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Journal articles on the topic 'Sustainable purchasing behavior'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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1

Polzin, Samuel S., Jayson L. Lusk, and Ahmad Zia Wahdat. "Measuring sustainable consumer food purchasing and behavior." Appetite 180 (January 2023): 106369. http://dx.doi.org/10.1016/j.appet.2022.106369.

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Hamid, Mansoor Abdul, Keneswary Ravichanthiran, and Oslida Martony. "Consumers’ Behaviour towards Sustainable Packaging: A Study among the Students and Alumni of Faculty of Food Science and Nutrition Universiti Malaysia Sabah." Bulletin of Culinary Art and Hospitality 2, no. 1 (2022): 7–19. http://dx.doi.org/10.17977/um069v2i12022p7-19.

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This study aims to identify the consumers’ behavior toward sustainable packaging. This study involved 284 students and alumni of the Faculty of Food Science and Nutrition, Universiti Malaysia Sabah. A questionnaire was used to garner the data, covering the participants’ demographic, consumers’ behavior, and meal preferences, as well as their knowledge of the benefit of sustainable packaging and the danger of migration of chemical substances into food from the food packaging. The obtained data were subjected to descriptive analysis. It is found that most of the respondents (71.5 percent) were a

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3

Chen, Chun-Wei. "Utilizing a Hybrid Approach to Identify the Importance of Factors That Influence Consumer Decision-Making Behavior in Purchasing Sustainable Products." Sustainability 16, no. 11 (2024): 4432. http://dx.doi.org/10.3390/su16114432.

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Consumer decision-making behaviors play a pivotal role in the realm of purchasing sustainable products. It is crucial for businesses to understand the key factors that influence consumers’ choices in this context, especially if they aim to align with eco-friendly trends. Conventional methods are inadequate for accurately and successfully identifying the importance of factors that influence consumers’ decision-making behaviors in purchasing sustainable products and stem from a lack of holistic consideration. Conventional methods, like AHP, surveys, questionnaires, interviews, and focus groups,

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Ashmita Dahal Chhetri and Pawan Poudel. "Sustainable Consumerism: Green-Purchasing Trends among Generation Z." Journal of Development and Administrative Studies 32, no. 1-2 (2024): 87–94. https://doi.org/10.3126/jodas.v32i1-2.75854.

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This research investigates the perceptions surrounding green products and identifies key factors influencing green purchasing behavior. The primary objective is to understand the determinants that drive Generation Z's green purchasing decisions in the Chitwan district. A causal-comparative research design was employed to explore the relationships between variables affecting green purchasing behavior. Data were gathered from 189 participants through structured questionnaires, using a purposive sampling technique. Quantitative analyses, including both descriptive and inferential statistics, were

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Ume Rubab and Dr.Abid Hussain. "THE AGE OF SUSTAINABILITY IN SALES MANAGEMENT; HOW GREEN MARKETING PRACTICES ARE RESHAPING CONSUMER BEHAVIOR AND CORPORATE STRATEGIES." Contemporary Journal of Social Science Review 3, no. 3 (2025): 1087–97. https://doi.org/10.63878/cjssr.v3i3.1071.

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In today's business world, sustainability has become increasingly significant, influencing strategic choices and impacting overall business results. This paper explores the impact of eco-friendly marketing strategies on reshaping consumer behavior and transforming company approaches in sales management. With eco-conscious consumers seeking transparency, trustworthiness, and sustainable goods, companies are adapting by integrating sustainable practices into their sales and marketing efforts. The article examines how green marketing impacts consumer trust, brand loyalty, and purchasing behavior.

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García-Salirrosas, Elizabeth Emperatriz, and Rafael Fernando Rondon-Eusebio. "Green Marketing Practices Related to Key Variables of Consumer Purchasing Behavior." Sustainability 14, no. 14 (2022): 8499. http://dx.doi.org/10.3390/su14148499.

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This systematic review research has two objectives: (a) to identify Green Marketing (GM) practices related to the key variables of consumer purchasing behavior, and (b) to present a model for the generation of sustainable value by companies based on the results found. The PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analyses) statement process was followed and Scopus and Web of Science (WoS) sources were used for the document search. A total of 248 documents were found (Scopus = 110; WoS = 138), and the final selection was 34 papers. The GM practices found were placed in f

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Soyer, Mirella, and Koen Dittrich. "Sustainable Consumer Behavior in Purchasing, Using and Disposing of Clothes." Sustainability 13, no. 15 (2021): 8333. http://dx.doi.org/10.3390/su13158333.

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In this study we investigate how consumers in The Netherlands can be persuaded to adopt sustainable practices when purchasing, using and disposing of clothes. This study investigates the attitude-behavior gap for the sustainable choices for purchase, use and disposing of clothes. For each consumption phase we ran a two-step multiple regression. The findings showed that the importance of the factors vary in the three consumption phases. For purchasing and disposal decisions, the core motivator social motivation predicts sustainable practices best, while it has no role in the usage phase. The fa

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Sudirjo, Frans, Ilham Akbar Bunyamin, and Rival Pahrijal. "The Influence of Sustainable Marketing Innovation, Corporate Social Responsibility, and Consumer Preferences on Purchasing Decisions in Jakarta." West Science Social and Humanities Studies 2, no. 04 (2024): 610–20. http://dx.doi.org/10.58812/wsshs.v2i04.835.

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This research investigates the impact of sustainable marketing innovation, corporate social responsibility (CSR), and consumer preferences on purchasing decisions among consumers in Jakarta, Indonesia. Through a quantitative approach, data were collected from 172 respondents and analyzed using structural equation modeling (SEM). The results indicate significant positive relationships between sustainable marketing innovation, CSR, consumer preferences, and purchasing decisions. Specifically, sustainable marketing innovation and CSR were found to positively influence consumer preferences and sub

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Ambrožová, Mariana, and Ondřej Částek. "Purchasing behavior of Fairtrade customers." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 61, no. 7 (2013): 1957–67. http://dx.doi.org/10.11118/actaun201361071957.

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The volume of corporate social responsibility (CSR) activities is increasing worldwide; the European Union considers CSR to be one of the ways to achieve the most competitive economy and CSR awareness is also rising among companies in the Czech Republic, their customers, and the public. Bearing this in mind, Fairtrade goods, a subset of CSR and sustainable development, is an attractive step for vendors to take towards their customers. In this paper, we try to learn who the buyers of Fairtrade products are and what their motivation is in order to help Fairtrade dealers know their target group b

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Ichsan, Mohammad, Harry Sutanto, Agung Sudjatmoko, Hardisty Aliviasari Soenarto, Zsa Zsa Salsabila, and Muhammad Azizan Febioza. "Determinants on Generation Z's propensity to purchase sustainable products in Jakarta, Indonesia." Journal of Socioeconomics and Development 7, no. 2 (2024): 144–55. https://doi.org/10.31328/jsed.v7i2.5196.

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Except for consumers from the Millennial and Generation Z generations, sustainable products with their primary selling pointâ€”being ecologically friendly in the business concept and the production processâ€”have less of a place in people's purchasing preferences. Future consumers of millennials and Generation Z are committed to and interested in adopting sustainable products, which also exhibit extremely environmentally conscious consumer behavior. They will own and shape future consumption patterns. Jakartans stand out among them as particularly significant markers of economic advancement an

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11

Lee, Saem. "Consumer Attitudes and Purchase Intentions Toward Eco-Friendly Agricultural and Food Packaging: A Case Study in Chungnam Province, South Korea." Journal of Environmental & Earth Sciences 7, no. 3 (2025): 47–57. https://doi.org/10.30564/jees.v7i3.8289.

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This study aims to the factors influencing consumer intention to purchase eco-friendly, small-packaged agricultural products using the Theory of Planned Behavior (TPB). With increasing demand for sustainable consumption, eco-friendly food packaging has become a critical focus within the circular economy. This study was conducted in Seoul, South Korea, a key marketplace for consumer trends, and surveyed 200 respondents to examine key TPB components—attitude, subjective norms, and perceived behavioral control—along with additional factors shaping sustainable purchasing behavior. The findings ind

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Petkowicz, Aline Carla, Tatiane Pelegrini, Brian William Bodah, et al. "Purchasing Intention of Products with Sustainable Packaging." Sustainability 16, no. 7 (2024): 2914. http://dx.doi.org/10.3390/su16072914.

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This study investigates Brazilian consumers’ purchase intentions for sustainably packaged products, applying the theory of planned behavior enhanced with environmental concern, knowledge, willingness to pay more, and trust. Data were collected from 509 participants via an online questionnaire, using convenience sampling. The questionnaire, based on previously validated scales, examined attitudes toward purchasing, subjective norms, perceived behavioral control, environmental variables, and purchase intentions. Descriptive analysis pointed out the prominence of environmental concern, positive p

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DURALIA, Oana. "CONSUMER BEHAVIOR AND SUSTAINABLE MARKETING." Revista Economica 75, no. 4 (2023): 29–37. https://doi.org/10.56043/reveco-2023-0034.

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Economic development and technological progress in recent decades have led to a considerable increase in the comfort and convenience of consumers’ use of products and services, but this has also led to major and irreversible environmental changes such as air pollution, climate change, and global warming. As a result, these issues significantly affect the sustainability of economic, environmental, and social development, highlighting once again the need to inform and raise consumer awareness of sustainable purchasing behaviour, in conjunction with the identification and implementation of sustai

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Duralia, Oana Alexandrina. "CONSUMER BEHAVIOR AND SUSTAINABLE MARKETING." Revista Economica 75, no. 4 (2023): 29–37. https://doi.org/10.56043/reveco-2023-0034.

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Economic development and technological progress in recent decades have led to a considerable increase in the comfort and convenience of consumers’ use of products and services, but this has also led to major and irreversible environmental changes such as air pollution, climate change, and global warming. As a result, these issues significantly affect the sustainability of economic, environmental, and social development, highlighting once again the need to inform and raise consumer awareness of sustainable purchasing behaviour, in conjunction with the identification and implementation of

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15

Carpinelli, Camilla, Einar Torfi Einarsson Reynis, Anna Sigríður Islind, Hlynur Stefánsson, and María Óskarsdóttir. "Green Intentions: Field Research and Data-Driven Analysis of Customers’ Purchasing Patterns." Sustainability 14, no. 16 (2022): 9863. http://dx.doi.org/10.3390/su14169863.

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Sustainability and sustainable consumption have become key factors in the battle with global warming in general and environmental pollution in particular. To motivate consumers to make sustainable purchasing decisions, it is necessary to understand consumers’ attitudes and purchasing behavior towards green products. This study analyzed if the environmental impact of select products had measurable effects on consumers’ purchasing behavior by analyzing purchasing data from a large retail store in Iceland spanning two years. To gain insight into consumers attitude and intentions towards green pro

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Sharief, Zainab, and Anupama Panghal. "Sustainable Consumption : Consumer Behavior When Purchasing Sustainability-Labeled Food Products." Indian Journal of Marketing 53, no. 8 (2023): 47. http://dx.doi.org/10.17010/ijom/2023/v53/i8/172975.

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Liu, Guangping, Yuhui Cui, and Ze Li. "Land purchasing behavior of real estate enterprises: An organizational status perspective." International Journal of Strategic Property Management 29, no. 1 (2025): 35–47. https://doi.org/10.3846/ijspm.2025.23306.

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Based on resource dependency and signaling theories, this study examines how organizational status affects land purchasing behavior in listed real estate enterprises on China’s Shanghai and Shenzhen A-shares from 2006 to 2023. The findings indicate that the organizational status of real estate enterprises positively impacts their land purchase area, price, and quantity. Further analysis reveals that managerial overconfidence mediates this relationship. Heterogeneity analysis shows that the organizational status of state-owned real estate enterprises positively influences all three types of lan

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18

Syahribulan, Syahribulan, Ela Elliyana, and Rosmiati Rosmiati. "The Role of Social Media Influencers in Shaping Sustainable Purchasing Behavior: Genuine Consumer Interest or Impulsive Trends?" Journal of Production, Operations Management and Economics, no. 51 (January 8, 2025): 63–77. https://doi.org/10.55529/jpome.51.63.77.

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The growing influence of social media influencers has reshaped consumer behavior, particularly in the context of sustainable purchasing. This study explores how influencers impact consumers' sustainable purchasing behaviors and attitudes toward eco-friendly products, focusing on the distinction between genuine interest and impulsive trends driven by online presence. The phenomenon of influencers promoting sustainability highlights the duality of their impact—either inspiring meaningful behavioral change or encouraging short-term consumption. The primary objective of this research is to analyze

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Bartosova, Simona, Zlatica Fulajtarova, Zdenka Musova, Marta Hustava Sipulova, and Gabriela Pajtinkova Bartakova. "Consumers' preferences for clothing purchases in the context of the circular economy principles." Economics & Sociology 18, no. 1 (2025): 248–61. https://doi.org/10.14254/2071-789x.2025/18-1/13.

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The study explores consumers' interests, attitudes, and purchasing behavior towards sustainable clothing within the framework of circular economy principles. The research used statistical tests, including Pearson chi-square and Spearman's rank correlation, to examine the relationships between demographic factors (gender, age, household income) and aspects of purchasing behavior (willingness to buy sustainable products, actual purchases, and willingness to pay extra for sustainable products). The findings indicated that consumers concerned about environmental issues are more likely to engage in

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20

Li, Pingxiu, and Siti Hasnah Hassan. "Mapping the literature on Gen Z purchasing behavior: A bibliometric analysis using VOSviewer." Innovative Marketing 19, no. 3 (2023): 62–73. http://dx.doi.org/10.21511/im.19(3).2023.06.

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Generation Z makes up the largest proportion of the world’s population and owns active spending power. Born in the internet information age, they have diverse values and consumer behaviors compared to other cohorts of generations. While there has been a significant increase in research on the purchasing behavior of Generation Z in recent years, there are particularly few bibliometric studies in this field. This study aims to sort out the current research status on the purchasing behavior of Generation Z, identify the evolution of purchasing behavior research of Generation Z, determine key rese

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21

Liu, Lei. "Green Consumerism: How Marketing Can Influence Sustainable Consumption." Journal of Lifestyle and SDGs Review 5, no. 5 (2025): e06594. https://doi.org/10.47172/2965-730x.sdgsreview.v5.n05.pe06594.

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Objectives: To analyze how marketing techniques influence sustainable purchasing decisions and drive green consumerism. To understand the psychological, social, and economic factors that impact green consumer choices across different demographic groups. Methods: Employing a mixed research approach that combines psychological analysis, social context, and economic factors to study consumer behavior. Using experimental testing methods to assess the effectiveness of marketing strategies in changing consumer perceptions of sustainability. Results: Strategic marketing efforts can successfully boost

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Thokal, Vrushali, and Anabel Benjamin Bara. "Sustainable Strategies for Responsible Fashion: Adopting the Reduce, Reuse and Recycle Practices." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 10 (2024): 1–7. http://dx.doi.org/10.55041/ijsrem37962.

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The fashion sector, which contributes approximately 10% to global carbon emissions, exerts a considerable influence on the environment. The rapid pace of fast fashion has intensified both waste generation and resource utilization, thereby rendering sustainable practices an essential requirement. This study examines sustainable methodologies within the fashion industry, with particular emphasis on the implementation of the Reduce, Reuse, and Recycle (RRR) framework. The article explores how global and local brands in Delhi incorporate such strategies into their operations and gauges consumer aw

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Jaiswal, Tanya. "Understanding Customer Perceptions of Adopting Circular Economy-Based Products: Insights for Sustainable Consumer Behavior." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem45232.

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The global movement toward a circular economy (CE) requires a paradigm shift that promotes sustainable development through product regenerativeness, resuscitation, and material recycling. The adoption of circular economy-based products depends foremost on how customers behave because their decisions affect these product advancements. Recent research has shown increasing consumer engagement in sustainable behavior. Consumer research from the Capgemini Research Institute reveals that approximately 70% of people plan to adopt circular approaches to product care through product reduction and long

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Xiaoren Mei, Xiaoren Mei, Jin Li Jin Li, Yihan Wang Yihan Wang, and Zifeng Lin Zifeng Lin. "Influence Mechanism of Impulse Purchasing Behavior of Live E-commerce Consumers—Based on SOR Theory." Journal of Research in Business and Management 13, no. 6 (2025): 179–86. https://doi.org/10.35629/3002-1306179186.

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To achieve sustainable development in live e-commerce based on SOR theory, visibility and preferential promotion are chosen as independent variables. Pleasurable emotion functions as the mediator variable to create a theoretical model of the influence mechanism on consumer impulsive purchasing behaviors. An empirical study was conducted using 229 valid questionnaires, which were analyzed with SPSS 26 and AMOS 24. The study found that live e-commerce visibility and preferential promotions have a significant and positive impact on consumers’ pleasant emotions and impulsive purchasing behaviors.

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Bocti, Mira, Samer El Zein, and Roberta Giannini. "Exploring Antecedents to the Attitude-Behavior Gap for Sustainable Fashion Consumption in Germany." Journal of Sustainable Marketing 2, no. 2 (2021): 24–35. http://dx.doi.org/10.51300/jsm-2021-39.

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Climate change is a major concern today. This concern has led to the emergence of pro- environmental market trends, such as ethical consumerism. Although many consumers hold positive attitudes toward purchasing sustainable brands, their actual behavior is often inconsistent with their attitudes. This phenomenon, referred to as the attitude-behavior gap, has been an ongoing topic in many research papers. However, this gap with regards to sustainable fashion consumption has received limited attention and few researchers have identified potential marketing tactics to bridge the gap. The first pur

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Dionela, Tricianell, Abryl Evangelista, Coleen Marie Lansang, and Ma Veronica Urara Sato. "Sustainable Marketing: Studying the Effects of Environmental Consciousness and Involvement Degree on Purchasing Behavior of Consumers." Journal of Business and Management Studies 4, no. 1 (2022): 213–21. http://dx.doi.org/10.32996/jbms.2022.4.1.24.

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Concerns and consumers’ awareness of the environment has increased significantly, and their perception of environmental concerns now represents one of the major factors in consumer decision making. The main aim of this study is to determine the relationship of environmental consciousness and involvement degree on consumers’ purchasing behavior. Factors affecting environmentally friendly behaviors will be explained within the context of attitude, intention, and behavior with a holistic approach. TRA Model (Theory of Reasoned Action) will be expanded by adding variables that express individual c

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Alhamdi, Fuad Mohammed. "The effect of green marketing on consumer behavior among Saudi wome." Uncertain Supply Chain Management 13, no. 3 (2025): 455–72. http://dx.doi.org/10.5267/j.uscm.2024.9.004.

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This study investigates the direct impact of green marketing, green brands, green purchasing decisions, eco-label, and the theory of planned behavior on consumer behavior among women in Saudi Arabia, in addition to knowing the role of the theory of planned behavior as a moderating variable of the relationship between green marketing, green brands, green purchasing decisions, eco-label, and the theory of consumer behavior among women in Saudi Arabia. Questionnaires were distributed to 414 women in Saudi Arabia, and the data were analyzed using partial least squares structural equation modeling

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Shafiq, Amar, Muhammad Mohsin Ali Khan, and Syed Ali Tahir. "Identifying Key Antecedents of Eco-Conscious Consumer Behavior: Mediating Role of Intentions to Purchase Green DC Inverter Air Conditioners." Review of Applied Management and Social Sciences 7, no. 2 (2024): 69–88. http://dx.doi.org/10.47067/ramss.v7i2.366.

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The study aims to explore the factors driving consumers' desire for environmentally friendly purchases and their impact on actual purchasing behavior. It uses a quantitative methodology, utilizing a structured questionnaire, to gather data from a diverse customer sample, reflecting the growing focus on green buying in both academic research and commercial operations. The study, involving 500 respondents from diverse demographic backgrounds and shopping habits, used structural equation modeling to analyze correlations among variables, revealing that numerous factors significantly influence gree

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Yener, Gizem, Arzu Secer, and Pascal L. Ghazalian. "What Factors Influence Consumers to Buy Green Products? An Analysis through the Motivation–Opportunity–Ability Framework and Consumer Awareness." Sustainability 15, no. 18 (2023): 13872. http://dx.doi.org/10.3390/su151813872.

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The value of sustainable consumption behaviors has dramatically increased and become an important focus area in the market and society. This study examines the internal and external drivers influencing consumers’ purchasing behavior toward green products. The Motivation–Opportunity–Ability (MOA) framework is used and expanded with consumer awareness of sustainability as the conceptual basis of this study. The data were basically gathered from 439 consumers in Greece through an online survey. Logistic Regression Analysis is used to reach the research objectives. The findings of this study point

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Tan, Trinh Le, and Dao Thi Dai Trang. "Social media’s impact on Generation Z’s purchasing behavior of sustainable products." International Journal of Emerging Trends in Social Sciences 15, no. 1 (2023): 13–23. http://dx.doi.org/10.55217/103.v15i1.674.

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The aim of this study is to evaluate the effects of social networks on the consumption behavior of sustainable products among Generation Z. Social networks have evolved into important technologies, making them an unavoidable option for Generation Z and the human race in general. Therefore, it is necessary to comprehensively assess how social networks have influenced the consumption behavior of Gen Z toward sustainable products in order to improve the process of community implementation while improving the quality of social networks and the durability of products. A literature review was conduc

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Nicolae, Cristina-Andreea. "Understanding sustainable purchasing behavior in Romania: Drivers, barriers, and environmental participation." Management & Marketing 19, no. 2 (2024): 362–81. http://dx.doi.org/10.2478/mmcks-2024-0016.

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Abstract In recent years, there has been a growing interest in sustainable purchasing behavior as individuals and organizations seek to align their consumption patterns with environmental and social values. To identify the local nuances of sustainable development in Romania, the current study aims to determine the main drivers and barriers to buying organic products. Various statistical techniques such as factor analysis, correlation, and multiple regression are applied to evaluate data collected from 595 urban consumers through an online survey. The responses are used to classify the particip

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Bautista, Nina Isabel, Jillian Shamira Palmiano, Alyanna Raiza Reyes, Ysabel Maria Louise San Juan, and Antonio Jr Etrata. "Beauty Goes Green: Determinants of Sustainable Purchasing Behavior Among Gen X and Z Filipino Consumers." MEC-J (Management and Economics Journal) 7, no. 2 (2023): 127–46. http://dx.doi.org/10.18860/mec-j.v7i2.19243.

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Several companies have adopted sustainability as a business approach to create long-term value by ensuring that they operate in an ethical way that protects the social, ecological, and economic environments. Nowadays, the demand for sustainable products has increased in various industries, including the cosmetics industry, and customers go through a complex process when deciding which products to buy. Hence, there is a lack of study in terms of determining the disparity between the purchasing behavior of Generation X and Z. With that, this study determined the specific difference between the p

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Akandere, Gökhan, and Abdurrahman Gümrah. "The Green Purchase Behavior of Young Consumers: The Role of Environmental Knowledge." Folia Oeconomica Stetinensia 25, no. 1 (2025): 1–21. https://doi.org/10.2478/foli-2025-0001.

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Abstract Research background Growing global concerns about pollution and environmental degradation have heightened interest in eco-friendly, sustainable, and green consumption. As individuals become more environmentally conscious, they adopt “green” lifestyles as part of their responsibility toward sustainability. Purpose This study examines whether environmental knowledge influences green purchasing behavior, focusing on students from 11 universities affected by the 2023 earthquake in Türkiye. Through a survey of 390 respondents, the research explores the link between green purchasing behavio

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Qin, Zhaoyue, Yiming Chen, Yue Yan, and Yi Huang. "Influencer Marketing Platforms’ Effect on Light Meal Purchase Intention and Behavior." Sustainability 16, no. 11 (2024): 4369. http://dx.doi.org/10.3390/su16114369.

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Given the heightened awareness of health and sustainable development in contemporary society, light meals have become a popular dietary choice with considerable momentum. This study focuses on the role of influencer marketing platforms in promoting consumer purchasing intentions towards light meals. By conducting a sample survey of 654 consumers in Suzhou City and employing Structural Equation Modeling (SEM) for empirical analysis, the findings indicate that the intervention of influencer marketing platforms has a significant positive impact on both the purchase intention and purchasing behavi

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Ahn, Insook, Soo Kim, and Munyoung Kim. "The Relative Importance of Values, Social Norms, and Enjoyment-Based Motivation in Explaining Pro-Environmental Product Purchasing Behavior in Apparel Domain." Sustainability 12, no. 17 (2020): 6797. http://dx.doi.org/10.3390/su12176797.

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Changing consumption behavior can offer co-benefits in reduction of environmental issues and encouraging improvements to environmentally friendly or sustainable production. We propose a novel value-social norm-enjoyment-based motivation (VSE) model and test the factors that influence individual pro-environmental apparel purchasing behavior. Data were obtained from 353 college students in Korea and analyzed by using SEM. Our results show that individuals who endorse bio-altruistic values who engage in eco-friendly environmental behavior in apparel domain are influenced by descriptive norms and

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DEMAJ, Esmir, and Anisa ISUFI. "Strategic Signaling and Sustainable Consumer Purchase Behavior: The Case of Fast Fashion Supply Chains." Eurasian Journal of Business and Economics 17, no. 34 (2024): 119–40. http://dx.doi.org/10.17015/ejbe.2023.032.06.

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In response to growing consumer demand for sustainability, the objective of this study is to investigate the impact of strategic sustainability signaling on consumer purchasing behavior, assess consumer perceptions, and identify key factors that enhance the effectiveness of these signals in promoting sustainable purchasing practices in the fast fashion industry in Albania. It adopts a quantitative research approach with an experimental setup featuring two surveys: one for a control group and one for a treatment group. Participants completed surveys distributed digitally, yielding 416 responses

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Nabin Gaire. "Impact of Green Marketing on Consumer Buying Behavior: The Mediating Role of Environmental Knowledge: A Study of Surkhet District." Journal of Nepalese Management and Research 6, no. 1 (2024): 142–55. http://dx.doi.org/10.3126/jnmr.v6i1.72093.

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This research addresses a significant gap in the literature regarding the impact of green marketing activities such as eco-labeling, green branding, and green advertising on consumer buying behavior, considering the mediating role of environmental knowledge. The study investigates the level of environmental awareness among consumers in Surkhet, a developing area, and analyzes how these green marketing practices influence purchasing decisions. Findings indicate that educated consumers in Surkhet exhibit high environmental awareness, with green branding and green advertising significantly enhanc

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Valenzuela Nájera, Ashley Itzel. "Green Marketing as a strategy for sustainable purchasing behavior in Mexico." Memorias del Concurso Lasallista de Investigación, Desarrollo e innovación 6, no. 1 (2019): 25–30. https://doi.org/10.26457/mclidi.v6i1.2042.

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Nowadays, environmental deterioration is considered as a public problem. The need to stop the current trends that contribute to its destruction, like intense consumption and the effect of business activities, has led to the application of Green Marketing strategies. The aim of this article is to analyze, in a sample of 190 Marketing students, the influence these strategies have on young Mexican consumers when trying to change their consumption behavior and encourage them to purchase green products. Based on the Chi Square Test used to examine the questionnaire we applied; the results indicate

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Elsantil, Yasmeen, and Eid Abo Hamza. "THE IMPACT OF SELF-CONSCIOUS EMOTIONS ON WILLINGNESS TO PAY FOR SUSTAINABLE PRODUCTS." Humanities & Social Sciences Reviews 7, no. 2 (2019): 77–90. http://dx.doi.org/10.18510/hssr.2019.729.

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 Purpose: This paper seeks to explore the effect of emotions on sustainable purchasing in Arab countries, mainly Qatar and Egypt. Design/methodology/approach: The current investigation will empirically examine the effects of self-conscious emotions (private and public) on consumers’ ‘green’ purchasing behavior and test whether these actions are mediated by the following emotions: empathy, pride, and guilt. An online self-report survey was employed to collect data from 234 students and faculty members who are affiliated with Qatar University (Qatar) and Tanta University (Egypt). A C

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Bautista, Nina Isabel, Jillian Shamira Palmiano, Alyanna Raiza Reyes, Ysabel Maria Louise San Juan, and Antonio Etrata Jr. "Beauty Goes Green: Effects of Eco-Label and Price Sensitivity on Filipino Gen X and Z’s Sustainable Purchasing Behaviour." East Asian Journal of Multidisciplinary Research 2, no. 5 (2023): 2041–52. http://dx.doi.org/10.55927/eajmr.v2i5.3911.

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Several companies have adopted sustainability as a business approach to protect the social, ecological, and economic environments. This study aims to determine the influence of eco label and price sensitivity on green purchasing behavior of Filipino Gen X and Z consumers and to identify their perception towards them. An online questionnaire was distributed to 385 respondents, and the data gathered for this quantitative study were analyzed through descriptive statistics, t-test, and multiple linear regression. Results show that only price sensitivity significantly affects the purchasing behavio

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Rabia Anwar, Faiza Sami, and Zobia Malik. "The Impact of Environmental Knowledge on Green Purchase Intention. The mediating role of Social Influence." Social Science Review Archives 2, no. 2 (2024): 1973–90. https://doi.org/10.70670/sra.v2i2.260.

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Recently, there has been global recognition of the significance of purchasing intentions towards green products, driven by their widespread use and profound environmental implications. Thus the current thesis intricate connections between environmental knowledge, social influence, and consumers' inclination towards green purchasing. Employing a mixed-method approach, the study aims to unravel how these elements intertwine to shape sustainable consumption behaviors. By conducting longitudinal analyses and comparative studies across diverse demographic groups, the research endeavors to shed ligh

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Ashmita Dahal Chhetri and Dipendra Karki. "Consumers’ Attitude on Purchase Behavior of Green Products." Pravaha 29, no. 1 (2023): 111–22. http://dx.doi.org/10.3126/pravaha.v29i1.71411.

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This study aims to investigate the influence of consumers' attitudes on their purchasing behavior toward green products in Nepal. Using a cross-sectional research design, quantitative data were gathered from 240 consumers in the Chitwan district, aged 20 to 40, through a purposive sampling method. Structural Equation Modeling (SEM) analysis reveals that the value consumers place on green consumption has a significant positive impact on their attitude toward green products, as well as their reasons for and against purchasing them. However, an insignificant negative relationship was observed bet

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Weniger, Alexandra, Pamela Del Rosario, Jana Gerta Backes, and Marzia Traverso. "Consumer Behavior and Sustainability in the Construction Industry—Relevance of Sustainability-Related Criteria in Purchasing Decision." Buildings 13, no. 3 (2023): 638. http://dx.doi.org/10.3390/buildings13030638.

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The construction industry significantly contributes to global greenhouse gas emissions and consumption of raw materials, and is thus under intense pressure to become more sustainable. Despite the ever-increasing availability of sustainable solutions, they do not seem to be widely adopted. As key decision makers in the early planning stage of a construction project, end consumers strongly impact sustainable development. However, their knowledge of sustainability-related criteria and their influence on purchasing decisions within the German construction industry is not yet sufficiently well esta

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Huang, Qianru, and Wenwen Yue. "Literature Review on the Impact of Green Marketing on Customers' Green Purchasing Behavior." Scientific Journal of Economics and Management Research 7, no. 7 (2025): 29–36. https://doi.org/10.54691/ke96p951.

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With the growing concern about environmental issues, there is a growing demand for sustainable actions to minimize damage to ecosystems. To meet this demand, various companies have adopted green marketing programs in an attempt to mitigate environmental degradation. The purpose of this paper is to provide a comprehensive and systematic overview of green marketing and its impact on customers' emergence of green purchasing behaviors in order to fill the conceptual gap of the unclear relationship between green marketing and customers' green purchasing behaviors. The findings show that scholars of

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Elgammal, Islam, Marwa Ghanem, and Obaid Al-Modaf. "Sustainable Purchasing Behaviors in Generation Z: The Role of Social Identity and Behavioral Intentions in the Saudi Context." Sustainability 16, no. 11 (2024): 4478. http://dx.doi.org/10.3390/su16114478.

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This study investigates the sustainable purchasing behaviors of Generation Z in Saudi Arabia, providing an insightful exploration by integrating the theory of planned behavior and social identity approach. Through qualitative research, the study uncovers nuanced insights into the motivational factors and social dynamics influencing eco-friendly consumer choices among young adults. It highlights the importance of environmental consciousness, peer influence, and identity-based motivations in shaping sustainable purchasing patterns. The findings reveal that Generation Z’s decisions are significan

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Choi, Chung, and Young. "Sustainable Online Shopping Logistics for Customer Satisfaction and Repeat Purchasing Behavior: Evidence from China." Sustainability 11, no. 20 (2019): 5626. http://dx.doi.org/10.3390/su11205626.

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This study examines the impact of the quality of online shopping logistics services on customer satisfaction and in driving subsequent repeat purchasing behavior. Five hypotheses are established to represent the relationships between customer satisfaction and each factor of logistics services: quality of information, quality of order, quality of delivery, price of delivery, and customer service. The research includes surveys conducted over two months from 1 December, 2016, to 31 January, 2017, targeting mostly young Chinese customers with experience purchasing products online, thus representin

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Popovic, Igor, Bart A. G. Bossink, and Peter C. van der Sijde. "Factors Influencing Consumers’ Decision to Purchase Food in Environmentally Friendly Packaging: What Do We Know and Where Do We Go from Here?" Sustainability 11, no. 24 (2019): 7197. http://dx.doi.org/10.3390/su11247197.

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While many food producers invest in adopting sustainable and/or environmentally friendly packaging for regular foods, such as milk or juice, it remains unclear why consumers choose to buy regular food in such packaging, especially when it is more expensive and other alternatives are available. The purpose of this paper is to present a systematic literature review of all studies on the predictors of consumer food purchasing in environmentally friendly packaging published in the period 1994–2019. The guiding research question of this study is: Which factors influence the consumers’ decision to p

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G., Poorani, and Banumathi M. "Deciphering Sustainable Product Preferences: Insights from Indian Consumer Behavior." Nature Environment and Pollution Technology 24, S1 (2025): 363–73. https://doi.org/10.46488/nept.2024.v24is1.028.

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Consumer health and wellness are increasingly threatened by the deteriorating state of the environment, both locally and globally. Pollution, deforestation, habitat destruction, and climate change are among the myriad environmental challenges that directly impact human well-being. From air and water pollution to the depletion of natural resources, these environmental issues have profound implications for public health, exacerbating respiratory diseases, waterborne illnesses, and other health problems. In response to these environmental challenges, consumers are becoming more environmentally co

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Rohatgi, Sanjana. "Consumer Buying Behaviour in Sustainable Luxury Fashion." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 08 (2024): 1–12. http://dx.doi.org/10.55041/ijsrem36958.

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The purpose of this research paper on sustainability in luxury fashion is to analyse the current state of how each gender has a different purchasing behaviour in terms of sustainability practisesin luxury fashion, identify challenges, and contribute to a larger discussion on the role of luxury fashion in shaping a more sustainable and equitable global fashion industry. Chi- square test has been used to determine how gender influences the sustainability of luxury fashion. The two variables in this case are luxury fashion sustainability and gender. To achieve this objective, a primary survey was

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Zhou, Noel. "Factors influencing consumers’ green purchase behavior for sustainable organic food by Botswana university students." International Journal of Scientific Research and Management (IJSRM) 12, no. 04 (2024): 6231–38. http://dx.doi.org/10.18535/ijsrm/v12i04.em13.

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Sustainability issues are increasingly becoming important in business and society with many businesses in the food sector adopting green organic food production. The understanding of factors influencing consumers' green purchasing behavior will be more important to food marketers. The purpose of this study was to investigate the factors influencing consumers' green purchasing behavior for sustainable organic food by Botswana university students. To achieve this purpose the study followed an investigative qualitative approach. In-depth interviews were used to gather data. A sample of 15 univers

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