Academic literature on the topic 'Svět neziskovek'

The master thesis is focused on marketing and its applicability in non-profit sector. In general, it evaluates the usefulness of marketing in a non-profit organization and also the specific issues of social marketing and its usage in this context. The various marketing tools are explained more closely. The theoretical findings are used in a practical part which is devoted to the non-profit organization Light for the World. After the presentation of the organization, the marketing practices defined in the theoretical part are applied. Based on a marketing analysis, the strengths and weaknesses of the organization are identified and the opportunities and threats are specified. A marketing research is also included and leads to an identification and description of the target segments of donors and volunteers and outlines the possible changes and own recommendations for marketing mix in the organization.

This master thesis analyses the role of running charity fundraising and its impact on non-profit organizations. It discovers the impact of various non-profit marketing and fundraising methods to address the donors, both current and prospective. First part of the thesis is focusing on explanation of key terms and concepts of non-profit organizations. It also describes what the position of marketing in the nonprofit sector is and how the fundraising is done. Author then identified the main fundraising methods in which non-profit organizations use running to make an impact. All identified types are supported by the real life examples. An intensive mapping of running oriented charity events in the Czech Republic and its deep analysis has helped author to identify what are the key success factors to be used when designing a new fundraising or marketing plan linked to running initiatives for Světlo pro svět NPO.

The goal of this master thesis is a to establish basic characteristics of events produced by non-profit organizations in cooperation with profit organizations, to assess their management, production and funding problems and to provide solutions to these problems. This will be achieved through detailed analysis of the "Koncert proti konci světa" concert. Another goal is to assess, if the model of cooperation of non-profit and profit sector can generally work. The analysis of the event is carried out with access to internal information sources of the subjects and with guided interviews with the key people of the project. Another part of the thesis is a theoretical definition of non-profit organizations with focus on their classification, marketing and funding.

Social entrepreneurship, loosely defined as delivering social value in a sustainable way using market-based principles, is especially powerful tool in the Third world. Grass-root entrepreneurial approach of developing and empowering those countries from the bottom up is proving to be the most sustainable and efficient solution. First part of this work outlines historical context of the developing world and provides thorough analysis about challenges and threats it is facing. Furthermore, model defining what countries are the "most suitable" for a social venture is described, together with tools that are used nowadays to support the developing world. Second part puts main emphasis on defining and discussing the concept of social entrepreneurship, especially with respect to social venture design. Conclusions and practical recommendations are heavily based on interviews with successful and inspirational social entrepreneurs active in the Third world, as well as with leading NGOs with offices in the Czech Republic. All in all, the ultimate goal of this work is to create a big-picture overview about the reality the developing world is facing and describe how the most sustainable solutions can be designed.

The objective of this work is to survey the media picture of volunteering as provided to the public by the two Czech media - the most read quality paper in the Czech Republic Mladá fronta DNES and the professional electronic monthly Svět neziskovek. The survey consists of analysis of articles published in the respective media in 2011 for which the framing method (also called frame analysis) was used. With regard to the complexity of the phenomenon of volunteering, this work uses the theoretical concept of three paradigms (perspectives) as established by C. Rochester. These three paradigms (civil society paradigm, non-profit paradigm, volunteering as serious leisure) are identified in the articles, surveyed and mutually compared and subsequently the overall picture of volunteering as provided by the media is compiled. Quantitative evaluation of certain parameters related to volunteering within the articles (the field of voluntary activities, organizational context, age of volunteers and so forth) is also a part of this work.

This thesis focuses on the analysis of non-profit organizations operating in the Czech Republic and whose main activity is the area of human rights. From this analysis have been selected four NGO's. Their representatives were interviewed with an aim to obtain their attitudes towards international human rights film festival One World. Research seeks answers to these questions: Does the One World festival really have the potential to help with solving human rights issues, civic engagement or promoting democratic principles? What is the potential of documentary films in the field of human rights education?