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Journal articles on the topic 'Swachh Bharat'

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Published: 3 June 2025

Last updated: 31 July 2025

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1

Mandal, Prof Devarati, and Dr Somdatta Banerjee. "Role of Swachh Vidyalaya in Promoting Sustainable Development: A Case Study of the Schools of West Bengal." Praxis International Journal of Social Science and Literature 6, no. 6 (2023): 60–67. http://dx.doi.org/10.51879/pijssl/060609.

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The quality of human life depends on the quality of the human environment. It is essential to have a healthy environmental condition for the survival of the human being. Cleanliness is a prerequisite for a better and safer environment. Without ensuring cleanliness, it is considerably difficult to preserve a healthy human environment. But the perennial question that arises, is- how to successfully strike a balance between preserving the environment; ensuring cleanliness, and continuing development in the most effective manner. The obvious answer is through environmental governance, based on the

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Ranjan, Rakesh. "Mission Swachh Bharat." Environment and Urbanization ASIA 5, no. 2 (2014): 269–84. http://dx.doi.org/10.1177/0975425315578508.

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Lalremtluangi, Hilda, and David Zothansanga. "A Study on the Progress, Challenges, and Impacts on Sanitation and Waste Management in Mizoram, India." Ecology, Environment and Conservation 31, no. 2 (2025): 710–17. https://doi.org/10.53550/eec.2025.v31i02.048.

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India’s Prime Minister Narendra Modi initiated the Swachh Bharat Mission (Clean India Mission) on October 2, 2014, with the aim of advancing sanitation and achieving universal sanitation coverage. The objective of the Swachh Bharat Mission was to achieve nationwide sanitation and the establishment of communities that are free from open defecation and maintain cleanliness. This research study investigates the progress, obstacles, and impacts of the Swachh Bharat Mission on sanitation and waste management. The paper analyses pertinent concepts, methodologies, empirical evidence, and arguments re

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Talekar, P. R. "The Level of Education and Awareness of Swachh Bharat Abhiyan among Scheduled Tribes Community in Gadag District." International Journal of Advance and Applied Research 5, no. 17 (2024): 134–39. https://doi.org/10.5281/zenodo.12179247.

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The Indian government launched the Swachh Bharat Abhiyan on October 2, 2014, as a revolutionary initiative aimed at transforming the country's sanitation and hygiene conditions. This study aims to assess the awareness of the Swachh Bharat Abhiyan Scheme among the Scheduled Tribes Community. Employing a descriptive research design, the study utilizes purposive sampling with a sample size of 50 from Gadag. Findings indicate a significant proportion of respondents (97.78%) are aware of the Swachh Bharat Abhiyan Scheme, reflecting its national influence. Media platforms (46.67%) play a crucial rol

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Dr., Bharati M. Averi. "A Scrutiny on Swachh Bharat Abhiyan's Social Effects in India." International Journal of Advance and Applied Research 4, no. 3 (2023): 53–59. https://doi.org/10.5281/zenodo.7598064.

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The Swachh Bharat Mission must continue to operate in India till its objective is met. Having a genuine sense of physical, mental, social, and intellectual well-being is crucial for the people of India. The goal is to improve living conditions in India by practical measures, and bringing about general cleanliness is a good place to start. The Swachh Bharat Mission for urban areas intends to provide 2.6 lakh public restrooms, 2.5 lakh community restrooms, and solid waste management in every town to over 1.04 crore homes. The Gramin Swachh Bharat Mission carries out cleanliness campaigns in rura

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Gupta, Juhi, and Ritu Bakshi. "Social Media as a Potent Factor in Promoting Awareness about Swachh Bharat Abhiyaan: A Critical Analysis." Asian Journal of Education and Social Studies 49, no. 4 (2023): 346–58. http://dx.doi.org/10.9734/ajess/2023/v49i41213.

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Social media, as a new form of digital communication, has changed the way people think about education, health, banking, the environment, and other topics. The social media act as a catalyst in enlightening the masses on issues related to the environment like climate change, global warming, the green peace movement, depletion of the ozone layer, greenhouse gases effect, acid rain, and so on. It has been playing a very important role in spreading the Swachh Bharat Mission to the nook and corner of the country and changing the behavior of the public towards cleanliness. This study explores the s

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Pachaury, Ar Amit. "Navigating Cleanliness: A Comprehensive Examination of Swachh Bharat Mission Urban through Comparative Analysis between Indore M.P & Chandigarh." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 06 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem35802.

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The largest survey in the world, the Swachh Survekshan Survey, the Indian government initiated a major cleaning campaign known as Swachh Bharat Abhiyan (SBA) to advance health technology and hygiene knowledge. in order to chart the campaign's effectiveness. With the observation of 73 cities at the start of the Swachh Survekshan Campaign in 2016, the Indian government created the largest cleanliness survey in the world, with 4242 cities participating. Along with additional observations based on other factors, the survey covers the population of each area separately—rural and urban. The aim of t

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Utpat, Nikita J., and Rahul R. Bogam. "Effect of ‘SMART health education model’ on knowledge and attitudes of school students in rural area about ‘Swachh Bharat Abhiyan of India’ and sanitation practices." International Journal Of Community Medicine And Public Health 4, no. 2 (2017): 582. http://dx.doi.org/10.18203/2394-6040.ijcmph20170294.

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Background: India has been facing various sanitation problems like open defecation, insanitary toilets, improper waste disposal, manual scavenging etc. Poor sanitation in schools, particularly rural schools are health hazards and affects school attendance, retention and educational performance. Several studies reported poor knowledge about sanitation practices among school students in India, so there is need to inculcate good sanitation practices among them. ‘Swachh Bharat Abhiyan’ is national level health campaign of India which was launched on 2nd October 2014. The present study was first st

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Sharma, Manu, and Sudhanshu Joshi. "Optimal Media Mix for IEC Campaigns Using Fuzzy Linguistic Genetic Algorithm: A Study of Swachh Bharat Abhiyan (Clean India Mission)." Journal of Operations and Strategic Planning 2, no. 1 (2019): 1–21. http://dx.doi.org/10.1177/2516600x19857357.

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Under ‘Swachh Bharat Abhiyan’ numerous IEC campaigns have launched with multiple media vehicles to achieve an aim of maximizing the awareness level and triggering the mass to adapt behavioral change. Media optimization is a challenging process due to budgetary constraints and multiple media vehicles, but it leads to radical shift in the expenditures as well as in the outcomes. This research study follows two-phase procedure to identify the optimal media mix for IEC Campaigns under ‘Swachh Bharat by applying AHP (Analytical hierarchical process) followed by Fuzzy linguistic genetic algorithms t

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Nandy, Subhashree, Poonam R. Naik, and Abhay Nirgude. "Swachh Bharat SwachhVidyalaya Campaign: Situation Analysis of Select Schools in Karnataka State, India." Indian Journal of Community Health 32, no. 2 (2020): 432–37. http://dx.doi.org/10.47203/ijch.2020.v32i02.023.

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Introduction: Swachh Bharat Swachh Vidyalaya (SBSV) campaign was launched to improve the health and hygiene status in schools of India, giving children a better opportunity to perform well overall. Objective: To assess the environment and sanitation status in select government schools as per Swachh Bharat Swachh Vidyalaya campaign guidelines. Methodology: This descriptive study included 95 schools from Mangalore. The data abstraction tool was formulated using the SBSV campaign guidelines. Results: The findings of this study showed that most schools (88%) had gender segregated toilets and 93.8%

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Prakash, Srayasi, Pradeep Kumar, Preeti Dhillon, and Sayeed Unisa. "Correlates of access to sanitation facilities and benefits received from the Swachh Bharat Mission in India: analysis of cross-sectional data from the 2018 National Sample Survey." BMJ Open 12, no. 7 (2022): e060118. http://dx.doi.org/10.1136/bmjopen-2021-060118.

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ObjectiveEquitable and affordable access to improved sanitation facilities is linked to health and is among the priority areas of development programmes in a country like India. This study assesses the level of different sanitation facilities accessed by households and attempts to understand the socioeconomic characteristics of the households that received financial benefits from the Swachh Bharat Mission (Swachh Bharat Abhiyan), a Government of India flagship programme.DesignCross-sectional study.Setting and participantsThe study extracted data from the 76th round (2018) of the National Sampl

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Manisha, Manjari. "Swachh Bharat: A scheme or dream." Indian Journal of Occupational and Environmental Medicine 19, no. 1 (2015): 66. http://dx.doi.org/10.4103/0019-5278.157015.

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Mehta, Arshi, Shivam Tiwari, Ashok Kumar, Rajesh Kumar, and Harish Kumar. "Swachh Bharat – Circular Economy potential downside." International Journal of Engineering Trends and Technology 42, no. 1 (2016): 23–27. http://dx.doi.org/10.14445/22315381/ijett-v42p206.

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Mohapatra, Manoranjan. "Swachh Bharat Abhiyan: Myth vs Reality." JOURNAL OF ASIATIC SOCIETY FOR SOCIAL SCIENCE RESEARCH 5, no. 1 (2023): 16–30. http://dx.doi.org/10.46700/asssr/2023/v5/i1/223396.

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Kumar, Ashish. "Swachh Muh, Swastha Deh….Swastha Bharat…. Swachh Bharat [Clean Mouth, Healthy Body….Healthy India… Clean India]." Journal of Indian Society of Periodontology 23, no. 6 (2019): 499. http://dx.doi.org/10.4103/jisp.jisp_570_19.

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Bashir, Munira. "Contribution of Nurses towards ‘Swachh Bharat Abhiyan." Nursing Journal of India CVII, no. 05 (2016): 210–11. http://dx.doi.org/10.48029/nji.2016.cvii505.

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Usha. "Regarding Swachh Bharat Mission Rajasthan - General Analysis." RESEARCH REVIEW International Journal of Multidisciplinary 8, no. 1 (2023): 166–69. http://dx.doi.org/10.31305/rrijm.2023.v08.n01.022.

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In the revolutionary campaigns of Indian Prime Minister Narendra Modi, 'Swachh Bharat Abhiyan' occupies a special place in itself. Today the effect of this campaign is clearly visible not only in Rajasthan but also in all the states of India. It is one of the major development schemes of the Indian Prime Minister. So, it is expected that this scheme will bring positive results for all the people of the society. If today every citizen of India would have discharged his/her duties with full responsibility, then perhaps this scheme would not have been needed. Therefore, it can be said that the Sw

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Ghosh, Soumyadeep, Aditya Roy, and Anurima Majumdar. "Smart Garbage Collector Vehicle: A Steps towards Swachh Bharat." International Journal of Research Publication and Reviews 4, no. 6 (2023): 2545–54. http://dx.doi.org/10.55248/gengpi.4.623.46505.

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J., Kishore Yadav, Navya K. Naidu, Sreeharshika D., Harikrishna B., and Malhotra V. "Study to assess knowledge, perception and practices regarding Swachh Bharat Abhiyan among rural people of Nalgonda district in Telangana state." International Journal Of Community Medicine And Public Health 5, no. 8 (2018): 3399. http://dx.doi.org/10.18203/2394-6040.ijcmph20183069.

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Background: Swachh Bharat Mission was launched by our Hon. Prime Minister, Shri Narendra Modi on October 2, 2014 with Mahatma Gandhi as the inspiration, to create a clean India of his dream by 2019, on his 150th birth anniversary. The basic objective is to create sanitation facilities for all and eliminate completely the unhealthy practice of open defecation. This study is conducted to assess knowledge, perception and practices regarding Swachh Bharat Abhiyan among rural people.Methods: A cross-sectional study was conducted among 328 subjects of rural area with a pre-tested, semi structured qu

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Saiyad, R., and G. Desai. "Utilization of funds allocated for Swachh Bharat Mission-Gramin and its impact in the state of Gujarat." Journal of the Social Sciences 48, no. 2 (2020): 350–59. https://doi.org/10.5281/zenodo.4545435.

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Swachh Bharat Mission, a national level campaign, launched by the Government of India is a foremost step towards the protection of degrading environment. The objectives of the campaign include elimination of open defection, conversion of insanitary toilets to pour flush toilets, eradication of manual scavenging and above all to bring about a behavioral change in people regarding healthy sanitation practices and to ensure public participation in achieving these objectives. Globally, India continues to be the country with highest number of people practicing open defection. If Swachh Bharat Missi

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Sadeesh, J. "An Overview of the Clean India Mission: Swachh Bharat Abhiyan." Shanlax International Journal of Management 11, iS1-Jan (2024): 1–5. http://dx.doi.org/10.34293/management.v11is1-jan.7130.

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The cleaning initiatives aimed at promoting godliness have been initiated, and they should be continued indefinitely to ensure a perpetual state of godliness in our lives. In order for a nation and society to be healthy, it is imperative that its citizens maintain good health and hygiene in all aspects of life. On October 2, 2014, Prime Minister Narendra Modi, drawing inspiration from the vision of Mahatma Gandhi, inaugurated the Swachh Bharat Mission. We aim to achieve Gandhi’s vision of a clean India by 2019, coinciding with the celebration of his 150th birth anniversary. The primary goal is

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Kumar, Raman, Shrikant Yegneswaran Atreya, and Alka Grover. "Swachh Bharat Mission and Municipal Reforms in India." Journal of Primary Care Specialties 5, no. 3 (2024): 139–40. http://dx.doi.org/10.4103/jopcs.jopcs_26_24.

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As India advances toward its aspirations of a cleaner nation, integrating the Swachh Bharat Mission (SBM) with effective municipal reforms will be critical in ensuring sustainable sanitation practices that benefit all citizens, ultimately leading to improved public health and enhanced quality of life. The SBM is closely intertwined with municipal reforms, which are essential for the efficient implementation of sanitation programs at the local level. This editorial explores the SBM’s objectives, its impact on municipal reforms, the challenges faced, and the way forward.

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Mane, AbhayB. "Sanitation problem, smart solution: Swachh Bharat Challenge - 2014." International Journal of Environmental Health Engineering 5, no. 1 (2016): 14. http://dx.doi.org/10.4103/2277-9183.190640.

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Supreeta, Desai, and Sudeshna Roy Prof. "A Review of Cleanliness Mission "Swachh Bharat Abhiyan" A Survey done for Thane District." International Journal of Trend in Scientific Research and Development 2, no. 4 (2018): 2824–30. https://doi.org/10.31142/ijtsrd15744.

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Living within the lap of nature is an ecstasy. The need of the hour is to conserve and safeguard the aura and ecological life balance of nature. This menace may be fought against solely by creating awareness in the society. "Cleaning and organizing is a practice and not a project" Swachh Bharat Abhiyan is a mission towards protecting our environment from getting filthy. It was a major step taken by the Government of India and the objective is to eliminate open defection, conversion of insanitary toilets to pour flush toilets and eradication of manual scavenging. Cooperation of people

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Prajapati, PK, and Rohit Sharma. "Swachh bharat: A long voyage from rhetoric to implementation." CHRISMED Journal of Health and Research 4, no. 2 (2017): 157. http://dx.doi.org/10.4103/cjhr.cjhr_117_16.

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Mehta, Arshi, Ashok Kumar, Sakshi Dhingra, and Amit Seth. "Swachh Bharat Kosh: A ray of hope for WtE." International Journal of Engineering Trends and Technology 41, no. 7 (2016): 333–40. http://dx.doi.org/10.14445/22315381/ijett-v41p261.

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Janaki Krishna, P. S., R. K. Mishra, and Maschendar Goud. "Factors influencing sustainability of open defecation free (ODF) status in rural India: A cross sectional study." IP Journal of Nutrition, Metabolism and Health Science 4, no. 3 (2021): 111–20. http://dx.doi.org/10.18231/j.ijnmhs.2021.021.

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Tackling a simple and sensitive concern of ‘Open Defecation (OD)’ is such a compounded and righteous challenge that enormous efforts and resources are needed to bring in the desired changes in the villages. Towards this, attaining open defecation free (ODF) status by providing toilet facilities to every household is the foremost step in rural sanitation programme under Swachh Bharat Mission – Gramin (SBM –G) being implemented by the Government of India. The present paper aims to examine the factors that have influence in attaining ODF status in rural areas. In this study, various parameters th

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., Manjit, and Rakesh . "GEOGRAPHICAL ANALYSIS OF SANITATION AND PERSONAL HYGIENE IN HARYANA: A CASE STUDY OF JIND DISTRICT, HARYANA." Journal of Global Resources 9, no. 02 (2023): 118–24. http://dx.doi.org/10.46587/jgr.2023.v09i02.015.

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Having the quality of sanitation makes man a social animal. Clean habitat, clean living habits save man from various diseases. Sanitation is the main part of the culture in India. Mahatma Gandhi has been given special importance on sanitation. At present, the Prime Minister of India has given a special intention to the Ganga cleaning campaign and swachh Bharat mission. Many programs are run for the sanitation of India. Many campaigns have been started in Haryana for the purpose of sanitation and to make the Swachh Bharat mission successful. In this study an attempt has been made to know the im

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Dalal, Esha, Gayatri Doctor, and Rahul Patel. "Study of Technological Interventions in Collection and Transportation of Municipal Solid Waste Management Practices – A Case of Ahmedabad City." Computer Science & Engineering: An International Journal 12, no. 1 (2022): 77–87. http://dx.doi.org/10.5121/cseij.2022.12109.

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In today’s scenario, to cater all services in a living habitat is very necessary part to fulfil the need of each and every individual to live a comfortable level of their living standard. Due to population upsurge and urbanization, solid waste management is one of the chief issues to deal with as it affects quality of life. Ahmedabad is the 7th largest city of India and generates about 4000 Metric tons of waste daily. Smart Cities are defined in various ways by different people, but all have an underlying concept that being as “smart” involves using information and communication technologies (

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Lonare, Mr Harsh. "Implementation of Smart Segregation Bins Using IoT." International Journal for Research in Applied Science and Engineering Technology 11, no. 11 (2023): 460–63. http://dx.doi.org/10.22214/ijraset.2023.56533.

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Swachh Bharat Abhiyan Clean India Mission and abbreviated as SBA or SBM for "Swachh Bharat Mission is a national campaign by the Government of India, covering 4,041 statutory cities and towns, to clean the streets, roads and infrastructure of the country. Waste segregation and recycling are effective ways of reducing trash. Segregation at the source is the key in solid waste management especially when we have limited economical resources. Segregation of waste and creating awareness of different types of waste is new boom. We divide solid waste into two categories Wet, and Dry waste. According

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Harsha, Bachani, and Israni Puneet. "Study of an Effectiveness of Swachh Bharat Mission of the Government of India in Malasa, Kanpur DEHAT." International Journal of Innovative Science and Research Technology 7, no. 8 (2022): 1738–43. https://doi.org/10.5281/zenodo.7095212.

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Sanitation is the need for all and to speed up this work, to accomplish widespread sanitation and to put the excellent spotlight on the sanitation the Prime Minister of India sent off the Swachh Bharat Abhiyan on October second, 2014, and it was a fitting recognition for the 150th birthday celebration of Mahatma Gandhi. Its goal is to make the country liberated from open defecation framework, acquire an uncommon change individuals' way of behaving and telling them that why sanitisation is much significant in once life. Following the Prime Minister's clarion for every person to commit n

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Kumar, Avnish. "Swachh Bharat Mission : A Missed Opportunity for the Indian Economy." Arthshastra : Indian Journal of Economics & Research 7, no. 3 (2018): 40. http://dx.doi.org/10.17010/aijer/2018/v7i3/130155.

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Francis, PaulT, and AmritaDas Mavila. "Impact of Swachh Bharat Abhiyan on residents of Cochin corporation." Indian Journal of Community Medicine 44, no. 5 (2019): 19. http://dx.doi.org/10.4103/ijcm.ijcm_24_19.

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Lokhande, Mr Ajit D. "Smart City Waste Management System for Swachh Bharat With IOT." International Journal for Research in Applied Science and Engineering Technology 7, no. 4 (2019): 1523–29. http://dx.doi.org/10.22214/ijraset.2019.4276.

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Ashma, Rita Goel, and Mujahid Khan. "Newspapers Reading Frequency and Readership Pattern towards Swachh Bharat Mission." Climate Change and Environmental Sustainability 6, no. 1 (2018): 72. http://dx.doi.org/10.5958/2320-642x.2018.00008.x.

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Sia, Surendra Kumar. "Intention to participate in Swachh Bharat Abhiyan (clean India mission)." Management of Environmental Quality: An International Journal 31, no. 4 (2019): 847–56. http://dx.doi.org/10.1108/meq-06-2019-0132.

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Purpose The purpose of this paper is to examine the direct contribution of social identity and perceived social norm (PSN) to the intention of participating in collective India mission; more importantly, it also aims to verify the mediating role of PSN in the relationship between social identity and intention to participate in the programme of clean India mission. Design/methodology/approach The researcher has followed a correlational design, and the study has been carried out on a sample of 684 youths in the age range of 15‒24 years. The data were collected from respondents spread over five c

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Natarajan, Iswarya, Kathiravan Rajendran, Seetharaman Narayanan, and Jeevithan Shanmugam. "Swachh Bharat Mission Gramin: Uptake and challenges in rural Coimbatore." Journal of Family Medicine and Primary Care 13, no. 10 (2024): 4539–44. http://dx.doi.org/10.4103/jfmpc.jfmpc_91_24.

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ABSTRACT Introduction: Water, sanitation, and hygiene (WASH)-related infectious diseases contribute to approximately 5% of the global disease burden. Despite sanitation being a human right, 673 million people worldwide had limited access to toilets. To tackle the same, Swachh Bharat Mission-Gramin (SBM-G) was launched in 2014 to facilitate the construction of over 100 million individual household latrines (IHHLs) across India. However, literature evidence on acceptance of SBM-G in Tamil Nadu, particularly in Coimbatore, is scarce. Objectives: The primary objective was to investigate the utilis

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Saini, Parul, and Sangeeta Gupta. "Performance and activities of Swachh Bharat Abhiyan in Ayodhya district." International Journal of Agriculture Extension and Social Development 6, no. 2 (2023): 19–20. http://dx.doi.org/10.33545/26180723.2023.v6.i2a.188.

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Kalode, Ku. Rajani Suresh, and Dr. Mahesh Chandrbhan Dabre. ""A Comprehensive Analysis of Prime Minister's Schemes for Water Quality and Health Improvement." International Journal of Advance and Applied Research 4, no. 38 (2023): 185–88. https://doi.org/10.5281/zenodo.10361390.

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<strong>Abstract: </strong>This research paper conducts a comprehensive analysis of the Prime Minister's schemes aimed at improving water quality and enhancing public health in India. Focusing on initiatives such as Swachh Bharat Abhiyan, Jal Jeevan Mission, and Ayushman Bharat, the study examines their effectiveness and impact. By combining qualitative and quantitative data, the research assesses their contributions to reducing waterborne diseases, enhancing sanitation, and increasing healthcare accessibility. The paper also addresses the socio-economic implications of these schemes, cha

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N., K. Agawral, and Bharat Nagar Dr. "Analytical Research for Improvement of Solid Waste Management in Jaipur City." International Journal of Trend in Scientific Research and Development 3, no. 3 (2019): 1022–26. https://doi.org/10.31142/ijtsrd23198.

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Jaipur municipal region had a population of 30.73 lace in 2011 which is projected to grow 81.10 lace 2031 Jaipur as Fastest moving city cleanness in all over India in Swachh Sarvekshan 2018. Ranking of Jaipur is declared in 2018 for cleanness in all over India is 39 and got 43 rank in 2019, therefore, need of the achievement well justified to achieve Zero West City . Ensuring 100 coverage of Primary waste collection activity through Door to Door Collection system. Instill operational discipline monitoring digital solutions. Enhance service standards. Involve citizens in the monitoring process

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Jain, Anoop, Ashley Wagner, Claire Snell-Rood, and Isha Ray. "Understanding Open Defecation in the Age of Swachh Bharat Abhiyan: Agency, Accountability, and Anger in Rural Bihar." International Journal of Environmental Research and Public Health 17, no. 4 (2020): 1384. http://dx.doi.org/10.3390/ijerph17041384.

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Swachh Bharat Abhiyan, India’s flagship sanitation intervention, set out to end open defecation by October 2019. While the program improved toilet coverage nationally, large regional disparities in construction and use remain. Our study used ethnographic methods to explore perspectives on open defecation and latrine use, and the socio-economic and political reasons for these perspectives, in rural Bihar. We draw on insights from social epidemiology and political ecology to explore the structural determinants of latrine ownership and use. Though researchers have often pointed to rural residents

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Chindage,, Punam Rajendra, and Dr Baljeet Singh. "Assessing the Role of Press Coverage in Achieving the Goals of the Clean India Mission." International Scientific Journal of Engineering and Management 04, no. 03 (2025): 1–7. https://doi.org/10.55041/isjem02483.

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The Clean India Mission (Swachh Bharat Abhiyan), launched in 2014, aims to promote cleanliness, hygiene, and sanitation across the nation. One of the critical components in achieving the mission's goals is effective communication and widespread public awareness. This study assesses the role of press coverage in influencing the success and impact of the Clean India Mission. Through a detailed analysis of media reports, articles, and news coverage, this research explores how the press has shaped public perception, encouraged community participation, and held stakeholders accountable for their ro

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Mohapatra, Gadadhara. "Projected Behavioural Change in Swachh Bharat Mission: A Public Policy Perspective." Indian Journal of Public Administration 65, no. 2 (2019): 451–74. http://dx.doi.org/10.1177/0019556119863856.

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The Swachh Bharat Mission (SBM) is the largest behavioural change programme in the world. The mission has shifted its focus from production outputs (i.e. toilet construction) to behavioural outcomes (open-defecation-free [ODF] India). The SBM’s emphasis on behavioural change in rural sanitation at the grassroots level also leads to rigorous verification and sustainability of the benefits accrued to rural communities. The SBM targets to achieve an ODF India by 2019, on the eve of the 150th birth anniversary of Mahatma Gandhi. In addition to this, the mission will also contribute to India reachi

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Shekhar, Sudhanshu. "Sanitising India or Cementing Injustice? Scrutinising the Swachh Bharat Mission in India." CASTE / A Global Journal on Social Exclusion 4, no. 1 (2023): 130–43. http://dx.doi.org/10.26812/caste.v4i1.418.

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Occupational competence and division of labour in India have historically been linked to social institutions of caste, class and gender. Labour related to sanitation and waste disposal has perpetually been assigned to the most backward caste groups. The reality of the caste system and the revulsion of upper caste groups from any physical contact with dirt and human waste, or with people dealing with waste and sewage, has had many implications for the state of sanitation and cleanliness in India. The national policy on sanitation and its flagship program the Swachh Bharat Mission (SBM), seems t

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Ashma, Rita Goel, and Mujahid Khan. "Responses Regarding Sanitation Plan “Swachh Bharat Mission” in Local Hindi Newspapers." Advances in Research 13, no. 6 (2018): 1–8. http://dx.doi.org/10.9734/air/2018/39272.

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Katole, Ashwini, P. Karpaga Priya, and GouriKumari Padhy. "Swachh Bharat Abhiyan – A long journey to achieve a big dream." Indian Journal of Community and Family Medicine 5, no. 2 (2019): 100. http://dx.doi.org/10.4103/ijcfm.ijcfm_49_19.

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Singh, Renu. "Swachh Bharat Mission – Gramin: Role in Improving Sanitation Status in India." Public Affairs And Governance 7, no. 2 (2019): 115. http://dx.doi.org/10.5958/2321-2136.2019.00009.2.

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Gakhar, Divya Verma, and Deepti Prakash. "Swachh Bharat Abhiyan in Indian corporate sector: presence, predictors and practices." International Journal of Indian Culture and Business Management 16, no. 4 (2018): 400. http://dx.doi.org/10.1504/ijicbm.2018.092122.

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Prakash, Deepti, and Divya Verma Gakhar. "Swachh Bharat Abhiyan in Indian corporate sector: presence, predictors and practices." International Journal of Indian Culture and Business Management 16, no. 4 (2018): 400. http://dx.doi.org/10.1504/ijicbm.2018.10012064.

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Khanam, Sameera, and Mohd Uzair. "Utilising Social and Behaviour Change Communication: Insights from Swachh Bharat Mission." RESEARCH REVIEW International Journal of Multidisciplinary 9, no. 11 (2024): 242–50. https://doi.org/10.31305/rrijm.2024.v09.n11.032.

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Social and Behaviour Change Communication (SBCC) is a participatory communication strategy that brings sustained behaviour change among people. As a potent tool for attaining public health goals SBCC is instrumental in initiatives like Swachh Bharat Mission (SBM), a Government of India program launched in 2014. UN Sustainable Development Goal 6 that guarantees universal availability and sustainable management of water and sanitation also aligns with SBM’s goal of universal cleanliness. Against this backdrop, the present article analyses the importance of SBCC in relation to SBM through seconda

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