Journal articles on the topic 'Swan Coast Plain'

Galaxiella nigrostriata is a freshwater fish that is endemic to the seasonally dry coastal wetlands of south-west Western Australia and considered by the International Union for Conservation of Nature (IUCN) as lower risk–near threatened. This small fish (maximum total length<50mm) aestivates in the sediment over the long, dry Mediterranean summer and its dispersal is limited by lack of habitat connectivity. The objective of this study was to identify the historical and contemporary genetic connectivity between populations of G. nigrostriata and to assess morphological variation between these populations. Results showed that all populations were genetically divergent and no mtDNA haplotypes were shared between populations. In contrast, morphological differentiation between individual populations was weak; however, pooling populations into two broad regions (Swan coastal plain and southern coast) resulted in clear morphological differentiation between these two groups. Based on these results, we postulate G. nigrostriata distribution last expanded in the early Pleistocene ~5.1 million years ago and have since been restricted to remnant wetlands in the immediate area. Galaxiella nigrostriata populations at the northern end of their range are small and are the most vulnerable to extinction. Conservation efforts are therefore required to ensure the survival of these genetically and morphologically distinctive Swan coastal plain populations.

Assessment of areas suitable for inclusion in a comprehensive, adequate and representative (CAR) reserve system has been based primarily on distribution of original native vegetation and occurrence of vertebrates, particularly birds and mammals. However, reliable predictors of vertebrate and floristic diversity are not necessarily adequate predictors of invertebrate diversity. We sampled the earthworm fauna of the Perth metropolitan Swan Coastal Plain (SCP) to examine whether vegetation-based criteria are sufficient for identifying a conservation estate for native earthworms. Twenty-one native species were collected from 136 sample localities. All five previously described native species from the region and three native species previously collected but not formally described were again collected, while 13 previously uncollected species were found. Species abundances of native earthworms were uneven, in common with species-abundance relationships for many other invertebrate assemblages, with 10 singleton occurrences of species and few common species. Species diversity increased away from the coast across the sandy geomorphic units Quindalup, Spearwood and Bassendean. Our study did not resolve whether dlifferences in earthworm faunas reflect the gradient in soil qualities across these units, gradients in species-area effects, habitat diversity effects or a combination of these. Blocks of remnant vegetation identified in the Western Australian Government's Bush Forever plan as containing natural areas of regional conservation value are also likely to support at least one native earthworm species. However, many of the blocks of remnant vegetation so identified are not within the formal conservation estate. Two species identified in this survey fortuitously persist only in remnant vegetation patches not considered regionally significant. Actual regional diversity was estimated to be 38 native species, indicating many uncollected relatively rare species. Although earthworms are a low diversity group compared with other invertebrates, the localized distributions of most species indicate that the formal conservation estate does not provide adequate protection. Ongoing degradation of unprotected remnant vegetation will result in extinctions of localized invertebrate species.

Rottnest I., 1900 ha in area and 18 km off the Swan Coastal Plain, has 32 km of coast and 10% of its area consisting of a complex of hypersaline lakes and brackish swamps. The Charadrii (waders or shorebirds) using these habitats were censused between December 1981 and October 1984, and the results of these censuses were compared with data collected between 1953 and 1962. Twenty-two species of wader occurred on the island between 1981 and 1984; of these, four bred on the island, nine were regular migrants (eight being transequatorial) and nine (eight transequatorial) were rare. There were several changes in status between the earlier and later surveys: the eastern golden plover, large-billed dotterel and sharp-tailed sandpiper were all regular visitors in the 1950s but were rare or absent in the 1980s; the pied oystercatcher had become more common on the island; the red-necked avocet, formerly rare, had started breeding on the island; and the grey-tailed tattler and bar-tailed godwit had become regular migrants in small numbers. The effects of loss of suitable habitat on the adjacent mainland, and the importance of the island as a conservation area, are discussed.

Abstract. This study aims to assess the effectiveness of mangrove forests and oyster reefs on reducing the damages from typhoons in hypothetical land reclamation scenarios in Atimonan, Philippines. Storm surge simulations were ran using ADCIRC and SWAN coupled model on the local government unit’s (LGU) land reclamation plan and the proposed crenulate bay reclamation plan, both with concrete seawall, mangrove forests and oyster reefs. Inputs to the model include modified topography and bathymetry, coastline, land cover, typhoon Durian data and tidal potential constituents. Simulations show that the crenulate bay reclamation plan is better by 39.15% than the LGU’s land reclamation plan on reducing typhoon winds and storm surge inundation extent induced by Typhoon Durian. However, this advantage comes with an additional implementation cost of 11.02%. This study is envisioned to help the land reclamation project of Atimonan LGU to be resilient against typhoon winds and coastal inundation.

Marine aquaculture has proliferated over the past decade, expanding into new, untapped open-water cultivation areas, such as lakes, rivers and deeper offshore environments, in response to increasing demand for seafood by consumers. However, to ensure sustainable development, it is necessary to minimize the impact of other ocean activities and the environment through science-based spatial planning. The choice of the primary site (physical carrying capacity) depends mainly on the aquaculture system, which varies around the world. However, the site is considered one of the factors (production, ecological and social) keys to any aquaculture operation, especially in the African continent. This choice affects both the success and sustainability of the products cultivated and the resolution of conflicts between different activities as well as the rational use of space. This study aims to identify suitable areas (primary site selection) for aquaculture in the Moroccan Atlantic continental shelf focused on the sub-area located between Cap Ghir 31.25° and Tarfaya 27.47°, based on the assessment of the dominant wave energy by implementing the hydrodynamical SWAN (Simulating Waves Nearshore) model dedicated for this kind of study. We derived the inputs for the SWAN model from WW3 (WAVEWATCH III model), which the AVISO data-products have extensively validated. The results show that, even if the Atlantic area is known for the agitation of its seas, there is the possibility of having adequate areas for aquaculture with an overall capacity that could extinguish the 389 ha in the study area if aquatic cultivation manages to exploit the offshore areas. At the level of the sub-zone belonging to the sous-Massa region (zone 1), the results show a strong coherence between the values of the surfaces estimated by the study and the actual values resulting from the development plan, with a value of 69 Ha for the first and 75 for the second, i.e., equal to 6 Ha, due to the geomorphology of the coast and natural coastal shelters, which play favorably on the environment for aquaculture development. These areas may attract the greed of investors, although they are in the process of being the subject of an aquaculture development plan.

Applying battery electric buses (BEBs) in the city is a good means to reduce the increasing greenhouse gas emissions and crude oil dependence. Limited by the driving range and charging time, battery swap station seems to be the best option for battery electric buses to replenish energy currently. This paper presents a novel method to plan and design an electric public transport system under battery swap mode, which comprised of battery electric buses, routes, scheduling, battery swap station, etc. Thus, new routing and scheduling strategies are proposed for the battery electric bus fleets. Based on swapping and charging demand analysis, this paper establishes an algorithm to calculate the optimal scales of battery swap station, including scales of battery swapping system, battery charging system and battery packs, and power capacity of output. Regarding the case of Xuejiadao battery swap station serving 6 BEB routes in Qingdao, China, a numerical simulation program is established to evaluate the validity of our methods. The results reflect that our methods can optimize the system scales meeting an equivalent state of operation demand. In addition, sensitivity analyses are made to the scales under different values of battery capacity and charging current. It suggests that the scales and cost of battery swap station can be effectively reduced with the development of power battery manufacture and charging technology in future.

Most platforms in Australia and the North Sea were originally designed to be permanently manned facilities. As long-term predictions of extreme weather events have intensified, it has become challenging to demonstrate acceptable life safety levels. Extreme weather events have been an ongoing area of development. With an increasing database of information and potential climate change effects, the intensity of the environmental conditions for even recently installed facilities have increased significantly. The Gulf of Mexico estimate of environmental loading has increased 63% in the past 15 years alone, with similar increases in all other regions. To continue to operate these facilities as permanently manned while maintaining the original design safety level requires extensive strengthening. In cases assessed, associated costs have been shown to easily exceed US$100 million. With the advancements in forecasting, facilities now have adequate information available to ensure a facility is evacuated, shut in or both before any major risk to the safety of the personnel and environment is intolerable. The platform response to a forecast can be referred to as a severe weather action plan (SWAP). These can be shown to be a more cost-effective means than strengthening the asset, and most assets may only require evacuation or shut-in once in their lifetime. The benefits of a manned-evacuated platform also extend to new platforms where the cost of the jacket or hull can be reduced to achieve a target risk level provided a SWAP is in place.

Background/Aims: The incidence of disease outbreaks in clinical settings arising from ultrasound examinations is well documented, and is a source of worry. The ultrasound transducers and the coupling gel are potential sources of these infections since they come in direct contact with the patient’s skin. In this study, we examine the efficacy of the widespread practice of the use of plain non-sterile tissue paper in some low-cost private ultrasound centres in our locality as a method of disinfecting ultrasound transducers after each use. Its potential impact on nosocomial infection management in clinical practice is also examined. Methods: Swab samples from convex ultrasound transducers before and after transabdominal scanning of three consecutive patients were obtained from 10 different ultrasound centres in urban and rural areas of Enugu state. Ultrasound coupling gel samples were equally obtained, and all samples cultured for bacteria growth which was quantified in colony-forming units per ml (CFU/ml) and reported in 1000/ml. Paired sampled t-test was used to check for significance in a reduction in a bacterial load before and after the transducer was cleaned. Results: Nine different bacterial strains were isolated. Staphylococcus aureus and Klebsiella spp had the highest percentage of occurrence in all centres. Significant bacteria growth was recorded in the morning before the examination, and plain tissue paper significantly reduced the bacteria load in the ultrasound transducer. Conclusion: Even though disinfecting ultrasound transducers with non-sterile plain tissue paper alone is statistically effective and has the potential to minimize nosocomial infection, it is however not clinically effective and hence not advised.

AbstractUnderwater acoustic monitoring combined with real-time sea surface observations and numerical model forecasts could improve the efficiency of natural and anthropogenic sound source discrimination. In this work, acoustic sound pressure levels at different frequencies were compared with significant wave heights, measured using an X-band radar system, and then matched against independent data derived from a Simulating Waves Nearshore (SWAN) model in order to confirm their reliability. The acoustic data were recorded from a fixed buoy located in the Sicilian Channel at 4.9 km from the coast and 33 km from the X-band radar system installed at Cape San Marco (in the southwest region of Sicily). All data were acquired during two different periods: 28 February–16 March 2015 and 23 April–27 May 2015. The level of noise at the 16-Hz octave band showed the best linear correlation , with in situ radar observations of significant wave height. Radar measurements of wave height coupled with in situ acoustic measurements give a characterization of the level of noise as result of sea state in a specific area. These measurements could be used to discriminate natural sources of noise (waves) from other sound sources, such as biological and anthropogenic sources. This discrimination contributes to understanding the impact of acoustic pollution on marine environments and provides a monitoring plan protocol for safeguarding biodiversity in the Mediterranean coastal areas.

Climate variability and farmers’ desire to improve the crop yield have resulted in an increase in irrigated agriculture in the mid-Atlantic region. However, the huge initial capital cost associated with the installation and operation of irrigation systems is generally prohibitive, with most farmers finding difficulty in justifying the expenditure, and uncertainty of the overall return on their investment. The objective of this study was to develop a decision tool for farmers in temperate regions to evaluate the cost-benefit of irrigation installations. The developed irrigation economic model involved the development of an economic component that balances the expected economic return, based on anticipated crop yield increases due to supplemental irrigation, versus the water, maintenance, and capital costs associated with the irrigation system. Model development included the input of relevant data and required local calibration. Soil and Water Assessment Tool (SWAT) output files were used as the basis for data input into the irrigation economic model. An irrigation-scheduling component was incorporated into the model to prescribe irrigation volumes for each agricultural field defined within the area of interest. The economic component of the model identifies and prioritizes those fields in which supplemental irrigation will result in the greatest economic return in terms of increased agricultural production and revenue. The study is conducted on the Pocomoke river basin in the Coastal Plain of Maryland’s eastern shore. Results showed that irrigation system selection was mainly influenced by cost of water and irrigation installation costs, and to a lesser extent by physical characteristics of the terrain and the associated properties.

The Ogallala Aquifer has experienced a continuous decline in water levels due to decades of irrigation pumping with minimal recharge. Corn is one of the major irrigated crops in the semi-arid Northern High Plains (NHP) of Texas. Selection of less water-intensive crops may provide opportunities for groundwater conservation. Modeling the long-term hydrologic impacts of alternative crops can be a time-saving and cost-effective alternative to field-based experiments. A newly developed management allowed depletion (MAD) irrigation scheduling algorithm for Soil and Water Assessment Tool (SWAT) was used in this study. The impacts of irrigated farming, dryland farming, and continuous fallow on water conservation were evaluated. Results indicated that simulated irrigation, evapotranspiration, and crop yield were representative of the measured data. Approximately 19%, 21%, and 32% reductions in annual groundwater uses were associated with irrigated soybean, sunflower, and sorghum, respectively, as compared to irrigated corn. On average, annual soil water depletion was more than 52 mm for dryland farming scenarios. In contrast, only 18 mm of soil water was lost to evaporation annually, for the long-term continuous fallow simulation. The fallow scenario also showed 31 mm of percolation for aquifer recharge.

Highway tunnels along the coast are critical infrastructure and represent one of the more sensitive components of a transportation network to coastal flooding. By their very nature, large portions of these tunnels are beneath present sea level and the tunnel entrances and the equipment necessary to operate the tunnels such as vent buildings may or may not be above present flood thresholds. The Central Artery/Tunnel (CA/T) system in coastal Boston, Massachusetts USA is a vital link in the regional transportation network and is comprised of more than 160 lane-miles (more than half of them in tunnels), 6 interchanges and 200 bridges. While not examined here, the CA/T system relies upon other infrastructure systems to fully function, such as the electrical grid. The ADvanced CIRCulation model (ADCIRC) coupled with the Simulating WAves Nearshore (SWAN) Model was used for storm surge modeling. SLR scenarios were selected for four distinct time periods (2013, 2030, 2070, and 2100) to bracket the potential future sea level rise outcomes for the Boston Harbor area and a Monte Carlo statistical approach was utilized to estimate the probability of flooding throughout the Boston Harbor region. The vulnerability analysis was based solely upon exposure, defined as flooding experienced at CA/T systems when at the thresholds of the design flood standards that governed the original design of the CA/T. The extent of flood vulnerability under current climatic conditions is fairly limited with low exceedance probabilities. By late 21st century, however, there is considerable flooding at Tunnel Portals and other buildings and structures. Both local adaptation options such as flood walls protecting individual assets or gates protecting tunnel portals and regional plans blocking major flood pathways were evaluated. In complex systems such as the CA/T, the number and spatial extent of vulnerable areas increase over time as sea level rises and the intensity of storms increase, suggesting that local adaptations may be most applicable in the near-term and regional based adaptations (safeguarding multiple areas for multiple stakeholders) will become more cost effective and necessary solutions in the long-term. Focusing first on local actions also means that the CA/T owner is less reliant on other organizations and agencies to manage the CA/T adaptation as it will own the land necessary for any changes and will only have to manage its own efforts. The regional plan has the co-benefits that it will protect more assets in the region than just the CA/T and there is the possibility that the cost can be shared among more agencies and organizations than just the owner.

In this paper, we propose a locomotion planning framework for a humanoid robot with stable whole-body collision avoidance motion, which enables the robot to traverse an unknown narrow space on the spot based on environmental measurements. The key idea of the proposed method is to reduce a large computational cost for the whole-body locomotion planning by utilizing global footstep planning results and its centroidal trajectory as a guide. In the global footstep planning phase, we modify the bounding box of the robot approximating the centroidal sway amplitude of the candidate footsteps. This enables the planner to obtain appropriate footsteps and transition time for next whole-body motion planning. Then, we execute sequential whole-body motion planning by prioritized inverse kinematics considering collision avoidance and maintaining its ZMP trajectory, which enables the robot to plan stable motion for each step in 223[Formula: see text]ms at worst. We evaluated the proposed framework by a humanoid robot HRP-5P in the dynamic simulation and the real world. The major contribution of our paper is solving the problem of increasing computational cost for whole-body motion planning and enabling a humanoid robot to execute adaptive on-site locomotion planning in an unknown narrow space.

In this paper, we consider a variant of the location-routing problem (LRP), namely, the regional low-carbon LRP with reality constraint conditions (RLCLRPRCC), which is characterized by clients and depots that located in nested zones with different speed limits. The RLCLRPRCC aims at reducing the logistics total cost and carbon emission and improving clients satisfactory by replacing the travel distance/time with fuel consumption and carbon emission costs under considering heterogeneous fleet, simultaneous pickup and delivery, and hard time windows. Aiming at this project, a novel approach is proposed: hyperheuristic (HH), which manipulates the space, consisted of a fixed pool of simple operators such as “shift” and “swap” for directly modifying the space of solutions. In proposed framework of HH, a kind of shared mechanism-based self-adaptive selection strategy and self-adaptive acceptance criterion are developed to improve its performance, accelerate convergence, and improve algorithm accuracy. The results show that the proposed HH effectively solves LRP/LRPSPD/RLCLRPRCC within reasonable computing time and the proposed mathematical model can reduce 2.6% logistics total cost, 27.6% carbon emission/fuel consumption, and 13.6% travel distance. Additionally, several managerial insights are presented for logistics enterprises to plan and design the distribution network by extensively analyzing the effects of various problem parameters such as depot cost and location, clients’ distribution, heterogeneous vehicles, and time windows allowance, on the key performance indicators, including fuel consumption, carbon emissions, operational costs, travel distance, and time.

This study compares, for the first time, variation in estimates of susceptibility of native flora to Phytophthora cinnamomi Rands among four databases and proposes an estimate of the proportion of the flora of the South-West Botanical Province of Western Australia that is susceptible to the pathogen. Estimates of the susceptibility of south-western native flora to P. cinnamomi infection were obtained from databases for Banksia woodland of the Swan Coastal Plain, jarrah (Eucalyptus marginata Donn. ex Smith) forest, the Stirling Range National Park and Rare and Threatened Flora of Western Australia. For the woodland, forest and national park databases, hosts were naturally infected in uncontrolled diverse natural environments. In contrast, threatened flora were artificially inoculated in a shadehouse environment. Considerable variation occurred within taxonomic units, making occurrence within family and genus poor predictors of species susceptibility. Identification of intra-specific resistance suggests that P. cinnamomi could be having a strong selection pressure on some threatened flora at infested sites and the populations could shift to more resistant types. Similar estimates of the proportion of species susceptible to P. cinnamomi among the databases from the wide range of environments suggests that a realistic estimate of species susceptibility to P. cinnamomi infection in the south-western region has been obtained. The mean of 40% susceptible and 14% highly susceptible equates to 2284 and 800 species of the 5710 described plant species in the South-West Botanical Province susceptible and highly susceptible to P. cinnamomi, respectively. Such estimates are important for determining the cost of disease to conservation values and for prioritising disease importance and research priorities. P. cinnamomi in south-western Australia is an unparalleled example of an introduced pathogen with a wide host range causing immense irreversible damage to unique, diverse but mainly susceptible plant communities.

74 Background: Despite advances in cancer treatment, the orientation of our health system does not address the whole cancer patient or support the wellbeing of the heart, soul, and mind. We launched the CaLM Model of Whole Person Cancer Care, an oncology medical home approach that integrates high acuity, sub-specialty clinical cancer care with comprehensive, ongoing supportive care. The CaLM Model operationalizes the six components in the conceptual framework set forth in the NASEM’s 2013 report. Delivering High-Quality Cancer Care. Methods: Beginning December 2018, we piloted a “flipped” ambulatory care model in GYN and GI oncology delivering daily care through a subset of providers, the SWAT Team: a palliative NP, med onc NP, clinical social worker, and navigator. The SWAT Team triages all physical and social needs. As opposed to anchoring care with the oncologist and referring the patient out to social services, the SWAT team anchors care and the oncologist plugs in for treatment planning. The CaLM Model also utilizes coordinated, interdisciplinary care including financial and fertility navigation, nutrition, genetic counseling, pharmacy, and psychiatry, to manage the patient’s needs via a team-based approach by assessing and addressing the patient’s needs according to their values and preferences. We designed a new clinical and psychosocial assessment tool and patient-facing care plan; launched a Multi-Disciplinary “whole-person” case review process with all interdisciplinary providers and measured patient reported outcomes using the FACT-G, PHQ, GAD, and MD Anderson Symptom Inventory at baseline (initial visit) and every clinical visit. Measured at initial visit and every 6 months. Results: Early data show that the CaLM Model reduces patient symptom burden while improving quality of life. Conclusions: The CaLM Model is an efficient use of resources, compared to a traditional oncologist-focused model of cancer care. Further research is underway to assess cost benefit to the system, the patient and the payers. Ultimately, the CaLM Model may shift the paradigm of cancer care by demonstrating the feasibility and effectiveness of a patient-centered model of care delivery that builds a foundation for a value-based payment model.

Abstract In this research work several high rise buildings were analyzed using CSI ETABS under the influence of the response spectrum analysis over it. Several different shaped high rise buildings such as H shaped, O shaped and C shaped buildings were taken into consideration for carrying out the research work. All three shaped buildings were of different storey that is of 12 storey and of 16 storey. For proper seismic analysis of all the above discussed buildings, response spectrum method of seismic analysis were taken into consideration. The results of all the buildings for response spectrum analysis were quite different from one another and it was found that the H-shaped building showed better results as compared to the other shaped buildings. It was also seen that the 12 storey building results were quite impressive as compared to the results of the 16 storey building. With the transference of heavy mass, very little effect was seen in latera sway i.e. variation in maximum displacement was negligible. Again, for 16 storey building, maximum displacement was found in the case L-Shaped 16 storey building with the value of 87.804 mm. Again, the transference of heavy masses had a minimal effect on total quantity and cost of the 16 Storey building. In the gist, it was concluded that, bending moments and shear forces were increased from 1.17% to 1.84%. Maximum variation in B.M and S.F. can be seen in O-shaped Building. L-shaped Building produces maximum displacement from all the three irregular shapes i.e. H-shape, L-shaped and O-shaped.

The phosphorus (P) requirement of irrigated onions (Allium cepa L. cv. Creamgold) was measured over 2 consecutive spring plantings using superphosphate that was freshly-applied and applied 9 months before planting, at 0–800 kg P/ha on a newly cleared Karrakatta sand of low natural P fertility. The response of onions to placement of phosphate fertiliser (banded or broadcast) was also investigated. There was a significant (P<0.001) bulb yield response to level of applied P in all experiments. There was no significant effect of placement on yield although the concentrations of P in the youngest mature leaves and bulbs were on average 18% higher (i.e. 0.40 v. 0.34%) than in the broadcast treatment. A rectangular hyperbola described the relationship of P uptake by shoots or bulbs to level of applied P. Recovery efficiency (RE) of fertiliser P (P uptake by bulbs at rate i of applied P – uptake in absence of applied P/rate i of applied P) by bulbs after curing decreased from 0.43 at 50 kg P/ha to 0.06 at 600 kg P/ha. Recovery efficiency by bulbs at applied P required for 95 and 99% of maximum yield was 0.20 and 0.14 respectively. The level of freshly-applied P required for 95 and 99% of maximum relative yield over the 2 years (maximum yield, 80–100 t/ha) was 122 and 203 kg P/ha (Mitscherlich relationship, R2 = 0.82), respectively, at <10 g/g Colwell P soil test (newly cleared sites). The marketable (total – reject) yield was 94% and 92% of total yield at 122 and 203 kg P/ha respectively. Bicarbonate-soluble P extracted from the top 15 cm of soil was determined on residual P sites over 2 years where P was applied at 0–800 kg/ha. These soil test levels were related to bulb yield in a Mitscherlich relationship (R2 = 0.90). The critical soil test P values required for 95 and 99% of maximum relative yield, over the 2 years, were 50 and 80 g/g respectively. Phosphorus in the youngest mature leaves required for 95 and 99% of maximum yield ranged from 0.22–0.28 to 0.26–0.32%, respectively, from the Mitscherlich regressions, depending on plant stage (i.e. leaf number or days after sowing) although there was no consistent trend with age. Soil testing can be used to reduce current applications of fertiliser P without reducing yield. Plant testing can be used to monitor the P status and associated fertiliser needs of onions on sands. Both these testing procedures need to be verified in commercial crops with a wide variation in soil test P levels and management practices. Soil and plant testing could therefore be used to reduce fertiliser application and cost, improve fertiliser RE by onions and reduce fertiliser P losses to water systems on the Swan Coastal Plain. Changing placement from broadcasting to banding does not appear to improve the efficiency of phosphate fertiliser use by irrigated onions on Karrakatta sands.

TPS12137 Background: Radiation dermatitis (RD) can be therapy-limiting and detrimental to quality of life for cancer patients receiving radiation therapy (RT). Bacteria play an important role in many inflammatory dermatoses. In an observational clinical study, our group discovered that nasal colonization with bacteria, specifically with Staphylococcus aureus (SA), prior to RT was an independent predictor of higher-grade RD (grade ≥2). Higher-grade RD patients were also found to have more SA on the irradiated skin after treatment. If successful, bacterial decolonization could be a safe and cost-effective method to prevent RD. Methods: This is a randomized controlled trial assessing the efficacy of universal bacterial decolonization in preventing RD. Subject inclusion criteria include patients who are aged ≥ 18 years with a diagnosis of a solid tumor of the breast or head and neck with plans for fractionated RT (≥ 15 fractions) with curative intent. Based on previous studies and power analyses, we plan to recruit a total of 80 patients. Patients in the control arm will be treated according to standard of care, including daily application of emollients and gentle bathing. In addition to standard of care, patients in the intervention arm will receive a decolonization regimen consisting of intranasal mupirocin ointment used twice daily and chlorhexidine wash used daily for 5 days prior to the initiation of RT and repeated for 5 days every other week throughout RT. Study evaluations for both groups will include bacterial cultures obtained via superficial swab from the nares, irradiated skin, and contralateral non-radiated skin performed at the beginning, middle, and end of RT. Additionally, standardized photographs of the skin at the radiated site will be performed prior to and at the completion of RT, which will be graded by a dermatologist blinded to study arm. Lastly, at identical timepoints, each patient will complete the SKINDEX-16 questionnaire, a validated quality of life (QoL) assessment. The primary endpoint is development of grade ≥ 2 RD, as compared to low-grade RD (grade 0-1), during RT. The secondary endpoint includes the impact of bacterial decolonization on QoL. Pearson’s chi square or Fisher’s exact tests will be used to compare the incidence rates of higher-grade RD between the interventional arm and control arm to assess if the intervention is associated with a lower incidence rate of higher-grade RD. Paired t-tests will be used to compare the QoL score change from baseline to after RT between the two arms. Linear regression models will be used in both analyses to adjust for covariates. Clinical trial information: NCT03883828.

Problem setting. The article highlights the topical problems of the EU’s dependence on the supply of energy resources from Russia against the background of military aggression towards Ukraine and substantiates the importance of overcoming such dependence. Analysis of resent researches and publications. A considerable number of scientific papers published in recent years shows that the issues of energy security and legal support of cooperation between the EU Member States in the energy sector have often been studied by Ukrainian and foreign scientists both lawyers and economists. Currently, in legal and economic doctrines, the sphere of energy relations and, in particular, energy security is most often associated with the names of S. D. Bilotskyi, T. A. Grabovych, R. R. Dubas, M. V. Muzychenko, M. Roggenkamp, K. Talus, P. D. Cameron and others. The war in Ukraine has significantly intensified attempts to maintain a proper state of energy security in Europe and, accordingly, scientific developments in this sphere. Аrticle’s main body. The invasion in Ukraine significantly sway the state of energy security of the EU member states and the entire European continent in general. This, in turn, activated the process of developing a new and improving the existing EU legal framework in the energy sector in the shortest possible time. The author analyzes a set of EU legislative initiatives aimed at helping member states to get through the heating season without large-scale upheavals. From the proposals of the European Commission analyzed by the author, it can be seen that the provisions of the REPowerEU transformation plan, which provides for the use of ecologically clean energy for the needs of the EU, can make a significant contribution to overcoming European energy dependence on Russia. The author comes to the conclusion, that economically effective, rapid and wide-range development of sustainable renewable energy in accordance with the theses of the European Green Deal and the REPowerEU communication can’t be attained by states-members independently. Certainly, that leveling of negative consequences is impossible without effective co-ordination and association of actions of all EU member states. Last decades power politics is the central point of foreign policy of EU and now comes forward as a source of many spores that prevent to the attempts of EU to put right strategic relationships with the neighbours and suppliers of energy. Therefore, research of problems of dependence on the third countries and search of ways of their decision answer the major necessities of contemporaneity and has a substantial value for further development of the EU energy sector. It is concluded that such a set of measures will certainly be accompanied by consequences of an economic nature in the budgetary sphere, in investment policy, the structure of industry production, in the sphere of amortization expenses, price policy and taxation, etc. Conclusions and prospects for the development. The challenges and uncertainties facing the European energy system are the biggest in almost fifty years, since the great energy crises of the 1970s, and therefore the set of measures to overcome the consequences of the war in Ukraine for the EU energy sector is unprecedented. Cost-effective, rapid and large-scale deployment of sustainable renewable energy in line with the provisions of the European Green Deal and the REPowerEU Communication cannot be achieved by Member States on their own. Taking into account the different energy policies between Member States, action at EU level, backed by a robust governance structure, is more likely to achieve the EU’s climate goals and will require a greater deployment of renewables than national or local measures alone. Further measures could also include regulation of gas supply in the form of improved coordination of gas procurement and promotion of joint purchases by European gas market operators on the international market. Furthermore, it would be advisable to consider over time legislative measures to require diversification of gas supplies from individual Member States that have had such experience in the past. Particular attention should also be paid to improving the energy partnership with Ukraine. This would address the issues related to the importance of Ukraine as a transit country as well as those related to the reforms of the Ukrainian energy market, such as the modernisation of the gas network, the establishment of an appropriate regulatory framework for the electricity market and the improvement of energy efficiency in Ukraine as a means of reducing its dependence on imported energy. In the near future, the intention is to strengthen cooperation in the energy sector with the Energy Community, which will ensure closer integration of the EU and Energy Community energy markets, effective implementation of the EU environmental policy and stimulate investments in the energy sector.

Background/Aims: The incidence of disease outbreaks in clinical settings arising from ultrasound examinations is well documented, and is a source of worry. The ultrasound transducers and the coupling gel are potential sources of these infections since they come in direct contact with the patient’s skin. In this study, we examine the efficacy of the widespread practice of the use of plain non-sterile tissue paper in some low-cost private ultrasound centres in our locality as a method of disinfecting ultrasound transducers after each use. Its potential impact on nosocomial infection management in clinical practice is also examined. Methods: Swab samples from convex ultrasound transducers before and after transabdominal scanning of three consecutive patients were obtained from 10 different ultrasound centres in urban and rural areas of Enugu state. Ultrasound coupling gel samples were equally obtained, and all samples cultured for bacteria growth which was quantified in colony-forming units per ml (CFU/ml) and reported in 1000/ml. Paired sampled t-test was used to check for significance in a reduction in the bacterial load before and after the transducer was cleaned. Results: Nine different bacterial strains were isolated. Staphylococcus aureus and Klebsiella spp had the highest percentage of occurrence in all centres. Significant bacteria growth was recorded in the morning before the examination, and plain tissue paper significantly reduced the bacteria load in the ultrasound transducer. Conclusion: Even though disinfecting ultrasound transducers with non-sterile plain tissue paper alone is statistically effective and has the potential to minimize nosocomial infection, it is however not clinically effective and hence not advised.

Background/Aims: The incidence of disease outbreaks in clinical settings arising from ultrasound examinations is well documented, and is a source of worry. The ultrasound transducers and the coupling gel are potential sources of these infections since they come in direct contact with the patient’s skin. In this study, we examine the efficacy of the widespread practice of the use of plain non-sterile tissue paper in some low cost private ultrasound centres in our locality as a method of disinfecting ultrasound transducers after each use. Its potential impact on nosocomial infection management in clinical practice is also examined. Methods: Swab samples from convex ultrasound transducers before and after transabdominal scanning of three consecutive patients were obtained from 10 different ultrasound centres in urban and rural areas of Enugu state. Ultrasound coupling gel samples were equally obtained, and all samples cultured for bacteria growth which was quantified in colony forming units per ml (cfu/ml) and reported in 1000/ml. Paired sampled t-test was used to check for significance in reduction in bacterial load before and after the transducer was cleaned.Results: Nine different bacterial strains were isolated. Staphylococcus aureus and Klebsiella spp had the highest percentage of occurrence in all centres. Significant bacteria growth was recorded in the morning before the examination, and plain tissue paper significantly reduced the bacteria load in the ultrasound transducer.Conclusion: Even though disinfecting ultrasound transducers with non-sterile plain tissue paper alone is statistically effective and has the potential to minimize nosocomial infection, it is however not clinically effective and hence not advised.

<em>Distribution and transportation are very vital for the company business beverages that must distribute its products to many areas of the consumer, for example is a bottled tea company. A good distribution plan and an optimum route would decrease cost and time for distributing the products. In a real case study for a bottled tea in Surakarta area, the fluctuating demand of consumers cannot be ensured and these mismatches by a salesman that should be based on the distribution plan and the realization of visit (RRK) resulted in the absence schedule. Therefore, it is required an optimum route to help the salesman in doing RRK or distribution without ignoring predetermined targets. There is a settlement solution will be more orderly preparation of these are using a Clark and Wright Saving Heuristic method. The method is able to assist the performance of salesmen and cost savings in the delivery of Surakarta area. In this paper, we have presented a real cases vehicle routing based on Clark-Wright algorithm to solve the open vehicle routing problem (OVRP) of bottled tea distribution in Surakarta District. We have modified the Clark Wright algorithm with three procedures composed of Clark and Wright formula. The methods of swap, 2 OPT and 3-OPT were used to improve our best solution in shortest route and the cheapest cost of distribution.</em>

The Transportation wires 33% of the total in the joint endeavors costs and transportation systems sway the presentation of included endeavors structure tremendously. Transportation is required in the whole creation structures, from get-together to advance to the last customers and returns. Only a general pulling in coordination between each part would pass on the positive conditions to a general stupifing. Transport structure makes thing and things adaptable and gives solid and neighborhood plentifulness to push worth included under the least cost standard. Transport impacts the yielded surrendered express gave up yielded results of joint endeavors practices and, absolutely, it impacts age and plan. In the controlled endeavors structure, transportation cost could be seen as a control of the objective improvement. Estimation of transportation changes with different undertakings. For those things with little volume, low weight and high worth, transportation cost in a general sense has an impossibly press of offer and is less regarded; for those mammoth, overpowering and low-regarded things, transportation sets a key bit of offer and impacts benefits more, and in that most remote point it is constantly regarded.

This paper studies the equality generalized symmetric traveling salesman problem (EGSTSP). A salesman has to visit a predefined set of countries. S/he must determine exactly one city (of a subset of cities) to visit in each country and the sequence of the countries such that s/he minimizes the overall travel cost. From an academic perspective, EGSTSP is very important. It is NP-hard. Its relaxed version TSP is itself NP-hard, and no exact technique solves large difficult instances. From a logistic perspective, EGSTSP has a broad range of applications that vary from sea, air, and train shipping to emergency relief to elections and polling to airlines' scheduling to urban transportation. During this pandemic, the roll-out of vaccines further emphasizes the importance of this problem. Pharmaceutical firms are challenged not only by a viable production schedule but also by a flawless distribution plan especially that some of these vaccines must remain in extremely low temperatures. This paper proposes an approximate tree-based search technique for EGSTSP. It uses a beam search with low and high level hybridization. The low-level hybridization applies a swap based local search to each partial solution of a node of a tree whereas the high-level hybridization applies 2-Opt, 3-Opt or Lin-Kernighan to the incumbent. Empirical results provide computational evidence that the proposed approach solves large instances with 89 countries and 442 cities in few seconds while matching the best known cost of 8 out of 36 instances and being less than 1.78% away from the best known solution for 27 instances.

Data on the occurrence and distribution of amphibians and reptiles are needed to identify and address conservation problems for these species. Observations from crowd-sourced/citizen science projects are an important source of data for conservation and management. Crowdsourced data such as iNaturalist observations have several strengths, including large amounts of recent data over a broad area, low cost, accurate spatial coordinates, photo vouchers or sound recordings that allow identification confirmation, and public education and engagement. The goal of this project is to increase and improve available data for amphibians and reptiles in Idaho, USA. The Idaho Amphibian and Reptile iNaturalist Project was initiated in June of 2016 by the Idaho State University (ISU) Herpetology Laboratory using iNaturalist, an application from the California Academy of Sciences, which allows people to contribute observations of organisms using their mobile devices. The current number of observations in the project (as of 8 July 2022) is 5,546 from 40 species by 1,296 observers. Observations are added to the project either directly by observers or by project curators using the Find Suitable Observations function on the iNaturalist project website. Project curators (from the ISU Herpetology Laboratory, Idaho Museum of Natural History, and Idaho Department of Fish and Game) review suitable observations, (i.e., observations with digital photographs or audio recordings, geographic coordinates, dates and times) and confirm or correct species identifications. Because of the relatively low number of amphibian and reptile species occurring in Idaho and the relative ease of taking adequate photographs, we have been able to confirm or correct the identifications of over 93% of the contributed observations. The rate of misidentifications for “Research Grade” observations (i.e., observations with a date, coordinates, and a picture or sound recording, and with at least 2 out of 3 additional users agreeing on the identity of a specimen) is less than 2%. We mark confirmed or corrected observations as curator reviewed and then the Idaho Department of Fish and Game adds them to the State Species Diversity Database, which is part of NatureServe. These data are primarily used to help determine species status and trends for the State Wildlife Action Plan (SWAP) which is used to establish priorities for management actions. Analyzing unstructured, crowdsourced data presents several challenges, including the lack of a sampling design, uneven coverage across space and time, and absence of negative data, which makes it hard to quantify observation effort. Our analytical approach includes temporal and spatial aggregation of the observations to reduce sampling bias, using records of similar species to indicate observation effort, and mapping occupancy to reveal spatial patterns.

BackgroundIn the past twenty years the discourse of the weight-centred health paradigm (WCHP) has attained almost complete dominance in the sphere of public health policy throughout the developed English speaking world. The national governments of Australia and many countries around the world have responded to what is perceived as an ‘epidemic of obesity’ with public health policies and programs explicitly focused on reducing and preventing obesity through so called ‘lifestyle’ behaviour change. Weight-related public health initiatives have been subjected to extensive critique based on ideological, ethical and empirical grounds (Solovay; Oliver; Gaesser; Gard; Monaghan, Colls and Evans; Wright; Rothblum and Solovay; Saguy; Rich, Monaghan and Aphramor; Bacon and Aphramor; Brown). Many scholars have raised concerns about the stigmatising and harmful effects of the WCHP (Aphramor; Bacon and Aphramor; O'Dea; Tylka et al.), and in particular the inequitable distribution of such negative impacts on women, people who are poor, and people of colour (Campos). Weight-based stigma is now well recognised as a pervasive and insidious form of stigma (Puhl and Heuer). Weight-based discrimination (a direct result of stigma) in the USA has a similar prevalence rate to race-based discrimination, and discrimination for fatter and younger people in particular is even higher (Puhl, Andreyeva and Brownell). Numerous scholars have highlighted the stigmatising discourse evident in obesity prevention programs and policies (O'Reilly and Sixsmith; Pederson et al.; Nuffield Council on Bioethics; ten Have et al.; MacLean et al.; Carter, Klinner, et al.; Fry; O'Dea; Rich, Monaghan and Aphramor). The ‘war on obesity’ can therefore be regarded as a social determinant of poor health (O'Hara and Gregg). Focusing on overweight and obese people is not only damaging to people’s health, but is ineffective in addressing the broader social and economic issues that create health and wellbeing (Cohen, Perales and Steadman; MacLean et al.; Walls et al.). Analyses of the discourses used in weight-related public health initiatives have highlighted oppressive, stigmatizing and discriminatory discourses that position body weight as pathological (O'Reilly; Pederson et al.), anti-social and a threat to the viable future of society (White). There has been limited analysis of discourses in Australian social marketing campaigns focused on body weight (Lupton; Carter, Rychetnik, et al.).Social Marketing CampaignsIn 2006 the Australian, State and Territory Governments funded the Measure Up social marketing campaign (Australian Government Department of Health and Ageing "Measure Up"). As the name suggests Measure Up focuses on the measurement of health through body weight and waist circumference. Campaign resources include brochures, posters, a tape measure, a 12 week planner, a community guide and a television advertisement. Campaign slogans are ‘The more you gain, the more you have to lose’ and ‘How do you measure up?’Tomorrow People is the component of Measure Up designed for Indigenous Australians (Australian Government Department of Health and Ageing "Tomorrow People"). Tomorrow People resources focus on healthy eating and physical activity and include a microsite on the Measure Up website, booklet, posters, print and radio advertisements. The campaign slogan is ‘Tomorrow People starts today. Do it for our kids. Do it for our culture.’ In 2011, phase two of the Measure Up campaign was launched (Australian Government Department of Health and Ageing "Swap It, Don't Stop It"). The central premise of Swap It, Don’t Stop It is that you ‘can lose your belly without losing all the things you love’ by making ‘simple’ swaps of behaviours related to eating and physical activity. The campaign’s central character Eric is made from a balloon, as are all of the other characters and visual items used in the campaign. Eric claims thatover the years my belly has ballooned and ballooned. It’s come time to do something about it — the last thing I want is to end up with some cancers, type 2 diabetes and heart disease. That’s why I’ve become a Swapper! What’s a swapper? It’s simple really. It just means swapping some of the things I’m doing now for healthier choices. That way I can lose my belly, without losing all the things I love. It’s easy! The campaign has produced around 30 branded resource items including brochures, posters, cards, fact sheets, recipes, and print, radio, television and online advertisements. All resources include references to Eric and most also include the image of the tape measure used in the Measure Up campaign. The Swap It, Don’t Stop It campaign also includes resources specifically directed at Indigenous Australians including two posters from the generic campaign with a dot painting motif added to the background. MethodologyThe epistemological position in this project was constructivist (Crotty) and the theoretical perspective was critical theory (Crotty). Multimedia critical discourse analysis (Machin and Mayr) was the methodology used to examine the social marketing campaigns and identify the discourses within them. Critical discourse analysis (CDA) focuses on critiquing text for evidence of power and ideology. CDA is used to reveal the ideas, absences and assumptions, and therefore the power interests buried within texts, in order to bring about social change. As a method, CDA has a structured three dimensional approach involving textual practice analysis (for lexicon) at the core, within the context of discursive practice analysis (for rhetorical and lexical strategies particularly with respect to claims-making), which falls within the context of social practice analysis (Jacobs). Social practice analysis explores the role played by power and ideology in supporting or disturbing the discourse (Jacobs; Machin and Mayr). Multimodal CDA (MCDA) uses a broad definition of text to include words, pictures, symbols, ideas, themes or any message that can be communicated (Machin and Mayr). Analysis of the social marketing campaigns involved examining the vocabulary, grammar, sentence structure, visuals and overall structure of the text for textual, discursive and social practices.Results and DiscussionIndividual ResponsibilityThe discourse of individual responsibility is strongly evident in the campaigns. In this discourse, it is ultimately the individual who is held responsible for their body weight and their health. The individual responsibility discourse is signified by the discursive practice of using epistemic (related to the truth or certainty) and deontic (compelling or instructing) modality words, particularly modal verbs and modal adverbs. High modality epistemic words are used to convince the reader of the certainty of statements and to portray the statement-maker as authoritative. High modality deontic words are used to instil power and authority in the instructions.The extensive use of high modality epistemic and deontic words is demonstrated in the following paragraph assembled from various campaign materials: Ultimately (epistemic modality adverb) individuals must take responsibility (deontic modality verb) for their own health, including their and weight. Obesity is caused (epistemic modality verb) by an imbalance in energy intake (from diet) (epistemic modality verb) and expenditure (from activity) (epistemic modality verb). Individually (epistemic modality adverb) we make decisions (epistemic modality verb) about how much we eat (epistemic modality verb) and how much activity we undertake (epistemic modality verb). Each of us can control (epistemic modality) our own weight by controlling (deontic modality) what we eat (deontic modality verb) and how much we exercise (deontic modality verb). To correct (deontic modality verb) the energy imbalance, individuals need to develop (deontic modality verb) a healthy lifestyle by making changes (deontic modality verb) to correct (deontic modality verb) their dietary habits and increase (deontic modality verb) their activity levels. The verbs must, control, correct, develop, change, increase, eat and exercise are deontic modality verbs designed to instruct or compel the reader.These discursive practices result in the clear message that individuals can and must control, correct and change their eating and physical activity, and thereby control their weight and health. The implication of the individualist discourse is that individuals, irrespective of their genes, life-course, social position or environment, are charged with the responsibility of being more self-surveying, self-policing, self-disciplined and self-controlled, and therefore healthier. This is consistent with the individualist orientation of neoliberal ideology, and has been identified in various critiques of obesity prevention public health programs that centralise the self-responsible subject (Murray; Rich, Monaghan and Aphramor) and the concept of ‘healthism’, the moral obligation to pursue health through healthy behaviours or healthy lifestyles (Aphramor and Gingras; Mansfield and Rich). The hegemonic Western-centric individualist discourse has also been critiqued for its role in subordinating or silencing other models of health and wellbeing including Aboriginal or indigenous models, that do not place the individual in the centre (McPhail-Bell, Fredericks and Brough).Obesity Causes DiseaseEpistemic modality verbs are used as a discursive practice to portray the certainty or probability of the relationship between obesity and chronic disease. The strength of the epistemic modality verbs is generally moderate, with terms such as ‘linked’, ‘associated’, ‘connected’, ‘related’ and ‘contributes to’ most commonly used to describe the relationship. The use of such verbs may suggest recognition of uncertainty or at least lack of causality in the relationship. However this lowered modality is counterbalanced by the use of verbs with higher epistemic modality such as ‘causes’, ‘leads to’, and ‘is responsible for’. For example:The other type is intra-abdominal fat. This is the fat that coats our organs and causes the most concern. Even though we don’t yet fully understand what links intra-abdominal fat with chronic disease, we do know that even a small deposit of this fat increases the risk of serious health problems’. (Swap It, Don’t Stop It Website; italics added)Thus the prevailing impression is that there is an objective, definitive, causal relationship between obesity and a range of chronic diseases. The obesity-chronic disease discourse is reified through the discursive practice of claims-making, whereby statements related to the problem of obesity and its relationship with chronic disease are attributed to authoritative experts or expert organisations. The textual practice of presupposition is evident with the implied causal relationship between obesity and chronic disease being taken for granted and uncontested. Through the textual practice of lexical absence, there is a complete lack of alternative views about body weight and health. Likewise there is an absence of acknowledgement of the potential harms arising from focusing on body weight, such as increased body dissatisfaction, disordered eating, and, paradoxically, weight gain.Shame and BlameBoth Measure Up and Swap It, Don’t Stop It include a combination of written/verbal text and visual images that create a sense of shame and blame. In Measure Up, the central character starts out as young, slim man, and as he ages his waist circumference grows. When he learns that his expanding waistline is associated with an increased risk of chronic disease, his facial expression and body language convey that he is sad, dejected and fearful. In the still images, this character and a female character are positioned looking down at the tape measure as they measure their ‘too large’ waists. This position and the looks on their faces suggest hanging their heads in shame. The male characters in both campaigns specifically express shame about “letting themselves go” by unthinkingly practicing ‘unhealthy’ behaviours. The characters’ clothing also contribute to a sense of shame. Both male and female characters in Measure Up appear in their underwear, which suggests that they are being publicly shamed. The clothing of the Measure Up characters is similar to that worn by contestants in the television program The Biggest Loser, which explicitly uses shame to ‘motivate’ contestants to lose weight. Part of the public shaming of contestants involves their appearance in revealing exercise clothing for weigh-ins, which displays their fatness for all to see (Thomas, Hyde and Komesaroff). The stigmatising effects of this and other aspects of the Biggest Loser television program are well documented (Berry et al.; Domoff et al.; Sender and Sullivan; Thomas, Hyde and Komesaroff; Yoo). The appearance of the Measure Up characters in their underwear combined with their head position and facial expressions conveys a strong, consistent message that the characters both feel shame and are deserving of shame due to their self-inflicted ‘unhealthy’ behaviours. The focus on ‘healthy’ and ‘unhealthy’ behaviours contributes to accepted and contested health identities (Fry). The ‘accepted health identity’ is represented as responsible and aspiring to and pursuing good health. The ‘contested health identity’ is represented as unhealthy, consuming too much food, and taking health risks, and this identity is stigmatised by public health programs (Fry). The ‘contested health identity’ represents the application to public health of Goffman’s ‘spoiled identity’ on which much stigmatisation theorising and research has been based (Goffman). As a result of both lexical and visual textual practices, the social marketing campaigns contribute to the construction of the ‘accepted health identity’ through discourses of individual responsibility, choice and healthy lifestyle. Furthermore, they contribute to the construction of the spoiled or ‘contested health identity’ through discourses that people are naturally unhealthy and need to be frightened, guilted and shamed into stopping ‘unhealthy’ behaviours and adopting ‘healthy’ behaviours. The ‘contested health identity’ constructed through these discourses is in turn stigmatised by such discourses. Thus the campaigns not only risk perpetuating stigmatisation through the reinforcement of the health identities, but possibly extend it further by legitimising the stigma associated with such identities. Given that these campaigns are conducted by the Australian Government, the already deeply stigmatising social belief system receives a significant boost in legitimacy by being positioned as a public health belief system perpetrated by the Government. Fear and AlarmIn the Measure Up television advertisement the main male character’s daughter, who has run into the frame, abruptly stops and looks fearful when she hears about his increased risk of disease. Using the discursive practice of claims-making, the authoritative external source informs the man that the more he gains (in terms of his waist circumference), the more he has to lose. The clear implication is that he needs to be fearful of losing his health, his family and even his life if he doesn’t reduce his waist circumference. The visual metaphor of a balloon is used as the central semiotic trope in Swap It, Don’t Stop It. The characters and other items featuring in the visuals are all made from twisting balloons. Balloons themselves may not create fear or alarm, unless one is unfortunate to be afflicted with globophobia (Freed), but the visual metaphor of the balloon in the social marketing campaign had a range of alarmist meanings. At the population level, rates and/or costs of obesity have been described in news items as ‘ballooning’ (Body Ecology; Stipp; AFP; Thien and Begawan) with accompanying visual images of extremely well-rounded bodies or ‘headless fatties’ (Cooper). Rapid or significant weight gain is referred to in everyday language as ‘ballooning weight’. The use of the balloon metaphor as a visual device in Swap It, Don’t Stop It serves to reinforce and extend these alarmist messages. Further, there is no attempt in the campaigns to reduce alarm by including positive or neutral photographs or images of fat people. This visual semiotic absence – a form of cultural imperialism (Young) – contributes to the invisibilisation of ‘real life’ fat people who are not ashamed of themselves. Habermas suggests that society evolves and operationalises through rational communication which includes the capacity to question the validity of claims made within communicative action (Habermas The Structural Transformation of the Public Sphere; Habermas The Theory of Communicative Action: Reason and the Rationalisation of Society). However the communicative action taken by the social marketing campaigns analysed in this study presents claims as uncontested facts and is therefore directorial about the expectations of individuals to take more responsibility for themselves, adopt certain behaviours and reduce or prevent obesity. Habermas argues that the lack or distortion of rational communication erodes relationships at the individual and societal levels (Habermas The Theory of Communicative Action: Reason and the Rationalisation of Society; Habermas The Structural Transformation of the Public Sphere). The communicative actions represented by the social marketing campaigns represents a distortion of rational communication and therefore erodes the wellbeing of individuals (for example through internalised stigma, shame, guilt, body dissatisfaction, weight preoccupation, disordered eating and avoidance of health care), relationships between individuals (for example through increased blame, coercion, stigma, bias, prejudice and discrimination) and society (for example through stigmatisation of groups in the population on the basis of their body size and increased social and health inequity). Habermas proposes that power differentials work to distort rational communication, and that it is these distortions in communication that need to be the focal point for change (Habermas The Theory of Communicative Action: Reason and the Rationalisation of Society; Habermas The Theory of Communicative Action: The Critique of Functionalist Reason; Habermas The Structural Transformation of the Public Sphere). Through critical analysis of the discourses used in the social marketing campaigns, we identified that they rely on the power, authority and status of experts to present uncontested representations of body weight and ‘appropriate’ health responses to it. In identifying the discourses present in the social marketing campaigns, we hope to focus attention on and thereby disrupt the distortions in the practical knowledge of the weight-centred health paradigm in order to contribute to systemic reorientation and change.ConclusionThrough the use of textual, discursive and social practices, the social marketing campaigns analysed in this study perpetuate the following concepts: everyone should be alarmed about growing waistlines and ‘ballooning’ rates of ‘obesity’; individuals are to blame for excess body weight, due to ignorance and the practice of ‘unhealthy behaviours’; individuals have a moral, parental, familial and cultural responsibility to monitor their weight and adopt ‘healthy’ eating and physical activity behaviours; such behaviour changes are easy to make and will result in weight loss, which will reduce risk of disease. These paternalistic campaigns evoke feelings of personal and parental guilt and shame, resulting in coercion to ‘take action’. They simultaneously stigmatise fat people yet serve to invisibilise them. Public health agencies must consider the harmful consequences of social marketing campaigns focused on body weight.ReferencesAFP. "A Ballooning Health Issue around the World." Gulfnews.com 29 May 2013. 17 Sep. 2013 ‹http://gulfnews.com/news/world/other-world/a-ballooning-health-issue-around-the-world-1.1189899›.Aphramor, Lucy. "The Impact of a Weight-Centred Treatment Approach on Women's Health and Health-Seeking Behaviours." Journal of Critical Dietetics 1.2 (2012): 3-12.Aphramor, Lucy, and Jacqui Gingras. "That Remains to Be Said: Disappeared Feminist Discourses on Fat in Dietetic Theory and Practice." The Fat Studies Reader, eds. Esther Rothblum and Sondra Solovay. New York: New York University Press, 2009. 97-105. Australian Government Department of Health and Ageing. "Measure Up." 2010. 3 Aug. 2011 ‹https://web.archive.org/web/20110817065823/http://www.measureup.gov.au/internet/abhi/publishing.nsf/Content/About+the+campaign-lp›.———. "Swap It, Don't Stop It." 2011. 20 Aug. 2011 ‹https://web.archive.org/web/20110830084149/http://swapit.gov.au›.———. "Tomorrow People." 2010. 3 Aug. 2011 ‹https://web.archive.org/web/20110821140445/http://www.measureup.gov.au/internet/abhi/publishing.nsf/Content/tp_home›.Bacon, Linda, and Lucy Aphramor. "Weight Science: Evaluating the Evidence for a Paradigm Shift." Nutrition Journal 10.9 (2011). Bacon, Linda, and Lucy Aphramor. Body Respect: What Conventional Health Books Get Wrong, Leave Out, and Just Plain Fail to Understand about Weight. Dallas: BenBella Books, 2014. Berry, Tanya R., et al. "Effects of Biggest Loser Exercise Depictions on Exercise-Related Attitudes." American Journal of Health Behavior 37.1 (2013): 96-103. Body Ecology. "Obesity Rates Ballooning – Here's What You Really Need to Know to Lose Weight and Keep It Off." 2009. 9 Jun. 2011 ‹http://bodyecology.com/articles/obesity-rates-ballooning.php›.Brown, Harriet. Body of Truth: How Science, History and Culture Drive Our Obsession with Weight – and What We Can Do about It. Boston: Da Capo Press, 2015. Campos, Paul. The Obesity Myth. New York: Gotham Books, 2004. Carter, Stacy M., et al. "The Ethical Commitments of Health Promotion Practitioners: An Empirical Study from New South Wales, Australia." Public Health Ethics 5.2 (2012): 128-39. Carter, Stacy M., et al. "Evidence, Ethics, and Values: A Framework for Health Promotion." American Journal of Public Health 101.3 (2011): 465-72. Cohen, Larry, Daniel P. Perales, and Catherine Steadman. "The O Word: Why the Focus on Obesity Is Harmful to Community Health." Californian Journal of Health Promotion 3.3 (2005): 154-61. Cooper, Charlotte. "Olympics/Uhlympics: Living in the Shadow of the Beast." thirdspace: a journal of feminist theory & culture 9.2 (2010). Crotty, Michael. The Foundations of Social Research: Meaning and Perspective in the Research Process. 1st ed. Crows Nest: Allen and Unwin, 1998. Domoff, Sarah E., et al. "The Effects of Reality Television on Weight Bias: An Examination of the Biggest Loser." Obesity 20.5 (2012): 993-98. Freed, Megan. "Uncommon Phobias: The Fear of Balloons." Yahoo Voices 2007. 17 Sep. 2013 ‹http://voices.yahoo.com/uncommon-phobias-fear-balloons-338043.html›.Fry, Craig L. "Ethical Issues in Obesity Interventions for Populations." New South Wales Public Health Bulletin 23.5-6 (2012): 116-19. Gaesser, Glenn A. "Is It Necessary to Be Thin to Be Healthy?" Harvard Health Policy Review 4.2 (2003): 40-47. Gard, Michael. The End of the Obesity Epidemic. Oxon: Routledge, 2011. Goffman, E. Stigma: Notes on the Management of Spoiled Identity. Englewood Cliffs, NJ: Prentice Hall, 1963.Habermas, Jürgen. The Theory of Communicative Action: Reason and the Rationalisation of Society. Vol. 1. Cambridge: Polity Press, 2004. ———. The Theory of Communicative Action: The Critique of Functionalist Reason. Vol. 2. Cambridge: Polity Press, 2004.———. The Structural Transformation of the Public Sphere. Cambridge: Polity Press, 2002.Jacobs, Keith. "Discourse Analysis." Social Research Methods: An Australian Perspective, ed. Maggie Walter. South Melbourne, Vic.: Oxford University Press, 2006. Lupton, Deborah. "'How Do You Measure Up?' Assumptions about 'Obesity' and Health-Related Behaviors and Beliefs in Two Australian 'Obesity' Prevention Campaigns." Fat Studies 3.1 (2014): 32-44. Machin, David, and Andrea Mayr. How to Do Critical Discourse Analysis: A Multimodal Introduction. London: Sage Publications 2012. MacLean, Lynne, et al. "Obesity, Stigma and Public Health Planning." Health Promotion International 24.1 (2009): 88-93. Mansfield, Louise, and Emma Rich. "Public Health Pedagogy, Border Crossings and Physical Activity at Every Size." Critical Public Health 23.3 (2013): 356-70. McPhail-Bell, Karen, Bronwyn Fredericks, and Mark Brough. "Beyond the Accolades: A Postcolonial Critique of the Foundations of the Ottawa Charter." Global Health Promotion 20.2 (2013): 22-29. Monaghan, Lee F., Rachel Colls, and Bethan Evans. "Obesity Discourse and Fat Politics: Research, Critique and Interventions." Critical Public Health 23.3 (2013): 249-62. Murray, Samantha. The 'Fat' Female Body. London: Palgrave Macmillan, 2008. Nuffield Council on Bioethics. Public Health: Ethical Issues. London: Nuffield Council on Bioethics, 2007. O'Dea, Jennifer A. "Prevention of Child Obesity: 'First, Do No Harm'." Health Education Research 20.2 (2005): 259-65. O'Hara, Lily, and Jane Gregg. "The War on Obesity: A Social Determinant of Health." Health Promotion Journal of Australia 17.3 (2006): 260-63. O'Reilly, Caitlin. "Weighing In on the Health and Ethical Implications of British Columbia's Weight Centered Health Paradigm." Simon Fraser University, 2011. O'Reilly, Caitlin, and Judith Sixsmith. "From Theory to Policy: Reducing Harms Associated with the Weight-Centered Health Paradigm." Fat Studies 1.1 (2012): 97-113. Oliver, J. "The Politics of Pathology: How Obesity Became an Epidemic Disease." Perspectives in Biology and Medicine 49.4 (2006): 611-27. Pederson, A., et al., eds. Rethinking Women and Healthy Living in Canada. Vancouver, BC: British Columbia Centre of Excellence for Women's Health, 2013. Puhl, Rebecca, and Chelsea Heuer. "Obesity Stigma: Important Considerations for Public Health." American Journal of Public Health 100.6 (2010): 1019. Puhl, Rebecca M., T. Andreyeva, and Kelly D. Brownell. "Perceptions of Weight Discrimination: Prevalence and Comparison to Race and Gender Discrimination in America." International Journal of Obesity 32 (2008): 992-1000.Rich, Emma, Lee Monaghan, and Lucy Aphramor, eds. Debating Obesity: Critical Perspectives. Basingstoke: Palgrave MacMillan, 2011. Rothblum, Esther, and Sondra Solovay, eds. The Fat Studies Reader. New York: New York University Press, 2009. Saguy, Abigail. What's Wrong with Fat? New York: Oxford University Press, 2013.Sender, Katherine, and Margaret Sullivan. "Epidemics of Will, Failures of Self-Esteem: Responding to Fat Bodies in The Biggest Loser and What Not to Wear." Continuum 22.4 (2008): 573-84. Solovay, Sondra. Tipping the Scales of Justice: Fighting Weight-Based Discrimination. New York: Prometheus Books, 2000.Stipp, David. "Obesity — Not Aging — Balloons Health Care Costs." Pacific Standard 2011. 17 Sep. 2013 ‹http://www.psmag.com/health/obesity-aging-cause-ballooning-health-care-costs-31879/›.Ten Have, M., et al. "Ethics and Prevention of Overweight and Obesity: An Inventory." Obesity Reviews 12.9 (2011): 669-79. Thien, Rachel, and Bandar Seri Begawan. "Obesity Balloons among Brunei Students." The Brunei Times 2010. 17 Sep. 2013 ‹http://www.bt.com.bn/news-national/2010/02/10/obesity-balloons-among-brunei-students›.Thomas, Samantha, Jim Hyde, and Paul Komesaroff. "'Cheapening the Struggle:' Obese People's Attitudes towards the Biggest Loser." Obesity Management 3.5 (2007): 210-15. Tylka, Tracy L., et al. "The Weight-Inclusive versus Weight-Normative Approach to Health: Evaluating the Evidence for Prioritizing Well-Being over Weight Loss." Journal of Obesity (2014): 18. Article ID 983495.Walls, Helen, et al. "Public Health Campaigns and Obesity – A Critique." BMC Public Health 11.1 (2011): 136. White, Francis Ray. "Fat, Queer, Dead: ‘Obesity’ and the Death Drive." Somatechnics 2.1 (2012): 1-17. Wright, Jan. "Biopower, Biopedagogies and the Obesity Epidemic." Biopolitics and the ‘Obesity Epidemic’: Governing Bodies. Ed. Jan Wright and Valerie Harwood. New York: Routledge, 2009. 1-14.Yoo, Jina H. "No Clear Winner: Effects of the Biggest Loser on the Stigmatization of Obese Persons." Health Communication 28.3 (2013): 294-303. Young, Iris Marion. "Five Faces of Oppression." The Philosophical Forum 19.4 (1988): 270-90.

Purpose Whether they support long-term growth companies, entrepreneurial firms or turnarounds, top teams need to make bold strategic investment choices in times of boom, bust or pandemic. This paper aims to discuss firm strategies, as evidenced by their investment choices, over a 21-year period during which they led firms committed to growth through times of crisis and disruption. Design/methodology/approach The starting point for this research is Fortune magazine’s 100 Fastest Growing Companies, published in 2018 and updated in 2019. The list is based on the magazine’s ranking of the world’s top three-year performers in revenues, profits and stock returns for the four quarters preceding publication. Inclusion on the list is all about growth, not starting size (the smallest and not renown). The classification of firms by industry sector follows Fortune’s nomenclature. Comparing these firms with industry peers in the same period, the authors look at Fortune’s 100 Fastest-Growing Companies of 2018 from the vantage point of their financials from 1999 to 2017, years that included the tech boom and bust, the mortgage meltdown and the Great Recession. This period also saw a relatively long expansion which was, paradoxically, punctuated by a trade war with China and recession fears that have impacted spending for growth. Only 32 of Fortune’s 2018 list made it to Fortune’s 100 Fastest Growing Companies of 2019. The authors call them the Persistent 32 and examine their investment and performance metrics from 2018 through 2020. Findings The Persistent 32 – companies that have survived multiple recessions, including the COVID-19 recession, and continue to grow – have lessons to teach, although there is no silver bullet or secret formula, even within the same industry. It was found that in the group of 32, the average company lifespan is 28.75 years and astute, decisive leadership matters. Companies that persist make unique, strategic resource choices. They postpone expenditures on marketing and sales, fixed assets or R&D or all three depending on their needs, rather than fit with industry. They continue to invest in future growth. Their people are not expendable: employee retention during a recession has been a familiar strategy for the top growers covered in this investigation throughout the period (1999–2020). They cut cost of goods and services produced (COGS). The Persistent 32, loathing the idea of cutting COGS in the face of earlier recessions or recessionary threats, are cutting expenses other than personnel expenditures now. Amazon, Nvidia, Stamps.com, Lam Research, Supernus Pharmaceuticals all continue to rein in costs while simultaneously reinvesting in growth. They communicate their concerns and plans to their constituents. These companies retained and grew headcount while communicating their safety program as well as work-from-home and social-distancing strategies to employees, customers, shareholders and elected officials during the COVID-19 recession of 2020. They plan for supply disruptions. All have already articulated their plans for supply disruptions or alternative sources. Both the Federal Government and semiconductor companies are looking to jump-start the development of new chip factories in the USA as concern grows about reliance on Asia as a source of critical technology. They sense, seize, transform. David Teece’s dynamic capabilities framework is still the best way to turn every black swan event into an opportunity for business based on newly immediate needs. They work remotely. Businesses that are growing despite the recession are already committed to remote work. Join them and take the high anxiety out of work for both employees and customers. Research limitations/implications The starting point for our research was Fortune magazine’s 100 Fastest Growing Companies, published in 2018 and updated in 2019. The list is based on the magazine’s ranking of the world’s top three-year performers in revenues, profits and stock returns for the four quarters preceding publication. Only 32 of Fortune’s 2018 list made it to Fortune’s 100 Fastest Growing Companies of 2019. The authors call them the Persistent 32 and examine their investment and performance metrics from 2018 through 2020. They sought answers to three questions: First, do the fastest growing firms invest heavily in their businesses during recessions? The authors looked at the 100 fastest growing companies from 1999 to 2017 and then the Persistent 32 from 2018 to 2020. Second, what happened to the investments and performance of the Persistent 32 during the pandemic and recession that began in the first quarter of 2020? Where did they invest or curtail investment, what plans did they make around COVID-19 and what headcount decisions did they make? Third, do growth-committed firms follow different investment strategies that can be categorized based on spending patterns? Practical implications Companies that can survive and grow through the hardest of times have lessons to teach, although there is no silver bullet or secret formula, even within the same industry. Social implications Employee retention during a recession has been a familiar strategy for the top growers covered in this investigation throughout the period (1999–2020). This strategy is not generally common among US firms. Indeed, it says something about the growth prospects of these firms and their dependence on talent and need to leverage their prior investment in recruiting and training employees. Originality/value What is important about this topic? Whatever the industry, trying times call for top teams to try harder, identify priorities, spend to achieve them, manage stakeholder expectations and protect and build their access to top talent. The authors can help with the last four: they set up a structure for analyzing firm spending and performance metrics, based on Gulati and others writing for business practitioners; they comb the evidence for spending and performance shifts in good times and bad from 1999 to 2020; they categorize firm strategies by spending patterns versus industry; they examine the findings for insights; and finally, the authors identify key actions that set still growing firms apart.

Introduction: Bubbles and Sport The ephemeral materiality of bubbles – beautiful, spectacular, and distracting but ultimately fragile – when applied to protect or conserve in the interests of sport-media profit, creates conditions that exacerbate existing inequalities in sport and society. Bubbles are usually something to watch, admire, and chase after in their brief yet shiny lives. There is supposed to be, technically, nothing inside them other than one or more gasses, and yet we constantly refer to people and objects being inside bubbles. The metaphor of the bubble has been used to describe the life of celebrities, politicians in purpose-built capital cities like Canberra, and even leftist, environmentally activist urban dwellers. The metaphorical and material qualities of bubbles are aligned—they cannot be easily captured and are liable to change at any time. In this article we address the metaphorical sporting bubble, which is often evoked in describing life in professional sport. This is a vernacular term used to capture and condemn the conditions of life of elite sportspeople (usually men), most commonly after there has been a sport-related scandal, especially of a sexual nature (Rowe). It is frequently paired with connotatively loaded adjectives like pampered and indulged. The sporting bubble is rarely interrogated in academic literature, the concept largely being left to the media and moral entrepreneurs. It is represented as involving a highly privileged but also pressurised life for those who live inside it. A sporting bubble is a world constructed for its most prized inhabitants that enables them to be protected from insurgents and to set the terms of their encounters with others, especially sport fans and disciplinary agents of the state. The Covid-19 pandemic both reinforced and reconfigured the operational concept of the bubble, re-arranging tensions between safety (protecting athletes) and fragility (short careers, risks of injury, etc.) for those within, while safeguarding those without from bubble contagion. Privilege and Precarity Bubble-induced social isolation, critics argue, encourages a loss of perspective among those under its protection, an entitled disconnection from the usual rules and responsibilities of everyday life. For this reason, the denizens of the sporting bubble are seen as being at risk to themselves and, more troublingly, to those allowed temporarily to penetrate it, especially young women who are first exploited by and then ejected from it (Benedict). There are many well-documented cases of professional male athletes “behaving badly” and trying to rely on institutional status and various versions of the sporting bubble for shelter (Flood and Dyson; Reel and Crouch; Wade). In the age of mobile and social media, it is increasingly difficult to keep misbehaviour in-house, resulting in a slew of media stories about, for example, drunkenness and sexual misconduct, such as when then-Sydney Roosters co-captain Mitchell Pearce was suspended and fined in 2016 after being filmed trying to force an unwanted kiss on a woman and then simulating a lewd act with her dog while drunk. There is contestation between those who condemn such behaviour as aberrant and those who regard it as the conventional expression of youthful masculinity as part of the familiar “boys will be boys” dictum. The latter naturalise an inequitable gender order, frequently treating sportsmen as victims of predatory women, and ignoring asymmetries of power between men and women, especially in homosocial environments (Toffoletti). For those in the sporting bubble (predominantly elite sportsmen and highly paid executives, also mostly men, with an array of service staff of both sexes moving in and out of it), life is reflected for those being protected via an array of screens (small screens in homes and indoor places of entertainment, and even smaller screens on theirs and others’ phones, as well as huge screens at sport events). These male sport stars are paid handsomely to use their skill and strength to perform for the sporting codes, their every facial expression and bodily action watched by the media and relayed to audiences. This is often a precarious existence, the usually brief career of an athlete worker being dependent on health, luck, age, successful competition with rivals, networks, and club and coach preferences. There is a large, aspirational reserve army of athletes vying to play at the elite level, despite risks of injury and invasive, life-changing medical interventions. Responsibility for avoiding performance and image enhancing drugs (PIEDs) also weighs heavily on their shoulders (Connor). Professional sportspeople, in their more reflective moments, know that their time in the limelight will soon be up, meaning that getting a ticket to the sporting bubble, even for a short time, can make all the difference to their post-sport lives and those of their families. The most vulnerable of the small minority of participants in sport who make a good, short-term living from it are those for whom, in the absence of quality education and prior social status, it is their sole likely means of upward social mobility (Spaaij). Elite sport performers are surrounded by minders, doctors, fitness instructors, therapists, coaches, advisors and other service personnel, all supporting athletes to stay focussed on and maximise performance quality to satisfy co-present crowds, broadcasters, sponsors, sports bodies and mass media audiences. The shield offered by the sporting bubble supports the teleological win-at-all-costs mentality of professional sport. The stakes are high, with athlete and executive salaries, sponsorships and broadcasting deals entangled in a complex web of investments in keeping the “talent” pivotal to the “attention economy” (Davenport and Beck)—the players that provide the content for sale—in top form. Yet, the bubble cannot be entirely secured and poor behaviour or performance can have devastating effects, including permanent injury or disability, mental illness and loss of reputation (Rowe, “Scandals and Sport”). Given this fragile materiality of the sporting bubble, it is striking that, in response to the sudden shutdown following the economic and health crisis caused by the 2020 global pandemic, the leaders of professional sport decided to create more of them and seek to seal the metaphorical and material space with unprecedented efficiency. The outcome was a multi-sided tale of mobility, confinement, capital, labour, and the gendering of sport and society. The Covid-19 Gilded Cage Sociologists such as Zygmunt Bauman and John Urry have analysed the socio-politics of mobilities, whereby some people in the world, such as tourists, can traverse the globe at their leisure, while others remain fixed in geographical space because they lack the means to be mobile or, in contrast, are involuntarily displaced by war, so-called “ethnic cleansing”, famine, poverty or environmental degradation. The Covid-19 global pandemic re-framed these matters of mobilities (Rowe, “Subjecting Pandemic Sport”), with conventional moving around—between houses, businesses, cities, regions and countries—suddenly subjected to the imperative to be static and, in perniciously unreflective technocratic discourse, “socially distanced” (when what was actually meant was to be “physically distanced”). The late-twentieth century analysis of the “risk society” by Ulrich Beck, in which the mysterious consequences of humans’ predation on their environment are visited upon them with terrifying force, was dramatically realised with the coming of Covid-19. In another iteration of the metaphor, it burst the bubble of twenty-first century global sport. What we today call sport was formed through the process of sportisation (Maguire), whereby hyper-local, folk physical play was reconfigured as multi-spatial industrialised sport in modernity, becoming increasingly reliant on individual athletes and teams travelling across the landscape and well over the horizon. Co-present crowds were, in turn, overshadowed in the sport economy when sport events were taken to much larger, dispersed audiences via the media, especially in broadcast mode (Nicholson, Kerr, and Sherwood). This lucrative mediation of professional sport, though, came with an unforgiving obligation to generate an uninterrupted supply of spectacular live sport content. The pandemic closed down most sports events and those that did take place lacked the crucial participation of the co-present crowd to provide the requisite event atmosphere demanded by those viewers accustomed to a sense of occasion. Instead, they received a strange spectacle of sport performers operating in empty “cathedrals”, often with a “faked” crowd presence. The mediated sport spectacle under the pandemic involved cardboard cut-out and sex doll spectators, Zoom images of fans on large screens, and sampled sounds of the crowd recycled from sport video games. Confected co-presence produced simulacra of the “real” as Baudrillardian visions came to life. The sporting bubble had become even more remote. For elite sportspeople routinely isolated from the “common people”, the live sport encounter offered some sensory experience of the social – the sounds, sights and even smells of the crowd. Now the sporting bubble closed in on an already insulated and insular existence. It exposed the irony of the bubble as a sign of both privileged mobility and incarcerated athlete work, both refuge and prison. Its logic of contagion also turned a structure intended to protect those inside from those outside into, as already observed, a mechanism to manage the threat of insiders to outsiders. In Australia, as in many other countries, the populace was enjoined by governments and health authorities to help prevent the spread of Covid-19 through isolation and immobility. There were various exceptions, principally those classified as essential workers, a heterogeneous cohort ranging from supermarket shelf stackers to pharmacists. People in the cultural, leisure and sports industries, including musicians, actors, and athletes, were not counted among this crucial labour force. Indeed, the performing arts (including dance, theatre and music) were put on ice with quite devastating effects on the livelihoods and wellbeing of those involved. So, with all major sports shut down (the exception being horse racing, which received the benefit both of government subsidies and expanding online gambling revenue), sport organisations began to represent themselves as essential services that could help sustain collective mental and even spiritual wellbeing. This case was made most aggressively by Australian Rugby League Commission Chairman, Peter V’landys, in contending that “an Australia without rugby league is not Australia”. In similar vein, prominent sport and media figure Phil Gould insisted, when describing rugby league fans in Western Sydney’s Penrith, “they’re lost, because the football’s not on … . It holds their families together. People don’t understand that … . Their life begins in the second week of March, and it ends in October”. Despite misgivings about public safety and equality before the pandemic regime, sporting bubbles were allowed to form, re-form and circulate. The indefinite shutdown of the National Rugby League (NRL) on 23 March 2020 was followed after negotiation between multiple entities by its reopening on 28 May 2020. The competition included a team from another nation-state (the Warriors from Aotearoa/New Zealand) in creating an international sporting bubble on the Central Coast of New South Wales, separating them from their families and friends across the Tasman Sea. Appeals to the mental health of fans and the importance of the NRL to myths of “Australianness” notwithstanding, the league had not prudently maintained a financial reserve and so could not afford to shut down for long. Significant gambling revenue for leagues like the NRL and Australian Football League (AFL) also influenced the push to return to sport business as usual. Sport contests were needed in order to exploit the gambling opportunities – especially online and mobile – stimulated by home “confinement”. During the coronavirus lockdowns, Australians’ weekly spending on gambling went up by 142 per cent, and the NRL earned significantly more than usual from gambling revenue—potentially $10 million above forecasts for 2020. Despite the clear financial imperative at play, including heavy reliance on gambling, sporting bubble-making involved special licence. The state of Queensland, which had pursued a hard-line approach by closing its borders for most of those wishing to cross them for biographical landmark events like family funerals and even for medical treatment in border communities, became “the nation's sporting hub”. Queensland became the home of most teams of the men’s AFL (notably the women’s AFLW season having been cancelled) following a large Covid-19 second wave in Melbourne. The women’s National Netball League was based exclusively in Queensland. This state, which for the first time hosted the AFL Grand Final, deployed sport as a tool in both national sports tourism marketing and internal pre-election politics, sponsoring a documentary, The Sporting Bubble 2020, via its Tourism and Events arm. While Queensland became the larger bubble incorporating many other sporting bubbles, both the AFL and the NRL had versions of the “fly in, fly out” labour rhythms conventionally associated with the mining industry in remote and regional areas. In this instance, though, the bubble experience did not involve long stays in miners’ camps or even the one-night hotel stopovers familiar to the popular music and sport industries. Here, the bubble moved, usually by plane, to fulfil the requirements of a live sport “gig”, whereupon it was immediately returned to its more solid bubble hub or to domestic self-isolation. In the space created between disciplined expectation and deplored non-compliance, the sporting bubble inevitably became the scrutinised object and subject of scandal. Sporting Bubble Scandals While people with a very low risk of spreading Covid-19 (coming from areas with no active cases) were denied entry to Queensland for even the most serious of reasons (for example, the death of a child), images of AFL players and their families socialising and enjoying swimming at the Royal Pines Resort sporting bubble crossed our screens. Yet, despite their (players’, officials’ and families’) relative privilege and freedom of movement under the AFL Covid-Safe Plan, some players and others inside the bubble were involved in “scandals”. Most notable was the case of a drunken brawl outside a Gold Coast strip club which led to two Richmond players being “banished”, suspended for 10 matches, and the club fined $100,000. But it was not only players who breached Covid-19 bubble protocols: Collingwood coaches Nathan Buckley and Brenton Sanderson paid the $50,000 fine imposed on the club for playing tennis in Perth outside their bubble, while Richmond was fined $45,000 after Brooke Cotchin, wife of team captain Trent, posted an image to Instagram of a Gold Coast day spa that she had visited outside the “hub” (the institutionally preferred term for bubble). She was subsequently distressed after being trolled. Also of concern was the lack of physical distancing, and the range of people allowed into the sporting bubble, including babysitters, grandparents, and swimming coaches (for children). There were other cases of players being caught leaving the bubble to attend parties and sharing videos of their “antics” on social media. Biosecurity breaches of bubbles by players occurred relatively frequently, with stern words from both the AFL and NRL leaders (and their clubs) and fines accumulating in the thousands of dollars. Some people were also caught sneaking into bubbles, with Lekahni Pearce, the girlfriend of Swans player Elijah Taylor, stating that it was easy in Perth, “no security, I didn’t see a security guard” (in Barron, Stevens, and Zaczek) (a month later, outside the bubble, they had broken up and he pled guilty to unlawfully assaulting her; Ramsey). Flouting the rules, despite stern threats from government, did not lead to any bubble being popped. The sport-media machine powering sporting bubbles continued to run, the attendant emotional or health risks accepted in the name of national cultural therapy, while sponsorship, advertising and gambling revenue continued to accumulate mostly for the benefit of men. Gendering Sporting Bubbles Designed as biosecurity structures to maintain the supply of media-sport content, keep players and other vital cogs of the machine running smoothly, and to exclude Covid-19, sporting bubbles were, in their most advanced form, exclusive luxury camps that illuminated the elevated socio-cultural status of sportsmen. The ongoing inequalities between men’s and women’s sport in Australia and around the world were clearly in evidence, as well as the politics of gender whereby women are obliged to “care” and men are enabled to be “careless” – or at least to manage carefully their “duty of care”. In Australia, the only sport for women that continued during the height of the Covid-19 lockdown was netball, which operated in a bubble that was one of sacrifice rather than privilege. With minimum salaries of only $30,000 – significantly less than the lowest-paid “rookies” in the AFL – and some being mothers of small children and/or with professional jobs juggled alongside their netball careers, these elite sportswomen wanted to continue to play despite the personal inconvenience or cost (Pavlidis). Not one breach of the netballers out of the bubble was reported, indicating that they took their responsibilities with appropriate seriousness and, perhaps, were subjected to less scrutiny than the sportsmen accustomed to attracting front-page headlines. National Netball League (also known after its Queensland-based naming rights sponsor as Suncorp Super Netball) players could be regarded as fortunate to have the opportunity to be in a bubble and to participate in their competition. The NRL Women’s (NRLW) Premiership season was also completed, but only involved four teams subject to fly in, fly out and bubble arrangements, and being played in so-called curtain-raiser games for the NRL. As noted earlier, the AFLW season was truncated, despite all the prior training and sacrifice required of its players. Similarly, because of their resource advantages, the UK men’s and boy’s top six tiers of association football were allowed to continue during lockdown, compared to only two for women and girls. In the United States, inequalities between men’s and women’s sports were clearly demonstrated by the conditions afforded to those elite sportswomen inside the Women’s National Basketball Association (WNBA) sport bubble in the IMG Academy in Florida. Players shared photos of rodent traps in their rooms, insect traps under their mattresses, inedible food and blocked plumbing in their bubble accommodation. These conditions were a far cry from the luxury usually afforded elite sportsmen, including in Florida’s Walt Disney World for the men’s NBA, and is just one of the many instances of how gendered inequality was both reproduced and exacerbated by Covid-19. Bursting the Bubble As we have seen, governments and corporate leaders in sport were able to create material and metaphorical bubbles during the Covid-19 lockdown in order to transmit stadium sport contests into home spaces. The rationale was the importance of sport to national identity, belonging and the routines and rhythms of life. But for whom? Many women, who still carry the major responsibilities of “care”, found that Covid-19 intensified the affective relations and gendered inequities of “home” as a leisure site (Fullagar and Pavlidis). Rates of domestic violence surged, and many women experienced significant anxiety and depression related to the stress of home confinement and home schooling. During the pandemic, women were also more likely to experience the stress and trauma of being first responders, witnessing virus-related sickness and death as the majority of nurses and care workers. They also bore the brunt of much of the economic and employment loss during this time. Also, as noted above, livelihoods in the arts and cultural sector did not receive the benefits of the “bubble”, despite having a comparable claim to sport in contributing significantly to societal wellbeing. This sector’s workforce is substantially female, although men dominate its senior roles. Despite these inequalities, after the late March to May hiatus, many elite male sportsmen – and some sportswomen - operated in a bubble. Moving in and out of them was not easy. Life inside could be mentally stressful (especially in long stays of up to 150 days in sports like cricket), and tabloid and social media troll punishment awaited those who were caught going “over the fence”. But, life in the sporting bubble was generally preferable to the daily realities of those afflicted by the trauma arising from forced home confinement, and for whom watching moving sports images was scant compensation for compulsory immobility. The ethical foundation of the sparkly, ephemeral fantasy of the sporting bubble is questionable when it is placed in the service of a voracious “media sports cultural complex” (Rowe, Global Media Sport) that consumes sport labour power and rolls back progress in gender relations as a default response to a global pandemic. Covid-19 dramatically highlighted social inequalities in many areas of life, including medical care, work, and sport. For the small minority of people involved in sport who are elite professionals, the only thing worse than being in a sporting bubble during the pandemic was not being in one, as being outside precluded their participation. Being inside the bubble was a privilege, albeit a dubious one. But, as in wider society, not all sporting bubbles are created equal. Some are more opulent than others, and the experiences of the supporting and the supported can be very different. The surface of the sporting bubble may be impermanent, but when its interior is opened up to scrutiny, it reveals some very durable structures of inequality. Bubbles are made to burst. They are, by nature, temporary, translucent structures created as spectacles. As a form of luminosity, bubbles “allow a thing or object to exist only as a flash, sparkle or shimmer” (Deleuze, 52). In echoing Deleuze, Angela McRobbie (54) argues that luminosity “softens and disguises the regulative dynamics of neoliberal society”. The sporting bubble was designed to discharge that function for those millions rendered immobile by home confinement legislation in Australia and around the world, who were having to deal with the associated trauma, risk and disadvantage. Hence, the gender and class inequalities exacerbated by Covid-19, and the precarious and pressured lives of elite athletes, were obscured. We contend that, in the final analysis, the sporting bubble mainly serves those inside, floating tantalisingly out of reach of most of those outside who try to grasp its elusive power. Yet, it is a small group beyond who wield that power, having created bubbles as armoured vehicles to salvage any available profit in the midst of a global pandemic. References AAP. “NRL Makes Desperate Plea to Government as It Announces Season Will Go Ahead.” 7News.com.au 15 Mar. 2020. 8 Mar. 2021 <https://7news.com.au/sport/rugby-league/nrl-makes-desperate-plea-to-government-as-it-announces-season-will-go-ahead-c-745711>. Al Jazeera English. “Sports TV: Faking Spectators and Spectacles.” The Listening Post 26 Sep. 2020 <https://www.youtube.com/watch?v=0AlD63s26sQ&feature=youtu.be&t=827>. Barron, Jackson, Kylie Stevens, and Zoe Zaczek. “WAG Who Broke into COVID-19 Bubble for an Eight-Hour Rendezvous with Her AFL Star Boyfriend Opens Up on ‘How Easy It Was’—and Apologises for ‘Really Big Mistake’ That Cost Club $50,000.” The Daily Mail 19 Aug. 2020. 8 Mar. 2021 <https://www.dailymail.co.uk/news/article-8638959/WAG-AFL-star-sacked-season-coronavirus-breach-reveals-easy-sneak-in.html>. Bauman, Zygmunt. Liquid Modernity. Cambridge: Polity Press, 2000. Beck, Ulrich. Risk Society: Towards a New Modernity. London: Sage, 1992. Benedict, Jeff. Public Heroes, Private Felons: Athletes and Crimes against Women. Boston: Northeastern Uni. Press, 1999. Benfante, Agata, Marialaura di Tella, Annunziata Romeo, and Lorys Castelli. “Traumatic Stress in Healthcare Workers during COVID-19 Pandemic: A Review of the Immediate Impact.” Frontiers in Psychology 11 (23 Oct. 2020). Blaine, Lech. “The Art of Class War.” The Monthly. 17 Aug. 2020. 8 Mar. 2021 <https://www.themonthly.com.au/issue/2020/august/1596204000/lech-blaine/art-class-war#mtr>. Brooks, Samantha K., Rebecca K. Webster, Louise E. Smith, Lisa Woodland, Simon Wessely, Neil Greenberg, and Gideon J. Rubin. “The Psychological Impact of Quarantine and How to Reduce It: Rapid Review of the Evidence.” The Lancet 26 Feb. 2020. 8 Mar. 2021 <https://www.thelancet.com/journals/lancet/article/PIIS0140-6736(20)30460-8/fulltext>. Caust, Jo. “Coronavirus: 3 in 4 Australians Employed in the Creative and Performing Arts Could Lose Their Jobs.” The Conversation 20 Apr. 2020. 8 Mar. 2021 <https://theconversation.com/coronavirus-3-in-4-australians-employed-in-the-creative-and-performing-arts-could-lose-their-jobs-136505>. Connor, James. “The Athlete as Widget: How Exploitation Explains Elite Sport.” Sport in Society 12.10 (2009): 1369–77. Courage, Cara. “Women in the Arts: Some Questions.” The Guardian 5 Mar. 2012. 8 Mar. 2021 <https://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2012/mar/05/women-in-the-arts-introduction>. Davenport, Thomas H., and John C. Beck. The Attention Economy: Understanding the New Currency of Business. Cambridge, MA: Harvard Business Review Press, 2001. Deleuze, Gilles. Foucault. Trans. and ed. S. Hand. Minneapolis: University of Minnesota Press, 1986. Dennien, Matt, and Lydia Lynch. “Footage Shows Relaxed Scenes from AFL Hub amid Calls for Exception Overhaul.” Brisbane Times 3 Sep. 2020. 8 Mar. 2021 <https://www.brisbanetimes.com.au/national/queensland/footage-shows-relaxed-scenes-from-afl-hub-amid-calls-for-exemption-overhaul-20200903-p55s74.html>. Dobeson, Shanee. “Bailey Defends Qld Border Rules after Grieving Mother Denied Entry to Bury Son.” MyGC.com.au 12 Sep. 2020. 8 Mar. 2021 <https://www.mygc.com.au/bailey-defends-qld-border-rules-after-grieving-mother-denied-exemption-to-bury-son>. Dunn, Amelia. “Who Is Deemed an ‘Essential’ Worker under Australia’s COVID-19 Rules?” SBS News 26 Mar. 2020. 8 Mar. 2021 <https://www.youtube.com/watch?v=0AlD63s26sQ&feature=youtu.be&t=827>. Emiko. “Women’s Unpaid Care Work in Australia.” YWCA n.d. 8 Mar. 2021 <https://www.ywca.org.au/opinion/womens-unpaid-care-work-in-australia>. Fullagar, Simone, and Adele Pavlidis. “Thinking through the Disruptive Effects and Affects of the Coronavirus with Feminist New Materialism.” Leisure Sciences (2020). 8 Mar. 2021 <https://www.tandfonline.com/doi/abs/10.1080/01490400.2020.1773996?journalCode=ulsc20>. Flood, Michael, and Sue Dyson. “Sport, Athletes, and Violence against Women.” NTV Journal 4.3 (2007): 37–46. Goodwin, Sam. “AFL Boss Left Fuming over ‘Out of Control’ Quarantine Party.” Yahoo! Sport 8 Sep. 2020. 8 Mar. 2021 <https://au.sports.yahoo.com/afl-2020-uproar-out-of-control-quarantine-party-224251554.html>. Griffith News. “New Research Shows Why Musicians among the Hardest Hit by COVID-19.” 18 June 2020. 8 Mar. 2021 <https://news.griffith.edu.au/2020/06/18/new-research-shows-why-musicians-among-the-hardest-hit-by-COVID-19>. Hart, Chloe. “‘This Is the Hardest It’s Going to Get’: NZ Warriors Open Up about Relocating to Australia for NRL.” ABC News 8 Aug. 2020. 8 Mar. 2021 <https://www.abc.net.au/news/2020-08-08/nz-warriors-open-up-about-relocation-to-australia-for-nrl/12531074>. Hooper, James. “10 Broncos Hit with Fines as Club Cops Huge Sanction over Pub Bubble Breach.” Fox Sports 18 Aug. 2020. 8 Mar. 2021 <https://www.foxsports.com.au/nrl/nrl-premiership/teams/broncos/nrl-2020-brisbane-broncos-pub-covid19-bubble-breach-fine-sanctions-who-was-at-the-pub/news-story/d3bd3c559289a8b83bc3fccbceaffe78>. Hytner, Mike. “AFL Suspends Season and Cancels AFLW amid Coronavirus Crisis.” The Guardian 22 Mar. 2020. 8 Mar. 2021 <https://www.theguardian.com/sport/2020/mar/22/afl-nrl-and-a-league-press-on-despite-restrictions>. Jones, Wayne. “Ray of Hope for Medical Care across Border.” Echo Netdaily 14 Aug. 2020. 8 Mar. 2021 <https://www.echo.net.au/2020/08/ray-of-hope-for-medical-care-across-border>. Jouavel, Levi. “Women’s Football Shutdowns: ‘It’s Unfair Boys’ Academies Can Still Play’.” BBC News 10 Nov. 2020. 8 Mar. 2021 <https://www.bbc.com/news/newsbeat-54876198>. Keh, Andrew. “We Hope Your Cheers for This Article Are for Real.” The New York Times 16 June 2020. 8 Mar. 2021 <https://www.nytimes.com/2020/06/16/sports/coronavirus-stadium-fans-crowd-noise.html>. Kennedy, Else. “‘The Worst Year’: Domestic Violence Soars in Australia during COVID-19.” The Guardian 1 Dec. 2020. 8 Mar. 2021 <https://www.theguardian.com/society/2020/dec/01/the-worst-year-domestic-violence-soars-in-australia-during-COVID-19>. Keoghan, Sarah. “‘Everyone’s Concerned’: Players Cop 70% Pay Cut.” Sydney Morning Herald 28 Mar. 2020. 8 Mar. 2021 <https://www.smh.com.au/sport/netball/everyone-s-concerned-players-cop-70-per-cent-pay-cut-20200328-p54esz.html>. Knox, Malcolm. “Gambling’s Share of NRL Revenue Could Well Double: That Brings Power.” Sydney Morning Herald. 15 May 2020. 8 Mar. 2021 <https://www.smh.com.au/sport/gambling-s-share-of-nrl-revenue-could-well-double-that-brings-power-20200515-p54tbg.html>. McGrath, Pat. “Racing Victoria Got $16.6 Million in Emergency COVID Funding: Then Online Horse Racing Gambling Revenue Skyrocketed.” ABC News 3 Nov. 2020. 8 Mar. 2021 <https://www.abc.net.au/news/2020-11-03/racing-victoria-emergency-coronavirus-COVID-funding/12838012>. McRobbie, Angela. The Aftermath of Feminism: Gender, Culture and Social Change. Thousand Oaks, CA: Sage, 2009. Madden, Helena. “Lebron James’s Suite in the NBA Bubble Is Fit for a King.” Robb Report 16 Sep. 2020. 8 Mar. 2021 <https://robbreport.com/travel/hotels/lebron-james-nba-bubble-suite-1234569303>. Maguire, Joseph. “Sportization.” The Blackwell Encyclopedia of Sociology. Ed. George Ritzer. Oxford: Blackwell, 2007. 4710–11. Mathieson, Craig. “Michael Jordan Pierces the Bubble of Elite Sport in Juicy ESPN Doco.” Sydney Morning Herald. 13 May 2020. 8 Mar. 2021 <https://www.smh.com.au/culture/tv-and-radio/michael-jordan-pierces-the-bubble-of-elite-sport-in-juicy-espn-doco-20200511-p54rwc.html>. Maurice, Megan. “Australia’s Summer of Cricket during COVID Is about Money and Power—and Men”. 6 Jan. 2021. 8 Mar. 2021 <https://www.theguardian.com/sport/2021/jan/06/australias-summer-of-cricket-during-COVID-is-about-money-and-power-and-men>. Murphy, Catherine. “Cricket Australia Contributed to Circumstances Surrounding Ball-Tampering Scandal, Review Finds”. ABC News 20 Oct. 2018. 8 Mar. 2021 <https://www.abc.net.au/news/2018-10-29/scathing-report-released-into-cricket-australia-culture/10440972>. News.com.au. “How an AFL Star Wide’s Instagram Post Led to a Hefty Fine and a Journalist Being Stood Down.” NZ Herald 3 Aug. 2020. 8 Mar. 2021 <https://www.nzherald.co.nz/sport/how-an-afl-star-wifes-instagram-post-led-to-a-hefty-fine-and-a-journalist-being-stood-down/7IDR4SXQ6QW5WDFBV42BK3M7YQ>. Nicholson, Matthew, Anthony Kerr, and Merryn Sherwood. Sport and the Media: Managing the Nexus. 2nd ed. London: Routledge, 2015. Pavlidis, Adele. “Being Grateful: Materialising ‘Success’ in Women’s Contact Sport.” Emotion, Space and Society 35 (2020). 8 Mar. 2021 <https://www.sciencedirect.com/science/article/abs/pii/S1755458620300207>. Phillips, Sam. “‘The Future of the Season Is in Their Hands’: Palaszczuk’s NRL Warning.” Sydney Morning Herald 10 Aug. 2020. 8 Mar. 2021 <https://www.smh.com.au/sport/nrl/the-future-of-the-season-is-in-their-hands-palaszczuk-s-nrl-warning-20200810-p55k7j.html>. Pierik, Jon, and Ryan, Peter. “‘I Own the Consequences’: Stack, Coleman-Jones Apologise for Gold Coast Incident.” The Age 5 Sep. 2020. 8 Mar. 2021 <https://www.theage.com.au/sport/afl/i-own-the-consequences-stack-apologises-for-gold-coast-incident-20200905-p55spq.html>. Poposki, Claudia, and Louise Ayling. “AFL Star’s Wife Who Caused Uproar by Breaching Quarantine to Go to a Spa Reveals She’s Been Smashed by Vile Trolls.” Daily Mail Australia 29 Aug. 2020. 8 Mar. 2021 <https://www.dailymail.co.uk/news/article-8674083/AFL-WAG-Brooke-Cotchin-breached-COVID-19-quarantine-spa-cops-abuse-trolls.html>. Ramsey, Michael. “Axed Swan Spared Jail over Ex-Girlfriend Assault.” AFL.com.au 2 Dec. 2020. 8 Mar. 2021 <https://www.afl.com.au/news/526677/axed-swan-spared-jail-over-ex-girlfriend-assault>. Read, Brent. “The NRL Is Set to Finish the Season on a High after Stunning Financial Results.” The Australian 1 Dec. 2020. 8 Mar. 2021 <https://www.theaustralian.com.au/sport/nrl/the-nrl-is-set-to-finish-the-season-on-a-high-after-stunning-financial-results/news-story/1ce9c2f9b598441d88daaa8cc2b44dc1>. Reel, Justine, J., and Emily Crouch. “#MeToo: Uncovering Sexual Harassment and Assault in Sport.” Journal of Clinical Sport Psychology 13.2 (2018): 177–79. Rogers, Michael. “Buckley, Sanderson to Pay Pies’ Huge Fine for COVID Breach.” AFL.com.au 1 Aug. 2020. 8 Mar. 2021 <https://www.afl.com.au/news/479118/buckley-sanderson-to-pay-pies-huge-fine-for-COVID-breach>. Richardson, David, and Richard Denniss. “Gender Experiences during the COVID-19 Lockdown: Women Lose from COVID-19, Men to Gain from Stimulus.” The Australia Institute June 2020. 8 Mar. 2021 <https://australiainstitute.org.au/report/gender-experiences-during-the-COVID-19-lockdown>. Rowe, David. “All Sport Is Global: A Hard Lesson from the Pandemic.” Open Forum 28 Mar. 2020. 8 Mar. 2021 <https://www.openforum.com.au/all-sport-is-global-a-hard-lesson-from-the-pandemic>. ———. “And the Winner Is … Television: Spectacle and Sport in a Pandemic.” Open Forum 19 Sep. 2020. 8 Mar. 2021 <https://www.openforum.com.au/and-the-winner-istelevision-spectacle-and-sport-in-a-pandemic>. ———. Global Media Sport: Flows, Forms and Futures. London: Bloomsbury, 2011. ———. “Scandals and Sport.” Routledge Companion to Media and Scandal. Eds. Howard Tumber and Silvio Waisbord. London: Routledge, 2019. 324–32. ———. “Subjecting Pandemic Sport to a Sociological Procedure.” Journal of Sociology 56.4 (2020): 704–13. Schout, David. “Cricket Prepares for Mental Health Challenges Thrown Up by Bubble Life.” The Guardian 8 Nov. 2020. 8 Mar. 2021 <https://www.theguardian.com/sport/2020/nov/08/cricket-prepares-for-mental-health-challenges-thrown-up-by-bubble-life>. Spaaij, Ramón. Sport and Social Mobility: Crossing Boundaries. London: Routledge, 2011. The Sporting Bubble. Dir. Peter Dickson. Nine Network Australia, 2020. Swanston, Tim. “With Coronavirus Limiting Interstate Movement, Queensland Is the Nation’s Sporting Hub—Is That Really Safe?” ABC News 29 Aug. 2020. 8 Mar. 2021 <https://www.abc.net.au/news/2020-08-29/coronavirus-queensland-rules-for-sports-teams-explainer/12542634>. Toffoletti, Kim. “How Is Gender-Based Violence Covered in the Sporting News? An Account of the Australian Football League Sex Scandal.” Women's Studies International Forum 30.5 (2007): 427–38. Urry, John. Mobilities. Cambridge: Polity Press, 2007. Walter, Brad. “From Shutdown to Restart: How NRL Walked Tightrope to Get Season Going Again.” NRL.com 25 May 2020. 8 Mar. 2021 <https://www.nrl.com/news/2020/05/25/from-shutdown-to-restart-how-nrl-walked-tightrope-to-get-season-going-again>. Wade, Lisa. “Rape on Campus: Athletes, Status, and the Sexual Assault Crisis.” The Conversation 7 Mar. 2017. 8 Mar. 2021 <https://theconversation.com/rape-on-campus-athletes-status-and-the-sexual-assault-crisis-72255>. Webster, Andrew. “Sydney Roosters’ Mitchell Pearce Involved in a Drunken Incident with a Dog? And Your Point Is ...?” Sydney Morning Herald 28 Jan. 2016. 8 Mar. 2021 <https://www.smh.com.au/sport/nrl/sydney-roosters-mitchell-pearce-involved-in-a-drunken-incident-with-a-dog-and-your-point-is--20160127-gmfemh.html>. Whittaker, Troy. “Three-Peat Not Driving Broncos in NRLW Grand Final.” NRL.com 24 Oct. 2020. 8 Mar. 2021 <https://www.nrl.com/news/2020/10/24/three-peat-not-driving-broncos-in-nrlw-grand-final>. Yahoo! Sport Staff. “‘Not Okay’: Uproar over ‘Disgusting’ Find inside Quarantine.” Yahoo! Sport 9 July 2020. 8 Mar. 2021 <https://au.sports.yahoo.com/wnba-disturbing-conditions-coronavirus-bubble-slammed-003557243.html>.

Photo by Jo-Anne McArthur on Unsplash ABSTRACT The UK-based campaign group Scrap Factory Farming has launched a legal challenge against industrial animal agriculture; the challenge is in the process of judicial review. While a fringe movement, Scrap Factory Farming has already accrued some serious backers, including the legal team of Michael Mansfield QC. The premise is that factory farming is a danger not just to animals or the environment but also to human health. According to its stated goals, governments should be given until 2025 to phase out industrialized “concentrated animal feeding organizations” (CAFOs) in favor of more sustainable and safer agriculture. This paper will discuss the bioethical issues involved in Scrap Factory Farming’s legal challenge and argue that an overhaul of factory farming is long overdue. INTRODUCTION A CAFO is a subset of animal feeding operations that has a highly concentrated animal population. CAFOs house at least 1000 beef cows, 2500 pigs, or 125,000 chickens for at least 45 days a year. The animals are often confined in pens or cages to use minimal energy, allowing them to put on as much weight as possible in as short a time. The animals are killed early relative to their total lifespans because the return on investment (the amount of meat produced compared to animal feed) is a curve of diminishing returns. CAFOs’ primary goal is efficiency: fifty billion animals are “processed” in CAFOs every year. The bioethical questions raised by CAFOs include whether it is acceptable to kill the animals, and if so, under what circumstances, whether the animals have rights, and what animal welfare standards should apply. While there are laws and standards in place, they tend to reflect the farm lobby and fail to consider broader animal ethics. Another critical issue applicable to industrial animal agriculture is the problem of the just distribution of scarce resources. There is a finite amount of food that the world can produce, which is, for the moment, approximately enough to go around.[1] The issue is how it goes around. Despite there being enough calories and nutrients on the planet to give all a comfortable life, these calories and nutrients are distributed such that there is excess and waste in much of the global North and rampant starvation and malnutrition in the global South. The problem of distribution can be solved in two ways: either by efficient and just distribution or by increasing net production (either increase productivity or decrease waste) so that even an inefficient and unjust distribution system will probably meet the minimum nutritional standards for all humans. This essay explores four bioethical fields (animal ethics, climate ethics, workers’ rights, and just distribution) as they relate to current industrial agriculture and CAFOs. l. Animal Ethics Two central paradigms characterize animal ethics: welfarism and animal rights. These roughly correspond to the classical frameworks of utilitarianism and deontology. Welfarists[2] hold the common-sense position that animals must be treated well and respected as individuals but do not have inalienable rights in the same ways as humans. A typical welfare position might be, “I believe that animals should be given the best life possible, but there is no inherent evil in using animals for food, so long as they are handled and killed humanely.” Animal rights theorists and activists, on the other hand, would say, “I believe non-human animals should be given the best lives possible, but we should also respect certain rights of theirs analogous to human rights: they should never be killed for food, experimented upon, etc.” Jeremy Bentham famously gave an early exposition of the animal rights case: “The question is not Can they reason?, nor Can they talk?, but Can they suffer? Why should the law refuse its protection to any sensitive being?” Those who take an animal welfare stance have grounds to oppose the treatment of animals in CAFOs as opposed to more traditional grass-fed animal agriculture. CAFOs cannot respect the natural behaviors or needs of animals who evolved socially for millions of years in open plains. If more space was allowed per animal or more time for socialization and other positive experiences in the animal’s life, the yield of the farm would drop. This is not commercially viable in a competitive industry like animal agriculture; thus, there is very little incentive for CAFOs to treat animals well. Rampant abuse is documented.[3] Acts of cruelty are routine: pigs often have teeth pulled and tails docked because they often go mad in their conditions and attempt to cannibalize each other; chickens have their beaks clipped to avoid them pecking at each other, causing immense pain; cows and bulls have their horns burned off to avoid them damaging others (as this damages the final meat product, too); male chicks that hatch in the egg industry are ground up in a macerator, un-anaesthetized, in the first 24 hours of their life as they will not go on to lay eggs. These practices vary widely among factory farms and among jurisdictions. Yet, arguably, the welfare of animals cannot be properly respected because all CAFOs fundamentally see animals as mere products-in-the-making instead of the complex, sentient, and emotional individuals science has repeatedly shown them to be.[4] ll. Climate Ethics The climate impact of farming animals is increasingly evident. Around 15-20 percent of human-made emissions come from animal agriculture.[5] and deforestation to create space for livestock grazing or growing crops to feed farm animals. An average quarter-pound hamburger uses up to six kilograms of feed, causes 66 square feet of deforestation, and uses up to 65 liters of water, with around 4kg of carbon emissions to boot – a majority of which come from the cattle themselves (as opposed to food processing or food miles).[6] According to environmentalist George Monbiot, “Even if you shipped bananas six times around the planet, their impact would be lower than local beef and lamb.”[7] The disparity between the impact of animal and plant-based produce is stark. Not all animal products are created equally. Broadly, there are two ways to farm animals: extensive or intensive farming. Extensive animal farming might be considered a “traditional” way of farming: keeping animals in large fields, as naturally as possible, often rotating them between different areas to not overgraze any one pasture. However, its efficiency is much lower than intensive farming – the style CAFOs use. Intensive animal farming is arguably more environmentally efficient. That is, CAFOs produce more output per unit of natural resource input than extensive systems do. However, environmental efficiency is relative rather than absolute, as the level of intensive animal agriculture leads to large-scale deforestation to produce crops for factory-farmed animals. CAFOs are also point-sources of pollution from the massive quantities of animal waste produced – around 1,000,000 tons per day in the US alone, triple the amount of all human waste produced per day – which has significant negative impacts on human health in the surrounding areas.[8] The environmental impacts of CAFOs must be given serious ethical consideration using new frameworks in climate ethics and bioethics. One example of a land ethic to guide thinking in this area is that “[it] is right when it tends to preserve the integrity, stability, and beauty of the biotic community. It is wrong when it tends otherwise.”[9] It remains to be seen whether CAFOs can operate in a way that respects and preserves “integrity, stability, and beauty” of their local ecosystem, given the facts above. The pollution CAFOs emit affects the surrounding areas. Hog CAFOs are built disproportionately around predominantly minority communities in North Carolina where poverty rates are high.[10] Animal waste carries heavy metals, infectious diseases, and antibiotic-resistant pathogens into nearby water sources and houses. lll. Workers’ Rights The poor treatment of slaughterhouse workers has been documented in the US during the COVID-19 pandemic, where, despite outbreaks of coronavirus among workers, the White House ordered that they remain open to maintain the supply of meat. The staff of slaughterhouses in the US is almost exclusively people with low socioeconomic status, ethnic minorities, and migrants.[11] Almost half of frontline slaughterhouse workers are Hispanic, and a quarter is Black. Additionally, half are immigrants, and a quarter comes from families with limited English proficiency. An eighth live in poverty, with around 45 percent below 200 percent of the poverty line. Only one-in-forty has a college degree or more, while one-in-six lacks health insurance. Employee turnover rates are around 200 percent per year.[12] Injuries are very common in the fast-moving conveyor belt environment with sharp knives, machinery, and a crowd of workers. OSHA found 17 cases of hospitalizations, two body part amputations per week, and loss of an eye every month in the American industrial meat industry. This is three times the workplace accident rate of the average American worker across all industries. Beef and pork workers are likely to suffer repetitive strain at seven times the rate of the rest of the population. One worker told the US Department of Agriculture (USDA) that “every co-worker I know has been injured at some point… I can attest that the line speeds are already too fast to keep up with. Please, I am asking you not to increase them anymore.”[13] Slaughterhouses pose a major risk to public health from zoonotic disease transmission. 20 percent of slaughterhouse workers interviewed in Kenya admit to slaughtering sick animals, which greatly increases the risk of transmitting disease either to a worker further down the production line or a consumer at the supermarket.[14] Moreover, due to poor hygienic conditions and high population density, animals in CAFOs are overfed with antibiotics. Over two-thirds of all antibiotics globally are given to animals in agriculture, predicted to increase by 66 percent by 2030.[15] The majority of these animals do not require antibiotics; their overuse creates a strong and consistent selection pressure on any present bacterial pathogens that leads to antibiotic resistance that could create devastating cross-species disease affecting even humans. The World Health Organization predicts that around 10 million humans per year could die of antibiotic-resistant diseases by 2050.[16] Many of these antibiotics are also necessary for human medical interventions, so antibiotics in animals have a tremendous opportunity cost. The final concern is that of zoonosis itself. A zoonotic disease is any disease that crosses the species boundary from animals to humans. According to the United Nations, 60 percent of all known infections and 75 percent of all emerging infections are zoonotic.[17] Many potential zoonoses are harbored in wild animals (particularly when wild animals are hunted and sold in wet markets) because of the natural biodiversity. However, around a third of zoonoses originate in domesticated animals, which is a huge proportion given the relative lack of diversity of the animals we choose to eat. Q fever, or “query fever,” is an example of a slaughterhouse-borne disease. Q fever has a high fatality rate when untreated that decreases to “just” 2 percent with appropriate treatment.[18] H1N1 (swine flu) and H5N1 (bird flu) are perhaps the most famous examples of zoonoses associated with factory farming. lV. Unjust Distribution The global distribution of food can cause suffering. According to research commissioned by the BBC, the average Ethiopian eats around seven kilograms of meat per year, and the average Rwandan eats eight.[19] This is a factor of ten smaller than the average European, while the average American clocks in at around 115 kilograms of meat per year. In terms of calories, Eritreans average around 1600kcal per day while most Europeans ingest double that. Despite enough calories on the planet to sustain its population, 25,000 people worldwide starve to death each day, 40 percent of whom are children. There are two ways to address the unjust distribution: efficient redistribution and greater net production, which are not mutually exclusive. Some argue that redistribution will lead to lower net productivity because it disincentivizes labor;[20] others argue that redistribution is necessary to respect human rights of survival and equality.[21] Instead of arguing this point, I will focus on people’s food choices and their effect on both the efficiency and total yield of global agriculture, as these are usually less discussed. Regardless of the metric used, animals always produce far fewer calories and nutrients (protein, iron, zinc, and all the others) than we feed them. This is true because of the conservation of mass. They cannot feasibly produce more, as they burn off and excrete much of what they ingest. The exact measurement of the loss varies based on the metric used. When compared to live weight, cows consume somewhere around ten times their weight. When it comes to actual edible weight, they consume up to 25 times more than we can get out of them. Cows are only around one percent efficient in terms of calorific production and four percent efficient in protein production. Poultry is more efficient, but we still lose half of all crops we put into them by weight and get out only a fifth of the protein and a tenth of the calories fed to them.[22] Most other animals lie somewhere in the middle of these two in terms of efficiency, but no animal is ever as efficient as eating plants before they are filtered through animals in terms of the nutritional value available to the world. Due to this inefficiency, it takes over 100 square meters to produce 1000 calories of beef or lamb compared to just 1.3 square meters to produce the same calories from tofu.[23] The food choices in the Western world, where we eat so much more meat than people eat elsewhere, are directly related to a reduction in the amount of food and nutrition in the rest of the world. The most influential theory of justice in recent times is John Rawls’ Original Position wherein stakeholders in an idealized future society meet behind a “veil of ignorance” to negotiate policy, not knowing the role they will play in that society. There is an equal chance of each policymaker ending up poverty-stricken or incredibly privileged; therefore, each should negotiate to maximize the outcome of all citizens, especially those worst-off in society, known as the “maximin” strategy. In this hypothetical scenario, resource distribution would be devised to be as just as possible and should therefore sway away from animal consumption. CONCLUSION Evidence is growing that animals of all sorts, including fish and certain invertebrates, feel pain in ways that people are increasingly inclined to respect, though still, climate science is more developed and often inspires more public passion than animal rights do. Workers’ rights and welfare in slaughterhouses have become mainstream topics of conversation because of the outbreaks of COVID-19 in such settings. Environmentalists note overconsumption in high-income countries, also shining a light on the starvation of much of the low-income population of the world. At the intersection of these bioethical issues lies the modern CAFO, significantly contributing to animal suffering, climate change, poor working conditions conducive to disease, and unjust distribution of finite global resources (physical space and crops). It is certainly time to move away from the CAFO model of agriculture to at least a healthy mixture of extensive agriculture and alternative (non-animal) proteins. - [1] Berners-Lee M, Kennelly C, Watson R, Hewitt CN; Current global food production is sufficient to meet human nutritional needs in 2050 provided there is radical societal adaptation. Elementa: Science of the Anthropocene. 6:52, 2018. DOI: https://doi.org/10.1525/elementa.310 [2] : Lund TB, Kondrup SV, Sandøe P. A multidimensional measure of animal ethics orientation – Developed and applied to a representative sample of the Danish public. PLoS ONE 14(2): e0211656. 2019. DOI: https://doi.org/10.1371/ journal.pone.0211656 [3] Fiber-Ostrow P & Lovell JS. Behind a veil of secrecy: animal abuse, factory farms, and Ag-Gag legislation, Contemporary Justice Review, 19:2, p230-249. 2016. DOI: 10.1080/10282580.2016.1168257 [4] Jones RC. Science, sentience, and animal welfare. Biol Philos 28, p1–30 2013. DOI: https://doi.org/10.1007/s10539-012-9351-1 [5] Twine R. Emissions from Animal Agriculture—16.5% Is the New Minimum Figure. Sustainability, 13, 6276. 2021. DOI: https://doi.org/ 10.3390/su13116276 [6] Capper JL. "Is the Grass Always Greener? Comparing the Environmental Impact of Conventional, Natural and Grass-Fed Beef Production Systems" Animals 2, no. 2: 127-143. 2012. DOI: https://doi.org/10.3390/ani2020127 [7] Monbiot, George. “In Trying to Reduce the Impact of Our Diets, … Their Impact Would Be Lower than Local Beef and Lamb.” Twitter, Twitter, 24 Jan. 2020, twitter.com/GeorgeMonbiot/status/1220691168012460032. [8] Copeland C. Resources, Science, and Industry Division. "Animal waste and water quality: EPA regulation of concentrated animal feeding operations (CAFOs)." Congressional Research Service, the Library of Congress, 2006. [9] Leopold A. A Sand County Almanac, and Sketches Here and There. 1949. [10] Nicole W. “CAFOs and environmental justice: the case of North Carolina.” Environmental health perspectives vol. 121:6. 2013: A182-9. DOI: 10.1289/ehp.121-a182 [11] Fremstad S, Brown H, Rho HJ. CEPR’s Analysis of American Community Survey, 2014-2018 5-Year Estimates. 2020. Accessed 08/06/21 at https://cepr.net/meatpacking-workers-are-a-diverse-group-who-need-better-protections [12] Broadway, MJ. "Planning for change in small towns or trying to avoid the slaughterhouse blues." Journal of Rural Studies 16:1. P37-46. 2000. [13] Wasley A. The Guardian. 2018. Accessed 08/06/2021 at https://www.theguardian.com/environment/2018/jul/05/amputations-serious-injuries-us-meat-industry-plant [14] Cook EA, de Glanville WA, Thomas LF, Kariuki S, Bronsvoort BM, Fèvre EM. Working conditions and public health risks in slaughterhouses in western Kenya. BMC Public Health. 17(1):14. 2017. DOI: 10.1186/s12889-016-3923-y. [15] Global trends in antimicrobial use in food animals. Van Boeckel TP, Brower C, Gilbert M, Grenfell BT, Levin SA, Robinson TP, Teillant A, Laxminarayan R. Proceedings of the National Academy of Sciences May 2015, 112 (18) 5649-5654; DOI: 10.1073/pnas.1503141112 [16] Resistance, IICGoA. "No Time to Wait: Securing the future from drug-resistant infections." Report to the Secretary-General of the United Nations: p1-36. 2019. [17] Espinosa R, Tago D, Treich N. Infectious Diseases and Meat Production. Environ Resource Econ 76, p1019–1044. 2020. https://doi.org/10.1007/s10640-020-00484-3 [18] “Q Fever Fact Sheet.” Pennsylvania Department of Health, 4 Jan. 2003. https://www.health.pa.gov/topics/Documents/Diseases%20and%20Conditions/Q%20Fever%20.pdf [19] Ritchie, Hannah. “Which Countries Eat the Most Meat?” BBC News, BBC, 4 Feb. 2019, www.bbc.co.uk/news/health-47057341. [20] Reynolds, Alan. “The Fundamental Fallacy of Redistribution.” Cato.org, 11 Feb. 2016, 1:22 pm, www.cato.org/blog/fundamental-fallacy-redistribution. [21] Patricia Justino Professor and Senior Research Fellow. “Welfare Works: Redistribution Is the Way to Create Less Violent, Less Unequal Societies.” The Conversation, 20 Aug. 2021, theconversation.com/welfare-works-redistribution-is-the-way-to-create-less-violent-less-unequal-societies-128807. [22] Cassidy E, et al, “Redefining Agricultural Yields: From Tonnes to People Nourished Per Hectare.” Environmental Research Letters, V. 8(3), p2-3. IOPScience. 2013, http://iopscience.iop.org/1748-9326/8/3/034015 [23] Poore J, Nemecek T. Reducing food’s environmental impacts through producers and consumers. Science, 360(6392), p987-992. 2018.