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Relevant bibliographies by topics / Swatch watches

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Academic literature on the topic 'Swatch watches'

Author: Grafiati

Published: 4 June 2021

Last updated: 1 February 2022

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Journal articles on the topic "Swatch watches"

1

Anwar, Syed Tariq. "Selling Time: Swatch Group and the Global Watch Industry." Thunderbird International Business Review 54, no. 5 (August 29, 2012): 747–62. http://dx.doi.org/10.1002/tie.21497.

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2

Drasković, Nikola, Milivoj Marković, and Christian Petersen. "The Early Days of Swatch: Birth of the Fast Fashion Watch Business Model." Market-Tržište 30, no. 1 (June 15, 2018): 93–108. http://dx.doi.org/10.22598/mt/2018.30.1.93.

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3

Ferguson, Graham, Kong Cheen Lau, and Ian Phau. "Brand personality as a direct cause of brand extension success: does self-monitoring matter?" Journal of Consumer Marketing 33, no. 5 (August 8, 2016): 343–53. http://dx.doi.org/10.1108/jcm-04-2014-0954.

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Purpose Focusing on symbolic brands, this paper aims to re-test whether perceived â€∼fit’ between the personality of the parent brand, and the brand extension causes consumers to the feel increased affect towards the brand extension. The contention is that high brand personality fit causes consumers to like the brand extension more because, like the parent brand, consumers can use the brand extension to maintain and project a desirable self-identity. This relationship is obscured because consumers process brand personality fit as part of the overall brand image fit; therefore, the potential mediating role of brand image is tested. Consumers differ in their self-monitoring disposition as well, which may explain differences in response to perceived personality fit. Therefore, the potential moderating role of self-monitoring is tested. Design/methodology/approach Using an experimental design, respondents viewed an advertisement for a brand extension that showed either congruent, moderately incongruent or incongruent personality fit with the parent brand. This was completed for four symbolic brands: two watch brands and two motor vehicle brands. Findings The results indicate that brand personality fit between the brand extension and the parent brand is causally related to affect felt towards the brand extension, but that this relationship is fully mediated by image fit for the BMW brand and partially mediated for Volkswagen Beetle, Omega and Swatch. For BMW and Swatch, the relationship between the independent variable personality fit and the mediator variable image fit is positively moderated by the self-monitoring disposition of the consumer. Research limitations/implications The implication is that, while marketers can communicate a wide range of attributes when advertising brand extensions, marketers of symbolic brands should clearly demonstrate brand personality fit as an important component of brand image fit. This is even more important for consumers with a high self-monitoring disposition. Originality/value The study conclusively tests the importance of personality fit for symbolic brands, the mediating role of brand image and the interaction effect of self-monitoring on personality fit. These findings contribute to the research literature and help marketers to manage the level of personality fit that should be emphasized in their marketing communications.

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4

Shand, Tom, Simon Weppe, Peter Quilter, Andrew Short, Ben Blumberg, and Richard Reinen-Hamill. "ASSESSING THE EFFECT OF EARTHQUAKE-INDUCED UPLIFT AND ENGINEERING WORKS ON A SURF BREAK OF NATIONAL SIGNIFICANCE." Coastal Engineering Proceedings, no. 36v (December 31, 2020): 23. http://dx.doi.org/10.9753/icce.v36v.papers.23.

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In November 2016 a Mw7.8 earthquake struck the northeast coast of the New Zealand South Island triggering numerous large landslips which severed key infrastructure and caused parts of the coastline to be uplifted by up to 3 m. This affected a notable surf break at Mangamaunu, north of Kaikoura. The uplift of the seabed at this location caused changes in the wave breaking characteristics and, at the same time, infrastructure recovery efforts proposed construction of engineering works along the site shoreline. The potential impacts of these works on the surf break caused significant local, national and international concern. An extensive study was initiated to better understand the characteristics of the surf break, the effects of the earthquake-induced seabed uplift and the potential effects of the engineering works. This included collection of topographic and bathymetric data using a combination of LiDAR, multibeam and an innovative UAV-based collection method within the surf zone. This provided a seamless terrain model which could be adjusted to pre-earthquake levels based on observed uplift rates. Two fixed camera stations were established with ground control information to collect data on wave breaking position and GPS-watches were deployed and utilized by the local surfing community to collect similar data. Image processing algorithms were developed to extract wave breaking on a wave-by-wave basis and aggregate to obtain breaking exceedance contours, an improvement from threshold analysis on time-averaged imagery. Both physical and numerical modelling was undertaken to better understand the effect of the earthquake and of the proposed works on wave characteristics, particularly wave reflection. The non-hydrostatic wave-flow model SWASH (Smit et al., 2013) was used to evaluate changes in the breaking position, the incident and reflected wave energy gradients, and surf zone hydrodynamics during a range of typical and optimal surfing conditions for present day and future water levels. An innovative wave breaking position post-processing routine was developed to allow assessment of the impact of reflected waves on the surfability of incoming wave forms on a wave-by-wave basis. Results found that the breaking mechanics of the surf break is controlled not only by nearshore bathymetry around break point but also offshore features which cause focusing of wave energy. The uplift has caused significant changes to the breaking characteristics, with increased wave focusing, breaking and dissipation. The proposed engineering works were found to potentially cause increased wave reflection at the outer part of the surf break during high water levels, however the spatial and temporal characteristics of this reflection mean that direct impacts on surfability are likely to be limited.Recorded Presentation from the vICCE (YouTube Link): https://youtu.be/u6nLAp-gQxw

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5

Sklar, Monica, Jessica Strübel, and Ross Haenfler. "Sold out or bought in? Complexities of the X Swatch as subcultural accessory for the straight edge scene." Fashion, Style & Popular Culture, 2020. http://dx.doi.org/10.1386/fspc_00033_1.

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This research explores lifestyle consumerism and inquires into a subcultural community’s use of a mainstream fashion object to express alternative values. The ‘X-rated Swatch Watch’ is extremely popular within straight edge, a clean-living punk offshoot in which participants abstain from alcohol, tobacco and illicit drugs. Swatch first released the watch in 1987 with a black band and white face featuring a large black ‘X’, a prominent symbol in the straight edge scene visible on clothing, in tattoos and drawn on hands. The limited-edition watch became highly collectable on the second-hand market and was re-released by Swatch in 2018 with design changes, including larger size and more colour options. The first and second incarnations of the watch, as well as knockoffs, indicate aesthetic trends in the fashion cycle, evolutions as well as stagnations in subcultural individual and community expression, and the complexities of a mass market item that has multiple cultural meanings within the same time period. In this article, we use qualitative mixed methods to explore the significance of the watch for United States straight edgers who own or express interest in the watch. Primary data collection included surveys, social media discussions, participant observation and archive visits. Results indicate that wearers utilize this watch to strengthen their straight edge identity and communal connections to similar individuals and to the historic lineage of their lifestyle. X Swatch consumers are not overly concerned with the duality of subcultural and mainstream meanings as they compartmentalize their community from wider society.

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Dissertations / Theses on the topic "Swatch watches"

1

Tang, Jiaheng, and 唐嘉亨. "A Study on Business Strategy of Swiss Made Watch Brand in Taiwan: The Case of a Watch Brand under Swatch Group." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/az6gcb.

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碩士
國立中正大學
高階主管管理碩士在職專班
103
Swiss watch enchants consumers around the world because of its uniqueness, originality, exquisite quality, and the history and stories behind the brands. The rapidly increasing purchasing power the Asian market has demonstrated in recent years has enticed many Swiss watch brands to invest more resources to develop this market. Taiwan, having been upholding its top 12 ranking in the import of Swiss watches since 2004, is also considered a target market by the Swiss watch industry. This thesis investigates a particular watch brand under the Swatch Group Far East Distribution Ltd. Taiwan Branch, a division of Swatch Group Ltd., the world’s largest watch company. The first part of this thesis explores the history of watches and presents an overview of the watch industry in Taiwan. Based on a review of related literature and studies, the thesis adopts the marketing theory of 7Ps developed by Booms and Bitner, namely product, price, place, promotion, people, physical evidence, and process, as the research model. A total of 35 possible factors are illustrated. By conducting an expert survey, this study identifies the most prominent factors and argues that the factors are of substantial influence to the brand’s success. The findings of this thesis could be taken as references and contribute to other branded watches distributors’ business management.

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2

Lin, Wei-Ling, and 林韋伶. "The Digital Transformation of Traditional Swiss Watch Industry from Marketing Strategy Perspective-A case study of Swatch Group." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3mv2b3.

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碩士
國立臺灣大學
企業管理碩士專班
106
Traditional luxury industries and digital technologies are first believed to be incompatible in essence. With the increasing sophistication of technological development, leveraging digitalization in luxury watch industry is still disputable and lack of empirical evidence. Therefore, this research paper focuses on sorting out the influences of digitalization on marketing initiatives of a luxury watch firm and whether it is a suitable strategic response to deal with the industry’s structural issues. The thesis also aims to dig out what else luxury watchmakers might consider to continuously achieve success in a increasingly digital and globalized marketplace. To realize the above research objective, the thesis takes single case approach and provides a systematic examination and critical analysis that relies on qualitative data structured on McCarthy’s marketing mix model. Swatch Group is chosen because continuously refining marketing strategy empowered it to gain success in the digital era and retain the ability to set a standard beyond whole luxury watch industry. The contribution of the thesis is that implementing digitalization is a viable strategy for Swatch Group because its expertise lead in innovation and abundance of financial assets gives it a solid reason to pursue digital transformation in order to maintain the leadership. But this couldn’t be generalized to mean that every watch firm should pursue certain degree of digitalization to apply to each of their marketing initiatives. Regardless of the potential benefits digitization might bring about, it is essential for top management team to consider the optimal degree of leveraging digitalization.

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Books on the topic "Swatch watches"

1

Zaugg, Klaus. Swatch after Swatch after Swatch. Milano: Electa, 1991.

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2

Carrera, Roland. Histoire de la Swatch. Genève: Antiquorum éditions, 1991.

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3

Cova, Beppe. Swatch year's book, 1993-94: Tutti i modelli, le aste, gli avvenimenti di un anno Swatch. Milano: Baldini & Castoldi, 1993.

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4

Wegelin, Jürg. Mister Swatch: Nicolas Hayek und das Geheimnis seines Erfolgs. München: Nagel & Kimche, 2009.

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5

Friedemann, Bartu, ed. Nicolas G. Hayek im Gespräch mit Friedemann Bartu: Ansichten eines Vollblut-Unternehmers. 4th ed. Zürich: Verlag Neue Zürcher Zeitung, 2005.

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6

Swatch o'clock rock: Von Stonehenge bis Rockwatch : Streifzüge durch die Zeit, Glanz und Glorie einer helvetischen Schlüsselindustrie. Neuallschwil/Basel: Heuwinkel, 1986.

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7

Swatch & Swatch. Milano: Electa, 1991.

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8

Swatch & Swatch: Modelli prototipi varianti. Milano: Electa, 1991.

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9

Swatch emotion. Milano: Electa, 1992.

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10

Swatch: A Guide for Connoisseurs and Collectors. Firefly Books, 1998.

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Book chapters on the topic "Swatch watches"

1

Marchl, Phillip-Sebastian. "The consistency of marketing in the target group approach of watch companies: A comparative analysis of Rolex and Swatch image advertisements through the decades." In Werbegeschichte(n), 73–92. Wiesbaden: Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26657-8_6.

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2

Thomson, Peter. "The Great Circle." In Sacred Sea. Oxford University Press, 2007. http://dx.doi.org/10.1093/oso/9780195170511.003.0019.

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The Port of San Francisco, once one of the world’s most celebrated ports of call, has been reduced to this: a quarter-mile of bare, worn asphalt between a chain link fence and the bay, a couple dozen oblong cargo containers stacked like a set of playroom blocks, and one huge gray cargo crane that looms over the water like the skeleton of some Stanford student’s monstrous robotic dog. A few miles to the north, the Embarcadero and its ripsaw ridge of angled piers, once the pulsing heart of the city’s commercial port, is today a palm-tree-lined recreational waterfront of restaurants, bars, condos, and t-shirt vendors, while here to the south of downtown, huge swaths of abandoned waterfront lie fallow, awaiting the next wave of redevelopment. The San Francisco Bay itself remains a major Pacific port, but virtually all of its cargo traffic now moves through the modern container terminals of Oakland, across the bay. In the city of San Francisco itself, there remains only a single active cargo pier, and this is it. Pier 80. Lashed to the far side of the sea of asphalt is a ship, of modest size by contemporary standards but its sheer bulk impressive nonetheless—a hulking mass of emerald green steel looming three stories above the tarmac, a pale yellow superstructure rising eight stories above that in the stern, and a wall of red and blue containers stacked six high above the forward decks. The ship looks awkward and ungainly. It looks like it may well challenge the principles of buoyancy and displacement. It looks like nothing that neither James nor I have ever trusted his life to before. Our hallucinatory float down the Copper River is ten days behind us. We’ve reentered civilization in Anchorage, visited friends in Seattle, finally met Gary Cook of Baikal Watch and our Russia-specialist travel agent Debbie, and made other last-minute arrangements here in San Francisco, and now we’re riding across the acres of asphalt in the back of a battered yellow van and our friend Eleanor, who drove us down here, is repeating, as if a mantra, Oh my god, I can’t believe you’re getting on this thing. . . . Oh my god, I can’t believe . . .

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