Academic literature on the topic 'Swatch watches'

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Journal articles on the topic "Swatch watches"

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Anwar, Syed Tariq. "Selling Time: Swatch Group and the Global Watch Industry." Thunderbird International Business Review 54, no. 5 (2012): 747–62. http://dx.doi.org/10.1002/tie.21497.

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Drasković, Nikola, Milivoj Marković, and Christian Petersen. "The Early Days of Swatch: Birth of the Fast Fashion Watch Business Model." Market-Tržište 30, no. 1 (2018): 93–108. http://dx.doi.org/10.22598/mt/2018.30.1.93.

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Ferguson, Graham, Kong Cheen Lau, and Ian Phau. "Brand personality as a direct cause of brand extension success: does self-monitoring matter?" Journal of Consumer Marketing 33, no. 5 (2016): 343–53. http://dx.doi.org/10.1108/jcm-04-2014-0954.

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Purpose Focusing on symbolic brands, this paper aims to re-test whether perceived â€∼fit’ between the personality of the parent brand, and the brand extension causes consumers to the feel increased affect towards the brand extension. The contention is that high brand personality fit causes consumers to like the brand extension more because, like the parent brand, consumers can use the brand extension to maintain and project a desirable self-identity. This relationship is obscured because consumers process brand personality fit as part of the overall brand image fit; therefore, the potential me
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Gabrieli, Francesca, John K. Delaney, Robert G. Erdmann, et al. "Reflectance Imaging Spectroscopy (RIS) for Operation Night Watch: Challenges and Achievements of Imaging Rembrandt’s Masterpiece in the Glass Chamber at the Rijksmuseum." Sensors 21, no. 20 (2021): 6855. http://dx.doi.org/10.3390/s21206855.

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Visible and infrared reflectance imaging spectroscopy is one of the several non-invasive techniques used during Operation Night Watch for the study of Rembrandt’s iconic masterpiece The Night Watch (1642). The goals of this project include the identification and mapping of the artists’ materials, providing information about the painting technique used as well as documenting the painting’s current state and ultimately determining the possible conservation plan. The large size of the painting (3.78 m by 4.53 m) and the diversity of the technical investigations being performed make Operation Nigh
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Shah, Mian Hilal, Tufail Ahmad, and Sajjad Khan. "Portrayal of Women in Pakistani Urdu Dramas: Public Perception of Residents of District Swat." Print, Radio, TV and Film Studies 2 (December 30, 2021): 33–46. https://doi.org/10.71016/prtfs/q67cjd93.

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Current research study is about portrayal of women in Pakistani Urdu dramas. Urdu drama content is available on almost every platform from mainstream media to social media. It has been proved from pervious researches that dramas are influential and it can change public perception. With the hypothesis, Urdu dramas also portray content which effect Pakistani society. This research study observed portrayal of women in Pakistani Urdu drama in terms of positivity, negativity and dominant or less dominant or cruel. Apart from it this research study also found Swat's people perception towards portray
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Kumar, Rohit, and Deeksha Gupta. "Strategic Shift at Titan Watches: Will it work?" Vision: The Journal of Business Perspective, November 26, 2022, 097226292211308. http://dx.doi.org/10.1177/09722629221130866.

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This case study analyses the dilemma and strategic decision choices faced by Titan Watches (TW) regarding its growth aspirations and competitive challenges in the Indian context. The case reflects in detail the global watch industry and the competitive landscape from the company’s standpoint and highlights the journey covering more than three decades of its history. The case analysis is conducted based on secondary data gathered from various sources. The period considered to study the company and its competitive landscape is over three decades, that is, from its inception in 1984 to 2020. The
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Sklar, Monica, Jessica Strübel, and Ross Haenfler. "Sold out or bought in? Complexities of the X Swatch as subcultural accessory for the straight edge scene." Fashion, Style & Popular Culture, 2020. http://dx.doi.org/10.1386/fspc_00033_1.

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This research explores lifestyle consumerism and inquires into a subcultural community’s use of a mainstream fashion object to express alternative values. The ‘X-rated Swatch Watch’ is extremely popular within straight edge, a clean-living punk offshoot in which participants abstain from alcohol, tobacco and illicit drugs. Swatch first released the watch in 1987 with a black band and white face featuring a large black ‘X’, a prominent symbol in the straight edge scene visible on clothing, in tattoos and drawn on hands. The limited-edition watch became highly collectable on the second-hand mark
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Dissertations / Theses on the topic "Swatch watches"

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Tang, Jiaheng, and 唐嘉亨. "A Study on Business Strategy of Swiss Made Watch Brand in Taiwan: The Case of a Watch Brand under Swatch Group." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/az6gcb.

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碩士<br>國立中正大學<br>高階主管管理碩士在職專班<br>103<br>Swiss watch enchants consumers around the world because of its uniqueness, originality, exquisite quality, and the history and stories behind the brands. The rapidly increasing purchasing power the Asian market has demonstrated in recent years has enticed many Swiss watch brands to invest more resources to develop this market. Taiwan, having been upholding its top 12 ranking in the import of Swiss watches since 2004, is also considered a target market by the Swiss watch industry. This thesis investigates a particular watch brand under the Swatch Group Far
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Lin, Wei-Ling, and 林韋伶. "The Digital Transformation of Traditional Swiss Watch Industry from Marketing Strategy Perspective-A case study of Swatch Group." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/3mv2b3.

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碩士<br>國立臺灣大學<br>企業管理碩士專班<br>106<br>Traditional luxury industries and digital technologies are first believed to be incompatible in essence. With the increasing sophistication of technological development, leveraging digitalization in luxury watch industry is still disputable and lack of empirical evidence. Therefore, this research paper focuses on sorting out the influences of digitalization on marketing initiatives of a luxury watch firm and whether it is a suitable strategic response to deal with the industry’s structural issues. The thesis also aims to dig out what else luxury watchmakers m
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Books on the topic "Swatch watches"

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Zaugg, Klaus. Swatch after Swatch after Swatch. Electa, 1991.

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Carrera, Roland. Histoire de la Swatch. Antiquorum éditions, 1991.

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Cova, Beppe. Swatch year's book, 1993-94: Tutti i modelli, le aste, gli avvenimenti di un anno Swatch. Baldini & Castoldi, 1993.

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Wegelin, Jürg. Mister Swatch: Nicolas Hayek und das Geheimnis seines Erfolgs. Nagel & Kimche, 2009.

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Christie's, ed. Clocks, Watches, Barometers and Collectable Swatches: [catalogue of an Auction Held At] Christie's London, 2 October 1991. Christie's, 1991.

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Swatch & Swatch. Electa, 1991.

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Swatch & Swatch: Modelli prototipi varianti. Electa, 1991.

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Swatch emotion. Electa, 1992.

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Edwards, Frank. Swatch: A Guide for Connoisseurs and Collectors. Quarto Publishing Group UK, 1998.

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W. B. S. Collector's Guide for Swatch Watches. W. B. S. Marketing, 1992.

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Book chapters on the topic "Swatch watches"

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Marchl, Phillip-Sebastian. "The consistency of marketing in the target group approach of watch companies: A comparative analysis of Rolex and Swatch image advertisements through the decades." In Werbegeschichte(n). Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-26657-8_6.

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Cassia, Lucio, Michael Fattore, and Stefano Paleari. "Swatch and the Watch Industry." In Entrepreneurial Strategy. Edward Elgar Publishing, 2006. http://dx.doi.org/10.4337/9781781958162.00022.

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Srinivasan, M. V., J. S. Chahl, M. G. Nagle, and S. \V Zhang. "Embodying natural vision into machines." In From Living yes Seeing Machines. Oxford University PressOxford, 1997. http://dx.doi.org/10.1093/oso/9780198577850.003.0012.

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Abstract Anyone who has tried to swat a fly, or watched it execute a flawless landing on the rim of a teacup, would have noticed that insects possess a visual system that is fast, precise, and reliable. This is so despite the fact that the insect brain weighs less than a tenth of a milligram and possesses far fewer than 0.01 per cent as many neurones as the human brain. Do simple nervous systems such as these use computational ‘short-cuts’ to achieve their goals? Observation of the visual behaviour of insects suggests that this may indeed be the case.
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Moore, Janice. "Behavioral Alterations and Avoiding Parasites." In Parasites and the Behavior of Animals. Oxford University PressNew York, NY, 2002. http://dx.doi.org/10.1093/oso/9780195084412.003.0004.

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Abstract If you are ever in India or Nepal during the fly season and have occasion to watch captive elephants (of the sort that take tourists into the jungle), you may have the opportunity to see yet another kind of behavior imposed by the presence of parasites. Elephants that swat their backs and sides with branches are not performing stereotypic behavior out of boredom. They are not necessarily cooling themselves. They are using tools to repel blood-feeding flies (fig. 4.1). Switching intensifies with fly activity, and elephants that are given branches can reduce median fly count by almost h
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Thomson, Peter. "The Great Circle." In Sacred Sea. Oxford University Press, 2007. http://dx.doi.org/10.1093/oso/9780195170511.003.0019.

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The Port of San Francisco, once one of the world’s most celebrated ports of call, has been reduced to this: a quarter-mile of bare, worn asphalt between a chain link fence and the bay, a couple dozen oblong cargo containers stacked like a set of playroom blocks, and one huge gray cargo crane that looms over the water like the skeleton of some Stanford student’s monstrous robotic dog. A few miles to the north, the Embarcadero and its ripsaw ridge of angled piers, once the pulsing heart of the city’s commercial port, is today a palm-tree-lined recreational waterfront of restaurants, bars, condos
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Conference papers on the topic "Swatch watches"

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Yang, Shentao, Haichuan Yang, Linna Du, et al. "SWaT: Statistical Modeling of Video Watch Time through User Behavior Analysis." In KDD '25: The 31st ACM SIGKDD Conference on Knowledge Discovery and Data Mining. ACM, 2025. https://doi.org/10.1145/3690624.3709415.

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