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Journal articles on the topic 'Swedish language - Rhetoric'

Author: Grafiati

Published: 29 July 2024

Last updated: 31 July 2025

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1

Menagarishvili, Olga, and Bret Zawilski. "Rhetorical temporality in online scientific communication." Ibérica, no. 41 (September 1, 2021): 39–60. http://dx.doi.org/10.17398/2340-2784.41.39.

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Professional organizations use websites as spaces for the creation of communities. Academies of Sciences are examples of professional organizations, and their websites represent scientific discourse used in these scientific communities. However, little to no attention has been paid to the ways in which websites of Academies of Sciences present these scientific organizations in general and use rhetorical temporality for that purpose in particular. In this article, we attempt to explore how rhetorical temporality functions across two Academies of Sciences’ websites associated with different nati

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Kurunmäki, Jussi. "On the Difficulty of Being a National Liberal in Nineteenth-Century Finland." Contributions to the History of Concepts 8, no. 2 (2013): 83–95. http://dx.doi.org/10.3167/choc.2013.080205.

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This article examines the ways in which the Finnish liberals described themselves as national liberals and how they were labeled by their opponents as supporters of foreign doctrines and cosmopolitanism in the late nineteenth century. It will be shown that the rhetoric of liberalism was entangled in an inflamed issue between the advocates of Finnish and Swedish languages in Finland. Ultimately, this contest dealt with the concept of nation. Furthermore, the article discusses the uses of other countries' political life as exemplary cases, thus bringing a transnational perspective into the analy

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Bergquist, Magnus, and Magnus Mörck. "From fever to flu: the rhetoric of reporting Asia in a Swedish business magazine." Journal of Intercultural Communication 2, no. 1 (2000): 1–09. http://dx.doi.org/10.36923/jicc.v2i1.369.

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Stereotypes are generally considered to be the opposite of good information, which of course should be accurate and have some degree of complexity. At their worst stereotypes spread prejudice, at the best they may contain a 'kernel of truth'. However, as globalization moves on the demand for simplified understanding of complex, large-scale phenomena grows. In our article an analysis of some aspects of east-west image making is offered showing an ambivalent use of difference and similarity. How do western observers make sense of recent dramatic changes in the East in the context of telecom? Wha

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Åsard, Erik, and W. Lance Bennett. "Regulating the Marketplace of Ideas: Political Rhetoric in Swedish and American National Elections." Political Studies 43, no. 4 (1995): 645–63. http://dx.doi.org/10.1111/j.1467-9248.1995.tb01724.x.

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The question addressed in this analysis is one with broad theoretical and comparative implications: how do key political and social institutions, which we call regulatory mechanisms, affect the marketplace of ideas in different polities? First, election and party systems, interest groups, political financing, and the mass media are identified as the most obvious market mechanisms operating to regulate the flow of ideas in democratic societies. Second, this framework is then applied to case studies of party and candidate rhetoric in recent Swedish and American national elections. Although more

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Kiderlen, Rebecca. "A Rhetoric of Cooperation: How Swedish parties argued in parliament 2015 and 2016 after the migration agreement." "Res Rhetorica" 10, no. 4 (2023): 58–82. http://dx.doi.org/10.29107/rr2023.4.3.

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The aim of this topos analysis is to identify features of argumentation in Swedish parliamentary debates on asylum policy in 2015 and 2016 compared to German debates. Findings include a focus on procedural rather than substantive aspects and an adaptation of government-like argumentation by cooperating opposition parties. These can be attributed to the focus on consensus and cooperation in Sweden, governed by a minority government, and may be typical of minority governments, common in Scandinavia, in general.

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Ottosson, Mikael, and Calle Rosengren. "‘What the hell is a high standard?’ The Swedish Employers’ Confederation and the six-hour workday debate in the mid 1970s." Time & Society 28, no. 2 (2016): 634–56. http://dx.doi.org/10.1177/0961463x16638230.

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A concept that lies at the heart of political rhetoric is that of ‘workfare’. The issue, however, is what types of arguments have been invoked to assert the value of the concept. During the 1960s and 1970s, extensive criticism emerged towards a working life that was said to hinder women’s emancipation; a working life that wasted resources and had a negative impact on the environment; a working life that sought material consumerism rather than quality of life. The demand for a work time reduction also received much support. In this article, we have studied the use of language that The Swedish E

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Öhrberg, Ann. ""Uti din brudgums blod". Kön och retorik inom svensk herrnhutism." Tidskrift för genusvetenskap 24, no. 3-4 (2022): 113–27. http://dx.doi.org/10.55870/tgv.v24i3-4.4141.

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During mid-eighteenth century a religious revival had reached Sweden from Germany: The Moravian movement. One significant characteristic of this movement was that it gave the individual the right to express a personal confession of faith in his or her own words. As a consequence, women in Moravian circles had unique opportunities to act and speak in public. They did so in writing and even by preaching, something that was denied them in most other religious contexts. This was the case in orthodox Lutheranism, which was the dominating doctrine at the time, imposed by the authorities in Sweden. I

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Thomas, Bronwen. "Kicking the hornet’s nest: The rhetoric of social campaigning in Stieg Larsson’s Millennium trilogy." Language and Literature: International Journal of Stylistics 21, no. 3 (2012): 299–310. http://dx.doi.org/10.1177/0963947012444224.

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Stieg Larsson’s Millennium trilogy has attracted huge audiences all over the world. Interest in the trilogy has been fuelled by revelations about the life and death of the author, and by clever publicity campaigns for both the books and the film adaptations, but little attention has been paid so far to the language and style of the novels. This article will focus on Larsson’s attempt to incorporate social campaigning and politics into the crime genre, and the extent to which he is able to combine rhetorical attacks on the injustices of contemporary Swedish society with a gripping plot. The art

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Paulissen, P. C. J. M. (Jarell). "The Devil’s Music: Satanism and Christian Rhetoric in the Lyrics of the Swedish Heavy Metal Band Ghost." Religions 12, no. 3 (2021): 214. http://dx.doi.org/10.3390/rel12030214.

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This paper is an inquiry into a contemporary heavy metal band from Sweden called Ghost. Ghost released its first studio album in 2010 and, while there is some discussion as to what their genre is exactly, they immediately became a rising star in the metal scene. Yet what is of particular interest from a storytelling point of view, especially with regard to theological answers to philosophical questions in popular culture, is that the band presents itself as a satanic version of the Catholic Church through their stage act and lyrics. This made me curious whether they are trying to convey a mess

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Cekaite, Asta. "Subversive compliance and embodiment in remedial interchanges." Text & Talk 40, no. 5 (2020): 669–93. http://dx.doi.org/10.1515/text-2020-2078.

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AbstractThis study examines normativity of affect and the affective embeddedness of normativity, instantiated as verbal and embodied stances taken by the participants in adult-child remedial interchanges. The data are based on one year of video fieldwork in a first-grade class at a Swedish primary school. An ethnographically informed analysis of talk and multimodal action is adopted. The findings show that the children’s affective and normative transgressions provided discursive spaces for adult moral instructions and socialization. However, the children’s compliant responses were resistant an

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Rodin, Lika. "From Othering to Belonging: Integration Politics, Social Intervention and the Limits of Cultural Ideology." Journal of Social Policy Studies 15, no. 4 (2017): 603–16. http://dx.doi.org/10.17323/727-0634-2017-15-4-603-616.

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Lika Rodin – PhD, lecturer in social psychology at the Institute of Health and Learning, University of Skövde, Sweden. Email: lika.rodin@his.se DOI: 10.17323/727-0634-2017-15-4-603-616 With the shift of political discourse in the European Union away from the idea of multiculturalism, the notion of 'civic integration', frequently accompanied by the language of cultural differences, has become prominent in policies and social interventions. This study explores the experiences of an integration project entitled 'Cultural Friend Tibro', initiated in Western Sweden by local authorities.

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Flensner, Karin. "Secularized and Multi-Religious Classroom Practice-Discourses and Interactions." Education Sciences 8, no. 3 (2018): 116. http://dx.doi.org/10.3390/educsci8030116.

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Secularization and diversity are two social features that characterize the contemporary world. The rhetoric of the public debate in a number of countries has become increasingly polarized and characterized by a “we” and “them” thinking that relates a national “we” to a specific religion. This occurs in part as a reaction to the changes in national monocultural paradigms as most communities today are characterized by pluralism regarding lifestyles, religion, language and geographical background. Thus, secularization processes are ongoing while many countries, not least Sweden, are becoming incr

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Herriman, Jennifer. "The interpersonal function of clefts in English and Swedish." Languages in Contrast 8, no. 2 (2008): 143–60. http://dx.doi.org/10.1075/lic.8.2.02her.

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Seen from an interpersonal perspective, within the framework of Appraisal (Martin and White 2005), cleft constructions in English and Swedish function in the system of Engagement as a heteroglossic rhetorical device by which speakers and writers negotiate an authorial position for themselves while implicitly acknowledging the existence of alternative positions. The cleft clause opens up the utterance to heteroglossic negotiation by representing one of its clause elements as a semantic gap. The identity of the semantic gap is then identified by the clefted constituent in the superordinate claus

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Olthof, Jelte. "Projecting a Future Present: Greta Thunberg’s use of Presence at the United Nations Climate Action Summit 2019." "Res Rhetorica" 8, no. 1 (2021): 67–82. http://dx.doi.org/10.29107/rr2021.1.4.

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Rhetoricians have long realized that crises are, in part, the product of audience perception and therefore rhetorical choice. In this article I will demonstrate that the speech that Swedish climate activist Greta Thunberg gave at the 2019 United Nations Climate Action Summit employs presence to not only transcend her own person, but time itself, and presents climate catastrophe as a future present that should be avoided at all cost.

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Tellings, Jos, Martín Fuchs, Martijn Van der Klis, Bert Le Bruyn, and Henriëtte De Swart. "Perfect variations in dialogue: a parallel corpus approach." Semantics and Linguistic Theory 1 (December 29, 2022): 22. http://dx.doi.org/10.3765/salt.v1i0.5342.

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The variation in distribution and meaning of the English Present Perfect compared to its counterparts in other European languages raises a puzzle for the cross-linguistic semantics and pragmatics of tense and aspect. We apply Translation Mining, a form-based approach, to analyze the meaning of the HAVE-PERFECT across languages in a parallel corpus based on "Harry Potter and the Philosopher's Stone" and its translations in Swedish, Spanish, Dutch, German and French. We use the alternation in the Harry Potter novel between narrative discourse (storytelling) and dialogue (the characters talking t

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Miles, Richard. "From Thunberg to the L2 Classroom: Public Speaking Techniques." Language Teaching Research Quarterly 22 (December 2021): 49–63. http://dx.doi.org/10.32038/ltrq.2021.22.04.

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To participate in the global conversation on how to combat climate change, Japanese university students need to better utilise their English for Academic Purposes (EAP) skills outside the second language (L2) classroom. Therefore, this study seeks to enhance the public speaking skills of Japanese university students by analysing and drawing from a series of recent speeches by Swedish climate-change activist Greta Thunberg. Being of a similar age and speaking in a second language, Thunberg resonates as a public speaker that Japanese university students can model. The research design for this st

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Swärdh, Anna. "Utter Confusion on Every Side? Helena Northampton’s Supplicatory Letter to the Earl of Sussex." Rhetorica 39, no. 1 (2021): 67–90. http://dx.doi.org/10.1525/rh.2021.39.1.67.

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This essay examines the supplicatory letter the Swedish-born Helena, marchioness of Northampton, addressed to Thomas Radcliffe, third earl of Sussex, in 1576 or 1577, hoping he would help her regain access to Elizabeth I. The essay situates the letter within the early modern patronage system and the court environment, but foremost within the field of early modern letter-writing in general, and the supplicatory letter in particular. The essay shows how a number of rhetorical strategies, designed to inspire pity and benevolence mainly through ethos and pathos, are employed to create positions fo

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Börjesson, Mats. "Making School Development Credible." Scandinavian Journal of Public Administration 15, no. 1 (2011): 21–39. http://dx.doi.org/10.58235/sjpa.v15i1.16192.

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   The article argues for the importance of an open, reflexive-methodological approach when switching between studying text, context and researcher activity. Close linguistic analysis can benefit from being linked with the researcher’s contextualisation of his empirical material as well as with more distanced readings. The more specific starting point for this article is that school development, like other similar terms such as school improvement and the like, makes use of linguistic building blocks with which whole narratives about today’s and tomorrow’s schools can be const

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Gustafson, Magnus. "Problems and possibilities for Swedish working-class literature in a neoliberal age." Journal of Working-Class Studies 8, no. 1 (2023): 71–83. http://dx.doi.org/10.13001/jwcs.v8i1.8043.

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In recent decades, inequality has increased in Sweden. The increasing gaps are connected with policies that are often called neoliberal. How does working-class literature relate to these social problems and what literary possibilities does it open up? In this article I discuss these questions based on some literary examples from Swedish contemporary working-class literature. These literary examples have attracted much attention. My perspective is that I see working-class literature as literature with a distinct use value and a literature that has specific functions in the working-class literat

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Southgate, Laina. "“Shakespeare is a Finnish national poet:” Developing Finnish Shakespeare Scholarship from the Enlightenment to the Twentieth Century." Multicultural Shakespeare: Translation, Appropriation and Performance 27, no. 42 (2023): 107–23. http://dx.doi.org/10.18778/2083-8530.27.07.

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In this article, I will take up the idea of “origins” as it pertains to Finnish Shakespeare during Finland’s time as an autonomous Grand Duchy of Russia from 1809-1917. While not technically the beginning of Shakespearean performances, the late eighteenth and early nineteenth centuries are the beginning of the rhetorical use of Shakespeare in public discourse used to establish cultural sovereignty distinct from Sweden and Russia. Beginning with a brief overview of Shakespearean mentions in the latter half of the eighteenth century, I will analyse the public discourse found in Finnish literary

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Stam, Per, Sofia Pulls, Johan Alfredsson, et al. "Recensioner." Tidskrift för litteraturvetenskap 44, no. 3-4 (2014): 115–56. http://dx.doi.org/10.54797/tfl.v44i3-4.9316.

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Per Stam om CAROLINE HAUXFRAMKALLNING. SKRIFT, KONSUMTION OCH SEXUALITET I KARIN BOYES ASTARTE OCH HENRY PARLANDS SÖNDERGöteborg/Stockholm: Makadam, 2013, 359 s. (diss. Stockholm) Sofia Pulls om EVA SÖDERBERG, MIA ÖSTERLUND & BODIL FORMARK (RED.)FLICKTION. PERSPEKTIV PÅ FLICKAN I FIKTIONENMalmö: Universus Academic Press, 2013, 328 s. Johan Alfredsson om MARTIN GLAZ SERUPRELATIONEL POESIOdense: Syddansk Universitetsforlag, 2013, 115 s. Lisbeth Stenberg om MARIA M. BERGLUNDVÄRV OCH VERK. FÖRNYELSE OCH TRADITION I NORDISK KVINNOLITTERATURHISTORIA FRÅN TILLKOMST TILL TRYCKT B

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Lainio, Jarmo. "Swedish Minority Language Treatment and Language Policy – Positive Public Rhetoric vs. Grassroot Struggle." Sociolinguistica 11, no. 1 (1997). http://dx.doi.org/10.1515/9783110245165.29.

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O’Hagan, Lauren Alex, and Leif Runefelt. "“Nerves Need Nourishment”: Advertising Phospho-Energon Pills in Early Twentieth-Century Sweden." Journal of the History of Medicine and Allied Sciences, October 1, 2024. http://dx.doi.org/10.1093/jhmas/jrae033.

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Abstract This paper offers the first case study of Phospho-Energon — an early twentieth-century Swedish patent medicine believed to cure nervousness. Using a large dataset of newspaper advertisements, it explores how the product was presented through scientific and medical language, which drew upon a range of visual and verbal rhetoric to convince consumers of its benefits. It finds that pseudoscientific discourse focusing on self-help was regularly used to sell Phospho-Energon, with consumers warned that their nerves were “not allowed to fail” and required “protection” in order to remain heal

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Lindström, Jan K., and Anne-Marie Londen. "Concession and reassertion: on a dialogic discourse pattern in conversation." Text & Talk 33, no. 3 (2013). http://dx.doi.org/10.1515/text-2013-0015.

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AbstractThis is a study of a concessive discourse pattern in which the speaker first makes an assertion, then backs down from it, and eventually recycles the original standpoint. This practice bears a strong resemblance to show concessions which Antaki and Wetherell (1999) identify as typical of ideological debate. Our data are from Swedish conversations in everyday as well as institutional settings. We argue thus that the practice of conceding and reasserting does not limit itself to specific rhetoric purposes but is a generally available device for reasoning and argumentation in conversation

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Yantseva, Victoria. "Discursive construction of migrant otherness on Facebook: A distributional semantics approach." Discourse & Society, October 21, 2022, 095792652211170. http://dx.doi.org/10.1177/09579265221117014.

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This work aims to study the construction of migrant categories and immigration discourse on Swedish-speaking Facebook pages in the last decade. It combines the insights from computational linguistics and distributional semantics approach with those from discursive psychology to explore a corpus of more than 1 M Facebook posts. This allows one to compare the meanings of labels denoting various categories of migrants and identify the key interpretative repertoires used to discuss the immigration topic. The study finds that the ‘immigrant’ category has stronger association with potential costs, b

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Ekström, Mats, Marianna Patrona, and Joanna Thornborrow. "News media and the politics of fear: Normalization and contrastive discourses in the reporting on terrorist attacks in Sweden and the UK." Discourse & Society, May 24, 2022, 095792652210954. http://dx.doi.org/10.1177/09579265221095409.

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This paper provides a comparative critical discourse analysis of news discourse on terrorism with respect to the coverage by two Swedish and two UK broadsheet newspapers of the terrorists attacks that took place in Stockholm and in London respectively in the year 2017. The research goal is to investigate the type of discourses mobilized that help enact a ‘politics of fear’, and to compare the constitutive elements of this rhetoric within the same, and across the two national contexts. The findings point to three major representations as points on a continuum of discourses that emphatically aff

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Friberg, Anna. "Visions of the good future." Journal of Language and Politics, November 4, 2022. http://dx.doi.org/10.1075/jlp.22030.fri.

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Abstract The relationship between time and politics is complex and multilayered, especially in issues such as global warming. This facilitates political playing with and about time; political actors use and frame time in various ways. Drawing upon the work of Reinhart Koselleck, this article examines temporal statements about the environment and the climate in Swedish election campaigns 1988 to 2018 and shows how political rhetoric has been constituted by several competing modalities of time. However, these modalities can become problematic for political thinking about the future. To resolve t

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Graziano, Maria, and Marianne Gullberg. "Providing evidence for a well-worn stereotype: Italians and Swedes do gesture differently." Frontiers in Communication 9 (March 26, 2024). http://dx.doi.org/10.3389/fcomm.2024.1314120.

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Across cultures and languages spontaneous speech is often accompanied by gestures. It is a popular belief that people in Italy gesture more than people in Northern Europe, such as in Sweden. Despite this general assumption few studies empirically investigate cultural differences in gesture frequency and gesture function under similar circumstances. This study compares the spoken and gestural behaviours of Italian and Swedish speakers, assumed to represent gesture-rich vs. gesture-sparse cultures. We examine the groups' gestural behaviour for frequency, and in terms of possible differences in r

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Meakins, Felicity, and E. Sean Rintel. "Chat." M/C Journal 3, no. 4 (2000). http://dx.doi.org/10.5204/mcj.1855.

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"For most of us, if we do not talk of ourselves, or at any rate of the individual circles of which we are the centres, we can talk of nothing. I cannot hold with those who wish to put down the insignificant chatter of the world." -- Anthony Trollope, Framley Parsonage This issue of M/C explores the notion of 'chat', examining its contexts, forms, functions and operations. 'Chat' appears to be a descriptive subset of 'talk', often characterised somewhat unfairly as idle or frivolous 'small talk', 'gossip' -- the kind of tête-à-tête that is mediated through cups of tea (alluded to in Jen Henzell

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Martikainen, Jari, and Inari Sakki. "Boosting nationalism through COVID-19 images: Multimodal construction of the failure of the ‘dear enemy’ with COVID-19 in the national press." Discourse & Communication, March 23, 2021, 175048132110020. http://dx.doi.org/10.1177/17504813211002039.

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Using a multimodal discursive approach, this study explores how the COVID-19 pandemic is constructed and used in press reportage to mobilize intergroup relations and national identities. We examine how press reporting about the development of COVID-19 in Sweden is cast as a matter of nationalism and national stereotyping in the Finnish press. The data consist of 183 images with accompanying headlines and captions published in two Finnish national newspapers between January 1 and August 31, 2020. We found three multimodal rhetorical strategies of stereotyping: moralizing, demonizing, and nation

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Nordkvelle, Yngve. "Editorial Vol-1-Issue-1-2005." Seminar.net 1, no. 1 (2005). http://dx.doi.org/10.7577/seminar.2533.

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Launching a new journal is a rare event - doing it electronically is even more rare. Given the subtext for the journal: “media, technology and lifelong learning”, the format might not be so surprising. Enthusiasts for electronic publishing underline that it acts as an alternative to the traditional publishing in a number of significant ways. It is far more affordable for independent actors to establish, it is a lot more reasonable to run, and in addition supports genuine academic virtues more effectively than traditional journals: results from research can be published faster, they are accessi

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Kaufhold, Kathrin, and Karolina Wirdenäs. "Professional identity construction in the healthcare sector." Journal of Applied Linguistics and Professional Practice 15, no. 2 (2021). http://dx.doi.org/10.1558/jalpp.20369.

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Professionals who engage with migrants in the healthcare sector may take on the role of mediator of information or advisor. Research has shown how these roles might either facilitate or obstruct migrants’ access to healthcare, but little is known about how professionals navigate the potentially conflicting interests of migrants and representatives of the healthcare system, despite their central role in realizing migrants’ rights to healthcare. This article explores the perspectives of professionals in the Swedish healthcare sector who engage in mediating healthcare information to migrants acro

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Nangimah, Musrifatun. "“My brain doesn't communicate with my hands”: navigating negotiated interaction in Swedish and Indonesian supervision." Frontiers in Education 9 (July 17, 2024). http://dx.doi.org/10.3389/feduc.2024.1404378.

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IntroductionThe importance of supervisory interaction facilitated by dialogic feedback is known to create a shared understanding between supervisors and students. However, previous studies of supervisory interaction mainly focus on exploring feedback provision as an input for specific improvement rather than as a process of interaction regardless of its discursivity. Informed by learning community theory, this study explores how thesis supervision in English as an Additional Language contexts is negotiated to identify the supervisory interaction patterns and strategies.MethodThis study applied

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Nordkvelle, Yngve. "Editorial: Vada a bordo." Seminar.net 8, no. 1 (2012). http://dx.doi.org/10.7577/seminar.2398.

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Journalists report that the expression from the Italian coast guard officer: “Vada a bordo” to the captain of the capsized “Costa Concordia”, has taken a new and wider meaning. Initially captured from a radio communication between the coast guard officer overlooking the process and the captain, it now has become a clear message from the people to their leaders about assuming the leadership they are appointed to have. In Italy, the concrete backdrop is the financial crisis, as it is in many countries affected by the same trend: a hyperactive economy based on greed and turbo capitalism. Globally

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Kolff, Louise Moana. "New Nordic Mythologies." M/C Journal 20, no. 6 (2017). http://dx.doi.org/10.5204/mcj.1328.

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IntroductionNordic mythology, also known as Norse mythology, is a term used to describe Medieval creation myths and tales of Gods and otherworldly realms, told and retold by Northern Germanic and Scandinavian tribes of the ninth century AD (see for example Gaiman).I discuss a new type of Nordic mythology that is being created through popular culture, social media, books, and television shows. I am interested in how contemporary portrayals of the Nordic countries has created a kind of mythological place called Scandinavia, where things, people, and ideas are better than in other places.Whereas

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Brien, Donna Lee. "Bringing a Taste of Abroad to Australian Readers: Australian Wines & Food Quarterly 1956–1960." M/C Journal 19, no. 5 (2016). http://dx.doi.org/10.5204/mcj.1145.

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IntroductionFood Studies is a relatively recent area of research enquiry in Australia and Magazine Studies is even newer (Le Masurier and Johinke), with the consequence that Australian culinary magazines are only just beginning to be investigated. Moreover, although many major libraries have not thought such popular magazines worthy of sustained collection (Fox and Sornil), considering these publications is important. As de Certeau argues, it can be of considerable consequence to identify and analyse everyday practices (such as producing and reading popular magazines) that seem so minor and in

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Chin, Bertha. "Locating Anti-Fandom in Extratextual Mash-Ups." M/C Journal 16, no. 4 (2013). http://dx.doi.org/10.5204/mcj.684.

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Fan cultural production, be it in the form of fan fiction, art or videos are often celebrated in fan studies as evidence of fan creativity, fans’ skills in adopting technology and their expert knowledge of the texts. As Jenkins argues, “the pleasure of the form centers on the fascination in watching familiar images wrenched free from their previous contexts and assigned alternative meanings” (227). However, can fan mash-up videos can also offer an alternative view, not of one’s fandom, but of anti-fandom? Fan pleasure is often seen as declaring love for a text through juxtaposing images to sou

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