To see the other types of publications on this topic, follow the link: Swimwear.
Dissertations / Theses on the topic 'Swimwear'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 18 dissertations / theses for your research on the topic 'Swimwear.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.
1
Lloyd, Kate Georgina. "An investigation into the potential for thermochromic colorant application in women's swimwear." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/an-investigation-into-the-potential-for-thermochromic-colorant-application-in-womens-swimwear(e42837b2-615b-4aad-a33a-4b79220cda0b).html.
Full textAbstract:
In this study the potential use of thermochromic colorants in swimwear garments was investigated and the effectiveness of a colour transition in and out of water as a result of changes in temperature assessed. This project considers the use of thermochromic colorants for end use application in Speedo brand swimsuits for women and the opportunity for producing multiple colour transitions or even changes in design pattern. Prior to the application of thermochromic colorants to swimwear, a number of factors must be considered, most importantly, the colorimetric properties and fastness properties of thermochromic colorants applied to the textiles. Currently there is limited information available relating to the colorimetric and fastness properties of thermochromic colorants, particularly where applied to textile substrates. A novel colour measurement methodology suitable for the dynamic colour measurement of thermochromic colorants applied to textiles was developed. Investigations showed that thermochromic colorants exhibited different rates of decolourisation and re-colourisation as well as varying colorimetric behaviour depending on the maximum exposure temperature. The developed colour measurement methodology was used to investigate the fastness properties of thermochromic colorants applied to a polyamide/elastane swimwear fabric. The test samples were found to have varying wash fastness properties depending on the colour of the thermochromic colorant. Furthermore, samples were found to have unsatisfactory fastness to a simulated sunlight (xenon arc light source). However, it was found that by removing specific wavelengths of visible light, using a filter, the rate of degradation was reduced. Rub fastness properties in the dry state were acceptable, though loss of the thermochromic colorants was observed in the wet state. Exposure to chlorinated water adversely affected the test samples causing yellowing, particularly in the thermochromic decolourised state. Thermography and pressure testing techniques were employed in order to identify the areas of Speedo swimsuits most suitable for the placement of thermochromic print motifs. Garment pressure test results showed that the shape of a swimsuit and the fabric from which it was made was found to impact the fit. Thermography testing identified that the fit of a swimsuit had an effect on the convection of heat from the body to the swimsuit. The test results also showed that temperature distribution varied depending on the distribution of muscle and fat on the body. Thermochromic colorants were screen printed on to digitally printed ground substrates to investigate the colour transition effects achievable. Due to the translucency of thermochromic colorants colour mixing with the colour of the ground substrate occurred in the thermochromic coloured state. Print motifs suitable for use in Speedo swimwear were developed and conceptual diagrams showing dynamic thermochromic placement prints for swimwear were created.
2
Golac, Zamora Gianella Bessy. "Percepción feminista del uso de body positive en la femvertising: sicurezza swimwear 2020." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655967.
Full textAbstract:
El presente estudio analiza la percepción de activistas feministas sobre el empleo del body positive como herramienta de femvertising para el lanzamiento de Sicurezza swimwear 2020. Se empleó metodología cualitativa, paradigma naturalista y diseño de estudio de caso. Se analizó la campaña del lanzamiento de la línea swimwear 2020 de Sicurezza, la cual empleó el movimiento de body positive en la campaña posteada en su plataforma de Instagram. Se entrevistaron a 8 activistas feministas quienes contribuyen al movimiento en Perú a través de poesías, libros y redes sociales. Algunas de ellas pertenecen a un colectivo en particular, mientras que otras involucran el feminismo en su labor como catedráticas. Como resultado, la femvertising es percibida de buena manera por las entrevistadas, quienes manifestaron que dicha tendencia puede contribuir al movimiento siempre que las marcas que la empleen, mantengan coherencia con sus políticas empresariales. Asimismo, la marca Sicurezza también fue calificada favorablemente.This study analizes the perception of feminist activists about the employment of the body positive concept as a tool of the femvertising for the launching of the Sicurezza swimwear collection of 2020. This is a study with qualitative methodology, naturalistic paradigm and a case study design. We analyzed the campaign of the launching of the Sicurezza swimwear collection of 2020, which used the body positive concept por their campaign posted on their Instagram platform. We interviewed 8 feminist activists who contribute to the movement in Peru thru poetry, books and social media. Some of them are part of a group, while others involve feminism as part of their job as professors. As a result, the femvertising trend is perceived in a good way by the interviewed, who manifested that the trend could contribute to the movement as long as the brands that use it, stay consistent with their politics. Also, Sicurezza was positively rated.
Tesis
3
Debonnaire, Mafalda Pinto de Lima. "Voke Swimwear : impacto de um novo segmento numa marca de vestuário, um caso prático." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14918.
Full textAbstract:
Mestrado em Ciências EmpresariaisA presente tese de final de mestrado pretende analisar a viabilidade do negócio da marca de vestuário de praia feminino VOKE Swimwear, que irá incluir um novo segmento (lingerie) e reforçar o seu negócio online, de forma a combater a sazonalidade do negócio. O estudo é composto por duas fases - uma primeira teórica e uma segunda fase prática. Através de uma abordagem teórica composta, em que se pretende aprofundar conceitos de empreendedorismo, negócio online e plano de negócio, cria-se uma base literária para a componente prática do presente estudo. Procurou-se estudar diversos autores conceituados nas suas áreas de atividade de forma a garantir validade teórica para os conceitos apresentados. A segunda fase do presente estudo é composta por um plano de negócios que traduz não só as atuais operações e características do negócio, mas também a possibilidade de integração do novo segmento de vestuário na oferta atual da marca. Em suma, tendo como suporte um inquérito realizado junto de uma amostra com caraterísticas semelhantes ao atual público-alvo da VOKE Swimwear e os resultados derivados de uma análise financeira, prova-se que existem condições para integrar o novo segmento, lingerie, aproveitando todas as sinergias inerentes ao atual negócio.
This master thesis aims to study the business?s viability of a women's swimwear brand - VOKE Swimwear -which will include a new segment (lingerie) and strengthen online business in order to combat the seasonality. The study is composed of two phases - a first theoretical and a second practical phase. Through a theoretical approach which aimes to deepen concepts of entrepreneurship, online business and business plans, a literary base for the practical component of the present study is created. It was study several authors in their areas of activity so as to guarantee theoretical validity for the presented concepts. The second phase of the present study is composed of a business plan that translates not only the current operations and characteristics of the business, but also the whole process of integrating the new segment into the current brand offering. It is also possible to understand how this segment attenuates the current sales pattern, marked by the high seasonality that a swimwear brand naturally has. In short, based on a survey carried out on a sample population with similar characteristics to the current target public of the brand and results derived from a financial analysis, it is proved that there are conditions to integrate the new segment in the brand taking advantage of all the synergies inherent to the business.
info:eu-repo/semantics/publishedVersion
4
Foster, Kelsey Elizabeth. "On Target? A Modified Grounded Theory Approach to Target's Blogger-aligned #NOFOMO Swimwear Campaign." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/77579.
Full textAbstract:
A modified grounded theory approach was used to analyze the 2016 Target #NOFOMO swimwear campaign in which Target partnered with top bloggers and social media influencers to promote their inclusive swimwear line. Public and public prioritization as well as message themes, message styles, and message consistency were analyzed in research questions one A through F. Relationship management theory emphasizes that the organization-public relationship is key to organizational success. Constructs of trust, openness, and transparency are important measures of this organization-public relationship. Thus, research question two analyzed the frequencies of these constructs in public commentary on Target and blogger related content. Findings indicate that there was overall campaign consistency in both message themes and message styles across Target, the bloggers, and their publics. Moreover, the campaign prioritized the social media platform Instagram and, in doing so, created an intentional online social community of strategic publics that helped facilitate trust between Target, the bloggers, and their publics. Trust was the most frequently used construct of relationship management theory in public commentary, transparency seemed to be assumed in trust, despite the low frequency findings. Target mainly prioritized small-bodied white models/bloggers despite the campaign's inclusive messages and the greater opportunities for public interaction when medium- and large-bodied, non-white models/bloggers were featured. Finally, campaign disclosure and disclosure placement by Target partners were inconsistent across social media platforms which remains troubling in light of FTC requirements and Word of Mouth Marketing Association (WOMMA) Code of Ethics guidelines.Master of Arts
5
Correia, Rita de Castro de Bragança Neiva. "O acordar de uma tradição como as artes tradições se podem manter nos dias de hoje." Master's thesis, Faculdade de Arquitectura de Lisboa, 2012. http://hdl.handle.net/10400.5/4696.
Full textAbstract:
Tese de Mestrado em Design de ModaEsta dissertação tem como tema os padrões das chitas de Alcobaça e a técnica de estampagem. Por interesse pessoal as chitas de Alcobaça foram a sua base primordial, por nelas existir uma forte ligação às tradições de Portugal e uma possibilidade de criar um padrão forte para a realização de uma colecção original composta por quatro coordenados (dois fatos de banho e dois biquínis). Para elaborar este trabalho houve não só que aprofundar os conhecimentos em relação às chitas de Alcobaça, às suas tradições e história, como também às técnicas existentes na área da estampagem. Só posteriormente ao estudo aprofundado sobre ambos os temas, e tendo em conta alguns factores importantes, foram então impressos os padrões em LYCRA, para iniciar a confecção das peças. Com a realização desta colecção pretende dar-se uma nova vida a uma tradição muito presente na sociedade portuguesa do século XX que se estava a perder, e reabilitar não só os padrões específicos como também a forma de os utilizar, adaptando tradições antigas às futuras necessidades da população.
ABSTRACT - The topic of this essay is the patterns of the ‘Chitas de Alcobaça’ and their printing technique. The study was based not only on a personal interest, but also on the existence of a strong connection to the Portuguese tradition of the ‘Chitas de Alcobaça’ and the opportunity to design strong patterns to create an original collection composed by four coordinates: two swimsuits and two bikinis. To elaborate this work I had to deepen the knowledge about the ‘Chitas de Alcobaça”, its traditions and history and their different techniques. Only after a study of these parts, the patterns were then printed in LYCRA in order to initiate the construction of the pieces. This collection pretends to give a new life to what it was a very strong tradition of the Portuguese society of the twentieth century. This tradition was loosing its importance, and it seems relevant to rehabilitate, not only the specific patterns, but also the way of using them, adapting the old traditions to the our future needs.
6
Collet, Jessica Andressa. "Método para a moda complementado por metodologias de design de produto : aplicação no desenvolvimento de produtos de moda praia para estomizadas." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/156920.
Full textAbstract:
Diversas vezes, como artifício de cura de algumas doenças do aparelho intestinal ou do trato urinário, um procedimento cirúrgico nomeado por estomia é uma técnica médica utilizada para manter o paciente em vida. Este procedimento acarreta em uma série de questões físicas e psicológicas para o estomizado, cuja falta de informação e de produtos modernos disponíveis no mercado podem agravar a situação. Através destas constatações, surgiu a intenção de criar produtos de moda, no segmento moda praia, para mulheres que passaram pela cirurgia em questão. Mas o intuito de desenvolvimento de tais produtos fez surgir, ainda, a constatação de outro problema: a carência de um método específico da moda que levasse em consideração as necessidades reais do usuário em questão. Enquanto as metodologias de design de produto têm focado no usuário, os métodos de projeto de moda costumam ignorar a pesquisa e as necessidades humanas, identificando o desenvolvimento com o estilo de quem o projeta. A possibilidade da constatação de necessidades reais do usuário, em projetos de moda, pode ser um caminho promissor se forem considerados os princípios do design. Sendo assim, o presente estudo teve como objetivo geral: desenvolver um método adaptado, embasado em métodos já consagrados do design e da moda, destinado para a criação de produtos de moda que possam atender às necessidades reais do usuário. Neste caso, para a criação de produtos no segmento moda praia que contemplem os anseios de mulheres com estoma. A criação e a aplicação da referida adaptação propiciou o desenvolvimento facilitado dos produtos pretendidos. Pretende-se que o método gerado seja válido para projetos de moda que, assim como este, possuam uma problemática bem definida e uma verificação de necessidade do usuário, assim como acontece nos projetos de design.In the curing process of many diseases of the intestinal or urinary system, several times a surgical procedure known as ostomy is the only way to keep the patient alive. This procedure includes a series of physical and psychological issues, whose the lack of information and modern products available on the market can aggravate the situation. Through these findings, the intention was to create fashion products, in the beachwear segment, for women with stoma. But the development of these products led to the discovery of another problem: the lack of a specific fashion method that takes into account the real needs of the user. While product design methodologies have focused on the user, fashion design methods have ignored research and human needs. So, the development is identified in the style of the designer. The possibility of verifying the user's real needs in fashion projects can be a promising way if the designer considers the principles of design. Therefore, the present study aimed to develop an adapted method, based on methods of design and fashion, aimed at the creation of fashion products that can meet the real needs of the user - in this case, for the creation of products in the beachwear segment that contemplate the desires of women with stoma. The creation and implementation of this adaptation has facilitated the further development of products. It was intended that the method created be valid for fashion projects that, like this one, have a well-defined problem and a user need, as well as in the design projects.
7
Chavez, Fernandez Morales Sandra Ximena. "El uso del femvertising para construir una imagen de marca y el backlash del público femenino centennial de Lima moderna. Caso Nuna Swimwear." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653574.
Full textAbstract:
A pesar de que toda estrategia publicitaria se enfoca en conseguir una reacción favorable de los consumidores hacia la marca, existe el riesgo de provocar consumer backlash cuando los consumidores no aceptan positivamente la acción publicitaria de esta. Por consiguiente, la imagen de marca se ve afectada cuando el público asocia ideas negativas con ella. El femvertising, a pesar de ser una estrategia publicitaria con fines positivos para la imagen femenina en la publicidad, puede generar backlash y dañar la imagen de marca. La presente investigación cualitativa busca analizar cómo puede el femvertising generar consumer backlash en el caso de Nuna Swimwear. Por medio de entrevistas al público objetivo y observación a las redes sociales en donde interactúan los usuarios y la marca.Despite the fact that any advertising strategy focuses on getting favorable consumer reaction, there is a risk of consumer backlash when consumers do not accept positively the brand's advertising action. Therefore, the brand image is affected when the public associates negative ideas with the brand. Femvertising, despite being an advertising strategy with positive purposes for female image in advertising, can cause backlash and damage the brand’s image. This qualitative research aims to analyze how femvertising can generate consumer backlash in Nuna Swimwear’s case, through interviews to the brand's target audience and observing the social networks where users and the brand interact.
Trabajo de investigación
8
Векліч, Анастасія, Олена Колосніченко, Калина Пашкевич, and Анастасія Юхимчук. "Екологічні підходи до дизайн-проектування одягу для плавання." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/17957.
Full textAbstract:
У роботі представлено результати проведеного аналізу сучасних виробників, що спеціалізуються на виготовленні одягу для плавання. Виділено бренди та стартапи, що дотримуються екологічних принципів проектування та виробництва. Визначено основні підходи до проектування та виробництва одягу для купання, які застосовуються брендами та стартапами для зменшення негативного впливу на навколишнє середовище.The paper presents the results of the analysis of modern manufacturers specializing in the manufacture of swimming clothing. Highlighted brands and startups that adhere to sustainable design and manufacturing principles. The main approaches to the design and production of swimwear have been identified, which are used by brands and startups to reduce their negative impact on the environment.
9
Mannerhill, Lizette, and Jenny Dahlstrand. ""We believe in healthy, no matter what body shape you have" : En kvalitativ textanalys av kvinnoframställningen på bikiniföretagets Elsa and Rose Swimwears Instagram." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43012.
Full textAbstract:
Syftet med studien är att genom en semiotiskt bildanalys och genusvetenskaplig ansats undersöka hur det kroppspositivistiska bikiniföretaget Elsa and Rose Swimwear framställer kvinnan i sin marknadsföring på Instagram. Då tidigare forskning kring kvinnlig framställning i reklam till stor del fokuserat på endast kroppsstorlek och attraktivitet har vi valt att inkludera analysverktyg som pose, gaze, samt etnicitet och hud. Detta för att bidra med ny kunskap om kvinnlig framställning inom reklam och sociala medier. Genom att studera sju bilder, som alla publicerades under 2018, på Elsa and Rose Swimwears Instagram-konto har vi undersökt hur kvinnan framställs, samt om och hur denna framställning av kvinnan skiljer sig från den normativa kvinnan som vanligtvis syns i media. Studiens resultat visar att ingen av de sju bilder som ingick i analysen demonstrerar “den perfekta kvinnan”, som vanligtvis syns i medier och reklamsammanhang. Ingen av kvinnorna i bilderna innehar alltså alla normativa attribut, som till exempel både en extremt smal kropp och perfekt hud. Bildernas huvudsakliga syfte är således inte att marknadsföra sina produkter med hjälp av normativa kvinnokroppar, utan att genom sin marknadsföring även sprida budskap om att alla kroppar är värda att synas i media, oavsett storlek, hudton och utseendemässiga attribut. Slutligen sänder kvinnorna huvudsakligen signaler av självsäkerhet och kontroll genom sina blickar och poseringar, vilket demonstrerar deras medvetenhet om åskådaren. Resultatet i den här studien visar således att det kroppspositivistiska bikiniföretaget Elsa and Rose Swimwears huvudsakliga framställning av kvinnan skiljer sig från den traditionella och normativa kvinnan som vanligtvis syns i media.The purpose of the study is to, through semiotic analysis and gender theory, investigate in which way the body-positive bikini company Elsa and Rose Swimwear is representing women in their Instagram marketing. Since earlier research on female representation in advertising is largely focused on body size and attractiveness, we have in this study chosen to include analysis tools such as pose, gaze, as well as ethnicity and skin. This will contribute to new knowledge on female representation in commercials and on social media. By studying seven images, all posted in 2018, on Elsa and Rose Swimwear's Instagram account, we have investigated how women are represented as well as whether and how this representation differs from the normative female image usually seen in media. The result of the study shows that none of the seven images included in the analysis display "the perfect woman" that is usually seen in media and advertising. None of the women in the pictures possess all the normative attributes, such as both an extremely thin body and perfect skin. We find that the main purpose of the images is not to for the company to market their products with normative women's bodies, but rather market their products while spreading a message saying that all bodies are worth being seen in media, regardless of size, skin tone and appearance. Finally, the women in the pictures communicate self-confidence and control through their gazes and poses, and therefore demonstrating their consciousness of the observer. The result of the study shows that the body-positive bikini company Elsa and Rose Swimwear's main representation of women differs from the traditional and normative female image.
10
Tran, Ngan, and Ebru Belul. "“Oh! I’m buying this bikini, it’ll fit perfectly when I’ve lost 2 kilos” : a study on how lingerie and swimwear companies influence consumers to buy their products." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17060.
Full textAbstract:
Approximately 50% of girls and young women are not satisfied with their bodies. A huge reason for this is the thin body ideal dominating today’s social media. Lingerie and swimwear companies like Victoria’s Secret, Hunkemöller and Triangl uses the thin body ideal in their social media marketing but do not get any consequences for it. Today’s generation Z have been affected a lot from this kind of marketing. The purpose of the study was to understand how it is possible that young women from generation Z are willing to buy products from the lingerie and swimwear industry, when most of the time these companies’ social media marketing have an unrealistic image of the perfect body. In order to fulfill the purpose, a qualitative strategy was conducted through the use of three different focus groups. In these interviews, fifteen young women discussed the Instagram pictures of Victoria’s Secret, Hunkemöller and Triangl. The conclusions of the study show how companies are using the thin body image in their marketing to influence young women from generation Z into wanting to buy their products. When companies use the stereotyped woman in their marketing, consumers would either want to resemble the models that are perceived as the female stereotype or be socially accepted by being thin. However, consumers could also want to be perceived in a certain way, that is the way of the stereotyped woman on social media. Therefore, the product is attractive for the consumers even though this situation can be understood as unethical.
11
Liu, Hsuan-Hao, and 劉軒豪. "Management Strategies in Taiwan Swimwear Industry- A Case Study of Aquanaut Swimwear." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/qgzh2s.
Full textAbstract:
碩士國立臺東大學
休閒事業管理碩士在職專班
104
The swimwear market of Taiwan has grown rapidly with the promotion of leisure activities and the implementation of swimming education in the past two decades. However, the market has reached saturation with the import of cheap products from China and the introduction of fast-fashion brands of the U.S. and Europe. The swimwear corporations in Taiwan now face a life or death situation. This study adopts Michael Porter’s “Five Forces Model” as well as “SWOT Analysis Model” to examine the key factors that affect Taiwan swimwear industry. Based on the findings, this study suggests several coping strategies for the corporations to become more competitive in Taiwan’s swimwear market.
12
Girão, Teresa Limpo de Lacerda Pestana. "Sustainable swimwear in Portugal : perceptions and purchase intentions." Master's thesis, 2020. http://hdl.handle.net/10400.14/29715.
Full textAbstract:
Sustainable products are a rising trend in Portugal since concerns about the environment have been increasing over the last years. The fashion industry did not let the opportunity escape, and over this year, the appearance of sustainable swimwear made of recycled or upcycled materials has boosted. Hence, the present dissertation aims to explore the Portuguese females’ perceptions and purchase intentions towards sustainable swimwear products. Thus, three research questions were answered: (1) Who is the consumer, (2) What are the main drivers that lead to intentions of purchase, and (3) What are the main barriers that prevent consumers from purchasing the product.
For this purpose, past literature was reviewed, and two methodologies were conducted: eight in-depth interviews and an online survey (418 participants). Results indicated that the Portuguese female consumer is a young adult, with high levels of education and with a monthly income between 1001€-1500€. Under a comparative analysis, the main drivers of purchase intentions found were knowledge about the environment, sustainable lifestyle, and psychographic factors. Lastly, the main barriers to the purchase were lack of information about the product, hard purchase access, and price.Produtos sustentáveis são uma tendência emergente em Portugal, desde o aumento das preocupações ambientais nos últimos anos. A indústria de moda não deixou escapar esta oportunidade e no último ano houve um reforço do aparecimento de biquínis sustentáveis feitos através de materiais reciclados ou reaproveitados. Desta maneira, o principal objetivo da presente dissertação é a exploração das perceções e intenções de compra da mulher portuguesa relativamente a biquínis sustentáveis. Assim, três questões de pesquisa foram respondidas: (1) Quem é a consumidora, (2) Quais são principais fatores que influenciam a intenção de compra e (3) Quais são as principais barreiras que fazem com que os consumidores não comprem o produto. Com este propósito, literatura sobre o tema foi revista e duas metodologias de pesquisa foram utilizadas: oito entrevistas e um questionário online (418 participantes). Os resultados indicam que a consumidora portuguesa é uma jovem adulta com um nível de educação elevado e um rendimento mensal entre 1001€-1500€. Através de uma análise comparativa, os principais fatores que influenciam a intenção de compra são o conhecimento sobre o meio ambiente, um estilo de vida sustentável e fatores psicográficos. Por último, as principais barreiras à compra identificadas foram a falta de informação acerca do produto, o difícil acesso à compra e o preço.
13
Oliveira, Vasco Neffe da Costa. "Development of a market study for the portuguese swimwear brand Guadalupissima." Master's thesis, 2021. http://hdl.handle.net/10400.14/35412.
Full textAbstract:
Guadalupissima is a Portuguese swimwear brand in its second year of operations. This paper aimed to provide three main insights for Guadalupissima: a better view of the Portuguese swimwear market and its consumers; insights into how Guadalupissima should invest its resources in social media marketing; and to discover what Guadalupissima’s potential customers are looking for in their swimwear. A survey was conducted to achieve these insights. The survey received 90 responses and through the use of descriptive statistics and hypotheses testing, significant conclusions were made based on the sample used. The study found that: consumer gender does not significantly affect yearly spending on swimwear; time spent on social media does not significantly affect how often consumers purchase through integrated social media marketplaces; and respondents preferred to see swimwear products displayed under a more professional lens. In-depth research into the Portuguese swimwear market was undertaken in order to provide a useful competitor analysis for Guadalupissima to consult as well as an evaluation of Guadalupissima’s accessible market in its next year of operations. Final recommendations were made for Guadalupissima to consider when formulating its business and marketing strategy within the context of the literature presented at the start of the paper.A Guadalupissima é uma marca portuguesa de biquínis a iniciar o seu segundo ano de operações. A presente tese teve como objetivo apresentar três pontos principais: aumentar o conhecimento do mercado de biquínis e fatos de banho Português; perceber em que elementos a Guadalupissima deve focar a sua estratégia de marketing em redes sociais; e descobrir que elementos procuram os potenciais consumidores da marca para os seus fatos de banho. Foi realizado um inquérito para obter estas informações. 90 respostas foram analisadas utilizando estatística descritiva e testes de hipóteses de maneira a chegar a conclusões relevantes. O estudo concluiu que: o sexo do consumidor não afeta a quantidade de dinheiro gasto em fatos de banho; o tempo gasto em redes sociais não afeta significativamente o comportamento do consumidor em relação a compras online através de mercados integrados em redes sociais; e 66% dos consumidores que responderam ao inquérito preferem ver produtos exibidos num caráter mais profissional. Foi realizado também um estudo de mercado aprofundado, com um foco nas principais empresas que virão a competir com a Guadalupissima, e também foi calculado o valor do mercado a que a Guadalupissima poderá ter acesso no seu próximo ano de operações. Recomendações finais foram feitas para a consideração da Guadalupissima nas suas estratégias de gestão e de marketing com base na literatura exposta no início da presente tese.
14
Salvador, Jaqueline Machado. "Desenvolvimento de uma estratégia de comunicação para a empresa Anjo d'Água Swimwear." Master's thesis, 2018. http://hdl.handle.net/10071/18602.
Full textAbstract:
A função de uma marca consiste em criar valor para o consumidor, mediante a garantia
de um desempenho padrão, a distinção face aos produtos concorrentes, a distinção social
conferida ao cliente e a criação de valor para a empresa, tudo isto se consegue e transmite
através da comunicação da marca ao consumidor (Ribeiro 2012).
A presente tese tem como principal objetivo analisar como promover marca Anjo d’água
swimwear junto dos consumidores de modo a aumentar a sua notoriedade. Para tal, é necessário
proceder-se à criação de um plano de comunicação para a empresa.
Tendo em vista a criação de um plano de comunicação para a empresa Anjo d’água
swimwear, os objetivos deste são os seguintes:
• Avaliar a notoriedade da marca junto dos consumidores;
• Identificar quais os principais concorrentes e as suas características;
• Desenvolver de um plano de comunicação para a marca.
Ao longo do projeto surgiram algumas limitações essencialmente devido à falta de
histórico da marca, contudo, através da presente tese, tendo por base o conjunto de ações de
comunicação propostas atendendo às características dos consumidores e à análise de mercado
realizada, a marca se possa relançar no mercado, de modo a criar notoriedade perante os
consumidores.The function of a solid brand is to create value for the consumer, by guaranteeing a standard performance, the distinction from competing products, the social distinction conferred on the customer and the creation of value for the company, all this is achieved and transmitted through the transmition of the brand to the consumer (Ribeiro 2012). The main purpose of this thesis is to analyze how to promote the brand Anjo d'água swimwear among consumers in order to increase their notoriety. To achieve this end, it is necessary to create a communication plan for the company. With a view to establish a communication plan for the company Anjo d'água swimwear, the objectives are: • Evaluate brand awareness among consumers; • Identify key competitors and their characteristics; • Create a communication plan for the brand. Throughout the project, some limitations have arisen essentially due to the lack of brand history, however, through the present thesis, based on the set of proposed communication actions taking into account the characteristics of the consumers and the market analysis carried out, the brand can be relaunched in the market, in order to create consumer awareness
15
Wu, SHIH-TING, and 吳詩婷. "Swimwear Design Inspired by "The Blue and White Porcelain of Yuan Dynasty"Study." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/85750928201349000976.
Full textAbstract:
碩士嶺東科技大學
流行設計系碩士班
104
Following research focuses mainly on the creation of swimwear. Inspired by the blue and white porcelain, we combine the external feature of it to create designer swimwear with oriental charm. Based on the composition of blue and white porcelain, fashion designer swimwear is created. According to literature reviews on blue and white porcelain, the methods of Habitual Domains are used, including Eight Expansion of Habitual Domains Methods and Nine Deep Wisdom of Philosophy. Therefore, oriental culture and western culture are well blended. To produce target printed cloth, computer graphic and printing technologies are used. To design the swimwear, the concept of porcelain is also elaborated. Eventually, six Chinese style swimwear works are presented, and they embody oriental aesthetics.
16
Paula, Leonor Forjaz de Lacerda Gomes de. "DCK Boardshorts : competitive advantage through hybrid strategy implementation in the Portuguese Swimwear Industry." Master's thesis, 2017. http://hdl.handle.net/10400.14/22029.
Full textAbstract:
The thesis hereby presented aims to analyze the implications and challenges faced by the Portuguese company DCK due to the implementation of a hybrid strategy and how it fits into future business plans. This case study enables students to apply fundamental frameworks and concepts of strategy to a real situation.
DCK is a Portuguese company that has been selling men's swimwear since 2009. The production takes place mostly in Portugal and is distinguished by offering a product that combines quality and variety at a low price. The business is growing and once established in the fashion industry, it requires a constant ability to accompany and adapt to the surrounding dynamic environment in order to ensure its expansion and success.
Thus, it focuses on the importance of simultaneously considering the company’s internal and external context and identifying the opportunities and threats of the market. This enables them to define its strategy and consequently to reach a competitive advantage.
This study allows a clearer understanding of the relationship between a company's resources and capabilities and its role in preventing competitors from replicating the business model.A presente tese pretende analizar as implicações e os desafios enfrentados pela empresa portuguesa DCK decorrentes da implementação de uma estratégia hibrída, e de que forma é que esta se enquadra nos planos futuros do negócio. Este estudo de caso possibilita aos alunos aplicar modelos e conceitos fundamentais de estratégia a uma situação real. DCK é uma empresa portuguesa que vende calções de banho para homem desde 2009. A produção ocorre maioritariamente em Portugal e distingue-se por oferecer um produto que combina qualidade e variedade a um preço baixo. O negócio encontra-se em crescimento e uma vez inserido na indústria da moda, requer uma capacidade constante de acompanhamento e adaptação ao ambiente dinâmico envolvente no sentido de assegurar a sua expansão e sucesso. Assim, foca a importância de considerar simultaneamente o contexto interno e externo da empresa e da identificação das oportunidades e ameaças do mercado, para a definição da sua estratégia e consequentemente, alcançar uma vantagem competitiva. Este estudo permite uma compreensão mais clara relativamente à relação entre os recursos e capacidades de uma empresa e o seu papel em evitar que os concorrentes repliquem o modelo de negócio.
17
Schwäble, Moritz Christoph. "Development of a market entry and marketing strategy for Germany : internationalization of the portuguese swimwear startup Turquesa Beach." Master's thesis, 2017. http://hdl.handle.net/10400.14/25374.
Full textAbstract:
Turquesa Beach an early startup for premium children swimwear wants to expand internationally to Germany. It sought the help from the master consulting project to analyze the swimwear market, assess the costs of entering, find the right marketing and entry strategy. The literature review analyzed the current state of the academic world on internationalization of new ventures and how networks affect the internationalization process. This is followed by current findings of researchers on digital marketing and the best practices. The analysis part characterizes the German swimwear market, compares different entry and marketing strategies. Based on the findings and the assessment of the firm, recommendations were drawn on how Turquesa Beach should proceed with its internationalization to Germany.A Turquesa Beach é uma start-up de fatos-de-banho premium para crianças que pretende expandir internacionalmente para a Alemanha. A empresa procurou a ajuda do consultor de forma a analisar o mercado de fatos-de-banho, calcular os custos de entrada e ainda encontrar as melhores estratégias de marketing para entrar no mercado. A revisão de literatura analisou os atuais pontos de vista do mundo académico em relação à internacionalização de start-ups, assim como possíveis ações que afetam o processo de internacionalização. De seguida, as conclusões e estratégias seguidas pelos autores dos artigos são apresentadas, particularmente tendo em conta marketing digital. No seguinte capítulo, é conduzida uma análise que caracteriza o mercado alemão, assim como diversos modos de entrada e estratégias de marketing são comparados. No último capítulo, de acordo com toda a análise previamente feita, conclusões e recomendações em relação à entrada da Turquesa Beach no mercado alemão serão escritas.
18
Sutherland, Beverley. "Converging technologies : the integration of manual design skills in pattern technology within a virtual learning environment (VLE) for South African design students, with particular reference to swimwear." Thesis, 2004. http://hdl.handle.net/10321/2889.
Full textAbstract:
Submitted in partial fulfillment of the requirements for the Degree of Master of Technology: Fashion, Durban Institute of Technology, 2004.This investigation focuses on the research and development of a Virtual Learning Environment (VLE) on CD-ROM to prepare Fashion students for a digitally-based industry.
M