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Dissertations / Theses on the topic 'Swimwear'

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1

Lloyd, Kate Georgina. "An investigation into the potential for thermochromic colorant application in women's swimwear." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/an-investigation-into-the-potential-for-thermochromic-colorant-application-in-womens-swimwear(e42837b2-615b-4aad-a33a-4b79220cda0b).html.

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In this study the potential use of thermochromic colorants in swimwear garments was investigated and the effectiveness of a colour transition in and out of water as a result of changes in temperature assessed. This project considers the use of thermochromic colorants for end use application in Speedo brand swimsuits for women and the opportunity for producing multiple colour transitions or even changes in design pattern. Prior to the application of thermochromic colorants to swimwear, a number of factors must be considered, most importantly, the colorimetric properties and fastness properties
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Golac, Zamora Gianella Bessy. "Percepción feminista del uso de body positive en la femvertising: sicurezza swimwear 2020." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655967.

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El presente estudio analiza la percepción de activistas feministas sobre el empleo del body positive como herramienta de femvertising para el lanzamiento de Sicurezza swimwear 2020. Se empleó metodología cualitativa, paradigma naturalista y diseño de estudio de caso. Se analizó la campaña del lanzamiento de la línea swimwear 2020 de Sicurezza, la cual empleó el movimiento de body positive en la campaña posteada en su plataforma de Instagram. Se entrevistaron a 8 activistas feministas quienes contribuyen al movimiento en Perú a través de poesías, libros y redes sociales. Algunas de ellas perten
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Debonnaire, Mafalda Pinto de Lima. "Voke Swimwear : impacto de um novo segmento numa marca de vestuário, um caso prático." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14918.

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Mestrado em Ciências Empresariais<br>A presente tese de final de mestrado pretende analisar a viabilidade do negócio da marca de vestuário de praia feminino VOKE Swimwear, que irá incluir um novo segmento (lingerie) e reforçar o seu negócio online, de forma a combater a sazonalidade do negócio. O estudo é composto por duas fases - uma primeira teórica e uma segunda fase prática. Através de uma abordagem teórica composta, em que se pretende aprofundar conceitos de empreendedorismo, negócio online e plano de negócio, cria-se uma base literária para a componente prática do presente estudo. Procu
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Foster, Kelsey Elizabeth. "On Target? A Modified Grounded Theory Approach to Target's Blogger-aligned #NOFOMO Swimwear Campaign." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/77579.

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A modified grounded theory approach was used to analyze the 2016 Target #NOFOMO swimwear campaign in which Target partnered with top bloggers and social media influencers to promote their inclusive swimwear line. Public and public prioritization as well as message themes, message styles, and message consistency were analyzed in research questions one A through F. Relationship management theory emphasizes that the organization-public relationship is key to organizational success. Constructs of trust, openness, and transparency are important measures of this organization-public relationship. Thu
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Correia, Rita de Castro de Bragança Neiva. "O acordar de uma tradição como as artes tradições se podem manter nos dias de hoje." Master's thesis, Faculdade de Arquitectura de Lisboa, 2012. http://hdl.handle.net/10400.5/4696.

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Tese de Mestrado em Design de Moda<br>Esta dissertação tem como tema os padrões das chitas de Alcobaça e a técnica de estampagem. Por interesse pessoal as chitas de Alcobaça foram a sua base primordial, por nelas existir uma forte ligação às tradições de Portugal e uma possibilidade de criar um padrão forte para a realização de uma colecção original composta por quatro coordenados (dois fatos de banho e dois biquínis). Para elaborar este trabalho houve não só que aprofundar os conhecimentos em relação às chitas de Alcobaça, às suas tradições e história, como também às técnicas existent
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Collet, Jessica Andressa. "Método para a moda complementado por metodologias de design de produto : aplicação no desenvolvimento de produtos de moda praia para estomizadas." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2016. http://hdl.handle.net/10183/156920.

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Diversas vezes, como artifício de cura de algumas doenças do aparelho intestinal ou do trato urinário, um procedimento cirúrgico nomeado por estomia é uma técnica médica utilizada para manter o paciente em vida. Este procedimento acarreta em uma série de questões físicas e psicológicas para o estomizado, cuja falta de informação e de produtos modernos disponíveis no mercado podem agravar a situação. Através destas constatações, surgiu a intenção de criar produtos de moda, no segmento moda praia, para mulheres que passaram pela cirurgia em questão. Mas o intuito de desenvolvimento de tais produ
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Chavez, Fernandez Morales Sandra Ximena. "El uso del femvertising para construir una imagen de marca y el backlash del público femenino centennial de Lima moderna. Caso Nuna Swimwear." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/653574.

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A pesar de que toda estrategia publicitaria se enfoca en conseguir una reacción favorable de los consumidores hacia la marca, existe el riesgo de provocar consumer backlash cuando los consumidores no aceptan positivamente la acción publicitaria de esta. Por consiguiente, la imagen de marca se ve afectada cuando el público asocia ideas negativas con ella. El femvertising, a pesar de ser una estrategia publicitaria con fines positivos para la imagen femenina en la publicidad, puede generar backlash y dañar la imagen de marca. La presente investigación cualitativa busca analizar cómo puede el fem
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Векліч, Анастасія, Олена Колосніченко, Калина Пашкевич та Анастасія Юхимчук. "Екологічні підходи до дизайн-проектування одягу для плавання". Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/17957.

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У роботі представлено результати проведеного аналізу сучасних виробників, що спеціалізуються на виготовленні одягу для плавання. Виділено бренди та стартапи, що дотримуються екологічних принципів проектування та виробництва. Визначено основні підходи до проектування та виробництва одягу для купання, які застосовуються брендами та стартапами для зменшення негативного впливу на навколишнє середовище.<br>The paper presents the results of the analysis of modern manufacturers specializing in the manufacture of swimming clothing. Highlighted brands and startups that adhere to sustainable design and
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Mannerhill, Lizette, and Jenny Dahlstrand. ""We believe in healthy, no matter what body shape you have" : En kvalitativ textanalys av kvinnoframställningen på bikiniföretagets Elsa and Rose Swimwears Instagram." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-43012.

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Syftet med studien är att genom en semiotiskt bildanalys och genusvetenskaplig ansats undersöka hur det kroppspositivistiska bikiniföretaget Elsa and Rose Swimwear framställer kvinnan i sin marknadsföring på Instagram. Då tidigare forskning kring kvinnlig framställning i reklam till stor del fokuserat på endast kroppsstorlek och attraktivitet har vi valt att inkludera analysverktyg som pose, gaze, samt etnicitet och hud. Detta för att bidra med ny kunskap om kvinnlig framställning inom reklam och sociala medier. Genom att studera sju bilder, som alla publicerades under 2018, på Els
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Tran, Ngan, and Ebru Belul. "“Oh! I’m buying this bikini, it’ll fit perfectly when I’ve lost 2 kilos” : a study on how lingerie and swimwear companies influence consumers to buy their products." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-17060.

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Approximately 50% of girls and young women are not satisfied with their bodies. A huge reason for this is the thin body ideal dominating today’s social media. Lingerie and swimwear companies like Victoria’s Secret, Hunkemöller and Triangl uses the thin body ideal in their social media marketing but do not get any consequences for it. Today’s generation Z have been affected a lot from this kind of marketing. The purpose of the study was to understand how it is possible that young women from generation Z are willing to buy products from the lingerie and swimwear industry, when most of the time t
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11

Liu, Hsuan-Hao, and 劉軒豪. "Management Strategies in Taiwan Swimwear Industry- A Case Study of Aquanaut Swimwear." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/qgzh2s.

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碩士<br>國立臺東大學<br>休閒事業管理碩士在職專班<br>104<br>The swimwear market of Taiwan has grown rapidly with the promotion of leisure activities and the implementation of swimming education in the past two decades. However, the market has reached saturation with the import of cheap products from China and the introduction of fast-fashion brands of the U.S. and Europe. The swimwear corporations in Taiwan now face a life or death situation. This study adopts Michael Porter’s “Five Forces Model” as well as “SWOT Analysis Model” to examine the key factors that affect Taiwan swimwear industry. Based on the findings
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12

Girão, Teresa Limpo de Lacerda Pestana. "Sustainable swimwear in Portugal : perceptions and purchase intentions." Master's thesis, 2020. http://hdl.handle.net/10400.14/29715.

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Sustainable products are a rising trend in Portugal since concerns about the environment have been increasing over the last years. The fashion industry did not let the opportunity escape, and over this year, the appearance of sustainable swimwear made of recycled or upcycled materials has boosted. Hence, the present dissertation aims to explore the Portuguese females’ perceptions and purchase intentions towards sustainable swimwear products. Thus, three research questions were answered: (1) Who is the consumer, (2) What are the main drivers that lead to intentions of purchase, and (3) What are
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13

Oliveira, Vasco Neffe da Costa. "Development of a market study for the portuguese swimwear brand Guadalupissima." Master's thesis, 2021. http://hdl.handle.net/10400.14/35412.

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Guadalupissima is a Portuguese swimwear brand in its second year of operations. This paper aimed to provide three main insights for Guadalupissima: a better view of the Portuguese swimwear market and its consumers; insights into how Guadalupissima should invest its resources in social media marketing; and to discover what Guadalupissima’s potential customers are looking for in their swimwear. A survey was conducted to achieve these insights. The survey received 90 responses and through the use of descriptive statistics and hypotheses testing, significant conclusions were made based on the samp
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14

Salvador, Jaqueline Machado. "Desenvolvimento de uma estratégia de comunicação para a empresa Anjo d'Água Swimwear." Master's thesis, 2018. http://hdl.handle.net/10071/18602.

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A função de uma marca consiste em criar valor para o consumidor, mediante a garantia de um desempenho padrão, a distinção face aos produtos concorrentes, a distinção social conferida ao cliente e a criação de valor para a empresa, tudo isto se consegue e transmite através da comunicação da marca ao consumidor (Ribeiro 2012). A presente tese tem como principal objetivo analisar como promover marca Anjo d’água swimwear junto dos consumidores de modo a aumentar a sua notoriedade. Para tal, é necessário proceder-se à criação de um plano de comunicação para a empresa. Tendo em vista a criaçã
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15

Wu, SHIH-TING, and 吳詩婷. "Swimwear Design Inspired by "The Blue and White Porcelain of Yuan Dynasty"Study." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/85750928201349000976.

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碩士<br>嶺東科技大學<br>流行設計系碩士班<br>104<br>Following research focuses mainly on the creation of swimwear. Inspired by the blue and white porcelain, we combine the external feature of it to create designer swimwear with oriental charm. Based on the composition of blue and white porcelain, fashion designer swimwear is created. According to literature reviews on blue and white porcelain, the methods of Habitual Domains are used, including Eight Expansion of Habitual Domains Methods and Nine Deep Wisdom of Philosophy. Therefore, oriental culture and western culture are well blended. To produce target prin
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Paula, Leonor Forjaz de Lacerda Gomes de. "DCK Boardshorts : competitive advantage through hybrid strategy implementation in the Portuguese Swimwear Industry." Master's thesis, 2017. http://hdl.handle.net/10400.14/22029.

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The thesis hereby presented aims to analyze the implications and challenges faced by the Portuguese company DCK due to the implementation of a hybrid strategy and how it fits into future business plans. This case study enables students to apply fundamental frameworks and concepts of strategy to a real situation. DCK is a Portuguese company that has been selling men's swimwear since 2009. The production takes place mostly in Portugal and is distinguished by offering a product that combines quality and variety at a low price. The business is growing and once established in the fashion industry,
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Schwäble, Moritz Christoph. "Development of a market entry and marketing strategy for Germany : internationalization of the portuguese swimwear startup Turquesa Beach." Master's thesis, 2017. http://hdl.handle.net/10400.14/25374.

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Turquesa Beach an early startup for premium children swimwear wants to expand internationally to Germany. It sought the help from the master consulting project to analyze the swimwear market, assess the costs of entering, find the right marketing and entry strategy. The literature review analyzed the current state of the academic world on internationalization of new ventures and how networks affect the internationalization process. This is followed by current findings of researchers on digital marketing and the best practices. The analysis part characterizes the German swimwear market, compare
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Sutherland, Beverley. "Converging technologies : the integration of manual design skills in pattern technology within a virtual learning environment (VLE) for South African design students, with particular reference to swimwear." Thesis, 2004. http://hdl.handle.net/10321/2889.

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Submitted in partial fulfillment of the requirements for the Degree of Master of Technology: Fashion, Durban Institute of Technology, 2004.<br>This investigation focuses on the research and development of a Virtual Learning Environment (VLE) on CD-ROM to prepare Fashion students for a digitally-based industry.<br>M
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