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1

Lupane, P. B. "SWOC Analysis of Kirana Shops." Shanlax International Journal of Commerce 7, no. 3 (2019): 39–42. http://dx.doi.org/10.34293/commerce.v7i3.574.

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The private village shops are the backbone of rural retail marketing. Private retail shops are ideal agencies for village distribution. There are around 2 million sales outlets at the retail level in rural India. One retail shop is serving around 600 families in the rural retail marketing. The retailer to consumer ratio has been very low with many such shops often located close to people residence, near to home and at the corner of the street, thus making location and convenience a major factor for their popularity. Kirana shop is one of the easiest ways to generate self- employment as it requ
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Asha Bavarava. "SWOC Analysis of Online Education." IAAR Journal of Education - ISSN: 2583-6846 Peer-Reviewed Journal 4, no. 2 (2022): 163–69. http://dx.doi.org/10.58213/education.v4i2.52.

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Almost every element of life has been touched by technology, including schooling. Teachers' and students' responsibilities are starting to shift due to technology. Additionally, it opens up a lot of chances for both instructors and students. Technology is a powerful tool that has the potential to aid and improve education in a variety of different ways. For example, technology may make it easier for teachers to design lesson plans and open up new pathways for individual and group learning. Technology has increased communication and teamwork opportunities as well. Therefore, it is hardly unexpe
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Nimbolkar, V. R. "ZOMATO: SWOC Analysis and Marketing Mix Strategies." Journal of Research & Development 15, no. 1 (2023): 125–30. https://doi.org/10.5281/zenodo.7631524.

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Digital technology has increased the use of creativity while altering existing industries. The international growth of the online industry has had an impact on the Indian economy. The food industry has embraced an e-commerce infrastructure as a result of digitization, allowing clients to place orders via mobile apps and have meals delivered to their homes. Zomato is a famous app that offers an online food delivery service that allows users to discover new eateries.. This research looks into Zomato's marketing mix, positioning tactics, competitive landscape, and SWOC analysis. The entire re
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Padma, SR, and T. Rathakrishnan. "SWOC Analysis on Precision Farming System." Journal of Global Communication 6, no. 2 (2013): 96. http://dx.doi.org/10.5958/j.0976-2442.6.2.015.

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Kumar C.R, Sharath, and Praveena K.B. "SWOT ANALYSIS." International Journal of Advanced Research 11, no. 09 (2023): 744–48. http://dx.doi.org/10.21474/ijar01/17584.

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SWOT Analysis is an analysis method used to evaluate the Strengths, Weaknesses, Opportunities and Threats involved in an organization, a plan, a project, a program, a person or any kind of business activities. SWOT Analysis is the most commonly used strategic planning tool to access the Internal and External factors of any organization. This is considered as an effective framework plan and mange the organizational resource to achieve certain goals in a specific period of time. The purpose of the implementing SWOT analysis in an organization is to formulate the strategy of business based on exi
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Sreeramana, Aithal, and Kumar P. M. Suresh. "Applying SWOC Analysis to an Institution of Higher Education." International Journal of Management, IT and Engineering (IJMIE) 5, no. 7 (2015): 231–47. https://doi.org/10.5281/zenodo.163425.

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SWOC Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates. SWOC is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment. It views all positive and negative factors inside and outside the firm that affec
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Pandi, Dr G. Ramesh. "SWOT Analysis of Joint Liability Group." International Journal of Psychosocial Rehabilitation 24, no. 5 (2020): 1872–77. http://dx.doi.org/10.37200/ijpr/v24i5/pr201860.

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8

Kumar, Parveen, and M. S. Nain M.S. Nain. "Agriculture in India: A SWOT analysis." Indian Journal of Applied Research 3, no. 7 (2011): 4–6. http://dx.doi.org/10.15373/2249555x/july2013/2.

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9

Unrein, Daniel. "Die SWOT-Analyse." WiSt - Wirtschaftswissenschaftliches Studium 42, no. 9 (2013): 516–19. http://dx.doi.org/10.15358/0340-1650_2013_9_516.

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Anthony, Inger. "SWOT Self-analysis." Nurse Educator 41, no. 3 (2016): 138. http://dx.doi.org/10.1097/nne.0000000000000265.

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Xing, Kewen. "Pfizer SWOT Analysis." Highlights in Business, Economics and Management 10 (May 9, 2023): 449–58. http://dx.doi.org/10.54097/hbem.v10i.8138.

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Starting from 2020, the world has been changed by the COVID-19 pandemic, a highly contagious virus that hit the world with many lives lost and the economy disrupted. This article analyzed Pfizer as the global leading pharmaceutical company, and a giant in biopharma, which demonstrated huge success in the pandemic with its famous COVID-19 vaccine “Comirnaty” and its oral anti-COVID drug, “Paxlovid”. The SWOT analysis helped to better understand Pfizer’s business position and its strength, weakness, opportunities, and threats. Thus we can have a more comprehensive view of Pfizer's business and i
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Ghazinoory, S., A. Esmail Zadeh, and A. Memariani. "Fuzzy SWOT analysis." Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology 18, no. 1 (2007): 99–108. https://doi.org/10.3233/ifs-2007-00334.

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S Amonkar, Rajesh. "SWOC Analysis of Heritage Tourism Marketing in Pune City: An Exploratory Study." International Journal of Science and Research (IJSR) 10, no. 7 (2021): 495–99. https://doi.org/10.21275/sr21707185134.

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14

Natalya, K. Denyk Anissa, and I. Wayan Eka Sudarmawan. "Analisis Strategi Alternatif Bisnis berdasarkan Analisa SWOT." Jurnal Ilmiah Pariwisata dan Bisnis 3, no. 5 (2024): 779–88. http://dx.doi.org/10.22334/paris.v3i5.791.

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Penelitian ini mangulas tentang Analisis Strategi Alternatif Bisnis berdasarkan Analisa SWOT Studi Permasalahan pada Vue Beach Club Bali. Tujuan penelitian ini ialah untuk menganalisis faktor IFAS dan EFAS dengan memakai analisis SWOT di Vue Beach Club Bali. Jenis data yang digunakan ialah data kualitatif dan kuantitatif. Metode analisis data yang digunakan ialah metode deskriptif kualitatif, analisis SWOT, IFAS, EFAS, kuadran, dan matriks SWOT. Bersumber pada hasil dari analisis SWOT, hasil dari analisis IFAS dan EFAS di Vue Beach Club Bali merupakan terletak pada koordinat X= 0.77 serta koor
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Namboothiripad, P. "An Impact Study on Organic Agriculture - SWOC Analysis." Indian Journal of Pure & Applied Biosciences 9, no. 1 (2021): 92–98. http://dx.doi.org/10.18782/2582-2845.8533.

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Jha, Shruti. "Role of Technology in Medical Education: SWOC Analysis." SBV Journal of Basic, Clinical and Applied Health Science 5, no. 1 (2022): 19–21. http://dx.doi.org/10.5005/jp-journals-10082-03131.

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C, Dhivya, Arunkumar R, Murugan PP, and M. Senthilkumar. "Drone Technology in Agricultural Practices: A SWOC Analysis." Journal of Scientific Research and Reports 30, no. 11 (2024): 626–35. http://dx.doi.org/10.9734/jsrr/2024/v30i112590.

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Drone technology, also known as Unmanned Aerial Systems (UAS), is transforming modern agriculture by introducing precision farming techniques that enhance crop monitoring, resource management, and sustainability. By providing real-time data on plant health, soil conditions, and irrigation needs, drones enable farmers to make informed decisions that optimize yields while reducing input costs. In India, the rapid growth of the drone sector highlights its increasing importance in addressing challenges such as labor shortages, water scarcity, and the need for more sustainable farming practices. Th
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Nuwaylati, Dena, Basmah Eldakhakhny, Abdulhadi Bima, Hussein Sakr, and Ayman Elsamanoudy. "Low-Carbohydrate High-Fat Diet: A SWOC Analysis." Metabolites 12, no. 11 (2022): 1126. http://dx.doi.org/10.3390/metabo12111126.

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Insulin resistance (IR) plays a role in the pathogenesis of many diseases, such as type 2 diabetes mellitus, cardiovascular disease, non-alcoholic fatty liver disease, obesity, and neurodegenerative diseases, including Alzheimer’s disease. The ketogenic diet (KD) is a low-carbohydrate/high-fat diet that arose in the 1920s as an effective treatment for seizure control. Since then, the KD has been studied as a therapeutic approach for various IR-related disorders with successful results. To date, the use of the KD is still debatable regarding its safety. Some studies have acknowledged its useful
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Raghavendra, Holla. "A STUDY ON SWOC ANALYSIS OF RELIANCE JIO." International Journal of Engineering Research and Modern Education 2, no. 1 (2017): 42–47. https://doi.org/10.5281/zenodo.400624.

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Reliance Jio Infocomm Limited, started business as Jio, is a LTE type of mobile network operator in India. It is a subsidiary fully owned by Reliance Industries.Its headquarters situated in Navi Mumbai, Maharashtra; it provides wireless 4G LTE service network without 2G or 3G based services and it’s became countries first 100% VoLTE operator, plus it covers nearly 22 telecom circles coverage in India. Jio's partners and employees enjoyed services of first beta-launched to on 27 December 2015 on the eve of 83rd birth anniversary of late Dhirubhai Ambani, founder of Reliance Industries, and late
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Nigel, Barreto, and Mayya Sureshramana. "SWOC Analysis of Marriott International- A Case Study." International Journal of Case Studies in Business, IT, and Education (IJCSBE) 6, no. 2 (2023): 877–89. https://doi.org/10.5281/zenodo.7509528.

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<strong>Purpose: </strong><em>Hospitality is an amazing concept followed throughout the world. It is the method in which we welcome guests and visitors, whether domestic or foreign, through generosity and entertainment. The hospitality Industry in India is growing at an exponential rate. It is a major source of nationwide income generation and has incredible and overwhelming scope for growth in the future. Undoubtedly this industry is one of huge profit-making which accounts for over 8 percent of the employment generation, creating a huge amount of jobs throughout our great nation. This indust
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Kaur, Ramanpreet. "SWOT Analysis of Health Literacy in India." International Journal of Healthcare Education & Medical Informatics 04, no. 02 (2017): 28–31. http://dx.doi.org/10.24321/2455.9199.201711.

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22

Bindu, T. Hima, Dr S. E. V. Subrahmanyam Dr.S.E.V.Subrahmanyam, and Dr M. S. Bhat Dr. M. S. Bhat. "Swot Analysis of Dairy Industry in India." International Journal of Scientific Research 3, no. 1 (2012): 249–51. http://dx.doi.org/10.15373/22778179/jan2014/81.

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Uniyal, Mahesh, Dr Rakesh Kumar Dhodi, Dr Rashmi Dhodi, and Swati Sharma. "SWOT Analysis of Indian Medical Tourism Industry." Paripex - Indian Journal Of Research 3, no. 2 (2012): 299–300. http://dx.doi.org/10.15373/22501991/feb2014/103.

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24

Dsouza, Prima Frederick, and K. Parappagoudar Sachin. "SWOC ANALYSIS OF ZOMATO – A CASE OF ONLINE FOOD DELIVERY SERVICES." International Research Journal of Modernization in Engineering Technology and Science 3, no. 3 (2021): 537–44. https://doi.org/10.5281/zenodo.4730301.

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The advent of digital technologies has increased the use of creativity and has reshaped the existing markets. The worldwide boom in the digital industry has influenced the Indian economy. With digitalization, the food industry has adopted an e-commerce platform for the customers to place an order through mobile-based apps and get delivery of food at their doorsteps. Among many such service providers, Zomato is the most popular apps providing an online food delivery service to explore restaurants to the customers. This study analyses the marketing mix, positioning strategies, competitive and SW
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Yuliatin Ali Syamsiah, Dwi Sukma Donoriyanto, and Isna Nugraha. "Analisis Resiko Pada UMKM XYZ Menggunakan Analisa Swot." Student Scientific Creativity Journal 1, no. 6 (2024): 425–40. http://dx.doi.org/10.55606/sscj-amik.v2i1.2798.

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This research aims to conduct risk analysis on Micro, Small and Medium Enterprises (MSMEs) with a case study on XYZ MSMEs using the SWOT analysis method. Risk analysis is crucial in identifying internal and external factors that can affect business continuity. By applying the SWOT approach, this research evaluates the strengths, weaknesses, opportunities and threats faced by XYZ MSMEs. By identifying these factors, this research provides a holistic picture of the internal and external conditions of XYZ MSMEs and the risks that may arise. The SWOT method is used as a tool to formulate an effect
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Pongener, Bendangjungla, and Amod Sharma. "Constraints Faced By the Fishery Enterprises: A SWOC Analysis." International Journal of Current Microbiology and Applied Sciences 7, no. 05 (2018): 1595–603. http://dx.doi.org/10.20546/ijcmas.2018.705.189.

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Virgana, Virgana, and Merry Lapasau. "ENHANCING STRATEGIC PLANNING OF SCHOOL PROGRAM THROUGH SWOC ANALYSIS." Malaysian Online Journal of Educational Management 7, no. 2 (2019): 1–26. http://dx.doi.org/10.22452/mojem.vol7no2.1.

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Virgana, Virgana, and Merry Lapasau. "ENHANCING STRATEGIC PLANNING OF SCHOOL PROGRAM THROUGH SWOC ANALYSIS." Malaysian Online Journal of Educational Management 7, no. 2 (2019): 1–26. http://dx.doi.org/10.22452/mojem/vol7no2.1.

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PK, Raghavendra, and Ganapathy MS. "A comprehensive SWOC analysis of piggery enterprise in Bengaluru." International Journal of Agriculture Extension and Social Development 7, no. 7S (2024): 24–29. http://dx.doi.org/10.33545/26180723.2024.v7.i7sa.765.

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Singh, Dr Anjali, and Dr Urvashi Sharma. "An Empirical Study on International Surajkund Fair: Swoc Analysis." Effulgence-A Management Journal 22, no. 1 (2024): 92–99. http://dx.doi.org/10.33601/effulgence.rdias/v22/i1/2024/92-99.

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Старшинова, Татьяна Александровна, and Наталья Ивановна Роговская. "SWOT ANALYSIS: THE TECHNIQUE." Вестник Тверского государственного университета. Серия: Экономика и управление, no. 4(52) (December 23, 2020): 62–71. http://dx.doi.org/10.26456/2219-1453/2020.4.062-071.

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В статье представлен наиболее распространенный метод анализа - SWOT-анализ, позволяющий предприятию проанализировать состояние внешней и внутренней среды, выявить возможности и угрозы, свои сильные и слабые стороны. Одновременно он дает возможность разработать мероприятия, позволяющие предприятию адаптироваться к изменениям среды. Рассмотрен один из подходов к проведению SWOT-анализа. Цель статьи - представить уточненную методику проведения SWOT-анализа посредством использования результатов нескольких методов изучения среды, что даст возможность получить конкретный рабочий план действия предпр
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Manic, Slavica. "Economics Imperialism: SWOT Analysis." Asian Economic and Financial Review 6, no. 3 (2016): 151–61. http://dx.doi.org/10.18488/journal.aefr/2016.6.3/102.3.151.161.

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Sawant, Sarika. "SWOT Analysis of Dabbawalla's." Prabandhan: Indian Journal of Management 3, no. 11 (2010): 38. http://dx.doi.org/10.17010/pijom/2010/v3i11/61182.

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Puyt, Richard, Finn Birger Lie, Frank Jan De Graaf, and Celeste P. M. Wilderom. "Origins of SWOT Analysis." Academy of Management Proceedings 2020, no. 1 (2020): 17416. http://dx.doi.org/10.5465/ambpp.2020.132.

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Vaidya, Shubhangi. "SWOT ANALYSIS OF ERICULURE." International Journal of Research -GRANTHAALAYAH 3, no. 9SE (2015): 1–4. http://dx.doi.org/10.29121/granthaalayah.v3.i9se.2015.3179.

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The reduction of rural poverty continues to be a paramount goal of the developing countries like India. So far various strategies (Sericulture is most appropriate out of them) have been pursued to address this concern and the rural employment creation is one of the major aspects. In India Sericulture is essentially village based industry providing employment to a sizable section of a population. Sericulture is not only a traditional, but also a living culture. It is an agro based labour intensive and commercially attractive economic activity falling under the cottage and small scale sector. In
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Sincy, P. "SWOT Analysis in Nursing." International Journal of Nursing Care 4, no. 1 (2016): 34. http://dx.doi.org/10.5958/2320-8651.2016.00008.9.

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37

Piercy, Nigel, and William Giles. "Making SWOT Analysis Work." Marketing Intelligence & Planning 7, no. 5/6 (1989): 5–7. http://dx.doi.org/10.1108/eum0000000001042.

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38

Sigurðsson, Kjartan, Grétar Þór Eyþórsson, and Helga Kristjánsdóttir. "DIGITAL CURRENCIES, SWOT ANALYSIS." Baltic Journal of Economic Studies 9, no. 3 (2023): 1–9. http://dx.doi.org/10.30525/2256-0742/2023-9-3-1-9.

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Abstract. The paper highlights the increased international trade and discussion in recent years of digital currencies, also known as virtual currencies or cryptocurrencies, including the bilateral trade coin bitcoin (BTC). Scholars have emphasised the need to consider different preconditions, focusing primarily on domestic perspectives of payment intermediation within individual countries. The inclusion of digital currencies in global trade is motivated by the recognition that time is playing an increasingly important role in trade dynamics. Scholars have presented arguments on the potential i
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Xie, Xinxuan. "SWOT Analysis of PepsiCo." Highlights in Business, Economics and Management 24 (January 22, 2024): 1314–23. http://dx.doi.org/10.54097/xccrpq67.

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This paper demonstrates a comprehensive SWOT analysis of PepsiCo, which is one of the most prominent beverage companies in the world. SWOT analysis is a strategic tool to profile an organization from four aspects: strength, weakness, opportunity and threat. The paper aims to present PepsiCo's current situation in the market with more clarity, including financial statement analysis and competitive factors. The financial statements include total revenue, gross profit, total cost, total assets from 2019-2022, as well as calculations of growth rate of gross profit, growth rate of total cost, cash
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Shubhangi, Vaidya. "SWOT ANALYSIS OF ERICULURE." International Journal of Research - GRANTHAALAYAH 3, no. 9 (Special Edition) (2017): 1–4. https://doi.org/10.5281/zenodo.848592.

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The reduction of rural poverty continues to be a paramount goal of the developing countries like India. So far various strategies (Sericulture is most appropriate out of them) have been pursued to address this concern and the rural employment creation is one of the major aspects. In India Sericulture is essentially village based industry providing employment to a sizable section of a population. Sericulture is not only a traditional, but also a living culture. It is an agro based labour intensive and commercially attractive economic activity falling under the cottage and small scale sector. In
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Vaněk, Michal, Milan Mikoláš, and Kateřina Žváková. "Evaluation Methods of Swot Analysis / Metody Vyhodnocení Swot Analýzy." GeoScience Engineering 58, no. 2 (2012): 23–31. http://dx.doi.org/10.2478/gse-2014-0036.

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Abstract Strategic management is an integral part of top management. By formulating the right strategy and its subsequent implementation, a managed organization can attract and retain a comparative advantage. In order to fulfil this expectation, the strategy also has to be supported with relevant findings of performed strategic analyses. The best known and probably the most common of these is a SWOT analysis. In practice, however, the analysis is reduced to mere presentation of influence factors, which does not allow more precise determination of a strategic concept. The content of the article
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Lukatska, Yana S. "FORMATION OF FOREIGN STUDENTS’ SOCIAL COMPETENCE SWOT-ANALYSIS." Bulletin of Alfred Nobel University Series "Pedagogy and Psychology" 2, no. 22 (2021): 241–47. http://dx.doi.org/10.32342/2522-4115-2021-2-22-27.

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The paper presents the results of SWOT-analysis of social competence of foreign students to define strengths and weaknesses of students, opportunities and threats to environment which influence the process of social competence formation. Vocational education aims at professional development and personal formation; the student acquires certain knowledge, skills, and competences that allow to participate in activities of social and working life. Higher educational establishments face the task of helping foreign students to become socially competent, i.e. to master a high level of social competen
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Ashish Kumar, Ashish Kumar. "An Emerging Indian Rural Market – A Swot Analysis." International Journal of Scientific Research 2, no. 11 (2012): 331–32. http://dx.doi.org/10.15373/22778179/nov2013/104.

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Phadermrod, Boonyarat, Richard M. Crowder, and Gary B. Wills. "Importance-Performance Analysis based SWOT analysis." International Journal of Information Management 44 (February 2019): 194–203. http://dx.doi.org/10.1016/j.ijinfomgt.2016.03.009.

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Rafig Adilova, Valida. "Strateji idarə etmə aləti olan SWOT təhlili nəzəriyyəsinə ümumi baxış". ANCIENT LAND 11, № 5 (2022): 59–62. http://dx.doi.org/10.36719/2706-6185/11/59-62.

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Strategic management is the process of organizing an organization's resources to achieve its goals and objectives. In this direction, a strategic plan is a written representation of the company's long-term goals, strategies and tactics. When drafting a plan, company executors must assess internal and external environment. One of the ways of assessment strengths and weaknesses, possible opportunities and threatsis SWOT Analysis. [9] This article describes functions of SWOT analysis, itsrole to strategic plan of a company and importance of taking into account of itduring the strategic management
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Anwa. "ANALISIS STRATEGI PEMASARAN DENGAN METODE SWOT ANALYSIS DAN MARKETING MIX." Jurnal Agroindustri Pangan 1, no. 1 (2022): 32–45. http://dx.doi.org/10.47767/agroindustri.v1i1.437.

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Fresh Cow Milk UKM Wijaya is one of the SMEs which is engaged in cattle farming as well as running UHT milk processing. One of the problems faced by Wijaya's Fresh Cows Milk UKM is the inadequate marketing activities, because the Wijaya Fresh Cow Milk UKM has various limitations, including business capital, market information, and supporting technology. This study aims to determine the marketing mix, internal and external influencing factors of SMEs, and the formulation of alternative marketing strategies using the IFE / EFE matrix method and the SWOT matrix. The results of this study are the
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Nofal Abudi, Ahmad. "Prosedur Analisis SWOT pada Analisa Kasus Manajemen Zakat & Infak di Organisasi Kecil." Tanzhim: Jurnal Dakwah Terprogram 1, no. 1 (2023): 125–46. http://dx.doi.org/10.55372/tanzhim.v1i1.14.

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Dengan analisis SWOT, organisasi akan mengidentifikasi keadaan situasi lingkungannya, hal ini amat penting bagi organisasi yang berada dalam dunia yang dinamis seperti sekarang. Manajemen zakat dan infaq pada suatu OPZ (organisasi pengelola zakat) juga penting memahami dan beradaptasi dengan kondisi internal dan eksternal lingkungannya agar bisa memberikan layanan terbaik bagi masyarakat di sekitarnya. Kebanyakan Analisis SWOT yang dikembangkan saat ini adalah analisis SWOT dengan pendekatan kuantitatif yang kurang efisien diterapkan pada organisasi pengelola zakat skala kecil, sehingga diperl
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Zacharia, Malima, and Michael Andindilile. "Radio Communication for Forest Conservation in Tanzania: a SWOC Analysis." African Review 47, no. 1 (2020): 120–40. http://dx.doi.org/10.1163/1821889x-12340010.

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Abstract This study investigated the strengths, weaknesses, opportunities and challenges (SWOC) associated with the power of radio in communicating forests information to enhance community responsiveness to forest conservation in Tanzania. Data collection entailed the analysis of the content of a series of Urithi Wetu (Our Heritage) programme produced and aired by the Tanzania Broadcasting Corporation (TBC) radio, conducting interviews with key informants, administering questionnaires with citizens living adjacent to forests, and holding focus group discussions (FGDs) with the villagers in the
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E. Thomas, Dr Asha, and Dr Bino Joy. "Swoc Analysis Of The Indian Telecom Sector: A Financial Viewpoint." Management Accountant Journal 57, no. 11 (2022): 45. http://dx.doi.org/10.33516/maj.v57i11.45-48p.

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Dr., Tejaskumar R. Mistry. "Recent Trends In E-Banking Services and It's SWOC Analysis." International Journal of Advance and Applied Research S6, no. 22 (2025): 1003–7. https://doi.org/10.5281/zenodo.15534198.

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Abstract:
<em>The vast majority of mobile users today frequently utilize online banking services. Additionally, they use mobile banking apps to send money to others and online payment systems to buy goods and services. Given all of these factors, it is clear that internet banking has grown to be a significant part of everyone's life. People of all ages have begun to use digital-only banks and value digital banking services since the pandemic. It follows that the continuous expansion and improvement of online financial services is not surprising. Financial software development companies are utilizing the
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