Relevant bibliographies by topics / SWOT analysis marketing mix

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers

Academic literature on the topic 'SWOT analysis marketing mix'

Author: Grafiati
Published: 4 June 2021
Last updated: 7 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'SWOT analysis marketing mix.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "SWOT analysis marketing mix"

1

Oktaviyanti, Dwi, Masyhuri Masyhuri, and Jangkung Handoyo Mulyo. "ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT." Agro Ekonomi 26, no. 2 (December 21, 2016): 168. http://dx.doi.org/10.22146/agroekonomi.17269.

Full text
Abstract:
This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit offers tea products in various packaging and flavoring. The price determination conducted based on cost, market competition, and standards in certain lines. The promotion mix used are Above and Below The Line communication strategy. The place mix conducted by distributing products through selective distribution channel and direct channel. Promotion cost and flavor variants variables of the marketing mix were proven to have positive significant influence on the sales. Based on the one way analysis of variance, grouped tea product sales of tea bag, loose and instant tea, and ready to drink tea were significantly different. Forecast of black tea bag, lemon flavored black tea bag, and green tea bag sales volume in 2014 which give the best sales performance tend to be fluctuated. The SWOT analysis showed that this business unit’s position is in quadrant 1 which supports the SO (Strengths-Opportunities) strategy.
APA, Harvard, Vancouver, ISO, and other styles
2

Sekti, Wahyu Broto, and Rendra Armayana. "Analisis SWOT Terhadap Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) Sentra Industri Gitar dalam Menghadapi Covid-19." Literasi : Jurnal Kajian Keislaman Multi-Perspektif 1, no. 1 (January 4, 2021): 49–70. http://dx.doi.org/10.22515/literasi.v1i1.3257.

Full text
Abstract:
The purpose of this research is to find the factors about the strength, weakness, opportunity, and treath of guitar industry centre UMKM Mancasan Village as well as knowing marketing strategies by used marketing mix involve 4P (Product, Price, Promotion, and Place). These papers used research methods of descriptive kualitative with analytical data technique used SWOT analysis. SWOT Analysis is done by identifying and analyzing the internal and external factors that influence the basic component of the guitar industry centre UMKM Mancasan Village. Guitars industry center UMKM Mancasan Village has'nt been maximal in implementing the marketing mix 4P accompanied by analysis SWOT. So that their application needs to be enhanced the marketing of industry centre UMKM Mancasan Village has been maximal.
APA, Harvard, Vancouver, ISO, and other styles
3

Hutagalung, Chresy Novralina, Nusril, and Teguh Adi Prasetyo. "STRATEGI PENGEMBANGAN PEMASARAN MAKANAN KHAS BENGKULU PADA SENTRA OLEH-OLEH ANGGUT KOTA BENGKULU: APLIKASI AHP DAN SWOT." Jurnal AGRISEP 11, no. 2 (September 28, 2012): 204–19. http://dx.doi.org/10.31186/jagrisep.11.2.204-219.

Full text
Abstract:
The aim for this research is to know the marketing development strategic of traditional meal in Centra traditional food Anggut Bengkulu City using Analytical Hierarchy Process (AHP) method dan SWOT analysis. The samples are Cita Rasa, Kueku Yovita and Arzel. To find the priority factor from each marketing mix used Analytical Hierarchy Process (AHP) method. This research showed that the priority factor from product mix is the hygiene product (0,1222). The priority factor from price mix is the value for money (0,2025). The priority factor from promotion mix is positioning the local product (0,1539). The priority factor from place mix is market location position (0,1841). The internal and external environment is used in SWOT analysis matriks. The Cita Rasa marketing development strategics are giving incentive price for consumers, market expansion, keep and maintain quality, taste and locallity product, and decorate the layout on the attractive display. The Kueku Yovita marketing development strategics are increase the promotion and advertising, giving incentive price for consumer, market expansion, and decorate the layout on the attractive display. The Arzel marketing development strategics are increase the promotion and advertising, giving incentive price for consumer, market expansion, increase the quality, hygiene and taste product, and decorate the layout on the attractive display.Keyword : marketing development strategic, Analytical Hierarchy Process (AHP), SWOT
APA, Harvard, Vancouver, ISO, and other styles
4

Yosefa, Yosefa. "USULAN STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN DI PT. X." Jurnal Administrasi Bisnis 17, no. 1 (July 1, 2021): 61–82. http://dx.doi.org/10.26593/jab.v17i1.4486.61-82.

Full text
Abstract:
PT. X has been around for 26 years and is the sole distributor for 3 well-known furniture brands. This does not make PT. X can market products easily. The decline in sales of PT. X, has occurred from 2016 to 2020. In fact, the average economic growth in the marketing area of PT. X tends to be stable at the level of 4.66% - 7.66%. This study aims to look at the marketing strategies that have been executed by the PT. X (segmenting, targeting, positioning, marketing mix) and analyze the internal and external environment of PT. X (using the company's internal analysis, PESTLE Analysis and Porter's Five-Forces Model) in order to get a recommendation marketing strategy in accordance with the condition of PT. X to increase the sales. Recommended strategies from analysis The Competitive Profile Matrix (CPM), which produces 8 alternative strategies and The Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix which produces 22 strategies. These alternative strategies were analyzed more deeply and obtained 4 prioritized strategies to be implemented in PT. X. Keywords: Marketing Strategy, Marketing Mix, CPM, SWOT Matrix
APA, Harvard, Vancouver, ISO, and other styles
5

Teofilus, Teofilus, Sanju Kumar Singh, Timotius FCW Sutrisno, and Anthony Kurniawan. "ANALYZING ENTREPRENEURIAL MARKETING ON INNOVATIVE PERFORMANCE." MIX JURNAL ILMIAH MANAJEMEN 10, no. 1 (January 27, 2020): 78. http://dx.doi.org/10.22441/mix.2020.v10i1.006.

Full text
Abstract:
Resource Based View (RBV) is used to identify problems faced by SMEs. Based on the results of SWOT analysis, it can be seen that SMEs have six problems. These problems include: limited human resources, lack of advanced technology, not having enough knowledge about the target market, not having a good enough SMES management systems, competitor competition, and price from suppliers that fluctuate. The purpose of this study is to determine the effect of Entrepreneurial Marketing on Innovative Performance. This study uses questionnaire as a research instrument for 35 respondents, SMEs who sell snacks in Surabaya city. The results of this study indicated that Entrepreneurial Marketing, consisting of Market Orientation and Entrepreneurial Orientation, has a positive and significant influence on Innovative Performance of SMEs. This shows that the SMES business unit that implements Entrepreneurial Marketing will experience an increase in the performance of the business unit
APA, Harvard, Vancouver, ISO, and other styles
6

Karimbekov, Abdisait. "IMPROVEMENT OF THE MARKETING COMPLEX IN BANKS OF THE ISLAMIC FINANCING PRINCIPLE." Alatoo Academic Studies 19, no. 3 (October 30, 2019): 218–23. http://dx.doi.org/10.17015/aas.2019.193.23.

Full text
Abstract:
The article considers the issues of improving the marketing mix in banks of the Islamic principle of financing. The object of the study is the subjects of the banking sector, in particular, EcoIslamicBank CJSC, which operates in the Kyrgyz Republic (KR). Based on the results of the study, based on the results of the SWOT analysis, the main measures to improve the marketing activities of EcoIslamicBank CJSC are proposed.
APA, Harvard, Vancouver, ISO, and other styles
7

Mintu-Wimsatt, Alma. "Comedydriving.com - Online Defensive Driving: A Teaching Case." Journal of Business Case Studies (JBCS) 5, no. 6 (June 27, 2011): 41. http://dx.doi.org/10.19030/jbcs.v5i6.4731.

Full text
Abstract:
This case highlights the impact of the Internet on the practice of Marketing. Because the Internet and its technologies have given rise to several of non-traditional products, the business approach to marketing issues for web-based products are often questioned. This case illustrates the merits of utilizing traditional strategic marketing tools in charting successful courses of action. For example, the importance of a SWOT analysis in analyzing an ebusiness marketing mix product, price, place and promotion, is emphasized. The case is recommended for either senior- level or graduate-level marketing course work.
APA, Harvard, Vancouver, ISO, and other styles
8

Afnan, Eriana, and Sam'un Jaja Raharja. "Analisis SWOT terhadap Strategi Penjualan Smartphone Xiaomi dan Vivo." Organum: Jurnal Saintifik Manajemen dan Akuntansi 3, no. 1 (June 30, 2020): 50–63. http://dx.doi.org/10.35138/organum.v3i1.78.

Full text
Abstract:
The growth of smartphone users every year continues to grow and is a necessity for its users. Every smartphone company competes for generous consumers and competes to provide the technology and features needed by its users. This research was conducted to see a SWOT analysis of sales strategies on Xiaomi smartphones and Vivo smartphones in terms of differentiation strategy, focus strategy, cost leadership strategy. This study uses a digital use database to find articles relevant to the SWOT analysis of sales strategies on Xiaomi smartphones and Vivo smartphones. This type of research used in this research is descriptive analysis with a qualitative approach. The analysis method used is the SWOT analysis and Porter's Generic Strategy. The results showed that in total, this smartphone company had implemented the generic porter strategy well. However, the Vivo company's focus strategy is only applied so that the Vivo company can focus on marketing efforts on one or two market segments and create a marketing mix that is specific to that market so that the company can find better market needs.
APA, Harvard, Vancouver, ISO, and other styles
9

Edi Rizal, Sarwo. "Analysis of HPE Hyperconverged Information Technology Marketing Strategy at Proteksindo Data Supplier Company." Eduvest - Journal Of Universal Studies 1, no. 9 (September 20, 2021): 892–97. http://dx.doi.org/10.36418/edv.v1i9.126.

Full text
Abstract:
Hewlett Packard Enterprice (HPE) Hyperconverged is an Information Technology (IT) framework that combines storage, computing and networking into a single system in an effort to reduce data center complexity and increase scalability. HPE Hyperconverged improve business and the productivity of IT staff and increase the speed of services delivered to customer. The marketing strategies that will be researched to see of the marketing mix, consisting of product, price, place, promotion, people and processes, the analysis using the Strengh Weaknesses Opportunities Threat (SWOT) analysis to determine the right strategy. The method study was descriptive qualitative research. The subjects in this study were the manager marketing, 2 marketing staffs and 3 sales . The instrument used a form of interview guidelines and the type of recorder. Data analysis used SWOT analysis. Results in this reasearch that (1) Products: Products used in cooperation with Hewlett Packard Enterprise (HPE) that one of biggest IT company in the world (2) Price; price is still relatively expensive. (3) Place; Data Proteksindo in Central Jakarta strategically located. (4) Promotion: Promotion is not maximized. (5) People; trained IT staff, good, loyal. (6) Process: The process of installation of HPE hyperconverged should be accepted to the criteria that will be used in Data Center. Data Proteksindo is in strategic location, the promotion should be more leverage, based on SWOT analysis the most appropriate strategy is an aggressive strategy in order to growth stage.
APA, Harvard, Vancouver, ISO, and other styles
10

Khairo, Rusdiati. "ANALISIS STRATEGI PEMASARAN PARIWISATA DI DESA KETAPANG RAYA KECAMATAN KERUAK, LOMBOK TIMUR." Jurnal Riset Manajemen 19, no. 1 (August 11, 2019): 8. http://dx.doi.org/10.29303/jrm.v19i1.34.

Full text
Abstract:
The purpose of this study was to analyze tourism marketing strategies in Ketapang Raya Village, Keruak District, East Lombok. The type of research approach used by researchers in this study is the type of descriptive approach. While the type of research used is qualitative research. In determining the informants as sources of data in this study the authors used purposive sampling technique. The results showed that in the marketing strategy carried out by Ketapang Raya Village the marketing process was divided into several stages, starting with segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use word of mouth promotion because visitors who have visited the tourist attraction in Ketapang Raya Village will influence their colleagues or family to visit the tourist attractions. Keywords : Marketing Strategy, Tourism, SWOT Analysis, Marketing Mix
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "SWOT analysis marketing mix"

1

Šustrová, Barbora. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400169.

Full text
Abstract:
This master‘s thesis concerns marketing mix of the company. The thesis is divided into three parts. The first part explains the concepts of marketing and marketing mix. The second part describes the selected company and analyzes its current marketing situation. In the third part, changes will be proposed to improve the marketing mix and communication of the company.
APA, Harvard, Vancouver, ISO, and other styles
2

Štumpa, Zdeněk. "Marketingový plán pro společnost AIKON, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224321.

Full text
Abstract:
The theme of this thesis is to develop a marketing plan template for the company AIKON Ltd. The analytical part is based on theoretical knowledge and shows the status of the current marketing plan. Subsequently, on the basis of the analysis there is a set of recommendations developed, which will enable the company to achieve a better market position and increase an overall efficiency of the economic activity.
APA, Harvard, Vancouver, ISO, and other styles
3

Drábková, Zdeňka. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402056.

Full text
Abstract:
This diploma thesis serves to solve problems of the communication mix at Sushimarket.cz. In the theoretical part, will be introduced basic concepts of marketing, such as the definition of marketing, what is the communication mix, what is the marketing mix, or swot analysis are presented. In the analytical part, the theoretical background will be transferred to the practical part and important analyzes will be performed. With these analyzes we will find in the company a shortcoming that will then be solved in the last part by thesis the best and most efficient method.
APA, Harvard, Vancouver, ISO, and other styles
4

Vepřková, Markéta. "Návrh marketingového mixu pro produkt uváděný na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414491.

Full text
Abstract:
This diploma thesis focuses on the issue of marketing mix for a newly introduced product on the foreign market. The thesis contains four parts – introductory, theoretical, analytical and design part. In the introductory part of the thesis, the problems and objectives of this work will be describe closer. The theoretical part deals with the basic concepts of marketing, marketing mix and analysis of the company and its surroundings. The following section contains the characteristics and analysis of the current state of the selected enterprise and selected foreign market. The last part of the thesis contains a proposal of a marketing mix for a newly introduced product on a foreign market.
APA, Harvard, Vancouver, ISO, and other styles
5

Dosoudilová, Jana. "Komunikační mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402051.

Full text
Abstract:
The Master thesis is focused on the communication mix of the company U Badinů, s.r.o. The theoretical part of the thesis explains the most important concepts in marketing and selected analyses. In the analytical part there are information about the company, but especially all selected business environment analyses, market segmentation and SWOT analysis related to the described theoretical part are made. Part of the thesis is also marketing research and interpretation of the resulting values. The last part includes suggestins for improving the communication mix of the selected company.
APA, Harvard, Vancouver, ISO, and other styles
6

Bumbálek, Michal. "Návrh na zlepšení komunikačního mixu fitness centra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377378.

Full text
Abstract:
This diploma thesis focuses on the proposal of the Infitness fitness center communication mix, which provides physical training services in the center of Uherské Hradiště. The thesis consists of a theoretical part, which deals with theoretical knowledge based on literature. This theoretical knowledge is then used to analyze the current state of the firm, which leads to the proposal of a solution with the intent to improve this firm’s marketing communication.
APA, Harvard, Vancouver, ISO, and other styles
7

Třísková, Veronika. "Návrh komunikačního mixu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400188.

Full text
Abstract:
The thesis is focused on the draft of communication mix for existing joinery. Joinery Michal Večeřa is a company that specializes in tailor-made furniture production. The diploma thesis consists of theoretical, analytical and proposal part. The theoretical part of the thesis contains basic knowledge of literature. In the analytical part there is an analysis of the current state of the company and a questionnaire survey. In the design part there are the own proposals of the communication mix of the joinery.
APA, Harvard, Vancouver, ISO, and other styles
8

Růžičková, Aneta. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443025.

Full text
Abstract:
This Master´s thesis deals with the suggestion of a communication mix for a selected company. The thesis consists of three main parts, theoretical, analytical and proposal. In the first part I focus on explaining the basic concepts that are important for a better understanding of the issue. The following analytical part deals with the characteristics of the selected company, its internal and external analysis and the compilation of the marketing mix of the company. In the final proposal part, based on the carried out analysis, the recommended proposals for improving the communication mix are presented. These measures should provide greater awareness of the company and its products, improve number of attendance, market position and the related profit.
APA, Harvard, Vancouver, ISO, and other styles
9

Rygl, Tomáš. "Návrh marketingové komunikace projektu Třebíč NOW." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224429.

Full text
Abstract:
This thesis focuses on the area of marketing, specifically marketing communications. It analyzes the current situation by means of selected analyses of the general environment, industry environment and marketing mix which compares theoretical knowledge with practical experience. The findings are crucial for designing new marketing communication, which aims to increase the visitor traffic of a website.
APA, Harvard, Vancouver, ISO, and other styles
10

Urban, Karel. "Návrh marketingové strategie pro společnost Vimpex Lighting, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223351.

Full text
Abstract:
Subject of the master’s thesis is creating a concept of marketing strategy for the company Vimpex Lighting, s.r.o. Analytical part of the work is based on theoretical background and contains an analysis of contemporary marketing strategy of the company. Following suggestions and recommendations reflect the results of the analysis and will help the company to reach a better position on the market and increase companies’ efectivity.
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "SWOT analysis marketing mix"

1

Lilien, Gary L. Marketing mix analysis with Lotus 1-2-3. Palo Alto, CA: The Scientific Press, 1986.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
2

Marketing Mix Analysis With Lotus 1 2 3 Including Disk. Course Technology, 1986.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
3

McGuckin, Stephen Augustine. The role of design in the retail marketing mix: An analysis.... Bradford, 1986.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Chee Chee, Lim. Case Studies in Management and Business (Volume 3). UUM Press, 2017. http://dx.doi.org/10.32890/9789672064428.

Full text
Abstract:
Institute for Management and Business Research (IMBRe) is pleased to put forward this book which contains a compilation of business management case studies.The cases in this book are meant for teaching and learning purposes which could be used for both the undergraduate and postgraduate levels.In specific, the first case about Lang Buana Museums requires students to apply their knowledge of how to manage an entity in public sector with respect to its accountability, financial management and accounting to address the Museums problems in trying to improve the operation and financial conditions of the Museums. The second case about Regular Care insurance and Critical Care insurance requires students to apply their knowledge of insurance management and also financial management about time value of money (TVM) concept in making purchase decisions for different needs of medical care and for different premium payment terms.The third case about BFN Bank Berhad requires students to apply their knowledge of bank management with respect to commercial banks operations and its lending activities to come up with turnaround strategies in reducing the banks non-performing loans (NPLs) to enable the bank to generate high return. The fourth case about Langkawi Buffalo Park requires students to apply their knowledge of how to manage a farm to improve its performance with respect to management, marketing and finance by conducting SWOT analysis and re-establishing the length of time expected to break even.The fifth case about a small family business requires students to apply their knowledge of strategic management by performing SWOT analysis, explaining how business creates values under cost-leadership strategy, discussing the disadvantages of resource-based model and identifying exit barriers. The sixth and last case about Knots Group Café requires students to apply their knowledge of human resource management with regard to the recruitment, development (talent management) and retention of employees for business sustainability.
APA, Harvard, Vancouver, ISO, and other styles

Book chapters on the topic "SWOT analysis marketing mix"

1

Alsem, Karel Jan. "SWOT analysis." In Applied Strategic Marketing, 216–40. Abingdon, Oxon ; New York, NY : Routledge, 2019. | “Published in Dutch by Noordhoff Publishers, 1993, 2017.”: Routledge, 2019. http://dx.doi.org/10.4324/9780429823374-11.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Cooper, John, and Peter Lane. "Market Appraisal: SWOT Analysis." In Practical Marketing Planning, 65–69. London: Macmillan Education UK, 1997. http://dx.doi.org/10.1007/978-1-349-25551-1_6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Nijssen, Edwin J., and Ruud T. Frambach. "Towards Strategic Issues: The Swot(I)-Analysis." In Creating Customer Value Through Strategic Marketing Planning, 81–91. Boston, MA: Springer US, 2001. http://dx.doi.org/10.1007/978-1-4757-3277-1_5.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Li, Yangyang, and Ting Wang. "Study on Enterprise Microblog Marketing SWOT Analysis and Marketing Strategy." In Proceedings of the 2012 International Conference on Cybernetics and Informatics, 897–904. New York, NY: Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-3872-4_116.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Gkarane, Sofia, and Chris Vassiliadis. "Setting the Ground for Successful Film Tourism Practices in Greece: A SWOT Analysis." In Strategic Innovative Marketing and Tourism, 235–45. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_26.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Zhang, Yun. "The SWOT Analysis and Countermeasure Research of Travel Agency Online Marketing in Network Times." In Proceedings of the Fourth International Forum on Decision Sciences, 629–36. Singapore: Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-2920-2_53.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Wagner, R. "Modeling and Measuring of Competitive Reactions to Changes of Marketing Mix at the Retail Level." In Studies in Classification, Data Analysis, and Knowledge Organization, 536–44. Berlin, Heidelberg: Springer Berlin Heidelberg, 1999. http://dx.doi.org/10.1007/978-3-642-60187-3_58.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Faria, Sílvia, and Pedro Ferreira. "From the 4 Ps to 5 Ps: Prompt, a New Element for the Marketing Mix: A Specific Analysis of the Coffee Market: The Portuguese Market." In Eurasian Business Perspectives, 307–20. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65085-8_20.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Daxböck, Jennifer, Maria Laura Dulbecco, Sintija Kursite, Tommy Kristoffer Nilsen, Andrada Diana Rus, Joanne Yu, and Roman Egger. "The Implicit and Explicit Motivations of Tourist Behaviour in Sharing Travel Photographs on Instagram: A Path and Cluster Analysis." In Information and Communication Technologies in Tourism 2021, 244–55. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_22.

Full text
Abstract:
AbstractInstagram has been an emerging platform for tourists to share their experiences and connect with other users in the multiphasic travel stages. Despite the huge number of photographs shared on Instagram on a daily basis, it remains ambiguous regarding the underlying motives of tourists’ posting behaviour. Thus, this study aims to conceptualise a framework based on the internal and external triggers of sharing travel photographs through a mix methods design involving diary studies and questionnaires. By conducting a path analysis, this study presents and validates a theoretical model including various motivational factors; namely enjoyment, self-esteem, recognition, interests, social norms, goals, social ties, social status and prestige, self-efficiency, outcome expectations and memorabilia. Meanwhile, this research clusters young techsavvy tourists into four distinct segments based on their behaviour of using Instagram while traveling. By bridging motivational theories, social psychology, and social media in the context of tourism, this research extends literature related to user-generated content and Instagram. Practically, this research allows marketers to optimise the effectiveness of marketing strategies based on the characteristics of tourists and their behaviour on social media platforms.
APA, Harvard, Vancouver, ISO, and other styles
10

Quix, F. W. J., and R. P. van der Kind. "From SWOT to marketing mix." In Retail Marketing, 357–68. Routledge, 2019. http://dx.doi.org/10.4324/9781003022275-20.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "SWOT analysis marketing mix"

1

Deng, Wei. "SWOT Analysis of Rural Bank and Marketing Strategy." In 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/msetasse-15.2015.118.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Xi, Weidong. "Analysis of Huawei's International Marketing Strategy Based on the SWOT Analysis." In 2021 2nd International Conference on E-Commerce and Internet Technology (ECIT). IEEE, 2021. http://dx.doi.org/10.1109/ecit52743.2021.00041.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Liu, Zhaohui. "Marketing Outsourcing of Chinese Sports Clubs: A SWOT-AHP Analysis." In 2011 Fourth International Conference on Business Intelligence and Financial Engineering (BIFE). IEEE, 2011. http://dx.doi.org/10.1109/bife.2011.78.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Kong, Xiaoxiao, Lei Zhang, and Renjuan Tan. "Design of tourism marketing management system based on SWOT analysis." In 2021 International Conference on Intelligent Transportation, Big Data & Smart City (ICITBS). IEEE, 2021. http://dx.doi.org/10.1109/icitbs53129.2021.00030.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Ralyk, Dinara Vladimirovna, and Vladislav Igorevich Khrushchev. "Marketing Mix of Construction Services." In International Scientific and Practical Conference. TSNS Interaktiv Plus, 2020. http://dx.doi.org/10.21661/r-541478.

Full text
Abstract:
The article is devoted to the analysis of the features of marketing support for the commercial activities of an enterprise in the professional services market. The authors consider the key elements of the marketing mix for the design and installation of internal engineering networks using the example of BMT VSTM Сompany, revealing the specifics of the product, pricing policy, as well as promotion and marketing.
APA, Harvard, Vancouver, ISO, and other styles
6

Ferenczová, Veronika, and László Józsa. "Comparative Analysis of the Islamic and Traditional Marketing Mix." In 2nd International Scientific Conference - Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia; Faculty of Management Koper, Slovenia; Doba Business School - Maribor, Slovenia; Integrated Business Faculty - Skopje, Macedonia; Faculty of Management - Zajecar, Serbia, 2018. http://dx.doi.org/10.31410/eman.2018.1000.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Lominashvili-Pruidze, M. S., M. E. Akhvlediani, and T. E. Gugeshashvili. "MARKETING RESEARCH AND SWOT ANALYSIS OF TOURISM MARKET IN IMERETI REGION." In III International Conference on Economic Sciences "Functioning of economic systems in the global world". Prague: Premier Publishing s.r.o., 2018. http://dx.doi.org/10.29013/iii-conf-economy-pp-3-54-62.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Muhadi, Muhadi, and Winda Lusia. "Analysis Of Marketing Strategy And Marketing Mix On New Patient Visit Of Specialistic Polyclinic." In The 2nd International Symposium of Public Health. SCITEPRESS - Science and Technology Publications, 2017. http://dx.doi.org/10.5220/0007508700370040.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Siahaan, Putri Mei Elisabeth. "SWOT Analysis Of Marketing Strategies Through Shopee In An Online Shop Brooklyn.store." In Proceedings of the 1st International Conference on Applied Economics and Social Science (ICAESS 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icaess-19.2019.34.

Full text
APA, Harvard, Vancouver, ISO, and other styles
10

Peng, Linqi. "Impact of Tik Tok on Digital Marketing Based on Case Studies and SWOT Analysis." In IC4E 2021: 2021 12th International Conference on E-Education, E-Business, E-Management, and E-Learning. New York, NY, USA: ACM, 2021. http://dx.doi.org/10.1145/3450148.3450188.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'SWOT analysis marketing mix' for particular source types:
Journal articles Dissertations / Theses
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography