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Dissertations / Theses on the topic 'SWOT analysis marketing mix'

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Published: 4 June 2021
Last updated: 7 February 2022

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1

Šustrová, Barbora. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400169.

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This master‘s thesis concerns marketing mix of the company. The thesis is divided into three parts. The first part explains the concepts of marketing and marketing mix. The second part describes the selected company and analyzes its current marketing situation. In the third part, changes will be proposed to improve the marketing mix and communication of the company.
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Štumpa, Zdeněk. "Marketingový plán pro společnost AIKON, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224321.

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The theme of this thesis is to develop a marketing plan template for the company AIKON Ltd. The analytical part is based on theoretical knowledge and shows the status of the current marketing plan. Subsequently, on the basis of the analysis there is a set of recommendations developed, which will enable the company to achieve a better market position and increase an overall efficiency of the economic activity.
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3

Drábková, Zdeňka. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402056.

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This diploma thesis serves to solve problems of the communication mix at Sushimarket.cz. In the theoretical part, will be introduced basic concepts of marketing, such as the definition of marketing, what is the communication mix, what is the marketing mix, or swot analysis are presented. In the analytical part, the theoretical background will be transferred to the practical part and important analyzes will be performed. With these analyzes we will find in the company a shortcoming that will then be solved in the last part by thesis the best and most efficient method.
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Vepřková, Markéta. "Návrh marketingového mixu pro produkt uváděný na slovenský trh." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414491.

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This diploma thesis focuses on the issue of marketing mix for a newly introduced product on the foreign market. The thesis contains four parts – introductory, theoretical, analytical and design part. In the introductory part of the thesis, the problems and objectives of this work will be describe closer. The theoretical part deals with the basic concepts of marketing, marketing mix and analysis of the company and its surroundings. The following section contains the characteristics and analysis of the current state of the selected enterprise and selected foreign market. The last part of the thesis contains a proposal of a marketing mix for a newly introduced product on a foreign market.
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Dosoudilová, Jana. "Komunikační mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402051.

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The Master thesis is focused on the communication mix of the company U Badinů, s.r.o. The theoretical part of the thesis explains the most important concepts in marketing and selected analyses. In the analytical part there are information about the company, but especially all selected business environment analyses, market segmentation and SWOT analysis related to the described theoretical part are made. Part of the thesis is also marketing research and interpretation of the resulting values. The last part includes suggestins for improving the communication mix of the selected company.
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Bumbálek, Michal. "Návrh na zlepšení komunikačního mixu fitness centra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377378.

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This diploma thesis focuses on the proposal of the Infitness fitness center communication mix, which provides physical training services in the center of Uherské Hradiště. The thesis consists of a theoretical part, which deals with theoretical knowledge based on literature. This theoretical knowledge is then used to analyze the current state of the firm, which leads to the proposal of a solution with the intent to improve this firm’s marketing communication.
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Třísková, Veronika. "Návrh komunikačního mixu podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400188.

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The thesis is focused on the draft of communication mix for existing joinery. Joinery Michal Večeřa is a company that specializes in tailor-made furniture production. The diploma thesis consists of theoretical, analytical and proposal part. The theoretical part of the thesis contains basic knowledge of literature. In the analytical part there is an analysis of the current state of the company and a questionnaire survey. In the design part there are the own proposals of the communication mix of the joinery.
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8

Růžičková, Aneta. "Návrh komunikačního mixu vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443025.

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This Master´s thesis deals with the suggestion of a communication mix for a selected company. The thesis consists of three main parts, theoretical, analytical and proposal. In the first part I focus on explaining the basic concepts that are important for a better understanding of the issue. The following analytical part deals with the characteristics of the selected company, its internal and external analysis and the compilation of the marketing mix of the company. In the final proposal part, based on the carried out analysis, the recommended proposals for improving the communication mix are presented. These measures should provide greater awareness of the company and its products, improve number of attendance, market position and the related profit.
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9

Rygl, Tomáš. "Návrh marketingové komunikace projektu Třebíč NOW." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224429.

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This thesis focuses on the area of marketing, specifically marketing communications. It analyzes the current situation by means of selected analyses of the general environment, industry environment and marketing mix which compares theoretical knowledge with practical experience. The findings are crucial for designing new marketing communication, which aims to increase the visitor traffic of a website.
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Urban, Karel. "Návrh marketingové strategie pro společnost Vimpex Lighting, s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223351.

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Subject of the master’s thesis is creating a concept of marketing strategy for the company Vimpex Lighting, s.r.o. Analytical part of the work is based on theoretical background and contains an analysis of contemporary marketing strategy of the company. Following suggestions and recommendations reflect the results of the analysis and will help the company to reach a better position on the market and increase companies’ efectivity.
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Jaroš, Martin. "Návrh marketingové strategie firmy BRUNENSIS.cz, spol. s r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224389.

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This diploma thesis deals with a proposal of marketing strategy for existing organization. The first part contains the theoretical basis for better understanding of the issue, on which the practical part is based. Practical part consists of the analysis of the macroeconomic and microeconomic environment. In the final conclusion are presented the concrete proposals of improvement of the marketing strategy in the company.
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12

Drápal, Jan. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223086.

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This thesis is focused on marketing strategy of a specific company. Thesis includes analysis of current marketing strategy. On the basis of the analysis are made suggestions and recommendations, which will lead to higher sales, higher market share and higher profit of analyzed company.
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Pšejová, Kristína. "Návrh komunikačního mixu nového produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416890.

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This diploma thesis is focused on marketing, specifically the communication mix. The theoretical part defines the most important concepts needed to understand the issue. At the same time, there are described analyzes, which will be later used in the analytical part, that evaluates the current state of the selected company. Based on that analyzes, the last part of the thesis will propose solutions to the identified deficiencies to correspond with the main goal of the work.
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Jakubčová, Michaela. "Návrh komunikačního mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317056.

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The diploma thesis deals with improving communication mix of the selected joint stock company. The first part focuses on the theoretical interpretation and definition of the important concepts of the marketing, environmental analysis, marketing and communication mix tools. The following part describes the activity of the analysed company, the current marketing and communication mix. This section also contents the SWOT analysis and the questionnaire survey. In the last part I propose the new communication mix to improve the company’s market position.
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15

Knotková, Hana. "Vstup firmy meridian Neue Energien GmbH na český trh." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16563.

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The theses analyses the expansion of the german company meridian Neue Energien GmbH to the Czech market. The goal of this theses is to analyse the possibility of the company to suceed on the Czech market. This theses consists of five chapters, where the first, theoretical, explains the basic terms and the legislation. The second chapter is focused on the company, mainly on the entrance of the company on the czech market. The third chapter analyses the market, especially its strengths, weaknesses and opportunities and threats of the czech market. The fourth chapter analyses the competition on the market and company's marketing mix. The last, fifth, chapter is focused on the concrete future of the company on the Czech market. In the conclusion are summarized the outcomes of the analyses and assessed the chances of the company.
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16

Kadlecová, Nikol. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442979.

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The diploma thesis focuses on the design of a marketing strategy for a company engaged in the sale of audio equipment. The work presents the theoretical basis of marketing strategy, analyzes the company's environment and its current situation. Based on the findings, a draft marketing strategy is developed including recommendations for product, pricing, distribution and communication strategies with an emphasis on online marketing, which represent a way to reach the company's marketing goals.
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17

Trčková, Kateřina. "Návrh změn marketingové komunikace vybrané společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318311.

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The master’s thesis deals with the analysis of marketing communication of the community interest society Elim Letovice. It is focused primarily on the analysis of environment and individual components of the communication mix of Elim Letovice. The thesis includes a questionnaire survey, which was aimed at disclosing weaknesses of the society Elim Letovice. The SWOT analysis was elaborated on the grounds of the analysis of the environment and obtained information. In the next part of this thesis, there are submitted propositions and recommendations in the area of marketing communication.
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18

Zemanová, Petra. "Návrh na zlepšení marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400190.

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The diploma thesis focuses on the design of improving the marketing mix of Ivánek – Zeman v.o.s. The theoretical part contains definitions and concepts related to marketing and marketing mix. The analytical part includes analyzes of the external and internal environment, describes the current state of the company´s marketing mix and the discovered information is summarized in the SWOT analysis. The last part of the thesis deals with own suggestions, which are based on the established facts in the analytical part.
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19

Čeledová, Andrea. "Marketingová strategie pojišťovny Generali." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113198.

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The aim of my diploma thesis is to analyse marketing strategy of Generali insurance company and to recommend improvements of the current marketing strategy. In theoretical part I am dealing with the role of marketing, analytical tools and approaches in the area of marketing strategies and types of marketing strategies. Gained knowledge is applied in the following practical part of the thesis. Practical part descibes current situation on the Czech insurance market. It is followed by detailed analysis of the current marketing strategy of Generali insurance company and recommendations for improvement of the marketing strategy into the future.
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20

Tomalová, Petra. "Návrh na zlepšení marketingového mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442934.

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The thesis focuses on the marketing mix of the company Kakaovnik s.r.o. - Cokoladovna Janek. This company produces chocolate products, especially chocolate bars, pralines, truffles and other chocolate specialities. The theoretical part introduces important marketing terms and analyses, which are key for carrying out both the analytical and the proposal part of the thesis. The analytical part evaluates the existing situation in the company via selected analyses. A questionnaire survey focused on the satisfaction of B2B customers with the current marketing mix was conducted in the analytical part. The solution proposal part includes propositions to improve the company’s current marketing mix.
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21

Žáková, Veronika. "Návrh na změnu komunikačního mixu společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-442936.

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The master’s thesis is focused on the communication mix of the company C SYSTEM CZ a.s. The work includes the theoretical, analytical and proposal part. The theoretical part includes important marketing concepts. The second part analytically analyzes the current situation of the company. In the last part, based on the analyzes, proposal for improving the communication mix are created. The aim of these proposals is to reach new customers, strengthen relationships with existing customers and further increase awareness of the company and their products.
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22

Bilík, Tomáš. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377413.

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The diploma thesis focuses on the design of marketing mix of restaurant Sherwood. The theoretical part defines the basic terms of marketing and marketing mix. The analytical part of the thesis includes an analysis of the external and internal environment and analysis of the current marketing mix of the company. Based on the results found the final part contains suggestions for improvement of the marketing mix.
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Falta, Marek. "Marketingový mix společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400192.

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The master’s thesis focused on the design of marketing mix of the company TOTEM BIKES, s.r.o. The thesis is divided in to three parts. The first part is summarizes theoretical knowledge from marketing and marketing mix. The second part analysis the external and internal environment and current marketing mix of the company. Based on the result from analytical part the last part is dedicated to suggestions for improvement of marketing mix of the company.
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Šumbera, Petr. "Marketingový mix společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416851.

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Master’s thesis focuses on the marketing mix of PIKANT. The theoretical part describes important terms from marketing and selected analysis. The analytical part contains analyzes of external and internal environment and current marketing mixes of the company. Based on the findings, possible suggestions for improving the marketing mix are presented.
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Solarová, Anna. "Komunikační mix vybraného podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402072.

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The thesis focuses on the analysis of the communication mix of the selected company. It consists of theoretical and analytical part and suggestions for improvement. The theoretical part specifies basic principles of marketing, especially communication mix. In the analytical part, the selected company is analysed with various methods. In the suggestions part, the main objective was to create new communication tools.
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Fuchsová, Natálie. "Návrh rozšíření marketingových aktivit vybrané společnosti na německém trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2021. http://www.nusl.cz/ntk/nusl-443119.

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This diploma thesis deals with a proposal for expanding the marketing activities of a selected company on the German market. The paper is divided into three parts. The first part describes the theoretical basis of the thesis related to the topic. Subsequently, in the second, analytical part, the selected company is introduced and analyzes of the external and internal environment are performed, on the basis of which proposals for the expansion of marketing activities of the selected company are then determined in the third, design part.
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Nehyba, Tomáš. "Marketingová strategie firmy Nugget." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222750.

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Předmětem této práce je analýza marketingové strategie firmy Nugget a možný návrh marketingové strategie pro následující období. V teoretické části budou popsány teoretické aspekty pro získání potřebných dat. V praktické čáti bude analyzována stávající strategie pomocí analýz SWOT, Pest a marketingového mixu. Na základě získaných poznatků a výsledků budou navrženy možnosti rozvoje marketingové strategie pro budoucí období.
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Obadalová, Blanka. "Návrh marketingového plánu ve společnosti Technodat." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223835.

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The aim of the thesis is a compilation of a marketing plan in Technodat Develop Company s.r.o. (Ltd). The theoretical part deals with individual steps of marketing plan compiling discussed in the specialist literature. The company it self is characterised in the following part of the thesis. The practical part also contains compiled analyses as well as the marketing plan proposal for the company based on the gained theoretical knowledge.
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Petrová, Lenka. "Návrh marketingového plánu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224739.

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The goal of this diploma thesis is to devise marketing plan for newly emerging accoun-ting company. In the first part of this thesis is described theory of marketing planning. The second part deals with analysis of the current state of the business and marketing plan proposal.
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Ferenčák, Richard. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-402091.

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This thesis deals with the design of marketing strategy for a company distributing medical supplies for patients with diabetes. The thesis contains theoretical basis of marketing strategies, analysis of the current situation of the company and the entire industry. Subsequently, suggestions and recommendations are made that will contribute to the company's higher profits and also to a higher market share.
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Peterková, Monika. "Návrh komunikační strategie pro SVŠE Znojmo." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223788.

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Master´s thesis focuses on the area of marketing, specifically on the communication strategy of the company. It analyzes the present situation with marketing research and individual analysis and compares theoretical knowledge with reality. Afterwards, new communication strategy is proposed. It is focused on increase of interest of students in offered subjects of study.
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Rygarová, Hana. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-318336.

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The diploma thesis focuses on the marketing strategy of a new product in Chateau Valtice – Vinné sklepy Valtice, a.s. The critical data for the creation of an appropriate marketing strategy were obtained based on theoretical knowledge and applied marketing methods. The output of the thesis is the production of new products and specific proposal so find individual elements of the marketing strategy.
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Čiháková, Lucie. "Marketingová strategie restaurace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-224910.

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This diploma thesis analyzes the current state of the company and creating a marketing strategy, which aim is to make Tisuvka restaurant and guesthouse popular and visible and increase attendance. The work includes a thorough analysis of the microenvironment, branches environment and microenvironment enterprise together with SWOT analysis. In conclusion, there are presented recommendations for all components of the marketing mix , which should lead to an improvement of the current situation , including an economic assessment of the company.
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Úradníková, Nikola. "Návrh marketingové strategie družstva." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319178.

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This Diploma Thesis deals with marketing strategy of Brisk, production cooperative. It contains theoretical knowledge from the field of marketing. The practical part focuses on the analysis of the current situation of the cooperative. Based on the information from marketing analyzes are recommended proposals for the imporvement of marketing policy of the cooperative.
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Peterková, Eva. "Marketingová strategie pro firmu OHL ŽS, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221943.

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Master´s thesis describes current economic state of the OHL ŽS, a.s., analyzes the makronomics and mikronomics surrounding. On the basis of this analysis I suggest arrangements that will lead to achieve the required marketing´s targets.
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Svobodová, Jana. "Marketingový mix společnosti Alcon." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223567.

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The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).
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Šrámková, Martina. "Analýza marketingových aktivit ve společnosti Allianz pojišťovna, a.s." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-262183.

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Allianz pojistovna, a.s. has held the third-largest share in the Czech insurance market for a long time. The aim of this master´s thesis is to do an analysis of marketing and communication mix and based on this analysis make proposals and recommendations which would strengthen company´s position in the future. The first thing, which is characterized in the theoretical part, is marketing research. The emphasis is on direct questioning technique. Furthermore in this part, the individual elements of marketing and communication mix are described. The beginning of the practical part is dedicated to information about Allianz pojistovna, a s. and to the results of a carried out secondary research about development of the Czech insurance market. The following analysis of marketing and communication mix is supported by results of a questionnaire survey. Based on these findings I carried out my own evaluation completed by a SWOT analysis and proposed particular suggestions and recommendations.
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Dražil, Michal. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319229.

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This thesis focuses on the issue of marketing plan for the specific company. The first part of the thesis are theoretical solutions in the field of marketing. The second part – analytical, describes the selected as well as present situation of marketing plan. Practical part of the thesis is focused on critical evaluation of present situation of marketing planning and creating of new marketing plan to reach higher efficiency.
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Votavová, Alena. "Marketingová strategie vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112928.

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This thesis deals with the marketing strategy of a company F AIR spol. s r. o.,which is the first flying school in the Czech Republic and has its main domicile at the Benešov airport. The objective of the thesis is to analyse the marketing strategy and the marketing environment of the company, and to propose feasible changes of the contemporary strategy. In order to achieve this objective, I have applied several subanalyses and my own marketing research. The accumulated figures are evaluated in the final SWOT analysis. I introduce several changes based on these figures, which could be conductive to the increase of the company's turnover and to the improvment of its customer's satisfaction. I also present a communication campaign to one of the marketing objectvies.
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Kozelková, Marika. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241372.

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This diploma thesis analyzes the current state of the company and creating a marketing strategy that aims to put a new product on the market, effectively increase sales and visibility of the company. The work includes a thorough analysis of the macro environment, industry environment and micro-enterprise with the final assembly of SWOT analysis. In conclusion, recommendations will be proposed for all components of the marketing mix, in order to improve the current situation, and their economic evaluation.
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Němcová, Kristýna. "Návrh marketingové strategie společnosti SIDAT,spol. s r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72176.

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SIDAT spol. s r.o. is a very prosperous company in the field of automation and industrial informatics. Like any business, even SIDAT needs to use for its further growth communication tools that would help to extend company activities and become a leader in its field. My diploma thesis objectives were to propose such a strategy based on the analysis that would help the company to get into greater awareness, to ensure company success in the field of automation and industrial informatics and become a leader not only in Czech, but also on the European market. To achieve the objectives I have made a thorough analysis of existing marketing activities. I have evaluated opportunities, threats, strengths and weaknesses of the comapny using SWOT analysis. Based on the results I have selected the appropriate marketing activities considering company size and activities in the field of automation and informatics as a part of B2B segment. In conclusion I have set activities schedule and proposed budget.
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Nátěstová, Michaela. "Marketingová komunikace restaurace a klubu." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205474.

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Marketing communication is not just one-way communication, despite the wishes and needs of the customer. Today, it is necessary to keep two-way communication with a primary focus on the customer. The aim of this master's thesis is the analysis and evaluation of marketing communication of restaurants and clubs. The paper describes in detail the various marketing tools that the company uses. The thesis is divided into a theoretical and a practical part. In the conclusion are recommendations set out on possible improvements of marketing communication based on the information.
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Holečková, Anna. "Marketingový mix prodejny suvenýrů." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319223.

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The main aim of the thesis is to formulate suggestions and recommendations in the area of the marketing mix. The main focus is directed to the souvenirs for the Information Center „TO JE Brno“. The thesis is devided into three parts. The first part specifies the basic theoretical terms from the point of marketing. The second part deals with the analysis of the marketing mix, customers and competition. The output is the SWOT analysis. The last part of the thesis contains personal suggestions and recommendations.
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Kristiánová, Nikol. "Uplatnění marketingu v řízení firem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225035.

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The subject of the submitted thesis "Application of marketing in management of companies" is an analysis of the current market situation where the company ABC operates and on the basis of this analysis to create a marketing plan. The theoretical part is devoted to defining the concepts of specialized literature, mainly focusing on the process of creating a marketing plan. The following section is devoted to, based on lessons learned from the theory itself, actual analysis and designing a marketing plan for the company ABC.
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Čoupek, Lukáš. "Podnikatelský plán pro založení nového podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222356.

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This master's thesis deals with a proposal of a business plan for settig up a company Belgické pivo Inc., which will provide wide range of Belgian beers. The proposal is based on theoretical backgroung of this area and market analysis.
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Horňáková, Martina. "Marketingová strategie produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-317070.

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This diploma thesis is focused on the design of marketing strategy of new product implementation in Pekárna Crocus, Ltd. The main grounds for assembly the appropriate proposal of marketing strategy are details acquired on the basis of theoretical findings and application of chosen marketing methods. The output of the thesis are the specific proposals of marketing strategy according to marketing mix, which is prerequisite for succesful implementation of the product at the market.
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Odrazilová, Petra. "Rizika v oblasti řízení marketingových nástrojů." Master's thesis, Vysoké učení technické v Brně. Ústav soudního inženýrství, 2018. http://www.nusl.cz/ntk/nusl-382709.

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ODRAZILOVÁ P. Risk in Marketing Tools Management. Diploma thesis. Brno: Brno University of technology, Institute of forensic engineering, 2018 The diploma thesis deals with the problematics of risks connected to the management of marketing tools in a company. The thesis consists of three main chapters, where the second chapter deals with the theoretical basis, the third chapter evaluates the current state of the company ODRAZILOVÁ PETRA PHOTOGRAPHY with the usage of analysis based on the theoretical part of the thesis. The chapter four includes measures which serve to improve the marketing management of the company and also to eliminate the risks associated with it.
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Zugarová, Veronika. "Návrh marketingového mixu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416835.

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The theme of this master’s thesis is the proposal of a marketing mix for Petyovský & Partners s.r.o. The theoretical part of the thesis contains analyzes of the external and internal environment, together with the analysis of the current marketing mix of the company and the output is the SWOT analysis. Based on the data and facts, the last part of the thesis presents specific proposals for improving the company’s marketing mix.
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Ivičič, Stanislav. "Marketingová strategie pro expanzi firmy IVK s.r.o." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222702.

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Valouch, Vladimír. "Marketingový mix podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377453.

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Master’s thesis is focused on the marketing mix of the QUICK bistro. In the theoretical part are described important concepts of marketing and selected analysis. Then in the analytical part are listed the information about the company, but particularly the analysis of the business environment, the marketing mix and the SWOT analysis are performed by defined theoretical basis. The last part of the thesis includes possible suggestions for improvement marketing mix of the company.
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