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1
Oktaviyanti, Dwi, Masyhuri Masyhuri, and Jangkung Handoyo Mulyo. "ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT." Agro Ekonomi 26, no. 2 (December 21, 2016): 168. http://dx.doi.org/10.22146/agroekonomi.17269.
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This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit offers tea products in various packaging and flavoring. The price determination conducted based on cost, market competition, and standards in certain lines. The promotion mix used are Above and Below The Line communication strategy. The place mix conducted by distributing products through selective distribution channel and direct channel. Promotion cost and flavor variants variables of the marketing mix were proven to have positive significant influence on the sales. Based on the one way analysis of variance, grouped tea product sales of tea bag, loose and instant tea, and ready to drink tea were significantly different. Forecast of black tea bag, lemon flavored black tea bag, and green tea bag sales volume in 2014 which give the best sales performance tend to be fluctuated. The SWOT analysis showed that this business unit’s position is in quadrant 1 which supports the SO (Strengths-Opportunities) strategy.
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Sekti, Wahyu Broto, and Rendra Armayana. "Analisis SWOT Terhadap Strategi Pemasaran Usaha Mikro Kecil dan Menengah (UMKM) Sentra Industri Gitar dalam Menghadapi Covid-19." Literasi : Jurnal Kajian Keislaman Multi-Perspektif 1, no. 1 (January 4, 2021): 49–70. http://dx.doi.org/10.22515/literasi.v1i1.3257.
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The purpose of this research is to find the factors about the strength, weakness, opportunity, and treath of guitar industry centre UMKM Mancasan Village as well as knowing marketing strategies by used marketing mix involve 4P (Product, Price, Promotion, and Place). These papers used research methods of descriptive kualitative with analytical data technique used SWOT analysis. SWOT Analysis is done by identifying and analyzing the internal and external factors that influence the basic component of the guitar industry centre UMKM Mancasan Village. Guitars industry center UMKM Mancasan Village has'nt been maximal in implementing the marketing mix 4P accompanied by analysis SWOT. So that their application needs to be enhanced the marketing of industry centre UMKM Mancasan Village has been maximal.
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Hutagalung, Chresy Novralina, Nusril, and Teguh Adi Prasetyo. "STRATEGI PENGEMBANGAN PEMASARAN MAKANAN KHAS BENGKULU PADA SENTRA OLEH-OLEH ANGGUT KOTA BENGKULU: APLIKASI AHP DAN SWOT." Jurnal AGRISEP 11, no. 2 (September 28, 2012): 204–19. http://dx.doi.org/10.31186/jagrisep.11.2.204-219.
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The aim for this research is to know the marketing development strategic of traditional meal in Centra traditional food Anggut Bengkulu City using Analytical Hierarchy Process (AHP) method dan SWOT analysis. The samples are Cita Rasa, Kueku Yovita and Arzel. To find the priority factor from each marketing mix used Analytical Hierarchy Process (AHP) method. This research showed that the priority factor from product mix is the hygiene product (0,1222). The priority factor from price mix is the value for money (0,2025). The priority factor from promotion mix is positioning the local product (0,1539). The priority factor from place mix is market location position (0,1841). The internal and external environment is used in SWOT analysis matriks. The Cita Rasa marketing development strategics are giving incentive price for consumers, market expansion, keep and maintain quality, taste and locallity product, and decorate the layout on the attractive display. The Kueku Yovita marketing development strategics are increase the promotion and advertising, giving incentive price for consumer, market expansion, and decorate the layout on the attractive display. The Arzel marketing development strategics are increase the promotion and advertising, giving incentive price for consumer, market expansion, increase the quality, hygiene and taste product, and decorate the layout on the attractive display.Keyword : marketing development strategic, Analytical Hierarchy Process (AHP), SWOT
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Yosefa, Yosefa. "USULAN STRATEGI PEMASARAN DALAM RANGKA MENINGKATKAN PENJUALAN DI PT. X." Jurnal Administrasi Bisnis 17, no. 1 (July 1, 2021): 61–82. http://dx.doi.org/10.26593/jab.v17i1.4486.61-82.
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PT. X has been around for 26 years and is the sole distributor for 3 well-known furniture brands. This does not make PT. X can market products easily. The decline in sales of PT. X, has occurred from 2016 to 2020. In fact, the average economic growth in the marketing area of PT. X tends to be stable at the level of 4.66% - 7.66%. This study aims to look at the marketing strategies that have been executed by the PT. X (segmenting, targeting, positioning, marketing mix) and analyze the internal and external environment of PT. X (using the company's internal analysis, PESTLE Analysis and Porter's Five-Forces Model) in order to get a recommendation marketing strategy in accordance with the condition of PT. X to increase the sales. Recommended strategies from analysis The Competitive Profile Matrix (CPM), which produces 8 alternative strategies and The Strength-Weaknesses-Opportunities-Threats (SWOT) Matrix which produces 22 strategies. These alternative strategies were analyzed more deeply and obtained 4 prioritized strategies to be implemented in PT. X. Keywords: Marketing Strategy, Marketing Mix, CPM, SWOT Matrix
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Teofilus, Teofilus, Sanju Kumar Singh, Timotius FCW Sutrisno, and Anthony Kurniawan. "ANALYZING ENTREPRENEURIAL MARKETING ON INNOVATIVE PERFORMANCE." MIX JURNAL ILMIAH MANAJEMEN 10, no. 1 (January 27, 2020): 78. http://dx.doi.org/10.22441/mix.2020.v10i1.006.
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Resource Based View (RBV) is used to identify problems faced by SMEs. Based on the results of SWOT analysis, it can be seen that SMEs have six problems. These problems include: limited human resources, lack of advanced technology, not having enough knowledge about the target market, not having a good enough SMES management systems, competitor competition, and price from suppliers that fluctuate. The purpose of this study is to determine the effect of Entrepreneurial Marketing on Innovative Performance. This study uses questionnaire as a research instrument for 35 respondents, SMEs who sell snacks in Surabaya city. The results of this study indicated that Entrepreneurial Marketing, consisting of Market Orientation and Entrepreneurial Orientation, has a positive and significant influence on Innovative Performance of SMEs. This shows that the SMES business unit that implements Entrepreneurial Marketing will experience an increase in the performance of the business unit
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Karimbekov, Abdisait. "IMPROVEMENT OF THE MARKETING COMPLEX IN BANKS OF THE ISLAMIC FINANCING PRINCIPLE." Alatoo Academic Studies 19, no. 3 (October 30, 2019): 218–23. http://dx.doi.org/10.17015/aas.2019.193.23.
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The article considers the issues of improving the marketing mix in banks of the Islamic principle of financing. The object of the study is the subjects of the banking sector, in particular, EcoIslamicBank CJSC, which operates in the Kyrgyz Republic (KR). Based on the results of the study, based on the results of the SWOT analysis, the main measures to improve the marketing activities of EcoIslamicBank CJSC are proposed.
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Mintu-Wimsatt, Alma. "Comedydriving.com - Online Defensive Driving: A Teaching Case." Journal of Business Case Studies (JBCS) 5, no. 6 (June 27, 2011): 41. http://dx.doi.org/10.19030/jbcs.v5i6.4731.
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This case highlights the impact of the Internet on the practice of Marketing. Because the Internet and its technologies have given rise to several of non-traditional products, the business approach to marketing issues for web-based products are often questioned. This case illustrates the merits of utilizing traditional strategic marketing tools in charting successful courses of action. For example, the importance of a SWOT analysis in analyzing an ebusiness marketing mix product, price, place and promotion, is emphasized. The case is recommended for either senior- level or graduate-level marketing course work.
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Afnan, Eriana, and Sam'un Jaja Raharja. "Analisis SWOT terhadap Strategi Penjualan Smartphone Xiaomi dan Vivo." Organum: Jurnal Saintifik Manajemen dan Akuntansi 3, no. 1 (June 30, 2020): 50–63. http://dx.doi.org/10.35138/organum.v3i1.78.
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The growth of smartphone users every year continues to grow and is a necessity for its users. Every smartphone company competes for generous consumers and competes to provide the technology and features needed by its users. This research was conducted to see a SWOT analysis of sales strategies on Xiaomi smartphones and Vivo smartphones in terms of differentiation strategy, focus strategy, cost leadership strategy. This study uses a digital use database to find articles relevant to the SWOT analysis of sales strategies on Xiaomi smartphones and Vivo smartphones. This type of research used in this research is descriptive analysis with a qualitative approach. The analysis method used is the SWOT analysis and Porter's Generic Strategy. The results showed that in total, this smartphone company had implemented the generic porter strategy well. However, the Vivo company's focus strategy is only applied so that the Vivo company can focus on marketing efforts on one or two market segments and create a marketing mix that is specific to that market so that the company can find better market needs.
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Edi Rizal, Sarwo. "Analysis of HPE Hyperconverged Information Technology Marketing Strategy at Proteksindo Data Supplier Company." Eduvest - Journal Of Universal Studies 1, no. 9 (September 20, 2021): 892–97. http://dx.doi.org/10.36418/edv.v1i9.126.
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Hewlett Packard Enterprice (HPE) Hyperconverged is an Information Technology (IT) framework that combines storage, computing and networking into a single system in an effort to reduce data center complexity and increase scalability. HPE Hyperconverged improve business and the productivity of IT staff and increase the speed of services delivered to customer. The marketing strategies that will be researched to see of the marketing mix, consisting of product, price, place, promotion, people and processes, the analysis using the Strengh Weaknesses Opportunities Threat (SWOT) analysis to determine the right strategy. The method study was descriptive qualitative research. The subjects in this study were the manager marketing, 2 marketing staffs and 3 sales . The instrument used a form of interview guidelines and the type of recorder. Data analysis used SWOT analysis. Results in this reasearch that (1) Products: Products used in cooperation with Hewlett Packard Enterprise (HPE) that one of biggest IT company in the world (2) Price; price is still relatively expensive. (3) Place; Data Proteksindo in Central Jakarta strategically located. (4) Promotion: Promotion is not maximized. (5) People; trained IT staff, good, loyal. (6) Process: The process of installation of HPE hyperconverged should be accepted to the criteria that will be used in Data Center. Data Proteksindo is in strategic location, the promotion should be more leverage, based on SWOT analysis the most appropriate strategy is an aggressive strategy in order to growth stage.
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Khairo, Rusdiati. "ANALISIS STRATEGI PEMASARAN PARIWISATA DI DESA KETAPANG RAYA KECAMATAN KERUAK, LOMBOK TIMUR." Jurnal Riset Manajemen 19, no. 1 (August 11, 2019): 8. http://dx.doi.org/10.29303/jrm.v19i1.34.
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The purpose of this study was to analyze tourism marketing strategies in Ketapang Raya Village, Keruak District, East Lombok. The type of research approach used by researchers in this study is the type of descriptive approach. While the type of research used is qualitative research. In determining the informants as sources of data in this study the authors used purposive sampling technique. The results showed that in the marketing strategy carried out by Ketapang Raya Village the marketing process was divided into several stages, starting with segmentation, targeting, positioning, marketing mix. The most effective marketing strategy is to use word of mouth promotion because visitors who have visited the tourist attraction in Ketapang Raya Village will influence their colleagues or family to visit the tourist attractions.
Keywords : Marketing Strategy, Tourism, SWOT Analysis, Marketing Mix
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Ratnasari, Ike, and Anggraini Wijayanti. "Analisis Strategi Pemasaran untuk Meningkatkan Jumlah Iklan (Studi Kasus pada Radio Kanjuruhan FM)." JAMIN : Jurnal Aplikasi Manajemen dan Inovasi Bisnis 1, no. 2 (February 27, 2019): 65. http://dx.doi.org/10.47201/jamin.v1i2.16.
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The large amount of competition makes radio stations provide innovation as a form of marketing strategy to attract listeners and advertisers. In order to maintain the viability of its business, an effective marketing strategy is needed. One effort to find out the right marketing strategy for the company is to use a SWOT analysis. The purpose of this research is to find out the marketing strategies used and what should have been used Radio Kanjuruhan FM so far in increasing the number of advertisements. The marketing strategy carried out by Radio Kanjuruhan FM is a marketing mix that includes 4 components, namely, product, price, place, promotion. These 4 components provide an important role in supporting the progress of Radio Kanjuruhan FM. Based on the SWOT Radio Analysis Kanjuruhan FM can increase promotions, collaborate with local radio, increase the number of employees, utilize technology, and provide competitive prices. Whereas from the marketing strategy which includes, market segmentation, setting the target market (market targeting) and positioning (positioning) of Kanjuruhan FM Radio can find out which market segments have been listening to Radio Kanjuruhan FM.
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Muyassarah, Muyassarah. "Analisis SWOT Pada Strategi Pemasaran Produk Simpanan Kurban Di KSPPS BMT NU Sejahtera Cabang Jepara." SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam 1, no. 3 (November 18, 2019): 69–80. http://dx.doi.org/10.36407/serambi.v1i3.72.
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Purpose-The purpose of this research is to introduce the product to the people of Jepara to participate in the "kurban" saving product at BMT NU Sejahtera through SWOT Analysis.
Methods-This study uses qualitative methods and applies analytical techniques from various theoretical references and field data to be analyzed and then concludes logically and critically. The data obtained with the approach of observation, interviews, and documentation.
Findings-BMT NU who needs to pay attention to strategies to approach customers, networks, and excellent service. BMT NU Jepara also applies the marketing mix or marketing mix/product, price, place, promotion.
Implications -Research results can be implemented in all BMT institutions in general and specifically for BMT NU Sejahtera
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Nedeljkovic, Jelena, and Ljiljana Keca. "Analysis of marketing mix elements of non-wood forest products in central Serbia." Bulletin of the Faculty of Forestry, no. 102 (2010): 83–100. http://dx.doi.org/10.2298/gsf1002083n.
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Demand for high-quality products of biological origin has been increasing, in accordance with changes in objectives of forest management, which are caused by socio-economic development. Although non-wood forest products (NW?FPs) have been collected and used for generations, only in recent decades their importance has been recognized. The aim of this paper is to analyze marketing strategies of companies involved in processing and distribution of NWFPs. Due to the specificity and comprehensiveness of the problem, the various general and specific methods and techniques, which are used in the study of marketing elements, have been applied. A?WOT analysis was applied in order to better interpret results of SWOT analysis. The survey was conducted among small and medium enterprises dealing with NWFPs in central Serbia. Conducted research determined the most important final products, prices, types of promotion and structure of distribution channel.
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Erdiana, Afrida Eva, and Siti Ning Farida. "ANALISIS STRATEGI PEMASARAN DI TENGAH PANDEMI COVID-19 UNTUK MENINGKATKAN OMZET PENJUALAN PADA RESTU BAKERY BOJONEGORO." Journal Publicuho 4, no. 1 (March 12, 2021): 146. http://dx.doi.org/10.35817/jpu.v4i1.16794.
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This research uses Restu Bakery Bojonegoro as an object of research that sells various cakes and bakeries. The purpose of this study was to determine and analyze marketing strategies in increasing sales turnover during the Covid-19 pandemic at Restu Bakery Bojonegoro. The research method used is descriptive quantitative using SWOT, data collection techniques are carried out by means of observation, documentation, interviews and triangulation related to marketing strategies based on the 7P marketing mix indicators used by researchers in identifying strengths, weaknesses, opportunities and threats with the SWOT method. at Restu Bakery Bojonegoro.From this study, the results of the Internal Factor Analysis Summary showed a strength of 1.76 and a weakness of 1.46. Meanwhile, the results of the External Factor Analysis Summary show that the threat is 1.97 and the opportunity is 1.41. In this case, Restu Bakery Bojonegoro occupies the quadrant point I. In this case, a supporting marketing strategy is an aggressive strategy on the various opportunities and strengths of Restu Bakery Bojonegoro.
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Michalski, Eugeniusz. "Zarządzanie marketingowe przedsiębiorstwem." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 15(64) (May 20, 2016): 84–95. http://dx.doi.org/10.22630/pefim.2016.15.64.8.
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The main goal of this article is to present how the new conception of marketing mix affects delivering value to customers and benefit an enterprise. The task of marketing management is to make the good and service available when a customer is ready to buy it. An enterprise needs timely, accurate and relevant information on customers, competitors and new socio-economic trends in the country and the world. The analysis of marketing management paradigm and creation of value based management were carry out. Next, the concept of marketing strategy and SWOT analysis were under consideration. Lastly, the impact of information technology on marketing management were described.
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Koryuhina, Catherine, and Oleksij Sorokin. "DEVELOPMENT MARKETING STRATEGY FOR RAMADA ENCORE KIEV." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(64) (June 7, 2017): 60–66. http://dx.doi.org/10.26906/eir.2017.3(64).877.
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UDC 339.138:640.41
Koryuhina Catherine, Mg.oec., Mg.Phil. Assist.Prof. Oleksij Sorokin. ISMA University. Latvia. Developing Marketing Strategy for Ramada Encore Kiev. The article gives the analysis of marketing strategy of Ramada Encore Kiev Hotel, highlights the importance of marketing concept, and marketing strategy, and formulates the ways of improving the situation with the help of marketing activities.The hospitality marketing mix model is used as the theoretical basis. Besides, financial reports, international organisations statistics, SWOT analysis, PESTEL analysis and other methods are used. Nowadays hospitality is fast growing and developing industry. The aim of this work is to find suitable new advertising strategies that can make for hotel’s development.
Keywords: marketing strategy, concept, improving, hospitality, theoretical issues, statistics, suggestions.
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Andrariladchi, Herdi, and Bugi Satrio Adiwibowo. "Pengembangan Strategi Public Relations Menggunakan Pendekatan Marketing Mix dan Sostac terhadap Produk Pariwisata." Inter Komunika : Jurnal Komunikasi 3, no. 2 (December 28, 2018): 219. http://dx.doi.org/10.33376/ik.v3i2.236.
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Abstract. The purpose of this research to develop the public relations strategy with marketing mix and SOSTAC approach in Belitung tourism. The method of this research was qualitative research with case studies typ in Belitung tourisms. The data sourced from key informant interviewee, field observation, and journal analysis who has related link with this research. All data collected, and analyzed with marketing mix and SOSTAC approach from public relations perspective, then continued to analyzed with SWOT method to mapped the strength, weakness, opportunity and the threat. The results are tourism development in Belitung not involve public relations inside. Low of tourism identification object to fulfil the tourist needs, low of control and evaluation from every process, result in the Belitung tourism was not on the track. Low of price transparency commitment also result in negative perception from the tourist. Next, low of communication between all stakeholders bring about inconsistency of local regulation interpretation regarding tourism concept of Belitung. From that analysis above, the public strategy development offered was develop and maintain the stakeholder relationship (management public relations), do identification and mapping the potential problem will happen and give the solutions to solve the problem (crisis public relations), carry out monitoring and control activity to the tourist to get feedback and carry out communication to all stakeholder (external public relations management), and carry out socialization and publication (public relations campaign).Keywords: Public Relations Strategy, SOSTAC, SWOT, Belitung Tourism.Abstrak. Tujuan dari penelitian ini untuk mengembangkan strategi hubungan masyarakat dengan bauran pemasaran dan pendekatan SOSTAC di pariwisata Belitung. Metode penelitian ini adalah penelitian kualitatif dengan jenis studi kasus pada pariwisata Belitung. Data bersumber dari informan kunci yang diwawancarai, observasi lapangan, dan analisis jurnal yang memiliki hubungan terkait dengan penelitian ini. Semua data dikumpulkan, dan dianalisis dengan bauran pemasaran dan pendekatan SOSTAC dari perspektif hubungan masyarakat, kemudian dilanjutkan dengan analisis metode SWOT untuk memetakan kekuatan, kelemahan, peluang dan ancaman. Hasilnya adalah pengembangan pariwisata di Belitung tidak melibatkan hubungan masyarakat di dalamnya. Rendahnya objek identifikasi pariwisata untuk memenuhi kebutuhan wisatawan, rendahnya kontrol dan evaluasi dari setiap proses, mengakibatkan pariwisata Belitung tidak berada di jalurnya. Rendahnya komitmen transparansi harga juga menghasilkan persepsi negatif dari wisatawan. Selanjutnya, rendahnya komunikasi antara semua pemangku kepentingan menyebabkan inkonsistensi interpretasi peraturan daerah tentang konsep pariwisata Belitung. Dari analisis di atas, pengembangan strategi publik yang ditawarkan adalah mengembangkan dan menjaga hubungan pemangku kepentingan (manajemen hubungan masyarakat), melakukan identifikasi dan memetakan potensi masalah yang akan terjadi dan memberikan solusi untuk menyelesaikan masalah (krisis hubungan masyarakat), melakukan pemantauan dan mengontrol kegiatan kepada wisatawan untuk mendapatkan umpan balik dan melakukan komunikasi dengan semua pemangku kepentingan (manajemen hubungan masyarakat eksternal), dan melakukan sosialisasi dan publikasi (kampanye hubungan masyarakat).Kata Kunci: Strategi Humas, SOSTAC, SWOT, Pariwisata Belitung
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Margaret, Merita, Johnny A. F. Kalangi, and Lucky F. Tamengkel. "Analisis Strategi Pemasaran Pada Penyedia Jasa Internet Speedy Di Kec. Taliabu Utara Kab. Pulau Taliabu Prov. Maluku Utara." JURNAL ADMINISTRASI BISNIS 8, no. 1 (March 25, 2019): 61. http://dx.doi.org/10.35797/jab.8.1.2019.23501.61-70.
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This study aims to analyze the marketing strategy of Speedy Internet Service Providers, especially the marketing mix applied. Then to find out the results of the analysis of Strengths, Weaknesses, Opportunities, and Challenges as well as an overview of the strategy so that it can be applied to increase product sales. By using SWOT, Matrix, EFAS, and IFAS research techniques and Cartecius diagrams. This research uses qualitative methods, namely case studies that produce descriptive data as outlined in words. Data collection techniques in this study the author made a direct visit to conduct personal interviews with Speedy Internet Service Providers and equipped with sales data several years back. The conclusions from the analysis carried out on the company's marketing strategy have carried out the marketing strategy correctly and precisely and in the calculation of the SWOT analysis as outlined in the Cartesius diagram the producers are in the position of quadrant 1, Growth. Which companies can develop, maintain and improve product quality so that people continue to believe in the products provided.
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Onopko, Oleksandr, Svitlana Polkovnychenko, and Mykhailo Khomienok. "IMPLEMENTATION OF THE MARKETING COMPLEX IN THE FOOTBALL CLUB." PROBLEMS AND PROSPECTS OF ECONOMIC AND MANAGEMENT, no. 1(21) (2020): 132–41. http://dx.doi.org/10.25140/2411-5215-2020-1(21)-132-141.
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The article adapts the marketing complex (product, price, place, promotion, people, process) to the football club. The components of the marketing mix of Football Club “Desna” are evaluated. Communications (online and offline) of FC “Desna” are studied. In order to make effective decisions regarding the use of the marketing complex in the activities of Football Club "Desna" SWOT-analysis is conducted. The main directions of improvement of realization of the marketing complex of FC "Desna" are generalized andsubstantiated. It is proposed to plan communications complex through annual compilation of a media plan developed on the basis of the SMM-strategy of the club.
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Virgilenna, Sinta, and I. Putu Anom. "Strategi Pemasaran Pariwisata Sembalun Kecamatan Sembalun Kabupaten Lombok Timur Nusa Tenggara Barat." JURNAL DESTINASI PARIWISATA 6, no. 1 (July 1, 2018): 171. http://dx.doi.org/10.24843/jdepar.2018.v06.i01.p26.
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The number of tourist arrivals during the low season tends to decline. It also has an impact on sightseeing. Therefore, marketing strategy is very important to be able to increase the number of tourist visit to be able to compete with other tourism object and can give positive impact for society Sembalun. Sembalun tourism is located on Jalan Wisata Rinjani, Sembalun Bumbung, Kab. East Lombok Kec. Sembalun, Sembalun Village of West Nusa Tenggara. This study aims to determine the marketing mix, and marketing strategy at Sembalun Tour.
The data collection in this research is done by observation, in-depth interview, document and literature study. The determination of informants was determined on the basis of random purposive sampling in which subjects were chosen on the basis of specified criteria. These criteria are Sembalun tourism managers and communities around Sembalun East Lombok.
The result of this research is marketing mix at Sembalun tourism based on product, price, distribution channel, promotion, person, physical proof and process. In this research also discuss about SWOT analysis about the strengths, weaknesses, opportunities and threats that are owned by Sembalun tourism which is related to mix mix (marketing mix), from marketing strategy that is Increase promotion to other market, Increase cooperation with Travel agent good Outside and inside the country, improve access, improve the quality of human resources.
Keyword : Management, Marketing Mix, Marketing Strategy , Sightseeing Tour
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Tsitsipati, Vaia, and Christodoulou Athanasios. "SWOT analysis of the truffles market in Greece." British Food Journal 116, no. 12 (November 25, 2014): 1976–97. http://dx.doi.org/10.1108/bfj-12-2012-0293.
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Purpose – The purpose of this paper is to investigate the suitability of Greece as a possible market for truffles. Primary data were collected and analysed in a systematic and detailed way to highlight the strengths, weaknesses, opportunities and threats of this prospective market development. Design/methodology/approach – A multi-stage survey was conducted using qualitative and quantitative research methods. The data obtained were analysed using the SWOT analysis method. Findings – The survey highlighted the market characteristics of truffles in Greece. These were sorted into four categories: strengths, weaknesses, opportunities and risks. Results show that truffles have an attractive mix of qualities; however, issues such as the lack of intermediary and customer knowledge and the limited communication of their benefits need to be overcome. Research limitations/implications – Findings showed that the use of SWOT analysis in specialized food products provides marketers and professionals’ insight and guidance into designing their marketing activities. Practical implications – Truffles production or trading requires strong commitment by professionals who want to succeed in this market field. Social implications – Truffles market growth could contribute to the social welfare through the creation of supplemental income, the cultivation of arid fields and the conservation of natural resources due to their environmentally friendly manner of production. Originality/value – For the first time, SWOT analysis is used to investigate the factors that shape the market of specialized products in the food sector.
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Onyusheva, Irina, Minawat Machula, and Treeraporn Manuthammathorn. "STRATEGIC ANALYSIS FOR BUSINESS SUCCESS: THE CASE OF VGI COMPANY." EUrASEANs: journal on global socio-economic dynamics, no. 3(22) (June 2, 2020): 7–22. http://dx.doi.org/10.35678/2539-5645.3(22).2020.7-22.
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The VGI Public Company Limited (VGI) is functioning under the umbrella of the BTS Group Holding Company, Thailand. The aim of this research is to consider, analyze and develop an integrated strategy for business success of VGI by means of exploring its internal and external business environment with the use of different business analytical tools. The paper outlines the current market conditions that VGI is operating under, followed by SWOT and PESTEL analyses and the 5 forces model by M. Porter. Marketing aspects are covered through STP, 7P’s market mix, pricing and advertising policy.
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Putri, Nining Yulia, and Ivo Novitaningtyas. "Marketing Strategy for Culinary MSMEs in Magelang City During the Covid-19 Pandemic." Jurnal Pemasaran Kompetitif 4, no. 3 (June 1, 2021): 357. http://dx.doi.org/10.32493/jpkpk.v4i3.10685.
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The Covid-19 pandemic had an impact on MSMEs sectors in Magelang City, one of them is culinary sector. The purpose of this study was to identify and describe the business condition of culinary MSMEs in Magelang City during the Covid-19 Pandemic, and also propose marketing strategy based on a SWOT analysis and marketing mix. This study used descriptive qualitative approach. Primary data were obtained from 30 samples of culinary MSMEs through interview and observation. Data were analyzed based on statistic descriptive to describe the business condition and SWOT to propose the marketing strategy. The results recommend culinary MSMEs in Magelang city to improve product quality and product innovation, provide discounted prices, promote products through social media, and provide venues that comply with health protocol standards. By implementing this marketing strategy, it is hoped that culinary MSMEs in Magelang city business will survive and can develop during the Covid-19 pandemic.
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Naibaho, Jontinus, I. Gusti Putu Bagus Sasrawan Mananda, and Putu Agus Wikanatha Sagita. "STRATEGI PEMASARAN TAKSI BANDARA NGURAH RAI DENGAN METODE BGC (BOSTON CONSULTING GROUP)." Jurnal IPTA 7, no. 2 (December 30, 2019): 147. http://dx.doi.org/10.24843/ipta.2019.v07.i02.p05.
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The purpose of this research is to find out the right marketing strategies and competitiveness by identifying and analyzing the internal and external environment that affect the Ngurah Rai Airport Taxi Cooperative. In this study using marketing strategy analysis, namely BCG/Boston Consulting Group Matrix and SWOT (Strength, Weakness, Opportunity, Threats) analysis. BCG matrix to determine the level of market growth and relative market share. SWOT analysis to analyze strengths, weaknesses, opportunities and threats, then using segmenting, targeting, positioning/STP and 7P (marketing mix) results of the data obtained and then analyzed with IFAS and EFAS. The types of data used in this study are qualitative and quantitative data, primary and secondary data. Determination of samples in this study using purposive sampling method as many as 50 respondents. Data collection techniques by observation, questionnaires, structured interviews, and literature study. The results of the BCG matrix research, based on the calculation of the market growth rate is 1.35% and the result of the calculation of the relative market share is 1.45 x> 1 so that it is in the position of Cash Cow. The marketing strategy that can be carried out by the Ngurah Rai Airport Taxi Cooperative is to maintain the market, create new products, find new businesses. The strategy offered in the Cash Cow quadrant the company must always keep the company in a stable condition. The results of the SWOT analysis study from IFAS assessment were 2.66 and EFAS was 2.28. Then the position of the SWOT diagram is Growth Stability which is the company must determine efforts to strengthen market share, increase sales, pursue large profits by diversifying/expanding the market.
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Riyanto, A., and Arman Paramansyah. "STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN BETON SIAP PAKAI (READY MIX CONCRETE) PADA PT SEMEN INDOGREEN SENTOSA PLANT CIKARANG." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 2, no. 2 (August 27, 2020): 161–73. http://dx.doi.org/10.47467/alkharaj.v2i2.110.
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ABSTRACT
The problem to be answered in this study is the strategic factors that exist in the company which includes analysis of the external and internal environment to find alternative strategies that can increase sales. In line with the problem, this research was conducted using descriptive methods, which tend to describe the problems that occur in the company. To solve the problems that occur in the company, the External Strategic Factor Analysis (EFAS), Internal Strategic Factor Analysis (IFAS) and SWOT Analysis are used. The analysis shows that based on internal and external analysis of the company, it can be concluded that the main strategy of PT. Semen Indogreen Sentosa is a strategy of SO (Strength Opportunities) Improving product quality, completeness of distribution facilities, payment terms, product prices and delivery accuracy and low prices with the aim of expanding the market Such as internal factors namely completeness of distribution facilities and field tests, and external factors recruiting workers Experienced and educated experts aim to be able to rival competitors. The results of the analysis show that from the analysis of factors external strategies have. Based on these findings, it was suggested that PT Semen Indogreen Sentosa Plant Cikarang try to improve management's response to its external environment by taking advantage of opportunities arising in the market and also increasing management's response to its internal environment by utilizing the company's strengths and implementing alternative strategies summarized in SWOT Matrix
Keywords: Marketing Strategy, SWOT Analysis, SWOT Matrix
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Riyanto, A., and Arman Paramansyah. "STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN BETON SIAP PAKAI (READY MIX CONCRETE) PADA PT SEMEN INDOGREEN SENTOSA PLANT CIKARANG." Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah 2, no. 2 (August 27, 2020): 161–73. http://dx.doi.org/10.47467/alkharaj.v2i4.110.
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ABSTRACT
The problem to be answered in this study is the strategic factors that exist in the company which includes analysis of the external and internal environment to find alternative strategies that can increase sales. In line with the problem, this research was conducted using descriptive methods, which tend to describe the problems that occur in the company. To solve the problems that occur in the company, the External Strategic Factor Analysis (EFAS), Internal Strategic Factor Analysis (IFAS) and SWOT Analysis are used. The analysis shows that based on internal and external analysis of the company, it can be concluded that the main strategy of PT. Semen Indogreen Sentosa is a strategy of SO (Strength Opportunities) Improving product quality, completeness of distribution facilities, payment terms, product prices and delivery accuracy and low prices with the aim of expanding the market Such as internal factors namely completeness of distribution facilities and field tests, and external factors recruiting workers Experienced and educated experts aim to be able to rival competitors. The results of the analysis show that from the analysis of factors external strategies have. Based on these findings, it was suggested that PT Semen Indogreen Sentosa Plant Cikarang try to improve management's response to its external environment by taking advantage of opportunities arising in the market and also increasing management's response to its internal environment by utilizing the company's strengths and implementing alternative strategies summarized in SWOT Matrix
Keywords: Marketing Strategy, SWOT Analysis, SWOT Matrix
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Maulana, Wahyu. "Metode Marketing Mix Dan Analisis SWOT Dalam Penyusunan Strategi Bersaing Pada IKM Keripik Tempe Ayudy." Jurnal Perilaku dan Strategi Bisnis 8, no. 2 (August 31, 2020): 141. http://dx.doi.org/10.26486/jpsb.v8i2.1257.
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Medium small industry (IKM) is one of the real sectors which is a favorite of the public to compete in producing maximum profits. This sector is also a strong foundation for regional governments in developing an independent regional economy. This is the reason for the many SMIs that have sprung up and are dominated by millennials. The purpose of this study was to determine the competitive strategy using the marketing mix method and SWOT analysis on one of the tempe chips SMIs. This type of qualitative research and direct interviews are things that are used in this study. The results showed that the position of IKM Ayudy was in the quadrant I in the SWOT analysis where the right strategy to compete was to use an aggressive strategy. Ayudy IKM will take advantage of open business opportunities by focusing on the strength of its products. The competitive strategy is divided into marketing mix where its application includes a product strategy by doing innovative products, this is considered appropriate because it is to overcome boredom in consumers so that consumers remain comfortable with the product from the IKM Ayudy; pricing strategy is done by implementing wholesale prices, this is intended to facilitate sales quickly; location strategy by opening sales outlets directly aimed at consumers especially those located far from production houses; and of course promotional strategies through social media that make products more known and have an impact on increasing sales
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Yuniarti, Rahmi, Arif Rahman, and Moch Choiri. "STRATEGI PEMASARAN PADA UKM KERIPIK TEMPE SANAN MALANG." Jurnal Teknik Industri 14, no. 2 (June 27, 2014): 174. http://dx.doi.org/10.22219/jtiumm.vol14.no2.174-185.
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Rahmi Yuniarti, Arif Rahman, dan Moch. ChoiriJurusan Teknik Industri, Fakultas Teknik, Universitas Brawijaya Jalan MT. Haryono 167, Malang 65145, Jawa TimurLaman: rahmi_yuniarti@ub.ac.idABSTRAKUsaha Kecil Menengah (UKM) memiliki peran yang besar pada perekonomian negara, baik dalam kontribusi terhadap Produksi Domestik Bruto maupun jumlah penyerapan tenaga kerja. Dalam usaha mengembangkan bisnisnya, UKM keripik tempe Sanan harus melakukan inovasi dan perbaikan untuk dapat bersaing dengan bisnis lainnya. Dengan adanya persaingan-persaingan dari berbagai merk keripik maka UKM keripik tempe Sanan harus melakukan peningkatan dalam hal penentuan strategi pemasaran. Analisis strategi yang dapat digunakan yaitu dengan mengunakan elemen pada bauran pemasaran. Hal ini yang mendorong perlunya untuk dilakukan penelitian mengenai faktor yang menjadi daya tarik program pemasaran, serta mengukur sejauh mana suatu kesatuan elemen bauran pemasaran dijalankan dalam strategi pemasaran yang ada. Sesudah mendapatkan informasi mengenai elemen bauran pemasaran dari hasil kuisioner yang diberikan kepada pihak produsen UKM keripik tempe, selanjutnya dilakukan analisis SWOT dan QSPM untuk menentukan strategi utama pemasaran. Dari hasil penelitian, strategi pemasaran yang harus dilakukan UKM keripik tempe Sanan Malang adalah melakukan diversified product dengan memproduksi berbagai jenis keripik, meluncurkan Brand variants sehingga konsumen memiliki banyak pilihan serta memproduksinya dalam komposisi berat keripik serta kemasan yang bervariasi, melakukan pengembangan jaringan agen penjualan untuk memperluas daerah penjualan, melakukan promosi melalui berbagai pameran dan acara-acara besar di propinsi Jawa Timur, menggencarkan promosi produk melalui iklan gratis dan media sosial yang tersedia.Kata Kunci: strategi pemasaran, bauran pemasaran, analisis SWOT.ABSTRACTSmall and Medium Enterprises (SMEs) have a major role in the economy of country , both in contribution to the Gross Domestic Product and total employment. In order to develop its business, tempeh SME Sanan Chips has to create an innovation and conduct an improvement in order to be able to compete with other businesses. Due to existence of competition among the competitors with different brand of chips, so SME tempeh chips Sanan should improve properly the determination of marketing strategy. Strategy analysis can be conducted by using element of marketing mix. That triggers the necessity to conduct a research in terms of factors appealing marketing and measure how well a united element of marketing mix is performed according to the marketing strategy. After gaining information related to element of marketing mix from the questionnaire given to the SME tempe chips, then analysis is performed based on SWOT and QSMP to determine the major marketing strategy. According to the result, SME Sanan Chips should adopt the marketing strategy by: focusing on product diversity through producing various chips, launching a brand variant with a various pack and net weight in order to offer different choices to the consumers, developing an agent networks to expand the region of market sale, conduct promotion through exhibitions and major events in the Province of East Java, promoting the product intensively through a free advertisement and social media.Keywords: marketing strategy , marketing mix , SWOT analysis.
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Wulan Antari, Ni Nyoman, and Riza Wulandari. "STRATEGI PEMASARAN WEDDING PACKAGES PADA MY WEDDING ORGANIZER." Journal of Applied Management and Accounting Science 2, no. 1 (December 18, 2020): 23–40. http://dx.doi.org/10.51713/jamas.v2i1.24.
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In developing a business in the field of marriage, My Wedding Organizer has designed several wedding packages for brides who want a party that is only attended by a few people (privacy). By working with several reception venues and several other wedding organizers, My wedding organizer has succeeded in making customers feel satisfied with the wedding packages offered. However, in 2019 My Wedding Organizer was not able to achieve the expected target, thus we conducted research aimed at increasing sales of wedding packages on My Wedding Organizer by making a strategy formulation by analyzing the marketing mix of 7P services consisting of products and services, prices, channels. / place of distribution, promotion, people, facilities (physical evidence) and processes based on a SWOT analysis. Based on the research of this study in increase of sales of wedding packages which decreased especially in 2019, namely the creation of a new strategy formulation is based on the SWOT analysis 7P. The conclusions of the study are based on the marketing mix by creating a SWOT matrix, from strategy SO, WO, ST and WT in strategy formulation it can be based on the 7P include product, price, distribution channels / place, promotion, people, processes, and the physical evidence. It is recommended to use the hotel management corporate strategy formulation and business unit strategy formulation, with the wedding venue evaluate and innovate to create a new wedding packages to explore creativity in the promotional aspect of wedding.
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Kumari, Neeraj. "Situational Analysis of Indian Furniture Industry." Journal of Asian Development 5, no. 3 (November 6, 2019): 57. http://dx.doi.org/10.5296/jad.v5i3.15607.
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Purpose: The study aims to do marketing mix of plastic furniture industry, to do SWOT analysis of furniture industry and Nilkamal group of companies, and to recommend marketing strategies for the plastic furniture industry.Research Design, Data & Methodology: A structured questionnaire has been used to collect primary data. Convenience sampling has been used in the study. The sample size is 120.Results: The strengths of Nilkamal are as follows: National leader, Pro-actively enters new segments and markets, Partners well-established companies, Strong distribution in the company, Vast product range with emphasis on quality, Financially strong, and Strong R & D.Conclusion: In order to improve its marketing strategies, Nilkamal can take the following steps: Target Kid’s furniture kit, Advertise the products as being designed with respect to safety by avoiding sharp edges, The furniture set can be customized to suit the kid’s tastes, A retail chain for plastic furniture can be opened in the major cities, A resale store can be opened at major cities in the country where the sales of plastic furniture are high, and Venture into wood-plastic composite furniture.
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Kızıl, Cevdet, Valorie Eddy, Laura Clary, and Katrina Crowell. "Hershey’s Entry to the Australian Market with a New Brand: An Accounting and Marketing Perspective." EMAJ: Emerging Markets Journal 3, no. 2 (September 17, 2013): 97–126. http://dx.doi.org/10.5195/emaj.2013.43.
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This paper discusses the entry of Hershey’s Chocolates Company tothe Australian market with a new brand. For this purpose, background information and key performance indicators about the firm are presented. Also target customers and market summary, market demographics and target customer profile of the firm are mentioned in the context of situational analysis. Then,Hershey’s entry to the Australian market with a new product is proposed by providing and commenting on SWOT analysis, competition environment, accounting-finance indicators, marketing strategy and marketing mix (4P) factors. Thus, a deeper focus on the organization is realized and shared. As aresult, firm’s entry to the Australian market is discussed with a new product by suggesting recent and altered target customer base, customer profile,marketing strategy and marketing mix. Our study evaluates the potential disadvantages and advantages in detail and argues that there is a need for Hershey’s to enter the Australian market with a new product. In general, this article discusses and defends the entry of Hershey’s to Australian market witha new product by logical reasoning and draws a strategic roadmad to reach this goal.
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Oliynyk, Anna. "The use of marketing tools for effective marketing strategy development and implementation." Problems of Innovation and Investment Development, no. 19 (May 28, 2019): 4–16. http://dx.doi.org/10.33813/2224-1213.19.2019.1.
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The subject of research is a mix of theoretical and practical aspects in terms of the use of marketing tools for effective marketing strategy development and implementation. The purpose of the research is to figure out and enhance the key theoretical approaches during marketing tools usage, suggest step-by-step marketing tools instructions for each particular stage of marketing strategy. Methodology. The article was written with the use of the methods of critical analysis of scientific literature and Internet sources, abstraction, generalization, the ascent from abstract to the concrete, comparison, analysis and synthesis. Previously mentioned methods gave an opportunity to generalize the scientific approaches to the definition of ‘marketing strategy’ category, consider in detail and compare modern marketing tools for effective marketing strategy development and implementation. The results of the work. Marketing strategy development consists of three main stages: determinating of market opportunities, building the strategy itself with the help of STP-analysis (segmentation, targeting, positioning) and shaping the marketing program (4P marketing mix). For each stage of the strategy is determined a range of tools, that company should implement in order to reach an effective marketing strategy. For instance, for the first stage were proposed such strategic planning tools as SWOT-analysis, Porter’s five forces model and 5C-analysis. All tools mentioned above help the company to identify its strengths and weaknesses comprehensively, to understand its consumers, inner business-processes and influence of external environmental factors, which company is not capable of changing. During the second stage (STP-analysis) were offered company positioning tools like the Value Proposition Canvas (by A. Osterwalder) and Bowman’s Strategic Clock. Consequently, using the results of previous stages a company will have enough information for establishing the 4P marketing mix. Conclusions. The use of mentioned above instruments will allow companies to develop marketing strategies more effectively, by focusing on company business issues and, at the same time, carefully considering the main negative and positive points of the product following ongoing consumer needs for the purpose of profit maximization and the company`s performance improvement. Key words: marketing strategy, marketing environment analysis, marketing tools, segmentation, positioning, targeting.
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Ilyas, Aldrich, Sapta Raharja, and Tjahja Muhandri. "Strategi Pemasaran Produk Animasi PT Ayena Mandiri Sinema." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 11, no. 1 (August 10, 2016): 10–19. http://dx.doi.org/10.29244/mikm.11.1.10-19.
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PT Ayena Mandiri Sinema (PT AMS) is one of the tenants (SMEs) fostered by the Incubator Center of Technology (BIT) BPPT, engaged in animation and multimedia. The main problem is when marketing Intellectual Property (IP) product animation, such as animated film called Super Neli. Animation film. Generally in Indonesia, marketing product animation of IP dominated by large companies both foreign and domestic, and there are also marketing partners which are quite influential. This make PT AMS be unable to compete with large companies, therefore, it is required a marketing strategy that consider mix marketing aspect and consumer preferences. In this study, identification consumer preference Business to Customer using Kano model is done, the result is dominated by one dimensional attributes while consumer Business to Business obtained attribute must be and one-dimensional dominant. So it becomes an opportunity to maintain and improve product quality to compete in the marketing mix. While the IFE and EFE matrix values of the environmental factors are 2.864 and 2.424, indicating that PT AMS in a position of growth/stability. The result of SWOT analysis that considered mix marketing aspect (product, price, promotion and place) are strategies, then evaluated by QSPM resulting priority strategy which is expanding the marketing network products animation with promotion and market penetration through cooperation with the agency.
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Khoirunnisa, Ninin, and A. Yusuf Kholil. "STRATEGI BAURAN PEMASARAN DESA WISATA KAMPUNG EKOLOGI TEMAS DI KOTA BATU." BUANA SAINS 18, no. 2 (February 2, 2019): 161. http://dx.doi.org/10.33366/bs.v18i2.1189.
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Marketing strategy is a plan that is done to be able to capture the market, using the 7 P Marketing Mix strategy. This study aims to 1) analyze internal and external factors in the development of the Kampung Ekologi Batu (KEB). 2) Analyzing the development strategy that must be implemented by the Kampung Ekologi Batu (KEB) in increasing tourist visits. 3) Analyzing the development strategy is the most effective way to increase tourist visits of the Kampung Ekologi Batu (KEB). The sample used in this study is divided into 2, namely: Purposive Sampling and Accidental Sampling. Pursposive Sampling consists of: Tourism Marketing Department at the Tourism Office, Head of Community Empowerment and Development of Temas Village, General Chair of Kampung Ekologi Batu (KEB), Chair of KEB Development, and Chair of Rw 06. Accidental Sampling taken by 30 visitors. The analysis used in this study used SWOT Analysis, IFE Matrix and EFE Matrix to produce IE Matrix strategies. The results of this study indicate that the Kampung Ekologi Batu (KEB) has used 7 P Marketing Mix (Product, price, place, promotion, People, Process and Physical Evidence) on the Internal KEB. The results of the IE Matrix obtained based on the weight and rating obtained from IFE and EFE indicate the position of the IE KEB Matrix in the Growing and Building area, which means that the business KEB is developing and has excellent potential to be able to increase tourism, and Analysis Results The most effective SWOT in the research is on the S-O strategy, namely: Improving service quality, package quality or products offered and maintaining the beauty and cleanliness of the Ecology Village and the beautiful environment.
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권중기. "The Management Environment(SWOT) of Ju-do Club and way to Activate this through Marketing mix Comparing Analysis." Journal of Korean Alliance of Martial Arts. 11, no. 3 (December 2009): 197–209. http://dx.doi.org/10.35277/kama.2009.11.3.197.
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Ayu Sekarningsih, Ni Wayan, I. Nyoman Sudiarta, and I. Putu Sudana. "STRATEGI BAURAN PEMASARAN OCTOPUS DIVE PENIDA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN." Jurnal IPTA 8, no. 2 (December 30, 2020): 319. http://dx.doi.org/10.24843/ipta.2020.v08.i02.p16.
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Octopus Dive Penida is one of the first local dive centers in Nusa Penida that provides international diving facilities (PADI, ADSI,SSI) with professional instructors. This study discusses the marketing strategy adopted by Octopus Dive. The sample of this research is tourists who have visited and used the services of diving / snorkeling in Octopus Dive Penida. The sample selection technique used purposive sampling with 168 respondents. The technique of collecting data is done in several ways, discussing, observing, interviewing, questionnaires, documentation, and literature study. The data analysis technique was done by quantitative descriptive analysis and SWOT analysis. Resulting in a marketing SWOT strategy from variable marketing mix 7 P that is, SO (Strengths – Opportunities) strategy is doing Brand Positioning as a quality dive operator, doing good relations with the community and improving the quality of Human Resources. WO (Weakness -Opportunities) strategy is to expand business / office locations, educate tourists, re-conduct price analysis and participate in international and national events. ST (Strenghts -Threats) strategy is to innovate services / services for tourists, create dive tourism package programs that don't exist in other dive operators. WT (Weakness -Threats) strategy is to conduct a site analysis to complement offices and innovations in market price adjustments.
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Rahman, Shinta Abdul. "Analisis Strategi Pemasaran Pada Lembaga Kursus dan Bimbingan Belajar Education Zone." Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS) 2, no. 2 (February 28, 2021): 158–63. http://dx.doi.org/10.47065/ekuitas.v2i2.634.
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Marketing activities determine the Education Zone Course and Tutoring Institute (E-Zone LKBB) in selling products as the spearhead set by the E-Zone management LKBB and its marketing strategy. In determining the marketing strategy, environmental analysis is critical because it includes analyzing the internal and external environment. The research problem is about the service marketing strategy in the E-Zone LKBB. Therefore the research questions in this research are: 1) What are the strengths and weaknesses in improving LKBB E-Zona services. 2) What are the opportunities and threats in increasing the marketing strategy of LKBB E-Zone services? 3) What are the formulations of marketing strategies in improving marketing LKBB E-Zone services? This study aims to identify the strengths and weaknesses in the LKBB E-Zone as well as the opportunities and threats of the E-Zone LKBB and formulate a marketing strategy for LKBB E-Zone. The unit of analysis in this research is the Education Zone Course and Tutoring Institution. The observation unit is the marketing and sales management and the students who have studied at LKBB E-Zone for approximately six months. The data analysis method used in this study is the SWOT analysis (Strength, Weakness, Opportunity, Threat), which is an analysis that aims to analyze the strengths and weaknesses as well as opportunities and threats. The result shows that the E-Zone LKBB is in the Fast Growth Strategy quadrant position, between Strength (Strength) and opportunity (Opportunity) in the SWOT diagram. LKBB E-Zone has strengths and opportunities that are greater than weaknesses and threats. So that LKBB E-Zone can take full advantage of all the potential strengths and opportunities by using elements of marketing strategies, namely: market segmentation, target market determination, product placement, timing, marketing mix, and its essential 7 P elements, namely: Promotion, Product, Price, Place, People, Physical Evidence, and Process
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ZA, Moh Ah Subhan. "Strategi Pemasaran Perbankan Syariah Pada Bpr Syariah Amanah Sejahtera Gresik." AKADEMIKA 9, no. 1 (June 30, 2015): 78–93. http://dx.doi.org/10.30736/akademika.v9i1.75.
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This study aims to determine the marketing strategy taken by BPRS Amanah Sejahtera for becoming a leading financial institution experiencing tremendous growth in the Gresik region. The methods used in this study are interviews and observations by conducting a review directly to the object of research, namely the office of BPRS Amanah Sejahtera. The results show that BPRS Amanah Sejahtera implements such marketing strategies as segmentation, targeting, positioning, differentiation, marketing mix, selling, branding, service, and the process. The most prioritized strategy is now on the marketing mix.By using SWOT analysis, it could be formulated that BPRS Amanah Sejahtera is in a stable condition for the appropriate strategies taken by BPRS Amanah Sejahtera are by continuing to improve its products and services, expanding the market by opening new branches and improving technology.
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Pratama, Fahmi Adil, and Supriyono Supriyono. "Analisis strategi pemasaran wahana rekreasi agro wisata Tirto Arum Baru Kendal ditengah pandemi covid-19 tahun 2020." Journal of Physical Activity and Sports (JPAS) 2, no. 2 (August 27, 2021): 230–42. http://dx.doi.org/10.53869/jpas.v2i2.93.
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Tirto Arum Baru Kendal Agro Tourism is one of those affected by Covid-19 pandemic. Due to that condition, the manager has to change the marketing strategy that has been carried out. The purpose is to analyze Tirto Arum Baru Kendal Agro-tourism marketing strategy employed in the midst of the Covid-19 pandemic using the 7P marketing mix (Product, Price, Promotion, Place, People, Process and Physical Evidence) and a SWOT analysis. This research used qualitative descriptive approach, analyzing managers, employee and visitors as research subjects. Data collection techniques using observation, interviews and documentation. The data validity technique used triangulation to compare the results of data collection. The data analysis technique uses data reduction and data presentation to draw conclusions. This research used qualitative descriptive approach, analyzing managers, employee and visitors as research subjects. Data collection techniques using observation, interviews and documentation. The data validity technique used triangulation to compare the results of data collection. The data analysis technique uses data reduction and data presentation to draw conclusions. The result of the research showed that the marketing strategy analysis carried out by the Tirto Arum Baru Kendal Agro Tourism is in accordance with the 7P marketing mix components. In addition, the implementation of health protocols carried out during the pandemic is used as an example by the Regional Government for other recreational facilities in Kendal Regency.
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Kpekpena, Israel, and Haiyan Hu. "Ghacem in Ghana: marketing cement in a newly competitive environment." CASE Journal 15, no. 5 (March 30, 2019): 485–502. http://dx.doi.org/10.1108/tcj-01-2018-0016.
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Theoretical basis This case study applies the scanning of marketing environment (i.e. typology of marketing environments); strategic marketing planning process, involving SWOT analysis, growth strategies; and marketing mix (four ps). Research methodology This is modeled as a qualitative study. Primary data were collected through a phone interview with the key informants, and secondary data came from various publications such as government reports, news portals and company websites. Case overview/synopsis Ghacem was the first cement manufacturing company in Ghana and had enjoyed a monopoly for almost 33 years. The company offered a homogeneous product to an undifferentiated market from 1967 until competition began in 2000. New competitors promote the use of cement grade numbers on their product packaging to signal a better value, which intensified the competition. As the Head of Marketing of the company, Benny was asked to develop a marketing strategy for the company’s newly developed product for the company to remain competitive. Complexity academic level Undergraduate students taking Principles of Marketing.
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Hendrayani, Iin. "ANALISIS STRATEGI PEMASARAN PRODUK SMARTPHONEVIVO DI TELEMARCO PADA INTERNATIONAL PLAZA PALEMBANG." JEMBATAN (Jurnal Ekonomi, Manajemen, Bisnis, Auditing, dan Akuntansi) 6, no. 1 (June 8, 2021): 70–76. http://dx.doi.org/10.54077/jembatan.v6i1.53.
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Research of marketing strategy of Vivo smartphone products has been done at Telemarco at the Palembang International Plaza (IP). The purpose of this study was to find out the marketing strategy of the Smartphone Vivo product at the Palembang International Plaza. This research is a type of descriptive research using the method of presenting qualitative data which is analyzed using the SWOT method by describing the object of research based on strengths, weaknesses, opportunities and threats. Data collection techniques are carried out by means of Library Research and Field Research through observation and interviews. The results obtained from this study are that there are three marketing strategies of Vivo Smartphone in Telemarco Company which have been implemented include product strategies that build brand image, pricing strategies include cash and credit purchases, promotional strategies in the form of advertisements in Television, Newspapers and Online media as well as promo brochures and gift giving. The marketing strategy that has been carried out by the Telemarco Company is basically in accordance with the results of the SWOT analysis conducted on Vivo Smartphone products which include elements of marketing mix strategies such as Produck, Price, Promotion, and Place. Suggestions that can be given by the author in this study, Vivo provides gifts to consumers and the ease of buying by installments or also giving discount prices to attract consumers to buy. Marketing strategy analysis needs to be done every year so that the company always gets a new alternative strategy that is more innovative so that the goal to reach market marketing leaders can be achieved.
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Wagey, Andreas Bryan, Putu Diah Sastri Pitanatri, and Dewa Ketut Sujatha. "Marketing Communications Mix Strategy to Improve Room Sales at The Ritz Carlton Jakarta Mega Kuningan." TRJ Tourism Research Journal 4, no. 1 (April 29, 2020): 45. http://dx.doi.org/10.30647/trj.v4i1.75.
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To be able to survive in a continuously growing competitive environment, the right business strategy is needed. Aim of this research is to formulate a set of marketing communication mix strategies to increase room sales and hotel profits for The Ritz-Carlton Jakarta, Mega Kuningan. The methods used in this research are SWOT analysis and IFE-EFE matrix. The findings suggested that the Hotel must hold and maintain strategy whereas it can be elaborated into four aspects 1) horizontal integration strategy by seeking ownership or increased control over competitors; 2) market penetration strategy; by seeking increased market share for present products or services in present markets through greater marketing efforts; 3) market development strategy by introducing present products or services into the new geographic area, and 4) product development strategy; by seeking increased sales through improving present products or services or developing new ones.
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Zunaidin, Sri Ernawati. "The Influence Of Expanded Marketing on Visiting Interest to Lawata Beach in Bima, Indonesia." Journal of Business Management Review 2, no. 1 (January 27, 2021): 012–22. http://dx.doi.org/10.47153/jbmr21.882021.
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The development paradigm in many countries is currently more oriented towards the service sector and industry, including the tourism industry. In the tourism system, the marketing strategy carried out on tourist objects is an important element in supporting the desire of tourists to visit. This study aims to determine and analyze whether expanded marketing affects the visiting decision Lawata Beach. This study uses a mix method quantitative and a qualitative. The population in this study are tourists who have visited lawata beach tourist destinations in Bima City. Sampling with purposive sampling technique, where the determination of the sample based on certain criteria that are tailored to the needs of the study. The sample in this study amounted to 100 people with the research instrument using a questionnaire with a Likert scale. Data analysis used simple linear regression, partial test with t test. To test the effect between variables using SPSS (Statistical Service Product Solutions) version 20.00 and SWOT analysis. The results of the study stated that expanded marketing had a positive and significant effect on the Visiting Decision Lawata Beach Bima City and from the results of the SWOT analysis, the Bima City government had to always develop attractive tourist attractions, making Lawata Beach an economic creative area and adding supporting facilities on the Lawata beach, facilities and infrastructure can add attractiveness and increase competitiveness with tourist objects in other areas.
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Kojundzic, Ivana, Alica Grilec, Ksenija Dolezal, and Irena Sabaric. "Launching a new brand of women’s underwear." Textile & Leather Review 1, no. 2 (June 2018): 64–71. http://dx.doi.org/10.31881/tlr.2018.vol1.iss2.p64-71.a5.
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Women’s underwear plays a significant role in everyday clothing. Underwear serves a number of equally important purposes. High aesthetic requirements have to be fulfilled as well as those of protection and comfort. Therefore, the idea of launching a new fashion brand of women’s underwear is presented in this paper. The main purpose of the paper is the description of the development of a new brand of luxury underwear including the introduction of several economic phases which are cover mission, vision, brand goal, SWOT analysis and 7P marketing mix.
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Astutik, Ninik Puji. "STRATEGY OF AGRO TOURISM DEVELOPMENT IN GOMBENGSARI DISTRICT BANYUWANGI." Journal of Business on Hospitality and Tourism 3, no. 1 (December 30, 2017): 38. http://dx.doi.org/10.22334/jbhost.v3i1.91.
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The purpose of this research is to find out agro-tourism development strategy of Gombengsari based on SWOT analysis result. By determining External Factor Analysis Summary (EFAS) and Internal Factor Analysis Summary (IFAS). While the key variables of this research discussion is the Marketing Mix that consists of product, price, place, and promotion. The results of research coffee plantations and cultures that deserve to be a tourist attraction with affordable pricing that is managed by the local community by forming a group of tourism awareness and use of internet media as a means to market tourism. Gombengsari agro-tourism development strategy that is; 1) To develop tourism product; 2) Socialization to the society; 3) Infrastructure development; 4) Tourism product differsivication; 5) To develop the agro tourism marketing; 6) Human resources development; 7) To develop an operational team.
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Rahmawati, Yuli Diani, Agus Rahayu, Puspo Dewi Dirgantari, and Nandi Nandi. "Marketing Strategy of Geopark Ciletuh Palabuhanratu Tourist Attraction." Jurnal Geografi Gea 21, no. 1 (May 1, 2021): 26–37. http://dx.doi.org/10.17509/gea.v21i1.30618.
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West Java is a province that has many mainstay tourist attractions in Indonesia. Sukabumi is a district in West Java that has one of the tourist attractions that has been inaugurated as a part of the UNESCO Global Geopark Network (UGGN) in 2018, this area opens the opportunity to become a leading destination in West Java and even nationally. The tourist attraction of the Ciletuh Palabuhanratu Geopark offers natural and cultural attractions that can be explored in geological diversity, biological diversity, and cultural diversity. The number of tourists visiting the Ciletuh Palabuhanratu Geopark Tourist Attraction has increased from 2012-2018, but in 2019 the number has decreased. This study aims to analyze the tourism marketing strategy carried out by the manager to increase the number of tourist visits to the Ciletuh Palabuhanratu Geopark. The method used is qualitative, data collection through literature study, interviews, and observation. The data obtained were analyzed descriptively. To analyze the marketing mix and strategy using a SWOT analysis, which aims to identify the strategies needed to increase tourism visits. The results showed that the marketing strategy can be done to increase the number of tourists through the SWOT approach. The SO strategy, namely the strategy of packaging attractive tourism products and services, the ST strategy through the strategy of instilling a brand image in the minds of visitors / Building a place identity (Positioning), the WO strategy, namely through the promotion strategy, the WT strategy, namely through the community empowerment strategy and building commitment and cooperation with a stakeholder.
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Gede Jelantik, Kadek Bagus, N. M. S. Wijaya, and Putu Agus Wikanatha Sagita. "STRATEGI PEMASARAN PAKET WISATA TIRTAYATRA KE INDIA PADA MELATI TOURS." Jurnal IPTA 9, no. 1 (July 19, 2021): 178. http://dx.doi.org/10.24843/ipta.2021.v09.i01.p18.
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Many travel agents facilitate the interest of tourists, especially Balinese people to do Tirtayatra to India. One of them is Melati Tours as a travel agent providing package tours of Tirtayatra to India. This study was conducted to find out the right marketing strategy of Tirtayatra tour packages to India at Melati Tours. The data analysis technique used are internal environment/IFAS using Marketing Mix 7P analysis as an internal factors and external environment/EFAS using market analysis, competitor analysis, government analysis, technology analysis, economic analysis, social-cultural analysis, environmental analysis and SWOT analysis. The type of data used is quantitative and qualitative data, primary and secondary data. Data collection techniques by observation, interviews, study of literature, documentation and distribution of external internal questionnaires to 100 tourist who bought Tirtayatra tour packages at Melati Tours and to Melati Tours owners and Tourism Academics. Data analysis technique used is mix methods. This study used 18 internal sub-indicators and 8 external sub-indicators and obtained 11 strength factors, 7 weakness factors, 5 opportunity factors and 3 threat factors. Based on the results of data processing on external internal factors/IFAS EFAS, the total value of IFAS is 2,65 and EFAS is 2,20, this indicating the position of the Tirtayatra tour package on Melati Tours in this study is in cell VIII, namely Growth Strategy and Conglomerate Diversification. Melati Tours in marketing Tirtayatra tour packages to India requires a growth strategy through more strategic pressure on financial synergy rather than product marketing strategy for products and prices balance.
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Atmoko, T. Prasetyo Hadi, and Heni Widyaningsih. "ANALYSIS OF BU HARTIN RESTAURANT COMPETITIVE STRATEGY IN THE DEVELOPMENT OF CULINARY IN WATES KULON PROGO." Journal of Indonesian Tourism, Hospitality and Recreation 3, no. 1 (April 28, 2020): 67–75. http://dx.doi.org/10.17509/jithor.v3i1.23607.
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ABSTRAKTujuan dari penelitian ini adalah untuk mengetahui kekuatan dan kelemahan, mengetahui peluang dan ancaman, mengetahui bauran pemasaran dan mengetahui strategi bersaing restoran Bu Hartin. Penelitian ini adalah penelitian kualitatif dengan kunci informan adalah pemilik restoran Bu Hartin dengan Teknik Analisis SWOT. Berdasarkan Analisis SWOT, dapat disimpulkan bahwa faktor kekuatan restoran Bu Hartin memiliki skor 2,36 dan faktor kelemahan memiliki skor 0,08. Faktor peluang memiliki skor 2,99 dan faktor ancaman memiliki skor 0,07. Bauran pemasaran restoran Bu Hartin mencakup tujuh elemen, seperti produk, harga, tempat, promosi, peserta, bukti fisik, dan proses. Hasil dari produk Bu Hartin restaurant adalah menu spesial untuk ayam kampung, iga bakar, dan sup iga. Harga makanan di restoran Bu Hartin terjangkau untuk siswa dan bahkan untuk karyawan kantor. Lokasi restoran Bu Hartin sangat strategis, dekat dengan pusat kota. Promosi untuk restoran Bu Hartin dilakukan melalui media sosial. Restoran Bu Hartin memiliki karyawan yang berpengalaman di bidangnya sehingga layanan kepada pelanggan sangat baik. Fasilitas fisik yang dimiliki oleh restoran Bu Hartin yaitu gazebo yang dapat digunakan sebagai tempat istirahat bagi pelanggan. Proses memasak di restoran Bu Hartin menggunakan bumbu spesial dan lezat sehingga cocok untuk semua tingkat pelanggan. Proses memasaknya cukup cepat, sekitar 10 menit sehingga pelanggan tidak menunggu lama. Berdasarkan diagram SWOT, restoran Bu Hartin berada pada strategi SO dengan meningkatkan promosi melalui media sosial dan memperluas cabang. Kata Kunci: Pengembangan Kuliner, Restoran, Strategi Kompetitif ABSTRACTThe purpose of this research is to find out the strengths and weaknesses, know the opportunities and threats, know the marketing mix and to know the competitive strategy of Bu Hartin restaurant. This research is qualitative research with the key of an informant is the owner of Bu Hartin restaurant with SWOT Analysis Technique. Based on SWOT Analysis, it can be concluded that the strength factor of Bu Hartin restaurant has a score of 2.36 and the weaknesses factor has a score of 0.08. The opportunity factor has a score of 2.99 and the threats factor has a score of 0.07. The marketing mix of Bu Hartin restaurant includes seven elements, such as product, price, place, promotion, participants, physical evidence, and process. The result of the product of Bu Hartin restaurant is a special menu for free-range chicken, grilled ribs, and ribs soup. The food prices at Bu Hartin restaurant are affordable for students and even for office employees. Location Bu Hartin restaurant is very strategic, close to the city center. Promotion for Bu Hartin restaurant is conducted through social media. Bu Hartin restaurant has employees who are experienced in their fields so that the services to the customers are very well. Physical facilities owned by Bu Hartin restaurant that is a gazebo that can be used as a resting place for the customers. The cooking process at Bu Hartin restaurant applies special and delicious spices so that it is suitable for all customers’ levels. The cooking process is quite fast, approximately 10 minutes so that the customers do not wait for a long period. Based on the SWOT diagram, Bu Hartin restaurant is on the SO strategy by increasing promotion through social media and expanding branches. Keywords: Competitive Strategy, Culinary Development, Restaurant
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Ledy, Dilla Sefa, Dwi Haryono, and Suriaty Situmorang. "ANALISIS BAURAN PEMASARAN (MARKETING MIX) DAN STRATEGI PENGEMBANGAN (STUDI KASUS PADA AGROINDUSTRI KOPI BUBUK CAP INTAN DI KOTA BANDAR LAMPUNG)." Jurnal Ilmu-Ilmu Agribisnis 7, no. 1 (August 14, 2019): 52. http://dx.doi.org/10.23960/jiia.v7i1.52-59.
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This study aims to analyze the marketing mix and development strategy which is applied to the agroindustry of Coffee Powder of Intan Brand in Bandar Lampung City. This research was conducted purposively in the agroindustry of Intan Brand Coffee Powder in determined Bandar Lampung City of Lampung Province. Data collection of this study was conducted from March to April 2017. This research is a case study, employed 14 people as respondents. The research data is analyzed by qualitative descriptive and SWOT analysis. The results of this study indicated that the marketing mix applied to the Intan Brand Coffee Powder agroindustry were (a) good quality product, (b) price determined by competitor price, (c) located at strategic place, and (d) promotion activities that have been applied by Intan Brand Agroindustry Coffee Powder was by face-to-face sales and sales promotion. The development strategy of Intan Brand Coffee Powder agroindustry in Bandar Lampung City were (a) the owner of agroindustry was determining the policy on utilizing the technology, (b) utilizing the location in the market and continuing to cooperate with PTPN 7 in order to have a bigger opportunities (c) maintaining good quality product so that the product could still competing with similar business at the market, (d) empowering the ability and human resource skills to resolve the limitations of capital in following technological developments.Key words: coffee powder, development strategy, marketing mix
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Sukardono, Edi, Ma'mun Sarma, and Komar Sumantadinata. "Strategi Pemasaran Restoran Pecel Lele Lela Cabang Pinangranti, Jakarta Timur." MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah 8, no. 2 (December 2, 2013): 170–80. http://dx.doi.org/10.29244/mikm.8.2.170-180.
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Pecel Lele Lela Restaurant branches Pinangranti is a restaurant that first presents the traditional Deep-fried Catfish food menu into a unique concept with modern restaurant management. This Research aims to (1) find out feasibility, (2) understand the marketing mix of services and assessments of consumer againt services marketing mix so far applied, (3) analysis the factors of internal and external environment that affect marketing strategies, and (4) establish the priority of alternative marketing strategies that can be applied. Sampling technique in this research is purposive sampling. The method used in this research is descriptive method that focuses on invesment and business development aspect, as well as NPV, B/C, PBP, IRR, SWOT and QSPM analysis. Based on financial criteria feasibility on discount rate of 6% NPV Rp2.535.752.046. Net B/C 4,22. IRR 21,34% (IRR > 6%).The return on investment (PBP) which is based on the value of now with the discount rate of 6% are 1.81. It means that the restaurant pecel lele lela branch Pinangranti, East Jakarta worthy to be implemented.The resulted total scores value of both Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) were respectively 2,543 and 2,310 which puts the position on quadrant V, which hold and maintain. Based on the calculation of QSP matrix, the most interesting strategy to apply is creating a new variation of the menu. Keywords: Feasibility, Marketing Strategic, Pecel Lele, Restaurant