Relevant bibliographies by topics / SWOT Strategy

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'SWOT Strategy'

Author: Grafiati
Published: 2 June 2025
Last updated: 31 July 2025

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the lists of relevant articles, books, theses, conference reports, and other scholarly sources on the topic 'SWOT Strategy.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Journal articles on the topic "SWOT Strategy"

1

Naufallino, Adika Valda, Taqwanur, and Nafia Ilhama Qurratu’aini. "Optimalisasi Strategi Pengembangan Bisnis Berbasis Business Model Canvas dan SWOT untuk UMKM Alat Rumah Tangga." Nusantara Technology and Engineering Review 3, no. 1 (2025): 12–21. https://doi.org/10.55732/nter.v3i1.1699.

Full text
Abstract:
UD. Gajah Delta Sidoarjo adalah UMKM baru yang berkembang di bidang alat rumah tangga, seperti panci, dandang, teflon, dan wajan. Menggunakan Business Model Canvas (BMC) dan analisis SWOT (IFAS, EFAS, SWOT Matrix), studi ini mengkaji proses pengembangan strategi bisnis. Meskipun UD. Gajah Delta Sidoarjo telah memenuhi 9 kriteria BMC, studi menemukan bahwa pengembangan lebih lanjut diperlukan untuk mendukung pertumbuhan bisnis yang substansial. Berdasarkan analisis SWOT, perusahaan ini merupakan perusahaan yang berwawasan ke depan dengan kemampuan yang kuat dan prospek yang menjanjikan di kuadr
APA, Harvard, Vancouver, ISO, and other styles
2

Pratiwi, Anisa, Andri Soemitra, and Ahmad Amin Dalimunte. "Strategy to Increase Market Share of Bank Syariah Indonesia (BSI) in North Sumatra Region." JURNAL ILMIAH MIZANI: Wacana Hukum, Ekonomi, dan Keagamaan 9, no. 2 (2022): 158. http://dx.doi.org/10.29300/mzn.v9i1.7626.

Full text
Abstract:
This study aims to find out how the top priority strategy for increasing BSI market share in North Sumatra by presenting internal and external conditions that have been carried out and discussed with experts. Then as an alternative to additional policies, the researcher also explained some of the urgency of handling that needs to be applied so that market share development can be directed. The method used is a SWOT analysis. there were seven respondents who filled out their respective questionnaires. Based on the results of the SWOT analysis, the quadrant of strategies obtained after being pro
APA, Harvard, Vancouver, ISO, and other styles
3

Pradita Putri, Berliana, Muhammad Iqbal Fasa, and Suharto. "IMPLEMENTASI ANALISIS SWOT DALAM STRATEGI PEMASARAN PADA PENGEMBANGAN PERBANKAN SYARIAH DI INDONESIA." Jurnal Aplikasi Bisnis 19, no. 2 (2022): 209–20. http://dx.doi.org/10.20885/jabis.vol19.iss2.art2.

Full text
Abstract:
ABSTRACT
 Marketing strategy is a planned and structured marketing procedure that will be carried out to achieve company goals. Along with the development of similar companies, competition is inevitable, especially in the banking industry. To face this competition, a company’s marketing of its products requires a process of understanding the company’s internal situation and the external environment in which the company will compete. This study aims to find out how Islamic banks must carry out marketing strategies in the face of competition in the future using SWOT analysis. Thus, the deve
APA, Harvard, Vancouver, ISO, and other styles
4

Saepudin, Hendi, and Muljadi Muljadi. "IMPLEMENTASI STRATEGI PEMASARAN DENGAN MENGGUNAKAN METODE SWOT DALAM UPAYA MENINGKATKAN DAYA SAING DI INDOMARET FRESH TALAGA BESTARI." Prosiding Simposium Nasional Multidisiplin (SinaMu) 4 (February 24, 2023): 492. http://dx.doi.org/10.31000/sinamu.v4i0.8058.

Full text
Abstract:
Penelitian ini merupakan jenis penelitian kualitatif pada Indomaret dengan judul “Implementasi Strategi Pemasaran Dengan Menggunakan Metode Swot Dalam Upaya Meningkatkan Daya Saing Di Indomaret Fresh Talaga Bestari”. Tujuan artikel ini adalah untuk mendeskripsikan dari strategi pemasaran pada Indomaret Fresh Talaga Bestari. obyek penelitian menggunakan metode observasi, wawancara, dan dokumentasi. Sedangkan teknik analisa data menggunakan teknik analisa SWOT (Strengths, Weaknesses, Opportunities, Threats). Kesimpulan dari penelitian ini adalah untuk mengetahui implementasi strategi pemasaran d
APA, Harvard, Vancouver, ISO, and other styles
5

Syamruddin, Syamruddin, Kamsidik Kamsidik, and Reza Khairul Hadi. "Membedah Strategi dan Pengembangan Bisnis Bimbapedia, Kota Tangerang Menggunakan Metode Analisis SWOT." Jurnal MADANI: Ilmu Pengetahuan, Teknologi, dan Humaniora 7, no. 2 (2025): 104–16. https://doi.org/10.33753/madani.v7i2.400.

Full text
Abstract:
This research aims to dissect the strategy and development of the Indonesian Educational Children's Tutoring Business (Bimbapedia) in Tangerang City. The research uses qualitative methods. Data analysis techniques include SWOT Analysis, IFE Matrix Analysis, EFE Matrix Analysis, IE Matrix Analysis, SWOT Matrix, and SWOT Analysis Diagram. The research results show the IFE Matrix's strengths and weaknesses with a score of 3.89. Then in the EFE Matrix opportunities and threats with a score of 3.91. Based on the IE Matrix, the company's position in cell I shows that the appropriate strategy is grow
APA, Harvard, Vancouver, ISO, and other styles
6

Widiawati, Kristiana, and Nada Miliniati. "IMPLEMENTASI BAURAN STRATEGI PEMASARAN PRODUK “MEAT” BERDASARKAN ANALISIS SWOT PADA PT DUA PUTRA PERKASA PRATAMA." Jurnal Sekretari Universitas Pamulang 9, no. 1 (2022): 17. http://dx.doi.org/10.32493/skr.v9i1.18706.

Full text
Abstract:
ABSTRAK Analisis SWOT merupakan salah satu strategi pemasaran yang sering diterapkan dalam perusahaan. Analisis SWOT menjadi bagian penting dalam menentukan strategi pemasaran yang efektif dan sangat dibutuhkan agar tercapainya penjualan produk yang menguntungkan. Analisis SWOT dapat dilihat dari kegunaan analisis SWOT, manfaat analisis SWOT, faktor-faktor analisis SWOT, product life cycle (PLC), penerapan analisis SWOT dan marketing mix. Tujuan penelitian ini adalah unutk mengetahu hasil analisa SWOT sebagai penentu strategi Pemasaran produk “meat” di PT Dua Putra Perkasa. Jenis data yang dig
APA, Harvard, Vancouver, ISO, and other styles
7

Nataria, Nataria, and Haris Maupa. "Analisis SWOT pada Kantor Jasa Akuntan Yohanes." Jurnal Manajemen Bisnis dan Kewirausahaan 5, no. 5 (2021): 540. http://dx.doi.org/10.24912/jmbk.v5i5.13329.

Full text
Abstract:
This research was conducted to find what marketing strategies are appropriate for the Yohanes Accounting Services Office in 2020. This research used data collection techniques by using interviews and observations. The data analysis technique uses the concept of Fred R. David's theory through 3 stages of strategic formulation, namely the input stage, matching stage, and decision stage. The input stage uses the Internal Factor Evaluation (IFE) Matrix and the External Factor Evaluation (EFE) Matrix. The next stage used the SWOT Matrix and Internal-External (IE) Matrix. In the final stage using th
APA, Harvard, Vancouver, ISO, and other styles
8

Wahyuda, Donny, Rasdiansyah Rasdiansyah, and Yusriana Yusriana. "Strategi Pengembangan Usaha Jus Nipah (Nypa Fruticans Wurmb.): Studi Kasus Pada Cafe Ala Manda, Kecamatan Kluet Selatan, Kabupaten Aceh Selatan, Provinsi Aceh)." Jurnal Ilmiah Mahasiswa Pertanian 7, no. 2 (2022): 347–57. http://dx.doi.org/10.17969/jimfp.v7i2.19993.

Full text
Abstract:
Abstrak. Tujuan dari penelitian ini adalah merumuskan suatu strategi pengembangan usaha jus nipah di Cafe Ala Manda, Kecamatan Kluet Selatan, Kabupaten Aceh Selatan dengan menggunakan metode SWOT. Metode yang digunakan dalam penelitian ini adalah menggunakan metode analisis SWOT dan Matriks QSPM. Analisis SWOT digunakan untuk membuat strategi alternatif sebuah perusahaan. Matriks QSPM digunakan untuk penentuan strategi prioritas. Hasil yang diperoleh dalam penelitan ini adalah dari lingkungan internal pada kekuatan utamanya yaitu pelayanan yang baik terhadap konsumen, dengan skor IFAS (0,225).
APA, Harvard, Vancouver, ISO, and other styles
9

Adinegoro, Himawan. "STRATEGI PENINGKATAN MUTU KEAMANAN PRODUK BAKERI INDUSTRI KECIL MENENGAH MELALUI PENERAPAN GOOD MANUFACTURING PRACTICES (GMP) = THE STRATEGY OF IMPROVING FOOD SAFETY BASE ON IMPLEMENTATION GOOD MANUFACTURING PRACTICES (GMP’S) ON SMALL-MEDIUM ENTERPRISES BAKERY." Majalah Ilmiah Pengkajian Industri 10, no. 1 (2016): 9–18. http://dx.doi.org/10.29122/mipi.v10i1.98.

Full text
Abstract:
AbstractThe objective of this research is to formulate strategy of improving food safety base on implementation Good manufacturing Practices (GMP’s). This paper presents a Swot analysis regarding the implementation of GMP’s on smallmedium enterprises bakery in Bogor. SWOT is an expert choice justification model which is used to engineer the structural analysis model by taking several elements of the strategic environmental factors. SWOT analysis for the strategic environmental factors has identified the significant aspect of the supporting elements, constraints and, the groups of the alter
APA, Harvard, Vancouver, ISO, and other styles
10

Yatna, Tsar Syahputra, and Yoyoh Hereyah. "STRATEGI PROMOSI DIGITAL DALAM MEMPERTAHANKAN EKUITAS MERK DI ERA NEW NORMAL (STUDI KASUS PADA PT. JAVA FESTIVAL PRODUCTION 2022)." Jurnal Visi Komunikasi 21, no. 02 (2023): 213. http://dx.doi.org/10.22441/visikom.v21i02.17377.

Full text
Abstract:
Abstrak. Tujuan penelitian ini untuk mengungkap bagaimana analisa SWOT strategi promosi digital PT. Java Festival Production, serta bagaimana strategi promosi digital PT. Java Festival Production dalam mempertahankan ekuitas merek. Akibat pandemi, kiblat komunikasi cukup berubah. Perkembangan strategi promosi digital menimbulkan persaingan agar merek dapat menempati posisi teratas. Analisis SWOT digunakan pada asumsi bahwa suatu strategi yang efektif akan meminimalkan kelemahan dan ancaman Kemudian teori strategi komunikasi digital untuk mengetahui fokus segmen yang paling bernilai bagi perusa
APA, Harvard, Vancouver, ISO, and other styles
More sources

Dissertations / Theses on the topic "SWOT Strategy"

1

Chipoco, Quevedo Mario. "Ahp-enhanced swot matrix teaching strategy." Universidad Peruana de Ciencias Aplicadas (UPC), 2015. http://hdl.handle.net/10757/604959.

Full text
Abstract:
La matriz FODA es la herramienta de análisis por excelencia para fines de negocios, y se enseña en cursos de pregrado y postgrado. Sin embargo, se entiende que la elección de los factores críticos de éxito (FCEs) que se incluyen en la matriz para el análisis es un proceso muy subjetivo y no estructurado, que da cabida a sesgos y arbitrariedad. Una forma de dar una mejor base y respaldo a los resultados del análisis es mediante la utilización del Proceso Jerárquico Analítico (AHP) con el fin de ponderar la importancia de los FCEs en la matriz FODA y aumentar la fiabilidad de los resultado
APA, Harvard, Vancouver, ISO, and other styles
2

Slavíková, Michaela. "Strategická analýza podniku RUPA, s.r.o." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11904.

Full text
Abstract:
The main goal of the thesis is to implement strategic analysis of a company Rupa s.r.o. using the internal and external analyses. Upon of gained information to propose the solution leading to the better market position of the company.
APA, Harvard, Vancouver, ISO, and other styles
3

Šlapková, Katarína. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-77767.

Full text
Abstract:
The aim of this thesis is to develop strategic analysis of a company RWE Plynoprojekt, ltd. Based on the analysis of external and internal environment, there are defined opportunities, threats, strengths and weaknesses of the company. Conclusion consists of defining possible strategies that the company could face in achieving their goals and of suggested recommendations that lead to ensuring sustainable business performance. The work is divided into two major parts. The first part is a theoretical study of the topic and the second part consists of analysis of the company itself.
APA, Harvard, Vancouver, ISO, and other styles
4

Prokš, Jiří. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-125051.

Full text
Abstract:
The goal of the Master's thesis is to conduct a strategic analysis of AGS International Movers, Ltd. In the theoretically-methodological part, theoretical approaches and related terms concerning the strategic analysis are described and explained. In the analytical part, the strategic analysis is conducted. It includes the identification of threats and opportunities that can be found in the surroundings of the company, it also focuses on finding out strenghts and weaknesses among the company's resources. For the evaluation of the strategic analysis, the SWOT analysis is used. Specific strategic
APA, Harvard, Vancouver, ISO, and other styles
5

Vomočil, Martin. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-162834.

Full text
Abstract:
The aim of this Master's thesis is to conduct a strategic analysis of an agricultural cooperative "Zemědělské družstvo Dolní Újezd". The purpose is external and internal analysis which identifies opportunities and threats from environment of the company, strengths and weaknesses of the company and the gradual synthesis of knowledge in the form of SWOT analysis. The thesis is divided into two parts. The theoretical part describes several tools and techniques during making the strategic analysis. The concrete methods are applied out for chosen company in the practical part and the conclusion is
APA, Harvard, Vancouver, ISO, and other styles
6

Houška, Josef. "Strategická analýza podniku." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-192783.

Full text
Abstract:
Thesis "Strategic Analysis of business" describes the evaluation of the strategy selected organization. Evaluation involves performing an optimization strategy. When the unsuitability of the current strategy of chosen organization followed by the entity proposing new solutions and strategies based on applied analysis. This solution should be offered to the owner or management of the organization. Processing includes theoretical and methodological part where, from the theoretical point of view it is described as the strategic analysis of the company and method of procedure. In practical this pa
APA, Harvard, Vancouver, ISO, and other styles
7

Svoboda, Jan. "Strategická analýza podnikatelského záměru." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-197069.

Full text
Abstract:
The aim of this work is to evaluate the business plan. The work is divided into two parts. The theoretical part explains important terminology and analysis. The practical part introduces the aim of the investor. The questionnaire survey revealed requirements of potential customers. The data from questionnaire survey were the basis for the preparation offer. In this thesis are external and internal analyses. On this analyses based SWOT analysis.
APA, Harvard, Vancouver, ISO, and other styles
8

Novotná, Petra. "Strategická analýza." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198269.

Full text
Abstract:
The topic of this thesis is a strategic analysis of the company Autocentrum Novotný, that provides authorised sale and service of cars Renault, Dacia and Mitsubishi. The thesis is divided into theoretical part, in which the basic terms and methods of analysis are characterized, and practical part in which the theoretical knowledge is used in practice. The macro and micro environment, the internal resources and capabilities of the company are analyzed. Final summary is done by the SWOT analysis, through which the strategic recommendations were designed.
APA, Harvard, Vancouver, ISO, and other styles
9

Nguyenová, Hong Le. "Strategická analýza vybrané firmy." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-205080.

Full text
Abstract:
The thesis deals with strategic analysis of the Pivovary Staropramen s.r.o. The aim of this thesis is to evaluate in detail the company´s base of strategic and financial analysis. The work is divided into two parts; the first theoretical-methodological part is devoted to methods of analysis. The second practical part is firstly introduced the brewery Staropramen s.r.o. Furthermore, the strategic analysis as PEST analysis, Porter analysis and to conclude entire strategic analysis - SWOT analysis, through this analysis we can identify strengths, weaknesses, opportunities and threats of brewery.
APA, Harvard, Vancouver, ISO, and other styles
10

Šajbidorová, Eva. "Strategická analýza DHL Express." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-10135.

Full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Books on the topic "SWOT Strategy"

1

Apaydin, Marina. External Environment Analysis and Global Strategy: Using a SWOT Framework to Decide on Café Expansion. Edited by Bruce Alan Walters. SAGE Publications, Inc., 2024. http://dx.doi.org/10.4135/9781071970232.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Johnson, William. How to Do an Effective SWOT Analysis and TOWS Matrix in Strategic Formulation. SAGE Publications Inc., 2023. http://dx.doi.org/10.4135/9781529629644.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Muryadi. Strategi pengembangan wisata sejarah Pulau Madura melalui analisis SWOT: Laporan penelitian DIK suplemen Universitas Airlangga. Fakultas Sastra, Universitas Airlangga, 2002.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
4

Leszek, Żabiński, ed. Analiza strategiczna przedsiębiorstwa na potrzeby wyboru strategii rozwoju (za pomocą metody SWOT): Praca zbiorowa. Akademia Ekonomiczna im. Karola Adamieckiego, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
5

Teresa, Żabińska, ed. Analiza strategiczna gminy na potrzeby wyboru strategii rozwoju (za pomocą metody SWOT): Praca zbiorowa. Akademia Ekonomiczna im. Karola Adamieckiego, 1997.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
6

Khadri, Hanaa Ouda. Methodologic Insights into Using Importance-Performance Analysis–Based SWOT Analysis for Strategic Planning in Universities: Reflections on Research Processes. SAGE Publications Ltd, 2025. https://doi.org/10.4135/9781036215101.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Priyambodo. Penelitian dan pengembangan posisi dan strategi pelabuhan regional di Brondong dan Kalianget di Jawa Timur: Suatu pendekatan analisis kinerja dan analisis SWOT. Citramedia, 2007.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
8

Perotti, Giovanni, ed. Sega Mega Drive Game Secrets: Strategie e Segreti, Volume 3. Jackson Libri, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
9

Perotti, Giovanni, ed. Sega Mega Drive Game Secrets: Strategie e Segreti, Volume 2. Jackson Libri, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
10

Perotti, Giovanni, ed. Sega Mega Drive Game Secrets: Strategie e Segreti, Volume 1. Jackson Libri, 1993.

Find full text
APA, Harvard, Vancouver, ISO, and other styles
More sources

Book chapters on the topic "SWOT Strategy"

1

Fiet, James O. "SWOT Analysis." In The Theoretical Logic of Strategy. Springer Nature Switzerland, 2025. https://doi.org/10.1007/978-3-031-79014-0_32.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Munier, Nolberto. "SWOT Analysis – Risk Analysis – Actual Problems Solved and Methods Used." In A Strategy for Using Multicriteria Analysis in Decision-Making. Springer Netherlands, 2011. http://dx.doi.org/10.1007/978-94-007-1512-7_9.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Li, Yangyang, and Ting Wang. "Study on Enterprise Microblog Marketing SWOT Analysis and Marketing Strategy." In Proceedings of the 2012 International Conference on Cybernetics and Informatics. Springer New York, 2013. http://dx.doi.org/10.1007/978-1-4614-3872-4_116.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Qiao, Mingxu, and Yongzhi Zhang. "Research on Jinan Green Logistics Development Strategy Based on SWOT Analysis." In Advances in Economics, Business and Management Research. Atlantis Press International BV, 2024. http://dx.doi.org/10.2991/978-94-6463-570-6_101.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Chen, WanQing, Yu Wang, JunXia Sun, and QiLi Gan. "Research on Promotion Strategy of Prefabricated Buildings in Rural Areas of Chongqing." In Novel Technology and Whole-Process Management in Prefabricated Building. Springer Nature Singapore, 2024. http://dx.doi.org/10.1007/978-981-97-5108-2_8.

Full text
Abstract:
AbstractIn order to promote the development of prefabricated buildings in rural areas of Chongqing, this paper sorted out the influencing factors of the promotion of prefabricated buildings in rural areas of Chongqing through literature analysis, policy analysis and social research statistics. A hierarchical structure model based on SWOT analysis theory was constructed, and the weight of each factor in the index layer was determined by AHP combined with SPSSAU online analysis tool, and the strength of each factor in the index layer was determined by questionnaire survey. Factor weight and fact
APA, Harvard, Vancouver, ISO, and other styles
6

Purnamasari, Dian Indri, Vynska Amalia Permadi, and Riza Prapascatama Agusdin. "Development Strategy in the Leather Bag Craft Industry: A SWOT Analysis Perspective." In Proceedings of the 2nd International Conference on Advanced Research in Social and Economic Science (ICARSE). Atlantis Press SARL, 2024. http://dx.doi.org/10.2991/978-2-38476-247-7_17.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Jawak, J. B. W., and I. Wirasari. "Marketing strategy of Tipa-Tipa (souvenirs from Lake Toba) with SWOT method." In Sustainable Development in Creative Industries: Embracing Digital Culture for Humanities. Routledge, 2023. http://dx.doi.org/10.1201/9781003372486-6.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Yang, Lijuan. "Development Strategy of the Digital Library in University Based on SWOT Analysis." In Advances in Intelligent and Soft Computing. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-25349-2_118.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Ziadie, Haritz Ghozi, Meilita Tryana Sembiring, and Beby Karina Fauzeea Sembiring. "Marketing Mix Strategy Using SWOT Analysis to Increase Market Share in PT Smartfren Telecom Tbk North Sumatera Area." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_116.

Full text
Abstract:
AbstractThe need for communication technology, especially internet data services, cannot be separated from people’s lives. Almost all people now have internet data services to meet their internet access needs. However, the public is faced with many choices of internet data services offered by cellular network operators, one of which is Smartfren. PT Smartfren Telecom, Tbk, provides a wide selection of attractive data services and adapts to the needs of the community in order to increase the number of new customers and retain old customers. PT Smartfren Telecom, Tbk uses a 4P marketing mix stra
APA, Harvard, Vancouver, ISO, and other styles
10

Putra, Muhammad Rezeki Julham, Sugih Arto Pujangkoro, and Syafrizal Helmi Situmorang. "Marketing Mix Strategy and SWOT Analysis on Beraskita Products Perum Bulog Regional Division North Sumatra." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_117.

Full text
Abstract:
AbstractRice is a type of food commodity whose demand is constantly increasing because rice is the staple food for the majority of the population of Indonesia. The high demand for rice creates competition among rice-producing companies in Indonesia. Companies need to apply a strategic marketing concept. The marketing concept aims to satisfy customer wants and needs, creating loyalty. The emergence of satisfaction from a customer is based on the marketing mix. The marketing mix includes the 4Ps: product, price, place, and promotion. This study aims to determine: (1) the marketing mix strategy f
APA, Harvard, Vancouver, ISO, and other styles

Conference papers on the topic "SWOT Strategy"

1

She, Shida, Wei Fan, Mengjie Lyu, Yingxuan Yang, and Xinrui Liu. "Strategy of Technological Development of State Grid Based on the SWOT-PEST Matrix Model." In 2024 7th International Conference on Power and Energy Applications (ICPEA). IEEE, 2024. https://doi.org/10.1109/icpea63589.2024.10784990.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Weng, Jiaxing, and Tingze Liu. "Enterprise Strategy Analysis Based on SWOT Analysis." In 2018 International Conference on Sports, Arts, Education and Management Engineering (SAEME 2018). Atlantis Press, 2018. http://dx.doi.org/10.2991/saeme-18.2018.51.

Full text
APA, Harvard, Vancouver, ISO, and other styles
3

Shen, Yao. "SWOT Analysis and Strategy Selection of Nestle." In 2022 7th International Conference on Social Sciences and Economic Development (ICSSED 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220405.134.

Full text
APA, Harvard, Vancouver, ISO, and other styles
4

Van, Yan'dan', and E. Yakovleva. "SWOT ANALYSIS OF HUAWEI'S INTERNATIONAL MARKETING STRATEGY." In MANAGER OF THE YEAR – 2024. FSBE Institution of Higher Education Voronezh State University of Forestry and Technologies named after G.F. Morozov, 2024. https://doi.org/10.58168/moty_48-52.

Full text
Abstract:
In this article, based on a SWOT analysis, a study of Huawei's international marketing strategy is carried out. Firstly, Huawei focuses on the flexibility and diversity of its product portfolio. By releasing a full range of 5 GA solutions, Huawei is actively taking advantage of the first opportunity in the 5G market and is looking for opportunities to develop suitable products at home and abroad. Secondly, Huawei continues to expand its brand influence and increase market share by creating a global marketing and service network. Huawei has established numerous institutes and branches around th
APA, Harvard, Vancouver, ISO, and other styles
5

Deng, Wei. "SWOT Analysis of Rural Bank and Marketing Strategy." In 3rd International Conference on Management Science, Education Technology, Arts, Social Science and Economics. Atlantis Press, 2015. http://dx.doi.org/10.2991/msetasse-15.2015.118.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Fang, Tian-kun, Min Tang, Li Cheng, and Cheng Zhao. "SWOT Analysis of Industry Development Strategy in Yingkou." In 2011 International Conference on Management and Service Science (MASS 2011). IEEE, 2011. http://dx.doi.org/10.1109/icmss.2011.5998424.

Full text
APA, Harvard, Vancouver, ISO, and other styles
7

Samejima, Masaki, Yutaka Shimizu, Masanori Akiyoshi, and Norihisa Komoda. "SWOT Analysis Support Tool for Verification of Business Strategy." In 2006 IEEE International Conference on Computational Cybernetics. IEEE, 2006. http://dx.doi.org/10.1109/icccyb.2006.305700.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Brylina, I. V. "Swot-Analysis As A Perspective Cognitive Strategy Of Management." In International Conference on Economic and Social Trends for Sustainability of Modern Society. European Publisher, 2020. http://dx.doi.org/10.15405/epsbs.2020.10.03.171.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Voronova, Irina, Vladimirs Shatrevich, Mihails Gavrilovs, and Viktorija Skvarciany. "PRIORITISING COMPETITIVE STRATEGIES BASED ON THE ANP APPROACH: A CASE OF THE LATVIAN TELECOMMUNICATION COMPANY." In Business and Management 2018. VGTU Technika, 2018. http://dx.doi.org/10.3846/bm.2018.10.

Full text
Abstract:
The present study provides a comparative analysis of development strategy selection and presents an overview of multiple-criteria decision analysis (MCDA) in strategic management. The main aim of the paper is to use the analytic network process (ANP) as one of MCDA methods for determining the best strategy. Based on expert opinions and analytic hierarchy process (AHP), the authors have identified and evaluated SWOT analysis factors used for the development of a company strategy. To investi-gate the interaction of external and internal environment, the authors have used the ANP that allows obta
APA, Harvard, Vancouver, ISO, and other styles
10

Xu, Guili. "SWOT-based Analysis of Development Strategy of Shandong Accounting Firms." In 3rd International Conference on Science and Social Research (ICSSR 2014). Atlantis Press, 2014. http://dx.doi.org/10.2991/icssr-14.2014.244.

Full text
APA, Harvard, Vancouver, ISO, and other styles

Reports on the topic "SWOT Strategy"

1

Patalinghug, Epictetus, Aubrey Tabuga, Madeleine Louise Baiño, Anna Rita Vargas, and Danika Astilla-Magoncia. Philippine Retirement Authority Current Program and Policy Assessment/Business Model Review. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.12.

Full text
Abstract:
This study assesses the Philippine Retirement Authority's (PRA) current program and business model. Established by Executive Order No. 1037 in 1985, the PRA aims to position the Philippines as a prime retirement destination, contributing to the country's social and economic development. Utilizing GAP and SWOT analyses, the research explores potential enhancements to PRA’s business strategy, guided by Porter's competitive advantage model and Prahalad and Hamel's core competencies framework. In addition, the analysis supplements the analytical frameworks with a strategic agenda that covers a dis
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the extended bibliographies on the topic 'SWOT Strategy' for particular source types:
Journal articles Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography