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1

Sharp, Duane E. Customer Relationship Management Systems Handbook. Taylor and Francis, 2002.

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2

Bulander, Rebecca. Customer-Relationship-Management-Systeme unter Nutzung mobiler Endgeräte. Universitätsverlag, 2008.

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3

Lisa, Loftis, and Geiger Jonathan G, eds. Building the customer-centric enterprise: Data warehousing techniques for supporting customer relationship management. Wiley, 2001.

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4

Mathena, Justin. Success with Microsoft Dynamics CRM 4.0: Implementing Customer Relationship Management. Apress, 2009.

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5

Peppers, Don. Managing customer relationships: A strategic framework. 2nd ed. Wiley, 2011.

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6

Peppers, Don. Managing customer relationships: A strategic framework. 2nd ed. John Wiley, 2011.

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7

Ziemen, Thomas. Standardisierte Integration und Datenmigration in heterogenen Systemlandschaften am Beispiel von Customer Relationship Management. T. Ziemen, 2006.

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8

Ziemen, Thomas. Standardisierte Integration und Datenmigration in heterogenen Systemlandschaften am Beispiel von Customer Relationship Management. T. Ziemen, 2006.

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9

Foundation, Information Systems Audit and Control. Risks of customer relationship management: A security, control, and audit approach. Information Systems Audit and Control Foundation, 2003.

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10

Inc, ebrary, ed. Implementing SugarCRM 5.x: Install, configure, and administer a robust customer relationship management system using SugarCRM. Packt Pub. Ltd., 2010.

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11

Michael, Weigl, Bull Tim, and ebrary Inc, eds. Oracle Siebel CRM 8 installation and management: Install, configure, and manage a robust customer relationship management system using Siebel CRM. Packt Pub., 2010.

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12

Direct Marketing Association (U.S.) and Deloitte & Touche., eds. Profitable retailing using relationship and database marketing: A senior executive's guide to leveraging customer information. Direct Marketing Association, 1994.

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13

Jim, Steger, ed. Programming Microsoft Dynamics CRM 4.0. Microsoft Press, 2009.

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14

1959-, Gilmore James H., Pine B. Joseph, and NetLibrary Inc, eds. Markets of one: Creating customer-unique value through mass customization. Harvard Business School Press, 2000.

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15

Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2018. http://dx.doi.org/10.1007/978-3-662-55381-7.

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16

Sperl, Friederike. Customer Relationship Management. Springer Fachmedien Wiesbaden, 2016. http://dx.doi.org/10.1007/978-3-658-11547-0.

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17

Muther, Andreas. Customer Relationship Management. Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/978-3-642-56222-8.

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18

Schwetz, Wolfgang. Customer Relationship Management. Gabler Verlag, 2001. http://dx.doi.org/10.1007/978-3-322-89528-8.

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19

Schwetz, Wolfgang. Customer Relationship Management. Gabler Verlag, 2000. http://dx.doi.org/10.1007/978-3-322-92002-7.

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20

Kumar, V., and Werner Reinartz. Customer Relationship Management. Springer Berlin Heidelberg, 2012. http://dx.doi.org/10.1007/978-3-642-20110-3.

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21

Link, Jörg, ed. Customer Relationship Management. Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/978-3-642-56552-6.

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22

Rajola, Federico. Customer Relationship Management. Springer Berlin Heidelberg, 2003. http://dx.doi.org/10.1007/978-3-540-24718-0.

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23

Buttle, Francis, and Stan Maklan. Customer Relationship Management. Routledge, 2019. http://dx.doi.org/10.4324/9781351016551.

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24

Roberts-Phelps, Graham. Customer Relationship Management. Thorogood, 2004.

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25

Fjermestad, Jerry, and Nicholas C. Robertson Jr. Electronic Customer Relationship Management. Taylor & Francis Group, 2016.

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26

Romano, Nicholas C., and Jerry Fjermestad. Electronic Customer Relationship Management. Taylor & Francis Group, 2006.

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27

Fjermestad, Jerry, and Nicholas C. Robertson Jr. Electronic Customer Relationship Management. Taylor & Francis Group, 2015.

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28

Fjermestad, Jerry, and Nicholas C. Robertson Jr. Electronic Customer Relationship Management. Taylor & Francis Group, 2015.

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29

Sharp, Duane E. Customer Relationship Management Systems Handbook. Auerbach Publications, 2002. http://dx.doi.org/10.1201/9781420000153.

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30

Customer Relationship Management Systems Handbook. AUERBACH, 2002.

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31

Sharp, Duane E. Customer Relationship Management Systems Handbook. Taylor & Francis Group, 2010.

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32

Customer Relationship Management Systems Handbook. Taylor & Francis Group, 2023.

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33

IT-Systeme für Customer Relationship Management. GRIN Verlag GmbH, 2007.

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34

Fritzkowski, Daniel. Customer Relationship Management: Einführung Eines Crm-Systems. GRIN Verlag GmbH, 2014.

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35

Österle, Hubert, and Volker Bach. Customer Relationship Management in der Praxis. Springer, 2000.

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36

(Editor), Jerry Fjermestad, and Nicholas C., Jr. Romano (Editor), eds. Electronic Customer Relationship Management (Advances in Management Information Systems). M.E. Sharpe, 2006.

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37

mCRM--Customer Relationship Management im mobilen Internet. Tectum Verlag, 2005.

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38

Schwetz, Wolfgang. Customer Relationship Management. Mit dem richtigen CRM-System Kundenbeziehungen erfolgreich gestalten. Gabler Verlag, Dr. Th., 2001.

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39

Schwetz, Wolfgang. Customer Relationship Management: Mit Dem Richtigen CRM-System Kundenbeziehungen Erfolgreich Gestalten. Westdeutscher Verlag GmbH, 2013.

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40

Schumacher, Jörg, and Matthias Meyer. Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien. Springer, 2003.

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41

Schumacher, Jörg, and Matthias Meyer. Customer Relationship Management Strukturiert Dargestellt: Prozesse, Systeme, Technologien. Springer London, Limited, 2013.

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42

Seminararbeit - Customer Relationship Management - Systeme: Integrationsmöglichkeiten, Anbieter, Trends. GRIN Verlag GmbH, 2010.

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43

Schumacher, Jorg. Customer Relationship Management strukturiert dargestellt: Prozesse, Systeme, Technologien. Springer, 2012.

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44

Customer Relationship Management (CRM) - Grundlagen, Systeme und Anwendungsgebiete. GRIN Verlag GmbH, 2007.

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45

Customer Relationship Management Systems: ROI and Results Measurement. Strategic Sales Performance, 1999.

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46

Loftis, Lisa, Claudia Imhoff, and Jonathan G. Geiger. Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management. Wiley & Sons, Incorporated, John, 2008.

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47

Loftis, Lisa, Claudia Imhoff, Austin Thomas, Jonathan G. Geiger, and Peter King. Building the Customer-Centric Enterprise: Data Warehousing Techniques for Supporting Customer Relationship Management. Wiley & Sons, Incorporated, John, 2001.

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48

Schwetz, Wolfgang. Customer Relationship Management: Mit Dem Richtigen CAS/CRM-System Kundenbeziehungen Erfolgreich Gestalten. Westdeutscher Verlag GmbH, 2013.

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49

Plath, Stephan. Entwicklung Eines Customer Relationship Management-Systems Für Den Hausvertrieb. Diplomarbeiten Agentur diplom.de. ein Imprint der Diplomica, 2001.

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50

Peppers, Don, and Martha Rogers. Managing Customer Relationships. Wiley & Sons, Incorporated, John, 2004.

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