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Relevant bibliographies by topics / T.V advertisement

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Academic literature on the topic 'T.V advertisement'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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Journal articles on the topic "T.V advertisement"

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Farhan, Dr Sheeba, and Manahil Nouman. "Women Objectification in Context of Pakistani Advertisements: Role of Personal Variables." Journal of Professional & Applied Psychology 2, no. 2 (2021): 84–92. http://dx.doi.org/10.52053/jpap.v2i2.49.

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The present study was conducted to investigate the role of personal factors on self-objectification that is encouraged by Pakistani advertisements. The objective of the study was to find out the differences in perception of women on Pakistani advertisement based on personal variables i.e. age, family structure, education and employment status. Convenience sampling technique and a sample of 430 unmarried women with the age bracket of 18 to 25 years were included in the study. The self-objectification was measured through the Self-Objectification-Trait Scale (Dahl, 2014). ANOVA analysis and t te

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Taimur Ali, Nabeela. "Code-Switching for Persuasion from the Lens of Neuro-Linguistic Programming." Journal of English Language, Literature and Education 1, no. 04 (2020): 15. http://dx.doi.org/10.54692/jelle.2020.01047.

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Bilingual or multilingual is the product of our global village. To excel in their fields people are learning different languages. Code-switching has been discussed by linguists with reference to success. Code-switching for persuasion is used everywhere in politics, education, business, etc. Luna and Peracchio (2005) researched in the field of advertisement, the impact of code-switching on persuasion, for bilingual consumers. They proved that due to the code-switching level of persuasion in the field of advertisement goes to the highest point. They used and extended the markedness model. This l

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Mikhalchuk, N. E. "The library QR-projects in digital space." Scientific and Technical Libraries, no. 9 (October 9, 2021): 91–102. http://dx.doi.org/10.33186/1027-3689-2021-91-102.

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Abstract: The technological solutions in culture and arts increase accessibility of cultural goods and intensity of cultural environment. QR-technologies designed by Denso Wave Incorporated have become digitalization component increasingly popular in library and information services. The mobile access points call for new ways of library and information services. The concept, characteristics and advantages of QR technology are examined; options for QR code application in libraries are suggested. As the majority of library users owns mobile phones, QR technologies provide unique opportunities. M

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SILVA-SOARES, THIAGO, LEO RAMOS MALAGOLI, CARLOS ALBERTO GONÇALVES CRUZ, and ULISSES CARAMASCHI. "On the taxonomy and natural history of the secretive Ischnocnema lactea Miranda-Ribeiro, 1923) (Anura: Brachycephaloidea: Brachycephalidae)." Zootaxa 4444, no. 2 (2018): 137. http://dx.doi.org/10.11646/zootaxa.4444.2.3.

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The original description of Ischnocnema lactea (Miranda-Ribeiro, 1923) was based on two specimens and an inaccurate type locality. These circumstances have obscured the identity of this name. Moreover, the I. lactea species has had a complex taxonomic history and, in general, specimens of species in this group are poorly represented in amphibian collections. The diagnosis of the series is confusing, with many non-exclusive and variable characters barely useful. An accurate diagnosis for the series requires a precise characterization of I. lactea, its type species. Recently discovered populatio

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Самійлик, Світлана. "Асоціативний портрет студентів України". East European Journal of Psycholinguistics 3, № 2 (2016): 82–91. http://dx.doi.org/10.29038/eejpl.2016.3.2.sam.

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У статті описано асоціативний портрет такої соціальної групи як студенти України, а саме студентів ВНЗ різних регіонів країни: Житомирського державного університету імені Івана Франка, ДВНЗ «Переяслав-Хмельницький ДПУ ім. Г. Сковороди», Київського національного торговельно-економічного університету, Національного університету «Львівська політехніка», Львівського національного університету імені Івана Франка, а також Донецького національного університету. Асоціації було зібрано протягом 2015–2016 років за допомогою одного з найпопулярніших методів у психо- та когнітивній лінгвістиці – методу ві

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Rufaro, Chipo Phiri, Meh Nge Deris, and Suzanne Ayonghe Lum. "The impact of English-Shona translation of adverts on consumer attitudes in Zimbabwe." GPH-International Journal of Educational Research 7, no. 12 (2024): 15–31. https://doi.org/10.5281/zenodo.14566512.

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Abstract This study aims to explore and investigate translation procedures and how linguistic and cultural adaptation affects communication and marketing outcomes on consumer attitudes and behaviors in Zimbabwe. To answer pertinent questions, the study adopted a mixed-method research design, combining qualitative corpus analysis and quantitative data from questionnaires. Two different questionnaires were administered to different groups, and English-to-Shona translated adverts were collected. The study made use of participant observation and responses from both company representatives and cons

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Anikina, Tatiana Vyacheslavovna. "Trasformation of phraseological units in English and Russian advertising texts." Филология: научные исследования, no. 4 (April 2025): 70–85. https://doi.org/10.7256/2454-0749.2025.4.74228.

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This article is dedicated to the study of transformed phraseological units in English and Russian advertising texts. Researchers pay particular attention to the role of phraseological units as language units capable of influencing consumers and their desire to purchase products. In this work the author discusses such notions as phraseological unit and advertising text. Special attention is paid to the term of transformed phraseological unit which refers to the intentional modification of a phraseological unit to enhance the expressiveness and vividness of advertising texts. During the analysis

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den Hartog, Maria, Sanne Bras, and Gert-Jan Schoenmakers. "The Impact of Pronouns of Address in Job Ads from Different Industries and Companies." Languages 9, no. 3 (2024): 110. http://dx.doi.org/10.3390/languages9030110.

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Some languages make a distinction between formal and informal pronouns of address. When organizations communicate in such a language, they have to choose between the formal and informal form. The goal of this paper is to explore the role of the V-T distinction in organizational communication, specifically in generic job advertisements, through two empirical studies and to obtain a preliminary evidence-based framework for V and T in organizational communication. In a corpus study, we explore which form organizations from different industry types tend to use. We find that the choice of pronoun o

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Roy, Martin, Elsa Gilbert, Michel Maziade, and Pierre Marquet. "T26. VISUO-TACTILE TRANSFER AND AUDIO-VISUAL INTEGRATION IMPAIRMENT AS A NEW VULNERABILITY MARKER IN CHILDREN-AT-RISK OF SCHIZOPHRENIA, BIPOLAR DISORDER OR RECURRENT DEPRESSIVE DISORDER." Schizophrenia Bulletin 46, Supplement_1 (2020): S241. http://dx.doi.org/10.1093/schbul/sbaa029.586.

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Abstract Background Major psychiatric disorders (MPD) such as schizophrenia, bipolar disorder and recurrent major depression have shared neurodevelopmental vulnerability due to early neuronal and sensory defect as revealed by sensory and cognitive endophenotypes observed in our cohorts (e.g. Gagné et al., Schizophr. Res., 2019). There is considerable evidence that a harmonious self-development - known to be disrupted in MPDs - requires a synchronized multisensory perception and an adequate integration of sensory afferences (e.g. tactile, visual, auditory and proprio / interoception) with cogni

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Добжанська-Найт, Наталія, and Христина Войтко. "Linguistic Manipulative Techniques in Advertising Slogans of Fast Food Restaurants." East European Journal of Psycholinguistics 4, no. 2 (2017): 14–23. http://dx.doi.org/10.29038/eejpl.2017.4.2.dob.

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The article deals with the notion of manipulation in advertising slogans of fast food restaurants. It focuses on techniques and means of language influence on the recipient. The article shows results of the study of 239 advertising slogans of fast food restaurants in English-speaking countries (a total number of 104 companies). Different language patterns which are used in advertising slogans and aimed at persuasion of customers on the subconscious level, are defined and analyzed; among them the most numerous are language patterns which create statements with distortions, deletions, and genera

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Books on the topic "T.V advertisement"

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Contributors, Multiple. T--T--M and V--D--T. a Collection of the Advertisements and Hand-Bills, Serious, Satyrical and Humourous, Published on Both Sides During the Election ... of Westminster, Begun November 22d, 1749. Gale Ecco, Print Editions, 2018.

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