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Journal articles on the topic 'T.V advertisement'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Farhan, Dr Sheeba, and Manahil Nouman. "Women Objectification in Context of Pakistani Advertisements: Role of Personal Variables." Journal of Professional & Applied Psychology 2, no. 2 (2021): 84–92. http://dx.doi.org/10.52053/jpap.v2i2.49.

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The present study was conducted to investigate the role of personal factors on self-objectification that is encouraged by Pakistani advertisements. The objective of the study was to find out the differences in perception of women on Pakistani advertisement based on personal variables i.e. age, family structure, education and employment status. Convenience sampling technique and a sample of 430 unmarried women with the age bracket of 18 to 25 years were included in the study. The self-objectification was measured through the Self-Objectification-Trait Scale (Dahl, 2014). ANOVA analysis and t te

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Taimur Ali, Nabeela. "Code-Switching for Persuasion from the Lens of Neuro-Linguistic Programming." Journal of English Language, Literature and Education 1, no. 04 (2020): 15. http://dx.doi.org/10.54692/jelle.2020.01047.

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Bilingual or multilingual is the product of our global village. To excel in their fields people are learning different languages. Code-switching has been discussed by linguists with reference to success. Code-switching for persuasion is used everywhere in politics, education, business, etc. Luna and Peracchio (2005) researched in the field of advertisement, the impact of code-switching on persuasion, for bilingual consumers. They proved that due to the code-switching level of persuasion in the field of advertisement goes to the highest point. They used and extended the markedness model. This l

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Mikhalchuk, N. E. "The library QR-projects in digital space." Scientific and Technical Libraries, no. 9 (October 9, 2021): 91–102. http://dx.doi.org/10.33186/1027-3689-2021-91-102.

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Abstract: The technological solutions in culture and arts increase accessibility of cultural goods and intensity of cultural environment. QR-technologies designed by Denso Wave Incorporated have become digitalization component increasingly popular in library and information services. The mobile access points call for new ways of library and information services. The concept, characteristics and advantages of QR technology are examined; options for QR code application in libraries are suggested. As the majority of library users owns mobile phones, QR technologies provide unique opportunities. M

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SILVA-SOARES, THIAGO, LEO RAMOS MALAGOLI, CARLOS ALBERTO GONÇALVES CRUZ, and ULISSES CARAMASCHI. "On the taxonomy and natural history of the secretive Ischnocnema lactea Miranda-Ribeiro, 1923) (Anura: Brachycephaloidea: Brachycephalidae)." Zootaxa 4444, no. 2 (2018): 137. http://dx.doi.org/10.11646/zootaxa.4444.2.3.

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The original description of Ischnocnema lactea (Miranda-Ribeiro, 1923) was based on two specimens and an inaccurate type locality. These circumstances have obscured the identity of this name. Moreover, the I. lactea species has had a complex taxonomic history and, in general, specimens of species in this group are poorly represented in amphibian collections. The diagnosis of the series is confusing, with many non-exclusive and variable characters barely useful. An accurate diagnosis for the series requires a precise characterization of I. lactea, its type species. Recently discovered populatio

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Самійлик, Світлана. "Асоціативний портрет студентів України". East European Journal of Psycholinguistics 3, № 2 (2016): 82–91. http://dx.doi.org/10.29038/eejpl.2016.3.2.sam.

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У статті описано асоціативний портрет такої соціальної групи як студенти України, а саме студентів ВНЗ різних регіонів країни: Житомирського державного університету імені Івана Франка, ДВНЗ «Переяслав-Хмельницький ДПУ ім. Г. Сковороди», Київського національного торговельно-економічного університету, Національного університету «Львівська політехніка», Львівського національного університету імені Івана Франка, а також Донецького національного університету. Асоціації було зібрано протягом 2015–2016 років за допомогою одного з найпопулярніших методів у психо- та когнітивній лінгвістиці – методу ві

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Rufaro, Chipo Phiri, Meh Nge Deris, and Suzanne Ayonghe Lum. "The impact of English-Shona translation of adverts on consumer attitudes in Zimbabwe." GPH-International Journal of Educational Research 7, no. 12 (2024): 15–31. https://doi.org/10.5281/zenodo.14566512.

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Abstract This study aims to explore and investigate translation procedures and how linguistic and cultural adaptation affects communication and marketing outcomes on consumer attitudes and behaviors in Zimbabwe. To answer pertinent questions, the study adopted a mixed-method research design, combining qualitative corpus analysis and quantitative data from questionnaires. Two different questionnaires were administered to different groups, and English-to-Shona translated adverts were collected. The study made use of participant observation and responses from both company representatives and cons

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Anikina, Tatiana Vyacheslavovna. "Trasformation of phraseological units in English and Russian advertising texts." Филология: научные исследования, no. 4 (April 2025): 70–85. https://doi.org/10.7256/2454-0749.2025.4.74228.

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This article is dedicated to the study of transformed phraseological units in English and Russian advertising texts. Researchers pay particular attention to the role of phraseological units as language units capable of influencing consumers and their desire to purchase products. In this work the author discusses such notions as phraseological unit and advertising text. Special attention is paid to the term of transformed phraseological unit which refers to the intentional modification of a phraseological unit to enhance the expressiveness and vividness of advertising texts. During the analysis

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den Hartog, Maria, Sanne Bras, and Gert-Jan Schoenmakers. "The Impact of Pronouns of Address in Job Ads from Different Industries and Companies." Languages 9, no. 3 (2024): 110. http://dx.doi.org/10.3390/languages9030110.

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Some languages make a distinction between formal and informal pronouns of address. When organizations communicate in such a language, they have to choose between the formal and informal form. The goal of this paper is to explore the role of the V-T distinction in organizational communication, specifically in generic job advertisements, through two empirical studies and to obtain a preliminary evidence-based framework for V and T in organizational communication. In a corpus study, we explore which form organizations from different industry types tend to use. We find that the choice of pronoun o

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Roy, Martin, Elsa Gilbert, Michel Maziade, and Pierre Marquet. "T26. VISUO-TACTILE TRANSFER AND AUDIO-VISUAL INTEGRATION IMPAIRMENT AS A NEW VULNERABILITY MARKER IN CHILDREN-AT-RISK OF SCHIZOPHRENIA, BIPOLAR DISORDER OR RECURRENT DEPRESSIVE DISORDER." Schizophrenia Bulletin 46, Supplement_1 (2020): S241. http://dx.doi.org/10.1093/schbul/sbaa029.586.

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Abstract Background Major psychiatric disorders (MPD) such as schizophrenia, bipolar disorder and recurrent major depression have shared neurodevelopmental vulnerability due to early neuronal and sensory defect as revealed by sensory and cognitive endophenotypes observed in our cohorts (e.g. Gagné et al., Schizophr. Res., 2019). There is considerable evidence that a harmonious self-development - known to be disrupted in MPDs - requires a synchronized multisensory perception and an adequate integration of sensory afferences (e.g. tactile, visual, auditory and proprio / interoception) with cogni

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Добжанська-Найт, Наталія, and Христина Войтко. "Linguistic Manipulative Techniques in Advertising Slogans of Fast Food Restaurants." East European Journal of Psycholinguistics 4, no. 2 (2017): 14–23. http://dx.doi.org/10.29038/eejpl.2017.4.2.dob.

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The article deals with the notion of manipulation in advertising slogans of fast food restaurants. It focuses on techniques and means of language influence on the recipient. The article shows results of the study of 239 advertising slogans of fast food restaurants in English-speaking countries (a total number of 104 companies). Different language patterns which are used in advertising slogans and aimed at persuasion of customers on the subconscious level, are defined and analyzed; among them the most numerous are language patterns which create statements with distortions, deletions, and genera

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Pedro, Arthur Lima Martins, and Caroline Sousa Nunes Shâmya. "ANÁLISE DA PUBLICIDADE ENGANOSA E ABUSIVA: UM EXAME DAS IMPLICAÇÕES LEGAIS E FERRAMENTAS DE PROTEÇÃO." Revistaft 27, no. 127 (2023): 60. https://doi.org/10.5281/zenodo.8432460.

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Este artigo tem como objetivo geral analisar a publicidade enganosa e  abusiva no Brasil, examinando suas implicações legais e identificando os recursos  jurídicos disponíveis para proteger os consumidores. Nesse contexto, destaca-se a  publicidade enganosa e abusiva, que pode envolver práticas desonestas prejudiciais  tanto aos consumidores quanto ao mercado em geral. No entanto, é relevante  ressaltar que não se deve confundir publicidade enganosa com publicidade abusiva.  A publicidade enganosa refere-se à

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Khan, Muhammad Hamza. "The role of recruitment and selection on organizational performance." Inverge Journal of Social Sciences 2, no. 2 (2023): 146–64. https://doi.org/10.63544/ijss.v2i2.37.

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The researchers wanted to see how much of an effect hiring practices have on productivity inside a business. The goal was to learn about current procedures for selecting candidates and making hiring decisions. Human resource management and growth, including the recruitment and selection procedure, its accompanying difficulties, and potential solutions. The questionnaire was used to collect the data from two hundred (200) responders from the firms in Pakistan. The findings revealed that the general population's advertisement of job openings, the usage of employment agent(s), and employee recomm

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Каліщук, Діана. "Засоби реалізації стратегії негативної презентації опонентів як маркери концептуальних стилів Дж. Буша Мол. і Б. Обами". East European Journal of Psycholinguistics 4, № 1 (2017): 76–85. http://dx.doi.org/10.29038/eejpl.2017.4.1.kal.

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У статті розглянуті мовленнєві маніпуляції як інструментальне вираження персуазивності у мовленні. Маніпуляцію розглядають як особливу комунікативно-мовленнєву стратегію здійснення впливу в політичному дискурсі, яка реалізується через низку тактик. Вибір тактик зазнає впливу концептуального стилю автора політичного дискурсу. У статті проаналізовані тактики реалізації стратегії негативної презентації «інших», зокрема, тактики «Надгенералізація» та «Екземпліфікація», як маркери концептуальних стилів президентів США Дж. Буша мол. та Б. Обами. Доведено, що особливості мовлення носіїв різних стилів

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Asiones, Noel. "Second Wind: Understanding How Academics from the Philippines Adjust to Retirement." Scientia - The International Journal on the Liberal Arts 12, no. 1 (2023): 44–61. http://dx.doi.org/10.57106/scientia.v12i1.146.

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This article aims to 1) explore how retired academics experienced work-to-retirement transition and 2) offer insights that can be applied in addressing its potential opportunities and challenges. Toward this end, we conducted face-to-face interviews with retirees (n=7) from a comprehensive private university in Manila, Philippines. The descriptive phenomenological method surfaced a general psychological meaning structure depicting the participants' collective work experiences to retirement transition. Moreover, it identified three distinct but interrelated elements of the retirement phenomenon

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Andersen, Harald. "Nu bli’r der ballade." Kuml 50, no. 50 (2001): 7–32. http://dx.doi.org/10.7146/kuml.v50i50.103098.

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We’ll have trouble now!The Archaeological Society of Jutland was founded on Sunday, 11 March 1951. As with most projects with which P.V Glob was involved, this did not pass off without drama. Museum people and amateur archaeologists in large numbers appeared at the Museum of Natural History in Aarhus, which had placed rooms at our disposal. The notable dentist Holger Friis, the uncrowned king of Hjørring, was present, as was Dr Balslev from Aidt, Mr and Mrs Overgaard from Holstebro Museum, and the temperamental leader of Aalborg Historical Museum, Peter Riismøller, with a number of his discipl

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Alruwaily, Sarah, Nazish Masud, Haya Alshaibani, Maha Sheiko, Meshael Alshoaibi, and Asma Awadalla. "Knowledge, perception and acceptability of breastfeeding and bottle feeding among Saudi population." Sudanese Journal of Paediatrics, 2023, 1. http://dx.doi.org/10.24911/sjp.106-1665846928.

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Despite the enormous benefits of breastfeeding, its prevalence is suboptimal, with exclusive breastfeeding ranging between 7.3 % and 51% in the Saudi community. The aim of this study was to assess the Saudi community&apos;s knowledge regarding breastfeeding, exposure to breastfeeding promotional messages and formula milk advertisement, and acceptability of breastfeeding in public places. It was a cross-sectional study that included Saudis aged 20 to 55 years old between December 2019 and June 2020. It utilized a self-administered questionnaire, which asked about background information, kno

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Kravchuk, S., and V. Borovikova. "THE FUTURE LAWYER - IN CONNECTION WITH ARTIFICIAL INTELLIGENCE." ΛΌГOΣ МИСТЕЦТВО НАУКОВОЇ ДУМКИ, December 3, 2019. http://dx.doi.org/10.36074/2663-4139.04.02.

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Formulation of the problem. The article introduces the scholarly reader to the problems of the profession of lawyer, characteristic for modern Ukraine. Emphasizes on the relevance and cost-effectiveness of the investigated issues related to the activities of lawyers, in particular in close interaction with artificial intelligence. The problem of separation of practice from the theoretical-legal sub-soil is raised. Analysis of research and publications. The article was written on the basis of theoretical and legal experience, including on the issues of artificial intelligence, obtained on the b

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Döring, Nicola. "Visual Gender Stereotypes (Advertisement, Social Media)." DOCA - Database of Variables for Content Analysis, June 15, 2022. http://dx.doi.org/10.34778/5i.

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The depiction of gender is the focus of a growing number of content analyses in the fields of both mass media (e.g., Goffman, 1979; Grau & Zotos, 2016; Mitchell & McKinnon, 2019; Sink & Mastro, 2017; Ward & Grower, 2020) and social media (e.g., Baker & Walsh, 2018; Döring, 2019; Döring & Mohseni, 2019; Döring et al., 2016). Typically, the depiction of gender follows traditional gender roles and, hence, does not include at lot of individuality and diversity but sticks to established gender stereotypes (Collins, 2011). Gender steoreotypes are defined as beliefs about how

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den Hartog, Maria, Marjolein van Hoften, and Gert-Jan Schoenmakers. "Pronouns of address in recruitment advertisements from multinational companies." Linguistics in the Netherlands, February 15, 2023, 42–57. http://dx.doi.org/10.1075/avt.00060.har.

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Abstract In Netherlandish Dutch, Belgian Dutch, German, French, and Spanish, speakers have a choice between formal (V) and informal (T) pronouns of address. We present a quantitative study of how V and T are used on recruitment pages of multinational companies. Our corpus-based method is inspired by studies on pronouns of address in Netherlandish and Belgian Dutch by Vismans (2007) and Waterlot (2014). Unlike these earlier studies, we provide a comparison of the same companies recruiting in different countries, thereby strengthening the comparison of V- and T-forms between languages. We find a

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Kiyanka, I. "2020 local election in the context of modern challenges." Democratic governance, no. 27 (June 9, 2021). http://dx.doi.org/10.33990/2070-4038.27.2021.239196.

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Problem setting. The flourishing of populism in recent years is caused, in our opinion, by an important factor – the current political bankruptcy of the Ukrainian left forces related, some way or another, to the Soviet past. Under the conditions of the authority concentration in the hands of the centrists and right centrists, the public request for social justice and more equal access of the citizens to the basic social benefits has lost common in the previous decades mechanisms of political representation. Thus, it was populists who touched on this topic and filled in the empty social and pol

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Aung Thin, Michelle Diane. "Hybridity, National Identity, and the Smartphone in the Contemporary Union of Myanmar." M/C Journal 23, no. 5 (2020). http://dx.doi.org/10.5204/mcj.1679.

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In 2014, telecommunications companies Ooredoo and Telenor introduced a 3G phone network to Myanmar, one of the last, great un-phoned territories of the world (“Mobile Mania”). Formerly accessible only to military and cultural elites, the smartphone was now available to virtually all. In 2020, just six years later, smartphones are commonplace, used by every class and walk of life. The introduction and mainstreaming of the smartphone in Myanmar coincided with the transition from military dictatorship to quasi democracy; from heavy censorship to relative liberalisation of culture and the media. T

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Barnes, Duncan, Danielle Fusco, and Lelia Green. "Developing a Taste for Coffee: Bangladesh, Nescafé, and Australian Student Photographers." M/C Journal 15, no. 2 (2012). http://dx.doi.org/10.5204/mcj.471.

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IntroductionThis article is about the transformation of coffee, from having no place in the everyday lives of the people of Bangladesh, to a new position as a harbinger of liberal values and Western culture. The context is a group of Australian photojournalism students who embarked on a month-long residency in Bangladesh; the content is a Nescafé advertisement encouraging the young, middle-class Bangladesh audience to consume coffee, in a marketing campaign that promotes “my first cup.” For the Australian students, the marketing positioning of this advertising campaign transformed instant coff

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Cruikshank, Lauren. "Articulating Alternatives: Moving Past a Plug-and-Play Prosthetic Media Model." M/C Journal 22, no. 5 (2019). http://dx.doi.org/10.5204/mcj.1596.

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The first uncomfortable twinges started when I was a grad student, churning out my Master’s thesis on a laptop that I worked on at the library, in my bedroom, on the kitchen table, and at the coffee shop. By the last few months, typing was becoming uncomfortable for my arms, but as any thesis writer will tell you, your whole body is uncomfortable with the endless hours sitting, inputting, and revising. I didn’t think much of it until I moved on to a new city to start a PhD program. Now the burning that accompanied my essay-typing binges started to worry me more, especially since I noticed the

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Brien, Donna Lee. "From Waste to Superbrand: The Uneasy Relationship between Vegemite and Its Origins." M/C Journal 13, no. 4 (2010). http://dx.doi.org/10.5204/mcj.245.

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This article investigates the possibilities for understanding waste as a resource, with a particular focus on understanding food waste as a food resource. It considers the popular yeast spread Vegemite within this frame. The spread’s origins in waste product, and how it has achieved and sustained its status as a popular symbol of Australia despite half a century of Australian gastro-multiculturalism and a marked public resistance to other recycling and reuse of food products, have not yet been a focus of study. The process of producing Vegemite from waste would seem to align with contemporary

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Franks, Rachel. "Before Alternative Voices: The Sydney Gazette and New South Wales Advertiser." M/C Journal 20, no. 1 (2017). http://dx.doi.org/10.5204/mcj.1204.

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IntroductionIn 1802 George Howe (1769-1821), the recently appointed Government Printer, published Australia’s first book. The following year he established Australia’s first newspaper; an enterprise that ran counter to all the environmental factors of the day, including: 1) issues of logistics and a lack of appropriate equipment and basic materials to produce a regularly issued newspaper; 2) issues resulting from the very close supervision of production and the routine censorship by the Governor; and 3) issues associated with the colony’s primary purposes as a military outpost and as a penal s

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Mac Con Iomaire, Máirtín. "Coffee Culture in Dublin: A Brief History." M/C Journal 15, no. 2 (2012). http://dx.doi.org/10.5204/mcj.456.

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IntroductionIn the year 2000, a group of likeminded individuals got together and convened the first annual World Barista Championship in Monte Carlo. With twelve competitors from around the globe, each competitor was judged by seven judges: one head judge who oversaw the process, two technical judges who assessed technical skills, and four sensory judges who evaluated the taste and appearance of the espresso drinks. Competitors had fifteen minutes to serve four espresso coffees, four cappuccino coffees, and four “signature” drinks that they had devised using one shot of espresso and other ingr

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Thi Quynh Lan, Mai. "Skill gap from employers’ evaluation: a case of VNU graduates." VNU Journal of Science: Education Research 34, no. 2 (2018). http://dx.doi.org/10.25073/2588-1159/vnuer.4137.

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With globalization, the university-work transition has become increasingly challenging for graduates and employers. In the new context, the mission of university has shifted, and knowledge is no longer considered as singular [1]. The traditional role of universities in producing knowledge has changed to give more focus on the demands of society. The “codified knowledge” acquired from didactic teaching in universities can be at odds with the often “informal and tacit” knowledge required in the workplace. The development of information technology makes the nature of work changing very fast; grad

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Blackwood, Gemma. "<em>Roblox</em> and Meta Verch." M/C Journal 26, no. 3 (2023). http://dx.doi.org/10.5204/mcj.2958.

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Introduction In September 2022, American retail giant Walmart launched two new gaming experiences onto popular multi-platform gaming experience Roblox, entitled Walmart Land and Walmart Universe of Play. First released in 2006, Roblox is an online multiplayer programme and a virtual gaming world that is part of a rise of other similar programmes, including Minecraft (2009), Pokémon GO (2016), and Fortnite (2013). Like these other games, it is also a multi-platform program, which means that “it can be played on computers, tablets, mobiles or video consoles, thus enabling its ubiquitous access”

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Pedersen, Isabel, and Kristen Aspevig. "Being Jacob: Young Children, Automedial Subjectivity, and Child Social Media Influencers." M/C Journal 21, no. 2 (2018). http://dx.doi.org/10.5204/mcj.1352.

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Introduction Children are not only born digital, they are fashioned toward a lifestyle that needs them to be digital all the time (Palfrey and Gasser). They click, tap, save, circulate, download, and upload the texts of their lives, their friends’ lives, and the anonymous lives of the people that surround them. They are socialised as Internet consumers ready to participate in digital services targeted to them as they age such as Snapchat, Instagram, and YouTube. But they are also fashioned as producers, whereby their lives are sold as content on these same markets. As commodities, the minutiae

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Pajka-West, Sharon. "Representations of Deafness and Deaf People in Young Adult Fiction." M/C Journal 13, no. 3 (2010). http://dx.doi.org/10.5204/mcj.261.

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What began as a simple request for a book by one of my former students, at times, has not been so simple. The student, whom I refer to as Carla (name changed), hoped to read about characters similar to herself and her friends. As a teacher, I have often tried to hook my students on reading by presenting books with characters to which they can relate. These books can help increase their overall knowledge of the world, open their minds to multiple realities and variations of the human experience and provide scenarios in which they can live vicariously. Carla’s request was a bit more complicated

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Döring, Nicola, and Roberto Walter. "Alcohol Portrayals on Social Media (Social Media)." DOCA - Database of Variables for Content Analysis, May 27, 2022. http://dx.doi.org/10.34778/5h.

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The depiction of alcohol is the focus of a growing number of content analyses in the field of social media research. Typically, the occurrence and nature of alcohol representations are coded to measure the prevalence, normalization, or even glorification of alcohol and its consumption on different social media platforms (Moreno et al., 2016; Westgate & Holliday, 2016) and smartphone apps (Ghassemlou et al., 2020). But social media platforms and smartphone apps also play a role in the prevention of alcohol abuse when they disseminate messages about alcohol risks and foster harm reduction, a

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Kennedy, Ümit. "“THESE VLOGS AREN’T REAL”." M/C Journal 27, no. 6 (2024). http://dx.doi.org/10.5204/mcj.3080.

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Introduction – Family Influencers Family vlogging on YouTube is a practice gaining in popularity and scope. An increasing number of couples are giving up their jobs to become full-time “vloggers” or, in industry terms, “creators”. This involves parents filming their everyday lives with their children and uploading the footage to YouTube in daily or weekly instalments for others to watch and respond to. Vlogging reflects a current Western obsession with documenting and recording the self. The digital practice of recording life on YouTube is part of a “broadcast era” (Garde-Hansen et al.). YouTu

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Tomkinson, Sian. "“This kind of life has no meaning”." M/C Journal 27, no. 2 (2024). http://dx.doi.org/10.5204/mcj.3037.

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Voice synthesising software Vocaloid (Yamaha Corporation) is a popular tool for professional and amateur music production. At the time of writing, there are over 770,000 videos tagged ‘vocaloid’ on Niconico; karaoke chain Karatez displays the top five thousand tracks on its Website (Karatetsu); Hatsune Miku Wiki has over 59,000 pages, while the Vocaloid Lyrics Wiki has over 90,000. Vocaloid is part of Japan’s unique media mix, comprising of the software and music but also official collaborations and a significant amount of fan culture. However, while there is academic research on the way that

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Lee, Shannon. "Hold my Hand." Voices in Bioethics 8 (January 11, 2022). http://dx.doi.org/10.52214/vib.v8i.9027.

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Photo by Kelley Sikkema on Unsplash  INTRODUCTION Patients seeking abortion services in the United States face several problems, including factual inaccuracies about the procedure, the stigma surrounding the procedure, and barriers to quality care across the country. The problems surrounding abortion pose a threat to patient autonomy and beneficence—ethical principles that are usually upheld in medicine. Abortion doulas can enhance patient autonomy, improve the quality of medical care, help women talk through their emotions or the associated stigma, and provide other benefits that

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