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Taborda, Sérgio. "Percepção e presença-o corpo na escultura, cinema e biotecnologias." Master's thesis, Instituições portuguesas -- UNL-Universidade Nova de Lisboa -- FCSH-Faculdade de Ciências Sociais e Humanas, 1999. http://dited.bn.pt:80/29026.
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Costello, Kriston. "TAKING A KNEE: AN INTERPRETIVE STUDY ON PRINT NEWS COVERAGE OF THE COLIN KAEPERNICK PROTESTS." CSUSB ScholarWorks, 2019. https://scholarworks.lib.csusb.edu/etd/890.
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This study addresses the media depiction of professional athletes involvement in protest and its impact for public consumption. This paper will further seek to analyze the role of social media and its framing of political protest specifically within professional sports. The purpose of this research is to study the progression in professional athletes’ participation in protest and through textual analysis aim to understand how newspapers frame an athlete’s message. The more recent study that will be used as a frame of reference is the newspaper coverage on the Kaepernick protest and the dual relationship that the local/national media and social media had in its framing and impact on sports and society. There is existing work that has focused on the up’s and down’s for African Americans in sports, but those sources only highlight small political protest in professional sports without highlighting newspaper coverage. This study will display through three top nationally circulated newspaper companies (and the top circulated newspaper in San Francisco where the Kaepernick protest started) how the media illustrates protest and the reaction to protest through the lens of social media.
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Smythe, James. "Hereditation: an American tale (a novel) ; and, Taking the index back: what the internet has to offer print fiction (a commentary)." Thesis, Cardiff University, 2007. http://orca.cf.ac.uk/55713/.
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Throughout this thesis I attempted to examine the various ways in which 'new media' writing found on blogs and the internet have added functions to their (internet-based) forms, and then discover if it would be possible for the print novel to assimilate those same techniques. The novel that came from the conclusion of these findings, entitled Hereditation, is an epic saga that spans the course of over five hundred years, and features a number of techniques and formatting that are either directly adapted from, or are closely related to, similar techniques that might be found in prose on the internet. The Critical Commentary covers my attempts to decipher the various components of online fiction, and then looks at the ways that these components can be implemented into printed fiction (with special reference to the aforementioned novel). The Commentary also includes a number of 'Blog Entries', far more personal insights into the process than most, as well as presenting an appendix that encompasses a history of the use of the internet as a means for presenting fiction. The thesis attempts to ask whether it is possible to use the information gleamed from the internet as a way of enhancing print fiction, both without resorting to genre fiction stereotypes (such as writing a Science Fiction novel to shoehorn in techniques) and without sacrificing the traditional flow and format of print fiction itself.
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Wong, Kwok-pun, and 王國斌. "Heterogeneity of competitive behaviour under price taking competition: an empirical study of newspaper hawkers inHong Kong." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2000. http://hub.hku.hk/bib/B3195473X.
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Boudesseul, Jordane. "Approche évolutionnaire des alcoolisations ponctuelles importantes (API) : modélisation, méta-analyse et recherches expérimentales sur l'usage d'alcool et des prises de risques." Thesis, Université Grenoble Alpes (ComUE), 2018. http://www.theses.fr/2018GREAH004/document.
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L’alcoolisation ponctuelle importante (API) est un phénomène mondial et à multiples facettes généralement défini comme une consommation de 4 boissons alcoolisées ou plus par occasion pour les femmes ou 5 verres ou plus par occasion pour les hommes. Les consommations excessives sous-tendent également de nombreux autres comportements à risque (violence inter et intra-personnelle, conduite en état d’ébriété, risques sexuels, etc.) et ont des effets nocifs avérés sur la santé (cancers, maladies cardiovasculaires, etc.). La triple nature de la consommation excessive d'alcool (biologique, psychologique et sociologique) englobe une grande variété de domaines allant de l'endocrinologie à la psychologie sociale et cognitive. Obtenir une vue d'ensemble du problème, cependant, est rendu difficile par le fait même que peu d'analyses évolutionnaires ont été suggérées. Ici, nous proposons d’aborder le problème sous l’angle de la théorie du signal coûteux.Quels types de signaux les buveurs excessifs envoient-ils ? À qui le signal est-il destiné ? Ces signaux sont-ils des parades nuptiales ou des menaces pour les compétiteurs afin d'assurer le succès reproductif ou maintenir un certain statut social ? Comment les facteurs contextuels peuvent-ils influencer les taux de consommation ? Explorer les causes, les corrélats et les prédicteurs de la consommation excessive d'alcool et sa nature interdisciplinaire devrait servir de point de départ pertinent pour ensuite révéler la nécessité d'un cadre évolutionnaire.Pour répondre à ces questions, j'ai commencé par élaborer une approche évolutionnaire de la consommation excessive d'alcool en tenant compte des données et des théories actuelles (Chapitre 1). J'ai ensuite mené plusieurs études de laboratoire (oculométrique notamment) et des expériences en ligne visant à évaluer les signaux inter- et intra-sexuels que les « binge drinkers » envoient aux autres (Chapitres 2 et 3). Sur la base de ces résultats, j'ai mis en place un programme de prévention sur le terrain visant à réduire l'attitude et les attentes positives de l'alcool chez les lycéens français ainsi qu'une réplication en ligne (Chapitre 4). Parallèlement, j'ai réalisé une large méta-analyse des comportements de consommation d'alcool chez les femmes et d'autres risques au cours du cycle menstruel pour comprendre les influences endocriniennes en jeu (Chapitre 5). Enfin, j’ai analysé la théorie d’histoire de vie de la consommation à risque au niveau populationnel à l'aide d'une modélisation multi-niveaux de la fréquence et de l'intensité des consommations excessives de 1997 à 2006 aux États-Unis (Chapitre 6). Dans leur ensemble, ces résultats s’inscrivent dans la perspective d’une approche évolutionnaire de la consommation excessive d'alcool et permettent d’envisager de créer des programmes de prévention micro-ciblés<br>Binge drinking is a worldwide and multi-faceted phenomenon usually defined as having 4 or more alcoholic beverages per occasion for women or 5 or more drinks per occasion for men. Binge drinking also underlies many other risky behaviors (inter- and intra-personal violence, drunk driving, sexual risks, etc.) as well as negative health consequences (cancers, cardiovascular diseases, etc.). The three-fold nature of binge drinking (biological, psychological and sociological) encompasses a wide variety of areas ranging from endocrinology to social and cognitive psychology. Getting an overview of the problem, however, is made difficult by the very fact that few evolutionary analysis have been suggested. Here, we propose to frame the problem from a costly signaling perspective. What type of signals do the binge drinkers send? To whom is the signal directed? Are those signals courtship displays or threats to competitors in order to assure reproductive success or maintain social status? How can contextual factors influence drinking rates? Exploring causes, correlates and predictors of binge drinking and its interdisciplinary nature should serve as a relevant starting point to then reveal the necessity of an evolutionary framework.To address these questions, I first started by shaping an evolutionary-based approach to binge drinking taking into account current data and theories (Chapter 1). I then ran various laboratory studies (eye-tracking) and online experiments aiming at evaluating the mating and intra-sexual signals that binge drinkers send to others (Chapter 2 and 3). Based on those results, I implemented a field prevention program intended at reducing alcohol’s attitude and expectancies among French high school students as well as an online replication (Chapter 4). In parallel, I conducted an extensive meta-analysis of women’s drinking behaviors and other risks across the menstrual cycle to understand the endocrine influences at play (Chapter 5). Finally, I analyzed the life-history theory of risky drinking at a population level through a hierarchical modeling of binge drinking frequency and intensity from 1997 to 2006 across the United States (Chapter 6). Taken together, those findings can help to build the foundations for an inter-disciplinary approach to binge drinking and create specific micro-targeted prevention programs
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Lichtman, Sarah A. ""Teenagers Have Taken Over the House"| Print Marketing, Teenage Girls, and the Representation, Decoration, and Design of the Postwar Home, c. 1945-1965." Thesis, The Bard Graduate Center, 2014. http://pqdtopen.proquest.com/#viewpdf?dispub=3577907.
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<p> The rapid development of consumer culture during the two decades after World War II, coupled with the rise of the teenager, resulted in a powerful cultural and socioeconomic shift that marketers exploited to sell goods and ideas. In this dissertation, I analyze particular spaces and objects marketed to teenagers, particularly teenage girls, for use in the postwar home, both real and imagined. I highlight the ways in which age, gender, privacy, personal identity, parental concerns, and familial relationships intersected with the design and use of specific spaces, interior decoration, and selected objects. I examine the recreation room and family room, the teenage bedroom, the dressing table, the telephone, and what I call the "teenage trousseau" as examples of interiors and objects marketed to reflect heteronormative and gendered expectations. I also consider the ways in which teenage girls derived pleasure from and expressed agency through consuming, creating, and envisioning domestic space. The increased prominence of teenage girls embodied this tension, which was at once bound to the social pleasures found in feminine culture and to the influence of marketers responding to postwar affluence.</p><p> At this time, magazines such as <i>Seventeen</i>, a publication marketed expressly to teenage girls, forged a symbiotic relationship with commercial interests. Consequently, household furnishings and objects figured prominently in editorial and advertising discourse, providing a rich source of information concerning the cultural attitudes and expectations relating to middle-class teenage girls at that time. A paradoxical space, the postwar home was at once a place of containment as well as one of autonomy and power, where teenage girls could socialize, experiment, and assume different identities and roles. The consistent emphasis on consumption and its relation to domesticity makes the study of representations of teenage girls particularly integral to the analysis of the interpretation, decoration, and design of the postwar home.</p>
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Rouatbi, Wael. "Essays on the governance role of multiple large shareholders." Thesis, Paris Est, 2016. http://www.theses.fr/2016PESC0104.
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L’objectif de cette thèse est d’étudier le rôle des actionnaires contrôleurs dans la prise de décisions financières des entreprises. En particulier, elle met l’accent sur l’effet de la présence et du pouvoir de vote des actionnaires contrôleurs multiples (ACM) sur la prise de risque de l’entreprise, la maturité de la dette et le choix de la source d’endettement. La thèse est composée de trois essais sur le rôle que peuvent jouer les ACM en termes de gouvernance d’entreprise.Le premier essai, intitulé étudie le rôle des ACM dans la prise de risque au sein de l’entreprise. L’utilisation d’un échantillon d’entreprises familiales françaises cotées en bourse sur la période 2003‒2012 montre que la présence, le nombre et le pouvoir de vote des ACM sont associés à une prise de risque plus élevée. Les résultats suggèrent que les ACM contribuent à limiter la propension des propriétaires familiaux à entreprendre des investissements à faible risque. Cet effet est beaucoup plus fort dans les entreprises où les conflits d’agence sont plus susceptibles d’exister. Les résultats mettent en évidence l’importance du rôle de gouvernance joué par les ACM et peuvent améliorer notre compréhension de l’effet de ces actionnaires sur la performance des entreprises familiales.Le deuxième essai, examine le rôle que peuvent jouer les ACM dans la détermination de la maturité de la dette de leurs entreprises. La littérature en gouvernance d’entreprise a montré que les actionnaires contrôleurs peuvent détourner à leurs profits les ressources de leurs entreprises au détriment des autres actionnaires. Un tel comportement conduit ces actionnaires dominants à préférer l’endettement à long terme pour réduire la fréquence du contrôle effectué par les créanciers, ce qui peut créer des conflits entre l’actionnaire dominant et les actionnaires minoritaires portant sur la structure de la maturité de la dette. Dans ce chapitre, nous examinons si la présence des ACM contribue à atténuer ces conflits. À partir de données collectées sur des entreprises françaises cotées en bourse et observées sur la période 1998‒2013, nous trouvons que les entreprises avec des ACM ont tendance à se financer par des dettes à court terme. Ce résultat suggère que la présence des ACM réduit l’extraction de bénéfices privés par l’actionnaire contrôleur, ce qui permet d’enrayer sa tendance à préférer l’endettement à long terme.Le troisième essai, intitulé examine l’effet de la présence et du pouvoir de vote des ACM sur le choix de la source de la dette. Nous utilisons un échantillon de 6 238 observations couvrant 654 entreprises françaises cotées sur la période 1998‒2013. Nous constatons que la présence des ACM et leur pouvoir de vote augmentent le recours à la dette bancaire. De plus, nous trouvons que l’effet des ACM sur le choix de la dette est plus important lorsque les problèmes d’agence entre l’actionnaire dominant et les actionnaires minoritaires sont plus sévères. Dans l’ensemble, nos résultats suggèrent que les ACM réduisent l’opportunisme de l’actionnaire majoritaire qui cherche à se prémunir contre la surveillance bancaire, conduisant à plus de dépendance à l’égard de la dette bancaire<br>The present dissertation is a collection of three essays. The first one investigates the role of multiple large shareholders (MLS) in corporate risk-taking. Using a sample of publicly listed French family firms over the period 2003‒2012, we show that the presence, number and voting power of MLS, beyond the controlling owner, are associated with higher risk-taking. Our results suggest that MLS help restrain the propensity of family owners to undertake low-risk investments. This effect is much stronger in firms that are more susceptible to agency conflicts. The results highlight the important governance role played by MLS in family firms and may explain why MLS are associated with higher firm performance.The second essay studies the relation between MLS, beyond the controlling owner, and corporate debt maturity. We employ a large data set of French publicly traded firms during the period 1998–2013 and we find strong evidence that firms with MLS exhibit shorter debt maturity. This result indicates that MLS curb the extraction of private benefits by the controlling owner and reduce her preference for less monitoring through the use of longer maturity debt. The findings are robust to a number of checks, including addressing endogeneity concerns and using alternative sample compositions and alternative regression frameworks.The third essay examines the effect of MLS on the choice of debt source. Using a sample of 6,238 firm–year observations covering 654 French listed firms from 1998 to 2013, we show that reliance on bank debt financing increases with the presence of MLS and with their contestability of the controlling owner’s power. Moreover, we find that the effect of MLS on debt choice is more pronounced when agency problems between controlling and minority shareholders are more severe. Taken together, our results suggest that the presence of MLS reduces the incentive of the controlling owner to avoid scrutiny and to insulate herself from bank monitoring, leading to more reliance on bank debt
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Emery, Arnaud. "L'otage en sauvetage : étude juridique." Thesis, Lyon, 2020. http://www.theses.fr/2020LYSE3006.
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Les prises d’otages sont nées le jour où l’homme a compris qu’il pouvait manipuler le lien émotionnel unissant deux individus afin de les forcer à lui céder une contrepartie. Forme de criminalité aussi ancienne que complexe, la prise d’otage fascine autant qu’elle inquiète depuis que les victimes sont régulièrement sacrifiées sur l’autel du conflit opposant ravisseurs et autorités négociatrices. À l’inverse de l’impact médiatique hors-norme qu’elles génèrent, ces crises semblent susciter une relative indifférence auprès des juristes et de la doctrine. Ce sujet qui semble échapper au droit touche pourtant à sa raison d’être : la protection du plus faible, la recherche du bien commun et de la paix. Ces travaux de recherches essaient de poser les jalons d’une réflexion juridique sur les questions allant de l’usage de la force armée en opération de sauvetage à la légalité des rançons en passant par la négociation de crise ou le rôle du juge. Les hypothèses émises sont systématiquement confrontées à l’avis des opérateurs rencontrés dans le cadre de ces travaux. In fine l’auteur pose un regard prospectif sur le cadre juridique entourant les opérations de sauvetage d’otage. À travers ce prisme cette thèse questionne les limites de l’État de droit et les appareils antiterroristes de nos sociétés<br>Hostage-taking began when man realized that he could manipulate the emotional bond between two individuals in order to force their hand and obtain an advantage. Hostage-taking is a crime extremely old and complex. It has started to fascinate our societies so much since victims have begun to be regularly sacrificed by kidnappers and negotiating authorities alike. Unlike the extraordinary media frenzy they generate, these crises seem to arouse relative indifference among lawyers and doctrine. This subject, which seems to elude the law, touches on its raison d'être: the protection of the weakest, the search for the common good and peace.This research work attempts to lay the groundwork for legal reflection on issues ranging from the use of armed force in rescue operations, to the legality of ransoms, to crisis negotiation and the role of the judge. The hypotheses put forward are systematically compared with the opinions of the operators met in the course of this work. Finally, the author takes a forward-looking look at the legal framework surrounding hostage rescue operations. Through this prism, this thesis questions the limits of the rule of law and the anti-terrorist apparatus of our societies
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TSAI, YA-CHEN, and 蔡亞真. "Floral Print Dresses Design by Taking Inspiration from John William Waterhouse." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5jsc4v.
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碩士<br>實踐大學<br>服裝設計學系碩士班<br>107<br>Since flowers and plants are rich in Visual images, meanwhile providing a copious source of inspiration for literature and art, this paper is based on them.
There are 3 themes in the citation analysis. First one is a research of floral print and how flowers effect people’s spiritual life. Second, the author looks into the collaboration of fashion and art. Then the author analyzes the artist-John William Waterhouse, including his biography, the style and color of his paintings, etc.
Afterwards, the author proceeds with the design of a series of floral print dresses by taking inspiration from John William Waterhouse. Meanwhile makes full notes about the whole creation process.
At last, this study is expected to sum up the above research in order to provide useful suggestions for the next designing process.
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Wu, Shu-Yu, and 吳淑玉. "Analysis on the Types of Print Advertisements─Taking the Print Advertisements Winning the 20th to 30th Times Advertising Awards." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/9b7y68.
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碩士<br>臺中技術學院<br>商業設計系碩士班<br>98<br>The research aims at finding out the types of the subject matter, the techniques of expression and the layout arrangements of print advertisements. By taking the Print advertisements winning the Times Advertising Award for example, the researcher takes the advertisements winning the Gold, Silver and Bronze Awards as the research scope and studies on a total of 534 advertisement samples.
By focusing on the qualitative research, the researcher employs different research methods according to the different needs of each research stage. Firstly, the “literature analysis method" is used for the analysis of the related secondary data, research report and literature theories, which will be served as the theoretical basis of the follow-up analysis of the primary data. Secondly, the “content analysis method” is used to analyze and discuss the context and the meanings expressed through data collection. And the phenomenon and the results are sorted out and concluded as follows:
1. The image subjects of the Print advertisement are rich and diverse and after categorization, the works can be divided into three kinds, namely, commodity type, compound type and non-commodity type, among which the last one takes the largest proportion. The three kinds of subjects most commonly used for the compound type are: “figures and goods”, “articles & utensils and goods” and “landscape and goods” while the three kinds of subjects most commonly used for the non-commodity type are: “figures”, “articles and utensils” and “animals”.
2. The expression of the creativity of the works is not confined to the single form of expression, and some of the works will employ two or more kinds of expression forms for the delivery of the creativity of the advertisement. A total of 19 kinds of image expression forms are sorted out and concluded: transformation, pun, word imaging, analogy, close-up, grouping principle, scaling, exaggeration, simplification, sense of humor, combination of foreign body, color, frame, continuous cropping, juxtaposed comparison, suspense, illustration, repetition and the use and expression of the point of sight, among which analogy, transformation, and sense of humor are the most commonly used ones.
3. The researcher analyzes the layout arrangement from the perspectives of the “key points of the layout arrangement” and the “visual composition form”. The key points of the layout arrangement can mainly be divided into the following four types, namely, title type, full picture type, standard type and words type, among which the “full picture type” is the most widely used one; the visual composition form can mainly be divided into the following eight types, namely, vertical type, horizontal type, segmentation type, slant type, L type, U type, clip type and juxtaposition type, among which segmentation type and vertical type are the most commonly used ones.
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Chao, Tzu-lin, and 趙梓齡. "The Reserch of Print Media Image Construction and Social Exclusion,Taking Female Immigrants for Example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/24124290853677259907.
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碩士<br>國立中山大學<br>傳播管理研究所<br>99<br>Abstract
Female immigrants from China and south-east Asia who migrate to Taiwan through marriage has showed significant percentage increases in the population of Taiwan. The majority are married to those who are relatively low-educated and in financial difficulties in Taiwan, so the marriage is often thought to be an exchange of money. As the result, among the mass media, it is commonly seen that they are unfairly treated when reported by the mass media in Taiwan.
Owing to a closer attention of the public on the race issues in recent years, the government is actively legislating to ensure the legal rights for the immigrants in Taiwan. Regulated by law, in some researches, the mass media are also found to present a positive image of the female immigrants in their reports. Considering the time and environment differences, this research mainly focuses on the image changing of the female immigrants in Taiwan among the mass media and the social exclusion they have caused. This research takes Content Analysis as the study method to have the complete knowledge of the related news of the female immigrants from China Times, The Liberty Times in, and Apple Daily in the last three years (2008~2011). The following are the issues discussed in this research:
1. How does print media describe female immigrants?
2. What is the image construction of female immigrants in print media?
3. What is the relation between social exclusion and image construction of female immigrants in print media?
In this research, it is found that the image construction of the female immigrants in Taiwan by the newspaper is still presented negatively in most cases. The report direction, topic and image are still giving a negative message on the image construction of the female immigrants in Taiwan. In these reports, they are considered as the belongings of men and the underprivileged minority with low socioeconomic status and suffer from the racial discrimination. In addition, by the cultural exclusion, the female immigrants in Taiwan are excluded from the social system. Although the government are legislating the civil rights to reduce the exclusion, due to the unfavorable image on the media and the amendments of the policies waiting to be approved, it still can’t prevent the female immigrants from being excluded culturally, legally, and even economically.
Key words: female immigrants in Taiwan, social construction, social exclusion, content analysis, media image construction.
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Tsai, Mei-Hui, and 蔡美慧. "A Study of the Land Prices Influence-Taking DouLiu City as an example." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/29800717205873997605.
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碩士<br>國立雲林科技大學<br>財務金融系碩士班<br>97<br>The investors on real estate in Taiwan usually have more preferences on those vacant lots which are near to the downtown. For such vacant lots are rare and can be constructed freely , so the investors can achieve a satisfactory results either on spatial or on architectural application. According to the regulations of Urban Planning, those vacant lots can be constructed as they wish, so most buyers are willing to pay much higher price on such lands comparing to those new houses in the same area.
This reports concerns about those possible factors affecting the prices of vacant lots, especial the affect on the prices of vacant lots where far or near from the DouLiu Circle. Evaluate and set up a reasonable price evaluation model on vacant lots.
As a result of the research, we find that the farer the vacant lots (no matter what kind of linear model) from the DouLiu Circle, the lower the prices of the lands are. On condition of unchanged other variables, the farer per one kilometer straight distance, the price of the lands will be cut down by 1, 240, 000 NT$.
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Paixão, Margarida Soares. "Backtesting of an investment strategy taking advantage of the volatility in stock prices." Master's thesis, 2018. http://hdl.handle.net/10400.14/25450.
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This thesis tests a strategy of Technical Analysis for the stock market which tries to catch profits from variations in stock prices (volatility) and does that by assuming that the price comes back to the mean most of the times. Therefore, the strategy sells when the price is above the mean by a certain distance and buys when it is below. The strategy was tested both on the S&P 500 index and for 30 separate companies of the US market. Intraday data of 5 minutes was used. The results for the S&P 500 are not very robust, however as expected, for separate companies the performance was better, having obtained statistically significant positive returns for the period. The risks of the strategy are associated with whether or not the stock exhibits the behavior that is expected consistently in time and more frequently than it exhibits undesired behaviors. For the period studied, the gains overcome the losses. Using a portfolio with a larger number of companies can help reduce risk.<br>Esta dissertação testa uma estratégia de Análise Técnica no mercado de acções. O objectivo é tentar obter lucro com as variações dos preços das acções (volatilidade), assumindo que o preço volta à média muitas vezes. Assim sendo, a estratégia vende se o preço estiver acima da média, e compra se estiver abaixo. Os testes foram aplicados ao índice S&P 500, tal como para 30 diferentes empresas no mercado americano. Os dados usados foram dados intradiários do preço das acções, com intervalos de 5 minutos. Os resultados dos testes com o S&P não se revelaram robustos, no entanto, como esperado, os resultados para empresas separadas foram bons, tendo obtido lucro significativo estatisticamente, para o período testado. Os riscos associados à estratégia passam pela dúvida de se as acções irão sempre exibir os comportamentos que a estratégia prevê, e se vão exibi-los mais frequentemente do que os comportamentos não previstos. Para o período estudado, os ganhos foram maiores que as perdas. Aumentando o número de empresas no portfólio o risco pode ser diminuído.
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Wang, Pei-Ying, and 王佩瑩. "A Study between Motivation of Sport Print Media and Satisfaction—Taking Apple Daily as an Example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/h3xy4p.
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碩士<br>大葉大學<br>管理學院碩士在職專班<br>101<br>The main purpose of the study was to investigate the correlation between the motivations of consumption and the satisfaction of the print media. College students who read Apple Daily in Central Taiwan are targeted in the survey. A total of 420 questionnaires were distributed and 397 valid questionnaires were collected. With a valid response rate of 94.52%, the data obtained was analyzed by descriptive statistics, Pearson moment-product correlation statistics and summed up as the following conclusions:1.The college students showed a slightly higher motivation than average in consuming the sport print media. The perspectives of their motivations were to obtain "information and knowledge", "entertainment" and "interpersonal identity" respectively. 2.The college students showed a slightly higher than average satisfaction of the sport print media. 3.Remarkable differences were found in the three dimensions of sport print media consumption motivations, i.e. "interpersonal identity", "entertainment" and "information and knowledge", between groups of students with different gender, exercise habits, and different major. 4.Significant differences in satisfaction of the sport print media were also found among the college students with different gender, exercise habits and different major. 5.The motivations of consumption and the consumers’ satisfaction of sport print media showed an evident positive correlation in the research.
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WENG, QI-HUAI, and 翁祺淮. "Consumers' Myths and Acceptance of Organic Product Prices –Taking Organic Food as An Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/22fgku.
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碩士<br>明新科技大學<br>管理研究所碩士在職專班<br>107<br>As modern Chinese people are increasingly demanding health care, organic foods are valued and consumer markets are growing. Organic foods are no longer equated with high prices, and only specific religious beliefs require organic foods. . At present, the price of organic foods is cost-effective, and the cost of additional purchases is increased. However, many research scholars have pointed out that when foods are labeled as organic, they can be sold at higher prices, so the cost-plus pricing method is not It must be the most suitable method. If the price is too high, the purchase habits of the Chinese people are cheap and good, which may cause the demand to decrease.
Therefore, this study is intended to understand the price of organic foods and general foods, and the extent of the increase is within the range acceptable to consumers. This study believes that different organic food categories, green lifestyles, product involvement and purchase motives will affect different payment price ranges and acceptances, with narrative statistics, reliability, projects, correlations and single factors. Analytical methods such as variation amount are studied to provide reference for organic food merchants to purchase prices and consumers to purchase.
The results of the study show that consumers with different organic food categories, green lifestyles, product involvement and purchase motives do affect the different payment price ranges and acceptances. In terms of demographic variables, the proportion of respondents is higher (more than 50%): 70.3% for women, 51.3% for 51-60 years old, 84.3% for religious beliefs, and 67% for eating habits. The above data shows that most of the customers who eat or buy organic foods are the mother's role. The religious beliefs are mainly Buddhism, and some of the food habits do not exclude organic food. In addition, the top three of the organic food categories are ranked in order: vegetables, fruits, staple foods and nutritional supplements.
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Lee, Hwa-Ning, and 李華寧. "The Study of Design Strategy in Advertising--Taking the Printed Advertisment As an Example." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/64331220441721855264.
Full textAbstract:
碩士<br>銘傳大學<br>設計管理研究所<br>89<br>Abstract
In a competitive market, enterprises use design strategy to distinguish themselves with others in order to gain the competitive advantages of commodities or services as well as enhance sales through advertisement. This study focuses at the area of advertising design-related strategy, in order to enlarge the application domain of design strategy.
The term “Design strategy” is not commonly used in modern advertisement, and most of the time it will be presented as advertising strategy, creativity strategy and display strategy. Advertising strategy emphasizes on the subjects of the message that advertisement want to say. Creativity strategy emphasize on the way that advertisement communicate with consumers. Display strategy emphasize on how to visually display the creativity through wording and elements of design, convey the subjects of advertisement to targeted consumers, and achieve the goal of selling merchandise. In this study, advertising design strategy is defined as combinations of creativity strategy and display strategy, meaning that how to display concrete concepts in ways of creativity. This study also proclaims “ Advertising Design Strategy ”, which means the process in which a creativity group utilizes available resources to visualize the messages of advertisement of commodities or services, in order to convey the messages to targeted consumers without ambiguity and achieve the goal of advertisement.
This study is preceded in a way of case study. Advertising planners and designers are interviewed based on the questions about the real cases that they had committed to. From these case studies we explore the process of advertising planning, the formation of advertising design strategy, and several different types of advertising design strategy. Based on the result, we proclaim the concept architecture of the formation of advertising design strategy. Starting from the planning phase, advertising strategy are developed as a simple major direction, which will later be passed to creativity people to form its body through ways like brain-storming. In this process, there is a triangle relation between advertising strategy, creativity strategy and display strategy.
The elements which will influence the process of strategy planning and execution includes: the environment of market, the competitors, the commodities, the targeted consumers, the opinions of the clients, the positioning, the brand image, the advertising goals, the advertising strategy, creativity strategy, the display of commercial film etc. This study proclaims that there are two kinds of advertising design strategy: 1.strategy that developed by the concept of advertising strategy and creativity strategy; 2.strategy that do not develop by the concept of advertising strategy and creativity strategy, but by the advertisement goal or the opinions of the client. And there are seven basic types in advertising design strategy: 1.linear single type; 2.multiple linear type; 3.single jumping type; 4.multiple jumping type; 5.single blended type; 6.single independent type; 7.multiple independent type.
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Chen, Hsuan, and 陳玄. "A comparison study on the competitiveness between traditional print newspaper and e-news, taking an illustration of “Chinatimes.com” and “Commercialtimes”." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/67751267030350076210.
Full textAbstract:
碩士<br>元智大學<br>會計學系<br>93<br>The topic of this article provides a comparison study on the competitiveness between traditional print newspaper and e-news, taking an illustration of “China Times E-paper” and “Commercial Times”. The newspaper industry has entered into a transition period in the 21st century, as there is no definite direction either for its future development yet, or electronic media will replace it.
The newspaper industry has been facing a severe, competitive environment after newspaper-ban regulation was released. All critical challenges such as economic condition (recession), arising threat of various electronic media are well ahead. Many newspapers are changing their mentality in organization and working process. In addition, they have identified a vision in the huge influence power of web technology with indefinite profitability (from “Commercial Times, Page 5, May 16th, 2005). Many newspapers can transfer successful of its readership to e-news world since the brand name already built in consumers’ mind.
Their existing information and reporting mechanism of these newspapers carries sufficient competitive advantages in cost saving and infrastructure. Therefore, how to adapt current available resources and develop into e-news system is the future critical path for newspaper media.
Livingstone (1999) pointed out the renovation of Internet is its innovative, interactive approach to surfers; meanwhile, the knowledge base could be extended indefinitely. Thus, Internet is an extension to the current traditional media, but not a substitution.
The up arising of e-news system can be traced from the year of 80’s. It combines information and technology systems into digital technology (the meaning of symbols is recoded). Bai-Ling Chen (2000) mentioned, internet surfers will be in huge growth when the internet platform has been established in maturity. Internet becomes a critical driver for e-commerce.
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Chen, Shih-Ko, and 陳式穀. "Analysis of The Relationship among Brands, Places, and Prices of Cosmetics.－Taking City of Guangzou as Sample Market." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/49906603473927227860.
Full textAbstract:
碩士<br>國立交通大學<br>高階主管管理學程碩士班<br>91<br>This research has selected the City of Quangzhou in southern China as a sample market in an effort to investigate the positioning issue for cosmetic products among brand names, places and pricings. The study has also analyzed the relationships between the area''''s female consumers and the cosmetic products'''' customer satisfaction, degree of importance and service value. In the analyses, customer satisfaction and degree of importance have been divided into seven dimensions. It appears that the consumers have demonstrated high degree of importance and high level of satisfaction on the product dimension. On the other hand, the consumers seem to consider the dimensions of pricing level and service personnel very important, but not quite satisfactory. Manufacturers or marketers of cosmetic products should improve these deficiencies aggressively.
An indepth analysis further indicated that the prime motives for consumers to purchase cosmetic products from the retailers at the department stores are desires for beauty and skin care. The department stores are the main sources of cosmetic products for these consumers, who are able to accommodate higher pricing levels. The discount cosmetics stores and large-quantity retailers attract consumers with promotions and sales, while pharmaceutical or convenient shops rely on convenience. The main competitive force for these two market channels has been to attract customers through pricing. For beauty shops and direct-supply stores, customers'''' motives are desires for beauty and skin care. Their focuses are on the product and the service personnel dimensions. Beauty shops and direct supply stores have observed the highest customer spending. From the standpoint of cosmetics retailers at the department stores, incentives that causing consumers to purchase cosmetics are beauty and skin care. However, its prices are slightly higher than other stores. As for the discount cosmetics stores and retailers, consumers are attracted by their marketing strategy; while pharmaceutical/cosmetics shops are mainly focusing on convenience and low price. For those who value product characteristics and service quality prefer beauty salon, which have the highest price range.
When consumers'''' considerations are on beauty and skin care, they would mostly visit beauty salon and spend the highest amount of money among the four marketing channels described above. Cosmetics manufacturers and marketers should take the advantage and develop this market further. Since the customers who are willing to visit department stores would not be too concerned about pricing, it is suggested that the venders should improve the reatilers'''' professional knowledge and service effectiveness. Product expiration dates and promotion activities should also be emphasized to give customers a sense of value over price. Lastly, it is recommended to differentiate products'''' uniqueness in designs and characteristics to nurture customers'''' rejections toward other products/brands and to establish customer loyalty.
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Hsin-Cheng, Chen, and 陳新城. "The Influences Brand Images, Product Knowledgeand Prices of Lubricants Have on ConsumersPurchase Intention.- Taking Plus Petroleum Storefor Example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/9bbnsu.
Full textAbstract:
碩士<br>臺中技術學院<br>事業經營研究所<br>98<br>Taiwan''s lubricant products market in recent years as globalization, liberalization
and opening up the domestic oil market, the pace of such changes in the environment
inside and outside, now the lubricant products market can be said that television news
market conditions, competition heats up, except local Petroleum Licensing lubrication
Guoguang oil, but also to attract the world''s leading oil major brands have set up
marketing offices in Taiwan, plus numerous individual distributors own brand (OEM),
the number of the tiny island nation brand is the world''s first, many of the brand and
product information, often allow consumers to purchase goods at a loss in a dilemma.
Practical marketing experience in the lubricant , the most frequently mentioned
by customers in buying the assessment criteria to brand image, product knowledge
and price-based. This study will use multiple regression analysis of brand image,
product knowledge, price and purchase intention, the relationship between; and users
according to different demographic variables on purchase intention, the differences
were analyzed. That summed the results to make recommendations to the industry as
a lubricant in the marketing practice as a basis for developing marketing strategies up
researches.
It was found, brand image, product knowledge and price on customer purchase
intentions are positive significant impact. The users of statistical difference between
variables was found between different statistical variables, neither has a significant
difference. For buyers of oil, the lubricant brand image, product knowledge, and set
the price of oil is the real impact of the main reason buyers purchase intention.
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Marques, Tiago Matias. "Development of a strategy for defining the orientation of a deposition tool in 3D print jobs - algorithms taking into account metal printing." Master's thesis, 2020. http://hdl.handle.net/10316/93923.
Full textAbstract:
Dissertação de Mestrado Integrado em Engenharia Mecânica apresentada à Faculdade de Ciências e Tecnologia<br>Graças aos desenvolvimentos tecnológicos, as Revoluções Industriais levaram a um aumento do nível de automação nas empresas através da implementação de novos métodos de produção e da introdução de células robotizadas nas linhas de produção. No entanto, alguns sectores, nomeadamente o sector da construção metálica, ainda se baseiam em processos convencionais que requerem a utilização de uma grande quantidade de mão-de-obra humana.Esta tese apresenta a contribuição para o desenvolvimento de uma célula robotizada de impressão 3D, concebida para automatizar a produção de peças metálicas para o sector da construção, através do desenvolvimento de uma estratégia para definir a orientação de uma ferramenta de deposição acoplada ao fim de um robô.Para esse objetivo, foi desenvolvido um programa C#, com a capacidade de analisar a geometria de uma peça processada por um software de corte e cria um ficheiro compatível com a célula robótica com a atribuição da orientação da ferramenta de impressão paralela à respetiva superfície, o que conduz a um processo de impressão melhorado. Estas melhorias podem ser um tempo de impressão mais rápido, menos desperdício de material, e melhor acabamento superficial das peças impressas.Para verificar o funcionamento do algoritmo, foi necessário realizar simulações num ambiente virtual presente no RobotStudio que consiste nos mesmos componentes do sistema físico, nomeadamente um braço robótico ABB IRB 4600, uma pista linear IRBT 2006, e uma ferramenta de impressão TPS 400i CMT Advanced Fronius.Embora os objetivos definidos durante o desenvolvimento tenham sido alcançados pelo ajuste correto da orientação da ferramenta de impressão de acordo com a superfície da peça, não foi possível automatizar totalmente a estratégia implementada, o que deixa espaço para futuras melhorias.<br>Thanks to technological developments, the Industrial Revolutions have led to an increase in the level of automation in companies through the implementation of new production methods and the introduction of robotized cells in production lines. However, some sectors, namely the metal construction sector, are still based on conventional processes that require the use of a high amount of human labor.This thesis presents the contribution to the development of a 3D printing robotic cell, designed to automate the production of metallic parts for the construction sector, through the development of a strategy to define the orientation of a deposition tool coupled to the end of a robot.In order to achieve this, a C# program was developed, with the capacity to analyze the geometry of a piece, that has been processed by a slicing software, and creates a file compatible with the robotic cell with the assignment of the printing tool's orientation parallel to the respective surface which leads to improvements in the printing process. These improvements can be faster printing time, less wasted material, and better superficial finish of the parts printed.To verify the algorithm functioning, simulations had to be performed in a virtual environment present in RobotStudio consisting of the same components on the physical system, namely an ABB IRB 4600 robotic arm, a linear IRBT 2006 track, and a TPS 400i CMT Advanced Fronius print tool.Although the objectives defined during the development have been achieved by the right adjustment of the printing tool orientation according to the surface of the part, it was not possible to fully automate the strategy implemented, which leaves room for future improvements.
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HSIAO, YEN-JU, and 蕭燕如. "Relationship between Raw Material Prices and Operating Performance of the Company - Taking the Stainless Steel Industry as an Example." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9wrghp.
Full textAbstract:
碩士<br>國立雲林科技大學<br>財務金融系<br>106<br>Because stainless steel has unique characteristics, it has been widely used in various fields. In the process of smelting stainless steel, chromium and nickel account for about 70% to 80% of the cost of stainless steel, but the nickel price is about 5 to 6 times that of chromium. Therefore, the nickel price is often considered to be the main reason for the rapid changes in the price of stainless steel.
This study used the spot price of nickel metal on the London Metal Exchange and the stock price, gross profit, net income, inventory, and earnings per share of the stainless steel companies from January 2000 to December 2017 to empirically analyze the relationship between international raw material nickel prices and the operating performance of stainless steel companies. The result shows that the nickel prices are highly correlated with the stock price , but the nickle price change rate and the stock price change rate are closed to no correlation.
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Hsin-Cheng, Chen, and 陳新城. "The Influences Brand Images, Product Knowledge and Prices of Lubricants Have on ConsumersPurchase Intention.- Taking Plus Petroleum Store for Example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/50148464031741333851.
Full textAbstract:
碩士<br>臺中技術學院<br>事業經營研究所<br>98<br>Taiwan''s lubricant products market in recent years as globalization, liberalization
and opening up the domestic oil market, the pace of such changes in the environment
inside and outside, now the lubricant products market can be said that television news
market conditions, competition heats up, except local Petroleum Licensing lubrication
Guoguang oil, but also to attract the world''s leading oil major brands have set up
marketing offices in Taiwan, plus numerous individual distributors own brand (OEM),
the number of the tiny island nation brand is the world''s first, many of the brand and
product information, often allow consumers to purchase goods at a loss in a dilemma.
Practical marketing experience in the lubricant , the most frequently mentioned
by customers in buying the assessment criteria to brand image, product knowledge
and price-based. This study will use multiple regression analysis of brand image,
product knowledge, price and purchase intention, the relationship between; and users
according to different demographic variables on purchase intention, the differences
were analyzed. That summed the results to make recommendations to the industry as
a lubricant in the marketing practice as a basis for developing marketing strategies up
researches.
It was found, brand image, product knowledge and price on customer purchase
intentions are positive significant impact. The users of statistical difference between
variables was found between different statistical variables, neither has a significant
difference. For buyers of oil, the lubricant brand image, product knowledge, and set
the price of oil is the real impact of the main reason buyers purchase intention.
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Liu, Ming-Yeh, and 劉明燁. "A study of the impact of neighboring roads on land prices by statistical methods - Taking Taoyuan District as an example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6e27wz.
Full textAbstract:
碩士<br>國立臺灣大學<br>統計碩士學位學程<br>105<br>Since August 1, 2012, the Taiwan government announced the implementation of the " national system for registering the actual prices of property transactions ", referred to as the Actual Prices Registration System, expect through the transparent trading information flat the rising house prices, help to improve the buyers and the vast number of housing market in the "information unequal" situation. In recent years, countries around the world tend to open the government information, and this study aims to use the open data to study the possible factor on the impact of land prices, the main interesting factor is that how the neighboring traffic way is named by the “road” or “street” to infect the buyers and impact the land prices. The main factors affecting the real estate transactions in addition to reference to the past information in the Actual Prices Registration System, but also by the government assessed land value, but has been criticized deviated from the market value, the results are much lower than the market value, although the government authorities repeatedly reported that the government assessed land value accounted for the proportion of the normal transaction price has reached 90%, but has not been convinced by the community, this paper also aims to include this important factor. This study examines the single land transactions in Taoyuan District in 2016 from the Actual Prices Registration System, with a semi-logarithmic linear model. We found that the average transaction price was significantly increased by 116.22% when the adjacent traffic way was "street" compare to "road". And the government assessed land value has no significant effect on price.
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LIN, WEI-SYUN, and 林威勳. "The Impact of the Construction of the MRT System on the Surrounding Real Estate Prices -Taking Taoyuan International Airport MRT as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/3kd79q.
Full textAbstract:
碩士<br>崑山科技大學<br>房地產開發與管理研究所<br>107<br>The construction of the Taoyuan Airport MRT will bring more rapid and convenient transportation, and also affect the real estate around the airport MRT station. This study aims to (1.) clarify the impact of the Taoyuan Airport MRT on the price of different locations. (2.) Clarify the difference in the impact of the MRT system on real estate prices before and after construction (3.) Verify the accuracy of the feature price method for housing price assessment, so it is within 600 meters of the Taoyuan Airport MRT. Pre-construction and post-construction real-time registration of real estate from January 2016 to December 2016, and analysis and description based on the data collected by ArcGis.Geoda and spss, and then analysis before and after the construction of Taoyuan International Airport The spatial distribution model, and then summarize the conclusions of this study.
The construction area is positively correlated with the total real estate price, indicating that the larger the construction area and the higher the total real estate price. The land transfer area is also positively correlated with the real estate price, indicating that the larger the land transfer area and the greater the total real estate price. The age of the house is negatively correlated with the total price of the real estate, indicating that the older the house, the lower the house price. Floors are negatively correlated with real estate prices, indicating that the higher the floor, the lower the house price. The distance to the Taoyuan Airport MRT station is negatively correlated with the real estate price, indicating that the closer to the Taoyuan Airport MRT station, the higher the house price, indicating that the home buyers will consider the distance between the home and the Taoyuan Airport MRT station.
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HUANG, JING-YI, and 黃菁怡. "The impact of smart phone issuing by iphone and samsung on stock prices of Taiwan's supply chain – taking optical lens manufacturers as an example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/w3x486.
Full textAbstract:
碩士<br>國立雲林科技大學<br>財務金融系<br>107<br>Smart phones have become a necessity for modern human-machines. The iPhone and Samsung always have been the top three in the domestic mobile phone market, and the evolution of technology has also led to the improvement of mobile phone built-in cameras. This study from the 2010 to 2018 period Apple and Samsung's new mobile phone product launch date and Taiwan listing announcement effect, and Taiwan's optical lens manufacturer supply chain as the research object, using the event research method to conduct research, empirical observation events Whether it has an impact on Taiwan's supply chain stock price before and after the day, the two optical lens manufacturers "LARGAN(3008)" and "GSEO(3406)" were tested. The empirical results showed that the iPhone was significantly negative after the release of the new machine. The abnormal remuneration, Taiwan’s listing announcement recently found that there was a significant positive abnormal payment; Samsung had a significant positive abnormal remuneration before the launch date of the new machine, and a negative remuneration after the event date; then there was a significant negative before and after the Taiwan listing announcement date. The abnormal remuneration confirmed that Taiwan’s listing announcement day had a negative effect on the supply chain manufacturers.
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Santos, Ângelo Emanuel Neves dos. "Design and simulation of a smart bottle with fill-level sensing based on oxide TFT technology." Master's thesis, 2016. http://hdl.handle.net/10362/19593.
Full textAbstract:
Packaging is an important element responsible for brand growth and one of the main rea-sons for producers to gain competitive advantages through technological innovation. In this re-gard, the aim of this work is to design a fully autonomous electronic system for a smart bottle packaging, being integrated in a European project named ROLL-OUT. The desired application for the smart bottle is to act as a fill-level sensor system in order to determine the liquid content level that exists inside an opaque bottle, so the consumer can exactly know the remaining quantity of the product inside.
An in-house amorphous indium–gallium–zinc oxide thin-film transistor (a-IGZO TFT) model, previously developed, was used for circuit designing purposes. This model was based in an artificial neural network (ANN) equivalent circuit approach.
Taking into account that only n-type oxide TFTs were used, plenty of electronic building-blocks have been designed: clock generator, non-overlapping phase generator, a capacitance-to-voltage converter and a comparator. As it was demonstrated by electrical simulations, it has been achieved good functionality for each block, having a final system with a power dissipation of 2.3 mW (VDD=10 V) not considering the clock generator. Four printed circuit boards (PCBs) have been also designed in order to help in the testing phase.
Mask layouts were already designed and are currently in fabrication, foreseeing a suc-cessful circuit fabrication, and a major step towards the design and integration of complex trans-ducer systems using oxide TFTs technology.