Relevant bibliographies by topics / Target audience

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Target audience'

Author: Grafiati
Published: 4 June 2021
Last updated: 20 February 2023

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Journal articles on the topic "Target audience"

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Masco, Joseph. "Target audience." Bulletin of the Atomic Scientists 64, no. 3 (July 1, 2008): 22–31. http://dx.doi.org/10.2968/0640030006.

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Masco, Joseph. "Target audience." Bulletin of the Atomic Scientists 64, no. 3 (July 1, 2008): 22–31. http://dx.doi.org/10.2968/064003006.

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Masco, Joseph. "Target audience." Bulletin of the Atomic Scientists 64, no. 3 (July 2008): 22–45. http://dx.doi.org/10.1080/00963402.2008.11461154.

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Frantz, Simon. "Target audience." Nature Reviews Drug Discovery 3, no. 8 (August 2004): 648. http://dx.doi.org/10.1038/nrd1477.

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Pinelli, Federica, Lila Davachi, and E. Tory Higgins. "Shared Reality Effects of Tuning Messages to Multiple Audiences." Social Cognition 40, no. 2 (April 2022): 172–83. http://dx.doi.org/10.1521/soco.2022.40.2.172.

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Our study explores how communicating with audiences who hold opposite opinions about a target person can lead to a biased recall of the target's behaviors depending on whom a shared reality is created with. By extending the standard “saying-is-believing” paradigm to the case of two audiences with opposite attitudes toward a target person, we found that communicators evaluatively tune their message to the attitude of each audience. Still, their later recall of the target's behavior is biased toward the audience's attitude only for the audience with whom they created a shared reality. Shared reality creation was manipulated by receiving feedback that, based on the communicator's message, an audience was either able (success) or unable (failure) to successfully identify the target person, with the former creating a shared reality. These results highlight the importance of shared reality creation for subsequent recall when communicating with multiple audiences on a topic.
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Finley, Ken. "The mythical target audience." Performance + Instruction 34, no. 2 (February 1995): 28–29. http://dx.doi.org/10.1002/pfi.4170340209.

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Garyacha, O. L., V. V. Bilousova, and S. O. Chaplykin. "New mobile marketing strategy in the context of target markets and target audience." Vìsnik Berdânsʹkogo unìversitetu menedžmentu ì bìznesu 45, no. 1 (2019): 23–27. http://dx.doi.org/10.33783/1977-4167-2019-45-1-23-27.

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International Organizing Committee. "Target Audience/ Scientific Program Topics." BIOPHILIA 1, no. 3 (2004): 3_2. http://dx.doi.org/10.14813/ibra.1.3_2.

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Dahlén, Micael, Henrik Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander, and Camilla Thunell. "“What will ‘they’ think?”." European Journal of Marketing 47, no. 11/12 (November 11, 2013): 1825–40. http://dx.doi.org/10.1108/ejm-10-2011-0597.

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Purpose – This paper aims to investigate how marketing leakage to undesired audiences, a common phenomenon in today's globally connected world of consumers, impacts on the target audience, and how marketers can mitigate the negative effects of leaked marketing. Design/methodology/approach – The authors conduct three studies in line with research on the third-person effect (TPE). The studies feature experimental designs with participants from neighbouring countries. Findings – The first study finds that people in the intended target audience expect and overestimate a (negative) reaction in the undesired audience to marketing leakage, and this impacts negatively on their own reactions. The second study replicates and extends the findings, showing that explicit information that marketing has leaked to an undesired audience impacts negatively on both the attitudes and behaviors of the intended, target audience. The third study tests potential strategies to mitigate the negative effects of leaked marketing and finds that the most important thing is to inform the intended target audience that the undesired audience has accepted the marketer's actions. Research limitations/implications – Extending the TPE to marketing, this is, to the authors' knowledge, a first investigation of the previously neglected phenomenon of marketing leakage and the impact of undesired audiences on marketing effectiveness. It hopes to stimulate further research on consequences of marketing leakage and enrich research on international advertising and crisis management. Originality/value – This is, to the authors' knowledge, the first inquiry into how and why marketing leakage to undesired audiences impacts on the intended target audience, and how negative effects can be mitigated. The original use of a third-person approach in this setting helps explain marketing effectiveness and assess managerial strategies.
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Boon, Jan, Koen Verhoest, and Jan Wynen. "What determines the audiences that public service organisations target for reputation management?" Policy & Politics 48, no. 2 (April 1, 2020): 295–314. http://dx.doi.org/10.1332/030557319x15613697611542.

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Why do public sector organisations target different stakeholder audiences in their reputation management? Despite the recognition that reputation management is an audience-based exercise, the field lacks studies that systematically analyse which audiences matter for reputation management by different public service organisations. This article examines reputation management by public service organisation in a multi-audience framework. The relevance of different audiences is surveyed at public service organisations that differ in formal-legal distance from government, task, size and environmental turbulence. The strongest and broadest effects are found for more autonomous organisations, who focus their reputation management more on politicians in general and the media and less on their directly responsible Minister.
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Dissertations / Theses on the topic "Target audience"

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Orkins, William R., and Carla A. Kiernan. "COREnet: the fusion of social network analysis and target audience analysis." Thesis, Monterey, California: Naval Postgraduate School, 2014. http://hdl.handle.net/10945/44638.

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The purpose of this capstone is to highlight and explain how the target audience analysis (TAA) process can be enhanced by incorporating aspects of influence theory, social movement theory (SMT) and social network analysis (SNA). While a large body of literature addresses influence theory, SMT and SNA, little has been written within military information support operations (MISO) doctrine recognizing SNA in the analytical process. This capstone creates a method to apply SNA, SMT, and influence theory to existing MISO doctrine while also developing a scalable web-based application that assists with visualizing and analyzing open source data to draw meaningful conclusions and assist decision making on given operational problem sets. The web-based interface, COREnet, is a high fidelity prototype derived completely from open- source technology. The examples utilized are from a 2006 data set of an Indonesian terrorist network to demonstrate how SNA can be fully integrated into the TAA process.
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Bseiso, Layla. "Oscar Wilde’s “The Happy Prince” : The Hidden Messages and the Debate on the Target Audience." Thesis, Högskolan Dalarna, Engelska, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:du-3034.

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Oscar Wilde’s fairytales have been read to children for more than a century. Nevertheless, since the time of their publication in 1888 and 1891, the target audience of The Happy Prince and Other Tales and A House of Pomegranates have been the concern of critics. Delving into the context behind the rich and colourful imagery, one can find implications of homosexuality, the Paterian aesthetic and religious connotations. According to Carol Tattersall, The Happy Prince and Other Tales successfully mislead the public that it is innocent of any intention to undermine established standards of living or writing. Tattersall’s argument is based on comparing the first collection to Wilde’s second, A House of Pomegranates, which was perceived as “offensive and immoral” (136). On the other hand, William Butler Yeats states in his introduction to The Complete Works of Oscar Wilde that overall the reviewers of The Happy Prince and Other Tales were hostile because of Wilde’s aesthetic views (ixxvi). But Yeats overlooks the fact that Wilde was very pleased and proud, dashing notes to friends and reviewers and signing copies to many people (Tattersall 129). In general, the reception of Wilde’s first collection was more positive than that of the second because it was milder and more subtle in its controversial themes.
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Petrovski, David, and Joao Pedro Pestana. "The Importance of Target Audience Selection for Kano Model Effectiveness : A Case Study of Klarna Group." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33504.

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The Kano model is a technique for a better understanding of the customers’ requirements, thus increasing the customers’ satisfaction. The process of identifying the customers’ requirements and increasing the customers’ satisfaction, by improving the offerings, is costly for the companies. In order not to waste resources, companies should firstly identify who their target audience is, through a market research. When companies understand who their target audience is, they are able to identify their requirements, in order to try to meet them, and increase customers’ satisfaction. The process of segmentation and targeting, helps companies to save time, money and effort, since the messages are directly delivered to those who are their target audience, and are really interested. Moreover, the companies using the focus groups and in-depth interviews can collect target audience’ requirements, in order to later on meet those requirements and increase the customers’ satisfaction. Furthermore, the findings revealed that for the companies in the online payment industry it is crucial to have a good reputation and be trustworthy.
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Montaña, Blasco Mireia. "Els joves adults com a consumidors i target dels mitjans publicitaris." Doctoral thesis, Universitat Pompeu Fabra, 2012. http://hdl.handle.net/10803/108038.

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Avui dia, el món publicitari està vivint una sèrie de canvis trascendentals. Aquests vénen donats, principalment, per dos motius: l’auge de les noves tecnologies i la greu crisi econòmica que estem patint a nivell mundial. Aquesta recerca té com a objectiu conèixer els Joves Adults (JA) com a target publicitari, de la planificació de mitjans i com a consumidors de béns i serveis. Hem volgut centrar la tesi en els JA en general i veure quines diferències i similituds hi ha entre els JA urbans i aquells que viuen en ciutats de menys de 50.000 habitants (JAR). Trobem necessària fer aquesta distinció, ja que hem pogut constatar que la majoria d’estudis recents sobre publicitat i/o mitjans es centren massa en les grans ciutats o capitals. Creiem que estudiar com són aquest JA de ciutats més petites, individus que representen gairebé la meitat (47%) dels JA espanyols, és indispensable per tal de comprendre el col•lectiu de la manera més completa possible. Per fer l’estudi del cas, contraposem les dades quantitatives extretes d’AIMC Marcas per ambdós targets, els JAU i els JAR de i les complementem amb un estudi qualitatiu. Aquest es basa en entrevistes en profunditat entre els JA, així com un panell Delphi per tal d'aprofundir en les opinions de diferents professionals de la planificació de mitjans de les principals agències de l'estat.
Hoy en día, el mundo publicitario está viviendo una serie de cambios trascendentales. Estos vienen dados, principalmente, por dos motivos: el auge de las nuevas tecnologías y la grave crisis económica que estamos sufriendo a nivel mundial. Esta investigación tiene como objetivo conocer los Jóvenes Adultos (JA) como target publicitario, de la planificación de medios y como consumidores de bienes y servicios. Hemos querido centrar la tesis en los JA en general y ver qué diferencias y similitudes hay entre los JA urbanos y aquellos que viven en ciudades de menos de 50.000 habitantes (JAR). Encontramos necesaria hacer esta distinción, ya que hemos podido constatar que la mayoría de estudios recientes sobre publicidad y/o medios se centran demasiado en las grandes ciudades o capitales. Creemos que estudiar cómo son estos JA de ciudades más pequeñas, individuos que representan casi la mitad (47%) de los JA españoles, es indispensable para comprender el colectivo de la manera más completa posible. Para hacer el estudio del caso, contraponemos los datos cuantitativos extraídos de AIMC Marcas para ambos targets, los JAU y los JAR y los complementamos con un estudio cualitativo. Este se basa en entrevistas en profundidad entre los JA, así como un panel Delphi para profundizar en las opiniones de diferentes profesionales de la planificación de medios de las principales agencias del estado.
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Kovalenko, Kateryna, and Iryna Pshenychna. "The importance of graphic design in modern life, business and what things make it susceptible to target audience." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18247.

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Buyucek, Nuray. "“On Premise Alcohol Consumption: A Stakeholder Perspective in Social Marketing”." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365272.

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Excessive alcohol consumption is a common practice in licensed premises (Fortin, Belanger, & Moulin, 2015) and is a global problem (Graham et al., 2011). Excessive alcohol consumption poses threats to both individuals and society (Laslett et al., 2010; WHO, 2011a). Different approaches have been taken to minimise harm caused by alcohol, for example law enforcement (Wechsler, Lee, Nelson, & Lee, 2003), education (Clark, Ringwalt, Shamblen, & Hanley, 2011), and social marketing (Kubacki, Rundle-Thiele, Pang, & Buyucek, 2015). Social marketing is a behaviour change approach, and the use of social marketing benchmarks has been suggested as one means to highlight the essential characteristics of social marketing (Andreasen, 2002). One of the benchmarks is consumer orientation, which requires deep understanding of the target audience, and typically occurs through formative research (Kubacki & Rundle-Thiele, 2017). While mixed methods are recommended to obtain deep insights, application of mixed method research designs in the formative research phase in social marketing remains limited (Truong & Dang, 2017).
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Rosati, Angelica. "Why 'Moana' Became 'Oceania' – The Translation of Disney Film Titles in Italy." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2020. http://amslaurea.unibo.it/21280/.

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In order to discern what patterns emerge in the translation into Italian of film titles produced by the Walt Disney Animation Studios and Pixar Animation Studios, this paper analyzes a corpus of 80 movies whose titles are originally in English. The corpus includes motion pictures released between 1937 and March 2020, and further data was gathered thanks to online film databases such as the Internet Movie Database (IMDB) and Movieplayer.it. The findings of this study have been divided into two sections: titles in English and titles in Italian, with the latter being the dominant category. The research yielded that the most important factors that distributors take into account to ensure the success of a film title are the target culture and the target audience, and the strategies that have been identified reflect this focus. Despite the rather scarce pieces of research available, title translation remains an interesting field of study that needs to be further developed.
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Pires, Andre de Moura. "Estratégias de posicionamento usadas pelo Continente: a perceção do consumidor." Master's thesis, Universidade de Évora, 2021. http://hdl.handle.net/10174/30063.

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As empresas que não conseguem ter uma saúde financeira estável não têm um espaço no mercado competitivo. Para obter lucro a organização deve atrair o cliente, demonstrando que o seu produto ou serviço é o mais indicado para compra. Assim, o objetivo deste estudo foi o de analisar a perceção do consumidor acerca das estratégias de posicionamento da marca utilizadas pela insígnia Continente. Foi utilizada uma pesquisa exploratória bibliográfica e documental e aplicado um inquérito por questionário online. A partir da pesquisa, pode-se perceber que o posicionamento do hipermercado Continente contribui para obtenção de vantagens competitivas, assim como, da diferenciação da marca no momento de compra e na vontade de recomendar e recomprar nestes estabelecimentos. Os resultados obtidos mostram que as estratégias de posicionamento de marca utilizadas pelo Continente, correspondem à estratégia do atributo; estratégia da qualidade-preço; estratégia do uso ou aplicação; estratégia da categoria/liderança setorial; ABSTRACT: Positioning strategies used by Continente: consumer perception Companies that are unable to have a stable financial health do not have a tight space in the market. To make a profit, the organization must attract the customer by demonstrating that the product or service is the most suitable for purchase. As a result, the objective of this study was to analyze the consumer's perception of the brand positioning strategies used by the Continente brand. An exploratory bibliographic and documentary research was used, and an online questionnaire survey was applied. From the research, it can be seen that the positioning of Continente hypermarket contributes to obtaining competitive advantages, as well as the differentiation of the brand at the time of purchase and the desire to recommend and buy again in these establishments. The results shows that the brand positioning strategies used by Continente correspond to the attribute strategy; quality-price strategy; strategy of use or application; category/sector leadership strategy.
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Salih, Dania. "Brand Image and Self Image: A study on the semiotics behind Victoria’s Secret’s visual communication and its impact on its target audience." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22829.

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This essay explores how a brand’s image affects consumers’ self-image through acase study of the lingerie brand Victoria’s Secret in order to reflect over the role ofgraphic designers as visual communicators in society. The study conducts a semioticanalysis of the brand and a qualitative research consisting of interviews and a focusgroup of a selection of women within the brand’s target audience. The conclusion isthat Victoria’s Secret, through its models, contributes to an unrealistic feminineideal that the study participants’ self-image was perceptibly affected by. Whileperception is personal and signs are context reliant, semiotics is not only useful foranalyzing visual communication but also as a tool that graphic designers can use forcreating ads with the consumer’s needs in mind.
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Chubukova, O., and I. Ponomarenko. "Features of YouTube marketing in modern conditions." Thesis, National Aviation University, 2020. https://er.knutd.edu.ua/handle/123456789/17663.

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In the 21st century YouTube has the top three search services in the world (the first place Google takes), enabling users to receive information on their requests in the form of video content. Given the large number of users of this service, it is advisable for a large number of companies to optimize their operation to use YouTube to enhance communication with the target audience. This service is one of the best sources for online businesses in terms of profitability, since in many niches it is possible to attract potential customers using small amounts of money.
У ХХІ столітті YouTube входить до трійки кращих пошукових сервісів у світі (перше місце посідає Google), надаючи можливість користувачам отримувати інформацію за їх запитами у вигляді відео контенту. Враховуючи значну чисельність користувачів зазначеного сервісу, великій кількості компаній доцільно в рамках оптимізації їх функціонування використовувати YouTube для посилення комунікацій з цільовою аудиторією. Зазначений сервіс є одним з найкращих джерел для онлайн-бізнесу з позиції рентабельності, оскільки у багатьох нішах можливо залучити потенційних кліентів, використавши незначні грошові ресурси.
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Books on the topic "Target audience"

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Kalmykov, Sergey, and Nikolay Pashin. Social advertising: designing effective interaction with the target audience. ru: INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/23289.

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The monograph analyzes the possibility of managing the process of socio-advertising influence on socio-demographic groups. The developed methodological bases with the use of the multivariate paradigmatic status of sociological knowledge allowed us to form: principles of designing social advertising interaction, factors of efficiency (quality) of social advertising, a system of sociological quality assurance of social advertising. Insufficiently studied problems of efficiency and quality of social advertising are investigated. The coefficients of the importance of its efficiency factors (quality) are established. Stable interrelations of social advertising influence at the level of revealed correlation coefficients of behavioral reactions of various categories of target audience with their characteristics are proved. The results obtained are summarized in the developed model of behavior of the target audience on the basis of social advertising interaction, and the content modules of the mechanism of controllability of the specified process are proposed.
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Thomas, Hempel, ed. Usability of speech dialog systems: Listening to the target audience. Berlin: Springer, 2008.

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Loughrey, Kay. Selected target audience profiles for promoting the dietary guidelines for Americans. Washington, D.C.?]: Center for Nutrition Policy and Promotion, U.S. Dept. of Agriculture, 1997.

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Smagac, Melanie. The effect of age of target audience and verbal knowledge on disfluencies and speech characteristics. Subury, Ont: Laurentian University, 2005.

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The power of unpopular: A guide to building your brand for the audience who will love you (and why no one else matters). Hoboken, New Jersey: John Wiley & Sons, Inc., 2012.

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Baldwin, Emma Louise. Is pester power fundamental to the success of children's food and toy products, and family purchases? Or are children just another audience to target?. Oxford: Oxford Brookes University, 2004.

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Harley, Christopher G. "Enhancing memory of the brand and creating positive associations." To what extent does this quote apply in the case of FMCGs within the five to twelve year olds target audience?. Oxford: Oxford Brookes University, 2003.

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Chuprinskiy, Andrey, Ol'ga Nechay, and Richard Smol'skiy. Ecology of screen arts. ru: INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1870594.

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The monograph reveals the relevance of the general cultural and ideological and educational significance of screen arts for understanding the relationship between the scenario modeling of screen paradigms and their psychological projection by viewers into reality. It is designed for the target audience of creative teams in the field of audiovisual content production, humanitarian researchers, graduate students, undergraduates, bachelors, students of educational institutions studying in the field of screen arts and film studies, as well as for a wide range of readers interested in moral problems in mass communication.
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DeYoung, Bruce. Low power radio: A new communication method for reaching target audiences. Corvallis, Or: Extension Service, Oregon State University, 1992.

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Sterne, Jim. Email marketing: Using email to reach your tarket audience and build customer relationships. New York: John Wiley & Sons, 2000.

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Book chapters on the topic "Target audience"

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Ricchiuti, Diego. "Target Audience Tools." In Game Design Tools, 27–58. Boca Raton: CRC Press, 2022. http://dx.doi.org/10.1201/9781003229438-6.

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Cantuni, Rubens. "Know Your Target Audience." In Designing Digital Products for Kids, 31–40. Berkeley, CA: Apress, 2020. http://dx.doi.org/10.1007/978-1-4842-6287-0_3.

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Waller, Talaya. "Discovering Your Target Audience." In Management for Professionals, 37–49. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-43744-2_3.

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Hale, Heather. "Know Your Target Audience(s)." In How to Work the Film & TV Markets, 156–58. New York: Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315755359-25.

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Boulton, Richard. "Target audience of this book." In Creating and Managing a CRM Platform for your Organisation, 4. Abingdon, Oxon ; New York, NY : Routledge, 2019.: Gower, 2019. http://dx.doi.org/10.4324/9780429443534-2.

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Mogaji, Emmanuel. "Advertisements reflecting the values of the target audience." In Introduction to Advertising, 187–212. Abingdon, Oxon; New York, NY: Routledge, 2021.: Routledge, 2021. http://dx.doi.org/10.4324/9781003008729-11.

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Lo, Siaw Ling, David Cornforth, and Raymond Chiong. "Use of a High-Value Social Audience Index for Target Audience Identification on Twitter." In Lecture Notes in Computer Science, 323–36. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-14803-8_25.

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Klöckner, Christian A. "Target Group Segmentation — Why Knowing Your Audience Is Important." In The Psychology of Pro-Environmental Communication, 146–60. London: Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137348326_7.

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Salkin, Erica, and Logan Shenkel. "Students Weigh in: Application and Interpretation by the Target Audience." In Student Speech Policy Readability in Public Schools, 47–54. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-44132-0_6.

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Mikhailitchenko, Andrei, and Thomas W. Whipple. "A Demographic Profile of the Target Audience for Grocery Coupon Promotions." In Marketing, Technology and Customer Commitment in the New Economy, 290. Cham: Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11779-9_105.

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Conference papers on the topic "Target audience"

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"TARGET AUDIENCE ANALYSIS." In Russian science: actual researches and developments. Samara State University of Economics, 2019. http://dx.doi.org/10.46554/russian.science-2019.10-1-41/48.

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Kececi, Sinan, Eyup Erkan Ozbek, Mustafa Sertac Turkel, Remzi Duzagac, Veri Bilimi, Analitik Bolumu, and Olcay Taner Yildiz. "Target audience selection for direct marketing." In 2018 26th Signal Processing and Communications Applications Conference (SIU). IEEE, 2018. http://dx.doi.org/10.1109/siu.2018.8404677.

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Pyanikova, Elvira. "GOODS RANGE FORMATION FOR SPECIFIC TARGET AUDIENCE." In 5th SGEM International Multidisciplinary Scientific Conferences on SOCIAL SCIENCES and ARTS SGEM2018. STEF92 Technology, 2018. http://dx.doi.org/10.5593/sgemsocial2018/1.5/s05.052.

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Glagoleva, A. "Communications Behavior Of Russian Youth As A Target Audience." In icCSBs 2019 - 8th Annual International Conference on Cognitive - Social, and Behavioural Sciences. Cognitive-Crcs, 2019. http://dx.doi.org/10.15405/epsbs.2019.12.02.41.

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Lo, Siaw Ling, Shan Dong Mei, and Viridis Liew. "Use of Semantic Co-relation in Target Audience Profiling." In 2013 Fourth Global Congress on Intelligent Systems (GCIS). IEEE, 2013. http://dx.doi.org/10.1109/gcis.2013.44.

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Dwihananto, Dimas, and Teng-Sheng Moh. "Effectively Finding the Right Keywords for the Target Audience." In 2007 IEEE International Symposium on Signal Processing and Information Technology. IEEE, 2007. http://dx.doi.org/10.1109/isspit.2007.4458060.

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Tsurkan, I. M., and Yu M. Yurina. "Introduction of modern communication tools for influencing the target audience." In THE INTERACTION OF JOURNALISM, ADVERTISING AND PR IN THE MODERN MEDIA SPACE. Baltija Publishing, 2022. http://dx.doi.org/10.30525/978-9934-26-250-0-20.

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Vasilkova, Valeria, Natalia Legostaeva, and Vladimir Radushevskii. "Extensive and Intensive Models of Botnet Influence over Target Audience." In Proceedings of the 2019 International Conference on Pedagogy, Communication and Sociology (ICPCS 2019). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/icpcs-19.2019.55.

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Zvonova, Elena Vladimirovna, and Kamilla Ildarovna Zhdikhanova. "Characteristics of the Target Audience and the Effectiveness of Social Advertising." In All-Russian Scientific Conference. Publishing house Sreda, 2021. http://dx.doi.org/10.31483/r-99309.

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Tan, Wai Beng, and Tong Ming Lim. "A Critical Review on Engagement Rate and Pattern on Social Media Sites." In International Conference on Digital Transformation and Applications (ICDXA 2020). Tunku Abdul Rahman University College, 2020. http://dx.doi.org/10.56453/icdxa.2020.1002.

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Popular social media sites such as Facebook, Instagram and Twitter have become important tools in fostering relationships between companies and customers. When using social media sites, organisations are often keen to maximise engagements from their target audiences. Companies tend to create posts to which their audience will reply, retweet, comment, share and like. However, different types of contents from posts can impact on three interaction metrics: likes, comments and shares. In this paper, we investigate the factors that characterise the posts with which an audience engages. The results showed that media and content type of posts have a positive significant impact on customer engagement. The study also demonstrated the importance of an active online participation and communication among consumers will ultimately impact their purchase behaviour in reality. Keywords: Social Media Sites, customer engagement, Facebook, content post, media post
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Reports on the topic "Target audience"

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Kaye, Tom, Caspar Groeneveld, Caitlin Moss, and Björn Haßler. Nepal “Ask me anything” Session: Responses to audience questions. EdTech Hub, May 2020. http://dx.doi.org/10.53832/edtechhub.0014.

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On Thursday, 30 April 2020, the EdTech Hub participated in an “Ask me anything” session for policy-makers and funders in Nepal. The session focused on designing high-quality, effective, distance education programmes during the COVID-19 pandemic. Participants included high-level officials from the Nepalese government (e.g., the Ministry of Education, Science and Technology, the Curriculum Development Office and the Education Review Office), representatives from development partners (e.g., the World Bank, UNICEF and USAID) and other education organisations (e.g., OLE Nepal). The session was convened for two purposes. First, to consider international good practice and current trends in distance education during the COVID-19 pandemic, presented by the World Bank EduTech team and the EdTech Hub. Second, for the EdTech Hub team to gather questions from participants, to be able to target guidance specifically to the situation in Nepal. This document provides answers to a consolidated list of 10 questions received from stakeholders during the session. To consolidate any overlap, we have occasionally combined multiple questions into one. In other cases, where multiple important issues required a focused response, we split apart questions.
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ERSHOVA, E., and S. KOSHEVENKO. PROJECT APPROACH IN THE BRANDING OF TERRITORIES. Science and Innovation Center Publishing House, 2021. http://dx.doi.org/10.12731/2070-7568-2021-10-5-3-66-71.

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The article is devoted to the formation and development of the brand of the territory. The authors propose for consideration a model of territorial branding based on a project approach. Brand building is viewed as a project with initiation, planning, implementation and completion phases. The authors point to the need to identify groups of stakeholders, a detailed analysis of the target audience, building a communication strategy and focusing projects in the field of territorial branding on the formation of the product portfolio of the region.
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Lewis, Courtney-Elyce, Jose Alarco, Joshua Watts, Michael Horn, and Maggie Gulbinska. Fundamentals of Standard Cell Formats, Fabrication and Formation Equipment. Queensland University of Technology, November 2021. http://dx.doi.org/10.5204/rep.eprints.236407.

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This document provides an overview of standard cell format trends, cell fabrication and formation equipment as well as best practices established worldwide for Li-ion cell/battery fabrication and formation equipment. The purpose of this report is to fill the knowledge and essential capability gap pertaining to testing and qualification workflow of Lithium-ion cell materials in reliable, reproducible cell formats that are also representative of industry standards. The target audience for this report are domestic battery-grade materials suppliers and prospective suppliers as well as members of the emerging Australian battery industry.
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Butyrina, Maria, and Valentina Ryvlina. MEDIATIZATION OF ART: VIRTUAL MUSEUM AS MASS MEDIA. Ivan Franko National University of Lviv, February 2021. http://dx.doi.org/10.30970/vjo.2021.49.11075.

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The research is devoted to the study of the phenomenon of mediatization of art on the example of virtual museums. Main objective of the study is to give communication characteristics of the mediatized socio-cultural institutions. The subject of the research is forms, directions and communication features of virtual museums. Methodology. In the process of study, the method of communication analysis, which allowed to identify and characterize the main factors of the museum’s functioning as a communication system, was used. Among them, special emphasis is put on receptive and metalinguistic functions. Results / findings and conclusions. The need to be competitive in the information space determines the gradual transformation of socio-cultural institutions into mass media, which is reflected in the content and forms of dialogue with recipients. When cultural institutions begin to function as media, they take on the features of media structures that create a communication environment localized by the functions of communicators and audience expectations. Museums function in such a way that along with the real art space they form a virtual space, which puts the recipients into the reality of the exhibitions based on the principle of immersion. Mediaization of art on the example of virtual museum institutions allows us to talk about: expanding of the perceptual capabilities of the audience; improvement of the exposition function of mediatized museums with the help of Internet technologies; interactivity of museum expositions; providing broad contextual background knowledge necessary for a deep understanding of the content of works of art; the possibility to have a delayed viewing of works of art; absence of thematic, time and space restrictions; possibility of communication between visitors; a huge target audience. Significance. The study of the mediatized forms of communication between museums and visitors as well as the directions of their transformation into media are certainly of interest to the scientific field of “Social Communications”.
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Sarofim, Samer. Developing an Effective Targeted Mobile Application to Enhance Transportation Safety and Use of Active Transportation Modes in Fresno County: The Role of Application Design & Content. Mineta Transportation Institute, July 2021. http://dx.doi.org/10.31979/mti.2021.2013.

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This research empirically investigates the need for, and the effective design and content of, a proposed mobile application that is targeted at pedestrians and cyclists in Fresno County. The differential effect of the proposed mobile app name and colors on the target audience opinions was examined. Further, app content and features were evaluated for importance and the likelihood of use. This included design appeal, attractiveness, relevance, ease of navigation, usefulness of functions, personalization and customization, message recipients’ attitudes towards message framing, and intended behaviors related to pedestrian, cyclist, and motorist traffic safety practices. Design mobile application features tested included image aesthetics, coherence and organization, and memorability and distinction. Potential engagement with the mobile app was assessed via measuring the users’ perceived enjoyment while using the app. The behavioral intentions to adopt the app and likelihood to recommend the app were assessed. The willingness to pay for purchasing the app was measured. This research provided evidence that a mobile application designed for pedestrians and cyclists is needed, with high intentions for its adoption. Functions, such as Safety Information, Weather Conditions, Guide to Trails, Events for Walkers and Bikers, and Promotional Offers are deemed important by the target population. This research was conducted in an effort to increase active transportation mode utilization and to enhance the safety of vulnerable road users. The public, city administrators, transportation authorities, and policy makers shall benefit from the results of this study by adapting the design and the features that are proposed in this research and were found appealing and useful for the target vulnerable road user groups. The need of the proposed mobile application and its main functions are established, based on the results of this research, which propagates further steps of implementation by city administrators and transportation authorities.
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Torrijos, Ivan Dario Pinerez, Tina Puntervold, Skule Strand, Panagiotis Aslanidis, Ingebret Fjelde, and Aleksandr Mamonov. Core restoration: A guide for improved wettability assessments. University of Stavanger, November 2021. http://dx.doi.org/10.31265/usps.198.

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The initial wetting of a reservoir sets a limit for the EOR potential during water-based recovery operations and “Smart Water” injection. For this reason, an improved understanding of the factors influencing the wetting can help to control and better forecast oil production during water-based floods. To preserve and reproduce the original reservoir wettability is a challenging task and wrong cleaning and core restoration procedures can lead to incorrect wettability estimations and thus induce serious errors when evaluating the initial wettability of a reservoir system or its EOR potential by water-based methods. Thereby, there is a need to improve the chemical knowledge on interactions among the rock, brine and fluids present in reservoir systems. This will help to understanding the influence of the parameters affecting wettability during cleaning and core restoration processes. Understanding which are the main parameters influencing oil recovery processes is of great relevance. The objective of this document is to provide suggestions for added-value experiments, complementing and challenging the standard RCA and SCAL procedures, prior to performing experimental research in which wettability and wettability alteration processes are important. Lessons learned will be highlighted and new ideas to optimize core restoration protocols to preserve and closely reproduce wettability are put forward. These recommended practices target core restoration procedures after the core material has been received in the laboratory. The target audience for this document is engineers and scientists with an interest in core preparation for wettability studies.
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Féry, Guillaume. The Digital Journey of Water and Sanitation Utilities in Latin America and The Caribbean: What is at Stake and How to Begin. Edited by Marcello Basani and Xoán Fernández. Inter-American Development Bank, November 2022. http://dx.doi.org/10.18235/0004562.

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This discussion paper provides a foundation for digital transformation of water and sanitation utilities and illustrates how emerging technologies, new types of organizations, and forms of working can improve service performance and address issues related to water and wastewater management, with a focus on Latin America and the Caribbean. It also explores the fundamental dimensions of digital transformation of organizations, beyond technology, highlighting the importance of the human side of things, as well as operational impacts associated with data profusion, systems integration and interconnectivity. Finally, it shows examples of how decision-making has evolved for some front-runners, from planned and reactive operations to proactive and data-driven utilities. It aims to answer the following questions: What does digital transformation mean for the Water and Sanitation sector? What lessons can be learned from peers around the world? What are the learning points for the LAC region, considering the specific local context and its priorities? The authors also want to offer some tangible illustrations and actionable insights for professionals, wherever their organizations stand along the journey to a fully digital, connected, and data-driven company. The target audience is anyone interested in this sector, with a special focus on key actors in the ecosystem (such as regulators as well as practitioners). The goal of this paper is to raise awareness among people from water and sanitation utilities and, most importantly, provide them with insights to get started with their digital journey.
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Meyer, Judith, and David Keller. Plan for Exploitation and Dissemination of results (PEDR). OceanNETs, September 2020. http://dx.doi.org/10.3289/oceannets_d9.1.

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The aim of this deliverable is to establish a strategy for the proper exploitation and dissemination of the results obtained in OceanNETs. We develop guidelines for knowledge management and protection as well as dissemination goals and also identify the target audiences and define the relevant communication channels and tools.
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Hogan, Michael, and Michael Gallaher. Quantitative Indicators for Country-Level Innovation Ecosystems. RTI Press, May 2018. http://dx.doi.org/10.3768/rtipress.2018.op.0051.1805.

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Innovation has been shown to be a key factor in determining a country’s competitiveness and economic growth potential. Through investments in education and research and development, many developing countries have tried to avoid the “middle income trap” of stagnation by working to create high-value employment opportunities. To better understand country-level readiness to innovate, we have compiled a set of publicly available data indicators and created a data tool to illustrate innovation capabilities and infrastructure by country. Our approach builds on and advances existing national innovation metrics by constructing transparent, publicly sourced indicators that emphasize changes over time and interrelationships between different indicators, as opposed to creating simple indices across groups of indicators. This occasional paper is targeted to an applied audience, explaining the methods used to assemble the data, an overview of the indicators, practical applications of the data, summary statistics, and data limitations. The data are not intended to be a tool for providing answers about innovation, but rather a starting point for future work including market landscaping, country-level diagnostics, and qualitative protocols for research.
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Avellán, Leopoldo, Claudia Calderón, Giulia Lotti, and Z’leste Wanner. Knowledge for Development: the IDB's Impact in the Region. Inter-American Development Bank, July 2021. http://dx.doi.org/10.18235/0003387.

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By analyzing a novel dataset on publications by the Inter-American Development Bank (IDB), we shed light on the extent to which the knowledge production of a multilateral development bank can reach its beneficiaries. We find that IDB publications are downloaded mostly in the American continent, with Colombia, Peru, Mexico and the United States leading the ranking. Moreover, during the COVID-19 pandemic downloads of IDB publications increased, both in the world and in Latin America and the Caribbean. Some characteristics of publications are significantly associated with higher numbers of downloads, such as the language of publications: documents in at least two languages or in Spanish only are downloaded more often than documents in English only, suggesting that it is important to disseminate research in the language of the targeted audience. As for the online discussion on the IDB, we find that mentions of the IDB touch different sectors important for development (especially modernization of the state, health, labor markets and financial markets), they increase when a document is published, and also when a loan is approved.
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