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Books on the topic 'Target audience'

Author: Grafiati

Published: 4 June 2021

Last updated: 20 February 2023

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1

Kalmykov, Sergey, and Nikolay Pashin. Social advertising: designing effective interaction with the target audience. ru: INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/23289.

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The monograph analyzes the possibility of managing the process of socio-advertising influence on socio-demographic groups. The developed methodological bases with the use of the multivariate paradigmatic status of sociological knowledge allowed us to form: principles of designing social advertising interaction, factors of efficiency (quality) of social advertising, a system of sociological quality assurance of social advertising. Insufficiently studied problems of efficiency and quality of social advertising are investigated. The coefficients of the importance of its efficiency factors (quality) are established. Stable interrelations of social advertising influence at the level of revealed correlation coefficients of behavioral reactions of various categories of target audience with their characteristics are proved. The results obtained are summarized in the developed model of behavior of the target audience on the basis of social advertising interaction, and the content modules of the mechanism of controllability of the specified process are proposed.

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2

Thomas, Hempel, ed. Usability of speech dialog systems: Listening to the target audience. Berlin: Springer, 2008.

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3

Loughrey, Kay. Selected target audience profiles for promoting the dietary guidelines for Americans. Washington, D.C.?]: Center for Nutrition Policy and Promotion, U.S. Dept. of Agriculture, 1997.

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4

Smagac, Melanie. The effect of age of target audience and verbal knowledge on disfluencies and speech characteristics. Subury, Ont: Laurentian University, 2005.

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5

The power of unpopular: A guide to building your brand for the audience who will love you (and why no one else matters). Hoboken, New Jersey: John Wiley & Sons, Inc., 2012.

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6

Baldwin, Emma Louise. Is pester power fundamental to the success of children's food and toy products, and family purchases? Or are children just another audience to target?. Oxford: Oxford Brookes University, 2004.

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7

Harley, Christopher G. "Enhancing memory of the brand and creating positive associations." To what extent does this quote apply in the case of FMCGs within the five to twelve year olds target audience?. Oxford: Oxford Brookes University, 2003.

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8

Chuprinskiy, Andrey, Ol'ga Nechay, and Richard Smol'skiy. Ecology of screen arts. ru: INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1870594.

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The monograph reveals the relevance of the general cultural and ideological and educational significance of screen arts for understanding the relationship between the scenario modeling of screen paradigms and their psychological projection by viewers into reality. It is designed for the target audience of creative teams in the field of audiovisual content production, humanitarian researchers, graduate students, undergraduates, bachelors, students of educational institutions studying in the field of screen arts and film studies, as well as for a wide range of readers interested in moral problems in mass communication.

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9

DeYoung, Bruce. Low power radio: A new communication method for reaching target audiences. Corvallis, Or: Extension Service, Oregon State University, 1992.

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10

Sterne, Jim. Email marketing: Using email to reach your tarket audience and build customer relationships. New York: John Wiley & Sons, 2000.

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11

Murashko, Mikhail, Igor Ivanov, and Nadezhda Knyazyuk. THE BASICS OF MEDICAL CARE QUALITY AND SAFETY PROVISION. ru: Advertising and Information Agency "Standards and quality», 2020. http://dx.doi.org/10.35400/978-5-600-02711-4.

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SUMMARY Current monograph represents and reviews key approaches to creating an effective internal quality and safety control system for an organization, based on patient-oriented approach, process approach, risk management, continuous process improvement and other methods including definition of all applied terms, a number of examples and step by step manuals on executing key measures and events to create and develop a quality control system and local documentation samples. Target audience for this monograph: hospital leadership, including CMO, deputy CMO on quality, head of quality control committee or designated quality control specialist, other medical workers. ABOUT «THE BASICS OF MEDICAL CARE QUALITY AND SAFETY PROVISION» All changes and reforms in healthcare should provide for medical care quality improvement, preservation of life and health of all citizens. Once an abstract word “quality” has its’ own specific meaning today, acquired by means of legislative validation of the term “medical care quality and safety”. Providing healthcare quality and safety is one of the key priorities within the confines of Russian Federation national policy for citizens’ health protection. Current issue represents actual knowledge and practical experience in terms of medical care quality and safety control, continuous medical organization efficiency improvement. Current issue addresses the matters of theoretical and practical aspects of introducing management and internal quality and safety control system in medical care. It also contains the methodological description of Proposals (practical recommendations) of Federal Service for Supervision in the Sphere of Healthcare, developed based on global experience generalization, adapted to Russian specificity, aimed at quality and safety provision. Current issue represents a large number of samples, examples, templates and check-list tables. Data, accumulated in the monograph, allows the reader create a proper system of measures in a medical organization to comply with the order № 381-н of Ministry of Health of Russian Federation «On approving Requirements towards organizing and executing medical care internal quality and safety control». TARGET AUDIENCE Current issue is intended for a wide range of readers, interested in management: for healthcare organization leaders, CMOs and deputy CMOs, deputy CMOs on quality, quality control committee leaders or designated quality control specialists, physicians, nurses, medical academicians and students, and all specialists, interested in medical organizations’ stable development and improvement.

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12

Kashaeva, Elena, and Ludmila Pavlova. Persuasive influence in business communication. 3rd ed. ru: Publishing Center RIOR, 2022. http://dx.doi.org/10.29039/01907-8.

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The monograph analyzes the actual problems of persuasive influence in the field of business communication. The concepts of "persuasion", "persuasive communication" are characterized, the terms of belief are determined; ethical problems of persuasive communication are revealed; the logical foundations and psychological factors influencing the effectiveness of the persuasive influence are considered. Considerable attention is paid to rhetorical techniques of persuasion, communicative speechwriting techniques that ensure optimal interaction between the speaker and addressees, target audiences. The features of persuasion in oral and written forms of business communication are revealed. The importance of verbal means of persuasive influence is especially emphasized. The book is addressed to specialists in the field of business communication, employees of state and municipal authorities and administration, managers, entrepreneurs, as well as graduate students, masters and bachelors studying in the relevant specialties.

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13

Center for Substance Abuse Prevention (U.S.), ed. Identifying the target audience. [Bethesda, MD]: Substance Abuse and Mental Health Services Administration, Center for Substance Abuse Prevention, 1997.

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14

Pelzer, Altovise C. Define Your Voice: Narrowing Your Target Audience. It's Okay to Cry, 2016.

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15

Nguyen, Minh. 400 Keywords to Target Audience in Facebook Ads. Lulu Press, Inc., 2015.

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16

U. S. Army War College, Strategic Studies Institute, and Steve Tatham. Using Target Audience Analysis to Aid Strategic Level Decisionmaking. Lulu Press, Inc., 2015.

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17

Institute, Strategic Studies, and Steve Tatham. Using Target Audience Analysis to Aid Strategic Level Decisionmaking. Independently Published, 2015.

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18

Building Buzz: How To Reach And Impress Your Target Audience. Career Press, 2004.

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19

Hempel, Thomas. Usability of Speech Dialog Systems: Listening to the Target Audience. Springer, 2010.

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20

Nevill, Nuala. Choice of target audience in IS research: A resource-dependence perspective. Loughborough University Business School, 2000.

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21

Rex, M. Facebook Outreach: How to Find Your Target Audience with Facebook Ads. Independently Published, 2018.

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22

O'Brien, Tim. The Power of Personal Branding: Creating Celebrity Status with Your Target Audience. Mendham Publishing, 2007.

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23

Sterne, Jim, and Anthony Priore. Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships. Wiley, 2000.

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24

Nursery Marketing Council (Washington, D.C.) and Horticultural Research Institute, eds. Nursery consumer profile 2: Attitude tracking and target audience verification study : research summary. [Washington D.C.]: The Institute, 1986.

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25

Priore, Anthony, and Jim Sterne. Email Marketing: Using Email to Reach Your Target Audience and Build Customer Relationships. Wiley & Sons, Incorporated, John, 2008.

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26

Usability of Speech Dialog Systems: Listening to the Target Audience (Signals and Communication Technology). Springer, 2008.

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27

Lukasiewicz, Zachary. Customer Engagement: Learn How to Create Your Business Story and Find Your Target Audience. Independently Published, 2019.

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28

Hilaire, Aaron C. St. Facebook for Business: How to Use Facebook Ads to Find Your Target Audience and Increase Revenue. St. Hilaire Personal Investments, LLC, 2017.

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29

Tarruella, Ramon. Influencer Marketing: How to Connect with Your Target Audience, Become an Influencer & Build a Loyal Tribe. Independently Published, 2019.

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30

Tarruella, Ramon. Facebook Messenger Bot Marketing Unleashed: How to Leverage This Emerging Platform to Grow Your Target Audience. Independently Published, 2019.

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31

Draper, Nora A., and Joseph Turow. Audience Constructions, Reputations, and Emerging Media Technologies. Edited by Roger Brownsword, Eloise Scotford, and Karen Yeung. Oxford University Press, 2016. http://dx.doi.org/10.1093/oxfordhb/9780199680832.013.68.

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This chapter traces how changes in media and surveillance technologies have influenced the strategies producers have for constructing audiences. The largely unregulated practices of information gathering that inform the measurement and evaluation of audiences have consequences for how individuals are viewed by media producers and, consequently, for how they view themselves. Recent technological advances have increased the specificity with which advertisers target audiences—moving from the classification of audience groups based on shared characteristics to the personalization of commercial media content for individuals. To assist in the personalization of content, media producers and advertisers use interactive technologies to enlist individuals in the construction of their own consumer reputations. Industry discourse frames the resulting personalization as empowering for individuals who are given a hand in crafting their media universe; however, these strategies are more likely to create further disparity among those who media institutions do and do not view as valuable.

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32

Russel, Julie. Influencer Marketing: How to Connect with Your Target Audience, Become an Influencer and Build a Loyal Tribe. Jrd International Ltd, 2020.

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33

GELBERT, Gelbert. Influencer Marketing: How to Connect with Your Target Audience Become an Influencer and Build a Loyal Tribe. Independently Published, 2019.

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34

Grenitch, Grey. Ultimate Guide to Facebook Advertising: How to Target Your Audience, Lower Your CPA, and Set up the Infamous Pixel. Independently Published, 2017.

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35

Grenitch, Grey. Ultimate Guide to Facebook Advertising: How to Target Your Audience, Lower Your CPA, and Set up the Infamous Pixel. Independently Published, 2017.

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36

McVey, Dominic, and Adam Crosier. Generating insight and building segmentation models in social marketing. Oxford University Press, 2017. http://dx.doi.org/10.1093/med/9780198717690.003.0007.

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This chapter introduces the concepts of insight and segmentation and outlines their contribution to understanding audiences and targeting interventions to ensure effective social marketing. Studying the target group at the programme scoping stage develops an appreciation of the challenges they face every day. This insight and knowledge will help with understanding the audience ‘exchange’ and with building strong message propositions which will be relevant and salient to the target group. Segmentation can generate new insights into the drivers and barriers to change and help target the right groups with the most persuasive approaches. The chapter illustrates methods used for building segmentations and provides case examples.

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37

The Complete Guide to E-mail Marketing: How to Create Successful, Spam-free Campaigns to Reach Your Target Audience and Increase Sales. Atlantic Publishing Company (FL), 2007.

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38

Block, Machi. Foundations of Success : Marketing: How to Tell Your Story to the World. Finding a Target Market, Adding Value, and Building an Audience. Independently Published, 2017.

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39

Torbert, Adam. Content Marketing Guide: A Beginner's Guide to Creating High-Quality Online Content Which Will Successfully Attract Your Target Audience to Your Brand. Independently Published, 2019.

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40

Department of Defense. Cooking up Psychological Operations: The Ingredients of Successful Psyop - Korean War Case Study, Operation Moolah, Target Audience , PSYWAR, Communication Theory, PSYOP Model, Radio and Leaflet. Independently Published, 2017.

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41

Sneddon, Jacqueline, and William Malcolm. Measuring and feeding back stewardship. Oxford University Press, 2016. http://dx.doi.org/10.1093/med/9780198758792.003.0007.

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An essential part of any antimicrobial stewardship programme is the measurement of its impact with regard to intended and unintended outcomes. Measurement requires the utilization of data from electronic data capture systems or through manual collection of data from patient records and ideally a combination of process, outcome, and balancing measures should be used to provide a holistic picture of stewardship practice. Data relating to stewardship activities may be used for scrutiny, for example achievement of targets, or may be for quality improvement to drive up standards. Whatever the purpose, feedback of data to clinical teams and managers is essential and may utilize various methods tailored to the target audience. Measurement of stewardship is evolving and there is interest in defining standard metrics for comparison across regions as well as within and between countries. This chapter provides an insight into current methodology with some examples from practice in the UK and Europe.

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42

Grenovitch, Grey. Simple Tips and Tricks for Effective Facebook Advertising: Learn Simple Tricks to Lower Your CPC, Target Your Ideal Audience, Pick the Right Ad Image, Write an Effective Ad Copy, How to Manage an Ad. Independently Published, 2017.

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43

Güttel, Wolfgang H., ed. Austrian Management Review. Rainer Hampp Verlag, 2021. http://dx.doi.org/10.5771/9783957104014.

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The Austrian Management Review is a transfer book series edited by the Institute of Human Resource & Change Management at Johannes Kepler Universität, Linz, Austria. The main objective of this yearbook is a scientific discussion of topics with practical relevance. Complemental to the Austrian Management Forum the Austrian Management Review aims to serve as a platform to enable dialogue and discourse of management relevant issues. Target audience: - Managers at all levels - Entrepreneurs - Consultants - Coaches and trainers - Scientists in the research fields of management, leadership and organizational behavior

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44

Carvalho, Régis de. A voz de cabeça na voz de barítono. Editora ARtemis, 2022. http://dx.doi.org/10.37572/edart_100522538.

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This book has a very specific target audience: singers and teachers in the vocal field. As a result of his experience as a singing teacher and researcher, he presents readers with an alternative vocal training model aimed at working the high region of male medium voices. To follow this path, we approached issues such as the main common technical difficulties encountered by baritones, aspects of vocal classification, aspirated vocal parameters and vocal physiology. Finally, we discussed possible signs of effectiveness of using a vocalize model that works with falsetto emission to facilitate access to head register notes in male middle voices.

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45

Martin, Christopher. No Longer Newsworthy. Cornell University Press, 2019. http://dx.doi.org/10.7591/cornell/9781501735257.001.0001.

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Workers in the U.S. have been increasingly invisible since the late 1960s, as the news media shifted their focus to upscale audiences and lost sight of the American working class. This bookcharts the decline of labor reporting and the shift in worker news narratives from a labor-based to a consumer-based perspective during the twentieth century. In the late 1960s and early 1970s, most American newspapers became part of large, publicly traded media companies and refocused their target market from a mass audience to upscale readership. America’s white working class, a segment of the broader working class cut adrift from mainstream journalism, eventually found the rising conservative media – right-wing newspapers, Christian television, vitriolic talk radio, Fox News, and later a host of conservative web sites that specialize in stoking white, working class grievances. The newspaper industry’s upscale turn resulted in a momentous fallout: the decline of labor reporting, changing narratives about workers, the popular deployment of frames tagging labor unions and pro-worker policies as “job killers,” the loss of political voice for the working class, the rise of conservative media, and the conditions for a Donald Trump presidency.

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46

Understanding advertising: History, persuasion techniques, mass media, target audiences, ad creation. Dandy Lion Pubns, 2000.

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47

Armstrong, Richard H. Dante’s Influence on Virgil. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198810810.003.0003.

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This chapter highlights one particular moment in translation theory that reveals Dante’s influence on the role of translation as reception in vernacular literatures. Armstrong focuses on the not widely known work of Enrique de Villena (1384–1434), whose translation can be seen as a transitional point between medieval and modern translational practices and as marking the beginning of a ‘vernacularization’ of translation, a process designed to make the translated text more accessible to the target audience. In analysing the Castilian Eneida of Villena, Armstrong reflects on the philological conscience of a translator faced with the daunting task of translating Virgil, as well as on the boundaries that separate text from paratext.

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48

Gregoratti, Catia, and Anders Uhlin. Civil Society Protest and the (De)Legitimation of Global Governance Institutions. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198826873.003.0008.

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This chapter turns attention to civil society protest as a specific delegitimation practice vis-à-vis global governance institutions. The authors argue that, while existing research has commonly portrayed protest as a challenge to the legitimacy of global governance institutions, when and how this delegitimation happens is not well theorized. To advance such understanding, the chapter proposes a distinction between protests that target an institution as a whole (diffuse protest) and protest targeting particular processes and policies of the institution (specific protest). The chapter also distinguishes between protest by actors that the global governance institution recognizes to be a significant audience and protests by actors which lack this status.

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49

Bexell, Magdalena, and Kristina Jönsson. Audiences of (De)Legitimation in Global Governance. Oxford University Press, 2018. http://dx.doi.org/10.1093/oso/9780198826873.003.0007.

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This chapter identifies types of audiences at which legitimation and delegitimation practices are directed in global governance. The concept of “audience” steers attention to processes of communication between those who seek to shape legitimacy perceptions and those whose perceptions would be shaped. (De)legitimation practices may have different implications for different audiences, and the chapter suggests that audiences play an active part in the performance of (de)legitimation in global governance. Two distinctions are introduced for classifying relationships between global governance institutions and the multitude of actors that may hold legitimacy beliefs about them, namely between constituencies and observers and between targeted and self-appointed audiences. Such categories can be used for the purpose of studying patterns and variation in legitimacy beliefs across actors.

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50

Dow, Bonnie J. The Movement Makes the News. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252038563.003.0003.

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This chapter begins the story of 1970's “grand press blitz,” when a barrage of print stories on the movement set the stage for network news' first reports on women's liberation. It couples a discussion of all three networks' first, brief, hard news reports on feminist protest in January—the disruption of the Senate birth control pill hearings by a women's liberation group—with an extensive analysis of two series of lengthy soft feature stories on women's liberation broadcast by CBS and NBC in March and April. On one level, both network series created a sort of moderate middle ground of acceptable feminism anchored by their legitimation of liberal feminist issues related to workplace discrimination, but they diverged sharply in other ways that indicated key differences in their purposes and their imagined audiences. The CBS and NBC series provide a sort of baseline for national television representations of the movement in 1970; between them, they display the wide range of rhetorical strategies contained in early network reports. The CBS stories offered a generally dismissive and visually sensationalized narrative about the movement, particularly its radical contingent, displaying the gender anxiety assumed to afflict its male target audience. In contrast, the NBC series presented a generally sympathetic narrative about the movement's issues that unified radical and liberal concerns rather than using the latter to marginalize the former.

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