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Dissertations / Theses on the topic 'Target audience'
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Orkins, William R., and Carla A. Kiernan. "COREnet: the fusion of social network analysis and target audience analysis." Thesis, Monterey, California: Naval Postgraduate School, 2014. http://hdl.handle.net/10945/44638.
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Approved for public release; distribution is unlimitedThe purpose of this capstone is to highlight and explain how the target audience analysis (TAA) process can be enhanced by incorporating aspects of influence theory, social movement theory (SMT) and social network analysis (SNA). While a large body of literature addresses influence theory, SMT and SNA, little has been written within military information support operations (MISO) doctrine recognizing SNA in the analytical process. This capstone creates a method to apply SNA, SMT, and influence theory to existing MISO doctrine while also developing a scalable web-based application that assists with visualizing and analyzing open source data to draw meaningful conclusions and assist decision making on given operational problem sets. The web-based interface, COREnet, is a high fidelity prototype derived completely from open- source technology. The examples utilized are from a 2006 data set of an Indonesian terrorist network to demonstrate how SNA can be fully integrated into the TAA process.
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Bseiso, Layla. "Oscar Wilde’s “The Happy Prince” : The Hidden Messages and the Debate on the Target Audience." Thesis, Högskolan Dalarna, Engelska, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:du-3034.
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Oscar Wilde’s fairytales have been read to children for more than a century. Nevertheless, since the time of their publication in 1888 and 1891, the target audience of The Happy Prince and Other Tales and A House of Pomegranates have been the concern of critics. Delving into the context behind the rich and colourful imagery, one can find implications of homosexuality, the Paterian aesthetic and religious connotations. According to Carol Tattersall, The Happy Prince and Other Tales successfully mislead the public that it is innocent of any intention to undermine established standards of living or writing. Tattersall’s argument is based on comparing the first collection to Wilde’s second, A House of Pomegranates, which was perceived as “offensive and immoral” (136). On the other hand, William Butler Yeats states in his introduction to The Complete Works of Oscar Wilde that overall the reviewers of The Happy Prince and Other Tales were hostile because of Wilde’s aesthetic views (ixxvi). But Yeats overlooks the fact that Wilde was very pleased and proud, dashing notes to friends and reviewers and signing copies to many people (Tattersall 129). In general, the reception of Wilde’s first collection was more positive than that of the second because it was milder and more subtle in its controversial themes.
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Petrovski, David, and Joao Pedro Pestana. "The Importance of Target Audience Selection for Kano Model Effectiveness : A Case Study of Klarna Group." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-33504.
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The Kano model is a technique for a better understanding of the customers’ requirements, thus increasing the customers’ satisfaction. The process of identifying the customers’ requirements and increasing the customers’ satisfaction, by improving the offerings, is costly for the companies. In order not to waste resources, companies should firstly identify who their target audience is, through a market research. When companies understand who their target audience is, they are able to identify their requirements, in order to try to meet them, and increase customers’ satisfaction. The process of segmentation and targeting, helps companies to save time, money and effort, since the messages are directly delivered to those who are their target audience, and are really interested. Moreover, the companies using the focus groups and in-depth interviews can collect target audience’ requirements, in order to later on meet those requirements and increase the customers’ satisfaction. Furthermore, the findings revealed that for the companies in the online payment industry it is crucial to have a good reputation and be trustworthy.
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Montaña, Blasco Mireia. "Els joves adults com a consumidors i target dels mitjans publicitaris." Doctoral thesis, Universitat Pompeu Fabra, 2012. http://hdl.handle.net/10803/108038.
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Avui dia, el món publicitari està vivint una sèrie de canvis trascendentals. Aquests vénen donats, principalment, per dos motius: l’auge de les noves tecnologies i la greu crisi econòmica que estem patint a nivell mundial.
Aquesta recerca té com a objectiu conèixer els Joves Adults (JA) com a target publicitari, de la planificació de mitjans i com a consumidors de béns i serveis.
Hem volgut centrar la tesi en els JA en general i veure quines diferències i similituds hi ha entre els JA urbans i aquells que viuen en ciutats de menys de 50.000 habitants (JAR). Trobem necessària fer aquesta distinció, ja que hem pogut constatar que la majoria d’estudis recents sobre publicitat i/o mitjans es centren massa en les grans ciutats o capitals. Creiem que estudiar com són aquest JA de ciutats més petites, individus que representen gairebé la meitat (47%) dels JA espanyols, és indispensable per tal de comprendre el col•lectiu de la manera més completa possible.
Per fer l’estudi del cas, contraposem les dades quantitatives extretes d’AIMC Marcas per ambdós targets, els JAU i els JAR de i les complementem amb un estudi qualitatiu. Aquest es basa en entrevistes en profunditat entre els JA, així com un panell Delphi per tal d'aprofundir en les opinions de diferents professionals de la planificació de mitjans de les principals agències de l'estat.Hoy en día, el mundo publicitario está viviendo una serie de cambios trascendentales. Estos vienen dados, principalmente, por dos motivos: el auge de las nuevas tecnologías y la grave crisis económica que estamos sufriendo a nivel mundial. Esta investigación tiene como objetivo conocer los Jóvenes Adultos (JA) como target publicitario, de la planificación de medios y como consumidores de bienes y servicios. Hemos querido centrar la tesis en los JA en general y ver qué diferencias y similitudes hay entre los JA urbanos y aquellos que viven en ciudades de menos de 50.000 habitantes (JAR). Encontramos necesaria hacer esta distinción, ya que hemos podido constatar que la mayoría de estudios recientes sobre publicidad y/o medios se centran demasiado en las grandes ciudades o capitales. Creemos que estudiar cómo son estos JA de ciudades más pequeñas, individuos que representan casi la mitad (47%) de los JA españoles, es indispensable para comprender el colectivo de la manera más completa posible. Para hacer el estudio del caso, contraponemos los datos cuantitativos extraídos de AIMC Marcas para ambos targets, los JAU y los JAR y los complementamos con un estudio cualitativo. Este se basa en entrevistas en profundidad entre los JA, así como un panel Delphi para profundizar en las opiniones de diferentes profesionales de la planificación de medios de las principales agencias del estado.
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Kovalenko, Kateryna, and Iryna Pshenychna. "The importance of graphic design in modern life, business and what things make it susceptible to target audience." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18247.
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Buyucek, Nuray. "“On Premise Alcohol Consumption: A Stakeholder Perspective in Social Marketing”." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365272.
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Excessive alcohol consumption is a common practice in licensed premises (Fortin, Belanger, & Moulin, 2015) and is a global problem (Graham et al., 2011). Excessive alcohol consumption poses threats to both individuals and society (Laslett et al., 2010; WHO, 2011a). Different approaches have been taken to minimise harm caused by alcohol, for example law enforcement (Wechsler, Lee, Nelson, & Lee, 2003), education (Clark, Ringwalt, Shamblen, & Hanley, 2011), and social marketing (Kubacki, Rundle-Thiele, Pang, & Buyucek, 2015).
Social marketing is a behaviour change approach, and the use of social marketing benchmarks has been suggested as one means to highlight the essential characteristics of social marketing (Andreasen, 2002). One of the benchmarks is consumer orientation, which requires deep understanding of the target audience, and typically occurs through formative research (Kubacki & Rundle-Thiele, 2017). While mixed methods are recommended to obtain deep insights, application of mixed method research designs in the formative research phase in social marketing remains limited (Truong & Dang, 2017).Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Rosati, Angelica. "Why 'Moana' Became 'Oceania' – The Translation of Disney Film Titles in Italy." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2020. http://amslaurea.unibo.it/21280/.
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In order to discern what patterns emerge in the translation into Italian of film titles produced by the Walt Disney Animation Studios and Pixar Animation Studios, this paper analyzes a corpus of 80 movies whose titles are originally in English. The corpus includes motion pictures released between 1937 and March 2020, and further data was gathered thanks to online film databases such as the Internet Movie Database (IMDB) and Movieplayer.it. The findings of this study have been divided into two sections: titles in English and titles in Italian, with the latter being the dominant category. The research yielded that the most important factors that distributors take into account to ensure the success of a film title are the target culture and the target audience, and the strategies that have been identified reflect this focus. Despite the rather scarce pieces of research available, title translation remains an interesting field of study that needs to be further developed.
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Pires, Andre de Moura. "Estratégias de posicionamento usadas pelo Continente: a perceção do consumidor." Master's thesis, Universidade de Évora, 2021. http://hdl.handle.net/10174/30063.
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As empresas que não conseguem ter uma saúde financeira estável não têm um espaço no mercado competitivo. Para obter lucro a organização deve atrair o cliente, demonstrando que o seu produto ou serviço é o mais indicado para compra. Assim, o objetivo deste estudo foi o de analisar a perceção do consumidor acerca das estratégias de posicionamento da marca utilizadas pela insígnia Continente. Foi utilizada uma pesquisa exploratória bibliográfica e documental e aplicado um inquérito por questionário online. A partir da pesquisa, pode-se perceber que o posicionamento do hipermercado Continente contribui para obtenção de vantagens competitivas, assim como, da diferenciação da marca no momento de compra e na vontade de recomendar e recomprar nestes estabelecimentos. Os resultados obtidos mostram que as estratégias de posicionamento de marca utilizadas pelo Continente, correspondem à estratégia do atributo; estratégia da qualidade-preço; estratégia do uso ou aplicação; estratégia da categoria/liderança setorial; ABSTRACT:
Positioning strategies used by Continente: consumer perception
Companies that are unable to have a stable financial health do not have a tight space in the market. To make a profit, the organization must attract the customer by demonstrating that the product or service is the most suitable for purchase. As a result, the objective of this study was to analyze the consumer's perception of the brand positioning strategies used by the Continente brand. An exploratory bibliographic and documentary research was used, and an online questionnaire survey was applied. From the research, it can be seen that the positioning of Continente hypermarket contributes to obtaining competitive advantages, as well as the differentiation of the brand at the time of purchase and the desire to recommend and buy again in these establishments. The results shows that the brand positioning strategies used by Continente correspond to the attribute strategy; quality-price strategy; strategy of use or application; category/sector leadership strategy.
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Salih, Dania. "Brand Image and Self Image: A study on the semiotics behind Victoria’s Secret’s visual communication and its impact on its target audience." Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-22829.
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This essay explores how a brand’s image affects consumers’ self-image through acase study of the lingerie brand Victoria’s Secret in order to reflect over the role ofgraphic designers as visual communicators in society. The study conducts a semioticanalysis of the brand and a qualitative research consisting of interviews and a focusgroup of a selection of women within the brand’s target audience. The conclusion isthat Victoria’s Secret, through its models, contributes to an unrealistic feminineideal that the study participants’ self-image was perceptibly affected by. Whileperception is personal and signs are context reliant, semiotics is not only useful foranalyzing visual communication but also as a tool that graphic designers can use forcreating ads with the consumer’s needs in mind.
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Chubukova, O., and I. Ponomarenko. "Features of YouTube marketing in modern conditions." Thesis, National Aviation University, 2020. https://er.knutd.edu.ua/handle/123456789/17663.
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In the 21st century YouTube has the top three search services in the world (the first place Google takes), enabling users to receive information on their requests in the form of video content. Given the large number of users of this service, it is advisable for a large number of companies to optimize their operation to use YouTube to enhance communication with the target audience. This service is one of the best sources for online businesses in terms of profitability, since in many niches it is possible to attract potential customers using small amounts of money.У ХХІ столітті YouTube входить до трійки кращих пошукових сервісів у світі (перше місце посідає Google), надаючи можливість користувачам отримувати інформацію за їх запитами у вигляді відео контенту. Враховуючи значну чисельність користувачів зазначеного сервісу, великій кількості компаній доцільно в рамках оптимізації їх функціонування використовувати YouTube для посилення комунікацій з цільовою аудиторією. Зазначений сервіс є одним з найкращих джерел для онлайн-бізнесу з позиції рентабельності, оскільки у багатьох нішах можливо залучити потенційних кліентів, використавши незначні грошові ресурси.
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Ieva, Christopher Scott. "Effective defense support for public diplomacy (DSPD) with a sub-Saharan Africa target audience a case study of the African Crisis Response Proposal." Thesis, Monterey, Calif. : Naval Postgraduate School, 2008. http://edocs.nps.edu/npspubs/scholarly/theses/2008/Dec/08Dec%5FIeva.pdf.
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Thesis (M.A. in Security Studies (Middle East, South Asia, Sub-Saharan Africa))--Naval Postgraduate School, December 2008.Thesis Advisor(s): Lawson, Letitia. "December 2008." Description based on title screen as viewed on January 29, 2009. Includes bibliographical references (p. 49-61). Also available in print.
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Іванова, Т. Є. "Урахування демографічного фактору при визначенні впливу реклами на цільову аудиторію." Thesis, Сумський державний університет, 2014. http://essuir.sumdu.edu.ua/handle/123456789/38372.
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Сучасна індустрія реклами все частіше спрямовує вплив на дитячу аудиторію. В цьому є своя логіка, оскільки багато спеціалістів стверджують, що вікова «планка» сприйняття рекламного повідомлення становить 45-50 років. Люди старші 50-ти років не в змозі сприймати інформацію так, як на це сподіваються маркетологи, і впливати на думку людини неможливо. Тому більш вигідно залучити до себе молоду аудиторію, що легко сприймає все нове, не має усталених звичок, смаків та не має сформованого стилю життя.
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Smith, Aletta Elizabeth. "The reinforcement of the nature of selected South African newspapers through the application of language as a sign system / A.E. Smith." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1328.
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Пономаренко, Ігор, and Андрій Баландюк. "Фірмовий стиль як основа комунікаційної політики компанії." Thesis, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/18187.
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Представлено тeopeтичнi ocнoви розробки фірмового стилю компанії. Доведено ефективність використання графічних елементів як компонентів, що орієнтуються на впізнаваність компанії серед конкурентів. Розкрито основні характеристики фірмового стилю, які орієнтовані на максимізацію ефективності маркетингової кампанії. Представлено основні графічні елементи, які входять до складу фірмового стилю компанії. Розкрито сутність брендбуку, який застосовується для надання рекомендацій стосовно ефективного використання фірмового стилю на усіх етапах роботи компанії.Theoretical bases of development of the company corporate style are presented. The efficiency of using graphic elements as components that focus on the recognizability of the company among competitors is proved. The main characteristics of corporate identity are revealed, which are focused on maximizing the effectiveness of the marketing campaign. The main graphic elements that are part of the company's corporate identity are presented. The essence of the brand book, which is used to provide recommendations for the effective use of corporate style at all stages of the company.
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Čechová, Pavla. "Analýza mediální strategie neziskové organizace." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124830.
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This diploma thesis focuses on the communication of a non-profit organization with a stress on the area of media used for advertising. The thesis includes analysis and definition of the target audience for Konto Bariéry organization and comparison with the original definition. The thesis furthermore presents analysis of the advertising investments within the non-profit segment and also focuses on the main advertisers who belong to this segment. Based on these analysis the recommended mediamix and concrete media are introduced to effectively address the defined target audience.
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Persson, Madeleine. "Twitch vs YouTube - How Media Logic affects the production process. : A study about content creators’ usage of norms, methods, and rules to appeal to the target audience." Thesis, Malmö universitet, Fakulteten för teknik och samhälle (TS), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-46004.
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This study examines how Media Logic of YouTube and Twitch affects individual creators who works with creating content on the two platforms. It touches upon the different structures of Media Logic that exists over social media platforms and a little bit on how they have changed over the years. Most importantly it examines what a content creators work process and structure looks like and how that is affected by the different Media Logic structures. This subject is original since there is not previously made another likewise study around this particular subject. This not only makes it an exploratory study but more importantly starts the conversation about the subject. By writing about this subject, it gives creators a voice that could both help other creators in the future, but also make creators feel heard. In today’s society there is a lot of content creators on both platform and it’s a growing industry. So, when talking about their creative process and how the platforms in any way impacts that, it can open up for even more conversations such as how viewers perceive content differently depending on the platforms Media Logic of how creators perceive themselves on the platform. The study has an overall abductive approach and to gather the information, five semi-structured interviews took place. Within these interviews it was possible to get a preliminary insight into how a few content creators feel about their jobs and the platforms they use in their work. The collected data was gathered and analysed together with information collected about the platforms and theory of choice, Media Logic. It was then possible to reach a tentative conclusion. The results showed that even though the creators were not previously aware of Media Logic they all indirectly were affected by it. They could be affected through the way they choose to structure and plan their videos or in how they decided to express themselves online; all five of the content creators that participated in the study were in one way or another affected by the logics of the platforms YouTube and Twitch during their content creation process. In collecting this it created a stable ground for future researchers that wants to investigate the area.
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Hansson, Fredrik. "Hur får du en student att lyssna? : - En studie av Academic Works kommunikation mot studenter." Thesis, Uppsala University, Media and Communication, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9155.
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ABSTRACT
Title: How do you get the students to listen? – A study of Academic Works communication towards students (Hur får du en student att lyssna? – En studie av Academic Works kommunikation mot studenter)
Number of pages: 38 (41 including enclosures)
Author: Fredrik Hansson
Tutor: Peder Hård af Segerstad
Course: Media and Communication studies C
Period: Autumn 2007
University: Division of Media and Communication, Department of Information Science, Uppsala University.
Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.
Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.
Main results: The main result can be summarized as:
· Academic Works communications have a lot of resemblance with the papers presented theory.
· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student’s awareness and knowledge of the company.
· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work. Despite this, only a few percents of the students participating in the questionnaire are working or have ever worked for Academic Work.
Keywords: Communication, students, Academic Work, target audience, strategies, message, media channel.
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Ahlström, Ingrid, and Teodor Nellvik. "Hur attraktivt kan det bli? : En fallstudie om eventen Melodifestivalen och Årets Kock." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30771.
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En av turismnäringens största byggstenar är event. Det är en bransch som ständigt utvecklas och växer. Detta gör att event är känsliga för trender och ständigt måste arbeta för att förnya sig och skapa attraktion till sina besökare. Det är av stor vikt för eventmangagers att skapa attraktionsstrategier för att bibehålla ett events attraktionskraft samt definiera vilken kategori av event som ska planeras. Det finns många olika kategorier av event och i den här studien kommer ett publikt och ett icke-publikt event att studeras. Studiens syfte är att bidra med förståelse för vilka attraktionsstrategier som används för att attrahera besökare för eventen Melodifestivalen och Årets Kock. Genom att få ökad förståelse för eventens strategier kunna urskilja likheter och skillnader mellan ett publikt och ett icke-publikt events attraktionsstrategier. I studien har en kvalitativ metod med en kombination av induktiv och deduktiv forskningsansats använts då författarna eftersökt en djupare förståelse och jämfört den insamlade datan mot tidigare forskning och teorier. Datainsamlingen har skett genom semi-strukturerade intervjuer och textanalys för att också undersöka om beskrivna strategier går att identifiera på sociala medier och internet. Studiens slutsats är att det är viktigt för eventmanagers att definiera vilken kategori eventet tillhör samt syfte och målgrupp. Relevanta strategier är att skapa en dramaturgi som tilltalar målgruppen och skapar spänning och intresse samt att det finns en interaktion mellan eventet och publiken.One of the most essential parts of the tourism industry's are events. It is an industry that is constantly evolving and growing. This means that the event is susceptible to trends and continually need to work to develop and create attraction to its visitors. It is of great importance to create attraction strategies to maintain the attractiveness of events and define what category of events to be planned. There are many different types of events, and in this study a public and non-public event will be studied. The study's aim is to contribute to the understanding of the attraction strategies used to attract visitors for Melodifestivalen and Årets Kock. By gaining greater understanding of the event's strategies accordingly to contribute to determine the similarities and differences between a public and non-public events attraction strategies. The study has a qualitative approach with a combination of inductive and deductive research approach, used in which the authors sought a deeper understanding and compared the data collected from previous research and theories. Data has been collected through semi-structured interviews and text analysis to also examine whether described strategies can be identified on social media and the Internet. The study concludes that it is important for event managers to define the category of the event, purpose and audience. Key strategies are to create an event dramaturgy that appeals to the target audience and create excitement and interest, and that there is an interaction between the event and the audience.
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Sapian, A. S. "How to create a brand for 3 steps? Building successful sales funnels in business." Thesis, Київський національний університет технологій та дизайну, 2019. https://er.knutd.edu.ua/handle/123456789/14356.
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Akers, Chelsie Lynn. "The Rise of Humor: Hollywood Increases Adult Centered Humor in Animated Children's Films." BYU ScholarsArchive, 2013. https://scholarsarchive.byu.edu/etd/3724.
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Children's animated films have held a lasting influence on their audiences since the rise of their popularity in the 1980s. As adults co-view such films with their children Hollywood has had to rewrite the formula for a successful animated children's film. This thesis argues that a main factor in audience expansion is adult humor. The results show that children's animated films from 2002-2013 are riddled with many instances of adult humor while earlier films from 1982-1993 use adult humor sparingly. It is clear that over the years the number of adult humor occurrences has consistently increased. Furthermore, this research shows that adult male roles consistently deliver the adult humor.
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Красій, А. В. "Особливості маркетингових комунікацій в освіті (на матеріалах Національного університету «Чернігівська політехніка»)." Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/25189.
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Красій, А. В. Особливості маркетингових комунікацій в освіті (на матеріалах Національного університету «Чернігівська політехніка») : випускна кваліфікаційна робота : 075 "Маркетинг" / А. В. Красій ; керівник роботи Т. А. Рябова ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. – Чернігів, 2021. – 67 с.У випускній кваліфікаційній роботі розглянуто питання організації та управління системою маркетингових комунікацій кафедри “Маркетингу, PRтехнологій та логістики” в Національному університеті «Чернігівська політехніка» Випускна кваліфікаційна робота містить такі розділи: - теоретичні засади сутності, змісту, функції та принципи побудови маркетингових комунікацій та специфіка розробки системи маркетингових комунікацій в просуванні освітніх послуг; - характеристика, напрямки та особливості організації чинної системи маркетингових комунікацій кафедри “Маркетингу, PR-технологій та логістики”; - шляхи удосконалення інструментів маркетингових комунікацій; У процесі роботи зроблено висновки та внесені пропозиції щодо удосконалення системи маркетингової комунікації кафедри “Маркетингу, PRтехнологій та логістики”.
In the final qualifying work the issues of organization and management of the marketing communications system of the Department of Marketing, PR-Technologies and Logistics at the National University "Chernihiv Polytechnic" are considered. The final qualifying work contains the following sections: - theoretical principles of the essence, content, functions and principles of construction of marketing communications of educational services; - characteristics, directions and features of the organization of the current system of marketing communications of the Department of "Marketing, PR-technologies and logistics"; - ways to improve the tools of marketing communications; In the course of the work conclusions were made and proposals were made to improve the system of marketing communication of the Department of "Marketing, PRtechnologies and logistics".
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Мельник, Юлія Миколаївна, Юлия Николаевна Мельник, Yuliia Mykolaivna Melnyk, Людмила Юріївна Сагер, Людмила Юрьевна Сагер, and Liudmyla Yuriivna Saher. "Проблеми класифікації маркетингових Інтернет-комунікацій." Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47477.
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Стрімкий розвиток сучасних комунікаційних технологій дозволяє сьогодні знайти і ефективно використовувати нові підходи до контакту та співпраці зі споживачами на якісно новому рівні.
Традиційні інструменти маркетингових комунікацій плавно трансформуються в Інтернет простір.
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Лєсная, Г. М. "Міжмовна омонімія у вивченні української мови як іноземної слов'янської." Thesis, Сумський державний університет, 2016. http://essuir.sumdu.edu.ua/handle/123456789/48434.
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Методика викладання української мови, яка порівняно
недавно вивчається як іноземна, має свої особливості в
залежності від того, в якій цільової аудиторії вона викладається.
Тут важливими чинниками є не тільки рідна мова учнів і країна
перебування, але й майбутня професія студентів. Адже вивчення
іноземної мови студентами технічних й гуманітарних напрямків
потребує різної методики.
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Похилько, Світлана Василівна, Светлана Васильевна Похилько, Svitlana Vasylivna Pokhylko, and A. Eremenko. "Using social media platforms to create and develop business projects." Thesis, Sumy State University, 2020. https://essuir.sumdu.edu.ua/handle/123456789/81045.
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Матеріал присвячений використанню соціальних медіа платформ для розвитку бізнес-проектів, оскільки соціальні мережі є фундаментальною складовою сучасного життя.Материал посвящен использованию социальных сетей для развития бизнес-проектов, поскольку социальные сети являются фундаментальной составляющей современной жизни.
The material is devoted to using social media platforms for development business projects as Social networks are a fundamental component of contemporary life.
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Delpanno, Greta. "Gender Marketing nella televisione advertising, canali tv e audience tra Italia e Stati Uniti a confronto." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2022. http://amslaurea.unibo.it/25130/.
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Premettendo che il dibattito sociale sulla parità di genere è in continua evoluzione e il concetto stesso di genere sta oggigiorno assumendo delle connotazioni differenti rispetto a un tempo, con il presente elaborato si ha intenzione di indagare dove e in che misura siano ancora presenti gli stereotipi di genere nella televisione.
Considerata la retorica attuale sull’importanza dell’individuo di esprimersi secondo le proprie scelte personali senza farsi influenzare da vecchi preconcetti sui ruoli di genere, spariranno dagli scaffali gli articoli con la scritta “da uomo” o “da donna” e i prodotti con un target di genere specifico? Sarà possibile in un futuro prossimo ripensare alle nozioni di mascolinità e di femminilità in termini di mercato?
Viene qui presentata una tesi di tipo comparativo sul gender marketing tra l’Italia e gli Stati Uniti che proprio per il tema molto attuale trattato e per il confronto tra i due stati, aspira a dare un apporto significativo al dibattito in merito. Una parte di questa ricerca è stata realizzata per due mesi nel campus di Chico della California State University, dove è stato possibile avere accesso ai materiali bibliografici in loco e un confronto diretto con gli esperti del settore.
Dopo una parte iniziale sul gender marketing (ovvero il marketing rivolto a uno specifico genere); ci si soffermerà sull’analisi di alcuni casi di studio che avverrà secondo tre metodi di indagine: analisi del palinsesto, studio della presenza social dei casi indagati e ricerche delle parole chiave su Google tramite i dati SEO (Search Optimitation Engine), che saranno spiegati ampiamente nell’elaborato.
Tramite lo studio dei canali televisivi selezionati e una serie di esempi sugli advertising più popolari nelle due nazioni prese a confronto si analizzerà l’impatto che questi prodotti hanno sul pubblico domandandosi se esistano ancora in televisione determinati prodotti promossi a livello pubblicitario per un genere o per un altro.
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Antunes, Miguel di Giovine Freire de Andrade. "Plano de marketing para o CES (Clube Exercício e Saúde)." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11419.
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Mestrado em MarketingO Plano de Marketing apresentado neste trabalho é para o ginásio CES (Clube Exercício e Saúde), localizado dentro da Universidade Lusófona de Humanidades e Tecnologias. O público-alvo é bastante abrangente e vai dos 18 aos 65 anos. Actualmente, a população é cada vez mais sedentária, e muita gente tem problemas de excesso de peso. Devido a isso, as pessoas têm-se preocupado mais com a activdade física. Nos últimos dez anos, tem-se assistido a um crescimento de ginásios e health clubs; apesar disso, a crise financeira existente em Portugal pode ser um entrave para algumas pessoas frequentarem os ginásios. Assim, o conceito de ginásio low-cost tem ganho bastantes adeptos ultimamente, pois alia bons serviços a preços reduzidos. O objectivo deste plano é tentar fazer uma análise completa desta área, tanto na vertente teórica, falando da importância do fitness e da actividade física, como na parte empírica, onde se descreve o ginásio. Para a empresa encontrar o rumo do sucesso, precisa de prestar um bom serviço e ter ofertas de qualidade. Para isso, é vital que haja uma boa comunicação, pois só assim conseguirá chamar mais clientes, e recursos humanos motivados, já que estes podem ajudar a que haja uma maior fidelização dos clientes.
The Marketing Plan presented in this work was made for the gym CES (Clube Exerício e Saúde), located inside the Universidade Lusófona de Humanidades e Tecnologias. Our target audience ranges widely between 18 to 65 year-old people. Nowadays, the population is increasingly sedentary, and many people struggle with being overweight. Because of that, people have been worrying more about their physical activity. In the last 10 years, we have observed an increase in the number of gyms and health clubs; in spite of that, the economic crisis in Portugal may be an obstacle for some people who want to go to gyms. Therefore, the concept of a low-cost gym has recently gained many followers, since it unites the advantages of great services with reduced prices. The main goal of this plan is to attempt a full analysis of this area, from a theoretical point of view, discussing the importance of fitness and physical activity, as well as the empirical section, where the gym is described. If a company wishes to find the route to success, it must provide good service and quality offers. In order to achieve that, it is vital to have great communication, as that is the only way to acquire more clients, and motivated human resources, since they can help to achieve greater loyalty from the clients.
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Колосниченко, Елена, Надежда Кудрявцева, and Татьяна Ющенко. "Исследование влияния ведической идеологии на формирование современного гардероба." Thesis, Київський національний університет технологій та дизайну, 2018. https://er.knutd.edu.ua/handle/123456789/10302.
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Целью работы является построение универсальной трансформируемой коллекции одежды с высокими эстетическими и эргономическими характеристиками, удовлетворяющими потребности целевой аудитории. В ходе исследования на основе методов аналогии и синтеза, формирования трендов, диффузной коммуникации и ведической идеологии, у потребительского сегмента выявлены актуальные виды эстетики и функции одежды, нуждающейся в универсализации. На основе литературно-аналитического метода и метода исторической аналогии найдены исходные художественно-композиционные данные для построения коллекции. На основе системно-структурного анализа индийского сари, разработаны новые способы трансформации одежды, подобраны материалы, отвечающие эргономическим, гигиеническим и функциональным требованиям проектируемых комплектов. Созданы блоки коллекции для решения поставленных задач.The results of a set of research methods to designing a collection of clothing are presented. The goal was to build a universal transformable collection of clothing with high aesthetic and ergonomic characteristics that meet the needs of the target audience. In the course of research based on the methods of analogy and synthesis, the formation of trends, diffuse communication and Vedic ideology in the consumer segment revealed the actual types of aesthetics and the function of clothing requiring universalization. On the basis of the literary-analytical method and historical analogy, the original artistic-compositional data were found for the construction of a collection. On the basis of the systematic analysis of the Indian Sari, new ways of transforming clothing have been developed. Materials are selected that meet the ergonomic, hygienic and functional requirements of the design clothes. Blocks of clothing collection are created to solve the tasks.
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Welker, Gisiele Michele. "Transversalidade nas ações da Educação Especial: a realidade dos Institutos Federais de Educação, Ciência e Tecnologia do Rio Grande do Sul." Universidade Federal de Santa Maria, 2016. http://repositorio.ufsm.br/handle/1/7243.
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The theme of inclusion is considered current, it is in constant improvement and it is extremely important to the educational context of the Special Education target audience. This study approaches the Master's Thesis on the theme - Transversality in the actions of the Special Education: the reality of the Federal Institutes of Education, Science and Technology of Rio Grande do Sul Brazil. The study has as general objective to know which are the transversalities and actions of Special Education in these Institutes. The methodological path corresponded to the application of a questionnaire by means the Google drive tool, a virtual service from Google that allows storage and file synchronization, via online, directed to the coordinators who work with inclusive actions of the Federal Institutes (FIs) investigated. The research was descriptive exploratory in data collection step and analytical qualitative in discussion of the results step. The data were analyzed from the theory of Content Analysis and revealed an initiated work in the field of inclusion which is being gradually carried out. Some campi are already accessible, but there is still a lack of professionals in the field. In addition, awareness and discussion among education professionals need to be effected continuously, allowing the expansion and development of educational transversalities that will serve as a framework of inclusion in FIs. It concludes that the transversalities, identified as practical relations in the educational routine in FIs, are at an early stage. The technical and scientific knowledge of education professionals on the inclusion area is determining the continuity of inclusive features actions, collaborating not only the necessary transversalities, but essentially and consequently on inclusion, learning and attendance of the target audience students of Special Education.A temática da inclusão é considerada atual, está em constante aperfeiçoamento e é de suma importância para o contexto educacional do público-alvo da Educação Especial. O presente estudo aborda a Dissertação de Mestrado com o tema - Transversalidade nas ações da Educação Especial: a realidade dos Institutos Federais de Educação, Ciência e Tecnologia do Rio Grande do Sul. O estudo tem como objetivo geral conhecer quais são as Transversalidades e ações da Educação Especial nesses Institutos. A trajetória metodológica correspondeu à aplicação de um questionário por meio da ferramenta Google drive, um serviço virtual do Google, que permite armazenamento e sincronização de arquivos, via online, direcionado aos coordenadores que trabalham com as ações inclusivas dos três Institutos Federais (IFs) investigados. A pesquisa foi do tipo exploratória descritiva na etapa de coleta de dados e qualitativa analítica na etapa da discussão dos resultados. Os dados coletados no campo de pesquisa foram analisados a partir da teoria de Análise de Conteúdo e revelaram um trabalho iniciado no campo da inclusão, que está sendo realizado gradativamente. Alguns campi já são acessíveis, mas ainda faltam profissionais na área. Além disso, a sensibilização e discussão entre os profissionais da educação precisam ser efetivadas de modo contínuo, permitindo a ampliação e o desenvolvimento das transversalidades educacionais que servirão como marco da inclusão nos IFs. Conclui-se que as transversalidades, apontadas como práticas de relações no cotidiano educacional nos IFs existem em uma fase inicial. O conhecimento técnico e científico dos profissionais da educação na área da inclusão é determinante na continuidade de ações de características inclusivas, colaborando não só nas transversalidades necessárias, mas essencialmente e consequentemente na inclusão, na aprendizagem e no atendimento dos estudantes público-alvo da educação especial.
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Silva, Junior Samuel Vinente da. "Política e organização pedagógica do serviço de atendimento educacional especializado em Manaus." Universidade Federal de São Carlos, 2017. https://repositorio.ufscar.br/handle/ufscar/9152.
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Conselho Nacional de Desenvolvimento Científico e Tecnológico (CNPq)
Fundação de Amparo à Pesquisa do Estado do Amazonas (FAPEAM)
Brazilian educational legislation has advanced in the sense of offering access to education to groups that were once excluded from school spaces. At the same time, the contemporary school is still structured to serve students with disabilities in education systems. Thus, the present study aimed to analyze the municipal policy of Special Education and the offered services to students that are Target Audience of Special Education (TASE) in the municipality of Manaus. This study has a descriptive-analytical delineation, of a qualitative approach, in which four teachers from the municipal public education system and a representative of the Special Education Management participated. The data were collected through semi-structured interview scripts and a Protocol for Documentary Analysis of Public Policies in Special Education. It was consulted data from the Brazilian Institute of Geography and Statistics (IBGE), the National Institute of Studies and Educational Research Anísio Teixeira (Inep) and the Municipal Secretariat of Education (Semed). The collected data in the interviews were analyzed by means of elaboration of categories, counting on the appreciation of three judges to guarantee the reliability of the analysis performed. In the process of categorization of the deriving data from the documentary analysis, aspects were listed on what is prescribed in official documents and what is legitimized in school routine. As results, it has been observed in recent years a boost in the number of TASE students in the municipal school network. It was verified that the referral of these students to multifunctional resource rooms and special classes is carried out by the Special Education Management, through the evaluation of a multidisciplinary staff of the Municipal Complex of Special Education. Participants indicated that there is a proposal for insertion of goals and strategies for the Specialized Educational Assistance (SEA) in political-pedagogical projects and that make curricular adaptations. The results point to a restructuring of the Special Education policy in the sense of presenting guidelines for the enrollment of these students, for the proposal of specialized services, as well as goals and strategies through the Municipal Education Plan. However, the question of the training of teachers who work with these students, the adequacy of spaces for SEA and the structuring of decent conditions for pedagogical work are presented as challenges to be overcome for the effectiveness of the proposal for school inclusion. It was verified a proposition for continuous training and implementation of multifunctional resource rooms for the expansion of SEA’s offer. Thus, the data showed the importance of the participation of the family, teachers, managers and other professionals of the school to the effectiveness of the school inclusion process. It is expected that, with this study, we can propose a re-dimensioning and evaluation of educational policies to promote the answers to the needs of the TASE students enrolled in the municipal public education network.
A legislação educacional brasileira avançou no sentido de oferecer o acesso à educação aos grupos que outrora foram excluídos dos espaços escolares. Ao mesmo tempo, a escola contemporânea ainda se estrutura para atender aos estudantes com deficiência nos sistemas de ensino. Dessa forma, o presente estudo objetivou analisar a política municipal de Educação Especial e os serviços ofertados aos estudantes Público Alvo da Educação Especial (PAEE) no município de Manaus. Este estudo possui um delineamento descritivo-analítico, de abordagem qualitativa, do qual participaram quatro professores da rede pública municipal de ensino e um representante da Gerência de Educação Especial. Os dados foram coletados por meio de roteiros semiestruturados de entrevista e de um Protocolo para Análise Documental de Políticas Públicas em Educação Especial. Foram consultados dados do Instituto Brasileiro de Geografia e Estatística (IBGE), do Instituto Nacional de Estudos e Pesquisas Educacionais Anísio Teixeira (Inep) e da Secretaria Municipal de Educação (Semed). Os dados coletados nas entrevistas foram analisados por meio de elaboração de categorias, contando com apreciação de três juízes para a garantia da fidedignidade da análise realizada. No processo de categorização dos dados oriundos da análise documental foram elencados aspectos sobre o que é prescrito nos documentos oficiais e o que se legitima no cotidiano escolar. Como resultados, observou-se nos últimos anos um crescimento do quantitativo de estudantes PAEE na rede pública municipal de ensino. Verificou-se que o encaminhamento desses estudantes às salas de recursos multifuncionais e classes especiais é realizado pela Gerência de Educação Especial, por meio de avaliação de uma equipe multidisciplinar do Complexo Municipal de Educação Especial. Os participantes sinalizaram que há uma proposta de inserção de metas e estratégias para o Atendimento Educacional Especializado (AEE) nos projetos político-pedagógicos e que realizam adaptações curriculares. Os resultados apontam uma reestruturação da política de Educação Especial no sentido de apresentação de diretrizes para a matrícula desses estudantes, para a proposição de serviços especializados, bem como metas e estratégias por meio do Plano Municipal de Educação. Entretanto, a questão da formação dos professores que atuam com esses escolares, a adequação dos espaços para o AEE e a estruturação de condições dignas para o trabalho pedagógico apresentam-se como desafios a serem superados para a efetivação da proposta de inclusão escolar. Verificou-se uma proposição de formação continuada e implantação de salas de recursos multifuncionais para a expansão da oferta do AEE. Assim sendo, os dados sinalizaram a importância da participação da família, dos professores, gestores e demais profissionais da escola para a efetivação do processo de inclusão escolar. Espera-se que com esse estudo possamos propor redimensionamento e avaliação das políticas educacionais para a promoção de respostas às necessidades dos estudantes PAEE matriculados na rede pública municipal de ensino.
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Sedlák, Radoslav. "Marketingová komunikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416770.
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The diploma thesis deals with the marketing communication of the e-commerce selling food and needs for dogs. The thesis is based on the theoretical knowledge on which the analysis is based. Data from the analysis is then processed and interpreted in order to make communication with the target group more efficient and increase the return on investments inserted into individual communication channels.
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Герасимяк, Н. В., and Д. В. Лук'яненко. "SMM – перспективний напрямок Інтернет-маркетингу." Thesis, Ткачов О.О, 2016. http://essuir.sumdu.edu.ua/handle/123456789/47142.
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На даний момент інтернет-маркетинг – це одна зі сфер маркетингу, що найбільш динамічно розвивається. Причиною цього є постійне збільшення кількості користувачів та залучення сфери бізнесу. За статистикою «Internet Live Star» у 2016 році – 46,1% людей у світі є користувачами Інтернету [4]. Тому використання такого каналу є одним із найефективніших сьогодні. Самими популярними засобами Інтерент-маркетингу є: веб-аналітика, контекстна реклама, SEO-оптимізація, контент-маркетинг, e-mail-маркетинг та SMM.
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Vitorino, Stephânia Cottorello [UNESP]. "A avaliação como elemento de inclusão do aluno com deficiência intelectual na escola pública." Universidade Estadual Paulista (UNESP), 2016. http://hdl.handle.net/11449/143971.
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O propósito central desta tese de doutorado foi investigar como vem sendo realizada a avaliação da aprendizagem, dentro de um contexto de “escola para todos”, fazendo uma análise dos processos avaliativos que permeiam a educação dos alunos público alvo da educação especial (P.A.E.E), mais especificamente aqueles com Deficiência Intelectual. O principal objetivo foi desvelar a percepção que as professoras das salas comuns e das salas de recurso da rede municipal do interior paulista têm a respeito da avaliação como instrumento norteador de seu trabalho pedagógico, bem como as práticas de avaliação que vem desenvolvendo e as condições efetivas para uma prática mais formativa no cotidiano escolar. O estudo concentrou-se nas disciplinas de Língua Portuguesa e Matemática, nas classes do fundamental I, em duas escolas do Município do interior paulista, selecionadas como inclusivas por ter em seu quadro professores habilitados. O referencial teórico utilizado partiu de um levantamento em banco de teses e dissertações sobre o tema em questão, artigos científicos e também pesquisa bibliográfica. A opção metodológica foi pela abordagem qualitativa, envolvendo análise documental, observação dos processos avaliativos nas salas de recurso e questionários, utilizados para obter registros escritos dos professores das salas regulares e dos especialistas das salas de recurso. A análise documental incluiu análise dos documentos emanados dos órgãos superiores e dos documentos produzidos no interior da escola, em particular o projeto político pedagógico e os portfólios. Dentre os resultados apontados pela pesquisa destaca-se que a avaliação da aprendizagem com o aluno público alvo da educação especial, com deficiência intelectual, no interior da escola, precisa ser reconfigurada dentro de parâmetros flexíveis, com adaptação de conteúdos e instrumentos diversificados. Percebeu-se que quando houve avaliação mediada pela professora os alunos demonstraram maior compreensão e reflexão. O instrumento de avaliação “portfólio” conseguiu fornecer informações relevantes sobre o desenvolvimento dos alunos e levar a reflexões contínuas, no sentido de acompanhar a trajetória do aluno tornando-se um instrumento valioso no processo de avaliação formativa e aprendizagem com os alunos público alvo da educação especial, porém com necessidade de oferecer formação às professoras, sobre a elaboração e a organização do instrumento. Os resultados indicam que existe realmente um descompasso do que é proposto em uma escola inclusiva e uma educação efetiva, o que tem impossibilitado o real desenvolvimento dos alunos P.A.E.E., dentro das reais possibilidades concretas de seu desenvolvimento.
The main intention of this thesis was to investigate how the evaluation of learning has been performed in the context of education for all, intended analyzing the evaluation process of students’ target group of special education, particularly those with intellectual deficiency. The central objective was to unveil the of teacher’s regular classes and specialist teachers of the resource classes perceptions about assessment as a guiding instrument in their teaching work, as well the assessment practices they used and the effective institutional conditions that allow a more formative assessment in the school routine. The subjects studied were Portuguese Language and Mathematic, in classes of two elementary schools in a small city of the State of São Paulo, selected as inclusive schools for having qualified teachers. The theory framework was drawn from relevant revision of the literature the area of evaluation and assessment of disadvantage students. The option was for a qualitative study involving documental analysis, observation of assessment process at the resource classes and questionnaires, applied to teacher’s regular classes and specialist teachers of the resource classes. The documental analysis included analysis of the official’s documents from government and schools documents as the political pedagogic project and the portfolios. The results indicated that the learning assessment of the students’ target group of special education, particularly students with intellectual deficiency, need to be reconstructed with more flexible patterns, providing subject matter and assessment instruments adaptation to diversity students. The results indicate that the use of “intervene assessment” improve student’s comprehension and reflection; the portfolio provide relevant information about student’s development and stimulate teacher’s continuing reflections, allowing them to monitoring students’ development, becoming a valuable instrument in the formative process of evaluation with the students’ target group of special education. But it will be necessary to offer training to the teachers on portfolio development and organization. The results indicate that there really is a mismatch between the evaluation process proposed for an inclusive school and the actual practice of assessment at school, which has been prevented the real development of the students’ target group of special education.
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Santos, Luciana Stoppa dos. "Comparação de características familiares de crianças público alvo da educação especial com diferentes faixas etárias." Universidade Federal de São Carlos, 2014. https://repositorio.ufscar.br/handle/ufscar/3175.
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Previous issue date: 2014-02-25Financiadora de Estudos e Projetos
This study aimed to investigate the impact of family variables in the development cycle of a child PAEE over time. 45 fathers or mothers of special education target audience children participated in the survey, aged from one to ten years attending early stimulation, specialized education and / or the regular school services. Data collection took place at the place of parental preference or inside the institutions. To obtain the information, the participants were divided by age composing the following groups: G1 - parents of children from zero to three years old, G2 - parents of children from three to six years old and G3 - parents of children from six to ten years old. Participants responded to the following instruments: ( a) semi-structured interviews , ( b ) Resources and Stress Brief Questionnaire, ( c ) Questionnaire on the needs of families - QNF (d ) EC- Home Inventory , ( e) Scale of family empowerment , ( f ) Inventory of resources of the family environment ( RAF ) and ( g ) Social Support Questionnaire ( QSS ) . Data from each group were analyzed separately, for the interview data were used descriptive analyzes and for the standardized instruments data were estimated averages and standard deviations. To compare the data of the three groups was used the ANOVA test and to relate the family variables the Pearson correlation test was applied. The results demonstrated that parents from G1 showed higher levels of stress when compared with parents from G2 and G3 and G2 and G3 parents were more empowered than parents from G1. Higher the level of stress in families of the three groups, higher the needs in different levels, and higher levels of stress also undermined quality and quantity of stimulation offered. Relative to social support, the most mentioned people acting as supporters were the parents and the spouse and the G3 was the group that had the highest average number of people who offered support in different situations. Regarding qualitative data, the majority of parents reported that their children attended early stimulation services and highlighted the relevance of this assistance for the children development. It was also noted that parents had an intense interest in daily care routine and monitoring children in the specialized assistance. Only a few participants reported that other family members assisted in daily care, pointing that the majority only participate playing or cosseting the children. Finally, parents from G1, G2 and G3 groups showed responses that indicate the importance of support / specific support (emotional, informational) for themselves and for other family members.
Este estudo teve como objetivo investigar o impacto de variáveis familiares no ciclo de desenvolvimento de uma criança PAEE ao longo do tempo. Participaram da pesquisa 45 pais ou mães de crianças PAEE, na faixa etária de zero a dez anos de idade que frequentavam serviços de estimulação precoce, atendimento educacional especializado e/ou as escolas comuns. A coleta de dados aconteceu no local de preferência dos pais ou nas dependências das instituições. Para obtenção das informações, os participantes foram divididos por faixa etária compondo os seguintes grupos: G1- pais de crianças de zero a três anos, G2- pais de crianças de três a seis anos e G3- pais crianças de seis a dez anos. Os participantes responderam aos seguintes instrumentos: (a) roteiro de entrevista semiestruturada; (b) Questionário de recursos e estresse na forma resumida; (c) Questionário sobre as necessidades das famílias QNF; (d) Inventário EC-Home, (e) Escala de empoderamento familiar, (f) Inventário de recursos do ambiente familiar (RAF) e (g) Questionário de Suporte Social (QSS). Os dados de cada grupo foram analisados separadamente, sendo que para os dados das entrevistas foram realizadas análises descritivas e para os dados dos instrumentos padronizados foram calculadas médias e desvio padrão. Para comparar os dados dos três grupos foi utilizado o teste ANOVA e para relacionar as variáveis familiares foi aplicado o teste de correlação de Pearson. Os resultados demonstraram que os pais do G1 apresentaram maiores níveis de estresse, quando comparados com os pais do G2 e G3 e que os pais do G2 e do G3 mostraram-se mais empoderados que os pais do G1. Quanto maior o nível de estresse nas famílias dos três grupos, maiores as necessidades em diferentes níveis, e maiores níveis de estresse também prejudicavam qualidade e a quantidade da estimulação oferecida. Com relação ao suporte social, as pessoas mais mencionadas como oferecedoras de suporte foram os pais e o cônjuge e o G3 foi o grupo que apresentou maior média de pessoas que oferecia suporte nas diferentes situações. Quanto aos dados qualitativos, a maioria dos pais relatou que os seus filhos frequentavam serviços de estimulação precoce e ressaltaram a relevância destes atendimentos para o desenvolvimento dos filhos. Foi observado também que os genitores tinham uma intensa participação na rotina de cuidados diários e no acompanhamento deles nos atendimentos especializados. Apenas alguns participantes relataram que os outros membros da família auxiliavam nos cuidados diários, sendo que a maioria participa apenas brincando ou mimando as crianças. Por fim, os pais do G1, do G2 e do G3 apresentaram respostas que apontam para a importância de apoios/suportes específicos (emocional, de informação) para si e para outros membros da família.
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Канівець, І. В. "Цифровий маркетинг сфери послуг." Master's thesis, Сумський державний університет, 2019. http://essuir.sumdu.edu.ua/handle/123456789/75959.
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Актуальність теми магістерської роботи обумовлена загостренням проблем просування товарів, що пов'язані з посиленням конкуренції на товарних ринках, конкуренції з боку іноземних, вітчизняних, а також з боку численних дрібних підприємств. У свою чергу розвиток Інтернету, спричинив руйнування кордонів у торгівлі. У зв'язку з цим все більша кількість компаній витрачають свої кошти на вивчення цифрового маркетингу з метою більшого охоплення потенційних клієнтів.
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Dahlberg, Rikard. "How the Promotional Art for Halo 4 and Mass Effect 2 Communicates Gameplay : An analysis of how the art style in promotional art for Halo 4 and Mass Effect 2 communicates the respective gameplay to the target audience." Thesis, Uppsala universitet, Institutionen för speldesign, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-226509.
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The thesis presents an analytic work of the MDA-framework and the promotional art of Halo 4 and Mass Effect 2 and how the two areas correlate with each other. The aim for the thesis is to investigate how the art style of the promotional art uses the elements of art to communicate the different gameplay of Halo 4 and Mass Effect 2, both set in a science fiction world, to their respective audiences in order to find how the elements of art can help to emphasize communication of gameplay information to the audience. This is reached by analyzing the gameplay of both games with the help of the MDA-framework by Hunicke, LeBlanc and Zubek enabling the analyses to reach a more comprehensive breakdown of the games. The analyses of the promotional artwork for both games are weighed against categories in the elements of art, the reason to find a more comprehensive breakdown of the promotional art. The data from both analyses are later compared with each other to find how the elements of art communicate information of the gameplay to the audience. In addition, it presents what categories of the elements of art in this analysis seems to be the most common for communicating gameplay information of the chosen promotional artworks. The conclusion is that the use of elements of art in promotional art in Halo 4 and Mass Effect 2 seems to carry more information that communicates to the audience than what might be the first to meet the eye. This leads to an understanding that the analysis of a broader sample size of promotional art from the games can open an opportunity of a better understanding how the use of elements of art in promotional art can communicate gameplay to the audience. Additionally this could also be applied to a larger range of games in order to find how different genres use the elements of art to communicate to their respective audience.
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Сябро, Сергій Миколайович. "Вдосконалення маркетингової стратегії функціонування підприємства." Магістерська робота, Київський національний університет технологій та дизайну, 2021. https://er.knutd.edu.ua/handle/123456789/19474.
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Дипломну магістерську роботу присвячено вивченню тeopeтичних ocнoв дослідження маркетингових стратегій в умовах діджиталізації. Проведене комплексне дослідження ринку кондитерських виробів в Україні та визначено передумови і перспективи розвитку вітчизняних кондитерських компаній. Проаналізовано економічну і маркетингову діяльність ПрАТ "Монделіс Україна" в сучасних умовах. Ідентифіковано сильні та слабкі сторони ПрАТ "Монделіс Україна". Розглянути напрями вдосконалення маркетингової стратегії ПрАТ "Монделіс Україна" в умовах діджиталізації та соціально-економічних перетворень внаслідок пандемії COVID-19. Завдяки використанню методів машинного навчання проведено тестування дитячого контенту торгової марки Барні у соціальних мережах. Оцінено ефективність залучення користувачів за допомогою цифрових каналів.Дипломная магистерская работа посвящена изучению теоретических основ исследований маркетинговых стратегий в условиях диджитализации. Проведено комплексное исследование рынка кондитерских изделий в Украине и определены предпосылки и перспективы развития отечественных кондитерских компаний. Проанализирована экономическая и маркетинговая деятельность ЧАО "Монделис Украина" в современных условиях. Идентифицированы сильные и слабые стороны ЧАО "Монделис Украина". Рассмотрены направления усовершенствования маркетинговой стратегии ЧАО "Монделис Украина" в условиях диджитализации и социально-экономических преобразований в результате пандемии COVID-19. Благодаря использованию методов машинного обучения проведено тестирование детского контента торговой марки Барни в социальных сетях. Оценена эффективность привлечения пользователей с помощью цифровых каналов.
The master's thesis is devoted to the study of the theoretical foundations of the study of marketing strategies in the context of digitalization. A comprehensive study of the confectionery market in Ukraine was conducted and the prerequisites and prospects for the development of domestic confectionery companies were identified. The economic and marketing activities of PJSC "Mondelis Ukraine" in modern conditions are analyzed. The strengths and weaknesses of PJSC Mondelis Ukraine have been identified. To consider the directions of improving the marketing strategy of PJSC "Mondelis Ukraine" in the context of digitalization and socio-economic transformations due to the COVID-19 pandemic. Thanks to the use of machine learning methods, children's content of the Barney brand was tested on social networks. The effectiveness of attracting users through digital channels is evaluated.
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Seffo, Izla, Rebecca Einarsson, and Lejla Kurtovic. "NÄR MEDIABRUSET TAR ÖVER : Hur en butik kan använda sig av gerillamarknadsföring." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13033.
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Titel: När mediabruset tar över- Hur en butik kan använda sig av gerillamarknadsföring Kurs: 2FE07E Examensarbete i företagsekonomi, Kandidatuppsats 15hp, VT2011 Författare: Rebecca Einarsson, Lejla Kurtovic och Izla Seffo Handledare: Martin Amsteus Examinator: Frederic Bill Nyckelord: Gerillamarknadsföring, Generation Y, Målgruppsanalys, Attityder, Varumärke:företagsidentitet och företagsimage, Varumärkeskännedom. Syfte: Att skapa kunskap rörande hur en butik kan marknadsföra sig mot Generation Y med hjälp av gerillamarknadsföring. Metod: Studien är av kvalitativ karaktär med ett induktivt angreppssätt. Det är även en fallstudie och primärdata samlades först in genom en djupgående intervju med fallföretaget, därefter utfördes en målgruppsanalys genom en fokusgrupp samt enkät. Empiri: Det empiriska kapitlet påbörjas med en presentation av Rut m.fl. som följs av en intervju där målgruppen definierades till Generation Y. Utefter intervjun utformades en målgrupssanalys genom en fokusgrupp och enkät. Teori: De teorier som presenteras har härletts av det empiriska materialet och är relevant för de ämnen som tagits upp. Kapitlet behandlar målgruppsanalys, Generation Y, Varumärke:företagsidentitet och företagsimage,varumärkeskännedom samt gerillamarknadsföring. Avslutning: Studiens slutsatser är att gerillamarknadsföring är användbar då den är kostnadseffektiv, tilltalar Generation Y, ökar varumärkeskännedom och igenkänningsfaktorn samt kan skapa Buzz vilket kan leda till Word-of-mouth. Vidare forskning: Förslag till vidare forskning skulle kunna vara att studera ämnet mer ingående och skapa vetenskapligt material då gerillamarknadsföring är ett relativt outforskat område. Det skulle även vara intressant att mäta responsen till gerillamarknadsföring, speciellt de förslag som resulterat från denna studie.When the media noise is taking over – How a store can make use of Guerrilla marketing Authors: Rebecca Einarsson • Lejla Kurtovic • Izla Seffo Tutor: Martin Amsteus Examiner: Frederic Bill 2FE07E Bachelor thesis in Business administration • Marketing programme School of Business and Economics atLinneaus University in Växjö • Spring 2011 Keywords: Guerrilla marketing • Generation Y • Target audience analysis • Attitudes • Brand: corporate identity and corporate image • Brand recognition Traditional marketing has been caught in a vicious circle. People have limited attention and are also limited by money, which means that consumers cannot pay attention to all advertising or buy everything. As companies invest more money on advertising it results in even more messages for people to take in and then it may be difficult for the company to get through the "noise". The consumers also tend to build up defenses against these types of traditional messages and actively avoid it, which do not make it easier for today's marketers so therefore marketers must simply find new ways to catch their attention. The purpose of this thesis is to generate knowledge regarding how a store can advertise to Generation Y by means of Guerrilla marketing. The research undertakes a qualitative data collection. Primarily a case study was undertaken and primary data for the main study was collected through an in-depth interview with the case business, and thereafter through a focus group and a survey that were based on an target audience analysis in order to understand the target audience, which in this study is limited to Generation Y. Secondary data was collected from academic literature, scientific articles, dissertations and webpages. The theories that are researched are derived from the topics that arose from the empirical data. The findings and conclusion of the study is that Guerrilla marketing is cost-efficient, more appealing to Generation Y, enables a dialogue with the customers, increases brand recognition and recognition factor in general, but mostly it can create Buzz which can turn into Word-of-mouth communication. Guerrilla marketing is a relatively unexplored field and suggestions for further research would be to study the subject more profoundly and to create more scientific material in general. It would also be of interest to measure the response to guerilla marketing and especially to test the Guerrilla marketing suggestions that have resulted from this study on Generation Y.
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Botes, Marina. "The public diplomacy of the United States of America in the war on terror." Diss., Pretoria : [s.n.], 2007. http://upetd.up.ac.za/thesis/available/etd-11192007-141127.
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Medeiros, Nilza Renata de [UNESP]. "Percurso escolar de alunos público alvo da educação especial do ensino fundamental ao médio." Universidade Estadual Paulista (UNESP), 2016. http://hdl.handle.net/11449/143883.
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O objetivo desta pesquisa foi analisar o percurso escolar de alunos identificados como público-alvo da educação especial do ensino fundamental e médio oriundos da rede municipal e estadual de uma cidade de porte médio do interior paulista, bem como verificar como estavam sendo conduzidas as políticas públicas de educação especial nessas duas redes. Tratou-se de uma pesquisa qualitativa realizando-se análise documental das fichas de Cadastro da Gestão Dinâmica da Administração Escolar - GDAE de 55 alunos público- alvo da educação especial - PAEE, advindos de uma pesquisa anterior, traçando-se um panorama da situação escolar dos mesmos nos anos de 2004 e 2014. Também lançou-se mão de entrevista semiestruturada por permitir uma conversa direta com a pesquisadora possibilitando-a intuir ideias sobre como esses alunos interpretam a sua trajetória de vida escolar. Fizeram parte deste estudo 8 alunos e os dados coletados nas entrevistas foram organizados nas seguintes categorias: serviços de apoio pedagógico especializado; professoras de educação especial; dificuldades escolares; relacionamentos com os colegas da escola; cotidiano fora da escola e perspectivas futuras. Os resultados mostraram que os alunos receberam serviços da educação especial na rede municipal durante todo o período que frequentaram o ensino fundamental nessa rede, o que não aconteceu no ensino médio. Avaliaram que os serviços de educação especial que receberam na rede municipal contribuíram em seus percursos escolares, rememorando das professoras de educação especial principalmente, no que diz respeito às suas aprendizagens de leitura e escrita e no acolhimento. Os resultados mostraram ainda que eles tiveram boas experiências de amizade com os colegas de escola e também se lembraram de episódios não agradáveis como zombaria de alguns colegas que percebiam as suas dificuldades. Falaram das reações e sentimentos que tiveram ao mudarem de escola devido à passagem do ensino fundamental para o médio e uns não gostaram por não ter mais os colegas de antes e tudo ser novo para eles e outros se sentiram surpresos ao encontrarem com colegas antigos que foram estudar nessa escola e se encontravam em série mais adiantada. Sobre seus cotidianos fora da escola, os resultados mostraram que possuem compromissos e responsabilidades de jovens que estão na adolescência e outros já entrando na vida adulta. Eles possuem sonhos e idealizam um futuro visando continuar os estudos e/ou terem um trabalho. Contaram suas perspectivas futuras com seriedade, alegria e entusiasmo. Esperamos que esta pesquisa contribua para aprofundar as reflexões acerca das políticas públicas de educação especial não somente no âmbito acadêmico científico, mas também na atuação dos profissionais que compõe as equipes de educação especial, bem como a importância de escutar os alunos e verificar o que eles têm a dizer sobre seus percursos escolares.
The goal of this research was to analyze the education path of students of primary and secondary school from the municipal and state networks identified as the target audience of Special Education in a medium size inland city from São Paulo State, as well as to verify the way special education public policies were conducted in both networks. It was a qualitative research based on document analysis of files from the Register of School Administration Dynamic Management (Cadastro da Gestão Dinâmica da Administração Escolar – GDAE). They referred to 55 students who belonged to the target audience of special education (PAEE) and had participated in a previous research, giving an overview of these students’ school situation in the years 2004 and 2014. We also used a semi-structured interview, allowing a direct conversation with the researcher and enabling her to intuit ideas about how these students interpret their school life trajectory. Eight students participated in the research. The data collected during the interviews was organized in the following categories: specialized pedagogical support services; special education teachers; school difficulties, relationships with classmates; daily life outside school and future perspectives. The results revealed that the students received special education services in the municipal network during the whole period they attended primary school in that network. The same did not happen in high school. According to their evaluation, the special education services they received in the municipal network contributed to their education path. Their memory of special education teachers regards mostly their reading and writing learning, as well as reception. Results also showed that they had good experiences of friendship with classmates. They also recalled unpleasant episodes of mockery from some colleagues who noticed their difficulties. They talked about reactions and feelings they experienced changing schools due to the transition from primary to secondary school. Some of them did not enjoy it, because they lost the usual colleagues and because everything was new to them. Others were surprised by meeting former colleagues who had gone to that school before them and were now in a more advanced class. Regarding their daily life outside school, results showed that they have appointments and responsibilities typical of teenagers and youngsters who are entering adulthood. They have dreams and idealize their future aiming at continuing their studies and/or having a job. They talked about their future perspective with seriousness, joy and enthusiasm. We hope this research may contribute to deepen the reflections on special education public policies, not only in the academic context but also regarding the performance of the professionals who integrate special education teams, as well as the importance to listen to the students and check what they have to say about their school path.
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Misiukonytė, Lina. "Nevyriausybinių organizacijų ryšių su visuomene organizavimo principai ir priemonės." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110615_114631-19680.
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Magistrantūros studijų baigiamasis darbas, 48 puslapių, 11 paveikslai, 12 lentelės, 38 literatūros šaltiniai, 4 priedai, lietuvių kalba.
Tyrimo objektas – NVO ryšiai su visuomene.
Tyrimo tikslas – pagrįsti nevyriausybinių organizacijų ryšių su visuomene organizavimo modelį.
Tyrimo uždaviniai:
1) Išnagrinėti ryšių su visuomene teorinius dėsningumus.
2) Ištirti ir įvertinti ryšių su visuomene organizavimo būklę vietos veiklos grupėje „Lamatos žemė“ ir Lietuvos kaimo turizmo asociacijoje.
3) Identifikuoti NVO ryšių su visuomene organizavimo principus ir priemones bei aprašyti jų ypatumus.
Tyrimo metodai: mokslinės literatūros analizės, anketinės apklausos, dokumentų analizės ir sintezės, loginės analizės, indukcijos ir dedukcijos, palyginimo ir grafinio modeliavimo metodai.
Tyrimo rezultatai:
• pirmojoje darbo dalyje, nagrinėjama užsienio bei Lietuvos autorių mokslinė literatūra, padedanti atskleisti ryšių su visuomene sampratą, prasmę bei funkcijas nevyriausybinėse organizacijose;
• antrojoje darbo dalyje atliktas vietos veiklos grupės „Lamatos žemė“ ir Lietuvos kaimo turizmo asociacijos ryšių su visuomene veiklos organizavimo empirinis tyrimas išanalizuotos taikomos priemonės;
• trečiojoje darbo dalyje pateiktas nevyriausybinių organizacijų ryšių su visuomene organizavimo modelis, apibrėžti pagrindiniai principai;
Darbe daromos išvados, kad nevyriausybinėse organizacijose ryšių su visuomene funkcija yra tik viena iš įvaizdžio formavimo funkcijų, ne dažnai yra horizontali... [toliau žr. visą tekstą]Final work of University Postgraduate Studies, 48 pages, 11 figures, 12 tables, 38 references, 4 appendixes, in the Lithuanian language. Research object – public relations in non-govermental organizations. Research aim – to provide the model for organization of public relations in non-govermental organization. Objectives of the research: • to analyze consistent pattern of public relations; • to analyze and evaluate the state of public relations organization in Local action group „Lamatos žemė“ and association of rural turism in Lithuania; • to identify the principles and tools of public relations in the non-govermental organization and to discribe their characteristics. Methods of research – analysis and synthesis of scientific literature and documents, induction and deduction, questionnaire, logical analysis, comparative and graphical representation methods. Research results: • The first part analyzes scientific literature by foreign and Lithuanian authors, that helps to disclose conception, meaning and functions of public relations in non-govermental organizations. • The second part conducts an empirical investigation of public relations practice in Local action group „Lamatos žemė“ and association of rural turism in Lithuania, analyses the applied measures. • The third part presents the model of public relations organization in non-govermental organizations and defines the basic principles. In conclusion, the function of public relations is one of image formation... [to full text]
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Tichá, Lenka. "Komunikácia značky Kotex." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4877.
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The objective of my diploma thesis is a complex analysis of communication strategy of Kotex brand, which was introduced in 2003, after a general relaunch. According to gained information I evaluate effectiveness of the selected communication tools by achieving marketing goals over a specified period of time. This thesis should confirm the suitability of the marketing mix applied for KOTEX brand in specific environment of feminine hygiene market considering the limited budget and target audience specification. Practical contribution of this thesis is passing judgment on suitability of selected communication strategy and also recommendation of another new as well as a recommendation of new and proper activities which would be possible to bring to life.
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Кубліцька, О. В. "Відкриття та розробка стратегії просування інтернет-магазину з продажу декоративної косметики." Thesis, Чернігів, 2020. http://ir.stu.cn.ua/123456789/21661.
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Кубліцька, О. В. Відкриття та розробка стратегії просування інтернет-магазину з продажу декоративної косметики: магістерська робота : 076 Підприємництво, торгівля та біржова діяльність / О. В. Кубліцька ; керівник роботи Соломаха І. В. ; Національний університет «Чернігівська політехніка», кафедра підприємництва і торгівлі. – Чернігів, 2020. – 109 с.У роботі представлено детальний аналіз ринку електронної торгівлі в Україні. Визначені основні проблеми та перспективи розвитку галуззі. Визначено динаміку розвитку електронної торгівлі в Україні. Визначено особливості відкриття інтернет-магазину з продажу декоративної косметики. Розглянуто стратегічне просування інтернет-магазину. Розглянуто основні інструменти стратегії просування інтернет-магазину. Кваліфікаційна робота містить детальний аналіз ринку декоративної косметики України. Визначено динаміку виробництва декоративної косметики в Україні. Визначено основних конкурентів та переваги та недоліки їх інтернет-магазинів. Наведено результати досліджень потенційної цільової аудиторії. Визначено основні причини, що можуть змусити покупців відмовитися від здійснення купівлі товару. Здійснено оцінку конкурентоспроможності потенційних постачальників декоративної косметики. Розглянуто порядок створення та відкриття інтернет-магазину з продажу декоративної косметики. Розроблено асортимент інтернет-магазину з продажу декоративної косметики. Розроблено проект інтернет-магазину продажу декоративної косметики. Розроблено логотип інтернет-магазину. Розроблено стратегію просування інтернет-магазину. Розроблено порядок використання інструментів стратегії просування. У відповідності з ним розроблено висновки та пропозиції для покращення роботи підприємства.
The paper presents a detailed analysis of the e-commerce market in Ukraine. The main problems and perspectives of the development of the industry are identified. The dynamics of e-commerce development in Ukraine is determined. The peculiarities of opening an online store for decorative cosmetics sales is determined. The strategic promotion of the online store is considered. The main tools of the online store promotion strategy are considered. The qualifying work contains a detailed analysis of the decorative cosmetics market in Ukraine. The dynamics of production of decorative cosmetics in Ukraine is determined. The main competitors and the advantages and disadvantages of their online stores are identified. The results of research of potential target audience are given. The main reasons that can force buyers to refuse to purchase goods are identified. The competitiveness of potential suppliers of decorative cosmetics has been assessed. The order of creation and opening of the online store for decorative cosmetics sales is considered. An assortment of an online store for decorative cosmetics sales is developed. The project of the online store for decorative cosmetics sales is developed. The logo of the online store has been developed.An online store promotion strategy is developed. The procedure for using the tools of the promotion strategy has been developed. In accordance with it, conclusions and proposals for improving the operations of the enterprise are developed.
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Fermelin, Rolly. ""Vi finns till för alla i Sverige" : En visuell analys av den konstruerade målgruppen i Systembolagets antilangningskampanjfilmer." Thesis, Södertörns högskola, Svenska, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-43736.
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Denna studie ämnar undersöka hur Systembolaget väljer att konstruera målgruppen i reklamfilmer för deras antilangningskampanj. Systembolaget har inte en uttalad begränsad målgrupp, utan deras målgrupp är den svenska befolkningen. Syftet med denna studie är att genom att studera de semiotiska resurserna ta reda på om Systembolaget, som de beskriver själva ”finns till för alla”, i reklamfilmerna för deras antilangningskampanj eller om det går att finna en begränsad målgrupp. För att besvara syftet med denna studie lyder forskningsfrågorna följande: vilken målgrupp konstruerar Systembolagets i deras reklamfilmer genom sina val av semiotiska resurser? Och stämmer denna målgrupp överens med deras samhällsansvar? Materialet för studien består av tio av Systembolagets reklamfilmer för deras antilangningskampanj mellan åren 2009 och 2020. För att analysera detta material har en visuell analys med en grund inom det sociosemiotiska fältet tillämpats. Iden visuella analysen studeras de semiotiska resurserna genre, scener och kameravinklar; karaktärer och miljö samt språk och värderingar. Resultatet av studien visar att det går att finna en begränsad målgrupp i reklamfilmerna. En tydlig avsaknad av mångfald gällande klass och kön hittas i Systembolagets reklamfilmer med antilangningsfokus. Nästintill alla karaktärer i samtliga filmer består av vita personer samtidigt som nästan alla miljöer visar ett medelklasshem. I de fall där icke-vita karaktärer förekommer är det de vita karaktärerna som innehar de framträdande rollerna.
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Svensson, Rasmus. "Biopolis : Ett Spelprojekt om Klimat- och Beteendeförändring." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik, konst och samhälle, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-86537.
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Klimatförändring är något som sker naturligt på vår planet. Vad man dock har upptäckt under de senaste 100 åren, är att vi människor har påskyndat denna process och därmed satt planetens naturliga cykel ur balans. Forskare förutspår drastiska förändringar i framtiden. Torka och begränsad åtkomst till dricksvatten. Höjning av havsnivån. Extremaväder. M.m. Ändå händer det inte så mycket som man tycker att det borde göra. En förändring måste ske. Så vad kan jag, som grafisk designer, göra för världen? Ett av de stora problemen inom detta ämne är attdetta är något man inte vill tala om i samhället. Det är ett tungt ämne och det är förståeligt att mangärna vänder ryggen till. Därför har jag anpassatmitt projekt till att tackla detta dilemma genom attutnyttja ett medium som har möjlighet att fångauppnärksamhet på ett öppensinnat sätt. Genom rolig aktivitet och lättsam stämning hoppas jag att fler ska vara öppna till förändring. För att uppnå detta har grafisk formgivning använts för att gestala projektets identitet med stöd från färgteori och beteendevetenskap. Även teorierna om nudging och learning by doing har spelat en rolli arbetet som mynnat ut i ett brädspel med fokus på användarupplevelsen.Climate change is something that happens naturally on our planet. What has been discovered over the last 100 years, however, is that us humans have accelerated this process and put the planet’s natural cycle out of balance. Researchers predict drastic changes in the future. Drought and limited access to drinking water. Increasing sea level. Extreme weather. Etc. Despite this not as much happens as you think it should. A change must happen. So what can I, as a graphic designer, do for the world? One of the big problems about this topic, is that this is something people avoid talking about in society. It’s a heavy subject and it’s understandable that people would rather turn their back on it. Therefore, I have adapted my project to tackle this dilemma by using a medium that has the opportunity to capture attention in an open minded way. Through fun activity and light-hearted atmosphere, I hope that more people will be open to change. To achieve this, graphic design has been used to shape the project’s identity with the support of color theory and behavioral science. The theories of nudging and learning by doing have also played a role in the work, which resulted in a board game with a focus on user experience.
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Pertlíčková, Balcarová Monika. "Public Relations a komunikace ve zdravotnictví." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-15430.
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The thesis describes the role of public relations and communication in the health sector and points at its specifications and differences if compared to the profitable sectors. The thesis analyses the current level of the issue in the Czech Republic, including legal and ethical perspectives of a health institution. The first part of the thesis explains the theory of the public relations and communicaiton sectors and includes a concise description of the health sector. The second part deals with internal, external and crisis communication of individual hospitals and institutions and analyses them through the method of qualitative research. Aside from other aspects, I describe pratical operation of public relations, usage of media communication tools in practice at individual health institutions. In addition to this, target audience, the public and the importance of a good reputation of a hospital have been defined in this part.
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Braun, Holm Cecilia, Anna Vecchi, and Berakdar Louise Al. "Marknadsföringsstrategier." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-16818.
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Bakgrunden till detta arbete ligger i att Sportlife kommit ut med en egen kollektion med träningskläder. Problematiken är att den inte nått ut i den omfattningen som ledningen önskat. Metoden som beskrivs i denna rapport är intervjuer samt enkätundersökningar. Genom att intervjua ledning, personal och medlemmar har information samlats för att kunna hitta vart det brister i marknadsföringen. Syftet med arbetet är att öka försäljningen för ett företag med hjälp utav befintliga marknadsföringsstrategier. I denna studie tillämpas detta på företaget Sportlife.Begränsningarna i arbetet är som i syftet visar, att endast använda befintliga marknadsföringsstrategier.Dagens forskning och marknadsföringsstrategier ligger till grund för litteraturöversikten. Med hjälp av den information som införskaffats under arbetets gång valdes sju strategier. De presenteras i rapporten då de sju strategierna kan hjälpa Sportlife att öka sin försäljning.Slutsatsen för studien resulterade i att en eller flera strategier kan tillämpas utav Sportlife vilket kan leda till en ökad försäljning.Program: Textil produktutveckling med entreprenörs- och affärsinriktning
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Adams, Jonna, and Louise Gejrot. "Just another ad?" Thesis, Malmö högskola, Fakulteten för kultur och samhälle (KS), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-23051.
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Marketers often target women because they represent over half of the population in Canada and Sweden and because they are the purchasing agents for 85% of household items. Advertisers and marketers use targeted marketing on Social Media platforms in the hopes of engaging the audience enough to initiate a purchasing action. For this paper the goal was to understand the relationship between women aged 55+ and their attitudes and perception of targeted advertising, to see whether it was effective in engaging them as consumers. Through interviews and the think-aloud method we found that while the overall perception of online advertising was negative, in practice, the ads on their social media feed were either accepted as relevant ads, simply ignored/not noticed, or not recognized as advertising. Finally we conclude that because social media gives users the impression that they are in control of the content on their feed, the consequences may be that targeted advertising can influence audience’s perception of who they are, more than they think.
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ARANA, MATTOS GLORIA VIOLETA, LAVADO LUIS EDUARDO DELFIN, HUAMAN KEVIN WALTER OROSCO, and RODRIGUEZ FRANCISCO VENTURO. "Proyecto: Granatum Rejuveness: Cosmética Natural." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652333.
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La presente investigación es el desarrollo de una idea de negocio mediante el uso de la granada (Punica granatum L), fruta cultivada en suelo peruano con alto poder antioxidante, y aceites vegetales, con propiedades nutritivas e hidratantes, que dan como resultado la propuesta de “Granatum Rejuveness”, una crema facial hidratante y rejuvenecedora. De acuerdo a investigaciones de mercado, este producto reúne las características requeridas por el perfil del consumidor existentes en las zonas Lima 6 (Jesus María, Lince, Pueblo Libre, Magdalena y San Miguel) y Lima 7 (Miraflores, San Isidro, San Borja, Surco y La Molina) los cuales formarán parte de nuestro público objetivo. Nuestra propuesta tiene como punto de inicio a las tendencias de consumo natural, las necesidades e importancia de las personas por el cuidado de la piel, las cual va en aumento con el pasar de los años y la oportunidad identificada en el país de incentivar la rentabilización de nuestros productos sumergiéndolos a un proceso para el beneficio compartido junto a nuestros agricultores, quienes al día de hoy comercializan sus productos en materia bruta. En esta idea de negocio se llevaron a cabo entrevistas, encuestas y posicionamiento del producto mediante las redes sociales. No obstante, dada la coyuntura del país no se tuvo la oportunidad de desarrollar ventas mediante el canal tradicional. Asimismo, el equipo realizó una ardua investigación sobre el rubro de cosméticos, para así, identificar los desafíos y posteriormente idear la manera en como confrontarlos con el uso de recursos claves relacionados al negocio.The present research is the development of a business idea through the use of pomegranate (Punica granatum L), fruit grown in Peruvian soil with high antioxidant power, and vegetable oils, with nutritional and moisturizing properties, resulting in the proposal of "Granatum Rejuveness", a hydrating and rejuvenating facial cream. According to market research, this product meets the characteristics required by the existing consumer profile in Lima 6 (Jesus María, Lince, Pueblo Libre, Magdalena and San Miguel) and Lima 7 (Miraflores, San Isidro, San Borja, Surco and La Molina) which will be part of our target audience. Our proposal has as a starting point the trends of natural consumption, the needs and importance of people for skin care, which is increasing over the years and the opportunity identified in the country to encourage profitability of our products by submerging them in a process for shared benefit with our farmers, who today market their products in raw material. In this business idea, interviews, surveys and product positioning were carried out through social networks. However, given the country's situation, there was no opportunity to develop sales through the traditional channel. Likewise, the team carried out an arduous investigation into the cosmetics sector, in order to identify the challenges and subsequently devise how to confront them with the use of key business-related resources.
Trabajo de investigación
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Броновицька, А. О. "Особливості інтернет-маркетингу освітніх послуг закладів вищої освіти (на матеріалах Національного університету "Чернігівська політехніка")." Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/22464.
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Броновицька, А. О. Особливості інтернет-маркетингу освітніх послуг закладів вищої освіти (на матеріалах Національного університету "Чернігівська політехніка") : магістерська робота : 075 Маркетинг / А. О. Броновицька ; керівник роботи С. В. Кульпінський ; НУ "Чернігівська політехніка", кафедра маркетингу, PR-технологій та логістики. - Чернігів, 2021. - 85 с.Метою кваліфікаційної роботи є вдосконалення інструментів інтернет-маркетингу для залучення вступників в НУ "Чернігівська політехніка". Об’єктом проведеного дослідження є інструменти інтернет-маркетингу в НУ «Чернігівська політехніка». Предметом дослідження є методичні та теоретичні засади використання інструментів інтернет-маркетингу для підвищення конкурентоспроможності ЗВО. Методи дослідження: фінансовий та економічний аналіз, методи практичного порівняння, оцінка рівня конкурентоспроможності, SWOT аналіз, побудова аналітичної «Воронки продажів». Результати цього дослідження дають можливість закладам вищої освіти на практиці використовувати інструменти інтернет-маркетингу для підвищення рівня конкурентоспроможності та для поліпшення позицій на ринку. За допомогою рекомендацій стосовно покращення інструментів інтернет-маркетингу НУ «Чернігівська політехніка» зможе краще конкурувати в умовах зміни ринкової кон’юнктури і також удосконалить ефективність просування освітніх послуг.
The purpose of the qualification work is to improve the tools of Internet marketing to attract entrants to NU "Chernihiv Polytechnic". The object of the study are Internet marketing tools at Chernihiv Polytechnic National University. The subject of the study is the methodological and theoretical principles of using Internet marketing tools to increase the competitiveness of free trade. Research methods: financial and economic analysis, methods of practical comparison, assessment of the level of competitiveness, SWOT analysis, construction of analytical "Sales Funnel". The results of this study enable higher education institutions to use Internet marketing tools in practice to increase the level of competitiveness and to improve market position. With the help of recommendations for improving Internet marketing tools, Chernihiv Polytechnic National University will be able to compete better in a changing market environment and also improve the effectiveness of the promotion of educational services.
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SADDY, BRUNA SPINOLA. "GOT IT OR DO YOU WANT ME TO DRAW A PICTURE FOR YOU?: A STUDY OF THE READER S PERCEPTION ABOUT ILUSTRATED FICTION PROSE BOOKS TARGETED AT THE ADULT AUDIENCE." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2016. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=27688@1.
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PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIROCOORDENAÇÃO DE APERFEIÇOAMENTO DO PESSOAL DE ENSINO SUPERIOR
PROGRAMA DE SUPORTE À PÓS-GRADUAÇÃO DE INSTS. DE ENSINO
Esta pesquisa pretende investigar, compreender e descrever as percepções atuais dos leitores adultos sobre a participação da ilustração em livros de ficção em prosa dirigidos ao público adulto e a oferta do mercado. Partindo do pressuposto de que questões relativas à valoração e hierarquização entre conteúdo verbal/conteúdo visual sustentam o paradigma de ausência de ilustrações no livro de ficção em prosa dirigido ao público adulto em decorrência das pressões e expectativas culturais sofridas pelos leitores, o presente trabalho abrange em seu percurso metodológico: uma retrospectiva sobre a história do livro ilustrado no ocidente, com base nos estudos de Fischer (2006), Powers (2011) e Chartier (1998); uma discussão sobre as pressões sociais que agem sobre o leitor adulto reunindo conceitos presentes nas obras de Rancière (2009), Bourdieu (1998) e Nikilajeva e Scott (2011); uma pesquisa quantitativa em livraria sobre a incidência de ilustrações na oferta atual do mercado editorial, baseada na metodologia proposta por Gil (2002) – na qual é constatada a majoritária ausência de ilustrações no miolo dos livros de ficção em prosa dirigidos ao público adulto – e um questionário com mais de 400 leitores adultos, seguindo os preceitos de Bardin (2002), no qual se constata uma possível demanda de mercado para obras ilustradas para adultos, assim como uma grande aceitação dos respondentes do leitor adulto de obras ilustradas, embora sejam efetivamente encontrados traços de valoração negativa e hierarquização. Por fim, é proposta uma discussão sobre o papel do designer, enquanto pessoa influenciada e agente de influências, seguindo a linha de pensamento de Farbiarz (2008) e Findeli (1994), e o livro e a sua fruição como um wicked problem, com base nas ideias de Cardoso (2012), Rittel e Webber (1973).
This dissertation s research aims to investigate, comprehend and describe adult readers current perceptions about the participation of illustration in fiction prose books aimed at a adult audience and the market s supply. Based on the assumption that issues related to attribution of values and hierarchization between the written content and the image content maintain the current paradigm of absence of illustration in fiction prose books aimed at adult audiences, this dissertation s methodology covers: a retrospective of the history of illustrated books based on the studies of Fischer (2006), Powers (2011) and Chartier (1998); a discussion about the social pressures that act upon the adult reader gathering concepts of the works of Rancière (2009), Bourdieu (1998) and Nikilajeva and Scott (2011); a quantitative research done in a book store about the incidence of illustrations in the current market supply, based on Gil (2002) – in which is found that the majority of fiction prose books aimed at adults do not have illustrations – and a questionnaire with more than 400 adult readers, based on the Bardin s methodology (2002), in with is found that there is a possible demand or niche for adult illustrated fiction books, as well great social acceptance of the adults who like illustrated books, thought there races of attribution of values and hierarchization were found. Ultimately, it proposes a discussion about the designer s role, as an influenced person and as an influence himself, based on the thoughts of Farbiarz (2008) and Findeli (1994), and about the book and its fruition as a wicked problem, based in the ideas of Cardoso (2012), Rittel and Webber (1973).