Journal articles: 'Target audience'

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Masco, Joseph. "Target audience." Bulletin of the Atomic Scientists 64, no. 3 (July 1, 2008): 22–31. http://dx.doi.org/10.2968/0640030006.

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Masco, Joseph. "Target audience." Bulletin of the Atomic Scientists 64, no. 3 (July 1, 2008): 22–31. http://dx.doi.org/10.2968/064003006.

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Masco, Joseph. "Target audience." Bulletin of the Atomic Scientists 64, no. 3 (July 2008): 22–45. http://dx.doi.org/10.1080/00963402.2008.11461154.

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Frantz, Simon. "Target audience." Nature Reviews Drug Discovery 3, no. 8 (August 2004): 648. http://dx.doi.org/10.1038/nrd1477.

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Pinelli, Federica, Lila Davachi, and E. Tory Higgins. "Shared Reality Effects of Tuning Messages to Multiple Audiences." Social Cognition 40, no. 2 (April 2022): 172–83. http://dx.doi.org/10.1521/soco.2022.40.2.172.

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Our study explores how communicating with audiences who hold opposite opinions about a target person can lead to a biased recall of the target's behaviors depending on whom a shared reality is created with. By extending the standard “saying-is-believing” paradigm to the case of two audiences with opposite attitudes toward a target person, we found that communicators evaluatively tune their message to the attitude of each audience. Still, their later recall of the target's behavior is biased toward the audience's attitude only for the audience with whom they created a shared reality. Shared reality creation was manipulated by receiving feedback that, based on the communicator's message, an audience was either able (success) or unable (failure) to successfully identify the target person, with the former creating a shared reality. These results highlight the importance of shared reality creation for subsequent recall when communicating with multiple audiences on a topic.

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Finley, Ken. "The mythical target audience." Performance + Instruction 34, no. 2 (February 1995): 28–29. http://dx.doi.org/10.1002/pfi.4170340209.

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Garyacha, O. L., V. V. Bilousova, and S. O. Chaplykin. "New mobile marketing strategy in the context of target markets and target audience." Vìsnik Berdânsʹkogo unìversitetu menedžmentu ì bìznesu 45, no. 1 (2019): 23–27. http://dx.doi.org/10.33783/1977-4167-2019-45-1-23-27.

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International Organizing Committee. "Target Audience/ Scientific Program Topics." BIOPHILIA 1, no. 3 (2004): 3_2. http://dx.doi.org/10.14813/ibra.1.3_2.

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Dahlén, Micael, Henrik Sjödin, Helge Thorbjørnsen, Håvard Hansen, Johanna Linander, and Camilla Thunell. "“What will ‘they’ think?”." European Journal of Marketing 47, no. 11/12 (November 11, 2013): 1825–40. http://dx.doi.org/10.1108/ejm-10-2011-0597.

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Purpose – This paper aims to investigate how marketing leakage to undesired audiences, a common phenomenon in today's globally connected world of consumers, impacts on the target audience, and how marketers can mitigate the negative effects of leaked marketing. Design/methodology/approach – The authors conduct three studies in line with research on the third-person effect (TPE). The studies feature experimental designs with participants from neighbouring countries. Findings – The first study finds that people in the intended target audience expect and overestimate a (negative) reaction in the undesired audience to marketing leakage, and this impacts negatively on their own reactions. The second study replicates and extends the findings, showing that explicit information that marketing has leaked to an undesired audience impacts negatively on both the attitudes and behaviors of the intended, target audience. The third study tests potential strategies to mitigate the negative effects of leaked marketing and finds that the most important thing is to inform the intended target audience that the undesired audience has accepted the marketer's actions. Research limitations/implications – Extending the TPE to marketing, this is, to the authors' knowledge, a first investigation of the previously neglected phenomenon of marketing leakage and the impact of undesired audiences on marketing effectiveness. It hopes to stimulate further research on consequences of marketing leakage and enrich research on international advertising and crisis management. Originality/value – This is, to the authors' knowledge, the first inquiry into how and why marketing leakage to undesired audiences impacts on the intended target audience, and how negative effects can be mitigated. The original use of a third-person approach in this setting helps explain marketing effectiveness and assess managerial strategies.

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Boon, Jan, Koen Verhoest, and Jan Wynen. "What determines the audiences that public service organisations target for reputation management?" Policy & Politics 48, no. 2 (April 1, 2020): 295–314. http://dx.doi.org/10.1332/030557319x15613697611542.

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Why do public sector organisations target different stakeholder audiences in their reputation management? Despite the recognition that reputation management is an audience-based exercise, the field lacks studies that systematically analyse which audiences matter for reputation management by different public service organisations. This article examines reputation management by public service organisation in a multi-audience framework. The relevance of different audiences is surveyed at public service organisations that differ in formal-legal distance from government, task, size and environmental turbulence. The strongest and broadest effects are found for more autonomous organisations, who focus their reputation management more on politicians in general and the media and less on their directly responsible Minister.

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Pierucci, Sabrina, Olivier Klein, and Andrea Carnaghi. "You Are the One I Want to Communicate With!" Social Psychology 44, no. 1 (January 1, 2013): 16–25. http://dx.doi.org/10.1027/1864-9335/a000097.

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This article investigates the role of relational motives in the saying-is-believing effect ( Higgins & Rholes, 1978 ). Building on shared reality theory, we expected this effect to be most likely when communicators were motivated to “get along” with the audience. In the current study, participants were asked to describe an ambiguous target to an audience who either liked or disliked the target. The audience had been previously evaluated as a desirable vs. undesirable communication partner. Only participants who communicated with a desirable audience tuned their messages to suit their audience’s attitude toward the target. In line with predictions, they also displayed an audience-congruent memory bias in later recall.

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Coyne, Caitlin. "Get to Know Your Target Audience." Membership Management Report 11, no. 7 (June 9, 2015): 8. http://dx.doi.org/10.1002/mmr.30157.

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Lexis, Louise, Debbi Weaver, Brian L. Grills, and Brianna L. Julien. "Teaching students to explain the pathophysiology of diseases to lay audiences with a scaffold that supports student choice." Advances in Physiology Education 45, no. 2 (June 1, 2021): 281–89. http://dx.doi.org/10.1152/advan.00016.2020.

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Expert educators in science argue that science graduates are often lacking skills in effectively communicating scientific information to lay audiences. To address this, we designed a project, Communicating Disease, for final-year undergraduate human pathophysiology students. Students chose a disease, a relevant nonscientific target audience, and a mode of communication and produced a communiqué designed to educate the audience on the pathophysiology of the disease. Separately, students justified their choice of disease and target audience. Upon completion of the project, students completed an anonymous questionnaire, and their submitted work was analyzed. Our study demonstrated that students thought it was important to learn how to effectively communicate science to a lay audience and felt that the project had supported them in developing knowledge and skills that enabled them to do so. Students were adequately challenged, and most students gave their best effort to the project, indicating a high level of engagement. Evaluation of student performance was consistent with the students’ own perceptions and showed that most students communicated the pathophysiology effectively to the target audience and appropriately justified their choice of disease and target audience. Nevertheless, opportunities for improvement with some aspects of communication, production quality, and creativity were evident. This model is suitable for a range of scientific disciplines to engage students in developing their ability to communicate scientific information to lay audiences—a skill that it can be argued is vital for improving the scientific literacy of our community at large.

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Ladouceur, Louise. "Surtitles take the stage in Franco-Canadian theatre." Target. International Journal of Translation Studies 25, no. 3 (October 11, 2013): 343–64. http://dx.doi.org/10.1075/target.25.3.03lad.

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Faced with the need to expand their audience, small Franco-Canadian theatre companies are experimenting with various on-stage translative strategies, such as surtitles, to reach audiences with diverse linguistic and cultural profiles. Not only do they explore their bilingualism in plays that incorporate Canada’s two official languages, they enhance the bilingual aesthetics of the original play with the use of surtitles. In addition to conventional surtitles translating the source text delivered orally on stage, creative surtitles transmit new messages and thus multiply the possible readings generated by the performance. Thus, translation achieves a certain autonomy within the theatre production and, in doing so, redefines its function while challenging the existing theoretical models applied to the translation of dramatic texts.

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Khokhlov, D. A. "Research of actual characteristics for describing of the target audience for digital marketing." Vestnik Universiteta, no. 11 (January 5, 2022): 47–52. http://dx.doi.org/10.26425/1816-4277-2021-11-47-52.

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The article examines the current characteristics of the target audience in the digital marketing. The problem of the discrepancy between the classical ways of describing audiences and the advertising inventory of digital promotion channels has been actualised. Analysis of advertising campaigns and web analytics systems has identifed six main groups of characteristics that can be used to describe the target audience for any advertising service in the digital marketing. The new features complement existing audience description methods and allow target groups to be described in terms that are understandable to different specialists, and are available on any advertising channel in the digital marketing. The result of the study will increase the effectiveness of promotion in the digital space due to more precise settings of advertising messages.

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Savchuk, Vlada. "Graphic Model of The Target Audience of Psychological Influence in Social Networks." Information & Security: An International Journal 41 (2018): 81–93. http://dx.doi.org/10.11610/isij.4106.

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Luo, Jianhong, Xuwei Pan, Shixiong Wang, and Yujing Huang. "Identifying target audience on enterprise social network." Industrial Management & Data Systems 119, no. 1 (February 4, 2019): 111–28. http://dx.doi.org/10.1108/imds-01-2018-0007.

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Purpose Delivering messages and information to potentially interested users is one of the distinguishing applications of online enterprise social network (ESN). The purpose of this paper is to provide insights to better understand the repost preferences of users and provide personalized information service in enterprise social media marketing. Design/methodology/approach It is accomplished by constructing a target audience identification framework. Repost preference latent Dirichlet allocation (RPLDA) topic model topic model is proposed to understand the mass user online repost preferences toward different contents. A topic-oriented preference metric is proposed to measure the preference degree of individual users. And the function of reposting forecasting is formulated to identify target audience. Findings The empirical research shows the following: a total of 20 percent of the repost users in ESN represent the key active users who are particularly interested in the latent topic of messages in ESN and fits Pareto distribution; and the target audience identification framework can successfully identify different target key users for messages with different latent topics. Practical implications The findings should motivate marketing managers to improve enterprise brand by identifying key target audience in ESN and marketing in a way that truthfully reflects personalized preferences. Originality/value This study runs counter to most current business practices, which tend to use simple popularity to seek important users. Adaptively and dynamically identifying target audience appears to have considerable potential, especially in the rapidly growing area of enterprise social media information service.

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Venzin, Megan. "Strategies for Marketing to Your Target Audience." Nonprofit Communications Report 14, no. 7 (June 16, 2016): 8. http://dx.doi.org/10.1002/npcr.30457.

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POLISHCHUK, Iryna. "FORMATION OF LOYALTY OF THE TARGET AUDIENCE OF THE INSTITUTION OF HIGHER EDUCATION." Ukrainian Journal of Applied Economics 6, no. 3 (September 2, 2021): 164–69. http://dx.doi.org/10.36887/2415-8453-2021-3-22.

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The article highlights the issue of forming the loyalty of the target audience of higher education. When developing the mechanism of interaction of free economic zones with target audiences, the composition and possible ways of interaction within the framework of achieving mutually beneficial goals are analyzed. The system of interaction of the higher education institution with the target audience is grouped. The peculiarities of the university's interaction with the target audience are determined. The formation of a set of approaches aimed at improving the educational model of the university, the development of methodology for developing new educational programs and methods of their teaching based on the best international and domestic experience with applicants for higher education. Marketing activities aimed at applicants and their parents as the main stakeholders for the formation of their loyalty to the university have been identified. It is proposed to develop a new strategy for the development of free education, which aims to form a loyal attitude of the target audience as a basis for creating and maintaining long-term mutually beneficial relationships based on student-centered learning and provides relationships with entrants. The author also describes the system of interaction of the university with business structures as potential employers, local governments, scientific and educational potential of the university. It is established that the general criteria for forming the loyalty of the target audience of higher education can be: maximum employment of graduates; number of long-term cooperation agreements and business structures; availability of additional sources of funding and alternative ways to compensate for maintenance costs. Keywords: target audience, loyalty, university development strategy, higher education seekers, entrants, employers, scientific and educational potential.

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Holland, Robert. "Language(s) in the global news." Target. International Journal of Translation Studies 18, no. 2 (December 31, 2006): 229–59. http://dx.doi.org/10.1075/target.18.2.03hol.

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In September 1999 B.J. Habibie, then President of Indonesia, made a public statement concerning the proposed deployment of UN peacekeeping troops to East Timor. Habibie made ‘the statement’ twice, once in Indonesian, then again in English, and differences between the two resulting texts cannot straightforwardly be explained in terms of the different languages employed. This paper examines the two original versions, along with various representations of these that appeared in British and US news media. Processes of text production and dissemination are discussed, and linguistic and translational choices analysed in relation to context and audience, along with the possible reasons underlying those choices and some of their potential effects upon interpretation. In this case, it is argued, different news audiences may have received significantly different impressions of the content and tone of the original speech—depending, for example, upon the particular media through which they accessed the text.

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Goh, Chu Hiang. "Acceptance Research on The Adaptation of Target Audience Personas in Graphic Design." Advances in Social Sciences Research Journal 7, no. 12 (December 21, 2020): 100–109. http://dx.doi.org/10.14738/assrj.712.9509.

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Target Audience Personas (TAP) is a new target audience study method for the graphic design process which adopted from the user personas in information studies. The goal of the TAP is to facilitate graphic designer to understand the behaviour and attitude of their target audience in a more profound level to create design outcomes which can evolve the affordance and behavioural change. Personas allow designer engaged in empathy process whereby they can design according to the needs and preferences of the target audiences. In order to explore the acceptance of designers to the TAP in the design process, acceptance research based on the Technology Acceptance Model (TAM) was conducted. A group of design students who engaged TAP in their design projects has participated in the study. The result showed that majority of the students consider TAP is useful and easy to use. They anticipate using TAP in their future design career endeavour.

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Meyer, Gary, and James W. Dearing. "Respecifying the Social Marketing Model for Unique Populations." Social Marketing Quarterly 3, no. 1 (January 1996): 44–52. http://dx.doi.org/10.1177/152450049600300105.

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Social marketing strategies are deployed in social change campaigns around the world. Yet the usefulness of social marketing strategies to affect behavior change among unique population members is not well known. Social marketing is efficient and cost-effective when a campaign targets a sufficiently large audience so as to achieve economies of scale. Unique population groups, however, typically consist of few members. How can efficiency be achieved with small target audiences? To solve this conundrum we suggest that certain social marketing strategies (environmental mapping, formative evaluation, interpersonal communication channels, and the nonmonetary costs of adoption) should be emphasized, and others (program management and target audience segmentation) deemphasized, in program design. We use examples drawn from a recent study of HIV prevention programs in San Francisco to illustrate this point.

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Lewis, Rebecca, Alice E. Marwick, and William Clyde Partin. "“We Dissect Stupidity and Respond to It”: Response Videos and Networked Harassment on YouTube." American Behavioral Scientist 65, no. 5 (February 3, 2021): 735–56. http://dx.doi.org/10.1177/0002764221989781.

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Over the past decade YouTube “response videos” in which a user offers counterarguments to a video uploaded by another user have become popular among political creators. While creators often frame response videos as debates, those targeted assert that they function as vehicles for harassment from the creator and their networked audience. Platform policies, which base moderation decisions on individual pieces of content rather than the relationship between videos and audience behavior, may therefore fail to address networked harassment. We analyze the relationship between amplification and harassment through qualitative content analysis of 15 response videos. We argue that response videos often provide a blueprint for harassment that shows both why the target is wrong and why harassment would be justified. Creators use argumentative tactics to portray themselves as defenders of enlightened public discourse and their targets as irrational and immoral. This positioning is misleading, given that creators interpellate the viewer as part of a networked audience with shared moral values that the target violates. Our analysis also finds that networked audiences act on that blueprint through the social affordances of YouTube, which we frame as harassment affordances. We argue that YouTube’s current policies are insufficient for addressing harassment that relies on amplification and networked audiences.

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Martini, Tanya S. "Effects of Target Audience on Emotion Regulation Strategies and Goals." Social Psychology 42, no. 2 (January 2011): 124–34. http://dx.doi.org/10.1027/1864-9335/a000052.

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The present work examines whether emotion regulation (ER) strategies and goals vary as a function of the interaction partner (i.e., the target audience). Participants (N = 237; Mage = 21 years) indicated the extent to which the target (mother, father, friend, acquaintance, boss) would influence (a) the likelihood of their using, and their feelings about using, five ER strategies (suppression, reappraisal, distraction, substitution, expression) and (b) their endorsement of self- and other-oriented ER goals. An interaction between target and ER strategy suggested that participants felt better about expression and reappraisal with all targets, but would be more likely to express negative emotion with emotionally close targets and control emotion with nonclose targets. Self-oriented ER goals were more likely to be endorsed with authority figures.

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Toker, L. "Target Audience, Hurdle Audience, and the General Reader: Varlam Shalamov's Art of Testimony." Poetics Today 26, no. 2 (June 1, 2005): 281–303. http://dx.doi.org/10.1215/03335372-26-2-281.

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Arksey, Marieka, Marcia Peterson, and Greg Pierce. "Targeting Your Audience." Advances in Archaeological Practice 8, no. 4 (September 24, 2020): 409–19. http://dx.doi.org/10.1017/aap.2020.34.

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ABSTRACTThe Office of the Wyoming State Archaeologist has as one of its main objectives to actively engage the population of Wyoming in archaeological stewardship. To achieve this goal, in the past five years, we have launched the youth-oriented Summer Ventures program and the adult-oriented Wyoming Avocational Archaeology Training Program. Both programs were inspired by existing programs in other parts of the country and were launched following research and target audience surveys on how to best adapt them to Wyoming. Despite this preliminary research, our in-field experiences over the past few years have shown some patterns that are causing us to rethink both programs. This article discusses these initial in-field testing years, the issues we have encountered, and the ways we are redesigning both programs to better target the appropriate audiences in light of the different lifestyles of populations, particularly those of youths, in a rural state.

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Gutt, Ernst-August. "Implicit Information in Literary Translation." Target. International Journal of Translation Studies 8, no. 2 (January 1, 1996): 239–56. http://dx.doi.org/10.1075/target.8.2.03gut.

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Abstract As an instance of human communication, literary translation operates by certain laws and principles assumed to be built into our human make-up. These 'natural laws' of communication give rise to implicit information and are responsible for its special characteristics, such as graded strength of communication and its correlates, including poetic effects. They furthermore determine the interdependence of text, context and successful communication, and limit communicability in incompatible contexts. One important contextual factor consists in what kind of interpretive resemblance the audience expects between translation and original. The ultimate test for a translation is whether or not it achieves with the target audience what the translator intended it to achieve, rather than whether it conforms to some translation-theoretical notion of equivalence.

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Castro, Joeven Rosario. "Political Economic Analysis of the Visual Prostitution of Women in Television Situational Comedies of GMA 7." Copenhagen Journal of Asian Studies 27, no. 2 (September 17, 2009): 40–60. http://dx.doi.org/10.22439/cjas.v27i2.2525.

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Sexualized portrayals of women are staples of two television situational comedies because these reflect the patriarchal society’s gender hierarchy and dichotomy as experienced by the target audience in real life. The researcher found out the audiences’ contrasting perceptions on the vulgarity of jokes. Sexualized portrayals are unwelcome in reality but are considered pleasurable within what the researcher calls as the audiences’ ‘virtual structure’. GMA 7, one of the largest television networks in the Philippines, peddles this vulgarity as a common phenomenon in sitcoms: It commodifies actresses as sex objects, which limits their character roles and creates a consciousness that using women as bait of the target audience is okay as long as it is for entertainment purposes only.

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Santamaria, Laura. "The Translation of Cultural Referents: From Reference to Mental Representation." Meta 55, no. 3 (December 9, 2010): 516–28. http://dx.doi.org/10.7202/045068ar.

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This article explores the cognitive information carried by cultural referents and presents a multidisciplinary approach to understanding how target audiences grasp them. I depart from the assumption that cultural referents are used in works of fiction – the examples presented here are taken from a TV sitcom – to allow the target audience to associate characters with a given sociocultural environment. Depending on the techniques used in the translation the individuals will need to make a greater effort than the target audience of the original text and some information will not be appropriately retrieved. It can help the translator to identify the critical phases in this cognitive process.

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Thamkulangkool, Piyawat. "Audience Development in Thai Contemporary Theatre and Dance: A Study of the Barriers to Audience-Building." MANUSYA: Journal of Humanities 24, no. 1 (June 14, 2021): 22–36. http://dx.doi.org/10.1163/26659077-02401009.

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Abstract This research article examines the current situation of audiences in Thailand who attend non-mainstream contemporary theatre and dance, focusing on the barriers to building audiences for this type of performance. Mixed methods were used to collect data from various target groups, including qualitative methods like in-depth interviews, and focus groups for contemporary theatre and dance companies and arts spaces, and quantitative data gathered from audience questionnaires and surveys. The study revealed that many theatre and dance companies or groups run by artists often put more emphasis on their performance-making than on their organization or management. Such a production-centered emphasis often neglects the importance of two-way interaction between artists and audiences and shows insufficient appreciation of audiences in developing their performances and programs. The inattention of many performance companies or groups to their current and potential audiences and to techniques to build and develop them is widespread, but not universal. However, a few groups have worked to create and manage their performances based on audiences’ perspectives, thus both removing barriers to performance participation as much as possible and motivating transactional relations with audiences. Audience responses from these companies has led to greater audience engagement and improved audience appreciation.

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Triana, Yunika, Maftukhin Maftukhin, and Arif Nugroho. "The Role of Pragmatic Strategies on University Campaign." NOTION: Journal of Linguistics, Literature, and Culture 4, no. 1 (May 10, 2022): 34–45. http://dx.doi.org/10.12928/notion.v4i1.5684.

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This paper aims to provide information that pragmatic strategies is needed to offer university campaign and branding. Researcher used Aristotle’s argumentation, ethos, logos and pathos to gain target audiences at Universitas Raden Mas Said Surakarta website. The advertisement in the form of word organization that was distributed with Google Ads. It is perceived that this practical application will improve attention and awareness of google users. Narrative design was conducted to find the answers associated to the research problem and the result was analyzed using rhetorical discourse analysis. It revealed that the word form, word organization, and context are able to influence the audience. All of these techniques use a pragmatic strategy approach where the advertiser does not invite the target audience directly, but the university and the target audience are brought together based on core of (word organization) supply and (audiences’ need) demand. This way is very efficient and effective to use during the covid-19 outbreak. This is also a reflection that conventional advertising has begun to be replaced by digital advertising. If compared to the previous year, there will be a 41% increase in registrants in 2021. This strategy has a significant impact and is very influential.

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Aleshnikova, V. I. "Digital place marketing: interaction practices with target audiences." Vestnik Universiteta 1, no. 7 (August 31, 2022): 71–81. http://dx.doi.org/10.26425/1816-4277-2022-7-71-81.

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The article analyzes how the authorities and territorial administrations use marketing tools of interaction with various groups of the local population and tourists. The relevance of the research lies in the increasing role of regional government bodies in ensuring stable socio-economic territorial development in the conditions of the digital economy, external and internal threats, crises, sanctions limitations, as well as in the urgent need for a marketing approach in the management of the territories. The aim of the study is to identify the best practices for using tools for interaction between regional administrations and target audiences and the quality of response to their requests. A set of scientific representations and conceptual developments of Russian and foreign scientists in the field of territory marketing, methods of comparative expert analysis and marketing research formed the methodological basis of the study. The study formulated the main reasons for the use of digital marketing tools in the management of territories. The author raises the problem of formation of competencies among specialists of regional administrations on the use of marketing tools. The research identifies the main types of interactive tools for communication with an external and internal target audience. It assesses the practice of regional administration cooperation with the target audience. The practical value of the study lies in the possibility of using conclusions and recommendations to organize effective interaction of regional administrations with external and internal target audiences.

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Granzin, Kent L., and E. K. Valentin. "Target Marketing To Newscast Audiences: An Exploratory Segmentation Analysis." Journal of Applied Business Research (JABR) 5, no. 2 (October 25, 2011): 84. http://dx.doi.org/10.19030/jabr.v5i2.6365.

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To evaluate the efficacy of any television show as an advertising vehicle or the effectiveness of sponsors promotional messages, managerially useful ways of depicting audience segments must be found. Results from this exploratory investigation into characterizations of audiences of locally-produced news programs suggest sponsors should consider measures of viewers interests, opinions, and behaviors, as well as receptivity to various program attributes. Viewing behavior patterns also may be informative. But demographics, despite their popularity, seem of little value.

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Orazi, Davide C., and Greg Nyilasy. "Straight to the Heart Of Your Target Audience." Journal of Advertising Research 59, no. 2 (June 2019): 137–41. http://dx.doi.org/10.2501/jar-2019-020.

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Wu, Yao Ming, Po Ming Lee, and Tzu Chien Hsiao. "Searching for target audience based on facebook demographics." Biometrics & Biostatistics International Journal 6, no. 5 (November 28, 2017): 427–42. http://dx.doi.org/10.15406/bbij.2017.06.00179.

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Chugaeva, V. S. "TARGET AUDIENCE ADVERTISING IMAGE TECHNOLOGIES FORMATION IN GERONTOMARKETING." Herald of the Belgorod University of Cooperation, Economics and Law 4, no. 77 (2019): 322–33. http://dx.doi.org/10.21295/2223-5639-2019-4-322-333.

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Moore, Christopher. "Who Is the Target Audience for Your Grant?" Clinical Research Education Library 4, no. 1 (2015): 1–50. http://dx.doi.org/10.1044/cred-pvd-path012.

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Wall, A. P. "Government “demarketing” as viewed by its target audience." Marketing Intelligence & Planning 25, no. 2 (April 3, 2007): 123–35. http://dx.doi.org/10.1108/02634500710737915.

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Bamgboye, Elijah A., and Jamal S. Jarallah. "Long-waiting outpatients: target audience for health education." Patient Education and Counseling 23, no. 1 (April 1994): 49–54. http://dx.doi.org/10.1016/s0738-3991(05)80021-7.

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Bamgboye, Elijah A., and Jamal S. Jarallah. "Long-waiting outpatients: Target audience for health education." Patient Education and Counseling 23, no. 4 (January 1994): 49–54. http://dx.doi.org/10.1016/0738-3991(94)90060-4.

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Clark, N. "Marketing sports nutrition: Who is the target audience?" Journal of the American Dietetic Association 94, no. 9 (September 1994): A72. http://dx.doi.org/10.1016/0002-8223(94)91830-9.

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Elston, H. J. "More on methanol – Getting to the target audience." Journal of Chemical Health and Safety 22, no. 1 (January 2015): 1. http://dx.doi.org/10.1016/j.jchas.2014.12.003.

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KUIK, Cheng-Chwee. "China’s “Militarisation” in the South China Sea: Three Target Audiences." East Asian Policy 08, no. 02 (April 2016): 15–24. http://dx.doi.org/10.1142/s1793930516000167.

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If “militarisation” is defined as an act of deploying military assets to pursue wider strategic ends, then all players of the South China Sea disputes have engaged in some forms of militarisation. China’s militarisation reflect three layers of target audiences: the United States (the main target), regional countries (the secondary target) and its domestic audience. Beijing’s growing anxieties over US rebalancing and the arbitration ruling have paradoxically pushed it to accelerate its “militarisation” activities.

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LIPIANINA-HONCHARENKO, Khrystyna, Myroslav KOMAR, Anatoliy SACHENKO, and Taras LENDIUK. "METHOD OF FORMING THE CONTEXT OF ADVERTISING AND TARGET AUDIENCE BASED ON ASSOCIATIVE RULES LEARNING." Herald of Khmelnytskyi National University. Technical sciences 313, no. 5 (October 27, 2022): 279–87. http://dx.doi.org/10.31891/2307-5732-2022-313-5-279-287.

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Nowadays, important mechanisms of study are content and techniques of its creation, the problem of influencing the target audience, which itself seeks to shape communication processes. Internet content occupies a position of powerful communication technology, which continues to grow rapidly and gain influence. Creating a large number of advertisements, especially texts, is extremely expensive. Therefore, it is worth considering how generate these texts automatically. In this regard, it is possible to assume that the development of a method of forming the context of advertising and target audience based on learning associative rules is relevant and can increase the effectiveness of advertising, and thus reduce the cost of online advertising of higher education institutions. The input data used a survey of students majoring in Computer Science, regarding admission. The 152 students took part in the survey and answered 10 questions. The experimental results confirmed, the proposed method enabled to increase the effectiveness of advertising on social networks at least in 23%, and reduce the price in 90%.

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Putri, Andhita Vidya, and Eriyanto . "MARKETING AND ADVERTISING STRATEGY IN ACHIEVING THE TOP OF MIND (SAMSUNG BRAND CASE STUDY)." Profetik: Jurnal Komunikasi 13, no. 2 (December 31, 2020): 290. http://dx.doi.org/10.14421/pjk.v13i2.1935.

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Technological progress and competition between companies in the globalization era is increasing. New media plays an increasingly important role in advertising and marketing. In addition, the companies’ survival depends on the presence of audiences/consumers. Therefore, determining how to utilize this new media/technology and determining how effective and efficient digital advertising and marketing strategies so that advertising has an appeal to the audience and the products offered are acceptable to the audience and right on target, and in accordance with the specified target is important and interesting to study. To obtain a framework of important concepts and the best strategy of effective marketing and advertising, the author utilizes the literature review method with qualitative approach. In doing advertising and marketing, it is important to pay attention to the objectives, audience, and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage, and also endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and see how best to engage and empower the audience / consumers to get what they want. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies and the best media which can succeed advertising and marketing, attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind.

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Prokhorov, Andrey V. "Gamification as a tool for increasing the engagement of the university social media audience." Neophilology, no. 1 (2022): 137–43. http://dx.doi.org/10.20310/2587-6953-2022-8-1-137-143.

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This work is devoted to the study of various aspects of mediatization of universities activities, inextricably linked with the construction of their digital brands. Mediatization of higher education institutions is often associated with an increase in the intensity of their presence in social media. Presence in social media implies the possibility of broadcasting the key values of the university brand, interaction with target audiences, both external and internal. Active work in social media includes taking into account the characteristics of target audiences, the specifics of their media consumption. One of the important tasks of the “university – audience” interaction is to increase the involvement of the audience, for which universities resort to gamification techniques. Gamification, considered as the use of game mechanics in non-game schemes, is widely used in the fields of education, business, journalism, and marketing.

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Kuzmina, A. M. "Modern Marketing and Involvement of the Audience of Non-Profit Organizations in Communication in Social Networks." Economics and Management 26, no. 12 (February 10, 2021): 1349–54. http://dx.doi.org/10.35854/1998-1627-2020-12-1349-1354.

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Aim. The presented study aims to describe the process of involving the target audience of nonprofit organizations in communication in social networks from the perspective of modern marketing goals.Tasks. The author conceptualizes the notions of “involvement” and “engagement” as mechanisms of marketing communications; determines the range of methods and tools used by non-profit organizations in their marketing practices to enhance the engagement of the target audience in communication in social networks; assesses the degree of engagement of the target audience of nonprofit organizations (NPOs) in social networks in the context of industry-specific features and the NPO’s location in order to analyze efforts aimed at involving the audience in communication in social networks through the example of non-profit organizations in the city of Perm.Methods. In modern marketing theory, the shift of the marketing paradigm towards continuous interaction between companies and customers at each stage of their contact with the organization appears imminent. It becomes necessary to maintain a certain level of customer engagement in communication as a cognitive and behavioral construct of the communication process. In this regard, the methodological basis of the study is determined by cognitive and behavioral approaches as key theoretical constructs in the representation of the phenomenon of involvement of the target audience in the communication process.Results. Marketing tools for involving the target audience of non-profit organizations in communication in social networks at each stage of the customer journey are identified; the degree of involvement of the target audience in communication with Perm’s socially oriented non-profit organizations (SO NPOs) in such social networks as VKontakte and Instagram is characterized from the perspective of consolidating the scientific view on the specifics of marketing goals for promoting organizations in the non-profit sector. The author substantiates the need for a systematic diagnosis of the conditions that determine the degree of the audience’s engagement in communication in social networks from the perspective of marketing goals for attracting public attention to the activities of civil institutions.Conclusions. The features of communication with the target audience on social network platforms in the marketing practice of promotion are identified with allowance for the industry-specific features of non-governmental non-profit organizations and their location. It is established that higher engagement of the target audience in communication in social networks is characterized by consistency in information placement; broad coverage of the community audience in a social network, which is estimated by the number of subscribers; posts being viewed by a great number of people, far exceeding the number of subscribers; many likes on community posts; presence of comments and reposts; a link from the social network to the official website of the SO NPO; attraction and use of user content in the community; horizontal connections within the community, networking.

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Ratnaningtyas, Nunik, Nuraeni Ekowati, Dian Bhagawati, and Sri Lestari. "Implementasi Hasil Pelatihan Perawatan dan Pengelolaan Pasca Panen Jamur Tiram Putih." COMSEP: Jurnal Pengabdian Kepada Masyarakat 1, no. 1 (December 15, 2020): 68–77. http://dx.doi.org/10.54951/comsep.v1i1.19.

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Training on the care and post-harvest management of oyster mushrooms has been carried out for the community in Gandatapa Village to strengthen the program of activities of mothers and youth groups at Grumbul Sirapan Kidul. This effort was made to increase the knowledge and skills of the target audience, which at the same time was a means of supplementing income during the impact of Covid-19. The training was conducted in a participatory manner through tutorials, practice, and making demonstration plots. The activity's implementation stages are preparation, training on white oyster mushroom cultivation, evaluation, and program sustainability. Analysis of the data and information obtained was descriptively based on the target audience's activities in participating in the training and managing the demonstration plot. The results of the activity show that the movement can run well and smoothly. Individually, the target audience has increased their knowledge and skills with oyster mushroom cultivation. The demonstration plot results show that the target audience can care for and manage it, but the production of mushrooms after the first harvest is not optimal. There is still a need for continuous technical assistance to optimize production.

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Feliciello, M. C. "Theme issue for patients: Target audience is of interest." BMJ 327, no. 7412 (August 23, 2003): 448—b—448. http://dx.doi.org/10.1136/bmj.327.7412.448-b.

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Amelia, Julfi Restu, Ira Mulyawati, and Lisa Ratnasari. "Diversifikasi Produk Olahan Pangan Hasil Aplikasi Vertikultur Tanaman Sayuran di Kelurahan Tengah, Kramat Jati, Jakarta Timur." Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat 5, no. 3 (November 27, 2019): 216–25. http://dx.doi.org/10.29244/agrokreatif.5.3.216-225.

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Utilization of garden area at this time is still not optimal, and the development of various innovations related to the garden area is also limited. This fact related with the garden that owned by the people in general is very narrow. Verticulture is one of technique that can be used for narrow land in urban farming. The target audience of the activity is the partners and the community of Kelurahan Tengah, East Jakarta. The problems that exist are decreasing in interest and participation of target audience in carrying out reforestation activities due to limited land, and in the development of processed food products that is related with the difficulty of raw materials and the limitations of product marketing. The aim of the activity is to increase the participation of target audiences through assistance in optimizing reforestation activities, processing food products and developing market systems through online marketing. The method used in the activity are approach, socialization, and training, such as training on greening technology packages (verticulture techniques); food processing training: drinks from spinach, carrot and pineapple (Batelnas), drinks from okra, honey and ginger (The Kraduu), dodol from ginger and sesame (Dojawi), and dodol from ginger and carrot (Dojawo); and digital marketing technique training. The results showed that activity through appropriate technology transfer and assistance to the target audience is able to increase interest and participation and better care for the environment as well as business opportunities from such activities. The products resulted from this activity are new innovation products so that they have economic added value, and if it continuously done, it will increase household income of the target audience.

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Journal articles on the topic 'Target audience'

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