Academic literature on the topic 'Target customer segment'
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Journal articles on the topic "Target customer segment"
Sae-Eaw, Amporn, Sasichakorn Wongsaichia, Davide Giacalone, Phaninee Naruetharadhol, and Chavis Ketkaew. "Conceptualizing a Gluten-Free Instant Noodle Prototype Using Environmental Sustainability Aspects: A Cross-National Qualitative Study on Thai and Danish Consumers." Foods 11, no. 16 (2022): 2437. http://dx.doi.org/10.3390/foods11162437.
Full textEni Maryati, Wahyu. "Studi Penerapan Strategi Segmentasi Pasar, Target Pasar dan Penempatan Posisi Guna Peningkatan Jumlah Konsumen pada Hotel Kartika Wijaya Batu." Jurnal Teknik Industri 2, no. 2 (2010): 167. http://dx.doi.org/10.22219/jtiumm.vol2.no2.167-178.
Full textSchüller, David, and Jan Pekárek. "Customer Satisfaction Measurement – Clustering Approach." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 66, no. 2 (2018): 561–69. http://dx.doi.org/10.11118/actaun201866020561.
Full textBudaya, I. Gede Bintang Arya, I. Komang Dharmendra, and Evi Triandini. "Application of Formal Concept Analysis and Clustering Algorithms to Analyze Customer Segments." Jurnal RESTI (Rekayasa Sistem dan Teknologi Informasi) 9, no. 2 (2025): 218–24. https://doi.org/10.29207/resti.v9i2.6184.
Full textGawande, Pritha, Niyati Patel, and Anupama Chirag Dave. "Vrundavan sales corporation (VSC) – profiling target customers." Emerald Emerging Markets Case Studies 15, no. 2 (2025): 1–29. https://doi.org/10.1108/eemcs-07-2024-0308.
Full textRohalidyawati, Windy, Rita Rahmawati, and Mustafid Mustafid. "SEGMENTASI PELANGGAN E-MONEY DENGAN MENGGUNAKAN ALGORITMA DBSCAN (DENSITY BASED SPATIAL CLUSTERING APPLICATIONS WITH NOISE) DI PROVINSI DKI JAKARTA." Jurnal Gaussian 9, no. 2 (2020): 162–69. http://dx.doi.org/10.14710/j.gauss.v9i2.27818.
Full textHuang, Hui-Hsin. "Using RFM approach with PBL to course design." Journal of Science and Education (JSE) 3, no. 1 (2022): 1–12. http://dx.doi.org/10.56003/jse.v3i1.133.
Full textBloom, J. Z. "The use of neural networks and rule induction for customer segmentation and target market profiling." South African Journal of Economic and Management Sciences 5, no. 1 (2002): 233–57. http://dx.doi.org/10.4102/sajems.v5i1.2673.
Full textBaiq Nikum Yulisasih, Herman Herman, and Sunardi Sunardi. "K-Means Clustering Method For Customer Segmentation Based On Potential Purchases." Jurnal ELTIKOM 8, no. 1 (2024): 83–90. http://dx.doi.org/10.31961/eltikom.v8i1.1137.
Full textSathyanarayana, Mr M., S. Dhanish, P. Shiva Kumar, and A. Niranjan Reddy. "Mall Customer Segmentation Using Clustering Algorithm." International Journal for Research in Applied Science and Engineering Technology 11, no. 1 (2023): 587–93. http://dx.doi.org/10.22214/ijraset.2023.48368.
Full textDissertations / Theses on the topic "Target customer segment"
Zachhuber, Bernhard, and Per Adolfsson. "Putting a Price Tag on Loyalty : The Relationship of Customer-Segment Pricing and Student Loyalty in the Case of the Mecenat Card at Jönköping International Business School, Sweden." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Marketing and Logistics, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18316.
Full textДубовик, С. В. "Маркетингова стратегія управління банком". Thesis, Українська академія банківської справи Національного банку України, 2009. http://essuir.sumdu.edu.ua/handle/123456789/63661.
Full textEriksson, Amanda. "Are students of today tomorrows profitable customers? -‐ A case studie on students as a targeted group within the banking industry." Thesis, KTH, Fastigheter och byggande, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-152596.
Full textTerziev, Christo. "Podnikatelský záměr na tenisové centrum a jeho rozšíření formou franchisingu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-255784.
Full textAlharbi, Badr. "Mobile Phone Service Providers in Saudi Arabia : Students' Customer Satisfaction." Thesis, 2013. https://vuir.vu.edu.au/29494/.
Full textBooks on the topic "Target customer segment"
Michman, Ronald D., and Edward M. Mazze. The Affluent Consumer. Praeger, 2006. http://dx.doi.org/10.5040/9798400607387.
Full textBook chapters on the topic "Target customer segment"
Anifa, Mansurali, Mary Jeyanthi P., Dieu Hack-Polay, Ali B. Mahmoud, and Nicholas Grigoriou. "Segmenting the Retail Customers." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-4168-8.ch002.
Full textBanga, Dishant. "CUSTOMER SEGMENTATION FOR MARKETING." In Futuristic Trends in Management Volume 3 Book 3. Iterative International Publisher, Selfypage Developers Pvt Ltd, 2024. http://dx.doi.org/10.58532/v3bhma3p1ch5.
Full textAgudo-Peregrina, Ángel F., Julián Chaparro-Peláez, and Ángel Hernández-García. "New Market Segmentation Paradigms and Electronic Commerce Adoption." In Mobile Commerce. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-2599-8.ch062.
Full textAgudo-Peregrina, Ángel F., Julián Chaparro-Peláez, and Ángel Hernández-García. "New Market Segmentation Paradigms and Electronic Commerce Adoption." In Electronic Payment Systems for Competitive Advantage in E-Commerce. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5190-6.ch004.
Full textBhimavarapu, Usharani. "Optimizing Marketing Strategies Through Fuzzy-Based Brand Equity Analysis." In Brand Creation and Management in the Phygital Era. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-0948-4.ch016.
Full textVelev, Dimiter, and Plamena Zlateva. "Issues of Artificial Intelligence Application in Digital Marketing." In Digitalization and Management Innovation II. IOS Press, 2023. http://dx.doi.org/10.3233/faia230716.
Full textBurugulla, Jai Kiran Reddy. "Predictive modeling in personal lending, credit scoring, and risk assessment." In Innovative Transformations in Financial Operations: Harnessing Intelligent Technologies and Scalable Platforms for the Future of Payments and Fiscal Management. Deep Science Publishing, 2025. https://doi.org/10.70593/978-81-989050-1-7_7.
Full textTariq, Muhammad Usman. "Crafting Authentic Narratives for Sustainable Branding." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3326-6.ch011.
Full textBarretta, Paul G. "Political Affiliation of Musical Artists Contributing to Sonic Elements of Advertising." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-0778-6.ch004.
Full textBamber, David James, Clay Alex Gransden, and Swati Aisha Beg. "Perfume Consumption in India." In Advances in Marketing, Customer Relationship Management, and E-Services. IGI Global, 2016. http://dx.doi.org/10.4018/978-1-5225-0282-1.ch004.
Full textConference papers on the topic "Target customer segment"
Schuller, David, and Zdenka Videcka. "OPPORTUNITY MANAGEMENT - MINIMUM SEGMENTS VALUE METHOD BASED ON FUZZY CLUSTERING." In 10th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2023. SGEM WORLD SCIENCE, 2023. http://dx.doi.org/10.35603/sws.iscss.2023/s04.26.
Full textOktafani, Farah, Nadya Novandriani K.M., Marheni Eka Saputri, and Trisha Gilang Saraswati. "Social Media Marketing, Electronic Word of Mouth, and its Effect on Purchase Decision Process on The Warunk Upnormal Consumer." In Japan International Business and Management Research Conference. RSF Press & RESEARCH SYNERGY FOUNDATION, 2020. http://dx.doi.org/10.31098/jibm.v1i1.222.
Full textBozhenko, Ekaterina S., Elena Yu Polyakova, and Mariya A. Dubinina. "Customer experience in the formation of a value proposition in a digital environment." In Sustainable and Innovative Development in the Global Digital Age. Dela Press Publishing House, 2022. http://dx.doi.org/10.56199/dpcsebm.eiob7820.
Full textZucca, Alessandro, Sergey Khayrulin, Natalya Vyazemskaya, Borys Shershnyov, and Geoff Myers. "Development of a Liquid Fuel System for GE MS5002E Gas Turbine: Rig Test Validation of the Combustor Performance." In ASME Turbo Expo 2014: Turbine Technical Conference and Exposition. American Society of Mechanical Engineers, 2014. http://dx.doi.org/10.1115/gt2014-26046.
Full textEl-Sayed, Mohamed. "Quality and Affordability by Design in Vehicle Realization." In WCX SAE World Congress Experience. SAE International, 2024. http://dx.doi.org/10.4271/2024-01-2496.
Full textVesić, Marina. "Analysis of the offer and segmentation of tourists: Users of wellness and spa hotels in Serbia." In Zbornik radova – VI Kongres geografa Srbije sa medunarodnim ucešcem. University of Belgrade - Faculty of Geography, Belgrade, 2024. https://doi.org/10.5937/kongef24075v.
Full textLuthra, Lavisha, Anzer R. N, Shikha Sharma, M. Hari Krishna, Nilesh Vitthal Limbore, and Rajeev Sobti. "Intelligent Marketing: Using AI to Segment and Target Customers." In 2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE). IEEE, 2024. http://dx.doi.org/10.1109/ic3se62002.2024.10593574.
Full textSturm, Axel Wolfgang, Gerrit Brandes, Marcel Sander, Roman Henze, and Ferit Küçükay. "Optimal and Prototype Dimensioning of Electrified Drives for Automated Driving." In 2024 Stuttgart International Symposium. SAE International, 2024. http://dx.doi.org/10.4271/2024-01-3021.
Full textSadekar, Umesh Audumbar, Uttam Titave, Nitin Zalaki, Aravindha Vishnu Vardhanan K, and Sudhakara Naidu. "A Detailed Study to Evaluate Sporty Sound Character of Passenger Cars." In Symposium on International Automotive Technology. SAE International, 2024. http://dx.doi.org/10.4271/2024-26-0207.
Full textYaser, K. U. Syed Taj. "Holistic Design Approach of Rocker Arm in Aluminum, Sheet Metal & Plastic Materials for Heavy Duty Commercial Application." In WCX SAE World Congress Experience. SAE International, 2023. http://dx.doi.org/10.4271/2023-01-0440.
Full textReports on the topic "Target customer segment"
Patalinghug, Epictetus, Aubrey Tabuga, Madeleine Louise Baiño, Anna Rita Vargas, and Danika Astilla-Magoncia. Philippine Retirement Authority Current Program and Policy Assessment/Business Model Review. Philippine Institute for Development Studies, 2024. http://dx.doi.org/10.62986/dp2024.12.
Full textChotelal, Shreshta, Marla Dukharan, Jeetendra Khadan, and Melissa Marchand. Financial Inclusion and FinTech in Suriname. Inter-American Development Bank, 2022. http://dx.doi.org/10.18235/0003988.
Full textTabakovic, Momir, Stefan Savic, Andreas Türk, et al. Analysis of the Technological Innovation System for BIPV in Austria. Edited by Michiel Van Noord. International Energy Agency Photovoltaic Power Systems Programme, 2024. http://dx.doi.org/10.69766/aocp4683.
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