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Journal articles on the topic 'Target groups of communication'
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Kostic Stankovic, Milica, and Natalija Nedeljkovic. "Stock Exchange Communication with Target Groups of Public." Management - Journal for theory and practice of management 17, no. 62 (2012): 23–32. http://dx.doi.org/10.7595/management.fon.2012.0002.
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Teich, Elke. "Doherty, Monika. 2006. Structural propensities: Translating nominal word groups from English into German." Target. International Journal of Translation Studies 20, no. 2 (2008): 400–404. http://dx.doi.org/10.1075/target.20.2.18tei.
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Pym, Anthony. "Translator associations—from gatekeepers to communities." Target. International Journal of Translation Studies 26, no. 3 (2014): 466–91. http://dx.doi.org/10.1075/target.26.3.06pym.
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Analysis of 217 associations for translators and/or interpreters shows that, after the heroic age of the generalist national and international groupings in the 1950s and 1960s, there has been a progressive specialization of associations. In rough chronological order, separate institutions have been created for literary translators, sworn/authorized translators and interpreters, conference interpreters, public-service interpreters and audiovisual translators. This process might be seen as a division of labor, a normal result of increasing memberships. Analysis of the communication strategies employed by the associations nevertheless suggests that there has been a profound shift in their very nature: from a model where the association ideally vouches for the professional trustworthiness of several thousands of members, thus implicitly speaking to clients and other professions, we find a tendency toward communication patterns where the association becomes a place for social, pedagogical and political action between its members. The greater density and plexity of the interactions means that the newer associations involve smaller groups of people, selected on the basis of either professional specialization or geographical proximity. Similar interactive models are found in online marketplaces for translations and in communities of volunteer translators, which prove to be innovative not only in promoting interactive communication but also in inventing new ways of signaling translators’ trustworthiness. A way forward for the traditional associations might be to adapt some of the communication strategies operative in the electronic marketplaces and among volunteers.
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Hervé-Bazin, Céline. "Bringing water challenges to target groups: French water utilities within the European legislative context." Regions and Cohesions 5, no. 2 (2015): 1–25. http://dx.doi.org/10.3167/reco.2015.050201.
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Water utilities have a strong potential for bringing key messages to water users, such as beneficiaries or non-state actors who will usually join together to manage water resources more effectively or based on participation of end-users. Water utilities have the possibility to convey local messages and to organize events that can generate changes. In this framework, they are important leaders for water communication. My main research interest is to consider the constraints to the communication of French water utilities on water resources in the European environment. I want to provide a theoretical concept to the communication of water utilities, analyze actual practices and case studies in order to highlight its main characteristics, and further study messages and the integration of targets groups throughout communication processes related to water issues. The main purpose of this publication is to analyze the specificities of communication by water utilities in France on water management resources, how they interact with their different target groups, and how they potentially contribute to the implementation of the European legislation. This article questions the way communication tools and strategies contribute to better implementation of EU water policies. Spanish Las compañías de agua tienen un fuerte potencial para transmitir mensajes clave a los usuarios del agua, por ejemplo, a los beneficiarios o a los actores no estatales, quienes normalmente se unirán para gestionar los recursos hídricos de forma más eficaz o en base a la participación de los usuarios finales. Las compañías de agua tienen la posibilidad de transmitir mensajes locales y organizar eventos que pueden generar cambios. En este contexto, las compañías son importantes líderes para la comunicación sobre el agua.Mi mayor interés de investigación es considerar los límites que se ejercen sobre la comunicación de las compañías francesas en materia de gestión de recursos hídricos en el contexto europeo. Deseo proporcionar un concepto teórico a la comunicación sobre el agua y analizar las prácticas vigentes y casos de estudio con la finalidad de resaltar sus características más importantes, así como estudiar los mensajes y la integración de los públicos objetivo a lo largo de los procesos de comunicación sobre asuntos hídricos.El objetivo más importante de esta publicación es analizar las especificidades de la comunicación de las compañías de agua en Francia sobre el manejo de los recursos hídricos; cómo interactúan estas con los diferentes públicos objetivos y cómo contribuyen potencialmente a la implementación de la legislación europea. Este artículo cuestiona cómo las herramientas y estrategias de comunicación contribuyen a una mejor implementación de las políticas europeas sobre el agua. French Les collectivités peuvent jouer un rôle clé pour transmettre des messages aux utilisateurs de l'eau, c'est-à-dire, l'ensemble des bénéficiaires ou la société civile qui peut être amené à participer à la gestion des ressources en eau. Les collectivités ont la capacité de sensibiliser à travers des outils locaux et d'organiser des événements qui peuvent changer les comportements des personnes touchées par un phénomène proche de chez eux. A ce titre, les collectivités peuvent devenir des porte-parole importants pour communiquer sur la préservation de l'eau. Notre recherche considère les limites qui s'exercent sur la communication des collectivités françaises en matière de gestion des ressources en eau dans le contexte législatif européen. Nous souhaitons éclairer la communication des collectivités à partir de l'analyse des pratiques actuelles et diff érentes études de cas afin d'en établir ses caractéristiques. L'enjeu est d'étudier l'adéquation entre les messages et les groupes cibles choisis au cours des diff érentes campagnes de communication dédiées aux défis de l'eau. Notre but est de détacher des éléments théoriques et si cette communication répond à des codes propres à toute communication locale sur l'eau. A partir de ces spécificités, nous étudierons dans quelle mesure les municipalités interagissent avec leurs publics cibles afin de faciliter l'application de la législation européenne à l'échelle locale. Nous analyserons en quoi ces outils et stratégies participent en eff et, à la réalisation des directives européennes sur l'eau.
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Dragsted, Barbara. "Segmentation in translation." Target. International Journal of Translation Studies 17, no. 1 (2005): 49–70. http://dx.doi.org/10.1075/target.17.1.04dra.
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The subject of this article is cognitive segmentation in translation. Based on experiments carried out in Translog, a keyboard logging program, significant differences, and also certain similarities, were observed of cognitive segmentation when data from two different subject groups and text types were compared. In the translation of a relatively easy text, novice and professional translators were found to behave fundamentally differently with respect to the size and nature of cognitive units and the speed with which they were produced. When faced with a difficult text, the behaviour in both groups was clearly affected, but some of the differences observed between novice and professional translators in the translation of the easy text were neutralized in that the professionals took over many of the features characteristic of the novices.
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Burke, Sara E., and Marianne LaFrance. "Perceptions of instability and choice across sexual orientation groups." Group Processes & Intergroup Relations 21, no. 2 (2016): 257–79. http://dx.doi.org/10.1177/1368430216663019.
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Some have described gay and lesbian people as making a “lifestyle choice” while others assert that bisexuality is not a stable or valid identity. This paper examines the possibility that perceived instability and perceived choice, and their associations with prejudice, differ depending on both the sexual orientation of the participant and the target group. Participants varying in sexual orientation were randomly assigned to evaluate heterosexual, bisexual, or homosexual targets. Results indicated that negative evaluation of the various target groups was more closely associated with perceived instability than it was with perceived choice. This relationship was moderated by both participant and target sexual orientation; for example, it was weaker for bisexual targets, whose sexual orientations were rated as unstable even among nonbisexual participants who evaluated them positively. A more nuanced understanding of the beliefs underlying prejudice against sexual minorities can be developed by considering targets and participants of many sexual orientations.
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Katerna, Olga. "TARGET GROUPS OF SERVICE USERS OF INTELLECTUAL TRANSPORT SYSTEMS." Economic Analysis, no. 28(2) (2018): 155–60. http://dx.doi.org/10.35774/econa2018.02.155.
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Introduction. The results of the research of the essence of intellectual transport systems, identification of the service providers, their interests and further cooperation strategies are presented in the article. Intellectual transport systems are considered as advanced systems that use information and communication technologies for improvement and security of traffic and effective support of the transportation of passengers or cargo. Purpose. The article aims to identify the target groups of service users of intelligent transport systems. Method (methodology). The research methods which are based on the system approach, management theory and theory of decision making have been applied to achieve the goal of the research. Method of system analysis has been used to identify the scientific problem. Results. The classification, which covers the target groups of service users of intellectual transport systems, has been worked out. These groups consist of subjects of state regulation, national, private sector and consumers of transport services. The main principles of their cooperation and the interests of each group have been described. Stakeholder groups for projects of intellectual transport systems with different degrees of complexity have been presented in the article.
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Oliveira, Miguel Filipe da Silva, and Sofia N. Wasterlain. "How zoo-housed chimpanzees (Pan troglodytes) target gestural communication within and between age groups." Antropologia Portuguesa, no. 37 (December 11, 2020): 7–28. http://dx.doi.org/10.14195/2182-7982_37_1.
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Gestural communication among nonhuman primates evolved as a response to their complex social environment. In this scope, males and females, adults and non-adults employ different gestures, probably due to their distinct social roles. In this study, a within and between age group analysis of the gestures produced in different contexts was carried out. For this purpose, a community of 16 captive chimpanzees (Pan troglodytes) was observed during a 3-month period. Initially, data were collected through ad libitum sampling in order to identify their gestural repertoire. Subsequently, focal sampling was used to identify who gesticulated with whom and in what context. Overall, the results showed that juvenile chimpanzees tend to direct their gestures to different age groups according to the context; more specifically, juvenile chimpanzees frequently gesticulate within their age group in play contexts, and with older individuals in locomotion and affiliation contexts. Based on this, a certain degree of flexibility in juvenile chimpanzees gestural signalling is suggested, to the extent that they rather direct their gestural signs to chimpanzees of an apparently more adequate age group, with the aim of involving themselves in the activities’ context in which the gestural sign is produced.
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Risius, Antje, and Ulrich Hamm. "Exploring Influences of Different Communication Approaches on Consumer Target Groups for Ethically Produced Beef." Journal of Agricultural and Environmental Ethics 31, no. 3 (2018): 325–40. http://dx.doi.org/10.1007/s10806-018-9727-6.
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Wang, Dingkun, and Xiaochun Zhang. "Fansubbing in China." Target. International Journal of Translation Studies 29, no. 2 (2017): 301–18. http://dx.doi.org/10.1075/target.29.2.06wan.
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This paper seeks to explore the socio-political tensions between freedom and constraints in the Chinese fansubbing networks. It approaches the development of fansubbing in China as a process of technology democratisation with the potential to liberate ordinary citizens from authoritarian and commercial imperatives, enabling them to contest official state domination. The paper draws on the strategies adopted by fansubbing groups to organise their working practices and interactive social activities with a view to engaging target audiences. Both facets complement each other and bring to the fore the ‘gamified’ system of fansubbing networks. Gamification enables ordinary citizens to translate, distribute and consume foreign audiovisual products in a strategic move that pits collective activism against government dominance.
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Çelebi, Engin. "Public relations in public institutions: A research on the effectiveness of communication process." Journal of Human Sciences 17, no. 3 (2020): 768–79. http://dx.doi.org/10.14687/jhs.v17i2.5970.
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Public relations practitioners can assume many different roles in public institutions. The common goal of these different roles is to try to influence the attitudes, beliefs and behaviors of the target groups through effective communication strategies. Thus, support from the public is considered. In this study, it is aimed to find out the effective strategies to improve the quality of the relations with the target groups of public institutions. For this purpose, the relationship between the communicative process established by public institutions with their target groups and relational results were examined. The research conducted on 251 people revealed that perceived communicative skills of local public institutions had positive effects on public relations perceptions (trust, commitment, satisfaction). The most important dimension is satisfaction. On the other hand, a weak relationship was found between the communicative process and control mutuality. This finding indicates that public relations department is not effective in the decision making process in public institutions. The results of the research are proposed to improve the relational results between public institutions and target groups.
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Johansson, Stig. "Why change the subject?" Target. International Journal of Translation Studies 16, no. 1 (2004): 29–52. http://dx.doi.org/10.1075/target.16.1.03joh.
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This paper reports on a study of syntactic changes in alternative translations of a short story and a scientific article, each translated by a group of ten professional translators. The subject is kept in approximately nine cases out of ten, with a somewhat higher degree of change in the scientific article. Where changes occur, they can very often be traced to differences between the languages on the lexical or syntactic level, but absolute differences signalled by identical behaviour of a whole translator group are as good as non-existent. After more features have been studied, it may be possible to identify profiles for the individual translators—and the two translator groups—showing to what extent their choices are guided by adequacy in relation to the source text vs. acceptability in relation to the target language.
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Colina, Sonia. "Further evidence for a functionalist approach to translation quality evaluation." Target. International Journal of Translation Studies 21, no. 2 (2009): 235–64. http://dx.doi.org/10.1075/target.21.2.02col.
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Colina (2008) proposes a componential-functionalist approach to translation quality evaluation and reports on the results of a pilot test of a tool designed according to that approach. The results show good inter-rater reliability and justify further testing. The current article presents an experiment designed to test the approach and tool. Data was collected during two rounds of testing. A total of 30 raters, consisting of Spanish, Chinese and Russian translators and teachers, were asked to rate 4–5 translated texts (depending on the language). Results show that the tool exhibits good inter-rater reliability for all language groups and texts except Russian and suggest that the low reliability of the Russian raters’ scores is unrelated to the tool itself. The findings are in line with those of Colina (2008).
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Olohan, Maeve. "Technology, translation and society." Target. International Journal of Translation Studies 29, no. 2 (2017): 264–83. http://dx.doi.org/10.1075/target.29.2.04olo.
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Translation studies and social theories of translation tend not to deal adequately with questions regarding the role of technology in translation and have neglected the ways in which technologies, as non-human entities, embody and materialize hegemonic and power relations. This paper seeks to address this shortcoming by looking to science and technology studies (STS) for conceptual frameworks to help us to understand and articulate (a) how popular, deterministic perceptions of translation technology are perpetuated through the discourses of hegemonic actors, (b) how decisions regarding design and use of translation technologies may be studied with reference to their construction and interpretation by relevant social groups, and (c) how a critical theory of technology and an analytical focus on practices can help to focus our attention on the exercise of hegemonic control in the translation sector.
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Baker, Mona. "Towards a Methodology for Investigating the Style of a Literary Translator." Target. International Journal of Translation Studies 12, no. 2 (2000): 241–66. http://dx.doi.org/10.1075/target.12.2.04bak.
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Abstract Translation studies has inherited from literary studies its preoccupation with the style of individual creative writers and from linguistics the preoccupation with the style of social groups of language users. It also inherited from both disciplines the association of style with ‘original’ writing. Little or no attention has been paid so far to the possibility of describing the ‘style’ of a translator or group of translators in terms of what might be distinctive about the language they produce. This paper offers a first attempt to outline a methodological framework for investigating the question of style in literary translation—not in the traditional sense of whether the style of a given author is adequately conveyed in the relevant translation but in terms of whether individual literary translators can be shown to use distinctive styles of their own.
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Breedveld, Hella. "Translation processes in time." Target. International Journal of Translation Studies 14, no. 2 (2002): 221–40. http://dx.doi.org/10.1075/target.14.2.03bre.
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In think-aloud protocol studies of cognitive processes in translation, the analysis of TAPs very often results in the description of overall characteristics of the processes of individual translators or proficiency groups of translators. The problem with this approach is that it does not allow the researcher to draw conclusions about the actual organisation of the cognitive processes and its effects on text quality. In writing research, functional dependency of cognitive processes—the fact that the context, function and effect of different cognitive processes vary according to the moment in the process on which they occur—was demonstrated by Rijlaarsdam and Van den Bergh (1996). In the present paper the idea is developed that in translation process research, the inclusion of time as a variable may prove to be useful in improving understanding of the effect of process characteristics on process outcome. A dynamic approach, in which a translation process is viewed and analysed as belonging to a changing task situation, is proposed.
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Whitfield, Agnes. "Retranslation in a postcolonial context." Target. International Journal of Translation Studies 27, no. 1 (2015): 75–93. http://dx.doi.org/10.1075/target.27.1.04whi.
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This article explores theoretical dimensions of voice in retranslation in postcolonial situations through a contextualized analysis of extra-textual and intratextual voices in the English-Canadian translation and retranslation of Prochain épisode, Hubert Aquin’s 1965 political novel on Québec’s independence from Canada. The three decades between the translations are marked by important social, political and cultural changes in both source and target language communities: from the 1960s turmoil with respect to Québec’s aspirations for independence to a certain political fatigue in both groups in the 2000s, from a focus within Québec letters on a national agenda to other aesthetic and cultural concerns, and from a colonial to a postcolonial editorial context in both Anglophone and Francophone literatures in Canada. What may appear as target culture recuperative strategies in the editorial and translatorial positioning of a retranslation may correspond on closer analysis to parallel changes in the source culture reception of the book.
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Astike, Kristina. "Creative Communication Tools in Vilnius Architectural Heritage Communication." Economics and Culture 18, no. 1 (2021): 5–14. http://dx.doi.org/10.2478/jec-2021-0001.
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Abstract Research purpose. The purpose of this study is to single out the tools of creative communication and to identify which of them are most used in the communication of architectural heritage in Vilnius. Design / Methodology / Approach. Comparative analysis of scientific literature, qualitative expert interviews. Findings. The communication of the architectural heritage is multifaceted because the heritage is multifunctional. Heritage communication operates through various channels and is focused on different target groups; however, in order for the communication to be effective, as expected, the coherence of communication is required, as well as a comprehensive approach to all aspects of communication. Structured communication is essential for the best communication impact. Originality / Value / Practical implications. Heritage communication is an actively developing field that is receiving increasing attention from scientists and the public. Much attention is paid to heritage during various cultural events, during which the public has the opportunity to get acquainted with the usually inaccessible heritage or its premises. In this way, the revitalisation of heritage involves urban residents, communities, interested groups who, for cultural, religious or other reasons, are concerned with heritage preservation. Although much attention is paid to heritage communication and sponsors are being attracted, there are fears that the communication of architectural heritage is not sufficient due to the lack of funding for architectural heritage. The consequence of the lack of funding is the disappearance of architectural objects. Thus, the analysis of architectural heritage communication is a relevant and researched topic.
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Lexis, Kevin, Antje H�tten, and Florian Siems. "ANTECEDENTS AND TARGET GROUPS OF WORD-OF-MOUTH COMMUNICATION OF PRICES: THEORY AND NEW EMPIRICAL RESULTS." Journal of International Business and Economics 13, no. 3 (2013): 77–86. http://dx.doi.org/10.18374/jibe-13-3.10.
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Hvidtfelt Nielsen, Kristian, Carsten R. Kjaer, and Jørgen Dahlgaard. "Scientists and science communication: a Danish survey." Journal of Science Communication 06, no. 01 (2007): A01. http://dx.doi.org/10.22323/2.06010201.
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This paper summarizes key findings from a web-based questionnaire survey among Danish scientists in the natural sciences and engineering science. In line with the Act on Universities of 2003 enforcing science communication as a university obligation next to research and teaching, the respondents take a keen interest in communicating science, especially through the news media. However, they also do have mixed feeling about the quality of science communication in the news. Moreover, a majority of the respondents would like to give higher priority to science communication. More than half reply that they are willing to allocate up to 2% of total research funding in Denmark to science communication. Further, the respondents indicate that they would welcome a wider variety of science communication initiatives aimed at many types of target groups. They do not see the news media as the one and only channel for current science communication.
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Luhmann, Henrike, and Ludwig Theuvsen. "CSR activities in the German poultry sector: differencing preference groups." International Food and Agribusiness Management Review 20, no. 3 (2017): 321–34. http://dx.doi.org/10.22434/ifamr2015.0156.
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Corporate Social Responsibility (CSR) has long been an issue worldwide, and more and more industries are taking note. One important example is the poultry industry in Germany, which has become a focal point of public debate. Increasingly, consumers are demanding that firms take responsibility for their corporate actions. The goals of this study were, first, to analyze consumers’ preferences for poultry firms’ CSR commitment with the help of an adaptive conjoint analysis. Second, a cluster analysis is set out to define consumer groups according to their preferences. With regard to CSR, consumers in this study were most concerned with product quality, animal welfare and employee issues. TV, newspaper and product packaging are their most preferred information sources. Three clusters were identified. Firms should focus more on communicating what their firm’s commitment comprises and should adapt their CSR activities and firm communication methods to the preferences of different target groups.
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Wilson, Matthew J., Tonya L. Ramey, Michael R. Donaldson, Ryan R. Germain, and Elizabeth K. Perkin. "Communicating science: Sending the right message to the right audience." FACETS 1, no. 1 (2017): 127–37. http://dx.doi.org/10.1139/facets-2016-0015.
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For science communication to be effective, scientists must understand which sources of information their target audiences most frequently use and trust. We surveyed academic and non-academic scientists, natural resource managers, policymakers, students, and the general public about how they access, trust, and communicate scientific information. We found trust and use of information sources was related to participant age and group identity, but all groups had high levels of use and trust of personal experience and colleagues. Academic journals were the most trusted source by all groups, and social media the least trusted by most groups. The level of communication between target groups was not always bilateral, with the public generally perceiving their interaction with all other groups as low. These results provide remarkable insight into the flow of scientific information. We present these findings in the context of facilitating information flow between scientists and other stakeholders of scientific information.
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Griebel, Cornelia. "Legal meta-comments in the think-aloud protocols of legal translators and lawyers." Target. International Journal of Translation Studies 33, no. 2 (2021): 183–206. http://dx.doi.org/10.1075/target.21038.gri.
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Abstract In order to ensure successful subprocesses within the overall legal translation process, a correct and comprehensive understanding of the source text is crucial. Legal translators must be able to grasp all the legal, linguistic, communicative, and situational dimensions of the text. The focus of this study is on the cognitive processes involved in the first reading phase of the legal translation process and, in particular, on the question of whether legal translators and lawyers have different text reception processes. By analysing the think-aloud protocols recorded in a mixed-methods study, legal meta-comments (LMCs) from translators and lawyers are examined and compared. The results suggest that the two groups approach the text from different angles, which leads to some suggestions for further developing the training of legal translators.
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Aziz, Zulfadli, Ika Apriani Fata, and Syarifah Balqis. "“Wait, How Do I Say that in English?” Communication Strategies for English as a Foreign Language Learners." Lingua Cultura 12, no. 2 (2018): 149. http://dx.doi.org/10.21512/lc.v12i2.3745.
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This research aimed to investigate communication speaking skill strategies applied by two groups of English foreign language learners in two boarding senior high schools in Aceh, Indonesia. Of the successful group, there were 52 learners and of the less successful group 24 learners. To collect the data, this study employed the observation sheet adapted by Tarone(1978), which determined nine categories of communication strategies; approximation, word coinage, circumlocution, literal translation, language switch, mime, appeal for assistance, topic avoidance, and message abandonment. The students were observed during their speaking class. The result of this research is the literal translation, approximation, and language switchbecome the most frequent strategies used by the less successful learners. It implies that the students have had difficulties communicating in the target language. On the other hand, successful learners prefer to use approximation, literal translation, and appeal for assistance strategies. It implies that the students tend to speak and communicate well, if not yet fluently. Based on the findings, it is suggested that English teachers should introduce several communication strategies for both groups of learners to improve their effective communication.
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Minaeva, Lyudmila. "The Impact of Digitalization on Territory Promotion." Scientific Research and Development. Modern Communication Studies 9, no. 5 (2020): 8–13. http://dx.doi.org/10.12737/2587-9103-2020-8-13.
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Recent research of digitalization in different spheres of human activity has called for studies exploring communication to improve the process of interaction of regional authorities with target groups for specific government functions. The present study addresses this need through an exploration of communication practices in place promotion context. Based on the study of regional sites the paper points to the most effective ways of reaching different target audiences which can be useful for the economic development of the region.
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SHCHERBAKOVA, V. A. "PATTERNS OF ADOLESCENCE BEHAVIOR IN SOCIAL NETWORKS: CHOICE OF COMMUNICATION STRATEGY." Central Russian Journal of Social Sciences 15, no. 5 (2020): 56–65. http://dx.doi.org/10.22394/2071-2367-2020-15-5-56-65.
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The purpose of the article is to study the patterns of behavior of adolescents in social networks and identify the main target groups. Research methodology - the author carried out a quantitative study of a representative population of Russia aged 14 - 19, the sample of which was 505 people. The respondents were asked to answer the questions of the questionnaire, as well as to mark the statements with positive or negative load, with which they most agree. The statements were formed from pilot in-depth interviews with teenagers in which they talked about their typical use of social media. Based on the marked statements, as well as gender, age, involvement in social networks, areas of interest, and referential personalities for adolescents, respondents were profiled by segment. Factorial and cluster analysis was carried out to determine the segments. Research result - the article provides recommendations for working with target groups: targeting communication strategies increases the efficiency of communication between adolescents and organizations that form youth policy.
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Susanti, Santi, and Yuni Nurtania. "PERANCANGAN PESAN KOMUNIKASI KOMUNITAS HONG DALAM SOSIALISASI MAINAN DAN PERMAINAN TRADISIONAL SUNDA." Jurnal The Messenger 9, no. 2 (2017): 219. http://dx.doi.org/10.26623/themessenger.v9i2.485.
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<em>Hong Community as study center of traditional toys in West Java was formed with the intention of preserving traditional toys and folk games in West Java. As part of the effort to introduce traditional toys, especially to children. This study aims to identify and analyze the process of designing communication messages in the community of Hong in connection to the effort of socializing folk games and traditional toys in West Java. This study evolved five groups of communication target of Hong Community: the public, the government, fellow community members, working partner, the sponsors. The designing process of community communication that Hong Community uses to address its target audience, can be divided into 5 (five) stages as follows: (1) to define communication goals, (2) to identify the target audience, (3) to define the management system of communication event, (4) preparation of facility and infrastructure, and (5) message delivery.</em>
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McCreery, Ryan W., Marc Brennan, Elizabeth A. Walker, and Meredith Spratford. "Perceptual Implications of Level- and Frequency-Specific Deviations from Hearing Aid Prescription in Children." Journal of the American Academy of Audiology 28, no. 09 (2017): 861–75. http://dx.doi.org/10.3766/jaaa.17014.
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AbstractThe purpose of providing amplification for children with hearing loss is to make speech audible across a range of frequencies and intensities. Children with hearing aids (HAs) that closely approximate prescriptive targets have better audibility than peers with HA output below prescriptive targets. Poor aided audibility puts children with hearing loss at risk for delays in communication, social, and academic development.The goals of this study were to determine how well HAs match prescriptive targets across ranges of frequency and intensity of speech and to determine how level- and frequency-dependent deviations from prescriptive target affect speech recognition in quiet and in background noise.One-hundred sixty-six children with permanent mild to severe hearing loss who were between 6 months and 8 years of age and who wore HAs participated in the study.Hearing aid verification and speech recognition data were collected as part of a longitudinal study of communication development in children with HAs. Hearing aid output at levels of soft and average speech and maximum power output were compared with each child’s prescriptive targets. The deviations from prescriptive target were quantified based on the root-mean-square (RMS) error and absolute deviation from target for octave frequencies. Children were classified into groups based on the number of level-dependent deviations from prescriptive target. Frequency-specific deviations from prescriptive target and sensation levels (SLs) were used to estimate the proximity of fittings across the frequency range. Lexical Neighborhood Test (LNT) word recognition in quiet and Computer-Assisted Speech Perception Assessment (CASPA) phoneme recognition in noise were compared across level-dependent error groups and as a function of SL at 4 kHz.Children who had deviations from prescriptive target at all three input levels had poorer LNT word recognition in quiet than children who had fittings that matched prescriptive target within 5 dB RMS at all three input levels. Children with lower 4 kHz SLs through their HAs had poorer LNT recognition in quiet and CASPA phoneme recognition in noise than children with higher aided SLs.Children with HAs fitted to provide audibility for speech across a range of inputs and frequencies had better speech recognition outcomes than peers with HAs that were not optimally fitted to prescriptive targets.
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Loew, Carmen, Elisabeth Monamy, Fiona Poppenwimmer, and Helena Seidl da Fonseca. "Round Table: Target Groups, Users, Followers, Fans – The Nature and Potential of Social Data in Archaeology." Studies in Digital Heritage 1, no. 2 (2017): 627–41. http://dx.doi.org/10.14434/sdh.v1i2.23245.
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At the 21st Cultural Heritage and New Technologies conference (CHNT), which took place from Novembe 16th to 18th 2016 in Vienna, Austria, Carmen Löw organized a round table to discuss first experiences with social data from the use of social media in archaeology. The participants presented two Facebook accounts and one weblog owned by a UNESCO World Heritage, a research project and a private company. So far, social data has received too little attention in archaeology. Regardless of the limitations encountered with a user group with special age, sex and other regulations, social data helps us to understand at least a part of our stakeholders better and to adjust the information we offer in social media to their interests. To communicate in a professional manner, it is mandatory to understand who is on the receiving end of the information transportation process. Tools, all well-known and widely used in the world of economics, are often not affordable for scientific research in humanities and so we could mostly only guess who might be listening to us. Since archaeology is widely present in the internet, and since there are Facebook-accounts, websites and weblogs, it is now possible for us to get some reliable information about our followers and supporters. In this article, we provide basic information on communication, with a special focus on communication in the archaeological field, as well as figures on the current use of the Internet. We present data, possibilities for their interpretations and general observations on users, followers and fans in selected tools from the three examples mentioned above.
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Sharma, Ruppal Walia. "Communicating across age-groups: variance in consumer attitudes from tweenagers to adults." Young Consumers 16, no. 3 (2015): 348–62. http://dx.doi.org/10.1108/yc-04-2014-00437.
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Purpose – This paper aims to study whether age impacts the responses to different communication cues in terms of brand recall, attitude toward advertisement, attitude toward brand and purchase intention, and which age groups respond more favorably to a given cue. Design/methodology/approach – An experimental research was conducted across a sample of 1,050 respondents in Delhi to test variance in consumer attitudes across “tweenagers”, teenagers, youth, young adults and adults, when exposed to different communication cues for dummy brands of biscuits and mobile handsets. Findings – Significant variances were observed in consumer attitudes across the five age groups. However, the variation pattern differs across the two product categories. The caricature cue worked well for biscuits across most age groups. For mobile handsets, the picture cue was very effective for the two younger age groups but not as much for others. The product information cue was highly effective for adults. Practical implications – The study provides insights on making communication for brands targeted at more than one age group. If adults are a part of the marketers’ age group, some amount of product information is highly desirable, just as bright pictures/caricatures are necessary for tweenagers. For teenagers, who exhibit high variance vis-a-vis other age groups, communication needs to be customized. For brands where both children and adults are part of the target audience, common appeals can easily be identified, as they had similar responses in all but one case. Originality/value – The framework proposed in this research fills a gap in the existing literature by establishing that age impacts attitude formation in response to communication cues and gives insights for marketing communication.
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Almeida, Ana Margarida Pisco, Margarida Figueiredo-Braga, and Hugo Almeida. "Patient-Physician Communication in Depression." International Journal of E-Services and Mobile Applications 13, no. 2 (2021): 73–89. http://dx.doi.org/10.4018/ijesma.2021040105.
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Optimizing clinical communication between patients and health professionals is a major demand, particularly in mental health; the use of digital media is creating new opportunities in this field. Messaging services can be particularly useful to enhance communication with patients with depression, between consultations, allowing the delivery of supportive messages or reminders. This paper discusses this scenario and describes a four-stage study: (1) a diagnosis of perspectives and practices, (2) a six-week SMS intervention plan, (3) a prototype of a digital application to support patients' follow-up and interaction, (4) and a survey on physicians' digital experience and predisposition to use the prototype. Results underline the potential of using messaging systems to improve communication between health professionals and patients with depression, namely when these systems are part of blended-interventions. Further research is needed, particularly regarding the adjustment of these solutions to specific target groups.
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Maulia, Novaria, Atika Atika, and Nining Nadya Rukmana Sari. "Strategi Komunikasi Politik Calon Legislatif Perempuan Dalam Memperoleh Dukungan Publik Pada Pemilihan Legislatif Tahun 2019 di Kalimantan Selatan." Jurnal Penelitian Pers dan Komunikasi Pembangunan 23, no. 2 (2019): 109–26. http://dx.doi.org/10.46426/jp2kp.v23i2.108.
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This research aimed to find out communication strategy which was used by women politicians as legislative candidates in gathering people’s supports on South Kalimantan Legislative Elections 2019. The research used descriptive qualitative approach. Data was collected by depth interview to three types of informants, Regional House of Representatives Banjarmasin City candidates, Regional House of Representatives Banjarbaru City candidates, and voters side. The result of the research showed that some elements of political communications related to women legislative candidate’s communication strategies in getting votes. Women legislative candidates with their team as political communicators while in legislative elections campaign. Political messages, delivered to the people, were focusing on health welfare, women empowerment, and children educations. Besides personal and community communications, their use online media such as Whatsapp, Facebook, Instagram, and other social medias, furthermore they used outdoor media such as billboard. Legislative candidates Political targets are widely, because the targets were not only women. The targets college students, community members, and other community groups. Political communication strategy, used by women legislative candidates in gathering people’s supports, was horizontal political communication strategy. The strategy descripted as position of political communicators (legislative candidates) and communicans (people) relatively balance (give and take position).Keywords: communication strategy, political communication, women legislative candidates
 ABSTRAKPenelitian ini bertujuan untuk mengetahui strategi komunikasi yang digunakan oleh Politisi Perempuan sebagai Calon Legislatif (Caleg) dalam memperoleh dukungan publik pada pemilihan legislatif Tahun 2019 di Kalimantan Selatan. Penelitian menggunakan pendekatan kualitatif deskriptif. Data dikumpulkan menggunakan teknik wawancara kepada tiga pihak informan, yaitu Caleg DPRD Kota Banjarmasin, Caleg DPRD Kota Banjarbaru, dan dari pemilih. Hasil penelitian mengungkapkan sejumlah unsur-unsur komunikasi politik sehubungan dengan strategi komunikasi Caleg perempuan dalam memperoleh dukungan publik. Caleg perempuan bersama timnya bertindak sebagai komunikator politik selama proses kampanye pemilihan legislatif. Pesan politik yang disampaikan kepada masyarakat fokus pada bidang kesehatan, kesejahteraan, pemberdayaan perempuan, dan pendidikan anak. Adapun saluran yang digunakan, selain komunikasi personal dan kelompok, juga menggunakan media berbasis online seperti whatsapp, facebook, instagram, dan media sosial lainnya, serta menggunakan media luar ruang seperti baliho. Sasaran atau target politik para caleg terbilang cukup luas, karena tidak dibatasi oleh target dari kelompok perempuan saja, namun lebih umum mulai dari kelompok pelajar/mahasiswa, anggota komunitas, dan kelompok masyarakat lainnya. Strategi komunikasi politik yang digunakan para caleg perempuan dalam memperoleh dukungan publik adalah strategi komunikasi politik horizontal, posisi antara komunikator politik dalam hal ini Caleg dan komunikan (masyarakat) relatif seimbang (saling memberi dan menerima).Kata kunci: strategi komunikasi, komunikasi politik, caleg perempuan
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Kudlai, Viacheslav, and Valeriia Belousova. "Structure and content of educational institution’s communication and communication activities." Bulletin of Mariupol State University. Series: Philosophy, culture studies, sociology 9, no. 18 (2019): 43–49. http://dx.doi.org/10.34079/2226-2849-2019-9-18-43-49.
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The article deals with the peculiarities of "communication" and "communication activity" terms interpretation in the context of higher education institution. The basic elements, forms, types and functions of communication activity are characterized. The main stages of work on creating effective communication in the institution are identified. Communication improvement areas in higher education institutions are highlighted. There are communication activity forms that are the way of communication participants interacting. There are three main communicational forms: imitation, dialogue, management. In its communication activities, university needs to disseminate information about educational services quality, which ensures their competitiveness. The educational services competitiveness of university is the main indicator of the functioning effectiveness. Main factors of educational service competitiveness are: the quality of training; cost of education; specialties demand in the educational market; specialties promotion; graduates employment etc. Higher education institutions’ improved communication is facilitated by the following practices: regulation of information flows; feedback systems improvement; use of modern information technologies; issue newsletters. Communication is a deliberate process of information transmitting, using rules and regulations that help to achieve understanding between the subjects. Communication and communication activities using traditional and electronic information exchange channels are important to ensure the overall objectives of the university and quality educational services provision. The well-established communicational process in educational institutions creates conditions for the information transfer to educational services consumers, which is a prerequisite for successful education development in Ukraine. In the communication activity, the individual and the recipient (the entrant, the student, the teacher, the other staff of the university), the target groups (the student body as the community, the scientific and teaching staff) and the society in general, act as the communicator and the recipient. The communication activity of the educational institution largely depends on modern society needs and new trends impact. The main task of universities’ communication activity is to highlight the strengths in the organization of its work and to focus on them.
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Horsle, Pål B. "Strategical communication as a method." Comunicação e Sociedade 8 (December 20, 2005): 19–37. http://dx.doi.org/10.17231/comsoc.8(2005).1179.
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This article presents a way of thinking and planning strategic communications step by step. But even though the term step is used, the process must not always follow the sequence shown here. Often it may be necessary to go backwards and forwards to adjust the steps in relation to each other. This applies not least to the choice of target groups, the determination of sub-objectives, the selection of the main procedures and the level of ambition. But regardless of the sequence, no step should be omitted. The overall focus is effectiveness in order to what extent objectives is reached. This article is based upon my experience and as responsible for exercising approximately 50 strategies primarily within the public sector, in addition to use of The Norwegian Central Government Information Policy. Which is as a fact the only public information policy in the whole world which is implemented. Of this reason this article could be interpreted rather normative than empirical theoretic.
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Ahrari, Amin, Mohammad Reza Miri, Abbas Ali Ramezani, Reza Dastjerdi, and Tayebeh Hosseini. "Efficacy of Communication Skills Training in Marital Disturbance." Journal of Research & Health 10, no. 6 (2020): 351–58. http://dx.doi.org/10.32598/jrh.10.6.1547.2.
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Background: Marital disturbance widely impact the quality of marriage in couples. Besides, the lack of communication skills among couples is considered as one of the most significant personal factors influencing marriage distress. Therefore, this research aimed to determine the impact of communication skills training on marital disturbance. Methods: In this interventional study, the target population was all couples residing in the marginal regions of Birjand City, in 2016. Sixty couples (N=120) were randomly selected and assigned into two groups of intervention (30 couples) and control (30 couples). The data collection instrument consisted of two sections of private information and the Pines couple burnout measure. Results: Educational intervention was conducted for the intervention group in six sessions of 120 minutes. The questionnaire was completed before and three months after the intervention, in both groups. Then, the obtained data were analyzed using the chi-squared test, independent t-test, and paired t-test, considering the significant level of 0.05, in SPSS V. 18. The Mean±SD age was 32.27±6.24 years and 34.85±5.74 years in the intervention and control groups, respectively. Also, the Mean±SD marriage life of couples was 7.33±5.29 years and 9.57±5.73 years in the intervention and control groups, respectively. Conclusion: The mean of marital disturbance modifications, marital distress, and physical and emotional loss significantly differed between the intervention and control groups (P<0.05). Communication skills training can significantly reduce marital distress and its dimensions, including physical, emotional, and mental retardation, in couples living in the suburb.
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Ahrari, Amin, Mohammad Reza Miri, Abbas Ali Ramezani, Reza Dastjerdi, and Tayebeh Hosseini. "Efficacy of Communication Skills Training in Marital Disturbance." Journal of Research & Health 10, no. 6 (2020): 351–58. http://dx.doi.org/10.32598/jrh.10.6.1547.2.
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Background: Marital disturbance widely impact the quality of marriage in couples. Besides, the lack of communication skills among couples is considered as one of the most significant personal factors influencing marriage distress. Therefore, this research aimed to determine the impact of communication skills training on marital disturbance. Methods: In this interventional study, the target population was all couples residing in the marginal regions of Birjand City, in 2016. Sixty couples (N=120) were randomly selected and assigned into two groups of intervention (30 couples) and control (30 couples). The data collection instrument consisted of two sections of private information and the Pines couple burnout measure. Results: Educational intervention was conducted for the intervention group in six sessions of 120 minutes. The questionnaire was completed before and three months after the intervention, in both groups. Then, the obtained data were analyzed using the chi-squared test, independent t-test, and paired t-test, considering the significant level of 0.05, in SPSS V. 18. The Mean±SD age was 32.27±6.24 years and 34.85±5.74 years in the intervention and control groups, respectively. Also, the Mean±SD marriage life of couples was 7.33±5.29 years and 9.57±5.73 years in the intervention and control groups, respectively. Conclusion: The mean of marital disturbance modifications, marital distress, and physical and emotional loss significantly differed between the intervention and control groups (P<0.05). Communication skills training can significantly reduce marital distress and its dimensions, including physical, emotional, and mental retardation, in couples living in the suburb.
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Parikh, Sarangi P., Joel M. Esposito, and Jeremy Searock. "The Role of Verbal and Nonverbal Communication in a Two-Person, Cooperative Manipulation Task." Advances in Human-Computer Interaction 2014 (2014): 1–10. http://dx.doi.org/10.1155/2014/375105.
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Motivated by the differences between human and robot teams, we investigated the role of verbal communication between human teammates as they work together to move a large object to a series of target locations. Only one member of the group was told the target sequence by the experimenters, while the second teammate had no target knowledge. The two experimental conditions we compared were haptic-verbal (teammates are allowed to talk) and haptic only (no talking allowed). The team’s trajectory was recorded and evaluated. In addition, participants completed a NASA TLX-style postexperimental survey which gauges workload along 6 different dimensions. In our initial experiment we found no significant difference in performance when verbal communication was added. In a follow-up experiment, using a different manipulation task, we did find that the addition of verbal communication significantly improved performance and reduced the perceived workload. In both experiments, for the haptic-only condition, we found that a remarkable number of groups independently improvised common haptic communication protocols (CHIPs). We speculate that such protocols can be substituted for verbal communication and that the performance difference between verbal and nonverbal communication may be related to how easy it is to distinguish the CHIPs from motions required for task completion.
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Villar, Maria Elena. "Community engagement and co-creation of strategic health and environmental communication: collaborative storytelling and game-building." Journal of Science Communication 20, no. 01 (2021): C08. http://dx.doi.org/10.22323/2.20010308.
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From a strategic communication perspective, for any communication to be effective, it must be audience-centered, with content and delivery channels that are relevant to its intended target. When trying to reach culturally specific communities or other groups that are not otherwise connected with science research, it is crucial to partner with community members to co-create content through media that is appealing and culturally competent. This commentary considers some examples including storytelling through ‘fotonovelas’ and radio stories, community drama and serious games.
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De Santiago, Isabel, José Pereira Miguel, and Francisco Antunes. "Comunicação em Saúde: Evitar o Contágio da Doença por Vírus Ébola nos PALOP – Metodologia KISS & KEYWORDS." Acta Médica Portuguesa 28, no. 2 (2015): 141. http://dx.doi.org/10.20344/amp.6323.
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In this work, Health Communication is considered as an important discipline in medicine and health sciences for his role as true determinant of health. We highlight their contribution to health promotion and disease prevention. Thus, the Health Communication Plan (PCS): Preventing the spread of Ebola virus disease in the Portuguese Speaking African Countries - KISS &amp; KEYWORDS methodology is a tool that aims to minimize the risk of infection by Ebola virus in the Portuguese Speaking African Countries and also train for a general<br />improvement of health conditions of the local populations. In the PCS design are especially considered the social and cultural contexts of the target populations, especially the customs, traditions and religion. Health Communication is considered as an Essential Function of Public Health and its main is to provide a population-based approach. The target of communication actions are population groups in addition to the individual communication, target-audiences are people without access to the media, in Guinea Bissau, Cape Verde and Sao Tome and Principe. Under the communication plan uses the methodology, models and practices both by media professionals as health. A proximity approach and cultural mediation, previously identified key facts, are defined objectives; outlines to the Plan in concrete and its implementation methodology (target-audience and following intervention, materials to be used and key-messages and partners to mobilize) following the World Health Organisation standards.
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Grothmann, Torsten, Markus Leitner, Natalie Glas, and Andrea Prutsch. "A Five-Steps Methodology to Design Communication Formats That Can Contribute to Behavior Change." SAGE Open 7, no. 1 (2017): 215824401769201. http://dx.doi.org/10.1177/2158244017692014.
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Communication measures can raise protective behavior regarding climate change, natural hazards, and other health risks. For being effective in such communication, we designed a five-steps methodology and applied it to health-protective behavior during heat extremes in Austria. The five steps are as follows: (1) target group selection, a multicriteria assessment (MCA) to identify the most important target group(s)—this led to the identification of mobile health care nurses as our primary target group; (2) target group analysis by interviews to identify drivers of and barriers to protective behavior—for the mobile health care nurses, the drivers were their climate change perceptions, control beliefs, perceptions of role models, and extent of thinking about heat and health, and the barriers were fatalism and work stress; (3) development of target group specific communication formats addressing the identified drivers and barriers—for the nurses, we designed a workshop format, animated videos, and two print formats; (4) pretest of formats in focus groups—these revealed our formats were effective in increasing heat risk awareness, competence, and protective behavior among the nurses; (5) improvement of formats based on pretest results—for example, we modified the workshop format to become a venue for mutual learning. These five steps can be applied to other projects where awareness, competence, or behavior shall be increased by means of communication.
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DMITRIEVA, ELENA. "PATIENT - HEALTH CARE PROVIDER COMMUNICATION IN THE DIGITAL ERA." Communicology 8, no. 3 (2020): 150–62. http://dx.doi.org/10.21453/2311-3065-2020-8-3-150-162.
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The paper gives an overview of digital health components and their role in individual and collective health including telemedicine, artificial intelligence for health, wearable devices, mobile phones and mobile health. A particular focus is given to mobile health that significantly improve health care provider - patient communication, ensure maximum coverage with minimum resources, influence behavior change communication and stimulate healthy lifestyle. Mobile health application may vary from prevention risky behavior among patients, ensuring proper treatment and rehabilitation of the patients with various form of addictions, providing information on health to various target groups. The article gives examples of such programs and their effectiveness.
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Kecskes, Robert. "Brand Communication in a Digitalized World." GfK Marketing Intelligence Review 9, no. 2 (2017): 54–58. http://dx.doi.org/10.1515/gfkmir-2017-0019.
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Abstract The way in which we communicate is changing radically. In the analog world, promotional communication was consumed rather passively. In today’s digital age, consumers have become more active. Especially, the younger consumer generation - referred to as iBrains- are increasingly spreading their own product experiences across digital channels into the virtual world. Stimulus-response communication still has its place, but must be supplemented with interactive offers that enable a dialogue with consumers. Diverse communication channels must be utilized - analog as well as digital - in order to reach the young target groups. As consumers tend to be “always on”, they use different communication channels simultaneously, leading to continuous partial attention. Therefore, not only new channels are necessary but the entire communication style and design need to be adapted. It is not enough to simply make contact. Instead of thinking about shortening the message, creativity should be put into creatively combining different building blocks of communication.
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Neikter, Susanna Allgurin, Nina Rehnqvist, Måns Rosén, and Helena Dahlgren. "Toward a new information infrastructure in health technology assessment: Communication, design, process, and results." International Journal of Technology Assessment in Health Care 25, S2 (2009): 92–98. http://dx.doi.org/10.1017/s0266462309990730.
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Objectives: The aim of this study was to facilitate effective internal and external communication of an international network and to explore how to support communication and work processes in health technology assessment (HTA).Structure and Methods: European network for Health Technology Assessment (EUnetHTA) connected sixty-four HTA Partner organizations from thirty-three countries. User needs in the different steps of the HTA process were the starting point for developing an information system. A step-wise, interdisciplinary, creative approach was used in developing practical tools.Results: An Information Platform facilitated the exchange of scientific information between Partners and with external target groups. More than 200 virtual meetings were set up during the project using an e-meeting tool. A Clearinghouse prototype was developed with the intent to offering a single point of access to HTA relevant information. This evolved into a next step not planned from the outset: Developing a running HTA Information System including several Web-based tools to support communication and daily HTA processes. A communication strategy guided the communication effort, focusing on practical tools, creating added value, involving stakeholders, and avoiding duplication of effort.Conclusions: Modern technology enables a new information infrastructure for HTA. The potential of information and communication technology was used as a strategic tool. Several target groups were represented among the Partners, which supported collaboration and made it easier to identify user needs. A distinctive visual identity made it easier to gain and maintain visibility on a limited budget.
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Sitthi-amorn, Chitr, and Jintana Ngamvithayapongse. "The Role of Media and Communication in Improving the Use of Drugs and Other Technologies." International Journal of Technology Assessment in Health Care 14, no. 1 (1998): 71–80. http://dx.doi.org/10.1017/s0266462300010539.
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AbstractPolicy makers, health care providers, and the general public need valid information about the benefits and harmful effects of drugs and technologies to be able to make rational choices in their acquisition, distribution, and use. Effective communication is important for quality choices of drugs and other technologies. In effective communication, the choice of messages and media must correspond to the culture and beliefs of the target groups to make them comprehend and adopt the conclusions. Messages must be presented on a regular basis. Most regulatory agencies do not have enough resources to mount effective communication programs. Private advertising agencies and other stakeholders have definite roles. Valid knowledge must be the basis of dialogues to reduce emotional disputes among various benefit groups in society.
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Kešetović, Želimir, Predrag Marić, and Vladimir Ninković. "Crisis Communication of Local Authorities in Emergency Situations – Communicating “May Floods” in the Republic of Serbia." Lex localis - Journal of Local Self-Government 15, no. 1 (2017): 93–109. http://dx.doi.org/10.4335/15.1.93-109(2017).
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In May 2014 Serbia and the region of Southeast Europe were hit by the heaviest rain in 120 years of recorded weather measurements, which caused catastrophic floods and landslides. Nine cities and thirty one municipalities declared the state of emergency on their territory. The paper analyses crisis communications of city and municipal emergency management headquarters with different target groups, their relations with the media and the “high politics”, as well as the “lessons learned” which may be applied to new emergency situations. We observed crisis communication on both operative (functionality of the equipment, issuing orders and instructions to citizens etc), and on symbolic level (the shaping of meaning of the event and of the subjects’ actions). A particular attention was paid to the communication problems such as insufficiently trained communicators, inadequate equipment, limited time and excessive expectations, as well as to the analysis of the media reporting that was often politicized and sensationalist.
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Vardar, Nükhet. "Bank Z's communication dilemma during Turkey's 2001 crisis." Emerald Emerging Markets Case Studies 2, no. 5 (2012): 1–8. http://dx.doi.org/10.1108/20450621211264743.
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Subject area Marketing. Study level/applicability The primary target for this case study is marketing and communications undergraduate students, especially those from emerging countries; the secondary target is MBA students studying principles of marketing, integrated marketing communications. Case overview Turkey probably faced the most severe economic crisis after the Second World War in February 21, 2001, when the Turkish Lira was devalued by 94 percent against US dollar just overnight. Against this volatile business environment, Bank Z as one of the major banks in Turkey, was preparing for the launch of a major new marketing and communication plan. In April 2000 Bank Z had set itself the target of “changing the banking concept in Turkey, accomplishing no other bank was able to realize”. So Bank Z was ready to communicate its new consumer banking products when the country started to face rough times. Especially financial institutions and banks were encountering serious trust issues. Bank Z on the other hand, had grouped its products according to their line of financial expertise in five groups with the aim of having specialized personnel in these different areas, serving clients in the best possible way. Furthermore, the bank was aiming to realize 80 percent of its transactions via telephone and internet banking. Therefore, Bank Z had undertaken major technological investments in order to be able to deliver these services. But under these volatile economic conditions, should they go ahead with the campaign? Or should they postpone the campaign? Or should they realize it with a reduced frequency and budget? What if they postpone and one of the competitors start a new advertising campaign with similar propositions? The case tries to answer these critical questions with the help of market data, showing the likely course of business decisions can take in an emerging country just under 24 hours. Expected learning outcomes There are two main outcomes: first, to show the importance of consistent, continuous and sustainable communication for brand's marketing activities, especially during times of economic instability. The second outcome is to simulate difficulties of decision making under highly volatile market conditions and in high-risk environments, especially when the business environments can change abruptly. Supplementary materials Teaching notes are available.
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Meyer, Gary, and James W. Dearing. "Respecifying the Social Marketing Model for Unique Populations." Social Marketing Quarterly 3, no. 1 (1996): 44–52. http://dx.doi.org/10.1177/152450049600300105.
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Social marketing strategies are deployed in social change campaigns around the world. Yet the usefulness of social marketing strategies to affect behavior change among unique population members is not well known. Social marketing is efficient and cost-effective when a campaign targets a sufficiently large audience so as to achieve economies of scale. Unique population groups, however, typically consist of few members. How can efficiency be achieved with small target audiences? To solve this conundrum we suggest that certain social marketing strategies (environmental mapping, formative evaluation, interpersonal communication channels, and the nonmonetary costs of adoption) should be emphasized, and others (program management and target audience segmentation) deemphasized, in program design. We use examples drawn from a recent study of HIV prevention programs in San Francisco to illustrate this point.
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Thistle, Jennifer J. "The Effect of Symbol Background Color on the Speed of Locating Targets by Adults Without Disabilities: Implications for Augmentative and Alternative Communication Display Design." Perspectives of the ASHA Special Interest Groups 4, no. 6 (2019): 1482–88. http://dx.doi.org/10.1044/2019_persp-19-00017.
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Purpose Previous research with children with and without disabilities has demonstrated that visual–perceptual factors can influence the speech of locating a target on an array. Adults without disabilities often facilitate the learning and use of a child's augmentative and alternative communication system. The current research examined how the presence of symbol background color influenced the speed with which adults without disabilities located target line drawings in 2 studies. Method Both studies used a between-subjects design. In the 1st study, 30 adults (ages 18–29 years) located targets in a 16-symbol array. In the 2nd study, 30 adults (ages 18–34 years) located targets in a 60-symbol array. There were 3 conditions in each study: symbol background color, symbol background white with a black border, and symbol background white with a color border. Results In the 1st study, reaction times across groups were not significantly different. In the 2nd study, participants in the symbol background color condition were significantly faster than participants in the other conditions, and participants in the symbol background white with black border were significantly slower than participants in the other conditions. Conclusion Communication partners may benefit from the presence of background color, especially when supporting children using displays with many symbols.
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Moir, Chris, and Virginia Jones. "Experience of nurses measuring preschool body mass index for the Health target: Raising Healthy Kids." Journal of Primary Health Care 11, no. 3 (2019): 275. http://dx.doi.org/10.1071/hc19022.
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ABSTRACT INTRODUCTION Childhood obesity is a major health concern in New Zealand. Primary care nurses have been charged with body mass index (BMI) screening and initiating education or referral of 4-year-old children during the Before School Check (B4SC). Asking nurses about their BMI screening experiences when reporting is mandated by the Ministry of Health reveals valuable knowledge to inform the work of health professionals in this area. AIM To explore the experience of nurses performing the B4SC since the inclusion of the Raising Healthy Kids targets into the wellchild check. METHODS Five focus group discussions across New Zealand were conducted using the Nominal Group Technique. Nurses individually recorded their answers to the research question, ‘What is your perception of performing the B4SC since the inclusion of the Raising Healthy Kids target in July 2016?’. Group discussion and establishing priorities followed. Researchers collated and analysed data. Results were obtained by adding up scores across groups to provide the final overall themes of: (i) communication; (ii) BMI as a measurement; (iii) cultural norms and socioeconomic situations; (iv) parenting and family structure; and (v) education. RESULTS Communication was the common theme across groups, but other priorities were more specific to the sociodemographic and cultural profile of the areas of practice. Mandatory reporting appears to have had the positive outcome of encouraging nurses to use positive and holistic discussion on health to families rather than concentrating on BMI. Nurses reported using tools to educate parents without implying judgement of their parenting and lifestyle. DISCUSSION Nurses worked hard to maintain relationships with families as they recognised the long-term value of keeping families engaged with health professionals. Where tools were useful, such as the BMI calculator, nurses used these to assist with positive communication. The mandatory nature of the BMI referral had enhanced their skills with difficult conversations.
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Shirinkina, Mariya A. "Formats and genres of media communication of the executive power." International Journal “Speech Genres” 29, no. 1 (2021): 66–77. http://dx.doi.org/10.18500/2311-0740-2021-1-29-66-77.
Full textAbstract:
The article presents a general description of the system of the executive power media resources from the point of view of its genre organization. The author offers a literature review on computer-mediated communication and the sphere of public relations and gives a definition of a genre in connection with the Internet. It is argued that an important characteristic of a media genre is its format regarded as a sum total of discourse and media aspects determined by the technical capacity of various Internet services. On the basis of executive power official websites, their press service publics and accounts of individual officials in social networks and microblogging services (VK, Instagram, Twitter), as well as messenger channels (Telegram) the author singles out genre varieties of media messages. The author argues that the executive power media communications form an integrated system of communication means and methods of communicating with the society through various Internet services and platforms. The complex of multi-code media messages constitutes a scenario of communication with all possible target groups of the state with a view to create in the collective consciousness a positive image of the executive branch in general and that of the individual officials in particular. The author comes to the conclusion that, when a communication product is posted on the Web, its principal genre features (volume, theme, composition, stylistic peculiarities) remain recognizable, and only the form of presenting the information offered to the addressee with the help of different semiotic systems varies: text, video, photo, animation, music, graphics and infographics as its particular mode, etc. The research of categorical and textual approach to media genres, which allows to describe their typological characteristics in detail may be regarded as a promising continuation of this study.