Relevant bibliographies by topics / Target marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Target marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 29 July 2024

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Journal articles on the topic "Target marketing"

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Dempsey, Shawna, and Lorri Millan. "Target Marketing." Canadian Theatre Review 137 (January 2009): 68–73. http://dx.doi.org/10.3138/ctr.137.012.

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A performer steps onto a stage, bare save for a single microphone. She is dressed in black with a white target printed on the chest of her shirt. This target pattern is a replica of the human targets marksmen use to practice shooting. The everywoman manifests her interior monologue – she talks frankly about what’s been bothering; her in a rambling, free-associative way. As she speaks, from time to time, a prop is lowered from the ceiling to her hand. She stops speaking; as the props descend and reascend. The pulleys that move them creak as they move the objects through space. The only props that do not come from above – deus ex machina – are the red buttons which the woman removes from her hip pockets.)
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Alessandro, Albano, Borzillo Federica, and Schirone Dario. "Business Strategies for a New Marketing Target." International Journal of Advances in Management and Economics 1, no. 5 (September 2, 2012): 99–104. http://dx.doi.org/10.31270/ijame/01/05/2012/15.

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Mandal, Pratap Chandra. "Socially-Responsible Target Marketing and Marketing Communications." International Journal of Social Ecology and Sustainable Development 13, no. 1 (January 2022): 1–16. http://dx.doi.org/10.4018/ijsesd.293247.

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Companies are in business to generate revenues and profits and achieve business excellence. Now-a-days, companies are becoming sensitive towards their social responsibilities of ensuring not only consumer welfare but also the welfare of all stakeholders including the society at large. Companies do target marketing and marketing communications to communicate about their offerings to target markets. They adopt socially responsible target marketing, marketing communications, and advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices in fashion advertising and in cosmetics industry. Companies adopt advertising campaigns for social causes, socially responsible sales promotion, and personal selling. Companies should ensure consumer privacy, safety, and security. Various stakeholders want to be assured that businesses care about their welfare. Businesses should ensure consumer welfare and welfare of the society at large. This will allow them to achieve business excellence and stay ahead in the competition.
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Garyacha, O. L., V. V. Bilousova, and S. O. Chaplykin. "New mobile marketing strategy in the context of target markets and target audience." Vìsnik Berdânsʹkogo unìversitetu menedžmentu ì bìznesu 45, no. 1 (2019): 23–27. http://dx.doi.org/10.33783/1977-4167-2019-45-1-23-27.

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Swenson, Michael R., and William D. Wells. "Target Marketing for Health Communication." Social Marketing Quarterly 2, no. 1 (April 1995): 5–9. http://dx.doi.org/10.1177/152450049500200102.

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RINGOLD, DEBRA JONES. "Social Criticisms of Target Marketing." American Behavioral Scientist 38, no. 4 (February 1995): 578–92. http://dx.doi.org/10.1177/0002764295038004008.

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Danaher, Peter J. "Wearout effects in target marketing." Marketing Letters 7, no. 3 (July 1996): 275–87. http://dx.doi.org/10.1007/bf00435743.

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Fogel, Gyongyi K., and Lorinda F. Lewis. "Target Marketing and Ethics Brand Advertising and Marketing Campaigns." International Journal of Social Ecology and Sustainable Development 1, no. 4 (October 2010): 10–25. http://dx.doi.org/10.4018/jsesd.2010100102.

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Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention to ethics and social responsibility. This paper examines ethical concerns of advertising, the use of animated spokes-characters, marketplace discrimination, misleading practices, ethical concerns in minority marketing, and related advertising regulations. The authors conclude with recommendations for future research and implications for advertising and marketing practice. Policy implications are made for socially responsible advertising and marketing.
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Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (January 1, 2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.

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Abstract The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group. Zusammenfassung Nachhaltigkeit ist in der heutigen Zeit ein häufig genutzter Begriff und wird sowohl im Privat- als auch im Geschäftsleben thematisiert. Für den klassischen Marketing-Mix bedeutet die Veränderung des Marketings in Bezug auf die Einbindung der Nachhaltigkeit auch eine stetige Anpassung an die entsprechenden Gegebenheiten. Die 4 Ps von McCarthy aus dem Jahr 1960, bestehend aus „product“ (Produkt), „price“ (Preis), „place“ (Distribution) und „promotion“ (Kommunikation), decken aufgrund der Breite, Komplexität und Vielfalt des Marketings nicht mehr alle Aspekte ab. Daher hat Runa Strott ein eigenes Modell für Produkte und Dienstleistungen, die eine „grüne Zielgruppe“ (LOHAS) ansprechen sollen, entwickelt: den Green-Marketing-Mix.
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Cahill, Dennis J. "Target marketing and segmentation: valid and useful tools for marketing." Management Decision 35, no. 1 (February 1997): 10–13. http://dx.doi.org/10.1108/00251749710160133.

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Dissertations / Theses on the topic "Target marketing"

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Wessén, Fredrik, and Mats Forsberg. "On Target Marketing in Mobile Devices : MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6321.

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In the best of worlds, all marketing is relevant.

This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement.

Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. Companies have problems to focus their marketing efforts towards the areas which give most value for the marketing investments. The conflict between companies pushing the marketing messages to their customers, who are trying to avoid them, a growing mistrust is feed.

Well established businesses are challenged by new companies cutting in between the content providers and their customers. A new business model using the Long Tail phenomena is shaking the old media houses’ business position.

Smartphones and netbooks are merging into mobile devices, which release a number of opportunities for target marketing. This study states that mobile devices are personalized and as a consequence, open for the possibility of target marketing towards individuals. However, there are identified obstacles to overcome. One challenge lies in the balance between marketing benefits and preventing violation of the customers’ personal integrity.

From literature and case studies, light is brought to the state of practice of rules and regulations, old media houses Schibsted and Aftonbladet, search engine provider as Google and a marketing agency, Mobiento Mobile Marketing. 

Trends and best practices stick out as more important in order for a company to become a successful target marketing actor. A “target marketing house concept” points out four significant areas for companies to benefit from the power of target marketing in mobile devices.

Trough out of this study, protection of the personal integrity and personal data has been pointed out as a key factor for a mutual and trustful customer relationship. This is considered to be as a precondition, both for behaviour segmentation and for a joint rewarding customer dialogue.

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Soutar, Garron. "Target marketing : the geographical information systems approach." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53611.

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Thesis (MA)--Stellenbosch University, 2003.
ENGLISH ABSTRACT: Geodemographics has been used extensively as a decision-support tool in both the business sector and the market survey environment in the United States, the United Kingdom and numerous other countries. This has however not been the case in South Africa, partly because of the expense involved in capturing current and complete customer information. As an alternative to capturing all the required customer information, geodemographics has frequently made use of government census data to supplement the organisation-specific data. However, even the census data has its shortcomings. This research has explored a method for building an organisation-specific database using a combination of government census data and organisation-specific data. The organisation-specific data was captured using a questionnaire that was targeted to a specific group of people. The information obtained from the questionnaire and which overlapped with specific census data variables was then used to update the relevant census variables. Cluster analysis was subsequently conducted on the census data in order to identify enumerator areas within the Western Province that had demographic and economic characteristics similar to those of the surveyed areas. Once the appropriate enumerator areas had been identified, the organisation-specific information from the survey was extrapolated to these new areas outside of the surveyed areas. The methodology used in this research provides a process that allows organisations to build a unique geodatabase by making use of the good qualities of both the census data and user-specific data. The resulting geodatabase is one that contains current and pertinent information while also providing complete spatial coverage.
AFRIKAANSE OPSOMMING: Geodemografie word op groot skaal gebruik as n hulpmiddel vir die ondersteuning van besluitneming in die sakesektor en die markopname-omgewing in die Verenigde State, die Verenigde Koninkryk en talle ander lande. Dit is egter nie in Suid-Afrika die geval nie, deels as gevolg van die onkoste verbonde aan vaslegging van die jongste en volledige kliente-inligting. As n altematief vir die vaslegging van al die vereiste kliente-inligting maak geodemografie dikwels gebruik van sensusdata om data eie aan n organisasie aan te vul. Selfs sensusdata het egter tekortkominge. Hierdie navorsing het n metode ondersoek vir die opbou van n databasis eie aan n organisasie deur gebruik te maak van n kombinasie van sensusdata en data eie aan n organisasie. Die data eie aan ri organisasie is vasgele deur gebruik te maak van ri vraelys vir n spesifieke teikengroep. Die inligting wat uit die vraelys verkry is en wat met die spesifieke sensusdataveranderlikes ooreengestem het, is toe gebruik om die relevante sensusveranderlikes by te werk. Skakelingsanalise is daama op die sensusdata uitgevoer ten einde opnemerareas in die Westelike Provinsie te identifiseer wat soortgelyke demografiese en ekonomiese kenmerke gehad het as die areas waarin die vraelysopname gemaak is. Nadat die geskikte opnemerareas gei'dentifiseer is, is die inligting eie aan die organisasie uit die opname geekstrapoleer na hierdie nuwe areas buite die areas waar die opname gemaak is. Die metodologie wat in hierdie navorsing gebruik is, verskaf n metodologie wat organisasies in staat stel om n unieke geodatabasis op te bou deur gebruik te maak van die goeie eienskappe van beide die sensusdata en die data eie aan die gebruiker. Die geodatabasis wat hieruit voortspruit, is een wat die jongste en verbandhoudende inligting bevat en volledige ruimtelike dekking bied.
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Albanese, John Stephen. "Developing a local outreach target marketing strategy at New Victoria Baptist Church." Theological Research Exchange Network (TREN), 1995. http://www.tren.com.

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Richards, Johannes Douglas. "Promotion of a legal firm during recessionary times / Johannes Douglas Richards." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4471.

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Nearly 80 years earlier, Henry Ford advised during the 1930 depression that: "A man who stops advertising to save money is like a man who stops a clock to save time". The purposes of this case study was to determine whether legal firms have taken cognisance of these wise words and have refrained from cutting back on expenses, and more particularly its promotional budget expenses during a down turning economy. It was discovered that, like nearly 80 years ago, costs today is still an important issue when considering and exploreing promotional opportunities. Small legal organisations have in general indicated that cost effectiveness is an important factor to take into consideration when deciding which type of promotion to explore. A further prerequisite was that the promotion should be target market orientated and effective. Interestingly enough, more than 60% of the sample organisations have failed to analyse their target market before commencing with any type of promotion. This immediately raised the question whether costs have not been wasted on wrong promotional efforts, rather than costs being an issue when considering promotion? It was concluded that small legal organisations have failed to properly analyse their target market and hence was unaware of their client?s needs. Various types of promotion were undertaken by the organisation, but in many instances were ineffective and costly. Should organisations have properly analysed their target markets they would have been in a better position to select an effective and less costly type of promotion. Limited recommendations were made in an attempt to assist small legal organisations to firstly analyse their target market which will result in more cost effective marketing and will enable them to address the needs of their target market directly.
Thesis (M.B.A.)--North-West University, Potchefstroom Campus, 2011.
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Thomas, Jason E. "Exploring Primary Target Market Segment Buyer Motivation for Martial Arts Businesses." Thesis, Northcentral University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10143682.

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The martial arts industry is experiencing a period of immense growth, which has created a highly competitive environment where challenges in attracting and retaining customers cause substantial losses and an inability to compete effectively. Customer memberships are the primary revenue source for firms in the fitness services industry. Understanding buyer motivation is essential for marketing message creation and product development to attract and retain customers. The purpose of this qualitative, exploratory, single-case study was to investigate parent purchase motivation for children’s martial arts classes and to document internal buying motives in order to address the problem of acquiring and retaining customers in the commercialized martial arts industry. The qualitative, exploratory, single-case study consisted of seven parents with 6- to 12-year-old children enrolled in a martial arts school in Lakeway, Texas; two instructors working with the children and parents; and two owners of the school responsible for marketing. The data collection methods were semistructured interviews comprising open-ended questions that were audio-recorded. Interviews were analyzed using NVivo ® qualitative analysis software, which was used for coding and identifying themes. The semistructured interviews helped identify 10 themes. Seven of the themes validate and expand upon current themes discussed in the literature. Three new themes—ease of participation, alternative to team sports, and convenience—were uncovered. The findings of the study contribute to the theory of planned behavior, as well as other theories used to predict behavior, and may be used to predict purchase behavior. Recommendations for practice include refinements of product offerings and marketing messages and the creation of a new marketing segment, resulting in business alignment with customers and increased ability to attract and retain customers for commercialized martial arts schools, which is one of the largest challenges in the fitness industry. Future research is recommended to replicate this study in other geographies, to use the data gathered in this study to seed qualitative research studies, and to weigh the relative influence of the three types of behaviors influencing intention in the theory of planned behavior.

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Kressner, Josephine D. "Leveraging targeted marketing data in travel demand modeling: validation and applications." Diss., Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/51870.

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To date, the collection of comprehensive household travel data has been a challenge for most metropolitan planning organizations (MPOs) and state departments of transportation (DOTs) due mainly to high costs. Urban population growth, the expansion of metropolitan regions, and the general unwillingness of the public to complete surveys conflict with limited public funds. The purpose of this research is to leverage targeted marketing data, sometimes referred to as consumer data or just simply marketing data, for travel demand modeling applications. This research reveals a first step in exploring the use of targeted marketing data for representing population characteristics of a region. Four studies were completed: an aggregate validation, a household-level validation for hard-to-reach population groups, an airport passenger model, and a residential location choice model. The two validation studies of this work suggest that targeted marketing data are similar to U.S. Census data at small geographic levels for basic demographic and socioeconomic information. The studies also suggest that the existing coverage errors are at least similar, if not lower than, the levels of those in household travel surveys used today to build travel demand models. The two application studies of this work highlight the benefits of the targeted marketing data over traditional household travel surveys and U.S. Census data particularly well, including the additional behavioral information available at the household-level and the very large sample sizes. These results suggest that the combination of targeted marketing data with other third-party and non-traditional data could be particularly powerful. It offers tremendous opportunities to enhance, or even transform, existing travel demand modeling systems and data collection practices. Inexpensive, up-to-date, and detailed data would allow researchers and decision-makers alike to better understand travel behavior and to be more equipped to make important transportation-related decisions that affect our lives each day.
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Balážová, Barbora. "Marketing cílený na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71810.

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This thesis deals with the effect of advertising on children and their degree of personal autonomy, which is an attempt to evaluate the topic from the perspective of parents. The aim is to analyze how parents perceive the impact of advertising on their children and what is the purchasing power of children not only in terms of its own funds, but also the impact of children on family purchasing decisions. Primary data were collected by an electronic survey, when for a period of one week was obtained 96 questionnaires. Based on the results of own survey it is possible to say that children are susceptible target group for which the advertising is engaging and they remember its story. Children are able to distinguish different brands and can thus significantly influence the purchasing decisions of the family, because in most cases, parents want to satisfy the wishes of their children. Children usually receive pocket money only occasionally and if they want to buy something, the parents want to have an overview about it. The power of children as consumers therefore lies primarily in the possibility to participate in the purchase decision.
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Chubukova, O., and I. Ponomarenko. "Features of YouTube marketing in modern conditions." Thesis, National Aviation University, 2020. https://er.knutd.edu.ua/handle/123456789/17663.

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In the 21st century YouTube has the top three search services in the world (the first place Google takes), enabling users to receive information on their requests in the form of video content. Given the large number of users of this service, it is advisable for a large number of companies to optimize their operation to use YouTube to enhance communication with the target audience. This service is one of the best sources for online businesses in terms of profitability, since in many niches it is possible to attract potential customers using small amounts of money.
У ХХІ столітті YouTube входить до трійки кращих пошукових сервісів у світі (перше місце посідає Google), надаючи можливість користувачам отримувати інформацію за їх запитами у вигляді відео контенту. Враховуючи значну чисельність користувачів зазначеного сервісу, великій кількості компаній доцільно в рамках оптимізації їх функціонування використовувати YouTube для посилення комунікацій з цільовою аудиторією. Зазначений сервіс є одним з найкращих джерел для онлайн-бізнесу з позиції рентабельності, оскільки у багатьох нішах можливо залучити потенційних кліентів, використавши незначні грошові ресурси.
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Idenfors, Evelinn, and Jennie Kjellin. "Customer value in a B2B setting : An analysis of potential target markets for the rehabilitation company Svenska-Re." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-58118.

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This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. The company Svenska-Re offers a service where customers travel to Gran Canaria, Spain, for a three week rehabilitation program. They offer various programs and are specialized in work-related injuries. By evaluating the target market we will investigate if there is an interest and need of the services provided by Svenska-Re in Umeå.
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Buyucek, Nuray. "“On Premise Alcohol Consumption: A Stakeholder Perspective in Social Marketing”." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365272.

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Excessive alcohol consumption is a common practice in licensed premises (Fortin, Belanger, & Moulin, 2015) and is a global problem (Graham et al., 2011). Excessive alcohol consumption poses threats to both individuals and society (Laslett et al., 2010; WHO, 2011a). Different approaches have been taken to minimise harm caused by alcohol, for example law enforcement (Wechsler, Lee, Nelson, & Lee, 2003), education (Clark, Ringwalt, Shamblen, & Hanley, 2011), and social marketing (Kubacki, Rundle-Thiele, Pang, & Buyucek, 2015). Social marketing is a behaviour change approach, and the use of social marketing benchmarks has been suggested as one means to highlight the essential characteristics of social marketing (Andreasen, 2002). One of the benchmarks is consumer orientation, which requires deep understanding of the target audience, and typically occurs through formative research (Kubacki & Rundle-Thiele, 2017). While mixed methods are recommended to obtain deep insights, application of mixed method research designs in the formative research phase in social marketing remains limited (Truong & Dang, 2017).
Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Books on the topic "Target marketing"

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Pinson, Linda. Target marketing: Researching, reaching, and retaining your target market. 3rd ed. Chicago, Ill: Upstart Pub. Co., 1996.

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Gupta, Vaswar Das. Marketing mantra: The real story of direct marketing in India. New Delhi: Prentice-Hall of India, 1998.

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1961-, Simkin Lyndon, ed. The market segmentation workbook: Target marketing for marketing managers. London: Routledge, 1996.

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Koszałka, Jerzy. Marketing: Ujęcie terytorialne : monografia. Gdańsk: Katedra Marketingu, Wydział Zarządzania i Ekonomii, Politechnika Gdańska, 2010.

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Kashyap, Pradeep. Rural marketing. 2nd ed. Delhi: Pearson Education, 2012.

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Friedmann, Susan A. The complete idiot's guide to target marketing. New York: Alpha Books, 2009.

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Friedmann, Susan A. The complete idiot's guide to target marketing. New York: Alpha Books, 2009.

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Panwar, J. S. Beyond consumer marketing: Sectoral marketing and emerging trends. New Delhi: Response Books, 2004.

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J, Gardner David. Mass Customization: An Enterprise-Wide Business Strategy : How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers. Cupertino, CA: Happy About, 2009.

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Hatch, Denison. Method marketing: How to make a fortune by getting inside the heads of your customers. Chicago, Ill: Bonus Books, 1999.

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Book chapters on the topic "Target marketing"

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Lister, Christina. "Target audiences." In Marketing Strategy for Museums, 75–85. London: Routledge, 2023. http://dx.doi.org/10.4324/9781003309147-11.

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West, Chris. "Target Marketing and Market Classification Systems." In Marketing Research, 74–78. London: Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14681-9_8.

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Buchta, Christian, Sara Dolnicar, and Thomas Reutterer. "Developing target marketing strategies." In A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications, 121–29. Vienna: Springer Vienna, 2000. http://dx.doi.org/10.1007/978-3-7091-0549-8_14.

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Brown, David M., and Alexander Thompson. "Segmentation, Target Marketing, and Positioning." In Essentials of Marketing, 119–54. London: Routledge, 2022. http://dx.doi.org/10.4324/9781003170891-8.

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Phadtare, Milind Trivikram. "Segmentation, Target Marketing, and Positioning in Projects Business." In Project Marketing, 25–35. London: Routledge India, 2022. http://dx.doi.org/10.4324/9780429329647-3.

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Mitterfellner, Olga. "Target market and segmentation." In Fashion Marketing and Communication, 97–113. Abingdon, Oxon ; New York, NY : Routledge, 2020.: Routledge, 2019. http://dx.doi.org/10.4324/9780429451591-6.

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Saunders, Ruth. "Choosing ‘who’ to target." In Marketing in the Boardroom, 55–74. Abingdon, Oxon ; New York, NY : Routledge, 2017.: Routledge, 2017. http://dx.doi.org/10.4324/9781315270944-6.

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Kumar, Ritesh, and Partha Sarathi Bishnu. "Target Marketing Using Feedback Mining." In Advances in Intelligent Systems and Computing, 95–103. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-13-8222-2_8.

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Levin, Nissan, and Jacob Zahavi. "Data Mining for Target Marketing." In Data Mining and Knowledge Discovery Handbook, 1189–220. Boston, MA: Springer US, 2009. http://dx.doi.org/10.1007/978-0-387-09823-4_63.

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Shareef, Mahmud Akhter, Yogesh K. Dwivedi, and Vinod Kumar. "Target Marketing and Development of the Communication Channel." In Mobile Marketing Channel, 103–19. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-31287-3_6.

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Conference papers on the topic "Target marketing"

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Kececi, Sinan, Eyup Erkan Ozbek, Mustafa Sertac Turkel, Remzi Duzagac, Veri Bilimi, Analitik Bolumu, and Olcay Taner Yildiz. "Target audience selection for direct marketing." In 2018 26th Signal Processing and Communications Applications Conference (SIU). IEEE, 2018. http://dx.doi.org/10.1109/siu.2018.8404677.

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Shih, J. Y., W. H. Chen, and Y. J. Chang. "Developing target marketing models for personal loans." In 2014 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2014. http://dx.doi.org/10.1109/ieem.2014.7058858.

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He, Miao, Jinfeng Li, Bing Shao, Tao Qin, and Changrui Ren. "Transforming massive data to pragmatic target marketing practice." In 2013 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI). IEEE, 2013. http://dx.doi.org/10.1109/soli.2013.6611449.

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Lomangino, Paul, and Kyu Sohn. "Methods for Target-Setting and Rule Compliance in Automotive Engineering." In ASME 2003 International Mechanical Engineering Congress and Exposition. ASMEDC, 2003. http://dx.doi.org/10.1115/imece2003-42006.

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Automotive design relies heavily upon the use of targets. In addition to providing direction and context for the development of new products, the target-setting process forms links between the subjective and objective characteristics of a product and, when executed properly, can help ensure compliance with regulations and feasibility guidelines. At the start of the target-setting process, business and marketing activities define a desired competitive position for a proposed product using data gathered in the various methods of market analysis. From this desired position, business and marketing develop high-level targets for attributes like performance, comfort, and cargo capacity based upon the current and predicated future qualities of products that are perceived to be potential competitors in the marketplace. These business targets guide the formulation of engineering targets. Engineers interpret the business targets to determine what combination of engineering attributes would best accomplish them. These attributes form the basis of a starting set of engineering targets that must be evaluated against databases of corporate, industry, and governmental regulations as well as rules that indicate the design viability and manufacturability of the product. This paper discusses the source, development, and use of targets in automotive engineering as well as formalisms and methods to describe and handle the target-setting and verification processes. In addition, this paper discusses proposed information technology-based and knowledge-based techniques to strengthen and streamline this critical aspect of the engineering design process.
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Chiriac, Lilia. "The marketing approach in cultural tourism." In The 5th Economic International Conference “Competitiveness and sustainable development“. Technical University of Moldova, 2023. http://dx.doi.org/10.52326/csd2023.30.

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The multitude of tourist and cultural products and services, as well as the ever-increasing demand for them, requires the application of marketing methods and techniques to promote cultural tourism both nationally and internationally. This enables the tourist offer to be tailored to the needs of the target audience and the strategic objectives of tour operators to be achieved. By developing and implementing marketing strategies in accordance with the specificities of the identified target segments, the development of cultural tourism is made possible.
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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very simple method which every management can apply easily.The aim of guerilla marketing is to make more sales, like traditional marketing. But, the methods that used, are different from eachother. This method try to find with very low budget some works, that will take place more higher from other traditional marketing methods' effects. This works have to be effective, different, enjoyable and unforgetable. That is possible to see them in out,on ethernet and somewhere of our life. Especially, these activities are organized contemplated by advertising agencies; diversified according to the imagination of the creators. Guerilla marketing and the other similar marketings are done especially online network in tourism sector of Turkey. The purpose of this study; is increasing the awareness of guerilla marketing as an alternative method in academic and sectorel context, that can increase the sales of tourism managements and at the same time can provide quickly and easily reach to their target group.
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Li, Fa-Hsien, Cheng-Te Li, and Man-Kwan Shan. "Labeled Influence Maximization in Social Networks for Target Marketing." In 2011 IEEE Third Int'l Conference on Privacy, Security, Risk and Trust (PASSAT) / 2011 IEEE Third Int'l Conference on Social Computing (SocialCom). IEEE, 2011. http://dx.doi.org/10.1109/passat/socialcom.2011.152.

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Luthra, Lavisha, Anzer R. N, Shikha Sharma, M. Hari Krishna, Nilesh Vitthal Limbore, and Rajeev Sobti. "Intelligent Marketing: Using AI to Segment and Target Customers." In 2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE). IEEE, 2024. http://dx.doi.org/10.1109/ic3se62002.2024.10593574.

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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own elements, adapted to the objectives set. In this paper we chose to exemplify a way to apply and combine the components of the following marketing mix: product, price, distribution, promotion, staff, partnerships, packaging, security, process management for the tourist destination Brasov Area.
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Wick, Alexander, Ľubomíra Strážovská, and Bernhard Koczian. "The Influence of Multi-Channel Advertising by the Pharmacy on Customers and Identification of Advertising Perceptions by Customers." In Liberec Economic Forum 2023. Technical University of Liberec, 2023. http://dx.doi.org/10.15240/tul/009/lef-2023-51.

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Effective use of media channels in marketing requires a thorough understanding of the target audience and the channels they are most likely to use. Successful implementation of media channel strategies can increase brand awareness, customer loyalty and sales. Pharmacies are highly location-based and need to tailor their marketing efforts to specific regions to ensure maximum effectiveness. They need to tailor their marketing strategies to the specific preferences and behaviours of the target audience in each region. A company targeting a region (e.g. village regions) where many families live, for example, may need to tailor its marketing messages to required values. This includes highlighting families in advertising or emphasising how their products or services can add value to them. There needs to be a coordinated marketing strategy. In this paper, the objective is to find out whether customers are generally interested in advertising medical products and, if so, which media channels they prefer. From this it can be deduced whether a multi-channel strategy would be worthwhile for retail pharmacies. Based on the results of a customer survey, it can be said that medical product advertising is perceived on various channels, but that the proportion is low, with only about half as a target group.
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Reports on the topic "Target marketing"

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Goldmark, Lara. Business Development Services: A Framework for Analysis. Inter-American Development Bank, December 1996. http://dx.doi.org/10.18235/0011609.

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The purpose of this study is to provide an overview of current practices in the provision of business development services (BDS) to small and microentrepreneurs in developing countries. The document is meant to serve as a resource for Bank staff and other development practitioners who play a role in evaluating proposals and designing, implementing, and evaluating projects which target the microenterprise sector. By business development services, the authors refer to services such as training, technology transfer, marketing assistance, business advice, mentoring, and information, which are aimed at helping small and microentrepreneurs improve the performance of their businesses.
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Busso, Matías, Kyunglin Park, and Nicolás Irazoque. The Effectiveness of Management Training Programs: A Meta-Analytic Review. Inter-American Development Bank, May 2023. http://dx.doi.org/10.18235/0004815.

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We conduct a meta-analysis of 44 studies and 68 different managerial skills training programs, with the aim of identifying program characteristics that can lead to more effective public policies promoting firm growth and entrepreneurship. We synthesize 431 estimates to assess the effects of these programs on firm performance. Our findings show that, on average, managerial skills development programs have positive returns on management practices, firm productivity, profits, and survival. We also examine how program and participant specifications affect program effectiveness. Our analysis suggests that, on average, business training programs focused on human resources, soft skills, marketing, and finance-accounting, especially when organized by local organizations, tend to result in better firm performance. Moreover, training of potential entrepreneurs and managers in specifically targeted sectors such as agriculture, manufacturing, or services was more likely to result in improvement compared to non-targeted programs. Finally, our results indicate that programs that involve both male and female participants are more likely to enjoy higher effects from managerial training interventions.
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District level baseline survey of family planning program in Uttar Pradesh: Kanpur. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1008.

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The Ministry of Health and Family Welfare (MOHFW) with financial support from the United States Agency for International Development (USAID) has sponsored the Innovations in Family Planning Services Project (under the management of the State Innovations in Family Planning Services Agency, Lucknow). The project aims to reduce fertility through increasing accessibility, improving quality, and generating demand for family planning services. It attempts to achieve its objectives by supporting service innovations in the public and nongovernmental sector and through social marketing of contraceptives. These intervention strategies are expected to increase the couple protection rate of the state in general and of Kanpur Nagar in particular. One of the prerequisites is to carry out a baseline survey in selected districts of Uttar Pradesh. The BSUP is primarily a household survey with an overall target sample size of 37,000 ever married women ages 13–49 years. The Population Council has collaborated with a number of Indian Consulting Organizations (COs) for survey implementation. Each CO has carried out the survey in one or more districts. The baseline survey was initiated in 15 out of the state’s 63 districts. This report pertains to district Kanpur Nagar.
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District level baseline survey of family planning program in Uttar Pradesh: Jalaun. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1005.

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The Ministry of Health and Family Welfare (MOHFW), with support from the United States Agency for International Development (USAID), has sponsored the Innovations in Family Planning Services (IFPS) Project under the management of the State Innovations in Family Planning Services Agency, Lucknow. The project aims to reduce fertility by increasing accessibility, improving quality, and generating demand for family planning services. The project attempts to achieve its objectives by supporting service innovations in the public and nongovernmental sector, and through social marketing of contraceptives. These intervention strategies are expected to increase the couple protection rate of the state in general and of Jalaun in particular. One of the prerequisites is to carry out a baseline survey in selected districts of Uttar Pradesh. The BSUP is primarily a household survey with an overall target sample size of 37,000 ever-married women ages 13–49 years. The Population Council has collaborated with a number of Indian Consulting Organizations (COs) for survey implementation. Each CO has carried out the survey in one or more districts. The baseline survey was initiated in 15 out of the state’s 63 districts. This reports pertains to the district of Jalaun.
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Guidebook for Demand Aggregation: Way Forward for Rooftop Solar in India. Asian Development Bank, December 2022. http://dx.doi.org/10.22617/tim220556-2.

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This guidebook shows how India plans to meet its ambitious rooftop solar energy targets and why identifying new business models, better engaging utilities, and developing new market mechanisms will speed up its adoption. It explains how factors such as access to finance and policy uncertainty are slowing the roll out, and how demand aggregation can help utilities lower costs, reduce risk, and expand market opportunities. It offers a step-by-step guide for utilities to design demand aggregation programs and recommends they introduce targets, build capacity, and run marketing campaigns to grow rooftop solar and help reduce India’s emissions.
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Acceptability of the female condom after a social marketing campaign in Campinas, Brazil. Population Council, 2001. http://dx.doi.org/10.31899/hiv2001.1000.

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The female condom is a relatively new product that is intended to serve the dual role of protecting against unwanted pregnancy and sexually transmitted infections (STIs). Recent research has found moderate to high levels of initial trial and acceptance of the female condom among women. However, information is lacking about its continued use, particularly among women at high risk of HIV and other STIs. The female condom was registered in Brazil in January 1997 and since then has been available commercially through DKT, a social marketing organization. In addition to socially marketed female condoms, the Brazilian Ministry of Health has also given female condoms to public health clinics and community organizations to distribute free as part of activities targeted to vulnerable groups of women. This brief summarizes the findings from a study that examined the role of the female condom as a method of protection against HIV/STIs among female sex workers in Campinas, Brazil, who received increased access to the product and information about it through an educational and social marketing intervention.
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Expanding Education Abroad Access for Non-Traditional Learners. The Forum on Education Abroad, July 2023. http://dx.doi.org/10.36366/wp.eeaatnl07192023.

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In this paper, we seek to demonstrate the importance of all learners having access to education abroad opportunities, and we highlight the need for resources to make education abroad accessible to and inclusive of all. We are doing so with the diverse experiences that both learners and educators had during the COVID-19 pandemic, when learning was only able to take place in ways considered nontraditional. This paper incorporates survey results, research, literature, and critical analysis. We consider education abroad resources for nontraditional learners through lenses of barriers such as capacity and lingering institutional assumptions, as well as strategies that have engaged nontraditional learners, like innovative program development, campus collaborations, and targeted marketing and outreach.
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