Relevant bibliographies by topics / Target marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'Target marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 25 July 2025

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Journal articles on the topic "Target marketing"

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Dempsey, Shawna, and Lorri Millan. "Target Marketing." Canadian Theatre Review 137 (January 2009): 68–73. http://dx.doi.org/10.3138/ctr.137.012.

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A performer steps onto a stage, bare save for a single microphone. She is dressed in black with a white target printed on the chest of her shirt. This target pattern is a replica of the human targets marksmen use to practice shooting. The everywoman manifests her interior monologue – she talks frankly about what’s been bothering; her in a rambling, free-associative way. As she speaks, from time to time, a prop is lowered from the ceiling to her hand. She stops speaking; as the props descend and reascend. The pulleys that move them creak as they move the objects through space. The only props th
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Mandal, Pratap Chandra. "Socially-Responsible Target Marketing and Marketing Communications." International Journal of Social Ecology and Sustainable Development 13, no. 1 (2022): 1–16. http://dx.doi.org/10.4018/ijsesd.293247.

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Companies are in business to generate revenues and profits and achieve business excellence. Now-a-days, companies are becoming sensitive towards their social responsibilities of ensuring not only consumer welfare but also the welfare of all stakeholders including the society at large. Companies do target marketing and marketing communications to communicate about their offerings to target markets. They adopt socially responsible target marketing, marketing communications, and advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices i
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Alessandro, Albano, Borzillo Federica, and Schirone Dario. "Business Strategies for a New Marketing Target." International Journal of Advances in Management and Economics 1, no. 5 (2012): 99–104. http://dx.doi.org/10.31270/ijame/01/05/2012/15.

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Garyacha, O. L., V. V. Bilousova, and S. O. Chaplykin. "New mobile marketing strategy in the context of target markets and target audience." Vìsnik Berdânsʹkogo unìversitetu menedžmentu ì bìznesu 45, no. 1 (2019): 23–27. http://dx.doi.org/10.33783/1977-4167-2019-45-1-23-27.

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Rafly, Rifaudin, and Rofiah Chusnul. "Marketing Target Achievement Strategies: Study on WOM Finance Marketing Personnel." Journal of Economics, Finance And Management Studies 07, no. 02 (2024): 990–1002. https://doi.org/10.5281/zenodo.10629136.

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This research aims to study and analyze the strategy of the financing company WOM Finance in maintaining good relationships with customers and implementing bailouts as an innovative marketing technique. The research locus is the object and source of data from the place being researched so that the information obtained can provide accurate data and truth in research. In WOM companies: Marketing Division Manager, Marketing Team Head, and Marketing Division Staff. The qualitative approach carried out through the data analysis technique used is the Manual Data Analysis Procedure (MDAP) by Rofiah (
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Swenson, Michael R., and William D. Wells. "Target Marketing for Health Communication." Social Marketing Quarterly 2, no. 1 (1995): 5–9. http://dx.doi.org/10.1177/152450049500200102.

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RINGOLD, DEBRA JONES. "Social Criticisms of Target Marketing." American Behavioral Scientist 38, no. 4 (1995): 578–92. http://dx.doi.org/10.1177/0002764295038004008.

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Danaher, Peter J. "Wearout effects in target marketing." Marketing Letters 7, no. 3 (1996): 275–87. http://dx.doi.org/10.1007/bf00435743.

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Bumbaca, Federico (Rico), Sanjog Misra, and Peter Rossi. "Reply: “Revisiting Scalable Target Marketing…”." Journal of Marketing Research 62, no. 3 (2025): 470–71. https://doi.org/10.1177/00222437251330558.

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Editor's Note After a critique of Bumbaca, Misra and Rossi (2020) was conditionally accepted by the journal, the editor invited the authors to provide a brief response. An Associate Editor and two reviewers evaluated the response. By publishing both the critique and response, we hope to underscore JMR 's commitment to ensuring the accuracy of the work we publish and maintaining transparency when corrections are necessary.
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Fogel, Gyongyi K., and Lorinda F. Lewis. "Target Marketing and Ethics Brand Advertising and Marketing Campaigns." International Journal of Social Ecology and Sustainable Development 1, no. 4 (2010): 10–25. http://dx.doi.org/10.4018/jsesd.2010100102.

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Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention to ethics and social responsibility. This paper examines ethical concerns of advertising, the use of an
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Dissertations / Theses on the topic "Target marketing"

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Wessén, Fredrik, and Mats Forsberg. "On Target Marketing in Mobile Devices : MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6321.

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<p>In the best of worlds, all marketing is relevant.</p><p>This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement.</p><p>Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. Companies have problems to focus their marketing efforts towards the areas which give most value for the marketing investments. The conflict between companies pushing the marketing messages to their customers, who are trying to avoid them, a growing mis
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Soutar, Garron. "Target marketing : the geographical information systems approach." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53611.

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Thesis (MA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Geodemographics has been used extensively as a decision-support tool in both the business sector and the market survey environment in the United States, the United Kingdom and numerous other countries. This has however not been the case in South Africa, partly because of the expense involved in capturing current and complete customer information. As an alternative to capturing all the required customer information, geodemographics has frequently made use of government census data to supplement the organisation-specific data
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Albanese, John Stephen. "Developing a local outreach target marketing strategy at New Victoria Baptist Church." Theological Research Exchange Network (TREN), 1995. http://www.tren.com.

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Richards, Johannes Douglas. "Promotion of a legal firm during recessionary times / Johannes Douglas Richards." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4471.

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Nearly 80 years earlier, Henry Ford advised during the 1930 depression that: "A man who stops advertising to save money is like a man who stops a clock to save time". The purposes of this case study was to determine whether legal firms have taken cognisance of these wise words and have refrained from cutting back on expenses, and more particularly its promotional budget expenses during a down turning economy. It was discovered that, like nearly 80 years ago, costs today is still an important issue when considering and exploreing promotional opportunities. Small legal organisations have in gene
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Thomas, Jason E. "Exploring Primary Target Market Segment Buyer Motivation for Martial Arts Businesses." Thesis, Northcentral University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10143682.

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<p> The martial arts industry is experiencing a period of immense growth, which has created a highly competitive environment where challenges in attracting and retaining customers cause substantial losses and an inability to compete effectively. Customer memberships are the primary revenue source for firms in the fitness services industry. Understanding buyer motivation is essential for marketing message creation and product development to attract and retain customers. The purpose of this qualitative, exploratory, single-case study was to investigate parent purchase motivation for children&rsq
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Kressner, Josephine D. "Leveraging targeted marketing data in travel demand modeling: validation and applications." Diss., Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/51870.

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To date, the collection of comprehensive household travel data has been a challenge for most metropolitan planning organizations (MPOs) and state departments of transportation (DOTs) due mainly to high costs. Urban population growth, the expansion of metropolitan regions, and the general unwillingness of the public to complete surveys conflict with limited public funds. The purpose of this research is to leverage targeted marketing data, sometimes referred to as consumer data or just simply marketing data, for travel demand modeling applications. This research reveals a first step in exploring
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Balážová, Barbora. "Marketing cílený na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71810.

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This thesis deals with the effect of advertising on children and their degree of personal autonomy, which is an attempt to evaluate the topic from the perspective of parents. The aim is to analyze how parents perceive the impact of advertising on their children and what is the purchasing power of children not only in terms of its own funds, but also the impact of children on family purchasing decisions. Primary data were collected by an electronic survey, when for a period of one week was obtained 96 questionnaires. Based on the results of own survey it is possible to say that children are sus
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Chubukova, O., and I. Ponomarenko. "Features of YouTube marketing in modern conditions." Thesis, National Aviation University, 2020. https://er.knutd.edu.ua/handle/123456789/17663.

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In the 21st century YouTube has the top three search services in the world (the first place Google takes), enabling users to receive information on their requests in the form of video content. Given the large number of users of this service, it is advisable for a large number of companies to optimize their operation to use YouTube to enhance communication with the target audience. This service is one of the best sources for online businesses in terms of profitability, since in many niches it is possible to attract potential customers using small amounts of money.<br>У ХХІ столітті YouTube вход
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Idenfors, Evelinn, and Jennie Kjellin. "Customer value in a B2B setting : An analysis of potential target markets for the rehabilitation company Svenska-Re." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-58118.

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This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. The company Svenska-Re offers a service where customers travel to Gran Canaria, Spain, for a three week rehabilitation program. They offer various programs and are specialized in work-related injuries. By evaluating the target market we will investigate if there is an interest and need of the services provided by Svenska-Re in Umeå.
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Buyucek, Nuray. "“On Premise Alcohol Consumption: A Stakeholder Perspective in Social Marketing”." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365272.

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Excessive alcohol consumption is a common practice in licensed premises (Fortin, Belanger, & Moulin, 2015) and is a global problem (Graham et al., 2011). Excessive alcohol consumption poses threats to both individuals and society (Laslett et al., 2010; WHO, 2011a). Different approaches have been taken to minimise harm caused by alcohol, for example law enforcement (Wechsler, Lee, Nelson, & Lee, 2003), education (Clark, Ringwalt, Shamblen, & Hanley, 2011), and social marketing (Kubacki, Rundle-Thiele, Pang, & Buyucek, 2015). Social marketing is a behaviour change approach, and the use of social
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Books on the topic "Target marketing"

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Pinson, Linda. Target marketing: Researching, reaching, and retaining your target market. 3rd ed. Upstart Pub. Co., 1996.

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Gupta, Vaswar Das. Marketing mantra: The real story of direct marketing in India. Prentice-Hall of India, 1998.

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1961-, Simkin Lyndon, ed. The market segmentation workbook: Target marketing for marketing managers. Routledge, 1996.

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Koszałka, Jerzy. Marketing: Ujęcie terytorialne : monografia. Katedra Marketingu, Wydział Zarządzania i Ekonomii, Politechnika Gdańska, 2010.

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Kashyap, Pradeep. Rural marketing. 2nd ed. Pearson Education, 2012.

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Friedmann, Susan A. The complete idiot's guide to target marketing. Alpha Books, 2009.

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Friedmann, Susan A. The complete idiot's guide to target marketing. Alpha Books, 2009.

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Panwar, J. S. Beyond consumer marketing: Sectoral marketing and emerging trends. Response Books, 2004.

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J, Gardner David. Mass Customization: An Enterprise-Wide Business Strategy : How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers. Happy About, 2009.

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Hatch, Denison. Method marketing: How to make a fortune by getting inside the heads of your customers. Bonus Books, 1999.

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Book chapters on the topic "Target marketing"

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Cabano, Frank G., Stefan Müller, and Katja Gelbrich. "Target groups." In Interfaith Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003506010-21.

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Cabano, Frank G., Stefan Müller, and Katja Gelbrich. "Target groups of communication." In Interfaith Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003506010-48.

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Lister, Christina. "Target audiences." In Marketing Strategy for Museums. Routledge, 2023. http://dx.doi.org/10.4324/9781003309147-11.

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West, Chris. "Target Marketing and Market Classification Systems." In Marketing Research. Macmillan Education UK, 1999. http://dx.doi.org/10.1007/978-1-349-14681-9_8.

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Buchta, Christian, Sara Dolnicar, and Thomas Reutterer. "Developing target marketing strategies." In A Nonparametric Approach to Perceptions-Based Market Segmentation: Applications. Springer Vienna, 2000. http://dx.doi.org/10.1007/978-3-7091-0549-8_14.

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Brown, David M., and Alexander Thompson. "Segmentation, Target Marketing, and Positioning." In Essentials of Marketing. Routledge, 2022. http://dx.doi.org/10.4324/9781003170891-8.

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Phadtare, Milind Trivikram. "Segmentation, Target Marketing, and Positioning in Projects Business." In Project Marketing. Routledge India, 2022. http://dx.doi.org/10.4324/9780429329647-3.

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Mitterfellner, Olga. "Target market and segmentation." In Fashion Marketing and Communications, 2nd ed. Routledge, 2024. http://dx.doi.org/10.4324/9781003449157-7.

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Mitterfellner, Olga. "Target market and segmentation." In Fashion Marketing and Communication. Routledge, 2019. http://dx.doi.org/10.4324/9780429451591-6.

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Saunders, Ruth. "Choosing ‘who’ to target." In Marketing in the Boardroom. Routledge, 2017. http://dx.doi.org/10.4324/9781315270944-6.

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Conference papers on the topic "Target marketing"

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Kececi, Sinan, Eyup Erkan Ozbek, Mustafa Sertac Turkel, et al. "Target audience selection for direct marketing." In 2018 26th Signal Processing and Communications Applications Conference (SIU). IEEE, 2018. http://dx.doi.org/10.1109/siu.2018.8404677.

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Shih, J. Y., W. H. Chen, and Y. J. Chang. "Developing target marketing models for personal loans." In 2014 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM). IEEE, 2014. http://dx.doi.org/10.1109/ieem.2014.7058858.

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He, Miao, Jinfeng Li, Bing Shao, Tao Qin, and Changrui Ren. "Transforming massive data to pragmatic target marketing practice." In 2013 IEEE International Conference on Service Operations and Logistics, and Informatics (SOLI). IEEE, 2013. http://dx.doi.org/10.1109/soli.2013.6611449.

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Guzun, Stela. "Elaborating marketing strategies for a successful business." In Universitas Europaea: Towards a Knowledge Based Society Through Europeanisation and Globalisation. Free International University of Moldova, 2025. https://doi.org/10.54481/uekbs2024.v1.36.

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Developing marketing strategies for business success is an essential process in developing and maintaining a profitable market presence. It involves a series of steps and strategic decisions aimed at attracting customers, increasing sales and building a strong brand image. Marketing strategies are planned plans or approaches to achieve a business's goals in terms of marketing and selling products or services. There are various marketing strategies, and choosing the right strategy depends on a business's specific goals, target audience, and available resources. The online environment has also h
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Chiriac, Lilia. "The marketing approach in cultural tourism." In The 5th Economic International Conference “Competitiveness and sustainable development“. Technical University of Moldova, 2023. http://dx.doi.org/10.52326/csd2023.30.

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The multitude of tourist and cultural products and services, as well as the ever-increasing demand for them, requires the application of marketing methods and techniques to promote cultural tourism both nationally and internationally. This enables the tourist offer to be tailored to the needs of the target audience and the strategic objectives of tour operators to be achieved. By developing and implementing marketing strategies in accordance with the specificities of the identified target segments, the development of cultural tourism is made possible.
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Lomangino, Paul, and Kyu Sohn. "Methods for Target-Setting and Rule Compliance in Automotive Engineering." In ASME 2003 International Mechanical Engineering Congress and Exposition. ASMEDC, 2003. http://dx.doi.org/10.1115/imece2003-42006.

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Automotive design relies heavily upon the use of targets. In addition to providing direction and context for the development of new products, the target-setting process forms links between the subjective and objective characteristics of a product and, when executed properly, can help ensure compliance with regulations and feasibility guidelines. At the start of the target-setting process, business and marketing activities define a desired competitive position for a proposed product using data gathered in the various methods of market analysis. From this desired position, business and marketing
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Kutluk, Aysegül. "Guerilla Marketing on the Internet and an Evaluation on the Tourism Industry." In International Conference on Eurasian Economies. Eurasian Economists Association, 2013. http://dx.doi.org/10.36880/c04.00765.

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At the present time, managements which can see and use alterations, they can remain stand and strive with their competitors. Changes are in managements only able to possible by using new strategies, that can make a management comperior under the competition clause. These strategies are: last trends, fun promotions, flash mobbings, guerrilla advertising and even the viral applications that can make people unwittingly a marketer. On the other hand, at the first times, while guerilla marketing was a method that small scale enterprise can struggle against the big bussiness, nowadays it is a very s
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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own
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Li, Fa-Hsien, Cheng-Te Li, and Man-Kwan Shan. "Labeled Influence Maximization in Social Networks for Target Marketing." In 2011 IEEE Third Int'l Conference on Privacy, Security, Risk and Trust (PASSAT) / 2011 IEEE Third Int'l Conference on Social Computing (SocialCom). IEEE, 2011. http://dx.doi.org/10.1109/passat/socialcom.2011.152.

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Luthra, Lavisha, Anzer R. N, Shikha Sharma, M. Hari Krishna, Nilesh Vitthal Limbore, and Rajeev Sobti. "Intelligent Marketing: Using AI to Segment and Target Customers." In 2024 International Conference on Communication, Computer Sciences and Engineering (IC3SE). IEEE, 2024. http://dx.doi.org/10.1109/ic3se62002.2024.10593574.

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Reports on the topic "Target marketing"

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Goldmark, Lara. Business Development Services: A Framework for Analysis. Inter-American Development Bank, 1996. http://dx.doi.org/10.18235/0011609.

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The purpose of this study is to provide an overview of current practices in the provision of business development services (BDS) to small and microentrepreneurs in developing countries. The document is meant to serve as a resource for Bank staff and other development practitioners who play a role in evaluating proposals and designing, implementing, and evaluating projects which target the microenterprise sector. By business development services, the authors refer to services such as training, technology transfer, marketing assistance, business advice, mentoring, and information, which are aime
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Pasupuleti, Murali Krishna. AI-Driven Marketing Innovations: Personalization and Ethics in the Digital Era. National Education Services, 2025. https://doi.org/10.62311/nesx/rr625.

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Abstract: This article explores the transformative impact of artificial intelligence (AI) on digital marketing, focusing on strategies for delivering personalized content and ensuring ethical advertising. By leveraging AI, marketers can now analyze consumer behavior with precision, enabling targeted content, automated ad placement, and real-time adjustments that enhance user engagement and conversions. The Article examines foundational AI techniques, such as recommendation engines, predictive analytics, and natural language processing, which drive personalization at scale. Additionally, it add
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Busso, Matías, Kyunglin Park, and Nicolás Irazoque. The Effectiveness of Management Training Programs: A Meta-Analytic Review. Inter-American Development Bank, 2023. http://dx.doi.org/10.18235/0004815.

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We conduct a meta-analysis of 44 studies and 68 different managerial skills training programs, with the aim of identifying program characteristics that can lead to more effective public policies promoting firm growth and entrepreneurship. We synthesize 431 estimates to assess the effects of these programs on firm performance. Our findings show that, on average, managerial skills development programs have positive returns on management practices, firm productivity, profits, and survival. We also examine how program and participant specifications affect program effectiveness. Our analysis sugges
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Asfaw, Etenesh. “Dehqan” Farms: Uzbekistan’s Underserved 70 Percent. TOSHKENT SHAHRIDAGI XALQARO VESTMINSTER UNIVERSITETI, 2020. https://doi.org/10.70735/vzxc8585.

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Support targeted to the small Dehqan farms would increase national agricultural productivity, supporting livelihoods in rural areas. Seventy percent of Uzbekistan’s agricultural output comes from the Dehqan farms that represent 95 percent of all farms and operate only one-fifth of all farmland. Dehqan farms have unrestricted production and marketing choices, stronger tenure security, and higher crop productivity compared with large farms. Dehqan farms, however, experience global yield gaps, have difficulty entering modern markets and own little incomes. Uzbekistan’s agriculture sector needs to
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Casimiro, June Ann, Karenina Romualdo, and Via Shane Santiago. Innovation Strategies in Traditional Cultural Expressions MSMEs in the Philippines: A Case Study. Philippine Institute for Development Studies, 2025. https://doi.org/10.62986/dp2024.48.

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This study investigates the innovation strategies of cultural micro, small, and medium enterprises (MSMEs) in Northern and Central Luzon, Philippines, operating within the domain of traditional cultural expressions, particularly traditional crafts and culinary crafts. These enterprises play a dual role in preserving cultural heritage and contributing to local economic development. As cultural and creative industries (CCIs) gain increasing recognition for their economic and social contributions, cultural MSMEs in developing regions face unique challenges. Through a qualitative case study approa
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District level baseline survey of family planning program in Uttar Pradesh: Kanpur. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1008.

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The Ministry of Health and Family Welfare (MOHFW) with financial support from the United States Agency for International Development (USAID) has sponsored the Innovations in Family Planning Services Project (under the management of the State Innovations in Family Planning Services Agency, Lucknow). The project aims to reduce fertility through increasing accessibility, improving quality, and generating demand for family planning services. It attempts to achieve its objectives by supporting service innovations in the public and nongovernmental sector and through social marketing of contraceptive
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District level baseline survey of family planning program in Uttar Pradesh: Jalaun. Population Council, 1995. http://dx.doi.org/10.31899/rh1995.1005.

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The Ministry of Health and Family Welfare (MOHFW), with support from the United States Agency for International Development (USAID), has sponsored the Innovations in Family Planning Services (IFPS) Project under the management of the State Innovations in Family Planning Services Agency, Lucknow. The project aims to reduce fertility by increasing accessibility, improving quality, and generating demand for family planning services. The project attempts to achieve its objectives by supporting service innovations in the public and nongovernmental sector, and through social marketing of contracepti
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Guidebook for Demand Aggregation: Way Forward for Rooftop Solar in India. Asian Development Bank, 2022. http://dx.doi.org/10.22617/tim220556-2.

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This guidebook shows how India plans to meet its ambitious rooftop solar energy targets and why identifying new business models, better engaging utilities, and developing new market mechanisms will speed up its adoption. It explains how factors such as access to finance and policy uncertainty are slowing the roll out, and how demand aggregation can help utilities lower costs, reduce risk, and expand market opportunities. It offers a step-by-step guide for utilities to design demand aggregation programs and recommends they introduce targets, build capacity, and run marketing campaigns to grow r
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Acceptability of the female condom after a social marketing campaign in Campinas, Brazil. Population Council, 2001. http://dx.doi.org/10.31899/hiv2001.1000.

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The female condom is a relatively new product that is intended to serve the dual role of protecting against unwanted pregnancy and sexually transmitted infections (STIs). Recent research has found moderate to high levels of initial trial and acceptance of the female condom among women. However, information is lacking about its continued use, particularly among women at high risk of HIV and other STIs. The female condom was registered in Brazil in January 1997 and since then has been available commercially through DKT, a social marketing organization. In addition to socially marketed female con
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10

Expanding Education Abroad Access for Non-Traditional Learners. The Forum on Education Abroad, 2023. http://dx.doi.org/10.36366/wp.eeaatnl07192023.

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In this paper, we seek to demonstrate the importance of all learners having access to education abroad opportunities, and we highlight the need for resources to make education abroad accessible to and inclusive of all. We are doing so with the diverse experiences that both learners and educators had during the COVID-19 pandemic, when learning was only able to take place in ways considered nontraditional. This paper incorporates survey results, research, literature, and critical analysis. We consider education abroad resources for nontraditional learners through lenses of barriers such as capac
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