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Books on the topic 'Target marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Pinson, Linda. Target marketing: Researching, reaching, and retaining your target market. 3rd ed. Chicago, Ill: Upstart Pub. Co., 1996.

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2

Gupta, Vaswar Das. Marketing mantra: The real story of direct marketing in India. New Delhi: Prentice-Hall of India, 1998.

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3

1961-, Simkin Lyndon, ed. The market segmentation workbook: Target marketing for marketing managers. London: Routledge, 1996.

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4

Koszałka, Jerzy. Marketing: Ujęcie terytorialne : monografia. Gdańsk: Katedra Marketingu, Wydział Zarządzania i Ekonomii, Politechnika Gdańska, 2010.

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5

Kashyap, Pradeep. Rural marketing. 2nd ed. Delhi: Pearson Education, 2012.

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6

Friedmann, Susan A. The complete idiot's guide to target marketing. New York: Alpha Books, 2009.

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7

Friedmann, Susan A. The complete idiot's guide to target marketing. New York: Alpha Books, 2009.

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8

Panwar, J. S. Beyond consumer marketing: Sectoral marketing and emerging trends. New Delhi: Response Books, 2004.

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9

J, Gardner David. Mass Customization: An Enterprise-Wide Business Strategy : How Build to Order, Assemble to Order, Configure to Order, Make to Order, and Engineer to Order Manufacturers Increase Profits and Better Satisfy Customers. Cupertino, CA: Happy About, 2009.

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10

Hatch, Denison. Method marketing: How to make a fortune by getting inside the heads of your customers. Chicago, Ill: Bonus Books, 1999.

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11

Raugust, Karen. Marketing to teens & tweens. New York, NY: EPM Communications, 2004.

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12

Raugust, Karen. Marketing to teens & tweens. Edited by EPM Communications Inc. New York: EPM Communications, 2007.

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13

Berry, Tim, and Doug Wilson. On Target: The Book on Marketing Plans. USA: Palo Alto Software, 2000.

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14

Njuguna, Evelyne. Factors that determine choice of products market for businesses in the informal sector in Kenya. Nairobi, Kenya: Kenya Institute for Public Policy Research and Analysis, 2019.

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15

Jerry, Jinnett, ed. Target marketing for the small business: Researching, reaching, and retaining your target market. 2nd ed. Dover, N.H: Upstart Pub. Co., 1993.

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16

Newberg, Jay. Target$mart!: Database marketing for the small business. Grants Pass, Or: Oasis Press, 1996.

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17

Gunelius, Susan. Building brand value the Playboy way. Basingstoke, Hampshire: Palgrave Macmillan, 2009.

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18

Tyreman, David. World Famous. New York: AMACOM Books, 2009.

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19

Gunelius, Susan. Building brand value the Playboy way. New York: Palgrave Macmillan, 2009.

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20

Mühling, Johannes. Targeting: Zielgruppen exakt online erreichen. München: Verlag Reinhard Fischer, 2007.

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21

R, Thomas Andrew, ed. Direct marketing in action: Cutting-edge strategies for finding and keeping the best customers. Westport, Conn: Praeger Publishers, 2007.

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22

Manzitti, Edward T. Mobile marketing: Consumer perspectives. New York: Direct Marketing Association, 2008.

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23

Manakkalathil, Jacob. Target marketing mature leisure travellers by North Dakota hotels. Grand Forks, N.D: Bureau of Business and Economic Research, College of Business and Public Administration, University of North Dakota, 1993.

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24

Yaccato, Joanne Thomas. The 80% minority: Reaching the real world of women consumers. Toronto: Penguin Books Canada Ltd., 2004.

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25

Schäfers, Tobias. Konsumentenverhalten in Marktnischen: Theoretische Diskussion und empirische Befunde zu den Determinanten der Nischenorientierung von Konsumenten. Frankfurt am Main: Lang, 2011.

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26

Pulizzi, Joe. Get Content Get Customers. New York: McGraw-Hill, 2009.

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27

Cottle, David W. Professional's guide to target marketing: How to gain profitable new business. Orlando, FL: Harcourt Professional Pub., 2000.

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28

Verdino, Greg. Micromarketing: Get big results by thinking and acting small. New York: McGraw-Hill, 2010.

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29

Verdino, Greg. Micromarketing: Get big results by thinking and acting small. New York: McGraw-Hill, 2010.

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30

Francese, Peter K. Capturing customers: How to target the hottest markets of the '90s. Ithaca, NY: American Demographics Press, 1990.

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31

Sickel, Christian. Verkaufsfaktor Kundennutzen: Konkreten Bedarf ermitteln, aus Kundensicht argumentieren, massgeschneiderte Lösungen präsentieren. 5th ed. Wiesbaden: Springer Fachmedien, 2010.

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32

Lizak, Jadwiga. Język reklam dla dzieci. Rzeszów: Wydawn. Uniwersytetu Rzeszowskiego, 2000.

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33

Cota, Bruno Valverde. A emergência do marketing bancário: O mercado jovem e as parcerias estratégicas com universidades. Lisboa: Universidade Lusíada Editora, 2005.

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34

Edery, David. Changing the game: How video games are transforming the business world. Upper Saddle River, N.J: FT Press, 2009.

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35

Nolan, Harry L. Legal services marketing kit: How to target results with a marketing plan for your firm. Atlanta, Ga: Targetmark Books, 1987.

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36

1946-, Saunders John A., and Piercy Nigel, eds. Marketing strategy and competitive positioning. 3rd ed. New York: Financial Times/Prentice Hall, 2004.

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37

1946-, Saunders John A., and Piercy Nigel, eds. Marketing strategy and competitive positioning. 2nd ed. New York: Prentice Hall Europe, 1998.

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38

Yang, Fan, Wen-dong Geng, Yuan-qin Wang, Zheng-hong Dong, and Ge Geng. Group-target Tracking. Springer, 2018.

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39

Yang, Fan, Wen-dong Geng, Yuan-qin Wang, Zheng-hong Dong, and Ge Geng. Group-Target Tracking. Springer London, Limited, 2016.

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40

Geng, Wen-dong, Yuan-qin Wang, and Zheng-hong Dong. Group-Target Tracking. Springer, 2016.

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41

Geng, Wen-dong, Yuan-qin Wang, and Zheng-hong Dong. Group-target Tracking. Springer, 2016.

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42

Future Marketing. New York: McGraw-Hill, 2002.

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43

Gupta, Vaswar Das. Marketing Mantra. Prentice-Hall of India Pvt.Ltd, 2004.

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44

Hatch, Denny. Target Marketing's Guide to Direct Marketing Creative Services. 3rd ed. North Amer Publishing Co, 1995.

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45

Simkin, Lyndon, and Sally Dibb. The Market Segmentation Workbook: Target Marketing for Marketing Managers. Int. Thomson Business Press, 1996.

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46

Oza, Jitendra. Target Market: Marketing Plan with Blueprint. Independently Published, 2018.

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47

Tiwari, Richa. Marketing Fundamentals: Reaching Your Target Audience. Arcler Education Inc, 2024.

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48

Direct selling: A global industry empowering millions in India. New Delhi: Federation of Indian Chambers of Commerce and Industry, 2014.

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49

Rousseau, G. G., and N. H. Blem. Buyer Behaviour: Strategic Marketing Applications. Oxford University Press Southern Africa, 1999.

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50

Buyer behaviour: Strategic marketing applications. Halfway House [Transvaal, South Africa]: Southern Book Publishers, 1995.

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