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Dissertations / Theses on the topic 'Target marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Wessén, Fredrik, and Mats Forsberg. "On Target Marketing in Mobile Devices : MBA-thesis in marketing." Thesis, University of Gävle, University of Gävle, Ämnesavdelningen för företagsekonomi, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-6321.

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<p>In the best of worlds, all marketing is relevant.</p><p>This study brings light to and creates understanding for how to capture the opportunities for target marketing, given by resent technical development and improvement.</p><p>Customers often perceive marketing on the internet as annoying, embarrassing, repetitive and sometimes even noisy. Companies have problems to focus their marketing efforts towards the areas which give most value for the marketing investments. The conflict between companies pushing the marketing messages to their customers, who are trying to avoid them, a growing mis

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Soutar, Garron. "Target marketing : the geographical information systems approach." Thesis, Stellenbosch : Stellenbosch University, 2003. http://hdl.handle.net/10019.1/53611.

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Thesis (MA)--Stellenbosch University, 2003.<br>ENGLISH ABSTRACT: Geodemographics has been used extensively as a decision-support tool in both the business sector and the market survey environment in the United States, the United Kingdom and numerous other countries. This has however not been the case in South Africa, partly because of the expense involved in capturing current and complete customer information. As an alternative to capturing all the required customer information, geodemographics has frequently made use of government census data to supplement the organisation-specific data

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Albanese, John Stephen. "Developing a local outreach target marketing strategy at New Victoria Baptist Church." Theological Research Exchange Network (TREN), 1995. http://www.tren.com.

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Richards, Johannes Douglas. "Promotion of a legal firm during recessionary times / Johannes Douglas Richards." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4471.

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Nearly 80 years earlier, Henry Ford advised during the 1930 depression that: "A man who stops advertising to save money is like a man who stops a clock to save time". The purposes of this case study was to determine whether legal firms have taken cognisance of these wise words and have refrained from cutting back on expenses, and more particularly its promotional budget expenses during a down turning economy. It was discovered that, like nearly 80 years ago, costs today is still an important issue when considering and exploreing promotional opportunities. Small legal organisations have in gene

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Thomas, Jason E. "Exploring Primary Target Market Segment Buyer Motivation for Martial Arts Businesses." Thesis, Northcentral University, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10143682.

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<p> The martial arts industry is experiencing a period of immense growth, which has created a highly competitive environment where challenges in attracting and retaining customers cause substantial losses and an inability to compete effectively. Customer memberships are the primary revenue source for firms in the fitness services industry. Understanding buyer motivation is essential for marketing message creation and product development to attract and retain customers. The purpose of this qualitative, exploratory, single-case study was to investigate parent purchase motivation for children&rsq

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Kressner, Josephine D. "Leveraging targeted marketing data in travel demand modeling: validation and applications." Diss., Georgia Institute of Technology, 2014. http://hdl.handle.net/1853/51870.

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To date, the collection of comprehensive household travel data has been a challenge for most metropolitan planning organizations (MPOs) and state departments of transportation (DOTs) due mainly to high costs. Urban population growth, the expansion of metropolitan regions, and the general unwillingness of the public to complete surveys conflict with limited public funds. The purpose of this research is to leverage targeted marketing data, sometimes referred to as consumer data or just simply marketing data, for travel demand modeling applications. This research reveals a first step in exploring

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Balážová, Barbora. "Marketing cílený na děti." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71810.

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This thesis deals with the effect of advertising on children and their degree of personal autonomy, which is an attempt to evaluate the topic from the perspective of parents. The aim is to analyze how parents perceive the impact of advertising on their children and what is the purchasing power of children not only in terms of its own funds, but also the impact of children on family purchasing decisions. Primary data were collected by an electronic survey, when for a period of one week was obtained 96 questionnaires. Based on the results of own survey it is possible to say that children are sus

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Chubukova, O., and I. Ponomarenko. "Features of YouTube marketing in modern conditions." Thesis, National Aviation University, 2020. https://er.knutd.edu.ua/handle/123456789/17663.

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In the 21st century YouTube has the top three search services in the world (the first place Google takes), enabling users to receive information on their requests in the form of video content. Given the large number of users of this service, it is advisable for a large number of companies to optimize their operation to use YouTube to enhance communication with the target audience. This service is one of the best sources for online businesses in terms of profitability, since in many niches it is possible to attract potential customers using small amounts of money.<br>У ХХІ столітті YouTube вход

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Idenfors, Evelinn, and Jennie Kjellin. "Customer value in a B2B setting : An analysis of potential target markets for the rehabilitation company Svenska-Re." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-58118.

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This study aims to investigate potential B2B customer segments in Umeå concerning company-wellness and rehabilitation services. We will investigate the market, identify a prospect target market and evaluate this target market on commission from Svenska-Re. The company Svenska-Re offers a service where customers travel to Gran Canaria, Spain, for a three week rehabilitation program. They offer various programs and are specialized in work-related injuries. By evaluating the target market we will investigate if there is an interest and need of the services provided by Svenska-Re in Umeå.

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Buyucek, Nuray. "“On Premise Alcohol Consumption: A Stakeholder Perspective in Social Marketing”." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/365272.

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Excessive alcohol consumption is a common practice in licensed premises (Fortin, Belanger, & Moulin, 2015) and is a global problem (Graham et al., 2011). Excessive alcohol consumption poses threats to both individuals and society (Laslett et al., 2010; WHO, 2011a). Different approaches have been taken to minimise harm caused by alcohol, for example law enforcement (Wechsler, Lee, Nelson, & Lee, 2003), education (Clark, Ringwalt, Shamblen, & Hanley, 2011), and social marketing (Kubacki, Rundle-Thiele, Pang, & Buyucek, 2015). Social marketing is a behaviour change approach, and the use of social

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Kraft, David J. "A needs asses[s]ment of risk control services for Rotterdam International Safety Center, the Netherlands." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kraft.pdf.

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12

Pinho, Uryel Henrique Lumertz de. "Plano de marketing pessoal de Rafael Beti 2019." Master's thesis, Instituto Superior de Economia e Gestão, 2018. http://hdl.handle.net/10400.5/16929.

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Mestrado em Marketing<br>No mundo atual, um atleta necessidade se destacar para poder angariar grandes contratos. O Plano de Marketing é hoje uma das mais importantes ferramentas. Pois é ele que agrega um conjunto de técnicas, desde os estudos de mercado, à segmentação, à publicidade, redes sociais, entre outros, baseando-se numa filosofia de gestão que se alicerça no grupo de consumidores de desporto interessados pelos serviços do atleta. Por este o motivo este projeto tem como finalidade aumentar a notoriedade de Rafael Beti através do desenvolvimento do plano de marketing pessoal. Rafael

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Mattix, Christopher James. "Branding, Communication, and Millennials: A Look at the Communication Habits of the Largest Generation in History." Thesis, North Dakota State University, 2011. https://hdl.handle.net/10365/29910.

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Millennials are the largest generation in history and are frequently the targets of major marketing campaigns. However, no current research exists that focuses on Millennials' brand related communication habits. Focus groups with 50 college students were used to study the brand related communication habits of Millennials. Focus group data indicate that face-to-face communication is preferred by Millennials when communicating about brands and products; however, participants noted an increased use of digital communication (text messages, instant messages, social networks) when communicating a n

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Lhotáková, Markéta. "Positioning as a Strategic Marketing Planning Tool." Doctoral thesis, Vysoká škola ekonomická v Praze, 2001. http://www.nusl.cz/ntk/nusl-77135.

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Positioning is an important tool of marketing planning and brand building on the market. Positionig is a streategy that helps marketers to differentiate the brand from those of competition and creaete unique brand perception in minds of target consumers. In a proces of positioning development four core elements must be defined and analyzed -- target consumer, unique consumer benefit which brand offeres to the target consumer, brand and its brand equity and competitors from whom we want to differentiate the brand. In my dissertation I address both, theoretical attitudes toward positioning and i

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Walker, Brittanny L. "A Content Analysis Investigating Persuasion Intent in YouTube Videos that Target Preschool-Age Children." Thesis, University of Louisiana at Lafayette, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=10815095.

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<p>Advertising to children has been a topic of discussion for many years. In fact, the Federal Trade Commission is still researching way to better regulate advertising to children. This thesis investigates the persuasion intent as inferred from video content strategies, themes, and descriptions associated with YouTube videos that target preschool-age children posted on the Ryan ToysReview YouTube channel. With the advancement of technology and children?s growing ability to interact with technology, including social media networks, marketing and advertising professionals are finding new ways to

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Trainor, Kevin J. "An Examination of Technical Knowledge and Technical Output Following Acquisitions." Kent State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=kent1245769445.

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Aubert, Cathy Dorothee. "The teenage market and the fashion industry in France and in theUnited States." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2333.

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This project dealt with the teenage market in France and in the United States. Its aim was to provide the readers with an overview of this market and outline distribution and communication strategies that manufacturers and retailers can use to attract this market to make their business grow. Until a few years ago, the fashion industry did not pursue this market. In stores, most brands were dividing their clothing range into three catagories, women, men, and children. As a growing market with over 23 million teens in the U.S. and over 5.4 million in France, teenagers have an incredible spending

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Pereira, Marta Bustorff Dornellas Azevedo. "Plano de marketing para o vinho em copo "Split"." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10467.

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Mestrado em Marketing<br>Este projeto tem como objetivo desenvolver um plano de marketing para a Split, um produto inovador na indústria do vinho que permite um consumo prático, num formato totalmente reciclável, inquebrável e portátil para locais onde o consumo é legalmente proibido ou dificultado por razões logísticas. O enfoque deste plano está na identificação do target da marca, na possibilidade de se implementar uma estratégia de co-branding e, por último, identificar novos canais de distribuição. A metodologia utilizada foi o Action Research o que permitiu uma relação de proximidade c

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Preisová, Martina. "Marketingový mix výrobku určeného pro seniory." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11131.

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Pires, Andre de Moura. "Estratégias de posicionamento usadas pelo Continente: a perceção do consumidor." Master's thesis, Universidade de Évora, 2021. http://hdl.handle.net/10174/30063.

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As empresas que não conseguem ter uma saúde financeira estável não têm um espaço no mercado competitivo. Para obter lucro a organização deve atrair o cliente, demonstrando que o seu produto ou serviço é o mais indicado para compra. Assim, o objetivo deste estudo foi o de analisar a perceção do consumidor acerca das estratégias de posicionamento da marca utilizadas pela insígnia Continente. Foi utilizada uma pesquisa exploratória bibliográfica e documental e aplicado um inquérito por questionário online. A partir da pesquisa, pode-se perceber que o posicionamento do hipermercado Continente cont

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Loponen, Mejia Denise, and Viktoria Mirkovic. "Påverkan av GDPR på företag: : en studie om betydelsen av GDPR för insamling av personliga uppgifter till target marketing och data mining." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42130.

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Title: The affects of GDPR on companies: a study about the impact of GDPR on the collection of personal data for target marketing and data mining. Keywords: GDPR, target marketing, data mining Subject: Bachelor's thesis, International Marketing, 15hp. Author: Denise Loponen Mejia & Viktoria Mirkovic Problem: How has GDPR affected companies when collecting personal data for target marketing and data mining? Purpose: The purpose of this study is to clarify the affects that GDPR has had on companies and what alterations the companies have had to make since the enforcement of the regulation r

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Carmichael, Pamela L. "Persuasion by association : a content analysis of cigarette advertisements aimed at the youth market /." Online version of thesis, 2004. http://hdl.handle.net/1850/11800.

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Andia, Toledo Lilianne Haydee, Flores Sebastian Jesús Monterroso, Segura Maria Jose Rojas, Vasquez Yessica Quispe, and Avincola Selene Soledad Ynquilla. "Im care: Crema a base cúrcuma." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2019. http://hdl.handle.net/10757/626534.

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El presente proyecto está dentro de las estrategias del océano azul porque se basa en crear un nuevo espacio en el mercado donde la competencia es mínima o casi nula. La crema cúrcuma no compite con un mercado donde existe una guerra de precios, el producto nos ha permitido encontrar nuevos mercados y clientes ofreciéndoles propuesta de valor diferente a las de la competencia. Se detallarán todas las estrategias necesarias para lograr posicionar el producto dentro del mercado de océano azul de la industria del cuidado de la piel. ● Crear nuevos espacios de consumo ● Centrarse en la id

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Hutabarat, Laura Louisa. "Direct marketing and Asian American in Inland Empire." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2466.

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This thesis employed a series of surveys of Asian Americans residing in the Inland Empire to determine their personal views towards direct marketing. Data is broken out by age, gender, ethnicity and employment status.

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Bártolo, Alexandra Gregório e. "Plano de marketing - Portugal Premium Tours, Agência de Viagens." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10614.

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Mestrado em Marketing<br>Este Trabalho Final de Mestrado consiste na elaboração de um plano de marketing para a agência de viagens Portugal Premium Tours (PPT). Tendo como objetivo central o aumento das vendas da empresa em questão e como objetivos secundários a identificação de segmentos e a otimização a comunicação de modo a alcançar os mesmos e desenvolver a notoriedade da empresa. Para isso, fizeram-se estudos dentro do marketing de serviços, da qualidade do serviço e do marketing turístico. A empresa em questão, criada em 2012, encontra-se presentemente em franca expansão, uma condição q

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Ho, Keang Hong. "The impact of takeover announcements on target stock returns and market efficiency : the Hong Kong experience." Thesis, University of Macau, 1994. http://umaclib3.umac.mo/record=b1636718.

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Kašpráková, Soňa. "Marketingová strategie orchestru Berg." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-205434.

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The main goal of this diploma thesis is to create a base of marketing strategy of Berg Orchestra, because of focusing on new target group of younger audience. Theoretical part describes marketing of orchestras and specifics of marketing mix, then issues of segmentation, targeting and positioning. This part also focuses on marketing research, especially on quality research, which is used in practical part of this thesis. Practical part introduces Berg Orchestra, its aims, marketing and analysis through SWOT. Then it offers the quality research itself and in-depth interviews with nine respondent

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Jarl, Felicia, and Maja Åfeldt. "Modern marknadsföring i en utav Sveriges äldsta branscher : En kvalitativ studie om hur livsmedelsföretag stärker sin varumärkeskännedom med influencer marketing." Thesis, Högskolan i Halmstad, Akademin för företagande, innovation och hållbarhet, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-45340.

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In today's society, influencers have grown and become much more common, thus marketing insocial media has increased drastically. Many companies today have influencer marketing aspart of their marketing strategy. With the help of influencer marketing, companies can increasetheir reach in campaigns and thus increase their brand awareness. The purpose of the study wasto create a deeper understanding of how food companies that work with influencer marketing,select their influencers to collaborate with. The main question was: "How do food companieschoose influencers to work with to strengthen brand

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Dítě, Filip. "Návrh na rozšíření marketingových činnosti firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2007. http://www.nusl.cz/ntk/nusl-221484.

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The aim of this thesis is the proposal of amplification of marketing activities of the company. This work consist of the theoretical, analytical and practical parts. On the basis of findings of analysis are formulated particular proposals of amplifications of marketing activities in practical section. This proposals should give support to the company marketing strategy and help to achieve company aims.

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Van, den Berg Marinus. "Evolutionary consumers an investigation into the ethical implications of marketing to children." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95683.

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Thesis (MBA)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: When it comes to getting people to spend money on consumer goods, Madison Avenue have trust in the power of a whining child. The very young are more and more becoming the target of the advertising industry. As more and more companies are turning to child psychologists to help fine tune their messages, some specialists in child development are disturbed by the trend. As marketers are pitching to younger audiences, the question arises if children are being robbed of their innocence and childhood. Children are very naïve about adve

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Antunes, Miguel di Giovine Freire de Andrade. "Plano de marketing para o CES (Clube Exercício e Saúde)." Master's thesis, Instituto Superior de Economia e Gestão, 2013. http://hdl.handle.net/10400.5/11419.

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Mestrado em Marketing<br>O Plano de Marketing apresentado neste trabalho é para o ginásio CES (Clube Exercício e Saúde), localizado dentro da Universidade Lusófona de Humanidades e Tecnologias. O público-alvo é bastante abrangente e vai dos 18 aos 65 anos. Actualmente, a população é cada vez mais sedentária, e muita gente tem problemas de excesso de peso. Devido a isso, as pessoas têm-se preocupado mais com a activdade física. Nos últimos dez anos, tem-se assistido a um crescimento de ginásios e health clubs; apesar disso, a crise financeira existente em Portugal pode ser um entrave para alg

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Tirupattur, Viswanath. "Integrated production and marketing risk management for cash grain producers of Virginia's Northern Neck region:a target MOTAD analysis." Thesis, Virginia Tech, 1990. http://hdl.handle.net/10919/42569.

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Slaton, Kelcie Shaelyn. "Best Practices in Targeted Advertising for Fashion Entrepreneurs." Thesis, University of North Texas, 2017. https://digital.library.unt.edu/ark:/67531/metadc1011865/.

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A key to a business's success is reaching the target market. This ensures that consumers are exposed to the retailer's offerings and by turn, inspired to purchase. In turn, the business can reach its goal of a profitable organization. The purpose of this paper was to determine the most effective fashion advertising appeals for reaching target markets. To address these issues, this thesis consisted of two studies. The purpose of the first study was to determine the advice given to fashion entrepreneurs regarding effective target market practices. The purpose of the second study was to determine

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Tirupattur, Viswanath. "Integrated production and marketing risk management for cash grain producers of Virginia's Northern Neck region : a target MOTAD analysis /." This resource online, 1990. http://scholar.lib.vt.edu/theses/available/etd-05092009-040700/.

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Menegazzo, Stefania <1989&gt. "Strumenti di Marketing Tribale per definire il target e veicolarlo sul tema della sostenibilità Caso studio: Strategy Innovation srl." Master's Degree Thesis, Università Ca' Foscari Venezia, 2019. http://hdl.handle.net/10579/15604.

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Il presente elaborato analizza come tema principale la sostenibilità. L’analisi fa emergere come nel momento storico attuale, il pianeta sembra essere arrivato ad un punto di non ritorno anche se fortunatamente nasce la consapevolezza da parte della popolazione che il benessere generale debba basarsi su una visione economica che tenga conto sia qualità della vita che della salvaguardia ambientale e sociale dall’altra. Ecco quindi che vedremo come le imprese si rendono conto che la sostenibilità non può essere trascurata e non è nemmeno una moda passeggera, ma una vera e propria filosofia di c

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Samawi, Jamil Nazih. "Global banks' marketing communication in Jordan : standardisation or adaptation : developing an effective integrated marketing communication model to target the Jordanian market : a study of global banks in Jordan." Thesis, University of Huddersfield, 2011. http://eprints.hud.ac.uk/id/eprint/17515/.

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This research is concerned with international Integrated Marketing Communications (IMC) by global banks targeting a Jordanian audience. The main research question addressed in this work is concerned with adaptation versus standardisation of international IMC by global banks. The aim of the research is to establish whether the standardised IMC approach is sufficiently effective when targeting Jordanian customers or whether adaptation of the IMC mix is necessary. A mixed methodological approach has been used consisting of qualitative in depth interviews and a more quantitatively based sample sur

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Silveira, Christopher. "User information and the bus stop: designs and applications in the United States and Canada." Thesis, Georgia Institute of Technology, 2013. http://hdl.handle.net/1853/47530.

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Bus stops are interwoven into the urban landscape, providing direct access to the transit system and offering upfront information to users. This contact creates an ever-present opportunity for transit agencies to market their services to the public and attract ridership. The purpose of this thesis is to help transit agencies exploit this opportunity through the development and deployment of user information. The thesis examines how agencies are leveraging bus stop infrastructure in the United States and Canada. Site visits were conducted at twenty-nine transit agencies across the continen

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Tatičová, Lucia. "Relaunch značky Physiogel na českom a slovenskom trhu." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162718.

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A new product launch is important and difficult part of product life cycle. It also means uneasy process for company. Goal of this diploma thesis is to evaluate chosen marketing mix strategy of relaunch Physiogel on Czech and Slovak market through marketing plan conduct and realization of marketing research focusing on target group. Theoretical part offers basics for better understanding of the topic. Then practical part, consists from two phases, offering conduct of marketing plan and structure, analysis of marketing research and evaluation of results. Output from these activities will consis

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Rossi, Audrey Laëtitia. "Generation Y online shopping behaviors and habits." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2302.

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Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".

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Kafková, Petra. "Faktory spotřebního chování ve vztahu k sportovním aktivitám životního stylu." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76070.

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The aim of this Master's Thesis is to reveal and describe segments within a group of university students. The first part includes the theory of market segmentation, including the market research theory and description of the technique of cluster analysis. The second part contains the exploration of secondary data - identifying characteristics of the target group and searching for ideas for own research. The third part describes preparation for primary research, collecting of the data and their analysis. At the end I reveal segments with the help of cluster analysis and describe all uncovered s

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BERN, PATRIK, and Joakim Larsen. "How to Target the Need for Self-Scanning Solutions in the Northeastern American Food Retail Market : A Case Study with Datema." Thesis, KTH, Industriell marknadsföring, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-189466.

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The development of digital solutions has changed the way consumers complete purchases today. New distribution channels through internet and mobile applications have come to challenge the business of traditional retailers. Thus, retailers must find new ways of keeping customers loyal to the store. One way of retaining customers is to provide a more prominent customer experience. This study focuses on technological solutions for the food retail industry that enables the creation of this experience, more specifically self-scanning applications provided by the Swedish company Datema.The Swedish ma

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Науменко, В. В. "Маркетингові рішення виробничого підприємства на цільовому ринку (на прикладі ТОВ «ТАН»)". Thesis, Чернігів, 2021. http://ir.stu.cn.ua/123456789/24952.

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Науменко, В. В. Маркетингові рішення виробничого підприємства на цільовому ринку (на прикладі ТОВ «ТАН») : випускна кваліфікаційна робота : 076 «Підприємництво, торгівля та біржова діяльність» / В. В. Науменко ; керівник роботи Н. В. Іванова ; НУ "Чернігівська політехніка", кафедра підприємництва і торгівлі. – Чернігів, 2021. – 95 с.<br>Об’єкт дослідження – процеси прийняття маркетингових рішень в ТОВ «ТАН». Предмет дослідження – сукупність методів і засобів прийняття маркетингових рішень підприємства на цільовому ринку. Метою роботи є обґрунтування маркетингових рішень виробничого підприємс

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Svobodová, Jana. "Marketingový mix společnosti Alcon." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223567.

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The theme of this thesis is an analysis of Alcon Pharmaceuticals Ltd. Czech Republic, engaged in the sale and manufacture products for eye care on the basis of the marketing mix. My goal is to help improve the care of existing customers and find the best combination of funds that will lead to entirely new customer acquisition. In my work I focus mainly on the division of CLC (Contact Lenses Care).

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Gabel, Sebastian. "One-to-One Marketing in Grocery Retailing." Doctoral thesis, Humboldt-Universität zu Berlin, 2019. http://dx.doi.org/10.18452/20084.

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In der akademischen Fachliteratur existieren kaum Forschungsergebnisse zu One-to-One-Marketing, die auf Anwendungen im Einzelhandel ausgerichtet sind. Zu den Hauptgründen zählen, dass Ansätze nicht auf die Größe typischer Einzelhandelsanwendungen skalieren und dass die Datenverfügbarkeit auf Händler und Marketing-Systemanbieter beschränkt ist. Die vorliegende Dissertation entwickelt neue deskriptive, prädiktive und präskriptive Modelle für automatisiertes Target Marketing, die auf Representation Learning und Deep Learning basieren, und untersucht deren Wirksamkeit in Praxisanwendungen. I

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Glazebrook, Jonathon R. "Advertising to the Hispanic community : an intercultural communication approach." Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/619.

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This study investigates the ways in which advertisers employ acculturation and intercultural communication tactics when targeting advertising campaigns to Hispanic consumers. The study focused on three research questions regarding (1) how advertisers adapt marketing plans to account for the differences in the dominant Hispanic subgroups, (2) the role of the target audience's level of acculturation on the planning of an advertising campaign, and (3) how advertisers employ accommodation strategies when constructing advertising messages for Hispanics. The study utilized personal interviews with e

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Schumann, Jan H. "The impact of culture on relationship marketing in international services a target group-specific analysis in the context of banking services." Wiesbaden Gabler, 2009. http://d-nb.info/995886458/04.

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Мартинова, Г. Д. "Маркетингові комунікації на підприємстві в сферах послуг (на прикладі салону краси «STYLE DELUXE»)". Thesis, Одеський національний економічний університет, 2021. http://local.lib/diploma/Martynova1.pdf.

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Доступ до роботи тільки на території бібліотеки ОНЕУ, для переходу натисніть на посилання нижче<br>У роботі розглянуто ринок послуг країни в індустрії краси, сучасні підходи в розвитку маркетингових комунікацій. Представлена загальна характеристика закладу салону краси «Style Deluxe». Проведено аналіз маркетингового середовища підприємства на ринку м. Одеси. Визначено місце комунікацій маркетингу у комплексі маркетингової діяльності салону краси «Style Deluxe». Запропоновано заходи з удосконалення маркетинговії діяльності підприємства (на прикладі салону краси «Style Deluxe»). Були розроб

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Březík, Jan. "Marketingový plán zájmového sdružení." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162832.

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The diploma thesis focuses on the preparation of a marketing plan for a civic association that offers products and services for both professional and amateur cyclists. The thesis is divided into two main parts, a theoretic one and a practical one. The theoretic part describes the general view at the strategic marketing and the marketing plan; the practical part describes the concrete application of the above stated marketing approaches. The outcome of the thesis is the plan that comes directly out from the mission and strategic goal of the association. In practical part of the thesis, I am ana

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賴淯淳. "Applying association rules in target marketing." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/69470224002175015752.

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碩士<br>輔仁大學<br>資訊管理學系<br>89<br>In this research, we use one of the models of Data mining─Association rules, to help business in target marketing. In the light of some shortcomings about the research of association rules： 1.Association rules may generate too many rules. 2.The rules are not all interesting for the user. 3.The core parameters of Association rules, minimum support and minimum confidence, have some problems. Our research designs a series of processes to improve the shortcomings of association rules, besides finding the associati

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March, Nicolas. "Building a Data Mining Framework for Target Marketing." Thesis, 2011. http://epub.wu.ac.at/3242/1/diss_epub_nicolas_march_20111002.pdf.

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Most retailers and scientists agree that supporting the buying decisions of individual customers or groups of customers with specific product recommendations holds great promise. Target-oriented promotional campaigns are more profitable in comparison to uniform methods of sale promotion such as discount pricing campaigns. This seems to be particulary true if the promoted products are well matched to the preferences of the customers or customer groups. But how can retailers identify customer groups and determine which products to offer them? To answer this question, this dissertation describes

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