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Journal articles on the topic 'Target marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 29 July 2024

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1

Dempsey, Shawna, and Lorri Millan. "Target Marketing." Canadian Theatre Review 137 (January 2009): 68–73. http://dx.doi.org/10.3138/ctr.137.012.

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A performer steps onto a stage, bare save for a single microphone. She is dressed in black with a white target printed on the chest of her shirt. This target pattern is a replica of the human targets marksmen use to practice shooting. The everywoman manifests her interior monologue – she talks frankly about what’s been bothering; her in a rambling, free-associative way. As she speaks, from time to time, a prop is lowered from the ceiling to her hand. She stops speaking; as the props descend and reascend. The pulleys that move them creak as they move the objects through space. The only props that do not come from above – deus ex machina – are the red buttons which the woman removes from her hip pockets.)

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Alessandro, Albano, Borzillo Federica, and Schirone Dario. "Business Strategies for a New Marketing Target." International Journal of Advances in Management and Economics 1, no. 5 (September 2, 2012): 99–104. http://dx.doi.org/10.31270/ijame/01/05/2012/15.

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Mandal, Pratap Chandra. "Socially-Responsible Target Marketing and Marketing Communications." International Journal of Social Ecology and Sustainable Development 13, no. 1 (January 2022): 1–16. http://dx.doi.org/10.4018/ijsesd.293247.

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Companies are in business to generate revenues and profits and achieve business excellence. Now-a-days, companies are becoming sensitive towards their social responsibilities of ensuring not only consumer welfare but also the welfare of all stakeholders including the society at large. Companies do target marketing and marketing communications to communicate about their offerings to target markets. They adopt socially responsible target marketing, marketing communications, and advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices in fashion advertising and in cosmetics industry. Companies adopt advertising campaigns for social causes, socially responsible sales promotion, and personal selling. Companies should ensure consumer privacy, safety, and security. Various stakeholders want to be assured that businesses care about their welfare. Businesses should ensure consumer welfare and welfare of the society at large. This will allow them to achieve business excellence and stay ahead in the competition.

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Garyacha, O. L., V. V. Bilousova, and S. O. Chaplykin. "New mobile marketing strategy in the context of target markets and target audience." Vìsnik Berdânsʹkogo unìversitetu menedžmentu ì bìznesu 45, no. 1 (2019): 23–27. http://dx.doi.org/10.33783/1977-4167-2019-45-1-23-27.

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Swenson, Michael R., and William D. Wells. "Target Marketing for Health Communication." Social Marketing Quarterly 2, no. 1 (April 1995): 5–9. http://dx.doi.org/10.1177/152450049500200102.

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RINGOLD, DEBRA JONES. "Social Criticisms of Target Marketing." American Behavioral Scientist 38, no. 4 (February 1995): 578–92. http://dx.doi.org/10.1177/0002764295038004008.

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Danaher, Peter J. "Wearout effects in target marketing." Marketing Letters 7, no. 3 (July 1996): 275–87. http://dx.doi.org/10.1007/bf00435743.

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Fogel, Gyongyi K., and Lorinda F. Lewis. "Target Marketing and Ethics Brand Advertising and Marketing Campaigns." International Journal of Social Ecology and Sustainable Development 1, no. 4 (October 2010): 10–25. http://dx.doi.org/10.4018/jsesd.2010100102.

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Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention to ethics and social responsibility. This paper examines ethical concerns of advertising, the use of animated spokes-characters, marketplace discrimination, misleading practices, ethical concerns in minority marketing, and related advertising regulations. The authors conclude with recommendations for future research and implications for advertising and marketing practice. Policy implications are made for socially responsible advertising and marketing.

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Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (January 1, 2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.

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Abstract The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group. Zusammenfassung Nachhaltigkeit ist in der heutigen Zeit ein häufig genutzter Begriff und wird sowohl im Privat- als auch im Geschäftsleben thematisiert. Für den klassischen Marketing-Mix bedeutet die Veränderung des Marketings in Bezug auf die Einbindung der Nachhaltigkeit auch eine stetige Anpassung an die entsprechenden Gegebenheiten. Die 4 Ps von McCarthy aus dem Jahr 1960, bestehend aus „product“ (Produkt), „price“ (Preis), „place“ (Distribution) und „promotion“ (Kommunikation), decken aufgrund der Breite, Komplexität und Vielfalt des Marketings nicht mehr alle Aspekte ab. Daher hat Runa Strott ein eigenes Modell für Produkte und Dienstleistungen, die eine „grüne Zielgruppe“ (LOHAS) ansprechen sollen, entwickelt: den Green-Marketing-Mix.

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10

Cahill, Dennis J. "Target marketing and segmentation: valid and useful tools for marketing." Management Decision 35, no. 1 (February 1997): 10–13. http://dx.doi.org/10.1108/00251749710160133.

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O'neill, Michael J. "Retail Pharmacists as a Marketing Target." Journal of Pharmaceutical Marketing & Management 10, no. 2-3 (January 1996): 131–48. http://dx.doi.org/10.3109/j058v10n02_09.

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O'Neill, Michael. "Retail Pharmacists as a Marketing Target." Journal of Pharmaceutical Marketing & Management 10, no. 2/3 (March 22, 1996): 131–48. http://dx.doi.org/10.1300/j058v10n02_09.

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13

Cundy, T. "Treat-to-target—mainstream or marketing?" Osteoporosis International 31, no. 10 (August 7, 2020): 1835–36. http://dx.doi.org/10.1007/s00198-020-05570-2.

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Wiley, Carolyn, and Judy Nixon. "Marketing: The target of ethical dilemmas." Services Marketing Quarterly 8, no. 2 (1993): 5–10. http://dx.doi.org/10.1080/15332969.1993.9985045.

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Zahavi, Jacob, and Nissan Levin. "Applying neural computing to target marketing." Journal of Direct Marketing 11, no. 4 (1997): 76–93. http://dx.doi.org/10.1002/(sici)1522-7138(199723)11:4<76::aid-dir10>3.0.co;2-d.

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Zahavi, Jacob, and Nissan Levin. "Applying neural computing to target marketing." Journal of Direct Marketing 11, no. 1 (1997): 5–22. http://dx.doi.org/10.1002/(sici)1522-7138(199724)11:1<5::aid-dir2>3.0.co;2-s.

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Rizki, Muhammad, Ismayli Ismayli, and Teuku Isnaini. "ANALISIS PENERAPAN STRATEGI INTEGRATED MARKETING DAN COMMUNICATION QUALITY TERHADAP TARGET PENJUALAN SEPEDA MOTOR RODA DUA MEREK HONDA PADA DEALER MAAR MOTOR PIDIE JAYA." Jurnal Ekobismen 4, no. 1 (January 12, 2024): 64–75. http://dx.doi.org/10.47647/jeko.v4i1.1699.

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Info ArtikelABSTRAKPenelitian ini bertujuan untuk mengetahui strategi integrated marketing dan communication quality terhadap target penjualan sepeda motor roda dua merek Honda, sampel dalam penelitian ini 100 responden, data dikumpulkan dengan kuesioner, analisis data menggunakan regresi linier berganda. Hasil penelitian diperoleh nilai koefisien korelsi (R) sebesar 74,9% dapat memberikan pengertian ada hubungan antara integrated marketing dan communication quality dengan target penjualan. Semakin tingginya nilai yang diperoleh maka semakin erat pula hubungan antara variabel independen yaitu integrated marketing dan communication quality dengan variabel dependen, artinya semakin erat pula hubungan masing-masing variabel tersebut. Sedangkan koefisien diterminasi sebesar 63,1% dapat menjelaskan pengertian, ada pengaruh yang signifikan antara faktor integrated marketing dan communication quality terhadap target penjualan. Pengaruh variabel integrated marketing dan communication quality sebesar 63,1% berpengaruh secara siginifikan terhadap target penjualan, sedangkan selebihnya 36,9% dipengaruhi oleh faktor lain diluar dugaan persamaan ini. Kata Kunci: Integrated marketing, communication quality dan Terget Penjualan.Riwayat Artikel:Diterima: ……Direvisi: …....Dipublikasikan: …..Nomor DOI 10.47647/JEko.v2i2.590Cara Mensitasi : Article InfoAbstract This study aims to determine the strategy of integrated marketing and communication quality to target sales of two-wheeled motorcycles brand Honda, the sample in this study was 100 respondents, data were collected by questionnaire, data analysis using multiple linear regression. The results of the study obtained a correlation coefficient (R) of 74.9% which can give an understanding that there is a relationship between integrated marketing and communication quality with sales targets. The higher the value obtained, the closer the relationship between the independent variables, namely integrated marketing and communication quality, and the dependent variable, meaning that the relationship between each of these variables is getting closer. While the termination coefficient of 63.1% can explain the meaning, there is a significant influence between integrated marketing and communication quality factors on sales targets. The influence of integrated marketing and communication quality variables of 63.1% has a significant effect on sales targets, while the remaining 36.9% is influenced by other factors beyond this equation. Keywords: Integrated marketing, communication quality and Sales Target.Article History :Received: ….Revised: ….Published: ….

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Arjang, Arjang, Harwin Harwin, Wahyuddin Hamid, and Andi Risma Jaya. "Pelatihan Marketing Strategi Tenaga Pemasaran Guna Pencapaian Target Penjualan." BAKTIMAS : Jurnal Pengabdian pada Masyarakat 1, no. 4 (December 31, 2019): 212–17. http://dx.doi.org/10.32672/btm.v1i4.1723.

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ABSTRACT Failure to achieve sales targets has implications for not achieving the company's profit targets. The most basic problem, is preparing a plan and a team that will provide a solution to the problem. Marketing strategy training has a fundamental goal of increasing sales and achieving competitive advantage with a sustainable perspective. Marketing strategies include short-term plans and long-term market-oriented marketing activities in order to contribute to the company's goals and marketing objectives. For this reason, PT. Tata Finapedia, a marketing agency services company, built a partnership with the University of Eastern Indonesia (UIT), to help train marketing staff. The success of a marketing strategy is measured by sales performance and company profit growth. This training is expected to help explain the latest aspects of marketing strategy so as to increase the ability in the formulation and analysis of marketing strategies in the business environment of PT. Tata Finapedia.Keywords: Training, Marketing, Marketing, SalesABSTRAKKegagalan dalam pencapaian target penjualan, berimplikasi pada tidak tercapainya target profit perusahaan. Problem paling mendasar, adalah menyiapkan perencanaan dan tim yang akan memberikan solusi bagi problem itu.(Jørgensen 2018) Pelatihan marketing strategy memiliki tujuan mendasar yaitu meningkatkan penjualan dan mencapai keunggulan kompetitif dengan perspektif yang berkelanjutan.(Rowe and Clark 1927) Marketing strategi mencakup rencana jangka pendek dan jangka panjang kegiatan pemasaran dengan berorientasi pasar dalam rangka memberikan kontribusi terhadap tujuan perusahaan dan tujuan pemasaran. Untuk itu, PT. Tata Finapedia, perusahaan jasa keagenan marketing, membangun kemitraan dengan Universitas Indonesia Timur (UIT), guna membantu pelatihan bagi jajaran marketing. Keberhasilan strategi pemasaran diukur dari kinerja penjualan dan pertumbuhan laba perusahaan. Pelatihan ini diharapkan membantu memaparkan aspek marketing strategy terkini sehingga mampu meningkatkan kemampuan dalam formulasi dan analisis strategi pemasaran di lingkungan bisnis PT. Tata Finapedia.Kata Kunci: Pelatihan, Marketing, Pemasaran, Penjualan

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González, Mari D. "Interactive Food & Beverage Marketing." Journal of Internationalization and Localization 1 (January 1, 2009): 4–39. http://dx.doi.org/10.1075/jial.1.01gon.

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Recent interest in U.S.-based Latino/Hispanic populations and their cultures has led to fruitful research and increased attention. Comprehensive books on Hispanic marketing have been made available by multicultural marketing experts. Marketing that targets Latino/Hispanic youth has become a promising, specialized, and lucrative field. This study shows how cultural research has been utilized by marketers to target young Latinos/Hispanics, who are the most susceptible members of the ethnic group to new trends in technology. It investigates the type of cultural knowledge that marketing researchers are using to target Latino/Hispanic youth and the effectiveness of their interactive advertising campaigns. It also explores how the ever-growing access to digital media changes the way the food and beverage companies do business with Latino/Hispanic youth.

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Rohmat Hidayat, Agus, and Nur Alifah. "Marketing Communication Strategy for Coffee Through Digital Marketing." Return : Study of Management, Economic and Bussines 1, no. 4 (December 20, 2022): 139–44. http://dx.doi.org/10.57096/return.v1i04.54.

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Background: Marketing communication is one step that has a major influence on the success of a company. Along with the development of technology, the economy, and the market, competition becomes more stringent. For this reason, marketing communication media are needed to be able to reach the target market. For this reason, marketing communication media are needed to be able to reach the target market. Aim: This study aims to explain SCI Coffee's marketing communication strategy, which includes message strategy and media strategy, as implemented through Instagram Method: This research uses a descriptive qualitative method. This research was conducted at the café SCI COFFEE. The population and sample used were all workers at the Syntax Corporation Indonesia office, totaling 100 respondents. Findings: The results of the message strategy research study conducted by SCI via Instagram are information contained in the form of a service model that is close to consumers, offers a place with a comfortable atmosphere, and has a unique café concept that is different in each branch. While the message strategy is through creative message forms in the form of unique photo content and captions. The choice of language for writing captions uses slang. The media strategy carried out by SCI through Instagram as a marketing communication medium, media strategy through target audiences that are tailored to the habits of the target audience, using the current trending Instastory feature, and the hashtag feature to make it easier for consumers to find places to enjoy good coffee, and election Instagram post time.

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Rohmat Hidayat, Agus, and Nur Alifah. "Marketing Communication Strategy for Coffee Through Digital Marketing." Return : Study of Management, Economic and Bussines 1, no. 4 (December 20, 2022): 139–44. http://dx.doi.org/10.57096/return.v1i4.54.

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Background: Marketing communication is one step that has a major influence on the success of a company. Along with the development of technology, the economy, and the market, competition becomes more stringent. For this reason, marketing communication media are needed to be able to reach the target market. For this reason, marketing communication media are needed to be able to reach the target market. Aim: This study aims to explain SCI Coffee's marketing communication strategy, which includes message strategy and media strategy, as implemented through Instagram Method: This research uses a descriptive qualitative method. This research was conducted at the café SCI COFFEE. The population and sample used were all workers at the Syntax Corporation Indonesia office, totaling 100 respondents. Findings: The results of the message strategy research study conducted by SCI via Instagram are information contained in the form of a service model that is close to consumers, offers a place with a comfortable atmosphere, and has a unique café concept that is different in each branch. While the message strategy is through creative message forms in the form of unique photo content and captions. The choice of language for writing captions uses slang. The media strategy carried out by SCI through Instagram as a marketing communication medium, media strategy through target audiences that are tailored to the habits of the target audience, using the current trending Instastory feature, and the hashtag feature to make it easier for consumers to find places to enjoy good coffee, and election Instagram post time.

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Kurnia Yuli Sintakarini, Putri Kurniawati, Nabil Abiyu Rohman, Devi Claudia Vanessa Jorger, Nadhifatul Azizah Putri Bachtiar, Adistia Nurul Aini, Arifatur Rahma Putri, et al. "Strategi Marketing UMKM “ETES” Melalui Digital Marketing Terhadap Penerapan Integrated Marketing Communication (IMC)." Jurnal Pengabdian Masyarakat Waradin 3, no. 2 (May 4, 2023): 01–08. http://dx.doi.org/10.56910/wrd.v3i2.280.

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Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance in creating business accounts on digital media such as Instagram, Tiktok, Facebook, and Google Business accounts with optimal digital media management. marketing communication is able to build a brand. In line with the above, marketing communication is an effort to convey messages to the public, especially target consumers, regarding the existence of products in the market, so that they contribute to brand awareness for the company.

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Buzelin, Hélène. "How devoted can translators be?" Target. International Journal of Translation Studies 26, no. 1 (March 7, 2014): 63–97. http://dx.doi.org/10.1075/target.26.1.03buz.

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In a seminal contribution published in Target in 1998, Daniel Simeoni argued for a habitus-governed model of explanation for translation and suggested that subservience might be a defining feature of this habitus, a primordial norm. The objective of the present article is twofold. First, it aims to recontextualize the ‘subservience hypothesis’ by shedding light on the empirical work underlining it. Second, following the approach developed in Simeoni (2001), the author tests again the hypothesis through textual analysis, by studying the early translation history into French of a textbook entitled Marketing Management by Philip Kotler. The author explores to what extent traces of the primordial norm, as defined by Simeoni (2001), can be found in the first four French editions of this scholarly text produced over the period (1967–1981), two of which were signed by a professional translator and the others by a marketing scholar.

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Cooper, R. "The moving target - Marketing ISDN to businesses." IEEE Communications Magazine 25, no. 12 (December 1987): 21–24. http://dx.doi.org/10.1109/mcom.1987.1093509.

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Kautzmann, Lisette N., Frank N. Kautzmann, and Frederick H. Navarro. "Target Marketing Strategies for Occupational Therapy Entrepreneurs." Occupational Therapy In Health Care 5, no. 4 (January 1989): 39–56. http://dx.doi.org/10.1080/j003v05n04_04.

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Kautzmann, Lisette, Frank Kautzmann, and Frederick Navarro. "Target Marketing Strategies for Occupational Therapy Entrepreneurs." Occupational Therapy In Health Care 5, no. 4 (September 21, 1989): 39–56. http://dx.doi.org/10.1300/j003v05n04_04.

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Freeman, Kenneth M. "Target marketing: The Logic Of It All." Journal of Consumer Marketing 9, no. 3 (March 1992): 15–18. http://dx.doi.org/10.1108/07363769210035198.

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Venzin, Megan. "Strategies for Marketing to Your Target Audience." Nonprofit Communications Report 14, no. 7 (June 16, 2016): 8. http://dx.doi.org/10.1002/npcr.30457.

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Heri Sasono and Herlina Herlina. "MEMPERLUAS TARGET PENJUALAN UMKM MELALUI DIGITAL MARKETING." NUSANTARA : Jurnal Pengabdian Kepada Masyarakat 2, no. 4 (November 6, 2022): 89–99. http://dx.doi.org/10.55606/nusantara.v2i4.505.

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Perubahan zaman membawa gaya hidup belanja masyarakat bergeser dari konvensional menuju penjualan online. Metode penelitian memberikan pelatihan dan pendampingan pelaku UMKM untuk memasarkan produknya ke On line atau digital di Desa Jombang, Kecamatan Ciputat, Tangsel, Banten sebanyak 60 pelaku UMKM. Kesimpulan pengabdian kepada masyarakat, apabila pelaku UMKM berubah ke pemasaran digital adalah; (a). Mudah Terhubung dengan Konsumen, (b). Mudah Melacak Perilaku Konsumen, (c). Dapat Meningkatkan Pendapatan Bisnis, (d). Bisnis Dapat Lebih Kompetitif, (e). Teknik Marketing Lebih Mudah dan Simple, (f). Dapat Menghemat Biaya Promosi, (g). Teknik Pemasaran Lebih Bervariatif, (h). Hasil Promosi Dapat Dilacak dengan Mudah, (i). Dapat Mempercepat Terjadinya Penjualan dan (j). Dapat Membantu di Dalam Pengelolaan Bisnis.

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Wu, Jiayu. "Machine Learning Algorithms in Target Marketing Analysis." Highlights in Science, Engineering and Technology 92 (April 10, 2024): 158–64. http://dx.doi.org/10.54097/v8zrvc27.

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Target marketing places a crucial rule in nowadays business. It allows companies to recommend the right products to the right clients. Companies with existing clients’ data are able to gain customer insights with machine learning algorithms to better target the potential clients during a marketing campaign. This study is written to employ machine learning algorithms to predict the success of a target marketing campaign. The existing data of clients from “Trips & Travel.com” company is used to forecast who will purchase a newly introduced travel package with 10 supervised classification algorithms, such as Ensemble Bagging, Neural Network, and Logistic Regression. With the 4888 records of clients and 19 independent variables, these models are trained to predict whether the clients will have a chance to purchase the new released package. This paper compares the results from the 10 classification models with Area Under the Curve (AUC) and Kolmogorov Smirnov (KS) scores, and the results shows that Random Forest outperforms other 9 models. The result of the comparison implies that only targeting the clients who are classified as the targeted segment can increase the result of marketing campaign dramatically and lower the cost of the campaign at the same time.

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Rusdarina, Wina, and Tresna Wiwitan. "Strategi Digital Marketing X Wedding Organizer." Jurnal Riset Public Relations 1, no. 2 (December 23, 2021): 112–19. http://dx.doi.org/10.29313/jrpr.v1i2.414.

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Abstract. The business development in the service sector is currently growing rapidly, especially in the wedding organizer industry. One of them is the Rostic Wedding Organizer. The large number of wedding organizers that have sprung up has created intense competition. To face the tough competition, Rostic Wedding Organizer conducted a marketing public relations strategy to achieve the company's goals. The objectives of the issues raised were (1) To find out the reasons why Rostic chose the high-end market as the main target target (2) To find out and analyze Rostic's publication method so that it was easily recognized in a short time (3) To find out and analyze the Rostic branding method for get the right target. To reveal this problem, this study uses a type of qualitative research that is useful for providing facts and data about the Rostic Wedding Organizer marketing public relations strategy. Then the data is analyzed using a case study approach that provides development on the research field under study. Then the data collection techniques used observation techniques, in-depth interviews with key informants, and documentation. While the theory used in this research is the excellent two-way symmetric model theory. The Result of the research of Rostic Wedding Organizer marketing piblic relations strategy were determining the target market, Rostic choosing the high-end market as the main target, then Rosric published using digital marketing and influencer marketing, after that Rostic did branding through product branding to reach the target market. Abstrak. Perkembangan bisnis di bidang jasa saat ini semakin berkembang pesat, terutama pada industri wedding organizer. Salah satunya adalah Rostic Wedding Organizer. Banyaknya wedding organizer yang bermunculan membuat adanya persaingan yang ketat. Untuk menghadapi persaingan yang ketat Rostic Wedding Organizer melakukan strategi marketing public relations untuk mencapai tujuan perusahaan. Tujuan dari masalah yang diangkat yaitu untuk mengetahui (1) alasan mengapa Rostic memilih market kelas atas sebagai taregt sasaran utama (2) menganalisis cara publikasi Rostic agar mudah dikenal dalam waktu yang singkat (3) menganalisis cara branding Rostic untuk mendapatkan target yang tepat sasaran. mengungkapkan persoalan tersebut penelitian ini menggunakan jenis penelitian kualitatif yang berguna memberikan fakta dan data mengenai strategi marketing public relations Rostic Wedding Organizer kemudian data tersebut dianalisis menggunakan pendekatan studi kasus yang memberikan pengembangan terhadap bidang kajian yang diteliti. Kemudian teknik pengumpulan data menggunakan teknik observasi, wawancara secara mendalam kepada key informan, dan dokumentasi. Sedangkan teori yang digunakan dalam penelitian ini adalah teori excellent two-ways symmetric model. Hasil penelitian Strategi Marketing Public Relations Rostic Wedding Organizer yaitu: menentukan target pasar, Rostic memilih market kelas atas sebagai target utama, kemudian Rostic melakukan publikasi menggunakan digital marketing dan influencer marketing, setelah itu Rostic melakukan branding melalui product branding untuk mencapai target pasar yang dituju.

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Łodziana-Grabowska, Joanna. "SIGNIFICANCE OF DATABASE MARKETING IN THE PROCESS OF TARGET SEGMENTS IDENTIFICATION AND SERVICE." Problems of Management in the 21st Century 6, no. 1 (April 5, 2013): 40–47. http://dx.doi.org/10.33225/pmc/13.06.40.

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The study aims at presenting the position and role of marketing databases in the enterprise’s market operations and achievement of sales targets. The study identifies the following elements pertaining to the discussed issue: essence and parts of the database marketing, significance of the database marketing in the process of target segments service, database and customer relationship management as well as the problem of the customers’ privacy in relation to their data being used and processed by market entities. It should be emphasized that the informational systems constitute the basic elements supporting the process of sales management and service of the company’s target segments. It should be stressed that for the trade marketing the identification of a recipient type is of significance, which is presented in this study with reference to the database marketing. The database may also contain the information on products, departments and sales force involved in a specific marketing action. With such database at their disposal the companies become mobile in terms of their offer adjustment to the market requirements, while by making the customer the central point of their focus, their marketing becomes an essential and effective tool of building their relationship with the customer. The database development in order to identify the potential customers is a significant project of impact on the efficiency of marketing and the process of target market service, both for small and large enterprises. Keywords: customer relationship management, database marketing, direct marketing, target market.

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Mahriani, Elida, Hendrianto Hendrianto, and Nur Arista. "Implementasi Strategi Pemasaran Model Segmentassi Terhadap Produk Asuransi Kebakaran." Syar'Insurance: Jurnal Asuransi Syariah 8, no. 2 (December 31, 2022): 67–76. http://dx.doi.org/10.32678/sijas.v8i2.7277.

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The presence of fire insurance products offered by insurance companies to the public is to provide protection and guarantee for loss or damage to property caused by fire. The segmenting model marketing strategy includes the dominant marketing strategy applied to market fire insurance products. People who have a low or high level of property fire risk are the target market. In the application of this segmenting model marketing strategy, although it has been effective and successful in marketing products, there are still obstacles that result in insurance products not reaching significant sales targets due to the lack of public awareness of their property fire insurance. The marketing strategy in this company uses direct channel and indirect channel marketing strategies, where Direct channel marketing is carried out by agents, staff or other employees and indirect channel marketing is carried out by broker or brokerage services. Because the products marketed are different, the marketing strategies are different. Fire insurance marketing uses three segmenting models, namely the first is general corporate segmentation where the target is in terms of the public such as malls and banks. second, special corporate segmentation where the target is in terms of government such as the DPRD building. And the third is retail segmentation where the target is in terms of individuals such as residential houses. From these three segments, fire insurance products are of interest to the public and also have a good sales rate.

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Musfiroh, Mila Fursiana Salma, and Umi Widya Ayu Astuti. "Targeting Pembiayaan Melalui Kinerja Marketing Landing di BMT Dana Barokah Magelang." Syariati: Jurnal Studi Al-Qur'an dan Hukum 9, no. 2 (November 1, 2023): 273–89. http://dx.doi.org/10.32699/syariati.v9i2.6120.

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Kinerja marketing lending dalam aktifitasnya adalah menjual produk yang dimiliki oleh lembaga keuangan syariah kepada pihak ketiga (nasabah) untuk memperoleh target pembiayaan yang di tetapkan. Penetapan target pembiayaan yang harus dicapai harus mengalami peningkatan pada tiap periodenya, berdampak terhadap kinerja marketing lending sebagai pelaksana aktifitas pembiayaan. Penelitian ini bertujuan untuk mengetahui kinerja marketing lending dalam mencapai target pembiayaan dan dampak target pembiayaan terhadap kinerja marketing lending di BMT Dana Barokah Magelang. Pengumpulan data melalui wawancara dan dokumentasi dilanjutkan analisis data menggunakan metode deskriptif kualitatif dengan tahapan menerapkan teori Miles dan Huberman. Hasil penelitian menunjukkan bahwa kinerja marketing lending di ukur berdasarkan tingkat kehadiran, tata krama, hubungan antara anggota dan nasabah, dan hasil kerja yang dicapai oleh marketing lending yaitu target pembiayaan. Dengan adanya penetapan target pembiayaan memberikan dampak positif dan negatif bagi kinerja marketing lending, sehingga memberikan motivasi kepada karyawan, menyadarkan pentingnya tanggung jawab, mempertahankan loyalitas karyawan, dan menambah kepercayaan atasan kepada karyawan. Adanya penetapan target pembiayaan, dengan melihat kondisi sosial ekonomi masyarakat yang sedang sulit menjadi penghalang marketing lending dalam mencapai target yang ditetapkan, ditambah dengan persaingan dengan produk bank lain, kurangnya pemahaman marketing terkait produk dan penetapan sasaran target yang kurang tepat tentu menjadikan target pembiayaan semakin sulit dicapai marketing lending.

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C. Cant, Michael, Johannes A. Wiid, and Adri Meyer. "SMEs: do they follow a shotgun or rifle approach when it comes to target marketing?" Problems and Perspectives in Management 14, no. 3 (September 27, 2016): 504–11. http://dx.doi.org/10.21511/ppm.14(3-2).2016.06.

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As SMEs are the drivers of employment and GDP in many cases, SMEs are also critical to the development of any economy and their survival and success are, thus, important. With the high levels of failure of SMEs, it has become imperative that there is a drive to ensure the survival of SMEs. A way in which SMEs, can enhance their potential success rate and business performance is by means of proper target market selection in order for the business to focus their marketing efforts. This will allow the business to timeously identify opportunities and threats in the market and to react to these situations. The business will also have a greater understanding of their target market, and their needs and wants. Understanding the target market will assist the business in developing marketing strategies that are suited for the target market and enhance its chances of success. This study aimed to identify whether SME owners and managers have target market knowledge within a South African SME context. The main results indicate that although SME owners and managers claim they are aware of their specific target markets (90%), they do not have customer knowledge regarding the psychographic and demographic aspects of their target market. By using effective target marketing communication, SMEs can improve on their merchandising planning and product assortment and offerings to better serve their target market(s). Keywords: target marketing, SMEs, South Africa. JEL Classification: M310, L26

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Liang, Yubo. "Marketing Strategy of NOVA Employment." International Journal of Global Economics and Management 2, no. 2 (April 7, 2024): 200–208. http://dx.doi.org/10.62051/ijgem.v2n2.27.

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This paper targets identifying challenges faced by the Australian non-profit organization NOVA in providing more suitable job opportunities for disabilities, focusing on communication barriers between NOVA and decision-makers in Small and Medium Enterprises (SMEs). It discusses how NOVA improve its competitiveness by providing unique services through market segmentation, targeting, differentiation, and positioning (STDP) strategies. This paper also emphasizes the current situation for disabilities of finding jobs and explores leveraging LinkedIn to achieve SMART goals, including showcasing services, expanding networks, and using LinkedIn tools to attract target audience.

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Rosário, Albérico Travassos. "E-Mail Marketing." International Journal of Online Marketing 11, no. 4 (October 2021): 63–83. http://dx.doi.org/10.4018/ijom.2021100104.

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Email marketing is a considerable development and includes direct emails, transactional emails, and email newsletters to attract new customers and retain existing ones. This research paper aims to identify and synthesize literature on the effectiveness of email marketing and potential challenges affecting its proper implementation. The research establishes that businesses in the current business environment recognize email marketing's capacity to produce a higher return on investment and generate more sales than traditional marketing channels, such as television. The adoption of permission-based email marketing enables establishing strong relationships between companies and their target audiences, developing emotional, conative, and cognitive responses to the distributed messages. Therefore, salespersons should ensure compliance with legal requirements in email marketing and develop effective strategies of reducing spam emails to avoid negative impressions and increase response rates.

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Koval, Liliia, Serhiy Romanchuk, and Vladislav Golub. "Analysis of Product Competitiveness in Choosing the Target Market." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 7(40) (2021): 62–69. http://dx.doi.org/10.32515/2663-1636.2021.7(40).62-69.

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The study of the analysis of product competitiveness in the selection of the target market is carried out. The following tasks are solved: the concept and essence of competitiveness are characterized, the actual methods of competitiveness analysis are described. It is proved that to determine competitiveness it is necessary to take into account a large number of marketing indicators (marketing parameters), or to choose the best for them. It is substantiated that in the future it is important to develop a classification of marketing parameters, methods of their evaluation, recommendations for the evaluation of each. The emergence of marketing criteria in the assessment of competitiveness will more accurately calculate the indicator of competitiveness, to identify the benefits of the product in the market. Parameters and factors of competitiveness, important for both the producer and the consumer, can often be uncertain, which prevents the improvement and change of the company's position in the market of its choice. At the same time, taking into account a large number of marketing parameters will allow you to more accurately calculate competitiveness. One of the promising tasks is to develop a definition of competitiveness for a reasonable assessment of the company's position in the market, taking into account more marketing indicators. In the future it is important to develop a classification of marketing parameters, methods of their evaluation, recommendations for the evaluation of each. The emergence of marketing criteria in the assessment of competitiveness will allow you to more accurately calculate the indicator of competitiveness, to identify the benefits of the product in the target market.

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Aleshnikova, V. I. "Digital place marketing: interaction practices with target audiences." Vestnik Universiteta 1, no. 7 (August 31, 2022): 71–81. http://dx.doi.org/10.26425/1816-4277-2022-7-71-81.

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The article analyzes how the authorities and territorial administrations use marketing tools of interaction with various groups of the local population and tourists. The relevance of the research lies in the increasing role of regional government bodies in ensuring stable socio-economic territorial development in the conditions of the digital economy, external and internal threats, crises, sanctions limitations, as well as in the urgent need for a marketing approach in the management of the territories. The aim of the study is to identify the best practices for using tools for interaction between regional administrations and target audiences and the quality of response to their requests. A set of scientific representations and conceptual developments of Russian and foreign scientists in the field of territory marketing, methods of comparative expert analysis and marketing research formed the methodological basis of the study. The study formulated the main reasons for the use of digital marketing tools in the management of territories. The author raises the problem of formation of competencies among specialists of regional administrations on the use of marketing tools. The research identifies the main types of interactive tools for communication with an external and internal target audience. It assesses the practice of regional administration cooperation with the target audience. The practical value of the study lies in the possibility of using conclusions and recommendations to organize effective interaction of regional administrations with external and internal target audiences.

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Mandal, Pratap Chandra. "Socially-Responsible Marketing Communications." Journal of Media Management and Entrepreneurship 3, no. 1 (January 2021): 1–17. http://dx.doi.org/10.4018/jmme.290301.

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Companies require generating revenues and profits to sustain in the competition and to achieve business excellence. At the same time, companies should be aware about and acknowledge the responsibilities towards their target markets and the society at large. Companies do socially responsible target marketing and marketing communications to communicate about their offerings to target markets. They adopt and communicate socially responsible advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices in fashion advertising and in cosmetics industry. Companies adopt marketing communications for social causes which include socially responsible sales promotion and personal selling. Companies should respect consumer privacy and security and ensure consumer safety. Various stakeholders want to be assured that businesses care about their welfare and are working towards ensuring it. Businesses should also ensure welfare of the society at large. This will allow them to achieve business excellence and to stay ahead in the competition.

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Arfan Aulia Rachman. "Digital Marketing Sebagai Strategi Komunikasi Pemasaran Rayyan Aqiqah Dalam Menjangkau Target Pasar." Al-Manaj : Jurnal Program Studi Manajemen Dakwah 3, no. 01 (July 18, 2023): 40–48. http://dx.doi.org/10.56874/almanaj.v3i01.1211.

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Entering the era of marketing 4.0, marketing methods have shifted or transformed from traditional/conventional ways (offline) to electronic or digital ways (online), namely marketing methods using digital devices, namely websites and social media. This concept has begun to be applied by Aqiqah and food catering business actors in the city of Medan, namely Rayyan Aqiqah in marketing their service products anytime (real-time) and anywhere if connected to interconnection networking (internet). The problems raised, namely:. How is the digital marketing as strategy Rayyan Aqiqah's to reach its target market. This study uses a qualitative descriptive research with a phenomenological approach regarding digital marketing as a marketing communication strategy for an Rayyan Aqiqah in reaching the target market, then analyzed by data reduction, data presentation, and drawing conclusions. While the theory used in this research is the theory of integrated marketing communication strategy, Digital marketing strategy element Digital Comersialitation 4C Thomas Joseph theory, and marketing communication digital strategy AISAS model Dentsu theory. The results of this study explain that the Digital Marketing concept implemented by business people, namely Rayyan Aqiqah has succeeded in promoting, marketing and obtaining a more massive target market, namely prospective consumers to use service and product service in digital media and are able to maintain bussiness continuity against bussiness competitors kind.

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Kumanyika, Shiriki K. "Beverage Marketing as a Public Health Policy Target." American Journal of Public Health 105, no. 11 (November 2015): 2182. http://dx.doi.org/10.2105/ajph.2015.302893.

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Zherdetska, L. "Target pricing in banking marketing: ukrainian banks case." Socio-Economic Problems and the State 21, no. 2 (2019): 75–87. http://dx.doi.org/10.33108/sepd2019.02.075.

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Sirimarco Bara, Rafaela, and José Magano. "Marketing Trends: Using Memes to Target Generation Z." Percursos & Ideias 11 (May 12, 2021): 23–28. http://dx.doi.org/10.56123/percursos.2021.n11.23.

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Although Generation Z has been around for a short period comparing to previous generations, it has been one of the most influential and world-changing so far, shaping the way communication is made and how marketing itself is portrayed. This highly digital generation is online almost all the time, and social media is the new way of embracing and reaching this demanding and influential audience. Brands search for new ways to captivate these consumers and interact more naturally. The use of memes in marketing strategies has proven to be effective and surprisingly successful when it comes to winning over this selective generation.

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Gupta, Shruti, and Julie Pirsch. "The BOP consumer's ethical evaluation of target marketing." Journal of Global Scholars of Marketing Science 25, no. 4 (October 2, 2015): 358–78. http://dx.doi.org/10.1080/21639159.2015.1073422.

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Bauer, Larry L. "A Target MOTAD Analysis of Sweet Potato Marketing." Journal of Agricultural and Applied Economics 23, no. 2 (December 1991): 123–30. http://dx.doi.org/10.1017/s0081305200018240.

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AbstractDecisions regarding when to harvest and when to sell sweet potatoes are more complex than for other crops because yields continue to increase after the crop is initially ready for harvest, and sweet potatoes can either be sold at harvest or cured and stored for later sale. The optimum marketing decision, based on expected net revenue, is dependent on yield and prices and their variability, and on costs of storage. A marketing strategy is developed using Target MOTAD and data covering 21 years.

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Oppenheim, Peter P. "SEGMENTATION AND TARGET MARKETING IN A FLORAL MARKET." Acta Horticulturae, no. 536 (September 2000): 529–36. http://dx.doi.org/10.17660/actahortic.2000.536.64.

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Cangelosi, Joseph D. "Target Marketing for the Hospital-Based Wellness Center." Journal of Hospital Marketing 11, no. 2 (December 5, 1996): 61–80. http://dx.doi.org/10.1300/j043v11n02_05.

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Clark, N. "Marketing sports nutrition: Who is the target audience?" Journal of the American Dietetic Association 94, no. 9 (September 1994): A72. http://dx.doi.org/10.1016/0002-8223(94)91830-9.

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Shevluga, Nastya, and Oleksandr Zozul’ov. "Research target as a tool of marketing communications." Marketing and Digital Technologies 6, no. 3 (September 20, 2022): 25–33. http://dx.doi.org/10.15276/mdt.6.3.2022.3.

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The aim of the article. The purpose of the article is the formation of a marketing research system taking into account the economic and technological features of this market. Taking into account the above, the following tasks were set and solved: determine the specifics of the video game release, taking into account the production and technical, consumer, economic features of this product; determine the necessary marketing research at each stage of game production and provide a systemic view. We consider the result of solving the tasks to be the construction of the author's scheme of application of analysis methods for each of the stages of the game's release. Analyses results. The first attempts to study the phenomenon of video games as a type of meaningful non-productive human activity were recorded in the early 1990s. Research approaches have undergone significant changes since then. Thus, the article discussed in detail three main approaches: narratological, processual and non-reductionist. The video game market has specific properties, so the authors analyzed the system of economic relations between counterparties. Understanding the way of interaction between such subjects made it possible to form an idea about the levels of interaction and the role of the company-developer in the chain of releasing a new product to the market. Monetization models of game products were also studied separately, as possible ways of financing projects. It was found that marketing research plays a significant role in increasing the efficiency of the use of available resources, in particular, determining the feasibility of investment contributions, adjusting the market and product strategy of the enterprise. Thanks to the analysis of the scientific literature, an own vision for marketing research of video games was formed. The result of the work was the author's scheme with the given methods of learning for each of the stages of production of a new game product for the market.Monitoring and analytics tools that are widely used, in particular at the post-production stage, are described. Conclusions and directions for further research. The release of a new game product is a valuable case both from the point of view of monetary resources and the labor of qualified personnel. The proposed scheme, which reflects the system of marketing research before and after the release of the game, allows you to create conditions and improve the conditions for bringing a new product to the market, covers all stages of the production process and allows you to monitor project success metrics. The goal of further research may be detailing the stages and improving methods of conducting research

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