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Journal articles on the topic 'Target marketing'

Author: Grafiati

Published: 4 June 2021

Last updated: 25 July 2025

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1

Dempsey, Shawna, and Lorri Millan. "Target Marketing." Canadian Theatre Review 137 (January 2009): 68–73. http://dx.doi.org/10.3138/ctr.137.012.

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A performer steps onto a stage, bare save for a single microphone. She is dressed in black with a white target printed on the chest of her shirt. This target pattern is a replica of the human targets marksmen use to practice shooting. The everywoman manifests her interior monologue – she talks frankly about what’s been bothering; her in a rambling, free-associative way. As she speaks, from time to time, a prop is lowered from the ceiling to her hand. She stops speaking; as the props descend and reascend. The pulleys that move them creak as they move the objects through space. The only props th

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Mandal, Pratap Chandra. "Socially-Responsible Target Marketing and Marketing Communications." International Journal of Social Ecology and Sustainable Development 13, no. 1 (2022): 1–16. http://dx.doi.org/10.4018/ijsesd.293247.

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Companies are in business to generate revenues and profits and achieve business excellence. Now-a-days, companies are becoming sensitive towards their social responsibilities of ensuring not only consumer welfare but also the welfare of all stakeholders including the society at large. Companies do target marketing and marketing communications to communicate about their offerings to target markets. They adopt socially responsible target marketing, marketing communications, and advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices i

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Alessandro, Albano, Borzillo Federica, and Schirone Dario. "Business Strategies for a New Marketing Target." International Journal of Advances in Management and Economics 1, no. 5 (2012): 99–104. http://dx.doi.org/10.31270/ijame/01/05/2012/15.

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Garyacha, O. L., V. V. Bilousova, and S. O. Chaplykin. "New mobile marketing strategy in the context of target markets and target audience." Vìsnik Berdânsʹkogo unìversitetu menedžmentu ì bìznesu 45, no. 1 (2019): 23–27. http://dx.doi.org/10.33783/1977-4167-2019-45-1-23-27.

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Rafly, Rifaudin, and Rofiah Chusnul. "Marketing Target Achievement Strategies: Study on WOM Finance Marketing Personnel." Journal of Economics, Finance And Management Studies 07, no. 02 (2024): 990–1002. https://doi.org/10.5281/zenodo.10629136.

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This research aims to study and analyze the strategy of the financing company WOM Finance in maintaining good relationships with customers and implementing bailouts as an innovative marketing technique. The research locus is the object and source of data from the place being researched so that the information obtained can provide accurate data and truth in research. In WOM companies: Marketing Division Manager, Marketing Team Head, and Marketing Division Staff. The qualitative approach carried out through the data analysis technique used is the Manual Data Analysis Procedure (MDAP) by Rofiah (

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Swenson, Michael R., and William D. Wells. "Target Marketing for Health Communication." Social Marketing Quarterly 2, no. 1 (1995): 5–9. http://dx.doi.org/10.1177/152450049500200102.

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RINGOLD, DEBRA JONES. "Social Criticisms of Target Marketing." American Behavioral Scientist 38, no. 4 (1995): 578–92. http://dx.doi.org/10.1177/0002764295038004008.

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Danaher, Peter J. "Wearout effects in target marketing." Marketing Letters 7, no. 3 (1996): 275–87. http://dx.doi.org/10.1007/bf00435743.

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9

Bumbaca, Federico (Rico), Sanjog Misra, and Peter Rossi. "Reply: “Revisiting Scalable Target Marketing…”." Journal of Marketing Research 62, no. 3 (2025): 470–71. https://doi.org/10.1177/00222437251330558.

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Editor's Note After a critique of Bumbaca, Misra and Rossi (2020) was conditionally accepted by the journal, the editor invited the authors to provide a brief response. An Associate Editor and two reviewers evaluated the response. By publishing both the critique and response, we hope to underscore JMR 's commitment to ensuring the accuracy of the work we publish and maintaining transparency when corrections are necessary.

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Fogel, Gyongyi K., and Lorinda F. Lewis. "Target Marketing and Ethics Brand Advertising and Marketing Campaigns." International Journal of Social Ecology and Sustainable Development 1, no. 4 (2010): 10–25. http://dx.doi.org/10.4018/jsesd.2010100102.

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Marketing to a targeted minority can provide a competitive advantage for an organization. However, there are ethical and legal concerns that must be carefully evaluated. Youth, children, and protected minorities, including women and the elderly, are a high target of advertising because of the increasing importance of these segments in making purchasing decisions. Recent population and demographic factors continue to impact marketing to address minority marketing issues with careful attention to ethics and social responsibility. This paper examines ethical concerns of advertising, the use of an

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Strott, Runa. "4 Ps go green? Die Positionierung des Green Marketing im Marketing-Mix." Der Betriebswirt 62, no. 1 (2021): 69–79. http://dx.doi.org/10.3790/dbw.62.1.69.

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Abstract The green marketing mix by Runa Strott: Due to the increasing importance of sustainability and green marketing, the author has developed a model that is based on Mc Carthy’s 4 Ps, but includes the requirements of LOHAS as a target group. The model can be used for products that are intended to address this target group. Zusammenfassung Nachhaltigkeit ist in der heutigen Zeit ein häufig genutzter Begriff und wird sowohl im Privat- als auch im Geschäftsleben thematisiert. Für den klassischen Marketing-Mix bedeutet die Veränderung des Marketings in Bezug auf die Einbindung der Nachhaltigk

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Cahill, Dennis J. "Target marketing and segmentation: valid and useful tools for marketing." Management Decision 35, no. 1 (1997): 10–13. http://dx.doi.org/10.1108/00251749710160133.

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Rizki, Muhammad, Ismayli Ismayli, and Teuku Isnaini. "ANALISIS PENERAPAN STRATEGI INTEGRATED MARKETING DAN COMMUNICATION QUALITY TERHADAP TARGET PENJUALAN SEPEDA MOTOR RODA DUA MEREK HONDA PADA DEALER MAAR MOTOR PIDIE JAYA." Jurnal Ekobismen 4, no. 1 (2024): 64–75. http://dx.doi.org/10.47647/jeko.v4i1.1699.

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Info ArtikelABSTRAKPenelitian ini bertujuan untuk mengetahui strategi integrated marketing dan communication quality terhadap target penjualan sepeda motor roda dua merek Honda, sampel dalam penelitian ini 100 responden, data dikumpulkan dengan kuesioner, analisis data menggunakan regresi linier berganda. Hasil penelitian diperoleh nilai koefisien korelsi (R) sebesar 74,9% dapat memberikan pengertian ada hubungan antara integrated marketing dan communication quality dengan target penjualan. Semakin tingginya nilai yang diperoleh maka semakin erat pula hubungan antara variabel independen yaitu

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O'neill, Michael J. "Retail Pharmacists as a Marketing Target." Journal of Pharmaceutical Marketing & Management 10, no. 2-3 (1996): 131–48. http://dx.doi.org/10.3109/j058v10n02_09.

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15

O'Neill, Michael. "Retail Pharmacists as a Marketing Target." Journal of Pharmaceutical Marketing & Management 10, no. 2/3 (1996): 131–48. http://dx.doi.org/10.1300/j058v10n02_09.

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Cundy, T. "Treat-to-target—mainstream or marketing?" Osteoporosis International 31, no. 10 (2020): 1835–36. http://dx.doi.org/10.1007/s00198-020-05570-2.

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Wiley, Carolyn, and Judy Nixon. "Marketing: The target of ethical dilemmas." Services Marketing Quarterly 8, no. 2 (1993): 5–10. http://dx.doi.org/10.1080/15332969.1993.9985045.

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Zahavi, Jacob, and Nissan Levin. "Applying neural computing to target marketing." Journal of Direct Marketing 11, no. 4 (1997): 76–93. http://dx.doi.org/10.1002/(sici)1522-7138(199723)11:4<76::aid-dir10>3.0.co;2-d.

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Zahavi, Jacob, and Nissan Levin. "Applying neural computing to target marketing." Journal of Direct Marketing 11, no. 1 (1997): 5–22. http://dx.doi.org/10.1002/(sici)1522-7138(199724)11:1<5::aid-dir2>3.0.co;2-s.

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Arjang, Arjang, Harwin Harwin, Wahyuddin Hamid, and Andi Risma Jaya. "Pelatihan Marketing Strategi Tenaga Pemasaran Guna Pencapaian Target Penjualan." BAKTIMAS : Jurnal Pengabdian pada Masyarakat 1, no. 4 (2019): 212–17. http://dx.doi.org/10.32672/btm.v1i4.1723.

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ABSTRACT Failure to achieve sales targets has implications for not achieving the company's profit targets. The most basic problem, is preparing a plan and a team that will provide a solution to the problem. Marketing strategy training has a fundamental goal of increasing sales and achieving competitive advantage with a sustainable perspective. Marketing strategies include short-term plans and long-term market-oriented marketing activities in order to contribute to the company's goals and marketing objectives. For this reason, PT. Tata Finapedia, a marketing agency services company, built a par

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González, Mari D. "Interactive Food & Beverage Marketing." Journal of Internationalization and Localization 1 (January 1, 2009): 4–39. http://dx.doi.org/10.1075/jial.1.01gon.

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Recent interest in U.S.-based Latino/Hispanic populations and their cultures has led to fruitful research and increased attention. Comprehensive books on Hispanic marketing have been made available by multicultural marketing experts. Marketing that targets Latino/Hispanic youth has become a promising, specialized, and lucrative field. This study shows how cultural research has been utilized by marketers to target young Latinos/Hispanics, who are the most susceptible members of the ethnic group to new trends in technology. It investigates the type of cultural knowledge that marketing researcher

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Rohmat Hidayat, Agus, and Nur Alifah. "Marketing Communication Strategy for Coffee Through Digital Marketing." Return : Study of Management, Economic and Bussines 1, no. 4 (2022): 139–44. http://dx.doi.org/10.57096/return.v1i04.54.

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Background: Marketing communication is one step that has a major influence on the success of a company. Along with the development of technology, the economy, and the market, competition becomes more stringent. For this reason, marketing communication media are needed to be able to reach the target market. For this reason, marketing communication media are needed to be able to reach the target market. Aim: This study aims to explain SCI Coffee's marketing communication strategy, which includes message strategy and media strategy, as implemented through Instagram Method: This research uses a de

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Rohmat Hidayat, Agus, and Nur Alifah. "Marketing Communication Strategy for Coffee Through Digital Marketing." Return : Study of Management, Economic and Bussines 1, no. 4 (2022): 139–44. http://dx.doi.org/10.57096/return.v1i4.54.

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Background: Marketing communication is one step that has a major influence on the success of a company. Along with the development of technology, the economy, and the market, competition becomes more stringent. For this reason, marketing communication media are needed to be able to reach the target market. For this reason, marketing communication media are needed to be able to reach the target market. Aim: This study aims to explain SCI Coffee's marketing communication strategy, which includes message strategy and media strategy, as implemented through Instagram Method: This research uses a de

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Kurnia Yuli Sintakarini, Putri Kurniawati, Nabil Abiyu Rohman, et al. "Strategi Marketing UMKM “ETES” Melalui Digital Marketing Terhadap Penerapan Integrated Marketing Communication (IMC)." Jurnal Pengabdian Masyarakat Waradin 3, no. 2 (2023): 01–08. http://dx.doi.org/10.56910/wrd.v3i2.280.

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Micro, Small and Medium Enterprises (MSMES) engaged in the world of Food and Beverage (F&B) in the Sentul Village area are one of the community service partners. One of these partners was established by the RT 01 association in the Sentul Village area with the lack of a conventional marketing system owned by these MSMEs. By providing various trainings and also providing socialization on the importance of digital marketing so that the marketing system can be improved so that it can cover more business targets and can be a better sales support. MSMES are also provided with service assistance

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Buzelin, Hélène. "How devoted can translators be?" Target. International Journal of Translation Studies 26, no. 1 (2014): 63–97. http://dx.doi.org/10.1075/target.26.1.03buz.

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In a seminal contribution published in Target in 1998, Daniel Simeoni argued for a habitus-governed model of explanation for translation and suggested that subservience might be a defining feature of this habitus, a primordial norm. The objective of the present article is twofold. First, it aims to recontextualize the ‘subservience hypothesis’ by shedding light on the empirical work underlining it. Second, following the approach developed in Simeoni (2001), the author tests again the hypothesis through textual analysis, by studying the early translation history into French of a textbook entitl

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Łodziana-Grabowska, Joanna. "SIGNIFICANCE OF DATABASE MARKETING IN THE PROCESS OF TARGET SEGMENTS IDENTIFICATION AND SERVICE." Problems of Management in the 21st Century 6, no. 1 (2013): 40–47. http://dx.doi.org/10.33225/pmc/13.06.40.

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The study aims at presenting the position and role of marketing databases in the enterprise’s market operations and achievement of sales targets. The study identifies the following elements pertaining to the discussed issue: essence and parts of the database marketing, significance of the database marketing in the process of target segments service, database and customer relationship management as well as the problem of the customers’ privacy in relation to their data being used and processed by market entities. It should be emphasized that the informational systems constitute the basic elemen

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Mahriani, Elida, Hendrianto Hendrianto, and Nur Arista. "Implementasi Strategi Pemasaran Model Segmentassi Terhadap Produk Asuransi Kebakaran." Syar'Insurance: Jurnal Asuransi Syariah 8, no. 2 (2022): 67–76. http://dx.doi.org/10.32678/sijas.v8i2.7277.

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The presence of fire insurance products offered by insurance companies to the public is to provide protection and guarantee for loss or damage to property caused by fire. The segmenting model marketing strategy includes the dominant marketing strategy applied to market fire insurance products. People who have a low or high level of property fire risk are the target market. In the application of this segmenting model marketing strategy, although it has been effective and successful in marketing products, there are still obstacles that result in insurance products not reaching significant sales

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Rusdarina, Wina, and Tresna Wiwitan. "Strategi Digital Marketing X Wedding Organizer." Jurnal Riset Public Relations 1, no. 2 (2021): 112–19. http://dx.doi.org/10.29313/jrpr.v1i2.414.

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Abstract. The business development in the service sector is currently growing rapidly, especially in the wedding organizer industry. One of them is the Rostic Wedding Organizer. The large number of wedding organizers that have sprung up has created intense competition. To face the tough competition, Rostic Wedding Organizer conducted a marketing public relations strategy to achieve the company's goals. The objectives of the issues raised were (1) To find out the reasons why Rostic chose the high-end market as the main target target (2) To find out and analyze Rostic's publication method so tha

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Musfiroh, Mila Fursiana Salma, and Umi Widya Ayu Astuti. "Targeting Pembiayaan Melalui Kinerja Marketing Landing di BMT Dana Barokah Magelang." Syariati: Jurnal Studi Al-Qur'an dan Hukum 9, no. 2 (2023): 273–89. http://dx.doi.org/10.32699/syariati.v9i2.6120.

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Kinerja marketing lending dalam aktifitasnya adalah menjual produk yang dimiliki oleh lembaga keuangan syariah kepada pihak ketiga (nasabah) untuk memperoleh target pembiayaan yang di tetapkan. Penetapan target pembiayaan yang harus dicapai harus mengalami peningkatan pada tiap periodenya, berdampak terhadap kinerja marketing lending sebagai pelaksana aktifitas pembiayaan. Penelitian ini bertujuan untuk mengetahui kinerja marketing lending dalam mencapai target pembiayaan dan dampak target pembiayaan terhadap kinerja marketing lending di BMT Dana Barokah Magelang. Pengumpulan data melalui wawa

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Cooper, R. "The moving target - Marketing ISDN to businesses." IEEE Communications Magazine 25, no. 12 (1987): 21–24. http://dx.doi.org/10.1109/mcom.1987.1093509.

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Kautzmann, Lisette N., Frank N. Kautzmann, and Frederick H. Navarro. "Target Marketing Strategies for Occupational Therapy Entrepreneurs." Occupational Therapy In Health Care 5, no. 4 (1989): 39–56. http://dx.doi.org/10.1080/j003v05n04_04.

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Kautzmann, Lisette, Frank Kautzmann, and Frederick Navarro. "Target Marketing Strategies for Occupational Therapy Entrepreneurs." Occupational Therapy In Health Care 5, no. 4 (1989): 39–56. http://dx.doi.org/10.1300/j003v05n04_04.

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Freeman, Kenneth M. "Target marketing: The Logic Of It All." Journal of Consumer Marketing 9, no. 3 (1992): 15–18. http://dx.doi.org/10.1108/07363769210035198.

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Venzin, Megan. "Strategies for Marketing to Your Target Audience." Nonprofit Communications Report 14, no. 7 (2016): 8. http://dx.doi.org/10.1002/npcr.30457.

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Heri Sasono and Herlina Herlina. "MEMPERLUAS TARGET PENJUALAN UMKM MELALUI DIGITAL MARKETING." NUSANTARA : Jurnal Pengabdian Kepada Masyarakat 2, no. 4 (2022): 89–99. http://dx.doi.org/10.55606/nusantara.v2i4.505.

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Perubahan zaman membawa gaya hidup belanja masyarakat bergeser dari konvensional menuju penjualan online. Metode penelitian memberikan pelatihan dan pendampingan pelaku UMKM untuk memasarkan produknya ke On line atau digital di Desa Jombang, Kecamatan Ciputat, Tangsel, Banten sebanyak 60 pelaku UMKM. Kesimpulan pengabdian kepada masyarakat, apabila pelaku UMKM berubah ke pemasaran digital adalah; (a). Mudah Terhubung dengan Konsumen, (b). Mudah Melacak Perilaku Konsumen, (c). Dapat Meningkatkan Pendapatan Bisnis, (d). Bisnis Dapat Lebih Kompetitif, (e). Teknik Marketing Lebih Mudah dan S

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Wu, Jiayu. "Machine Learning Algorithms in Target Marketing Analysis." Highlights in Science, Engineering and Technology 92 (April 10, 2024): 158–64. http://dx.doi.org/10.54097/v8zrvc27.

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Target marketing places a crucial rule in nowadays business. It allows companies to recommend the right products to the right clients. Companies with existing clients’ data are able to gain customer insights with machine learning algorithms to better target the potential clients during a marketing campaign. This study is written to employ machine learning algorithms to predict the success of a target marketing campaign. The existing data of clients from “Trips & Travel.com” company is used to forecast who will purchase a newly introduced travel package with 10 supervised classification alg

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Morgan, Michael. "Target Marketing: Shotgun Attempt or Laser Accuracy?" CoatingsPro 4, no. 3 (2004): 28–30. https://doi.org/10.5006/cp2004_4_3-28.

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Nasir, Muhammad. "Strategi Bauran Pemasaran Produk Haji dan Umroh dalam Mencapai Target Penjualan di PT Ebad Group Jember." Maddah: Journal of Advanced Da'wah Management Research 2, no. 2 (2023): 120–30. https://doi.org/10.35719/maddah.v2i2.28.

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Every company needs a good marketing mix strategy to introduce its products to the public. That way, the target that has been determined by the company in selling its products will be achieved. This research has a research focus and objectives, namely: (1) To describe the marketing mix strategy used at PT Ebad Group Jember in marketing Hajj and Umrah products (2) To describe the supporting and inhibiting factors of sales at PT Ebad Group Jember. Data were collected through observation, interviews and documentaries. Data is analyzed using data reduction, data presentation and conclusions. Data

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C. Cant, Michael, Johannes A. Wiid, and Adri Meyer. "SMEs: do they follow a shotgun or rifle approach when it comes to target marketing?" Problems and Perspectives in Management 14, no. 3 (2016): 504–11. http://dx.doi.org/10.21511/ppm.14(3-2).2016.06.

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As SMEs are the drivers of employment and GDP in many cases, SMEs are also critical to the development of any economy and their survival and success are, thus, important. With the high levels of failure of SMEs, it has become imperative that there is a drive to ensure the survival of SMEs. A way in which SMEs, can enhance their potential success rate and business performance is by means of proper target market selection in order for the business to focus their marketing efforts. This will allow the business to timeously identify opportunities and threats in the market and to react to these sit

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Mr. Ganesh Wadekar, Mr Ganesh Wadekar, and Dr Deepak Tiwari Dr. Deepak Tiwari. "A Review of Marketing Strategy in Internet Marketing." International Journal of Information Technology and Management 16, no. 2 (2024): 29–33. http://dx.doi.org/10.29070/v7hvkd53.

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It is a company's entire strategy for attracting and converting potential customers into buyers ofits products or services. In addition to the company's value proposition and core brand message, amarketing plan includes information on the demographics of the target audience. This paper showintroduction of marketing, internet strategy, internet marketing scenario, market strategy in neweconomy firm.

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Liang, Yubo. "Marketing Strategy of NOVA Employment." International Journal of Global Economics and Management 2, no. 2 (2024): 200–208. http://dx.doi.org/10.62051/ijgem.v2n2.27.

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This paper targets identifying challenges faced by the Australian non-profit organization NOVA in providing more suitable job opportunities for disabilities, focusing on communication barriers between NOVA and decision-makers in Small and Medium Enterprises (SMEs). It discusses how NOVA improve its competitiveness by providing unique services through market segmentation, targeting, differentiation, and positioning (STDP) strategies. This paper also emphasizes the current situation for disabilities of finding jobs and explores leveraging LinkedIn to achieve SMART goals, including showcasing ser

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Koval, Liliia, Serhiy Romanchuk, and Vladislav Golub. "Analysis of Product Competitiveness in Choosing the Target Market." Central Ukrainian Scientific Bulletin. Economic Sciences, no. 7(40) (2021): 62–69. http://dx.doi.org/10.32515/2663-1636.2021.7(40).62-69.

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The study of the analysis of product competitiveness in the selection of the target market is carried out. The following tasks are solved: the concept and essence of competitiveness are characterized, the actual methods of competitiveness analysis are described. It is proved that to determine competitiveness it is necessary to take into account a large number of marketing indicators (marketing parameters), or to choose the best for them. It is substantiated that in the future it is important to develop a classification of marketing parameters, methods of their evaluation, recommendations for t

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Revita Sari and Mela Carisa. "Strategi Pemasaran dan Target Pasar dalam Meningkatkan Daya Saing UMKM." Jurnal Penelitian Ekonomi Manajemen dan Bisnis 4, no. 1 (2025): 291–303. https://doi.org/10.55606/jekombis.v4i1.4802.

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MSMEs are expected to be responsive and able to understand the market so they can survive in competition. Basically, marketing strategy is a way to show the superiority of a product which aims to win sustainable marketing competition for both goods and service production companies. One of the MSMEs that runs this business is Meler Chocolate Bananas. The problem formulation for this research is: What is the marketing strategy and target market carried out by Meler Chocolate Banana MSMEs to increase the competitiveness of their business? This research aims to determine the marketing strategy and

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Arfan Aulia Rachman. "Digital Marketing Sebagai Strategi Komunikasi Pemasaran Rayyan Aqiqah Dalam Menjangkau Target Pasar." Al-Manaj : Jurnal Program Studi Manajemen Dakwah 3, no. 01 (2023): 40–48. http://dx.doi.org/10.56874/almanaj.v3i01.1211.

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Entering the era of marketing 4.0, marketing methods have shifted or transformed from traditional/conventional ways (offline) to electronic or digital ways (online), namely marketing methods using digital devices, namely websites and social media. This concept has begun to be applied by Aqiqah and food catering business actors in the city of Medan, namely Rayyan Aqiqah in marketing their service products anytime (real-time) and anywhere if connected to interconnection networking (internet). The problems raised, namely:. How is the digital marketing as strategy Rayyan Aqiqah's to reach its targ

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Aleshnikova, V. I. "Digital place marketing: interaction practices with target audiences." Vestnik Universiteta 1, no. 7 (2022): 71–81. http://dx.doi.org/10.26425/1816-4277-2022-7-71-81.

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The article analyzes how the authorities and territorial administrations use marketing tools of interaction with various groups of the local population and tourists. The relevance of the research lies in the increasing role of regional government bodies in ensuring stable socio-economic territorial development in the conditions of the digital economy, external and internal threats, crises, sanctions limitations, as well as in the urgent need for a marketing approach in the management of the territories. The aim of the study is to identify the best practices for using tools for interaction betw

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Mandal, Pratap Chandra. "Socially-Responsible Marketing Communications." Journal of Media Management and Entrepreneurship 3, no. 1 (2021): 1–17. http://dx.doi.org/10.4018/jmme.290301.

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Companies require generating revenues and profits to sustain in the competition and to achieve business excellence. At the same time, companies should be aware about and acknowledge the responsibilities towards their target markets and the society at large. Companies do socially responsible target marketing and marketing communications to communicate about their offerings to target markets. They adopt and communicate socially responsible advertising campaigns. Various issues in advertising campaigns include deceptive advertising, and unethical practices in fashion advertising and in cosmetics

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Rosário, Albérico Travassos. "E-Mail Marketing." International Journal of Online Marketing 11, no. 4 (2021): 63–83. http://dx.doi.org/10.4018/ijom.2021100104.

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Email marketing is a considerable development and includes direct emails, transactional emails, and email newsletters to attract new customers and retain existing ones. This research paper aims to identify and synthesize literature on the effectiveness of email marketing and potential challenges affecting its proper implementation. The research establishes that businesses in the current business environment recognize email marketing's capacity to produce a higher return on investment and generate more sales than traditional marketing channels, such as television. The adoption of permission-bas

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Meyer, Gary, and James W. Dearing. "Respecifying the Social Marketing Model for Unique Populations." Social Marketing Quarterly 3, no. 1 (1996): 44–52. http://dx.doi.org/10.1177/152450049600300105.

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Social marketing strategies are deployed in social change campaigns around the world. Yet the usefulness of social marketing strategies to affect behavior change among unique population members is not well known. Social marketing is efficient and cost-effective when a campaign targets a sufficiently large audience so as to achieve economies of scale. Unique population groups, however, typically consist of few members. How can efficiency be achieved with small target audiences? To solve this conundrum we suggest that certain social marketing strategies (environmental mapping, formative evaluati

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Aryani Sairun and Sugito Sugito. "The Influence of Publicity and Direct Marketing Towards Market Targets at PT. Hidiri Indonesia Cemerlang." Green Inflation: International Journal of Management and Strategic Business Leadership 2, no. 1 (2025): 106–14. https://doi.org/10.61132/greeninflation.v2i1.198.

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The purpose of this study was to determine the effect of publicity on the target market at PT. Hidiri Indonesia Cemerlang. To determine the effect of direct marketing on the target market at PT. Hidiri Indonesia Cemerlang. To determine the effect of publicity and direct marketing on the target market at PT. Hidiri Indonesia Cemerlang. The population taken was 154 people and 111 people were sampled using the slovin method. The results showed that Publicity had a significant effect on the target market (accept Ha , reject Ho). Direct marketing had a significant effect on the target market (accep

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Ali, Sri Indriyani, and Sanjes Pardalepi. "Analisis Strategi Pasar: Pendekatan dalam Menentukan Segmen dan Target Konsumen." Multidisciplinary Journal of Religion and Social Sciences 2, no. 1 (2025): 47–57. https://doi.org/10.63477/mjrs.v2i1.150.

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This study aims to analyze market strategies in determining consumer segments and targets effectively in order to increase business competitiveness. The main focus of this study is to identify factors that influence market segmentation and determine marketing strategies that are in accordance with consumer needs and preferences. The research method used in this study is a qualitative descriptive approach with data collection techniques through in-depth interviews, observations, and literature studies. Data were obtained from various sources, including business actors in certain industrial sect

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