Relevant bibliographies by topics / Tea – Marketing / Journal articles
To see the other types of publications on this topic, follow the link: Tea – Marketing.

Journal articles on the topic 'Tea – Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'Tea – Marketing.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Nugraha, Idzhar Jaya, Akhmad Riyadi Wastra, and Lilis Imamah Ichdayati. "STRATEGI PENANGANAN RISIKO OPERASIONAL PEMASARAN PRODUK TEH CELUP HIJAU WALINI PADA INDUSTRI HILIR TEH PT PERKEBUNAN NUSANTARA VIII, BANDUNG, JAWA BARAT." AGRIBUSINESS JOURNAL 11, no. 2 (2019): 100–115. http://dx.doi.org/10.15408/aj.v11i2.11838.

Full text
Abstract:
Tea is an Indonesian excellent product that has been recognized worldwide. Indonesia is the seventh best tea producer which have international market potential.Therefore Tea Indonesia is expected to take advantage on existing opportunities from downstream industry of tea. The one of stated-owned plantation company who have downstream industry of tea is PT Perkebunan Nusantara VIII. Walini’s tea is a one famous brand product for this company. The development downstream industry of tea PTPN VIII is faced with yet achieved the expected sales. Amount of cost operational marketing and sales are ind
APA, Harvard, Vancouver, ISO, and other styles
2

Nugraha, Idzhar Jaya, Akhmad Riyadi Wastra, and Lilis Imamah Ichdayati. "STRATEGI PENANGANAN RISIKO OPERASIONAL PEMASARAN PRODUK TEH CELUP HIJAU WALINI PADA INDUSTRI HILIR TEH PT PERKEBUNAN NUSANTARA VIII, BANDUNG, JAWA BARAT." AGRIBUSINESS JOURNAL 12, no. 1 (2019): 11–26. http://dx.doi.org/10.15408/aj.v12i1.11847.

Full text
Abstract:
Tea is an Indonesian excellent product that has been recognized worldwide. Indonesia is the seventh best tea producer which have international market potential.Therefore Tea Indonesia is expected to take advantage on existing opportunities from downstream industry of tea. The one of stated-owned plantation company who have downstream industry of tea is PT Perkebunan Nusantara VIII. Walini’s tea is a one famous brand product for this company. The development downstream industry of tea PTPN VIII is faced with yet achieved the expected sales. Amount of cost operational marketing and sales are ind
APA, Harvard, Vancouver, ISO, and other styles
3

Ritonga, Utan Sahiro. "Penentuan Keunggulan Kompetitif Pemasaran Teh Melalui Audit Strategi Marketing Plus (Kasus Pada PT. Perkebunan Nusantara VIII Jawa Barat)." Paspalum: Jurnal Ilmiah Pertanian 6, no. 1 (2018): 1. http://dx.doi.org/10.35138/paspalum.v6i1.72.

Full text
Abstract:
The goal of this research is to measure the competitive advantage in tea marketing with a case study on PT. Perkebunan Nusantara VIII West Java, and describing the deciding factors in the improvement of competitive advantage in tea marketing competition. The method used in this research is case study with quantitative approach using marketing plus strategy audit by comparing the values of Company Alignment Index (CAI) and Competitive Setting Index (CSI). The calculation of both indexes is obtained from questionnaires about the confidence level of the respondents who manage the marketing polici
APA, Harvard, Vancouver, ISO, and other styles
4

Hilal, Mohamed Ismail Mujahid, and Kaldeen Mohamed Mubarak. "International Tea Marketing and Need for Reviving Sri Lankan Tea Industry." Journal of Management 9, no. 1 (2016): 25. http://dx.doi.org/10.4038/jm.v9i1.7563.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Khadijah, Tiffany Siti, Irnad, and Satria Putra Utama. "STRATEGI PEMASARAN TEH HITAM MERK “ALAM DEMPO” PADA CV. KARYA SEJAHTERA PAGAR ALAM." Jurnal AGRISEP 15, no. 2 (2016): 213–22. http://dx.doi.org/10.31186/jagrisep.15.2.213-222.

Full text
Abstract:
This study aims to determine the main criterion used in marketing strategies and the strategies marketing appropriate and effective in marketing black tea brands “Alam Dempo’’ on CV. Karya Sejahtera. The primary data was obtained from interviews and secondary data obtained from the data from of the company, regulations, and others data from the related agencies. The data was analyzed by using the AHP (Analytical Hierarchy Process) with Application Expert Choice 11. The results of research show that the criteria becomes main priority election marketing strategies black tea was is competitor wit
APA, Harvard, Vancouver, ISO, and other styles
6

Oktaviyanti, Dwi, Masyhuri Masyhuri, and Jangkung Handoyo Mulyo. "ANALYSIS OF MARKETING MIX AND SALES PERFORMANCE OF “INDUSTRI HILIR TEH WALINI” PRODUCT." Agro Ekonomi 26, no. 2 (2016): 168. http://dx.doi.org/10.22146/agroekonomi.17269.

Full text
Abstract:
This research as a case study in “Industri Hilir Teh Walini” aimed to: (1) describe the marketing mix strategy, (2) examine the influence of marketing mix strategy on sales, (3) know the sales performance of products, (4) forecast the future demand of primary products, and (5) explore the strengths, weaknesses, opportunities, and threats (SWOT).Descriptive explanation, multiple linear regression analysis, one way analysis of variance, moving average forecasting, and SWOT analysis were conducted. This research showed that in the product mix as a component of marketing mix, this business unit of
APA, Harvard, Vancouver, ISO, and other styles
7

Mulky, Vidya P. "The Customer-Quality Link Through a Quantum Quality Approach: The “Indcoserve” Study." Management and Labour Studies 26, no. 4 (2001): 228–36. http://dx.doi.org/10.1177/0258042x0102600402.

Full text
Abstract:
The Indian tea industry is the largest producer of tea in the world and, till recently, also the largest exporter. The political and social conditions in the world have, however, changed while the Indian tea industry has made no change in its product or its marketing strategy. This article on the Nilgiris small gardens cooperative “Indcoserve” deals with the need for a coordinated approach, involving organizational development, product, quality and marketing strategy.
APA, Harvard, Vancouver, ISO, and other styles
8

Pradhan, Debasis, Shabad Kalra, and Sangeeta Srinivas. "Kamdhenu Dairy." Asian Case Research Journal 11, no. 01 (2007): 23–58. http://dx.doi.org/10.1142/s0218927507000862.

Full text
Abstract:
Kamdhenu Dairy was one of the biggest dairy unions in India that came into being in 1969. Kamdhenu dairy, with an annual sales turnover of Rs.5250 million, was procuring its milk from the regular suppliers residing in the villages using its own procurement network. The same network was being used to market other dairy products and essential items like fodder and medicine for the cattle to the milk suppliers. The company had recently chosen to sell tea using the same procurement network. The entry of Kamdhenu Dairy into tea marketing was justified as tea was a high margin product and did not re
APA, Harvard, Vancouver, ISO, and other styles
9

Wu, Hao. "Wuyutai Business Plan." Journal of Finance Research 3, no. 1 (2019): 1. http://dx.doi.org/10.26549/jfr.v3i1.984.

Full text
Abstract:
Wuyutai founded in 1887, it has been over 130 year’s history. As a Chinese tea brand, Wuyutai brand enters into Australia market is difficult. It has to keep Chinese traditional culture to make sure Australia consumer can accept this new brand and Chinese tea product. And Australia market have already fulfilled tea product from premium class product to lower price class product like T2 brand and Lipton brand. Those exist brands have stray in Australia market for long years. Especially Lipton brand, it also can buy it in China market. Wuyutai have to face powerful Competitor in Australia market
APA, Harvard, Vancouver, ISO, and other styles
10

Wasti, Dreesti, Shiva Chandra Dhakal, Rishi Ram Kattel, and Suryamani Dhungana. "VALUE CHAIN ANALYSIS OF ORTHODOX TEA IN ILAM DISTRICT OF NEPAL." Malaysian E Commerce Journal 4, no. 2 (2020): 54–59. http://dx.doi.org/10.26480/mecj.02.2020.54.59.

Full text
Abstract:
Despite of the high rate of the orthodox tea, the net margin is still below the satisfactory level. Thus the present research was conducted to analyze the value chain of orthodox tea in Ilam district of Nepal. A total of 160 samples were collected, 80 each from organic and conventional tea growing area. Similarly, 4 tea processing factories and 5 local traders were selected purposely. The major functions involved in the orthodox tea value chain were supplying of the inputs, production, transportation/collection, processing, blending and packaging, exporting and domestic trading. Agro vets and
APA, Harvard, Vancouver, ISO, and other styles
11

Liang, Ye Zhang. "Research on the Network Marketing of Tea Sale." Advanced Materials Research 433-440 (January 2012): 1984–87. http://dx.doi.org/10.4028/www.scientific.net/amr.433-440.1984.

Full text
Abstract:
In the age of intense competition, a universal principle is survival of the fittest. Of course, this principle is also applicable to the development of any enterprise. So, in such social environment, only by continuously reforming to adapt to social development and continuously innovating, enterprises can win end users and improve the overall strength of enterprises. Network marketing, a product of the information age, plays an important role on enhancing enterprise competitiveness.
APA, Harvard, Vancouver, ISO, and other styles
12

Kim Jihoon and 김민정. "Analysis of Premium Tea Brand Design Marketing Strategies." A Journal of Brand Design Association of Korea 15, no. 1 (2017): 69–80. http://dx.doi.org/10.18852/bdak.2017.15.1.69.

Full text
APA, Harvard, Vancouver, ISO, and other styles
13

Sihole, Tifanny Lamria, Selmi Dedi, and Louis S. Bopeng. "Pengaruh Bauran Pemasaran Dan Kualitas Layanan Terhadap Keputusan Pembelian Di Calais Artisan Bubble Tea & Coffee Manokwari." JFRES: Journal of Fiscal and Regional Economy Studies 3, no. 2 (2020): 11–17. http://dx.doi.org/10.36883/jfres.v3i2.41.

Full text
Abstract:
Purpose of this research is toidentify the influence between the variable for Marketing Mix (X1), and Service Quality (X2) affect in Purchase (Y) in Calais Artisan Bubble Tea & Coffee Manokwari. The accuration method whice use are purposive sampling method. The number of samples studied were 100 respondents who are consumers of Calais Artisan Bubble Tea & Coffee Manokwari. Based on the results of the study concluded that the multiple linear regresions equation for the effect of marketing mix and service quality on purchasing decisions Y=1,794+0,125X1+0,429X2. Marketing mix in fluence t
APA, Harvard, Vancouver, ISO, and other styles
14

Herath, HMUN, and S. De Silva. "Strategies for Competitive Advantage in Value Added Tea Marketing." Tropical Agricultural Research 22, no. 3 (2011): 251. http://dx.doi.org/10.4038/tar.v22i3.3698.

Full text
APA, Harvard, Vancouver, ISO, and other styles
15

Kalauni, Dharmendra, Binod Joshi, Arati Joshi, and Fatih Yildiz. "Production, marketing, and future prospects of Nepali orthodox tea." Cogent Food & Agriculture 6, no. 1 (2020): 1757227. http://dx.doi.org/10.1080/23311932.2020.1757227.

Full text
APA, Harvard, Vancouver, ISO, and other styles
16

Ervandi, Mochammad Zulfikar. "PENGARUH PERSONAL SELLING DAN DIRECT MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA KONSUMEN THAI TEA DI SURABAYA." PERFORMA 6, no. 2 (2021): 152–61. http://dx.doi.org/10.37715/jp.v6i2.2075.

Full text
Abstract:

 
 
 Seiring dengan perkembangan teknologi mempengaruhi dampak pada persaingan usaha, persaingan usaha yang mengalami pertumbuhan pesat salah satunya adalah industri minuman. Penelitian ini bertujuan manganalsis pengaruh personal selling dan direct marketing terhadap keputusan pembelian konsumen thai tea di Surabaya. Penelitian ini dilakukan dengan melakukan metode statistik deskriptif dengan pendekatan kuantitatif. Pengumpulan data dilakukan melalui penyebaran kuesioner terhadap konsumen thai tea di Surabaya, menggunakan pendekatan non probability sampling dengan teknik inside
APA, Harvard, Vancouver, ISO, and other styles
17

Mondal, Sanjana, and Kaushik Samaddar. "Exploring the current issues, challenges and opportunities in tea tourism: a morphological analysis." International Journal of Culture, Tourism and Hospitality Research 15, no. 3 (2021): 312–27. http://dx.doi.org/10.1108/ijcthr-08-2020-0175.

Full text
Abstract:
Purpose In quest of exploring the issues, challenges and opportunities prevailing in the tea tourism industry, this study aims to present a comprehensive morphological analysis (MA). More specifically, it identifies critical dimensions that bear significance for the sustainable growth of tea tourism. Design/methodology/approach The present study adopted a triangulation method of research involving an ethnographic study (ES) followed by a series of focus group sessions carried out from the prominent tea-producing districts in India. This study accords equal importance to both the demand and sup
APA, Harvard, Vancouver, ISO, and other styles
18

Efanny, Wita, Jony Haryanto, Muhammad Kashif, and Hanif Adinugroho Widyanto. "The relationship between marketing mix and retailer-perceived brand equity." IMP Journal 12, no. 1 (2018): 192–208. http://dx.doi.org/10.1108/imp-12-2016-0019.

Full text
Abstract:
Purpose A huge investment launching the marketing program is made by the manufacturers to establish brand loyalty with retailers and other supply chain partners; however, what is the impact of these efforts on retailer-perceived brand equity (RPBE) is scarcely investigated in a business-to-business (B2B) context. The purpose of this paper is to investigate the impact of Nu Green – a brand of tea as a manufacturer’s marketing efforts on RPBE. Design/methodology/approach Based on the positivist paradigm, the authors followed a survey-based approach to collect data from 125 retailers of Nu Green
APA, Harvard, Vancouver, ISO, and other styles
19

Jayasundera, Manik. "Financial and economic aspects of Ceylon Tea Industry in Sri Lanka." Financial Markets, Institutions and Risks 3, no. 3 (2019): 131–35. http://dx.doi.org/10.21272/fmir.3(3).131-135.2019.

Full text
Abstract:
The functioning of the tea industry forms the main source of revenue for Sri Lanka’s budget, which is now ranked as the world’s fourth largest tea producer and second largest exporter. About 20% of the world’s tea products are sourced from Sri Lanka. The key objective of this study is to analyze the financial and economic aspects in the context of studying the peculiarities of sales of tea production enterprises. The research of this question in the article is carried out in the following logical sequence: the specifics of the process of making tea products are studied; the historical aspects
APA, Harvard, Vancouver, ISO, and other styles
20

Bashore. "Quitting Coffee and Tea: Marketing Alternatives Hot Drinks to Mormons." Journal of Mormon History 42, no. 1 (2016): 73. http://dx.doi.org/10.5406/jmormhist.42.1.0073.

Full text
APA, Harvard, Vancouver, ISO, and other styles
21

Besky, Sarah. "Empire and indigestion: Materializing tannins in the Indian tea industry." Social Studies of Science 50, no. 3 (2020): 398–417. http://dx.doi.org/10.1177/0306312720915780.

Full text
Abstract:
In the mid-1800s, plantation-produced tea from India came onto the British market. Tea retailers blended this more malty and black tea with the lighter Chinese-grown tea to which consumers had become accustomed. By the turn of the 20th century, blending helped Empire-grown tea supplant Chinese-grown tea on the market. Scholars of tea have shown how British tea companies working in South Asia stoked racialized fears that Chinese tea arrived in Britain in an adulterated state, laden with impurities that included dyes, perfumes and even human sweat. This article describes how concerns about prote
APA, Harvard, Vancouver, ISO, and other styles
22

Rahmasari, Liisa Firhani, Rita Nurmalina, and Wahyu Budi Priatna. "ANALISIS SIKAP, KONSISTENSI DAN KEPUASAN PADA TEH KOTAK ULTRAJAYA: AN EXPERIMENTAL MARKETING RESEARCH ON IPB AGRIBUSINESS MASTER OF SCIENCE STUDENTS." Forum Agribisnis 7, no. 1 (2017): 85–102. http://dx.doi.org/10.29244/fagb.7.1.85-102.

Full text
Abstract:
Customer satisfaction is the most important factors that affect the development market of RTD-ready to drink tea industry. Recently, consumer facing several product of ready to drink tea in the middle of tea industry competition, and Teh Kotak Ultrajaya was the pioneer of ready to drink tea in a box. The primary goal of this research is to analyze customer’s attitude of the brand meaning and consistency, secondary goal is to analyze the customer satisfaction toward Teh Kotak Ultrajaya as one of the ready to drink tea product. The research conducted in two countries, Indonesia and Thailand used
APA, Harvard, Vancouver, ISO, and other styles
23

Berhaupt-Glickstein, Amanda, and William Hallman. "A profile of older green tea consumers in the USA." British Food Journal 119, no. 12 (2017): 2932–44. http://dx.doi.org/10.1108/bfj-12-2016-0592.

Full text
Abstract:
Purpose The purpose of this paper is to identify the demographic and psychographic characteristics of older green tea consumers in the USA. By understanding this segment’s background, perceptions, and behaviors, health and marketing professionals can tailor messages to reach clients and consumers. Design/methodology/approach An online survey was completed in January 2014 with 1,335 older adult consumers (=55 years old). Data were analyzed using descriptive statistics and binomial logistic regression. Findings More than half (n=682, 51.2 percent) of respondents drank green tea. Most green tea c
APA, Harvard, Vancouver, ISO, and other styles
24

Noti, Fetnisari Babang, Herru Prasetya Widodo, and Emei Dwinanarhati Setiamandani. "Strategi Komunikasi Pemasaran Kae Thai Tea Dalam Meningkatkan Brand Awareness." Jurnal Komunikasi Nusantara 3, no. 1 (2021): 33–43. http://dx.doi.org/10.33366/jkn.v3i1.76.

Full text
Abstract:
The current business competition is so tight that there are many similar competitors. This is where a brand awareness strategy is needed so that the business being run can still compete. This study aims to determine the strategies used by Kae Thai Tea in increasing this brand awareness. In this study, a qualitative research method was used through observation, documentation and semi-structured interviews with informants who were determined through positive sampling. From the research carried out, it can be concluded that in carrying out a marketing communication strategy to increase brand awar
APA, Harvard, Vancouver, ISO, and other styles
25

Doanh, Nguyen, Nguyen Thuong, and Yoon Heo. "Impact of Conversion to Organic Tea Cultivation on Household Income in the Mountainous Areas of Northern Vietnam." Sustainability 10, no. 12 (2018): 4475. http://dx.doi.org/10.3390/su10124475.

Full text
Abstract:
This study aims at determining if organic tea farming results in higher net income than conventional tea farming in the mountainous areas of Northern Vietnam. Our sample includes 226 traditional and 319 organic tea-producing households in the provinces of Thai Nguyen, Phu Tho, Ha Giang, and Lai Chau. Using a propensity score matching approach, the study finds that the adoption of organic tea production had a positive impact on households’ farm income in the study area. Using different matching algorithms, organic tea adopters earned higher income than did non-adopters, from 1038.8 to 1059.0 th
APA, Harvard, Vancouver, ISO, and other styles
26

Hamilton, Kathy, and Beverly A. Wagner. "Commercialised nostalgia." European Journal of Marketing 48, no. 5/6 (2014): 813–32. http://dx.doi.org/10.1108/ejm-05-2012-0325.

Full text
Abstract:
Purpose – The purpose of this paper was to develop a framework linking the concept of nostalgia and experiential consumption, articulating the transformation of a mundane activity to a special experience, using the context of the small business and afternoon tea. Design/methodology/approach – The methodology is based on a grounded theory approach and draws on multiple methods of data collection including participant observation, in-depth interviews with afternoon tea room managers, researcher introspection and consumer interviews. Findings – By employing nostalgia cues through product, ritual
APA, Harvard, Vancouver, ISO, and other styles
27

Wang, Edward Shih-Tse, and Jia-Rong Yu. "Means-end chain approach for exploring the motivation of ready-to-drink tea consumers." Asia Pacific Journal of Marketing and Logistics 28, no. 3 (2016): 384–95. http://dx.doi.org/10.1108/apjml-08-2015-0121.

Full text
Abstract:
Purpose – Ready-to-drink (RTD) tea beverages are widely consumed worldwide and play a prominent role in people’s daily lives, yet few studies have investigated the motivation of RTD tea beverage consumers as well as their underlying attitudes and desires. The purpose of this paper is to explore why these attributes are motivational factors by focussing on the attributes of RTD tea beverage products that motivate consumers to purchase RTD tea. Design/methodology/approach – The attribute-consequence-value model of the means-end chain approach was employed to investigate consumer motivations for
APA, Harvard, Vancouver, ISO, and other styles
28

Hadi, Wartoyo. "PENGARUH PROMOSI TERHADAP VOLUME PENJUALAN FRUIT TEA PADA PT. SINAR SOSRO KANTOR PENJUALAN CIBINONG." Jurnal Ilmiah Binaniaga 9, no. 2 (2019): 45. http://dx.doi.org/10.33062/jib.v9i2.339.

Full text
Abstract:
PT Sinar Sosro is a pioneer in Indonesia‟s biggest tea beverage industry, by inventing the first glass-bottled tea beverage product in Indonesia and in the world, with its trademark „Teh Botol Sosro‟. One of Sosro product innovation is fruit-flavoured tea, known with the brand “Fruit Tea”. Following the success of PT SS, more and more tea processing company try to trail Sosro.In order to maintain its market, one thing that should be continuously done is the promotion activity.The aim of this research is to find out the influence of promotion (publicity and sales promotion) to selling volume of
APA, Harvard, Vancouver, ISO, and other styles
29

Prawono, Desi Ambar, and Mia Tantri Diah Indriani . "Impact of Customer’s Impulsivity and Marketing Cues to Purchase Decision of Beverage Product Category." Journal of Economics and Behavioral Studies 5, no. 8 (2013): 553–61. http://dx.doi.org/10.22610/jebs.v5i8.429.

Full text
Abstract:
The research was conducted to explore consumer impulsivity and impulsive buying toward beverages product. In addition, in subsequent analysis, it also applies Consumer Decision Journey into impulsive buying behavior on beverage products. The analysis explains which marketing cues acts as most influential factors in such purchase behavior. Questionnaire was designed based on valid scale borrowed from previous research. A total of 105 respondents participated in this research. Questionnaire was distributed directly and by electronic mail. Based on the analysis, consumer only exercises impulsive
APA, Harvard, Vancouver, ISO, and other styles
30

Fusté-Forné, Francesc. "Dairy Tourism: A Local Marketing Perspective." Dairy 2, no. 1 (2021): 14–24. http://dx.doi.org/10.3390/dairy2010002.

Full text
Abstract:
Examples of niche tourism have emerged in parallel to the growing importance of food tourism in destination management and marketing. Examples of this include mushroom tourism, tea tourism, or udon tourism, among others. This study analyzes one of this specialist forms of food tourism: dairy tourism. Dairy tourism is the leisure and tourist practice that leads to the discovery of production, transformation, and commercialization processes of milk and milk derivatives. Specifically, the objective of this research is to discuss the relationships between local dairy landscapes and tourism in the
APA, Harvard, Vancouver, ISO, and other styles
31

Nakamura, Yoriyuki, Kunihiko Iwasaki, Hiroshi Nishikawa, et al. "The Marketing Strategy of Powdered Green Tea in the Foreign Market." Chagyo Kenkyu Hokoku (Tea Research Journal) 2016, no. 122 (2016): 27–30. http://dx.doi.org/10.5979/cha.2016.122_27.

Full text
APA, Harvard, Vancouver, ISO, and other styles
32

Mohd. Yusof, Seri Chempaka, Azhar Mohamad, Normazlin Ismail, et al. "MUSHROOM TEA PRODUCTION TRAINING PACKAGE IN CAPACITY BUILDING PROGRAM TO INCREASE SMALL MEDIUM INDUSTRY (SME) ENTREPRENEURS IN RURAL AREA." International Journal of Entrepreneurship and Management Practices 2, no. 7 (2019): 80–92. http://dx.doi.org/10.35631/ijemp.27009.

Full text
Abstract:
Volvariella tea is an innovative beverage of Malaysian Nuclear Agency that produced using Volvariella volvacea mushrooms with the unique taste, aroma and has certain properties for health. This tea can be taken by everyone regardless of age and can be added to other beverages as a source of nutrients, vitamins, and others to improve health. Currently, there have been efforts to grow mushrooms including Volvariella volvacea mushrooms based on the demand for diversity in dishes and awareness of the nutrients by taking mushrooms in daily meals. These mushrooms have a short shelf life after harves
APA, Harvard, Vancouver, ISO, and other styles
33

D.Y., Teh, S. N. Jaafar, and Asma' A. "Consumers’ knowledge and attitude towards Chinese herbal tea and consumption of Chinese herbal tea in selected district in Kedah." Food Research 4, no. 3 (2019): 666–73. http://dx.doi.org/10.26656/fr.2017.4(3).327.

Full text
Abstract:
Interest in botanical remedies has attracted growing attention in Chinese herbal teas among industry, scientists and consumers. A survey was conducted among 203 respondents recruited from several Chinese herbal shops in a selected town in Kedah. Data were subjected to obtain descriptive statistics and inferential tests. The results showed that more than half of consumers have moderate knowledge level and almost positive attitude towards Chinese herbal tea. Consumers of different races have a significant difference in knowledge score towards Chinese herbal tea. In addition, consumers’ attitude
APA, Harvard, Vancouver, ISO, and other styles
34

Sato, Yoshinobu, and Mark E. Parry. "The influence of the Japanese tea ceremony on Japanese restaurant hospitality." Journal of Consumer Marketing 32, no. 7 (2015): 520–29. http://dx.doi.org/10.1108/jcm-09-2014-1142.

Full text
Abstract:
Purpose – Recent discussions of value-in-use from the perspective of service dominant logic have focused on the customer’s determination of value and control of the value creation process. The purpose of this paper is to extend these discussions by exploring the value creation process in the Japanese tea ceremony and in the kaiseki ryori style of Japanese cuisine, which is based on the Japanese tea ceremony. Design/methodology/approach – A historical analysis is used to describe the history of the Japanese tea ceremony in Japan and its influence on Japanese culture. key principles underlying t
APA, Harvard, Vancouver, ISO, and other styles
35

Mpapa, Bahidin Laode, and Haruni Ode. "Progam Kemitraan Masyarakat (PKM) pada Kelompok Usaha Pembuatan Teh Daun Kahumama Berkhasiat Obat di Desa Ondo-Ondolu Kecamatan Batui, Banggai, Sulawesi Tengah." Jurnal Pengabdian Pada Masyarakat 4, no. 4 (2019): 451–58. http://dx.doi.org/10.30653/002.201944.224.

Full text
Abstract:
COMMUNITY PARTNERSHIP PROGRAM IN THE BUSINESS GROUP FOR MAKING DRINK KAHUMAMA LEAVES FOR HERBAL IN ONDO-ONDOLU VILLAGE, BATUI DISTRICT, BANGGAI, CENTRAL SULAWESI. The wood of Kahumama includes a lot of local wood in the village of Ondo-Ondolu Batui subdistrict. Partners have the potential to utilize the parts of the kahumama trees such as leaves, to be a product that is worth selling. The potential of leaf raw material is abundant. Suitable business opportunity to utilize the leaves of the Kahumama is a drink efficacious medicine. There are three main problems of the partner, namely: not yet k
APA, Harvard, Vancouver, ISO, and other styles
36

Mujahid Hilal, Mohamed Ismail. "Sri Lanka’s Tea Economy: Issues and Strategies." Journal of Politics and Law 13, no. 1 (2019): 1. http://dx.doi.org/10.5539/jpl.v13n1p1.

Full text
Abstract:
While the competitiveness of the Sri Lanka’s tea is declining in the global market, it is very important for Sri Lankan tea to evidently identify the reasons for declining competitiveness and how Sri Lanka can face this challenge fulfilling the demand of global market. The Sri Lankan tea industry has lost its market leadership position in the global market. With declining production, increasing cost of production, low farm productivity and price competition in the international market, Sri Lankan tea industry has lost its competitive advantage. Secondary data and primary data have be
APA, Harvard, Vancouver, ISO, and other styles
37

ZHAO, T., M. R. S. CLAVERO, M. P. DOYLE, and L. R. BEUCHAT. "Health Relevance of the Presence of Fecal Coliforms in Iced Tea and Leaf Tea." Journal of Food Protection 60, no. 3 (1997): 215–18. http://dx.doi.org/10.4315/0362-028x-60.3.215.

Full text
Abstract:
In late 1995, fecal coliforms were detected in iced tea obtained from several restaurants in the U.S. On the basis of fecal coliform results, the news media inaccurately and sensationally accused the tea industry of marketing tea containing feces. We analyzed 11 iced-tea samples obtained from fast-food restaurants and 25 dry leaf-tea samples purchased from retail grocers for the presence of coliforms and fecal coliforms. All samples of iced tea contained coliforms and fecal coliforms; most probable numbers of coliforms in iced tea ranged from 210 to > 1,100/ml, whereas those of fecal co
APA, Harvard, Vancouver, ISO, and other styles
38

Kamath, Renuka, and Ashita Aggarwal. "It's not just a cup of “tea”: building consumer brand relationship." Emerald Emerging Markets Case Studies 5, no. 5 (2015): 1–16. http://dx.doi.org/10.1108/eemcs-11-2013-0208.

Full text
Abstract:
Subject area Marketing management, brand management, brand loyalty, brand consumer behavior. Study level/applicability MBA program or the Executive Education program. Case overview Anubhav Jain, Marketing Head of Digamber Industries, is concerned about the national launch of Surya Gold tea. The brand had been doing well in Jabalpur (Madhya Pradesh, India) with almost 20 per cent market share. However, market reports suggested that retailers primarily pushed the brand and consumers had little loyalty for Surya Gold. Owing to lower repeat purchases, Jain had to spend large amount of money on con
APA, Harvard, Vancouver, ISO, and other styles
39

Khamis, Susie. "The ironic marketing of heritage and nostalgia: the branding of Bushells tea, 1983-c.1990." Journal of Historical Research in Marketing 8, no. 3 (2016): 358–74. http://dx.doi.org/10.1108/jhrm-06-2014-0015.

Full text
Abstract:
Purpose This study aims to examine and contextualize the growing salience of nostalgic motifs in the promotion of Bushells Tea from the early 1980s to the early 1990s. It aims to analyze the ironic foregrounding of a rural aesthetic as a strategic evasion of growing concerns in popular media about the globalization of the Australian economy and the concomitant “takeover” of iconic Australian brands, including Bushells, by multinational corporations. Design/methodology/approach This article draws on three main materials: a collection of Bushells advertisements (from newspapers, magazines and te
APA, Harvard, Vancouver, ISO, and other styles
40

Subashini K, Kiran R,, and Harish K. "Marketing and Distribution Practices of Tea in Idukki District, Kerala: A Perspective." International Journal of Innovative Research in Science, Engineering and Technology 03, no. 09 (2014): 16315–21. http://dx.doi.org/10.15680/ijirset.2014.0309073.

Full text
APA, Harvard, Vancouver, ISO, and other styles
41

Su, Tsung-Chen, Meei-Ju Yang, Hsuan-Han Huang, Chih-Chun Kuo, and Liang-Yü Chen. "Using Sensory Wheels to Characterize Consumers’ Perception for Authentication of Taiwan Specialty Teas." Foods 10, no. 4 (2021): 836. http://dx.doi.org/10.3390/foods10040836.

Full text
Abstract:
In the context of fair trade and protection of consumer rights, the aim of this study was to combat adulteration, counterfeiting, and fraud in the tea market, and rebuild the image of high-quality Taiwan teas. Experts at the Tea Research and Extension Station, Taiwan (TRES), are engaged in promotion of the systems of origin identification (AOC) and grading for authentication of Taiwan’s premium teas. From tea evaluation competitions (bottom-up quality campaign), the flavor descriptions and consumers’ perceptions were deconvoluted and characterized for the eight Taiwan specialty teas, namely, B
APA, Harvard, Vancouver, ISO, and other styles
42

Yan, Ziyi, Marios Sotiriadis, and Shiwei Shen. "Integrating a Local Asset/Resource into Tourism and Leisure Offering: The Case of Tea Resources in Longwu Town, Zhejiang Province, China." Sustainability 13, no. 4 (2021): 1920. http://dx.doi.org/10.3390/su13041920.

Full text
Abstract:
The purpose of this article is to report on a research project in the field of tea tourism. The project’s aim was to identify the prerequisites and critical success factors for and to suggest the adequate strategies to achieve an effective pairing/partnership between the tea industry and tourism/leisure activities. Drawing on the blended theoretical foundations of sustainable tourism development, community-based tourism, and strategic marketing planning, this study first analyzed the tea offering as a tourism asset. It then suggested the appropriate pairing between tea offering and tourism/lei
APA, Harvard, Vancouver, ISO, and other styles
43

Sinulingga, Sukaria, Humala Napitupulu, and Ferdyanta Sitepu. "ANALISIS KEUNGGULAN DAN KELEMAHAN MERK FRUIT TEA." Jurnal Sistem Teknik Industri 18, no. 1 (2018): 36–43. http://dx.doi.org/10.32734/jsti.v18i1.342.

Full text
Abstract:
Penelitian Ini bertujuan melakukan mengidentifikasi dan menganalisis faktor–faktor Ekuitas Merek(Brand Equity), yang terdiri dari Brand Awareness, Brand Association dan Perceived Quality – Marketing Mix,yang mempengaruhi loyalitas konsumen (Brand Loyalty) didalam membeli suatu produk minuman teh rasa buahdalam kemasan, sehingga diketahui faktor faktor Brand Equity yang paling menentukan keunggulan dankelemahan produk merek Fruit Tea yang diproduksi oleh PT. Sinar Sosro dibandingkan dengan merek Fresteayang diproduksi oleh PT. Coca-Cola Indonesia, berdasarkan preferensi konsumen di didalam memi
APA, Harvard, Vancouver, ISO, and other styles
44

Bohne, Hartwig. "Uniqueness of tea traditions and impacts on tourism: the East Frisian tea culture." International Journal of Culture, Tourism and Hospitality Research 15, no. 3 (2021): 371–83. http://dx.doi.org/10.1108/ijcthr-08-2020-0189.

Full text
Abstract:
Purpose The purpose of this study, a case study, is to present the uniqueness of the only UNESCO-awarded tea consumption tradition worldwide and its implications on the tourism industry by analyzing and weighting initializing effects of tea on the regional economy, as well tea tourism-related cultural and social rootings. Design/methodology/approach Between 20 July 2020 and 20 August 2020, qualitative interviews have been conducted with regional experts, as well as relevant statistics have been evaluated, cultural and social effects have been analysed and weighted, following two main research
APA, Harvard, Vancouver, ISO, and other styles
45

Zhao, Fuguang, Yanni Li, Dong Yang, and Laiying Wang. "Study on Processing and Marketing of Gynostemma Pentaphyllum Tea Based on O2P Theory." Advance Journal of Food Science and Technology 13, no. 4 (2017): 147–53. http://dx.doi.org/10.19026/ajfst.13.4441.

Full text
APA, Harvard, Vancouver, ISO, and other styles
46

Noviyanti, Putu Ledyari, and Desak Ayu Sriary Bhegawati. "PENGEMBANGAN USAHA PRODUK TEH BERAS MERAH KELOMPOK WANITA TANI KUNTUM SARI DIDUSUN WONGAYA BETAN, MENGESTA, PENEBEL, TABANAN, PROVINSI BALI." Sarwahita 16, no. 01 (2019): 80–86. http://dx.doi.org/10.21009/sarwahita.161.09.

Full text
Abstract:
Abstract
 Tea is they get milk to drink the most mostly consumed in the world after the water , being drinkable in asia for more than 4000 years .One of a group of of the business to which producing tea in the form of rice the reds are of a group of the village or are farm woman KWT Kuntum Sari situated holds true in Dusun Wongaya Betan , Desa Mengesta , Kecamatan Penebel Kabupaten Tabanan Bali .The main problems that is experienced KWT provision and preparation for the producing tea in the form of rice red the following are a problem with marketing the product .From the matter so as tea
APA, Harvard, Vancouver, ISO, and other styles
47

Liu, Yingjie, and Hongzhong Shan. "Fresh Fruit Time based on STP analysis and statistics method (Changchun) Word-of-mouth marketing strategy research." E3S Web of Conferences 233 (2021): 02055. http://dx.doi.org/10.1051/e3sconf/202123302055.

Full text
Abstract:
At this stage, the beverage market has become the Red Sea. HEYTEA, Naixue’s Tea at the top, and Michelle Ice City, which occupies third- and fourth-tier cities, account for most of the total market. How to gain a competitive advantage in the beverage market where competition is fierce and marketing methods tend to be consistent is a problem that Fresh Fruit Time (Changchun) needs to solve. This paper analyzes the existing marketing mix of Fresh Fruit Time (Changchun) and finds that it has shortcomings in word-of-mouth marketing. With the help of STP analysis and statistics method, combined wit
APA, Harvard, Vancouver, ISO, and other styles
48

Mano Raj, S. John. "Branding of green tea leaf: a disruptive innovation for building market competitiveness of small tea growers in North East India." Journal of Agribusiness in Developing and Emerging Economies 11, no. 2 (2021): 88–104. http://dx.doi.org/10.1108/jadee-09-2019-0145.

Full text
Abstract:
PurposeThis study aims to explore the opportunities and methods for branding fresh tea leaves, currently sold as commodities in the B2B market, as an innovative method by engaging with a smallholder group. The purpose is to enhance the market competitiveness of the significant number of small tea growers in developing economies.Design/methodology/approachAn exploratory study was conducted comprising a qualitative survey of a farmers' group formed by the smallholding of tea gardens and the sourcing factories in the state of Assam, India. Relevant case studies on the branding of agricultural com
APA, Harvard, Vancouver, ISO, and other styles
49

Abimanyu, Tyas, Elpawati E, and Achmad Tjachja Nugraha. "PENGARUH KUALITAS PRODUK, HARGA, PROMOSI, DAN KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN TEH WALINI DI INDUSTRI HILIR TEH PT. PERKEBUNAN NUSANTARA VIII BANDUNG." AGRIBUSINESS JOURNAL 13, no. 1 (2019): 82–95. http://dx.doi.org/10.15408/aj.v13i1.11874.

Full text
Abstract:
PTPN VIII is an Indonesian state owned company concentrating in the field of agricultural / plantation. The company is located in West Java province. PTPN VIII had many commodities are grown and cultivated, including tea commodity. IHT PTPN VIII is expected to be able to see and take advantage of this opportunity for the development of tea production enterprises downstream. By because it's an improvement and evaluation of each line of the company should do. Ranging from human resources management, business strategy, finance, marketing, distribution, raw materials and so forth. Especially in te
APA, Harvard, Vancouver, ISO, and other styles
50

Das, Prafulla Kumar. "“Race”-ing ahead! – Just a storm in the tea cup?" Emerald Emerging Markets Case Studies 1, no. 1 (2011): 1–5. http://dx.doi.org/10.1108/20450621111110438.

Full text
Abstract:
Subject area Business Administration (Marketing). Student level/applicability MBA. Case overview Although it has become fashionable to talk about how things business are changing at a nanosecond pace owing to hyper-competition, disruptive technologies and empowered consumers; the real change has been based on digital revolution and management of information. Most of the new introductions are entering a phase of facelessness from being innovative within a year of their appearance; whereas, as per one estimate, the breakeven volume is achieved after three years. This puts insurmountable financia
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography