Academic literature on the topic 'Technology Acceptance Model (TAM) and Resource Based Theory or View (RBV)'

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Journal articles on the topic "Technology Acceptance Model (TAM) and Resource Based Theory or View (RBV)"

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Florah Kobusiingye, Richard Ssembatya, Fred Kaggwa, and Annabella Hambinka Ejiri. "Bridging the agricultural extension gap: Insights from the teaching-learning theories and models." Open Access Research Journal of Science and Technology 12, no. 2 (2024): 027–39. http://dx.doi.org/10.53022/oarjst.2024.12.2.0132.

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This article explores various theories and models that inform the design of teaching-learning frameworks to bridge the agricultural extension gap. It identifies the complexities surrounding the agricultural extension gap, emphasizing the need for a multi-theoretical approach to effectively address the diverse needs of farmers. The theories reviewed include Multimedia Learning Theory, Adult Learning Theory, Social Learning Theory, Theory of Planned Behavior, Social Exchange Theory (SET), Resource-Based View (RBV), Actor-Network Theory (ANT), Information Systems Success Model, Contextual Integri
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Liang, Longfeng, Sutana Boonlua, and Anupong Sukprasert. "The Moderating Effect of Rural Policy Interventions on Comprehensive Rural Revitalization in China." International Journal of Analysis and Applications 23 (August 1, 2025): 180. https://doi.org/10.28924/2291-8639-23-2025-180.

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This research examines how rural technology acceptance and rural policy interventions influence comprehensive rural revitalization in China. It draws on the resource-based view (RBV), the technology adoption model (TAM), and development economics theory (DET) to investigate the roles of digital transformation across industry, ecology, culture, governance, and well-being domains. Using panel data from 30 provinces (2010–2023), the analysis employs fixed-effects models to estimate direct and moderating effects. The results show that rural technology acceptance can significantly enhance recovery
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Sobar, Agus. "Mediating Factors Influencing the Adoption of Green Technology by SMEs for Sustainable Performance: A Systematic Literature Review." Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi 6, no. 1 (2025): 60–76. https://doi.org/10.37150/jimat.v6i1.3603.

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This research aims to elucidate the background and theoretical framework underlying the adoption of green technology by MSMEs to achieve sustainable performance. This study employs the PRISMA systematic review methodology to analyze 40 empirical publications regarding the mediating factors influencing green technology adoption by MSMEs in achieving sustainable performance, spanning from 2017 to 2024 and encompassing diverse nations. A concise summary and recommendations for future research goals are provided for each applicable theory. This study indicates that, despite extensive prior researc
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Delly Mustafa, Siti Zaleha Soebarini, and Nurasia Natsir. "Streamlining Environmental Permits through Information Systems : Makassar's Experience." Management Dynamics: International Journal of Management and Digital Sciences 2, no. 2 (2025): 68–84. https://doi.org/10.70062/managementdynamics.v2i2.180.

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This study examines the effectiveness of Management Information Systems (MIS) in environmental permit administration within the Environmental Agency of Makassar City during the 2023-2024 period. Employing a qualitative case study approach, the research integrates several theoretical frameworks including Systems Theory, Technology Acceptance Model (TAM), Resource-Based View (RBV), Diffusion of Innovations, and Contingency Theory to comprehensively evaluate MIS performance. Through in-depth interviews with 35 respondents, direct observations, and documentation analysis over six months, the resea
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Kasthurirengan, Arulmozhi. "Analyzing the Role of AI/ML in Optimizing Retail." International Scientific Journal of Engineering and Management 02, no. 05 (2023): 1–8. https://doi.org/10.55041/isjem00692.

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The aim of the study was to analyze the role of artificial intelligence and machine learning in optimizing supply chain processes Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources, preferably because of its low-cost advantage as compared to field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Artificial intelligence (AI) and machine learning (ML) pl
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Mwangi, Jackson. "Analyzing the Role of Artificial Intelligence and Machine Learning in Optimizing Supply Chain Processes in Kenya." International Journal of Supply Chain Management 9, no. 1 (2024): 39–50. http://dx.doi.org/10.47604/ijscm.2322.

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Purpose: The aim of the study was to analyze the role of artificial intelligence and machine learning in optimizing supply chain processes
 Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries.
 Findings: Artificial intelligence (AI) and ma
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Mi-sook, Han. "Evaluating the Effectiveness of 5G Technology in Enhancing Mobile Network Performance in South Korea." International Journal of Technology and Systems 9, no. 3 (2024): 51–63. http://dx.doi.org/10.47604/ijts.2816.

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Purpose: The aim of the study was to evaluate the effectiveness of 5G technology in enhancing mobile network performance in South Korea. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: South Korea's adoption of 5G technology has signi
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Assefa, Girma. "The Influence of Financial Technology (Fintech) on Banking Efficiency in Developing Economies in Ethiopia." International Journal of Finance and Accounting 9, no. 3 (2024): 62–73. http://dx.doi.org/10.47604/ijfa.2785.

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Purpose: The aim of the study was to investigate the influence of financial technology (Fintech) on banking efficiency in developing economies in Ethiopia. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Financial technology (Fintech)
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Thi, Pham. "IoT Applications in Agriculture: Enhancing Crop Yield in Vietnam." Asian Journal of Computing and Engineering Technology 5, no. 1 (2024): 31–40. http://dx.doi.org/10.47604/ajcet.2809.

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Purpose: To aim of the study was to analyze the IoT applications in agriculture: enhancing crop yield in Vietnam Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: IoT applications in agriculture have significantly enhanced crop yield in
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Kaya, Aylin. "Impact of Artificial Intelligence on Supply Chain Efficiency in Turkey." International Journal of Technology and Systems 9, no. 3 (2024): 25–37. http://dx.doi.org/10.47604/ijts.2814.

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Purpose: The aim of the study was to evaluate the impact of artificial intelligence on supply chain efficiency in Turkey. Methodology: This study adopted a desk methodology. A desk study research design is commonly known as secondary data collection. This is basically collecting data from existing resources preferably because of its low cost advantage as compared to a field research. Our current study looked into already published studies and reports as the data was easily accessed through online journals and libraries. Findings: Artificial intelligence (AI) has significantly enhanced supply c
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Book chapters on the topic "Technology Acceptance Model (TAM) and Resource Based Theory or View (RBV)"

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Mir, Masrat Rasool, and Mushtaq Ahmad. "AI-Driven Transformation of Job Roles for Sustainable Competitive Advantage in India's Tourism Sector." In Empowering Sustainable Performance and Competitive Advantage in Tourism. IGI Global, 2025. https://doi.org/10.4018/979-8-3373-4546-8.ch006.

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This chapter examines the transformative impact of artificial intelligence (AI) on employment positions in India's travel industry, as framed by the Technology Acceptance Model (TAM) and Resource-Based View (RBV). While demanding new skill sets, AI technologies such data analytics and machine learning are becoming indispensable to tourism operations, transforming employment by boosting efficiency, decision-making, and individualized client experiences. Based on case studies from travel and hotel companies, the chapter shows how artificial intelligence may be used for competitive advantage. It
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Conference papers on the topic "Technology Acceptance Model (TAM) and Resource Based Theory or View (RBV)"

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Bosire, Eric, and Justus Munyoki. "The influence of digital marketing strategies on performance of small and medium-sized agribusinesses in Nairobi County, Kenya." In Employment, Education and Entrepreneurship 2024. Faculty of Business Economics and Entrepreneurship, 2024. https://doi.org/10.5937/eee24017b.

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The digital transformation of agribusiness has become a critical driver of success in the modern agricultural landscape. This study investigated the digital marketing strategies employed by small and medium-sized agribusinesses in Nairobi city County, Kenya and their impact on business performance. The anchoring theories included the Resource-Based View (RBV) by Barney (1991) and the Technology Acceptance Model (TAM) by Davis (1989). The study adopted descriptive survey design research design targeting 61 agribusinesses. The data was analyzed using descriptive statistics and regression analysi
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