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Journal articles on the topic 'Telecommunication sector'
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1
Chikhun, Lyudmila, and Mariya Tokareva. "Factors Affecting the Competitiveness of Telecommunication Companies on the World Market." Moscow University Economics Bulletin 2017, no. 6 (December 30, 2017): 65–80. http://dx.doi.org/10.38050/01300105201764.
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The development of information and communication technologies has contributed to the fact that the telecommunication industry has become one of the strategic sectors of the economy on which the functioning of other branches of the economy depends. Therefore, the objective of the study was to determine the factors that influence the competitiveness of telecommunications companies and shape the image of the future telecommunication sector as a whole. The article analyzes two theoretical approaches to the definition of competitiveness: static and dynamic. Due to the importance of the dynamic approach for determining the competitiveness for the telecommunication market, the main internal and external factors affecting telecommunication companies nowadays and having a significant effect in future were identified. External factors were determined using STEEPV-analysis. For internal factors, the following classification was proposed: technological, organizational and marketing innovations. Among the external factors, the digitalization of the economy and society becomes the most important for telecommunication companies, technological innovations are among the internal factors. The factors revealed during the research can be used for foresight of the telecommunications sector of Russia, the definition of scenario conditions for forecasting the development of information and communication technologies, the formation of a strategic policy of telecommunication companies.
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Wahyuni, Tri, and Eni Kaharti. "Analisis Perbandingan Capital Asset Pricing Model Dan Arbitrage Pricing Theory dalam Memprediksi Return Saham pada Perusahaan Telekomunikasi Periode 2016-2018." Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) 2, no. 5 (October 22, 2020): 689–98. http://dx.doi.org/10.32639/jimmba.v2i5.650.
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This research aims to determine the influence of each model of balance used for determining the return of shares measured by CAPM and APT in telecommunications sector companies listed on the Indonesia Stock Exchange period 2016-2018. The data collection method uses purposive sampling. The population used in this research is the stock price on telecommunication telecommunications sectors listed on the Indonesia Stock Exchange. The purpose of this research is to compare the accuracy of Capital Asset Pricing Model (CAPM) and Arbitrage Pricing Theory (APT) in estimating the return of telecommunication stock return. From the results of the Median Absolute Deviation (MAD) value has a small difference. Based on the results of Independent Sample T-Test can be concluded that there is no significant difference between CAPM and APT method in predicting the return of telecommunications stocks return.
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Hendrawan, Riko, and Kristian W. A. Nugroho. "Telecommunication Sector Reform in Southeast Asia: A New Rationality." GATR Global Journal of Business Social Sciences Review 6, no. 4 (December 6, 2018): 147–54. http://dx.doi.org/10.35609/gjbssr.2018.6.4(6).
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Objective - The telecommunications industry in Southeast Asia continues to grow, as evidenced by the market penetration that continues to increase from 3.8% in 2000 to 71.1% in 2017. However, although the number of subscribers and revenue from telecommunication operators continued to grow between 2008 to 2017, the data shows that the EBITDA margin and ARPU value decrease with the growth rate (CAGR) -1.12% and -4.42%. Methodology/Technique - This study measures and analyzes the efficiency of 14 operators in Southeast Asia between 2008 to 2017 by using the Data Envelopment Analysis (DEA) method. Findings - The results show that of the 14 telecom operators examined, Telkomsel (Indonesia) was the most efficient operator with an efficiency value of 0.97 and contributed from subscriber and revenue output variables which far exceeded the average of other operators. The most efficient telecommunication companies thereafter were StarHub (Singapore) and SingTel (Singapore) with an efficiency rating of 0.96 and 0.95 as represented from ARPU output variables that far exceeded the average of other operators. Novelty - True Move operators became the telecommunication companies with the lowest efficiency because the value of its output variables (subscribers, revenue and ARPU) was far below average and did not show any positive correlation to its efficiency value. Type of Paper - Empirical. Keywords: Data Envelopment Analysis (DEA); Efficiency; Telecommunication Industry; Southeast Asia. JEL Classification: M1, M10, M19.
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Mu'tamaria, Mu'tamaria. "The Influence Of Return on Assets And Return on Equity to Companies Stock Price in the Telecommunication Sector registered in the Indonesia Stock Exchange." Journal of World Conference (JWC) 1, no. 1 (February 8, 2019): 235–39. http://dx.doi.org/10.29138/prd.v1i1.76.
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The purpose of this research is to know the profitability ratios of telecommunication companies listed in Indonesia Stock Exchange period 2014-2017, particularly the influence of profitability ratio to stock price of telecommunication company. This research is conducted on twelve telecommunication companies listed in Indonesia Stock Exchange. The data used are secondary data of financial statements. The analytical technique mobilize multiple linear regression with two dependent variables of ROA and ROE and one free variable of stock price, to test the contribution of variable in influencing the stock price of companies. The results of research on Indonesian telecommunications companies show that the movement of stock prices are not significantly influenced by the value of ROE on Indonesian telecommunications companies. This study found that in the telecommunications company in Indonesia the increased or decreased value of ROA have an influence on the value of the company and the stock price of companies.
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Campanario, Milton de Abreu, and Daniel Reichstul. "Public politics and innovation of the telecommunications sector." Revista Ibero-Americana de Estratégia 2, no. 1 (December 11, 2007): 23–32. http://dx.doi.org/10.5585/ijsm.v2i1.23.
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The present article evaluates the public policy towards the telecommunication sector in Brazil, taking into consideration the dead scheme of state monopoly and the introduction of processes of privatization, economic liberalization and technological innovation. It is described the increase in direct foreign investments, new forms of technology innovation, introduction of regulatory institutions, goals for investments and scopes of service attendance. Through a wide bibliographical review, data analysis and interviews with specialists, entrepreneurs and public policy makers, it was possible to better understand the role of the public policy on the national technological innovation capabilities in the sector. The results demonstrate that the commercial balance in telecommunication's equipments has increased its deficit as well as the expenses with the foreign technology transfer contracts. The new market structure was achieved mainly due to an elevation of internal prices to international levels and the legislation favorable to the competition among incumbents. It is identified an absence of policies and incentives of the public sector in the telecommunications technology innovation system, allowing an increased Brazilian dependence on foreign supply.
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Rianto, Dimas Aldi, and Rilla Gantino. "PERBANDINGAN MODEL PENGARUH MANAJEMEN LABA, GOOD CORPORATE GOVERNANCE, DAN CORPORATE SOCIAL RESPONSIBILITY TERHADAP KINERJA KEUANGAN PERUSAHAAN (STUDI EMPIRIS PADA SUB SEKTOR BATU BARA DAN TELEKOMUNIKASI YANG TERDAFTAR DI BURSA EFEK INDONESIA (BEI) PERIODE 2016-2020)." Jurnal Ilmiah Mahasiswa Ekonomi Akuntansi 7, no. 2 (September 22, 2022): 213–28. http://dx.doi.org/10.24815/jimeka.v7i2.21070.
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This study aims to determine the effect of Earnings Management, Good Corporate Governance, and Corporate Social Responsibility on the Financial Performance of Companies in Mining Companies in the Coal Sub-sector and Infrastructure in the Telecommunication Sub-sector listed on the Indonesia Stock Exchange (IDX) for the 2016-2020 period. Earnings Management is measured using Discretionary Accrual. Good Corporate Governance is proxied by IPCG. Corporate Social Responsibility (CSR) is proxied by CSRI. While the company's performance is proxied by Return On Assets (ROA).Sampling by purposive sampling with a total of 20 coal companies and 6 telecommunications companies for the period 2016-2020. This study uses multiple linear regression analysis. Simultaneously Earnings Management, Good Corporate Governance, and Corporate Social Responsibility have a significant effect on Financial Performance in both coal and telecommunications sub-sectors. Good Corporate Governance, Corporate Social Responsibility have a positive and significant effect on financial performance in the coal sub-sector and telecommunications sub-sector. Meanwhile, Earnings Management has no significant positive effect on financial performance in the coal sub-sector. Another finding that earnings management has a negative effect on financial performance and the telecommunications sub-sector and Corporate Social Responsibility has no significant effect.
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Enahoro, Michael A., and David B. Olawade. "GSM and the Nigerian Economy: The Journey from 2004 to 2019." International Journal of Economics and Finance 13, no. 7 (June 12, 2021): 69. http://dx.doi.org/10.5539/ijef.v13n7p69.
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The turn of the 21st century saw Nigeria liberalize its telecommunications sector with the deregulation of the industry, and the introduction of the Global System for Mobile communications (GSM) network platforms in the country. This move had an immediate positive socio-economic impact. Sectors like information technology, banking and finance, online trade, sporting, education, entertainment, security, and healthcare have significantly improved over the years. So far, tens of millions of direct employments have been directly provided via the platform. Furthermore, the country’s GDP attributable to telecommunication has constantly increased since the deregulation of the telecommunication industry. The paradigm shift has since seen the industry grow at a pace faster than most established networks in the world. However, several demerits have also stemmed from this advancement such as cyber-crime, cyber-bullying, blackmailing, and reduced productivity attributed to social media distractions. Even with the apparent progress, it can be concluded that the telecommunication sector is still quite underexploited in Nigeria. The lack of basic infrastructures like constant electricity and accessible road networks across several parts of the country, and the harsh economic policies have severely limited the potential for heightened economic productivity.
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Fokina, E. A., A. A. Trukhlyaeva, and P. V. Bondarenko. "Rating evaluation of development of the information and telecommunication sector of the economy of Russia." Voprosy regionalnoj ekonomiki 34, no. 1 (March 20, 2018): 129–36. http://dx.doi.org/10.21499/2078-4023-2018-34-1-129-136.
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The article presents the results of assessing the level of development of the information and telecommunications sector in Russia's regions. The groups of indicators are presented: indicators of the level of providing human capital; indicators of the level of information and telecommunication technologies used. The studies were carried out using the method of constructing a composite index. A rating assessment of the regions is made on the indicators that have an impact on the level of development of the information and telecommunications sector. The established scatter in the values of indicators for the main blocks in general causes a significant differentiation in the development of the information and telecommunications sector in the regions.
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Fawaiq, Muhammad. "Liberarisasi Jasa Telekomunikasi Indonesia, Masuknya FDI dan Penyerapan Tenaga Kerja Domestik." Kajian Ekonomi dan Keuangan 1, no. 2 (August 31, 2017): 181–95. http://dx.doi.org/10.31685/kek.v1i2.244.
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AbstractThe research’s purposes is to analyze Causality between FDI in telecommunication service sector and the empolyment in that sector. The method used are the descriptive and the linear regression through PVECM estimation. The results showed that the FDI in telecommunication service sector in the period of 2000-2016, only concentrated in Java and Bali with an average contribution of 98 percent per year. The PVECM estimation showed that the FDI has a strong two-way relationship with the employment. This means that FDI significantly encourages labor and vice versa. The ECT coefficient showed that the change in FDI due to changes in employment to achieve equilibrium is 89 percent and the change of employment due to changes in FDI by 10 percent per year. Thus, the FDI provides benefits for the employment absorption and the availability of emploment is also an important consideration for investors to invest in Indonesia's telecommunications sector.
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Mazviona, Batsirai, Gisele Mah, and Ireen Choga. "Day of the week effect in the South African equity market: A garch analysis." Ekonomika 68, no. 1 (2022): 15–30. http://dx.doi.org/10.5937/ekonomika2201015m.
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Understanding dynamics of daily stock returns provide insight in trading opportunities available in stock markets. The purpose of the study was to examine whether day of the week effect exists in the South African equity market. Daily data from Top 40, All Shares, Basic Materials, Industrials, Consumer Goods, Health Care, Consumer Services, Telecommunications, Financials and Technology indices were collected for period 1995 to 2018. Exponential and threshold generalized auto regressive conditional heteroskedasticity models were employed to analyse day of the week anomaly. Findings of the day of the week for the mean equation revealed a positive Monday effect for aggregate indices namely Top 40 and All shares whilst the sectorial analysis showed a positive Monday effect for Basic materials, Consumer goods, Health care and Telecommunication. Furthermore, the mean equation for day of the week depicted a positive Tuesday effect for Financials sector, positive Wednesday effect for Consumer services sector and Thursday effect for Industrials and Technology sectors. The variance equation highlighted negative Monday effect for Top 40 and All shares as well as Basic materials, Consumer goods, Health care, Consumer services, Telecommunication and Financials sectors. However, Industrials sector indicated a negative Friday effect. The existence of day of the week effect nullifies the efficient market hypothesis in its weak form. In practice, it is recommended that for Mondays investors should invest in Top 40 and All shares, for Tuesday and Wednesday it would be prudent for investors to invest in Financial and Consumer services sectors respectively. Returns for Thursdays are attractive to an investor investing in the Industrial sector. An investor can reduce exposure by diversifying in the Health sector on Monday and in the by Industrial sector on Friday. Unlike previous studies that focussed on aggregate market indices, this study extended the analysis to sectors that constitute the market index.
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Agrawal, Jharna, and Dr Preeti Garg. "Study on Changing Trends in Telecom Sector in India." Saudi Journal of Humanities and Social Sciences 7, no. 3 (March 18, 2022): 83–86. http://dx.doi.org/10.36348/sjhss.2022.v07i03.002.
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The telecommunication industry in India is rapidly growing and witnessing many developments. Globalisation has made telecommunication an integral part of the infrastructure of the Indian economy. India's telecommunication network is the second largest in the world based on the total number of telephone users (both fixed and mobile phone).It has gone through several transformations that has led to severe competition in the industry. This research studies the recent trends in the Indian telecommunication sector. The paper will provide a comprehensive knowledge on the recent developments in the sector and will help highlight the changes in the telecommunication industry. The study is based on secondary data. The paper describes the recent trends in Indian telecom sector.
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Bhattarai, Aayush, Elisha Shrestha, and Ram Prasad Sapkota. "Customer Churn Prediction for Imbalanced Class Distribution of Data in Business Sector." Journal of Advanced College of Engineering and Management 5 (December 13, 2019): 101–10. http://dx.doi.org/10.3126/jacem.v5i0.26693.
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Churners are those people who are about to transfer their business to a competitor or simply who cancel a subscription to a service. This paper is based on a specific business sector, which is telecommunication sector. With a churn rate of 30%, the telecommunication sector takes the first place on the list. In this paper, we present some advanced data mining methodologies which predicts customer churn in the pre-paid mobile telecommunications industry using a call detail records dataset. To implement the predictive models, we initially propose and then apply four machine learning algorithms: Random Forest, Naïve Bayes, Logistic Regression, and XG Boost. To evaluate the models, we use various evaluation metrics and find the best model which will be suitable for any class imbalanced data and also our business case. This paper can also be viewed as a comparative study on the most popular machine learning methods applied to the challenging problem of customer churn prediction.
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Gultom, Elida, and Kartika Sari Lubis. "Analisis Pengaruh Current Ratio, Return on Equity dan Debt to Equity Ratio Terhadap Return Saham Pada Perusahaan Sub Sektor Telekomunikasi yang Terdaftar di Bursa Efek Indonesia Periode 2015-2019." ARBITRASE: Journal of Economics and Accounting 2, no. 1 (July 31, 2021): 12–18. http://dx.doi.org/10.47065/arbitrase.v2i1.243.
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The high demand for telecommunications networks and internet data in the community has caused telecommunications companies to become one of the targets for investors, but not all companies can provide stock returns as expected. This study aims to determine the effect of the current ratio, return on equity and debt to equity ratio on stock returns either simultaneously or partially in Telecommunication Sub-sector companies listed on the Indonesia Stock Exchange for the 2015-2019 period. The population in this study are all Sub-sector companies. The Telecommunications sector listed on the Indonesia Stock Exchange (IDX) for the 2015-2019 period, amounting to 6 companies. The sample was carried out by purposive sampling technique with a sample of 4 companies. This research method uses survey research with a quantitative approach. The data analysis technique used is Multiple Linear Regression. The conclusion of this study is that the current ratio, return on equity and debt to equity ratio simultaneously have a significant effect on stock returns. Current ratio and Dept to equity ratio (DER) have no effect on stock returns, while return on equity (ROE) has no effect on stock returns. The magnitude of the influence of the current ratio, return on equity (ROE) and debt to equity ratio on stock returns is 43.3%. And the variable that has the most influence on stock returns in Telecommunication Sub-Sector companies on the Indonesia Stock Exchange (IDX) for the period 2015 to 2019 is return on equity (ROE)
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Grechishnikova, A. S., and Z. V. Chebotareva. "Bases of audit of receivables in the organizations of the telecommunication sector." Vestnik Universiteta, no. 3 (April 12, 2019): 78–84. http://dx.doi.org/10.26425/1816-4277-2019-3-78-84.
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The methodology for the audit of receivables in telecommunications sector organizations needs to be constantly developed and improved. The significance of checking receivables in organizations of the telecommunication sector has been considered in the article. The main tasks, which are set during the audit of receivables, have been examined. The content of audit procedure in accordance with applicable International Standards on Auditing has been described. The main risk areas during the audit of this article of the accounting (financial) statements have been revealed.
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Mahoney, Eileen. "Trade and international telecommunications policy." Gazette (Leiden, Netherlands) 50, no. 2-3 (October 1992): 193–216. http://dx.doi.org/10.1177/001654929205000206.
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Development of trade rules for international telecommunications within the ongoing General Agreement on Tariffs and Trade (GATT) negotiations and the recently- concluded North American Free Trade Agreement represent a significant shift in policymaking. Historically, telecommunication has been the responsibility of national governmental authorities, whether through public sector service provision or regulation. However, the increasing incorporation of communication and information resources into the transnational corporate economy in the past two decades has prompted efforts to shift control to the private sector. This study analyses the impact of a trade framework for telecommunications services on international and national policy-making.
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Saleem, Muhammad. "Price Regulation in Telecommunications Sector and Its Implications." Pakistan Development Review 38, no. 4II (December 1, 1999): 575–86. http://dx.doi.org/10.30541/v38i4iipp.575-586.
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Telecommunication facility has been provided in most countries as a user pay public service managed, typically, through the Post, Telegraph and Telephone departments or by some government-owned monopoly. The tradition has been to regard it as a natural monopoly to be supplied by the public sector.1 This perception has changed. Telecommunication is now increasingly recognised as a prime mover of the modern day economy. It is opening to participation by the private sector. The economic benefits of telecommunications are enormous, both as a growth industry in its own right and in terms of its impact on economic development. It has a significant social role in transforming how people communicate, become informed or do business. Additionally, it is also environment-friendly because it disseminates information without shifting goods or people. The practice now in vogue is to establish a regulatory agency with a high degree of independence from both operator and government. The regulator’s task is to implement government policy, ensure performance accountability by the operators and other players in respect of economic and social policy objectives, resolve disputes between competitors, monitor changing industry conditions and advise government on developments bearing on policy. The regulatory agency acts as a buffer between telecom operators and government, helping to ensure the separation of functions.
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Tarik, Zaimović, Zaimović Azra, and Mustafić Arnela. "Bosnia and Herzegovina Telecommunication Sector Outlook." Procedia - Social and Behavioral Sciences 195 (July 2015): 82–92. http://dx.doi.org/10.1016/j.sbspro.2015.06.332.
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Jauzaa, Alifa, and Heni Hirawati. "Financial Performance of Telecommunication Sector Companies Before And During The Covid-19 Pandemic." Airlangga Journal of Innovation Management 2, no. 2 (November 15, 2021): 131. http://dx.doi.org/10.20473/ajim.v2i2.30322.
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This research aims to analyze the financial performance of telecommunications sektor companies judging from profitability ratios which unclude ROA, ROE, and NPM period before and during the Covid-19 pandemi. Covid-19 has an impact on the weakening of various sektors of the economy. Nevertheless, there are still some sektors that are able togrow. One of them is the telecommunications sektor. The internet plays a big role in community activities that are generally carried out online, causing an increase in the performance of telecommuniciation issuers. The data used in this study is the financial statements of telecommunication companies listed on the Indonesia Stock Exchange quarter 2 of 2019-quarter 1 of 2021 and analyzed using descriptive methods. The results showed that the financial performance of telecommunications sektor companies was guided by the average value of profitability ratios that include ROA, ROE, and NPM obtained results that during the covid-19 pandemi were first confirmed, overall, the average financial performance of telecommunications sektor companies has increased. Assesment with the analysis of Hotteling’s T2 test also provided results that there was no difference in financial performance in terms of the profitability ratio between before and during the covid-19 pandemi
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Kossecki, Pavel. "Comparison of Telecommunication Markets in Europe Using Multivariate Statistical Analysis." Journal of information and organizational sciences 44, no. 2 (December 9, 2020): 331–44. http://dx.doi.org/10.31341/jios.44.2.8.
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Common problem in valuation of telecommunication companies is finding comparable data and markets for valuation. The aim of this work was to identify comparable markets for the telecommunication market in Europe. A method for comparison of the markets based on the Multivariate Statistical Analysis was presented. The study covers twenty-two European countries. Using taxonomic measures, these countries were divided into five groups, taking into account the following variables: average monthly service cost of the fixed Internet, average cost of the mobile usage, and average cost of the fixed telephony usage. Within individual groups, the costs of telecommunications services are less diverse than in the entire population; their members can be considered comparable markets. The same method can be used for comparing markets in cases of enterprise valuations in the telecommunication sector, and also in analysis of their level of development.
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Karamanis, Kostas. "Managing privatizations in the telecommunications sector: case study of the Hellenic Telecommunication Organization." Strategic Change 21, no. 1-2 (February 2012): 15–22. http://dx.doi.org/10.1002/jsc.1892.
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Krisnadi, Iwan, and Intan Kumalasari Tanjung. "Feasibility Analysis of Implementation 3G Macro Additional Sector JABO Area using Techno-Economic Approach." Jurnal Telekomunikasi dan Komputer 7, no. 3 (February 28, 2017): 297. http://dx.doi.org/10.22441/incomtech.v7i3.1173.
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The increasing number of operators, making competition in the telecommunications industry are becoming increasingly stringent. These circumstances spurred operators to compete in achieving the best quality of services. Macro Additional 3G Sector (LTC) Project is one effort of the operator in maintaining the quality of data services. The general philosophy of the design of telecommunications networks are getting the best performance with minimal implementation costs. In this work will be analyzed with the techno-economic approach for the feasibility of the implementation of 3G Macro Additional Sector Project by operator telecommunication in Jakarta. Analysis model used is based on the principle of techno-economic by throughput and number of user approach with bottom-up models, to determine the design of 3G Macro Additional Sector Project, and then measure the feasibility of the costs incurred for the implementation of 3G Macro Additional the Sector Project.
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Fhilya, Charlitta, Yopi Andry Lesnussa, and Venn Yan Ishak Ilwaru. "COMBINATION OF INTEGRATION ANALYTIC HIERARCHY PROCESS AND GOAL PROGRAMMING FOR MULTI-OBJECTIVE OPTIMIZATION PROMOTION PROGRAM TELECOMMUNICATION SERVICES INDUSTRY." BAREKENG: Jurnal Ilmu Matematika dan Terapan 15, no. 1 (March 1, 2021): 059–68. http://dx.doi.org/10.30598/barekengvol15iss1pp059-068.
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In the globalization era, almost everyone uses the telecommunications in everyday life. The dependence on telecommunication service provider forces the service provider industry to expand the network and offer affordable promotions for all levels of the community. Based on that, “PT. Telkom Indonesia Tbk” as one of the Indonesian companies in the telecommunication sector, must have a strategy of promotion in selling Indihome internet products.This research using the Analytic Hierarchy Process to determine weights from many promotion criteria and various alternatives, and then, using Goal Programming to find the minimum cost promotion by choosing alternatives based on the criteria. The result of this research is obtaining eight effective of nine existing promotional program.
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Novák, Andrej. "MODERN TELECOMMUNICATION NETWORKS IN THE AERONAUTICAL TELECOMMUNICATION NETWORK (ATN)." Aviation 10, no. 4 (December 31, 2006): 14–17. http://dx.doi.org/10.3846/16487788.2006.9635942.
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This paper summarizes the results of a study of modern telecommunication technology in the Aeronautical Telecommunication Network. The ATN is a data communications inter‐network that provides its users a robust and reliable Air/Ground and Ground/Ground communications service. The Air Telecommunication Network is build on a ring of fixed telecommunication networks. The article deals with the integration of modern telecommunication technology into the still developing sector of aeronautical telecommunication.
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Keino, Dr Dinah Chebet, Dr Hazel Gachunga, and Dr Kennedy Ogollah. "EFFECT OF REWARD ON EMPLOYER BRANDING IN THE MOBILE TELECOMMUNICATION SECTOR IN KENYA." Human Resource and Leadership Journal 2, no. 2 (February 6, 2017): 44. http://dx.doi.org/10.47941/hrlj.80.
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Purpose: The purpose of the study was to establish the effect of reward on employer branding in the mobile telecommunication sector in Kenya.Methodology: The study used descriptive design. The data collection instrument used was questionnaire. Census study method was used. The target population was only the top, middle and lower level managers in the mobile telecommunication sector totaling to three hundred and ninety (390). A pre-test and pilot survey was conducted. Data analysis involved statistical computations for averages, percentages, and correlation and regression analysis. Statistical computer software (SPSS) was used in data analysis. Analyzed data was presented using tables, charts and graphs.Results: Results revealed that in most of the mobile telecommunication companies in Kenya employees were stimulated by Salary, benefit and allowances to apply for the job. The results of the study also showed that Bonus, pension pay and promotions have great impact on the success of the organization and may influence retention in the mobile telecommunication companies in Kenya. The results further showed that exists a benefit scheme policy in the mobile telecommunication sector in Kenya, this implies that majority of the telecommunication companies have enrolled their employees to the benefit scheme.Unique Contribution to Theory, Practice and Policy: The study recommended Mobile telecommunication sector in Kenya to introduce annual salary reviews, housing and commuter allowances to motivate their employees and boost the employee branding.
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Singh, Kamaldeep. "Importance of Customer Loyalty in Telecommunication Sector." International Journal of Applied Research in Management and Economics 3, no. 4 (December 30, 2020): 27–36. http://dx.doi.org/10.33422/ijarme.v3i4.508.
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Customer loyalty is a serious matter of concern for every business where it measures the customer’s likeliness to give repeat business with a brand or organization. In other words, it is the outcome of a positive experience for customers as well as customer satisfaction. In this paper, the role of the relational dimension will be studied in the context of customer loyalty. The aim of this paper is to analyze the concept of relationship marketing and the key variables of the dimension relationship and their role in customer loyalty. South Asian telecommunication industry is selected to analyze the role of relational dimension in the context of customer loyalty. Previous studies will be reviewed to analyze the concept of relationship besides demonstrating the role of relationship marketing in the telecommunication industry. Additionally, the concept of customer loyalty and multiple theoretical approaches to customer loyalty is appropriately discussed here. Another important part of this study is that this paper will discuss the different phases of loyalty. The primary research will be accomplished through a questionnaire survey method and the collected data will be analyzed with statistical analysis. A positive relationship between the elements of relationship marketing and customer loyalty is analyzed through multiple correlations and regression tables. It shows that all the components of relationship marketing have a good impact on customer loyalty and will prove that more customers will confident more they will be loyal to the brand.
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Kagramanzade, A. G. "Prediction of Demands in the Telecommunication Sector." Telecommunications and Radio Engineering 62, no. 1-6 (2004): 21–29. http://dx.doi.org/10.1615/telecomradeng.v62.i1.30.
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Kaur, Dr Ranpreet, and Dr Sonali Prasad Dharmadhikari. "Indian Telecommunication Sector- 2g to 5g Revolution." Management Accountant Journal 57, no. 11 (November 1, 2022): 53. http://dx.doi.org/10.33516/maj.v57i11.53-56p.
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Alysia Oktaviany and Dwianto Mukhtar Latif. "Determinants of Firm Value: A Study on Telecommunication Companies in Indonesia." Indonesian Journal of Applied Accounting and Finance 1, no. 1 (June 30, 2021): 1–15. http://dx.doi.org/10.31961/ijaaf.v1i1.1168.
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This study was conducted to determine the effect of Return on Assets, Debt to Equity Ratio, Current Ratio, Total Assets Turnover and Company Size on Price to Book Value as a proxy for Firm Value in Telecommunication Companies Listed on the Indonesia Stock Exchange for the 2012-2017. The research method used is quantitative. The population in this study was all telecommunications sector companies listed on the Indonesia Stock Exchange in 2012-2017 (5 companies, 30 data). Samples were taken using the census technique. The data analysis technique used multiple linear regressions. The results of the research that have been carried out show that: (1) Return on Assets, Current Ratio and Company Size have no effect on Price to Book Value of Telecommunication Companies Listed on the Indonesia Stock Exchange for the 2012-2017 period; (2) Debt to Equity Ratio and Total Asset Turnover have a positive effect on Price to Book Value of Telecommunication Companies Listed on the Indonesia Stock Exchange for the 2012-2017
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Fedorenko, Oleg. "Peculiarities of formation of potential of telecommunications enterprises." Problems of Innovation and Investment Development, no. 26 (September 29, 2021): 146–56. http://dx.doi.org/10.33813/2224-1213.26.2021.15.
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The purpose of the article – to analyze the peculiarities of forming the potential of a telecommunication enterprise and to suggest ways to increase the efficiency of its use. Research methodology. In the process of preparation of the article the methods of analytical, statistical and financial analysis were used. A scientific novelty is the proposal to use effective indicators of economic efficiency of the enterprise, such as profitability, profitability, cost, return on resources, investment, etc. to assess the effectiveness of the formation and use of the potential of the telecommunications enterprise. Conclusions. 1. The study of trends in the formation of the potential of telecommunications enterprises in Ukraine has determined that the pace of its development corresponds to the basic principles and principles of the concept of economic development and strategy of information society development adopted in Ukraine. The development of the economy of telecommunications enterprises is facilitated at the state level by developing new legislation in the information and telecommunications technologies sector in Ukraine, discussing and adopting new strategies for digital transformation aimed at using big data, blockchain, cloud technologies, robotics and the Internet of Things. 2. It is determined that the potential of a telecommunications enterprise is a unity of organizational, technical and information capabilities that contribute to the preparation and adoption of management decisions and influence its development. Features of capacity building determine the following components that ensure its functioning: software and hardware; personnel; information (databases); organizational, marketing, technical, technological, etc. 3. The system of financial indicators for definition of efficiency of functioning of the formed potential of the telecommunication enterprise is offered. 4. To ensure the formation of a strong potential of the telecommunications company in the work identified a number of key measures, including the creation of information systems, ensuring its operation by special staff, information security, creating new digital products and services, e-commerce and digital marketing. business analytics and big data management, etc. Key words: telecommunication enterprises, capacity building, potential structure of telecommunication enterprise, evaluation indicators, state support.
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Sharma, Umesh, Stewart Lawrence, and Carolyn Fowler. "New public management and accounting in a Fiji telecommunications company." Accounting History 17, no. 3-4 (August 2012): 331–49. http://dx.doi.org/10.1177/1032373212443534.
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The aim of this article is to investigate tension between the implementation of new public management and associated accounting technologies in the Fiji telecommunication sector and the indigenous Fijian culture and political structure. In doing so, the article contrasts the economic-based reforms of the telecommunications sector (from 1990), with the traditional social relations that were exercised post-independence (1970 onwards). This research aim is achieved by focusing on archival documents and interviews with those involved in Fiji telecommunications. We illustrate how the use of new public management concepts replaced traditional social relations with the disciplinary technologies of modern capitalism but were also altered as a result of these social relations. In the Fiji Telecommunications company, the cultural conflicts and political influences led to the new public management process being resisted and modified to reduce the tension between economic and social relations.
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Tilica, Elena Valentina. "Domestic and Foreign Transmission of the Global Financial Crisis in the Real Economy. The Polish Situation." Review of Finance and Banking 13, no. 1 (June 30, 2021): 47–60. http://dx.doi.org/10.24818/rfb.21.13.01.03.
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This paper studies the contagion process of the 2008 Global Financial Crisis through several important Polish economic sectors: chemical, construction, food, IT, media, oil & gas and telecommunication. The results show a signiÖcant di§erence between the response of these sectors to the crisis. Chemical, construction, media and oil and gas were a§ected, in di§erent degrees, by a domestic Önancial contagion. The food industry was ináuenced in a negligible degree by contagion, while the IT and telecommunication sectors showed a decrease of their co-movements with the Önancial sector, both foreign and domestic.
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Novák, Andrej, and Nikolas Žáčik. "Aeronautical Telecommunication Network." Transport and Communications 4, no. 1 (2016): 7–9. http://dx.doi.org/10.26552/tac.c.2016.1.2.
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This paper summarizes the results of a study of modern telecommunication technology in the Aeronautical Telecommunication Network. The article deals with the integration of modern telecommunication technology into the still developing sector of aeronautical telecommunication. The ATN is a data communications inter-network that provides its users a robust and reliable Air/Air, Air/Ground and Ground/Ground communications service.
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Lwin, Nyi, Sui Reng Liana, and Mohammed Saleh Nusari. "Analysis of Mobile Banking Adoption by Customers of Private Commercial Banking Sector in Yangon, Myanmar." Restaurant Business 118, no. 10 (October 10, 2019): 130–44. http://dx.doi.org/10.26643/rb.v118i10.9151.
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Obviously, there are two sectors of industry that are balanced for phenomenal development in Myanmar: telecommunications and financial services. One can just envision how energizing the prospects may be for the cover between the two: mobile financial services. Due to the liberalization of telecommunication market in Myanmar, the private banking sector is trying to introduce mobile banking system. The rise of electronic money is becoming popular. Paying for groceries with a wave of an SMS, sending some money to a relative in another region or receiving one’s Government pension per mobile bank account may additionally soon become a part of every-day lifestyles in Myanmar. In Myanmar, booming of mobile technology has had many impacts on individuals, enterprises and government employees at different level.
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Ismail, Mohamed, and Mujahid Hilal. "A Nexus Between the Elements of Brand Equity and its Creation: Evidence from the Telecommunication Industry of Sri Lanka." Asian Journal of Empirical Research 9, no. 10 (October 10, 2019): 254–64. http://dx.doi.org/10.18488/journal.1007/2019.9.10/1007.10.254.264.
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The study provides deeper understanding of the brand equity elements and its creation in the telecommunication industry in Sri Lanka. The main objective of the study was to examine how the image, awareness, and loyalty of the brand create brand equity in the telecommunication industry in Sri Lanka. A survey of 422 customers was conducted by a questionnaire. Multivariate analysis was applied using SPSS 20. The findings show that all variables included in this study support the creation of customer-based brand equity in the telecommunication sector in Sri Lanka. It was found that the telecommunication sector should focus more on generating brand knowledge.
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Mugo, Peter, and Jimmy Macharia. "Market innovation and competitive advantage of telecommunication companies in Kenya." European Journal of Management Issues 29, no. 1 (March 25, 2021): 37–46. http://dx.doi.org/10.15421/192104.
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Research question. To survive, organizations must have a competitive advantage in order to stay ahead of the competition. Market innovation has remained the driving force behind most market expansions and stability in the turbulent nature of global economies. The research question for the study thus was, “do market innovations influence the competitive advantage of telecommunication companies in Kenya?”
Design/Method/Approach. Using the philosophy of positivism, the study adopted an explanatory research design in testing the hypothesis. The main data collection instrument was a structured questionnaire using both physical conduct and online interactions to return 247 responses from mid and top-level managers in a total of 26 active telecommunications companies in Kenya. The study used both descriptive and inferential statistics using SPSS computer application to analyze the data.
Findings. The study findings established that innovative distribution channels significantly influenced the competitive advantage of telecommunication companies in Kenya, while advertising and promotions did not have a significant influence. This led to the conclusion that market innovation has a significant influence on the competitive advantage of telecommunication companies in Kenya.
Practical implications. The study recommends that telecommunication companies need to form collaborations and partnerships for establishing market distribution channels that have indicated to bring influence onto the competitive advantage of the companies. Other recommendations include a wider coverage of the East African market for the telecommunications sector. The study provides insights into new companies with an interest in the region.
Originality/Value. From the results, marketing and promotions are not the only major contributing factors in the competitive advantage of telecommunication companies in Kenya; one must consider distribution channels too.
Research limitations/Future Research. The study faced limitations on visiting the field during the COVID-19 pandemic period, thus encountering entry restrictions into various premises. All protocols were observed to overcome that obstacle. Some of the telecommunications companies were facing difficulties in operations and hence could not participate.
Paper type. Empirical.
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Danjuma, Iyaji. "Insurgency, Political Risk, and Foreign Direct Investment Inflows in Nigeria: A Sectorial Analysis." Central Bank of Nigeria Journal of Applied Statistics 12, no. 2 (March 30, 2022): 27–57. http://dx.doi.org/10.33429/cjas.12221.2/5.
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This study examines, among others, the effect of terrorism, political violence, corruption, and religious tension on FDI inflows to the banking, construction, manufacturing, oil and gas, and telecommunication sectors in Nigeria. Thus, empirical models were estimated using the fully modified ordinary least squares (FMOLS) technique. The study spans from 2008Q1 to 2017Q4. Findings show that terrorism adversely affects FDI inflow to telecommunication sector, while corruption positively impacts on the oil and gas sector. Thus, this study among other things, recommends the intensification of effort in the war against terrorism and strengthening of relevant anti-graft agencies to adequately fight corruption in Nigeria in other to enhance the country’s attractiveness to FDI inflow.
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Danjuma, Iyaji. "Insurgency, Political Risk, and Foreign Direct Investment Inflows in Nigeria: A Sectorial Analysis." Central Bank of Nigeria Journal of Applied Statistics 12, no. 2 (March 30, 2022): 27–57. http://dx.doi.org/10.33429/cjas.12221.2/5.
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This study examines, among others, the effect of terrorism, political violence, corruption, and religious tension on FDI inflows to the banking, construction, manufacturing, oil and gas, and telecommunication sectors in Nigeria. Thus, empirical models were estimated using the fully modified ordinary least squares (FMOLS) technique. The study spans from 2008Q1 to 2017Q4. Findings show that terrorism adversely affects FDI inflow to telecommunication sector, while corruption positively impacts on the oil and gas sector. Thus, this study among other things, recommends the intensification of effort in the war against terrorism and strengthening of relevant anti-graft agencies to adequately fight corruption in Nigeria in other to enhance the country’s attractiveness to FDI inflow.
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Ojo, Tokunbo. "Political economy of Huawei’s market strategies in the Nigerian telecommunication market." International Communication Gazette 79, no. 3 (January 24, 2017): 317–32. http://dx.doi.org/10.1177/1748048516689182.
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The growing internationalization of Chinese telecommunication companies’ business operation beyond the shore of Asian region is reconfiguring the global markets of telecommunication, and information and communication technologies in terms of chain of distribution, competition, and partnership. This is particularly evident in the African telecommunication markets where Huawei is now challenging the European and American multinational companies’ market dominance in telecommunication infrastructures, network expansion, and equipment supply. This article examines the political economy of Huawei’s business strategies and engagement in the Nigerian telecommunication sector, which is the biggest telecommunication market in the West African region.
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Singh, Kamaldeep. "The Effect of Unified Globalised Corporate Social Responsibility Strategy on Customer Loyalty." SHS Web of Conferences 92 (2021): 06036. http://dx.doi.org/10.1051/shsconf/20219206036.
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Research Background: In this modern world, every person needs a specific medium of information in order to survive with the communication means which is effectively and easily answered by the means of telecommunication. In this fast and rapidly moving world, the telecommunication sector has become a main tool to share and communicate information from one end to another. It bridges the gap between people irrespective of cities, countries or continents. During such modern and fast paced telecommunication times, a well devised customer social responsibility is known as catalyst that can significantly elevate the business operations for any telecommunication organizations in this sector. In order to advance in this rapidly growing technical market every telecommunication company is trying to maintain strong relationships with the customers in order to provide better service quality and develop new market strategies. The author suggests that telecommunication service providers must work on customer social responsibility strategies and policies that immensely reflects a significant impact towards customer loyalty. Purpose of the article: To examine that how corporate social responsibility in lieu with service quality and customer satisfaction affects the customer loyalty in telecommunication sector. This article also highlights the customer behaviour towards CSR policies and what significance value added services have on the customer accordingly. Methods: The author used descriptive statistics employed to analyse survey. Based on the finding the author has prepared the analysis and result. Finding & Value added: Implementing the CSR practice that is corporate social responsibility and better customer service quality, a telecommunication company can increase customer loyalty.
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Malik, Muhammad Yousaf, and Aon Waqas Awan. "Impact of Transformational Leadership on Organizational Innovation: Telecommunication Sector of Pakistan." Business and Economic Research 6, no. 2 (November 25, 2016): 360. http://dx.doi.org/10.5296/ber.v6i2.10140.
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This study aims at finding out how transformational leadership effects the organizational innovation in leading telecommunication companies of Pakistan. The study used a well-established questionnaire for data collection. The data was collected through convenient sampling from 120 mid-level and high-level managers of telecommunication organizations. The study not only relied on emphasis of descriptive statistics but regression was run to analyze the data. The results exhibit that transformational leadership has a constructive and substantial impact on organizational innovation in the deliberated context. This study is deemed to guide the Pakistan’s Telecommunication sector to improve the way management can yield more value from their employees. It also shows the impact of globally recognized knowledge can work in varying cultures and contexts.
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Ekom Etim, Akpan, Ibekwe Uzonna, Worgu Steve C., and Nwangwu Chibuike E. "Social Media Usage and Firm Performance: Reflections from the Nigerian Telecommunication Sector." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 4, no. 6 (2018): 7–16. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.46.1001.
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This study examines the relationship between social media usage and firm performance in the Nigerian telecommunication sector. A sample size of 76 people was determined from a population of 95 employees comprising customer service personnel, supervisors, and managers of four telecommunication outlets operating in Rivers State, Nigeria. The Pearson Product Moment Correlation Coefficient statistical technique was used to analyze data collected with the aid of the Statistical Package for Social Sciences computer software version 22. The study revealed that social media usage has a significant positive correlation with performance measures of profitability and market share. It was recommended that management of these firms need to give adequate attention to their social media platforms and use them extensively in rendering customer service, and for advertisement and promotion of their services which will elevate their performance.
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Recalde-Viana, Mónica, Charo Sádaba-Chalezquer, and Elena Gutiérrez-García. "Telecommunication industry contributions to child online protection." Comunicar 23, no. 45 (July 1, 2015): 179–86. http://dx.doi.org/10.3916/c45-2015-19.
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The technological landscape in relation to the minors presents numerous challenges facing the telecommunication industry, with families and schools. However, academic literature still remains silence in showing the strategic policies that the industry is managing in order to address these challenges. Therefore, this article has two aims: to provide an overview of the state of the art in order to present the main findings of the child protection policies in international telecom companies (17), stressing the analysis regarding their products and services and how do they manage the collaboration with key stakeholders. Research was conducted using qualitative methodology: CSR reports and websites of the companies were analysed in order to define what are their strategic actions, as well as the individuals and institutions that collaborate with. The findings show interesting insights, even with some differences by regions, among the most significant policies pursued by the sector are: self-regulation, product innovation regarding protection tools and a network of collaborations with stakeholders have been established, as an opportunity for facilitating new policies and strategies. In conclusion, telecom industry needs to integrate their policies regarding minor protection, promoting an integral management approach that comprises not only product development but also strengthen relationships with the main stakeholders as parents and institutions. El paisaje tecnológico de las pantallas en relación al menor apunta a numerosos desafíos que la industria afronta junto a las familias y el sector educativo. Sin embargo, hay poca bibliografía que ahonde en las políticas estratégicas que está implantando el sector para hacer frente a los retos. Por ello, este artículo tiene dos objetivos: en primer lugar, realizar una síntesis del estado de la cuestión para, seguidamente, presentar los principales hallazgos sobre cómo están afrontando este panorama las 17 principales empresas internacionales en su política comercial y en su relación con grupos de interés. La metodología aplicada es de carácter cualitativo, y analiza los informes de responsabilidad social y webs de las compañías, con el fin de identificar las líneas estratégicas y acciones empresariales, así como las personas e instituciones con quienes colaboran. Los resultados muestran que, pese a algunas diferencias entre regiones, el sector se atiene a un interés por la autorregulación, la innovación en los productos, en las herramientas de protección, así como en el mantenimiento de una estrecha red de colaboraciones con grupos de interés, que permite retroalimentar las políticas y estrategias. De este análisis se concluye que el sector necesita integrar las políticas de protección al menor no solo con el desarrollo de productos responsables, sino estrechando aún más los vínculos con grupos de interés clave como padres e instituciones.
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Zahra, Kanwal, Parvez Azim, and Afzal Mahmood. "Telecommunication Infrastructure Development and Economic Growth: A Panel Data Approach." Pakistan Development Review 47, no. 4II (December 1, 2008): 711–26. http://dx.doi.org/10.30541/v47i4iipp.711-726.
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World is going to be global village due to the introduction of new and advanced technology and new innovations in technology make it more possible day by day. The widely spread economic activities both in real as well as in credit market is possible when they use advance technology to communicate. This is a fact that the world is rapidly moving towards an economic system based on the continuous and ubiquitous availability of information. Developing countries try to maintain and develop their technology in such a way that they can become a part of this global village. Recent developments in telecommunication technology have been an important tool to exchange the information to develop a sharp and valuable commodity market. During 21st century to move into post-industrial, information based economic growth, countries and sector try to equip themselves with the necessary telecommunication system. A modern telecommunication infrastructure is not only important for economic growth but also to connect domestic market of commodities as well as credit with international commodity and financial markets. This would develop the smooth flow of foreign investment, positive value of net exports, increase the value addition in GDP of an economy etc. Once the industrial and agriculture development was considered to be a best tool to enhance economic growth of a country, every country gave more importance to these sectors in its plans and policies, but now the trend has changed because the advancement and development of these two major sector of an economy sustain on the development of other factors, the role of service sector, advancement in technology, and the contribution of foreign sector in economic growth by different ways increases, and the major area of interest for foreign sector or investment was service sector and still it is, countries with the existence of GATS, started to privatise their set up, and after realising the importance of communications, the telecommunication sector is now on their main priorities. With the advancement of telecommunication services, a new market mechanism, low cost structure and expanded value chain of firms is possible [Kambil and Short (1994)], on other hand in developing countries, the average price of agricultural commodities is high in the area where there is telephone facilities available than the area where there is no facilities to communicate [Bayes, et al. (1999)].
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Fokina, Elena. "Telecommunication Sector of the Russian Economy: Transformation Into a Global Information and Telecommunication Infrastructure." Vestnik Volgogradskogo gosudarstvennogo universiteta. Serija 3. Ekonomika. Ekologija., no. 6 (December 12, 2014): 103–13. http://dx.doi.org/10.15688/jvolsu3.2014.6.11.
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Khan, Ahmad Sohail, Saima Majeed, and Rizwan Shabbir. "Designing a Customer Retention Framework for Telecommunication Sector." Information Management and Business Review 8, no. 5 (December 5, 2016): 48–60. http://dx.doi.org/10.22610/imbr.v8i5.1459.
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Abstract: Telecommunication sector has grown over last decade while transforming behavioral intentions. New entrants are exploring these behavioral intentions to attract more customers. The aim of this study is to investigate the mediating effect of customer satisfaction in telecom industry on service quality, brand image and customer retention relationship. Furthermore, it identifies the key determinants of customer retention related to telecom service providers. A fully structured questionnaire survey was conducted to collect data from 310 mobile users. Non-probability sampling technique was adopted for data collection. Regression analysis and Sobel test technique were practiced to analyze the data. The result showed that customer satisfaction mediates the relationship between service quality, brand image and customer retention. Moreover, this study found that service quality, brand image and customer satisfaction are the strongest predictors of customer retention in telecom industry of Pakistan. Therefore, to gain customer loyalty, organizations should focus current-users and target-users by providing sterling service quality
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Parkash, Jai, Sukhdev Singh, and Anuradha. "Customer satisfaction in telecommunication sector: An empirical investigation." Asian Journal of Management 8, no. 3 (2017): 769. http://dx.doi.org/10.5958/2321-5763.2017.00121.4.
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McCormick, Patricia. "Private sector influence in the International Telecommunication Union." info 9, no. 4 (July 3, 2007): 70–80. http://dx.doi.org/10.1108/14636690710762147.
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Aranha, Marcio Iorio, João Alberto de Oliveira Lima, and Renata Tonicelli de Mello Quelho. "2018 Statutes and Regulations of the Telecommunication Sector." Law, State and Telecommunications Review 11, no. 2 (September 8, 2019): 177–230. http://dx.doi.org/10.26512/lstr.v11i2.27083.
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Zakari, Mariama, Courage Simon Kofi Dogbe, and Collins Asante. "Effect of celebrity endorsement on telecommunication companies’ reputation." Management Research Review 42, no. 12 (December 9, 2019): 1297–314. http://dx.doi.org/10.1108/mrr-12-2018-0470.
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PurposeThe study aims to assess the moderating role of celebrity characteristics in the relationship between celebrity endorsement and telecommunication companies’ reputation.Design/methodology/approachAnalysis of results was based on 700 customers in the telecommunication sector. Confirmatory factor analysis was conducted to check for validity and reliability of the observed items. A hierarchical regression model was estimated to test the various hypotheses set for the study.FindingsThe study finds that celebrity endorsement in itself had no significant effect on the reputation of telecommunication companies. Celebrity attractiveness, likeability and trustworthiness had a direct effect (positive) on the reputation of telecommunication companies and positively moderated the effect of celebrity endorsement on telecommunication company reputation. Celebrity expertise had no direct effect on telecommunication company reputation but positively moderated the effect of celebrity endorsement and telecommunication company reputation.Research limitations/implicationsThis study was purely quantitative. Future study could consider a mixed approach and include senior management members of the telecom firms for an in-depth interview.Practical implicationsIn signing on celebrities as brand ambassadors, management must pay particular attention to celebrity attractiveness, likeability and trustworthiness. This would be more rewarding to the firms.Originality/valueThe study adds to the little empirical knowledge available on celebrity endorsement in sub-Saharan Africa and telecommunication sector in particular.
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Keino, Dr Dinah Chebet, Dr Hazel Gachunga, and Dr Kennedy Ogollah. "INFLUENCE OF ORGANIZATIONAL CULTURE ON EMPLOYER BRANDING IN THE MOBILE TELECOMMUNICATION SECTOR IN KENYA." Human Resource and Leadership Journal 2, no. 1 (April 3, 2017): 13. http://dx.doi.org/10.47941/hrlj.73.
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Purpose: The purpose of the study was to establish the effect of organizational culture on employer branding in the mobile telecommunication sector in Kenya.Methodology: The study used descriptive design. The data collection instrument used was questionnaire. Census study method was used. The target population was only the top, middle and lower level managers in the mobile telecommunication sector totaling to three hundred and ninety (390). A pre-test and pilot survey was conducted. Data analysis involved statistical computations for averages, percentages, and correlation and regression analysis. Statistical computer software (SPSS) was used in data analysis. Analyzed data was presented using tables, charts and graphs.Results: Results revealed that in most telecommunication companies in Kenya employee’s work as a team, rather than hierarchy. The results also revealed that in most Mobile telecommunication companies in Kenya people are viewed as an important source of competitive advantage. The results also revealed that most telecommunication companies in Kenya have consistent core values. The results also showed that majority agreed with the statement that Work is organized so that each person can see the relationship between his or her job and the goals of the organizationUnique Contribution to Theory, Practice and Policy: The Mobile telecommunication sector in Kenya should have clear well communicated long term vision as well as formal and structured induction, orientation and familiarization process. The study also recommends that the mobile telecommunication companies in Kenya should enhance strategy fit culture, involve the employees in decision making and in addition, strive to maintain good working environment, flexible work schedule, and refreshing atmosphere which will boost employee’s morale and encourage team work. Finally, the findings should also be used in comparison with the performance of other companies like the manufacturing and academic institutions in kenya in relation to Human resource practices, organizational culture and employer branding.