Relevant bibliographies by topics /  Telemedicine Marketing

Contents

  1. Journal articles
  2. Dissertations / Theses
  3. Book chapters
  4. Conference papers

Academic literature on the topic ' Telemedicine Marketing'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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Journal articles on the topic " Telemedicine Marketing"

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Zhukovska, Alina. "Marketing in the field of telemedicine: significance, implementation features, and development prospects." Economic Analysis, no. 33(4) (2023): 321–33. https://doi.org/10.35774/econa2023.04.321.

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Introduction. The article explores the specifics of marketing activities in the telemedicine services market, considering the rapid development of digital technologies and the growing popularity of remote medical care. The main trends shaping the telemedicine market are summarized, and the barriers hindering its implementation are analyzed. Purpose of the article. The purpose of the study is to generalize the modern features of the telemedicine services market, analyze the state of telemedicine development in Ukraine, identify the most popular types of telemedicine services among patients, jus
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Rahmasari, Farah Fauziah, Putri Asmita Wigati, and Rani Tiyas Budiyanti. "Analisis Pengaruh Keputusan Penggunaan Telemedicine Halodoc di Kota Bogor." Jurnal Manajemen Kesehatan Indonesia 11, no. 2 (2023): 190–202. http://dx.doi.org/10.14710/jmki.11.2.2023.190-202.

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The number of visits to telemedicine applications has increased during the Covid-19 pandemic. Halodoc is the most commonly used telemedicine platform in Indonesia. The return of public activity to health services after the easing of the pandemic were a challenge and opportunity for telemedicine service providers. Marketing is an important factor in influencing people's decision to use a product/services. This study aimed to examine the effect of Marketing 4.0 strategies on the usage of Halodoc's telemedicine services in Bogor City. The study used a quantitative method with a cross sectional ap
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Sholihah, Mar’atus, Zevano Christna Ardana, and Yuya Mitake. "The rise of telemedicine services in Indonesia: What factors determine customers' repurchase intentions?" E3S Web of Conferences 517 (2024): 14005. http://dx.doi.org/10.1051/e3sconf/202451714005.

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Telemedicine is the delivery of health care services using information and communication technology. Telemedicine services began to be widely used during the COVID-19 pandemic. With the continuous rise of telemedicine platforms, it is a solid call for companies to retain customers' purchases to maintain sustainable competitiveness. Thus, this research explores factors influencing customer decisions to repurchase services in the same telemedicine platform. This study develops a conceptual model: Sales and Marketing Promotion, E-Service Quality, and Brand Image determine repurchase intention, wi
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Pels, Jaqueline, Natalia Schurmann, and Maria Candelaria Garcia. "BioScience Argentina: BioMobile and the telemedicine market." Emerald Emerging Markets Case Studies 1, no. 3 (2011): 1–13. http://dx.doi.org/10.1108/20450621111180972.

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BioScience Argentina: BioMobile and the telemedicine market. Subject area – Marketing and strategic decision making. Study level/applicability – Undergraduate business and management programmes, particularly with advanced marketing modules; and MBA programmes incorporating strategic management. Case overview – Claudio Bedoya, founder of BioScience (BS) and CEO has decided to launch a new product line, BioMobile (BM), to enter the new telemedicine market. BS is an Argentine company, which develops and commercializes innovative diagnosis equipments since 1995. The BM is a device which sends vita
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Assidiq, Ageng Mahendra, Dea Oktaviani, and Rifqi Arya Sandhi. "Pengaruh Digital Marketing, Kualitas Layanan, dan Brand Image terhadap Keputusan Pembelian Produk Telemedicine." Syntax Idea 4, no. 2 (2022): 240. http://dx.doi.org/10.36418/syntax-idea.v4i2.1772.

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Indonesia occupies the second lowest position in the ratio of doctors in Southeast Asia with a ratio of 0.4 to 1,000 residents, which is a problem that must be resolved. The Covid-19 emergency situation creates limitations and changes people's behavior in meeting their needs, especially health services. Digitalization has changed consumer behavior in getting health services from conventional digital ways. Telemedicine was created to be able to make long distances with doctors, purchase drugs online and so on. This study aims to determine the effect of digital marketing, service quality, and br
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Assidiq, Ageng Mahendra, Dea Oktaviani, and Rifqi Arya Sandhi. "Pengaruh Digital Marketing, Kualitas Layanan, dan Brand Image terhadap Keputusan Pembelian Produk Telemedicine." Syntax Idea 4, no. 2 (2022): 240–58. http://dx.doi.org/10.46799/syntax-idea.v4i2.1772.

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Indonesia occupies the second lowest position in the ratio of doctors in Southeast Asia with a ratio of 0.4 to 1,000 residents, which is a problem that must be resolved. The Covid-19 emergency situation creates limitations and changes people's behavior in meeting their needs, especially health services. Digitalization has changed consumer behavior in getting health services from conventional digital ways. Telemedicine was created to be able to make long distances with doctors, purchase drugs online and so on. This study aims to determine the effect of digital marketing, service quality, and br
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Ries, Teresa, and Daniel Baier. "The Role of Self-Determination Theory in Explaining Patients' Motivation to Continue Using Telemedicine in a Post-Pandemic World." Marketing ZFP 46, no. 1 (2024): 40–58. http://dx.doi.org/10.15358/0344-1369-2024-1-40.

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COVID-19 has led to a considerable increase in telemedicine use by physicians and patients. However, usage is expected to decline post-pandemic despite the benefits in terms of convenience, reachability, accessibility, and cost. We are investigating antidotes to this supposed decline from the patient’s perspective: Which psychological needs and motivations may increase the patient’s satisfaction with telemedicine and her or his continuance intention? Our research combines the well-known Expectation-Confirmation Model (ECM) from satisfaction research with motivation antecedents and outcomes acc
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Angga Alhudha, Anky, Winny Setyonugroho, and Firman Pribadi. "The Use of AISAS Method in Telemedicine Advertisement (Sentence Case)." KESANS : International Journal of Health and Science 1, no. 10 (2022): 909–23. http://dx.doi.org/10.54543/kesans.v1i10.96.

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Background: The COVID-19 pandemic has accelerated digitalization in the health industry, indicating a transition in services toward telemedicine. In Indonesia, telemedicine is quickly expanding in tandem with technological advancements and legal regulations, with users increasing by 700 percent in the first year of 2020. This is because telemedicine is seen as a cutting-edge approach of dealing with the COVID-19 problem. Looking at the rise of digital marketing in the company and in the current market, it is not impossible for every hospital to begin using digital marketing in every activity,
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Bowonder, B., Mohit Bansal, and A. Sharnitha Giridhar. "A telemedicine platform: a case study of Apollo hospitals telemedicine project." International Journal of Services Technology and Management 6, no. 3/4/5 (2005): 449. http://dx.doi.org/10.1504/ijstm.2005.007420.

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Salim, Muhartini, Fachri Eka Saputra, Nelly Alesa, and Hendy Afrizal. "The Influence of Perceived Usability, Visual Appearance, and Reputation on Telemedicine Customer Trust." 15TH GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES ON 14 - 15 SEPTEMBER 2023, NOVOTEL BANGKOK PLATINUM PRATUNAM, THAILAND 15, no. 1 (2023): 27. http://dx.doi.org/10.35609/gcbssproceeding.2023.1(27).

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This study takes a different approach than previous research, namely the cognitive and affective attribute models. This model has been empirically tested in terms of online repurchase intentions (Fang et al., 2016), tourist destination image (Garay, 2019), and funder intentions to support crowdfunding projects (Liang et al., 2019). Cognitive and affective attribute models are dynamic and parsimonious, with cognitive and affective attributes determined by situational conditions rather than absolute determination. These situational characteristics differentiate the cognitive and affective attrib
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Dissertations / Theses on the topic " Telemedicine Marketing"

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Vaičiūnaitė, Lina. "Ligonių, sergančių išemine širdies liga, pasitenkinimas ir paklusnumas naudojantis telemedicinos paslaugomis." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070803.095926-15745.

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Darbo tikslas: Įvertinti pacientų ir medikų pasitenkinimą ir paklusnumą naudojantis ir teikiant telekardiologijos paslaugas. Tyrimo uždaviniai: 1. Įvertinti pacientų paklusnum�� naudojantis telemedicinos paslauga. 2. Palyginti gydytojų ir pacientų pasitenkinimą taikyta telekardiologijos sistema klinikinėje praktikoje. 3. Įvertinti pacientų pasitenkinimą gydymu, teikiant telemedicinos paslaugą. Tyrimo metodai: Tyrime dalyvavo Kauno medicinos universiteto klinikų Kardiologijos skyriaus pacientai, kuriems pastebėti vainikinės širdies ligos požymiai ir paskirta AKJO operacija. Pacientai buvo suski
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楊煒泰. "A Case Study on the Strategic Marketing of Telemedicine Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/81110042753662800931.

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碩士<br>國立政治大學<br>經營管理碩士學程(EMBA)<br>104<br>Since the society was committed to the telemedicine industry, improving the quality of medical services and satisfied the care needs were the developing purpose. Since 1915, it had been 100 years we started to promote the telemedicine services in Taiwan. Because of the changing needs by advances in technology and the transition of industry, the strategies of introduced the service by each telemedicine companies were not entirely the same. With the advance of science and technology, there were a new wave of technological innovation in the telemedici
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Cruz, Ana Salomé da Silva. "O impacto da covid-19 na adaptação do cliente de saúde ao contexto digital." Master's thesis, 2021. http://hdl.handle.net/10400.26/38630.

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São vários os desafios que, hoje, o mundo enfrenta. Por isso, é muito importante compreender e definir a revolução tecnológica. As novas tecnologias estão a alterar radicalmente os hábitos, os comportamentos, as formas de trabalhar e as relações do ser humano no geral. O setor da saúde é um dos setores onde mais tem impacto esta revolução tecnológica, e com a pandemia da COVID-19, esta revolução ainda acelerou mais. O objetivo geral desta investigação consiste em compreender o impacto da COVID-19 na adaptação do cliente ao contexto digital. Para além deste geral pretende-se chegar à co
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Book chapters on the topic " Telemedicine Marketing"

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Jain, Shanu. "Telemedicine." In Digital Marketing Outreach. Routledge India, 2022. http://dx.doi.org/10.4324/9781003315377-11.

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Zafeiria, Papadaki, Sofia Anastasiadou, Andreas Masouras, and Stylianos Papalexandris. "Factors Influencing the Use of Digital Marketing by Telemedicine Services." In Strategic Innovative Marketing and Tourism. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-51038-0_92.

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AbstractDigital Marketing has offered additional existence to Telemedicine Services as well as health care services by improving their visibility in the virtual frame. Digital Marketing has offered unbelievable opportunities in the present decade. The concept of e-health service, e-patient, e-health, e-healthcare providers are more than familiar to individuals. In the matter-of-fact telemedicine has enhanced substantially, reaching over a percentage of 30% comparing the conventional medicine. The need to use telemedicine in times of pandemics, natural disasters, earthquakes and even war is als
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Tsirintani, Maria, Lamprini Andrikopoulou, and Spyridon Binioris. "Contemporary Telemedicine Applications in the Provision of Mental Health Services in Greece." In Strategic Innovative Marketing and Tourism. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-36126-6_43.

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Brown-Jackson, Kim L. "Telemedicine and Telehealth." In Advances in Educational Marketing, Administration, and Leadership. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-3649-9.ch008.

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Despite identifying the importance of telemedicine and telehealth education in scholarly environments, researchers rarely explore the dynamics of taking some of this learning to the community to engage in prevention. Medical professionals are consistently receiving education to enhance their knowledge, skills, and capabilities. Telemedicine and Telehealth have a new role in the community and is akin to house calls from the past. Engaged in this text is the action for medical professionals, government officials, and civic leaders to work together to move prevention health study to the community
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Rodríguez Castelán, Julia, and Fabiola Luna Vázquez. "Telenutrition." In Advancing Health Education With Telemedicine. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-7998-8783-6.ch002.

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In the last 20 years, telenutrition has gained popularity and visibility. This term refers to the incorporation of tools and skills of telecommunication into nutritional management. Telenutrition already had many reported uses even before the COVID-19 pandemic. In the present chapter, Telenutrition will be addressed considering important aspects such as differences with traditional care, the most relevant findings in pathologies relevant to the area, some suggestions for tools and marketing, as well as some ethical aspects.
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Siripipatthanakul, Supaprawat, and Penpim Phuangsuwan. "Salutogenic Marketing in Preventive Dentistry." In Advances in Medical Technologies and Clinical Practice. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-3872-8.ch009.

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Salutogenic digital marketing could promote health and wellness above diseases in prevention dentistry. Dentists and dental hygienists help individuals maintain oral health through prevention, education, and technology. This chapter studies salutogenic digital marketing in preventative dentistry using digital technologies, using valid sources published mainly in 2020–2024 (two articles in 2017). This study adopts a systematic review using the PRISMA Method based on scholarly papers in Google Scholar, Scopus, and Web of Science (WOS) databases. The content analysis was adopted. The results reve
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Martin, Mario Sierra, and Pilar Alarcón Urbistondo. "The Relevance of Literacy in Digital Health for Success of Healthcare and Its Marketing." In Advances in Healthcare Information Systems and Administration. IGI Global, 2024. http://dx.doi.org/10.4018/979-8-3693-0679-6.ch008.

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This chapter represents a significant effort to understand and present a comprehensive overview of telemedicine and digital literacy in the context of healthcare in contemporary society. To achieve this, a thorough review of the most relevant and current studies conducted in the last five years has been carried out. One of the crucial aspects addressed in this chapter is the identification of barriers that hinder the adoption of telemedicine. Additionally, it examines the drivers that promote the adoption of telemedicine. These may include convenience, time and money savings, accessibility to
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Medhekar, Anita. "The Digital Transformation of Medical Tourism." In Advances in Healthcare Information Systems and Administration. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-7888-5.ch014.

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In the 21st century digitalisation has transformed healthcare service delivery. Digitalisation of international medical travel happened two decades before the domestic healthcare was digitalised, due to pandemic related regulations to prevent the spread of corona-virus. This involves utilising digital marketing, online platforms for searching specialist, surgery, meetings, patient reviews, telemedicine, and digital health records to establish connections between patients and healthcare providers within and across countries. The aim of the chapter is to reviews the significance of digital techn
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Pandiri, Lahari. "Identity theft protection in a hyperconnected world: How insurance can safeguard your digital identity." In The Complete Compendium of Digital Insurance Solutions: Life, Health, Auto, Property, and Specialized Coverage in the Age of AI, Automation, and Intelligent Risk Management. Deep Science Publishing, 2025. https://doi.org/10.70593/978-81-988918-0-8_9.

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One of the key features of the modern world is that it is hyperconnected. Everyone, including young children, owns a personal digital assistant, a smartphone, that is always on and connected with the Internet and with the people they are in contact with most frequently. We do everything online, from banking to shopping and travel reservations. Recent events have accelerated the move towards doing even more on connected devices, including telemedicine consultations, online therapy, and schooling. This has caused a dramatic increase in the amount of time we spend in digital environments, with an
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Burrell, Darrell Norman, Allison J. Huff, Quatavia McLester, et al. "Telehealth Technology, Business, and Marketing Strategy Approaches for Mental Health Practices as a Result of COVID-19." In Using Crises and Disasters as Opportunities for Innovation and Improvement. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-9522-3.ch006.

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The pandemic exacerbated pre-existing mental health issues. These people are more likely to develop anxiety, sadness, and PTSD. The pandemic may also harm at-risk mental health patients. Pandemic-related financial difficulty increases the risk of mental health issues like sadness and anxiety. The COVID-19 pandemic has exacerbated anxiety, depression, and PTSD, according to the literature. Social separation also makes accessing mental health care harder. Given the pandemic's increasing mental health service demand, this is worrying. Pre-existing and at-risk mental health issues are more likely
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Conference papers on the topic " Telemedicine Marketing"

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Bondarenko, Victoria, Dmitry Kostoglodov, and Vyacheslav Chisnikov. "Issues of Marketing Activity Demand in the Field of Healthcare and the Telemedicine Use in the Context of Digitalization." In DTMIS '20: International Scientific Conference - Digital Transformation on Manufacturing, Infrastructure and Service. ACM, 2020. http://dx.doi.org/10.1145/3446434.3446459.

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Kincsesné Vajda, Beáta. "Betegélmények az alapellátásban: a személyes ellátás és a telemedicina kettősségének vizsgálata." In Egyesület a Marketing Oktatásért és Kutatásért XXX. Nemzetközi Konferencia. Egyesület a Marketing Oktatásért és Kutatásért (EMOK) Pécsi Tudományegyetem Közgazdaságtudományi Kar, 2024. https://doi.org/10.62561/emok-2024-05.

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A szakirodalom egységes abban a tekintetben, hogy a magas minőségű egészségügyi ellátás a korszerű orvos-szakmai ismeretek és technológia mellett a páciensek ellátási folyamat során szerzett tapasztalatain is alapul, ezért fontos élményeik és értékeléseik mérése; a bemutatott kutatás célja ehhez kapcsolódik. E tanulmányban egy komplex, online módon felvett (N=326) kérdőív első részeredményei kerülnek bemutatásra. A kvantitatív eredmények alapján a konzultációk típusával való elégedettség szignifikánsan magasabb a személyes konzultációkban részesülők körében, mint a telefonos/online konzultáció
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Journal articles
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