Academic literature on the topic 'Television broadcasting – sweden'
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Journal articles on the topic "Television broadcasting – sweden"
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Svensson, Kent, and Lelia Green. "Battling the Commercialisation of the Swedish Mediasphere." Media International Australia 95, no. 1 (May 2000): 117–30. http://dx.doi.org/10.1177/1329878x0009500112.
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The regulation of national broadcasting is a forum for the official expression of a country's media priorities. Sweden has consistently attempted to prevent foreign broadcasters from establishing themselves in the Swedish mediasphere. Subsequently, wherever a non-Swedish broadcaster has demonstrated market demand for a media product not available in Sweden, the government has attempted to create a Swedish equivalent to meet public demand and prevent the loss of audience share to non-Swedish broadcasters. This dynamic is especially clear in terms of the introduction of commercial broadcasting. Sweden was the last country in Western Europe to license a commercial television station, in 1992. This case study addresses the accommodation of the historically socialist government to the demands for commercial broadcasting, and the policy debates which informed these deliberations. It is argued that one reason for the Swedish government resisting commercial television was an opposition to the country's further integration within global capitalism, regardless of the fact that Swedish technology has helped the expansion of transnational broadcasting systems.
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Eriksson, Göran, Leonor Camauër, and Yuliya Lakew. "Ordinary People on Television." Nordicom Review 38, no. 2 (December 8, 2017): 113–29. http://dx.doi.org/10.1515/nor-2017-0392.
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Abstract By using a longitudinal design and measuring television content and the occurrence of ordinary television and ‘ordinary’ participants at four different points in time from 1982 to 2011, this study investigates the alleged shift towards ordinariness in the 1990s. Using Sweden as a test case, three research questions are posed: To what extent did ordinary television programming increase during the 1990s? To what extent did the participation of ordinary people increase as a consequence of this shift? To what extent has public service television adapted to commercial competition through broadcasting more ordinary television? The analysis confirms the alleged shift towards ordinariness. Ordinary television and ordinary participants did increase during the studied era, but a key argument put forward is that this shift occurred gradually and that one should avoid using overdramatic epithets to characterise it. The results also suggest that the public service broadcaster (SVT) also moved towards ordinariness but that this change was modest and occurred later than expected in Sweden.
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Hult, Francis M. "Swedish television as a mechanism for language planning and policy." Language Problems and Language Planning 34, no. 2 (June 21, 2010): 158–81. http://dx.doi.org/10.1075/lplp.34.2.04hul.
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The function of the public service broadcasting company Sveriges Television (Swedish Television) as a component of the Swedish ecology of language planning and policy is examined. Analysis of recent policy documents as well as data about television programming illuminates how television serves as a language planning mechanism. It is shown that television is explicitly framed as a tool for status planning through regulations about the relative positions of different languages in this domain. The management of content in Swedish, national minority languages, and other languages, in turn, suggests that Sveriges Television is also implicitly engaged in discourse planning that (re)produces the current linguistic hierarchy in Sweden through the representation of multilingualism.
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Malmstedt, Johan. "The Noise of the News: Spectral Analysis of Early Swedish Television News 1958 - 1978." VIEW Journal of European Television History and Culture 12, no. 23 (September 5, 2023): 24–37. http://dx.doi.org/10.18146/view.291.
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Looking back on the very first year of television in Sweden, the head of programming Henrik Hahr celebrated having brought the world into “the living room of the viewer”. From the emergence of Swedish public service television in 1956 and onwards, the medium would be lauded as a window to the world. Yet, what noises came through this window? Shifting focus away from the visual content of television, this article explores and emphasizes the sonic dimensions of early Swedish news broadcasting. In the middle of the 20th century, the look, and the sound of the news were taking shape across television stations around the world. In Sweden, public service broadcasting was partly influenced by the backdrop of the cold war, and demands were formulated on a style of television that would be distinctive from the American and Soviet alternatives. This was a matter of images and audio in equal proportions. Deciding what kind of sound was added to the previously mute newsreels was at the heart of televised journalism. With a media monopoly running two competing news shows, the Swedish case offers insight into the establishment and differentiation of public service television aesthetics in the post-war era. Prior research has investigated the institutions, infrastructures, and ideas which shaped early Swedish television, but the very signals remain unexplored. This article introduces new methods for studying aural aesthetics in audiovisual media. By conducting various types of spectral visualization on recorded television news from 1958 until 1978, this analysis traces the sonic profile of the Swedish public service. The aim is to provide historical knowledge of how the news sounded and which aural experiences were promoted within the realm of the welfare state media monopoly. However, by drawing attention to the prospect of audio signal processing as a method for cultural-historical research, the purpose is also to make a methodological contribution to television studies at large.
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Larsen, Håkon. "The Legitimacy of Public Service Broadcasting in the 21st Century: The Case of Scandinavia." Nordicom Review 35, no. 2 (December 18, 2014): 65–76. http://dx.doi.org/10.2478/nor-2014-0015.
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Abstract The present paper examines the debate on the future of public service broadcasting (PSB) in Norway and Sweden in the 2000s. I have analysed the discourses on PSB that dominate the public debate in the two countries, the cultural policy related to PSB, as well as the legitimizing rhetoric of the Norwegian public service broadcaster Norsk rikskringkasting (NRK) and that of the Swedish public service broadcaster Sveriges Television (SVT). Theoretically, the analysis draws on normative theories on the role of PSB in promoting democracy, culture and a well-functioning public sphere, as well as theories on democracy and the public sphere per se.
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Stasiak, Ryszarda. "Podstawy prawne działania radia, telewizji i innych technicznych nośników przekazu w Szwecji." Themis Polska Nova 6, no. 1 (2014): 201–16. http://dx.doi.org/10.15804/tpn2014.1.13.
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The subject of this article is the legal basis of the activity of radio, television and other technical media devices in Sweden. The basis of this activity is freedom of expression guaranteed in the act on the instrument of government (Regeringsformen – RF). There are specific constitutional regulations for some forms of expression. Freedom of the press is regulated in the ordinance on freedom of the press (Tryckfrihetsförordningen – TF) and it includes freedom of expression in writing. The fundamental law on freedom of expression (Yttrandefrihetsgrundlagen – YGL) is applicable to other forms of expression like radio, television and other technical devices: film, video, sound records, CD and DVD. The fundamental law on freedom of expression (YGL) is the youngest of the Swedish constitutions and it is modelled on the ordinance on freedom of the press. The basic principles and their construction are the same in both acts. It applies among others to economic freedom in terms of broadcasting programs, prohibition on censorship, the right to provide information and protection of the source of information, catalogue of crimes, one-person liability, separate procedural provisions with the court with a jury. The author points out the leading principles of the fundamental law on freedom of expression: to ensure free exchange of views, free and comprehensive obtaining of information and free artistic output. Every Swedish citizen is entitled to publicly express their thoughts, views, feelings and other information in any field by means of the radio, television or other similar media devices. As a rule the law is applicable if broadcasting of a program takes place from Sweden. The fundamental law on freedom of expression guarantees for every Swedish citizen the right to provide information in any field with a view to it being made public on the radio or in other recordings as well as the right to obtain information with a view to it being passed or made public. A radio program author is entitled to remain anonymous and is not obliged to disclose their identity. In order to ensure the possibility of establishing the person responsible for violation of the fundamental law on freedom of expression it imposes the obligation to indicate the responsible editor (ansvarig utgivare) and made their identity available to the public. This liability comes on a one person basis; in the first place it applies to the editor, next to the person obliged to indicate the editor and finally to the person disseminating the program. The fundamental law on freedom of expression makes numerous references to other acts of law. For example, in terms of principles on placing advertisements and commercial announcements the applicable law is the act on radio and television, in particular regarding product placement and program sponsoring as well as the act on alcohol and the act on tobacco products. The article also describes regulations of the principles concerning granting licenses by the government (granting frequency) or the Office for radio and television. Independent control over the broadcast programs is exercised by the Office for control (and in terms of advertisements also by the Consumer Advocate). Foreign stations are not embraced by the act on radio and television and for this reason they are not subject to the supervision exercised by the Office for control.
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Allakhverdieva, Leyli Ali. "Measuring media liberalism or dirigisme degree by country." Economic Annals-ХХI 188, no. 3-4 (May 10, 2021): 4–14. http://dx.doi.org/10.21003/ea.v188-01.
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The author measures the degree of of the public regulation of the information services provision via media (media liberalism degree), namely via printed media, and television and radio broadcasting. The methodology of measurement of media liberalism degree (media freedom subindex) is part of the index of liberalism (or dirigisme in opposite) of information services, prepared according to Professor N. Muzaffarli’s assessment of the degree of the government intervention in the economy. In order to measure the media freedom subindex, the following indicators are used: the VAT index on printed publications, the VAT index on television and radio broadcasting, the index of license fee for watching TV, the VAT index of license fee for watching TV, the index of penalty for late VAT payment, the corporate tax index, the ratio of private and the state TV channels subindex. Measuring those indices in the studied group of countries made it possible to establish that: 1) Azerbaijan and Georgia are the most liberal countries with regard to the VAT index on printed publications, Bulgaria is the most dirigiste country; 2) the minimal VAT index on television and radio broadcasting is observed in Malta, the maximal - in Hungary; 3) in most countries the index of license fee for watching TV is lowest, with Austria having the highest indicator; 4) in Azerbaijan, the Russian Federation, Georgia and Armenia there is no concept of license fee for watching TV, respectively there is no related VAT; in the UK, Ireland, Malta, the Netherlands and Sweden this type of tax is not levied either; 5) the most liberal country in terms of the index of penalty for late VAT payment is Hungary, whereas Slovenia is the most dirigiste; 6) the most liberal country with regard to the corporate tax index is Hungary, while the most dirigiste is Malta; 7) in most countries the ratio of the private and state-owned TV channels subindex is equal to zero (there are no local public TV channels), with France being the most dirigiste country in terms of the subindex mentioned above. It can be noted that the most liberal media belong to Cyprus, the most dirigiste - to France. In most of the researched countries the media are more liberal than the relative center shows. It has been found that most countries with a higher level of economic development adhere to less dirigiste media policies, and vice versa. Also, there are countries that do not lend themselves to this pattern, for example, Ireland.
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Bastašić, Tijana, Jelena Ivanišević-Paunović, and Katarina Stanisavljević. "Media text as an interpreter and a critic of reality: Media representation of the coronavirus pandemic 2020." Kultura, no. 169 (2020): 143–63. http://dx.doi.org/10.5937/kultura2069143b.
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In March 2020, a state of emergency was declared worldwide as a result of the rapid spread of COVID-19. In Serbia, this led to strict preventive measures (curfew). In Sweden, such measures were not taken, but the system relied on personal responsibility of each individual, instead. In emergency situations, the media gain great importance as a source of information, and as such have the ability to alleviate or worsen the insecurity that the public feels, which can further contribute to the moral panic. In order to determine the potential of electronic media for informing citizens and encouraging critical thinking (during an emergency situation), we have explored rhetorical strategies and their potential for affirming the pluralism of views. The subject of research were broadcasting practices of three TV stations: two public media services (Radio Television of Serbia and Swedish Television) and one cable TV from Serbia (N1). By method of content analysis, we have come to a conclusion that all three media provided viewers with comprehensive, coherent and verified information. During the analysed period, the media in Serbia almost doubled the duration of their news programs, which gives an impression of non-selectivity and a desire to prove maximum coverage on all topics. On the other hand, SVT was consistent in the duration and scope of news programs. The way in which events were presented was mainly characterized by objectivity, although the Serbian public service also displayed a tendency towards intimidation. The biggest differences were noticed in terms of pluralism of views, since it was much more present in the programs of the Swedish public service and cable television (N1) than in the Serbian public service television programs. One of the rhetoric specifics in the way how N1 was presenting the news is discrediting the current political leadership and the decisions they have made.
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Túñez-López, Miguel, Martín Vaz-Álvarez, and César Fieiras-Ceide. "Covid-19 and public service media: Impact of the pandemic on public television in Europe." El profesional de la información, October 29, 2020. http://dx.doi.org/10.3145/epi.2020.sep.18.
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This article analyses the response of European Public Service Media to the crisis caused by Covid-19, especially the impact of the pandemic on Europe’s major public broadcasters, with a particular focus on technical and professional constraints, alterations in audience volume and habits, production strategies, type of broadcast content and journalists’ routines. The research is based on public information from the European Broadcasting Union (EBU) and 19 in-depth, structured interviews with a convenience sample of innovation and strategy managers from public broadcasters in Austria (ORF), Belgium (VRT and RTBF), Denmark (DR), Finland (YLE), France (France TV), Germany (ARD and ZDF), Great Britain (BBC), Ireland (RTÉ), Italy (RAI), Netherlands (NPO), Portugal (RTP), Spain (RTVE), Sweden (SVT), Switzerland (RTS) and the European Broadcasting Union (EBU). The results indicate that the corporate projection of PSM was increased by emphasising their role as essential services and their defence of the values that characterise them. The pandemic forced the adaptation of programme production from technical standards to an emotional approach, accelerating a formal hybridisation with native online contents. Dependence on software grew and newsmaking processes were altered towards ‘remote journalism’. Changes are drawn that may be maintained in the future.
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Dahlgreen, Peter. "Public Service Media, Old and New: Vitalizing a Civic Culture?" Canadian Journal of Communication 24, no. 4 (April 1, 1999). http://dx.doi.org/10.22230/cjc.1999v24n4a1123.
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Abstract: By the mid-1990s, the crisis in public service broadcasting in Sweden had passed and a new stability had emerged. In this situation, the two non-commercial television channels share the airwaves-and the public-chiefly with the new commercial terrestrial channel, TV4. This channel manifests a form of "popular public service." Yet the new stability is being challenged by social and cultural developments in Sweden, especially various forms of social fragmentation. The main argument is that a key role of public service broadcasting must be to enhance the democratic character of society. This can best be achieved by promoting what is called a civic culture, and the text discusses what this entails. The discussion concludes with some reflections on the emergence of digital television and how it could best further the public service project. Résumé: Au milieu des années 90, la crise dans la radiodiffusion de service public en Suède prend fin et une nouvelle stabilité s'instaure. À ce moment-là, les deux chaînes de télévision non-commerciales partagent les ondes-et le public-principalement avec TV4, une nouvelle chaîne terrestre commerciale. Cette dernière offre une forme de «service public populaire». Aujourd'hui, cependant, certains développements sociaux et culturels, surtout sous diverses formes de fragmentation sociale, sont en train de bouleverser cette nouvelle stabilité. L'idée principale est qu'un rôle clé de la radiodiffusion de service publique doit être de mettre en valeur la nature démocratique de la société. La meilleure façon d'accomplir cet objectif est de promouvoir ce qui s'appelle une culture civique, et l'article discute de ce qu'une telle culture comporterait. La discussion prend fin avec certaines observations sur l'émergence de la télévision digitale et la manière dont celle-ci peut faire avancer le projet de service au public.
Dissertations / Theses on the topic "Television broadcasting – sweden"
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Christensen, Christian Örtendahl. "Public service and commercial television news in Sweden ideas and influences /." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3036584.
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Lingnau, Alina. "Public Service Television and Young Audiences in Germany and Sweden : An Explorative Study About Young Audiences’ Opinion about and Use of Television and Public Service Broadcasting." Thesis, Stockholms universitet, Institutionen för mediestudier, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-77674.
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In the Swedish and German media landscapes public service broadcasters are well-established. Young people however prefer private channels which leads to a legitimization problem for the public service broadcasters because they do not reach the whole population. When airing popular programmes on the other hand, they are criticized for not being distinguishable from commercial competitors. This problem is intensifying by current technological developments and the need to redefine public service broadcasting. This study investigates the young audiences’ use of and opinion about public service broadcasters against the social and technological background of their media use. Therefore semi-structured interviews were carrying out with Swedish and German adolescents. The findings suggest that even though differences in the two countries’ public service channels are obvious, the young people’s opinion about them are quite similar; they appreciate the high quality news and information programmes but hardly connect the public service channels to entertainment which is the kind of programming they are most interested in and therefore they do not necessarily belong to the young people’s media repertoires. The study illustrates the public service broadcasters’ need to adjust their content more to the audiences’ desires and to more explicitly take young people into account while at the same time sticking to their core competences of high quality informative programmes.
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Ewertsson, Lena. "The Triumph of Technology Over Politics? : Reconstructing Television Systems: The Example of Sweden." Doctoral thesis, Linköping : Tema, Univ, 2001. http://www.ep.liu.se/diss/arts_science/2001/232/.
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Fairless-Clarkson, Victoria. "“An English which is not connected to Great Britain, the USA or any other geographical region.” : How is English presented in the Swedish educational television series Pick a colour?" Thesis, Stockholms universitet, Engelska institutionen, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-144276.
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English is used worldwide as a native, second and foreign language and as a language of international communication. The uses and status of English in Sweden have been discussed in terms of its influence and ubiquity, with its presence in daily life leading some to consider English could be better described as a second, rather than foreign, language in the country. This study analyses how English is presented in the Swedish educational television series Pick a colour and considers how this can be related to the status of English as a global language and specifically the use of English in Sweden. This paper uses an approach drawing on nexus analysis, together with content analysis, to trace the key language ideologies surrounding English presented in Pick a colour and its surrounding texts, and to locate them within the context of the existing discourses in place. Analysis reveals that the series and related documents make attempts to move away from traditional native speaker British English and American English models of the language, and towards a “Global English” not linked to any specific geographical region and with a focus on communicative competence. However, as British English and American English and native-speaker models of the language are not directly challenged in the documents, and are given the greatest prominence in the series, it seems moving away from the status quo is still difficult in practice. The Swedish settings shown in the series, and emphases on the use of English in pupils’ daily lives allude to English being approached in a way more similar to a second, rather than foreign language in Sweden.
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Strömberg, Viktor. ""Vart är vi på väg?" : En kvalitativ studie av Sverigedemokraternas vision för public service, och dess förhållande till politik, juridik och teori." Thesis, Uppsala universitet, Statsvetenskapliga institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-412062.
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Den eviga debatten kring public service roll i svensk demokrati har under vintern blossat upp rejält på nytt i och med Sverigedemokraternas utspel om att kalla in bolagens chefer till Kulturutskottet och Linus Bylunds uttalanden om att straffa partiska och osakliga journalister. Denna studie syftar till att utröna vad Sverigedemokraternas vision för public service är och hur den förhåller sig till övriga politiska partier, det förvaltningsrättsliga systemet och normativa teorier om medier. Studien undersöker detta genom en kvalitativ textanalys som inledningsvis fokuserar på Sverigedemokraternas vision av public service för att därefter även gå vidare och undersöka public service ur de tre andra perspektiven i syfte att ta reda ta reda på hur Sverigedemokraternas vision förhåller sig till dessa. Analysen ger för handen att den Sverigedemokratiska visionen – i komprimerat format – handlar om ett public service-bolag som i grunden behövs för att fylla viktiga funktioner i termer av demokrati och samhällsnytta som marknaden inte kan tillhandahålla. Bolaget ska ha ett grundläggande samhällsuppdrag och ett brett kulturuppdrag med storslagna svenska dramaproduktioner. Bolaget ska ha ett högt förtroende bland allmänheten, vara underställd omfattande granskning och bedriva ett extensivt nordiskt samarbete. Till en av de mest intressanta kontrasterna som uppstår kan nämnas hur det hos Sverigedemokraternas ledamot i förvaltningsstiftelsen, Linus Bylund, går att se likheter med det normativa sovjet-kommunistiska perspektivet. Det framgår även att Bylund konsekvent ger uttryck för en mer radikal och kollektivistisk linje jämfört med partiet. Detta är något som väcker stora frågor kring huruvida detta är att anse som en mer oslipad version av partiets syn på public service eller om Bylund driver public service i en egen riktning.The perpetual debate concerning the role of public service broadcasting in Sweden has once again resurfaced. This time as a result of the Sweden Democrat’s request to summon the directors of the public service companies to the Parliament’s Committee on Cultural Affairs and Linus Bylund’s comments about punishing biased and unobjective journalists. The aim of this study is to examine the Sweden Democrat’s vision for public service broadcasting and how it relates to other political parties, administrative law and normative theory. The study examines this by a qualitative analysis of a wide range of documents including parliamentary bills, broadcasting licenses and academic literature containing normative media theories. The analysis shows that the Sweden Democrat’s vision – in summary – is about a public service company needed for fulfilling important functions in terms of democracy and public welfare that the private market is not capable of providing. The company shall have a basic societal mission and a wide cultural mission with grand productions of Swedish drama. The company shall have high trust among the public, be under comprehensive scrutiny and conduct an extensive Nordic cooperation. One of the most interesting findings when comparing the different perspectives is the similarities between Linus Bylund, who is the Sweden Democrats commissioner in the foundation that owns the public service companies, and the normative Sovjet-communist perspective. It is also apparent that Bylund seems to be constituting a more radical and collectivistic view compared to the party. This raises questions as to whether this is a cruder version of the party’s view or if Bylund is moving Swedish public service broadcasting in a direction of his own.
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Christensen, Christian 1969. "Public service and commercial television news in Sweden : ideas and influences." 2001. http://hdl.handle.net/2152/10335.
Full textBooks on the topic "Television broadcasting – sweden"
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Universität Hamburg. Hans-Bredow Institut für Rundfunk und Fernsehen., ed. Radio and television systems in Northern Europe and the Baltics: Denmark, Estonia, Finland, Iceland, Latvia, Lithuania, Norway, Sweden. Strasbourg: European Audiovisual Observatory, 1998.
Find full textBook chapters on the topic "Television broadcasting – sweden"
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Noam, Eli. "Sweden." In Television in Europe, 203–13. Oxford University PressNew York, NY, 1992. http://dx.doi.org/10.1093/oso/9780195069426.003.0015.
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Abstract Through much of the broadcast era Sweden has been run by a state apparatus aiming at bettering society. Broadcasting has been an important element in this effort. The semi-independent state monopoly, Sveriges Radio, exerted a strong hold over broadcasting, though somewhat softened by a pluralistic ownership model. This structure has resulted in high quality but limited diversity. The monopoly caused growing dissatisfaction and led to an opening to local radio broadcasting during the brief tenure of an opposition-dominated government. Likewise, the introduction of cable television destabilized the monopoly by introducing foreign and then Swedish satellite-delivered channels and by bringing in other economic interests, including the telephone administration, Televerket.
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Nowak, Kjell. "Television in Sweden 1986: Position and Prospects." In Broadcasting Finance in Transition, 235–59. Oxford University PressNew York, NY, 1991. http://dx.doi.org/10.1093/oso/9780195050899.003.0010.
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Abstract Sveriges Radio is owned by three categories of shareholders, the “popular movements “ (60%), industrial and commercial organizations (20%), and press organizations (20%). The “popular movements “ consist of national voluntary organizations, including labor market associations, consumer cooperatives and adult education associations, temperance groups and evangelical churches. The board of governors of Sveriges Radio, the parent company, is appointed partly by the government and partly by the shareholders ‘ annual meeting. The boards of governors of the subsidiaries are appointed by the governors of the parent company.
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Blumler, Jay G., and T. J. Nossiter. "Broadcasting Finance in Transition: An International Comparison." In Broadcasting Finance in Transition, 405–26. Oxford University PressNew York, NY, 1991. http://dx.doi.org/10.1093/oso/9780195050899.003.0018.
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Abstract This volume has surveyed many national broadcasting systems-their characteristic goals, funding sources and difficulties of weathering change at a more or less shared moment of transition-throughout the industrialized liberal democratic world. But why should American readers be interested in the problems, say, of Dutch television, Britons in the plans of Japan ‘s NHK, or the French in the fate of Sweden ‘s Sveriges Radio? Although comparative communication inquiry can be fascinating from many standpoints, in this case it was guided largely by a policy purpose.
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Jensen, Helle Strandgaard. "Other Childhoods." In Sesame Street, 164–97. Oxford University PressNew York, 2023. http://dx.doi.org/10.1093/oso/9780197554159.003.0006.
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Abstract This chapter covers the Children’s Television Workshop’s attempts to sell Sesame Street to the Scandinavian countries in the Nordic broadcasting union, Nordvision. It shows how these efforts unfolded but ultimately failed because, in the wake of the youth rebellion, Denmark, Sweden, and Norway had a broadcasting culture for children that emphasized a utopian progressivist approach to education and youth. This was so radically different and already ingrained in production cultures when the Workshop began talks with the Scandinavians in 1970 that the partners in Nordvision had trouble understanding the benefit of programs like Sesame Street aimed mostly at teaching school-type skills. The chapter shows how, because of the Scandinavian view of television as a children’s spokesperson, rather than an entertaining teacher, it was only the Swedish broadcasting corporation that ended up co-producing Sesame Street after a ten-year-long marketing campaign from the Workshop.
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Hyams, Luke. "Do We Still Need Public Service Television?" In A Future for Public Service Television. The MIT Press, 2018. http://dx.doi.org/10.7551/mitpress/9781906897710.003.0032.
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This chapter argues that there is still a need for public service television. Public service broadcasters fulfil a role that neither the independent young creators nor the big media corporations can really fill. There is a sweet spot there in the middle that is so important. This is also the time for young people to get behind the BBC and Channel 4, and re-appropriate young people's vision of public service broadcasting. There are so many ways in which public service broadcasters do well for under-25-year-olds: from incredibly high production values, well thought out dramas and documentaries on Channel 4 to the BBC 6 Music, 1Xtra, the World Service, Radio 4. The news is another area where there has been a big change for a lot of the young people, given their active presence in social media.