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1
Bhebhe-Mpofu, Adilaid. "An investigation into the popularity of Zimbabwe's first health communication soap opera, Studio 263 : a qualitative reception study of Bulawayo students aged between 15 and 20 years." Thesis, Rhodes University, 2007. http://hdl.handle.net/10962/d1013310.
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Within the context of debates concerning the reception and interpretation of media texts by television audiences, this qualitative reception study explores how a sample of Bulawayo students negotiate meanings from Zimbabwe's first health communication soap opera, Studio 263. The study thus examines the reasons behind the popularity of this programme with this target audience. The findings of the study reveal that meaning making is a complex process that is dependent on a variety of factors which include, among others, the socio-cultural context of media consumption, gender, economic disposition and age. It particularly maintains that gender and lived realities influence the interpretation and negotiation of meanings in this particular study.Adobe Acrobat Pro 11.0.0 Paper Capture Plug-in
2
Marx, Hannelie. "Narrative and soap opera a study of selected South African soap operas /." Diss., Connect to this title online, 2007. http://upetd.up.ac.za/thesis/available/etd-05192008-162153/.
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Moodley, Prevan. "An exploration of the psychological significance of soap opera viewing." Thesis, Rhodes University, 1998. http://hdl.handle.net/10962/d1002532.
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In traditional research approaches, soap opera viewing has been studied quantitatively. Such studies ignore the subjectivities, the sociocultural contexts, and life contexts of individual viewers. To account for such shortcomings and to offer a qualitative research approach, an investigation was conducted into the engagement that viewers have with a particular soap opera, The bold and the beautiful. The collective case study research method was used. Three subjects were interviewed using in-depth phenomenological interviewing and the data obtained was subjected to.a hermeneutic method of investigation. This involved using a reading guide that extracted firstly, how pleasure is experienced in soap opera viewing, and secondly how the viewers' interpretations of the soap opera are linked to their everyday life contexts. Pleasure was found to be related to experiencing the soap opera world as real, the social context of the viewer, the openness of the text, selecting textual elements, identification and opening up the viewer's world. The viewers' interpretations were related to their life contexts in terms of the meanings that were constructed around emotions, identities, interpersonal relations and a cultural interface. Most notable for the South African context, is that viewing The bold and the beautiful provides a cultural interface because African identities are brought to this practice.
4
Humberstone, Nicola. "Older people, sexualities and soap operas : representations of lesbian, gay, bisexual sexualities and transgender identity in television soap operas, and older audiences' responses." Thesis, Middlesex University, 2010. http://eprints.mdx.ac.uk/6517/.
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The thesis investigates the responses of older audiences to representations of lesbian, gay, and bisexual sexualities and transgender identities in British prime time television soap operas between1986 and 2002. It combines cultural research, in relation to theories of soap opera and audience engagement and social research into the responses and views of older audiences to such representations and the life experiences of the participants which inform their views. The thesis recognises that the voices of older people are underrepresented in socio-cultural research, especially when investigating sexuality. Soap opera constitutes a genre which functions as a vehicle for social issues, including sexualities. Soap operas draw large audiences across generations and gender; they have high profile publicity and intertextual material to engage viewers' interests, and broadly accessible scheduling. They therefore provide an accessible means of engagement with these issues with older people. Chapter 1 outlines the social context of the research and reviews selected discourses and research, noting that much recent research is directed to issues of care and therefore tends to address the needs and preferences of older people rather than their active engagement with, and potential contribution, to popular culture and issues of sexualities and gender identity. Chapter 2 identifies and evaluates cultural theories and issues around textual analysis. The relevance and validity of these general themes are examined in Chapter 3 by means of 'close readings' of two selected episodes with relevant narratives and representations through textual analysis and in relation to everyday social interaction. Chapter 4 addresses the epistemological issues involved in combining cultural research into the meanings and significance of these representations and narratives with social research into the meanings, associations and value derived from them by older audiences. The methodological framework for social research and the qualitative research methods are discussed and evaluated. The research focuses upon five groups of older people, two from an Inner London Drop- in Centre and an Outer London Day Centre and three from Campaign groups who identify as members of a London based Older Lesbian Group, Older Gay Men's Group and Male to Female Transgender Group. More self-conscious readings of the narratives and representations could be expected from groups with a campaigning history or trans-gender identity than the other two groups. Differences and commonalities between and within groups are noted and analysed in Chapter 5 and the analysis of the data is structured by the theories and themes identified and demonstrated in Chapters 2 and 3. The thesis supports and develops recent research which recognises that older people are diverse and demonstrate strong opinions. It also shows that as television audiences and in conversation older people actively engage with issues of non-normative sexualities which are too frequently regarded as peripheral for older people, if not taboo. This could usefully be further investigated.
5
Al-Sayed, Rami. "Sex and Sexuality : a content analysis of soap operas on British television." Thesis, University of Leicester, 2011. http://hdl.handle.net/2381/9405.
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Over the last decade soap operas shown on British television have been constantly facing severe criticism from the public, politicians and the press for allegedly containing ‘too much sex’; and in the context of rising teenage pregnancies and the spread of STDs and HIV in the UK, concerns over the role of television’s sexual content in general, and that of soap operas’ in particular, in potentially influencing young people’s perception, attitudes and behviours are most accentuated. The overall objective of this study is to comprehensively identify and analyse, using the method of content analysis, the amount, frequency, type, nature and contexts of sexual activity portrayed across a four-week sample of British and Australian soap operas shown on the UK‘s five main terrestrial channels: the sample analysed include the three most popular British soap operas, Coronation Street (ITV), EastEnders (BBC One), and Emmerdale (ITV), the UK‘s soap operas most popular with teenagers, Hollyoaks (Channel 4) and its late night spin-off Hollyoaks in the City (Channel 4), and the two day-time Australian soap operas, Neighbours (BBC One) and Home and Away (Channel Five). The study also provides a comprehensive quantitative analysis of, first, some of the important thematic aspects and contextual elements of soap operas‘ portrayal of sex and sexuality, such as themes of sexual intercourse and other behaviours, accompanying behaviours and outcomes of sexual activity, and, second, the attributes and general profiles of all characters involved in sexual activity. Furthermore, the study aims to identify whether or not soap operas contain safe-sex messages and any references to sexual Risks and Responsibilities (R & R) and provide a detailed analysis of soap operas‘ treatment of the various aspects of safe-sex and sexual risks and responsibilities. The main findings in this current research clearly indicate that day-time and prime-time soap operas: (a) contain relatively moderate amounts of sexual portrayals, compared with post-watershed serialised drama programmes and general TV programming, (b) rarely portray overt and explicit intimate sexual behviours, (c) rely primarily on narrative devices in their portrayal of sex and sexuality, (d) place primary and substantial emphasis on sexual activity, and (e) dedicate substantial numbers of portrayals and storylines to highlight sexual risks and responsibilities and disseminate safe-sex messages. For instance, in some soap operas, Coronation Streets and EastEnders, around four out of every ten scenes with sexual content revolved around sexual Risks and Responsibilities.
6
Hernández, Omar Danilo. "A case of global love telenovelas in transnational times /." Access restricted to users with UT Austin EID Full text (PDF) from UMI/Dissertation Abstracts International, 2001. http://wwwlib.umi.com/cr/utexas/fullcit?p3037498.
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De, Montigny Michelle C. (Michelle Chantal). "Pleasure, popularity and the soap opera." Thesis, McGill University, 1992. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=56928.
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This thesis uses the concept of pleasure as it has been applied to cultural artefacts in order to give a description of various characteristics of the soap opera genre. The concept of pleasure is applied to soap opera narrative, characters, visual style and viewing attitudes. Three soap operas, The Young and the Restless, General Hospital, and Another World, are described in detail according to these various types of pleasures. The Young and the Restless is a soap that relies largely on visual pleasures and melodrama. General Hospital's strongest pleasures are related to its character development and use of humour. Another World, the most traditional of the three soaps, is best at stimulating the pleasures associated with talk. Through analysis of viewer commentary supplied by letters sent to Soap Opera Weekly and Soap Opera Update and Nielsen ratings, it can be concluded that the pleasures that most soap opera viewers seem to value the most are related to visual style, romance and a delicate balance between realistic characters and fantasy in narrative.
8
Adams, Sarah Jane. "Hell Hath No Fury like a Scorned Soap Fan: A Case Study of Soap Opera Fan Activism." Thesis, North Dakota State University, 2012. https://hdl.handle.net/10365/26500.
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Soaps operas, or daytime serials, have long been a staple of American culture. In April 2011, ABC-Disney announced the cancellation of All My Children and One Life to Live. Cancellations propelled the fans of these programs to launch efforts to save not only the shows, but the genre. Through the use of social media, websites, and traditional off-line activities that included calling and letter-writing, fans strived to make their voices heard. The study examines the creation of an online community and discourse through a textual-analysis case study of blogs on two fan activist websites. Dahlberg?s criteria for presence in an online public space and Habermas? public sphere allows for the presentation of ideas within a group to encourage a sense of democracy in a grassroots effort to be heard against corporate interests. The case study will examine a fan website, Sudz.Tv, as a group organized in a virtual public space.
9
Brown, Mary Ellen. "The colonization of prime time : soaps and the question of pleasure /." Access via Murdoch University Digital Theses Project, 1990. http://wwwlib.murdoch.edu.au/adt/browse/view/adt-MU20061122.154001.
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Mark, Amanda. "Soap opera subculture : emotional realism and empathic identification." Thesis, McGill University, 1993. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=56790.
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Popular feminine narratives, domestic, emotion-based texts through which communities of women have traditionally practiced feminine discourse, have been marginalised by dominant masculine cultures throughout their long history. This continues in the postmodern era, in which the culturally dominant postmodern aesthetic has declared the death of the social, narrative and affect, all intrinsic to the popular feminine narrative. Nevertheless, these narratives persevere in such forms as the daytime television soap opera. Using a reader-oriented model, American soap operas are discussed as a site for the generation of women's pleasure, and as a forum for the raising, sharing and addressing of problems which affect women's lives. Soap opera fan magazines further extend the already social soap opera experience, which celebrates emotion and empathy in a culture which often negates them.
11
Schachter, Tammy. "As her world turns : women and soap opera." Thesis, McGill University, 1998. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=21264.
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Mass produced narratives that have been designed and targeted for predominantly female audiences have been marginalized by dominant culture. Throughout the history of art and English literature, women have been both objectified and misrepresented. All that has been deemed domestic, emotional and of the personal sphere has been declared valueless by patriarchy. The soap opera genre reverses this negative valorization. It is one that perpetuates the feminine tradition of creating communities through words---talk, gossip, testimony. In this work, the American soap opera is discussed as a venue for the exploration of issues that concern women's lives, as a site for the generation of female pleasure, and as the mother of subcultural networks that inform a female community. While the narratives address women's concerns, the soap opera fan magazines and fan clubs celebrate a form that highlights orality, emotion and empathy in a culture that often depreciates them.
12
Dentlinger, Lindsay. "The representation of "South Africanness" in the locally produced television production, Generations." Thesis, Rhodes University, 2000. http://hdl.handle.net/10962/d1002878.
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The aim of this study is to analyse selected episodes of the locally produced television programme Generations, in order to identify specific ways in which the programme seeks to forge a South African identity, and in so doing, 'flag' our nationhood as South Africans. These elements of 'South Africanness' are broadly defined as connections to a South African way of life, context, values and experiences. Generations is a programme produced under South African broadcasting local content provisions. These provisions arise out of the need, inter alia, to reflect the identity and multi-cultural nature of South Africa in order to foster 'national identity' and 'national culture'. These elements of 'South Africanness' are extracted through a genre and ideological analysis of selected sample episodes, taking into consideration the theoretical frameworks of the politics of representation and identity. The production context of, and representations made, in Generations, are found to be situated largely within the context of the South African discourses of the ‘rainbow nation', 'African renaissance' and 'black economic empowerment'. The analysis concludes that through the various categories of representations of 'South Africanness' in the selected episodes of Generations, specific instances of identity, that of national culture and national identity are formed.
13
Moran, Kristin Clare Engstrand. "Mexican telenovelas and Latina teenagers' understanding of romantic relationships : a reception analysis /." Thesis, Connect to this title online; UW restricted, 2000. http://hdl.handle.net/1773/6200.
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McEachern, Charmaine. "Down on the farm : soap opera, rural politics and Thatcherism." Title page, table of contents and synopsis only, 1990. http://web4.library.adelaide.edu.au/theses/09PH/09phm141.pdf.
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Livingstone, Sonia M. "Social knowledge and programme structure in representations of television characters." Thesis, University of Oxford, 1987. http://ora.ox.ac.uk/objects/uuid:2adf1878-f117-4c32-870c-9d0ec539bb11.
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It was argued that the social psychology of person perception, mass communications and cultural studies can be related to viewers' representations of television characters. Mass communications needs to incorporate viewers' interpretations and programme structure. Social cognition could satisfy the former need and cultural studies the latter. A literature review showed little research on viewers' interpretations of television programmes. There is a considerable body of research on person perception, gender stereotypes, the effects of viewing and programme structure. A study of viewers' accounts of viewing soap opera showed that they become involved with the characters and find the programmes realistic. Soap opera plays an important role in their lives. Viewers' representations of soap opera characters were examined using multidimensional scaling. This revealed stable, replicable character representations for Dallas, Coronation Street and EastEnders. The representations were compared with the oppositions which structure the programmes, Implicit Personality Theory and Gender Schema Theory. Dallas characters were represented by themes of morality and power/activity. Power was correlated with gender, with some counter-stereotypic females. Coronation Street characters were organised around morality/potency, gender (matriarchal) and approach to life. This related to person prototypes and contrasted with interaction patterns between characters. EastEnders characters were represented by themes of morality/power, gender and approach to life/centrality. Free descriptions validated the attribute ratings and showed further features of the representation. No socio-structural group differences in representation were found. Viewers' character representations were a constructive integration of programme structure and social knowledge. The application of abstract knowledge to a structured domain was discussed. Textual analysis of a narrative identified the 'role of the reader' and textual openness. This was related to stereotypes, narrative expectancies, myth and character representation. Distinct types of divergence in viewers' interpretations of narrative were discovered. Further, a narrative containing two readings was interpreted in four distinct ways by viewers, depending on their perceived relationships with characters. The conclusions and limitations of the research were discussed. Implications for person perception, stereotyping and textual analysis were examined. A taxonomy of factors relating to the interpretation and representation of television drama was presented.
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Bloom, Elliot Paul. "Women's perception of fashion comparing viewers and non-viewers of evening soap operas : the cultivation effect." Scholarly Commons, 1988. https://scholarlycommons.pacific.edu/uop_etds/2163.
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The cultivation effect is defined as the distorted view of reality which results from the heavy viewing exposure to a certain type of programming content. The assumption behind the cultivation hypothesis is that the more hours an individual exposes himself or herself to a particular type of program content. the more the individual's view of reality will be consistent with the "reality" shown in the program.
It is no mystery that for the past half-century, millions of Americans have made the broadcast soap opera a daily habit. In response to the heavy interest exhibited by this strong audience, social scientists have begun to systematically study this area of broadcast programming.
The purpose of this study is to investigate the relationship between women's perceptions of how other women dress based on their amount of viewing exposure to nighttime dramas. ln addition, this study will investigate the relationship between viewing exposure and the use of nighttime dramas for fashion information, and the importance of dressing like the characters in the nighttime dramas.
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Silva, Gabriela Nascimento. "“Sugerimos o corte”: as censuras das telenovelas Dancin’ Days e Água Viva em tempos de Estado Autoritário (1978-1980)." Pontifícia Universidade Católica de São Paulo, 2018. https://tede2.pucsp.br/handle/handle/21672.
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Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq
Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
The aim of the present dissertation is to analyses the censorship in two soap operas displayed by Rede Globo that reached high rating points, attracting the public with their relaxed scenarios and, in parallel, their dense dramas retracting family issues, moral values and upward mobility. Dancin’ Days and Água Viva were transmitted in the end of the Military Rule, in the years of 1978 and 1980, respectively. With a comparative approach, illustrating similarities and differences of censorships, the research intention is to identify and discuss agents that build the many social representations in the studied soap operas, inserted in a context of marketing expansion and, simultaneously, forced to attend to the highest pressions of the Government by preserving good moral. With the support of collected data – censured scripts, censors and network view and DVDs of the studied soap operas – the research, that has as it's main problematic the concern and interest of an authoritarian government about the soap operas, and the censorship through the narrative of Dancin' Days and Água Viva, will get the effort to clarify the symbolic contest of power on different moments from the government. In conclusion, the fundance of this work consists on the pertinence of understanding an era in which mostly is said about censorship and little's been researched about it. Therefore, it is of the utmost importance that further more studies are realized about soap operas, product that remains as a great influence on Brazilian people, studying the process of censorship and the use of soap operas as an instrument of repression of the Military Rule – even in the end of its command – hiding words, rallies, information’s and representations
A presente dissertação visa analisar a censura em duas telenovelas exibidas pela Rede Globo que alcançaram altos índices de audiência, atraíram o público pelos seus cenários de descontração, seus dramas pesados que cercavam sobre as questões familiares, valores morais e ascensão social. São elas: Dancin’ Days e Água Viva, transmitidas no final do Estado Autoritário, nos anos de 1978 e 1980, respectivamente. Por meio de uma abordagem comparativa, ilustrando as semelhanças e diferenças das censuras, à pesquisa tem como objetivo na identificação e no exame dos agentes que constroem as várias representações sociais das telenovelas em questão, inseridos em contexto de expansão mercadológica ao mesmo tempo das mais altas pressões do Estado pela preservação da moral e dos bons costumes. Com o auxílio documentação levantada – constituída de scripts censurados, pareces dos censores, pareceres das emissoras e DVDs das duas telenovelas estudadas em questão - a pesquisa que tem como problemática a preocupação e o interesse do governo autoritário quanto às telenovelas, e a atuação das censuras nas narrativas de Dancin’ Days e Água Viva, se esforçará em esclarecer a disputa simbólica de poder em momentos distintos dos governos. Por fim, a justificativa para este trabalho consiste na pertinência de compreender uma época que muito se falou sobre a censura e que pouco foi estudado sobre ela. Portanto é de suma importância que se manifestem mais estudos que levantem, principalmente em telenovelas, produto esse que se manifesta até hoje de grande influencia sobre a população brasileira, acerca do processo e utilização do instrumento de repressão do Estado Autoritário, mesmo que no final dele, que oculta palavras, manifestação, informação e representação
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Deiner, Catherine Anne. ""Soap operas as a platform for disseminating health information regarding ART and the use of 'reel' versus 'real' role models"." Thesis, Rhodes University, 2015. http://hdl.handle.net/10962/d1017783.
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The media, through development communication and edutainment, plays a critical role in the transformation of societies. In line with this, this thesis discusses the extent to which commercially driven prosocial soap operas can provide a platform for public health messaging, in the context of the HIV/AIDS epidemic in South Africa, for antiretroviral treatment (ART) and for encouraging ART adherence to foster national development. Furthermore, this thesis examined the potential of celebrities as HIV/AIDS ambassadors and the potential of both fictional characters and ‘real-life’ celebrities to disseminate these health messages. Although the HIV/AIDS epidemic in South Africa is stabilising, this is not the time to relax the communication around the disease, particularly regarding adherence to ARVs, considering that South Africa has the largest ARV rollout in the world. The qualitative methodological approach taken for this thesis is a three-step approach examining the intended message, the text and the appropriated message by viewers. Firstly, a thematic content analysis of an episode of Isidingo, that illustrated Nandipha as HIV-positive and the side-effects that came with her ART adherence, and the 3Talk interview with Lesego Motsepe, where she announced that she was weaning herself off ART, was done in order to understand the intended health messaging in the soap opera and the health message disseminated by an HIV-positive actress with regards to ART. Thereafter interview responses by the production team as well as by HIV-positive viewers, using ARVs, were thematised. In addition media texts which provided commentary on the use of a celebrity as a HIV-positive role model were examined. In doing this, this thesis has offered up the meanings of how HIV-positive women taking ARVs and living in Makana experience and understand the media, particularly health messaging relating to ARVs. The findings of this study suggest that commercial soap operas are the perfect platform to address HIV/AIDS and that prosocial health messaging regarding ARV adherence is still necessary in this country. Soap operas have the potential to have an educational angle. Although, HIV-positive individuals serve as better role models as they are authentic; given human nature, fictional characters, such as Nandipha Matabane in Isidingo, may be more sustainable role models as their message can be scientifically-based and well-researched. Realistic characters serve as role models whose behaviour is to be emulated. Soap operas appeal to a wide audience and so storylines can be tailor-made according to the times and the needs in terms of health issues and messaging. Thus, soap operas are not a single platform but rather one which can be exploited to maximum advantage for public health messaging.
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DORNELES, ROGERIO DE ABREU. "THE DESIGN IN THE TELEVISION: ONE TO LOOK AT ON THE VIGNETTES OF OPENING OF THE SOAP OPERAS OF THE TV GLOBO." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2007. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=11172@1.
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Em sua origem, o termo vinheta designava representações
visuais de caráter
simbólico que ornamentavam as iluminuras. As vinhetas
ganham identidade
gráfica com o aparecimento da imprensa. A vinheta será uma
das primeiras
manifestações da programação visual - tendo sua origem nas
iluminuras. No
início do século XX, a linguagem cinematográfica
incorporou as vinhetas, tanto
como recurso para a abertura dos filmes quanto para os
cartazes que passavam
informações escritas entre as diferentes seqüências, no
cinema mudo. Originárias
das aberturas de filmes, as vinhetas de abertura da
teledramaturgia da TV Globo
apresentam uma linguagem específica, cujo teor estético
pode ser relevante.
Enquanto nos filmes o espectador vê as vinhetas de
abertura apenas uma vez, na
televisão as vinhetas são repetidas a cada programa ou a
cada capítulo da
telenovela, o que permite uma outra espécie de
envolvimento. O telespectador é
capaz de perceber melhor as vinhetas de abertura das
telenovelas dada a sua
repetição; poderá analisá-las e, então interpretá-las.
Nesse caso, o caráter estético
das vinhetas pode ser mais bem avaliado, uma vez que a
repetição propicia a
existência maior das imagens, liberta, portanto, da
imediaticidade do instante da
apresentação única do cinema. A cada repetição, o olhar do
telespectador encontra
novas possibilidades de associações, que lhe permitem
fazer inferências
significativas, bastante próximas às de um trabalho
interpretativo do espectador
diante de uma obra de arte. Após as primeiras vinhetas
criadas pelo videographics
(Departamento de criação e produção em Design da TV
Globo), o Brasil tem se
destacado mundialmente em termos de produção de vinhetas
televisuais.
Atualmente, o refinamento das técnicas permite efeitos
diversificados, com
movimentos rápidos, com a ilusão da tridimensionalidade,
com as metamorfoses
das imagens, grafismos, jogos cromáticos e sonoros - todos
eles, entretanto,
dependentes da supervisão e do envolvimento de um
designer, que acrescenta uma
dimensão poética aos efeitos programados pelo computador.The term vignette, originally, assigned the visual representations that decorated the iluminures and that they presented symbolic character. The vignettes gains graphical identity with the appearance of the press. The vignette goes to be one of the first manifestations of the visual programming, having its origin in the iluminures, That shows that a style form is the consequence of other already used previously art forms. Caming originary from the openings of the movies, the TV Globo soup-opera opening vignettes present a specific language, whose aesthetic text can be extremely relevant. In the beginning of century XX the cinematographic language incorporated the vignettes, as much for the opening of the films, how much for the posters that passed information written between different sequences, in the dumb cinema. While in the films the spectator sees the opening vignettes only one time, in the television the vignettes is repeated to each program or each chapter of the soap-opera, what allows another kind of envolvement. In this in case, some vignettes aesthetic characters can be better evaluated, a time that appears a time of perception of its images. It shows, therefore, a perception while duration - it frees, therefore, the instant immediate of the unic cinema presentation. The look of the viewer finds, to each repetition, new possibilities of associations that ahead allow significant inferences it sufficiently next to the interpretation work of a work of art. After the first vignettes created by videographics, (Department of creation and production in Design of the TV Globo) Brazil if has detached world-wide in terms of production of vignette televiews. Currently, the refinement of the techniques allows diversified effect, with fast movements, the three-dimensional illusion, the metamorphoses of the images, the design, the chromatic and sonorous games - all they, however, dependents of the supervision and envolvement of designers, that adds it the poetical dimension to the effect programmed for the computer.
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Winter, Jenelle Gay. "Adolescents and Sex on the Soaps: A Content Analysis." PDXScholar, 1996. https://pdxscholar.library.pdx.edu/open_access_etds/5211.
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This study updates prior examinations of sexual content on daytime soap operas by investigating verbal references, implied sexual acts and mentions of sexually transmitted diseases. In addition, it extends earlier work by analyzing the commitment level and age of those involved in the sexual content. Finally, this study will attempt to obtain a clear picture of what adolescents perceive while viewing these shows. This was investigated by conducting adolescent and adult focus groups to see how they talk about soap operas. Also, comparisons were made of adult and adolescent coding of the sexual content on soap operas. All daytime soap operas were recorded twice per month for a six month period in 1995. From this sample, 36 hours of programming were coded for sexual content. For the adolescent and adult comparison studies, six adolescents and six adults from the Portland metropolitan area were selected to take part in focus groups and soap opera coding. Each of these subjects is a current soap opera viewer and all watched Days of Our Lives. The findings in this study do not support a social learning theory account, according to which the content of television programming provides a basis for undesirable effects. This study shows that soap operas provide both positive and negative depictions of sexual activity. It suggests that the age and/or background of the viewer has a more significant influence on what the viewer gets from the viewing experience.
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O'Shea, Catherine Mary. "Making meaning, making a home: students watching Generations." Thesis, Rhodes University, 2005. http://hdl.handle.net/10962/d1002934.
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This thesis is a reception analysis using qualitative interviews to investigate black students' watching of a South African soap opera, Generations, taking into account the context of a largely white South African university campus. The findings of this study are that students find pleasure in talking about Generations and hold seemingly contradictory views on whether it is 'realistic' or not. The analysis concludes that watching Generations does serve to affirm these students' black identity, since there is a particular need to do so on a campus where black students witness and experience racial discrimination.
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Pryor, EmmaLee Elizabeth Haight. "Making Friends to Last A Lifetime: An Ethnographic Study of Parasocial Relationships and Soap Opera Characters." BYU ScholarsArchive, 2002. https://scholarsarchive.byu.edu/etd/5055.
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The purpose of this study was to build theory about parasocial relationships and to examine what affect, if any, religion had on parasocial relationships. Using qualitative methods, the researcher watched the show three times with five women followed by an in-depth interview. The women chosen were LDS stay-at-home moms who had watched a soap opera for at least a year. From this data came several surprising findings about religion and soap opera viewing. The women said they did not feel guilty about the content of the shows, rather the time required to watch. This guilt was alleviated by structuring their daily tasks around watching the shows. Also, since the women viewed the show as entertainment, they were less likely to judge the actions of the characters as harshly as if it were real-life. Current life situation was also the biggest factor in whether or not a parasocial relationship existed and how strong that relationship is. This thesis illustrates the need for a comprehensive theory about parasocial relationships. As the media becomes more prominent in our lives, parasocial relationships will need to become understood in greater detail in order to understand what possible effect, if any, they could have.
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Jonker, Francois. "The men in our living room : masculinities and the struggle for a 'new' South African hegemony in 'Egoli: place of gold' 1994." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/96873.
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Thesis (MA)--Stellenbosch University, 2015.ENGLISH ABSTRACT: In this study I analyse the 1994 episodes of the popular soap opera Egoli: Place of Gold that coincide with the so-called ‘birth’ of the New South Africa. This moment in media history is characterised by a heightened sense of anticipation surrounding Egoli as the first local soap opera created by Franz Marx at the pinnacle of his career for the relatively new – and only – independent broadcaster in the country, M-Net. Because of the reliance of this genre on perceived realism, Egoli offers a historically significant televisual mediation of the widespread social and political changes that mark this particular period. I argue that the soap opera elicits a non-critical passive spectatorship and should therefore be regarded as a ‘readerly’ medium that transmits a form of pre-negotiated textual hegemony directly into the intimacy of the domestic viewing space. While acknowledging an awareness of the pivotal role played by white Afrikaans men in the safeguarding of cultural hegemony up until this historical juncture, my study diverges from the wealth of research on soap opera as a women’s medium and approaches Egoli with an interest in the programme’s construction of masculinities. An analysis of three contrasting male characters investigates Egoli’s formulation of a social matrix that reflects not only the programme’s attitude towards gender, but also to social power, class and race. I conclude that this specific soap opera lacks the ability to produce or reflect radical change. Egoli merely serves to reiterate the affirmation of the hegemony of an established order of Afrikaner patriarchy on a superficial level.
AFRIKAANSE OPSOMMING: In hierdie studie analiseer ek die 1994 episodes van die populêre sepie Egoli: Plek van Goud wat afspeel tydens die sogenaamde ‘geboorte’ van die Nuwe Suid-Afrika. Hierdie oomblik in media-geskiedenis is gekarakteriseer deur ‘n verhoogde gevoel van antisipasie rondom Egoli as die eerste plaaslike sepie, vervaardig deur Franz Marx tydens die toppunt van sy loopbaansukses vir die relatief nuwe, en enigste onafhanklike uitsaaidiens in die land, M-Net. Vanweë hierdie medium se afhanklikheid op skynbare realisme, bied Egoli ‘n waardevolle historiese televisuele vertolking van die verrykende sosiale en politiese veranderinge van hierdie tydperk. Ek argumenteer dat die sepie ‘n passiewe kritiekloosheid in kykers uitlok en daarom as ‘n ‘leeslike’ teks benader moet word, wat ‘n reeds-onderhandelde hegemonie direk in die intimiteit van die huishouding oordra. As gevolg van die bewustheid van die kritieke rol wat deur blanke Afrikaanse mans vervul is in die beveiliging van kulturele hegemonie tot en met hierdie historiese moment, wyk my studie af van die veelvuldige navorsing oor die sepie as ‘n vroue-medium en benader ek Egoli met ‘n fokus op die konstruering van manlikheid. ‘n Analise van drie kontrasterende manlike karakters ondersoek Egoli se formulering van ‘n sosiale matriks wat nie alleenlik die program se benadering tot geslag blootlê nie, maar so ook tot sosiale mag, klas en ras. Ek sluit af met die bevinding dat dié sepie ontbreek in die vermoë om radikale verandering aan te spoor of te weerspieël. Egoli slaag slegs daarin om op ‘n oppervlakkige wyse die hegemonie van ‘n gevestigde Afrikaner patriargale orde te bevestig en te reproduseer.
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Piqueira, Mauricio Tintori. "Representações das relações entre classes sociais em duas novelas brasileiras: Cheias de Charme e Avenida Brasil." Pontifícia Universidade Católica de São Paulo, 2017. https://tede2.pucsp.br/handle/handle/20513.
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Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - CAPES
This doctoral thesis aims to analyze the ‘soap operas’ Cheias de Charme and Avenida Brasil, transmitted throughout Brazil in the year of 2012. It takes both of them from the point of view of the representations on the Brazilian sociability, in a context marked by increase of the income of part of working class – which supposedly elevated their status to the “new middle class”. This was due through social policies of assistance to the poor, to creation of formal job vacancies in industry, commerce and services, and to the recognition of labor rights guaranteed by legislation for precarious jobs during the Luiz Inácio Lula da Silva (2003-2010) and Dilma Rousseff (2011-2016)’s governments. From the audiovisual narratives of the two “telenovelas”, we conclude that the main Brazilian cultural industry company (TV Globo), transformed into a show the contradictions of a reality in which the “social inclusion by consumption” were insufficient to guarantee the basic rights of citizenship for groups historically relegated to poverty. This has boosted the reaction of the elites as to the alleged “lose of their privileges” that distinguish them from the exploited groups
Esta tese tem por objetivo analisar as telenovelas Cheias de Charme e Avenida Brasil, transmitidas para todo o Brasil no decorrer do ano de 2012, sob o ponto de vista das representações da sociabilidade brasileira, em um contexto marcado pelo aumento da renda de parte da classe trabalhadora – que supostamente ascenderam à condição de “nova classe média” – por meio das políticas sociais de assistência às camadas paupérrimas da população, à criação de vagas de emprego formal na indústria, comércio e serviços e ao reconhecimento dos direitos trabalhistas previstos pela legislação para os ofícios precarizados, efetivadas durante os governos de Luiz Inácio Lula da Silva (2003-2011) e Dilma Rousseff (2011-2016). A partir da narrativa audiovisual das duas telenovelas, concluímos que a principal empresa da indústria cultural brasileira transformou em “espetáculo” as contradições de uma realidade na qual a inclusão social via consumo foi insuficiente para garantir os direitos básicos de cidadania para as classes historicamente relegadas à carência, mas impulsionou a reação das classes privilegiadas quanto à suposta ameaça de perderem os “privilégios” que a distinguem das classes exploradas
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Lim, Wei Ling Tania Patricia. "Formatting and Change in East Asian Television Industries: Media Globalization and Regional Dynamics." Queensland University of Technology, 2005. http://eprints.qut.edu.au/16496/.
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Television is increasingly both global and local. Those television industries discussed in this thesis transact in an extensive neo-network of flows in talents, financing, and the latest forms of popular culture. These cities attempt to become media capitals but their status waxes and wanes, depending on their success in exporting their Asian media productions. What do marital arts dramas, interactive game-shows, children's animation and teenage idol soap operas from East Asian television industries have in common? Through the systematic use of TV formatting strategies, these television genres have become the focus for indigenous cultural entrepreneurs located in the East Asian cities of Hong Kong, Singapore and Taipei to turn their local TV programmes into tradable culture. This thesis is a re-consideration of the impact of media globalisation on Asian television that re-imagines a new global media order. It suggests that there is a growing shift in perception and trade among once-peripheral television industries that they may be slowly de-centring Hollywood's dominance by inserting East Asian popular entertainment into familiar formats or cultural spaces through embracing global yet local cultures of production. While TV formats like Survivor, Millionaire, Big Brother and American Idol have become profitable and powerful franchises globally, in East Asia, the size of TV format trade is actually eclipsed by the regional trade in East Asian popular cultural commodities from martial arts novels and films, manga and romantic fiction, to popular music. These commodities have become the source of remaking local television culture into tradable cultures as local TV programmes use formatting practices to circulate within their region. The many faces of formatting in television are explored through four case studies - from Hong Kong (TVB's Heaven Sword and Dragon Sabre), Singapore (Robert Chua Productions' Everyone Wins, Peach Blossom Media's Tomato Twins) and Taipei (Comic Ritz Production's Meteor Garden). Conceptualised as Asian media productions, these TV programmes are sites for examining individual agency, the network flows of popular culture and structural changes of their respective broadcasting fields. This thesis argues that TV formatting practices can become a currency for neo-networked media producers to create a medium of cultural exchange that sets up the possibility for a common market for cultural trade in East Asia. However, the ease with which TV formatting practices and re-sale of TV programmes are copied lower barriers for competition and often this tends toward over production. Over-exposure kills many new genres of production and discourages investment in the research and development component of creating TV formats for trade. Change in East Asian television industries is also aided by media conglomeration, global access through satellite TV, the Internet and increasingly digital entertainment, media de-regulation and pro-development policies. A number of factors and conditions that accompany the rise of TV formatting in East Asia (such as the role of independents vis-a-vis big local players, the emergence of copyright issues and marketing celebrities) contribute to the innovations that result from adapting formatting practices to local contexts, and suggest how each city's television industry attempts to address the rise of tradable cultural commodities that are increasingly made for pan-Asian consumption.
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Martins, Débora Souza Cruz. "A prostituição televisionada em "Gabriela" : tempo presente, história e política no audiovisual brasileiro de 1975." Pós-Graduação em História, 2014. https://ri.ufs.br/handle/riufs/5661.
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The present study describes and analyze how the |prostitution´s world| was presented to TV viewers through de first version of the soap opera |Gabriela|, displayed by RedeGlobo in the year of 1975. Beyond the audio-visual as the primary source, we used magazines and newspapers of that time ( magazine Amiga, magazine Contigo, magazine Veja and newspaper Folha de São Paulo) to comprehend a little of the repercussion of the teledramaturgy. We also aimed, through the speech and actions of the characters, understand and contextualize the time that |Gabriela| was produced and televised. To seize this, we analyze the intern language and the mechanisms presents in the soap opera, trying to understand the reasons of the adaptations and omissions occurred. We think that like any other type of historic documents, the audio-visual sources reveal a kind of reality, porting tensions and representations and are produced with internationalities. Therefore, the simple fact that |Gabriela| being inserted in a spectacle of entertainment, doesn t make it invalid as a historical discourse.O presente estudo descreve e analisa como o mundo da prostituição foi apresentado ao telespectador através da primeira versão da telenovela Gabriela , exibida pela Rede Globo no ano de 1975. Além do audiovisual como principal fonte, utilizamos revistas e jornais de época (revista Amiga, revista Contigo, revista Veja e jornal Folha de São Paulo) para compreendermos um pouco sobre a repercussão da teledramaturgia. Buscamos também, por meio das falas e ações dos personagens, entender e contextualizar a época em que Gabriela foi produzida e televisionada. Para isso, analisamos a linguagem interna e os mecanismos presentes na telenovela, procurando compreender os motivos das adaptações e omissões recorrentes. Entendemos que assim como qualquer outro tipo de documento histórico, as fontes audiovisuais revelam uma dada realidade, são portadoras de tensões e representações e são produzidas com intencionalidades. Sendo assim, o simples fato de Gabriela ser inserida em um espetáculo de entretenimento, não faz com que a mesma seja invalidada como discurso histórico.
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Jiwaji, Aamera Hamzaali. "Negotiating the global : how young women in Nairobi shape their local identities in response to aspects of the mexican telenovela, Cuando seas mia." Thesis, Rhodes University, 2010. http://hdl.handle.net/10962/d1013364.
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Latin American telenovelas have been exported to more than a hundred countries across the globe. While they are popular in their country of production because their messages resonate with their audience’s everyday experiences, their popularity amongst global audiences with whom they share neither a social nor a cultural history is unexplained. Kenya has been importing and airing Latin American telenovelas since the early 1990s, and telenovelas have permeated many aspects of Kenyan daily life, when compared to other foreign globally-distributed media products that are aired on Kenyan television. As global media products, telenovelas remain open to criticisms from the media imperialism thesis. This research adopts an ethnographic approach to the study of audiences, and looks at the reception of a Mexican telenovela, Cuando Seas Mia, by a group of young Kenyan women in Nairobi. It reflects upon the media imperialism thesis from an African perspective by investigating the meanings that these women make from Cuando Seas Mia, and how these shape their changing local identities and cultures. The young women in this study, most of whom have moved to the city from the rural areas, are influenced by traditional, patriarchal Kenyan society and by the modern, Western influences of an urban environment. They experience a tension between their evolving rural and urban roles and identities and are drawn to telenovelas because their exploration of rural-urban themes holds a relevance to their own lives. They negotiate their contemporary African youth identities, gender roles and heterosexual relationships in relation to representations in the telenovela, questioning and destabilising African and Western definitions. These women select aspects from their traditional, African cultures and from their modern, Western experiences (and consumption of global media) and reconstruct them into a transitional youth identity which suits their day to day lives as young women living in an urban African environment.
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Rocha, Camilla Rodrigues Netto da Costa. "O conceito de família na telenovela : um estudo sobre sua recepção." Escola Superior de Propaganda e Marketing, 2017. http://tede2.espm.br/handle/tede/239.
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The field of Communication allows us to keep a close eye on what communicative culture. The present research starts from the constitution of the media narratives of gender when discussing the homoaffective family, to investigate their social presence. This is because it tries to understand, in addition to concept in the telenovela, the reception of the same by the students of the High School, or what are the uses and appropriations of students in the 1st and 3rd years of State Public Schools, with regard to the articulation of homoaffective families outlined in the telenovelas Love to Life and Family. Therefore, in order to understand the meanings and resignifications of enunciators and enunciators, in the we are worth the theoretical-methodological contributions of French Line Discourse Analysis (ADF) from authors like Orlandi, Bakhtin, Baccega, Gregolin, among others. In a second At the moment, we launch qualitative research through the use of interview techniques in depth and discussion group with the students of the State Public Schools, Professor Rômulo Pero and Jardim Santa Ângela. In addition, we bibliographies and documentaries mobilizing authors such as Thompson, Martín-Barbero, Hall and Canclini (Cultural Studies); Baccega, Kellner, Martín-Barbero (Communication); Slater, Baccega, Alonso, Douglas (Consumption), among others, with different theoretical contributions.
O campo da Comunicação nos permite um olhar atento para aquilo que de comunicativo é feita a cultura. A presente pesquisa parte da constituição das narrativas midiáticas de gênero ficcional quando apresenta um debate em torno da família homoafetiva, para investigar sua presença no seio social. Isso porque intenta compreender, para além da construção desse conceito na telenovela, a recepção do mesmo por parte dos estudantes do Ensino Médio, ou seja, quais são os usos e apropriações dos estudantes do 1º e do 3º anos do Ensino Médio de Escolas Públicas Estaduais, no que se refere à articulação das famílias homoafetivas esboçadas nas telenovelas Amor à Vida e Em Família. Para tanto, com o intuito de compreender as significações e ressignificações dos enunciadores e enunciatários, nos valemos dos aportes teórico-metodológicos da Análise de Discurso de Linha Francesa (ADF) a partir de autores como Orlandi, Bakhtin, Baccega, Gregolin, entre outros. Em um segundo momento, lançamo-nos em pesquisas qualitativas por meio do uso das técnicas de entrevista em profundidade e grupo de discussão junto aos estudantes das Escolas Públicas Estaduais, Professor Rômulo Pero e Jardim Santa Ângela. Além disso, adotamos pesquisas bibliográficas e documentais mobilizando autores como Thompson, Martín-Barbero, Hall e Canclini (Estudos Culturais); Baccega, Kellner, Martín-Barbero (Comunicação); Slater, Baccega, Alonso, Douglas (Consumo), entre outros, com diferentes aportes teóricos.
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Knoetze, Hannelie Marx. "South African and Flemish soap opera." Thesis, 2015. http://hdl.handle.net/10500/20309.
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The main goal of this thesis was an investigation into the ways in which whiteness is constructed and positioned in the South African soap opera, 7de Laan, and the Flemish soap opera, Thuis, with the emphasis on the possible implications of these constructions for local as well as global discourses on whiteness in the media.
In conjunction with the above, this thesis endeavoured to answer a number of subquestions relating to the origin and history of the construct of “whiteness” and Critical Whiteness Studies (CWS) as a theoretical approach and its relevance in the South African and Flemish contexts, specifically as it pertains to the analysis of mass media texts like 7de Laan and Thuis. It, moreover, sought to explore if and how whiteness functions as an organising principle in the narratives and representations of these soap operas with the emphasis on potential similarities, differences and the kinds of whiteness constructed in these texts. Finally, the goal was to draw conclusions on the possible implications of these differences and similarities in the wider context of the way in which whiteness functions in the media.
To that end I conducted a controlled case comparison of a sample from these two community soap opera texts, which was informed by a literature review and deep description of each context as part of the qualitative approach I chose to take. Despite a number of similarities between the two contexts, they still differ significantly, and this afforded me an opportunity to highlight both the consistencies and particularities in the ideological patterning of representations of whiteness, across seemingly unrelated domains, to illustrate its pervasiveness. Added to the emergence of three shared rhetorical devices perpetuating whiteness in both texts, I was also able to draw conclusions about the unique way in which whiteness functions in 7de Laan in particular, since South Africa remains the primary context of the study.Communication Science
D. Litt. et Phil.(Communication)
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Hamburger, Esther I. "Politics and intimacy in Brazilian telenovelas /." 1999. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&res_dat=xri:pqdiss&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&rft_dat=xri:pqdiss:9920144.
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Sellers, Julie A. "Using cooperative learning in a content-based Spanish course : the Latin American telenovela /." 2005. http://proquest.umi.com/pqdweb?did=888841061&sid=1&Fmt=2&clientId=18949&RQT=309&VName=PQD.
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Tager, Michele. "The Bold and the Beautiful and Generations : a comparative ethnographic audience study of Zulu-speaking students living in residences on the University of Natal's Durban campus." Thesis, 2002. http://hdl.handle.net/10413/3839.
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This thesis is an ethnographic study of the soap opera viewing patterns and interpretations of Zulu-speaking students living in residences on the Natal University's Durban campus who watch The Bold and the Beautiful (an American soap opera) and Generations (a South African soap opera). It presents an analysis of how the viewing practices of the students compare with the findings of soap opera audience studies conducted abroad. The students' motivations and reasons for watching both soap operas are investigated. The reason for choosing black students as subjects is that I wanted to determine how a soap opera (Generations) which is comprised largely of black cast members and designed with a young black audience in mind, is interpreted and impacts on the lives of said audience, when compared with an American soap opera (The Bold and the Beautiful) which has an almost exclusively white American cast, and is popular with young black viewers in spite of the fact that it appears on the surface to be unrelated to their everyday lives. Individual one-on-one interviews were conducted with 40 students, 20 male and 20 female. The interviews were analysed to gauge how the viewing behaviour of the students differs from, or is similar to, soap opera studies conducted elsewhere in the world. It emerged that the students watch in groups and not alone, and that watching Generations and The Bold and the Beautiful is a social activity, not motivated from loneliness or isolation. The ways in which the students relate to the characters and situations of both soap operas is also examined, in an attempt to establish the role that these two shows play in the creation of the students' identities. The students displayed a tendency to be more critical of Generations than of The Bold and the Beautiful in the sense that they compared it (unfavourably) in terms of quality of production, to its American counterpart, as well as in the sense that
they analysed storylines in terms of their own lived experiences and were quick to criticise Generations when they felt that it did not conform to their notions of the reality of being a black South African. They accepted situations and characters on The Bold and the Beautiful far less critically, although they did voice objections to certain characters and situations which they felt were morally questionable in terms of their understanding of right and wrong. It also became apparent that there was a greater emotional involvement with the
characters on The Bold and the Beautiful than with those on Generations.
The students interpretations of (and level of involvement with) situations, characters and storylines are examined, as well as the ways in which they derive pleasure from both soaps and incorporate them into their own lives.
In summary, this thesis examines the consumption of an American and a South African soap opera by a black South African audience .Thesis (Ph.D.)-University of KwaZulu-Natal, Durban, 2002.
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Mwali, Kopano. "Branded content integration, consumer attitudes and purchase intent in South Africa." Thesis, 2016. http://hdl.handle.net/10539/23696.
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A research report submitted to the Faculty of Commerce, Law and Management, University of the Witwatersrand, in partial fulfilment of the requirements for the degree of Master of Management in Strategic Marketing 2016The purpose of this research was to identify the effectiveness of branded content integration as a marketing and communication strategy. The main objective was to find out whether the branded content integration in soap operas had an effect on consumer attitudes and purchase intent. A quantitative experiment was designed for the study using customers that watch TV soap operas and those who do not watch soap operas. A total of 150 respondents were used for the experiment. The data was analysed using a Chi Squared test to accept or reject the hypothesis. The findings of the study revealed that branded content integration has a positive influence when characters of a soap opera use a brand familiar to the viewers. The implications of the results of the study are that marketers are able to use branded content to create a positive change in consumer attitudes and to drive purchase intent. Using branded content integration as a marketing communication tool in soap operas can have a positive impact on how messaging is displayed.
GR2018
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Hernández, Omar Danilo. "A case of global love : telenovelas in transnational times." 2001. http://hdl.handle.net/2152/10530.
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Graf, Amara Ann. "Literary translations : telenovelas in contemporary Chicana literature." 2008. http://hdl.handle.net/2152/11671.
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Chicana literature is often discussed in relation to broad literary or theoretical movements (post-modernism, magic realism, or feminism) but these approaches often fail to account for or even consider other culturally derived sources of critical interrogation. For example, Chicana authors, through direct references or allusions, demonstrate that Spanish-language soap operas, known as telenovelas, have a cultural currency that can bridge people across generations, nationalities, and class differences. Telenovelas also have theoretical value, for these productions often feature stories that address issues of race, class, gender, nationality, language, and violence. Reading contemporary Chicana literature through the lens of the telenovela, including its history and status as a cultural form, reveals the ways in which Chicana authors not only rely on but also revise the form. They disrupt the rigid Manichean world view present in telenovelas by challenging heteronormative romance and traditional gender roles to allow for alternate stories, where endings are not always tidy or happy. Drawing on recent ethnographic research in communication studies, I examine the history of Spanish-language television within the U.S. to substantiate the cultural currency of and show how the telenovela permeates and informs Mexican-American identity. Relying on the work of Jesús Martín-Barbero, I trace the development of the melodrama and romance genres out of which telenovelas emerge, evolving from newspaper serials, radionovelas, fotonovelas, to comic strip novels or libros semanales. I focus on the literary roots of the telenovela genre (with its origins in 19th century European serialized fiction) in relation to early Mexican-American historical romance narratives (María Amparo Ruiz de Burton, Jovita González, and Eve Raleigh). Based on Gustavo Aprea and Rolando C. Martínez Mendoza's definition of the telenovela genre, I examine how contemporary Chicana fiction (Denise Chávez, Ana Castillo, Sandra Cisneros, and Nina Marie Martínez) both conforms to and deviates from the generic conventions. I provide a culturally based critical strategy for offering alternate readings of Chicana literature to show how these authors use the popularity of the telenovela form to reach a specific audience and lend new insight into how viewers, familiar with the genre conventions, are comparable to literary critics.text
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Muhongo, Orlando Victor. "O impacto das telenovelas brasileiras nos luandenses." Master's thesis, 2016. http://hdl.handle.net/10400.2/5479.
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Vivemos uma era em que os distintos pontos geográficos do globo se tornaram mais próximos em virtude do estreitamento proporcionado pelo profundo avanço tecnológico dos meios de transporte, mas também pela evolução vertiginosa das novas tecnologias de comunicação que têm permitido fazer com que eventos ocorridos numa determinada região do planeta sejam vistos num outro ponto geográfico, com diferença de apenas algumas horas ou mesmo em tempo real.
Graças a esse avanço tecnológico e ao consequente desenvolvimento do processo comercial de transmissão e receção de sinal de televisão por satélite e/ou por cabo, a par do veloz fluxo de informação, são também disponibilizados aos recetores conteúdos de entretenimento que refletem práticas culturais com características marcadamente identitárias, de outras sociedades.
Considerando que determinadas condicionantes históricas e económicas do mundo não possibilitam um fluxo bidirecional dos referidos produtos televisivos e o facto de as empresas prestadoras destes serviços se dedicarem exclusivamente à venda de produtos, cujos conteúdos retratam práticas culturais de determinados países (em melhores condições de desenvolvimento económico e tecnológico) existe a possibilidade de se estar diante de um processo de difusão cultural e de aculturação de que são alvo os cidadãos dos países recetores dos referidos conteúdos.
Este trabalho pretende efetuar uma análise do impacto das telenovelas brasileiras no comportamento dos luandenses, baseando-se numa pesquisa desenvolvida nos sete municípios da Província de Luanda. Os resultados da pesquisa revelam a presença de componentes culturais brasileiras em práticas sociais dos luandenses há várias gerações e mostram o papel transformador que as telenovelas brasileiras continuam a desempenhar nesta sociedade. A ausência nos canais de televisão locais de mensagens e imagens das representações endógenas favorece a apropriação de práticas culturais exógenas emitidas pelas produções brasileiras e a sua ressignificação no quotidiano local.We live in an era in which the different geographic parts of the world have become closer because of the narrowing provided by deep technological advancement of transport, but also the dizzying development of new communication technologies, which have allowed events in a given region of the world to be viewed in another geographical point, with lapse of few hours, or even in real time. Due to this technological advancement and the consequent development of the commercial process of transmission and reception of television signal via satellite and / or cable, together with the fast flow of information, entertainment content reflecting cultural practices with strong identity features is also available to receivers. Whereas certain historical and economic conditions in the world do not allow a two-way flow of such television products, and the fact that the companies providing such services devote themselves exclusively to the sale of products, whose contents portray cultural practices of certain countries (with better conditions for economic and technological development), there is a clear possibility of being faced with a process of cultural diffusion and of acculturation, in which the citizens of the countries receiving the said television contents. The aim of this study is to make an analysis of the impact of Brazilian soap operas on the behavior of Luanda inhabitants. The research it was made in the seven municipalities of Luanda and the aim is to know the effects of the relationship of Luanda inhabitants with Brazilian soap operas. The results reveal not only the presence of Brazilian cultural components in social practices of Luanda inhabitants during generations, but also the role that Brazilian soap operas continue to play in this society in the actuality. The absence of local television channels with messages and images of endogenous representations makes that appropriation of cultural practices spread by Brazilian productions and its reinterpretation in the local lifestyle has a strong influence.
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Oliveira, Marcos Andrade. "As representações dos autores sobre o poder dos telespectadores na condução das narrativas de ficção televisiva nacional na era digital." Master's thesis, 2013. http://hdl.handle.net/10071/6363.
Full textAbstract:
A indústria televisiva de ficção nacional tem recorrido crescentemente aos novos media, através dos
quais muitos espectadores consumaram o seu desejo de participação, através de redes sociais online,
fóruns e sites dos projectos, onde comentam e opinam sobre as telenovelas e séries que acompanham.
O principal objectivo desta investigação é compreender até que ponto essa maior possibilidade de
participação de espectadores lhes confere maior capacidade de intervenção junto dos autores dos
conteúdos. Para tal, a estratégia utilizada centrou-se em aferir, através de entrevistas, qual a relevância
conferida pelos autores (guionistas) a este discurso online e, deste modo, até que ponto ele é útil para
enriquecer as narrativas. Numa visão holística, é analisada a actividade do argumentista de ficção
televisiva numa perspectiva integrada, como um elemento que lida com uma série de agentes e
instituições que intervêm junto dele, de forma mais ou menos directa, influenciando-o ou
condicionando-o. Deste modo, estabeleceu-se uma gradação que permitiu entender quais os elementos
que têm mais e menos peso na condução das histórias, situando também os espectadores nessa
ordenação contínua. Segundo a análise dos dados, o condicionamento que os autores dizem sentir por
parte das estações de televisão, das condições de produção e do respeito pelos próprios princípios da
teledramaturgia acabam por se suplantar à importância do discurso online dos espectadores, cuja
influência é moderada e equiparada à dos críticos de televisão, sendo ap enas ultrapassada pelos
resultados dos focus groups. Já os ratings e shares e os compromissos comerciais revelam uma
capacidade mais fraca de condicionar as narrativas.The national fiction television industry has increasingly used the new media, through which many viewers consummated their desire to participate via online social networks, forums and websites of the shows, where they comment and opine about soap operas and series they watch. The main objective of this research is to understand to what extent this greater possibility of viewers participation gives them more ability to intervene in the contents. To this end, interviews were conducted in order to understand the relevance given by the authors (writers) to this online discourse, and thus to realize how helpful it is to enrich the narratives. In a holistic outlook, the activity of a television fiction writer is analyzed in an integrated perspective, as an element that deals more or less directly with a range of entities that are influencer or conditioner of his activity. Thus, it was established a gradation that allowed to understand which elements are more and less crucial in the conduction of stories, situating also viewers in this ordinance. According to the analysis of all data, the conditioning that authors say they suffer by the television stations, production conditions and respect for the teledramaturgy principles end up supplanting the importance of online viewers discourse, whose influence is moderate and comparable to the television critics, being exceeded only by the results o f the focus groups. Ratings and shares and commercial commitments reveal a weaker ability to condition the narratives.
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Pitout, Magriet. "Televisie en resepsiestudie : 'n analise van kykersinterpretasie van die seep-opera Egoli - Plek van Goud." 1996. http://hdl.handle.net/10500/15793.
Full textAbstract:
Hierdie proefskrif is 'n verkennende ondersoek na kykers se interpretasie van die seep-opera Egoli - Piek
van Goud. Die basiese vertrekpunt van die studie is die teks-leserontmoeting waar gelyke status aan die boodskap ('n teks) en die ontvanger ('n kyker) gegee word. Uit so 'n ontmoeting ontstaan kykers se interpretasies. Die tweeledige ondersoek plaas die proefskrif binne die teoretiese en metodologiese raamwerk van resepsiestudie om die komplekse interaksie tussen 'n teks en die ontvanger te ondersoek.
Die twee komponente word binne spesifieke historiese en kulturele kontekste geplaas, te wete die veranderende politieke en ideologiese klimaat in Suid-Afrika asook die sosio-kulturele en politieke kontekste van die deelnemers.
Die deelnemers van hierdie studie is groepe bruin-, swart- en witvroue. Groeponderhoude (fokusgroepe) is met ses groepe vroue tydens hul etensuur by die werkplek gevoer. Die onderhoude is rondom die volgende temas gestruktureer: romanse, identifikasie, parasosiale interaksie, sosiale interaksie, intertekstualiteit en Egoli as 'n forum vir die uitbeelding van Suid-Afrikaanse werklikhede.
Kykers se interpretasie van die temas is ontleed aan die hand van referensiele, onderhandelde en kritiese interpretasierame. Daar is gevind dat die verskillende kultuurgroepe in 'n groat mate dieselfde
interpretasierame gebruik in hul interpretasie van die verskillende temas. Die opvallendste verskil tussen die groepe is die wyse waarop die deelnemers die tema Egoli as 'n forum vir die uitbeelding van die SuidAfrikaanse werklikhede vertolk: as gevolg van verskillende sosio-kulturele en politieke omstandighede in Suid-Afrika het die deelnemers waarskynlik interpretasierame ontwikkel wat aan daardie omstandighede gekoppel kan word.
In die studie is aangetoon dat die hermeneutiek en resepsieteorie nuttige verklarings gee van die elemente in die seep-operateks wat kykersbetrokkenheid stimuleer en die proses van interpretasie. Die proses verloop soos volg: deelnemers het bepaalde verwagtings oor 'n program; hulle moet die uitgebeelde werklikheid(e) herken en die boodskappe dan toe-eien. Hierna word boodskappe 'n kultuur binnegedra deur middel van sosiale diskoers. Die teoretiese onderbou het voorts aan die lig gebring dat deelnemers se interaksie met
en interpretasie van Egoli 'n vorm van spel is. Empiriese bewyse is gevind dat die deelnemers op speelse wyse
• oor karakters 'skinder';
• spekuleer oor romantiese assosiasie;
• met karakters identifiseer; en
• parasosiale verhoudings met karakters aanknoop.Text in Afrikaans
This thesis is an exploratory study of viewers' interpretation of the soap opera Egoli - Place of Gold. The basic point of departure is the text-viewer encounter where equal status is given to the message (text) and the recipient (viewer). Viewers' interpretations develop from this encounter. This dichotomous investigation places the thesis within the theoretical and methodological framework of reception study where the complex interaction between a text and the recipient is examined. The two components are placed within specific historical and cultural contexts, namely the changing political and ideological climate in South Africa, as well as the socio-cultural and political contexts of the participants. The groups participating in this study consisted of coloured, black and white women. Six group interviews (focus groups) were held with these women during their lunch-hour at the workplace. The interviews were structured around the following themes: romance, identification, parasocial interaction, social interaction,intertextuality and Egoli as a forum for the portrayal of South African realities. Viewers' interpretations of these themes were analysed according to referential, negotiated and critical interpretative frames. It was largely found that the various cultural groups use the same interpretative frames to interpret the various themes. The exception was the way participants interpreted Egoli as a forum for the portrayal of South African realities: because of different socio-cultural and political circumstances in South Africa the participants may have developed interpretation frames that could be linked to these circumstances. Hermeneutics and reception theory provide useful explanations of these elements in a soap opera text that stimulate viewers' involvement and the process of interpretation. This process proceeds as follows: participants have specific expectations regarding a programme; they must recognise the realities depicted and then appropriate the messages. Thereafter messages are incorporated into a culture by means of social discourse. A further important theoretical finding was that the participants' interaction with and interpretation of Egoli takes the form of play. It was empirically determined in this study that participants playfully • speculate about romantic association; • engage in gossip about characters; • identify with characters; and • develop parasocial relationships with characters.
Summaries in English and Afrikaans
Communication Science
D. Litt. et Phil. (Communication Science)
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Msibi, Bongumusa Collen. "Transvaluative analysis of Zulu terms that relate to women : a case study of a TV drama series, Kwakhalanyonini, with reference to gender stereotypes." Thesis, 1996. http://hdl.handle.net/10413/6173.
Full textAbstract:
The aim of this study is to explore the relationship between media, language and gender stereotypes. It assumes that language usage in mass media creates and reproduces gender inequalities. Its main objectives are firstly, to randomly select terms for Zulu women from the chosen TV case study, Kwakhalanyonini. Secondly, selected terms will be analyzed, using the 'transvaluative analysis technique', in order to explain their meaning and hierarchy. This having been done, an attempt will be made to show how the usage of these terms reflect gender stereotypes, by locating women into subordinate positions. A question may well be asked; why Zulu language? I am a native Zulu speaker, with Zulu speaking parents.Thesis (M.A.)-University of Natal, Durban, 1996.
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Kohaly, Dawn Felicity. "The Nollybook phenomenon." Diss., 2015. http://hdl.handle.net/10500/19843.
Full text
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Galvão, Joana Ramalho Pereira. "O impacto do product placement em telenovelas no comportamento dos consumidores : estudo de caso : sumo Compal Amor Maior." Master's thesis, 2018. http://hdl.handle.net/10400.14/27050.
Full textAbstract:
Atualmente, existe uma grande variedade de marcas no mercado, criando-se assim um clima mais competitivo entre elas e é neste âmbito que a aposta na publicidade, por parte das mesmas, é cada vez maior.
No entanto, embora ainda se invista muito na publicidade tradicional, cada vez mais surgem alternativas aliciantes para as marcas se promoverem. O product placement, é um exemplo disso e tem-se tornado num grande aliado das marcas, aumentando a sua notoriedade.
A inserção desta técnica de comunicação é bastante visível na ficção televisiva, nomeadamente nas telenovelas e nesse sentido, o objetivo desta investigação é perceber o impacto que o product placement, inserido nas telenovelas, exerce nos consumidores, na forma como estes reagem a esta inserção e como percecionam as marcas que apostam nesta forma de comunicação.
Para perceber este impacto no comportamento dos consumidores, foi selecionado um estudo de caso: Sumo Compal Amor Maior, conseguindo aferir de forma mais aprofundada em que dimensões ou aspetos é que a técnica de product placement, na telenovela Amor Maior, foi benéfica para a marca Compal.
As conclusões obtidas demonstram que cada vez mais as marcas apostam nesta técnica de comunicação, sendo no geral do agrado da maioria dos telespectadores, embora algumas vezes seja considerada pouco natural e demasiado intrusiva. Neste caso específico, da marca Compal, o facto de ter sido inserida numa telenovela em prime-time permitiu chegar a uma grande quantidade de telespectadores, ajudando a marca em termos de notoriedade.Currently, there is a wide variety of brands in the market, creating a more competitive atmosphere among them and this is why investments on advertising are increasing. However, while much is still being invested in traditional advertising, more and more appealing alternatives are emerging in brand communication. Product placement, is an example of this and has become a great ally of the brands, increasing their notoriety. The use of this technique of communication is frequent in television fiction, namely in soap operas. It is the purpose and, in this sense, the objective of this investigation to assess the impact that product placement, inserted in soap operas, exerts on consumers, the way in which they react to this insertion and how they perceive brands that invest on this form of communication. To understand this impact on consumer behavior, a case study was selected: Compal Amor Maior juice. The specific question to address was in which dimensions or aspects the product placement technique in the soap opera Amor Maior was beneficial to Compal brand. The conclusions reached show that an increasing number of brands are investing on this technique of communication, being generally appreciated by most viewers, although sometimes it is considered unnatural and too intrusive. In this specific case, Compal brand, the fact that it was inserted in a soap opera in prime time allowed the brand to reach a large number of viewers, helping the brand to increase of notoriety.