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Journal articles on the topic 'Territorial image'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Di Napoli Pastore, Marina. "“Vamos te levar no ponto mais alto daqui”: conhecendo ações da terapia ocupacional com crianças/"We'll take you to the highest point here": knowing occupational therapy actions with children." Revista Interinstitucional Brasileira de Terapia Ocupacional - REVISBRATO 5, no. 4 (2021): 475–83. http://dx.doi.org/10.47222/2526-3544.rbto44499.

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Objetivo: Este ensaio fotográfico propõe pensarmos as práticas com as crianças nos mais diversos territórios, em diálogos constantes com suas realidades e contextos. Descrição da imagem: é trazida uma imagem de duas crianças numa comunidade urbana e a interlocução com a terapeuta ocupacional, em que mostram seus espaços de significado e de sentidos, em meio ao território, e nos fazem repensar, juntamente com as demais imagens ao longo do texto, as ações territoriais e práticas com crianças a partir e em diálogo com suas realidades e a produção das imagens por elas como apropriação do espaço.Pa

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Belyaev, Victor Ivanovich. "REPUTATION, IMAGE, BRAND: CREATION AND USE IN PRACTICE OF STRATEGIC MANAGEMENT OF COMPANIES AND TERRITORIES." Economics Profession Business, no. 1 (March 6, 2020): 16–27. http://dx.doi.org/10.14258/epb201953.

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The article is devoted to the development and marketing justification of strategies for the growth and development of enterprises, territorial entities (cities, territories, regions) using such categories as reputation, image, brand. These categories are considered in the article in relation to goods, companies, territories. The article substantiates the existence of a meaningful relationship between regional product brands and the image of territories. To develop the image of the territories, it is proposed to use the mechanism for registering appellations of origin for regional product brand

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Мовенко, Сергій. "КОНЦЕПТ ПОНЯТТЯ «БРЕНДИНГ ТЕРИТОРІЙ»". Міжнародні відносини, суспільні комунікації та регіональні студії, № 1 (18) (5 червня 2024): 259–80. http://dx.doi.org/10.29038/2524-2679-2024-01-259-280.

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The article examines territorial branding as the analysis and study of ways to create and manage the image of a specific territory (such as a country, region, or city) with the aim of attracting investments, developing tourism, increasing attractiveness for businesses and residents, and forming a positive perception internationally. It encompasses various aspects, such as marketing strategies, public relations, cultural and social factors, innovations, and the use of modern technologies. Contemporary concepts of territorial branding emphasize the im- portance of creating and managing the image

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Bacherikova, Mariya L. "The experience of forming a favorable image of the territory through marketing: a review of foreign press." Bulletin of the Far Eastern Federal University. Economics and Management, no. 2(82)2017 (August 4, 2017): 142–52. https://doi.org/10.5281/zenodo.818134.

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A favorable image of the territory is a factor of attracting investors, tourists and labor force. Using of image approach to foreign territory management practice is already producing positive effects, but there are some difficulties in Russia, particularly in the Far East. Authors explore scientific publications in a foreign press, describing various marketing techniques used to territorial image forming in foreign countries. The territorial image is its image from the point of view of different public groups. Favorable territorial image is a powerful way of working with mass consciousness. T

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Voskresenskaya, Olga V. "MARKETING OF TERRITORIES AS A FACTOR OF SOCIOECONOMIC DEVELOPMENT, INCREASING INVESTMENT ACTIVITY AND FORMING A FAVORABLE IMAGE OF THE TERRITORY." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 11/4, no. 152 (2024): 52–58. https://doi.org/10.36871/ek.up.p.r.2024.11.04.007.

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Taking into account changing factors and conditions, high level of competitiveness, emergence of new forms of digitalization, information platforms, development of measures to improve the socio-economic level creates an effective basis for investment attractiveness, favorable image of the territory. In turn, the image of the territory acts as a set of positive characteristics that serve as a concept for the formation of a sustainable economy of a particular territorial object, as well as attracting investments, tourist flow, consumers, population, business projects. This set of actions is larg

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Correia, Ricardo Lopes. "Memória de bairro como projeto de vida coletiva a partir da abordagem de terapia ocupacional de ensinagem em desenvolvimento local participativo/Neighborhood memory as a collective life project from the occupational therapy approach of “ensinagem” in participatory local development." Revista Interinstitucional Brasileira de Terapia Ocupacional - REVISBRATO 6, no. 1 (2022): 666–75. http://dx.doi.org/10.47222/2526-3544.rbto47514.

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Objetivo: Trata-se de uma imagem de capa que aborda o raciocínio profissional, sustentado pela abordagem de terapia ocupacional de ensinagem em desenvolvimento local participativo, durante a construção de um projeto de vida coletiva, relacionado à memória de um bairro de assentamento rural e luta pela moradia, no ano de 2014. Descrição da imagem: As imagens colaboram esteticamente para identificar os procedimentos da abordagem, que servem como pistas para orientar a prática de terapeutas ocupacionais atenta às questões territoriais-comunitárias.Palavras-chave: Comunidades. Desenvolvimento loca

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Rohozian, Yu S. "USE OF LUHANSK AND DONETSK REGIONS POSITIONING TOOLS THROUGH AMALGAMATED TERRITORIAL COMMUNITIES DEVELOPMENT PRISM." Visnyk of Donetsk National University of Economics and Trade named after Mykhailo Tugan-Baranovsky, no. 1 (72) 2020 (2020): 40–48. http://dx.doi.org/10.33274/2079-4819-2020-72-1-40-48.

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Objective. The objective of the article is to research the current provisions of the development strategies of the amalgamated territorial communities in the context of using the positioning tools of Luhansk and Donetsk regions in order to form a positive image of the territories and increase their competitiveness. Methods. To achieve the objective an abstract logical method is used (when substantiating the use of a marketing approach for the development of local territories); the method of structural and logical analysis (when determining the prerequisites for positioning the communities of t

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Afanasiev, O. E. "TERRITORIAL BRANDING AND IMAGE IN TOURISM." Service and Tourism: Current Challenges 16, no. 3 (2022): 5–6. https://doi.org/10.5281/zenodo.7434891.

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Technologies for creating the image and branding of destinations, cities, regions have become relevant as strategic tools for the development and promotion of territorial tourism potentials. Repeated attempts have been made to visualize a single tourist brand for the whole of Russia. However, inconsistency of design principles, the complexity and versatility of both the very concept of a “tourist brand” and the territories determine the complexity of such tasks. And the brighter, more diverse, polycultural this or that territory, the richer its tourist potential, the more difficult

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CIECHOMSKI, Wiesław. "Creating and positioning the image of a territorial unit." Scientific Papers of Silesian University of Technology. Organization and Management Series 2020, no. 146 (2020): 51–60. http://dx.doi.org/10.29119/1641-3466.2020.146.4.

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Purpose: The aim of this article is to characterize and analyse the activities undertaken by the 6 authorities of territorial units such as cities, municipalities and districts for the purpose of 7 creating their identity and image. 8 Design/methodology/approach: The paper applies the method of descriptive characterization 9 of market phenomena and processes as well as referring to the literature on spatial marketing. 10 Findings: There is a feedback loop between the objective identity of a given town or city and 11 its subjective image because the unique identity promotes the creation of an o

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Tkacheva, Tatiana A., and Ilya P. Suprunchuk. "INTRAREGIONAL ANALYSIS OF IMAGES OF A TERRITORY IN THE DISCOURSE OF SOCIAL MEDIA (A CASE STUDY OF THE NORTH CAUCASUS FEDERAL DISTRICT)." Географический вестник = Geographical bulletin, no. 1(60) (2022): 119–35. http://dx.doi.org/10.17072/2079-7877-2022-1-119-135.

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The article examines the territorial features of the representation of the municipalities of the North Caucasus Federal District in leading social media. We analyze the main approaches to defining the geographical image of a territory; explore the theoretical foundations underlying the study of social media from the perspective of geographical science; identify a set of research terms and concepts used to analyze images of territories in social media. The paper proposes a new method of multi-scale monitoring of the territory’s image in social media, which can be adapted for other regions of Ru

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Valeria, G. DEN, A. KONOPLEVA Nina, and L. KUCHERENKO Anastasia. "TERRITORIAL BRANDING AS A PROMOTION TOOL FOR GASTRONOMY TOURISM AND TERRITORY DEVELOPMENT." Service plus 16, no. 2 (2022): 3–11. https://doi.org/10.5281/zenodo.6963478.

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In modern society, positioning of any region is a key issue of the territory development and a basic element of attracting investors. In this regard, creating a territory image and promotion of its brand is important part of the territory development and competitiveness in an effort to attract potential entrepreneurs and tourists. Building a successful tourist image has an informational and emotional-psychological impact on tourists, contributing to a positive image of the region. Within the framework of this article, the essential characteristics and comparative analysis of the terms: “

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Kapuza, Ruslan. "Territorial branding as a factor in shaping a competitive image and socio-economic development of the region." Society and Security, no. 3(9) (July 8, 2025): 10–16. https://doi.org/10.26642/sas-2025-3(9)-10-16.

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The article explores the essence, goals, functions, and tools of territorial branding as a key instrument for enhancing the attractiveness of cities, regions, and countries in the context of growing competition for financial, human, and tourist resources. The expediency of forming a territorial brand regardless of the region’s initial competitive advantages is substantiated. The structure of a territorial brand and its main dimensions (functional, social, spiritual, and mental) are revealed, along with the relationship between the brand, local identity, and image. A classification of regional

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Bezrukova, Tatiana L. "MARKETING STRATEGY OF A TERRITORY IN THE DIGITAL SPACE." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 5/3, no. 158 (2025): 181–87. https://doi.org/10.36871/ek.up.p.r.2025.05.03.022.

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In the context of global transformation, state, federal, and municipal governments regulate the marketing of territories, which is strategically important for national, regional, and municipal development. Territorial marketing plays an important role in shaping a territorial development strategy, the purpose of which is to create a favorable image of territories, increase the loyalty of key indicators of territorial development, increase the loyalty of the population of territories and consumers by creating comfortable conditions for the population and maintaining conditions to meet the needs

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Bikmetov, Evgeniy, Marina Bogatyreva, Elena Kuznetsova, Igor Ruvenny, and Sergey Golikov. "Green marketing and territorial branding as a regional identity economy element." BIO Web of Conferences 130 (2024): 08010. http://dx.doi.org/10.1051/bioconf/202413008010.

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The aim of the study is to substantiate the idea of developing the identity economy of the socio-economic territorial system on the basis of adapting the classical marketing concept “4P” to territorial marketing taking into account the principles of green marketing. The study is based on the following methodological approaches: institutional and behavioral approaches to the identity economy, the integrated approach and the principle of complementarity, which involves the analysis of the organizational structure of the object, accounting for internal and external interactions, the practice-orie

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Bacherikova, Mariya Leontievna. "Marketing evaluation model of the territorial image." Science in figures, no. 3 (4) (September 5, 2017): 9–13. http://dx.doi.org/10.21661/r-463779.

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Miroshnikov, V. V., and V. M. Miroshnikova. "ON THE PROBLEMS OF VISUAL IMAGE FORMATION IN RUSSIAN TERRITORIAL BRANDING." Arts education and science 1, no. 2 (2021): 144–50. http://dx.doi.org/10.36871/hon.202102018.

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The problem of designing visual signs in the context of Russian territorial branding by means of graphic design actualizes not only the image potential of regions, but also represents a significant sphere of understanding cultural identity, revealing cultural codes and semantic images relevant to the perception of a modern man. As the origins of modern geo-branding, the article examines heraldic traditions of city emblems, their archetypal images rooted in cultural memory and history. Particular attention is paid to the perception of abstract index signs and the most common examples of modern

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Lacœuilhe, Jérôme, Didier Louis, and Cindy Lombart. "Contribution des MDD de terroir à la légitimité et aux images RSE et prix des distributeurs." Recherche et Applications en Marketing (French Edition) 33, no. 4 (2018): 78–97. http://dx.doi.org/10.1177/0767370118759369.

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Cette recherche montre que l’attitude des consommateurs à l’égard des Marques De Distributeurs (MDD) de terroir a une influence positive et significative sur l’image prix du magasin et sur l’image RSE (Responsabilité Sociétale de l’Entreprise) de l’enseigne, quel que soit le format de magasin considéré (hypermarché, supermarché et proximité). Elle souligne ainsi que la MDD de terroir, par un rapport qualité-prix jugé satisfaisant par les consommateurs, participe au développement d’une image prix positive et d’une image RSE favorable. Cette recherche indique également que l’attitude des consomm

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Lacœuilhe, Jérôme, Didier Louis, and Cindy Lombart. "Contribution of terroir store brands to retailers’ legitimacy and CSR and price images." Recherche et Applications en Marketing (English Edition) 33, no. 4 (2018): 74–91. http://dx.doi.org/10.1177/2051570718782457.

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This research shows that consumers’ attitude toward terroir store brands has a positive and significant influence on the store price image and on the retailer’s Corporate Social Responsibility (CSR) image, regardless of the store format considered (hypermarket, supermarket, and convenience). It thus affirms that the terroir store brand, with a price–quality ratio considered satisfactory by consumers, contributes to the development of a positive price image and a favorable CSR image. This research also indicates that consumers’ attitude toward terroir store brands has a direct positive and sign

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Sushchenko, Olena, Nadiya Dekhtyar, and Iryna Chernysh. "The Use of Strategic Marketing Tools for Territories to Develop the Domestic Tourism Resource Potential." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 4(79) (December 28, 2020): 28–34. http://dx.doi.org/10.26906/eir.2020.4(79).2163.

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The aim of the article is to research of the features and to develop a set of recommendations for the use of strategic marketing tools for territories to develop the resource potential in Ukraine. The use of tourism resource potential is played an important role in the domestic tourism development. It is shown that the domestic tourism resource potential development is determined by the tourist product, the tourist infrastructure, the territory promotion, and the destination brand. The use of strategic marketing innovative tools and marketing support is grounded. The components of strategic ma

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Roostika, Ratna, Muafi, and Agnès Retno Permata. "An Integrative Model of Place Image, Product Image and Consumer Receptivity." SHS Web of Conferences 86 (2020): 01013. http://dx.doi.org/10.1051/shsconf/20208601013.

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Place image as an intangible cue has the power to influence the behavior of the buyer. Place in marketing discipline has been analyzed from country level to regional/territorial level. Focusing on a territorial context, the purpose of this study is to examine the place image effects on both the perception of local product and place as destination to visit. A local hand made batik industry from Yogyakarta is chosen to test the model. By analyzing 110 valid sample using SEM-PLS method, some findings from this study are: 1) Place image influences local product beliefs. 2) Product beliefs influenc

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Albanese, Valentina. "Global images vs cultural images: mixed methods to deepen territorial representations." AIMS Geosciences 8, no. 4 (2022): 593–608. http://dx.doi.org/10.3934/geosci.2022032.

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<abstract> <p>This paper aims at investigating images of places as a narrative element. In particular, dichotomous reference will be made to the global images of places that arise from dominant narratives versus the cultural images of places that arise from sensorial and experienced life.</p> <p>Starting from theoretical reflection on the role of images and narratives with respect to the perception, imagery and experience of places, this contribution will focus on the sense of place and the influence of direct experience on its formation. The work deepens critical issue

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Gonçalves, Monica Villaça, Pamela Cristina Bianchi, and Marina Jorge da Silva. "Ações territoriais na Terapia Ocupacional: práticas, reflexões e novos debates em foco/ Territorial practices in occupational therapy: practices, reflections and new debates in focus." Revista Interinstitucional Brasileira de Terapia Ocupacional - REVISBRATO 7, no. 3 (2023): 1833–39. http://dx.doi.org/10.47222/2526-3544.rbto60029.

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Desde a década de 1980, terapeutas ocupacionais brasileiras têm compreendido o trabalho territorial como estratégico para efetivação de práticas profissionais pautadas pela cidadania e pelos direitos humanos e sociais, em busca da participação social de sujeitos individuais e coletivos. A Terapia Ocupacional tem produzido seus referenciais teórico-metodológicos considerando a dimensão territorial da atuação técnica, ética e política em suas diversas subáreas. Este dossiê apresenta 16 artigos, sendo dois editoriais, o texto da imagem da capa, dois de análise de prática, três temas da atualidade

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Sokolov, Yaroslav A. "Mechanisms for Implementing Territorial Marketing for Strategic Development of Regions." Теория и практика общественного развития, no. 2 (February 28, 2024): 93–99. http://dx.doi.org/10.24158/tipor.2024.2.12.

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The article discusses the mechanisms for implementing territorial marketing for the strategic development of regions. The relevance of this topic is due to the spatial imbalance in the economic situation of urban and more developed territories, while rural areas are in decline, which allows talking about the need to implement territo-rial marketing for a particular region. It is emphasized that as part of the economy globalization and increased competition between territories for resources, tourist flows, entrepreneurial initiatives, the principle “think global-ly – act locally” is the most ef

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Chornobut, O. "БРЕНДИНГ У СИСТЕМІ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ (НА ПРИКЛАДІ ТЕРИТОРІАЛЬНИХ ГРОМАД ЗАПОРІЗЬКОЇ ОБЛАСТІ)". State and Regions. Series: Social Communications, № 2(54) (10 липня 2023): 118. http://dx.doi.org/10.32840/cpu2219-8741/2023.2(54).14.

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<p><strong><em>Research objective.</em></strong><em> The scientific inquiry involves the analysis of the use of branding as a component of the complex of marketing communications of territorial communities in Zaporizhzhia, with the aim of determining its role in forming the communities’ image and effectively promoting their potential, in clarifying and generalizing the specifics of «territory brand» in the practice of community functioning, taking into account the functions and peculiarities of the branding object.</em></p><p><strong>

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Moroz, Volodymyr, and Harutyun Papoyan. "Benchmarking as a tool for development and growth of positive image of teritorial communities." Bulletin of Postgraduate education (Series Social and Behavioral Sciences; Management and Administration) 30, no. 59 (2024): 264–79. https://doi.org/10.58442/3041-1858-2024-30(59)-264-279.

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The article analyzes the latest scientific research on the use of benchmarking as a tool in the process of implementing a positive image of territorial communities. The concept of benchmarking, its tools and methods of application in the image strategy of territorial communities are defined. Attention is focused on the possibilities of using benchmarking as an analytical tool capable of identifying best practices and creating competitive advantages when building an image strategy of territorial communities. The possibility of using benchmarking as opposed to strategic planning is revealed, the

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Muñoz, Elkin, Alexandra López-Martínez, and Yunier Sarmiento-Ramírez. "Metropolización y turismo en ciudades intermedias. Análisis de la competitividad territorial del turismo en Bello, Colombia." Revista Urbano 25, no. 45 (2022): 42–53. http://dx.doi.org/10.22320/07183607.2022.25.45.04.

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Intermediate cities inside a Metropolitan Area are often subject to the role entrusted for the general operation of the metropolitan system built around the central city. This limits a possible independent development process that turns them into competitive territories. In this regard, the purpose of this article is to analyze the influence of metropolitan processes on the behavior of tourism in the Municipality of Bello, Colombia, for the consolidation of its territorial competitiveness. A mixed-method was used, with techniques such as surveys, cartography, and territorial routes. It is conc

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Кайдашова, А. К., and Е. Ю. Сизганова. "Experience in developing image campaigns to promote tourist cities." Экономика и предпринимательство, no. 1(138) (April 15, 2022): 789–92. http://dx.doi.org/10.34925/eip.2022.138.1.156.

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В статье актуализируются вопросы управления имиджем и репутацией территорий как факторов социально-экономического развития муниципальных образований. Авторы статьи делятся опытом разработки имиджевых кампаний по продвижению туристских городов, приобретенному в результате межвузовского взаимодействия. Приобретенный опыт позволил определить преимущества сотрудничества и сформулировать рекомендации для органов местного самоуправления в вопросах продвижения территорий. The article actualizes the issues of image and reputation management of territories as factors of socio-economic development of mu

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Napalkova, Irina G., and Ksenia V. Kurochkina. "THE REGION IMAGE: Specifics, Basic Elements and Technologies of Formation." Economic History, no. 4 (December 29, 2018): 414–29. http://dx.doi.org/10.15507/2409-630x.043.014.201804.414-429.

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Introduction. The efficiency of functioning of market processes is defined both by partnership and by the interregional competition in modern Russia. Strengthening of responsibility of regions for results of regional economic growth stimulates the aspiration to be allocated among similar, to strengthen and expand positions in the market, to create high-cost idea of the positioned territory induces regional authorities to pay special attention to formation and advance of the region image as a real administrative resource. Owing to the fact that the image is the result of purposeful information

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Rohozian, Yuliia, Daria Zablodska, and Pavlo Liashenko. "Theoretical and methodical dominants evaluation for positioning results of territorial communities in the East of Ukraine." Economics. Ecology. Socium 5, no. 1 (2021): 56–65. http://dx.doi.org/10.31520/2616-7107/2021.5.1-6.

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Introduction. The issues of increasing the local territories competitiveness in recent years have gained great importance, given the dynamics of trends in the economic ties localization. For Ukrainian territorial communities, especially suffering from the consequences of hostilities in the east of the country, an important task is to form their positive and attractive image by using such a marketing tool as the territory positioning. This process bases on the identification of unique economic, social and environmental characteristics that can create the foundation for the formation of a positi

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Kis, Mária. "Településfejlesztés, image vizsgálatok." Jelenkori Társadalmi és Gazdasági Folyamatok 2, no. 1 (2007): 76–84. http://dx.doi.org/10.14232/jtgf.2007.1.76-84.

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Produce of strategy of the territorial development precedences execution of some examinations whereby it comes to light that the judgement, different attitude of area of settlement. "We know the opinions and demands" - this declaration is frequent from management of settlements, because it isn't necessary thorough examinations. The expensive an time-consuming research confirmed the facts in many cases, while there indicated the motives and causes, possibilities of interventions and there Eire description from problems, opinions exactly and multilaterally.

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Didkovska, Vlada, and Yelina Falko. "Successful territorial brand formation (on the example of Singapore)." VUZF Review 5, no. 4 (2020): 3–8. http://dx.doi.org/10.38188/2534-9228.20.4.01.

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This article is devoted to the issue of forming a successful brand of territories (on the example of Singapore). The key aspects of territorial branding are considered and the factors influencing this process are analyzed. The authors analyze the successful experience of Singapore as the country with the most influential brand in the world, and describe the key decisions, led to this. Aspects of the formed image of Singapore in the international arena, based on the international rankings of leading organizations, are highlighted. Attention must be paid to close term relationship between the na

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Chekalenko, Liudmyla. "National Branding: International Experience." Diplomatic Ukraine, no. XX (2019): 686–97. http://dx.doi.org/10.37837/2707-7683-2019-44.

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The article deals with the experience of foreign countries in the formation and promotion of national branding policy. According to the author, in order to strengthen Ukraine’s position in the world, it is necessary to begin with developing and enhancing the level of bilateral cooperation. Particular attention should be attached to such a mechanism of interaction as the dissemination of information and improvement of a state’s image. The author draws attention to the fact that a crucial component of creating the image of a state is territorial branding aimed at promoting and popularizing speci

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Toro, Oscar Salvador. "Indigenous response to state colonization in southern Chile." Tensões Mundiais 16, no. 31 (2020): 97–119. http://dx.doi.org/10.33956/tensoesmundiais.v16i31.2758.

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The invasion of indigenous territories by national states in the 19th century produced a forced social and physical re-accommodation of Pehuenche groups, inhabitants of the southern Andes. In a context of cultural homogenisation policies and justifying the territorial appropriation, the 19th century written sources shaped a stereotyped image of Pehuenche. I go beyond the stereotypes by comparing historical and ethnographic information, recognising how Pehuenche responded to and shaped changes

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Grynevych, L. V., N. V. Bielikova, and M. L. Bekker. "Scientific Aspects of the Regional Development Goal Setting as a Component of Territorial Branding." Business Inform 1, no. 516 (2021): 327–33. http://dx.doi.org/10.32983/2222-4459-2021-1-327-333.

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The article is concerned with substantiating the most important features of development of the system of goals of territorial branding in the context of socio-economic development of territories. The features of territorial branding are researched, which, along with the use of classical branding instrumentarium, uses specific tools and methods, which is due to the peculiarities of its object - the territories of the country. The main components of the territory brand are generalized according to the international ratings WorldBank Ethics Indices, UNDP Human Development Index, CAF World Giving

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Kuźniar, Wiesława, and Wiesław Szopiński. "RESIDENT SAFETY AS AN ELEMENT OF TERRITORIAL UNIT’S IMAGE." Przegląd Nauk o Obronności, no. 4 (October 10, 2017): 49–60. http://dx.doi.org/10.5604/01.3001.0013.0083.

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Chukurna, Оlena, and Dmytro Nikolaiev. "Marketing strategy of territorial branding in the context of sustainable development." VUZF Review 6, no. 1 (2021): 65–78. http://dx.doi.org/10.38188/2534-9228.21.6.07.

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The article considers aspects of formation of marketing strategy of territory branding, yak the basis of strategic development. Attention is paid to the components of the strategy of sustainable development and its interaction with the elements of the territorial product and its influence on the image of the territory. A strategic analysis of the territory was carried out on the example of Odessa, which made it possible to form priorities for the strategic development of the territory. A marketing study was conducted by residents of Odessa regarding their attitude to the existing image of the

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Mendonça, Bartolomeu Rodrigues, Cíndia Brustolin, and Elio de Jesus Pantoja Alves. "Projetos de desenvolvimento e territórios tradicionais no Maranhão, Brasil: ameaças e processos de resistências." Revista Pós Ciências Sociais 16, no. 32 (2020): 93. http://dx.doi.org/10.18764/2236-9473.v16n32p93-116.

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Neste artigo, exploramos dimensões da colonialidade de poder expressas nos processos de dominação engendrados na instalação de estruturas logísticas para o escoamento de mercadorias para exportação – como o minério de ferro e produtos do agronegócio – que atravessam o estado do Maranhão rumo aos mercados internacionais. Desde a década de 1950, começaram a ser implantadas rodovias federais, estradas de ferro e portos na região, relacionadas às políticas desenvolvimentistas dos governos brasileiros. Essas obras foram executadas sobre espaços territoriais que abrigam uma diversidade de povos e co

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Singh, Laishram Avinash. "Image Contrast Enhancement Using Artificial Hummingbird Algorithm." International Journal for Research in Applied Science and Engineering Technology 12, no. 8 (2024): 315–28. http://dx.doi.org/10.22214/ijraset.2024.63922.

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Abstract: Image enhancement plays an important role in medical imaging, satellite image processing, and computer vision. These fields require high-quality images to improve the visibility of details, which is essential for accurate analysis and interpretation. Contrast adjustment, histogram equalization, and gamma correction are the traditional image enhancement techniques that are widely used. However, these methods often fall short, particularly when applied uniformly across diverse images, as they may not always yield the best results. We provide a unique picture enhancing method based on t

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Mouhib, Houyam, Kaoutar El Aida, and Abdelfattah Lahiala. "Territorial branding as a vector of identity and a lever for tourist attractiveness: the case of Larache." Cadernos de Educação Tecnologia e Sociedade 17, se4 (2024): 108–35. https://doi.org/10.14571/brajets.v17.nse4.108-135.

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Faced with increased competition between tourist destinations, territories are feeling more than ever the need to revolutionize their practices. Nowadays, we are witnessing a growing use of territorial brands, a relatively recent concept whose first initiatives date back to the 1970s. In Morocco, territorial branding is still in its early stages, with the first brand being created in 2011 as part of a strategy launched by the Moroccan National Tourist Office to reposition Morocco on the international tourist scene. This study focuses on the city of Larache to explore the relationship between t

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Gukalova, I. V. "TERRITORY’S IMAGE AS A FACTOR OF THE QUALITY OF LIFE." Odesa National University Herald. Geography and Geology 19, no. 3(22) (2015): 115–24. http://dx.doi.org/10.18524/2303-9914.2014.3(22).40355.

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The article describes aspects of the incorporation of certain ideas of territorial marketing, including the territorial image, as a factor of spatial development and forming of quality of life. It is argued that the majority of regions in Ukraine are characterized by weakly expressed image that reduce their social and investment attractiveness. The article discusses the characteristics of the “usefulness” of the territory, which are different for different “customers”.The importance of informational positioning of regions and the factors affecting the territory’s image and its main functional

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Kesrarat, Darun, and Vorapoj Patanavijit. "Noise resistance territorial intensity-based optical flow using inverse confidential technique on bilateral function." Bulletin of Electrical Engineering and Informatics 10, no. 6 (2021): 3240–48. http://dx.doi.org/10.11591/eei.v10i6.3243.

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This paper presents the use of the inverse confidential technique on bilateral function with the territorial intensity-based optical flow to prove the effectiveness in noise resistance environment. In general, the image’s motion vector is coded by the technique called optical flow where the sequences of the image are used to determine the motion vector. But, the accuracy rate of the motion vector is reduced when the source of image sequences is interfered by noises. This work proved that the inverse confidential technique on bilateral function can increase the percentage of accuracy in the mot

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ZAITSEVA, LARISA. "IMAGE OF THE REPUBLIC OF MORDOVIA IN THE MEDIA VOLGA FEDERAL DISTRICT (BASED ON CONTENT ANALYSIS OF NEWS PUBLICATIONS)." Sociopolitical sciences 10, no. 4 (2020): 44–52. http://dx.doi.org/10.33693/2223-0092-2020-10-4-44-52.

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The territorial image is formed both purposefully by the subjects of image-making, and spontaneously-based on the influence of information content published in various media. The purpose of the research is to analyze the image of the Republic of Mordovia in the information space of the Volga Federal district. The image of the territory formed by external target audiences by means of news materials is studied using the method of case study and content analysis of publications: “Volga news”, “Federal Press” news of the PFD, “Pravda PFD”. The authors conclude that modern reality is perceived thro

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Dunets, A. N., N. V. Bitter, O. S. Akimov, and A. V. Kotelnikova. "Place image as a driver for the development of the Denisov Cave territorial tourist complex." Service and Tourism: Current Challenges 16, no. 3 (2022): 125–36. https://doi.org/10.5281/zenodo.7425654.

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The authors present the results of studies related to the tourism development in the area adjacent to the Denisova Cave cultural monument based on ideas about the formation of the place image. The authors use an integrated approach to study how tourist area image impact on tourism development. The image of territorial tourist complex can be a driver in the case when most of its components are attractive for tourists and investors. A matrix of the ratio of the factors of the place image and the elements of the territorial tourist complex has been compiled using the Denisova Cave as an example.

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CHAKIR, Kamal, and MOUTAOUKIL Abdelkader EL. "Contribution to measuring the economic value of an urban space: implementation on Agadir city actors." African scientific journal Vol 3, N° 10 (2022): 019. https://doi.org/10.5281/zenodo.6340987.

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<strong>Résumé</strong> Ce papier s’inscrit dans le cadre d’une recherche en économie des territoires, en quête de contribuer dans l’étude des mesures de la valorisation économique d’un espace urbain ainsi que d’amorcer les particularités pratiques sous-tendant la ville d’Agadir. S’inscrivant dans une posture épistémologique post-positiviste et d’une approche abductive, la recherche s’appuie sur une démarche méthodologique mixte. La première renvoie à

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Natalia, Tanshina. "The Image of Russia in the Historical Memory of the West: Constants and Metamorphoses of Perception." Almanac “Essays on Conservatism” 2, no. 2024 (2024): 42–58. http://dx.doi.org/10.24030/24092517-2024-0-2-42-58.

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Based on the analysis of a wide range of sources, the article examines the image of Russia formed in the historical politics and historical memory of the conditional “West”. The author concludes that the image of Russia is a clear example of the management of the historical past and the use of social technologies to create «convenient past» that allows to explain the «required present» and shape the expected future, as well as justify specifi c political objectives, territorial changes and, in general, economic, political and territorial expansion of the West. Accordingly, history management b

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Pino, Giovanni, Gianluigi Guido, and Alessandro M. Peluso. "Perceived images and vocations of local territorial systems: implications for place branding strategies." Journal of Product & Brand Management 24, no. 3 (2015): 287–302. http://dx.doi.org/10.1108/jpbm-03-2014-0528.

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Purpose – This paper aims to assess the extent to which the perceived images and personalities of places mirror their prevalent production orientations, or “vocations”. It also investigates the factors that shape the expectations and desires of residents, tourists, local firms and export markets, as well as these users’ overall place experience. Design/methodology/approach – In all, 600 questionnaires containing both closed-ended and open-ended questions were administered in four local territorial systems (LTSs) of a Southern Italian province. Data were analyzed by using both quantitative and

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Plotnikova, Marina A., and Elena P. Khlebnikova. "STUDY OF METHODS FOR IDENTIFYING TERRITORIAL CHANGES BY MULTI-TIME SATELLITE IMAGES." Interexpo GEO-Siberia 6, no. 2 (2020): 48–58. http://dx.doi.org/10.33764/2618-981x-2020-6-2-48-58.

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The article is devoted to the analysis of the efficiency of automated methods for distinguishing various types of objects on the earth's surface, which are both natural and rapidly occurring processes (fires, floods), as well as anthropogenic factors (construction, deforestation) in the synthesis of multi-time satellite images in ERDAS IMAGINE. Various methods were used to process synthesized multi-time images. Experiments to detect changes involved the use of the principal component method (in this case, components with less correlation were analyzed, which contain more information about chan

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Boguslavska, Svitlana, Larisa Samoilenko, and Julia Katana. "TERRITORIAL BRANDING TOOLS IN THE PUBLIC ADMINISTRATION SYSTEM: THEORETICAL AND PRACTICAL ASPECTS." Economic scope, no. 195 (December 15, 2024): 159–64. https://doi.org/10.30838/ep.195.159-164.

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This study addresses the significant role of territorial branding as a strategic tool in public administration, particularly in the context of increasing globalization and regional competition. As regions strive to distinguish themselves on the global stage, the establishment of unique territorial brands emerges as a means to enhance economic growth, social development, and the overall quality of life for local populations. The paper discusses the necessity of territorial branding in fostering a positive regional image, bolstering regional identity, and attracting investments while promoting t

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Chelak, Elena Anatol'evna, Kseniya Rinatovna Russu, Natal'ya Vladimirovna Filimonova, and Liana Fanzilovna Valieva. "Linguocognitive modeling of the image of Khanty-Mansi Autonomous Okrug–Yugra (based on the data of federal mass media)." Litera, no. 10 (October 2021): 156–68. http://dx.doi.org/10.25136/2409-8698.2021.10.36557.

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This article is dedicated to the problem of linguocognitive modeling of image of the region in the context of modern globalization processes and territorial identification among other constituent entities of the Russian Federation. The data of federal mass media published over the period from January 1, 2015 to January 31, 2021 served as the material for this research. The relevance of this article is defined by the interest of modern science in the problems of structural organization, substantive characterization, and typological specification of the image of separate territorial entities. Th

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ЯКУШЕВСЬКА, Оксана. "ЗАЛУЧЕННЯ ІНВЕСТОРІВ У ТЕРИТОРІАЛЬНОМУ МАРКЕТИНГУ". Herald of Khmelnytskyi National University. Economic sciences 324, № 6 (2024): 251–55. http://dx.doi.org/10.31891/2307-5740-2023-324-6-42.

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In the conditions of economic instability caused by the spread of the COVID-19 pandemic and military actions by the russian federation on our territory, local government authorities feel the impact of the "belt-tightening" strategy implemented by the central government. Faced with their own financial difficulties, the center reduces transfers, which were previously the main source of funds for supporting infrastructure and overall urban development. Therefore, territorial bodies aspiring to development must actively work on creating a positive image of their territory to diversify sources of c

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