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Relevant bibliographies by topics / Territory branding resources

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Academic literature on the topic 'Territory branding resources'

Author: Grafiati

Published: 7 June 2025

Last updated: 2 August 2025

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Journal articles on the topic "Territory branding resources"

1

Bystrova, Tatiana Y., Maria V. Pevnaya, and Svetlana N. Kostina. "Potential of Youth in Territory Branding." Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture 28, no. 4 (2022): 116–30. http://dx.doi.org/10.15826/izv1.2022.28.4.070.

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Understanding branding as endowing the territory with additional value senses, the authors determine the motives and potential of youth participation in this sociocultural process. A survey of young people conducted in the cities of Poland, Romania, Armenia, Russia and a series of case studies in these countries allows us to determine the resource of young people from different countries in city branding. The case about the volunteers of the Ural Night of Music confirms the authors’ hypothesis that the value bases of this activity, adequately identified by specialists, can influence the compl

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Shcheglova, A. S. "Development of Place Branding, Its Features." Humanities and Social Sciences. Bulletin of the Financial University 13, no. 6 (2024): 108–12. http://dx.doi.org/10.26794/2226-7867-2023-13-6-108-112.

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Currently, the problem of studying and developing place branding is acute. It helps the territory become attractive in the eyes of investors, tourists, and entrepreneurs, which helps to increase local budget, develop the territory’s infrastructure and in general push the standard of living up. The practice of place branding is constantly changing and improving; there is no single recipe for its development, which gives a reason to a profound and more extensive study of it. The fragmentation of approaches to place branding as a process does not make it possible to come to a single definition. A

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Borodych, Larysa, Andrii Koniuk, Oleksandr Savchenko, and Pavlo Vasyliev. "Features of Poltava Region Sustainable Recreational System Development in the Territory Branding Context." International Journal of Engineering & Technology 7, no. 4.8 (2018): 603–7. http://dx.doi.org/10.14419/ijet.v7i4.8.27314.

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The analysis of territory branding factors that is the driving force for the development of the recreational and health-improving system of the Poltava region is carried out. It was concluded that the urban construction concept is the initial impulse of the territorial branding strategy. The approaches used by the regions to create their brand strategy are analyzed. As a result of the analysis of the structure of urban planning, to identify common factors that affect both the design of urban development objects and the design of the brand territory. It is concluded that the urban construction

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АБДУЛЛИНА, Э. И., Г. Р. ТУХБАТУЛЛИНА, and З. И. КАРАМУЛЛИНА. "TERRITORY BRANDING: THE ESSENCE AND FEATURES OF DEVELOPMENT IN RUSSIA." Экономика и предпринимательство, no. 12(149) (May 21, 2023): 391–94. http://dx.doi.org/10.34925/eip.2022.149.12.075.

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В данной статье рассматривается актуальность продвижения бренда территории. Изучены всевозможные способы привлечения ресурсов для продвижения бренда. Описаны проблемы и способы решения данной отрасли, которая требует дальнейшего и регулярного изучения. Характеризуются перспективы дальнейшего развития бренда территории. This article discusses the relevance of promoting the brand of the territory. All sorts of ways to attract resources to promote the brand have been studied. The problems and ways to solve this industry, which requires further and regular study, are described. The prospects for f

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MIRKUSHINA, Liya, Sergey DIANOV, Viktor CHEGODAEV, and Aleksandr BOVKUN. "Cultural centrism as a factor of sustainable development of Ural settlements in the XXI century." Sustainable Development of Mountain Territories 15, no. 2 (2023): 398–407. http://dx.doi.org/10.21177/1998-4502-2023-15-2-398-407.

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Introduction. The works devoted to the theme of the sustainable development of the Ural settlements show that the primary source of the culture-centrism of rural everyday practices is the forms of people's cultural activities that have historically developed in the Russian countryside. The cultural resources of the territory and the cultural activity of the population are recognized as important components of settlement systems. But they do not create a quick economic effect, so they play a secondary role. However, the development of territorial branding is an important factor in the sustainab

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Sych, V. A., V. V. Yavorska, K. V. Kolomiyets, and O. V. Hryhoriev. "TERRITORIAL BRANDING AS A FACTOR OF SOCIO-ECONOMIC DEVELOPMENT OF THE REGION." Odesa National University Herald. Geography and Geology 26, no. 2(39) (2022): 135–46. http://dx.doi.org/10.18524/2303-9914.2021.2(39).246200.

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The article deals with the issues of territorial branding as a tool for the strategic development of cities and regions. In the context of global globalization processes there is a rigid competition between territories for resources: human, financial flows, tourist flows. Understanding this issue by territorial communities, authorities in Ukraine led to the development and approval of marketing strategies of individual Ukrainian cities. The creation and widespread distribution of Ukrainian territorial brands will enable domestic cities, both large and small, rural areas and regions, followed b

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DEN, Valeria G. "Gastrotourism in the aspect of territorial marketing of the region (Primorsky krai)." Service plus 18, no. 4 (2024): 13–21. https://doi.org/10.5281/zenodo.14912325.

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With the emergence of tourism as a mass phenomenon, interest in the culture of other peoples and its individual components, in particular, in the culture of food, is activated. Features associated with food are part of the cultural identity of ethnic groups inhabiting certain territories, as well as a reflection of their everyday culture. At the same time, regions, in the conditions of active competition for consumers and the development of information technologies, form an image in the minds of audiences significant to them (tourists) and use culinary brands. Promotion of gastronomy is an imp

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Ivolga, Anna, and Irina Shakhramanyan. "BRANDING AS A TOOL FOR THE DEVELOPMENT OF RURAL TOURISM IN THE STAVROPOL TERRITORY." Research of Economic and Financial Problems, no. 2 (December 29, 2021): 1–11. http://dx.doi.org/10.31279/2782-6414-2021-2-1-1-11.

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The Stavropol Territory has the potential for the development of rural tourism. Rural tourism offers a unique solution that will provide jobs, consistently high incomes of the population and preserve the nature of the region intact. An analysis of the state of rural development in the Stavropol Territory showed that the region has enormous resources for rural tourism, but they are used with a low degree of efficiency. The study was completed by making proposals for the formation of the region's brand through the realization of recreational potential and the development of rural tourism. The ar

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Yevdokymova, Nina, and Dariya Kotenok. "Consideration of analytics of city brand modeling in the context of post-war development of Ukrainian territories." Technology audit and production reserves 3, no. 4(71) (2023): 32–36. http://dx.doi.org/10.15587/2706-5448.2023.283496.

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The object of the article is the formation of marketing priorities for the successful development of a domestic city. The subject of the article is analytical tools for modeling the city brand. The article analyzes the current problems of branding territories in the context of intensified competition for resources and factors of production in postwar Ukraine. The authors consider the city's brand to be a kind of unique resource that will play an important role in the competition of territories. That is why, in the process of post-war development of domestic cities, the strategic vision of whic

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Borodych, Larysa, Oleksandr Savchenko, and Pavlo Vasyliev. "Recreational and Touristic Activity, Forming Poltava Region in the Territory Branding Context." International Journal of Engineering & Technology 7, no. 3.2 (2018): 580. http://dx.doi.org/10.14419/ijet.v7i3.2.14593.

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The analysis of factors of branding of territories that is the driving force for the development of the recreational and tourist system of the Poltava region is carried out. The approaches used by the regions to create their brand strategy are analyzed. Regardless of the specific objectives, successful brand strategy strategies of territories characterized by a common partner approach have been researched. As a result of the analysis of the structure of urban planning, to identify common factors that affect both the design of urban development objects and the design of the brand territory. It

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Book chapters on the topic "Territory branding resources"

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Minasyan, Larisa A., Vladimir A. Borodai, Olga V. Dudkina, Ludmila N. Kazmina, and Victor A. Bakhtin. "Territory Branding Identification Resources." In Business 4.0 as a Subject of the Digital Economy. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-90324-4_184.

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Tarasova, Krystyna, and Kateryna Semenova. "ANALYSIS OF THE INFORMATION COMPONENT OF MARKETING TERRITORIAL STRATEGIES." In Priority areas for development of scientific research: domestic and foreign experience. Publishing House “Baltija Publishing”, 2021. http://dx.doi.org/10.30525/978-9934-26-049-0-12.

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The purpose of the article is to analyze the effectiveness of the information component for popularizing the territory brand. In modern conditions, the mobility of people and capital has reached such a level that a well-thought-out branding of the territory allows it to actively compete for resources, investment, skilled labor, partners, and so on. Therefore, the territories need to have their own identity and actively promote it. The importance of creating and promoting a brand is confirmed by both international brand ratings and the results of the development of territories after the impleme

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Lukinović, Mario, and Larisa Jovanović. "BIRDWATCHING AS A NEW RESOURCE FOR SERBIAN ECO-TOURISM DEVELOPMENT." In 5th International Thematic Monograph: Modern Management Tools and Economy of Tourism Sector in Present Era. Association of Economists and Managers of the Balkans; Faculty of Tourism and Hospitality, Ohrid, North Macedonia, 2020. http://dx.doi.org/10.31410/tmt.2020.271.

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The topic of this paper is the branding of the tourist offer of birdwatching in Belgrade. Although it brings significant income to the world, birdwatching in Serbia is still not adequately recognized and there is no developed offer of programs for bird watchers. Serbia has no access to the sea and must rely on eco-tourism, primarily spa and rural tourism. Unlike other types of tourism, birdwatching does not require significant investments in infrastructure. It is practiced by nature lovers of all ages and develops in all areas where birds can be observed, from backyards, parks to hard-to-reach

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Conference papers on the topic "Territory branding resources"

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Ivolga, Anna, and Irina Shakhramanian. "TERRITORIAL BRANDING AS AN INSTRUMENT FOR THE DEVELOPMENT OF RURAL TOURISM (ON THE EXAMPLE OF THE STAVROPOL REGION)." In Tourism International Scientific Conference Vrnjačka Banja - TISC. FACULTY OF HOTEL MANAGEMENT AND TOURISM IN VRNJAČKA BANJA UNIVERSITY OF KRAGUJEVAC, 2022. http://dx.doi.org/10.52370/tisc22131ai.

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Stavropol Region has the potential for the development of rural tourism. Rural tourism offers a unique solution that will provide jobs, consistently high incomes of the population and preserve the nature of the region intact. An analysis of the state of rural development in the Stavropol Territory showed that the region has enormous resources for rural tourism, but they are used with a low degree of efficiency. The study was completed by making proposals for the formation of the region's brand through the realization of recreational potential and the development of rural tourism. The article j

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2

Бандорина, К. В. "ARTISTIC IMAGES AND SYMBOLS OF ARCTIC TERRITORIES AS A NEW TOURIST LOCATION. EXPERIENCE OF CREATING A SERIES OF TAPES FOR THE SETTLEMENT OF NIKEL BY THE ARTIST MARIA SHARUKHA." In Образ, знак и символ сувенира. Crossref, 2025. https://doi.org/10.54874/9785605245704.2024.10.01.

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Развитие российского туризма сегодня связано как с ревитализацией имеющихся локаций на территории страны, так и с введением в данную систему новых туристических объектов. К разработке по формированию брендинга туристических территорий, их айдентики применяются междисциплинарные методики, привлекаются специалисты различных профессиональных ресурсов, в том числе и эксперты в области архитектуры, дизайна и искусства. Перед художниками и дизайнерами, работающими с поиском идентичности туристических локаций, сегодня стоят задачи как научно-исследовательского, так и творческого характера: создание х

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