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Journal articles on the topic 'Territory branding resources'

Author: Grafiati
Published: 7 June 2025
Last updated: 2 August 2025

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1

Bystrova, Tatiana Y., Maria V. Pevnaya, and Svetlana N. Kostina. "Potential of Youth in Territory Branding." Izvestia Ural Federal University Journal Series 1. Issues in Education, Science and Culture 28, no. 4 (2022): 116–30. http://dx.doi.org/10.15826/izv1.2022.28.4.070.

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Understanding branding as endowing the territory with additional value senses, the authors determine the motives and potential of youth participation in this socio­cultural process. A survey of young people conducted in the cities of Poland, Romania, Armenia, Russia and a series of case studies in these countries allows us to determine the resource of young people from different countries in city branding. The case about the volunteers of the Ural Night of Music confirms the authors’ hypothesis that the value bases of this activity, adequately identified by specialists, can influence the compl
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Shcheglova, A. S. "Development of Place Branding, Its Features." Humanities and Social Sciences. Bulletin of the Financial University 13, no. 6 (2024): 108–12. http://dx.doi.org/10.26794/2226-7867-2023-13-6-108-112.

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Currently, the problem of studying and developing place branding is acute. It helps the territory become attractive in the eyes of investors, tourists, and entrepreneurs, which helps to increase local budget, develop the territory’s infrastructure and in general push the standard of living up. The practice of place branding is constantly changing and improving; there is no single recipe for its development, which gives a reason to a profound and more extensive study of it. The fragmentation of approaches to place branding as a process does not make it possible to come to a single definition. A
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Borodych, Larysa, Andrii Koniuk, Oleksandr Savchenko, and Pavlo Vasyliev. "Features of Poltava Region Sustainable Recreational System Development in the Territory Branding Context." International Journal of Engineering & Technology 7, no. 4.8 (2018): 603–7. http://dx.doi.org/10.14419/ijet.v7i4.8.27314.

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The analysis of territory branding factors that is the driving force for the development of the recreational and health-improving system of the Poltava region is carried out. It was concluded that the urban construction concept is the initial impulse of the territorial branding strategy. The approaches used by the regions to create their brand strategy are analyzed. As a result of the analysis of the structure of urban planning, to identify common factors that affect both the design of urban development objects and the design of the brand territory. It is concluded that the urban construction
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АБДУЛЛИНА, Э. И., Г. Р. ТУХБАТУЛЛИНА, and З. И. КАРАМУЛЛИНА. "TERRITORY BRANDING: THE ESSENCE AND FEATURES OF DEVELOPMENT IN RUSSIA." Экономика и предпринимательство, no. 12(149) (May 21, 2023): 391–94. http://dx.doi.org/10.34925/eip.2022.149.12.075.

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В данной статье рассматривается актуальность продвижения бренда территории. Изучены всевозможные способы привлечения ресурсов для продвижения бренда. Описаны проблемы и способы решения данной отрасли, которая требует дальнейшего и регулярного изучения. Характеризуются перспективы дальнейшего развития бренда территории. This article discusses the relevance of promoting the brand of the territory. All sorts of ways to attract resources to promote the brand have been studied. The problems and ways to solve this industry, which requires further and regular study, are described. The prospects for f
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MIRKUSHINA, Liya, Sergey DIANOV, Viktor CHEGODAEV, and Aleksandr BOVKUN. "Cultural centrism as a factor of sustainable development of Ural settlements in the XXI century." Sustainable Development of Mountain Territories 15, no. 2 (2023): 398–407. http://dx.doi.org/10.21177/1998-4502-2023-15-2-398-407.

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Introduction. The works devoted to the theme of the sustainable development of the Ural settlements show that the primary source of the culture-centrism of rural everyday practices is the forms of people's cultural activities that have historically developed in the Russian countryside. The cultural resources of the territory and the cultural activity of the population are recognized as important components of settlement systems. But they do not create a quick economic effect, so they play a secondary role. However, the development of territorial branding is an important factor in the sustainab
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Sych, V. A., V. V. Yavorska, K. V. Kolomiyets, and O. V. Hryhoriev. "TERRITORIAL BRANDING AS A FACTOR OF SOCIO-ECONOMIC DEVELOPMENT OF THE REGION." Odesa National University Herald. Geography and Geology 26, no. 2(39) (2022): 135–46. http://dx.doi.org/10.18524/2303-9914.2021.2(39).246200.

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The article deals with the issues of territorial branding as a tool for the strategic development of cities and regions. In the context of global globalization processes there is a rigid competition between territories for resources: human, financial flows, tourist flows. Understanding this issue by territorial communities, authorities in Ukraine led to the development and approval of marketing strategies of individual Ukrainian cities. The creation and widespread distribution of Ukrainian territorial brands will enable domestic cities, both large and small, rural areas and regions, followed b
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DEN, Valeria G. "Gastrotourism in the aspect of territorial marketing of the region (Primorsky krai)." Service plus 18, no. 4 (2024): 13–21. https://doi.org/10.5281/zenodo.14912325.

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With the emergence of tourism as a mass phenomenon, interest in the culture of other peoples and its individual components, in particular, in the culture of food, is activated. Features associated with food are part of the cultural identity of ethnic groups inhabiting certain territories, as well as a reflection of their everyday culture. At the same time, regions, in the conditions of active competition for consumers and the development of information technologies, form an image in the minds of audiences significant to them (tourists) and use culinary brands. Promotion of gastronomy is an imp
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Ivolga, Anna, and Irina Shakhramanyan. "BRANDING AS A TOOL FOR THE DEVELOPMENT OF RURAL TOURISM IN THE STAVROPOL TERRITORY." Research of Economic and Financial Problems, no. 2 (December 29, 2021): 1–11. http://dx.doi.org/10.31279/2782-6414-2021-2-1-1-11.

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The Stavropol Territory has the potential for the development of rural tourism. Rural tourism offers a unique solution that will provide jobs, consistently high incomes of the population and preserve the nature of the region intact. An analysis of the state of rural development in the Stavropol Territory showed that the region has enormous resources for rural tourism, but they are used with a low degree of efficiency. The study was completed by making proposals for the formation of the region's brand through the realization of recreational potential and the development of rural tourism. The ar
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Yevdokymova, Nina, and Dariya Kotenok. "Consideration of analytics of city brand modeling in the context of post-war development of Ukrainian territories." Technology audit and production reserves 3, no. 4(71) (2023): 32–36. http://dx.doi.org/10.15587/2706-5448.2023.283496.

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The object of the article is the formation of marketing priorities for the successful development of a domestic city. The subject of the article is analytical tools for modeling the city brand. The article analyzes the current problems of branding territories in the context of intensified competition for resources and factors of production in postwar Ukraine. The authors consider the city's brand to be a kind of unique resource that will play an important role in the competition of territories. That is why, in the process of post-war development of domestic cities, the strategic vision of whic
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10

Borodych, Larysa, Oleksandr Savchenko, and Pavlo Vasyliev. "Recreational and Touristic Activity, Forming Poltava Region in the Territory Branding Context." International Journal of Engineering & Technology 7, no. 3.2 (2018): 580. http://dx.doi.org/10.14419/ijet.v7i3.2.14593.

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The analysis of factors of branding of territories that is the driving force for the development of the recreational and tourist system of the Poltava region is carried out. The approaches used by the regions to create their brand strategy are analyzed. Regardless of the specific objectives, successful brand strategy strategies of territories characterized by a common partner approach have been researched. As a result of the analysis of the structure of urban planning, to identify common factors that affect both the design of urban development objects and the design of the brand territory. It
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Тельманова, А. С., and О. Ю. Крысанова. "The basics of image formation and the advantages of territory branding (on the example of the Promyshlennovskij District of Kemerovo Region-Kuzbass)." Экономика и предпринимательство, no. 2(127) (April 11, 2021): 389–94. http://dx.doi.org/10.34925/eip.2021.127.2.075.

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В статье рассмотрены предпосылки и перспективы создания бренда Промышленновского муниципального округа, Кемеровской области-Кузбасса. На основе методик брендирования территории определена значимость эффективного использования имеющейся ресурсной базы муниципального округа. Результаты исследования показали ведущую роль культурно-досуговых учреждений и туристско-рекреационных ресурсов округа в формировании положительного имиджа территории для создания привлекательных инвестиционных условий и внедрения инновационных технологий в экономической и социальной сфере. The article discusses the prerequi
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12

Макаров, Павел. "Managing regional branding of the federal subjects of Russia basing on the intellectual capital concept." Public Administration Issues, no. 2 (June 15, 2017): 201–20. https://doi.org/10.17323/1999-5431-2017-0-2-201-220.

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The article deals with the branding issues of federal subjects of Russia. The regional branding is in the active phase of development but the lack of a methodological framework restrains overcoming existing difficulties. The problems of regional branding could be treated as the problem of forming regional development tools in the transition to the knowledge economy.The aim of the paper is the development of methodological framework of regional branding on basis of the concept of intellectual capital. For this purpose the following problems have been solved. First, is justified the interpretati
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Zavetskas, Kristina V., and Marina V. Minina. "Formation and Promotion of the Territory Brand as an Instrument of Its Development on the Example of the Arkhangelsk Oblast." Arctic and North, no. 59 (June 2, 2025): 190–213. https://doi.org/10.37482/issn2221-2698.2025.59.190.

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Territorial development is aimed at identifying and actively using resources, opportunities, and socio-economic potential to improve the quality of life of the population, increase attractiveness among investors, tourists, and representatives of economically active social groups. The complexity of territorial development is that it is necessary to take into account a large number of external factors, such as the political and economic situation in the country and the world, socio-demographic processes, the spread of modern information technologies, and much more. It is impossible to ignore the
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14

Bodrova, Olga A. "“Great views of lake, mountain and town”. On the naming and territorial branding." Transactions of the Kоla Science Centre. Series: Natural Sciences and Humanities 2, no. 4/2023 (2024): 52–60. http://dx.doi.org/10.37614/2949-1185.2023.2.4.004.

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The article investigates the specifics of naming of collective and private accommodation facilities located in the towns Apatity and Kirovsk, Murmansk region. The paper gives a working classification of the accommodation facilities and analyzes their names based on some semantic characteristics. The author draws conclusions about the dominance of the natural-geographical component in the structure of the tourist image of the region. However, this does not always conform to official positioning of Murmansk oblast as a region with rich history and culture and to the idea that the latter are just
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15

Loguntsova, Irina V., and Alexandra S. Zaytseva. "Branding of Russian Cities: Practice Review of Russian Federation Regional “Capitals”." Public Administration. E-journal (Russia), no. 103, 2024 (April 30, 2024): 164–76. http://dx.doi.org/10.55959/msu2070-1381-103-2024-164-176.

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The use of marketing tools in state and municipal management, one of which is geo-branding, is becoming an increasingly common practice. Many cities in our country strive to create their own unique geo-brands based on their competitive advantages in order to promote their own values and interests in the highly competitive “territory market”, as well as attract the necessary resources, including tourists, investors, residents, etc., depending on the tasks set. The city’s geo-branding strategy is aimed not only at external, but also at internal audiences (the population, local businesses, author
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16

Nieizviestna O. V., Koch Yu. L., and Ilienkov M. S. "THE COMMUNITY'S BRAND TERRITORY: FINANCIAL ASPECT (EXAMPLES OF THE TERRITORIAL COMMUNITY OF THE CITY OF KRYVYI RIH)." TRADE AND MARKET OF UKRAINE, no. 1(53) (2023) (2023): 108–25. http://dx.doi.org/10.33274/2079-4762-2023-53-1-108-125.

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Objective. The purpose of the study is to analyze the financial aspect of ensuring the formation and development of the brand of the territorial community, as an effective means of ensuring its economic and social development. Methods. In the preparation of the article, general and special methods of scientific research of economic processes were used, in particular systematization, comparison - in the study of economic processes, phenomena and objects, in particular in the direction of finding sources and mechanisms of financing community development; grouping, detailing - for researching com
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17

Шипицин, Антон, and Anton Shipitsin. "Urban sculpture and cultural code of Volgograd in the context of branding the territory." Universities for Tourism and Service Association Bulletin 10, no. 4 (2016): 89–97. http://dx.doi.org/10.12737/23656.

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The sculpture and monuments of Volgograd are discussed in the article as cultural and symbolic objects expressing the local identity and the defining image of the city, and also as resources for branding areas. Field studies and analysis of publications in print and electronic media showed that in the period from 2006 to 2016. in Volgograd, it was installed about 50 different sculptural forms and art objects – sculptures, memorials, monuments, small architectural forms. The author carried out a content analysis of the sculptural text and made the classification of monuments installed over the
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18

Albeshchenko, Oleksii. "Development of a Regional Tourism Brand on the Example of the Nikolaev City Territorial Community." Modern Economics 39, no. 1 (2023): 6–10. http://dx.doi.org/10.31521/modecon.v39(2023)-01.

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Introduction. As the business market develops, the presence or absence of a “brand” in the customer's environment becomes an important factor in creating customer preferences. A trademark implies the use of a certain philosophy of the implementation of this "brand" using a set of marketing communications that direct information to the target group of consumers in accordance with their expectations. The brand symbolizes the stability of the characteristics and properties of the tourist service, the level of customer service. A brand is an obligation of a tourist enterprise to provide the consum
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Carlos Granda Tandazo. "La “Marca Ciudad” y su comunicación como vector de desarrollo." Revista de Ciencias Empresariales │Universidad Blas Pascal, no. 6 (2021) (December 13, 2021): 40–52. http://dx.doi.org/10.37767/2468-9785(2021)004.

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Este trabajo de investigación parte de la premisa de que los territorios urbanos tienen una identidad cultural subyacente y distintiva; que cuenta además con ciertas potencialidades y recursos que pueden generarle posibilidades concretas de desarrollo. Parte de la certeza de que un territorio no puede reinventarse de cero, como sí podría hacerlo un producto/servicio si es que cuenta con recursos suficientes. Los territorios responden a una identidad en constante evolución, dotada de plasticidad adaptativa que se conforma de acuerdo a la acción de sus ciudadanos, la historia que los define, el
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AKBULAEV, Nurkhodzha. "Funding Research Certification Programs in the Sphere of Tourism on the Example of Developed and Developing Countries." Journal of Environmental Management and Tourism 13, no. 1 (2022): 232. http://dx.doi.org/10.14505/jemt.v13.1(57).21.

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Tourism is a dynamically developing branch of the national economy of both developed and developing countries, which, accordingly, have the necessary potential of recreational resources. The purpose of standardization in the field of tourist services is to increase the level of safety of a tourist product or a separate tourist service, to ensure the declared level of quality, as well as to protect the interests of consumers of tourist services from unfair competition in the market. Compliance of tourist services sold to the consumer with the requirements of legislative and regulatory documents
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Glebova, Irina Z. "FORMATION OF A SCIENTIFIC AND METHODOLOGICAL APPROACH TO INFLUENCING CONSUMER PREFERENCES TO ENSURE THE ADOPTION OF MARKETING STRATEGIES TO PROMOTE THE BRAND OF THE TERRITORY." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 12/23, no. 153 (2024): 119–24. https://doi.org/10.36871/ek.up.p.r.2024.12.23.016.

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The author of the study hypothesized that the presence of narrative in video ads has a significant positive correlation with ratings of brand product preferences. It should be noted that the branding of a territory significantly affects the formation and development of the territory’s economy as a whole, improves the quality of territorial development, increases the inflow of resources and capital formation, occupies new niches in the market of goods and services, expands the spheres of economic influence and boundaries of interaction with stakeholders, and stabilizes economic development thro
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Bieloborodova, Mariia. "Approaches to assessing the tourist and recreational attractiveness of a territory on the example of the Dnipropetrovsk area." ЕКОНОМІКА І РЕГІОН Науковий вісник, no. 3(90) (September 15, 2023): 6–14. http://dx.doi.org/10.26906/eir.2023.3(90).3021.

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There are significant differences between sectoral zoning and planning schemes for recreation and tourism development areas in Ukraine. The principles established in the implementation of sectoral recreation and tourism zoning are not always consistent with the normative legal acts regulating the spatial planning system. The available results of scientific and applied research testify to the significant recreational and tourist potential of our country, which is formed by all available natural, historical, cultural and socio-economic resources. The formation of recreational, tourist, resort an
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Napalkova, Irina G., and Ksenia V. Kurochkina. "THE REGION IMAGE: Specifics, Basic Elements and Technologies of Formation." Economic History, no. 4 (December 29, 2018): 414–29. http://dx.doi.org/10.15507/2409-630x.043.014.201804.414-429.

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Introduction. The efficiency of functioning of market processes is defined both by partnership and by the interregional competition in modern Russia. Strengthening of responsibility of regions for results of regional economic growth stimulates the aspiration to be allocated among similar, to strengthen and expand positions in the market, to create high-cost idea of the positioned territory induces regional authorities to pay special attention to formation and advance of the region image as a real administrative resource. Owing to the fact that the image is the result of purposeful information
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Придатько, Елла. "МАРКЕТИНГ ТЕРИТОРІЙ В СИСТЕМІ УПРАВЛІННЯ СОЦІАЛЬНО-ЕКОНОМІЧНИМ РОЗВИТКОМ ГРОМАДИ". Economical 1, № 1(22) (2020): 81–89. http://dx.doi.org/10.31474/1680-0044-2020-1(22)-81-89.

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Purpose. Research of the concept of marketing of territories and the features of the use of marketing tools and technologies by local governments in the field of social and economic development of territorial community in modern economic conditions. Method. The analysis of theoretical foundations and practical use of marketing of territories in activity of territorial communities is based on methods of theoretical generalization, grouping and concretization. Results. Attention is payed to the introduction and the use of marketing of territories in the activities of territorial communities, and
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Novoselskaya, Vera V. "TOURISM AND CULTURE AS FACTORS OF REGIONAL DEVELOPMENT: PROBLEMS OF INTERCONNECTION." Vestnik Tomskogo gosudarstvennogo universiteta. Kul'turologiya i iskusstvovedenie, no. 39 (2020): 261–72. http://dx.doi.org/10.17223/22220836/39/24.

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In the context of the postindustrial economy, the development of the territory is increasingly associated with two keys of territorial resources of the present – culture and tourism. Tourism is a massive sociocultural and socioeconomic phenomenon and one of advanced economic sectors, yielding rather substantial incomes, which are central to the resource for social and economic deve-lopment, ensuring social stability and mutual understanding of people. In this article, the author identi-fies the essential features of tourism and its sociocultural aspects. By way of the fundamental condition of
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Shevchenko, Irina O., та Tatiana V. Beletskaya. "Symbolic Capital of a Place as a Constellation of Social Meanings (The Сase of the Кaliningrad Region)". Sotsiologicheskie issledovaniya, № 10 (10 грудня 2024): 116–28. https://doi.org/10.31857/s0132162524100108.

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The article reveals the possibilities of applying P. Bourdieu’s symbolic capital concept to the analysis of places and territory. The initial foundations of the concept are analyzed in the context of his double structuring theory of social reality. Objective characteristics and resources of the territory are classified as first-order structuring, and associated assessments and perceptions are classified as second-order structuring. Based on the proposition that the approaches of social agents vary depending on their inherent habitus, it is concluded that it is more productive to view symbolic
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Sidorov, Nikolay N. "Representation of Regional Brand and Image in the Messages from the Head of the Republic of Mordovia (1996–2024)." Ogarev-online 13, no. 2 (2025): 151–62. https://doi.org/10.15507/2311-2468.013.202502.151-162.

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Introduction. After the country's transition from a socialist to a market development model, Russian regions found themselves amid fierce competition for federal resources, outward investment, human resources potential. Therefore, an integral part of the activities of regional administrations has become the creation of an attractive image of the territory, the formation of its new strengths. The purpose of the study is to identify the directions, structure and results of the managerial work of the executive power of Mordovia to create its image and branding, reflected in the main political doc
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GLYBOVETS, Victoria, and Bohdan BASNIN. "TOURISM DEVELOPMENT IN THE CITY OF VOLODYMYR: SOCIO-GEOGRAPHIC ASSESSMENT." Ekonomichna ta Sotsialna Geografiya, no. 87 (2022): 44–60. http://dx.doi.org/10.17721/2413-7154/2022.87.44-60.

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This article is devoted to the socio-geographic assessment of the problems and prospects of tourism development in the city of Volodymyr. The choice of the case study city is due to the active processes of forming the brand of the city of Volodymyr, which have been observed in recent years, as well as its border economic and geographical location. The authors characterized the infrastructure of tourism as a factor in the development of the city territory, as well as considered modern approaches to the formation of the tourist attraction of the city territory. The article describes the methodic
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Rogach, Olga V., and Elena V. Frolova. "Tourism development prospects in municipalities of the Russian Federation in the eyes of people." Ars Administrandi (Искусство управления) 14, no. 1 (2022): 106–21. http://dx.doi.org/10.17072/2218-9173-2022-1-106-121.

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Introduction: the financial constraints of local budgets stimulate the local authorities to search for new opportunities in promoting the tourist attractiveness of the territories. The need to involve local communities into the management practices of tourism develop- ment raises the importance of the study into motivation and assessments of the residents and their readiness to interact with authorities in the sphere of tourism. Objectives: to determine the prospects for tourism development in the Russian Federation municipalities based on the analysis of the population opinions and assessment
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Berestova, E. M., T. I. Okonnikova, and L. V. Akatieva. "Marketing tools for promoting gastronomic brands in tourism." Service and Tourism: Current Challenges 16, no. 3 (2022): 100–112. https://doi.org/10.5281/zenodo.7425112.

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The development of domestic and inbound tourism is a strategic-significant for the Udmurt Republic. In frameworks of work on territorial branding formation of positive tourist image is a tool of the state management of tourism in the Republic, allowing to ensure its competitiveness as a tourist destination. The starting point in the work on the formation of the image is an assessment of its current status among target audiences, identifying the potential for further development and constraints. This article provides the results of a sociological study carried out with the aim of assessment of
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Olga A. Kusraeva, Olga A. ч. "Nation brand: A systems approach to the creation and management." Journal of New Economy 25, no. 2 (2024): 27–44. http://dx.doi.org/10.29141/2658-5081-2024-25-2-2.

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A nation brand impacts on a country’s economic development, stimulating or, contrarily, limiting people and organisations’ readiness to invest various resources within a particular jurisdiction. Simultaneously, a nation brand originates in all activities of organisations operating in the country’s territory. The paper aims to develop theoretical foundations of the nation brand management as a system. The methodological basis of the study is the concept of nation branding and the systems approach. A set of general scientific methods of analysis, synthesis, systematisation and generalisation are
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Victor, Chegodaev, and Bazarieva Liliya. "Historical and Cultural Potential of Rural Settlements of Urban Type in Implementing the Geocultural Branding Strategy." TECHNOLOGOS, no. 4 (2022): 51–65. http://dx.doi.org/10.15593/perm.kipf/2022.4.05.

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The article is devoted to the study of the rich historical and cultural heritage of large rural settlements of the Perm Territory, which had the status of urban-type settlements in the Soviet era. These settlements include Bolshaya Sosnova starting its history in the 16th century. In the 20th century, its population took an active part in mobilization campaigns to fight for literacy, create collective farms and state farms, take up residential construction jobs, and increase labor productivity in the agricultural sector. Bolshaya Sosnova had a developed agricultural sector, which made it possi
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Timoshenko, Diana S. "Arctic Agenda of SPIEF 2023 — Digital, Economic, Environmental, and Socio-Cultural Aspects." Arctic and North, no. 55 (June 6, 2024): 208–26. http://dx.doi.org/10.37482/issn2221-2698.2024.55.208.

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The article summarizes the results of the 26th St. Petersburg International Economic Forum (SPIEF-2023), which took place in St. Petersburg from June 14 to 17, 2022. V. P. Zhuravel, Head of the Centre for Arctic Studies of the Institute of Europe RAS, is a permanent member of the Forum. In 2023, he attended the meetings of all 15 events of the “Arctic: Territory of Dialogue” program. The article deals with issues that were widely discussed at SPIEF-2023, related to the prospects and opportunities for international cooperation, social, economic and investment development of the Arctic regions,
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Dianov, Sergey A., Yulia V. Dianova, and Aleksandr V. Smirnov. "From creative action to creative industries: the role of brand projects in managing the region’s cultural policy." Oeconomia et Jus, no. 1 (March 26, 2025): 42–53. https://doi.org/10.47026/2499-9636-2025-1-42-53.

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The relevance of the study is due to the high social significance of discussing the problem of expanding the cultural field in the regions of Russia as a space for choosing life strategies in the context of the development of the creative economy. The results of the implementation of pilot brand projects in the field of culture require a comprehensive analysis. The purpose of the study is to analyze the conceptual content and practical results of the implementation of brand projects that update the cultural resources of the territories and influence the pace of development of the project manag
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Alexander Y., Evseev, and Erofeeva Irina V. "The Media Image of the North Caucasus in the Chechen Republic Mass Media as an Instrument of National Identification." Humanitarian Vector 15, no. 5 (2020): 116–25. http://dx.doi.org/10.21209/1996-7853-2020-15-5-116-125.

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The topicality of the research is caused by the totality of the modern media influence on an image of a particular territory in mass conscience. The article characterizes the system of the Chechen media as an information platform for promoting the image of the North Caucasus, and offers its image projection in the media of the Republic, taking into account the mental characteristics of the inhabitants of the region. The article aims at revealing communicative possibilities for modeling the Northern Caucasus image by the media resources of the Chechen Republic in the system of successful territ
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Афанасьев, Олег, Oleg Afanasiev, Александра Афанасьева, and Aleksandra Afanaseva. "The functional significance and place of tourist legends in creating attractive destination properties." Universities for Tourism and Service Association Bulletin 9, no. 1 (2015): 52–59. http://dx.doi.org/10.12737/7943.

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The paper proposes the concept of substantiation for the notion of "tourist legend" and describes its place in the modern tourist and sightseeing industry. Tourist legends are important intangible resources, attracting tourists even in those cities where "nothing to see and nothing to show". Tourist legends are an integral part of the tourist areas in terms of branding, attracting tourists and creating a positive tourist image for individual cities and entire countries. Despite the long tradition of using tourist legends in recreational areas, in theory this sub
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Shkurov, Ye. "SOCIETAL DIMENSION OF THE CULTURAL AND CREATIVE LIFE OF THE CITY: MASS-COMMUNICATION AND MARKETING-COMMUNICATION ASPECTS." National Technical University of Ukraine Journal. Political science. Sociology. Law, no. 1(65) (June 12, 2025): 69–77. https://doi.org/10.20535/2308-5053.2025.1(65).332559.

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within the framework of reflexive modernity, culture and creativity serve as driving forces behind urban transformation, fostering sustainable development, social integration, and the formation of innovative potential. The integration of cultural and creative resources into strategic urban planning is of particular significance during periods of crisis, when the urgent task of restoring infrastructure coincides with the need to advance the socio-economic sphere by taking into account historical memory, diverse cultural traditions, and the demands of the contemporary knowledge economy. The mass
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Kulakova, Svitlana, Oksana Zhytnyk, Anna Nesterenko, and Nataliya Romanovska. "Competitiveness as the main factor of enterprise development in modern conditions." Економіка і регіон/ Economics and region, no. 4(91) (December 12, 2023): 146–52. https://doi.org/10.26906/eir.2023.4(91).3205.

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Today it is more important than ever for a company to be a leader. By occupying a leading position in the market, an organization has access to the best resources, has more possible ways of development and, consequently, receives greater rewards compared to its competitors. However, it is worth understanding that market leadership also involves increased responsibility towards consumers and partners, as well as increasing risks that may arise during economic activity. A leading company does not appear out of nowhere; it earns its reputation in the competitive conditions that are an essential c
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A., Klishchevskaya, and Klishchevsky S. "DEVELOPMENT AND IMPLEMENTATION OF A BRAND PROJECT OF A TOURIST DESTINATION IN PRISIVASHSHYA." Scientific Bulletin of Kherson State University. Series Economic Sciences, no. 45 (March 30, 2022): 57–62. http://dx.doi.org/10.32999/ksu2307-8030/2022-45-7.

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The article is devoted to the problems of finding and substantiating new ways of using the potential of land re-sources of territorial communities of Southern Ukraine, consolidation of factors that determine the development of places outside urban areas and are areas of agricultural production and rural development. The issues of arranging destinations and territories attractive for visitors due to the availability of tourist resources and increasing their competitiveness are becoming especially important. The publication reveals the issue of creating and implementing a brand of the territory
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Zhang, Mohua, and Dwight Merunka. "The Use of Territory of Origin as a Branding Tool." Global Business and Organizational Excellence 34, no. 1 (2014): 32–40. http://dx.doi.org/10.1002/joe.21582.

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Kostiuchkov, Serhii. "Peculiarities of university brand formation in the context of political branding of the front-line territory (on the example of the city of Kherson)." International Scientific Journal of Universities and Leadership, no. 17 (June 30, 2024): 41–50. http://dx.doi.org/10.31874/2520-6702-2024-17-41-50.

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The article substantiates the relevance of the formation and development of the university brand in the context of political branding of the front-line territory, using the example of the city of Kherson, in the conditions of the Russian-Ukrainian war. The role of brands is studied, the creation and promotion of which are urgent tasks for scientists of various fields, as well as for practitioners, since it is brands that are designed to ensure a high level of competitiveness of goods and services in modern markets, in particular - educational services. It has been established that a brand is a
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Torres Zamudio, Marleny, Yolanda González Castro, and Omaira Manzano Durán. "Methodological elements to design a city branding with the use of grounded theory." Cuadernos de Gestión 21, no. 1 (2021): 125–34. http://dx.doi.org/10.5295/cdg.191093mt.

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City branding was established as an endogenous development strategy – the need to build the city’s own identity. This identity is reached through the study of the history, culture, economy, trajectory, products and potential development as well as the design of symbolic structures to attract investors and tourists and to create specific demands. The participation of a government entity is expected for these purposes thus encouraging those contributions from academic areas, entrepreneurs, cultural representatives including those community traditions. On the other hand, this participation should
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Shiro, Maria. "Economic Potential of the Volgograd Region Branding." Vestnik Volgogradskogo gosudarstvennogo universiteta. Ekonomika, no. 2 (July 2021): 76–84. http://dx.doi.org/10.15688/ek.jvolsu.2021.2.6.

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Every year more attention is paid to improving the competitiveness of territories. In the context of the changes in 2020, caused by the COVID-19 pandemic and related restrictions, the leadership of most countries faced the need to strengthen the work to create a positive image of the territories not only in the minds of foreign consumers (investors and tourists), but also directly among the population of these regions. For the Russian reality, this approach is relatively new, which is due to the lack of scientific justification for the effectiveness of such a mechanism. To date, the practical
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Franzo, Paolo. "Prosperity Fashion." Fashion Highlight, SI1 (July 14, 2025): 22–24. https://doi.org/10.36253/fh-3560.

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The fashion system has been questioning for years how to decrease its negative impact on the environment and people, trying to improve individual elements: from natural, organic or recycled materials to zero-waste design methodologies, from slower production processes to socially responsible actions, from development of local supply chains to inclusive communication campaigns, from blockchain traceability of products to more reliable trend forecasts through artificial intelligence, from social engagement to large scale regulation. Thanks to the contribution of researchers, practitioners, and a
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Chornobut, O. "БРЕНДИНГ У СИСТЕМІ МАРКЕТИНГОВИХ КОМУНІКАЦІЙ (НА ПРИКЛАДІ ТЕРИТОРІАЛЬНИХ ГРОМАД ЗАПОРІЗЬКОЇ ОБЛАСТІ)". State and Regions. Series: Social Communications, № 2(54) (10 липня 2023): 118. http://dx.doi.org/10.32840/cpu2219-8741/2023.2(54).14.

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<p><strong><em>Research objective.</em></strong><em> The scientific inquiry involves the analysis of the use of branding as a component of the complex of marketing communications of territorial communities in Zaporizhzhia, with the aim of determining its role in forming the communities’ image and effectively promoting their potential, in clarifying and generalizing the specifics of «territory brand» in the practice of community functioning, taking into account the functions and peculiarities of the branding object.</em></p><p><strong>
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Mugloo, Bilal Ahmad. "The Military Reforms and Achievements of Alauddin Khilji." Journal of Corporate Finance Management and Banking System, no. 22 (March 23, 2022): 29–38. http://dx.doi.org/10.55529/jcfmbs.22.29.38.

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Alauddin Khilji, the ruler of the Delhi Sultanate in medieval India, faced numerous military challenges during his reign. These challenges included defending against Mongol invasions, suppressing internal rebellions, expanding the boundaries of the Sultanate, and overcoming logistical obstacles. To address these challenges, Khilji implemented significant military reforms, such as establishing a standing army, implementing strict disciplinary measures, introducing the branding system for horses, and constructing strategic forts. These reforms played a crucial role in consolidating his power, ex
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47

Bilal Ahmad Mugloo. "THE MILITARY REFORMS AND ACHIEVEMENTS OF ALAUDDIN KHILJI." International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) 2, no. 7 (2023): 219–28. http://dx.doi.org/10.54443/ijset.v2i7.176.

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Alauddin Khilji, the ruler of the Delhi Sultanate in medieval India, faced numerous military challenges during his reign. These challenges included defending against Mongol invasions, suppressing internal rebellions, expanding the boundaries of the Sultanate, and overcoming logistical obstacles. To address these challenges, Khilji implemented significant military reforms, such as establishing a standing army, implementing strict disciplinary measures, introducing the branding system for horses, and constructing strategic forts. These reforms played a crucial role in consolidating his power, ex
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48

Maikhrovych, Yuri. "The Phenomenon of Regional Branding in The Cultural and Artistic Environment of Western Ukraine." Часопис Національної музичної академії України ім.П.І.Чайковського, no. 3-4(52-53) (December 14, 2021): 119–32. http://dx.doi.org/10.31318/2414-052x.3-4(52-53).2021.251813.

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The role of branding on the example of urban and regional public events of some cities of Eastern Galicia, as well as the involvement of these processes in the formation of the attractiveness of individual places in the field of tourism is considered. The content of the concept of "territory brand" for the specification of the selected phenomenon in further scientific research is substantiated. The works of famous sociologists, marketers and urbanists in the formation of the image of the territory due to the individual attributes are analyzed. The main attributes of cultural services in the ma
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TIMAKOVA, ROZA T., and SVETLANA G. PYANKOVA. "INDUSTRIAL TOURISM AS A TOOL FOR SUSTAINABLE DEVELOPMENT OF THE URAL MACROREGION." Scientific Works of the Free Economic Society of Russia 236, no. 4 (2022): 329–44. http://dx.doi.org/10.38197/2072-2060-2022-236-4-329-344.

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The issues of the development of industrial tourism in the territory of the Ural macroregion have a historical basis. It was in the Urals that a complex of the country’s largest heavy engineering, metallurgical, defense, energy and food enterprises was formed. Currently, the innovative development of industrial enterprises and the preserved historical objects of industrial heritage are a point of attraction for business tourists and travelers from all over the world and from different parts of our country to the region. The branding of the region, determined by the industrial potential, is a k
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Медяник, Адриана, and Adriana Medyanik. "The application of tools of marketing management in the process of regional recreation systems development." Service & Tourism: Current Challenges 9, no. 3 (2015): 18–24. http://dx.doi.org/10.12737/12878.

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A requirement for sustainable development of regional social systems is the application of marketing management, which presumes activities related to the planning, organization, coordination, monitoring and promotion of measures to formation demand for the products of the region.
 
 Transformation processes, taking place recently in the socio-economic sphere of all post-Soviet countries, to a large extent touched the recreational complex in the whole and in specific regions. Considering the significant role played by recreational complex in the national economy, its value for economi
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