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Books on the topic 'Text advertising'

Author: Grafiati

Published: 28 May 2022

Last updated: 30 July 2025

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1

Totten, John C. Analyzing sales promotion: Text and cases. Commerce Communications, 1987.

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2

British Columbia. Ministry of Municipal Affairs. A Guide to text preparation for community investment brochures. Ministry of Municipal Affairs, 1986.

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3

Schierl, Thomas. Text und Bild in der Werbung: Bedingungen, Wirkungen und Anwendungen bei Anzeigen und Plakaten. Herbert von Halem, 2001.

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4

Totten, John C. Analyzing sales promotion: Text & cases : how to profit from the new power of promotion marketing. 2nd ed. Dartnell Corp., 1994.

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5

Panteleev, Andrey, and Anastasija Inos. Advertising language: Graphics. Grammar. Pragmatics. Second edition. 2nd ed. Publishing Center RIOR, 2024. http://dx.doi.org/10.29039/02126-2.

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The monograph is devoted to the study of the specifics of the functioning of multilevel elements of language in the texts of modern Russian advertising. The advertising discourse in this book is considered as a complex indirect speech act. The modern advertising text is characterized by the active use of circumstantial determinants — deverbatives, elliptical, definitely personal and nominative one-member sentences. A striking feature of the modern advertising text is the graphic and orthographic foreign language, the contamination of Cyrillic and Latin elements, which contributes to the realiz

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6

Balsliemke, Petra. "Da sieht die Welt schon anders aus": Phraseologismen in der Anzeigenwerbung : Modifikation und Funktion in Text-Bild-Beziehungen. Schneider Verlag Hohengehren, 2001.

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7

H, Lucas George, and Luck David Johnston, eds. Strategic marketing management: Text and cases. College Division, South-Western Pub.Co., 1994.

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8

Panteleev, Andrey, and Anastasija Inos. The Language of Advertising: Graphic, Grammar and Pragmatic Aspects. Publishing Center RIOR, 2021. http://dx.doi.org/10.29039/02043-2.

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This monograph deals with the problem of functioning peculiarities of graphic expressive means and grammar means in the language of modern Russian advertising. This research work treats the advertising discourse as a composite indirect speech act. Active use of adverbial modifiers of manner — deverbatives, elliptical and indefinite personal one-member sentences is characteristic of modern advertising texts. A most distinguishing feature of a modern advertising text is a mixture of Cyrillic and Latin fonts that contributes to the manifestation of an expressive potential of the application. &#x0

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9

Fährmann, Rosemarie. Die historische Entwicklung der Werbesprache: Eine empirische Untersuchung von Text- und Bildwerbung im Zeitraum vom Ende des 19. Jahrhunderts bis zum Ende des 20. Jahrhunderts. P. Lang, 2006.

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10

Marie, Parkinson L., ed. Law for advertising, broadcasting, journalism, and public relations: A comprehensive text for students and practitioners. LAWRENCE ERLBAUM ASSOCIATES, PUBLISHERS, 2006.

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11

Fehse, Beatrix. Metaphern in Text-Bild-Gefügen: Sprachliche und kognitive Metaphorik, visuelle Metaphorik, Zeitmetaphern in der Anzeigenwerbung und der Gegenwartskunst. Universitätsverlag Rhein-Ruhr, 2017.

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12

Klyuchevskaya, Irina, Ol'ga Semikova, and Igor' Zheleznov. Advertising and PR activities of a hotel company. INFRA-M Academic Publishing LLC., 2023. http://dx.doi.org/10.12737/1852505.

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The textbook examines the content and specifics of the advertising and PR activities of a hotel enterprise related to the peculiarities of the development of the market of hotel services and hotel products, analyzes advertising and PR tools and strategies aimed at ensuring the successful positioning of a hotel enterprise in the market. The issues of the organization of advertising and PR activities of hotels are highlighted, the issues of the use of channels for the distribution of advertising appeals and PR materials, the use of Internet technologies in advertising, the principles of creating

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13

Torresi, Ira. Translating Promotional and Advertising Texts. Routledge, 2020. http://dx.doi.org/10.4324/9781003131595.

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14

Dertouzos, James N. The effects of military advertising: Evidence from the advertising mix test. Rand Corp., 1989.

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15

Jagetsberger, Petra. Werbung als literarischer Gegenstand: Untersuchungen ausgewählter literarischer Texte. Shaker Verlag, 1998.

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16

Ruge, Hans-Dieter. Die Messung bildhafter Konsumerlebnisse: Entwicklung und Test einer neuen Messmethode. Physica-Verlag, 1988.

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17

Loktevich, Ekaterina. Modern Russian Original Rock poetry: transformation of the Subjective paradigm. INFRA-M Academic Publishing LLC., 2024. http://dx.doi.org/10.12737/2100004.

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For the first time in Russian literary studies, the monograph examines the transformation of the subjective organization of a lyrical text based on the material of modern Russian rock poetry. Verification of scientific observations is carried out not only in the focus of literary theory and history, but also with the involvement of analytical techniques and techniques of journalism, advertising discourse and other marketing communications. For scientists, humanities, as well as a wide range of readers who are not indifferent to Russian rock culture.

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18

Vanhonacker, Wilfried R. Testing the Koyck scheme of sales response to advertising: An aggregation-independent autocorrelation test. INSEAD, 1990.

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19

Zanferrari, Cristina Momberger. O estrangeirismo no texto publicitário: Efeitos de sentido. Universidade de Passo Fundo. UPF, 2006.

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20

Daniela, Zítková. Komunikační přístup ke zdvořilosti a jeho aplikace na reklamní texty. Nakladatelství Bor, 2008.

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21

Baruffaldi, Vanda Bartalini. O enunciatário refletido no espelho: Um estudo semiótico do texto publicitário. Humanitas, 2009.

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22

Murphy, Dennis. Generic copy test of food health claims in advertising: A joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission. The Commission, 1998.

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23

Murphy, Dennis. Generic copy test of food health claims in advertising: A joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission. The Commission, 1998.

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24

Murphy, Dennis. Generic copy test of food health claims in advertising: A joint staff report of the Bureaus of Economics and Consumer Protection, Federal Trade Commission. The Commission, 1998.

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25

Britain, Great. Medicines: The Medicines (Exemptions from Licences and Animal Test Certificates) (Amendment) Order 1991. HMSO, 1991.

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26

Nadyeina, Tatyana, Lyubov Goncharova, Oskar Goykhman, and Mariya Koshlyakova. Business communication in the service: documentary, speech, branding, and advertising technologies. INFRA-M Academic Publishing LLC., 2017. http://dx.doi.org/10.12737/24602.

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Comprehensive study guide includes the basic content of a number of disciplines of the professional cycle, necessary for development of skills of referencing, annotating and composing business texts with the aim of providing intellectual services in the course of internal administration and promotion of the organization in the process of external communication. Meets the requirements of Federal state educational standard of higher education of the last generation. Designed for bachelors and masters in training areas "Service", "Advertising and public relations"; may be used when tr

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27

García, María Gabriela Villar. El constructo social de la identidad colectiva mexicana representada a través del texto publicitario: Caso: la familia de clase media, 1950-1960. Universidad Autónoma del Estado de México, Facultad de Arquitectura y Diseño, 2020.

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28

Wouk, H. Aurora dawn, or, The true history of Andrew Reale: Containing a faithful account of the great riot, together with the complete texts of Michael Wilde's oration and Father Stanfield's sermon. Little, Brown, 1992.

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29

Chunawalla, S. A. Advertising ; An Introductory Text. Himalaya Publishing House, 2004.

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30

Principles of Advertising: A Text Book. Creative Media Partners, LLC, 2022.

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31

Tipper, Harry. Principles of Advertising: A Text Book. Creative Media Partners, LLC, 2018.

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32

Principles of Advertising: A Text Book. Creative Media Partners, LLC, 2022.

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33

Tipper, Harry. The Principles of Advertising: A Text Book. Franklin Classics, 2018.

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34

Pereira, Marcio Hemerique. Other Sides of Advertising Text and Context. GRIN Verlag GmbH, 2013.

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35

The Principles of Advertising: A Text Book. Franklin Classics, 2018.

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36

Collister, Simon, and Sarah Roberts-Bowman. Visual Public Relations: Strategic Communication Beyond Text. Taylor & Francis Group, 2018.

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37

Collister, Simon, and Sarah Roberts-Bowman. Visual Public Relations: Strategic Communication Beyond Text. Taylor & Francis Group, 2018.

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38

Collister, Simon, and Sarah Roberts-Bowman. Visual Public Relations: Strategic Communication Beyond Text. Taylor & Francis Group, 2018.

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39

Visual Public Relations: Strategic Communication Beyond Text. Taylor & Francis Group, 2018.

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40

Lynch, Richard L. Advertising Services: Career Competencies in Marketing Series, Text-Workbook. Glencoe/McGraw-Hill, 1989.

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41

Bischof, Jonathan Michael. Interpretable and Scalable Bayesian Models for Advertising and Text. 2014.

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42

Sheehan, Kim Bartel, and Larry D. Kelley. Advertising Management in a Digital Environment: Text and Cases. Taylor & Francis Group, 2021.

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43

Lynch, Richard L. Advertising Services: Career Competencies in Marketing Series, Text-Workbook. 2nd ed. Glencoe/McGraw-Hill, 1989.

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44

Sheehan, Kim Bartel, and Larry D. Kelley. Advertising Management in a Digital Environment: Text and Cases. Taylor & Francis Group, 2021.

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45

Advertising Management in a Digital Environment: Text and Cases. Taylor & Francis Group, 2021.

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46

Beaizak, Mohamed. Bild und Text in der Anzeigenwerbung: Eine Kontrastiv-Interkulturelle Studie Anhand Von Deutschen und Arabischen Werbeanzeigen. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2012.

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47

Beaizak, Mohamed. Bild und Text in der Anzeigenwerbung: Eine Kontrastiv-Interkulturelle Studie Anhand Von Deutschen und Arabischen Werbeanzeigen. Lang GmbH, Internationaler Verlag der Wissenschaften, Peter, 2012.

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48

Lucas, George H. Strategic Marketing Management: Text and Cases. Thomson South-Western, 1993.

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49

Das Gebot der Trennung von Werbung und redaktionellem Text in periodischen Druckerzeugnissen unter Berücksichtigung der Klagebefugnis und Aktivlegitimation von Wettbewerbsverbänden nach [Paragraphen] 13 Absatz 2 Nummer 2 des Gesetzes gegen den unlauteren Wettbewerb. P. Lang, 2001.

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50

Parkinson, Michael G., and L. Marie Parkinson. Law for Advertising, Broadcasting, Journalism, and Public Relations: A Comprehensive Text for Students and Practitioners. Taylor & Francis Group, 2015.

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