Academic literature on the topic 'Textbook publishing'

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Journal articles on the topic "Textbook publishing"

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Sewall, Gilbert T. "Textbook Publishing." Phi Delta Kappan 86, no. 7 (2005): 498–502. http://dx.doi.org/10.1177/003172170508600706.

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SUAREZ, JACINTO E. "College Textbook Publishing." Science Communication 16, no. 1 (1994): 58–89. http://dx.doi.org/10.1177/0164025994016001004.

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Carbaugh, Bob. "College Textbook Publishing." American Economist 61, no. 2 (2016): 191–203. http://dx.doi.org/10.1177/0569434516652035.

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Rusek, Martin, Karel Vojíř, and Šárka Šubová. "Lower-Secondary School Chemistry Textbooks’ Didactic Equipment." Chemistry-Didactics-Ecology-Metrology 25, no. 1-2 (2020): 69–77. http://dx.doi.org/10.2478/cdem-2020-0004.

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Abstract Textbooks’ fundamental influence on teaching is caused not only by their subject matter, but also by their didactic elaboration. Textbooks’ individual functions are fulfilled through incorporated structural elements. Their pool is referred to as the didactic equipment of the textbook and represents qualities of the textbook through the options it gives to its users. The presented overview of lower-secondary chemistry textbooks’ didactic equipment included 7 series of currently available textbooks. Results of the analysis serve not only as a possible guide for chemistry teachers’ textbook selection, but they also provide insight into the current state to authors of textbooks and other didactic materials. Chemistry textbooks for lower-secondary schools achieve relatively high didactic equipment (75-92 %). The best equipped are the series of textbooks published after the current state curriculum introduction (by publishing houses Fraus and Nova Skola). Surprisingly, however, the most recently published textbooks by the Taktik publishing house showed the lowest didactic equipment.
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Sefer, Jasmina, Emilija Lazarevic, and Jelena Stevanovic. "Textbook language: Incentive or obstacle." Zbornik Instituta za pedagoska istrazivanja 40, no. 2 (2008): 347–68. http://dx.doi.org/10.2298/zipi0802347s.

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The criticism of the current language in school textbooks indicates the gravity of this problem in our environment and the need to solve it. The first step in approaching this problem is studying the reception of primary school textbooks. In the first part of the paper we discuss all primary school textbooks from the fifth to the eighth grade with regard to the frequency of textbook usage and the perception of the difficulty of textbook language. In the second part of the paper there is an additional analysis of history, geography, biology, physics and chemistry textbooks from the fifth to the eighth grade with regard to the reasons for which pupils find them difficult. This preliminary research comprised in total 120 pupils from an urban school, thirty from each fifth to eighth grade. We analyzed the textbooks of the Institute for Textbook Publishing and Teaching Aids, which are used most frequently in our educational practice, and hence can represent the general situation of the problem. Bearing in mind the limited size of the sample of pupils, the results are used only as an illustration and should encourage new studies on a more extensive sample. Textbook language is often difficult since it is mostly insufficiently comprehensible, longwinded and with many data. In natural sciences, physics and chemistry, pupils give up studying from the textbook. The textbooks in narrative subjects lead the way with respect to their usage, among which everybody finds history textbooks most difficult. Geography and biology textbooks were evaluated differently, depending on the grade and success of the pupils declaring themselves. The results present a guideline to the current and new writers of our textbooks, critics and publishing houses.
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Zhenchenko, Maryna. "Specificity of editorial and publishing training electronic textbooks for the New Ukrainian School." Integrated communications 25242644 (2019): 42–46. http://dx.doi.org/10.28925/2524-2644.2019.7.6.

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The article is based on the analysis of ten electronic textbooks for the first grade of the New Ukrainian Schools. It was put to the competition by the publishers and presented in the electronic library of the Institute for the Modernization of the Content of Education (four textbooks «I am exploring the world», three textbooks in art, two electronic and one electronic textbook, textbook «Ukrainian Language. ABC Book. Parts 1 and 2») two models of the editorial and publishing preparation of projects of multimedia interactive electronic textbooks are defined and described. The first is «outsourcing model» which means involvement a technology company or multimedia publishing house in the creating of electronic textbooks. The second is «standalone model» which means independent creation of multimedia electronic textbooks by specialists of traditional publishing who use the specialized third-party software. It’s concluded that the market for interactive multimedia electronic textbooks can develop in several directions: more publishers of printed textbooks enter the market (in case if technological platforms that are available for Ukrainian publishers on the criterion «price – quality» and software for interactive programming will be provided) or filling of the niche of this market by tech companies and digital multimedia publishers (the main example is multimedia publishing house «Розумники» («A Clever Ones»)).
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Carbaugh, Bob. "The Decline of College Textbook Publishing: Cengage Learning and McGraw-Hill." American Economist 65, no. 2 (2020): 284–99. http://dx.doi.org/10.1177/0569434520936621.

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America’s college textbook publishers historically had a business model based on continuing profits and growth led by high prices. However, that model eroded as competition from the used-book market and rental textbooks resulted in falling textbook sales and losses for publishers. Textbook publishers are currently revising their business model so as to move away from printed textbooks to digital (online) educational materials. Also, publishers are downsizing their operations and undergoing mergers with each other to survive in the marketplace. The 2019 merger proposal of McGraw-Hill and Cengage Learning reflects the current problems of college textbook publishing: The merger would be between two financially weak companies that are attempting to reduce overhead and production costs and create additional revenue streams. However, the U.S. Department of Justice’s concerns about the harmful effects on competition led to the companies’ agreement to abandon their plans to merge in May 2020. JEL Classification: A00, K21, L22, L41
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Appleton, William S. "American Psychiatric Publishing Textbook." Journal of Clinical Psychiatry 64, no. 5 (2003): 617–18. http://dx.doi.org/10.4088/jcp.v64n0519c.

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Dolšina, Marjana. "The Slovenian Art History Textbook in Comparison to Polish Textbooks: Authorship and Content, Didactic Structure and Publishing Circumstances." Journal of Education Culture and Society 5, no. 1 (2020): 285–98. http://dx.doi.org/10.15503/jecs20141.285.298.

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The paper analyses two concepts of art history textbooks for secondary schools. It discusses their role in the learning and teaching process of art history and related school subjects within the formal educational programmes in Slovenia and their didactic structure. The comparison between one Slovenian and two Polish textbooks might contribute to better understanding of the present situation regarding art history textbook production in Slovenia, which is a result of several factors: the historical continuity of textbook writing and research in textbook didactics, the current school policy and fi nancial competition on the textbook market. Its intention is also to clarify the idea of didactic transformation of the art history contents from the challenging scientifi c texts to a form suitable for secondary school students who are textbooks’ main target audience.
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Stamelos, Georgios, Elena Karachontziti, and Saeed Paivandi. "Policy transfer as the growth of dynamics and challenges: The case of school textbooks in Greece." Policy Futures in Education 15, no. 6 (2017): 729–43. http://dx.doi.org/10.1177/1478210317721310.

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The Greek school textbook is at the core of this article and is treated as a matter of policy. In 2003, the Greek Government decided to include the publishing of school textbooks in the current Community support framework and as a result school textbook publishing goes beyond Greek priorities and gains European interest, which means that the whole process, being mainly supported by Community funding, has to respect certain of its rules and procedures. Our aim here is to show how European policies were transferred to the Greek context and how they inter-reacted with the corresponding Greek rules and procedures. The theoretical framework is based on Dolowich and Marsh’s (2008) proposal concerning the transformation of the concept of policy transfer into an analytical schema in the study of the policy transfer process. The methodology includes the content analysis of 29 school textbooks and comparison of the old ones with the new, and 32 interviews with actors involved in writing and publishing them.
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Dissertations / Theses on the topic "Textbook publishing"

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Santon, Beryle Crockett. "The value of state level textbook adoption systems as perceived by selected textbook publishing personnel." Diss., Virginia Polytechnic Institute and State University, 1988. http://hdl.handle.net/10919/77830.

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The purpose of this study is to examine the perceptions of selected textbook publishing personnel concerning the value of state level textbook adoption systems. The perceived value has been examined in relation to intents for state level textbook adoption systems as identified in an investigation by Tulley (1983). In addition, perceptions concerning appropriateness, importance, achievability, and accomplishment of those intents for state level textbook systems and the influence of state systems beyond textbook selection decisions were investigated. The method used for the collection of data was a survey instrument, a written questionnaire, developed especially for this study. The questionnaire was designed specifically for selected textbook publishing industry authors and editors of reading programs, and regional and local sales representatives with state level textbook adoption experience. Data were derived from responses to the questionnaire with frequency count for each alternative tabulated and percentages of respondents selecting each alternative calculated and presented according to total sample, publishing firm and role responsibility of the respondent in the publishing firm. Descriptive and inferential statistics were used for data analysis and domain analysis conducted with written comments. The results of this study indicate that state systems are perceived as having considerable value. Eleven generalizations related to major strengths for state level adoption systems emerged during this study. In addition, respondents noted eight of these generalizations as appropriate, achievable, and actually being accomplished. The results of this study, however, did reveal some major weaknesses of state level adoption systems. State systems’ decisions were viewed by the respondents as having impact which goes beyond the individual state.
Ed. D.
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McCarron, Marina. "Marketing in educational publishing: a case study of textbook sales between competing publishers /." Burnaby B.C. : Simon Fraser University, 2005. http://ir.lib.sfu.ca/handle/1892/2031.

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Mahama, Anatu K. "Analysing law and policy, and the contributions of government-sponsored institutions to publishing development." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/32412.

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This thesis examines law and policy in the book publishing industry in Ghana, with an evaluation of the success of government-sponsored institutions that have been established for the purpose of publishing development in the country. Issues concerning publishing development in Ghana and other countries in Africa have attracted considerable debate and coverage in the literature. The focus of the debate has been mainly centred on challenges confronting publishing development in the continent and the promotion of sustainable schoolbooks provision. Whilst there is a body of existing literature on the historical development of book publishing and its challenges, the role of law and policy, and the contributions of government-sponsored institutions to publishing development has not been explored. This thesis therefore provides the first analysis of law and policy, and an evaluation of government-sponsored institutions. In an attempt to fill this gap, this research identifies law and policy, examines the rationale for policy formulation, the policy-making process itself, the experiences of various stakeholders in the formulation of these policies and issues relating to the implementation of policy. It also evaluates the success of government-sponsored institutions by examining how their work has influenced book development and publishing in the country. The data for this research comprise legislation, policy documents and recorded interviews. These were analysed using the framework that was developed for book policy analysis. The use of the framework has been particularly useful in the analysis because it is compatible with the critical realist approach. Over two empirical chapters, the use of content analysis provides a thorough insight of the social, economic and political context, within the context of Ghana, for which institutions dedicated to publishing development were established as well as the formulation of book policies. Although government-sponsored institutions have provided considerable support to publishing development, the findings suggest that their operations are hindered due to a lack of funds and logistics. The findings again suggest that both national and international legislation have not been adequately beneficial to publishing development. A third empirical chapter, which focuses on the interview data for policy development offers an in-depth analysis into the policy-making process and the challenges that are associated with the implementation of policy. The findings suggest existing policy is limited in terms of scope of book publishing, and even with this limitation, there is a lack of transparency in the procurement process. A major challenge of the book publishing industry in Ghana is the lack of resources to enforce legislation and implement policies. Public policy analysis is not a new concept, however this research developed a framework for book policy analysis, a framework that combines concepts from general public policy analysis and in the specific area of information science as well as guidelines from UNESCO s guide to formulating book policies in a way that allowed the content of book policies to be analysed. The research also recommends that institutions should be strengthened through review and restructuring, and to review the textbook policy towards the development of a national book policy that will recognise book publishing as a strategic national industry.
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Possatti, Giovana Marzari. "Proposta de conjunto de diretrizes editoriais para o design de livro didático digital interativo para Tablet." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2015. http://hdl.handle.net/10183/134885.

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Esta pesquisa, de caráter exploratório e descritivo, teve como objetivo propor um conjunto de diretrizes editoriais avaliadas e hierarquizadas para projeto de livro didático digital interativo para tablets com ênfase em livros com volume de texto. Para tanto, a revisão de literatura abordou as áreas principais de Design envolvidas no objeto em questão, tais como Interface, Interação, e Editorial (impresso e digital), sendo esta última, o foco da pesquisa. Para a obtenção e sistematização das diretrizes, empregou-se o método Mapas de Conceitos (TROCHIM, 1989) composto por cinco etapas: i. Preparação das referências – seleção de 34 referências da literatura acadêmica, sites/blogs de editoras, designers, sistemas operacionais que apresentassem diretrizes de design editorial tanto impresso quanto digital. ii. Compilação das diretrizes – listagem inicial de 1052 diretrizes pesquisadas que após oito iterações de análise de redução, aglutinação e agrupamentos, foi reduzida para 78 diretrizes redigidas e sistematizadas em cinco grupos temáticos. iii. Estruturação das diretrizes – foram levantadas informações sobre similaridade conceitual entre as diretrizes compiladas bem como avaliação da utilidade das mesmas para este tipo de publicação. Esta etapa ocorreu mediante técnica de card sorting aplicada a 15 especialistas da área editorial. iv. Representação das diretrizes – os dados coletados no card sorting passaram por análises de escala multidimensional (MDS) e hierárquica de grupo (HCA), as quais possibilitaram representar as relações conceituais entre diretrizes e grupos mediante mapas de conceito e dendogramas. E v. Interpretação dos mapas e dendogramas resultantes. Esse processo resultou, posteriormente à realização de todas as etapas e onze iterações, em um conjunto de 60 diretrizes, avaliadas pelos especialistas, sistematizadas em quatro grupos temáticos. Esperase que o conjunto de diretrizes possa auxiliar designers e profissionais de editoras, e demais interessados, no projeto editorial de livros didáticos digitais interativos.
This exploratory and descriptive research aimed to propose a set of editorial design guidelines evaluated and hierarchized to project of interactive digital textbook for tablets with emphasis on textbooks with text volume. Therefore, the literature review addressed the main areas of Design involved in the subject matter, such as Interface, Interaction, and Editorial (printed and digital). The latter area is the focus of the research. To obtain and systematize the guidelines, we used as a methodological procedure the method of Concept Maps (TROCHIM, 1989) wich consists of five steps: i. Preparation of references - selection of 34 references of academic literature, websites/blogs publishers, designers, operating systems to submit editorial design guidelines both printed and digital. ii. Compilation of guidelines - initial listing of 1052 guidelines researched that after eight iterations of reduction, assemblage and groupings analyses, it was reduced to 78 written guidelines and systematized in five thematic groups. iii. Structuring guidelines – we raised information on conceptual similarity between the compiled guidelines and assess the utility of the same for this type of publication. This step occurred through card sorting technique applied to 15 experts of the editorial area. iv. Representation of the guidelines - the data collected in card sorting underwent analyses of multidimensional scaling (MDS) and hierarchical clusters (HCA), which made it possible to represent the conceptual relations between guidelines and groups by concept maps and dendograms. And v. Interpretation of maps and dendograms. This process finalized, following the completion of all stages and eleven iterations in a set of 60 guidelines evaluated by experts, systematized in four thematic groups. We expected that the set of guidelines will help designers and publishers professionals, and other interested parties on editorial design of interactive digital textbooks.
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Rotich, Daniel Chebutuk. "Publishing and distribution of educational books in Kenya : a study of market liberalisation and book consumption." Thesis, University of West London, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311235.

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Dias, Glauci Helena Móra. "Ensino de português: a caixa-preta da gramática pedagógica." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/48/48134/tde-30072010-135445/.

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À luz da concepção bakhtiniana de linguagem e do pressuposto de que ensinar a língua não é ensinar gramática normativa, o trabalho tem por objetivo analisar uma gramática considerada como modelo da indústria cultural, a Gramática da Língua Portuguesa, de Pasquale e Ulisses. Este exame parte de quatro eixos de investigação, a saber: concepções teóricas, abordagem didático-metodológica, enfoque relacional e dimensão mercadológica. Levando em conta a relevância dos estudos sobre os livros didáticos no ensino de língua materna, a pesquisa objetiva contribuir para os debates educacionais e para a revisão das concepções de ensino de língua portuguesa, com fundamentação na lingüística moderna e nos postulados de Giroux, Bakhtin, Bourdieu, Freire, Eco e Bonazzi, Nozella e Olson. A pesquisa visa também compreender a organização da mencionada gramática pedagógica, tanto no que diz respeito à proposta, ao objeto e ao referencial de ensino de português, bem como a tendências e significados assumidos por seus autores. Para tanto, examinam-se as concepções de linguagem e suas implicações, as exigências mercadológicas da indústria cultural e os atuais dilemas da formação do professor no Brasil. Desta forma, não se trata apenas de apontar as adequações e inadequações da referida gramática à luz da lingüística moderna, mas também de avaliar a coerência interna da obra pelo confronto entre seus princípios e as atividades práticas propostas. Igualmente, permeia esta dissertação o questionamento sobre os fatores que fazem a gramática pedagógica de Pasquale e Ulisses encontrar eco na escola, e como os autores organizam seu trabalho para contemplar estas demandas. As conclusões do estudo apontam para a aceitação desta obra, na escola e na sociedade, pautando-se significativamente nos fatores interferentes na produção do material didático, que nascem na indústria cultural e ganham força no mercado editorial. Evidencia-se também como o ensino da língua pode fortalecer concepções equivocadas, acirrando os mecanismos de discriminação lingüística.
In accordance to Backhtins conception of language, as well as the assumption that teaching language is not teaching normative grammar, the purpose of this study is to analyze a textbook considered as a model in cultural industry, Gramática da Língua Portuguesa, by Pasquale and Ulysses. We scrutinize that work taking on account four areas of research, namely: theoretical concepts, methodological-didactic approach, relational focus and marketing scale. Considering the relevance of the studies about mother tongue teaching textbooks, this research aims to contribute both to educational discussions as well as to the reexamination of Portuguese language teaching conceptions, based on modern linguistics and on the principles by Giroux, Backhtin, Bourdieu, Freire, Echo and Bonazzi, Nozella and Olson. Grounded on such a benchmark, the purpose of this research is also to understand that textbook organization as a school grammar, both with regard to the proposal, object and reference for Portuguese teaching, as well as the trends and meanings assumed by its authors. With that in mind, language conceptions and their implications, the cultural industry marketing requirements, and the current teacher training dilemmas in Brazil were investigated. Thus, it is not just bringing forward the adequacy and inadequacy of the above mentioned textbook according to modern linguistics, but also assessing the internal consistency of the work by the confrontation between its principles and the practical activities proposed. Our research is likewise prevailed by the questioning about the reasons which make Pasquale and Ulysses textbook find echo in the school environment and how the authors organize their work to cover these demands. Our study\'s findings indicate that textbook is well accepted both in school and society, what guides us up to the significantly interfering factors in the production of educational materials, which arise in the cultural industry and gain strength in the publishing market. It also offers evidence to how language teaching can strengthen mistaken conceptions, stirring up linguistic discrimination mechanisms.
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Moraes, Didier Dominique Cerqueira Dias de. "Visualidade do livro didático no Brasil: o design de capas e sua renovação nas décadas de 1970 e 1980." Universidade de São Paulo, 2010. http://www.teses.usp.br/teses/disponiveis/48/48134/tde-11062010-131616/.

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Até o final da década de 1960, o livro escolar brasileiro era em sua maioria produzido dentro dos padrões técnicos e visuais da indústria livreira tradicional em relação estreita e participando do que se conhece como cultura escolar, em que a linguagem visual como modo de conhecimento e construção de significados não era devidamente reconhecida e valorizada. Com raras exceções, a visualidade do livro didático não tinha como referência a produção gráfica de melhor qualidade que aparecia em livros de literatura e outras mídias e não era produto de método projetual mais rigoroso e qualificado. Na década de 1970, com a expansão da indústria cultural e dos meios audiovisuais e o surgimento de novas referências de gosto particularmente para a juventude, a visualidade do livro didático praticada ficou ainda mais distante de seu público. As editoras existentes e as novas que surgiram com a expansão do ensino em todos os níveis, mesmo quando percebiam as mudanças de gosto ocorridas, ou não davam importância para esse fato, ou não sabiam como atualizar as linguagens de sua produção, ambos os aspectos sendo decorrentes da pouca cultura visual de seus dirigentes e do não reconhecimento do modo visual como expressão válida de conhecimento e do design como recurso para despertar o interesse pelo aprendizado e ferramenta de promoção de vendas. Será a editora Ática, por seu projeto editorial de inserção na produção de cultura mais ampla e de resposta às demandas decorrentes da vida política e cultural do momento vivido pelo país, que trará para o livro didático as mesmas preocupações com visualidade que precisava ter com seus produtos destinados ao público mais amplo. Assim, a editora promove uma profissionalização na produção visual, com a contratação de designers e ilustradores experimentados em outras mídias impressas, estas já bastante profissionalizadas na produção de linguagens que atingiam diversos públicos. A importância dada às capas, como meio de sedução para obter adoção entre os professores e adesão entre os estudantes, pela identificação com o universo visual desses segmentos, vai gerar uma renovação sem precedentes na visualidade do livro escolar e vai impulsionar editoras concorrentes a fazê-lo. As soluções gráficas originais de Ary Normanha, com a participação de Mário Cafiero, vão oferecer ao público a experiência com os significados criados pela linguagem visual em diálogo com o modo verbal, como atividade própria de uma cultura e de um aprendizado integrais. A par da ampliação da cultura imagética e das referências de gosto, as capas documentadas e analisadas mostram um momento em que o design do livro didático se equiparou ao melhor design encontrado em outros veículos da cultura no Brasil.
Until the end of the 1960s, Brazilian schoolbooks were in its majority produced according to the technical and visual standards of the traditional publishing industry, in close relation to what is known as school culture, by which the visual language as a way of acquiring knowledge and creating meanings was not duly recognized and valued. With a few exceptions, the visual presentation of schoolbooks had no compare with better quality graphics that turned up in literature books and other media. Moreover, it was not the result of a more rigorous and qualified, thoughtful design. In the 70s, with the expansion of cultural industry and audiovisual media and the emergence of new taste trends particularly among the youth, the visual image of schoolbooks drifted apart from its public even more. The existing publishing houses and the ones founded during the spreading of education in all levels would either dismiss this fact or not know how to update the language of their books even if they have noticed that changes in taste had occurred. These issues were due to the scarce graphical knowledge of the publishers and their non-recognition of the visual aspect as a valid expression of knowledge and of the design as a means for arousing the interest in learning and as a sales promotion tool. Amongst the biggest publishing houses in Brazil, Ática was the one that treated textbooks with the same graphic concerns it has had for its products aimed to a broader public, once it had embarked on the project of participating in the wider cultural production, responding to the demands of cultural and political scenes in that particular period the country was living in. Thus, Ática promoted the professionalization of graphic design in the schoolbook area by hiring designers and illustrators experienced in other media that were already developing languages that reached a diverse public. Considered as a way to conquer teachers and its students through their identification with its visual image, the book cover gained a significance that would generate an unseen renewal in the graphic design of schoolbooks and impelled Áticas competitors to do the same. The original graphical solutions introduced by Ary Normanha, with the collaboration of Mário Cafiero, would make the public experience meanings provided by the dialogues between visual language and verbal language, an outcome of a more comprehensive culture and learning. Besides their enhanced appeal and the cultural imagery they bring about, the book covers registered and analyzed herein show a moment when the design of the schoolbooks was of the same quality as the design found in other cultural media in Brazil.
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Moraes, Didier Dominique Cerqueira Dias de. "Uma trajetória do design do livro didático no Brasil: a Companhia Editora Nacional, 1926-1980." Universidade de São Paulo, 2016. http://www.teses.usp.br/teses/disponiveis/16/16134/tde-15022017-120740/.

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O presente trabalho tem como objeto a visualidade e a materialidade do livro didático pro- duzido pela Companhia Editora Nacional desde o início de suas atividades, em 1926, após sua fundação por Monteiro Lobato e Octalles Marcondes Ferreira, até 1980, quando foi incorporada a um grupo editorial que possuía estrutura própria de produção dos livros. Durante três décadas, a Nacional foi a maior editora do país e seus livros estiveram presentes na formação intelectual e de gosto de diversas gerações de brasileiros, produzindo memória individual e coletiva e integrando a cultura material e visual do país em sua época. Assim, o amplo levantamento produzido por esta pesquisa de memória gráfica, de cunho panorâmico e exploratório, pretende contribuir para integrar o livro didático, pouco estudado por ter uso temporal restrito e não possuir valor literário e científico, ao rol dos artefatos gráficos merecedores de atenção dos estudos de cultura material e de história do design brasileiro. Utilizando como critério exclusivo as características materiais e visuais das obras, o trabalho identificou seis momentos diferenciados na produção de design da editora, abordando em cada um deles possíveis nexos entre sua materialidade e visualidade e os principais fatores ou contextos nelas atuantes: a educação (estrutura de ensino, abordagens peda- gógicas e cultura escolar), a produção (tecnologia e práticas de trabalho) e as linguagens visuais e gráficas circulantes em cada época. A direção geral identificada nesse percurso foi de um mo- mento inicial caracterizado por extrema sobriedade e formalidade de capas exclusivamente tipo- gráficas e soluções padronizadas de composição e diagramação nos miolos até um momento final caracterizado por capas ilustradas ou fotográficas e soluções mais particularizadas e com forte presença de elementos pictóricos nos miolos. A par do desenvolvimento das tecnologias gráficas para a reprodução das imagens, o percurso mostra a própria trajetória das relações da cultura es- colar com as demais esferas da vida social no aspecto da visualidade, indo de um momento inicial de maior isolamento e retração a influências externas à cultura escolar até um momento de maior flexibilidade e permeabilidade a elas, particularmente à influência dos meios de comunicação de massas, com a valorização da imagem que os caracteriza.
The focus of this investigation was the visuality and materiality of school textbooks produced in Brazil by the Companhia Editora Nacional from its inception in 1926 by writer Monteiro Lobato and Octalles Mar- condes Ferreira to 1980, when the enterprise was incorporated into a publishing group operating under a proprietary publishing approach. For three decades, Nacional was the country\'s largest publisher, and its titles became integral to the intellectual training of, as well as to the development of book appreciation among, a number of Brazilian generations, while helping to build both individual and collective memory and integrate Brazil\'s material and visual culture during the period. As part of this panoramic, exploratory investigation of editorial graphic memory, an extensive survey was conducted willing to push the inclusion of school textbooks--to date poorly studied, given their limited useful lifespan and lack of first-hand liter- ary or scientific value--into a roster of graphic artifacts insufficiently addressed in investigations of Bra- zilian design history and material culture. Drawing exclusively on the material and visual characteristics of the books, six periods were identified in the design production at Nacional. For each period, the study addressed possible connections between, on the one hand, materiality and visuality and, on the other, the principal factors or contexts influencing the material and visual character of textbooks--namely, education (educational structure, pedagogical approaches, and school culture), production (technology and work practices), and the visual and typographic languages available at the time. A general trajectory was identified in this evolution, spanning from an initial point in time, characterized by the stark simplicity and formality of all-type covers and standardized textblock typography and layout, to a final period, character- ized by handmade or photography-based artwork and more individualized solutions, with a strong pres- ence of pictorial elements in the textblock. In addition to the growing refinement of graphic technologies for image reproduction, the trajectory reveals an evolution of the relationships established between school culture and other spheres of social life in terms of visuality, extending from an initial point in time, marked by a more pronounced isolation from and avoidance of influences foreign to the school culture, to a period of more evident flexibility and permeability to these influences, particularly those conveyed by mass media, with their intrinsic valuing of images.
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Barone, Jessica. "Livros didadicos de matematica da editora FTD no cenario brasileiro : as primeiras decadas do seculo XX." [s.n.], 2008. http://repositorio.unicamp.br/jspui/handle/REPOSIP/251884.

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Orientador: Maria Angela Miorim
Dissertação (mestrado) - Universidade Estadual de Campinas, Faculdade de Educação
Made available in DSpace on 2018-08-11T01:44:35Z (GMT). No. of bitstreams: 1 Barone_Jessica_M.pdf: 4058474 bytes, checksum: 11d44a6d13368c7d92320962629227ab (MD5) Previous issue date: 2008
Resumo: O presente trabalho tem como objetivo específico descrever e analisar, através da História da Educação Matemática, do Livro no Brasil e da História Geral da Educação, como os livros didáticos de matemática, em sua materialidade, especialmente os da editora FTD, se enquadram no contexto editorial e cultural desse período e como essa relação se estabeleceu economicamente, politicamente e socialmente, através de uma comunidade religiosa católica: a Sociedade dos Irmãos Maristas. Este estudo vai desde o estabelecimento da editora no Brasil em 1902 até o ano de 1930, quando entra em vigor a Reforma Francisco Campos, época em que as mudanças educacionais atingem proporções maiores e provocam mudanças observáveis nos livros didáticos
Abstract: The present study historical research has as specific objective to describe and to analyze through the History of the Mathematical Education, the history of text books in Brazil and the General History of the Education, how text books of mathematics, in its materiality, especially of publishing company FTD, fit in the publishing and cultural context of this period and how this relation established economically, politically and socially, through a religious community catholic: the Society of the Maristas Brothers. This study goes since the establishment of the publishing company in Brazil in 1902 until the year of 1930 when the Reformation enters in vigor Francisco Fields, time where the educational changes reach bigger ratios and provoke changes you observed in didactic books
Mestrado
Educação Matematica
Mestre em Educação
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Fernandes, José Ricardo Oriá. "O Brasil contado às crianças: Viriato Corrêa e a literatura escolar para o ensino de História (1934-1961)." Universidade de São Paulo, 2009. http://www.teses.usp.br/teses/disponiveis/48/48134/tde-23092009-143054/.

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A pesquisa trata da produção literária infantil de Viriato Corrêa (1884-1967) dedicada ao ensino de História para alunos da escola primária, a partir da análise da obra História do Brasil para crianças (1934). Fundamenta-se nos pressupostos da História Cultural articulada à História da Educação, baseando-se em análises referentes aos conceitos de disciplina escolar e livro didático. A obra de Viriato é pesquisada em suas articulações com as propostas para o ensino de História na escola primária, cujo objetivo, a partir da década de 1930 até o início dos anos 60, era a construção de uma identidade nacional patriótica. Nessa perspectiva, analisa a concepção de História do autor e a especificidade da narrativa por ele criada, em uma obra que se tornou didática, mas que, igualmente, se insere no âmbito da literatura infantil. Analisa também a produção didática de História que circulava na escola primária, comparando-a com esse livro de leitura, que foi bastante lido pela infância brasileira, tornando-se um best-seller, com 28 edições, grandes tiragens e tendo circulado durante cinqüenta anos no mercado editorial brasileiro. A narrativa de Viriato Corrêa está calcada na idéia de História como mestra da vida, a partir das lições do vovô (personagem criado pelo autor) - que possui experiência e foi partícipe de alguns momentos de nossa história -, na transmissão para as crianças de um conhecimento histórico que valoriza os grandes fatos e heróis nacionais de nosso passado. O autor segue a tradição do gênero didático livro de leitura, ao incorporar valores cívicos e patrióticos, mas contempla também fatos pitorescos, curiosos e, até mesmo, anedóticos uma história vistosa -, objetivando despertar nas crianças o interesse e o gosto pela história pátria. Finalmente, a pesquisa aborda a produção da obra de Viriato Corrêa junto à Companhia Editora Nacional (CEN), demonstrando a importância dos diversos agentes que participam da elaboração e difusão do livro, bem como enfatiza os aspectos de sua materialidade na construção de uma leitura para o público infantil. Nessa perspectiva, esta tese incorpora o debate historiográfico sobre as autorias do livro escolar, destacando o papel do ilustrador e do editor na composição de uma relação entre textos e imagens para tornar o livro um artefato cultural mais vendável.
The research deals with the childhood literary production of Viriato Corrêa (1884-1967), dedicated to the History teaching for students of elementary school, from the analysis of the work History of Brazil for children (1934). It is based on assumptions of Cultural History articulated to the History of Education, based on analysis concerned to the concepts of discipline and school textbook. Viriatos work is studied in its relations with the proposals for the teaching of History in elementary school, which goal, from the 1930s until the early 60s, was the creation of a patriotic national identity. From that perspective, it analyses the authors History conception and specificity of the narrative created by him in a work that became didactic, but that, also, inserts itself in the field of childhood literature. It also analyzes the didactic production of History that circulated in the elementary school, compared with that reading book, which was really read by Brazilian childhood, becoming a bestseller with 28 editions, great print runs and having circulated for fifty years in the Brazilian publishing market. The narrative of Viriato Corrêa is based on the idea of History as a master of life, from the Pops lessons (character created by author), who has experience and has been participant in some moments of our history, in the transmission of a historical knowledge to children, which highlights the major events and national heroes of our past. The author follows the tradition of didactic gender book reading to incorporate civic and patriotic values, but also includes picturesque facts, curious, and even anecdotal a flash history, aiming to arouse in children the interest and taste for patriotic History. Finally, the research deals with the production of Viriato Corrêas work near the National Publishing Company (CEN), demonstrating the importance of the various agents involved in the preparation and distribution of the book, and emphasizes the aspects of its materiality in the construction of a reading for the childhood public. At this perspective, this thesis incorporates the historiographical debate about the authorship of the school book, highlighting the role of the illustrator and the editor in the composition of a relationship between texts and images in order to make the book a cultural artefact more salable.
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Books on the topic "Textbook publishing"

1

Successful textbook publishing: The author's guide. Science Tech, 1985.

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Publishing, American Psychiatric, ed. The American psychiatric publishing textbook of geriatric neuropsychiatry. 3rd ed. American Psychiatric Pub., 2011.

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Simon, Robert I. The American Psychiatric Publishing textbook of forensic psychiatry. 2nd ed. American Psychiatric Pub., 2010.

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Hales, Robert E., and Stuart C. Yudofsky, eds. The American Psychiatric Publishing Textbook of Clinical Psychiatry. American Psychiatric Publishing, Inc., 2003. http://dx.doi.org/10.1176/appi.books.9781585622689.

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Hanʼguk ŭi kyogwasŏ sang =: The feature of textbook in Korea. Ilchinsa, 2005.

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Kyogwasŏ, ch'ulp'an ŭi chinsil =: The truth about textbook & publishing. Ilchinsa, 2011.

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A singular manual of textbook preparation. 2nd ed. Singular Pub. Group, 1996.

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A Singular manual of textbook preparation. Singular Pub. Group, 1991.

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Giordano, Gerard. Twentieth-century textbook wars: A history of advocacy and opposition. P. Lang, 2003.

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Publishing, American Psychiatric, ed. The American Psychiatric Publishing textbook of suicide assessment and management. 2nd ed. American Psychiatric Pub., 2012.

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Book chapters on the topic "Textbook publishing"

1

Bläsi, Christoph. "Educational Publishers and Educational Publishing." In The Palgrave Handbook of Textbook Studies. Palgrave Macmillan US, 2018. http://dx.doi.org/10.1057/978-1-137-53142-1_5.

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Low, Gail. "‘Read! Learn!’: Grobalisation and (G)localisation in Caribbean Textbook Publishing." In The Global Histories of Books. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-51334-8_5.

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Halpin, William C., and Herbert J. Addison. "College-Textbook Publishing." In The Business of Book Publishing. Routledge, 2019. http://dx.doi.org/10.4324/9780429309236-20.

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Pedersen, Sarah. "Schoolbooks and textbook publishing." In The Cambridge History of the Book in Britain. Cambridge University Press, 2019. http://dx.doi.org/10.1017/9780511862489.011.

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Freeman, Jo. "Publishing a College Textbook." In Scholarly Writing & Publishing. Routledge, 2019. http://dx.doi.org/10.4324/9780429305368-5.

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"Economics of Book Publishing." In A Textbook of Cultural Economics. Cambridge University Press, 2019. http://dx.doi.org/10.1017/9781108368445.021.

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Kanter, Steven L., Victoria A. Groce, and Eliza Beth Littleton. "Publishing in medical education." In Oxford Textbook of Medical Education. Oxford University Press, 2013. http://dx.doi.org/10.1093/med/9780199652679.003.0055.

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"‘THE BEST TEXTBOOK OF ORGANIC CHEMISTRY I EVER HOLD IN MY HANDS’." In Publishing and the Advancement of Science. IMPERIAL COLLEGE PRESS, 2014. http://dx.doi.org/10.1142/9781783263721_0010.

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"5. Building a National Publishing Industry International Copyright and Foreign Reprints; Subscription Publishing; Textbook Production." In The Beginnings of the Book Trade in Canada. University of Toronto Press, 1985. http://dx.doi.org/10.3138/9781487577780-008.

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Christian–Smith, Linda K. "Texts and High Tech: Computers, Gender, and Book Publishing." In The Politics of the Textbook. Routledge, 2017. http://dx.doi.org/10.4324/9781315021089-3.

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Conference papers on the topic "Textbook publishing"

1

"Digital Transformation in Textbook Publishing." In 2020 International Conference on Educational Training and Educational Phenomena. Scholar Publishing Group, 2020. http://dx.doi.org/10.38007/proceedings.0000932.

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Adams, J. Mack, John Beidler, Nell B. Dale, et al. "Publishing a computer science textbook (panel session)." In the 1986 ACM fourteenth annual conference, edited by Sharon Cogdill and Pamela S. Kirshen. ACM Press, 1986. http://dx.doi.org/10.1145/324634.325465.

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Ya. Y., Kuts. "Ukrainian letter – to Ukrainian textbook." In The Publishing Quality of the School Textbook: Problems, which Don’t Lose Their Actuality. Ukrainian Academy of Printing, 2021. http://dx.doi.org/10.32403/978-966-322-522-7-2021-56-63.

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Erdei, Ronald, and Kyle Lutes. "Exploring Our Options: Modern Publishing Alternatives for our Computer Programming Textbook." In InSITE 2012: Informing Science + IT Education Conference. Informing Science Institute, 2012. http://dx.doi.org/10.28945/1651.

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N. V., Zelinska, Lystvak H. B., and Omelchuk A. S. "An inheritance that we give up. Gradually..." In The Publishing Quality of the School Textbook: Problems, which Don’t Lose Their Actuality. Ukrainian Academy of Printing, 2021. http://dx.doi.org/10.32403/978-966-322-522-7-2021-5-24.

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L. S., Slotska, and Zatserkovna R. S. "Criteria for selection of printing materials for school textbooks." In The Publishing Quality of the School Textbook: Problems, which Don’t Lose Their Actuality. Ukrainian Academy of Printing, 2021. http://dx.doi.org/10.32403/978-966-322-522-7-2021-79-83.

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Z. M., Selmenska, Zanko N. V., Maik L. Ya., and Komar S. M. "A comprehensive approach to assessing the quality of design and production of school textbooks." In The Publishing Quality of the School Textbook: Problems, which Don’t Lose Their Actuality. Ukrainian Academy of Printing, 2021. http://dx.doi.org/10.32403/978-966-322-522-7-2021-84-92.

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E. I., Ohar, and Stakhiv M. R. "“Pain” points of modern Ukrainian e-textbooks from an editorial perspective." In The Publishing Quality of the School Textbook: Problems, which Don’t Lose Their Actuality. Ukrainian Academy of Printing, 2021. http://dx.doi.org/10.32403/978-966-322-522-7-2021-41-45.

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L. P., Veremiienko. "Expert approach in editorial work with modern school textbooks." In The Publishing Quality of the School Textbook: Problems, which Don’t Lose Their Actuality. Ukrainian Academy of Printing, 2021. http://dx.doi.org/10.32403/978-966-322-522-7-2021-25-28.

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H. B., Lystvak, Omelchuk A. S., and Kazmir I. V. "Illustration or decoration? Difficulties in the visual design of textbooks." In The Publishing Quality of the School Textbook: Problems, which Don’t Lose Their Actuality. Ukrainian Academy of Printing, 2021. http://dx.doi.org/10.32403/978-966-322-522-7-2021-64-78.

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