Relevant bibliographies by topics / Textile industry – Ethiopia – Marketing

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters

Academic literature on the topic 'Textile industry – Ethiopia – Marketing'

Author: Grafiati
Published: 4 June 2021
Last updated: 15 February 2022

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Journal articles on the topic "Textile industry – Ethiopia – Marketing"

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Kojima, T. "Marketing System for Textile Apparel Industry." Sen'i Kikai Gakkaishi (Journal of the Textile Machinery Society of Japan) 46, no. 5 (1993): P178—P182. http://dx.doi.org/10.4188/transjtmsj.46.5_p178.

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Jobber, D., G. Hooley, and S. Sanderson. "Marketing in a hostile environment: The British textile industry." Industrial Marketing Management 14, no. 1 (February 1985): 35–41. http://dx.doi.org/10.1016/0019-8501(85)90029-x.

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Khurana, Karan. "An overview of textile and apparel business advances in Ethiopia." Research Journal of Textile and Apparel 22, no. 3 (September 10, 2018): 212–23. http://dx.doi.org/10.1108/rjta-01-2018-0003.

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Purpose One of the oldest civilizations of Africa, Ethiopia is today at the advent of industrialization in various business sectors. Agriculture being a primary source of income (50 per cent of the GDP) is now transforming into more dynamic and new sectors. Textile and apparel is one of the sectors that has received a lot of attention from the government and the objective is to become sourcing destinations of the world. The purpose of the paper is to provide an overview of the current advances to the stakeholders, academia and industry from concept to the consumer. The aim of the paper is to present a transition of advances made in textile and apparel business that the country has made in the past decade and also to examine the potential of the consumer for this country. The consumer in the country is young and brings a lot of novel opportunities for textile and apparel industry. Design/methodology/approach This analysis is an empirical journey of the author’s research in academia and textile and apparel industry in Ethiopia. Findings This paper establishes a connection between the stakeholders, academia, industry and beneficiaries of this business so that it could become a guideline for future business investors. It also highlights the problems within this sector and provides a clear idea for domestic companies to compete with global competitors in terms of upcoming future business trends. Originality/value Presently, in the atmosphere of fashion and textiles, there is air about Ethiopia being the next manufacturing hub of the world in Africa. However, no academic literature is available which summarizes the opportunities and tasks in this industry, and this paper caters to the need of the hour.
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Sandvik, Ida Marie, and Wendy Stubbs. "Circular fashion supply chain through textile-to-textile recycling." Journal of Fashion Marketing and Management: An International Journal 23, no. 3 (July 8, 2019): 366–81. http://dx.doi.org/10.1108/jfmm-04-2018-0058.

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Purpose The purpose of this paper is to explore the drivers, inhibitors and enablers of creating a textile-to-textile recycling system in the Scandinavian fashion industry. It investigates the technology, innovation and systemic changes required to enable circular supply chains. Design/methodology/approach The research study uses a qualitative, interpretivist approach, drawing on in-depth semi-structured interviews with stakeholders in the Scandinavian fashion industry. Findings The main inhibitors to textile-to-textile recycling systems in the Scandinavian fashion industry are: limited technology which creates a challenge for separating materials; high costs of research and development and building the supporting logistics; complexity of supply chains including the multitude of stakeholders involved in product development. The enablers are design and use of new materials, increased garment collection and collaboration. This research suggests that sorting and recycling technology can be enhanced with the use of digital technologies, as this would create transparency, traceability and automatisation. Research limitations/implications The research is limited by a small sample size and lack of representation of all key stakeholder groups, which limits the ability to generalise these findings. However, as an exploratory study, the findings provide insights that can be further tested in other contexts. Originality/value Understanding of textile-to-textile recycling is emerging both theoretically and practically, however, there is still much that is not understood. This research contributes to furthering understanding of how technology, collaboration and systemic change in the fashion industry can support opportunities for textile-to-textile recycling, thereby aligning with circular economy principles.
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Razzouk, Nabil Y., Victoria Seitz, and Gloria Wu. "The attitudes of e‐commerce channel members in the textile industry." Direct Marketing: An International Journal 2, no. 1 (March 28, 2008): 20–35. http://dx.doi.org/10.1108/17505930810863617.

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Attia, Ahmed. "Testing the effect of marketing strategy alignment and triple-A supply chain on performance in Egypt." EuroMed Journal of Business 10, no. 2 (July 6, 2015): 163–80. http://dx.doi.org/10.1108/emjb-07-2014-0020.

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Purpose – The purpose of this paper is to examine the effect of triple-A supply chain and marketing strategy alignment on the performance by collecting and analyzing data from the textile industry in Egypt. Design/methodology/approach – A research model is proposed which describes the impact marketing strategy alignment, triple-A supply chain on supply chain performance and organizational performance. The proposed research model and hypotheses were tested using correlation analysis and structural equation modeling based on data collected from 153 companies working in the Egyptian textile industry. Findings – The results of the study support that organizational performance is positively associated supply chain performance. Also supply chain performance is directly affected by triple-A supply chain and marketing strategy alignment. Research limitations/implications – The data used in this study were collected from 153 companies working in the Egyptian textile industry. The generalization of the study results may be limited by the size of the sample. Originality/value – This study provides a useful working model in the textile industry. The results suggest successful implementation of triple-A supply chain and marketing strategy alignment will help in improving the supply chain performance, which in turn improves organizational performance.
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Juzer, Juzer, and Gede Sri Darma. "Strategic Supply Chain Management in the Era of Industry Revolution 4.0 : A Study of Textile Industry in Bali." Jurnal Manajemen Bisnis 16, no. 3 (July 15, 2019): 1. http://dx.doi.org/10.38043/jmb.v16i3.2228.

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ABSTRACTThe purpose of this research is to understand every problem inside textile company in Bali island. In this 4.0 industrial revolution era, a textile company is forced to pay attention in all aspect in order to run company strategy. All issues like goods supply certainty, price, product variety, credit sales, regulation and digital marketing has been discussed in detail to make the leader understood about the difficulty and challenge inside the company. This research uses qualitative method and using SWOT analysis which explain in complete ways how strength, weakness, opportunity and threat in every issue that occurred in a textile company in Bali island. The writer used interview technic in detail way to collect data from all the informant in a textile industry chain link. The final purpose of this research is to improve textile industry in Bali island based on accurate facts and data.
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Divita, Lorynn, Nancy Cassill, and David Ludwig. "Value and fairness in US textile industry partnerships." Journal of Fashion Marketing and Management: An International Journal 10, no. 4 (October 2006): 447–65. http://dx.doi.org/10.1108/13612020610701974.

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Galão, Fabiano Palhares, Flávia Pellissari Pomin Frutos, Vandre Alex da Silva Silva, and Mario Nei Pacagnan. "The relationship marketing orientation and innovative behavior of the clothing industry." Revista Ibero-Americana de Estratégia 6, no. 2 (September 2, 2008): 147–54. http://dx.doi.org/10.5585/ijsm.v6i2.1241.

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In this study, the main focus is to articulate the innovation and orientation concepts towards the market, using as empiric reference, the clothing and textile section. About the methods, the research was descriptive, with quantitative analysis from a survey involving a sample of 62 industrial clothing and textile companies of the city of Londrina (PR). To verify the market orientation degree of the companies of the sample, it was used the Markor’s scale, developed by Kohli, Jaworski and Kumar (1993), and the analysis of the data was performed from the Pearson’s coeficient of correlation. The basic premise ob tained from the data of the ield research is that the approach to the consuming market and the focus on the customer are factors that may contribute to the development and implementation of companies’ innovations.
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Kifle, Manay, Brhane Gebremariam, Kasahun Alemu, and Solomon Meseret Woldeyohannes. "Prevalence and Factors Associated with Respiratory Symptoms Among Bahir Dar Textile Industry Workers, Amhara Region, Ethiopia." Environmental Health Insights 14 (January 2020): 117863022096593. http://dx.doi.org/10.1177/1178630220965933.

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Introduction: The expansions of labor-intensive investments in a developing countries, especially in textile production create a dusty work environment for workers, and those workers are from the low socio-economic group and need special safety concern. Objective: This study was aimed at assessing the prevalence of respiratory symptoms and associated factors among textile factories workers in Bahir Dar, Amhara region, Ethiopia, 2015. Methods: Institutional based cross-sectional study design was employed among randomly selected 384 textile workers using pre-tested interviewer-administered questionnaire. We stratified workers by their working section in the textile industries. Then the proportional numbers of workers were selected from each working section of the factory by using a random number generator. The identification number of workers from each factory was used for selection. The data were checked, coded, and entered to Epi-info Version 7 and exported to the Statistical Package for Social Science Version 20 for further analysis. Both bivariate and multivariate logistic regressions were used to identify associated factors. Variables having a P ⩽ .2 were fitted to multivariate logistic regression so as to assess the presence and strength of association with the respiratory symptom. Variables having a P < .05 were considered as significant. Results: Three hundred eighty-three (99.74%) of the study participants responded completely filling the questionnaire. In this study, the prevalence of cough, phlegm, bronchitis, chronic bronchitis, and chest pain among the respondents were 31 (8.1%), 45 (11.7%), 26 (6.8%), 2 (0.5%), and 21 (5.5%), respectively. Generally, 141 (36.81%) of the respondents have either of the above respiratory symptoms in the textile industry. Working in the spinning section (AOR = 3.26, 95% CI: 1.80, 5.89), being in the grade 11 and 12 level and below (AOR = 2.36, 95% CI: 1.50, 3.70) and personal protective equipment (PPE) utilization (AOR = 4.88 95% CI: 1.54-15.45) were significantly associated with respiratory symptoms in the multivariate analysis. Conclusion: The prevalence of respiratory symptoms in Bahir Dar Textile workers was relatively high. Working department, educational status, and PPE use were variables significantly associated with respiratory symptoms in this study. Experience sharing across departments, employing educated workers and provision of personal protective equipment are important tasks to be followed to reduce respiratory symptoms in the industry.
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Dissertations / Theses on the topic "Textile industry – Ethiopia – Marketing"

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Reinli, Martina, and Alice Pettersson. "Marketing Transparency in the Swedish Textile Industry : A thesis about marketing transparency on digital platforms." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-447800.

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This research project contributes to understanding how Swedish textile companies use sustainable marketing to express transparency on digital platforms and official documents. Are marketing efforts transparent among firms that promote a clear sustainable focus by not misleading readers? The chosen qualitative methods were document analysis evaluating approximately 91 documents combined with content analysis with 15 Instagram posts analysing how firms transparently express their sustainable focus and offer. The results showed a connection between understandable motivating sustainable statements, proactive approach and vital transparency. It also indicates a link between vague defensive statements and greenwashing tendencies based on inattention writing rather than purposely misleading the reader with unmotivated values. Marketing efforts are generally not transparent in the Swedish textile industry among firms that promote a sustainable focus. Upcycling showed more transparency than rental and second-hand segments. Sustainability is expressed more clearly and directly in transparent firms and has more potential to spread accurate information to customers leading to a positive influence on sustainable consumption. Transparency indicates to be a more competitive tool in sub-industries where sustainability needs to be more addressed to explain the products or services to attract customers that otherwise could be lost.
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Akalin, Kazim. "Business-to-business e-markets in textile industry: An empirical perspective." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2619.

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Vida, Irena. "Impacts of the EC 1992 single market on international marketing activities of American interior furnishing textile manufacturers." Thesis, Virginia Tech, 1993. http://hdl.handle.net/10919/42226.

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The US textile industry has traditionally been import-impacted rather than export-oriented. Recent data reveal a significant growth in US textile and apparel exports, indicating that US manufacturers are aware of the importance of expanding internationally. Europe represents the second most important export destination for American textiles. The purpose of this research was to examine the export involvement and marketing characteristics of eight US interior furnishing textile (IFT) manufacturers who market to the EC, and to determine their perceptions of how the creation of the EC 1992 Single Market would affect their future marketing strategies and market potential. The case study method, i.e., personal interviews, was used to investigate the expectations of IFT exporters regarding the EC 1992 market potential, and investigated whether they plan to adapt their export marketing strategies to the changing regulatory and business environment in the EC 1992 Single Market. The informants were drawn from the US IFT companies participating at the Heimtextil 1993 trade show in Frankfurt, Germany. Multiple sources of evidence were used for compilation of final case study reports. Cross-case comparisons revealed that IFT manufacturers exported up to 20 percent of their total sales in 1992, and half of the respondents considered the EC as their primary export market. The firms were direct exporters, catered to wholesalers and distributors, and utilized a focus market niche strategy. Styling and price competitiveness were most commonly mentioned as firms’ competitive advantages. The EC market was viewed merely as an extension of the domestic market. An EC-wide pricing strategy was utilized, and the profit structure in the EC tended to be higher than in the US. Marketing functions in the EC were performed by agents/distributors. Trade shows and product samples were commonly utilized as promotional tools. The executives of the companies under investigation were sensitive to the changing EC external environment and optimistic about the future market potential in the EC 1992 Single market. Major adjustments of their marketing strategies in the new Europe were related to entry modes, distribution and products.
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Wu, Wei-Wen. "Business-to-business E-markets in textile industry: An empirical perspective." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2765.

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This research investigates the attitudes and perceptions of the E-Markets as members of their value chain in the textile industry. The study began by formulating a basic understanding of the nature of buyer-to-buyer (B2B)s well as electronic marketplaces. Fundamentally, E-markets change the relationship dynamics between buyers and sellers from "one-to-one" to "many-to-many."
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Negassa, Asfaw. "The effects of deregulation on the efficiency of agricultural marketing in Ethiopia : case study from Bako area." Thesis, McGill University, 1996. http://digitool.Library.McGill.CA:80/R/?func=dbin-jump-full&object_id=23926.

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The effects of the March 1990 deregulation policy on the marketing of agricultural products are examined in terms of price levels, price variability and market integration for maize, tef, noug and sorghum for the Bako, Tibe and Shoboka markets of the Wollega and Shoa regions of Ethiopia. Weekly price data from 1986 to 1993 are used. The price level and price variability changes are tested using a T-test and F-test respectively while market integration is tested using traditional price correlation analysis and Granger's and Johansen's methods of cointegration analysis. Deregulation has resulted in an increase in real prices which has also, in most cases, been accompanied by an increase in price variability. The price correlation and Granger methods indicate improvement in market integration under deregulation while Johansen's method indicates similar levels of market integration for both regulated and deregulated marketing systems. Increased price variability might thwart the perceived benefits of deregulation and further research is needed to identify its causes and to provide appropriate policy recommendations.
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Abdel-Mohsen, Tawfik Mohamed. "Marketing and competitiveness : a survey of current practice and performance in the UK textile machinery industry." Thesis, University of Strathclyde, 1986. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23761.

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In common with many other branches of engineering in the UK, the textile engineering industry has lost its competitiveness in international markets. The aim of this study was to gain an understanding of the reasons underlying this decline. In particular, the research focused on understanding the role that marketing factors have played in the declining competitiveness of the industry and the means by which British management and the government may be able to overcome this problem and improve the competitive situation of the industry. A thorough examination of the literature dealing with competitiveness was carried out and based upon this, specific hypotheses were formulated and tested. The empirical investigation was carried out during the period between March and June 1986. A questionnaire was mailed to 128 firms in the British textile machinery industry. The subsequent analysis is based on a total sample of 31 companies which is considered to be reasonably representative of the industry as a whole. The findings of the field work revealed that the steady decline of the UK textile machinery industry international competitiveness is linked to a lack of marketing orientation. Many British companies are production or sales-oriented rather than marketing oriented. By contrast, the in-roads being made into the UK market by foreign textile machinery manufacturers were largely based on a strategy aimed at satisfying customer needs and wants. To improve the performance of this industry in the UK, it is recommended that a marketing oriented approach should be adopted by British management and the government should take steps to remove the obstacles which impede the performance of the industry, such as inadequate investment, lack of qualified R&D personnel and the proliferation of bureaucratic practices.
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Ghebretekle, Tsegai B. "Industrial pollution control and management in Ethiopia : a case study on Almeda textile factory and Sheba leather industry in Tigrai Regional State." Thesis, University of Warwick, 2015. http://wrap.warwick.ac.uk/67913/.

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As a new emerging industrializing nation, industrial pollution is a challenge in Ethiopia. To address the problem, the government has introduced different laws, policies, strategies and established environmental organizations at federal and regional levels. However, the government has not performed well in this regard due to various barriers militating against sustainable industrial pollution control and management. Partly this is due to organizational weaknesses, lack of effective implementation of standards as well as the absence of expertise and capacity building. The aim of this research is to investigate the practice of industrial pollution control and management in Ethiopia with particular emphasis on two selected industries. For the practical investigation a methodology that combines semi-structured interview from key informants in industrial pollution, together with documentary and observational data has been employed. The findings of the research show that the magnitude of industrial pollution is rapidly increasing in the country. This is particularly the case in the textile and leather industries. It is also more severe in urban centers where most of the industries are located. The problem is most operating industries in Ethiopia do not have waste treatment plants. They simply discharge their untreated effluent to the nearby rivers or drainage facilities in violation of the established standards. Even for those industries with treatment plants (including the two case study industries) the treatment plants are not functioning properly due to cost implications; and they discharge their effluent to the nearby rivers with nominal treatment. Thus, they are sources of damage to the environment and the nearby communities. The main barrier to industrial pollution control has been the application of weak form of sustainable development policy and lack of institutional regulations—including laws and organizational implementing mechanisms. This is manifested through lack of political will on the part of the government to enforce the existing industrial pollution control laws; lack of capacity (resource and personnel) and coordination among the environmental organizations. On the part of the affected community there is lack of awareness and organization to protect their constitutionally enshrined right—the right to clean and healthy environment. Similarly there is also lack of corporate social responsibility on the side of the two industries subject of the study.
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Gahein, Mohammed Mohammed. "Marketing strategies of small companies with particular reference to the textile industry in Egypt as an Islamic developing country." Thesis, University of Strathclyde, 1986. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=23756.

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This study, in very broad terms, is concerned with the contribution of marketing to the success of small companies with particular reference to the textile industry in Egypt. There is abundant evidence that marketing has a fundamental role to play in firms of every size, even in small companies with limited resources. Nevertheless, an examination of the literature reveals that the marketing concept was introduced as a concept applicable to big companies and little attention, therefore, has been paid to marketing in small companies, particularly in underdeveloped countries such as Egypt. Small companies, however, cannot adopt the same marketing strategies as used by large ones. The study, therefore, examines possible marketing strategies for small companies with specific reference to Egypt. In addition to investigating the environmental factors prevailing in Egypt as a developing country and how these factors affect marketing development in small companies, it suggests that the ana lysis must be conducted in the light of Islamic teachings regarding marketing since Egypt is an Islamic country. These teachings, it is argued, are consistent with the societal marketing philosophy. However, it is suggested that there is a distinct lack of awareness and understanding of the Islamic marketing philosophy among the managers of Egyptian small companies - indeed of all Egyptian enterprises. It follows that linking the societal marketing concept to the Islamic doctrines may contribute to persuading the Egyptian management, with special reference to small companies' managers as exemplified by the textile industry, to adopt and implement the societal marketing approach in their business. In this regard, it may be useful to point out that the present study is the first attempt to deal with marketing strategies of Egyptian small companies on the one hand, and handling this problem within the framework of Islamic teaching and a developing economy on the other. To achieve the ends specified above, a thorough examination of the literature relating to Islamic marketing teachings as well as the literature pertaining to the applicability of the societal marketing concept and marketing techniques to small companies in general and in Egypt in particular, was carried out and based upon this examination specific hypotheses have been formulated and tested. The empirical investigation was undertaken in small Egyptian manufacturing textile companies in both the public and private sectors. The study was conducted using a sample of 5 public firms and 100 private companies representing the total number of firms working in this industry. Personal interviews employing three structured questionnaires was the method used for data collection from these companies. The findings of the field work reveal that the managements of the two kinds of companies investigated for the most part pay only limited attention to marketing and consider the societal marketing concept irrelevant to their business. In addition, there is an association between the degree of marketing development and the specific environmental variables which have been suggested as influencing the status of marketing in these companies, namely: 1. The lack of awareness, understanding and adoption of the Islamic marketing doctrines. 2. The small size of companies. 3. Government control over the marketing mix elements and other areas of decision making. 4. The shortage of competent managerial know-how, particularly in the field of marketing. 5. The lack of competition in practical terms.
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Venkataraman, Suzanne Marie. "CAD graphics utilization in the design and marketing phases of textile/apparel product development." Thesis, Virginia Tech, 1992. http://hdl.handle.net/10919/41538.

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The purpose of this research was to identify the expertise of CAD graphics operators/managers in the design and marketing phases of textile/apparel product development. Additionally, the purposes were to determine the effect of CAD graphics on product development in the textile/apparel industry, and to identify future needs and uses of CAD graphics in the industry. A questionnaire was sent to 117 CAD graphics operators/managers. The results from the questionnaire were obtained through frequency and percentage distributions. The major findings of this study concluded that textile design and/or colorations and coloration of sketches were the major uses for CAD graphics systems. The shortening of response time of development of idea in design cycle was the major benefit of using a CAD graphics system. Future needs and wants were found to be mainly in the areas of better color control, matching and selection, better resolution in printing, and faster, larger printout capabilities.
Master of Science
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Demeke, Wegene. "Small and Micro Business Enterprises (SMBEs) in Addis Ababa, Ethiopia : development and poverty reduction through Information and Communication Technologies (ICTs), with particular reference to the hotel industry and associated businesses." Thesis, University of West London, 2014. https://repository.uwl.ac.uk/id/eprint/1056/.

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The role of Information and Communication Technologies (ICTs) as a facilitator and enabler for development and poverty reduction has been increasingly recognised by many international organisations. ICTs need to be diffused in society to have their effects realised. The diffusion of ICTs in developing countries is lagging behind the developed countries creating the digital divide. Although the divide is reducing in many sub-Saharan countries, in Ethiopia it is increasing. The purpose of this study is to find the factors that affect the adoption and nonadoption of ICTs in small and micro businesses in Addis Ababa, Ethiopia. A number of sectors were explored and the hotel and tour operator sector was found to have both adopters and non-adopters. The hotel and tour operator business in Addis Ababa was selected to be the study population. The main research question was to find the connection between the political, economic, and social factors and the adoption and use of ICT in this sector. While cultural, social-economic, political and legal factors affect the adoption of innovation in both developed and developing countries, these factors are more pronounced in the developing countries. Rogers’ diffusion of innovation theory is a good initial theoretical candidate for understanding the ICT diffusion factors. However, to include the national level factors, a theoretical framework was proposed based on Rogers’ diffusion of innovation theory. An exploratory research method was used to shed light on the adoption and non-adoption factors. It uses mixed methods research methodology in two phases to collect data from owners/managers. In the first phase in-depth interviews were conducted with 16 hoteliers who adopted ICT in their businesses. In the second phase survey questionnaires were used to collect data from 128 hoteliers and 57 tour operators. In this phase both adopters and non-adopters of ICT were included. Data were analysed using NVivo and Statistical Package for Social Sciences (SPSS) software packages. This study argues that the telecommunications monopoly, the non-affordability of ICT products and services, the general economic situation, lack of knowledge and awareness of the technology, and lack of legal protection for small hotels affect the adoption negatively. On the other hand, network externalities, competition among hoteliers, and major customers (foreign) act as a facilitator agent and have a positive impact on the adoption of ICT. The researcher argues that the political, social, economic, technological and legal policies are the sources of the adoption and non-adoption factors of ICTs in the hotel and tour operator business.
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Books on the topic "Textile industry – Ethiopia – Marketing"

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Teferi, Abebe. Food grain marketing in Ethiopia. Addis Ababa: ONCCP, 1990.

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Ibrahim, Muhammad. Marketing research on textile yarn. Faisalabad: Multi Lines, University of Agriculture, 1992.

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Ferris, Shaun. Evaluating marketing opportunities for haricot beans in Ethiopia. Nairobi: International Livestock Research Institute, 2008.

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Leslie, Blake Liam Paul. Benchmarking the marketing practices within the microfinance industry in Ethiopia. Addis Ababa: Association of Ethiopian Microfinance Institutions, 2004.

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Sharma, Suresh Datt. Marketing strategy in Indian industry. New Delhi, India: Anmol Publications, 1988.

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Gebremedhin, Berhanu. Feed marketing in Ethiopia: Results of rapid market appraisal. Nairobi, Kenya: ILRI, 2009.

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Marketing textiles: From fiber to retail. New York: Fairchild Publications, 1989.

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Dirk, Hoekstra, and Samson Jemaneh, eds. Heading towards commercialization?: The case of live animal marketing in Ethiopia. Nairobi, Kenya: ILRI, 2007.

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Development, Harvard Institute of International. Export competitiveness and the market for textiles: A summary of recent evidence. [Chennai]: Secretary to the Govt., Finance Dept., Govt. of Tamil Nadu, 2001.

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Thailand's clothing and textile exports. Singapore: ASEAN Economic Research Unit, Institute of Southeast Asian Studies, 1994.

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Book chapters on the topic "Textile industry – Ethiopia – Marketing"

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Harcar, Talha. "An Empirical Analysis of Internal Determinants Affecting Exporting and Non-Exporting Companies in Turkish Textile Industry." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 229–33. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_55.

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Sirgy, M. Joseph. "“The Key Mediating Varibales Linking Marketing Strategy and Profitability: A Study of Indian Textile and Clothing Industry”." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 590–95. Cham: Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17323-8_126.

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"Charcoal Supply, Marketing and Consumption in Selected Cities and Towns." In Reading through the Charcoal Industry in Ethiopia, 35–62. Forum for Social Studies, 2014. http://dx.doi.org/10.2307/j.ctvgc61b0.11.

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Schneider, Katja, and Marlen Gabriele Arnold. "Strategic Sustainability Marketing and Social Responsibility in the Textile Industry." In Strategic Marketing for Social Enterprises in Developing Nations, 213–46. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7859-8.ch009.

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The global social, economic, and ecological sustainability challenges are immense, particularly in Africa. Given the continent's specific characteristics, there is a strong need to either shape “traditional” business models or to consider alternative corporate strategies. Those should in particular foster social change and progress through economic development. Social entrepreneurship is regarded as such an alternative approach. In addition, stronger aligning firms' business models to CSR dimensions as laid out in international standards such as ISO 26000 might be a valuable trajectory. By using an exploratory comparative case design and qualitatively analyzing the websites of four African textile companies, this chapter illustrates how social sustainability is being pursued. The findings suggest that sustainability-oriented textile companies strongly emphasize social sustainability, in particular labor practices, community involvement, and development. This enables further research on drivers and implications for sustainability marketing strategies in global textile value chains.
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Priniotakis, Georgios. "Electrotextiles." In Strategic Marketing in Fragile Economic Conditions, 266–73. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6232-2.ch015.

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During the last decade, the textile Industry in Europe collapsed due to the competition with the low labor countries. The textile industry in Europe refused to adapt to the new market conditions. The competitive advantage of the design and the quality were not enough to keep it in the leading position. Nevertheless, in the last few years, the textile industry has completely changed. New products have been launched in the market. Electrotextiles is one of them: a new category of textile products that has conducting properties contrary to the traditional textile products but keeps the “textile” properties like softness, lightness, and “washableness.” Fabric is the best intermediary between the human being and a computer. Fabrics and cloths are almost all the time in contact with our body. Therefore, they can “feel” us and “cure” us. A fabric can also cover a large space, having low weight and cost, so it could be perfect if it can have electrical properties and work as photovoltaic. This chapter explores electrotextiles.
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Jiménez Sánchez, Álvaro, and María Rosa Frontera Sánchez. "Audiovisual Storytelling Approaches in the Marketing of Luxury Clothing Brands." In Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry, 263–83. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1859-5.ch012.

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Since ancient times, clothes have served to distinguish between different social classes. The marketing of luxury brands has been characterized by changing and full of multiple strategies. One of them is the use of storytelling, called the art of storytelling. This chapter delves into the use of audiovisual storytelling within the main brands of haute couture worldwide: Chanel, D&G, Versace, Dior, Prada, Burberry, Armani, Hermès, Louis Vuitton, and Gucci. The objective of the investigation is to analyze elements such as the narrative, the characters, the plot, or the aesthetics used. The sample consists of more than 50 ads, of which 24 were taken as storytelling. The results show different styles in the use of the narrative, as well as different archetypes in the characters and various aesthetic, formal and content patterns according to the brand under investigation.
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Akhtar, Muhammad Farooq, and Norazah Mohd Suki. "Green Consumer Behaviour." In Leveraging Consumer Behavior and Psychology in the Digital Economy, 240–48. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-3042-9.ch016.

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Environment preservation is a global concern. Textile industry disposes of chemicals which effects environment and human life (water borne diseases). United Nations develops 17 Sustainable Development Goals (UNSDG's) to protect environment. Five SDG's addressing textile industry namely good health and well-being, clean water and sanitation, responsible production and consumption, climate action and life below water. Role of textile industry to achieve SDG's is inevitable. Textile policy of Pakistan 2014-19 confirms that international buyer is concerned about the environment which evidently shows potential of green marketing in textile sector of Pakistan. Green marketing encourages environment friendly marketing practices (product, price, place, promotion). The objective of this study is to integrate the theory of planned behavior and technology acceptance model. Green consumer behavior of textile sector of Pakistan is conceptualized with this extended lens. This study enhances the body of knowledge by conceptualizing green consumer behavior of textile sector through extended model. Practically, this study remains beneficial for marketing professionals and researchers to understand green consumer behavior of textile sector. Success of green marketing is the success of society to curb environmental problems.
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Elmogahzy, Yehia E. "Evolutionary aspects of product development in the textile and fashion industry with respect to marketing changes." In Engineering Textiles, 15–33. Elsevier, 2020. http://dx.doi.org/10.1016/b978-0-08-102488-1.00002-2.

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Lavín, José M. "Type of Relationships and Their Management Towards Quality and Performance in the Textile and Apparel Industry." In Management and Inter/Intra Organizational Relationships in the Textile and Apparel Industry, 1–25. IGI Global, 2020. http://dx.doi.org/10.4018/978-1-7998-1859-5.ch001.

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Relations within the textile and apparel industry have varied considerably in recent years. New modes of relationship management and the emergence of new international actors have altered traditional concepts. In the chapter, the authors study the reflection of these variations in inter-organizational and intra-organizational relations, especially by reviewing 42 articles reported in journals and conference proceedings from the ISI Web of Knowledge database, finding 28 articles on the subject mentioned. A classification of the 28 articles has been made based on their context, their sources of results, the stakeholders that appear, and their final results. The contributions are shown in each of the two areas mentioned and which is the most studied. Later on, an account is made of the main theoretical bodies mentioned in the articles, and finally, it is observed that while marketing and supply chain management, belonging to inter-organizational relations are widely mentioned, intra-organizational relations have less value, especially in the question of human resources.
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Carciani, Cristiano, and Luca Bagnaschino. "TechCouturism, an Alternative Showcase for New Fashion Designers." In Wearable Technologies, 689–731. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5484-4.ch030.

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In the age of the new millennium a global phenomenon has emerged where many products and designers have explored the infinite possibilities of the fashion and technology interaction. The digital means of the communication industry coined a varied and interchangeable array of terminologies, such as wearables, fashion technology, and wearable devices, without considering evident conceptual and purpose differences between the artifacts. The authors recognize the creative and widespread communication potential of this trend and understand the importance of defining precise characteristics of a distinguishable technology-fashion integration. After analyzing the case studies of Hussein Chalayan, CuteCircuit and Iris van Herpen, the authors suggest the neologism TechCouturism as an ideological movement that reconciles technology and the combination of textile crafts and design typical of haute couture. Finally, research on the topic has come to recognize the term TechCouturism as a marketing means for innovative and creative talents searching for acknowledgement among multiple competitors.
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