To see the other types of publications on this topic, follow the link: Thai Authors.
Journal articles on the topic 'Thai Authors'
Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles
Consult the top 50 journal articles for your research on the topic 'Thai Authors.'
Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.
You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.
Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.
1
Samphaiboon, Natthawut, and Matthew N. Dailey. "Steganography in Thai Text." International Journal of Digital Crime and Forensics 2, no. 3 (July 2010): 43–64. http://dx.doi.org/10.4018/jdcf.2010070104.
Full textAbstract:
Steganography, or communication through covert channels, is desirable when the mere existence of an encrypted message might cause suspicion or provide useful information to eavesdroppers. Text is effective for steganography due to its ubiquity; however, text communication channels do not necessarily provide sufficient redundancy for covert communication. In this paper, the authors propose a novel steganographic embedding scheme for Thai plain text documents that exploits redundancies in the way particular vowel, diacritical, and tonal symbols are composed in TIS-620, the standard Thai character set. This paper provides a Thai text stegosystem following a provably secure construction that guarantees covertness, privacy, and integrity of the hiddentext message under meaningful attacks against computational adversaries. In an experimental evaluation, the authors find that the message embedding scheme allows 203 bytes of embedded hiddentext message per 100KB of covertext on average, and that the document modifications are not readily noticed by observers. The stegosystem is thus a practical and effective secure system for covert communication over Thai plain text channels.
2
Sabchareon, Arunee, Derek Wallace, Jean Lang, Alain Bouckenooghe, and Annick Moureau. "Efficacy of tetravalent dengue vaccine in Thai schoolchildren – Authors' reply." Lancet 381, no. 9872 (March 2013): 1094–95. http://dx.doi.org/10.1016/s0140-6736(13)60755-2.
Full text
3
Boonlert-U-Thai, Kriengkrai, and Pradyot K. Sen. "Family ownership and earnings quality of Thai firms." Asian Review of Accounting 27, no. 1 (February 4, 2019): 112–36. http://dx.doi.org/10.1108/ara-03-2018-0085.
Full textAbstract:
PurposeThe purpose of this paper is to provide evidence that the quality of earnings of family run firms is superior to that of the other firms and that firms run by founding family members exhibit this trait even more prominently. Using insights from the fundamental accounting valuation model, this study also hypothesizes that financial markets place a higher weightage on earnings than book value for founding family-run firms in Thailand as these firms report a more reliable earnings number.Design/methodology/approachThis is an empirical archival research.FindingsThe authors report evidence that financial markets place a higher weightage on earnings than book value for founding family-run firms. The evidence is consistent with the insight that current earnings of the founding family-run firms offer more information about future earnings and cash flow compared to book value than those for family (FAM) and non-family (NonCS) firms. The authors also provide evidence that earnings persistence and the accrual quality of the founding family firms are higher compared to the other firms. This evidence is contrary to the notion that family firms have more opaque disclosures, lower earnings quality and higher implied cost of equity capital.Research limitations/implicationsThe authors find support for the alignment hypothesis of the long-term family ownership of Thai firms. The authors consider these evidences consistent with the shareholder interest alignment hypothesis of the controlling shareholders as opposed to the entrenchment hypothesis.Practical implicationsThe study implies that earnings of the Thai firms run by founding family members are more reliable and can be relied on more for firm valuation. Additionally, the authors also offer a different methodology by appealing to the valuation properties of the reported accounting numbers besides looking at the quality of accruals and earnings persistence tests offered in the existing literature.Social implicationsThe society is better off if there are more opportunities to invest in Thai firms run by founding family members. The finding of the quality difference in governance by firms with founding family members is new. Therefore, the study points to the need of finer partition of the family firms while looking at their corporate governance practices. The fact that the FF firms offer a higher quality of earnings implies that they are less engaged in opportunistic manipulation of earnings and cash flow and, thus, are self-motivated to protect the longer term interest of the firms.Originality/valueThis if the first time the accounting fundamental valuation theory has been used to provide evidence of higher earnings quality.
4
Aroonmanakun, Wirote. "Creating the Thai National Corpus." MANUSYA 10, no. 3 (2007): 4–17. http://dx.doi.org/10.1163/26659077-01003001.
Full textAbstract:
This paper reports on the progress of Thai National Corpus development. The TNC is designed as a general corpus of standard Thai. Only written texts are collected in the first phase. It aims to include at least eighty million words. Various text types produced by various authors are included in the TNC so that it would closely represent written language in general. Texts are word segmented and tagged following the Text Encoding Initiative (TEl) guidelines on text encoding. The TNC was designed as a resource for general applications, such as lexicography, language teaching, and linguistic research. In addition, the TNC is designed to be comparable to the British National Corpus so that a comparative study between the two languages is also possible.
5
Kongkaew, Sukanda, and Payung Cedar. "An Analysis of Errors in Online English Writing made by Thai EFL Authors." International Journal of Applied Linguistics and English Literature 7, no. 6 (November 1, 2018): 86. http://dx.doi.org/10.7575/aiac.ijalel.v.7n.6p.86.
Full textAbstract:
English writing produced by Thai EFL authors inevitably contains errors of various types. Errors can lead to not only wrong interpretations but also unfavorable criticism. This study is an endeavor to examine errors of English writing made by Thai EFL authors on the Tourism Authority of Thailand Website and to suggest revisions to each error found. To do this, the information on tourist destinations in five provinces in the lower north of Thailand, namely, Phitsanulok, Sukhothai, Phetchabun, Uttaradit, and Tak, was collected. The gathered data consisted of 230 pieces of the information which contained 2,559 sentences. The data were analyzed by applying the framework of Dulay, Burt, & Krashen’s surface structure taxonomy (1982). The results revealed that almost half of all the considered sentences (44.78%) contained errors. Based on the framework, errors of omission were found to be the most frequent, followed by those of misformation, addition, and misordering, respectively. Interestingly, the results also showed that the mechanical errors, not in the list of the framework, occurred with the highest frequency. Based upon research findings, online English writing made by Thai EFL authors need more proofreading, especially on the types of errors committed at the highest frequency according to or beyond the framework. However, in focusing on high frequency errors, it is to be noted that miscellaneous occurred the least yet should not be ignored in the correcting process.
6
Rungsithong, Rapeeporn, Klaus E. Meyer, and Anthony S. Roath. "Relational capabilities in Thai buyer-supplier relationships." Journal of Business & Industrial Marketing 32, no. 8 (October 2, 2017): 1228–44. http://dx.doi.org/10.1108/jbim-02-2017-0027.
Full textAbstract:
Purpose This paper uses the relational capabilities perspective to provide new insights into the mediating role of relational capabilities and their performance implications. Specially, this paper aims to explain how characteristics of a partnership influence relational capabilities that in turn enhance firm performance. Design/methodology/approach Using data from an original survey of 156 partnership projects between buyers and suppliers in the Thai manufacturing sector, the authors use a structural model to test their hypotheses. Findings The empirical analysis shows that the impact of relational and economic attributes of a partnership on firm performance is mediated by knowledge sharing routines and complementary capability. However, the impact varies between operational and strategic performance, as relational capabilities are strongly associated with operational performance but only indirectly associated with strategic performance. Practical implications The need to coordinate and mobilize complementary resources not only increases the interdependence between buyers and suppliers but also contributes to firm performance. Specifically, operations can be enhanced by knowledge sharing routines and complementary capability. At a strategic level, operational effectiveness enables firms to benefit from inter-organizational relationships. Originality/value The authors contribute to industrial marketing knowledge by shedding light on mediation of relational capabilities between inter-organizational attributes and firm performance. The findings demonstrate the value of the relationship between a firm’s supply chain and its relational capabilities which in turn drive project performance.
7
Somsong, Pimpinan, Regina C. McNally, and Chi-Ming Hsieh. "Consumers’ perceptions towards Thai rice." British Food Journal 122, no. 1 (October 25, 2019): 151–69. http://dx.doi.org/10.1108/bfj-01-2019-0040.
Full textAbstract:
Purpose The purpose of this paper is to investigate consumer preferences towards innovative rice products, and cross-cultural determinants of customers’ perceived value and loyalty. Design/methodology/approach A self-administered survey was designed to obtain participants’ perceptions about Thai rice, and preferences towards innovative Thai rice products. A total of 937 surveys were distributed and 908 valid surveys were returned, yielding a 96.7 per cent overall response rate. Confirmatory factor analysis was used to assure the reliability and validity of the measures used in the survey instrument. Structural equation modelling was employed to assess the five hypothesised relationships between the four elements of the marketing mix, customer perceived value, and post-purchase behaviour, and to compare the path coefficients across the two cultural groups. Findings The findings reported herein show that eastern and western customers’ perceptions of marketing mix variables positively impact their perceptions of value, in turn, enhancing their loyalty to Thai rice. A successful marketing strategy should meet changing customer needs through adopting new products, services and unique marketing mix bundles. Such strategies should be tailored to the differing needs across cultures, and can address issues arising from changing competitive and environmental landscapes. Research limitations/implications The first limitation concerns the scope of the study. Specifically, the authors only conducted surveys during a two-month time period in 2018; the sampling sites were limited to several shopping malls in Bangkok; and the authors surveyed a high proportion of young, single, educated participants. The second limitation pertains to the selection and adaptation of constructs and their observed variables (such as the 4P indicators). Most of the observed variables were selected based on a literature review and the opinions of the scholars who participated in this study. Practical implications These results should be beneficial to members of the international rice industry, Thai rice exporters, the Thai government and to academics. Long-term success will be supported by focused attention on target segments and launch of innovative rice products that match differing preferences across nationalities. Originality/value Understanding consumers’ perspectives and preferences are critical to appropriate positioning and marketing of value-added Thai rice products. This study represents one of the first attempts to integrate marketing mix decisions, customers’ perceived value and loyalty within a Thai rice purchase behaviour context across eastern and western customers.
8
Amnuai, Wirada. "A COMPARISON OF NICHE ESTABLISHMENTS IN ENGLISH RESEARCH ARTICLE INTRODUCTIONS PUBLISHED IN INTERNATIONAL AND THAI JOURNALS." Discourse and Interaction 14, no. 2 (December 27, 2021): 24–40. http://dx.doi.org/10.5817/di2021-2-24.
Full textAbstract:
The present study looked closely at the niche establishments in the introduction sections of English research articles written by Thai authors and published in local Thai journals and compared them to those found in introduction sections written by non-Thai authors published in international and high indexed journals. Each of the two corpora contains forty introductory sections. The analysis was based on the frameworks of Swales (2004) and Lim (2012). It was found that the use of niche establishments in the international corpus was higher than that in the Thai corpus. In the Thai corpus, “Stressing insufficient research” was the highest strategy, but “Revealing methodological limitations” was completely absent. It is expected that the results will provide practical guidance for novice writers to write their research introduction sections with informative and convincing niche establishments and, to some extent, the results should also benefit English writing classes, especially in Thailand.
9
Dej-adisai, Sukanya, Nitinant Koyphokaisawan, Chatchai Wattanapiromsakul, Wanlapa Nuankaew, Tong Ho Kang, and Thanet Pitakbut. "In Vitro, In Vivo, and In Silico Analyses of Molecular Anti-Pigmentation Mechanisms of Selected Thai Rejuvenating Remedy and Bioactive Metabolites." Molecules 28, no. 3 (January 18, 2023): 958. http://dx.doi.org/10.3390/molecules28030958.
Full textAbstract:
Thai rejuvenating remedies are mixed herbal formulas promoting longevity. Due to the complexity, the biological activities of these remedies are minimal. Therefore, in this study, the authors evaluated the anti-pigmentation effect at the molecular level of the selected Thai rejuvenating remedy to fulfill the knowledge gap. First, the authors found that the selected remedy showed promising activity against the tyrosinase enzyme with an IC50 value of 9.41 µg/mL. In the comparison, kojic acid (positive control) exhibited an IC50 value of 3.92 µg/mL against the same enzyme. Later, the authors identified glabridin as a bioactive molecule against tyrosinase with an IC50 value of 0.08 µg/mL. However, ethyl p-methoxycinnamate was the most abundant metabolite found in the remedy. The authors also found that the selected remedy and glabridin reduced the melanin content in the cell-based assay (B16F1) but not in the zebrafish larvae experiment. Finally, the authors conducted a computational investigation through molecular docking proposing a theoretical molecular interplay between glabridin, ethyl p-methoxycinnamate, and target proteins (tyrosinase and melanocortin-1 receptor, MC1R). Hence, in this study, the authors reported the molecular anti-pigmentation mechanism of the selected Thai rejuvenating remedy for the first time by combining the results from in silico, in vitro, and in vivo experiments.
10
Chotiudompant, Suradech. "“Bangkok” in Contemporary Thai Literature: Globalization, Tourism, and Comsumerism." MANUSYA 16, no. 2 (2013): 35–50. http://dx.doi.org/10.1163/26659077-01602003.
Full textAbstract:
The paper aims to investigate how Bangkok is represented in contemporary Thai literature, including those works by such authors of renown as Chamlong Fangcholachit, Prabda Yoon, and Paritas Hutangkul. Through the perspectives of these contemporary authors, Bangkok has been used as a poignant setting to showcase the problems and conditions of urbanism in Thailand. The paper aims to focus on three main issues of representation, which are not completely separated but closely intertwined: (1) Bangkok as a hub of globalization, where cultural forces, especially those from the West, clash with local knowledge and wisdom; (2) Bangkok as a major tourist destination, where the tourist’s imagination of Bangkok and Thailand as an exotic place jars with the realities they actually face upon their arrival; and (3) Bangkok as a city of capitalism and consumerism, where urban people define themselves through their conspicuous consumption. Contemporary Thai literature, especially those works in the last two decades, make manifest the complexity of these three issues as well as how these issues affect urban dwellers in their everyday life.
11
Jangsiriwattana, Thamarat, Sanober Salman, and Boonthipa Jiantreeangkool. "Ethical Decision- Making Model for Thai Context." International Journal of Human Resource Studies 8, no. 2 (May 21, 2018): 337. http://dx.doi.org/10.5296/ijhrs.v8i2.13174.
Full textAbstract:
The ethics issue has been receiving massive attention of today’s managers due to the publicized scandals and cases of fraud, bankruptcy and others. For managerial convenience numerous ethical decision making models were proposed by researchers, but six models are widely accepted by ethics based practitioners (Ferrell, Fraedrich & Ferrell, 2008). Each model has unique characteristics, which enhances understanding about ethical dilemma. This paper reviewed the relevant literature and utilized seven models: (Kelly & Elm, 2003; Jones, 1991; Ferrell, Gresham & Fraedrich, 1989; Hunt & Vitell, 1986; Trevino, 1986; Ferrell & Gresham, 1985; Kohlberg, 1969) and then cultivated ethical decision-making model for Thai context. In addition, the authors also reviewed the literature on Thai culture and focused on Buddhist philosophy, beliefs, values and norms of Thai people. Finally, the Seven ethical decision making models and Buddhist philosophy were integrated together to propose a model for ethical decision making for Thai organization.
12
Kranrattanasuit, Naparat, and Yanuar Sumarlan. "Failed Mimicry: The Thai Government’s Attempts to Combat Labor Trafficking Using Perpetrators’ Means." Social Sciences 11, no. 9 (September 15, 2022): 422. http://dx.doi.org/10.3390/socsci11090422.
Full textAbstract:
(1) Background: This research paper examines the prevention measures, i.e., the application of technologies such as those abused by “traffickers”, used by government and non-government agencies to combat “internal trafficking” in Samut Sakhon province. The authors review numerous research papers and documents at international and national levels. (2) Methods: the authors use in-depth interviews to relate the anti-internal trafficking measures of the government and non-government agencies. (3) The findings show that these government and non-government agencies have attempted to combat “inter-border” trafficking and internal trafficking. However, limited information and communication gaps in the application of IT-based technology and other media for communication have caused unsatisfactory preventive results and responses against such phenomena. (4) Some findings point to the limited success of an NGO (the Labor Protection Network) whose leader decided to recruit Burmese- and Lao-speaking staff to reach out to potential and actual victims among Burmese and Laotian people. (5) The authors suggest that government agencies learned from this failure and then collaborated more with non-government and migrant worker organizations to provide sufficient information and efficient communication channels to ensure migrant workers’ safety in Thailand’s territory.
13
Hue, Nguyen Minh, and Nguyen Thanh Trung. "Research on the Behavior of Use of Nylon Bag of the People of Thai Nguyen City." International Journal of Economics, Business and Management Research 06, no. 05 (2022): 116–23. http://dx.doi.org/10.51505/ijebmr.2022.6509.
Full textAbstract:
This study was conducted to assess the behavior of using plastic bags of Thai Nguyen city people. Data of the study were collected from a direct survey of 221 consumers using plastic bags in Thai Nguyen city. Through descriptive statistical method, the study has shown important contents related to people's awareness of Thai Nguyen city about the harmful effects of plastic bags on the environment, on human health, and on usage behavior of plastic bags and the demand for replacement products for plastic bags of people in Thai Nguyen city. From the research results, the authors have proposed some recommendations to improve the behavior of using plastic bags of Thai Nguyen city people.
14
Милюгина, Елена Георгиевна, and Кампол Ванналак Праюнраттанавонг. "TRAINING TO RUSSIAN AS A PEDAGOGICAL RESOURCE FOR FORMING THE THAI SCHOOLCHILDREN’ INTERCULTURAL COMMUNICATIVE COMPETENCE." Вестник Тверского государственного университета. Серия: Педагогика и психология, no. 3(60) (October 17, 2022): 90–102. http://dx.doi.org/10.26456/vtpsyped/2022.3.090.
Full textAbstract:
Актуальность проблемы формирования межкультурной коммуникативной компетенции тайских школьников обусловлена динамично развивающимся молодежным образовательным сотрудничеством России и Таиланда. В статье представлена педагогическая система опережающего обучения школьников русскому языку как иностранному с применением лингвокультурного подхода. С учетом особенностей обучения русскому языку в школах Таиланда, предложен комплекс мер по формированию межкультурной коммуникативной компетенции тайских школьников для обеспечения образовательного сотрудничества с российскими сверстниками. In the context of Russia and Thailand dynamically developing youth cultural exchanges the formation of participants in these bilateral relations intercultural communicative competence is actualized. The authors consider that the pedagogical resource for the Thai schoolchildren’ intercultural communicative competence formation is training to Russian using linguocultural approach. The authors describe the features of training to Russian in Thailand educational institutions and propose a set of measures to enhance the Thai schoolchildren of intercultural communicative competence formation in training to Russian.
15
Jairak, Kallaya, Prasong Praneetpolgrang, and Pilastpongs Subsermsri. "Information technology governance practices based on sufficiency economy philosophy in the Thai university sector." Information Technology & People 28, no. 1 (March 2, 2015): 195–223. http://dx.doi.org/10.1108/itp-10-2013-0188.
Full textAbstract:
Purpose – The purpose of this paper is to develop a formal set of information technology (IT) governance practices based on sufficiency economy philosophy (SEP) to support the generic context for Thai universities. Design/methodology/approach – The research methodology in this study is divided into two main phases that are conceptualization and operationalization. In the phase of conceptualization, the authors reviewed literature related to the implementation of IT governance in universities and the principles of SEP in order to conceptualize an initial idea of IT governance on the basis of SEP. In the phase of operationalization, the authors performed in-depth interviews with the CIOs of 20 universities, five IT experts, and five SEP experts in order to verify the proposed concept. Findings – This study provides two key findings: the IT governance practices based on SEP for Thai universities and the mapping of IT governance practices based on SEP with ISO/IEC 38500. Practical implications – The total of 65 practices presented in this study can be used as a guideline for handling of IT governance issues in Thai universities. Originality/value – This study provides university IT governance practices based on the principles of SEP that is widely accepted and highly appreciated in Thailand.
16
KALB, JUTARAT, and KLAUS KALB. "New lichen species from Thailand, new combinations and new additions to the Thai lichen biota." Phytotaxa 332, no. 2 (December 19, 2017): 141. http://dx.doi.org/10.11646/phytotaxa.332.2.2.
Full textAbstract:
Several collecting trips by the authors (alone or together) over the last ten years in twenty-one provinces of Thailand afforded new additions to the most recent Thai lichen checklist. These are from seven families with an emphasis on the Graphidaceae reflecting the current interest of the authors. Three species are described as new to science: Glaucotrema palaeoprotocetraricum which differs from G. thailandicum in having larger ascospores and producing protocetraric acid, Platygramme subcalubrosa which differs from P. calubrosa in having non-pruinose labia and discs and smaller, less-septate ascospores and Ramonia minima, which differs from R. kandleri in having smaller ascomata, a lower hymenium and a partly brown to blackish exciple. Constrictolumina leucostoma is a new finding for the Palaeotropics and the genera Pseudotopeliopsis, Ramonia and Sclerophyton are new reports for Thailand. New records of Thai species of Hemithecium are transferred to Allographa and Graphis. This necessitated the following new combinations: Allographa stictilabiata (≡ Graphina stictilabiata), Graphis aphaneomicrospora (≡ Hemithecium aphaneomicrosporum) , G. balaghatensis (≡ Hemithecium balaghatense) and Graphis indica (a new name for Hemithecium norsticticum). Further new combinations include Glaucotrema protocetraricum (≡ Ocellularia protocetrarica) and Traponora varians (≡ Lecidea varians). Acanthothecis consocians, Caloplaca bassiae, Chapsa pulchra, Leucodecton occultum, Phaeographopsis palaeotropica, Platygramme australiensis, P. commutabilis, P. discurrens, Sclerophyton seriale, Psudotopeliopsis longisporum, Traponora macrospora and Trinathotrema stictideum are further new additions to the Thai lichen biota. Working keys are presented to all known species of Phaeographopsis and Trinathotrema and to the Thai species of Platygramme.
17
Tse, Ying Kei, Rupert L. Matthews, Kim Hua Tan, Yuji Sato, and Chaipong Pongpanich. "Unlocking supply chain disruption risk within the Thai beverage industry." Industrial Management & Data Systems 116, no. 1 (February 1, 2016): 21–42. http://dx.doi.org/10.1108/imds-03-2015-0108.
Full textAbstract:
Purpose – A growing need for global sourcing of business has subjected firms to higher levels of uncertainty and increased risk of supply disruption. Differences in industry and infrastructure make it more difficult for firms to manage supply disruption risks effectively. The purpose of this paper is to extend developing research in this area by addressing gaps within existing literature related to environmental turbulence and uncertainties. Design/methodology/approach – The authors test the model using data collected from 253 senior managers and directors in the Thai beverage industry using advanced statistical techniques to explore the relationship between representations of supply disruption risk and uncertainty. Findings – The results show that both magnitude and probability of risk impact on the disruption risk, but the probability of loss is a dominant determinant. The authors also find that demand uncertainty and quality uncertainty affect the risk perception of purchasing managers, and are related to the magnitude of disruption risk, rather than the frequency of occurrence. Interestingly, the results show that quality uncertainty negatively impacts on the severity of disruption risk. Research limitations/implications – The construct validity of demand uncertainty was under the required threshold, intimating the need for further construct development. Practical implications – The framework provides managers with direction on how to formulate and target their disruption risk management strategies. The work also allows practitioners to critical reflect on implicit risk management strategies they may already employ and their effectiveness. Originality/value – The paper identifies key antecedents of supply disruption risk and tests them within a novel industrial context of the beverage industry and a novel national context of Thailand.
18
Amnuai, Wirada. "Analyses of Rhetorical Moves and Linguistic Realizations in Accounting Research Article Abstracts Published in International and Thai-Based Journals." SAGE Open 9, no. 1 (January 2019): 215824401882238. http://dx.doi.org/10.1177/2158244018822384.
Full textAbstract:
There has been a growing interest in the rhetorical move structure of research articles (RAs). Research studies reveal that articles written by native and nonnative English speakers show some similarities and differences in their rhetorical structure and linguistic features across disciplines. This study was therefore undertaken to investigate the rhetorical moves of English RA abstracts, which were written by authors from different cultural and linguistic backgrounds. Sixty RA abstracts from two corpora (international corpus and Thai corpus) in the field of accounting were analyzed using Hyland’s framework. The abstracts written by authors of different nationalities and published in internationally scholarly journals were collected for the international corpus, whereas the counterpart consisted of abstracts written by Thai authors and published in indexed Thailand-based journals. Both similarities and differences in terms of rhetorical move and linguistic realizations were found. The use of tenses and voices was quite different not only between the two corpora but also from the previous studies. The findings will provide practical and detailed description of the RA abstracts’ structures of the two corpora. This may lead to pedagogical implications for teaching students how to write accounting English RA abstracts effectively.
19
Subin, Natdanai, and Aphiwit Liang-Itsara. "Challenges for Methodological Designs and Proposed Alternative Instruction for Teaching English Grammar to Thai Deaf and Hard-of-Hearing Students." English Language Teaching 15, no. 11 (October 26, 2022): 70. http://dx.doi.org/10.5539/elt.v15n11p70.
Full textAbstract:
Grammar is a foundation of language, as all languages consist of rules and usage. Learning English grammar is challenging for Thai EFL learners because of the contrastive grammatical features between Thai and English. Learning English grammar is even more difficult for Thai deaf and hard-of-hearing students since they have limited tools and cues for acquiring English grammar. This paper discusses possible challenges in teaching English grammar to deaf and hard-of-hearing students and reviews some teaching methodologies that might be effective for deaf and hard-of-hearing Thai EFL students. The authors also introduce the WebQuest instruction as a promising alternative instruction of English grammar for this group of students.
20
Panitchpakdi, Kundoldibya. "Cultural Heritage Transfer of the Traditional Thai House: Usiri Family Houses." Asian Journal of Behavioural Studies 3, no. 13 (August 25, 2018): 54. http://dx.doi.org/10.21834/ajbes.v3i13.143.
Full textAbstract:
Traditional Thai house architecture is a significant part the Thai culture and heritage. One unique attribute of traditional Thai house construction is the modular, pre-fabricated wood components, with non-permanent connections. This allows the house to be dissembled and reassembled in a new location without damage. This is a case study of Thai-style houses built and owned by six generations of the Usiri family. Their houses have been passed down from the first to subsequent generations. From only two Thai-style houses 130 years ago, there are now eleven houses as part of an expanding cultural inheritance.Keywords: cultural heritage; traditional house; preservation; living environment.eISSN 2398-4295 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia. DOI: http://dx.doi.org/10.21834/ajbes.v3i13.143
21
Panitchpakdi, Kundoldibya. "Transfer of the Cultural Heritage of the Traditional Thai House: Usiri Family Houses." Environment-Behaviour Proceedings Journal 1, no. 3 (August 3, 2016): 237. http://dx.doi.org/10.21834/e-bpj.v1i3.368.
Full textAbstract:
Traditional Thai house architecture is a significant part the Thai culture and heritage. One unique attribute of traditional Thai house construction is the modular, pre-fabricated wood components, with non-permanent connections. This allows the house to be dissembled and reassembled in a new location without damage. This is a case study of Thai-style houses built and owned by six generations of the Usiri family. Their houses have been passed down from the first to subsequent generations. From only two Thai-style houses 130 years ago, there are now eleven houses as part of an expanding cultural inheritance. © 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. This is an open access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/).Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Cultural Heritage; Traditional House; Preservation; Living Environment.
22
Law, Colin. "The study of customer relationship management in Thai airline industry: A case of Thai travelers in Thailand." Journal of Airline and Airport Management 7, no. 1 (February 17, 2017): 13. http://dx.doi.org/10.3926/jairm.86.
Full textAbstract:
Purpose: This paper offer marketing strategy suggestion to the airlines operating within the Thai aviation market. It identifies the recommended motivational factors that influence the airline customers’ decision to their airline choices. Airlines use different customer relationship management programs to attract returning customers. This paper suggested the most attractive motivation factors for Thailand's air travel market.Design/methodology/approach: This research paper is an attempt to study and identify the factors, including loyalty program, distribution channel, customer services, promotions and other influence causes that affected the customer preference in the airline ticket purchasing behavior in Thailand.A questionnaire survey was conducted with the sample identified through unrestricted non probability sampling technique at four major airports in Thailand. The data collected are analyzed to identify the favorable drivers that lead to customer decision on airline choice.Findings: The result from the study has demonstrated that price, and promotion has a significant impact on customer preference and positively leads to repurchase intention for their future travel. Moreover, flight schedules are also a main factor influencing the travelers’ final decision on airline choice. However, when the promotional strategies and schedule are comparable between airlines, customers are attracted by the airline amenities and services. Loyalty program (frequent-flier program flier program) is showing a less attractive motivator while distribution channel demonstrates the least important affecting the travelers’ choice of airline.Originality/value: The paper begins with an overview of previous research in the area of airlines customer relationship management and then moves on to what is currently being implemented by the airlines. The authors then propose several customer relationship strategies and identify the most attractive one that motivates the Thai consumers.
23
Sujjapun, Ruenruthai. "The Legacy of Traditional Thai Literature and its Impact on Contemporary Children’s Literature." MANUSYA 8, no. 4 (2005): 78–87. http://dx.doi.org/10.1163/26659077-00804006.
Full textAbstract:
Literature is a significant part of any nation’s cultural heritage, its continuing existence depending on the values which are handed down from era to era, from generation to generation. Most traditional Thai literature follows the same conventions. The influence exerted by western literature helped to foster the development of contemporary Thai literature, but at the same time relegated traditional literature to the back burner, seemingly remote from contemporary Thai life. This can clearly be seen in contemporary children’s literature; for example, it is obvious that at the present time the books in The Adventures of Harry Potter series by J. K. Rowling are bestsellers that have captured the hearts of children all over the world. Witches and the magic of the western world are borrowed by authors of children’s literature and even play a role in some Thai children’s books as well. Nevertheless, there are a number of Thai writers who appreciate traditional Thai literary works and who have made an effort to revive some works of traditional Thai literature both in terms of content and style. They narrate new versions of classical literature in modern form and with more up-to-date content in a manner that appeals to young readers.
24
Panitchpakdi, Kundoldibya. "Participatory Development of a Local Curriculum on Traditional Thai House Regeneration in Samut Songkhram." Environment-Behaviour Proceedings Journal 1, no. 1 (June 26, 2016): 44. http://dx.doi.org/10.21834/e-bpj.v1i1.194.
Full textAbstract:
This paper is part of the participatory action research on ‘Architecture for Community Empowering’ project, which has been on-going since 2007. The project emerged from expressed need of local communities to preserve the traditional Thai house as a cultural heritage. A curriculum was developed to provide training on the features of Thai- housing, construction and preservation to empower communities to share and spread this traditional wisdom. Trainees also developed a more profound appreciation for the Thai architectural heritage. This curriculum is the first of its kind in Thailand, and the training is being replicated in other communities in the country.© 2016. The Authors. Published for AMER ABRA by e-International Publishing House, Ltd., UK. Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies, Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.Keywords: Local curriculum; traditional Thai house; housing; regeneration
25
Thi Huong, Dao, Nguyen ThiLan Anh, Do Thuy Ninh, and Nguyen ThiPhuong Thao. "The Factors Affecting the Entrepreneurial Intention of Women in Thai Nguyen Provice." International Journal of Economics, Business and Management Research 06, no. 09 (2022): 01–12. http://dx.doi.org/10.51505/ijebmr.2022.6901.
Full textAbstract:
This paper studies the factors affecting the entrepreneurial intention of women with survey data of women aged 18-40 years old in Thai Nguyen province. From survey data of 205 women in the area, the authors evaluated factors through techniques including: Cronbach's Alpha coefficient analysis, exploratory factor analysis EFA, regression analysis and hypothesis testing. Research results show that there are six factors affecting women's entrepreneurial intention, including: Attitudes towards money; Government support policy; Achievement needs; Perceived behavioral control; Entrepreneurship education; Attitudes towards entrepreneurship. The research results suggest some implications for women intending to start a business, local policy managers.
26
Itthipanichpong, Thun, Songthai Moonwong, Napatpong Thamrongskulsiri, Niti Prasathaporn, Somsak Kuptniratsaikul, Yelverton Tegner, Jack Lysholm, and Thanathep Tanpowpong. "Validity and Reliability of the Thai Versions of the Lysholm Knee Scoring Scale and Tegner Activity Scale." Orthopaedic Journal of Sports Medicine 11, no. 2 (February 1, 2023): 232596712211497. http://dx.doi.org/10.1177/23259671221149785.
Full textAbstract:
Background: Functional or quality of life questionnaires are important tools in clinical investigations. The Lysholm Knee Scoring Scale and Tegner Activity Scale are knee-specific questionnaires that are widely used to assess knee function. Purpose: To translate both questionnaires into Thai and to assess the validity and reliability of the Thai versions of the Lysholm and adjusted Tegner scales. Study Design: Cohort study (diagnosis); Level of evidence, 3. Methods: The Lysholm and Tegner scales were translated into Thai by using the forward-backward translation protocol. Because cultural modifications were made to the sports used to measure activity on the Tegner scale, the authors of this study refer to the Thai version as the “Thai adjusted Tegner scale.” The reliability and validity of the translated scales were evaluated by obtaining the responses of 60 consecutive patients (mean age, 40.5 years; 34 male, 26 female); the patients also completed the Thai version of the International Knee Documentation Committee Subjective Knee Form (IKDC-SKF). Criterion validity was tested by correlating the scores from both translated questionnaires with those from the Thai IKDC-SKF, while reliability was assessed by measuring test-retest reliability and internal consistency. Results: The Thai Lysholm scale showed a strong correlation with the Thai IKDC-SKF ( r = 0.89), while the Thai adjusted Tegner scale showed a moderate correlation with the Thai IKDC-SKF ( r = 0.60). The intrarater and test-retest reliability measures were excellent for the Thai Lysholm (intraclass correlation coefficient [ICC], 0.94 and 0.98, respectively) and moderate to good for the Thai adjusted Tegner (ICC, 0.73 and 0.86, respectively). The internal consistency for the Thai Lysholm was acceptable at all the time points (Cronbach alpha, 0.71-0.73). Conclusion: The Thai Lysholm and Thai adjusted Tegner scales adequately retained the characteristics of the original versions. They can be considered reliable instruments for Thai patients with knee-related problems.
27
Ananmana, Kanyanant, Suwita Pruksaarporn, Panida Ninaroon, Cholpassorn Sitthiwarongchai, and Suwita Pruksaarporn. "THAI LABOR REQUIREMENTS AND DEVELOPING ENGLISH COMMUNICATION SKILLS IN RANONG PROVINCE." EUrASEANs: journal on global socio-economic dynamics, no. 6(13) (November 30, 2018): 45–53. http://dx.doi.org/10.35678/2539-5645.6(13).2018.45-53.
Full textAbstract:
This research aims to study the content requirements when it comes to improvement of English communication skills of Thai laborers who are preparing to enter the labor market in Ranong province, Thailand. This study is a qualitative research since the researchers have used in-depth interviews as the key research instrument and have also applied the triangulation method to check for data validity. The key informants were 20 people including the unemployed Thais and also local university students. The skills in question have been divided into four rather traditional categories: listening, speaking, reading and writing skills. The research outcomes demonstrate that firstly, most of the unemployed Thai laborers would like to improve their listening skills so that to be able to follow basic instructions and orders at work. Secondly, regarding the speaking skills, most of the informants would like to improve their job interviewing skill. Thirdly, most of Thai laborers would like to develop their reading skill, their key motivation being to read job advertisements. And also - to be able to fill in job application forms is what most of Thai laborers would like to learn. Overall, Thai workers fully admit they are having difficulties in using all four types of skills. However, our research findings also reveals that Thai workers have serious troubles with the speaking skills, mostly because of the wrong usage of English grammar.
The authors of this study would like to recommend both public and private organizations in Ranong area to become more aware of the English communication skill problem of the local Thai workers. The results of this study should be used as a guideline in promoting and developing the programs aimed at improving English communication skills of the current and prospective Thai workers in the province in question.
28
Supprasert, Warunsicha, David Hughes, and Piyatida Khajornchaikul. "Roles and capacities of Thai family development centres." Journal of Children's Services 13, no. 3/4 (December 17, 2018): 110–21. http://dx.doi.org/10.1108/jcs-11-2017-0048.
Full textAbstract:
Purpose The purpose of this paper is to examine Family Development Centre (FDC) staff’s[1] perspectives on their roles and capacity to promote early childhood language learning through good parenting. Design/methodology/approach This research employed in-depth interviews with 30 FDC coordinators and volunteer staff, supported by limited field observations. Findings Identifying risk, surveillance of at-risk families, building community solidarity and activities to support parenting and children, emerged as key components of FDC work. Volunteers softened their surveillance role by emphasising their social support function and personal links to local communities. Most activities aimed to strengthen family bonding and relationships, with fewer specifically addressing early childhood language deficits. Volunteers found the latter challenging, and generally sought to work in cooperation with education, public health and child care staff where projects involved language development. Practical implications Most volunteers said they lacked the capacities to promote early language development effectively and required additional training in such areas as partnerships and collaboration, family and parenting support, and project management. The authors argue that the importance given to partnerships reflects volunteers’ recognition that they need to draw on outside expertise to address children’s language problems. Given resource constraints, volunteers will remain central to family support work for the immediate future. Even with training lay volunteers will not become language experts, and future policy should centre on building a framework of professional support for the community teams. Originality/value This study fills a gap in knowledge about FDC volunteer roles and suggests a need for training that focuses on teamwork rather than specialist language expertise.
29
Paspirom, Graipop, and Yanin Rugwongwan. "A Perception Study on Buying Decision Factors of Thai Fish-Shaped Wickerwork (Souvenir) Between Thais and Malaysian Consumers." Environment-Behaviour Proceedings Journal 3, no. 9 (November 22, 2018): 3. http://dx.doi.org/10.21834/e-bpj.v3i9.1492.
Full textAbstract:
Culture can indicate the way of life and the style of society, and the economic fundamentals of different cultures link to perception. Perception factor is one of a people process for making a way of life and path of cultural which is a crucial matter. This study investigates the factors before and after giving information buying decision between Thai and Malaysia with the following objectives: 1.Study the relevant elements of different cultural groups 2.To compare and evaluate the interest to Before and After Giving information product 3.To summaries the results and perceptions that affect decision makingKeywords: Perception, Fish-shaped, OTOP, DecisioneISSN: 2398-4287 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.https://doi.org/10.21834/e-bpj.v3i9.1492
30
Hood, Made Mantle, and Bussakorn Binson. "Cognitive Collaborations: Sounding Southeast Asian Sensibilities in Thai and Balinese Rituals." Music and Medicine 6, no. 1 (June 22, 2014): 11. http://dx.doi.org/10.47513/mmd.v6i1.147.
Full textAbstract:
This article assesses the relationship between Thai and Balinese healing rituals focusing on music and indigenous explanatory models about emotional and cognitive processes. Emphasis is placed on how music and cognitive processes are conceptualised in both historical literature and contemporary interpretive frameworks in two geographically distinct areas of Southeast Asia. Both authors have spent decades observing rituals, performing music, and analysing musical structures. Yet there have been few opportunities to collaborate on a comparison of their findings. This essay will articulate how music is thought to have a direct physiological affect on its participants. The article first examines cross-cultural discourses in the literature that contain theoretical approaches to music and cognition. Then the article describes and compares Thai and Balinese healing rituals that address not only cognitive, but also corporeal and spiritual concepts that relate to broader Southeast Asian approaches to music and the mind.
31
Rhein, Douglas, and Alexander Nanni. "Assessing Mental Health Among Thai University Students: A Cross-Sectional Study." SAGE Open 12, no. 4 (October 2022): 215824402211292. http://dx.doi.org/10.1177/21582440221129248.
Full textAbstract:
Even before the COVID-19 pandemic, experts warned of the increasing rate of mental well-being issues among university students. The pandemic impacted the university-age populations, which studies have found to be particularly at risk for COVID-related stress, anxiety, and depression. There is cause for concern, particularly in countries such as Thailand that have relatively underdeveloped mental health systems and greater stigmatization of psychopathology. As a step toward addressing this concern, this study assessed student well-being at a Thai university ( N = 367) using three online survey instruments: the EPOCH Measure of Adolescent Well-being, the Subjective Happiness Scale (SHS), and the Satisfaction with Life Scale (SWLS). Participants’ scores on all three scales were relatively low compared to the results of previous studies conducted in Thailand and internationally. Based on these results, the authors call for further investigation and interventions to address the growing need for the cultivation of well-being among university students in Thailand.
32
Charnkit, Puripat, and Arthur Tatnall. "Knowledge Conversion Processes in Thai Public Organisations Seen as an Innovation." International Journal of Actor-Network Theory and Technological Innovation 3, no. 4 (October 2011): 32–45. http://dx.doi.org/10.4018/jantti.2011100104.
Full textAbstract:
This article uses data collected for a study undertaken in the mid-2000s using the Technology Acceptance Model (TAM) to investigate knowledge conversion processes in a Thai Government Ministry. The authors re-analyse this study making use of the power of actor-network theory. The original TAM study, based on technological innovation, investigated the relationship between technology support and management of the knowledge conversion process in a government ministry in Thailand to increase knowledge sharing. The original study found that a number of external variables impacted on the knowledge conversion process, including personal details, training, tools of persuasion, national background and culture, management and policies, employee behaviour, management, and policies and computing support. This paper briefly outlines the findings of the original study and discusses how an ANT study would have approached this material. An analysis is then made of how an Innovation Translation approach differs fundamentally from one using the Technology Acceptance Model.
33
Promsiri, Triyuth, Krisakorn Sukavejworakit, Vasu Keerativutisest, Thanaphol Virasa, and Krischanan Kampanthong. "Sustaining Thai Government Agency Innovation through Design Thinking Learning Effectiveness." Sustainability 14, no. 12 (June 17, 2022): 7427. http://dx.doi.org/10.3390/su14127427.
Full textAbstract:
Thailand’s 4.0 strategy intends to achieve prosperity, security, and sustainability for its citizens both today and in the distant future. By focusing on the public sector and its civil servants, the government is driving innovation in the public sector by using design thinking (DT) to train government officials to improve public sector innovation (PSI). However, despite studies being conducted on DT and its increasing popularity among scholars, there is still a gap between knowledge and practice with regard to the learning effectiveness of the DT methodology in terms of fostering public sector innovation. Therefore, the authors’ objective for this study was to explore the effectiveness of DT in the Thai PSI and measure the learning effectiveness of the design thinking method (DTM). The researchers conducted action research through a series of workshops and in-class activities involving both qualitative and quantitative approaches. The sample was made up of government officials participating in the Thai Government Innovation Lab (GIL) project in 2020 and 2021. The results on the effectiveness of the program showed that fostering government innovation through DT education led to highly sustainable and highly effective outcomes. This study contributes to the development of public innovation by implementing the DTM as a core methodology for fostering innovation in public organizations.
34
Chuapram, Supawadee, and Ornsiri Panin. "Adaptability of Folkways: Buddhist Thai vernacular houses of Songkhla Lake Basin." Asian Journal of Environment-Behaviour Studies 3, no. 9 (June 30, 2018): 15–26. http://dx.doi.org/10.21834/aje-bs.v3i9.296.
Full textAbstract:
This research has explored the relationships between community ecosystems and folkways in the context of modern development, especially how these relationships are manifested in the changing physical characteristics of their vernacular houses. Using qualitative methods and a holistic approach to study tradition and change, three Thai-Buddhist communities around Songkhla Lake Basin were selected for comparative study. Data were derived from documentary sources, direct and participant observation, in-depth interviews and architectural drawings. It was found that the traditional communities in different local micro-ecosystems were transformed to be a new characteristic of Southern Thai dwellings underlie the emergence of hybrid economic and society. However, kinship ties, their Buddhist beliefs and experience of adaptability reinforce the existent of local identities.
Keywords: Adaptability; Folkways; transformation; Community eco-system; Buddhist Thai, Vernacular house; Songkhla Lake Basin
eISSN 2514-751X © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.
35
M N, Sowjanya, and Thimmaraju S N. "THAI SIGN LANGUAGE TO ENGLISH TRANSLATION USING VARIABLE HIDDEN NEURON ANN - A CASE STUDY." International Journal of Research -GRANTHAALAYAH 9, no. 9 (October 9, 2021): 302–5. http://dx.doi.org/10.29121/granthaalayah.v9.i9.2021.4281.
Full textAbstract:
Sign language translation has been a major challenge in all walks of life. The current society has been more accepting of the specially abled and the government has been actively making policy changes to accommodate and assimilate the specially abled into the society. Every country has made a conscious effort to develop its own syllable set in its native language even though globally used language is American Sign Language (ASL). In this paper a method proposed by the authors for ASL is applied on Thai Sign Language and the working of the ANN model is explored.
36
Chansatitporn, Natkamol, Vallerut Pobkeeree, Surachart Na Nongkhai, and Somchai Sangkijporn. "Factors affecting quality management at the Thai national institute of health." International Journal of Health Care Quality Assurance 32, no. 4 (May 13, 2019): 739–51. http://dx.doi.org/10.1108/ijhcqa-05-2018-0107.
Full textAbstract:
Purpose The purpose of this paper is to confirm and examine organization-related factors that could affect quality management at the Thai national reference laboratory known as National Institute of Health. Design/methodology/approach The authors invited 340 laboratory staff members to complete a questionnaire that enquired about their skills, opinions, perceptions, leadership, work environment, organizational culture and organizational commitment in relation to quality management. Confirmatory factor analysis (CFA) and multiple linear regression were used to analyze the data. Findings In total, 65 percent of institute members responded to the questionnaire. CFA revealed that all factors were related to quality management. Three factors, leadership, organizational commitment and work environment, significantly affected quality management, but organizational culture did not. Research limitations/implications Other data types should be collected for an in-depth understanding, i.e. focus groups or in-depth interviews. A longitudinal study could also enhance quality management understanding to see how each variable changes over time. Originality/value Analyzing quality management through confirmatory factor and regression analysis showed that the four analyzed variables are statistically significant in relation to quality management at the laboratory. Managers could apply this information to revise the current policy.
37
Natcheewan, Mekratankulpat, Nina Fedotova, and Tatiana Lypkan. "Identification of Thai students’ level of phonetic sensitivity in the imitation of Russian syllables." SHS Web of Conferences 55 (2018): 04002. http://dx.doi.org/10.1051/shsconf/20185504002.
Full textAbstract:
The article deals with the role of phonological sensitivity in the development of skills in a foreign language. In psycholinguistic terms, verbal communication in non-native language is a language contact. It is important that, in learning environments, the interaction of contacting languages should not be spontaneous, it should be taken into account in the modeling of verbal communication. Since the formation of mechanisms that ensure the speech activity of an individual in the language under study occurs under the influence of interference, it is necessary to study the manifestation of the specifics contacting linguistic systems in the perception of speech in a non-native language. To make the right decision – whether or not an incorrect perception of the phonemic composition of words occurs in the natural conditions of communication in a foreign language – is not possible. This requires a special phonetic experiment. The authors describe the results of an experiment aimed at revealing the phonetic sensitivity of native speakers of Thai. The material of the experiment was 260 syllables having the structure CV (consonant + vowel). Subjects who had not previously studied the Russian language had to listen to audio recordings of syllables pronunciation and reproduce them. Thus, the implementation of Russian vowels and consonants in the composition of syllables was analyzed. The authors succeeded in revealing the similarity and difference in the articulatory characteristics of the interacting languages’ sounds. It was found that when imitating Russian syllables the Thais are not aware of the opposition of consonants on the grounds of “hardness-softness” and “voiceless-voiced”. In this connection special work is required to produce soft sounds and to develop skills for distinguishing sounds from voiceless-voiced. During the study, it was confirmed that the influence of the native language is clearly manifested if it is functionally prevalent.
38
Labtic, Ian Glenn C., and Adisa Teo. "The Presentation of Sources of Culture in English Textbooks in Thai Context." English Language Teaching 13, no. 5 (April 16, 2020): 15. http://dx.doi.org/10.5539/elt.v13n5p15.
Full textAbstract:
This study focused on the analysis of the presentation of sources of culture in a series of English Textbooks used in Thailand and their presentation in the receptive skills and productive skills of language learning. It was revealed that source culture or Thai culture and international culture or culture of the foreign countries where English is used as a second or foreign language were presented in each series of textbooks in a much smaller proportion when compared to the target culture or the culture of America or Britain that accounted for almost half of the total units analysed. It was also shown that more than half of the units analysed were presented in receptive skills that show the target culture and less than half in productive skills that show the source culture. The results of this study provide implications for authors, publishers, and educational institutions on how sources of culture should be treated in English textbooks to better prepare Thai students for a wider range of international communicative settings.
39
Mitchell, James. "Sorapet Pinyoo and the status of pleeng luuk tung." Journal of Southeast Asian Studies 40, no. 2 (April 29, 2009): 295–321. http://dx.doi.org/10.1017/s0022463409000162.
Full textAbstract:
Before 1997 a number of social, political and academic movements combined to present a more negative image of luuk tung (Thai country music) than was warranted and as a result, the genre was understudied. This article identifies the forces that influenced the development of luuk tung's status in Thai society and demonstrates how the rising status of luuk tung since 1997 has influenced recent academic writing by Thai authors. This survey of the voices that speak on luuk tung is grounded by an analysis of the lyrics and melodies of Sorapet Pinyoo, a well-known luuk tung artist.
40
Rimpeekool, Wimalin, Martyn Kirk, Vasoontara Yiengprugsawan, Cathy Banwell, Sam-ang Seubsman, and Adrian Sleigh. "Nutrition label experience and consumption of transitional foods among a nationwide cohort of 42,750 Thai adults." British Food Journal 119, no. 2 (February 6, 2017): 425–39. http://dx.doi.org/10.1108/bfj-07-2016-0327.
Full textAbstract:
Purpose The purpose of this paper is to assess the usefulness of nutrition labels in Thailand during nutrition transition from traditional to modern diets that increase salt, sugar, and calorie intake and to note socio-demographic interactions and associations with consumption of transitional processed foods. Design/methodology/approach The authors studied 42,750 distance learning Open University adults aged 23-96 years in 2013 residing nationwide and participating in an ongoing community-based prospective cohort study. The authors used multivariable logistic regression to relate nutrition label experiences (“read”, “good understand”, “frequent use”), socio-demographic factors, and consumption of four transitional foods. These foods included “unhealthy” instant foods, carbonated soft drinks, and sweet drinks, or “healthy” milk. Findings Overall, two-thirds reported good understanding and frequent use of nutrition labels. Unhealthy transition-indicator processed foods were frequently consumed: instant foods (7 per cent), (carbonated) soft drinks (15 per cent), and sweet drinks (41 per cent). Frequent users of nutrition labels (e.g. females, older persons, professionals) were less likely to consume unhealthy indicator foods. Those with the most positive overall nutrition label experience (“read” + “good understanding” + “frequent use”) had the best indicator food profiles: instant foods (odds ratio (OR) 0.63; 95%CI, 0.56-0.70); soft drinks (OR 0.56; 95%CI, 0.52-0.61); sweet drinks (OR 0.79; 95%CI, 0.74-0.85); milk (OR 1.87; 95%CI, 1.74-2.00). Originality/value Knowledge protected – those with most nutrition label experience were least likely to consume unhealthy foods. Results support government regulated nutrition labels, expanding to include sweet drinks. The study is remarkable for its large size and nationwide footprint. Study subjects were educated, represent Thais of the future, and show high awareness of transition-indicator foods.
41
Trisnaningtyas, Januari Pratama Nurratri, Alif Rizky Maulana, Alif Valentino Briliyan, Damar Dwi Syahrial, and Sami Sami. "Tantamount: A Comparative Study in Analyzing the Effectiveness of COVID-19 Response Policy in Indonesia and Thailand." WIMAYA 3, no. 02 (December 26, 2022): 94–103. http://dx.doi.org/10.33005/wimaya.v3i02.75.
Full textAbstract:
Over the past few years, the world has experienced a pandemic with the spread of the COVID-19 outbreak. Every country attempts to minimize virus transmission through the implementation of various policies such as implementing travel restrictions, the closure of International borders, mass vaccination, and stabilizing the economy and welfare. This research aims to compare the effectiveness of the domestic policies in Indonesia and Thailand in responding to the COVID-19 pandemic and analyze the impact that followed the implementation of the policies. The authors use comparative theory by analyzing two main indicators: the health and economic sectors. The results show that the policies implemented by the Thai government are more effective in reducing the rate of transmission of COVID-19 and recovering the economic sector during a pandemic. The authors argue that the effectiveness of the Thai government's policies is a major factor in the country's post-pandemic recovery.
42
Puangpetch, A., C. Na Nakorn, W. Unaharassamee, and C. Sukasem. "Influence of 5-HTR2C Polymorphisms on Metabolic Syndromes in Thai Schizophrenia Patients." European Psychiatry 41, S1 (April 2017): S168. http://dx.doi.org/10.1016/j.eurpsy.2017.01.2057.
Full textAbstract:
IntroductionMetabolic syndrome is a significant problem in the schizophrenia patients. Previous research demonstrated that single nucleotide polymorphisms in the serotonin 2C receptor (5HTR2C) genes are associated with metabolic syndrome related to schizophrenia patients taking atypical anti-psychotic drugs. This study aimed to investigate whether the effect of 3 SNPs in 5HTR2C gene on the presence of the metabolic syndrome in Thai schizophrenia patients.MethodWe conducted a cross-sectional study and 154 patients were recruited. The schizophrenia patients were identified from a diagnostic and statistical manual of mental disorders, 4th edition, (DSM-IV) and criterion and determined the metabolic syndrome according to the 2005 international diabetes federation (IDF) Asia criteria. Patients were genotyped for the 5HTR2C rs51,8147, rs126,881,02, rs128,367,71 polymorphisms.ResultsThe preliminary analysis from 154 patients showed the metabolic syndrome prevalence was 38.73%, with 46.50% in male and 53.48% in female patients. The results showed that the patients who have heterozygous and homozygous variant on 5HTR2C gene (rs518,147 and rs126,881,02) showed a significant difference in the presence of metabolic syndrome when compare with patients who carry homozygous wild type (P = 0.007), especially in male patients (P = 0.002). The association between 5HTR2C polymorphisms and metabolic syndrome was found in male patients but not found in female patients.ConclusionThese findings suggest that 5HTR2C genotypes are associated with the metabolic syndrome in patients taking atypical anti-psychotics. However, the metabolic syndrome results from the multigenetic effects. The further studies should focus on the other genes, which were involved in metabolic syndrome.Disclosure of interestThe authors have not supplied their declaration of competing interest.
43
Khun-inkeeree, Hareesol, and M. S. Omar Fauzee. "Authenticating Factor Analysis of Attitude towards Mathematics Inventory (ATMI) in Thailand." Frontiers in Education Technology 3, no. 1 (January 15, 2020): p26. http://dx.doi.org/10.22158/fet.v3n1p26.
Full textAbstract:
The study examine the psychometric properties of Attitudes towards Mathematics Inventory (ATMI) in the Thai context. To achieve the objective set by the authors, 259 students from 10 different primary schools in Nakhon Si Thammarat province, Thailand were selected. Furthermore, a forty items ATMI questionnaire having four scales that is, 15 items measuring self-confidence, 10 items measuring value, 10 items measuring enjoyment, and 5 items measuring motivation from the study of Khine and Afari (2014) was adapted. The questionnaire adapted was translated to Thai language by expert English Thai lecturer. Kaiser-Meyer-Olkin (KMO) measure of sampling adequacy and Bartlett’s test of sphericity were carried out to ascertain the factorability of the correlation matrix. That ATMI can be a viable scale to measure students’ attitudes toward mathematics in Thai context.
44
Paspirom, Graipop, and Yanin Rugwongwan. "Perception Factors on Buying Decision between the Thais and Malaysians: Silk authentic and modern usage." Environment-Behaviour Proceedings Journal 3, no. 9 (November 22, 2018): 9. http://dx.doi.org/10.21834/e-bpj.v3i9.1496.
Full textAbstract:
The researcher committed searching for the key from cognitive and affective. This study investigates the factors before and after giving information buying decision between Thai and Malaysia with the following objectives: 1. Study the relevant elements of Thai and Malaysia. 2. To compare and evaluate the interest in Silk authentic and modern usage product 3. To summarise the results and perceptions that affect form buying.Keywords: Perception, Authentic, Modern Usage, OTOP, DecisioneISSN: 2398-4287 © 2018. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.https://doi.org/10.21834/e-bpj.v3i9.1496
45
Jirajarupat, Phakamas, and Nataporn Rattanachaiwong. "Leh Laweng: Reinventing “Lakhon Phanthang” Hybrid Dance Theatre in a Post-Traditional Style." Manusya: Journal of Humanities 23, no. 3 (December 23, 2020): 352–72. http://dx.doi.org/10.1163/26659077-02303005.
Full textAbstract:
Abstract Leh Laweng (The Wiles of Laweng) was a new dance-drama the authors created in 2019 in a post-traditional style of “Lakhon Phanthang” or hybrid dance theatre form. Working in our faculty’s theatre, the authors developed an original woman-centerd plot from the well-known Thai epic poem The Story of Phra Aphai Mani by Sunthorn Phu. Our new four-act script focused on the key, but neglected, figure Laweng – a Western-styled warrior queen – and reworked traditional modes of presentation to better convey a new sensibility for today’s audiences. While performed by traditional performers, cast for their abilities in traditional dancing and their knowledge, without regard to their gender, their acting also incorporated some modern theatrical techniques. The new style of this hybrid Thai dance play sought to convey a new message to contemporary audiences, while retaining key aspects of the Thai traditional form and taking on a more contemporary look. The process of reinventing Lakhon Phanthang into a post-traditional performance allowed artists, academics, and students to enrich their knowledge and through this new hybrid play for today’s audiences.
46
Hackley, Rungpaka Amy, and Chris Hackley. "How the hungry ghost mythology reconciles materialism and spirituality in Thai death rituals." Qualitative Market Research: An International Journal 18, no. 4 (September 14, 2015): 427–41. http://dx.doi.org/10.1108/qmr-08-2014-0073.
Full textAbstract:
Purpose – The purpose of this paper is to contribute to a more nuanced understanding of Asian consumer culture by exploring how hungry ghost death ritual in the Buddhist world reconciles spiritual asceticism and materialism. Design/methodology/approach – This is an interpretive study that incorporates elements of visual semiotics, ethnography and qualitative data analysis. The native-speaking first author interviewed local ritual leaders of the Pee Ta Khon festival in Dansai, Thailand, while both authors witnessed examples of other Buddhist death rituals in Thailand and visited temples and markets selling death ritual paraphernalia. Data include translated semi-structured interview transcripts, field notes, photographs and videos, the personal introspection of the first author and also news articles and website information. Findings – The paper reveals how hungry ghost death ritual resolves cultural contradictions by connecting materialism and spirituality through consumption practices of carnival celebration with feasting, music, drinking, costumes and spirit offerings of symbols of material wealth, such as paper money and branded goods. Research limitations/implications – Further research in the form of full ethnographic studies of the same and other rituals would add additional detail and depth to the understanding of the ritual in Asian consumer culture. Originality/value – The paper extends existing qualitative consumer research into death ritual into a new area and sheds light on the way managers must locate Asian marketing initiatives within distinctively local contexts.
47
Zhu, Bo-Wei, Zheng Huang, and Lei Xiong. "Erratum: Zhu et al. (2020). Application of the Kano Model and DEMATEL Technique to Explore Sustainable Promotion Strategies for Thai-Chinese Temples as Tourist Attractions. Religions 11: 199." Religions 12, no. 10 (September 23, 2021): 793. http://dx.doi.org/10.3390/rel12100793.
Full text
48
Nguyen, Thi Van Anh, Van Du Nguyen, Tuan Anh Ha, Van Thanh Bui, Thi Lien Tran, and Tien Dung Nguyen. "Survey on species composition and experience in using edible plants of Thai ethnic in Sop Cop district, Son La province." Ministry of Science and Technology, Vietnam 64, no. 3 (March 25, 2022): 11–15. http://dx.doi.org/10.31276/vjst.64(3).11-15.
Full textAbstract:
Through the process of formation and development, communities have gradually accumulated experience in exploiting and using natural resources to serve their lives. Eating is an essential human need, first of all, to survive, and then gradually develop into art. Experience in exploiting and processing edible plants is diverse. In this study, by the botanical research methods combined with the ethnobotanical method, the authors recognised in the Thai ethnic community in Sop Cop district, Son La province 114 edible plant species. In 114 species recorded, 81 species are wild plants (accounting for 71.05%), 43 species are domesticated (37.72%), in which 10 species (8.77%) are semi-wild and domesticated. The group of vegetables is the most diverse with 52 species (45.61%), fruit trees with 39 species (34.21%), spice plants with 21 species (18.42%)... The parts are used also plentiful, with the most fruit with 57 species (50%), leaves, young buds, tubers... There are many special plants, processed to create unique and typical Thai dishes in Sop Cop district, Son La province.
49
Putthiwanit, Chutinon, and Phurichchaya Taeporamaysamai. "Understanding effective entrepreneurial education vis-à-vis Thai entrepreneurs’ altruism and procedural fairness on being happy: More money or more happiness?" Cypriot Journal of Educational Sciences 18, no. 1 (January 31, 2023): 384–91. http://dx.doi.org/10.18844/cjes.v18i1.8582.
Full textAbstract:
The concept of give and take is nothing peculiar for higher educational institution students. In order to survive, living along as an isolated island is not a lucrative way to survive: Human beings need to be socialized. Thus, by exchanging/bartering what they acquired to the others group, without expected return, is a sign or altruism. But why did they decide to give so, was it because they had the feelings of happiness or just a feeling of giving away? Consequently, by understand the effect of such reciprocity, authors would like to see whether it is rational enough to be procedurally fair and altruistic at the same time, as well as the application of this concept for higher educational institutions. Can this be a sign for entrepreneurial education? Authors take data of Thai entrepreneurs from World Value Survey Database. World Values Survey was conducted by World Values Survey Association with the current seventh wave covered 80 countries; the length of survey spanned from 2017-2021. This research is divided accordingly: The first part introduces rational aspects; secondly, literature reviews are explored in various perspectives and their side-effect; thirdly, methodology is explained and analyzed by using secondary data with multiple regression; and finally, the results and further research are discussed.
50
Chancharat, Nongnit, and Chamaiporn Kumpamool. "Working capital management, board structure and Tobin's q ratio of Thai listed firms." Managerial Finance 48, no. 4 (January 17, 2022): 541–56. http://dx.doi.org/10.1108/mf-08-2021-0361.
Full textAbstract:
PurposeThis study investigates whether the integration between working capital management (WCM) and the structure of a firm's board of directors impacts its Tobin's q ratio. The sample set consists of 319 Thai listed firms with 3,190 firm-year observations from 2010 to 2019.Design/methodology/approachThe two-step generalized method of moments (two-step GMM) model is employed to address endogeneity.FindingsThe empirical results show that having both (1) a high level of net working capital holdings, a long period of net trade cycles or using an aggressive policy in working capital investment and (2) a more diverse board of directors decrease a firm's Tobin's q ratio. Conversely, when a firm's managers employ an aggressive policy for their working capital financing and the board structure of their firms is highly diverse, the firm's Tobin's q ratio increases. This indicates the appropriateness of some WCM policies is dependent on the characteristics of a firm's board of directors. Thus, the different integration between WCM and board structure may elicit dissimilar outcomes for a firm's Tobin's q ratio.Originality/valueTo their knowledge, the authors are the first to investigate the influence of the integration between WCM and board characteristics on Tobin's q ratio.