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Journal articles on the topic 'Thai Food Tourism'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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1

Aphisavadh Sirivadhanawaravachara. "Culinary tourism in Thailand: A sustainable approach to promoting Thai cuisine as a global attraction by 2030." World Journal of Advanced Research and Reviews 26, no. 2 (2025): 1512–27. https://doi.org/10.30574/wjarr.2025.26.2.1655.

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Culinary tourism has emerged as one of the globe's fastest-growing niches in the international tourism industry, with food and gastronomy increasing as key drivers of travel. In this regard, with its rich culinary tradition and regional variations, Thailand is an outstanding gastronomic travel destination. In this essay, culinary tourism as a tool of sustainable development in Thailand in terms of promoting Thai cuisine as an international brand by 2030 is explored. Thai cuisine as a combination of the indigenous flavor and the influence from the adjacent cultures reflects the national social

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2

Sompong, Narong, and Nattaphon Rampai. "Knowledge Management of Thai Local Food on the Route of Northern Tourism in Thailand." International Journal of Information and Education Technology 5, no. 9 (2015): 664–67. http://dx.doi.org/10.7763/ijiet.2015.v5.588.

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Ritsakulchai, Suchittra. "The Sustainable Tourism Development for Promoting Culture in Local Area: Case Study Nong Sung District, Mukdahan Province, Thailand." Revista de Gestão Social e Ambiental 18, no. 3 (2024): e05095. http://dx.doi.org/10.24857/rgsa.v18n3-097.

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Purpose: This research aimed 1) to explore the geographical and cultural aspects of the area; 2) to design and create a sustainable tourism model; and 3) to suggest a development model to generate income, increase well-being in the community, and transfer lessons learned to other areas. Method: This research employed realist ethnographic approach collecting data from observation and focus groups of District Chief, Deputy District Chief, senior villagers, and villagers. The researcher describes and interprets the shared and learned patterns of values, behavior, belief and language to create and

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Pongpruttikul, Phoommhiphat, Nattapan Kongbuamai, and Tarittawan Chareanporn. "Socio-economics Impacts of the Forth Thai-Laos Friendship Bridge on the Local Tourism Service Suppliers in Chiang Khong District, Chiang Rai, Thailand." Journal of Business and Economics 10, no. 11 (2019): 1105–11. http://dx.doi.org/10.15341/jbe(2155-7950)/11.10.2019/008.

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This paper aims to identify and evaluate the socio-economic impacts of the Forth Thai-Laos Friendship Bridge Development on the local tourism services suppliers in Chiang Khong District, Chiang Rai Province, Thailand. However, the key 15 interviewees were chosen purposively to be representatives of the population in this study. Both descriptive and analytical data results were interpreted to attain interesting finding of the socio-economic impacts on the five sectors of local tourism service suppliers namely accommodations, food and beverages, transportation, attraction and entertainment, and

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Jeaheng, Yoksamon, and Heesup Han. "Thai street food in the fast growing global food tourism industry: Preference and behaviors of food tourists." Journal of Hospitality and Tourism Management 45 (December 2020): 641–55. http://dx.doi.org/10.1016/j.jhtm.2020.11.001.

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Uehara, Wataru, and Nuttapol Assarut. "Foreign food consumption as an extraordinary experience." Tourism 68, no. 2 (2020): 120–29. http://dx.doi.org/10.37741/t.68.2.1.

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The purpose of this research is to explore the perceived value of extraordinary experience and compare it with an ordinary one in the context of food consumption. We examine how Japanese and Thai people perceive local ordinary food and foreign extraordinary food. We used a perceived value scale and past experience for independent variables and customers’ general attitudes for dependent variable. We collect survey data in Japan and Thailand and conduct analyses by PLS-SEM. Five factors are extracted as elements of perceived value. The most influential factor of Japanese attitudes toward local f

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Prapasawasdi, Urapree, Lunchakorn Wuttisittikulkij, Chaleeda Borompichaichartkul, Laphasrada Changkaew, and Muhammad Saadi. "Cultural Tourism Behaviors: Enhancing the Influence of Tourists’ Perceptions on Local Thai Food and Culture." Open Psychology Journal 11, no. 1 (2018): 184–97. http://dx.doi.org/10.2174/1874350101811010184.

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Background:Tourist behavior plays a principle role in preserving the cultural heritage and supporting the economy of the local community. Local food is a significant factor for tourists and an important cultural aspect distinguishing one country from one another. To understand tourists' food decision making, this study investigates tourists’ perceptions of local food.Methods:A mixed-method methodology used a concurrent transformative strategy. Qualitative research comprised in-depth interviews conducted with 15 local food specialists and 10 tourists; quantitative comprised survey structured qu

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Chirakranont, Rangson, and Sirijit Sunanta. "Craft Beer Tourism in Thailand." Tourism Analysis 26, no. 2 (2021): 237–39. http://dx.doi.org/10.3727/108354221x16079839951493.

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The craft beer movement and craft beer tourism are a new global phenomenon that has reached various parts of the world. However, the literature on craft beer tourism mostly focuses on traditional origins of craft beer in Western countries—the US, Australia, and European countries. This research note illustrates how a study of the Thai craft beer movement and craft beer tourism could contribute to the existing body of knowledge. The consumption of non-Western people in non-Western places has been underrepresented in the literature of food and beverage tourism. The craft beer movement has spread

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Terason, Sid, Menghan Xu, and Jeeranan Sangsrijan. "Unraveling the Mysteries of Thai Culinary Culture: A Cross-Cultural Exploration of Roadside Dining Experience." Migration Letters 20, S6 (2023): 1125–46. http://dx.doi.org/10.59670/ml.v20is6.4935.

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This study aimed to explore the impact of Thai street food on the sense of adventure and cultural immersion among first-time visitors to Thailand. Using a cross-sectional design in authentic public street settings, participants were surveyed with a semi-structured questionnaire to gather their perspectives. Thematic analysis revealed five main themes: distinctiveness, economic value, service, regulation, and locality, which were categorized into two overarching constructs: Thai street food as a unique experiential journey and its social significance. The findings provide valuable insights into

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Ditta-Apichai, Morakot, Uraiporn Kattiyapornpong, and Ulrike Gretzel. "Platform-mediated tourism micro-entrepreneurship: implications for community-based tourism in Thailand." Journal of Hospitality and Tourism Technology 11, no. 2 (2020): 223–40. http://dx.doi.org/10.1108/jhtt-05-2019-0079.

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Purpose This paper aims to bridge micro-entrepreneurship, sharing economy and community-based tourism (CBT) literature by analyzing the specific ways in which technological platforms mitigate risks and create opportunities that benefit local communities. Design/methodology/approach Six online platforms (two local and four international) used by tourism micro-entrepreneurs in Thailand were systematically analyzed to compare and contrast nuances in their business models, as well as their features to highlight benefits to CBT. Thematic analysis was used in the data analysis. Findings Three differ

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Purnama, Chandra, Neneng Konety, Akim Akim, and Alwafi Ridho Subarkah. "Diplomasi Publik Thailand Melalui Industri Halal." Sospol 7, no. 1 (2021): 29–46. http://dx.doi.org/10.22219/sospol.v7i1.13968.

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This study aims to explain the halal industry as Thai public diplomacy. The image as Muslim friendly country become the objective of Thai government. The concept of halal and public diplomacy applied to understanding Thailand's economic development policies, especially in the manufacturing and tourism sectors. The qualitative research method uses data collection techniques based on interviews and literature studies. The researchers conducted in-depth interviews with the competent authorities and parties involved in the Thai halal industry policy. It examines the Thai government through the rol

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Fan, Xin, and Salas Supalakwatchana. "Portrayal of Thai Soft Power in Thai Series: A Case Study of I Told Sunset About You." Journal of Community Development Research (Humanities and Social Sciences) 18, no. 2 (2025): 31–47. https://doi.org/10.69650/jcdrhs.2025.891.

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This study examines the portrayal of Thai soft power in “I Told Sunset About You”, focusing on its role as a cultural export aligned with Thailand’s “5Fs” strategies (Food, Fashion, Film, Fighting, and Festivals). Through qualitative textual analysis, the research explores how the series integrates Thai cultural elements such as language, cuisine, festivals, and regional settings in Phuket, while addressing universal themes of identity and LGBTQ+ representation. By blending cultural authenticity with emotional storytelling, the series enhances cross-cultural understanding and empathy. Its depi

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Islam, Rasmee, and Ann Suwaree Ashton. "Faith-Based Service Needs: An Implication to Developing Halal Friendly Tourism in Thailand." International Journal of Research and Innovation in Social Science VIII, no. VIII (2024): 1731–47. http://dx.doi.org/10.47772/ijriss.2024.8080126.

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Halal tourism is a fast-growing trend that has attracted attention from both Muslim and non-Muslim travellers. As an inclusive tourism product, Halal tourism is viewed as niche tourism that prioritises Halal activities. To provide a better understanding of Muslim friendly tourism, this study explores in-depth what constitutes services using the Faith-Based Service Needs model. A qualitative approach was employed to interview 40 Thai Muslim travellers who have experience travelling to non-Muslim destinations. NVivo 14 was used to analyse data. Findings revealed the needs of Thai Muslim travelle

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Anggara, Wahyu Pratama Nur. "Globalization of Culture and Identity: Case Study of Halal Tourism Thailand as a Muslim Friendly Tourist Destination." Journal of halal product and research 5, no. 2 (2022): 72–78. http://dx.doi.org/10.20473/jhpr.vol.5-issue.2.72-78.

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Globalization has consequences for the survival of culture. In this discussion, the authors emphasize the study of hybridization as a perspective in seeing the impact of globalization on culture. This can be shown through a case study of Thailand as 'The Kitchen of The World'. Thailand is one of the leading halal food producers, both regionally and internationally. This description emphasizes the author's stance that globalization has contributed to the cultural hybridization of the global halal trend with the identity of the Thai Buddhist population as a Muslim-friendly tourist destination co

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Puntien, S., A. Ritthichairoek, P. Pantana, and N. Luangsa-Art. "Local wisdom and culture-based health tourism in Ranong province Thailand." E3S Web of Conferences 452 (2023): 07011. http://dx.doi.org/10.1051/e3sconf/202345207011.

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The study, Local Wisdom and Culture-based Health Tourism in Rayong Province aims to develop a model of local wisdom and culture-based health tourism in Ranong Province through a qualitative study for Ban Hat Som Pan Community, Ranong Province, because of suitable potential for connecting with other health tourism routes in Ranong Province. Data were collected from relevant persons in health and cultural tourism as well as local stakeholders through in-depth and group interviews (four groups: public and private persons relevant to health tourism; experts; local leaders and wise people; and Thai

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Mills, Mary Beth. "Authentic Dishes, Staged Identities: Thailand's Cooking Schools for Tourists." Gastronomica 19, no. 2 (2019): 43–55. http://dx.doi.org/10.1525/gfc.2019.19.2.43.

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In Thailand today local cooking-school classes are a popular attraction on many tourist itineraries. Moreover, these experiences almost always prompt rave reviews from international visitors: “It was so much fun!” But why are cooking school classes fun? And what does this pleasure tell us about the cultural logics of authenticity in Thai culinary tourism and, more generally, about the commodification of food and identity in the contemporary global economy? Drawing on ethnographic observation in two of Thailand's primary tourist destinations, Bangkok and Chiang Mai, this article explores how co

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Chernbumroong, Suepphong, Pradorn Suereephong, and Kitti Puritat. "Massive Open Online Course Related Learning Style and Technology Usage Patterns of Thai Tourism Professionals." International Journal of Emerging Technologies in Learning (iJET) 12, no. 11 (2017): 98. http://dx.doi.org/10.3991/ijet.v12i11.7297.

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The e-learning under the concept of massive open online courses (MOOCs) was adopted as an online learning system platform called “Thailand ACCSTP online learning system” with the aim of promoting the Mutual Recognition Arrangement (MRA) of qualifications for ASEAN Tourism Professionals as knowledge workers in Thailand. However, since the system has been implemented, the completion rate is very low compared to other MOOCs. For a better completion rate and learning outcome in MOOCs, the learning style and technology usage of learners in Thailand using the ACCSTP online learning system needs to b

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18

Low, Piyada. "An Investigation of English Usage in Careers of Thai Graduates with a Business Administration Degree." Shanlax International Journal of Education 9, no. 1 (2020): 27–32. http://dx.doi.org/10.34293/education.v9i1.3416.

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The research study aims to investigate English usage in careers of graduates with business administration degree in seven fields of study: Finance, Management, Marketing, International Business, Hotel and Tourism Management, Managerial Accounting, and Logistics Management. Google apps, Facebook, and LINE were the main instruments to collect the data. The questionnaire was created in a Google Form, then, was distributed and shared via Facebook, Facebook messenger, and LINE. Data were analyzed in the forms of graph, chart and percentages by using Google Data Studio. SPSS was also employed to int

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Harnphattananusorn, Supanee, Vijitsri Sanguanwongse, and Bundit Chaivichayachat. "Weather conditions and tourism demand: A tested by threshold regression in 5 major tourism destinations in Thailand." Journal of Infrastructure, Policy and Development 8, no. 10 (2024): 7476. http://dx.doi.org/10.24294/jipd.v8i10.7476.

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The objective of this study is to explore the relationship between changing weather conditions and tourism demand in Thailand across five selected provinces: Chonburi (Pattaya), Surat Thani, Phuket, Chiang Mai, and Bangkok. The annual data used in this study from 2012 to 2022. The estimation method is threshold regression (TR). The results indicate that weather conditions proxied by the Temperature Humidity Index (THI) significantly affect tourism demand in these five provinces. Specifically, changes in weather conditions, such as an increase in temperature, generally result in a decrease in t

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Klinsrisuk, Ratchaphong, and Watchara Pechdin. "Evidence from Thailand on Easing COVID-19’s International Travel Restrictions: An Impact on Economic Production, Household Income, and Sustainable Tourism Development." Sustainability 14, no. 6 (2022): 3423. http://dx.doi.org/10.3390/su14063423.

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Even though international travel restrictions are being used to keep the COVID-19 pandemic under control, these measures cannot be considered as long-term solutions to the ongoing crisis. Limitations on traveling activities have tremendous adverse consequences on a country’s economy, particularly leading in radically expanding economic downturn and a shrinking tourism industry. To overcome this hardship, several countries have eased COVID-19 travel restrictions. However, there are still questions concerning the benefit to society as the impact assessment of this implementation transmitting to

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PRAPROM, Chakorn, and Jetsada LAIPAPORN. "TOURIST’S BEHAVIORAL INTENTION TO VISIT SUKHIRIN IN NARATHIWAT PROVINCE: AN ECOTOURISM DESTINATION OF THAILAND." Geojournal of Tourism and Geosites 59, no. 2 (2025): 563–71. https://doi.org/10.30892/gtg.59205-1437.

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Narathiwat Province in the southernmost part of Thailand aims to shift its economic structure to a more sustainable and high-value tourism industry, with an emphasis on inclusive development of Sukhirin District to prominent ecotourism destination. This study examines factors influencing the behavioral intentions of Thai tourists travelling in Sukhirin, focusing on destination image, tourist satisfaction, reference group influence, and perceived risk. The structural equation model was employed to analyze the data obtained from 300 responses of Thai tourists, who travelled in Sukhirin district,

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Tholhah, Tholhah, and Salmaula Nur Wafa. "Thailand’s Strategy to Change the Image of Sex Tourism Through Gastro Diplomacy in 2017-2020." Journal of Islamic World and Politics 8, no. 2 (2024): 151–66. https://doi.org/10.18196/jiwp.v8i2.41.

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This article aims to determine Thailand's strategy for changing the image of sex tourism through gastrodiplomacy in 2017-2020. The strategy undertaken by Thailand as the nation’s branding started through Global Thai in 2002 and continued through Kitchen of The World in 2003. The program was under the leadership of the Prime Minister of Thailand, Thaksin Shinawatra. Through the ‘Kitchen of the World’ icon, Thailand is expanding its restaurants abroad and becoming an exporter of staples and food ingredient production to various developed and developing countries in the world. The Thai Government

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Dharawanij, Noppadol. "The Ways to Promote Wellness Tourism in Muang District, Chachoengsao Province." International Journal of Professional Business Review 8, no. 12 (2023): e04009. http://dx.doi.org/10.26668/businessreview/2023.v8i12.4009.

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Purposes: There were many people travel for rest and relaxation, while a significant number of people also arrive in Thailand to address a medical need of varying urgency. Wellness tourism sits somewhere in between those two drivers of travel. It other locations, wellness tourism is often seen in the form of destination spas. This research aims to study wellness tourism in Muang district, Chachoengsao province, to study the government policy and support wellness tourism in Muang district, Chachoengsao province, and to study all private businesses which provide wellness tourism in Muang distric

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Lerksuthirat, Tassanee, Sahaphume Srisuma, Boonsong Ongphiphadhanakul, and Patipark Kueanjinda. "Sentiment and Topic Modeling Analysis on Twitter Reveals Concerns over Cannabis-Containing Food after Cannabis Legalization in Thailand." Healthcare Informatics Research 29, no. 3 (2023): 269–79. http://dx.doi.org/10.4258/hir.2023.29.3.269.

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Objectives: Twitter has been used to express a diverse range of public opinions about cannabis legalization in Thailand. The purpose of this study was to observe changes in sentiments after cannabis legalization and to investigate health-related topics discussed on Twitter.Methods: Tweets in Thai and English related to cannabis were scraped from Twitter between May 1 and June 13, 2022, during cannabis legalization in Thailand. Sentiment and topic-modeling analyses were used to compare the content of tweets before and after legalization. Health-related topics were manually grouped into categori

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Sudasna Na Ayudhya, Panornuang. "Development of Multi Language Communication in Local People using Electronic Dictionary." Asia Proceedings of Social Sciences 11, no. 1 (2023): 6–9. http://dx.doi.org/10.31580/apss.v11i1.2765.

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Research objectives were to develop e-dictionary in Thai, Lao Vieng, Mon, English and Chinese language to enchance cultural tourism communication in Ban Pong District, Ratchaburi Province, and to evaluate the e-book effectiveness. The research methodology is divided into four main parts: 1. development of linguistic content using focusing groups of 10 people with cultural and language knowledge of nationalities to analyze important cultural content and the translation of cultural content at the level of words, conversation and description from Thai to Lao Vieng, Mon, English and Chinese langua

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Aziz, Sadia, Shandana Zafar, and Muhammad Abdullah Khan Niazi. "Understanding the behavioral intentions to consume ethnic food in the country of origin after experiencing local ethnic cuisines." Tourism and hospitality management 29, no. 4 (2023): 561–81. http://dx.doi.org/10.20867/thm.29.4.7.

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Purpose – The purpose of the study is to investigate the role of cosmopolitan and ethnocentric behaviour of ethnic food consumer on the intention to consume ethnic food in country of origin (ICEC). Study aims to explain the consumption patterns of ethnic food consumers with the mediating role of utilitarian/hedonic values and perceived country image (PCI). In addition, the study explained consumption behavior with the moderating effect of food neophilia (FNP). Methodology/Design/Approach: Data were gathered from 969 respondents visited Chinese, Japanese, Italian, and Thai cuisines. Responses r

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Kanithabutra, Pittaya, Patthama Hengtragul, Thongchai Surinwarangkoon, and Vinh Truong Hoang. "SMARTPHONE APPLICATION DEVELOPMENT FOR FOOD BLOGGERS: A CASE STUDY IN BANGKOK." Journal of Information System and Technology Management 5, no. 19 (2020): 77–92. http://dx.doi.org/10.35631/jistm.519007.

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The objective of this research was to 1) study and develop a smartphone application for food bloggers, and 2) evaluate the result of using the application regarding the benefits of usage. This is mixed-method research and development. The application development processes composed of the study of user requirements, application design, application development, application testing, improvement, and evaluation. In the study of the user requirement process, data were collected from research samples by questionnaires. 400 research samples were selected from Thai people in the Bangkok area by a simp

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Park, Seunghyun Brian, Jichul Jang, and Chihyung Michael Ok. "Analyzing Twitter to explore perceptions of Asian restaurants." Journal of Hospitality and Tourism Technology 7, no. 4 (2016): 405–22. http://dx.doi.org/10.1108/jhtt-08-2016-0042.

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Purpose The purpose of this paper is to use Twitter analysis to explore diner perceptions of four types of Asian restaurants (Chinese, Japanese, Korean and Thai). Design/methodology/approach Using 86,015 tweets referring to Asian restaurants, this research used text mining and sentiment analysis to find meaningful patterns, popular words and emotional states in opinions. Findings Twitter users held mingled perceptions of different types of Asian restaurants. Sentiment analysis and ANOVA showed that the average sentiment scores for Chinese restaurants was significantly lower than the other thre

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Marinakou, Evangelia, Charalampos Giousmpasoglou, and Kanpisuth Sakulrungsap. "Customer intention to reuse self-ordering kiosks in fast-food restaurant: the case of Bangkok, Thailand." Tourism and hospitality management 29, no. 4 (2023): 545–59. http://dx.doi.org/10.20867/thm.29.4.6.

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Purpose – The food sector has embraced new technologies in customer service, including self-ordering kiosks (SOKs). Such a service allows customers to select, customize, and pay for their meals through a device or kiosk. This study investigates customer satisfaction and intentions to reuse SOKs in the fast food context. Methodology/Design/Approach – This empirical study is based on quantitative research; an online survey with a self-administered questionnaire was designed to measure customer satisfaction and intention to reuse SOKs among adult Thai McDonald’s customers in Bangkok. Findings – T

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Azmi, Azila, Nurdin Ibrahim, Aida Khalida Mohamed Idris, Zamri Ahmad, and Norfezah Md Nor. "Cross Border Shopping from the Perspective of Domestic Tourists in Padang Besar, Perlis." European Journal of Economics and Business Studies 7, no. 1 (2017): 25. http://dx.doi.org/10.26417/ejes.v7i1.p25-31.

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Padang Besar is a border town in Malaysia and it is located in the northern part of Perlis, which shares a border with the province of Songkhla, Thailand. This border town is popular for shopping activities among Malaysian and Thai. Most visitors and tourists come during the weekends, sometimes up to thousands at one time. This research paper examines the motivations of cross border shoppers from the perspective of domestic tourists in Padang Besar, Perlis. The objective is to identify the consumer characteristics and analyze the relationship between market characteristics with cross border sh

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Parasakul, Lertporn. "Are our Chinese Guests Annoying? : An Analysis of Thai Hosts’ Perceptions of the Chinese Tourists." Suranaree Journal of Social Science 14, no. 1 (2020): 1–16. http://dx.doi.org/10.55766/vwkw3446.

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Along with the positive economic impact brought by the Chinese market, the negative social impacts have been the cultural clashes which have been reflected through complaints and comments made through several media. This study aimed to examine how the Thai hosts consisting of 401 respondents, working in the tourism industry including hotel staff, tour guides, tour operators and airline flight attendants, perceive the behaviors of the Chinese tourists or their guests. The behaviors studied were identified by reviewing bulletins, discussion boards, reviews and comments on online media. A previou

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Putri, Elvina Akyas Laksono, and Nino Viartasiwi. "Book Review: Trihartono, A., Patriadi, H. B., & Hara, A. E. (2023). Gastrodiplomasi Indonesia. Pandiva. 300 pp." Journal of Urban Sociology 1, no. 2 (2023): 108. http://dx.doi.org/10.30742/jus.v1i2.2961.

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In the study of international relations, Gastrodiplomacy emerges as a new and refreshing sub-study of diplomacy. Gastrodiplomacy explores the power and influence potencies of using food as a tool of culinary diplomacy (Chapple-Sokol, 2013). The term gastrodiplomacy was first mentioned by The Economist, a British weekly newspaper, on February 21, 2002. Gastrodiplomacy was first used to describe the efforts of the Thai government and diaspora to popularize its cuisine around the world (The Economist, 2002). Rockower (2014) suggests that gastrodiplomacy calls for the integration of diplomatic rel

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Aphisavadh Sirivadhanawaravachara. "Thailand as world luxury destination." World Journal of Advanced Research and Reviews 24, no. 2 (2024): 1784–90. http://dx.doi.org/10.30574/wjarr.2024.24.2.3524.

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Nicknamed as the "Land of Smiles," Thailand has carved its niche as one of the finest and most wanted luxury tourism destinations in the world. It boasts of opulence and is deeply culturally heritage-strong, with breathtakingly picturesque natural landscapes that feast the senses. This country, therefore, boasts an unbeatable combination: world-class hospitality, a fascinating historical legacy, and an array of state-of-the-art luxury experiences that range from utterly over-the-top to exclusive and bespoke, all combining to allure and entice the world's most particular travelers. From opulent

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Aphisavadh, Sirivadhanawaravachara. "Thailand as world luxury destination." World Journal of Advanced Research and Reviews 24, no. 2 (2024): 1784–90. https://doi.org/10.5281/zenodo.15104861.

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Nicknamed as the "Land of Smiles," Thailand has carved its niche as one of the finest and most wanted luxury tourism destinations in the world. It boasts of opulence and is deeply culturally heritage-strong, with breathtakingly picturesque natural landscapes that feast the senses. This country, therefore, boasts an unbeatable combination: world-class hospitality, a fascinating historical legacy, and an array of state-of-the-art luxury experiences that range from utterly over-the-top to exclusive and bespoke, all combining to allure and entice the world's most particular travelers. From opulent

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Mangkhang, Charin, Prakru Bisithpattanasara, Amornrat Poonrungrote, Onsiripim Boriharnthanachot, and Sappanyu Wongchai. "Community-based Learning Tools for Strengthening Democracy Through the Transmission of Cultural Identity: The Case of Ethnics Pga K’nyau Food Culture in Special Socio-Cultural Zones of Chiang Mai, Thailand." Higher Education Studies 15, no. 2 (2025): 426. https://doi.org/10.5539/hes.v15n2p426.

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An ethnic cultural tourism network is an essential tool for democratic education in fostering social sustainability and justice through the Village Temple School (Baworn Network). It supports community enterprises in developing entrepreneurial skills to adapt to technology and digital innovation in competitive markets, thereby strengthening community economies as well as enhancing local products. Leveraging the collaborative power of a civil society innovation network, this initiative fosters a cooperative, community-based economy, empowering beneficiaries to engage with online markets and dev

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Nonthapot, Sakkarin, and Natcharee Jirukkakul. "The Effects of Economic Factors and Lifestyle on the Healthy Food Consumption of the Elderly in Nong Khai Municipality, Thailand." International Journal of Professional Business Review 8, no. 2 (2023): e0587. http://dx.doi.org/10.26668/businessreview/2023.v8i2.587.

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Objective: This research aimed to study the effects of economic factors and lifestyle on the marketing mix of healthy food consumption. Theoretical framework: The analysis of the economic factors and that affected the 7Ps in terms of worthiness and purchase convenience, e.g., marketing channels, places, presentation, services, and product delivery. Method: using a structured equation model (SEM). The data were collected from 398 volunteers aged over 60 years by convenience sampling in Nong Khai Municipality, Thailand. Results and conclusion: that most volunteers were aged between 60-69 years,

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Poernomo, Baby SM, Mercy Spesa Devina de Fretes, Sukirno Sukirno, and Nataya Premchaiporn. "Tourist Perceptions of Halal Tourism that Provides Tourist Satisfaction: a Case Study on Tourism in West Sumatra." Ilomata International Journal of Social Science 3, no. 4 (2022): 377–88. http://dx.doi.org/10.52728/ijss.v3i4.587.

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Indonesia as one of the countries with the largest Muslim population in the world has enormous potential to develop industry in the halal tourism sector. Halal tourism from year to year is growing continuously, considering the large number of Muslim tourists who travel but still prioritize the guidance of the Islamic religion. One of the regions in Indonesia that is encouraged to become a halal tourist destination is West Sumatra. However, until now, people's understanding of halal tourism is still different from one another. There are even some people who are worried that halal tourism is onl

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Sapta, Andriyan Eka, Samani, Ida Nurhayati, Tutik Dwi Karyanti, and Jusmi Amid. "Analysis of Muslim Tourist Loyalty to Halal Gastronomic Tourism in Salatiga City." EKSYAR : Jurnal Ekonomi Syari'ah & Bisnis Islam 10, no. 2 (2023): 208–14. http://dx.doi.org/10.54956/eksyar.v10i2.467.

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The development of the City of Salatiga as a City of Gastronomy will increase local and community income through culinary tourism and increase the number of tourists visiting Salatiga. The concept of halal is currently used as a trend for developing the Islamic economy in Indonesia, starting from the emergence of halal products (food and beverages), halal cosmetics, halal fashion and halal tourism to lifestyle (halal tourism). The purpose of this study focuses on the loyalty of Muslim tourists and how they increase tourist loyalty in the city of Salatiga. This study will use a variant-based St

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Jang, Kyung Tae, and Seong Soo Cha. "Theoretical Development and Thematic Evolution of Food Tourism Research: A Systematic Literature Review." Convergence Tourism Contents Society 11, no. 2 (2025): 155–68. https://doi.org/10.22556/jctc.2025.11.2.155.

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Purpose This study systematically reviews key theoretical discussions on food tourism using the PRISMA methodology. While several literature reviews exist on food tourism, this study addresses a research gap by providing an integrated analysis of theoretical developments and thematic evolution in food tourism research, with particular focus on the interrelationships between authenticity, tourist experiences, and sustainability. Methods A total of 15 core papers were analyzed, including publications from 2004 to 2021 retrieved from Web of Science and Scopus databases, as well as seminal works p

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Gretzel, Ulrike, Jamie Murphy, Juho Pesonen, and Casey Blanton. "Food waste in tourist households: a perspective article." Tourism Review 75, no. 1 (2019): 235–38. http://dx.doi.org/10.1108/tr-05-2019-0170.

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Purpose This paper aims to provide a perspective on food waste by tourists and tourist households, now and in the future. Design/methodology/approach This is a perspective article that summarizes contemporary thinking about food waste and conceptualizes food waste specifically for tourist household settings. Findings In tourism, food is more than nourishment and extends to visitor experiences and attractions. Yet food waste arising from tourism activity is a major environmental and societal issue. Festive moods and holiday spirits – synonymous with over-sized portions, bountiful buffets and en

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Chaiboonsri, Chukiat. "The Potential Analytical Impact of Significant Sectoral Creative Economy on Thailand’s Economy: A Case Study of the IRS-CGE Model vs. the CRS-CGE Model for Both the National and Provincial Economies." Economies 12, no. 2 (2024): 44. http://dx.doi.org/10.3390/economies12020044.

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The United Nations has promoted and supported the UNCTAD Creative Economy Programme since 2004 to help countries around the world understand how to promote economic development through creativity in industries. This research article aims to determine whether the creative economy will be the major engine to accelerate Thailand’s economic development in the coming decade or not, and what the major creative economy sectors are that must be prioritized or initiated and focused on. The data implemented in this research cover 2011–2018, which consist of creative economy sector income, the IO table,

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Rousta, Alireza, and Dariyoush Jamshidi. "Food tourism value: Investigating the factors that influence tourists to revisit." Journal of Vacation Marketing 26, no. 1 (2019): 73–95. http://dx.doi.org/10.1177/1356766719858649.

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Food consumption is an important notion in the hospitality literature. Although its role in gaining visitors’ satisfactory travel experience and in affecting tourists’ experiences of a destination is acknowledged, the impact of travelers’ local food consumption value on tourist behavior remains an underdeveloped topic. This study investigated the effect of tourists’ local food consumption value on their future behaviors by focusing on their destination food image and their attitudes toward local food. The data were collected from 891 tourists in Shiraz, Iran, through a survey-based method usin

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Mountstephens, James, Balvinder Kaur Kler, and Siao Fui Wong. "Food for Thought in Malaysian Borneo: Data Mining and Sentiment Analysis of Tripadvisor Reviews for Online Destination Branding." Information Management and Business Review 16, no. 3(I)S (2024): 69–83. http://dx.doi.org/10.22610/imbr.v16i3(i)s.3958.

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Unique destination branding in tourism is crucial to gaining a competitive advantage. Local food is a significant component of a destination brand which Destination Management Organisations (DMOs) must integrate into their official marketing efforts. DMOs must monitor the popularity and perception of their food promotions against the competition. Online promotion and management are challenging due to the rise of user-generated content. Automatic data mining techniques were used to determine the extent to which tourist food choices on TripAdvisor matched foods promoted by DMOs and how distinct

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Cava Jimenez, José Antonio, Mª Genoveva Millán Vázquez de la Torre, and Mª Genoveva Dancausa Millán. "Factors that characterize oleotourists in the province of Córdoba." PLOS ONE 17, no. 11 (2022): e0276631. http://dx.doi.org/10.1371/journal.pone.0276631.

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Oleotourism (olive oil tourism) is a new form of gastronomic tourism that satisfies increasingly challenging tourist demand, especially in the wake of the pandemic and for tourists who seek not only quality food products but also a safe environment to enjoy their chosen activity. Córdoba is a province in southern Spain where olives play a very important role, accounting for 50% of its cultivated area, and whose agricultural activity can be complemented with tourism due to its 189 oil mills that can welcome visitors for oil tasting. However, this type of tourism is not seeing an expected boom.

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Williams, Helena A., Jingxue (Jessica) Yuan, and Robert L. Williams. "Attributes of Memorable Gastro-Tourists’ Experiences." Journal of Hospitality & Tourism Research 43, no. 3 (2018): 327–48. http://dx.doi.org/10.1177/1096348018804621.

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Gastro-tourists specifically travel to learn about new cultures through memorable food experiences. They span all ages, ethnicities, and incomes. These tourists plan more trips, stay longer, and spend more discretionary money when they travel. Interactions that include learning about regional foods and kitchen cultures and that foster relationships between the gastro-tourist and the gastro-host are more important to them than fancy amenities. Research that identifies characteristics and attributes of gastro-tourism experiences considered memorable is sparse. This inductive qualitative research

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Vukolić, Dragan. "Gastronomic product in the function of development of different forms of tourism in Srem district." Odrzivi razvoj 2, no. 2 (2020): 41–54. http://dx.doi.org/10.5937/odrraz2002041v.

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Food and drinks represent a very important segment in tourist offers that mutually participate in development of a certain touristic region or a specifically defined form of tourism. In certain countries, there are good examples of how gastronomic offer influenced the positive development of different forms of tourism. Gastronomic tourism represents a subset of cultural tourism where history, tourism and food habits of a certain environment are revealed. Other than this form of tourism, there are other ones that are directly or indirectly tied to gastronomic tourism. Other than cultural, wine,

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Wang, Tung-Sheng, Austin Rong-Da Liang, and Ping-Tsan Ho. "Integrating priori and posteriori approaches to segment types of food tourists: Food tourist segmentation." Journal of Tourism Management Research 12, no. 1 (2025): 44–58. https://doi.org/10.18488/31.v12i1.4160.

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The purpose of this study employs both a priori and posteriori approaches to classify food tourists based on their daily food exploration behaviors and investigates the differences between their daily dining behaviors and travel dining behaviors. Data were collected from 744 tourists who visited four Hakka traditional cultural areas online. The cluster analysis results indicate that tourists can be divided into two groups: those who love diverse food and those who prefer familiar food. The t-test results indicated that those who love diverse food place more importance on maintaining a balanced

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Nurhayati Khairatun, Siti. "International culinary influence on street food: an observatory study." Journal of Sustainable Tourism and Entrepreneurship 1, no. 3 (2020): 179–93. http://dx.doi.org/10.35912/joste.v1i3.304.

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Purpose: This paper presents a street food profiling of one of the most popular tourist attractions in Melaka, Jonker Street. The main objective of this study is to develop a street food profile of Jonker Street in determining whether local or international culinary influence represents the food sold there. Research methodology: An on-site observation was conducted to investigate the types of food sold and the range of prices offered. A descriptive analysis was completed to characterize street food. Results: The findings indicated that most of the food sold here represents international and tr

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Teguh Ansori. "Optimalisasi Peran Pemuda Melalui NTC (Ngrayun Tourism Creative) dalam Menciptakan Ekonomi Kreatif di Desa Selur Kecamatan Ngrayun Kabupaten Ponorogo." Engagement : Jurnal Pengabdian Kepada Masyarakat 2, no. 2 (2018): 176–90. http://dx.doi.org/10.29062/engagement.v2i2.37.

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This study aimed to create a creative economy carried out by Youth, NTC (Ngrayun Tourism Creative) namely the management of nature as a tourist place. The method used Asset Based Community Development (ABCD) approach, where in Selur Village, Ngrayun Sub-district has beautiful natural scenery to be used as a tourist attraction, the tourist attractions were managed by youth and the people who were the members of NTC (Ngrayun Tourism Creative). The results of this study were creating employment opportunities for youth of NTC (Ngrayun Tourism Creative) who were referred in the creative economy thr

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Cigale, Dejan, and Barbara Lampic. "Aspects of tourism sustainability on organic farms in Slovenia." Journal of the Geographical Institute Jovan Cvijic, SASA 73, no. 2 (2023): 251–67. http://dx.doi.org/10.2298/ijgi2302251c.

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In 2020, 957 tourist farms in Slovenia were offering accommodation and/or food and beverages. Due to the legal framework (the law requires a high minimum percentage of own production), the offer of Slovenian tourist farms is strongly linked to their own agricultural production and the local rural environment. The paper addresses various aspects of sustainable rural tourism, focusing on organic tourist farms. The research?s goal was to find out whether Slovenian organic tourist farms are more sustainable than other (non-organic) tourist farms in terms of the presence of various elements (enviro

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