Academic literature on the topic 'The AIDA-model'
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Journal articles on the topic "The AIDA-model"
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Rathod, Prof Arvind. "AIDA model of Advertising Strategy." Indian Journal of Applied Research 1, no. 10 (October 1, 2011): 122–25. http://dx.doi.org/10.15373/2249555x/jul2012/39.
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Pashootanizadeh, Mitra, and Saideh Khalilian. "Application of the AIDA model." Information and Learning Science 119, no. 11 (November 12, 2018): 635–51. http://dx.doi.org/10.1108/ils-04-2018-0028.
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Purpose The purpose of this study is to measure how effective television programs are in persuading teenagers to use public libraries. Design/methodology/approach This study is a descriptive survey. The statistical population includes all members of public libraries in the City of Isfahan aged between 12 and 16 years (N = 920). Using Cochran’s formula, the sample size was determined to be 270 individuals. The data were collected by a researcher-made questionnaire survey instrument whose validity was confirmed by Library and Information Science experts. Furthermore, the reliability of the questionnaire was confirmed via “Cronbach’s alpha” in the pilot test with 0.73. Having a return rate of 85.93 per cent, the authors were able to analyze 232 sets of responses. Findings Based on the authors’ findings, television programs are only able to satisfy the first stage of the model (i.e. Attention). So, its role in encouraging teenagers to use public libraries is not significant. Among the items of the model, “Desirability and interest in the program” and “Persuading teenagers to use public libraries” were found to be the most and least effective items, respectively, with average responses of 8.42 and 5.13. Moreover, television shows categorized as kids/teenagers were most likely to attract the target audience to libraries. Originality/value There is no any similar study in this scope, especially in the Middle East, where watching the television remains a mainstream activity for teenagers. It is for the first time that AIDA model is used for measuring the effectiveness of television programs in persuading teenagers to use public libraries in Iran.
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S. Ullal, Mithun, and Iqbal Thonse Hawaldar. "Influence of advertisement on customers based on AIDA model." Problems and Perspectives in Management 16, no. 4 (December 5, 2018): 285–98. http://dx.doi.org/10.21511/ppm.16(4).2018.24.
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The paper is based on information which is a combination of store advertisement and consumers’ path inside the store along with product information. With this information, the authors find how advertisement affects the behavior of consumers when making the decision. The findings suggest that advertisement has a small impact on customers inside the stores. Null effect is determined, and one standard deviation in advertising has an impact on store traffic by 1.2%. But the impact at a lower end of the model is observed. One standard deviation in advertisement has impacted the store sales by 8.4%. Based on further data mining, the research has found that there is no significant improvement in the number of customers, but the increase in sales is because of the higher quantity of purchases by the existing consumers. However, the effect of advertisement on products placed in the same or nearby shelf is not found, the impact on product varieties in the same segment is also not found. Based on these research findings, the authors find the right approach towards advertisement.The research is limited to consumers of retail industry in a Tier 3 Indian city of a developing geographic segment only.
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Hananto, Brian Alvin. "Penggunaan Model AIDA Sebagai Struktur Komunikasi Pada Media Sosial Instagram." Jurnal Nawala Visual 1, no. 2 (October 29, 2019): 72–82. http://dx.doi.org/10.35886/nawalavisual.v1i2.24.
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AIDA is a model that explains the steps or levels of consumer perception. Seeing how AIDA is often used as a basis for creating marketing strategies, the author would like to see whether AIDA could be used as a structure for visual communication strategy. The research was done by observing the design process of students from Universitas Pelita Harapan’s Visual Communication Design department. The author had asked the students to design their Instagram’s communication media using the AIDA model as their basis. By using narratology as their design approach, the designers divide timelines and the needs of communication to acts, plots and also Instagram panels. From the design that was done, the author concludes that the usage of structure to create a visual communication strategy helps to define what message is to be made and when should the message be posted on Instagram. The author hoped that this paper had shown the possibility of using AIDA as a communication structure, especially for social media.
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Syastra, Muhammad Taufik, and Steffi Adam. "Penggunaan Media Sosial dengan Pendekatan Model AIDA bagi Usaha Kecil dan Menengah." JURNAL SISTEM INFORMASI BISNIS 7, no. 2 (November 9, 2017): 114. http://dx.doi.org/10.21456/vol7iss2pp114-119.
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Small Medium Enterprise (SMEs) have a strategic role in the development of a country. Every SME needs to improve its competitive advantage. One way to improve the competitive advantage is to utilize social media in running the business. The research aims to This study aims to implement the use of social media with reference to the AIDA Model for SMEs. The fresearch focuses on social media facebook. SMEs are given training in using social media. Training participants as respondents from this research are 20 SMEs. The data analysis technique used is Miles and Hubermann. Results from this study indicate that the AIDA model can be used as an approach in using social media facebook. A total of 20 SMEs have been trained to use social media facebook based on AIDA model
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Müller, Daniel, Inga Benz, Damini Tapadar, Christian Buddenborg, Lilo Greune, and M. Alexander Schmidt. "Arrangement of the Translocator of the Autotransporter Adhesin Involved in Diffuse Adherence on the Bacterial Surface." Infection and Immunity 73, no. 7 (July 2005): 3851–59. http://dx.doi.org/10.1128/iai.73.7.3851-3859.2005.
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ABSTRACT Autotransporters of gram-negative bacteria are single-peptide secretion systems that consist of a functional N-terminal α-domain (“passenger”) fused to a C-terminal β-domain (“translocator”). How passenger proteins are translocated through the outer membrane has not been resolved, and at present essentially three different models are discussed. In the widely accepted “hairpin model” the passenger proteins are translocated through a channel formed by the β-barrel of the translocator that is integrated in the outer membrane. This model has been challenged by a recent proposal for a general autotransporter model suggesting that there is a hexameric translocation pore that is generated by the oligomerization of six β-domains. A third model suggests that conserved Omp85 participates in autotransporter integration and passenger protein translocation. To examine these models, in this study we investigated the presence of putative oligomeric structures of the translocator of the autotransporter adhesin involved in diffuse adherence (AIDA) in vivo by cross-linking techniques. Furthermore, the capacity of isolated AIDA fusion proteins to form oligomers was studied in vitro by several complementary analytical techniques, such as analytical gel filtration, electron microscopy, immunogold labeling, and cross-linking of recombinant autotransporter proteins in which different passenger proteins were fused to the AIDA translocator. Our results show that the AIDA translocator is mostly present as a monomer. Only a fraction of the AIDA autotransporter was found to form dimers on the bacterial surface and in solution. Higher-order structures, such as hexamers, were not detected either in vivo or in vitro and can therefore be excluded as functional moieties for the AIDA autotransporter.
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LIU, CHAOJIE. "The Application of “AIDA” Model to Economic Classes." Bulletin of the South Ural State University series "Education. Education Sciences" 7, no. 4 (2015): 77–83. http://dx.doi.org/10.14529/ped1504011.
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Aryal, Bhoj Raj. "AIDA Model Application for TV Commercials in Nepal." Journal of Nepalese Business Studies 2, no. 1 (April 2, 2007): 65–71. http://dx.doi.org/10.3126/jnbs.v2i1.56.
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Maurer, Jochen, Joachim Jose, and Thomas F. Meyer. "Characterization of the Essential Transport Function of the AIDA-I Autotransporter and Evidence Supporting Structural Predictions." Journal of Bacteriology 181, no. 22 (November 15, 1999): 7014–20. http://dx.doi.org/10.1128/jb.181.22.7014-7020.1999.
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ABSTRACT The current model for autodisplay suggests a mechanism that allows a passenger protein to be translocated across the outer membrane by coordinate action of a C-terminal β-barrel and its preceding linking region. The passenger protein, linker, and β-barrel are together termed the autotransporter, while the linker and β-barrel are here referred to as the translocation unit (TU). We characterized the minimal TU necessary for autodisplay with the adhesin-involved-in-diffuse-adherence (AIDA-I) autotransporter. The assumed β-barrel structure at the C terminus of the AIDA-I autotransporter was studied by constructing a set of seven AIDA-I–cholera toxin B subunit fusion proteins containing various portions of AIDA-I. Surface exposure of the cholera toxin B moiety was assessed by dot blot experiments and trypsin accessibility of the chimeric proteins expressed in Escherichia coli JK321 or UT5600. Export of cholera toxin B strictly depended on a complete predicted β-barrel region. The absolute necessity for export of a linking region and its influence on expression as an integral part of the TU was also demonstrated. The different electrophoretic mobilities of native and denatured chimeras indicated that the proposed β-barrel resides within the C-terminal 312 amino acids of AIDA-I. Together these data provide evidence for the predicted β-barrel structure and support our formerly proposed model of membrane topology of the AIDA-I autotransporter.
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Adrienn, Rivnyák, Láng András, Péley Bernadette, Nagy Gábor, Nagy Ede, Bóna Adrien, and Goth Kirstin. "AZ IDENTITÁSFEJLŐDÉS FELMÉRÉSE SERDÜLŐKORBAN KÉRDŐÍV MAGYAR ADAPTÁCIÓJA (AIDA-HUNGARY) SERDÜLŐK NEM KLINIKAI MINTÁJÁN." Magyar Pszichológiai Szemle 75, no. 2 (November 10, 2020): 247–69. http://dx.doi.org/10.1556/0016.2020.00015.
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Háttér és célkitűzésekAz Identitásfejlődés Felmérése Serdülőkorban kérdőív (AIDA) az egészséges identitásfejlődés, a normatív identitáskrízis és az identitásdijfúzió elkülönítésére alkalmas önkitöltős módszer a serdülő korosztály részére. A diffúz identitásszerveződés a személyiségzavarok egyik átható jellemzője, ezáltal az AIDA hatékony indikátora lehet a serdülőkori személyiségzavarok korai felismerésének. Tanulmányunk célja az AIDA magyar nyelvre és kultúrára történő adaptációja és pszichometriai jellemzőinek vizsgálata volt nem klinikai mintán.MódszerA faktoranalízisekhez felhasznált minta 522 főből állt, az életkori átlag 15,6 (SD = 1,93) év volt. A validitásvizsgálatokat a teljes minta 366 fős almintáján végeztük el. Az érvényesség ellenőrzéséhez a Képességek és Nehézségek Kérdőívet (SDQ) és a Borderline Személyiségvonások skálát (BPFSC-11) használtuk.EredményekA megerősítő faktoranalízisek alapján a magyar nyelvű AIDA faktorstruktúrája megfelel az eredeti mérőeszköz kétskálás, hat alskálás szerkezetének. A kérdőív illeszkedési mutatói a tudományos kritériumoknak megfelelőek. Az AIDA skálái közepes erősségű korrelációt mutattak az Érzelmi tünetekkel, Viselkedési problémákkal és a Hiperaktivitás skáával, míg erős kapcsolatot mutattak a borderline vonásokkal. A regresszióanalízis alapján az AIDA Identitásdiffúzió összpontszám magas magyarázó erővel bír a borderline vonásokra nézve.KövetkeztetésekAz eredmények alapján az AIDA-Hungary egy megbízható és jól mérő kérdőív, amely alkalmasnak bizonyult a normatív és a patológia irányába mutató identitáskrízis elkülönítésére. Az AIDAezáltal lehetővé teszi a serdülők identitásfejlődésének személyiségfunkciók szempontjából történő felmérését a 12–18 éves korosztálynál, illetve a személyiségfejlődési problémák korai felismerését.Background and aimsAssessment of Identity Development in Adolescence (AIDA) is a self-report questionnaire in order to differentiate healthy identity development from normative identity crisis and from identity diffusion. Diffuse identity is a pervasive feature of personality disorders, thereby AIDA can be a useful indicator in early detection of personality disorders in adolescent. The aim of our study is the Hungarian cultural adaptation of AIDA and to examine its psychometric properties.MethodThe sample used for factor analysis consisted of 522 adolescents with an average age of 15.6 (SD=1.93). Validity tests were performed on a 366 sub-sample of the entire sample. The Strengths and Difficulties Questionnaire (SDQ) and the Borderline Personality Features Scale-11 (BPFSC-11) were used for examine construct validity.ResultsBased on the confirmatory factor analysis, the factor structure of the Hungarian AIDA is consistent with the two scales and six subscales structure of the original instrument. The model-fit indices meet the scientific criteria. AIDA scales displayed moderate correlation with Emotional Symptoms, Behavior problems and Hyperactivity scale, while strong correlation was found with borderline traits. Based on the regression analysis, the AIDA Identity Diffusion total score has a high explanatory power on borderline traits.ConclusionConcerning our results we can assume AIDA-Hungary is a reliable and valid questionnaire, which has proven to be able to distinguish between normative and pathological identity crisis. Thereby it provides a new measurement for adolescents aged 12-18 years to assess identity development in terms of personality functioning and to identify problems of personality development.
Dissertations / Theses on the topic "The AIDA-model"
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Buis, Martinus, Anna Johnsson, and Tristan Thormann. "Fair Trade and its impact on the purchasing process : Using the AIDA model." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43922.
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Background - The concept of fair trade is not recent following the academic literature as it has been around for many years. The connection between fair trade and how it impacts consumers purchase behaviour however is still unclear. Purpose - The purpose of this study is to expand understanding on the relationship between fair trade and the consumer purchase process. Design/methodology/approach - The four stage AIDA model has been selected to examine fair trade in consumer purchase behaviour. Furthermore the study has been quantitative and a questionnaire was used gathering 140 respondents. Findings - A clear correlation between the different AIDA stages were established and the influence of fair trade on the purchasing behaviour was somewhat explored. Despite no proven hypotheses, many respondents still agreed with the fair trade statements tested showing strong awareness and consideration towards the topic. The most notable facets included social and environmental factors. In addition it was established that even though labour rights are discussed regularly in media, no significant influence could be observed in any of the AIDA purchase stages. Research limitations/implications -The limitations of the study were the geographical constraints testing only one university in Sweden. This meant that the respondents did not come from different cultures and countries, potentially affecting the discussed results. In addition, should the study have been qualitative different insights may have been established. Practical implications -The results from this study is useful for Non Government Organisations (NGOs) that are trying to shift consumer behaviour towards considering more ethical aspects when purchasing clothes. Marketers may also benefit from this study knowing what stages of the decision making process are considered by consumers in respect of fair trade. Originality/value -This study is unique as it combines the fair trade concept with the AIDA model which has not yet been done. In addition it contributes to previous knowledge and research on fair trade connected to the purchase behaviour.
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Henriques, Pedro Germano Santos Martins. "O Endorsement de desportistas influencia o comportamento de compra da Geração Y?" Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10386.
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Mestrado em MarketingO endorsement de celebridades desportivas constitui para diversas marcas de renome, uma percentagem significativa de investimento de comunicação. Estas procuram obter diversos benefícios, tais como o aumento do reconhecimento do produto e marca. Este estudo incide na forma como os consumidores da geração Y, avaliam a influência do endorsement de celebridades desportivas no seu comportamento de compra. Explora também os elementos fundamentais que a celebridade deverá possuir num processo de endorsement, realça a importância de existir congruência entre a figura desportiva com a marca ou produto e introduz as quatro fases do processo de compra de um produto. Para o estudo recorreu-se a uma metodologia quantitativa, com recurso a uma técnica de amostragem não probabilística, em que se recolheu um total de 220 questionários válidos a partir da base de dados de alunos do Instituto Superior de Economia e Gestão (ISEG). Através de uma análise multivariada os resultados obtidos confirmaram que todos os elementos fundamentais para o sucesso da celebridade desportiva num endorsement são percepcionados como influentes no processo de compra, com especial destaque para a característica "Respeito". Concluiu-se que, ao existir consonância entre a celebridade desportiva e a marca ou produto, é um factor influente no comportamento de compra neste grupo de consumidores. No que diz respeito ao processo de compra, o endorsement de celebridades desportivas desperta a atenção do consumidor para o produto. No entanto, este tipo de comunicação não é suficiente para estimular o interesse, desejo ou determinação para a compra.
Sports celebrity endorsement represents a significant investment in communication for several important brands. These Brands seek several benefits, including brand and product awareness. This study focuses on the evaluation of the influence of sports celebrity endorsement in the purchasing behavior of the Generation Y consumers. The study explores the key elements required from a celebrity endorser and highlights the importance of congruence between a sports celebrity with a brand or product. It also presents all four stages of the process of purchasing a product. For this purpose a quantitative methodology was used, applying a non-probabilistic sampling technique which collected data of a total of 220 valid questionnaires, answered via internet, through a dedicated link that was up for 14 days. The database used for this survey encompasses the whole students from Instituto Superior de Economia e Gestão (ISEG). The idea that all key elements, to achieve success in a sport celebrity endorsement, are perceived as influential in the purchasing process was confirmed through a multivariate analysis, giving particular emphasis on the characteristic "Respect." It was concluded that, when there is consonance between the celebrity and the sports brand or product, this represents an important factor in the buying behavior. Regarding the purchase process, it was confirmed that the sports celebrity endorser has the power to capture the attention of the consumer over the product. However, this type of communication is not sufficient to unlock the interest, desire or the actual purchase of the product.
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Renebo, Christine, Michelle Bergsell, and Agnes Göranzon. "Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659.
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The constantly evolving use of social media as a marketing tool is commonly known, and the opportunities for companies to get feedback about how successful their marketing is, have grown just as much. Today's companies take great financial risks when choosing marketing material in the traditional marketing way, but as the social network Instagram is free to use, the biggest risk here is to lose followers, and thus potential customers. This study aims to investigate what consumers actually want to see in the direct marketing they themselves have chosen to receive; what the consumers find most appealing and what makes them feel the greatest desire to buy. For this study seven semi-structured interviews were held with seven women all in the age between 16 and 25. They shared their everyday habits on the social media platform Instagram and were shown 15 Instagram pictures from five major fashion companies. The women expressed their spontaneous feelings when the pictures were shown, just as if the images had been found in their own Instagram feed. The images shown consisted of two, by us, defined messages divided into a five-degree scale, where the scale was ranked accordingly: extremely rational, rational, mixed, emotional and extremely emotional messages. The interviewees also commented on their preferences regarding the content of the pictures, if it was up to their own choosing. After analyzing all interviews, we have come to the conclusion that both the rational and the emotional image categories are preferable to the others. These two stand out from the five-degree scale as both more appealing and creating a greater desire to buy. The extreme ends of each category does not suit marketing on Instagram for different reasons. With this information, we hope to help companies with their marketing strategy on Instagram. This thesis is written in Swedish.Användningen av sociala medier som marknadsföringsverktyg växer ständigt, och så även möjligheterna för företag att få återkoppling angående hur framgångsrik deras marknadsföring är. Dagens företag tar stora ekonomiska risker när de väljer marknadsföringsmaterial på det traditionella sättet, men när det på sociala mediet Instagram är gratis att skapa ett konto blir den största risken att förlora följare och därmed potentiella kunder. Den här studien undersöker vad konsumenter faktiskt önskar att se i den direktreklam de självmant väljer att följa, vad som mest tilltalar dem och vad som får dem att känna mest köplust. Studien består av sju semistrukturerade intervjuer med kvinnor i åldrarna 16-25 som berättar om sina vanor på det sociala mediet Instagram. De sju kvinnorna visades 15 Instagrambilder från fem stora modeföretag och fick uttrycka sina spontana känslor inför dessa, likt ifall bilderna hade funnits i intervjupersonernas Instagramflöde. Bilderna bestod av två budskap som var uppdelade på en femgradig skala, där skalan rangordnades efter kategorierna extremt rationellt, rationellt, mixat, emotionellt och extremt emotionellt budskap. Intervjupersonerna kommenterade även vilka preferenser de hade angående bildernas innehåll ifall de själva fick välja. Efter att ha analyserat alla intervjuer menar vi att både de rationella och de emotionella bildkategorierna är att föredra, de står ut på den femgradiga skalan som både mer tilltalande och mer skapande av köplust. De extrema kategorierna av båda budskapen passar inte marknadsföring på Instagram av olika skäl. Med den här informationen hoppas vi kan hjälpa företag med deras marknadsföringsstrategi på Instagram.
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Lunina, Yulia. "Marketing communications in conditions of strict regulation of advertising: case of the alcohol market." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50976.
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This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. As such, communications with consumers in these markets are strongly regulated by the government. The study provides an overview of current trends in the alcohol market in the world and in Russia. The purpose of this study is to analyse Russian consumers' perceptions of marketing tools and the impact of these promotion tools on the purchase of strong alcohol under the AIDA model. For this purpose, the study examines the legislation governing the Russian alcohol market. The paper provides a description and classification of channels and instruments used in communications with consumers in the dark market conditions. Further, the perception of these methods by Russian consumers under the AIDA model is considered. The study identified the most effective channels of communication for marketing companies. Moreover, the ethical aspect of promoting alcohol products was discussed. The survey results showed that Russian consumers are loyal to both alcohol advertising and the market in general, as well as to their own brands. These results can be used by companies to create marketing campaigns and plan their budgets.
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Cornelius, Raven. "Strategies for Residential Real Estate Professionals to Mitigate Declining Sales." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5174.
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Real estate sales significantly declined during and after the 2008 mortgage crisis. In the United States, real estate sales dropped 35% after the mortgage crisis. Guided by the attention, interest, desire, and action (AIDA) model, the purpose of this multiple case study was to explore the strategies successful residential real estate organization managers use to mitigate sales decline in a postrecession environment. Three residential real estate organization managers in Southern Maryland and Northern Virginia participated in semistructured interviews. These participants are currently selling homes, worked in the real estate market before the 2008 mortgage crisis, and developed successful strategies to mitigate declining sales in a postrecession environment. The data collection process for this study included the semistructured interviews, review of archival documents, and member checking to explore successful strategies for mitigating declining sales for residential real estate organization managers. The data analysis included data coding, organizing, and making conclusions with the use of Yin's 5 phase process. During analysis, the 4 themes to emerge were customer service, consistent work ethic, innovation, and market specialization. By implementing the identified successful sales strategies, these residential real estate organization managers were able to mitigate a decline in sales in a postrecession environment. Real estate professionals may use these findings to decrease the delays in the home buying process and increase employees' sales performance. More home sales can improve local economies and the welfare of communities.
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Johansson, Simon. "May I Interest You in a Freshly Brewed Presidential Candidate? : An Analysis of Presidential Campaign Television Advertisements in the United States, 1952-2016." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36220.
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This study aims to shed light on the relationship between the commercial advertising model AIDA (Awareness/Attention, Interest, Desire, Action) and political television advertising, with a historical perspective being of extra interest. In order to do so, the study made use of theories concerning the AIDA-model, representation, rhetoric (with focus on ethos, pathos, and logos), and the professionalisation of political communication. The methodology involved qualitative analyses of 18 official political campaign advertisements from nine United States presidential elections between the years 1952-2016. One issue-ad from each candidate (Republicans and Democrats only) from every other election was strategically chosen for examination. Each advertisement was then analysed both as it relates to its rhetorical content as well as its structure with the defined four stages of the AIDA-model in mind, with any potential patterns between the rhetoric and the structure being taken into account. The results of the study suggest that while the AIDA-model can be recognised in political television advertisements in the United States since the inception in the 1950s, the advertisements from the post-modern phase of the professionalisation of political communication (1985-) seem to place more emphasis, compared to the modern phase (1950s-1985), on the desire stage of the AIDA-model. Furthermore, no distinct differences could be found between the parties from a pure rhetorical and structural standpoint, and both appear to be on practically identical evolutionary paths. An explanation to this could be the escalating reliance on hiring independent experts and specialist to manage the various areas involved with running a political campaign, which is a characteristic of the ever-increasingly professional environment of political communication.
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CHENG, KAI-WEN, and 鄭凱文. "Appling AIDA Model to Develop Intelligent iPOS for Guiding Consumers’ Purchases." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dah5p6.
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碩士國立虎尾科技大學
資訊管理系碩士班
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In the face of a fiercely competitive retail market, the physical store channel needs to formulate actions to address the effects and challenges of the virtual channel in addition to the existing physical competitors. The biggest competitive advantage of physical against virtual channels is in the product experience and service. Among them, salespeople, who are usually the first faces that the consumers see, face the consumers first, is a vital tool for retailers. Therefore, shaping the professionalism of salespersons and improving service satisfaction remain important issues in the physical retail industry. This study uses the AIDA model to construct an iPOS that integrates the sales recommendation rule model. Through the app, consumers and salespeople interact through the same platform, and the sales recommendation law model recommends the appropriate product combinations for consumers. In addition, the system constructed by the Institute can assist salespeople to guide consumers through the AIDA model to achieve the improvement of the transaction conclusion rate and the company’s profitability.
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Shih-Chuan, Wang, and 王詩鵑. "The Customer Impact of Physical Product Placement in Airport Base on AIDA Behavior Model." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/35186893719816567868.
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碩士亞洲大學
休閒與遊憩管理學系碩士班
100
Airport is the important space of the tourism-oriented environments, and this environment may even offer consumers the opportunity to have extended interactions with products, in addition, the environment also possess attributes that are conducive to physical product placement. This study is base on the AIDA behaviour model to develop the relationships between brand knowledge, brand attitude, and purchase intentions of Physical Product Placement at airport. The sample for this study was used the convenience sampling method by interviewing the travelers who had visited or experienced the physical placement products in Taoyuan International Airport. In total, 391 useable samples were obtained after excluding the incomplete. Summary of this study, an evident path ‘‘brand knowledge-brand attitude-purchase intentions’’ appears in the estimated model. This finding confirms with the AIDA mode that physical product placement in tourism-oriented environments of airport is progressively affecting the behavior of travelers. In addition, the situational factors not only have interfered in the brand attitude and purchese intention but also in the brand knowledge and purchese intention. Overall, the results indicate the necessity of a further discussion in the benefits of physical product placement on tourism-oriented environments. The decision has to be made whether the project of physical product placement will increase the purchase intentions of the traveler and gain the benefit in commercial revenue in airport. The results presented in this study provide the input information that indicates the traveler’s purchase intentions through the AIDA model and the benefits in physical product placement. The results provide an opportunity for airport managers and retailers to identify travelers’ perceptions of physical product placement and the process of their behavioral change.
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Baban, Aida [Verfasser]. "Development of a novel oral mouse model to predict drug-induced immune-mediated hypersensitivity reactions / vorgelegt von Aida Baban." 2010. http://d-nb.info/1007689447/34.
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Chen, Chao-Chun, and 陳昭君. "A Study of Consumer Behavior toward Cross-Border E-Commerce Platform in Taiwan Market- A Perspective of AIDA Model." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/vqgn53.
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碩士淡江大學
國際企業學系碩士在職專班
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According to a recent Alibaba’s Cross-Border E-Commerce Research report, global cross-border B2C e-commerce grows strongly at annual rate of 27%, estimated to reach 1 trillion USD by 2020. The online shopper population also grows strongly at estimated 21% annually, to reach 900 million by 2020. In addition, a recent study by the Institute in information industry of Taiwan found what triggers the motivation for purchase in global cross-border e-commerce are: (1) goods not available domestically, (2) cheaper pricing cross-border, (3) more choices of merchandises. Therefore the purpose of this study tries to elucidate whether the intention to purchase through cross-border e-commerce platforms by Taiwanese online shoppers follow the classical AIDA model and whether the attention, interest, and desire affect directly and significantly the intention to purchase through cross-border e-commerce platforms. This study used SPSS 22.0 and LISREL 8.7 were employed as the data analysis software. There are two findings from the research: 1.Comsumer’s purchase intention toward cross-border e-commerce market in Taiwan will follow the traditional AIDA model. 2.Comsumer’s desire toward the cross-border e-commerce market in Taiwan has mediation effect, while attention and interest have no direct influence on the purchase intention.
Books on the topic "The AIDA-model"
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Cruz, Gabriela. Grand Illusion. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190915056.001.0001.
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Grand Illusion is a new history of grand opera as an art of illusion facilitated by the introduction of gaslight illumination at the Académie Royale de Musique (Paris) in the 1820s. It contends that gas lighting and the technologies of illusion used in the theater after the 1820s spurred the development of a new lyrical art, attentive to the conditions of darkness and radiance, and inspired by the model of phantasmagoria. Karl Marx, Walter Benjamin, and Theodor Adorno have used the concept of phantasmagoria to arrive at a philosophical understanding of modern life as total spectacle, in which the appearance of things supplants their reality. The book argues that the Académie became an early laboratory for this historical process of commodification, for the transformation of opera into an audio-visual spectacle delivering dream-like images. It shows that this transformation began in Paris and then defined opera after the mid-century. In the hands of Giacomo Meyerbeer (Robert le diable, L’Africaine), Richard Wagner (Der fliegende Holländer, Lohengrin, and Tristan und Isolde), and Giuseppe Verdi (Aida), opera became an expanded form of phantasmagoria.
Book chapters on the topic "The AIDA-model"
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Kulkarni, Medha, Gurpreet Attal, and Vaibhav Vasundekar. "Evaluating Effectiveness of AMFI Campaigns: A Study Based on AIDA Model." In Advances in Intelligent Systems and Computing, 747–61. Singapore: Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-32-9515-5_70.
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Huneberg, Samantha. "What Can the Insurance Distribution Directive “Offer” the South African Microinsurance Model?" In AIDA Europe Research Series on Insurance Law and Regulation, 219–51. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-52738-9_10.
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AbstractThe Insurance Distribution Directive is set to change how insurers and intermediaries design as well as sell insurance products. The provisions of the Directive are far-reaching and are to have a significant impact on consumers. The Directive is heavily pro-consumer and due to its pro-consumer nature, it is to have extensive benefits for consumers. South Africa has recently enacted microinsurance provisions which are now considered formalised insurance products in the country. New legislation has been enacted to regulate microinsurance policies in both life and non-life spheres. Microinsurance is to have a profound impact on a large part of the country’s population. Considering the pro-consumer and extensive nature of the IDD, it is worth considering what the IDD can “offer” the South African microinsurance model, what can South Africa learn from these provisions?
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Defever, Kathleen M. "Enaction of Chapter VII of the Insurance Distribution Directive: What Can Member States Learn from the Enforcement Failures of the United States?" In AIDA Europe Research Series on Insurance Law and Regulation, 197–217. Cham: Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-52738-9_9.
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AbstractChapter VII of the Insurance Distribution Directive delineates the sanctions and other pecuniary measures which the Commission of the European Union now requires as a portion of the minimum harmonization of the Directive. As Member States adopt and apply the articles of Chapter VII, which are unprecedented in their scope and specificity, they may find guidance through a comparison of the enforcement mechanisms already in place in other jurisdictions.The United States is well known as the largest insurance market in the world, and possesses an extensive body of insurance regulation. The National Association of Insurance Commissioners, an advisory organization comprised of the insurance commissioners from each of the 50 U.S. states, drafted the Producer Licensing Model Act—the closest American corollary to the IDD. Unfortunately, despite widespread adoption of the PLMA, the effectiveness of U.S. state enforcement mechanisms on the actions of intermediaries is, overall, weak and inconsistent. We will analyze why this is the case, and offer concrete examples of the failures of specific state enforcement regimes.
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Aggarwal, Vijita Singh, and Shefali Khurana. "Advergames and Children." In Application of Gaming in New Media Marketing, 56–76. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6064-7.ch004.
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Online gaming has become a popular form of entertainment which has shifted children's playgrounds to computers, laptops, mobiles, tablets, etc. Children spend their time surfing, playing, and downloading games from the internet. Advergaming is one of the latest digital advertising techniques used by marketers to interact with the children for longer hours by embedding the brand messages in the game action. Advergaming is a blend of fun and promotion to capture the attention of children towards the advertising message associated with the branded product. The objective of this chapter is to determine how children pay attention and absorb the message given by the companies by considering hierarchy of effects models such as AIDA model and DAGMAR model. The purpose of this work as a whole is to bring more understanding of this innovative technique of promoting by detailing the elements, characteristics, advantages, and disadvantages of advergames to achieve communication goals.
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Eskaf, Khaled, Tim Ritchings, and Osama Bedawy. "Online Prediction of Blood Glucose Levels using Genetic Algorithm." In Advances in Data Mining and Database Management, 299–310. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6078-6.ch014.
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Diabetes mellitus is one of the most common chronic diseases. The number of cases of diabetes in the world is likely to increase more than two fold in the next 30 years: from 115 million in 2000 to 284 million in 2030. This chapter is concerned with helping diabetic patients to manage themselves by developing a computer system that predicts their Blood Glucose Level (BGL) after 30 minutes on the basis of their current levels, so that they can administer insulin. This will enable the diabetic patient to continue living a normal daily life, as much as is possible. The prediction of BGLs based on the current levels BGLs become feasible through the advent of Continuous Glucose Monitoring (CGM) systems, which are able to sample patients' BGLs, typically 5 minutes, and computer systems that can process and analyse these samples. The approach taken in this chapter uses machine-learning techniques, specifically Genetic Algorithms (GA), to learn BGL patterns over an hour and the resulting value 30 minutes later, without questioning the patients about their food intake and activities. The GAs were invested using the raw BGLs as input and metadata derived from a Diabetic Dynamic Model of BGLs supplemented by the changes in patients' BGLs over the previous hour. The results obtained in a preliminary study including 4 virtual patients taken from the AIDA diabetes simulation software and 3 volunteers using the DexCom SEVEN system, show that the metadata approach gives more accurate predictions. Online learning, whereby new BGL patterns were incorporated into the prediction system as they were encountered, improved the results further.
Conference papers on the topic "The AIDA-model"
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Uslenghi, Michela, and Renato Falomo. "AIDA: a software package for 2D model fitting analysis of astronomical images." In SPIE Optical Engineering + Applications, edited by Andrew G. Tescher. SPIE, 2011. http://dx.doi.org/10.1117/12.913305.
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Amanda, Nazli, Paulus Insap Santosa, and Wing Wahyu Winarno. "Effectiveness of E-tourismWebsite as a Tourism Promotion Media using AIDA Model: A Study in Context of visitingjogja.com." In International Conference on Creative Economics, Tourism & Information Management. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009866001330138.
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Budimansyah, Dasim, Susan Fitriasari, Dede Iswandi, Dwi Iman Muthaqin, and Riyan Yudistira. "AIDA Model PC Extension (Attention, Interest, Desire, Action, Based Projectcitizen) to Address the Practice of Bullying among Students in the Regency of Pangandaran." In Proceedings of the 5th UPI International Conference on Technical and Vocational Education and Training (ICTVET 2018). Paris, France: Atlantis Press, 2019. http://dx.doi.org/10.2991/ictvet-18.2019.120.
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Wallin, Fredrik, Jörgen Olsson, Peter P. J. Johansson, Euodia Krüger, and Martin Olausson. "High Speed Testing and Numerical Validation of an Aggressive Intermediate Compressor Duct." In ASME Turbo Expo 2013: Turbine Technical Conference and Exposition. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/gt2013-94315.
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An experimental and numerical investigation of the flow in an s-shaped compressor duct is presented in this paper. The experimental test was conducted in the compressor test facility at STARCS in Bromma, Sweden. The duct was designed based on geometrical properties of corresponding low-speed tests performed at the Universities of Cambridge and Loughborough in the UK in the EU research project AIDA. For the high-speed test, the geometry was scaled to fit the downstream compressor, keeping the non-dimensional characteristics of the duct as similar to the low-speed configurations as possible. Extensive CFD calculations were performed to assist the set-up of the test and to predict the duct performance in detail. The duct was equipped with static pressure taps on hub and shroud as well as on the strut. The duct inlet and exit flowfields were scanned using a miniature five-hole pressure probe that provided total pressure, velocities and flow angles. Two different duct surface finishes were tested at two different compressor operational points. Using the five-hole probe results, the duct loss could be estimated and compared to that of the CFD. For the CFD analysis a surface roughness model was used to account for the different surface finishes of the duct. The results show that using the surface roughness model makes it possible to account for the increase in loss due to a rougher flow surface. The absolute loss values are however under-predicted by approximately 10% in the CFD compared to the experiments.