Academic literature on the topic 'The AIDA-model'

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Journal articles on the topic "The AIDA-model"

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Rathod, Prof Arvind. "AIDA model of Advertising Strategy." Indian Journal of Applied Research 1, no. 10 (2011): 122–25. http://dx.doi.org/10.15373/2249555x/jul2012/39.

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Pashootanizadeh, Mitra, and Saideh Khalilian. "Application of the AIDA model." Information and Learning Science 119, no. 11 (2018): 635–51. http://dx.doi.org/10.1108/ils-04-2018-0028.

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Purpose The purpose of this study is to measure how effective television programs are in persuading teenagers to use public libraries. Design/methodology/approach This study is a descriptive survey. The statistical population includes all members of public libraries in the City of Isfahan aged between 12 and 16 years (N = 920). Using Cochran’s formula, the sample size was determined to be 270 individuals. The data were collected by a researcher-made questionnaire survey instrument whose validity was confirmed by Library and Information Science experts. Furthermore, the reliability of the quest
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S. Ullal, Mithun, and Iqbal Thonse Hawaldar. "Influence of advertisement on customers based on AIDA model." Problems and Perspectives in Management 16, no. 4 (2018): 285–98. http://dx.doi.org/10.21511/ppm.16(4).2018.24.

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The paper is based on information which is a combination of store advertisement and consumers’ path inside the store along with product information. With this information, the authors find how advertisement affects the behavior of consumers when making the decision. The findings suggest that advertisement has a small impact on customers inside the stores. Null effect is determined, and one standard deviation in advertising has an impact on store traffic by 1.2%. But the impact at a lower end of the model is observed. One standard deviation in advertisement has impacted the store sales by 8.4%.
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Hananto, Brian Alvin. "Penggunaan Model AIDA Sebagai Struktur Komunikasi Pada Media Sosial Instagram." Jurnal Nawala Visual 1, no. 2 (2019): 72–82. http://dx.doi.org/10.35886/nawalavisual.v1i2.24.

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AIDA is a model that explains the steps or levels of consumer perception. Seeing how AIDA is often used as a basis for creating marketing strategies, the author would like to see whether AIDA could be used as a structure for visual communication strategy. The research was done by observing the design process of students from Universitas Pelita Harapan’s Visual Communication Design department. The author had asked the students to design their Instagram’s communication media using the AIDA model as their basis. By using narratology as their design approach, the designers divide timelines and the
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Syastra, Muhammad Taufik, and Steffi Adam. "Penggunaan Media Sosial dengan Pendekatan Model AIDA bagi Usaha Kecil dan Menengah." JURNAL SISTEM INFORMASI BISNIS 7, no. 2 (2017): 114. http://dx.doi.org/10.21456/vol7iss2pp114-119.

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Small Medium Enterprise (SMEs) have a strategic role in the development of a country. Every SME needs to improve its competitive advantage. One way to improve the competitive advantage is to utilize social media in running the business. The research aims to This study aims to implement the use of social media with reference to the AIDA Model for SMEs. The fresearch focuses on social media facebook. SMEs are given training in using social media. Training participants as respondents from this research are 20 SMEs. The data analysis technique used is Miles and Hubermann. Results from this study i
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Müller, Daniel, Inga Benz, Damini Tapadar, Christian Buddenborg, Lilo Greune, and M. Alexander Schmidt. "Arrangement of the Translocator of the Autotransporter Adhesin Involved in Diffuse Adherence on the Bacterial Surface." Infection and Immunity 73, no. 7 (2005): 3851–59. http://dx.doi.org/10.1128/iai.73.7.3851-3859.2005.

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ABSTRACT Autotransporters of gram-negative bacteria are single-peptide secretion systems that consist of a functional N-terminal α-domain (“passenger”) fused to a C-terminal β-domain (“translocator”). How passenger proteins are translocated through the outer membrane has not been resolved, and at present essentially three different models are discussed. In the widely accepted “hairpin model” the passenger proteins are translocated through a channel formed by the β-barrel of the translocator that is integrated in the outer membrane. This model has been challenged by a recent proposal for a gene
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LIU, CHAOJIE. "The Application of “AIDA” Model to Economic Classes." Bulletin of the South Ural State University series "Education. Education Sciences" 7, no. 4 (2015): 77–83. http://dx.doi.org/10.14529/ped1504011.

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Aryal, Bhoj Raj. "AIDA Model Application for TV Commercials in Nepal." Journal of Nepalese Business Studies 2, no. 1 (2007): 65–71. http://dx.doi.org/10.3126/jnbs.v2i1.56.

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Maurer, Jochen, Joachim Jose, and Thomas F. Meyer. "Characterization of the Essential Transport Function of the AIDA-I Autotransporter and Evidence Supporting Structural Predictions." Journal of Bacteriology 181, no. 22 (1999): 7014–20. http://dx.doi.org/10.1128/jb.181.22.7014-7020.1999.

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ABSTRACT The current model for autodisplay suggests a mechanism that allows a passenger protein to be translocated across the outer membrane by coordinate action of a C-terminal β-barrel and its preceding linking region. The passenger protein, linker, and β-barrel are together termed the autotransporter, while the linker and β-barrel are here referred to as the translocation unit (TU). We characterized the minimal TU necessary for autodisplay with the adhesin-involved-in-diffuse-adherence (AIDA-I) autotransporter. The assumed β-barrel structure at the C terminus of the AIDA-I autotransporter w
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Adrienn, Rivnyák, Láng András, Péley Bernadette, et al. "AZ IDENTITÁSFEJLŐDÉS FELMÉRÉSE SERDÜLŐKORBAN KÉRDŐÍV MAGYAR ADAPTÁCIÓJA (AIDA-HUNGARY) SERDÜLŐK NEM KLINIKAI MINTÁJÁN." Magyar Pszichológiai Szemle 75, no. 2 (2020): 247–69. http://dx.doi.org/10.1556/0016.2020.00015.

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Háttér és célkitűzésekAz Identitásfejlődés Felmérése Serdülőkorban kérdőív (AIDA) az egészséges identitásfejlődés, a normatív identitáskrízis és az identitásdijfúzió elkülönítésére alkalmas önkitöltős módszer a serdülő korosztály részére. A diffúz identitásszerveződés a személyiségzavarok egyik átható jellemzője, ezáltal az AIDA hatékony indikátora lehet a serdülőkori személyiségzavarok korai felismerésének. Tanulmányunk célja az AIDA magyar nyelvre és kultúrára történő adaptációja és pszichometriai jellemzőinek vizsgálata volt nem klinikai mintán.MódszerA faktoranalízisekhez felhasznált minta
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Dissertations / Theses on the topic "The AIDA-model"

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Buis, Martinus, Anna Johnsson, and Tristan Thormann. "Fair Trade and its impact on the purchasing process : Using the AIDA model." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-43922.

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Background - The concept of fair trade is not recent following the academic literature as it has been around for many years. The connection between fair trade and how it impacts consumers purchase behaviour however is still unclear. Purpose - The purpose of this study is to expand understanding on the relationship between fair trade and the consumer purchase process. Design/methodology/approach - The four stage AIDA model has been selected to examine fair trade in consumer purchase behaviour. Furthermore the study has been quantitative and a questionnaire was used gathering 140 respondents. Fi
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Henriques, Pedro Germano Santos Martins. "O Endorsement de desportistas influencia o comportamento de compra da Geração Y?" Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/10386.

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Mestrado em Marketing<br>O endorsement de celebridades desportivas constitui para diversas marcas de renome, uma percentagem significativa de investimento de comunicação. Estas procuram obter diversos benefícios, tais como o aumento do reconhecimento do produto e marca. Este estudo incide na forma como os consumidores da geração Y, avaliam a influência do endorsement de celebridades desportivas no seu comportamento de compra. Explora também os elementos fundamentais que a celebridade deverá possuir num processo de endorsement, realça a importância de existir congruência entre a figura desporti
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Renebo, Christine, Michelle Bergsell, and Agnes Göranzon. "Effekten av visuellt innehåll på sociala medier ur ett konsumentperspektiv." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-12659.

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The constantly evolving use of social media as a marketing tool is commonly known, and the opportunities for companies to get feedback about how successful their marketing is, have grown just as much. Today's companies take great financial risks when choosing marketing material in the traditional marketing way, but as the social network Instagram is free to use, the biggest risk here is to lose followers, and thus potential customers. This study aims to investigate what consumers actually want to see in the direct marketing they themselves have chosen to receive; what the consumers find most a
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Lunina, Yulia. "Marketing communications in conditions of strict regulation of advertising: case of the alcohol market." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-50976.

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This master's thesis explores the impact of marketing communication tools on consumer behavior in the Russian alcohol market. Russia is a dark market. The dark market is a market where outdoor advertising is prohibited, as well as advertising on TV and radio. As such, communications with consumers in these markets are strongly regulated by the government. The study provides an overview of current trends in the alcohol market in the world and in Russia. The purpose of this study is to analyse Russian consumers' perceptions of marketing tools and the impact of these promotion tools on the purcha
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Cornelius, Raven. "Strategies for Residential Real Estate Professionals to Mitigate Declining Sales." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5174.

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Real estate sales significantly declined during and after the 2008 mortgage crisis. In the United States, real estate sales dropped 35% after the mortgage crisis. Guided by the attention, interest, desire, and action (AIDA) model, the purpose of this multiple case study was to explore the strategies successful residential real estate organization managers use to mitigate sales decline in a postrecession environment. Three residential real estate organization managers in Southern Maryland and Northern Virginia participated in semistructured interviews. These participants are currently selling h
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Johansson, Simon. "May I Interest You in a Freshly Brewed Presidential Candidate? : An Analysis of Presidential Campaign Television Advertisements in the United States, 1952-2016." Thesis, Högskolan för lärande och kommunikation, Högskolan i Jönköping, HLK, Medie- och kommunikationsvetenskap, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36220.

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This study aims to shed light on the relationship between the commercial advertising model AIDA (Awareness/Attention, Interest, Desire, Action) and political television advertising, with a historical perspective being of extra interest. In order to do so, the study made use of theories concerning the AIDA-model, representation, rhetoric (with focus on ethos, pathos, and logos), and the professionalisation of political communication. The methodology involved qualitative analyses of 18 official political campaign advertisements from nine United States presidential elections between the years 195
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CHENG, KAI-WEN, and 鄭凱文. "Appling AIDA Model to Develop Intelligent iPOS for Guiding Consumers’ Purchases." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/dah5p6.

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碩士<br>國立虎尾科技大學<br>資訊管理系碩士班<br>106<br>In the face of a fiercely competitive retail market, the physical store channel needs to formulate actions to address the effects and challenges of the virtual channel in addition to the existing physical competitors. The biggest competitive advantage of physical against virtual channels is in the product experience and service. Among them, salespeople, who are usually the first faces that the consumers see, face the consumers first, is a vital tool for retailers. Therefore, shaping the professionalism of salespersons and improving service satisfaction rema
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Shih-Chuan, Wang, and 王詩鵑. "The Customer Impact of Physical Product Placement in Airport Base on AIDA Behavior Model." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/35186893719816567868.

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碩士<br>亞洲大學<br>休閒與遊憩管理學系碩士班<br>100<br>Airport is the important space of the tourism-oriented environments, and this environment may even offer consumers the opportunity to have extended interactions with products, in addition, the environment also possess attributes that are conducive to physical product placement. This study is base on the AIDA behaviour model to develop the relationships between brand knowledge, brand attitude, and purchase intentions of Physical Product Placement at airport. The sample for this study was used the convenience sampling method by interviewing the travelers
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Baban, Aida [Verfasser]. "Development of a novel oral mouse model to predict drug-induced immune-mediated hypersensitivity reactions / vorgelegt von Aida Baban." 2010. http://d-nb.info/1007689447/34.

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Chen, Chao-Chun, and 陳昭君. "A Study of Consumer Behavior toward Cross-Border E-Commerce Platform in Taiwan Market- A Perspective of AIDA Model." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/vqgn53.

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碩士<br>淡江大學<br>國際企業學系碩士在職專班<br>106<br>According to a recent Alibaba’s Cross-Border E-Commerce Research report, global cross-border B2C e-commerce grows strongly at annual rate of 27%, estimated to reach 1 trillion USD by 2020. The online shopper population also grows strongly at estimated 21% annually, to reach 900 million by 2020. In addition, a recent study by the Institute in information industry of Taiwan found what triggers the motivation for purchase in global cross-border e-commerce are: (1) goods not available domestically, (2) cheaper pricing cross-border, (3) more choices of merchan
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Books on the topic "The AIDA-model"

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Cruz, Gabriela. Grand Illusion. Oxford University Press, 2020. http://dx.doi.org/10.1093/oso/9780190915056.001.0001.

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Grand Illusion is a new history of grand opera as an art of illusion facilitated by the introduction of gaslight illumination at the Académie Royale de Musique (Paris) in the 1820s. It contends that gas lighting and the technologies of illusion used in the theater after the 1820s spurred the development of a new lyrical art, attentive to the conditions of darkness and radiance, and inspired by the model of phantasmagoria. Karl Marx, Walter Benjamin, and Theodor Adorno have used the concept of phantasmagoria to arrive at a philosophical understanding of modern life as total spectacle, in which
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Book chapters on the topic "The AIDA-model"

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Kulkarni, Medha, Gurpreet Attal, and Vaibhav Vasundekar. "Evaluating Effectiveness of AMFI Campaigns: A Study Based on AIDA Model." In Advances in Intelligent Systems and Computing. Springer Singapore, 2019. http://dx.doi.org/10.1007/978-981-32-9515-5_70.

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Huneberg, Samantha. "What Can the Insurance Distribution Directive “Offer” the South African Microinsurance Model?" In AIDA Europe Research Series on Insurance Law and Regulation. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-52738-9_10.

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AbstractThe Insurance Distribution Directive is set to change how insurers and intermediaries design as well as sell insurance products. The provisions of the Directive are far-reaching and are to have a significant impact on consumers. The Directive is heavily pro-consumer and due to its pro-consumer nature, it is to have extensive benefits for consumers. South Africa has recently enacted microinsurance provisions which are now considered formalised insurance products in the country. New legislation has been enacted to regulate microinsurance policies in both life and non-life spheres. Microinsurance is to have a profound impact on a large part of the country’s population. Considering the pro-consumer and extensive nature of the IDD, it is worth considering what the IDD can “offer” the South African microinsurance model, what can South Africa learn from these provisions?
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Defever, Kathleen M. "Enaction of Chapter VII of the Insurance Distribution Directive: What Can Member States Learn from the Enforcement Failures of the United States?" In AIDA Europe Research Series on Insurance Law and Regulation. Springer International Publishing, 2020. http://dx.doi.org/10.1007/978-3-030-52738-9_9.

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AbstractChapter VII of the Insurance Distribution Directive delineates the sanctions and other pecuniary measures which the Commission of the European Union now requires as a portion of the minimum harmonization of the Directive. As Member States adopt and apply the articles of Chapter VII, which are unprecedented in their scope and specificity, they may find guidance through a comparison of the enforcement mechanisms already in place in other jurisdictions.The United States is well known as the largest insurance market in the world, and possesses an extensive body of insurance regulation. The National Association of Insurance Commissioners, an advisory organization comprised of the insurance commissioners from each of the 50 U.S. states, drafted the Producer Licensing Model Act—the closest American corollary to the IDD. Unfortunately, despite widespread adoption of the PLMA, the effectiveness of U.S. state enforcement mechanisms on the actions of intermediaries is, overall, weak and inconsistent. We will analyze why this is the case, and offer concrete examples of the failures of specific state enforcement regimes.
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Aggarwal, Vijita Singh, and Shefali Khurana. "Advergames and Children." In Application of Gaming in New Media Marketing. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-6064-7.ch004.

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Online gaming has become a popular form of entertainment which has shifted children's playgrounds to computers, laptops, mobiles, tablets, etc. Children spend their time surfing, playing, and downloading games from the internet. Advergaming is one of the latest digital advertising techniques used by marketers to interact with the children for longer hours by embedding the brand messages in the game action. Advergaming is a blend of fun and promotion to capture the attention of children towards the advertising message associated with the branded product. The objective of this chapter is to determine how children pay attention and absorb the message given by the companies by considering hierarchy of effects models such as AIDA model and DAGMAR model. The purpose of this work as a whole is to bring more understanding of this innovative technique of promoting by detailing the elements, characteristics, advantages, and disadvantages of advergames to achieve communication goals.
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Eskaf, Khaled, Tim Ritchings, and Osama Bedawy. "Online Prediction of Blood Glucose Levels using Genetic Algorithm." In Advances in Data Mining and Database Management. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-6078-6.ch014.

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Diabetes mellitus is one of the most common chronic diseases. The number of cases of diabetes in the world is likely to increase more than two fold in the next 30 years: from 115 million in 2000 to 284 million in 2030. This chapter is concerned with helping diabetic patients to manage themselves by developing a computer system that predicts their Blood Glucose Level (BGL) after 30 minutes on the basis of their current levels, so that they can administer insulin. This will enable the diabetic patient to continue living a normal daily life, as much as is possible. The prediction of BGLs based on the current levels BGLs become feasible through the advent of Continuous Glucose Monitoring (CGM) systems, which are able to sample patients' BGLs, typically 5 minutes, and computer systems that can process and analyse these samples. The approach taken in this chapter uses machine-learning techniques, specifically Genetic Algorithms (GA), to learn BGL patterns over an hour and the resulting value 30 minutes later, without questioning the patients about their food intake and activities. The GAs were invested using the raw BGLs as input and metadata derived from a Diabetic Dynamic Model of BGLs supplemented by the changes in patients' BGLs over the previous hour. The results obtained in a preliminary study including 4 virtual patients taken from the AIDA diabetes simulation software and 3 volunteers using the DexCom SEVEN system, show that the metadata approach gives more accurate predictions. Online learning, whereby new BGL patterns were incorporated into the prediction system as they were encountered, improved the results further.
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Conference papers on the topic "The AIDA-model"

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Uslenghi, Michela, and Renato Falomo. "AIDA: a software package for 2D model fitting analysis of astronomical images." In SPIE Optical Engineering + Applications, edited by Andrew G. Tescher. SPIE, 2011. http://dx.doi.org/10.1117/12.913305.

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Amanda, Nazli, Paulus Insap Santosa, and Wing Wahyu Winarno. "Effectiveness of E-tourismWebsite as a Tourism Promotion Media using AIDA Model: A Study in Context of visitingjogja.com." In International Conference on Creative Economics, Tourism & Information Management. SCITEPRESS - Science and Technology Publications, 2019. http://dx.doi.org/10.5220/0009866001330138.

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Budimansyah, Dasim, Susan Fitriasari, Dede Iswandi, Dwi Iman Muthaqin, and Riyan Yudistira. "AIDA Model PC Extension (Attention, Interest, Desire, Action, Based Projectcitizen) to Address the Practice of Bullying among Students in the Regency of Pangandaran." In Proceedings of the 5th UPI International Conference on Technical and Vocational Education and Training (ICTVET 2018). Atlantis Press, 2019. http://dx.doi.org/10.2991/ictvet-18.2019.120.

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Wallin, Fredrik, Jörgen Olsson, Peter P. J. Johansson, Euodia Krüger, and Martin Olausson. "High Speed Testing and Numerical Validation of an Aggressive Intermediate Compressor Duct." In ASME Turbo Expo 2013: Turbine Technical Conference and Exposition. American Society of Mechanical Engineers, 2013. http://dx.doi.org/10.1115/gt2013-94315.

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An experimental and numerical investigation of the flow in an s-shaped compressor duct is presented in this paper. The experimental test was conducted in the compressor test facility at STARCS in Bromma, Sweden. The duct was designed based on geometrical properties of corresponding low-speed tests performed at the Universities of Cambridge and Loughborough in the UK in the EU research project AIDA. For the high-speed test, the geometry was scaled to fit the downstream compressor, keeping the non-dimensional characteristics of the duct as similar to the low-speed configurations as possible. Ext
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