Relevant bibliographies by topics / The AIDA-model / Journal articles
To see the other types of publications on this topic, follow the link: The AIDA-model.

Journal articles on the topic 'The AIDA-model'

Author: Grafiati
Published: 4 June 2021
Last updated: 1 February 2022

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'The AIDA-model.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Rathod, Prof Arvind. "AIDA model of Advertising Strategy." Indian Journal of Applied Research 1, no. 10 (October 1, 2011): 122–25. http://dx.doi.org/10.15373/2249555x/jul2012/39.

Full text
APA, Harvard, Vancouver, ISO, and other styles
2

Pashootanizadeh, Mitra, and Saideh Khalilian. "Application of the AIDA model." Information and Learning Science 119, no. 11 (November 12, 2018): 635–51. http://dx.doi.org/10.1108/ils-04-2018-0028.

Full text
Abstract:
Purpose The purpose of this study is to measure how effective television programs are in persuading teenagers to use public libraries. Design/methodology/approach This study is a descriptive survey. The statistical population includes all members of public libraries in the City of Isfahan aged between 12 and 16 years (N = 920). Using Cochran’s formula, the sample size was determined to be 270 individuals. The data were collected by a researcher-made questionnaire survey instrument whose validity was confirmed by Library and Information Science experts. Furthermore, the reliability of the questionnaire was confirmed via “Cronbach’s alpha” in the pilot test with 0.73. Having a return rate of 85.93 per cent, the authors were able to analyze 232 sets of responses. Findings Based on the authors’ findings, television programs are only able to satisfy the first stage of the model (i.e. Attention). So, its role in encouraging teenagers to use public libraries is not significant. Among the items of the model, “Desirability and interest in the program” and “Persuading teenagers to use public libraries” were found to be the most and least effective items, respectively, with average responses of 8.42 and 5.13. Moreover, television shows categorized as kids/teenagers were most likely to attract the target audience to libraries. Originality/value There is no any similar study in this scope, especially in the Middle East, where watching the television remains a mainstream activity for teenagers. It is for the first time that AIDA model is used for measuring the effectiveness of television programs in persuading teenagers to use public libraries in Iran.
APA, Harvard, Vancouver, ISO, and other styles
3

S. Ullal, Mithun, and Iqbal Thonse Hawaldar. "Influence of advertisement on customers based on AIDA model." Problems and Perspectives in Management 16, no. 4 (December 5, 2018): 285–98. http://dx.doi.org/10.21511/ppm.16(4).2018.24.

Full text
Abstract:
The paper is based on information which is a combination of store advertisement and consumers’ path inside the store along with product information. With this information, the authors find how advertisement affects the behavior of consumers when making the decision. The findings suggest that advertisement has a small impact on customers inside the stores. Null effect is determined, and one standard deviation in advertising has an impact on store traffic by 1.2%. But the impact at a lower end of the model is observed. One standard deviation in advertisement has impacted the store sales by 8.4%. Based on further data mining, the research has found that there is no significant improvement in the number of customers, but the increase in sales is because of the higher quantity of purchases by the existing consumers. However, the effect of advertisement on products placed in the same or nearby shelf is not found, the impact on product varieties in the same segment is also not found. Based on these research findings, the authors find the right approach towards advertisement.The research is limited to consumers of retail industry in a Tier 3 Indian city of a developing geographic segment only.
APA, Harvard, Vancouver, ISO, and other styles
4

Hananto, Brian Alvin. "Penggunaan Model AIDA Sebagai Struktur Komunikasi Pada Media Sosial Instagram." Jurnal Nawala Visual 1, no. 2 (October 29, 2019): 72–82. http://dx.doi.org/10.35886/nawalavisual.v1i2.24.

Full text
Abstract:
AIDA is a model that explains the steps or levels of consumer perception. Seeing how AIDA is often used as a basis for creating marketing strategies, the author would like to see whether AIDA could be used as a structure for visual communication strategy. The research was done by observing the design process of students from Universitas Pelita Harapan’s Visual Communication Design department. The author had asked the students to design their Instagram’s communication media using the AIDA model as their basis. By using narratology as their design approach, the designers divide timelines and the needs of communication to acts, plots and also Instagram panels. From the design that was done, the author concludes that the usage of structure to create a visual communication strategy helps to define what message is to be made and when should the message be posted on Instagram. The author hoped that this paper had shown the possibility of using AIDA as a communication structure, especially for social media.
APA, Harvard, Vancouver, ISO, and other styles
5

Syastra, Muhammad Taufik, and Steffi Adam. "Penggunaan Media Sosial dengan Pendekatan Model AIDA bagi Usaha Kecil dan Menengah." JURNAL SISTEM INFORMASI BISNIS 7, no. 2 (November 9, 2017): 114. http://dx.doi.org/10.21456/vol7iss2pp114-119.

Full text
Abstract:
Small Medium Enterprise (SMEs) have a strategic role in the development of a country. Every SME needs to improve its competitive advantage. One way to improve the competitive advantage is to utilize social media in running the business. The research aims to This study aims to implement the use of social media with reference to the AIDA Model for SMEs. The fresearch focuses on social media facebook. SMEs are given training in using social media. Training participants as respondents from this research are 20 SMEs. The data analysis technique used is Miles and Hubermann. Results from this study indicate that the AIDA model can be used as an approach in using social media facebook. A total of 20 SMEs have been trained to use social media facebook based on AIDA model
APA, Harvard, Vancouver, ISO, and other styles
6

Müller, Daniel, Inga Benz, Damini Tapadar, Christian Buddenborg, Lilo Greune, and M. Alexander Schmidt. "Arrangement of the Translocator of the Autotransporter Adhesin Involved in Diffuse Adherence on the Bacterial Surface." Infection and Immunity 73, no. 7 (July 2005): 3851–59. http://dx.doi.org/10.1128/iai.73.7.3851-3859.2005.

Full text
Abstract:
ABSTRACT Autotransporters of gram-negative bacteria are single-peptide secretion systems that consist of a functional N-terminal α-domain (“passenger”) fused to a C-terminal β-domain (“translocator”). How passenger proteins are translocated through the outer membrane has not been resolved, and at present essentially three different models are discussed. In the widely accepted “hairpin model” the passenger proteins are translocated through a channel formed by the β-barrel of the translocator that is integrated in the outer membrane. This model has been challenged by a recent proposal for a general autotransporter model suggesting that there is a hexameric translocation pore that is generated by the oligomerization of six β-domains. A third model suggests that conserved Omp85 participates in autotransporter integration and passenger protein translocation. To examine these models, in this study we investigated the presence of putative oligomeric structures of the translocator of the autotransporter adhesin involved in diffuse adherence (AIDA) in vivo by cross-linking techniques. Furthermore, the capacity of isolated AIDA fusion proteins to form oligomers was studied in vitro by several complementary analytical techniques, such as analytical gel filtration, electron microscopy, immunogold labeling, and cross-linking of recombinant autotransporter proteins in which different passenger proteins were fused to the AIDA translocator. Our results show that the AIDA translocator is mostly present as a monomer. Only a fraction of the AIDA autotransporter was found to form dimers on the bacterial surface and in solution. Higher-order structures, such as hexamers, were not detected either in vivo or in vitro and can therefore be excluded as functional moieties for the AIDA autotransporter.
APA, Harvard, Vancouver, ISO, and other styles
7

LIU, CHAOJIE. "The Application of “AIDA” Model to Economic Classes." Bulletin of the South Ural State University series "Education. Education Sciences" 7, no. 4 (2015): 77–83. http://dx.doi.org/10.14529/ped1504011.

Full text
APA, Harvard, Vancouver, ISO, and other styles
8

Aryal, Bhoj Raj. "AIDA Model Application for TV Commercials in Nepal." Journal of Nepalese Business Studies 2, no. 1 (April 2, 2007): 65–71. http://dx.doi.org/10.3126/jnbs.v2i1.56.

Full text
APA, Harvard, Vancouver, ISO, and other styles
9

Maurer, Jochen, Joachim Jose, and Thomas F. Meyer. "Characterization of the Essential Transport Function of the AIDA-I Autotransporter and Evidence Supporting Structural Predictions." Journal of Bacteriology 181, no. 22 (November 15, 1999): 7014–20. http://dx.doi.org/10.1128/jb.181.22.7014-7020.1999.

Full text
Abstract:
ABSTRACT The current model for autodisplay suggests a mechanism that allows a passenger protein to be translocated across the outer membrane by coordinate action of a C-terminal β-barrel and its preceding linking region. The passenger protein, linker, and β-barrel are together termed the autotransporter, while the linker and β-barrel are here referred to as the translocation unit (TU). We characterized the minimal TU necessary for autodisplay with the adhesin-involved-in-diffuse-adherence (AIDA-I) autotransporter. The assumed β-barrel structure at the C terminus of the AIDA-I autotransporter was studied by constructing a set of seven AIDA-I–cholera toxin B subunit fusion proteins containing various portions of AIDA-I. Surface exposure of the cholera toxin B moiety was assessed by dot blot experiments and trypsin accessibility of the chimeric proteins expressed in Escherichia coli JK321 or UT5600. Export of cholera toxin B strictly depended on a complete predicted β-barrel region. The absolute necessity for export of a linking region and its influence on expression as an integral part of the TU was also demonstrated. The different electrophoretic mobilities of native and denatured chimeras indicated that the proposed β-barrel resides within the C-terminal 312 amino acids of AIDA-I. Together these data provide evidence for the predicted β-barrel structure and support our formerly proposed model of membrane topology of the AIDA-I autotransporter.
APA, Harvard, Vancouver, ISO, and other styles
10

Adrienn, Rivnyák, Láng András, Péley Bernadette, Nagy Gábor, Nagy Ede, Bóna Adrien, and Goth Kirstin. "AZ IDENTITÁSFEJLŐDÉS FELMÉRÉSE SERDÜLŐKORBAN KÉRDŐÍV MAGYAR ADAPTÁCIÓJA (AIDA-HUNGARY) SERDÜLŐK NEM KLINIKAI MINTÁJÁN." Magyar Pszichológiai Szemle 75, no. 2 (November 10, 2020): 247–69. http://dx.doi.org/10.1556/0016.2020.00015.

Full text
Abstract:
Háttér és célkitűzésekAz Identitásfejlődés Felmérése Serdülőkorban kérdőív (AIDA) az egészséges identitásfejlődés, a normatív identitáskrízis és az identitásdijfúzió elkülönítésére alkalmas önkitöltős módszer a serdülő korosztály részére. A diffúz identitásszerveződés a személyiségzavarok egyik átható jellemzője, ezáltal az AIDA hatékony indikátora lehet a serdülőkori személyiségzavarok korai felismerésének. Tanulmányunk célja az AIDA magyar nyelvre és kultúrára történő adaptációja és pszichometriai jellemzőinek vizsgálata volt nem klinikai mintán.MódszerA faktoranalízisekhez felhasznált minta 522 főből állt, az életkori átlag 15,6 (SD = 1,93) év volt. A validitásvizsgálatokat a teljes minta 366 fős almintáján végeztük el. Az érvényesség ellenőrzéséhez a Képességek és Nehézségek Kérdőívet (SDQ) és a Borderline Személyiségvonások skálát (BPFSC-11) használtuk.EredményekA megerősítő faktoranalízisek alapján a magyar nyelvű AIDA faktorstruktúrája megfelel az eredeti mérőeszköz kétskálás, hat alskálás szerkezetének. A kérdőív illeszkedési mutatói a tudományos kritériumoknak megfelelőek. Az AIDA skálái közepes erősségű korrelációt mutattak az Érzelmi tünetekkel, Viselkedési problémákkal és a Hiperaktivitás skáával, míg erős kapcsolatot mutattak a borderline vonásokkal. A regresszióanalízis alapján az AIDA Identitásdiffúzió összpontszám magas magyarázó erővel bír a borderline vonásokra nézve.KövetkeztetésekAz eredmények alapján az AIDA-Hungary egy megbízható és jól mérő kérdőív, amely alkalmasnak bizonyult a normatív és a patológia irányába mutató identitáskrízis elkülönítésére. Az AIDAezáltal lehetővé teszi a serdülők identitásfejlődésének személyiségfunkciók szempontjából történő felmérését a 12–18 éves korosztálynál, illetve a személyiségfejlődési problémák korai felismerését.Background and aimsAssessment of Identity Development in Adolescence (AIDA) is a self-report questionnaire in order to differentiate healthy identity development from normative identity crisis and from identity diffusion. Diffuse identity is a pervasive feature of personality disorders, thereby AIDA can be a useful indicator in early detection of personality disorders in adolescent. The aim of our study is the Hungarian cultural adaptation of AIDA and to examine its psychometric properties.MethodThe sample used for factor analysis consisted of 522 adolescents with an average age of 15.6 (SD=1.93). Validity tests were performed on a 366 sub-sample of the entire sample. The Strengths and Difficulties Questionnaire (SDQ) and the Borderline Personality Features Scale-11 (BPFSC-11) were used for examine construct validity.ResultsBased on the confirmatory factor analysis, the factor structure of the Hungarian AIDA is consistent with the two scales and six subscales structure of the original instrument. The model-fit indices meet the scientific criteria. AIDA scales displayed moderate correlation with Emotional Symptoms, Behavior problems and Hyperactivity scale, while strong correlation was found with borderline traits. Based on the regression analysis, the AIDA Identity Diffusion total score has a high explanatory power on borderline traits.ConclusionConcerning our results we can assume AIDA-Hungary is a reliable and valid questionnaire, which has proven to be able to distinguish between normative and pathological identity crisis. Thereby it provides a new measurement for adolescents aged 12-18 years to assess identity development in terms of personality functioning and to identify problems of personality development.
APA, Harvard, Vancouver, ISO, and other styles
11

Oktoriyana, Andi, Ujang Sumarwan, and Hartoyo Hartoyo. "Perumusan Strategi Pemasaran Fry Counter dengan Pendekatan Model AIDA." Jurnal Ilmu Keluarga dan Konsumen 7, no. 2 (May 2014): 103–12. http://dx.doi.org/10.24156/jikk.2014.7.2.103.

Full text
APA, Harvard, Vancouver, ISO, and other styles
12

Rehman, Fazal ur, Tariq Nawaz ., Ishfaq Ahmed ., and Shabir Hyder . "Some Insights in the Historical Prospective of Hierarchy of Effects Model: A Short Review." Information Management and Business Review 6, no. 6 (December 30, 2014): 301–8. http://dx.doi.org/10.22610/imbr.v6i6.1128.

Full text
Abstract:
The study emphasized on the role of hierarchy of effects model in advertisement and reviewed its historical background along with different phases. This study clarified the early development phase, modern development phase, some challenges and defenses, and digital phase of the model in detail. The study highlighted different steps of hierarchy of effects model and how it effectively influence customers mind in advertisement. The study mentioned the steps of awareness, interest, desire, action which is also known as AIDA model. The study anticipated that AIDA is the oldest acronym of marketing. It is best, will never change and can be applied to print, social, mobile, online and digital advertising.
APA, Harvard, Vancouver, ISO, and other styles
13

Lee, SoJung, HakJun Song, Choong-Ki Lee, and James F. Petrick. "An Integrated Model of Pop Culture Fans’ Travel Decision-Making Processes." Journal of Travel Research 57, no. 5 (May 11, 2017): 687–701. http://dx.doi.org/10.1177/0047287517708619.

Full text
Abstract:
This study integrated the Model of Goal-directed Behavior (MGB) and the Attention, Interest, Desire, and Actions (AIDA) model into a conceptual framework to examine how pop culture influences decisions to visit a pop culture–featured destination. Findings revealed that visit intentions were significantly influenced by variables in the two models (MGB and AIDA), highlighting that attention to pop culture and positive anticipated emotions played important roles in unifying them. Results suggest that the integrated framework offers a comprehensive and coherent perspective on the complicated decision-making process of pop culture fans, which enhances the explanatory power for predicting future intentions. Thus, this paper offers an innovative approach to integrating models from the disciplines of psychology and advertising.
APA, Harvard, Vancouver, ISO, and other styles
14

Lehmann, Eldon D., Cristina Tarín, Jorge Bondia, Edgar Teufel, and Tibor Deutsch. "Development of AIDA v4.3b Diabetes Simulator: Technical Upgrade to Support Incorporation of Lispro, Aspart, and Glargine Insulin Analogues." Journal of Electrical and Computer Engineering 2011 (2011): 1–17. http://dx.doi.org/10.1155/2011/427196.

Full text
Abstract:
Introduction. AIDA is an interactive educational diabetes simulator available on the Internet without charge since 1996 (accessible at: http://www.2aida.org/). Since the program’s original release, users have developed new requirements, with new operating systems coming into use and more complex insulin management regimens being adopted. The current work has aimed to design a comprehensive diabetes simulation system from both a clinical and information technology perspective.Methods. A collaborative development is taking place with a new generic model of subcutaneous insulin absorption, permitting the simulation of rapidly-acting and very long-acting insulin analogues, as well as insulin injections larger than 40 units. This novel, physiological insulin absorption model has been incorporated into AIDA v4. Technical work has also been undertaken to install and operate the AIDA software within a DOSBox emulator, to ensure compatibility with Windows XP, Vista and 7 operating systems as well as Apple Macintosh computers running Parallels PC emulation software.Results. Plasma insulin simulations are demonstrated following subcutaneous injections of a rapidly-acting insulin analogue, a short-acting insulin preparation, intermediate-acting insulin, and a very long-acting insulin analogue for injected insulin doses up to 60 units of insulin.Discussion.The current work extends the useful life of the existing AIDA v4 program.
APA, Harvard, Vancouver, ISO, and other styles
15

Adawiyah Sis, Atika Robiatun, and Albari ,. "PENGUKURAN EFEKTIFITAS PENGIKLANAN LINGKUNGAN MELALUI IKLAN TELEVISI (PENDEKATAN MODEL AIDA)." KINERJA 19, no. 1 (February 21, 2017): 16. http://dx.doi.org/10.24002/kinerja.v19i1.531.

Full text
Abstract:
Advertising can no longer be simply regarded as one type of marketing communications but it should be packaged as one seed strategy in the context of the overall marketing strategy. In the development of theterm advertising or advertising green environment, it is stated as a strategy that tries to create a culture and identity of the consumers who care about the environment. This study measures the environmental importanceof advertising that is linked to the purpose of advertising itself based on AIDA approach. The study is conducted with the involvement of consumers who have seen a particular brand advertising of Drinking Water in Yogyakarta. 166 respondents are selected using convenience sampling technique. While the data obtained through the questionnaire are analyzed by using a structural equation modelling (SEM) and the data processing program AMOS 20.0, after going through two stages of testing the validity and reliability. The results show that advertising environment is positive and gives significant contribution to the AIDA in the case of television advertising. While the influence of the greatest predictive total advertising environment happens to consumer desire to buy. It is also concluded that the variables of attention, interest, and desire to serve as a mediator variable influence of environment on the advertising of interest, desire, and action of consumers to buy.Keywords: environmental advertising, attention, interest, desire, action
APA, Harvard, Vancouver, ISO, and other styles
16

Lee, Seung Hwan (Mark), and K. Douglas Hoffman. "Learning the ShamWow: Creating Infomercials to Teach the AIDA Model." Marketing Education Review 25, no. 1 (January 2, 2015): 9–14. http://dx.doi.org/10.1080/10528008.2015.999586.

Full text
APA, Harvard, Vancouver, ISO, and other styles
17

CAO, RUI. "Strategy Analysis of performing arts Market in the "AIDA" model." Convergence of Humanities, Social Science an Art’s Academy 4, no. 3 (December 31, 2020): 35–47. http://dx.doi.org/10.37846/soch.4.3.35.

Full text
APA, Harvard, Vancouver, ISO, and other styles
18

Silviana and Purnama. "MODEL AIDA SEBAGAI STRATEGI PEMASARAN BAGI NASABAH MENGAMBANG PERBANKAN SYARIAH (SURVEI MASYARAKAT DI KOTA BEKASI)." Jurnal Organisasi dan Manajemen 13, no. 1 (March 1, 2017): 10–21. http://dx.doi.org/10.33830/jom.v13i1.19.2017.

Full text
Abstract:
As a country with moslem as the majority, Indonesia turns out to be the market of sharia Banking Industry. Yet, ironically, Sharia Banking only has market segmentation of 4,86% from the total banking service industry. This research focuses on the mapping of floating customers of sharia banking and marketing strategies done to interest future customers to be loyal customers using the model of Attention, Interest, Desire, and Action (AIDA). Bekasi is chosen as the research site since it is one of the capital city backbone for human resources and industries. The method used is a mixed method with the approach of concurrent embedded. The result shows that 54 % sample of the people in Bekasi are floating customers of sharia banks. Sharia banks around Bekasi have also implemented AIDA models to turn the floating into loyal customers. The recommendation posed by the floating customers is that sharia banks are supposed to enhance the service given to them in terms of socialization and promotion.Indonesia sebagai negara yang mayoritas berpenduduk muslim menjadi pangsa pasar industri perbankan syariah. Hal yang menjadi ironi bahwa Perbankan syariah hanya mempunyai segmen pasar 4,86 % dari total industri layanan jasa perbankan. Riset ini berfokus pada pemetaan Nasabah Mengambang Perbankan Syariah dan strategi promosi yang dilakukan Bank Syariah untuk menarik calon nasabah menjadi nasabah loyalis menggunakan model Attention, Interest, Desire dan Action (AIDA). Bekasi dipilih menjadi lokasi penelitian ini dikarenakan sebagai daerah penyangga ibukota baik dari aspek sumberdaya manusia maupun industrinya. Metode yang digunakan dalam adalah metode kombinasi dengan pendekatan concurrent embedded.Hasil dalam riset ini bahwa 54 % masyarakat kota Bekasi merupakan nasabah mengambang perbankan syariah. Perbankan syariah sudah menerapkan metode AIDA dalam strategi pemasarannya untuk menarik nasabah mengambang menjadi loyalis. Rekomendasi yang diberikan oleh nasabah mengambang yang mendapatkan porsi terbesar dengan melakukan peningkatan pelayanan sebagai perwujudan sosialisasi dan promosi kepada nasabah mengambang.
APA, Harvard, Vancouver, ISO, and other styles
19

Rehman, Fazal ur, Shabir Hyder ., and Sadaqat Ali . "A Qualitative Approach to Analyze Marketing Communication Based on AIDA Model." Information Management and Business Review 7, no. 5 (October 30, 2015): 44–54. http://dx.doi.org/10.22610/imbr.v7i5.1174.

Full text
Abstract:
In present spirited business environment, marketers and advertisers are facing trouble in the selection of viable marketing channels. Obviously, mobile phone and electronic mail are the two interesting communication sources. This study aims to emphasize on the effectiveness of mobile and email marketing channels using AIDA model. The study applied qualitative approach to collect data through semi-structured interviews from the registered customers of a retailer and whole sales company “Metro-Habib Cash & Carry Pakistan (MHCCP)”. The collected data were analyzed through matrix structure by defining themes and color codes. The sub-rows and columns were re-arranged with the help of iterative approach to properly manage the data. The study clarified that mobile marketing channel creates better market attention, interest, desire and purchase action as compared to email marketing channel.
APA, Harvard, Vancouver, ISO, and other styles
20

Al-Thagafi, Abdulelah, Mike Mannion, and Noreen Siddiqui. "Digital marketing for Saudi Arabian university student recruitment." Journal of Applied Research in Higher Education 12, no. 5 (March 6, 2020): 1147–59. http://dx.doi.org/10.1108/jarhe-05-2019-0119.

Full text
Abstract:
PurposeThe purpose of this paper is to develop a digital marketing capability maturity model (CMM) as a guiding framework in support of increasing international student recruitment to the public universities in Saudi Arabia (SAPUs).Design/methodology/approachThe CMM was constructed by comparing the common practices of Web 2.0 usage for international student recruitment from five SAPUs and from five Scottish universities. The stages of the awareness, interest, desire and action (AIDA) marketing model were used to guide the analysis of the data and used as the business processes for the CMM.FindingsAll SAPUs use Web 2.0 for the recruitment of international students focusing on awareness and interest, but the content often lacks consistency and depth. Scottish universities use Web 2.0 across all stages of the AIDA model, and the content often has greater consistency and depth.Research limitations/implicationsThe analysis draws on published content from a small sample of SAPUs and Scottish universities but did not solicit the views of the staff about the content's effectiveness.Practical implicationsThis study extends the knowledge about the strategic use of Web 2.0 in SAPUs for addressing international student recruitment marketing challenges.Social implicationsIncreasing the international student population at SAPUs is one strategy in the Kingdom of Saudi Arabia's 2030 vision to reduce its dependency on oil exports.Originality/valueThis study applies the AIDA model to develop a CMM for the use of Web 2.0 in SAPUs explicitly for international student recruitment.
APA, Harvard, Vancouver, ISO, and other styles
21

Iswanto, Rendy, Agung Eko Budiwaspada, and Acep Iwan Saidi. "PENGGUNAAN MODEL AIDA UNTUK PEMBENTUKAN KONSEP BRAND PHOTO CABIN PADA MEDIA SOSIAL INSTAGRAM." Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain 3, no. 1 (November 26, 2020): 107. http://dx.doi.org/10.25105/jsrr.v3i1.8299.

Full text
Abstract:
<span>Using Aida Model For The Formation Of The Brand Photo Cabin Concept In The Media Social</span><br /><span>Instagram. The development of photo corner services in Surabaya is particularly fast making competition</span><br /><span>even tighter. The intense business competition makes photo business people corner does various ways</span><br /><span>to market its services. One of them is with using Instagram social media. Social media is used as a</span><br /><span>means of promotion and marketing to increase consumer buying interest. This research is to analyze</span><br /><span>qualitatively on the use of the AIDA model, namely Attention, Interest (Interests), Desire (Desire) and</span><br /><span>Action (Actions in shaping the concept of a brand Photo Cabin on Instagram social media.</span>
APA, Harvard, Vancouver, ISO, and other styles
22

Pertiwi, Shilla Novira, Pandi Pardian, Lucyana Trimo, and Agriani Hermita Sadeli. "EFEKTIVITAS IKLAN PADA MEDIA SOSIAL INSTAGRAM KOJAMA SHOP DENGAN PENDEKATAN AIDA MODEL." Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis 7, no. 1 (January 30, 2021): 299. http://dx.doi.org/10.25157/ma.v7i1.4527.

Full text
APA, Harvard, Vancouver, ISO, and other styles
23

Hassan, Shahizan, Siti Zaleha Ahmad Nadzim, and Norshuhada Shiratuddin. "Strategic Use of Social Media for Small Business Based on the AIDA Model." Procedia - Social and Behavioral Sciences 172 (January 2015): 262–69. http://dx.doi.org/10.1016/j.sbspro.2015.01.363.

Full text
APA, Harvard, Vancouver, ISO, and other styles
24

Montazeribarforoushi, Saba, Abolfazl Keshavarzsaleh, Thomas Zoëga Ramsøy, and Benny Briesemeister. "On the hierarchy of choice: An applied neuroscience perspective on the AIDA model." Cogent Psychology 4, no. 1 (January 1, 2017): 1363343. http://dx.doi.org/10.1080/23311908.2017.1363343.

Full text
APA, Harvard, Vancouver, ISO, and other styles
25

Lehmann, Eldon D., Cristina Tarín, Jorge Bondia, Edgar Teufel, and Tibor Deutsch. "Incorporating a Generic Model of Subcutaneous Insulin Absorption into the AIDA v4 Diabetes Simulator." Journal of Diabetes Science and Technology 1, no. 3 (May 2007): 423–35. http://dx.doi.org/10.1177/193229680700100317.

Full text
APA, Harvard, Vancouver, ISO, and other styles
26

Farsijani, Hassan, Yazdan Shirmohammadi, Seyed Hojjat Bazazzadeh, and Roya Eghbal. "Identification and prioritisation of AIDA promotion model tools by use of fuzzy AHP approach." International Journal of Operational Research 32, no. 1 (2018): 92. http://dx.doi.org/10.1504/ijor.2018.091203.

Full text
APA, Harvard, Vancouver, ISO, and other styles
27

Farsijani, Hassan, Roya Eghbal, Seyed Hojjat Bazazzadeh, and Yazdan Shirmohammadi. "Identification and prioritization of AIDA promotion model tools by use of fuzzy AHP approach." International Journal of Operational Research 32, no. 1 (2018): 92. http://dx.doi.org/10.1504/ijor.2018.10012186.

Full text
APA, Harvard, Vancouver, ISO, and other styles
28

Budiawan, Ramdan Dede, Arif Satria, and Megawati Simanjuntak. "The quasi experimental study of the influence of advertising creativity and exposure intensity toward buying action with aida approach." Independent Journal of Management & Production 8, no. 2 (June 1, 2017): 378. http://dx.doi.org/10.14807/ijmp.v8i2.526.

Full text
Abstract:
Advertisement is one of marketing communication forms made by companies to reach sales goal of certain product. Advertising creativity is one of important factors that determines the success of television advertisement, beside that the exposure intensity also be determining factor to make the television advertisement get attention from spectators. To measure the spectators response toward advertisement in this research, the researcher used AIDA model. AIDA (attention, interest, desire, action) model is one of popular response hierarchy models for marketer as guidance to implement the marketing communication activities. The thesis analyzes the influence of advertising creativity and exposure intensity toward the buying action as the final stage of consumer in deciding the decision to buy product. The research used quasi experimental study to 80 respondents as the target market of the advertised, that is ice cream of Haan brand. The experiment as done in 2 treatments, treatment 1: one advertising exposure and treatment 2: three advertising exposures. The Mann Whitney difference test with SPSS program showed no significant differences between treatment of 1 exposure and 3 exposures. The SEM PLS analysis showed that advertising creativity influenced significantly to attention, interest, desire and action in buying product.
APA, Harvard, Vancouver, ISO, and other styles
29

Cotton, R. J., S. Benz, P. R. Field, O. Möhler, and M. Schnaiter. "Technical Note: A numerical test-bed for detailed ice nucleation studies in the AIDA cloud simulation chamber." Atmospheric Chemistry and Physics 7, no. 1 (January 18, 2007): 243–56. http://dx.doi.org/10.5194/acp-7-243-2007.

Full text
Abstract:
Abstract. The AIDA (Aerosol Interactions and Dynamics in the Atmosphere) aerosol and cloud chamber of Forschungszentrum Karlsruhe can be used to test the ice forming ability of aerosols. The AIDA chamber is extensively instrumented including pressure, temperature and humidity sensors, and optical particle counters. Expansion cooling using mechanical pumps leads to ice supersaturation conditions and possible ice formation. In order to describe the evolving chamber conditions during an expansion, a parcel model was modified to account for diabatic heat and moisture interactions with the chamber walls. Model results are shown for a series of expansions where the initial chamber temperature ranged from −20°C to −60°C and which used desert dust as ice forming nuclei. During each expansion, the initial formation of ice particles was clearly observed. For the colder expansions there were two clear ice nucleation episodes. In order to test the ability of the model to represent the changing chamber conditions and to give confidence in the observations of chamber temperature and humidity, and ice particle concentration and mean size, ice particles were simply added as a function of time so as to reproduce the observations of ice crystal concentration. The time interval and chamber conditions over which ice nucleation occurs is therefore accurately known, and enables the model to be used as a test bed for different representations of ice formation.
APA, Harvard, Vancouver, ISO, and other styles
30

Cotton, R. J., S. Benz, P. R. Field, O. Möhler, and M. Schnaiter. "Technical note: A numerical test-bed for detailed ice nucleation studies in the AIDA cloud simulation chamber." Atmospheric Chemistry and Physics Discussions 6, no. 5 (September 27, 2006): 9483–516. http://dx.doi.org/10.5194/acpd-6-9483-2006.

Full text
Abstract:
Abstract. The AIDA (Aerosol Interactions and Dynamics in the Atmosphere) aerosol and cloud chamber of Forschungszentrum Karlsruhe can be used to test the ice forming ability of aerosols. The AIDA chamber is extensively instrumented including pressure, temperature and humidity sensors, and optical particle counters. Expansion cooling using mechanical pumps leads to ice supersaturation conditions and possible ice formation. In order to describe the evolving chamber conditions during an expansion, a detailed microphysics size-resolving parcel model was modified to account for diabatic heat and moisture interactions with the chamber walls. Model results are shown for a series of expansions where the initial chamber temperature ranged from −20°C to −60°C and which used desert dust as ice forming nuclei. During each expansion, the initial formation of ice particles was clearly observed. For the colder expansions there were two clear ice nucleation episodes. In order to test the ability of the model to represent the changing chamber conditions and to give confidence in the observations of chamber temperature and humidity, and ice particle concentration and mean size, ice particles were simply added as a function of time so as to reproduce the observations of ice crystal concentration. The time interval and chamber conditions over which ice nucleation occurs is therefore accurately known, and enables the model to be used as a test bed for different representations of ice formation.
APA, Harvard, Vancouver, ISO, and other styles
31

Ochieng, J., V. Afari-Sefa, S. Rajendran, D. Karanja, R. Kessy, and S. Silvest. "Rating consumption of traditional vegetables in Tanzania using the awareness, interest, desire and action (AIDA) model." Acta Horticulturae, no. 1225 (November 2018): 377–84. http://dx.doi.org/10.17660/actahortic.2018.1225.53.

Full text
APA, Harvard, Vancouver, ISO, and other styles
32

Dini Nurhidayanti, Arista, Ambar Tri Hapsari, and Khoirul Umam. "Efektivitas Promosi Di Media Sosial Pada Keputusan Pembelian Pelanggan Di Gallery DEWDEW Collection Berdasarkan Model AIDA." RELASI : JURNAL EKONOMI 16, no. 1 (January 31, 2020): 1–28. http://dx.doi.org/10.31967/relasi.v16i1.339.

Full text
Abstract:
The purpose of this study is to answer the question of whether the promotion carried out by the Dewdew Collection Gallery is effective in making consumers decide to buy their products. This type of research is quantitative descriptive using cross sectional data that occurred in July 2019. Based on the results of research from 35 respondents samples of consumers with affordable populations, using the Guttman scale and KR 20, obtained information that the Attention dimension of 0.82 which means, promotion can attract attention. Interest dimension of 0.95 which means that promotion can arouse consumer interest to buy. The dimension of the Desire is 0.64. Even though it is not too big, it can be categorized as being able to bring up the desire of consumers to buy. And the Action dimension of 0.79 which means that the promotion has been able to move the consumer's decision to buy. The final result of an average of 4 dimensions of AIDA of 0.8, which means that the promotion carried out by the Dewdew Collection Gallery through online social media as a whole is effective.
APA, Harvard, Vancouver, ISO, and other styles
33

Zhang, Yun, Derek C. Richardson, Olivier S. Barnouin, Clara Maurel, Patrick Michel, Stephen R. Schwartz, Ronald-Louis Ballouz, Lance A. M. Benner, Shantanu P. Naidu, and Junfeng Li. "Creep stability of the proposed AIDA mission target 65803 Didymos: I. Discrete cohesionless granular physics model." Icarus 294 (September 2017): 98–123. http://dx.doi.org/10.1016/j.icarus.2017.04.027.

Full text
APA, Harvard, Vancouver, ISO, and other styles
34

VYNNYCHUK, ROKSOLANA. "USING THE AIDA-S MODEL IN PLANNING AND CONDUCTING LECTURES AT UNIVERSITIES FOR GENERATION Z STUDENTS." Scientific Issues of Ternopil Volodymyr Hnatiuk National Pedagogical University. Series: pedagogy, no. 2 (April 6, 2021): 26–32. http://dx.doi.org/10.25128/2415-3605.20.2.4.

Full text
Abstract:
The current generation of students has grown and matured in the age of digital devices and total digitalization. By attending classes at the university, they seek to gain useful and practical knowledge that will be applied and will form the necessary skills and abilities. However, at the stage of acquaintance with the teacher and the subject, there is often a loss of interest, apathy and reluctance to attend lectures. Therefore, it is necessary to review the methods and ways of presenting information, look for ways to gain the attention and interest of students, and so on. Today's challenges stimulate participants in the educational process to seek innovative methods for teaching and communicating with students. To do this, we turn to different areas of science and business, looking for ideas that work in marketing, personnel management, psychology, sports, etc. and adapting them to the needs of the educational market. The article proposes to adapt one of such methods, namely the marketing model of AIDA-S to the educational process of students, in particular, its use in lectures. The author focuses on the five stages of this model, including the formation of attention, interest, desire, motivation and satisfaction. The article focuses on interaction with students of Generation Z in the context of all stages of preparation and conduct of lectures, analyzes ways to form the attention of such students, increase their motivation to learn, encourage self-development and additional research, emphasize the practical component of knowledge. For each stage of the model, the author proposes some additional tools, such as micro-learning, the basics of public speaking, setting goals for SMARTER, visualization of materials, gamification and more. An important point is the use of various theories of personal motivation, in particular the theory of self-determination, which is based on three basic human needs - the need to feel a source of self-activity, the need for competence and relationships. The article emphasizes the importance of the practical component as the main requirement of modern students and the relationship between motivating students to further action (more careful study of the material, participation in joint projects, research, etc.) and the applied part of the subject. Finally, to make the student feels comfortable and satisfied, to have a positive climate in the group during classes and more, the study emphasizes the importance of the teacher's emotional intelligence and mastering the methods of effective feedback. In conclusion, the author argues that the model studied in the article AIDA-S can be an effective tool for logical, consistent and relevant planning of lectures.
APA, Harvard, Vancouver, ISO, and other styles
35

Bray, Jeff, Heather Hartwell, Katherine Appleton, and Sarah Price. "Consumer communication when eating out of home: the role of technology." British Food Journal 123, no. 1 (August 20, 2020): 373–86. http://dx.doi.org/10.1108/bfj-12-2019-0932.

Full text
Abstract:
PurposeDespite growing demand, little product information is available when eating out. Information that is provided is often not well understood leading to a lack of consumer control and acting as a barrier to healthy food choices. The AIDA model which highlights the key stages of effective marketing communication (awareness, interest, desire and action) is applied. Information provided through technological solutions is examined to provide clear guidance on future use.Design/methodology/approachExploratory qualitative methods through four focused group discussions allowed consumers views to be probed in-depth and key themes to emerge through thematic analysis.FindingsIn addition to the four key elements of the AIDA model, accessibility and relevance are found to be key constructs relevant to food information provision. Accessibility highlights the need for quick and clear data display, while relevance stresses how salient information is key to each consumer. Technological solutions may offer the most responsive, effective and trusted way to provide enhanced information.Practical implicationsWith increasing consumer demand for clear information, a competitive advantage can be gained through the provision of personalised enhanced dish information when eating out. Findings from this study highlight consumers’ desire for online (app or website-based) platforms.Social implicationsThe provision of enhanced food information when eating out has clear public health implications and may influence choice leading to a reduction in non-communicable disease.Originality/valueThis study evaluates consumers’ perceptions to the provision of enhanced food information out of home providing novel insights and guidance for both managerial and societal impact.
APA, Harvard, Vancouver, ISO, and other styles
36

Rizos, Konstantin, Claus T. Lattemann, Dirk Bumann, Thomas F. Meyer, and Toni Aebischer. "Autodisplay." Infection and Immunity 71, no. 11 (November 2003): 6320–28. http://dx.doi.org/10.1128/iai.71.11.6320-6328.2003.

Full text
Abstract:
ABSTRACT Live attenuated Salmonella strains expressing antigens of pathogens are promising oral vaccine candidates. There is growing evidence that the topology of expression of the foreign antigens can have a dramatic impact on the immunogenicity. We examined the potential of the AIDA-I (Escherichia coli adhesin involved in diffuse adherence) autotransporter domain to display antigenic fragments of the urease A subunit of Helicobacter pylori for the induction of a protective immune response. In the murine H. pylori model, protection is mainly mediated by CD4+ T cells, and we therefore used the AIDA-I expression system to successfully express both nearly full-length UreA and defined T-helper-cell epitopes on the surface of an attenuated Salmonella enterica serovar Typhimurium vaccine strain. Surface exposure of the large UreA fragment or of one UreA T-cell epitope mediated a significant reduction in the level of H. pylori in immunized mice after challenge infection, whereas conventional cytoplasmic expression of UreA in Salmonella had no effect. These results support the concept that surface display increases the immunogenicity of recombinant antigens expressed on oral live vaccine carriers and further demonstrate the feasibility of immunizing against H. pylori with Salmonella vaccine strains expressing CD4+ T-cell epitopes.
APA, Harvard, Vancouver, ISO, and other styles
37

Lazović, Vesna. "How to P(l)ay with Words? The Use of Puns in Online Bank Advertisements in English and Serbian in Light of Relevance Theory." ELOPE: English Language Overseas Perspectives and Enquiries 15, no. 2 (November 30, 2018): 25–44. http://dx.doi.org/10.4312/elope.15.2.25-44.

Full text
Abstract:
Based on a corpus comprising online bank advertisements shown in the UK and Serbia, this paper aims at describing the most frequent ways of creating puns and classifying them based on their predominant structure. The function of puns in advertising is explained from the perspective of Sperber and Wilson’s relevance theory (1995) and the behavioural AIDA model. This paper also tries to reveal whether the formal and semantic aspects of lexical units are exploited in British and Serbian bank offers, and whether there are any language- and culture-specific features in terms of punning.
APA, Harvard, Vancouver, ISO, and other styles
38

Duan, Pei-Lin, Sung-Min Kim, and Hoon Lee. "The Effects of K-POP Media on Korea Visit Intention Decision: A Focus on the AIDA Model." Journal of Tourism Sciences 44, no. 1 (January 1, 2020): 179–200. http://dx.doi.org/10.17086/jts.2020.44.1.179.200.

Full text
APA, Harvard, Vancouver, ISO, and other styles
39

Skrotzki, J., P. Connolly, M. Schnaiter, H. Saathoff, O. Möhler, R. Wagner, M. Niemand, V. Ebert, and T. Leisner. "The accommodation coefficient of water molecules on ice-cirrus cloud studies at the AIDA simulation chamber." Atmospheric Chemistry and Physics Discussions 12, no. 9 (September 18, 2012): 24351–93. http://dx.doi.org/10.5194/acpd-12-24351-2012.

Full text
Abstract:
Abstract. Cirrus clouds and their impact on the Earth's radiative budget are subjects of current research. The processes governing the growth of cirrus ice particles are central to the radiative properties of cirrus clouds. At temperatures relevant to cirrus clouds, the growth of ice crystals smaller than a few microns in size is strongly influenced by the accommodation coefficient of water molecules on ice, αice, making this parameter relevant for cirrus cloud modeling. However, the experimentally determined magnitude of αice for cirrus temperatures is afflicted with uncertainties of almost three orders of magnitude and values for αice derived from cirrus cloud data lack significance so far. This has motivated dedicated experiments at the cloud chamber AIDA (Aerosol Interactions and Dynamics in the Atmosphere) to determine αice in the cirrus-relevant temperature interval between 190 K and 235 K under realistic cirrus ice particle growth conditions. The experimental data sets have been evaluated independently with two model approaches: the first relying on the newly developed model SIGMA (Simple Ice Growth Model for determining Alpha), the second one on an established model, ACPIM (Aerosol-Cloud-Precipitation Interaction Model). Within both approaches, a careful uncertainty analysis of the obtained αice values has been carried out for each AIDA experiment. The results show no significant dependence of αice on temperature between 190 K and 235 K. In addition, we find no evidence for a dependence of αice on ice particle size or on water vapor supersaturation for ice particles smaller than 20 μm and supersaturations of up to 70%. The temperature averaged and combined result from both models is αice=0.6−0.4+0.4 which implies that αice may only exert a minor impact on cirrus clouds and their characteristics when compared to the assumption of αice=1. Impact on prior calculations of cirrus cloud properties, e.g. in climate models, with αice typically chosen in the range 0.2–1 is thus expected to be negligible. In any case, we provide a well constrained αice which future cirrus model studies can rely on.
APA, Harvard, Vancouver, ISO, and other styles
40

Skrotzki, J., P. Connolly, M. Schnaiter, H. Saathoff, O. Möhler, R. Wagner, M. Niemand, V. Ebert, and T. Leisner. "The accommodation coefficient of water molecules on ice – cirrus cloud studies at the AIDA simulation chamber." Atmospheric Chemistry and Physics 13, no. 8 (April 29, 2013): 4451–66. http://dx.doi.org/10.5194/acp-13-4451-2013.

Full text
Abstract:
Abstract. Cirrus clouds and their impact on the Earth's radiative budget are subjects of current research. The processes governing the growth of cirrus ice particles are central to the radiative properties of cirrus clouds. At temperatures relevant to cirrus clouds, the growth of ice crystals smaller than a few microns in size is strongly influenced by the accommodation coefficient of water molecules on ice, αice, making this parameter relevant for cirrus cloud modeling. However, the experimentally determined magnitude of αice for cirrus temperatures is afflicted with uncertainties of almost three orders of magnitude, and values for αice derived from cirrus cloud data lack significance so far. This has motivated dedicated experiments at the cloud chamber AIDA (Aerosol Interactions and Dynamics in the Atmosphere) to determine αice in the cirrus-relevant temperature interval between 190 K and 235 K under realistic cirrus ice particle growth conditions. The experimental data sets have been evaluated independently with two model approaches: the first relying on the newly developed model SIGMA (Simple Ice Growth Model for determining Alpha), the second one on an established model, ACPIM (Aerosol-Cloud-Precipitation Interaction Model). Within both approaches a careful uncertainty analysis of the obtained αice values has been carried out for each AIDA experiment. The results show no significant dependence of αice on temperature between 190 K and 235 K. In addition, we find no evidence for a dependence of αice on ice particle size or on water vapor supersaturation for ice particles smaller than 20 μm and supersaturations of up to 70%. The temperature-averaged and combined result from both models is αice = 0.7−0.5+0.3, which implies that αice may only exert a minor impact on cirrus clouds and their characteristics when compared to the assumption of αice =1. Impact on prior calculations of cirrus cloud properties, e.g., in climate models, with αice typically chosen in the range 0.2–1 is thus expected to be negligible. In any case, we provide a well-constrained αice which future cirrus model studies can rely on.
APA, Harvard, Vancouver, ISO, and other styles
41

Song, Hak-Jun, Min-Chul Youn, and Nan Chen. "An integrated approach of decision making process for using delivery application: Focused on AIDA model and MGB." Korean Journal of Hospitality & Tourism 28, no. 4 (June 30, 2019): 249–65. http://dx.doi.org/10.24992/kjht.2019.06.28.04.249.

Full text
APA, Harvard, Vancouver, ISO, and other styles
42

Aurand, Timothy W., Jordan St. Clair, and Ursula Sullivan. "Analyzing The Impact Of The 2012 Ford Focus Target Hunt: Can Student Managed Projects Accomplish Both Academic And Corporate Objectives?" Journal of International Education Research (JIER) 8, no. 3 (July 9, 2012): 233–44. http://dx.doi.org/10.19030/jier.v8i3.7105.

Full text
Abstract:
Student-managed business projects offer students the opportunity to garner valuable real world experience while businesses can fulfill corporate responsibilities utilizing relatively inexpensive manpower. This paper describes an event marketing/social media marketing project completed in conjunction with Jackson-Dawson Communications, representing the Ford Motor Company, and a Midwestern University chapter of the American Marketing Association. Through the successful implementation of the AIDA-IMC promotion model, a committed AMA Chapter, and a number of very cooperative business partnerships, a host of corporate and academic objectives were accomplished while participants gained valuable insight into event marketing principles.
APA, Harvard, Vancouver, ISO, and other styles
43

Agustian, Herwandi, Ira Purwitasari, and Fathurrijal Fathurrijal. "Strategi Komunikasi Pemasaran Dalam Menarik Minat Konsumen Untuk Menggunakan Jasa Pembiayaan Multiguna Bess Finance Di Kota Baturaja." Jurnal Publisitas 7, no. 2 (April 27, 2021): 64–71. http://dx.doi.org/10.37858/publisitas.v7i2.40.

Full text
Abstract:
Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran dalam menarik nasabah agar menggunakan jasa pembiayaan multiguna Bess Finance.Metode penelitian yang digunakan adalah deskriptif kualitatif. Pengumpulan data dilakukan melalui observasi, wawancara, dokumentasi dan studi pustaka. Adapun wawancara mendalam dilakukan terhadap 3 narasumber yang merupakan pihak internal PT. Bess Finance yang terkait langsung dengan pelaksanaan komunikasi pemasaran di perusahaan jasa tersebut dan 2 orang nasabah yang berdomisili di Palembang. Berdasarkan analisis konsep model AIDA ini, hasil penelitian menunjukkan bahwa bagaimana proses pemasaran dengan mengenalkan jasa yang ditawarkan mampu memengaruhi minat nasabah dalam melakukan pengambilan keputusan untuk mempercayai dan menggunakan jasa pembiayaan multiguna PT.Bess Finance.
APA, Harvard, Vancouver, ISO, and other styles
44

Chen, Shuang, Jinpeng Wang, Feng Jiang, and Chin-Yew Lin. "Improving Entity Linking by Modeling Latent Entity Type Information." Proceedings of the AAAI Conference on Artificial Intelligence 34, no. 05 (April 3, 2020): 7529–37. http://dx.doi.org/10.1609/aaai.v34i05.6251.

Full text
Abstract:
Existing state of the art neural entity linking models employ attention-based bag-of-words context model and pre-trained entity embeddings bootstrapped from word embeddings to assess topic level context compatibility. However, the latent entity type information in the immediate context of the mention is neglected, which causes the models often link mentions to incorrect entities with incorrect type. To tackle this problem, we propose to inject latent entity type information into the entity embeddings based on pre-trained BERT. In addition, we integrate a BERT-based entity similarity score into the local context model of a state-of-the-art model to better capture latent entity type information. Our model significantly outperforms the state-of-the-art entity linking models on standard benchmark (AIDA-CoNLL). Detailed experiment analysis demonstrates that our model corrects most of the type errors produced by the direct baseline.
APA, Harvard, Vancouver, ISO, and other styles
45

Li, Jiangyu, and Haibo Yu. "An Innovative Marketing Model Based on AIDA: - A Case from E-bank Campus-marketing by China Construction Bank." iBusiness 05, no. 03 (2013): 47–51. http://dx.doi.org/10.4236/ib.2013.53b010.

Full text
APA, Harvard, Vancouver, ISO, and other styles
46

Lehmann, Eldon D., Cristina Tarín, Jorge Bondia, Edgar Teufel, and Tibor Deutsch. "Incorporating a Generic Model of Subcutaneous Insulin Absorption into the AIDA v4 Diabetes Simulator 2. Preliminary Bench Testing." Journal of Diabetes Science and Technology 1, no. 5 (September 2007): 780–93. http://dx.doi.org/10.1177/193229680700100525.

Full text
APA, Harvard, Vancouver, ISO, and other styles
47

Kang, Hee-Yeob, Hye-Ji Sa, and Yoo-Jin Jeong. "An Analysis of Decision Making Process for Spectators of FINA World Championship Gwangju: Using AIDA model and MGB." Journal of Sport and Leisure Studies 78 (October 31, 2019): 255–66. http://dx.doi.org/10.51979/kssls.2019.10.78.255.

Full text
APA, Harvard, Vancouver, ISO, and other styles
48

Mujiati, Desy Wahyuningrum, Suyitno Muslim, and Rina Febriana. "Pengembangan Media: Pemasaran Online Berbasis Digital Imaging Di SMKN 1 Tambun Selatan." Business Innovation and Entrepreneurship Journal 2, no. 2 (May 31, 2020): 101–6. http://dx.doi.org/10.35899/biej.v2i2.88.

Full text
Abstract:
Pemasaran online melalui gambar produk yang menarik didukung kata-kata yang tepat mampu mengundang konsumen untuk membeli suatu produk. Tujuan penelitian ini untuk mengembangkan media pembelajaran guna meningkatkan kemampuan pemasaran digital yang dibutuhkan oleh dunia usaha dan industri saat ini. Lokasi penelitian dilakukan di SMKN 1 Tambun Selatan siswa kelas XI Prodi Tata Boga.. Penelitian ini menggunakan metode Research & Development dengan model Borg & Gall yang dibatasi hingga desain dan pengembangan produk. Hasil penelitian (1) SMKN 1Tambun Selatan masih mengajarkan metode pemasaran offline dan pelajaran pemasaran bersifat hapalan (2) Pengembangan materi yaitu desain grafis pada iklan, pengenalan tool photoshop dan konsep AIDA (Attention, Interest, Desire, Action) pada iklan; (3) Desain produk pembuatan cover, isi dan penutup pada booklet.
APA, Harvard, Vancouver, ISO, and other styles
49

Lehmann, Eldon D., Cristina Tarín, Jorge Bondia, Edgar Teufel, and Tibor Deutsch. "Incorporating a Generic Model of Subcutaneous Insulin Absorption into the AIDA v4 Diabetes Simulator 3. Early Plasma Insulin Determinations." Journal of Diabetes Science and Technology 3, no. 1 (January 2009): 190–201. http://dx.doi.org/10.1177/193229680900300123.

Full text
APA, Harvard, Vancouver, ISO, and other styles
50

Mueller, Andreas, and Luca Sensini. "Determinants of Financing Decisions of SMEs: Evidence from Hotel Industry." International Journal of Business and Management 16, no. 3 (February 27, 2021): 117. http://dx.doi.org/10.5539/ijbm.v16n3p117.

Full text
Abstract:
This paper intends to analyze the determinants of hotel SMEs&#39; capital structure, using the theoretical reference framework and the main indicators suggested by the Trade-off and the Pecking Order theories. The financial information was collected from the AIDA database and concerned a sample of 145 Italian hotel SMEs. To evaluate the capital structure, we used a set of dependent (Total Debt, Long Term Debt and Short-Term Debt) and independent (Profitability, Assets Tangibility, Growth, Size and Age) variables consolidated in the literature. After testing the least-squares model (POLS) and the fixed effects model (FEM), we chose to use the FEM model for our analysis, as it had a greater explanatory capacity. The results showed that the variables considered have a different weight in explaining hotel companies&#39; capital structure. In particular, profitability, assets tangibility and size were the most significant variables, while the growth and age showed less relevance.
APA, Harvard, Vancouver, ISO, and other styles
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography