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Tolis, Christofer. "Framing the business : business modelling for business development." Doctoral thesis, Stockholm : Economic Research Institute, Stockholm School of Economics (Ekonomiska forskningsinstitutet vid Handelshögskolan) (EFI), 2005. http://web.hhs.se/efi/summary/664.htm.
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Goitom, Meron. "Shared Value Creation in Social Business Models : Shared value in social businesses: A business model approach." Thesis, Högskolan i Halmstad, Business Model Innovation (BMI), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-27909.
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Johansson, Emmelie. "Business-to-business morgondagens handelsmöjlighet?" Thesis, University of Skövde, Department of Computer Science, 2000. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-454.
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<p>Elektronisk handel är en av de starkaste trenderna inom IT-området just nu. För företag som är snabba på att tillgodogöra sig och bemästra tekniken öppnas nya dörrar mot nya marknader. Det är viktigt att företagen förstår att elektronisk handel inte bara är datorer, programvaror och nätverk utan att det handlar mer om affärs- och organisationsutveckling.</p><p>Detta examensarbete behandlar ämnet elektronisk handel mellan företag, business-to-business.</p><p>Syftet med denna rapport är att belysa hur långt de medelstora tillverkande företagen i Sverige kommit i processen att införa elektronisk handel.</p><p>Undersökningen, som bedrevs för att erhålla svar på problemformuleringen, genomfördes med hjälp av intervjuer via telefon och personliga besök samt utskick av enkäter till företag.</p><p>Resultatet som undersökningen genererat är att intresset för elektronisk handel är väldigt stort inom den utvalda kategorin, svenska medelstora tillverkande företag. Även om det är ett stort antal företag som hittills inte har infört elektronisk handel så var majoriteten av de undersökta företagen intresserade av ett införande.</p>
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Bellenbaum, Ilka. "Einsatzmöglichkeiten von E-Business-Komponenten im Business-to-Business-Bereich." [S.l. : s.n.], 2004. http://www.bsz-bw.de/cgi-bin/xvms.cgi?SWB11675717.
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Vosloo, Abri. "Digital business strategy : critical business model components for digital business success." Diss., University of Pretoria, 2015. http://hdl.handle.net/2263/52349.
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The current business landscape is vastly different from that of a decade ago, due to the continuous technological advancements influencing all aspects of business strategy. This digital evolution impacting organisations has increased the necessity for organisational leaders to incorporate new digital capabilities into their digital business strategies and the design of their digital business models. There is thus a need for organisations to design digital business models that enable them to not only remain competitive, but to also capitalise on the opportunities available to them in the new digital world.
The findings of this research indicate that six business model components that were postulated to form part of a digital business model design are statistically significant in influencing the success of a digital business strategy. In addition, the results indicate the cumulative effect these business model components have in determining the success of the digital business strategy. Furthermore, the results enable the ranking of the various business model components regarding their importance in cumulatively influencing the success of the digital business strategy.
Comparative and multivariate data analysis was conducted on 97 employees who operated on a strategic level within organisations, where a digital business strategy was present and/or where the organisation offered digital products and/or services to the market. As such, only middle to senior level employees who were involved with digital strategy development and execution formed part of the research.<br>Mini Dissertation (MBA)--University of Pretoria, 2015.<br>vn2016<br>Gordon Institute of Business Science (GIBS)<br>MBA<br>Unrestricted
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Gharib, Rebwar Kamal. "Factors affecting active participation in business-to-business online business communities." Thesis, University of Bedfordshire, 2013. http://hdl.handle.net/10547/336405.
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The aim of this research is to investigate factors affecting active participation in Business-to-Business Online Business Communities (B2B OBCs). The primary objective of the study was to develop a framework to better understand the important factors affecting members’ active participation behaviour in B2B OBCs. To achieve the main goal of this research, an integrated framework was developed underpinned by three well known theories: Uses and Gratification (U&G), Social Exchange (SET), and Information Systems Success Model (ISSM). A mixed method approach (partially mixed sequential dominant status design) was employed to answer the research question and achieve the objectives of the study. Accordingly, this study was carried out in two phases. During the first phase an exploratory study was carried out to further explore the framework. For that purpose semi-structured interviews with twelve members of B2B OBCs were conducted. The collected data was analysed using thematic analysis utilising NVIVO and this assisted in discovering another important factor ‘service quality’, which reflected on the moderator’s role inside B2B OBCs. Subsequently, service quality was added to the model. The exploratory study is also helped to develop a new measure for active participation in the context of B2B OBCs as this study was unable to adapt the measure for the construct from prior studies due to the discrepancy in the literature. In the second phase of the study, a quantitative approach (online questionnaires) was employed to test the developed framework. Using non-probability convenience sampling technique, 521 useable online questionnaires were collected from 41 B2B OBCs on LinkedIn. The collected data was then analysed using a second generation approach (SEM) utilising AMOS. During the data analysis, two U&G constructs (functional need and hedonic need) were found to have a positive impact on active participation. Yet, the direct association between psychological need and active participation was not significant. Nevertheless, the construct found to have a positive and indirect relationship with active participation. In addition, two of the SET constructs (reciprocity and affective commitment) were also found to have a positive association with active participation. Trusting beliefs was found to have no direct impact on active participation. Further analysis revealed that the relationship between the two construct was indirect via affective commitment. Furthermore, three factors that were identified under ISSM, information quality, system quality, and service quality, were also found to be the antecedent of trusting beliefs but they did not have a direct impact on active participation. Information quality and service quality were also found to have an indirect and positive impact on affective commitment and active participation. The analysis also revealed that members from different industry types had different participation behaviour in B2B OBCs. The research outcomes made several contributions to the literature. These include a new measure for active participation and service quality. This provides a new validated instrument for B2B OBC researchers to adapt in the future. Further, an integrated model for factors affecting active participation in B2B OBCs was developed. This also provides a foundation for future studies in the field. The final results of this study demonstrate the appropriateness and robustness of the developed model, and further suggests that any attempt to investigate members participation behaviour in B2B OBCs will be incomplete unless all three theories (U&G, SET, and ISSM) are cosnidered. Moreover, this study helped to extend the existing knowledge on Online Community (OC) defintions, OC taxonomies, OC commitment, and OC trust. Finally, the findings of this study propose several guidelines to assist B2B OBC providers to build and maintain successful communities.
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Lum, Betty Wong. "Business Strategies for Small Business Survival." ScholarWorks, 2017. https://scholarworks.waldenu.edu/dissertations/4531.
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Small business owners play a leading role in the United States economy by creating jobs and driving innovation. However, half of all new small business owners close their doors before their 5th anniversary. Following the entrepreneurship theory, the purpose of this multiple case study was to explore what strategies 5 small business owners in the food and beverage industry in the San Francisco Bay area used to survive beyond 5 years of operation. Data sources included semistructured interviews and company documents. Data analysis included descriptive and process coding of the data and use of NVivo to identify themes. Based on thematic analysis of the data, the emergent themes included: human capital, business goals, and growth through innovation. Participants relied on business knowledge to start and sustain their businesses; set incremental goals for growth and aligned business decisions to achieve those goals; and maintained a competitive advantage by implementing innovative and creative changes to their products and services. The implications for positive social change include the potential to provide small business owners and potential small business owners with strategies to sustain their businesses beyond the 5-year mark, thus contributing to economic growth of their businesses, their employees, and their local economy.
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Wallace, Jeffrey S. "Family-Owned Businesses: Determinants of Business Success and Profitability." DigitalCommons@USU, 2010. https://digitalcommons.usu.edu/etd/594.
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The purpose of this study was to examine many factors associated with family-owned businesses that lead to business success and profitability. The panel data used in this study came from the 1997 and 2000 waves of the National Family Business Study (NFBS). Many independent variables from the 1997 wave (e.g., age, gender, managerial activities, business size, home-based, business problems) were tested to predict business success and profitability (dependent variables), which were variables from the 2000 wave. Some of the descriptive analyses indicated that, compared to female managers, male managers perceived less business success, participated more in managerial activities, managed older businesses, experienced more business problems, and experienced fewer business cash-flow problems. Compared to businesses that are not home-based, home-based businesses reported less perceived business success, less business profitability, were smaller businesses, experienced fewer business problems, had fewer business liabilities, and had managers with poorer health and less education. Overall, the ordinary least squares regression analyses yielded results indicating that managerial activities, home-based businesses, business age, business problems, and business cash-flow problems were all statistically significantly associated with perceived business success. Business size was shown to be significantly associated with business profitability. Implications of the findings, limitations of the current study, and recommendations for future research were presented in the final section.
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Zhao, Yue. "Individual Business Initiation Process and Business Dynamics." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-183287.
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Many relationship-based studies focus on how businesses are maintained and developed. However, little attention focused on individuals as business initiators and the consequent processes. This study will bridge this gap. A theoretical model with two cases will answer two questions -How individuals initiate business through personal network? -What is the consequent process? The studies demonstrate that individual do play a very important role when initiating a new business and they set in motion relationship-building processes that change the network structure. The contribution for research and management is clear. The netentrepruer is a new ‘actor’ and can be useful in future studies of business networks. Management can usefully become conscious of the possibilities they have in studying their network contacts before initiating new businesses. Managers should utilize managing individual’s networks as new competition strategies. This will modify the view of management strategy and also contribute to theory building.
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Jangland, Monica, and Sofia Nilsson. "Kundens beslutsprocess vid inköp business-to-business." Thesis, Linköping University, Department of Management and Economics, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-855.
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<p>Bakgrund: Kunders inköpsprocess skiljer sig mellan industriella marknader och konsumentmarknader. När organisationer gör inköp handlar det ofta om stora belopp och komplexa produkter. Relationen mellan det köpande och det säljande företaget brukar vara tätare än vid vanliga konsumentinköp. För att den säljande organisationen ska förstå hurde mest effektivt ska erhålla kunder är det nödvändigt att identifiera de olika faserna i kunders inköpsprocess och undersöka vad som påverkar kundernas beteende vid inköpet. </p><p>Syfte: Vårt syfte med denna uppsats är att beskriva hur SMHIs kunders beslutsprocess ser ut vid inköp och vilka faktorer som påverkar denna process. Vidare är vår målsättning att, utifrån de teorier som finns inom problemområdet, utveckla en begreppsapparat för att beskriva och förklara hur processen ser ut i en business-to-business relation. Metod: Vi har genomfört en kvalitativ undersökning baserad på djupintervjuer med kunder till SMHIs produkter Graddagar och Energi-Index. Respondenterna i vår studie är personer som deltog i beslutsprocessen vid inköpet av den aktuella produkten. </p><p>Resultat & Slutsatser: Begreppsapparaten vi utvecklat innehåller rationella modeller som beskriver hur processen ser ut samtidigt som den innefattar teorier av begränsat rationell karaktär som förklarar varför processen ser ut som den gör. Genom de empiriska studierna framkom att kunders inköpsbeteende i business-to-business relationer påverkas av leverantörernas roll på marknaden. När kunderna bara ser en tydlig leverantör förkortas beslutsprocessen vid inköp jämfört med vad teorierna beskriver. De faktorer som påverkar inköpsbeteendet i vår undersökning är främst leverantörens roll, medverkande parter, priset och köpsituationen. Relationen mellan säljande företag och kund kan minska kundens kostnader vid inköpsprocessen. Detta kan ske om det säljande företaget anpassar sin roll i relationen till den roll kunden förväntar sig att leverantören ska ha.</p>
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Salander, Britta. "Emotionality in business-to-business marketing communications." Thesis, Northumbria University, 2011. http://nrl.northumbria.ac.uk/2026/.
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The presence and value of emotionality in non-personal business-to-business marketing communications is questioned in literature despite existing knowledge about emotional behaviour of individuals in organisational decision-making units. However, as competition and globalisation increases, the need for differentiation and unique positioning intensifies. The role of emotions in establishing emotional differentiation through advertising is accepted in consumer research, yet little is known about the presence and characteristics of emotionality in business-to-business print advertising targeting an organisational audience. The purpose of this research was therefore to determine the presence and executional style of emotion-laden business-to-business print advertising and to identify themes and patterns of emotionality. Four German trade publications from the manufacturing and engineering sector, comprising all issues of the year 2008 with a sample size of 2000 advertisements were content analysed. Consistent findings revealed that emotionality was used in a substantial number of business-to-business print advertisements and was distributed equally across all four magazines. Emotionality was significantly associated with the use of colour and visuals, and with the size and position of advertisements in the magazine. Emotional techniques relating to content used visual components like the depiction of persons and objects, and the style of visual representation primarily contained symbols of association and metaphors. Dominant emotional stimuli were humour, trustworthiness/reliability and pride/success, which mirror the emotional world of organisational buyers. The results thus demonstrate the relevance of emotionality in non-personal business-to-business marketing communications and indicate that to a certain extent business-to-business marketers use emotional techniques as a strategic element in marketing communications.
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Boyle, Marc D. (Marc David) 1966. "Business-to-business marketplaces for freight transportation." Thesis, Massachusetts Institute of Technology, 2000. http://hdl.handle.net/1721.1/9159.
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Thesis (M.Eng.)--Massachusetts Institute of Technology, Engineering Systems Division, 2000.<br>Includes bibliographical references (leaves 52-54).<br>Business-to-business (B2B) marketplaces bring together buyers and sellers in different industries using the Internet to conduct or facilitate business transactions. Among these new intermediaries or "infomediaries" are several firms that address spot market transactions and long-term contract negotiations for truckload, airfreight, ocean and intermodal shipments. Most of the initial activity in freight transportation has focused on the highly fragmented truckload sector. Currently, none of these firms process enough shipments to constitute critical mass or a self-sustaining business model. Without liquidity, B2B marketplaces that rely solely on an exchange cannot present a viable alternative to existing transportation intermediaries, such as brokers and forwarders, since shippers' orders cannot be frequently matched with carriers' capacity. Channel mix and domain expertise are the critical strategic mobility barriers for B2B marketplaces. Firms must make strategic decisions early about whether to include or exclude existing intermediaries and also how carriers' direct sales forces may be displaced. The service offering must either reinforce or replace the basic functions of intermediaries. Technology leadership in applications critical to shippers (e.g., shipment consolidation, mode selection and combinatorial bidding) is a proxy for domain expertise and will largely determine a company's ability to differentiate its offerings and form a broad versus narrow line. Shippers will receive the greatest benefit from B2B marketplaces and Internet-based transportation management systems present the best opportunity for value creation. This research examines indirect channels for freight transportation and the specific functions performed by existing intermediaries. Trading models are categorized and four case studies of truckload marketplaces are presented. Frameworks are provided for channel structure and strategic groupings.<br>by Marc D. Boyle.<br>M.Eng.
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Mühlmeyer, Joachim. "Internationale Preisharmonisierung im Business-to-Business-Geschäft /." [S.l.] : [s.n.], 2001. http://aleph.unisg.ch/hsgscan/hm00151397.pdf.
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Zhu, Xia. "Service experience in business-to-business relationships." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/service-experience-in-businesstobusiness-relationships(df97b6a0-cce1-4380-a79f-f202b34fa2a1).html.
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This research project explores how service experience impacts on business-to-business relationships. It investigates the role of service encounters in a business-to-business context through examining the characteristics of service encounters in business-to-business markets and how service encounters impact on business-to-business relationships. Service failure and recovery in business-to-business markets are also explored. The theoretical background stems from both services marketing and business-to-business marketing. The literature review encompasses investigations of service encounters and service failure and recovery in both consumer and business-to-business markets. The project attempts to merge these areas of knowledge, by extending the domain of service research from consumer markets to business-to-business markets. The researcher notes that different characteristics may exist between consumer and business-to-business markets, and so studies of service issues developed in consumer markets are used as guidance rather than simply being transferred to a business-to-business context. As the nature of this project was exploratory, case studies were selected as a suitable research strategy, and two case studies were carried out. The first case study was in the metal finishing industry in the North of England and included 20 interviews. The second case study was in the paint and coatings industry in the North West of England and included 20 interviews. In both case studies, suppliers' and customers' perspectives were investigated to allow a dyadic understanding of the role of service in supplier-customer relationships. Other data such as direct observation, shop floor visits, company brochures, a research diary and notes were also used. Computer-assisted NVivo software was employed to assist data analysis. A thematic approach was applied to analyse the data. The findings revealed similarities and differences in service encounters, and service failure and recovery, between consumer markets and business-to-business markets. Communication, adaptation, help and people were identified as key factors in business-to-business service encounters, impacting on business-business relationships. The influences of domino effects on business-to-business customers' service experience were found to be significant and illustrate the complexity of the business-to-business service experience. The results suggest that service recovery strategies that are employed in consumer markets may also be effective in business-to-business markets, but because of the active role that business-to-business customers were observed to play, the strategies may need to be extended. This project has both theoretical and managerial contributions. Theoretically, it extends the domain of service experience research from consumer markets to business-to-business markets, by filling in a gap in the services marketing literature by investigating business-to-business service failure and recovery. It contributes to the business-to-business marketing literature by discussing the role of service explicitly in interactions and, thus, extends the understanding of supplier-customer relationship processes. Managerially, the research provides companies with an additional approach to managing their business-to-business relationships through improving service performance and explicitly considering service recovery processes.
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Crossland, Maria. "How business intelligence is adding business value." Master's thesis, University of Cape Town, 2010. http://hdl.handle.net/11427/10287.
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Includes bibliographical references (leaves 67-72).<br>Business Intelligence (BI) continues to top the list of CIO priorities, investment in BI technologies continues to grow and organizations are becoming increasingly reliant on BI to help reduce costs and grow revenues. However, structured measurement and monitoring of the business value that can be attributed to BI investment remain elusive. This study used a multiple case study approach to examine how BI is adding value to organizations, what processes and methods are being followed for the evaluation of the business value that BI delivers as well as what approaches are being used to maximize the potential value that the organization's investment on BI could deliver.
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Benoni, Daniel. "Business Activity Monitoring v řešení Business Intelligence." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15593.
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Business Activity Monitoring (BAM) is an acronym of Gartner Inc. to describe systems that are intended to provide "Real-time access to critical business performance indicators to improve the speed and efficiency of business operations. BAM systems help enterprises improve their operational efficiency and increase the ability of understanding and responding to events that have a significant impact on their business processes. Despite the fact that most businesses today are in urgent need to improve their operating performance, BAM systems as a solution seams to don't approach. The reality is that many software vendors supplied new BAM systems solutions by simply adding new features to existing products. In addition, there are no formal standards to define which specific features of the BAM system should contain. Another problem is the lack of theoretical models to support comparative analysis between the different systems of BAM. The aim of my thesis is to contribute to the improvement of the existing theoretical basis for the use of Business Activities Monitoring (BAM) as part of BI solutions, by providing an understanding of the relationship between the needs of decision support systems in real time and current applications of systems BAM. This work provides evidence that the relationship between the Real-time Business Intelligence needs of enterprises and BAM solution is determined by the need to ensure that the BAM system deliver current Real-time information to enable BAM users, who are often operating managers directly responsible for business processes, effectively respond to referred alert, supplied by the BAM system. To increase users' ability to effectively respond to events generated by the BAM system depends primarily on two basic operational issues. First, it is necessary to ensure adequate response for BAM users, to ensure necessary actions associated with the event. Second, BAM user must be able to understand the nature of the problem associated with the event, to initiate the proper steps to resolve the problem. Here it shows that, apart from insufficient knowledge of the nature of problems, BAM system needs, beside generation alerts in very low latency, also add context to these alerts, to provide enough information for BAM users to understand the nature of the problem associated with the event.
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Nelson, David, and Renée Lazarowich. "Health and Strategic Sustainability : Business to Business." Thesis, Blekinge Tekniska Högskola, Avdelningen för maskinteknik, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-4027.
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This is a study of how businesses might influence other businesses to move towards sustainability. Two health club businesses in North America actively participated and were selected because of their private ownership structureand their similar size and services. One health club had significant experience with working towards sustainability, and the other had little or no such experience. This is a descriptive study that applied an Active Research model in which researchers andbusiness management teams all actively participated. Five cycles of learning and adaptation are documented, including three work sessionsand initial and final interviews. Data from these five cycles were analysed to assess changes in perceptions of and knowledge about sustainability in business. We have concluded that the least experienced health club demonstrated sound increases in their knowledge and perception about sustainability. In addition, itis actively considering implementing select practices in itsfacilities that represent movement towards sustainability. The club with significant sustainability experience did not demonstrate increased knowledge or perceptions about sustainability, but did perceive value in the business-to-business sustainability discussions.<br><p>Contact information: David Nelson: nelso213 (at) umn.edu, Renée Lazarowich: renee_lazarowich (at) yahoo.com</p>
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Ilmerstedt, Freddie. "Business Information Need : A Business Model Perspective." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-21438.
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Ohlsson, Jesper. "Enforcing Business Rules in E-Business Systems : A Survey of Business Rule Engines." Thesis, University of Skövde, School of Humanities and Informatics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:his:diva-22.
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<p>E-business provides important opportunities of trade for businesses, and the supporting business system must handle this environment efficiently. One current trend in business systems is to move business logic, such as business processes and business rules, out from the application logic and into separate support systems. The reason to make this separation is to increase the agility of the business, to make the system able to change more rapidly when the business situation changes.</p><p>This report focus on business rules enforced in business rule engines. Specific interest is on how such rule engines meet the requirements of the e-business domain. The report presents an overview of business rule engines. Five general categories of characteristics are proposed. The proposed characteristics are then used in a comparison of three business rule engines.</p>
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THIBBLIN, CECILIA. "Managing a business change : framework for measuring and controlling businesses." Thesis, KTH, Entreprenörskap och Innovation, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-147787.
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Todays changing market makes it increasingly important for companies to be able to change and adopt to different market dynamics. Companies that manage to undergo a change often differ from those that fail. Key performance indicators is a tool that enables companies to measure where they stand in relation to other companies, but also to know where they want and where they´re going. Looking at change as inevitable, it´s becoming more common for companies to take outside help from companies who are experts when it comes to change. Studies also shows that a trend shift has taken place the last 15 years, where businesses have become more likely to take help from experts to reduce burden on its own staff but also to be bale to focus on theirordinary activities. Transformator Design is one of those experts and their desire to select the "best" key performers indicators, with a focus on the customer, are the foundation of this thesis. Moreover, the objective of this study is to contribute to the understanding of how companies, in general, should work with change management. The study has, after examination of theory and previous empirical studies, conducted interviews with the five companies SEB, Netsurvey, Telia, Ica and Skandia. Common to these companies is that they are all engaged in change management. The result of the theories shows that there is no general panacea when it comes to the choice of KPI, but it varies depending on the type of business that a company carries. When it comes to the selection of KPI, all firms, regardless of business, should select those that reflect the firm´s business, employees and customers. This is because the customer indirectly is affected by a satisfied business with satisfied employees.<br>Dagens föränderliga marknad gör det allt mer viktigt för företag att kunna förändra och anpassa sig till olika marknaders dynamik. Företag som lyckas genomgå en förändring skiljer sig ofta från de som går i konkurs. Nyckeltal är ett verktyg som gör det möjligt för företag att mäta var de står i förhållande till andra företag, men också för att veta vart de vill och vart de är på väg. I och med att förändring är nödvändigt blir det allt vanligare för företag att ta hjälp utifrån av företag som är experter på förändring. Studier visar även på detta, då en trendförskjutning har skett de senaste 15 åren, där företag har blivit mer benägna att ta hjälp av experter gällande förändringsarbete, dels för att minska belastningen på den egna personalen men också för att kunna fokusera på den ordinarie verksamheten. Transformator Design är en av dessa experter och deras önskan om att välja ut "de bästa" nyckeltalen, för förändring, med fokus på kunden, är grunden till detta examensarbete. Fortsättningsvis är målsättningen med studien att bidra med förståelse för hur företag, i allmänhet, bör arbeta med förändringsarbete Studien har, efter granskning av teori och tidigare empiriska studier, utfört intervjuer med de fem företagen SEB, Netsurvey, Telia, Ica och Skandia. Gemensamt för dessa företag är att de alla bedrivit förändringsarbete. Resultatet av teorierna visar på att det inte finns någon generell patentlösning när det kommer till val av nyckeltal, utan att det varierar beroende på vilken typ av verksamhet som ett företag bedriver. Vid val av nyckeltal bör dock samtliga företag, oavsett verksamhet, välja ut sådana som speglar både verksamheten, medarbetarna och kunden. Detta eftersom kunden indirekt påverkas av en nöjd verksamhet med nöjda medarbetare.
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Hussin, Husnayati. "Alignment of business strategy and IT strategy in small businesses." Thesis, Loughborough University, 1998. https://dspace.lboro.ac.uk/2134/6979.
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Strategic use of IT among SMEs has gained much attention recently as both reseachers and practitioners view this as one of the avenues for smaller firms to compete successfully. However, very little empirical work has been done to understand the issue. This study helps to fill this gap in the important research area by exploring the alignment of business strategy and IT strategy among UK man facturing firms with less than 150 employees. A mail survey of Chief Executive Officers generated 256 responses to an eight page questionnaire. Factor analysis of the nine business strategy and the nine IT strategy variables yielded three business strategy factors and three IT strategy factors which could be sensibly identified with strategy areas and which clearly showed a fit between the two sets. Based on these two set offactors, the measurement of IS alignment was explored using two methods: (1) the 'moderation' or interaction approach, and (2) the 'matching' or difference approach. The finding of this study provides support for past observation that the `moderation' approach of measuring fit' is more meaningful when the performance criterion is included in the research model. By using a multistep cluster analysis, two distinct groups of SMEs are identified based on the alignment between quality-oriented, product-oriented, and market-oriented business strategy and IT strategy which support these strategies. The group of SiviEs which has a high degree of alignment for the three strategy areas are found to achieve better organisational performance than the group of SÄLIEs with a low degree of IS alignment. Interestingly, the findings of this study also indicate that the degree of alignment between business strategy and IT strategy is related to the level of IT sophistication and the level of CEO's commitment to IT. In summary, this study has extended our understanding of IS alignment and has provided useful insights for CEOs of small and medium-sized companies in planning their IT utilisation.
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Kpalou, Jean-Yves Gaba. "Difficulties experienced by small business managers in marketing their businesses." Thesis, Nelson Mandela Metropolitan University, 2012. http://hdl.handle.net/10948/d1018635.
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The small business sector in today‘s world is considered seriously by researchers, scholars, policy-makers and governments as an important answer in addressing problems of unemployment, poverty alleviation, and redistribution of wealth. Promoting and encouraging the development of the small business sector is without any doubt a key factor for economic growth. However, this sector faced a high rate of businesses failure due to the many challenges among them, for example, the lack of marketing strategy and implementation in the conduct of the business. Several researches show the important role of marketing in a business but unfortunately it is still not a strong component in many organisations especially within the small business sector.For this reason the aim of this study was to investigate the difficulties experienced by small business managers in marketing their businesses. Taking the aim of this study into consideration, the primary objectives were to firstly look at the practice of marketing in small businesses and secondly to identify the difficulties of marketing experienced by small business managers.The literature study provided a brief overview of the small business sector, followed by a presentation of the practice of marketing in an organisation especially within small business enterprises. Moreover a discussion of the difficulties experienced by small business managers in marketing their businesses was also addressed through the literature review. The literature classified those difficulties into two types; (a)internal factors (lack of marketing planning and strategy, cost of marketing, lack of marketing expertise, perception of marketing) and (b) external factors (lack of knowledge of the market environment).The empirical study was conducted to evaluate the practice of marketing in small businesses and to see what marketing difficulties were experienced by small business owners and/or managers. Data were collected by means of a survey, using a questionnaire. Respondents were identified using the snowball sampling technique through the database of the Nelson Mandela Bay Chamber of Commerce. The data gathered from 67 usable questionnaires were analysed and interpreted. The results of the empirical study revealed that the biggest problems experienced by small business managers in the sample were the heavy cost of marketing followed by the lack of marketing expertise and finally the lack of marketing segmentation strategy. This study contributes to the enhancement of the literature on small business marketing with a focus on the difficulties experienced by owners and/or managers in implementing marketing. As a result this study presents recommendations and suggestions to assist managers in marketing their businesses.
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Monte, Kristin. "The ten elements of financial statements for business enterprise /." Staten Island, N.Y. : [s.n.], 2005. http://library.wagner.edu/theses/business/2005/thesis_bus_2005_monte_ten.pdf.
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Tontoh, Anthony, and Yaw Opoku Gyamfi. "MAINTAINING CUSTOMER RELATIONSHIP IN BUSINESS-TO-BUSINESS MARKETING." Thesis, Jönköping University, JIBS, Business Administration, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-463.
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<p>The relationship between organizations and their customers is a critical issue when establishing a long-term relationship. It is difficult for organizations to really manage and main-tain the relationship with their customers as some organizations fail to build up relationships.</p><p>The process of learning and adapting to other customers is costly and time intensive. This is an issue that needs to be taken into consideration. Another aspect that needs to be looked at is the way organizations can set up a plan to build a competitive advantage. With this, most organizations do tend to loose their customers due to the inability to use their resources well and also managing them effectively.</p><p>This paper examines the relationship between the supplier and the customer and the possibilities of managing and maintaining the customer relationship.</p><p>Qualitative analysis is used in this paper since it is the appropriate method to meet our purpose. There were two companies interviewed from the logistic industry and mechanical industry.</p><p>Finally, our result in this paper indicates that in order to maintain customers, it is vital for organizations to meet their needs. As a result, satisfaction and loyalty is the ultimate goal for organization to maintain their customers. This is the way of avoiding key and non-key customers from leaving and also strengthening the relationship.</p>
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Hawkins, Timothy Glenn Pohlen Terrance Lynn. "Explaining buyer opportunism in business-to-business relationships." [Denton, Tex.] : University of North Texas, 2007. http://digital.library.unt.edu/permalink/meta-dc-3664.
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Frauendorf, Janine. "Customer processes in business to business service transactions /." Wiesbaden : Dt. Univ.-Verl, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2870462&prov=M&dok_var=1&dok_ext=htm.
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Oh, Donghoon. "Korean business groups : a comparative business systems perspective." Thesis, University of Cambridge, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.268678.
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Claßen, Matthias [Verfasser]. "Marktorientierung in Business-to-Business-Märkten / Matthias Claßen." Berlin : Freie Universität Berlin, 2015. http://d-nb.info/1068809922/34.
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Ilayperuma, Tharaka. "Improving E-Business Design through Business Model Analysis." Doctoral thesis, Stockholms universitet, Institutionen för data- och systemvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-43754.
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To a rapidly increasing degree, traditional organizational structures evolve in large parts of the world towards online business using modern Information and Communication Technology (ICT) capabilities. For efficient applications of inter-organizational information systems, the alignment between business and ICT is a key factor. In this context, business analysis using business modelling can be regarded as a first step in designing economically sustainable e-business solutions. This thesis examines how business modeling can be used to improve e-business design. We examine how business stakeholder intentions and different objectives of business collaborations can be used to obtain an explorative business model that can be used as a basis for designing e-business solutions. The thesis proposes a set of artifacts for business modeling and e-service design. In regard to business modeling, we propose methods that consider internal aspects such as strategic intentions of actors and external aspects such as business collaborations among them. Considering stakeholder intentions, we introduce a method to design business models based on goal models. A set of templates for designing goal models and a set of transformation rules to obtain business models based on goal models are proposed. To further improve business models considering business collaborations, we suggest a classification of business transactions that considers underlying business objectives of business collaborations. Utilizing the suggested business transactions, we then propose a method to improve business modeling. Finally, we propose a method for designing e-services using business models. The methods suggested support business modelers as well as process and services designers in executing their tasks effectively. The methods have been assessed through applications in two cases.
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Frauendorf, Janine Kleinaltenkamp Michael. "Customer Processes in Business-to-Business Service Transactions /." Wiesbaden : Deutscher Universitäts-Verlag, 2006. http://deposit.d-nb.de/cgi-bin/dokserv?id=2870462&prov=M&dok_var=1&dok_ext=htm.
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Forkmann, Sebastian. "Challenges of change in business-to-business markets." Thesis, University of Manchester, 2013. https://www.research.manchester.ac.uk/portal/en/theses/challenges-of-change-in-businesstobusiness-markets(ef771ed7-8d31-45c8-b8f3-4e17b54dc159).html.
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This dissertation is structured around three original studies that offer unique insights into the challenges of change in business-to-business markets. All three studies share as an important starting point that firms rely on other firms to achieve strategic flexibility in volatile business environments. This means that firms source critical resources from business relationships in order to reduce long-term investments in times of change. From this perspective, firms' competitive advantages cross the boundaries of the firm and are embedded in their business partner networks. Thus, firms' business relationships and networks have become an important locus of organizational change in order to respond to turbulence in firms' business environments. Study one of this dissertation recognizes the importance of supplier relationships as a mechanism to react to changing business environments. The article focuses on the dynamic capabilities that enable firms to structurally reconfigure their supplier portfolios or supply networks in order to access necessary resources. The framework of relationship management capabilities introduced, is structured around three important sub-dimensions: relationship initiation, development, and ending capabilities, which collectively enable a firm to manage the reconfiguration of resource portfolios accessed via supplier relationships. The key implication for management relates to thinking beyond firms' established supply chains in times of change. While to a certain degree change can be absorbed within firms' existing supply chains, there might be a need to be 'agile', i.e. search for other suppliers who are better suited to more efficiently and effectively address such changes affecting firm competitiveness in the long run. While study one highlights the importance of firms' agility in adapting their supply chains in response to changes in their business environment, study two of this dissertation, although with a focus on the demand side of the business model, addresses the managerial challenges associated with such an agile adaptation process. Study two conceptualizes a framework for business model change and provides managers guidance to approach business model redesign. In particular, study two focuses on service business models and introduces the concepts of service infusion and defusion as important processes of business model redesign. The service infusion and defusion framework provides a pragmatic and systematic approach to understanding the nature of the business model change that companies have to manage, as well as linking these changes with knowledge creation and transfer processes. These are shown to be key for successfully managing such a business model redesign. While studies one and two assume strategy and its implementation to be key to a successful response to changes in firms' business environment, study three draws attention to the difficulties of arriving at such an appropriate or fitting response strategy in the first place, given the available information. In particular, this study examines the link between sensing changes in firms' business environments and managerial decision making in the form of strategy choice. Thereby, the study shows that strategy change causes disruptions, which eventually affect firm performance. This effect is compounded with increasing sensitivity to change as well as increasing number of factors that trigger change, and thus impairs the long term benefits of such strategy change. Thus, the effectiveness of strategy or business model changes and their implementation is inevitably contingent on distinguishing key signals from noise that disturb or misguide firms' strategic decisions.
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Marjamaa-Mankinen, L. (Liisa). "Technology ecosystems and digital business ecosystems for business." Master's thesis, University of Oulu, 2016. http://urn.fi/URN:NBN:fi:oulu-201603251356.
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The purpose of this study was to find out the progress in the research of technology ecosystems and digital business ecosystems and to combine that information for business purposes by the utilization of information about business ecosystems. The need for this information emerged at the Department of Information Processing Science in the context of European Union research projects. The information gained is expected to assist to increase possibilities both for the research and for the personal competence to work with enterprises in new kinds of technology environments.
The main research question to be answered in this study was: How are technology ecosystems and digital business ecosystems for business perceived and approached in the literature?
Instead of a systematic review, a method of systematic mapping was selected to structure the selected research areas for getting a broad overview over the two streams of research, and for identification the possible research evidence. To answer the main question the following subquestions were set for both systematic mapping studies: RQ1 Which journals include papers on technology ecosystems / digital business ecosystems for business? RQ2 What are the most investigated topics of technology ecosystems / digital business ecosystems and how have these changed over time? RQ3 What are the most frequently applied research approaches and methods, and in what study context?
Based on structuring the selected research areas according to the set subquestions, broad overviews were established presenting findings. Based on the identification and evaluation of publication channels the forums for discussion were exposed. Based on the identification of topics and their evolution the trends of discussion were exposed. Based on the identification of research types the non-empirical and the empirical research were exposed. Found research evidence and found solution proposals (from non-empirical research) were discussed and the need for further research was considered.
The main contribution of this mapping study was the identification of different perceptions of two vague concepts, technology ecosystem and digital business ecosystem, and notion of their convergence and interlace over time (especially in relation to the exposed scarce research evidence).
The recommendations for future research were set based on the found empirical research and solution proposals, as well as limitations of this study.
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Creutz, Julia. "The (un)Sustainable Business of Business : Hållbart Företagande." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230175.
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Businesses have historically had a negative impact on the environment by contributing to pollution, the increase of greenhouse emissions, neglection of responsible waste disposal, and deforestation among other things. Governments around the globe have been trying to align to goals and principles to decrease the negative impacts of humans, and it is now time for companies to step up and contribute to a more sustainable society. The research question for this study is “what can be the challenges when working with sustainability frameworks as an IT consultant firm?”. To answer this, research within Information and Communication Technologies (ICT), green ICT, and sustainable business have been conducted. In addition to this, the relation of two sustainability frameworks within IT consultant strategies have been assessed. Other than that, a case study have been carried out at an IT consultant firm. A result of this case study is a mapping of processes and their work with digital sustainability and sustainability frameworks. Two of the greatest challenges discussed in this study are about measuring and communicating the sustainability impact of projects.<br>Historiskt har företag haft en negativ påverkan på miljön genom att bland annat bidra till föroreningar, ökade växthusgasutsläpp, försummelse av ansvarsfull avfallshantering och avskogning. Regeringar runt om i världen har försökt att justera sina mål och principer för att minska människans negativa påverkan på klimatet, och det är nu hög tid för företag att börja bidra till ett mer hållbart samhälle. Forskningsfrågan för denna studie är “vilka utmaningar kan uppstå när en IT-konstulfirma arbetar med hållbarhetsramverk?. För att besvara denna fråga har forskning inom Informations- och kommunikationsteknik (IKT), grön IKT, hållbart företagande kombinerats och redovisats. Utöver detta har integrationen av två hållbarhetsramverk i en IT-konsultfirmas arbetsprocess undersökts. Studien har genomförts hos en IT-konsultfirma, och deras processer och arbete med digital hållbarhet och hållbarhetsramverk har kartlagts genom efterforskningar och intervjuer. De två största utmaningarna som diskuteras i denna studie är att mäta och kommunicera projekts hållbarhetseffekter.
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Botha, Gerald. "A business plan for an international squid business." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/21604.
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Talhado Fishing Enterprises (Pty) Ltd is a squid fishing company founded in 1988, with sea and land based freezing facilities. Operating from the East coast situated in the Port Elizabeth harbour, the company processes and packages its caught and bought out product for sales to its export customers situated in Spain and Italy. The company is privately owned, 38.8 percent owned by previously disadvantaged persons. This study examines the whether it would be feasible to expand its operations into the USA, namely into the California area where a squid fishery exists. The study further centres around the company’s existing markets, namely Spain and Italy, to establish whether demand exists to purchase this Californian squid specie. The reason for the study is that due to legislative and political issues growth in the squid industry in South Africa is limited. It is therefore considered pertinent to source further supply of product in order to expand its business. The aim of the study is establish whether it is feasible to expand the company’s operations internationally and does the outcome of this initial study warrant the development of an in depth business plan. In order to achieve these objectives the following approach was followed: A comprehensive literature study was conducted with regard to the industry internationally and locally; Interviews was conducted with independent experts such as attorneys and industry role players situated in California; Potential sellers of businesses were sourced in the California and interviews were arranged with these role players; The response to the interviews was measured against the literature study conducted and financial statements supplied.
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Bryant-Minter, Andrietta. "Millennial Business Owners' Strategies To Survive in Business." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7276.
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Individuals in the millennial generation, born from 1980 to 1996, have many entrepreneurial opportunities; however, many people in the millennial generation lack the skills, motivation, and business strategies to survive in business. Because of the influx of competition, lack of experience, and lack of business-world strategies, entrepreneurs can miss opportunities and fail within the first few years of business operations. Grounded in the systems theory, the purpose of this multiple case study was to explore the strategies that business owners in the millennial generation used to survive in business longer than 6 years. Participants consisted of 5 business owners in the millennial generation in 5 businesses in northern Virginia with successful experience in implementing strategies to survive in business longer than 6 years. Data were collected through semistructured interviews and a review of relevant company documents. Data were analyzed using Yin's 5-step process of compiling, disassembling, reassembling, interpreting, and concluding data. The 4 key themes derived from data analysis were marketing, support, lessons learned, and passion. The findings of this study might be beneficial to business owners who seek to survive in business longer than 6 years by demonstrating the need for using effective marketing strategies, recognizing the need for adequate support, learning from past mistakes, and having passion for operating the business. The implications of this study for positive social change include the potential for business owners to improve local job opportunities, increase the economic prosperity of their communities, and increase local community services through their contribution to the local tax base.
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Vattikutti, Avinash. "Potential of Smart Contract in Business to Business." Thesis, KTH, Industriell ekonomi och organisation (Inst.), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-246063.
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The implementation of smart contract technology with their plausible applications in a business to business are explored. The thesis work shows how Blockchain technology works on the concept of decentralized system which is beneficial to eliminate the need for central authority. The thesis focuses on elimination of challenges pertaining to the selected departments in an organization. The thesis resolves challenges pertaining to lack of transparency, traceability and significant time-delays while in the process of decision making. The influence of blockchain technology and smart contract technology to eliminate these challenges are discussed. Logic of the smart contract and working of the blockchain pertaining to a specific industrial case study are demonstrated. Methodology to set up a smart contract interface in a business to business setting is investigated in this thesis. An observation study has been done in order to show how transparency, traceability and time delay in decision making is achieved by using smart contract interface. This thesis also shows how the blockchain and smart contract technology tries to implement coordination theory.
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Pham, Nam. "International Business Conference: “Business Globally in Economic Crisis." Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/652013.
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La conferencia trató sobre el análisis de la Crisis Económica reducida por el (COVID 19) y sus efectos en Estados Unidos y en el Mundo. Los puntos tratados se dividieron en tres partes: La primera, trató sobre la crisis económica y financiera provocada por el COVID 19 en USA, la Segunda sobre la situación mundial Post Covid-19 y las perspectivas de recuperación global y la tercera parte trató sobre la reapertura desde los SME hasta las Empresas Multinacionales Globales basándose en la Innovación.
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Hawkins, Timothy Glenn. "Explaining Buyer Opportunism in Business-to-Business Relationships." Thesis, University of North Texas, 2007. https://digital.library.unt.edu/ark:/67531/metadc3664/.
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The interaction among firms in the supply chain is necessary for business process execution and relationship success. One phenomenon of great significance to buyer-supplier relationships is opportunism. Opportunism is defined as behavior that is self-interest seeking with guile. It is manifested in behaviors such as stealing, cheating, dishonesty, and withholding information. Opportunism negatively impacts relational exchange tenets such as trust, commitment, cooperation, and satisfaction. Furthermore, perceptions of opportunism negatively affect firm performance. In lieu of the known negative effects of opportunistic behavior on buyer-supplier relationships, why do agents continue to engage in opportunistic tactics with their exchange partners? A comprehensive examination is necessary in order to understand why sourcing professionals engage in acts of opportunism. Understanding why opportunism occurs will reveal how to deter it, and this remains a gap in the literature. Based on theories in economics, marketing channels, supply chain management, decision science, and psychology, a comprehensive model tested a set of factors hypothesized to drive the use of opportunistic tactics. Factors include buyer-supplier relationship-specific factors, environmental factors, individual personality-related factors, and situational factors. Data was collected via internet survey of sourcing professionals from private industry and government agencies. Common to many studies of ethics, respondents made choices based on two hypothetical vignettes. Two logistic regression models were used to test the hypotheses. Factors found to affect buyer opportunism included buyer power, corporate ethical values, pressure to perform, leadership opportunism, business sector, honesty/integrity, and subjective expected utility. This research contributes to theory by combining several disparate theories to best explain opportunism. A comprehensive evaluation should determine which theory explains the most variance in decision making. The study contributes to practice by identifying those important factors contributing to a sourcing professional's decision to use opportunistic tactics. The ability to manage these factors should improve the probability of relationship success. Additionally, the identification of these factors should help leaders to make more accurate estimates of transaction costs - key knowledge required to make an informed make or buy governance decision.
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Blomqvist, Björn, and Rickard Axelsson. "Business Agility." Thesis, KTH, Industriell ekonomi och organisation (Avd.), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-99563.
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Górski, Wojciech. "Business ethics." Thesis, Monterey, California. Naval Postgraduate School, 2002. http://hdl.handle.net/10945/5918.
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Approved for public release; distribution is unlimited.<br>The Polish public procurement and the Polish Ministry of Defense (MOD) acquisitions programs have been subject to frequent violations and abuses since the public procurement system was introduced in Poland, in 1995. The complex Polish economic situation and the MOD's budget constraints call for tools that allow public money to be managed properly. This thesis examines the laws and regulations binding the public procurement in Poland along with current ethical concerns that the MOD has encountered. This thesis further recommends elements of a Ethics Program, which the Polish MOD should adopt and implement within its procurement organizations.
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Górski, Wojciech. "Business ethics /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FGorski.pdf.
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Guedes, Mauricio Jose Machado. "Business ethics /." Monterey, Calif. : Springfield, Va. : Naval Postgraduate School ; Available from National Technical Information Service, 2002. http://library.nps.navy.mil/uhtbin/hyperion-image/02Jun%5FGuedes.pdf.
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Casari, Alice. "Business Analytics." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2012. http://amslaurea.unibo.it/3846/.
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Dušek, Ivo. "Business centrum." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2018. http://www.nusl.cz/ntk/nusl-371884.
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This Master thesis was about calculation and design of supporting steel bar structure multi storey administrative building. Steel structure with rotation symmetric floor plan has sixteen storey. Maximal size of building is 100x100m. Structural design report is made by a combination of manual calculations and calculations using software RFEM by Dlubal. Structural design report includes calculations of secondary beam, primary beam, column, bracing, purin, truss girder and others part of structure with their connections. Thesis includes drawing documentation and report.
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Dežerická, Lucia. "Business centrum." Master's thesis, Vysoké učení technické v Brně. Fakulta stavební, 2019. http://www.nusl.cz/ntk/nusl-392098.
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This diploma thesis deals with the design and assessment of the two different variants of the steel structure of the business centre. The building is situated in Uherské Hradiště. The construction has several floors and the ground floor in the 1st floor is 32 x 32 m, it gradually extends evenly up in 2nd floor and 5th floor, to the total ground plan dimensions of 48 x 48 m. The building has 8 floors and its maximum construction height is 40 m. The supporting system of the structure is designed from S 355 steel, it consists of steel-concrete beams, dies and columns.
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Flores, Meza Mayra Elizabeth, and Majo Luis Enrique Neyra. "Business World." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2012. http://hdl.handle.net/10757/302612.
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El presente documento tiene como propósito mostrar detalladamente la información sobre el desarrollo del proyecto Business World. SoftwareFactory es una empresa virtual de la UPC en la cual se desarrollan aplicaciones web usando tecnologías .Net y Java. De esta manera, el proyecto solicitado inicialmente por el cliente a la fábrica, se ha ido desarrollando dentro de esta. En el capítulo 1, se presenta el contexto bajo el cual se decide realizar una aplicación web basada en el juego de mesa “Negocios, el juego de la iniciativa empresarial”. En el capítulo 2, se describe el proyecto abordado por la presente memoria. De esta manera, se indican sus principales objetivos, el alcance del mismo y sus indicadores de éxito. En el capítulo 3, se detallan los requerimientos funcionales que debe cubrir la aplicación una vez se haya culminado su desarrollo. En el capítulo 4, se detalla el diseño de la arquitectura empleada en el presente proyecto, describiendo las diferentes vistas que la conforman. En el capítulo 5, se describe el diseño detallado a nivel de capas. En el capítulo 6, se describen las diferentes herramientas que hicieron posible la construcción del sistema web. En el capítulo 7, se describen las validaciones y pruebas que realizó QA sobre la documentación y aplicación. En el capítulo 8, se describen la organización del proyecto y las fases e iteraciones correspondientes a cada periodo 2010-02 y 2011-01. Además, se describen los riesgos encontrados en cada periodo académico. Adicionalmente, se presentan las conclusiones y recomendaciones que se han obtenido durante el desarrollo del proyecto.<br>Tesis
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Buzeta, Riquelme Sebastián. "Social Business." Tesis, Universidad de Chile, 2015. http://repositorio.uchile.cl/handle/2250/136722.
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Tesis para optar al grado de Magíster en Marketing<br>Autor no autoriza acceso a texto completo de su documento<br>Social Business es un emprendimiento que nace en Santiago de Chile, el cual se
caracteriza por ser un servicio de asesoría empresarial flexible y adaptable a las
necesidades que se tienen en torno a la gestión, control y medición de las interacciones
dentro de las distintas redes sociales virtuales, en otras palabras, es un asesoramiento y
análisis de la opinión pública presente en las redes sociales.
El objetivo de Social Business es aportar al cliente información de valor para el
desarrollo de su objetivo empresarial, detectando y utilizando influenciadores y estructuras
sociales ya existentes para el desarrollo y alcance de las estrategias de la compañía.
El enfoque del Social Business posibilita mejoras en cada uno de los departamentos o
gerencias de la empresa, generando un involucramiento en todos los niveles, por cuanto, la
ventaja competitiva no está solo en el acceso a la información, sino que lo relevante es la
capacidad de analizarla y utilizarla en el momento adecuado, para la detección de
oportunidades como también para el mejoramiento de procesos que pueden ser aquellos
elementos que no son detectados al interior y que son “informados” por la opinión pública.
El equipo de Social Business está formado por personas que además de ser
profesionales de la Informática y Sociología son usuarios de las nuevas tecnologías, les
apasiona su trabajo y se adaptan de manera fácil e integral a los requerimientos de los
clientes.
El presente documento, contiene un Plan de Marketing destinado a introducir a Social
Business en el mercado, logrando identificar las oportunidades que se encuentran
disponibles en la industria, identificando las fortalezas y debilidades del servicio, entre otros.
Para lograr lo anterior, se ha realizado un detallado estudio recolectando información
necesaria tales como las empresas participantes en el mercado, las características de éstas,
el desarrollo de las características de Social Business requeridas por los clientes y los
servicios actualmente ofrecidos por los actuales proveedores. Todo esto es considerado para
tomar decisiones en cuanto a estrategias de entrada al mercado, estrategias de políticas de
precio, estrategias comunicacionales con el fin de lograr una exitosa introducción en el
mercado.
Este plan de marketing está enfocado a la Región Metropolitana de Santiago, el cual es
un mercado grande debido a la concentración de empresas con sede en la región y a la vez
inmaduro en cuanto al tipo de servicio que Social Business provee, ya que por un lado los
servicios entregados a las empresas hoy en día por los participantes del mercado son
análisis cuantitativos y además la situación Politico / Económica del país hace que las
empresas requieran alternativas completas pero a la vez más económicas que los estudios
de mercado tradicionales.
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Strejčková, Lucie. "Business Intelligence." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124609.
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The diploma project deals with the issue of Business Intelligence, it focuses on tools used for data analysis and presentation. The project is divided into two parts -- the theoretical and practical one. The theoretical one applies to the characterization of the principle, the description of the architecture components and presentation techniques. The aim of this project is to suggest new suitable analytical tools and graphic interface of BI system for small and medium-sized businesses. Using selected tools is illustrated on a specific example.
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Neterda, Karel. "Business Plan." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-193791.
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The objective of the diploma thesis is aimed at business plan for real estate agency. Theoretical part of the thesis focuses on basic definitions regarding new company establishment. As follows: business laws, legal form of companies, business grants and structure of the business plan. Practical part describes a business plan for real estate agency and evaluate the business environment and current competition through these methods: Porter Five Force Model, SWOT -- and PEST analyses. Further, these partial components of the business plan are scrutinized - an array of services for customers, human resources, marketing and financial planning. Evaluation of project feasibility is based on analysis results.
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Villegas, Manuela. "Business Hacking." Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/657608.
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El business hacking como marco en la transformación empresarial tangible, medible y sontenible.
La digitalización y las altas expectativas de los consumidores están cambiando radicalmente la forma en que interactuamos, y las organizaciones que saben cómo gestionarlo tendrán éxito. El marco de business hacking tiene como objetivo hacer que la transformación sea tangible y medible, haciendo que el cambio sea sostenible y encontrando nuevas formas de optimizar la cultura y el impacto empresarial.
pasando por todo un modelo accionable de adquisiciòn y retenciòn basado en medios digitales