Relevant bibliographies by topics / The Coca-Cola Company / Journal articles
To see the other types of publications on this topic, follow the link: The Coca-Cola Company.

Journal articles on the topic 'The Coca-Cola Company'

Author: Grafiati
Published: 4 June 2021
Last updated: 27 January 2023

Create a spot-on reference in APA, MLA, Chicago, Harvard, and other styles

Select a source type:

Consult the top 50 journal articles for your research on the topic 'The Coca-Cola Company.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse journal articles on a wide variety of disciplines and organise your bibliography correctly.

1

Duan, Jiabao. "Analysis of Coca-cola's Characteristics and Financial Indicators." BCP Business & Management 34 (December 14, 2022): 946–54. http://dx.doi.org/10.54691/bcpbm.v34i.3115.

Full text
Abstract:
Coca-Cola is by far the world's largest beverage company, with a market share of 48 percent worldwide. Coca-Cola was founded in 1886. From a drink sold only in drugstores to a famous cola in more than 200 cities, the company has made a lot of changes. Coca-Cola has become a benchmark in the global beverage industry, and some of its decisions or strategic changes may affect the global economy. Therefore, understanding the basic information and financial situation of Coca-Cola Company is a required item for many companies and individuals. Through SWOT analysis and calculation of some financial ratios (comparing Coca-Cola and Pepsi), this paper conducts a analysis and provides suggestions on the strengths, weaknesses, external opportunities, external threats and financial conditions of Coca-Cola. According to the analysis, Coca-Cola should do more research and development to make its products more novel, and it should reduce the production cost appropriately and strive for greater profit space. Secondly, Coca-Cola needs to sell a large number of inventory goods as soon as possible, replan the inventory number of products, and strengthen the operation of funds. The final recommendation is that Coca-Cola is a good company for people to invest in.
APA, Harvard, Vancouver, ISO, and other styles
2

Bai, Xiangyu, Sihan Lin, and Qingkun Liu. "Coca-Cola: P/E combined with DCF model pricing valuation during pandemic." BCP Business & Management 30 (October 24, 2022): 640–50. http://dx.doi.org/10.54691/bcpbm.v30i.2511.

Full text
Abstract:
Coca-Cola is a multinational company, it is well known multinational company, mainly focus on the beverage industry. This paper uses the P/E, DCF method to calculate the valuation of Coca Cola. This study found that the overall sales trend of Coca Cola is not completely negative under the influence of covid-19, because Coca Cola's diversified products can bring positive emotions to consumers to counter the negative impact of covid-19 on people's emotions at that time. At the same time, their sugar - free products also meet some people's pursuit of healthy diet. Moreover, Coca Cola's share in the non-alcoholic beverage market is still large. It implies the investment opportunity of Coca-Cola.
APA, Harvard, Vancouver, ISO, and other styles
3

Jia, Ziyao, and Hanyue Ma. "Case Analysis of Coca-Cola’s Sustainability." BCP Business & Management 31 (November 5, 2022): 62–68. http://dx.doi.org/10.54691/bcpbm.v31i.2537.

Full text
Abstract:
This paper analyzes Coca-Cola’s sustainability status and efforts based on three models: the Triple Bottom Line, the Phrase Model and Carroll’s Pyramid. Sustainability is a globally common concern, and Coca-Cola is actively involved by integrating sustainability into its corporate strategy. This paper lists and analyzes various ways Coca-Cola has contributed to sustainability, both inside and outside the company. These examples are related to employees, economic, environmental, legal, ethical, and philanthropic aspects. Based on a comprehensive sustainability analysis of Coca-Cola using the three models, the paper concludes that Coca-Cola primarily meets the requirements of the Triple Bottom Line and Carroll’s CSR Pyramid model for corporate sustainability. The company is currently in the second wave of the Phrase Model and is gradually working towards the third wave.
APA, Harvard, Vancouver, ISO, and other styles
4

Dewar, D., D. Lubans, R. Plotnikoff, P. Morgan, A. Okely, and S. Cositgan. "The Coca-Cola Company Sponsored Session." Journal of Science and Medicine in Sport 15 (December 2012): S2—S3. http://dx.doi.org/10.1016/j.jsams.2012.11.008.

Full text
APA, Harvard, Vancouver, ISO, and other styles
5

Blair, S., G. Hand, J. Hebert, and E. Archer. "The Coca-Cola Company Sponsored Session." Journal of Science and Medicine in Sport 15 (December 2012): S95. http://dx.doi.org/10.1016/j.jsams.2012.11.230.

Full text
APA, Harvard, Vancouver, ISO, and other styles
6

Serôdio, Paulo M., Martin McKee, and David Stuckler. "Coca-Cola – a model of transparency in research partnerships? A network analysis of Coca-Cola’s research funding (2008–2016)." Public Health Nutrition 21, no. 9 (March 21, 2018): 1594–607. http://dx.doi.org/10.1017/s136898001700307x.

Full text
Abstract:
AbstractObjectiveTo (i) evaluate the extent to which Coca-Cola’s ‘Transparency Lists’ of 218 researchers that it funds are comprehensive; (ii) map all scientific research acknowledging funding from Coca-Cola; (iii) identify those institutions, authors and research topics funded by Coca-Cola; and (iv) use Coca-Cola’s disclosure to gauge whether its funded researchers acknowledge the source of funding.DesignUsing Web of Science Core Collection database, we retrieved all studies declaring receipt of direct funding from the Coca-Cola brand, published between 2008 and 2016. Using conservative eligibility criteria, we iteratively removed studies and recreated Coca-Cola’s transparency lists using our data. We used network analysis and structural topic modelling to assess the structure, organization and thematic focus of Coca-Cola’s research enterprise, and string matching to evaluate the completeness of Coca-Cola’s transparency lists.ResultsThree hundred and eighty-nine articles, published in 169 different journals, and authored by 907 researchers, cite funding from The Coca-Cola Company. Of these, Coca-Cola acknowledges funding forty-two authors (<5 %). We observed that the funded research focuses mostly on nutrition and emphasizes the importance of physical activity and the concept of ‘energy balance’.ConclusionsThe Coca-Cola Company appears to have failed to declare a comprehensive list of its research activities. Further, several funded authors appear to have failed to declare receipt of funding. Most of Coca-Cola’s research support is directed towards physical activity and disregards the role of diet in obesity. Despite initiatives for greater transparency of research funding, the full scale of Coca-Cola’s involvement is still not known.
APA, Harvard, Vancouver, ISO, and other styles
7

Rai, Neel, and Shivani Agarwal. "Technical Report." International Journal of Risk and Contingency Management 8, no. 1 (January 2019): 74–78. http://dx.doi.org/10.4018/ijrcm.2019010105.

Full text
Abstract:
In the education field, knowledge of the corporate world is very important. Authors have visited the Coca Cola Happiness Factory, Moon Beverages Pvt. Ltd., Greater Noida, and India's Only Happiness Factory Museum. The visit began with the introduction of the Coca-Cola Happiness Factory given by Mr. Saurabh Singh (Marketing Manager). The visit was to avail the practical knowledge about the Coca-Cola happiness factory and learned about the company and how the beverages are manufactured. Also highlighted is the beverage testing criteria. The author has seen the entire operational process of the Coca Cola product range (Like Limca, Mazaa, Kinley Water, Minute Maid, Coca Cola, Thumsup, Fanta, etc.) in bottles and cans of different sizes.
APA, Harvard, Vancouver, ISO, and other styles
8

GOOTENBERG, PAUL. "Secret Ingredients: The Politics of Coca in US–Peruvian Relations, 1915–65." Journal of Latin American Studies 36, no. 2 (May 2004): 233–65. http://dx.doi.org/10.1017/s0022216x04007424.

Full text
Abstract:
This article explores the hidden politics around so-called ‘Merchandise No. 5’, a secret formula extract of Peruvian coca-leaf used in the American beverage Coca-Cola since the early twentieth century. It analyses the peculiar early political economy of US cocaine control which by the 1920s lent the Coca-Cola Company (and its associate, Maywood Chemical Co. of New Jersey) special roles in drug diplomacy with Peru. It then follows the paradoxical transnational politics of this coca flow during the era of emerging world restrictions on cocaine and coca (1915–65). Coca-Cola was deeply engaged in drug politics with Peru.
APA, Harvard, Vancouver, ISO, and other styles
9

Ciafone, Amanda. "Selling Local Modernization through the Global Corporation: Coca-Cola Bottling in Colombia, 1927-1944." Historia y sociedad, no. 34 (January 1, 2018): 41–75. http://dx.doi.org/10.15446/hys.n34.65507.

Full text
Abstract:
The Coca-Cola Company ofreció a distintas embotelladoras alrededor del mundo sus concentrados de bebidas gaseosas y sus marcas registradas, para que estas produjeran y vendieran sus bebidas en zonas específicas. Colombia fue incluida en esta iniciativa a partir de 1927. Este sistema de franquicia permitió la expansión internacional de la compañía sin que esta tuviera un gran crecimiento corporativo y sin que debiera recurrir al empleo local directo, externalizando tanto la responsabilidad como el riesgo financiero. Al mismo tiempo, este sistema ayudó a la empresa a insertar la producción de Coca-Cola en las economías locales, reclutando elites y trabajadores nacionales en su industria y negociando sus formas de representación en los contextos locales. De esta manera, al establecer su negocio en Colombia The Coca-Cola Company se benefició tanto del poder económico y político de Estados Unidos como de las elites colombianas. Tras analizar materiales producidos entre 1920 y 1940, como publicidad impresa, documentos de los ejecutivos de The Coca-Cola Company y publicaciones de la multinacional estadounidense y de su franquicia colombiana, este artículo sostiene que The Coca-Cola Company construyó su industria, sus productos y sus marcas apelando tanto a lo global como a lo local. Para lograr este objetivo la empresa utilizó elementos nacionales, pero también su popularidad internacional como estrategia para seducir a ambiciosos comerciantes y a los sedientos consumidores colombianos.
APA, Harvard, Vancouver, ISO, and other styles
10

Luo, Tianqi. "Strategic Analysis of Coca-Cola Company based on Harvard Framework." BCP Business & Management 17 (February 23, 2022): 16–21. http://dx.doi.org/10.54691/bcpbm.v17i.342.

Full text
Abstract:
Coca-Cola is the world's largest beverage company, with a global market share of 48%. It has 160 beverage brands in 200 countries, including soft drinks, sports drinks, dairy drinks, fruit juices, tea and coffee. It is also the world's largest distributor of fruit drinks. Based on the Harvard framework, this paper analyzes the financial situation and marketing strategy of Coca Cola company and puts forward some development Suggestions.
APA, Harvard, Vancouver, ISO, and other styles
11

Yuniarti, Rozmita Dewi, and Ridwan Subhi Aprianti. "PENGARUH IN STORE DISPLAY TERHADAP KEPUTUSAN PEMBELIAN MINUMAN BERKARBONASI COCA-COLA (Survei pada Konsumen di Carrefour Paris Van Java Sukajadi Bandung)." Strategic : Jurnal Pendidikan Manajemen Bisnis 9, no. 1 (February 13, 2009): 68. http://dx.doi.org/10.17509/strategic.v9i1.1059.

Full text
Abstract:
Industri minuman berkarbonasi yang saat ini masih dikuasai oleh Coca-Cola Company dengan perolehan pangsa pasar paling tinggi dibanding dengan pesaingnya pepsi cola maupun Multi Bintang Indonesia yang meluncurkan produk Green Sands. Akan tetapi meskipun pangsa pasar minuman berkarbonasi dikuasai Coca-Cola Company saat ini terjadi persaingan antar sesama produk Coca-Cola bahkan pada tahun 2006 Brand Share minuman berkarbonasi dikuasai oleh merek Fanta 33,7%, merek Coca-Cola sebesar 28,5%, merek Sprite sebesar 30,9%, Pepsi Cola sebesar 0,9%. Salah satu keberhasilan Fanta dalam menggeser Coca-Cola adalah strategi yang diterapkan Fanta yaitu diferensiasi dan target sasarannya adalah anak remaja, diferensiasi Fanta adalah dari rasa. Untuk itu Coca-cola sebagai merek minuman berkarbonasi paling tua terus melakukan strategi in store display yang belum di masuki pesaing sejenis. Tujuan penelitian ini ialah untuk mengetahui gambaran in store display dan keputusan pembelian Coca-Cola di Carrefour Paris Van Java, serta Menjelaskan seberapa besar pengaruh in store display terhadap keputusan pembelian Coca-Cola di Carrefour Paris Van Java.Berdasarkan variabel yang diteliti maka jenis penelitian ini adalah penelitian deskriptif dan verifikatif. Jangka waktu penelitian bersifat cross sectional method. Populasi penelitian ini berjumlah 1.291 orang konsumen Coca-Cola di Carrefour Paris Van Java Jl Sukajadi Bandung, yang merupakan rata-rata konsumen perbulan. Berdasarkan teknik penarikan sampel secara systematic random sampling dan dengan menggunakan rumus Slovin diperoleh sampel sebesar 93 sampel, namun untuk meningkatkan keakuratan maka jumlah sampel yang diteliti ditambah sehingga berjumlah 100 sampel. Data yang digunakan adalah data primer dan sekunder dengan teknik pengumpulan data melalui wawancara, observasi, penyebaran kuesioner dan studi literatur. Analisis data dan uji hipotesis menggunakan analisis jalur (path analysis) dengan bantuan software komputer SPSS 15, teknik analisis jalur ini digunakan untuk mengetahui pengaruh langsung maupun tidak langsung dari setiap variabel bebas terhadap variabel terikat.Hasil penelitian menunjukkan bahwa pelaksanaan in store display secara umum sudah baik dengan indikator branding dalam kemudahan mengenali merek Coca-Cola pada rak pajangan (display) merupakan dimensi yang paling tinggi mendapatkan skor, sedangkan perolehan hasil skor paling rendah diperoleh indikator modularity ditinjau dari segi kesesuaian rak pajangan dengan merek Coca-Cola yang baru. Keputusan pembelian yang terdiri dari pemilihan produk, pemilihan merek, pemilihan saluran pembelian, waktu pembelian, dan jumlah pembelia secara umum sudah baik dengan indikator kepercayaan terhadap merek memperoleh skor yang paling tinggi, sedangkan pemilihan berdasarkan waktu pembelian ditinjau dari ketidakteraturan pembelian mendapatkan skor yang paling rendah. In store display berpengaruh secara positif terhadap keputusan pembelian, sehingga setiap kegiatan promosi yang dibentuk dengan perencanaan yang baik dalam pelaksanaan in store display akan mempengaruhi keputusan pembelian.
APA, Harvard, Vancouver, ISO, and other styles
12

Rey-López, Juan Pablo, and Carlos A. Gonzalez. "Research partnerships between Coca-Cola and health organizations in Spain." European Journal of Public Health 29, no. 5 (August 29, 2018): 810–15. http://dx.doi.org/10.1093/eurpub/cky175.

Full text
Abstract:
AbstractBackgroundThe reduction of soda intake in the population remains an important goal to improve population health. Concerns exist about how industry-sponsored studies in nutrition tend to favour the interest of the sponsor. We describe the scope of partnerships between Coca-Cola and health organizations in Spain, examining marketing strategies contained in scientific papers funded by Coca-Cola.MethodsFunding for health organizations in Spain during 2010–2016 was retrieved of the Coca-Cola transparency list. We systematically searched research projects and publications (by PubMed) of all the recipient organizations. In addition, we characterize the research agenda and the level of alignment of sponsored authors with marketing strategies used by Coca-Cola.ResultsA total of 74 health organizations received funding from Coca-Cola between 2010 and 2016. Nutritional and cardiology organizations received the highest financial support. A total of 20 articles derived of two research projects were identified. Most publications (14 out of 20) were aligned with marketing strategies used by Coca-Cola (e.g. focusing on physical inactivity as the main cause of obesity). Authors identified did not disclose having previous conflicts of interest.ConclusionIn Spain, numerous health organizations receive financial support from Coca-Cola. We provide evidence that research funded by this beverage company is serving its commercial objectives that, in many cases, are at odds with efforts to improve population health. Problems with transparency among authors and the recipient organizations imply that we are offering very conservative estimates about the impact of this company on public health.
APA, Harvard, Vancouver, ISO, and other styles
13

Zheng, Hao. "Analysis of Coca-Cola's marketing strategies in China." BCP Business & Management 31 (November 5, 2022): 272–76. http://dx.doi.org/10.54691/bcpbm.v31i.2592.

Full text
Abstract:
On May 8, 1886, Dr. John Pemberton combined carbonated water with soda water to create a black syrup. This drink became known as Coca-Cola, and it later became a well-known beverage company. In a relatively short period of time, the Coca-Cola brand has grown rapidly as the leading beverage maker. The marketing strategy employed by Coca-Cola is therefore examined in this paper in terms of the type of advertising used and the psychological effect it has on consumers. Finally, the study identifies the benefits and drawbacks of Coca-Cola's use of this marketing strategy as well as the opportunities for improvement.
APA, Harvard, Vancouver, ISO, and other styles
14

Sundar, Dr B. Syam. "Unleashing the Entrepreneurial Potential of Women:initiative of Coca Cola Company." Global Journal For Research Analysis 3, no. 8 (June 15, 2012): 1–3. http://dx.doi.org/10.15373/22778160/august2014/175.

Full text
APA, Harvard, Vancouver, ISO, and other styles
15

Nsomba, Grace. "The Coca-Cola Company/Coca-Cola Beverages Africa Merger: Lessons for Robust Regional Competition Enforcement." Antitrust Bulletin 66, no. 4 (September 29, 2021): 544–55. http://dx.doi.org/10.1177/0003603x211045436.

Full text
Abstract:
This article uses the Coca-Cola Company/Coca-Cola Beverages Africa merger to illustrate the important role that competition policy should continue to play in the regional and continental integration agenda. The case provides an illustrative example that the structure and reach of firms play a pivotal role in the dynamics of value chains, as well as on the extent to which market power can potentially be exerted within and across countries. Competitive rivalry is necessary for innovation and lower prices, but the playing field needs to be leveled in order for entrants and smaller rivals to make and realize investments, build capabilities, and participate effectively. Competition reforms that take a bottom-up approach and account for the varying levels of development of countries play an integral role in opening up markets for entrants and small rivals, which in turn allow for the objectives of the African Continental Free Trade Area to be realized.
APA, Harvard, Vancouver, ISO, and other styles
16

Tkocz, Maria, and Jakub Żydzik. "Rola światowego koncernu w przemianach przestrzeni przemysłowej Polski w okresie transformacji na przykładzie The Coca-Cola Company." Studies of the Industrial Geography Commission of the Polish Geographical Society 16 (January 1, 2010): 169–75. http://dx.doi.org/10.24917/20801653.16.13.

Full text
Abstract:
The Coca-Cola Company, a producer of soft drinks, the largest in the world and also in Poland, started its production in Poland in 1992. The first factory was based in Radzymin near Warsaw and in the beginning it employed 200 workers. It was the first direct investment of the Company, which initiated subsequent investments connected with setting up new factories and gradual development of distribution network. At present, in the Polish market the Coca-Cola Company employs over 3500 workers and owns three modern factories located in Staniątki near Niepołomice, Łódź and Radzymin, and also a bottling plant in Tylicz. Moreover, its distribution and sale network is recognized as one of the most advanced in the Polish market. About 980 market and sale specialists are employed in 35 local sale centres, situated in the largest towns of the subregions. As a result of its investments and financial expenditures during the last two decades, the Coca-Cola Company has significantly influenced the employment structure, and simultaneously, it has become a significant element of food industry in Poland. A key strategy and the primary aim of the Company is creation of an international team which would let the largest world-wide brand become a global brand. Taking into account this assumption and the performance of the Coca-Cola Company in the Polish market, it may be assumed that the aim of the Company is accomplished and its further development may result in further changes in the economic space of Poland.
APA, Harvard, Vancouver, ISO, and other styles
17

Susilo, Donny. "Revealing How Coca Cola Successfully Broke into Indonesia Market with a Coke." Business Innovation and Entrepreneurship Journal 3, no. 02 (May 31, 2021): 118–26. http://dx.doi.org/10.35899/biej.v3i02.211.

Full text
Abstract:
Indonesia has been attractive investment destination to many multinational companies since a long time ago, due to its big population, plenty natural resources and cheap labors, including to Coca Cola. This study aims to analyze international market entry and business strategy of Coca Cola when entering Indonesia market. Moreover, this study also aims to identify internal and external factor that affects Coca Cola business in Indonesia by SWOT analysis, resulting in growth strategy recommendation. The result reveals out that Coca Cola came to Indonesia by foreign direct investment at first time, but then decided to expand their distribution all over Indonesia. Therefore, they opened opportunity for franchise. By keeping their secret formula, they can provide differentiation that makes them remains competitive. The strategy adopted by Coca Cola Amatil Indonesia to conquer Indonesia market is transnational strategy, which has characteristics of high in local responsiveness and also high in global integration. Meanwhile, the SWOT analysis suggests that Coca Cola should put priority on market penetration first instead of market development for the time being. Company should focus on sales and distribution in specific market first then explore more market for their product. There are still many possible markets to exploit in Indonesia as well as abroad.
APA, Harvard, Vancouver, ISO, and other styles
18

YAO, LIANG. "Nationalism on Their Own Terms: The National Products Movement and the Coca-Cola protest in Shanghai, 1945–1949." Modern Asian Studies 51, no. 5 (August 29, 2017): 1439–68. http://dx.doi.org/10.1017/s0026749x16000433.

Full text
Abstract:
AbstractThis article re-examines the meanings of Chinese nationalism and its relationship to vibrant and recurring National Products movements in modern China through the case of the Shanghai Coca-Cola protest of 1947–1948. In a campaign to revitalize national industry, the Chinese business community of Shanghai targeted Coca-Cola as a foreign luxury, and asked the Nationalist government to prohibit the importation of raw materials for Coca-Cola. However, archival materials show that not only was the Coca-Cola bottler in Shanghai—Watson's Mineral Water Company—a Chinese company but they had made large contributions during previous National Products movements. Using imported raw materials was also a very common practice in the Chinese soft drinks industry in the first half of the twentieth century. By revealing inconsistencies between the Chinese business community's statement of protest and the actual character of Coca-Cola's Shanghai bottler, this article argues that in this case Chinese nationalism became a pretext and tool for business competition. This research suggests that Chinese nationalism as an analytical lens remains complicated and its role and meaning in history must not be over-generalized. Rather than the existence of a unified and singular nationalism, Chinese nationalisms have been socially constructed over time, with multiple faces, interpretations, and functions for different interest groups.
APA, Harvard, Vancouver, ISO, and other styles
19

Ikebujo, Precious Uchechi, Dorcas Omanyo Oluwade, and Hauwa Lamino Abubakar. "Corporate Entrepreneurship and Employee Performance: The Coca-Cola Nigeria Experience." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 20 (September 8, 2022): 40–51. http://dx.doi.org/10.37394/23207.2023.20.5.

Full text
Abstract:
The study examined corporate entrepreneurship and employee performance in West Africa: The Coca Cola Company experience. The specific objectives of the study were to evaluate the effect of proactiveness, risk tolerance, and corporate venturing on employee satisfaction in Coca Cola Company. The research design for the study was a survey using the quantitative approach. The total population under investigation was 5,364. The sample size was 372; determined by using Yamane (1964) model. Tables were used to present data in the study. Descriptive statistics tools utilized in the study were mean and standard deviation while a structural equation model (SEM) with MLE regression model was employed to test plausibility of the hypotheses using AMOS statistical Package version 24. The study concluded that proactiveness, risk tolerance, and corporate venturing as elements of corporate entrepreneurship in the Company have the propensity of boosting employee performance. The study recommended that the management of Coca Cola Company should adopt and work more to improve on the dimension of proactiveness, risk tolerance, and corporate venturing with a view to boosting employee performance.
APA, Harvard, Vancouver, ISO, and other styles
20

Aggarwal, Praveen, Kjell Knudsen, and Ahmed Maamoun. "Brands As Ideological Symbols: The Cola Wars." Journal of Business Case Studies (JBCS) 5, no. 2 (June 24, 2011): 27. http://dx.doi.org/10.19030/jbcs.v5i2.4698.

Full text
Abstract:
The Coca-Cola Company is the undisputed global leader in the cola industry. Despite its size and marketing savvy, the company has faced a barrage of competition from new companies in the Middle East and some parts of Europe. These companies have tried to create a niche for themselves by tapping into the anti-U.S. sentiment that prevails among a section of population in these markets. We review three such competitors, Zam Zam Cola, Mecca Cola, and Qibla Cola and their strategies for challenging the global giant.
APA, Harvard, Vancouver, ISO, and other styles
21

Serodio, Paulo, Gary Ruskin, Martin McKee, and David Stuckler. "Evaluating Coca-Cola’s attempts to influence public health ‘in their own words’: analysis of Coca-Cola emails with public health academics leading the Global Energy Balance Network." Public Health Nutrition 23, no. 14 (August 3, 2020): 2647–53. http://dx.doi.org/10.1017/s1368980020002098.

Full text
Abstract:
AbstractObjective:We evaluate the extent to which Coca-Cola tried to influence research in the Global Energy Balance Network, as revealed by correspondence between the company and leading public health academics obtained through Freedom-of-Information (FOI) requests.Design:US state FOI requests were made in the years 2015–2016 by US Right to Know, a non-profit consumer and public health group, obtaining 18 030 pages of emails covering correspondence between The Coca-Cola Company and public health academics at West Virginia University and University of Colorado, leading institutions of the Global Energy Balance Network. We performed a narrative, thematic content analysis of 18 036 pages of Coca-Cola Company’s emails, coded between May and December 2016, against a taxonomy of political influence strategies.Results:Emails identified two main strategies, regarding information and messaging and constituency building, associated with a series of practices and mechanisms that could influence public health nutrition. Despite publications claiming independence, we found evidence that Coca-Cola made significant efforts to divert attention from its role as a funding source through diversifying funding partners and, in some cases, withholding information on the funding involved. We also found documentation that Coca-Cola supported a network of academics, as an ‘email family’ that promoted messages associated with its public relations strategy, and sought to support those academics in advancing their careers and building their affiliated public health and medical institutions.Conclusions:Coca-Cola sought to obscure its relationship with researchers, minimise the public perception of its role and use these researchers to promote industry-friendly messaging. More robust approaches for managing conflicts of interest are needed to address diffuse and obscured patterns of industry influence.
APA, Harvard, Vancouver, ISO, and other styles
22

SØRENSEN, NILS ARNE, and KLAUS PETERSEN. "Corporate Capitalism or Coca-Colonisation? Economic Interests, Cultural Concerns, Tax Policies and Coca-Cola in Denmark from 1945 to the Early 1960s." Contemporary European History 21, no. 4 (September 20, 2012): 597–617. http://dx.doi.org/10.1017/s0960777312000392.

Full text
Abstract:
AbstractThe history of Coca-Cola in Denmark in the early post-war years offers a fascinating case for studying the close links between Cold War politics, business interest and cultures of consumption. In the early 1950s, the well-organised Danish beverage industry lobbied effectively to protect their home market against the American soft-drink giant. The result was a special cola tax that made production of cola drinks unprofitable in Denmark. This tax came under growing pressure in the late 1950s and was eventually abandoned in 1959. Resistance to ‘America's advance’ continued after 1959 as the Coca-Cola Company came to face strong competition from the local Jolly Cola brand, produced by exactly the same business interests that had lobbied for the cola tax six years earlier.
APA, Harvard, Vancouver, ISO, and other styles
23

Francis Otieno, Raphael. "Emotional Persuasive Techniques in Advertisements on the Coca-Cola Soft Drink Brand of the Coca-Cola Beverage Company." English Language Teaching and Linguistics Studies 3, no. 3 (October 23, 2021): p62. http://dx.doi.org/10.22158/eltls.v3n3p62.

Full text
Abstract:
Advertising is a structured tool of marketing that is persuasive in nature. The persuasive nature of the language used in advertising is meant to boost patronage of a product, service or even an idea. Consumers’ emotions have a significant influence on purchase and consumption decisions for a wide variety of products including food products. This paper looks at the emotional persuasive techniques used in advertisements of the Coca-Cola soft drink brand of the Coca-Cola Beverage Company. Summative Content Analysis methods of data collection, interpretation and analysis have been used in this study. A sample of five (5) advertisements of the Coca-Cola soft drink brand were obtained from You Tube and analysed for their emotional content. The findings reveal that both lexico-grammatical devices and rhetorical devices are used as emotional appeal techniques in the advertisements. It is the advertising appeal that triggers emotion and grabs the consumers’ attention.
APA, Harvard, Vancouver, ISO, and other styles
24

Harper, Lynne A., Julie Bettinger, Roberta Dismukes, and Phyllis E. Kozarsky. "Evaluation of The Coca-Cola Company Travel Health Kit." Journal of Travel Medicine 9, no. 5 (March 8, 2006): 244–46. http://dx.doi.org/10.2310/7060.2002.24156.

Full text
APA, Harvard, Vancouver, ISO, and other styles
25

Elmore, Bartow J. "Citizen Coke: An Environmental and Political History of the Coca-Cola Company." Enterprise & Society 14, no. 4 (December 2013): 717–31. http://dx.doi.org/10.1093/es/kht085.

Full text
Abstract:
Blending business and environmental history, Citizen Coke seeks to answer a simple question: how did the Coca-Cola Company acquire the natural resources it needed to become one of the most ubiquitous branded items of commercial trade in the twentieth century? The dissertation shows how Coke satiated its ecological appetite by depending on state institutions and private sector partners that built infrastructure Coke required to extract, at low cost, raw materials for its beverage products. Not just a story of one soda company, Citizen Coke chronicles the making of Coca-Cola capitalism, a new strategy for accumulating profits first introduced in the Gilded Age that involved scavenging natural capital abundance generated by vertically integrated industrial empires, agribusinesses, and government-run utilities.
APA, Harvard, Vancouver, ISO, and other styles
26

Tauraitė, Viktorija. "International Companies Withdrawal from Lithuania: Problematics and Alternative Solutions." Mokslas - Lietuvos ateitis 9, no. 2 (June 2, 2017): 230–42. http://dx.doi.org/10.3846/mla.2017.1016.

Full text
Abstract:
The main attention in this article is focused on the problematic of international companies’ withdrawal from Lithuania and presentation of alternative solutions of this problem. The macro(Sweden, Austria, Latvia, Lithuania, Estonia, Poland) level analysis and micro (“Coca-Cola”, “Nordea” and DNB, “Orkla”) level analysis showed that competitiveness, business conditions, employment relations, institutional environment and innovation should be improved and the corruption should be reduced in Lithuania. It is advisable that current Lithuanian Labour Code should be revised in order to increase the efficiency of labour relations. It is found out that the significance of “Coca-Cola”company is the highest in the context of the withdrawing companies from Lithuania. It is assumed that the most rational solution for each company is to move from Lithuania to another country.
APA, Harvard, Vancouver, ISO, and other styles
27

Kartika, Yossy. "Sistem Rantai Pasok Industri Minuman Softdrink." Jurnal Optimasi Sistem Industri 10, no. 1 (April 30, 2011): 121. http://dx.doi.org/10.25077/josi.v10.n1.p121-126.2011.

Full text
Abstract:
This paper discussed the supply chain management solutions at PT Coca Cola Bottling Indonesia withan evaluation of supply chain management of Coca Cola, where supply chain management is aconcept or mechanism to increase the total productivity of companies in the supply chain throughoptimization of the time, location and quantity of flow materials from raw materials into semi-finishedproducts and finished products. Supply Chain Management is not only about the relationship with thesupplier but also the link between the company and consumers. By knowing the value of theperformance of supply chainnya the company can improve the effectiveness and productivity of theorganization to achieve organizational goals is to win the competition, and increase corporate profits.In such measurements should be made an integrated framework and must comply with theconditions of the studied companies.
APA, Harvard, Vancouver, ISO, and other styles
28

Barlow, Pepita, Paulo Serôdio, Gary Ruskin, Martin McKee, and David Stuckler. "Science organisations and Coca-Cola’s ‘war’ with the public health community: insights from an internal industry document." Journal of Epidemiology and Community Health 72, no. 9 (March 14, 2018): 761–63. http://dx.doi.org/10.1136/jech-2017-210375.

Full text
Abstract:
Critics have long accused food and beverage companies of trying to exonerate their products from blame for obesity by funding organisations that highlight alternative causes. Yet, conclusions about the intentions of food and beverage companies in funding scientific organisations have been prevented by limited access to industry’s internal documents. Here we allow the words of Coca-Cola employees to speak about how the corporation intended to advance its interests by funding the Global Energy Balance Network (GEBN). The documents reveal that Coca-Cola funded and supported the GEBN because it would serve as a ‘weapon’ to ‘change the conversation’ about obesity amidst a ‘growing war between the public health community and private industry’. Despite its close links to the Coca-Cola company, the GEBN was to be portrayed as an ‘honest broker’ in this ‘war’. The GEBN’s message was to be promoted via an extensive advocacy campaign linking researchers, policy-makers, health professionals, journalists and the general public. Ultimately, these activities were intended to advance Coca-Cola’s corporate interests: as they note, their purpose was to ‘promote practices that are effective in terms of both policy and profit’. Coca-Cola’s proposal for establishing the GEBN corroborates concerns about food and beverage corporations’ involvement in scientific organisations and their similarities with Big Tobacco.
APA, Harvard, Vancouver, ISO, and other styles
29

Beltrami, Riccardo, Marco Colombo, Gianpaolo Bitonti, Marco Chiesa, Claudio Poggio, and Giampiero Pietrocola. "Restorative Materials Exposed to Acid Challenge: Influence of Temperature on In Vitro Weight Loss." Biomimetics 7, no. 1 (February 26, 2022): 30. http://dx.doi.org/10.3390/biomimetics7010030.

Full text
Abstract:
Consumption of acidic beverages and foods could provoke erosive damage, both for teeth and for restorative materials. Temperatures of consumption could influence the erosive effects of these products. The aim of this in vitro study is to assess the influence of an acidic challenge on the weight loss of different restorative materials. Resin composites and glass-ionomer cements (GIC) were tested. The medium of storage was Coca-Cola (Coca-Cola, Coca-Cola Company, Milano, Italy) at two different temperatures, 4 and 37 °C, respectively for Group A and Group B. For each group, nine specimens were prepared for each material tested. After 7 days, weight was assessed for each sample, and the percentage weight loss was calculated. For all the resin composites (Groups 1–13), no significant weight losses were noticed. (<1%). Conversely, GICs (Groups 14 and 15) showed significant weight loss during the acidic challenge, which was reduced in the case of these materials that included a protective layer applied above. Significant differences were registered with intra-group analysis; weight loss for specimens immersed in Coca Cola at 37 °C was significantly higher for almost all materials tested when compared to specimens exposed to a cooler medium. In conclusion, all the resin composites showed reliable behaviour when exposed to acidic erosion, whereas glass-ionomer cements generally tended to solubilize.
APA, Harvard, Vancouver, ISO, and other styles
30

Rahayu, Rahayu. "EVALUASI BIAYA AGGREGATE PLANNING PADA PERUSAHAAN MJNUMAN RINGAN P.T.COCA COLA TIRTALINA BOTLING COMPANY UNIT JAWA TIMUR." EKUITAS (Jurnal Ekonomi dan Keuangan) 7, no. 2 (December 20, 2016): 168. http://dx.doi.org/10.24034/j25485024.y2003.v7.i2.1978.

Full text
Abstract:
In order to efficient costs related with enormous production quantity, in less than a year a company should balance its resources compare to the plan so that the cost could be minimized. This research is about aggregate planning cost of a soft drink company, P.T. COCA-COLA TIRTALINA BOTTLING COMPANY East Java Unit. Cost elements of the company including: product storage cost, raw material storage cost, and direct workers cost. A specific and thorough account of available input usage is needed in order to balance production level with the company's resources, and this accounting process required an analysis model that could the amount of minimum cost in a plann ing process.The research 'purpose is to evaluate efficiency lebel of aggregate planning cost at a soft drink company, PT COCA COLA TIRTALINA BOTTLING COMPANY East Java Unit. The evaluated aggregate planning data are those three-moonth plans from the third three-moonth period of 1996 until the second three-moonth period of 1999. Based on high demands and aggregate planning cost realization the company had spent, if the accounting output using linear programming analysis model is less (<) than the aggregate planning cost realization the company had spen, it could be said that PT. COCA TIRTALINA BOTTLING COMPAN'Y East Java Unit aggregate planning cost is notyet optimal (efficient).Research, results show that accounting using linear programming analysis model has less accounts compared to company's aggregate planning cost is not yet optimal (efficient). While the cause of aggregate planning cost inejfciency at a soft drink company, PT. COCA COLA TIRTALINA BOTTLING COMPANY East Java unit, are:- Jn product storage cost, this cost element is efficient enough because it is related to the company's policy to anticipate expired products in the market possibility and to maintain product's quality.- Jn raw material storage cost, it could be said that the aggregate planning cost inefficiency main cause is this cost element because of high storage cost of cocentrate material and soda-brix. This high cost is related to the company's concentrate raw material supply by using dropping system- In direct works cost, the inefficiency cause is idle capacity happenings, especially on machine operators, they work ejfective(v only for 30 minutes in an hour working time. In this section a lot of time is wasted for preparations for supervising and for cleaning thefloor from broken glasses that always happens. Inefficiency also caused by the 21 hour working time that divided into 3 shifts, because on the third shift the way workers work are greatly influenced by their physical condition, they are exhausted, sleepy, and lacking of supervision, they work slow.
APA, Harvard, Vancouver, ISO, and other styles
31

Wardlaw, B. "Got Gas? Mark Thomas Belches Out the Coca-Cola Company." Monthly Review 61, no. 7 (December 7, 2009): 57. http://dx.doi.org/10.14452/mr-061-07-2009-11_7.

Full text
APA, Harvard, Vancouver, ISO, and other styles
32

Chua, Ju Yun, Daisy Mui Hung Kee, Hadeel Ahmad Alhamlan, Pei Ying Lim, Qi You Lim, Xin Yin Lim, and Niharika Singh. "Challenges and Solutions: A Case Study of Coca-Cola Company." Journal of The Community Development in Asia 3, no. 2 (May 20, 2020): 43–54. http://dx.doi.org/10.32535/jcda.v3i2.810.

Full text
APA, Harvard, Vancouver, ISO, and other styles
33

Foster, Robert J. "Corporations as Partners: “Connected Capitalism” and The Coca-Cola Company." PoLAR: Political and Legal Anthropology Review 37, no. 2 (October 23, 2014): 246–58. http://dx.doi.org/10.1111/plar.12073.

Full text
APA, Harvard, Vancouver, ISO, and other styles
34

Zhang, Zhuo. "Risk Analysis of Two Leader Drink Company: PepsiCo and Coca-Cola." Asian Business Research 4, no. 3 (October 8, 2019): 42. http://dx.doi.org/10.20849/abr.v4i3.686.

Full text
Abstract:
The purpose of this report is to introduce and analyze risk factors of PepsiCo and Coca-Cola. By identifying the internal factors involving strategy, information system, contracts and governance and the external factors which include economy, law, customers preference and competitive environment of the two companies, the similarities and differences are given. Then risk taxonomy and analysis are given. In the end, some advice about reducing financial risk are given.
APA, Harvard, Vancouver, ISO, and other styles
35

Masum, Masum, Rizki Fatullah, and Ely Nuryani. "RANCANGAN SISTEM INFORMASI ADMINISTRASI LOGISTIK DI PT. COCA COLA SERANG." Journal of Innovation And Future Technology (IFTECH) 3, no. 1 (February 4, 2021): 11–18. http://dx.doi.org/10.47080/iftech.v3i1.1141.

Full text
Abstract:
A reliable system in the company said, if the system is able to provide consumers with good quality. In addition the satety to humans and the equipment installed from the possibility of interference white the system reliability is also a requirement of a system in the company. Procurement of goods in PT.Coca-Cola is to know and understand the stock movement report (SMR) by making a request (consumer data) and with the documents submitted to the shipper. Then be made to the report. Procurement process from start stock movement report (SMR) with (consumer data) and (data placement) there will be good cooperation, so as to create mutual benefits and minimize the losses that will happen, but still there are constraints such as the accumulation of data, so that often there is less precision in data input goods, and Warehouse data which can lead to duplicate data. Problem-solving process procurement of goods, can be improved by optimizing the schedule of the procurement process, increase effectiveness and efficiency in the procurement process and create an SMR report timely and accurate.
APA, Harvard, Vancouver, ISO, and other styles
36

WOŹNIAK, JACEK, and KATARZYNA ŁUBIEŃSKA. "BRAND AND EMPLOYER BRANDING." sj-economics scientific journal 25, no. 2 (September 30, 2017): 308–29. http://dx.doi.org/10.58246/sjeconomics.v25i2.207.

Full text
Abstract:
In consumer goods theory, we often find the assertion that producers of recognizable brands may receive a price 40% higher for their product than producers of analogous unknown brands. The goal of the text is to analyze how the effect of various kinds of information about a company can balance its lower prestige. Configurations of two factors – opportunities for promotion and remuneration levels – were researched.Data from a questionnaire study was collected from two demographically similar samples of ca. 50 potential employees in Poland, one group working for Coca Cola HBC and the second for “no-name” companies. The open questions showed that both groups of subjects declare they are influenced by similar groups of factors in choosing employers. Prestige of the employing company was not indicated by either group as a significant criterion for choosing a place of work.The forced-choice questions showed that one of several criteria has to be met for over 50% of the respondents to choose to work for a “no-name” company: promotion opportunities must increase by at least 1/3; a managerial post with a 1000 zloty higher salary is on offer; or the salary offered must be at least 1000 zloty higher. As anticipated, Coca Cola employees expected more from a “no-name” company, if they were to start work for it. Finally, the study showed that Coca Cola employees would choose work for a less well-known company on condition that they are paid 54% more than their current salary, while subjects working for average (“no-name”) companies – 44% more. The study therefore confirms the suggestion that companies with recognizable brands can pay their employees and offer their candidates less than companies with less well-known brands. The study also showed that how the question is formulated is of significance for assessing whether candidates take a given criterion into consideration when choosing their place of work.
APA, Harvard, Vancouver, ISO, and other styles
37

S. Fogel, Daniel, and Janet Elizabeth Palmer. "Water as a corporate resource." Journal of Global Responsibility 5, no. 1 (May 6, 2014): 104–25. http://dx.doi.org/10.1108/jgr-02-2014-0007.

Full text
Abstract:
Purpose – Water is a unique resource that does not receive enough attention among companies given its essential contribution to human life. Its uniqueness among all resources results from its environmental, socio-political and economic characteristics. The purpose of this paper is to explore water's uniqueness to companies, especially how one company, Coca-Cola, is currently managing this resource and to describe a few serious challenges that companies will face. Design/methodology/approach – Coca-Cola has become a leader among these corporations, and we can learn from this company about suggested actions that others might want to use. Findings – The major actions that companies must take relate to impact assessment and reporting, increased stewardship as a corporate responsibility, observing principles of sustainability and the increased recognition of water in all environmental policies and regulatory actions, partnerships with government and non-government organizations, and technology and design, i.e. allocating financial and human capital to develop new technologies. Originality/value – Several corporations, in recognizing water's uniqueness as a resource, have taken actions for its management.
APA, Harvard, Vancouver, ISO, and other styles
38

Gardner, John C., Carl B. McGowan Jr, and Susan E. Moeller. "Using Accounting Information For Financial Planning And Forecasting: An Application Of The Sustainable Growth Model Using Coca-Cola." Journal of Business Case Studies (JBCS) 7, no. 5 (August 10, 2011): 9. http://dx.doi.org/10.19030/jbcs.v7i5.5599.

Full text
Abstract:
The purpose of this paper is to provide a case example to teach students how to estimate a companys sustainable growth by using an extension of the DuPont System of financial analysis on Coca-Cola Corporation. The DuPont system is based on a companys return on equity that is decomposed into three components: net profit margin, total asset turnover, and the equity multiplier. The extended DuPont system of financial analysis multiplies return on equity by the earnings retention rate to calculate sustainable growth. Sustainable growth is the highest level of growth in sales that a company can achieve using internally generated funds only.
APA, Harvard, Vancouver, ISO, and other styles
39

Suay, Francisco. "Integrated marketing communications. The Coca-Cola Spain IMC model." Revista de Estudios Empresariales. Segunda Época, no. 2 (December 22, 2020): 18–31. http://dx.doi.org/10.17561/ree.v2020n2.2.

Full text
Abstract:
In the development of the Integrated Marketing Communications (IMC), in these more than 30 years of evolution, multiple studies have been developed to understand the concept, its dimensions as well as the implication for consumers and companies. In this article we review the concept of the IMC taking a theoretical perspective and delve into each of its components. To complete the theoretical review, we analyze the dimensions that make up the IMC. One of the aspects that has received poor attention by the literature has been the involvement of consumers and how companies have adapted their marketing structures to this new concept. In this paper we look into the structure of the Coca-Cola company in Spain and how it has modified its working patterns to adapt to an IMC model, where the marketing manager himself is in charge of the IMC management. The marketing department has changed the structure, the methodology and the way of integrating internally and with the marketing providers to adapt to a strategy totally based on the IMC principles.
APA, Harvard, Vancouver, ISO, and other styles
40

Brondoni, Silvio. "Shareowners, Stakeholders & the Global Oversize Economy. The Coca-Cola Company Case." Symphonya. Emerging Issues in Management, no. 1 (January 4, 2020): 16. http://dx.doi.org/10.4468/2019.1.02brondoni.

Full text
APA, Harvard, Vancouver, ISO, and other styles
41

Gupta, Sunil. "MIR talks to Stan Sthanunathan, Vice President of Marketing Strategy and Insights, Coca-Cola Company." GfK Marketing Intelligence Review 3, no. 1 (May 1, 2011): 58–64. http://dx.doi.org/10.2478/gfkmir-2014-0056.

Full text
Abstract:
Abstract Coke has been successful for the past 125 years and has constantly increased its business. How did one of the most famous companies in the world master the recent economic downturn? How are they handling increasing health consciousness and other trends in consumers’ lifestyles? Stan thanunathan answers these questions and describes how the Coca-Cola Company is facing the changing world of marketing.
APA, Harvard, Vancouver, ISO, and other styles
42

Colombo, Marco, Claudio Poggio, Alessandro Lasagna, Marco Chiesa, and Andrea Scribante. "Vickers Micro-Hardness of New Restorative CAD/CAM Dental Materials: Evaluation and Comparison after Exposure to Acidic Drink." Materials 12, no. 8 (April 16, 2019): 1246. http://dx.doi.org/10.3390/ma12081246.

Full text
Abstract:
CAD/CAM (computer-aided design/computer-aided manufacturing) for indirect restorative materials has been recently introduced in dentistry. The purpose of this study was to evaluate the change of the surface micro-hardness of different restorative CAD/CAM materials after exposure to a carbonated acidic drink (Coca-Cola, Coca-Cola Company, Milan, Italy). One hundred and eighty specimens of identical size (2 mm thickness) were obtained by sectioning each tested CAD/CAM block of four materials: a hybrid ceramic (CERASMART™, GC Corporation, Tokyo, Japan), a resin nano ceramic (Lava™ Ultimate, 3M, Monrovia, CA, USA), a nanohybrid composite (Grandio blocs, VOCO GmbH, Cuxhaven, Germany), and a zirconia-reinforced lithium silicate glass ceramic (VITA SUPRINITY® PC; VITA Zahnfabrik, Bad Sackingen, Germany). Forty-five specimens of each material were tested. Micro-hardness was measured at baseline, after 7 days and after 28 days. The data were analyzed. The micro-hardness of each material varied significantly after immersion in Coca-Cola. The nanohybrid composite had a high initial micro-hardness and the greatest percentage loss after acid exposure. The hybrid ceramic and the resin nano ceramic had similar percentage losses of micro-hardness values even if the second material had higher initial values. The zirconia-reinforced lithium silicate glass ceramic had the highest baseline values and the lowest percentage loss of micro-hardness. The different CAD/CAM materials presented different micro-hardness values before and after acid exposure.
APA, Harvard, Vancouver, ISO, and other styles
43

Mekimah, Sabri, and Nawel Sayad. "The Impact of Food Safety Management System ISO 22000 on Customer Satisfaction and Loyalty, Case Study of Coca-Cola Company in Algeria." Economics and Business 34, no. 1 (February 1, 2020): 246–60. http://dx.doi.org/10.2478/eb-2020-0016.

Full text
Abstract:
Abstract The present paper aims at determining the impact of Food System Management ISO 22000 on Coca-Cola customer’s loyalty in Algeria through satisfaction as an intermediate variable. Based on a descriptive, analytical approach and a case study method, an electronic questionnaire was used as the main tool for data collection. It was distributed to a random sample of 385 customers at Coca Cola Company in Algeria. In addition, SPSS and AMOS programs were used to analyse the data and test the research hypotheses. The paper reached significant conclusions that the level evaluation of ISO 22000, in customers’ point of view, varied between a weak rate of green and safe products, while innovative and quality products were highly rated. The result also demonstrated a weak indirect effect between food safety management system and customer loyalty through satisfaction expressed by a correlation coefficient, which was estimated at 0.23. The direct effect was greater with a correlation coefficient of 0.56. In fact, the output of food safety management system leads directly to the saturation of customer satisfaction and also to loyalty.
APA, Harvard, Vancouver, ISO, and other styles
44

Collier, Karen A. "A Case Study on Corporate Peace: The Coca-Cola Company: Coke Studio Pakistan." Business, Peace and Sustainable Development 2014, no. 2 (January 1, 2014): 75–94. http://dx.doi.org/10.9774/gleaf.8757.2014.ja.00006.

Full text
APA, Harvard, Vancouver, ISO, and other styles
45

Dhar, Tirtha, Jean-Paul Chavas, Ronald W. Cotterill, and Brian W. Gould. "An Econometric Analysis of Brand-Level Strategic Pricing Between Coca-Cola Company and PepsiCo." Journal of Economics Management Strategy 14, no. 4 (December 2005): 905–31. http://dx.doi.org/10.1111/j.1530-9134.2005.00087.x.

Full text
APA, Harvard, Vancouver, ISO, and other styles
46

Topalovic, Sanja. "The influence of "Coca-Cola" company over the quality of the environment of Zemun." Journal of the Geographical Institute Jovan Cvijic, SASA 62, no. 3 (2012): 19–30. http://dx.doi.org/10.2298/ijgi1203019t.

Full text
APA, Harvard, Vancouver, ISO, and other styles
47

Ciafone, Amanda. "If “Thanda Matlab Coca-Cola” Then “Cold Drink Means Toilet Cleaner”: Environmentalism of the Dispossessed in Liberalizing India." International Labor and Working-Class History 81 (2012): 114–35. http://dx.doi.org/10.1017/s0147547912000075.

Full text
Abstract:
AbstractWith the sudden, almost ubiquitous reentry of The Coca-Cola Company to India during economic liberalization, the branded commodity became a sign of both aspirational global consumer-citizenship for India's urban middle class and of corporate enclosure for those dispossessed of material and symbolic resources to fuel this consumption. Village communities around several of Coca-Cola's rural plants, including in Mehdiganj, Uttar Pradesh, organized against the company's operations, which they accused of exploiting and polluting common groundwater in the production of bottled drinks as an increasing expanse of the country fell into a crisis of water scarcity. This “environmentalism of the poor” has articulated a powerful critique of corporate globalization and privatization, illuminating the exploitation of the resources of the rural poor for the consumption of those on the other side of an increasingly widening economic divide.
APA, Harvard, Vancouver, ISO, and other styles
48

Fabbri, Alice, Taylor J. Holland, and Lisa A. Bero. "Food industry sponsorship of academic research: investigating commercial bias in the research agenda." Public Health Nutrition 21, no. 18 (August 30, 2018): 3422–30. http://dx.doi.org/10.1017/s1368980018002100.

Full text
Abstract:
AbstractObjectiveTo identify scientific publications that result from food industry-funded projects on human health and to characterize their research topics to assess the potential for bias in the research agenda.DesignCross-sectional analysis.Setting/SubjectsFood industry-supported projects related to human health were identified from food company websites; publications resulting from the food industry-sponsored projects were identified through a PubMed search.ResultsOf ten companies analysed, only two (Coca-Cola and the Mars Center for Cocoa Health Science) provided a list of research projects with sufficient detail for analysis. Among the 204 publications resulting from thirty-seven disclosed research projects, the most common topic was physical activity (40·7 %), while highly processed foods were analysed in 10·8 % of the publications. Twenty-two publications (10·8 %) focused on research integrity or research methods.ConclusionsPublications resulting from Coca-Cola- and Mars-sponsored research appear to skew the evidence towards solutions that favour industry interests by focusing on food components that can be manipulated and marketed by food companies. These food industry-funded publications can also distract from nutrition as a health issue by diverting public and policy attention to physical activity. Shaping the debate around scientific methods can be another strategy that corporations use for their benefit to raise doubts about the methods used in non-industry sponsored research.
APA, Harvard, Vancouver, ISO, and other styles
49

Elsey, James WB, and Jennifer L. Harris. "Trends in food and beverage television brand appearances viewed by children and adolescents from 2009 to 2014 in the USA." Public Health Nutrition 19, no. 11 (November 20, 2015): 1928–33. http://dx.doi.org/10.1017/s1368980015003274.

Full text
Abstract:
AbstractObjectivePublic health experts raise concerns about marketing unhealthy products to young people through television (TV) product placements. Coca-Cola brand appearances (product placements) reached a substantial child and adolescent audience in 2008, but additional brands now sponsor popular programming. We aimed to quantify child and adolescent exposure to food and beverage appearances since 2008.DesignIn 2015, we purchased Nielsen data on occurrences and child/adolescent exposure to food, beverage and restaurant brand appearances on US prime-time TV from 2009 to 2014, and analysed appearances by product category, company, brand and year. We compared exposure to appearances with exposure to traditional commercials for top brands.SettingNationally representative panel of approximately 20 000 TV-viewing households.SubjectsChildren (2–11 years) and adolescents (12–17 years).ResultsExposure to food and beverage brand appearances peaked in 2012 and declined through 2014. Whereas full-calorie soda brands dominated before 2012, other sugary drink and quick-serve restaurant brands contributed over one-third of appearances viewed by children in 2013 and 2014. Nine hundred and fifty-four companies had brand appearances from 2009 to 2014, but just four were responsible for over half of exposures: The Coca-Cola Company, Dr Pepper Snapple Group, PepsiCo and Starbucks. Approximately half were viewed on reality TV programmes and one sitcom. Each year from 2009 to 2013, brand appearance exposure exceeded traditional advertising exposure for at least one brand.ConclusionsDespite recent reductions in brand appearances viewed by young people, some unhealthy branded products continue to be marketed via this method. We suggest policy options to reduce child and adolescent exposure to such appearances.
APA, Harvard, Vancouver, ISO, and other styles
50

Nair, Rajesh Kumar, L. Sudershan Reddy, Priyanka Verma, Rudresh Pandey, Sienly Yuwono, Liem Gai Sin, Wong Yun Qi, et al. "The Impact of COVID 19 Towards International Business Strategy: A study of Coca-Cola Company." International Journal of Accounting & Finance in Asia Pasific 4, no. 2 (June 21, 2021): 73–92. http://dx.doi.org/10.32535/ijafap.v4i2.1116.

Full text
APA, Harvard, Vancouver, ISO, and other styles
You might also be interested in the bibliographies on the topic 'The Coca-Cola Company' for other source types:
Dissertations / Theses Books
We offer discounts on all premium plans for authors whose works are included in thematic literature selections. Contact us to get a unique promo code!

To the bibliography