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Journal articles on the topic 'The enterprise market'

Author: Grafiati

Published: 30 May 2022

Last updated: 31 July 2025

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1

Gussenov, B. "GLOBALIZATION AS A FACTOR OF IMPROVING KAZAKHSTAN'S FOREIGN ECONOMIC ACTIVITY." Statistika, učet i audit 83, no. 4 (2021): 44–51. http://dx.doi.org/10.51579/1563-2415.2021-4.06.

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Currently, the importance of foreign economic activity for the enterprise cannot be underestimated. Kazakhstani enterprises cannot consider the foreign market only as another sales market, because there are qualitative differences in the development and condition of domestic and foreign markets, characteristic of all developing countries. When the domestic market lags behind in its development (including the level of products) and infrastructure from foreign markets, foreign economic activity can have the greatest impact on the growth and development of the enterprise. For effective foreign ec

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2

Zhang, Fuyin, and Ge Zhang. "Analysis of the Factors Affecting the Execution of Strategy in Enterprise Management." Frontiers in Business, Economics and Management 8, no. 1 (2023): 160–63. http://dx.doi.org/10.54097/fbem.v8i1.6058.

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As the market economy system becomes more and more perfect, the competition among enterprises becomes more and more intense, which also puts forward serious challenges to the operation and development of enterprises. Scientific management is the inexhaustible power of enterprise development, and enterprise development strategy, as an important component of the enterprise management system, directly affects the overall quality of the enterprise's operation, which in turn is related to the improvement of the enterprise's comprehensive strength. Only by continuously growing its comprehensive stre

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3

YUE, DONG, and ALINA BRYCHKO. "COMPETITIVENESS OF PRODUCTION AS A DETERMINING FACTOR OF EFFECTIVE MANAGEMENT OF THE ENTERPRISE IN MARKET CONDITIONS." Ekonomìka ta upravlìnnâ APK, no. 2(151) (December 16, 2019): 67–75. http://dx.doi.org/10.33245/2310-9262-2019-151-2-67-75.

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Production management is the main meaning of enterprise in production and management. Good production management can improve the efficiency of companies working, effectively manage the information of production process, and improve the overall competitiveness of enterprises. The production competition is the one of main task of the enterprise and the reason for it to survive in the fierce market economy competition. An enterprise that stands out from the market is recognized by the public and accepted by consumers, relying not only on the brand shaping of the enterprise, but also on the compet

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4

Vovchuk, Dmytro. "Low-carbon development as a strategic approach to positioning an enterprise in the market." Economic Analysis, no. 33(4) (2023): 245–52. http://dx.doi.org/10.35774/econa2023.04.245.

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The integration of carbon neutrality into the enterprise's strategic management system is a topical issue. Purpose. The article is devoted to the study of a strategic approach to positioning an enterprise in the market in the context of its low-carbon development. Method (methodology). The following methods were used to conduct the study: analysis and synthesis to consider regulatory measures for the transition to carbon neutrality in Ukraine and the European Union; deduction and induction to identify market mechanisms for reducing greenhouse gas emissions; epistemological approach to determin

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5

ТОMALIA, Т., and О. МАLА. "WAYS TO INCREASE THE ENTERPRISE MARKET VALUE." Herald of Khmelnytskyi National University. Economic sciences 276, no. 6(1) (2019): 172–75. https://doi.org/10.31891/2307-5740-2019-276-6-183-186.

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The article considers the concept of market value of an enterprise and the ways of its growth. The main goals of increasing the market value of the enterprise, by stakeholder group, are analyzed as it reflects the aggregate characteristics of the financial performance of the enterprise and provides interests of different participants in market relations. The market value of the enterprises is a criterion for their development and efficient functioning in the existing environment. It is proved that the increase in the value of the enterprise is in the interest of many economic entities. The bas

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6

Cui, Rong, Yuda Wang, and Yujing Wang. "The Impact of Data Elements on Enterprises’ Capital Market Performance: Insights from Stock Liquidity in China and Implications for Global Markets." Sustainability 16, no. 9 (2024): 3585. http://dx.doi.org/10.3390/su16093585.

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Amidst a backdrop of global economic challenges and shifting market dynamics, this study highlights the transformative role of data elements in enhancing enterprise performance within capital markets, particularly focusing on China’s leading position in the digital economy as a model with implications for global markets. This study utilized a panel data set consisting of 10,493 observations from 2687 listed enterprises in Shanghai and Shenzhen A-shares from 2015 to 2023. An econometric analysis was conducted using a two-way fixed effects model to explore the impact of enterprise data elements

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Wang, Xinyi, and Xinyi Wang. "The Impact of Capital Structure on the Corporate Governance." Journal of Education, Humanities and Social Sciences 30 (April 19, 2024): 19–25. http://dx.doi.org/10.54097/xw6naa65.

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The purpose of this paper is to analyze the general characteristics of capital structure and measures to optimize the capital structure of each enterprise under heavy-asset and light-asset industries, the characteristics, differences, and connections of capital structure of each enterprise underdeveloped and developing countries, as well as the similarities and differences between the capital structure of Chinese and Vietnamese enterprises. Meanwhile, it discusses the assumptions and limitations of the classical capital structure theory, the Modigliani-Miller theorem. It concludes that it is d

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8

Fan, Ziye, Lingling Bai, and Jianyu Chen. "Research on product market competition and corporate innovation." Advances in Economics and Management Research 6, no. 1 (2023): 415. http://dx.doi.org/10.56028/aemr.6.1.415.2023.

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In the development process of enterprise modernization, the external environment of enterprises has important practical significance for the innovation development of manufacturing enterprises in China. In this paper, the relationship between product market competition and enterprise innovation is investigated using an empirical research method with a sample of A-share manufacturing companies listed in Shanghai and Shenzhen in China from 2011to 2021. It is found that the degree of product market competition has a significant promotion effect on enterprise innovation, and the greater the degree

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9

HEXUAN, LI, QIU PEILEI, and KIM DONG-JOO. "AN EMPIRICAL STUDY ON THE INFLUENCE OF CAPITAL STRUCTURE ON ENTERPRISE PERFORMANCE OF MANUFACTURING LISTED COMPANIES ON GROWTH ENTERPRISE MARKET." Indian Journal of Economics and Business 20 (2021), no. 1 (2021): 179–93. https://doi.org/10.5281/zenodo.4888802.

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As an emerging capital market, the growth enterprise market, different from the main board market, plays an important role in China’s security market. The growth enterprise market is designed to provide financing channels and growth space for small- and medium-sized enterprises, and high-tech enterprises that cannot be listed on the Main board Market. Therefore, the paper selects manufacturing listed companies in the growth enterprise market to study the relationship between capital structure and enterprise performance, hoping to find the most suitable financing strategies, promote their

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Mednikov, B. V., V. I. Mednikov, and S. V. Mednikov. "Mechanism of Enterprise Risk Sustenance in Commodity Market." Issues of Risk Analysis 17, no. 5 (2020): 80–93. http://dx.doi.org/10.32686/1812-5220-2020-17-5-80-93.

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The article aims to find quantitative characteristics of the mechanism of enterprise risk sustenance from the point of view of rivalry between commodity market participants. Our analysis of publications revealed the root cause of the lack of known enterprise control systems, including the “Industry-4”technology: this is the lack of their activities formalization and the lack of resources’ quantity for such a description. The method of this mechanism and rivalry quantitative description based on previously devised enterprise model and published data on the market participants’ activities; using

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11

Xayitov, Marvarbek. "ACTIVITY OF ENTERPRISES IN A MARKET ECONOMY." MODERN SCIENCE AND RESEARCH 2, no. 10 (2023): 466–71. https://doi.org/10.5281/zenodo.10001853.

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<i>Find out more about the objectives of enterprises, the procedure for creating and registering enterprises, the property of an enterprise and the economic mechanism of an enterprise, its formation and development.</i>

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12

IHNATENKO, Tetiana, and Daria DUNDAR. "Models of the enterprise entering the foreign market." Economics. Finances. Law 12/2023, no. - (2023): 112–16. http://dx.doi.org/10.37634/efp.2023.12.22.

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The paper identifies the existing methods of enterprises' entry into foreign markets, presents the main motives that guide enterprises when making decisions to expand sales channels outside the territory of Ukraine (maximizing profits and ensuring long-term successful sales), as well as possible demotivating aspects related to the specifics of foreign markets (high costs of modifying products to meet the requirements of the foreign market, difficulty in entering it). In addition, the main ways for an enterprise to enter foreign markets are characterized (exports - direct and indirect; joint ve

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13

Korniienko, Tetiana. "FORMATION OF A COMPETITIVENESS MANAGEMENT MECHANISM TO ENSURE SUSTAINABLE DEVELOPMENT OF ENTERPRISES." Economies' Horizons, no. 2-3(28) (June 3, 2024): 76–85. http://dx.doi.org/10.31499/2616-5236.2(28).2024.304772.

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The article is devoted to the study of approaches to the formation of a mechanism for managing the competitiveness of enterprises. The main factors ensuring the formation of effective competitiveness in modern conditions, as well as ways and methods of increasing the competitiveness of enterprises are identified. The key aspects of the enterprise's competitiveness are considered, taking into account modern operating conditions and the influence of internal and external factors on the sustainability of its development. The influence of the war on the activities of domestic enterprises is analyz

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14

Kostarev, D., A. Tevyashev, N. Sizova, and V. Tkachenko. "System analysis of the problem of proactive management of an industrial enterprise." InterConf, no. 36(167) (August 20, 2023): 374–89. http://dx.doi.org/10.51582/interconf.19-20.08.2023.031.

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The results of a system analysis of the problem of proactive management of an industrial enterprise under conditions of risks and uncertainties are presented. It is shown that the main objective of proactive management of an industrial enterprise is to align the development trend of the commodity market with the enterprise's development trend. Mathematical models and methods for forecasting indicators of the state of an industrial enterprise and the commodity market are examined. The concepts of active and passive proactive management of an industrial enterprise are introduced. Proactive risk

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15

Li, Lulu. "Corporate Culture in Enterprise Management: The Motivational Role of Corporate Culture in Huawei Company as an Example." BCP Social Sciences & Humanities 16 (March 26, 2022): 381–90. http://dx.doi.org/10.54691/bcpssh.v16i.492.

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Now as China's economy is growing competition in the market more and more fierce, many enterprises realize that within the enterprise the importance of cultural construction in the whole enterprise management. Through research the incentive function of Huawei's corporate culture in the position in the company management, found that the role of Huawei's incentive mechanism of enterprise culture is: the enhancement enterprise's cohesive force, promote the good enterprise image and help to constraint and regulate the behavior of employees.

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16

Gavrilenko, A. V. "Mechanisms of formation and implementation of operational strategies in the agricultural enterprises activities." Actual problems of innovative economy, no. 2 (2019): 43–48. http://dx.doi.org/10.36887/2524-0455-2019-2-7.

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Introduction. The volatility of the market environment requires agrarian enterprises to change existing ap-proaches to management. Increasing the competitiveness of such enterprises is possible through the development and implementation of appropriate strategies. Particular attention should be paid to marketing activities. The enterprise's operational strategy must be based on an effective production plan. The purpose of the article is to create mechanisms for generating and implementing operational strategies of ag-ricultural enterprises. Results. The importance of a comprehensive approach to

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17

Zhang, Gaohan. "Research on the Influence Mechanism of Global Enterprises' Return Investment on Enterprise Performance." International Journal of Global Economics and Management 1, no. 1 (2023): 102–8. http://dx.doi.org/10.62051/ijgem.v1n1.15.

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This study focuses on the mechanisms by which global firms' return investment affects performance, using resource dependence, opportunity cost and capital structure as the main theoretical perspectives. The resource dependence perspective suggests that return investment is a strategy for firms to acquire and protect resources, and to reduce their dependence on external markets by repatriating capital, technology, and brand resources. This process may be achieved through internal resource reallocation, organizational culture adjustment and strategic innovation, which profoundly affects firm per

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18

Imnadze, I. N. "Сomponent strategies of foreign economic development". Вісник Східноукраїнського національного університету імені Володимира Даля, № 4 (274) (10 листопада 2022): 14–19. http://dx.doi.org/10.33216/1998-7927-2022-274-4-14-19.

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The main components of the foreign economic development strategy are considered in the article. The success of the enterprise's foreign economic activity depends on a large number of internal reserves and external factors, among which the choice of the enterprise's foreign economic development strategy plays a significant role. The foreign economic development strategy of the enterprise is one of the components of the general strategy of the enterprise and is an action plan of the enterprise, which is directly related to entering the foreign market and winning the desired market sh

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19

Ginevičius, Romualdas, and Algirdas Krivka. "The Model of the Integrated Competitive Strategy of an Enterprise in Oligopolic Market." Business: Theory and Practice 11, no. (2) (2010): 87–95. https://doi.org/10.3846/btp.2010.10.

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The article presents the original model of enterprise's integrated competitive strategy under the conditions of oligopolic market. The integrated strategy is considered to be the concerted set of partial (detailed) competitive strategies targeting on certain elements of internal and external environment of an enterprise and influencing its performance. The partial competitive strategies are derived and the model of the integrated strategy is based on generic business strategies, developed in theoretical sources of strategic management and adapted for oligopolic market, having regard to the mod

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20

Li, Xin, and Wei Liang. "Impact of Market Information Efficiency on Corporate Listing and Financing: Evidence from China." Sustainability 14, no. 20 (2022): 13594. http://dx.doi.org/10.3390/su142013594.

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In this paper, we examine the impact of China’s capital market information efficiency on enterprise listing and financing. The results reveal the following: (1) High-efficiency market information sharing leads reduced enterprise equity financing costs and waiting times for enterprise listing and to an increased willingness of investors to invest. These effects increase the proportion of domestic financing for Chinese companies and the proportion of domestic listings. (2) Compared with non-crisis periods, market information efficiency did not affect the listing and financing of Chinese enterpri

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21

Chen, Keda, and Kunhui Ye. "Market Commonality and Competition in Communities—An Empirical Study Based on Bidding Data of the Construction Market." Buildings 11, no. 10 (2021): 435. http://dx.doi.org/10.3390/buildings11100435.

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In contrast to traditional enterprise rivalry, the construction market competition is irregular on the surface due to the randomization of client targets and the one-time competition organization, which conflicts with construction businesses’ perceptions of the nature and future trend of rivalry. Therefore, contractors urgently need to accurately understand the competitive environment in which they will operate. In construction, few empirical studies exist on competitive environments from the standpoint of enterprise-to-enterprise competitive interactions. Based on market commonality, several

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22

Qu, Pingbo. "The Future Development Direction and Management Mode of Enterprise Business Management." Learning & Education 10, no. 8 (2022): 233. http://dx.doi.org/10.18282/l-e.v10i8.3140.

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With the continuous development of social market economy, China’s support for businesses in emerging industries, many emerging enterprise in a market economy gradually back on its feet, and to participate in market competition, to make our country enterprise in the market environment increasingly fierce competition, therefore, enterprises must shoulder responsibility of business, to ensure the good market environment, Only a green and healthy market environment can guarantee the healthy development of enterprises and solve the problems in the development process of enterprises.

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23

Pastushenko, Kateryna, and Yurii Kovtunenko. "Strategic Management of Sales of a Manufacturing Industrial Enterprise Product on the International Market." Economic journal Odessa polytechnic university 2, no. 28 (2024): 42–48. http://dx.doi.org/10.15276/ej.02.2024.5.

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The article defines the concepts of strategic management and sales activity both separately and as a system. The advantages of using the strategic management of the enterprise's sales activity are analyzed. The subsystems that make up the system of management of the enterprise's sales activity are considered. The formation of a sales strategy at the enterprises of the manufacturing industry is studied. A set of actions to improve the system of managing the sales activities of an industrial enterprise in the international market is defined. Attention is also focused on the importance of strateg

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Pastushenko, Kateryna, and Yurii Kovtunenko. "Strategic Management Of Sales Of A Manufacturing Industrial Enterprise Product On The International Market." Economic journal Odessa polytechnic university 2, no. 28 (2024): 42–48. https://doi.org/10.5281/zenodo.12747006.

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The article defines the concepts of strategic management and sales activity both separately and as a system. The advantages of using the strategic management of the enterprise's sales activity are analyzed. The subsystems that make up the system of management of the enterprise's sales activity are considered. The formation of a sales strategy at the enterprises of the manufacturing industry is studied. A set of actions to improve the system of managing the sales activities of an industrial enterprise in the international market is defined. Attention is also focused on the importance of strateg

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25

Li, Chengxuan. "Discussion on the Optimization Strategies for Comprehensive Budget Management of Media Enterprises Based on Strategic Orientation." Frontiers in Business, Economics and Management 14, no. 2 (2024): 184–88. http://dx.doi.org/10.54097/twjyz646.

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In today's rapidly developing economic and social environment, media enterprises face increasingly fierce market competition and constantly changing market environments. To stand firm and develop steadily under such a backdrop, media enterprises should correctly recognize the importance of comprehensive budget management. As an effective management tool, comprehensive budget management can help enterprises optimize resource allocation, enhance operational efficiency, and thus strengthen their competitiveness and adaptability. Comprehensive budget management based on strategic orientation is ke

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26

Xie, Zhi Bin, and Zhi Qiang Bu. "Research of Following Strategy of Product Design." Applied Mechanics and Materials 201-202 (October 2012): 879–81. http://dx.doi.org/10.4028/www.scientific.net/amm.201-202.879.

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The article uses research ways of Enterprise localization and enterprise's development course to study the strategy of company's product design and development. It announces at different stages for development, different kinds of enterprises will adopt product design and development policies of different modes. It also announces close causality between development course of company and central technology and product. The result indicated enterprises in leading position in market, technology and brand adopt pioneer strategy type of product research and development. Those enterprises that are re

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27

Krylova, V., and Larisa Errera. "Investment Potential — Basic of Industrial Enterprise Financial Development in the International Market." Scientific Research and Development. Economics 11, no. 6 (2023): 50–56. http://dx.doi.org/10.12737/2587-9111-2023-11-6-50-56.

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Purpose. Studying of necessity investment potential forming for industrial enterprise’s financial development in the Tula region and international market. Tasks:  - studying of investment and investment potential meaning; - researching of investment potential influence on industrial enterprise’s financial development; - main factors’ forming of industrial enterprise’s activity development in the Tula region and international financial market. Methods. Investment attractiveness’ changing of Center federal district’s regions and including Tula region studies in the

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28

Li, Qingzhi. "Research on Enterprise Operation Mechanism Innovation Under Economic Transformation." Proceedings of Business and Economic Studies 6, no. 2 (2023): 39–44. http://dx.doi.org/10.26689/pbes.v6i2.4810.

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With the rapid development of the market economy, complex changes have occurred in the market environment, and the competition among enterprises has become extremely fierce. The transformation of the structure of the market economy has prompted enterprises to seek for new developments and innovations. Under the background of the new economy, enterprises must begin from the perspective of internal management and internal strategic development to ensure quality enterprise operation mechanism innovation. This would help direct enterprise operation and development as well as demonstrate the value

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29

Elentably, Felix. "A Preliminary Research on Financing in Enterprises." International Journal of Accounting and Financial Reporting 12, no. 4 (2022): 29. http://dx.doi.org/10.5296/ijafr.v12i4.20598.

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The capital structure theory is a very important question in economy, the modern capital structure theory by Modigliani and Miller is proposed based on the assumption of perfect capital market. The core problem of capital structure is the company financing options, with the vigorous development of the world capital markets, enterprise's financing way has become increasingly flexible and diversified, the enterprise should choose different financing ways according to their own situation, give full consideration to the development, production scale, repayment ability and financing risks. This pap

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30

Petryshyn, Natalia, Olha Podra, and S. Novytska. "Recommendations for implementing artificial intelligence tools in the management of TradeUkrService LLC for entry into foreign markets." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2024, no. 2 (2024): 87–101. https://doi.org/10.23939/smeu2024.02.087.

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The article explores artificial intelligence (AI)-based tools and the potential for their application in enterprise management for entering foreign markets. The authors examine AI tools, highlighting their relevance in managing enterprises as they expand internationally, particularly for TradeUkrService LLC. The article identifies the main areas where AI systems can be applied during international market entry, highlighting their key benefits and drawbacks. It also addresses challenges the company may face in implementing AI tools in management when venturing abroad. Additionally, the article

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Zhuang, Zhefan. "Digital Transformation of Enterprise Human Resource Management Enabled by Big Data." Proceedings of Business and Economic Studies 7, no. 2 (2024): 60–65. http://dx.doi.org/10.26689/pbes.v7i2.6606.

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With the continuous development of big data technology, the digital transformation of enterprise human resource management has become a development trend. Human resources is one of the most important resources of enterprises, which is crucial to the competitiveness of enterprises. Enterprises need to attract, retain, and motivate excellent employees, thereby enhancing the innovation ability of enterprises and improving competitiveness and market share in the market. To maintain advantages in the fierce market competition, enterprises need to adopt more scientific and effective human resource m

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32

Xia, Lei. "Analysis on the Small and Medium-Sized Enterprise Financing Bank Loans Availability." Applied Mechanics and Materials 687-691 (November 2014): 4799–802. http://dx.doi.org/10.4028/www.scientific.net/amm.687-691.4799.

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Indirect financing is bank credit financing, this is the main source of funds of our country small and medium-sized enterprise.Fang Gang believes that the current urgent need to develop non state owned bank is an effective way to solve the financing of small and medium-sized enterprises.In a variety of exogenous financing channel of small and medium-sized enterprises, bank loan is one of the most important financing channel.This paper do empirical research about financing bank loans availability of small and medium-sized enterprise for to our country. The results show that, in general, enterpr

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Yang, Da Zhi. "Discussion on the Usage of Computer-Assisted Method in Evaluation of Enterprise Financial Management." Applied Mechanics and Materials 543-547 (March 2014): 4235–38. http://dx.doi.org/10.4028/www.scientific.net/amm.543-547.4235.

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The main goal of modern enterprise financial management is the maximization of enterprise value. As our country's market economic system improved gradually, accession to the WTO and the information technology revolution, will change the current development pattern of Chinese enterprises. Face the global financial crisis and enhance their enterprise value, improve competitiveness become the central task of our country enterprise development. In enterprise financial management, Scientific evaluate to the realization degree of the financial management objectives and analyze the realization factor

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POPROZMAN, O.I. "The impact of market conditions of factors of production on the activities of the enterprise." Market Relations Development in Ukraine №2(237)2021 111 (May 26, 2021): 71–77. https://doi.org/10.5281/zenodo.4808767.

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The subject of the research is the theoretical and methodological bases of the process of functioning of the markets of factors of production, features of formation of a conjuncture of the markets of factors of production and their influence on work of the enterprise in the conditions of strengthening of competition. The purpose of the study is to develop and form a methodology for determining the interaction of supply and demand in the markets of factors of production, as well as analysis of the enterprise taking into account the impact of modern conditions of markets of factors of production

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Mukan, Olena, and A. Sharuk. "Conceptual principles of evaluation of competitiveness of the enterprise in the conditions of entry into new international markets." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 2021, no. 2 (2021): 91–98. http://dx.doi.org/10.23939/smeu2021.02.091.

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In today's market economy, competition is an important concept. Today, issues of competition and competitiveness are especially relevant due to the processes of globalization and intensification of competition between producers of goods and services. As a result, the question arises as to what makes one producer better than another and whether he is able to fully meet the needs of his consumer, thus ensuring his profit? Therefore, assessing the competitive advantages, production, personnel, technological and marketing capabilities of the enterprise, as well as identifying ways to improve them

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Miao, Long, Yue Zhuo, Haojun Wang, and Bei Lyu. "Non-Financial Enterprise Financialization, Product Market Competition, and Total Factor Productivity of Enterprises." SAGE Open 12, no. 2 (2022): 215824402210899. http://dx.doi.org/10.1177/21582440221089956.

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At present, two big challenges have struck China’s economic development: economic containment “from the real to the virtual” and accomplishment in the goal of high-quality economic development. Taking China’s A-share public manufacturing enterprises from 2007 to 2020 as samples, this paper empirically analyzes the relationships among product market competition, non-financial enterprise financialization, and total factor productivity of enterprises. It is found that non-financial enterprise financialization significantly lowers down the total factor productivity of enterprises, that is, the tot

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KRAVCHYK, Yurii. "PLANNING OF FOREIGN ECONOMIC ACTIVITY AS A FACTOR OF INCREASING THE COMPETITIVENESS OF THE ENTERPRISE IN THE WORLD MARKET." HERALD OF KHMELNYTSKYI NATIONAL UNIVERSITY 296, no. 4 (2021): 78–83. http://dx.doi.org/10.31891/2307-5740-2021-296-4-12.

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At the present stage of market relations, competition plays an extremely important role not only as a major factor in the development of individual enterprises, but also entire countries. The rapid processes of globalization make it possible to expand markets, but not every company can compete with other firms in foreign markets. The article examines the concepts of “competition” and “competitiveness of the enterprise” in foreign markets. Since today in the modern world competition is the driving force of any economy, without it the existence and development of the economy in general is imposs

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Kropyva, Valeriia, and Hanna Koptieva. "INTERNATIONAL MARKETING STRATEGY OF THE COMPANY IN THE CONTEXT OF GLOBALISATION." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 5 (September 27, 2023): 37–42. http://dx.doi.org/10.20998/2519-4461.2023.5.37.

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In this scientific article, the importance of developing an international marketing strategy for companies in the context of globalization of the business environment and internationalization is considered. The article focuses on the processes of analyzing the markets of potential countries, selecting the most promising regions or countries, developing commercial offers for goods, services, and prices, as well as establishing plans for distribution and communication policy in international markets. The importance of in-depth market analysis and taking into account their characteristics in the

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POIASNYK, Heorhii. "Methodology for ensuring the formation of marketing strategy of enterprise development." Economics. Finances. Law, no. 10 (October 29, 2021): 13–15. http://dx.doi.org/10.37634/efp.2021.10.3.

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Introduction. Market conditions pose new problems for economic entities. Currently, Ukrainian enterprises develop a plan of their market activity on the long and short term scopes on their own, meaning that all the enterprises independently choose the raw materials suppliers, range and volume of production, consumers, profits range, and the order of profits distribution. Therefore, the important part in the activities of an enterprise is the development and the implementation of the enterprise strategy. The purpose of the paper is to increase the theoretical and methodological basis for the fo

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Zeng, Yihang, and Ming Guo. "Research on the impact of digital transformation on Enterprise Risk." Advances in Economics and Management Research 1, no. 3 (2023): 437. http://dx.doi.org/10.56028/aemr.3.1.437.

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This paper selects Shanghai and Shenzhen A-share companies from 2011 to 2020 as research samples to explore the impact of digital transformation on enterprise market risk and its mechanism.The results show that digital transformation can effectively reduce the market risks faced by enterprises. Mechanism test shows that digitalization reduces enterprise risks by improving enterprise total factor productivity and alleviating financing constraints, and production efficiency and financing constraints play a part of the intermediary effect.The conclusion of this paper has certain reference signifi

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Osipov, V. M., and N. S. Palamarchuk. "DIRECTIONS OF INCREASING THE COMPETITIVENESS OF ENTERPRISES IN THE CONDITIONS OF MARKET CHANGE." Economic innovations 19, no. 1(63) (2017): 205–15. http://dx.doi.org/10.31520/ei.2017.19.1(63).205-215.

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The article explores the features of the interpretation of the concept of the competitiveness of enterprises by modern domestic and foreign economists. The directions of increasing the competitiveness of enterprises in modern conditions are justified, namely: innovative development of enterprises based on internal and external growth reserves and investment support for the comprehensive development of enterprises. The relationship between the investment and innovation components of enterprise development and their competitiveness under market conditions is determined. The implementation of the

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Singh, Ankit Kumar. "Impact of Business Development and Marketing Practices on Enterprise Expansion in India." International Scientific Journal of Engineering and Management 04, no. 06 (2025): 1–9. https://doi.org/10.55041/isjem04267.

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Abstract - This research investigates the impact of business development and marketing practices on the expansion of enterprises in India. In today’s competitive market landscape, enterprises must go beyond traditional approaches and embrace strategic development and customer-centric marketing to ensure long-term growth. This paper explores how initiatives such as market analysis, strategic partnerships, innovation, customer relationship management, and brand positioning contribute to business scalability and geographical outreach. A mixed-method approach, including literature review and prima

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Abdaliev, A. "ENTERPRISE FINANCIAL MANAGEMENT SYSTEM." Scientific heritage, no. 102 (December 5, 2022): 8–10. https://doi.org/10.5281/zenodo.7401718.

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The article deals with questions about enterprise financial management system. As it known, the finances of enterprises are the basis of both the general market and the nationwide economic system. An effective system for managing the financial resources of an enterprise is the basis for high performance in enterprises and provides an opportunity for its further development and promotion and strengthening of its position in the market.

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MARTYNENKO, V. P., and I. V. MAKALIUK. "Prevention of bankruptcy of industrial enterprises in an unstable market environment." Market Relations Development in Ukraine №5(264)2023 98 (July 13, 2023): 23–29. https://doi.org/10.5281/zenodo.8141734.

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The subject of the study is theoretical and practical aspects of the formation of a system of anti– crisis measures to prevent the bankruptcy of industrial enterprises. The purpose of the study is to develop anti–crisis measures for the recovery of industrial enterprises operating in an unstable market environment. Research methods. In the process of writing the article, the following methods were used: abstract–logical, systematization and grouping. Results of work. As a result of the conducted research, it was stated that the key reason for the emergence of a crisis situati

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Shi, Xiaohan. "Research on Customer Relationship, Market Level and Enterprise Innovation Relationship." Applied Science and Innovative Research 7, no. 4 (2023): p154. http://dx.doi.org/10.22158/asir.v7n4p154.

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Enterprise innovation is an important content of enterprise management and a key element to determine the direction, scale and speed of the development of the company. Enterprise innovation has always been the focus of academic attention. Customer relationship is the contractual relationship established between the enterprise and the customer when purchasing and selling transactions. The research found that customer relationship can affect the innovation investment of enterprises to some extent. Based on a sample of listed companies in China's A stock manufacturing industry from 2008 to 2018,

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Lin, Yi, and Jin Wu. "Design and Research of Enterprise Management System Based on Online Service Risk Management." Advances in Engineering Technology Research 4, no. 1 (2023): 556. http://dx.doi.org/10.56028/aetr.4.1.556.2023.

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Risk management information system must be able to effectively identify, analyze and transmit relevant risk information, so that enterprise management can make relevant decisions and effectively manage risks. An effective risk management information system should also promote the effective communication of risk information within the enterprise. In the fierce market competition, enterprises are always facing the uncertainty from the external environment and the internal environment, which is the risk. To be more precise, enterprise risk refers to the influence of future uncertainty on enterpri

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Virchenko, V. V. "TRANSFORMATION OF THE CONCEPT OF ENTERPRISE COMPETITIVENESS IN THE CONTEXT OF MODERN CHALLENGES." THEORETICAL AND APPLIED ISSUES OF ECONOMICS, no. 50 (2025): 34–42. https://doi.org/10.17721/tppe.2025.50.4.

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The paper examines the transformation of approaches to understanding the nature, specifics and determinants of competitiveness of business entities under modern challenges. The increase in the number of market participants and the volume of transactions, globalization and integration processes in the economic environment, and the ongoing crisis in the global economy are making it increasingly difficult to build sustainable competitive advantages and ensure a sufficient level of competitiveness of enterprises. The author analyzes the theoretical approaches to understanding the nature of enterpr

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Petro, G. Pererva, and A. Kuchinskyi Volodymyr. "Development of the market potential enterprises on the basis effective formation and use of human capital." Economic journal Odessa polytechnic university 3, no. 9 (2019): 94–103. https://doi.org/10.5281/zenodo.3805253.

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The role of the human capital of the enterprise as the main factor of sustainable development of the market potential of the enterprise and the basis of modern economic development of Ukrainian enterprises are determined. The work emphasizes the relationship between human capital and market potential in the structure of enterprise potential. An analytical model of the process of human capital management was built taking into account its influence on the development of the market potential of the enterprise. The approach to the estimation and determination of directions of development of the ma

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Zuo, Ying. "Research on the Innovation Trend of Modern Enterprise Management in the Context of Digital Economy." Frontiers in Business, Economics and Management 7, no. 3 (2023): 161–65. http://dx.doi.org/10.54097/fbem.v7i3.5456.

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Digital economy plays a crucial role in the development process of national economy in China. With the general trend of economic globalization and under China's positive business environment, enterprises come to face increasingly fierce competition and challenges in both the international and domestic markets. In order to achieve rapid and steady development, enterprises need to make good use of the advantage of digital economy, strengthen enterprise innovation management and enhance their market competitiveness. Taking the transformation of manufacturing enterprises as an example, this paper

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Gao, Ang. "The Influence of High-tech Enterprise Financialization on Enterprise Value." Frontiers in Business, Economics and Management 5, no. 2 (2022): 10–13. http://dx.doi.org/10.54097/fbem.v5i2.1634.

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In recent years, the economic growth has slowed down structurally, the real business environment has been deteriorating due to rising costs, insufficient demand, low innovation capacity and other factors, the industrial investment rate has continued to decline, the industrial operating profit situation is not optimistic, and many real enterprises are struggling and on the verge of bankruptcy. On the contrary, the financial market has ushered in a vigorous development. At the same time, because the financial market serves the real economy, it also makes it more convenient for real enterprises t

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