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Journal articles on the topic 'The intention of engagement'

Author: Grafiati

Published: 5 June 2025

Last updated: 1 August 2025

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1

Johann, Maria, Sanjoy Ghose, and Ahmed Bostani. "The Effects of Customer Engagement in CSR on behavioral Intentions in the Hotel Industry." Polish Journal of Sport and Tourism 32, no. 2 (2025): 43–47. https://doi.org/10.2478/pjst-2025-0012.

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Abstract Introduction. Corporate social responsibility (CSR) has become increasingly significant in tourism and hospitality studies due to its influence on business innovation, community development, and the environmental concerns of tourism destinations. While previous research has focused on customers' perceptions of sustainable practices, very few studies have demonstrated how customer engagement in CSR activities impacts customers’ responses. Therefore, this study aims to assess the influence of customer engagement in CSR activities on behavioral intentions based on customers' experiences

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Prasetyo, Salsabil Dwi Kusuma, and Nurdin Sobari. "Checkout or Scroll Down? Investigating TikTok’ Influencer Credibility Effects on Followers' Purchase Intentions." Jurnal Manajemen Teori dan Terapan| Journal of Theory and Applied Management 17, no. 3 (2024): 454–71. https://doi.org/10.20473/jmtt.v17i3.58532.

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Objective: This study explores the influence of influencer credibility on consumer purchasing intentions on TikTok, focusing on the Indonesian market. It examines the mediating roles of trust and online engagement in the relationship between influencer credibility and purchasing intentions, providing insights into influencer marketing strategies. Design/Methods/Approach: A quantitative approach was employed, using questionnaires to collect data from 356 TikTok users who had made purchases on TikTok. Regression analysis tested the relationships between influencer credibility, trust, online enga

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Febrianti, Dhea, Btari M. Purwaamijaya, and Adi Prehanto. "The Influence of Content Marketing on Purchase Intention Through the Mediation of Customer Engagement Among TikTok Followers." Journal of Investment Development, Economics and Accounting 1, no. 2 (2024): 208–19. http://dx.doi.org/10.70001/jidea.v1i2.226.

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The purpose of this study is to examine the influence of content marketing on purchase intention through the mediation of customer engagement among TikTok followers of @Dentarajut. The research aims to fill the gap in existing literature by focusing on the specific impacts of content marketing strategies on customer engagement and purchase intentions in the context of TikTok. This research employs a quantitative approach, utilizing a Likert scale survey to collect data from 396 respondents who follow @Dentarajut on TikTok. The data is analyzed using SmartPLS to assess the relationships between

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Norazizah, Siti, and Susi Evanita. "THE INFLUENCE OF TIKTOK’S USES AND GRATIFICATION DIMENSION ON PURCHASE INTENTION FOR SOMETHINC SKINCARE PRODUCTS IN INDONESIA THROUGH CUSTOMER ENGAGEMENT AS AN INTERVENING VARIABLE." Journal of Management : Small and Medium Enterprises (SMEs) 18, no. 1 (2025): 581–97. https://doi.org/10.35508/jom.v18i1.20615.

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This study aims to analyze the effect of TikTok's U&G dimension on purchase intention through customer engagement as the intervening variable. The research method used was a survey with a sample of 343 respondents. The data were statistically analyzed using SEM-PLS. The results showed that information seeking and social sharing are able to influence purchase intention directly or through customer engagement, while entertainment, exposure, and affection are not able to influence purchase intention directly but can influence it through customer engagement. These findings indicate that custom

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Mahdi, Mahdi, Handayani Rinuastuti, and Akhmad Saufi. "Influence of Trust on Customer Engagement and Intention to Reuse Ferry Transportation Modes Lembar – Padangbai." International Journal of Multicultural and Multireligious Understanding 8, no. 12 (2021): 475. http://dx.doi.org/10.18415/ijmmu.v8i12.3156.

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This study wants to examine buying intention factors that are influenced by trust variables and customer engagement. The study aims to find out the influence of trust on the intention of reusing the mode of transportation of the Lembar-Padangbai crossing. As well as seeing the indirect influence of trust on the intention of reusing through customer engagement on the mode of transportation crossing Lembar-Padangbai. This research was conducted on the Lembar-Padangbai crossing mode in 2021 with a population of 223,264,600 passengers. The sample number of 100 people using the formula Slovin and p

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Imam, Haryadi, and Dudija Nidya. "The Influence of Job Satisfaction and Employee Engagement on Turnover Intention at PT. Dayamitra Telekomunikasi, Tbk. (Study of Mitratel Employees)." International Journal of Current Science Research and Review 07, no. 11 (2024): 8230–37. https://doi.org/10.5281/zenodo.14034602.

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Abstract : The rapid advancement of business in the seamless technology era has disrupted nearly every industry. Amidst this disruption, PT. Dayamitra Telekomunikasi (also known as/abbreviated as “Mitratel”) has encountered challenges, particularly an increasing rate of employee turnover. This turnover is thought to be driven by employee dissatisfaction with various internal and external company factors, along with low engagement levels. Previous research suggests that poor job satisfaction often results in higher turnover intentions, whereas strong employee engagement can help red

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Priscilla, Lysandra, and Popy Rufaidah. "Customer Variety-Seeking and Brand Switching Intention: An Exploration of the Mediating Role of Customer Engagement." JPBM (Jurnal Pendidikan Bisnis dan Manajemen) 9, no. 3 (2023): 217. http://dx.doi.org/10.17977/um003v9i32023p217.

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This study focuses on determining the impact of customer variety-seeking on brand switching intention by exploring the mediation role of customer engagement in streaming services in Indonesia. The data were gathered using a purposive sampling technique, and valid responses from 124 respondents were analyzed. The study results showed that customer variety-seeking significantly improves customer engagement. This study also found a non-significant direct effect of customer variety-seeking on brand switching intention and a negative significant effect of customer engagement on brand switching inte

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Indriyani, Dita, and Lista Meria. "Influence of Work Environment and Work Characteristics on Turnover Intention System with Mediation Role of Work Engagement." International Journal of Cyber and IT Service Management 2, no. 2 (2022): 127–38. http://dx.doi.org/10.34306/ijcitsm.v2i2.108.

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The millennial generation currently dominates human resources in the company. Millennial generation employees have many advantages, but millennials are considered less committed to their work, so they are synonymous with high turnover intentions. The research was conducted to know the effect of the work environment and job characteristics on the turnover intention with the mediating role of work engagement in millennial generation employees, work environment, and job characteristics as independent variables. Turnover intention is the dependent variable, and work engagement is a mediating varia

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Ratnawati, Lela Septatiana, and Sanaji Sanaji. "Pengaruh Customer Engagement terhadap Online Purchase Intention dengan Customer Operant Resources Sebagai Variabel Intervening pada Layanan Platinum Mahasiswa di Vidio.com." Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship 14, no. 1 (2024): 45–64. https://doi.org/10.30588/jmp.v14i1.2088.

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This study aims to analyze the impact of Customer Engagement on Customer Operant Resources and Online Purchase Intention among Vidio.com users who are university students in Indonesia. The research sample comprises 280 respondents aged 18-23 years who have accessed free content on Vidio.com in the past six months. Data were collected through adapted questionnaires, and their validity and reliability were tested. The analysis results show that Customer Engagement has a significant effect on Customer Operant Resources, indicating that customer engagement positively influences operant resources.

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Clarence, Clarence, and Keni Keni. "Purchase intention predicting factors in Indonesian fashion brands." Jurnal Manajemen Maranatha 21, no. 2 (2022): 91–100. http://dx.doi.org/10.28932/jmm.v21i2.4329.

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Consumer buying intentions can be predicted by digital marketing, customer engagement, and customer perceived value. This study aims to empirically test digital marketing, customer engagement, and customer perceived value, as well as brand preference in mediating customer perceived value on purchase intention. In this study, the sample collected was 217 respondents. Data were collected and distributed by online questionnaires using Google form and data analysis of this research uses PLS-SEM method. The result shown by this study shows digital marketing and customer engagement can predict purch

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Azanza, Garazi, Juan A. Moriano, Fernando Molero, and Jean-Pierre Lévy Mangin. "The effects of authentic leadership on turnover intention." Leadership & Organization Development Journal 36, no. 8 (2015): 955–71. http://dx.doi.org/10.1108/lodj-03-2014-0056.

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Purpose – The purpose of this paper is to examine the relationship between employees’ perception of authentic leadership and their turnover intention as mediated by employees’ work-group identification (WID) and work engagement. Design/methodology/approach – Structural equation modeling was used to analyze the data from 623 Spanish employees. Findings – Results show that authentic leadership has a negative effect on turnover intention and positive effects on work engagement and WID. The direct relationship between authentic leadership and turnover intention was found to be partially mediated b

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Ferdianto, Raditya, Satria Avianda Nurcahyo, Eka Renny Noviati Wahyuni, and Siti Aisyah. "TikTok Made Me Buy It: Analyzing the Influence of Content Marketing and Engagement on Generation Z's Purchase Intention." Strata Social and Humanities Studies 2, no. 2 (2024): 103–12. https://doi.org/10.59631/sshs.v2i2.258.

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This study aims to examine the influence of content marketing and customer engagement on the purchase intentions of Generation Z users on the TikTok platform in Central Java, utilizing a quantitative methodology and the SmartPLS version 3.29 analysis tool. The sample of this study included 200 Tiktok Platform Users aged 16-28 years in the Central Java region. Data was collected through a questionnaire focused on content marketing, customer engagement, and purchase intention. An analysis was performed to examine the correlation between content marketing and customer engagement regarding buy int

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Prasetya, Maheza, and Daniel Susilo. "The effect of content marketing on purchase intention through customer engagement as variable mediation." Jurnal Komunikasi Profesional 6, no. 5 (2022): 423–34. http://dx.doi.org/10.25139/jkp.v6i5.5192.

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This study aims to determine whether or not the influence of content marketing from the @Planetban Instagram account on consumers purchase intentions through customer engagement. This study uses several concepts such as social media marketing, content marketing, purchase intention, and customer engagement. The results of this study showed that there is the influence of content marketing on purchase intention mediated by R-Square results explain the influence of content marketing (X) and customer engagement (Y1) is able to explain the variability of purchase intention (Y2) construct of 52.8% an

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Missye, Missye, and Chandra Hosen. "Pengaruh Profesional Identity pada Turnover Intention dengan Employee Enggagement dan Job Satisfaction sebagai Variabel Mediasi." Business Management Journal 20, no. 1 (2024): 33. http://dx.doi.org/10.30813/bmj.v20i1.5198.

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<p><em> </em><em>The high level of employee turnover intention is an important problem for companies. Companies to make efforts to increase job satisfaction and employee engagement in their work, so that it will have an impact on reducing turnover intentions. Research was conducted on employees to analyze the influence of professional identity on turnover intention with employee engagement and job satisfaction as mediation. This research uses a quantitative approach using a questionnaire filled out by 42 respondents who work at company.. techniques </em><em>

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Bilal, Muhammad, Zeng Jianqu, and Junlan Ming. "How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements." Journal of Business Strategy Finance and Management 2, no. 1-2 (2020): 44–55. http://dx.doi.org/10.12944/jbsfm.02.01-02.06.

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This paper examines the effect on consumer-purchase intentions of social media marketing components, including entertainment, engagement, eWOM, and trendiness. The study was conducted among Chinese consumers who have social media account and are aware of the effects of social media marketing on consumer purchase intentions. Data collected data from 260 experienced social media users in Beijing and Shanghai. We used structural equation modeling (SEM) to evaluate the connections with SMM components, customer brand engagement, and purchasing intention. The findings demonstrate that interaction, e

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Bilal, Muhammad, Zeng Jianqu, and Junlan Ming. "How Consumer Brand Engagement Effect on Purchase Intention? The Role of Social Media Elements." Journal of Business Strategy Finance and Management 2, no. 1 (2021): 44–55. http://dx.doi.org/10.12944/jbsfm.02.01.06.

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This paper examines the effect on consumer-purchase intentions of social media marketing components, including entertainment, engagement, eWOM, and trendiness. The study was conducted among Chinese consumers who have social media account and are aware of the effects of social media marketing on consumer purchase intentions. Data collected data from 260 experienced social media users in Beijing and Shanghai. We used structural equation modeling (SEM) to evaluate the connections with SMM components, customer brand engagement, and purchasing intention. The findings demonstrate that interaction, e

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Martini, Erni, Ratih Hurriyati, and Mokh Adib Sultan. "Investigating the role of rational and emotional content towards consumer engagement and EWOM intention: Uses and gratification perspectives." International Journal of Innovative Research and Scientific Studies 6, no. 4 (2023): 903–12. http://dx.doi.org/10.53894/ijirss.v6i4.2089.

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This study aims to examine the role of rational and emotional content in social media on consumer engagement and EWOM intention. The population of this research is e-commerce social media users with a total sample size of 394 respondents using the purposive sampling technique. The Partial Least Square-Structural Equation Model (PLS-SEM) is used to test the research hypothesis. The results of the study revealed the role of rational and emotional content in influencing consumer engagement but did not affect EWOM intention. Consumer engagement affects EWOM intentions. The study’s findings support

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Agarwal, Upasna A., and Vishal Gupta. "Relationships between job characteristics, work engagement, conscientiousness and managers’ turnover intentions." Personnel Review 47, no. 2 (2018): 353–77. http://dx.doi.org/10.1108/pr-09-2016-0229.

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Purpose Integrating the job demands-resources theory and the conservation of resources theory, the purpose of this paper is to develop and test a moderated-mediation model examining the relationships between motivating job characteristics, work engagement, conscientiousness and managers’ turnover intentions. Design/methodology/approach Data were collected using a survey questionnaire from 1,302 managers working in eight Indian private sector organizations. Structural equation modeling and hierarchical regression analysis were used to test the hypothesized relationships between the study variab

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Ramadhan, Muhammad, Herni Justiana Astuti, Erny Rahmawati, and Mastur Mujib Ikhsani. "THE EFFECT OF INFLUENCER MARKETING, VIRAL MARKETING AND CUSTOMER ENGAGEMENT ON PURCHASE INTENTION AT BLOODS STORE IN PURWOKERTO." Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) 8, no. 1 (2024): 1470–84. http://dx.doi.org/10.31955/mea.v8i1.3868.

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This research investigates the multifaceted influence of contemporary marketing methodologies, namely influencer marketing, viral marketing, and customer engagement, on consumers' purchase intentions. This research used SmartPLS statistical analysis tool version 3.0. This research uses an online questionnaire with a total of 150 respondent from students of the Faculty of Economics and Business at Jenderal Soedirman University, University of Muhammadiyah Purwokerto, and State Islamic University Prof. KH. Saifuddin Zuhri Purwokerto that have purchase intention in Blood Store Purwokerto. Based on

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Dewanti, Nisa, and Mira Melynda Prakosa. "IMPACT OF WORK ENGAGEMENT ON TURNOVER INTENTION AMONG NURSE AT X HOSPITAL SURABAYA." Proceeding of International Conference of Kerta Cendekia 2, no. 1 (2023): 89–96. http://dx.doi.org/10.36720/ickc.v2i1.502.

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Background: Nurse turnover is still a world problem. Changing nurses can be detrimental to the hospital organization. Strategies are needed so that nurses' intentions to leave the hospital do not materialize, one of which is work engagement. Work engagement is expected to make nurses not think about leaving their jobs because engagement conditions make nurses feel involved and more focused on their work until they never to think about leaving their jobs. Objectives: This study was conducted to see how the impact of work engagement on the level of turnover intention among nurses. Me

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Al-Htibat, Ameen, and Zanete Garanti. "Impact of interactive eReferral on tourists behavioral intentions." Marketing Intelligence & Planning 37, no. 5 (2019): 527–41. http://dx.doi.org/10.1108/mip-08-2018-0348.

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Purpose Despite recognizing the importance of eReferral in shaping tourists’ behavioral intentions, researchers have rarely explored its dynamics. In the recent years, interest in the superiority of interactive eReferral over eWOM has burgeoned, thus increasing theoretical and empirical quest, which has generated many inconsistencies. Drawing on social identity, trust transfer and social tie theories, the purpose of this paper is to explore an integrative model that investigates the impact of interactive eReferral on tourists’ engagement, eReferral sharing behavior and intention to visit. Besi

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Yacob, Syahmardi, Erwita Dewi, and Ade Perdana Siregar. "Customer Engagement on Purchase: The Role of Sharing Intention in Influencing Consumer Interest in Snack Food Products." MSJ : Majority Science Journal 3, no. 2 (2025): 56–62. https://doi.org/10.61942/msj.v3i2.354.

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Opportunities for MSMEs are indeed wide open with technological advances, but competition in business is increasingly competitive. One can observe that the food sector in Jambi Province is the highest business sector on the MSME scale, so this shows that competition will also be higher. Customer involvement is considered to foster the intention of new consumers to make purchases, so customer engagement is an important thing to measure in the marketing concept. Food products are not only a business but also a consumer experience in shopping to consume or interact which can potentially increase

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Pasnau, Robert. "Medieval Engagement with Authorial Intention." Journal of Medieval and Early Modern Studies 53, no. 3 (2023): 519–43. http://dx.doi.org/10.1215/10829636-10689645.

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Abstract The Middle Ages developed a rigorous semantic account of how thought mediates between words and things. Modern literary theory, in contrast, has been characteristically skeptical about whether anything is gained by attempting to discover the thoughts of the author that lie behind the words. For medieval readers, connecting with an author's thoughts mattered, above all, because they understood reading to be a form of interpersonal engagement. The text is not simply an impersonal artifact, good for stimulating certain sorts of responses, but it is an expression of the thoughts of anothe

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Roosdhani, Mohamad Rifqy, Samsul Arifin, and Ali Ali. "Health Service Satisfaction To Purchase Decision: The Dual Mediation of Customer Engagement And Word of Mouth." Ekspektra : Jurnal Bisnis dan Manajemen 8, no. 2 (2024): 170–84. https://doi.org/10.25139/ekt.v8i2.8689.

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This study examines the direct impact of customer satisfaction on repurchase intention and the indirect effects mediated through customer engagement and word of mouth (WOM) at Graha Husada Jepara Hospital. Involving 227 respondents with a simple random sampling method, The findings show that both WOM and customer engagement fully mediate the relationship between customer satisfaction and repurchase intention, while customer satisfaction itself exhibits an insignificant direct correlation with repurchase intention. These findings suggest that enhancing customer engagement and utilizing WOM are

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Nabiel Fadilla, Zulvan, and Ahyar Yuniawan. "Gen Y Employee Retention: The Interplay of Work-Life Balance, Supervisor Support, and Engagement in Semarang." Jurnal Ilmiah Manajemen dan Bisnis 9, no. 2 (2024): 203–13. https://doi.org/10.38043/jimb.v9i2.5991.

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Intention to quit is a critical issue for organizations, as it can disrupt the stability of human resource management and lead to increased turnover rates. This study focuses on Generation Y employees, aged 28-43 years, working in various companies across the manufacturing, service, and trading sectors in Semarang City. Using a quantitative approach with a simple random sampling technique, data were collected from 100 respondents to examine the influence of work-life balance, supervisor support, and employee engagement on intention to quit. The results of hypothesis testing reveal that work-li

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Coetzee, Melinde, and Jeannette van Dyk. "Workplace Bullying and Turnover Intention: Exploring Work Engagement as a Potential Mediator." Psychological Reports 121, no. 2 (2017): 375–92. http://dx.doi.org/10.1177/0033294117725073.

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Employees’ turnover intentions may entail expensive consequences for companies. The study examined the mediating effect of work engagement in the relationship between workplace bullying and turnover intention. Using a cross-sectional sample of 373 employees, structural equation modeling and mediation analysis showed that perceptions of work- and person-related bullying were linked to low levels of vigor and dedication which in turn were associated with high turnover intention. Work engagement partially mediated the effect of high workplace bullying on high turnover intention. The results were

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Halaszovich, Tilo, and Jacques Nel. "Customer–brand engagement and Facebook fan-page “Like”-intention." Journal of Product & Brand Management 26, no. 2 (2017): 120–34. http://dx.doi.org/10.1108/jpbm-02-2016-1102.

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Purpose The potential outcomes of social media-facilitated customer–brand relationships have prompted many firms to develop strategies that would enable them to connect with as many customers as possible through social media. Nevertheless, the marketing value of these artificial connections is questionable. Therefore, this paper aims to identify determinants of customers’ intention to connect with a brand on social media (i.e. Facebook) in the absence of “pull-strategies”. Design/methodology/approach In this paper, the concept of customer–brand engagement (CBE) is applied to the intentions to

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Teoh, Kevin Rui-Han, Iain Coyne, Dwayne Devonish, Phil Leather, and Antonio Zarola. "The interaction between supportive and unsupportive manager behaviors on employee work attitudes." Personnel Review 45, no. 6 (2016): 1386–402. http://dx.doi.org/10.1108/pr-05-2015-0136.

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Purpose The purpose of this paper is to use social exchange theory (SET) to examine a model where supportive and unsupportive manager behaviors (SMB and UMB) interact to predict employees’ engagement, job satisfaction and turnover intention. Design/methodology/approach A cross-sectional online survey collected data from 252 UK-based employees of a global data management company. Findings Factor analysis confirmed manager behaviors to consist of two constructs: supportive and unsupportive behaviors. Structural equation modeling indicated SMB predicted job satisfaction and turnover intentions, b

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Fuadi, Selamet, Durotun Nasikah, and Mutia Safitri. "Pengaruh Kepuasan Pelatihan Dan Pemberdayaan Psikologis Terhadap Keinginan Berpindah Dengan Keterlibatan Kerja Sebagai Faktor Mediasi (Studi Kasus Pada Karyawan PT. Indo Metro Surya Andola)." Jurnal Manajemen DIVERSIFIKASI 3, no. 4 (2023): 909–20. http://dx.doi.org/10.24127/diversifikasi.v3i4.2776.

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The research was motivated by the high turnover rate of employees in companies. The aim ofthis research is to determine the effect of training satisfaction and psychologicalempowerment on turnover intention with work involvement as a mediating factor. Thisresearch is quantitative research. With this type of explanatory survey research, the samplingtechnique was nonprobability sampling, as many as 73 employees from PT. Indo Metro SuryaAndola. As a measuring tool, an 80-item questionnaire was used with Likert scalemeasurements and analyzed using Path Analysis. The research results show that trai

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Mulyana, M. Restu, and Ina Oktaviana Matusin. "ANTESEDEN DARI PURCHASE INTENTION." Jurnal Ekonomi Trisakti 3, no. 1 (2023): 1775–84. http://dx.doi.org/10.25105/jet.v3i1.16041.

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Tujuan penelitian ini adalah untuk memahami bagaimana hubungan financial value, functional value, individual value, social value, dan customer engagement dengan niat meningkatan purchase intention Zara di Jakarta. Informasi yang digunakan dalam studi kasus ini adalah Zara apparel consumers. Ada 196 sampel data yang dikumpulkan untuk studi ini pada konsumen yang menggunakan Zara setidaknya dua kali dalam setahun. Nilai finansial, nilai fungsional, nilai individu, nilai sosial, dan keterlibatan pelanggan merupakan variabel bebas dalam penelitian ini. Niat membeli kembali adalah variabel dependen

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Putranti, Latifah, Nurani Desty Nurmasari, and Era Manya Sumantri. "Job insecurity, job engagement and turnover intention of Hotel employees in Yogyakarta during pandemic Covid-19." Journal of Business and Information Systems (e-ISSN: 2685-2543) 4, no. 2 (2023): 141–53. http://dx.doi.org/10.36067/jbis.v4i2.132.

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The pandemic of Covid-19 disrupted all economic activities, especially the tourism industry. The Special Region of Yogyakarta, a tourism city, has been badly affected. In surviving the pandemic conditions, the hotel industry adopted policies to carry out efficiency, which had an impact on job insecurity, job engagement, and turnover intention. This study aims to examine the impact of Covid-19, the effect of job insecurity, and job engagement on turnover intention. This study was conducted in the hotel industry in the Special Region of Yogyakarta in 2022. The sample used in this study was 100 h

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Prima Jaya, Fanlia, Abdul Wahab, Akhmad Aspiannor, and Zainal Firdaus Wardhana. "Employee Engagement: Strategies for Reducing Turnover Intention at Mosque Marbot." Al-Tanzim: Jurnal Manajemen Pendidikan Islam 7, no. 1 (2023): 41–55. http://dx.doi.org/10.33650/al-tanzim.v7i1.4087.

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This study aims to obtain clarity about the Perceived Organizational profile Support and Work Life Balance profiles, turnover intention profiles, marbot Mosque employee engagement profiles, as well as obtaining clarity on the relationship between Perceived Organizational Support and Work Life Balance to turnover intentions through marbot masjid employee engagement. The research method used is the Explanatory Survey Method, the object of this research is all marbot Mosques in East Banjarmasin District, then a sample is drawn and gets as many as 63 respondents who are represented by each mosque

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Shofiya, Nadia Ambar, and Ira Fachira. "Effects of Social Media Marketing Towards Probiotic Chicken Customers’ Purchase Intention: Customer Engagement as a Mediator." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 8 (2021): 518–31. http://dx.doi.org/10.47405/mjssh.v6i8.943.

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Social media has become an inseparable part of marketing, particularly for small and medium enterprises. However, there is a limited knowledge on how it helps small and medium enterprises in selling probiotic products. This study aims to explore how social media marketing influences the purchase intentions of probiotic chicken customers. This research uses a quantitative approach to collect data through an online survey from 215 participants. The results show that the factors of entertainment, trendiness, and e – word of mouth of social media marketing, alongside customer engagement, significa

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Al-Haddad, Shafig, Abdel-Aziz Ahmad Sharabati, Mohammad Al-Khasawneh, Rand Maraqa, and Raya Hashem. "The Influence of Corporate Social Responsibility on Consumer Purchase Intention: The Mediating Role of Consumer Engagement via Social Media." Sustainability 14, no. 11 (2022): 6771. http://dx.doi.org/10.3390/su14116771.

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Corporate Social Responsibility (CSR) has become a vital factor in how organizations run their businesses. Consumers are becoming more aware of it and are expecting it from organizations. With the rise of social media, organizations have another channel to communicate their CSR activities to their stakeholders. A good deal of research has been conducted on CSR and its relation to consumers. However, there is limited research on its influence on consumers via social media channels. Therefore, this research studied the impact of an organization’s CSR activities on consumer purchase intention wit

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Kabir, Zian Shah, and Kyeong Kang. "An Interaction–Engagement–Intention Model: How Artificial Intelligence and Augmented Reality Transform the User–Platform Interaction Paradigm." Electronics 14, no. 12 (2025): 2499. https://doi.org/10.3390/electronics14122499.

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Interaction with mobile platforms changes users’ emotional and cognitive engagements through various stimuli cues that respond to behavioural intentions. Emerging technologies such as artificial intelligence (AI) and augmented reality (AR) foster more engagements and transform a new user–platform interaction paradigm in the e-commerce industry. This study signifies the effects of artificial intelligence and augmented reality in assessing user experience for mobile platforms. In this paper, we develop an interaction–engagement–intention model that considers users’ continuance intention based on

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Xu, Jiahui, Chaohui Wang, Tingting (Christina) Zhang, and Lei Zhu. "How Job Crafting Affects Hotel Employees’ Turnover Intention during COVID-19: An Empirical Study from China." Sustainability 15, no. 12 (2023): 9468. http://dx.doi.org/10.3390/su15129468.

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Based on self-regulation theory, this study examines the relationship between job crafting, career identity, job engagement, and turnover intention among hotel staff in China amid the COVID-19 pandemic. This research draws on the observations of 1453 hotel employees in China for its empirical data and analysis by SPSS and AMOS. Job crafting positively impacts career identity and job engagement but negatively impacts turnover intention. The turnover intentions of hotel employees are negatively impacted by their feelings of career identity and job engagement. Additionally, the mediating role of

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Supriwanto, Supriwanto, and Hetty Karunia Tunjungsari. "MEDIASI TOURIST'S ENGAGEMENT DALAM PENGARUH INTERACTIVE E-REFERRAL PADA INTENTION TO VISIT DAN E REFERRAL SHARING BEHAVIOR FESTIVAL CAP GO MEH SINGKAWANG." Jurnal Muara Ilmu Ekonomi dan Bisnis 4, no. 2 (2020): 261. http://dx.doi.org/10.24912/jmieb.v4i2.8031.

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Tujuan penelitian ini adalah untuk menguji apakah Interactive e-Refferal, Tourist Engagement merupakan prediktor positif terhadap Intention To Visit dan e-Refferal Sharing Behavior pada mahasiswa di sejumlah universitas di Jakarta. Terdapat 195 responden yang terlibat dalam penelitian ini dan diperoleh dengan menggunakan teknik convenience sampling. Pengolahan data dan pengujian hipotesis dilakukan dengan menggunakan software PLS-SEM. Hasil penelitian menunjukkan bahwa Interactive e-Refferal, Tourist’s Engagement merupakan prediktor positif terhadap Intention To Visit dan e-Refferal Sharing Be

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Amin, Muhammad, Moazam Shahwar, Zia Hussain, Syed Muhammad Waqar Farooq, and Javeed Iqbal. "The Effect of Work Environment, Organizational Justice, and Job Embeddedness on Turnover Intention of Pakistan's Textile Production Employees: The Mediating Role of Work Engagement." Pakistan Journal of Humanities and Social Sciences 12, no. 3 (2024): 2492–508. http://dx.doi.org/10.52131/pjhss.2024.v12i3.2404.

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This research aims to provide researchers with a fresh perspective on the topic of employee turnover in the textile industry of Pakistan by illuminating the connections between work environment, organizational justice, job embeddedness, employee engagement, and turnover intention. By conducting a thorough literature review, researchers are able to identify individual studies that investigated the connection between work environment, organizational justice, job embeddedness, employee engagement, and turnover intention in Pakistan's textile sector. 384 workers in the textile and garment industry

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Pengxu, Huo, and Aida Hanim Binti A. Hamid. "Evaluating the Impact of Organizational Participation on Leadership Development among Vocational College Students in China." International Journal of Research and Innovation in Social Science IX, no. VI (2025): 587–98. https://doi.org/10.47772/ijriss.2025.90600048.

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The study uses the KEIB (Knowledge, Emotion, Intention, and Behavior) model to investigate how participation in organizations influences leadership development among vocational college students in China. The study employs a quantitative, cross-sectional design with a sample of 563 students from various vocational institutions. A structured questionnaire recording the four dimensions of leadership development: knowledge, emotional engagement, intention to lead, actual leadership behaviors was used to collect data. The study further concludes that, holding other things constant, higher knowledge

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Artan Özoran, Beris, Ceyhan Cigdemoglu, and İlgar Seyidov. "ECONOMIC, SOCIO-CULTURAL AND EXISTENTIAL ENGAGEMENT STRATEGIES DURING COVID-19 PANDEMIC: A SCENARIO-BASED EXPERIMENT." International Journal of Management Studies 30, no. 2 (2023): 203–34. http://dx.doi.org/10.32890/ijms2023.30.2.2.

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The purpose of this study is to reveal the impact of the different engagement strategies used to respond to the economic, sociocultural and existential pressures on the purchase intention of the adult consumers and to compare the purchase intentions of the engagement strategies across gender and income. We embodied a scenario-based within-group experimental design to investigate the effect of engagement strategies on purchase intention. We used a convenience sampling strategy with 221 university students enrolled in an elective course on public relations in Turkey. The results showed that the

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Rodrigues de Matos, Maria Lilia, Liana Holanda Nepomuceno Nobre, Lucas Gabriel De Souza Galvão, and Fábio Chaves Nobre. "Relationships Between Consumer Engagement and Purchase Intention of Ecological Products." Revista de Gestão Social e Ambiental 17, no. 1 (2023): e3072. http://dx.doi.org/10.24857/rgsa.v76n1-008.

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Purpose: This study aims to analyze the relationship between consumer engagement with the Beta brand and the purchase intention of ecological products sold by the company. Theoretical framework: It builds on the literature on consumer engagement and behavior and green or ecological products Method/design/approach: In this study, the research was characterized as quantitative, descriptive and explanatory, with data collected through a survey. The study population was made up of consumers and potential consumers of Beta Cosmetics, a company that operates in the beauty market, offering sustainabl

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Putra, Nicks Candra, Carolin Carolin, Gabriel Jessye, Isaiah Abib, and Michael Laurel. "CUSTOMER ENGAGEMENT IMPACTS TOWARDS PURCHASE INTENTIONS IN THE ONLINE TRAVEL AGENT INDUSTRY." Jurnal Administrasi Bisnis 16, no. 2 (2020): 103–13. http://dx.doi.org/10.26593/jab.v16i2.3983.103-113.

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This study attempts to investigate the effect of customer engagement which represented through surveillance, social interaction, sharing information, attraction, and social influence on OTA‟s (Online Travel Agency) customer engagement in social media such as Facebook, Twitter, and Instagram about its connection to purchase intention. The importance of this research is to understand the customer engagement level necessary to satisfy the needs of social media users that can lead to purchase intentions. The questionnaires used convenience sampling with totals of 30 questions and 200 respondents w

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Fasih, Syeda Tayyabe, Amanat Ali Jalbani, and Shujat Mubarik. "Consequences of Exclusive Talent Management and the Mediating and Moderating Roles of Distributer Justice and Procedural Justice." Market Forces 16, no. 2 (2022): 133–50. http://dx.doi.org/10.51153/mf.v16i2.507.

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The study examines the effect of exclusive talent management on turnover intention, employ engagement, and perceived distributive justice. Moreover, the impact of distributive justice on turnover intention and employee engagement was examined. Further, we also assess the mediating and moderating roles of distributive justice and procedural justice. The study has collected the data through a survey questionnaire from employees of private banks in Pakistan. The private bank context is suitable for the study because it is the most emerging services sector. There is a high degree of social interac

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Sheehan, Cathy, Tse Leng Tham, Peter Holland, and Brian Cooper. "Psychological contract fulfilment, engagement and nurse professional turnover intention." International Journal of Manpower 40, no. 1 (2019): 2–16. http://dx.doi.org/10.1108/ijm-08-2017-0211.

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Purpose The purpose of this paper is to analyse the effect of nurses’ experience of the fulfilment of their psychological contract on their intention to leave the nursing profession and to consider employee engagement as a mediator between the fulfilment of the psychological contract of nurses and their intention to leave their profession. Design/methodology/approach The authors used a quantitative, cross-sectional research design. In total, 1,039 Australian nurses completed an anonymous online survey conducted via the Australian Nursing and Midwifery Federation website. Structural equation mo

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Chen, Wen-Kuo, Chien-Wen Chen, and Andri Dayarana K. Silalahi. "Understanding Consumers' Purchase Intention and Gift-Giving in Live Streaming Commerce: Findings from SEM and fsQCA." Emerging Science Journal 6, no. 3 (2022): 460–81. http://dx.doi.org/10.28991/esj-2022-06-03-03.

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Live streaming commerce has experienced tremendous growth over the past few years. Although research has increasingly investigated the phenomenon of live streaming as e-commerce, it is arguably essential to determine why consumers make purchases through live streaming and send paid gifts to streamers. This study aims to understand users' social commerce purchase intentions and gift-giving according to the uses and gratification perspective, and engagement, and extends the literature by identifying five uses and gratifications for social media live streaming and how the viewers' engagement affe

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Kabir, Zian Shah, and Kyeong Kang. "The Impact of Augmented Reality Through User-Platform Interactions Towards Continuance Intention with the Effect of User Generation." Information 15, no. 12 (2024): 758. https://doi.org/10.3390/info15120758.

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When users interact with mobile platforms in an Augmented Reality (AR) environment, cognitive and emotional engagements change through different stimuli cues that respond to users’ behavioral intentions. Although AR engages more interactions in mobile platforms, there is a significant gap in assessing UX, considering the physical distance between users and virtual products in a mobile platform. Considering the effect of user generation, the impacts of perceived engagements toward continuance intention through user-platform interactions are unexplored. This study investigated a nuanced understa

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Liang, Yiyuan, Xiaowei Jiang, Shanshan Liu, Kaigeng Li, and Yue Liu. "How work well-being predicts the career intention of social sports instructors in China." Social Behavior and Personality: an international journal 52, no. 12 (2024): 1–12. https://doi.org/10.2224/sbp.13992.

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The promotion of nationwide physical fitness in China has increased demand for social sports instructors, but challenges such as a severe shortage of practitioners hinder its development. Drawing on social cognitive career theory, in this study we explored whether work well-being predicts the career intention of social sports instructors. We found that work well-being positively predicted career intention through core self-evaluation. Specifically, job satisfaction and work engagement promoted career intention, whereas job burnout reduced career intention. Additionally, job satisfaction and wo

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Alamoudi, Hawazen, and Majed Alharthi. "Antecedents and consequences of customer engagement: A case study of Saudi airline industry." Innovative Marketing 17, no. 3 (2021): 30–44. http://dx.doi.org/10.21511/im.17(3).2021.03.

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The main aim of this study is to examine the antecedents and consequences of consumer engagement in the Saudi airline industry. In total, 403 usable responses were collected using an electronic survey. The study respondents include airline travelers who are living in Saudi Arabia. The survey data were examined using structural equation modeling (SEM) to verify the theoretical model. The major study findings suggest that a positive correlation is found between online brand experience, brand love, and customer engagement. Moreover, customer engagement is positively associated with repatronage in

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Kim, Jungsun (Sunny), and Anthony Gatling. "The impact of using a virtual employee engagement platform (VEEP) on employee engagement and intention to stay." International Journal of Contemporary Hospitality Management 30, no. 1 (2018): 242–59. http://dx.doi.org/10.1108/ijchm-09-2016-0516.

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Purpose The purpose of this study is to investigate whether the perceived ease of use and the usefulness of a virtual employee engagement platform (VEEP) positively influence employees’ intentions to use the VEEP and, in turn, actual use of VEEP. This study further examined how using the VEEP influences employee engagement as well as two organizational outcomes (i.e. employee participation and intention to stay). Design/methodology/approach The survey items for this study were developed based on the technology acceptance model (TAM) and motivation theory. Structural equation modeling (SEM) was

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Silviana, Poppy Gus, and Lukman Cahyadi. "Mengukur Turnover Intention melalui Work Engagement." JMB : Jurnal Manajemen dan Bisnis 12, no. 2 (2023): 132. http://dx.doi.org/10.31000/jmb.v12i2.9466.

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