Relevant bibliographies by topics / The millenials at purchase among behavior

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  1. Journal articles
  2. Dissertations / Theses
  3. Books
  4. Book chapters
  5. Conference papers
  6. Reports

Academic literature on the topic 'The millenials at purchase among behavior'

Author: Grafiati
Published: 3 June 2025
Last updated: 31 July 2025

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Journal articles on the topic "The millenials at purchase among behavior"

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Dr., Dhananjoy Datta, and Bhaskar Sharma Mr. "IMPULSE PURCHASE BEHAVIOR AMONG THE MILLENNIALS AT AGARTALA,TRIPURA, INDIA." International Journal of Marketing & Financial Management Volume 5, Issue 6, Jun-2017 (2017): pp 01–17. https://doi.org/10.5281/zenodo.821848.

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Impulse purchase or impulse buying describes an unplanned decision to buy a product or service, made just before a purchase. This paper is an attempt to understand the consumer impulse buying behavior among the millennials at superstores in Agartala. The impact of various variables like discount offer, various scheme, promotional activities, retail store offer, display of product, behavior of sales person, popularity of product, influence of reference group, income level of customers and festival season, on consumer impulse buying behavior, have been analyzed. The study is based on the primary
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Solekah, Nihayatu Aslamatis, Gancar Premananto, and Sri Hartini. "Green Marketing Tools, Religiosity, Environmental Attitude And Green Purchase Behaviour Among Millenials Generation." Management and Economic Journal (MEC-J) 4, no. 3 (2020): 233–52. http://dx.doi.org/10.18860/mec-j.v4i3.8203.

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The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase Behavior (GPB). This study employs samples using a questionnaire instrument. The result of the collected 268 questionnaires of respondents were processed using descriptive and quantitative analysis data using SEM (Strutural Equation Model) analysis techniques with Stata 13. The results showed that millennial generation in shaping their engageme
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Kurniawati, Salsabilla, Rosa Prafitri Juniarti, Azizah Omar, and Ahmad Ajib Ridlwan. "Revealing well-educated millenials' purchase intention on halal cosmetics: The role of knowledge, religiosity, and attitude." al-Uqud : Journal of Islamic Economics 7, no. 1 (2023): 95–109. http://dx.doi.org/10.26740/aluqud.v7n1.p95-109.

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This study aimed to analyze and discuss the influence of knowledge, religiosity, and attitude on well-educated Muslim women Millenials’ interests in buying halal cosmetics in a state with a Muslim majority. The judgemental sampling technique was applied to take samples using an online questionnaire. Two hundred twenty-three respondents were collected, yet, only 210 well-educated Muslim women with minimum ages of 21 years old could participate. Data is analyzed using path analysis to see the correlation among variables. The result found that well-educated Muslim women Millenials had a positive
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Hastuti, Hastuti. "Impact Of Social Media Marketing On Brand Image On Purchase Decisions Of Millenials Consumers." Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan 2, no. 3 (2021): 206–14. http://dx.doi.org/10.53697/emak.v2i3.65.

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Social media marketing has a substantial and beneficial influence on brand image. Cosmetics are becoming increasingly popular among the millennial age, particularly in major cities. Previous study has found that millennials are highly worried about how others view them. Consumption of goods via online or social media is one of the qualities that might aid in the development of their identity. The goal of this study was to determine the impact of social media marketing on brand image, cosmetic purchasing decisions among millennial consumers, and the relationship between emotional aspects (self-
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Lebedev, A. V., and S. A. Struchkova. "Factors influencing the purchase of green milk." Economics and Management, no. 6 (August 28, 2019): 69–80. http://dx.doi.org/10.35854/1998-1627-2019-6-69-80.

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The presented study explores the nature of factors that facilitate the purchase of “green milk”, which serves as the most appropriate term for defining environmental and organic milk of animal and vegetable origin.Aim. The study aims to identify factors that affect the indicators of disposition towards purchasing green milk.Tasks. By summarizing previous studies, the authors put together a set of factors influencing green consumer behavior, conduct an empirical assessment of the impact of these factors, and specify the criteria for facilitating an environmental perception of food products by t
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Novela, Selly, and Suhendi Suhendi. "Differences in Perception of Sustainability and Purchase Intention of The Fashion Industry." Business Review and Case Studies 6, no. 1 (2025): 144. https://doi.org/10.17358/brcs.6.1.144.

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Background: The fashion industry plays a crucial role in global GDP but faces significant environmental challenges, including CO2 emissions, microplastic pollution, and textile waste. Sustainability has emerged as a critical trend in addressing these issues.Purpose: This study investigates the differences in perceptions of sustainability and purchase intention in the fashion industry across genders and generations using a quantitative approach.Design/methodology/approach: Primary data were collected from 153 respondents from Generation Z and Millenials via a questionnaire, and hypotheses were
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Ningtyas, Mega Noerman, and Fadilla Cahyaningtyas. "Exploring The Muslim Millenials Perspective On Financial Well-Being." Maliki Islamic Economics Journal 4, no. 1 (2024): 1–15. http://dx.doi.org/10.18860/miec.v4i1.26990.

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This research explores the view of financial well-being from the unique perspective of the Muslim millennial generation, considering the economic transitions and technological advancements shaping their financial behaviors to become more consumptive. Through qualitative interviews, the research delves into the subjective perceptions, behavioral patterns, and socio-economic factors that influence the financial well-being of moslem millennials. Furthermore, this research also identifies the key determinants of their financial well-being, including financial literacy, financial behavior, and fina
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Leo, Gundur, Deiana Suherlan, Ira Novianti, Mochamad Edman Syarief, and Dwi Suhartanto. "Financial Distress Model Among Muslim Millenials : The Moderation Role of Gender." Business Innovation and Entrepreneurship Journal 5, no. 4 (2023): 284–90. https://doi.org/10.35899/biej.v5i4.673.

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Worries related to financial problems often cause sufferers to experience stress. Stress due to a series of financial problems has increased public awareness of the importance of avoiding personal financial distress. This creates opportunities for unique business development, which can contribute to understanding strategies for strengthening wise management of personal finances. This research aims to provide an understanding of the formation of factors that influence personal financial distress and examine the moderating role of gender. Data was collected through an online questionnaire from 3
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Driantama Djaelani, Dietta, Vincentia Paundri Negari, and Daniel Cuaca. "GREEN PURCHASE INTENTION AND BEHAVIOR AMONG MILLENNIAL COFFEE SHOP CUSTOMERS." Dinasti International Journal of Digital Business Management 1, no. 3 (2020): 409–22. http://dx.doi.org/10.31933/dijdbm.v1i3.244.

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The main purpose of this research is to identify the environmental concern, attitude towards the environment and attitude towards the green product to green purchase intention and green purchase intention and behavior of Millennial Coffee Shop customers in Jakarta and Tangerang. Data gathering is done by online questionnaire through google form and given to respondents that usually purchase coffee in coffee shops with ages 18-36 years old. This research is using SEM (Structural Equation Modeling) to analyze the model with Software SmartPLS 2.0 M3 for data processing. Results from this research
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Hou, Yan, Ratneswary Rasiah, Ziyan Yuan, and Wanxin Ma. "Antecedents of Green Purchasing Intentions among Higher Education Population in Malaysia." Environment-Behaviour Proceedings Journal 8, no. 26 (2023): 329–36. http://dx.doi.org/10.21834/e-bpj.v8i26.5180.

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This empirical study aims to operationalize the relationship between the direct and indirect influence of factors on green purchase behavior through the mediation of green purchase intention in the context of the Malaysian higher education population. It employed Structural Equation Modeling to assess the strength of relationships between the constructs. The research findings indicate that green purchase intention mediates the relationship between its antecedents and green purchase behavior. This indirect effect is more prominent in the factors of environmental knowledge and green trust. The s
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Dissertations / Theses on the topic "The millenials at purchase among behavior"

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Mappat, Narendran. "Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280813.

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Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. With the help of flow theory, we are able to understand certain factors that lead to the user's acceptance of a new OTT service. The decrease in broadcast viewership has resulted in a decrease in profits earned from broadcast advertising which has led to ma
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Marshall, Norman Wolsey. "Customer Lifetime Value: Investigating the relationships among the key determinants; Commitment, Loyalty and Purchase Behavior." NSUWorks, 2010. http://nsuworks.nova.edu/hsbe_etd/70.

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This study examined the customer asset management and the relationship between various constructs and firm characteristics on customer lifetime value(CLV).The relationship between marketing actions such as loyalty programs and the level of commitment and specifically the type of commitment and the type of loyalty that may be influenced by such a program were investigated.The main focus of the study was on the relationship between commitment and loyalty.Additional investigations were done on the impact that this may have on customer lifetime value.In terms of commitment,many researchers regard
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Vidyarthi, Aditi <1984&gt. "Factors affecting purchase of necessity brands : the influence of consumer characteristics and global vs local brand perceptions among Indian consumers." Doctoral thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4592.

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Research context: Necessity products have gained attention in market research due to the declining growth in their sales in India. There are very few works till date that comprehensively explore the factors affecting purchase of necessity brands. Drawing on the theory of product classification based on social visibility, publicly and privately consumed necessity brands have been identified in the Indian context. The research attempts to examine factors affecting purchase of both categories of necessity brands, the influence of brand name, the ethnocentric factors and different personal charact
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Zhang, Zeyu. "Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults." Ohio University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024.

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Zhang, Zeyu. "Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults." Ohio University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024.

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Nugraha, Ferryan. "Youtube and purchase intention: a study on the influence of Youtube video on consumers' purchase intentions among millenials in Indonesia." Master's thesis, 2020. http://hdl.handle.net/10071/21587.

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Kuo, Chin-Te, and 郭進德. "A Study on the Relationships among Personality, Compulsive Buying, Purchase Motivation and Purchase Lottery Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/97750663039837034828.

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碩士<br>國防管理學院<br>資源管理研究所<br>92<br>Taipei bank issued the Lottery in January 16, 2002, and they sales the Lottery total amount above 198 billion NT dollars. The study examines how demographics, personality, motivation, and compulsive buying are related to the buying frequency in lottery tickets. A survey on a national sample of 1,169 Taiwan’s residents, the finding suggest that (1) buying frequency in lottery tickets are different in gender, age, average monthly income, and religious, (2) the factor extroversion in personality is positively related to buying frequency in lottery tickets, (3) the
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Lin, Hsin-Yu, and 林心語. "The Study of the Relationships among Information Search, Impulsive Purchase Behavior, Conformity Behavior and Post-purchase Reactions of Beauty Saloon." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29059009164585879589.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>104<br>As people’s requirement on the quality of service rise, the beauty industry must improve its service to deal with the phenomena. Hence, in order to consolidate the customer source, it is necessary to explore in depth the process of customer consumption behavior to understand the actual need and feel of a customer. The purpose of this study is to comprehend the customer consumption process which includes information search, impulse purchases, conformity behavior and post-purchase dissonance by using questionnaire survey. 　　This study uses the beauty salon
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Li, Bing-Han, and 李秉翰. "The Relationship Among Conformity Behavior of Blogger, Regulatory Focus and Purchase Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/jyr95x.

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碩士<br>中華大學<br>企業管理學系<br>104<br>This study will take food blog and its readers as research subject and will design an experiment to approach the answer of our question. Firstly, the respondents will read a scenario before starting a questionnaire. ［2(prevention focus and regulatory focus)*2(receiving information framing and losing information framing)］There are four kind of experimental condition. After reading the food recommendation article, there will be a scale questionnaire to discuss the purchasing intention and purchasing willingness of consumers. There are in total 135 copies of valid q
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Chen, Shie-Ju, and 陳協助. "The Chinese tourists' souvenir purchase behavior in Taiwan- the relationships among brand Image, conformity behavior and intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/xu2m66.

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碩士<br>國立臺北護理健康大學<br>旅遊健康研究所<br>101<br>Tourists from mainland China have become the major tourists for Taiwan ever since the Government allows mainland tourists to visit Taiwan. In addition, statistics show that in 2010, the main expenditure of mainland tourists are local specialties, with a daily consumption of $41.27 US dollars each person, accounting for 25% of the total consumption amount. Therefore, the study of the purchase behavior of the mainland tourists has become an important subject. This study investigates the purchase intention for souvenir of the mainland tourists, and further an
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Books on the topic "The millenials at purchase among behavior"

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Pooler, Jim. Why We Shop. Praeger, 2003. http://dx.doi.org/10.5040/9798216035770.

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Shopping is one of the most challenging and rewarding human activities. Pooler offers a captivating exploration of the emotional and psychological dimensions of shopping. What drives shoppers in various situations? Why do we shop the way we do? Why do people go to malls, boutiques, and Web sites with their credit cards in hand, despite not knowing what it is they're looking for? This book answers such questions, taking an incisive look at how shopping and shoppers have changed in recent years. For those in retailing and marketing, this guide to the fickle consumer's mindset offers concrete and
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Book chapters on the topic "The millenials at purchase among behavior"

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Zhang, Juanjuan, and Tin Fah Chung. "Factors Affecting the Determinants of Green Purchase Behavior Among Employed Adults in Malaysia." In Technology: Toward Business Sustainability. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-54009-7_16.

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Aruta, John Jamir Benzon R. "The intergenerational transmission of nature relatedness predicts green purchase intention among Filipino adolescents: Cross-age invariance and the role of social responsibility." In Key Topics in Health, Nature, and Behavior. Springer Nature Switzerland, 2022. http://dx.doi.org/10.1007/978-3-031-19914-1_6.

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Miin, Gan Huey, Dahlan Abdul Ghani, Noorshella Che Nawi, et al. "Examining the Affect of Impulse Purchase Behavior in Live Streaming E-Commerce Among Generation Z." In Contributions to Management Science. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-27296-7_19.

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Diakite, Aminah, and Morakinyo Dada. "COVID-19 Evidence: Factors Influencing Consumer Behavior Toward Online Purchase Intention Among Young Adults in Cote d’Ivoire." In Contributions to Management Science. Springer International Publishing, 2023. http://dx.doi.org/10.1007/978-3-031-27296-7_62.

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Katyayani, J. "Attracting customer's attention with emergent technologies: Relationship among e-marketing and consumer's propensity for experimental purchase behavior." In Digital Transformation and Sustainability of Business. CRC Press, 2025. https://doi.org/10.1201/9781003606185-53.

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Tudor, Maria Cristiana, Ursa Bernardic, Nina M. Sooter, and Giuseppe Ugazio. "Behavioral Perspectives on B Corps." In The International Handbook of Social Enterprise Law. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-14216-1_12.

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AbstractThe values driving entrepreneurs are evolving from shareholder wealth maximization towards a more holistic approach wherein business impacts on all stakeholders are considered. This change has been driven in part by a societal cultural shift focused on promoting a sustainable future. To meet this cultural change demanding a balance of profit and ethics, novel entities (e.g., B Corps) have emerged in the private sector. In this chapter, we engage with behavioral perspectives to explore B Corps’ achievements, opportunities, and challenges. We first outline the transition from shareholder
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Sharma, Nagendra Kumar, and Gyaneshwar Singh Kushwaha. "Factors Affecting Towards Green Purchase Behavior Among Young Consumers in India." In Advances in Systems Analysis, Software Engineering, and High Performance Computing. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5017-4.ch009.

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The objective of the chapter is to examine the factors that are essential for the green purchase behavior among the young consumers in India. The study consists of 343 young respondents, who were surveyed with the help of structured measurement instrument. The sample has been analyzed with the help of exploratory factor analysis and linear regression analysis. It was found in the study that the awareness towards the green product, attitude towards eco-labeling, and satisfaction via green products are significantly and positively linked to the green purchase behavior, whereas the attitude towar
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Lexhagen, Maria. "The Search and Purchase Process among E-Travel Customers." In Encyclopedia of Cyber Behavior. IGI Global, 2012. http://dx.doi.org/10.4018/978-1-4666-0315-8.ch044.

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Tourism is an intangible product that is simultaneously produced and consumed as well as perishable. Therefore, it is highly dependent on the availability of information. Information Technology, such as the Internet, can support customers’ search and purchase processes and act as a source and facilitator to achieve higher efficiency, less risk, and more satisfied tourists. This chapter reviews the emergence and growth of research on tourists’ online information search and purchase, the need for and use of support in this process, as well as the perception of values. Future developments of mobi
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Perez-Gallardo, Yuliana, Giner Alor-Hernandez, and Guillermo Cortes-Robles. "Improving CRM 2.0 through Collective Intelligence by Using CBIR Algorithms." In Cyber Behavior. IGI Global, 2014. http://dx.doi.org/10.4018/978-1-4666-5942-1.ch076.

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CRM 2.0 is a business philosophy whose purpose is to involve the customer in the business in order to provide value of mutual benefit. CRM is supported by two main elements: a technological platform and social features; in this chapter both elements are covered. An overview of different Content Based Images Retrieval (CBIR) algorithms, with the aim to develop Web 2.0 applications for improving CRM 2.0 by using Collective Intelligence is introduced. The result of applying Collective Intelligence is an improvement in the services offered, useful for maintaining an inter-functional integration am
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Belkhamza, Zakariya, Mohd Adzwin Faris Niasin, and Sidah Idris. "The Effect of Privacy Concerns on the Purchasing Behavior Among Malaysian Smartphone Users." In Multigenerational Online Behavior and Media Use. IGI Global, 2019. http://dx.doi.org/10.4018/978-1-5225-7909-0.ch063.

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The rise of e-commerce and m-commerce has brought the intention to the privacy concerns among mobile buyers, and studies showed that it is an important factor that affect attitude and intention to buy products or services through smartphones. The objective of this paper is to investigate the issue of privacy concerns on the attitude and purchasing intention among Malaysian smartphone users. This was performed by investigating the relationships between privacy concerns and attitude towards purchase, as well as between the privacy concerns and the intention to purchase using smartphone apps. The
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Conference papers on the topic "The millenials at purchase among behavior"

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Gecolea, Jeremy Paul, Donn Enrique Moreno, Juliezher Colaljo, Jean Claude Corpuz, Sheane Nicole Matias, and Mark Laurens Corales. "The Impact of Mobile Application Attributes on Purchase Behavior among Gen Z Consumers: The Case of TikTok Shop." In 2024 8th International Conference on Business and Information Management (ICBIM). IEEE, 2024. https://doi.org/10.1109/icbim63313.2024.10823465.

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Garcia-Medina, Irene. "Sustainability in the Scottish Fashion Industry: A Perspective of the Goals of Generation Z Consumers’ Second-Hand Clothing." In 6th World Conference on Business, Management, Finance, Economics and Marketing. Eurasia Conferences, 2024. https://doi.org/10.62422/978-81-970328-1-3-015.

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Online second-hand shopping has become popular in the last decades, particularly amongst the young audience. Gen Z and Millenials are tech savy users and prefer e-commerce compared to the in-store shopping experience. Although, some studies explored the second hand consumption of young shoppers, there is some gaps in the literature were outlined beginning from the lack of research in the context of second hand retailers, specifically, no past literature examined the distribution channels utilized by gen z second-hand shoppers. Furthermore, little research sought to comprehend the second-hand s
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Suryani, Susie, and Wardatul Ahkmam. "Purchase Behavior Analysis of Halal Medicines among Muslim Consumers." In ICEBA 2020: 2020 The 6th International Conference on E-Business and Applications. ACM, 2020. http://dx.doi.org/10.1145/3387263.3387269.

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Fedorcea, Nadejda. "Peculiarities of flooring purchasing behavior." In Simpozion Ştiinţific al Tinerilor Cercetători. Ediţia a 22-a. Academy of Economic Studies, 2025. https://doi.org/10.53486/sstc2024.v1.34.

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Understanding consumer behavior in the flooring industry enables the development of suitable products. The aim of this research is to investigate the factors influencing consumers' flooring purchase decisions and to identify recent trends in this field. The research methods used included both qualitative analyses, through personal observations and documntation, and quantitative analyses, through questionnaires and relevant statistical data. The results highlight that factors such as durability, aesthetics, cost, and sustainability are among the most important considerations for consumers in th
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Zhong, Xi, Ken Ishibashi, and Katsutoshi Yada. "An Empirical Study of the Relationship Among Self-Control, Price Promotions and Consumer Purchase Behavior." In 2018 IEEE International Conference on Systems, Man, and Cybernetics (SMC). IEEE, 2018. http://dx.doi.org/10.1109/smc.2018.00323.

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Gu, Shuyun, Xiao Wang, Chuan Shi, and Ding Xiao. "Self-supervised Graph Neural Networks for Multi-behavior Recommendation." In Thirty-First International Joint Conference on Artificial Intelligence {IJCAI-22}. International Joint Conferences on Artificial Intelligence Organization, 2022. http://dx.doi.org/10.24963/ijcai.2022/285.

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Traditional recommendation usually focuses on utilizing only one target user behavior (e.g., purchase) but ignoring other auxiliary behaviors (e.g., click, add to cart). Early efforts of multi-behavior recommendation often emphasize the differences between multiple behaviors, i.e., they aim to extract useful information by distinguishing different behaviors. However, the commonality between them, which reflects user's common preference for items associated with different behaviors, is largely ignored. Meanwhile, the multi-behavior recommendation still severely suffers from limited supervision
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"A STUDY ON THE PURCHASE BEHAVIOR AND CONSUMPTION PATTERN TOWARDS FACE CREAM AMONG YOUNG MALE CONSUMERS IN KERALA." In International Conference on Research in Business management & Information Technology. ELK ASIA PACIFIC JOURNAL, 2015. http://dx.doi.org/10.16962/elkapj/si.bm.icrbit-2015.32.

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Završnik, Bruno. "The effect of price discounts on shopping behavior in a clothing store." In 7th International Scientific Conference Contemporary Trends and Innovations in Textile Industry – CT&ITI 2024. Union of Engineers and Technicians of Serbia, Belgrade, 2024. http://dx.doi.org/10.5937/ct_iti24050z.

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Consumer buying behaviour is the process by which customers decide to purchase products or services. This includes factors such as needs, wants, beliefs, environmental influences and decision making. Consumer buying behaviour research is used to understand how people choose and buy products and services and to adjust marketing strategies to better match customer needs and wants. Stores must thus determine which factors will best satisfy the needs of their customers. Among the well-known promotional methods is the reduction of the price of the product or services are the most successful and mos
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Tonković Pražić, Ivana, and Kristina Devčić. "The Influence of Podcast Engagement on Consumer Perception and Purchase Intention: Evidence from Croatia." In 8th International Scientific Conference – EMAN 2024 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2024. https://doi.org/10.31410/eman.s.p.2024.141.

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Podcast adoption and audience have been growing at a high rate for the last decade since they enable higher levels of availability, intima­cy and interactivity than many other media. The attractiveness and advan­tages of podcast advertising that arise from the characteristics and popular­ity of podcasts themselves, caused an increase in podcast advertising. In or­der to gain deeper insight into the influence of podcast advertising on con­sumer behavior and thus improve our understanding of this area of digital marketing, an investigation on how podcast engagement influences con­sumer product r
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Rajapakse, V., and U. Dabare. "Emotional Cartwheels: Exploring the Online Shopping Psyche of Sri Lankan Consumers." In Proceedings of the 3rd International Conference on Sustainable & Digital Business. SLIIT Business School, 2024. https://doi.org/10.54389/gjbm6970.

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This study investigates the emotional influences on online shopping behavior among Sri Lankan consumers, focusing on the roles of excitement and anxiety. Through a qualitative research approach, we explore how these emotions impact consumer decisions and overall satisfaction at different stages of the online shopping journey. The study sample comprised 30 participants, including both males and females, aged between 18 and 60 years, residing in various urban and suburban areas of Sri Lanka. The findings reveal that excitement, particularly during the browsing stage, often leads to impulsive pur
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Reports on the topic "The millenials at purchase among behavior"

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Gregory, Christian A. Understanding data about the Supplemental Nutrition Assistance Program (SNAP) in the Circana Consumer Network Panel. U.S. Department of Agriculture, Economic Research Service, 2025. https://doi.org/10.32747/2025.9015817.ers.

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The Circana (formerly, IRI) Consumer Network panel is a proprietary dataset that can be used to understand food prices, food demand, the food environment, consumer shopping behavior, and the relationships among them. This dataset is particularly relevant for food, nutrition, and health research. Circana's advantages over other sources of data on food purchases and health include its unevenly spaced panel data, detail of purchase information, short data production schedule, and the duration of collection. One notable feature is the inclusion of two indicators of household SNAP participation: on
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Syvash, Kateryna. AUDIENCE FEEDBACK AS AN ELEMENT OF PARASOCIAL COMMUNICATION WITH SCREEN MEDIA-PERSONS. Ivan Franko National University of Lviv, 2021. http://dx.doi.org/10.30970/vjo.2021.49.11062.

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Parasocial communication is defined as an illusory and one-sided interaction between the viewer and the media person, which is analogous to interpersonal communication. Among the classic media, television has the greatest potential for such interaction through a combination of audio and visual series and a wide range of television content – from newscasts to talent shows. Viewers’ reaction to this product can be seen as a defining element of parasociality and directly affect the popularity of a media person and the ratings of the TV channel. In this article we will consider feedback as part of
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