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Dissertations / Theses on the topic 'The millenials at purchase among behavior'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Mappat, Narendran. "Consumption Behavior of Online Video and Perception of Digital Advertisements among Swedish Millenials." Thesis, KTH, Skolan för elektroteknik och datavetenskap (EECS), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-280813.

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Media convergence has led to the integration of different technology and given birth to various OTT services. Audiences have continued to watch more video content online, simultaneously watching less broadcast television. The audiences have embraced OTT services especially because they can watch video content according to their convenience. With the help of flow theory, we are able to understand certain factors that lead to the user's acceptance of a new OTT service. The decrease in broadcast viewership has resulted in a decrease in profits earned from broadcast advertising which has led to ma

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Marshall, Norman Wolsey. "Customer Lifetime Value: Investigating the relationships among the key determinants; Commitment, Loyalty and Purchase Behavior." NSUWorks, 2010. http://nsuworks.nova.edu/hsbe_etd/70.

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This study examined the customer asset management and the relationship between various constructs and firm characteristics on customer lifetime value(CLV).The relationship between marketing actions such as loyalty programs and the level of commitment and specifically the type of commitment and the type of loyalty that may be influenced by such a program were investigated.The main focus of the study was on the relationship between commitment and loyalty.Additional investigations were done on the impact that this may have on customer lifetime value.In terms of commitment,many researchers regard

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Vidyarthi, Aditi <1984&gt. "Factors affecting purchase of necessity brands : the influence of consumer characteristics and global vs local brand perceptions among Indian consumers." Doctoral thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4592.

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Research context: Necessity products have gained attention in market research due to the declining growth in their sales in India. There are very few works till date that comprehensively explore the factors affecting purchase of necessity brands. Drawing on the theory of product classification based on social visibility, publicly and privately consumed necessity brands have been identified in the Indian context. The research attempts to examine factors affecting purchase of both categories of necessity brands, the influence of brand name, the ethnocentric factors and different personal charact

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Zhang, Zeyu. "Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults." Ohio University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024.

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Zhang, Zeyu. "Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults." Ohio University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024.

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Nugraha, Ferryan. "Youtube and purchase intention: a study on the influence of Youtube video on consumers' purchase intentions among millenials in Indonesia." Master's thesis, 2020. http://hdl.handle.net/10071/21587.

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Kuo, Chin-Te, and 郭進德. "A Study on the Relationships among Personality, Compulsive Buying, Purchase Motivation and Purchase Lottery Behavior." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/97750663039837034828.

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碩士<br>國防管理學院<br>資源管理研究所<br>92<br>Taipei bank issued the Lottery in January 16, 2002, and they sales the Lottery total amount above 198 billion NT dollars. The study examines how demographics, personality, motivation, and compulsive buying are related to the buying frequency in lottery tickets. A survey on a national sample of 1,169 Taiwan’s residents, the finding suggest that (1) buying frequency in lottery tickets are different in gender, age, average monthly income, and religious, (2) the factor extroversion in personality is positively related to buying frequency in lottery tickets, (3) the

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Lin, Hsin-Yu, and 林心語. "The Study of the Relationships among Information Search, Impulsive Purchase Behavior, Conformity Behavior and Post-purchase Reactions of Beauty Saloon." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29059009164585879589.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>104<br>As people’s requirement on the quality of service rise, the beauty industry must improve its service to deal with the phenomena. Hence, in order to consolidate the customer source, it is necessary to explore in depth the process of customer consumption behavior to understand the actual need and feel of a customer. The purpose of this study is to comprehend the customer consumption process which includes information search, impulse purchases, conformity behavior and post-purchase dissonance by using questionnaire survey. 　　This study uses the beauty salon

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Li, Bing-Han, and 李秉翰. "The Relationship Among Conformity Behavior of Blogger, Regulatory Focus and Purchase Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/jyr95x.

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碩士<br>中華大學<br>企業管理學系<br>104<br>This study will take food blog and its readers as research subject and will design an experiment to approach the answer of our question. Firstly, the respondents will read a scenario before starting a questionnaire. ［2(prevention focus and regulatory focus)*2(receiving information framing and losing information framing)］There are four kind of experimental condition. After reading the food recommendation article, there will be a scale questionnaire to discuss the purchasing intention and purchasing willingness of consumers. There are in total 135 copies of valid q

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Chen, Shie-Ju, and 陳協助. "The Chinese tourists' souvenir purchase behavior in Taiwan- the relationships among brand Image, conformity behavior and intention." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/xu2m66.

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碩士<br>國立臺北護理健康大學<br>旅遊健康研究所<br>101<br>Tourists from mainland China have become the major tourists for Taiwan ever since the Government allows mainland tourists to visit Taiwan. In addition, statistics show that in 2010, the main expenditure of mainland tourists are local specialties, with a daily consumption of $41.27 US dollars each person, accounting for 25% of the total consumption amount. Therefore, the study of the purchase behavior of the mainland tourists has become an important subject. This study investigates the purchase intention for souvenir of the mainland tourists, and further an

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Tai, Chun-Yen, and 戴君宴. "Relationships among Self-Congruity, Brand Attitude and Purchase Behavior of Sport Goods using Theory of Planned Behavior." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/jddz3e.

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碩士<br>健行科技大學<br>國際企業經營系碩士在職專班<br>104<br>Nowadays, People in Taiwan has exhibited their great interest in sports and gradually developed their sports brand loyalty. This may result from the increasing popularity of sports events plus the outstanding performances of those athlete elites. Consequently, local customers tend to look first for the brands they trust when purchasing sports related goods. People also demonstrate different mentality and consumer behavior models, based on individual needs in functions of the sports concerned. The study use Theory of Planned Behavior (TPB) and Self-Co

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(5930057), Soumya Mohan. "CHOICE OVERLOAD AND PURCHASE INTENTION AMONG MILLENNIAL RURAL AND URBAN CONSUMERS." Thesis, 2020.

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Many researchers have studied the interaction between choice overload and purchase intention resulting in mixed and sometimes contradictory results. This study extended the current knowledge and examined how rurality (rural vs. urban/suburban) among millennial consumers influences choice overload and purchase intention when presented with extensive or limited options. Using both quantitative survey data and qualitative interviews, the author studied consumer experiences to understand choice overload and purchase intention better. Overall, some of the results suggest a statistical difference be

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Chen, Shiang-Ling, and 陳香伶. "A Study of Relationship Among Market Segmentation, Caused-Related Marketing, and Consumer Purchase Behavior." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/02945521892292214132.

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碩士<br>國立彰化師範大學<br>工業教育與技術學系<br>94<br>The study aimed at the relationship among market segmentation, caused-related marketing and consumer purchase behavior. The market segmentation was measured with the AIO life style; the caused-related marketing was evaluated according to purchase experience, duration, regional range, activity type, sponsorship approach, product category, enterprise industry category, information sources, and marketing target; the consumer purchase behavior was valued according to the decision process of EKB model. The study adopted the internet questionnaire survey which w

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Li, Mei-Man, and 李美滿. "The Relationship among Green Consumer Behavior Cognition,Green Marketing, Coporate Image and Purchase Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/07968036804202614748.

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碩士<br>亞洲大學<br>國際企業學系碩士在職專班<br>100<br>Abstract Recently ,due to the Earth，s environmental changes ,climate anomalies ,the consumers pay more attention to the issues of environmental protection, and focus on implementation of carbon reduction ,Green Consumption ,Green Marketing topics have emerged , then consumer，s consumption patterns also changed .The research aims to explore the relationship among Green Consumer Behavior Cognetion ,Green Marketing,coporate image and Purchase Intention ,and looks forward to the empirical results of the research for the marketing strategy in industry reference

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Jhe-YuLin and 林哲宇. "Relationship Study among Web Users' Perceptions, Attitudes and Online Purchase Behavior on Internet advertising." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/65179286480631359966.

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碩士<br>國立成功大學<br>統計學系碩博士班<br>100<br>In recent years, the Internet advertising market grows substantially and the use of Internet advertising becomes an inevitable trend. However, lots of Internet advertising repeatedly appeared on the Internet and they have been overused. This study, discussed the relationship among Internet users' perceptions, attitudes and online therefore, aims to discuss the relationships among Internet users’ perceptions, attitudes, and their online purchasing behavior towards Internet advertising. Structural Equation Modeling (SEM) was

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Luo, Jyun-Hao, and 羅竣豪. "The Relationship among Product Knowledge, Reference Groups, and Purchase Behavior toward Medicinal Plant Health Foods." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/5mbj72.

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碩士<br>國立中興大學<br>生物產業管理研究所<br>101<br>In recent years, the consumption of medicinal plant health foods is increasing either in amount or diversity attributed to their functions of health maintenance and health improvement. This study is aimed to explore consumer’s purchasing behavior of medicinal plant health foods and the influences of respondents’ product knowledge and reference groups. This study used systematic sampling and quota sampling method, to recruit 260 consumer’s by interviewing at three hypermarkets in Taichung city. A multiple hierarchical regression analysis was employed to obtai

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Shih, Pei-ting, and 施沛廷. "The Relationship among Community Identification, Community Trust, and Purchase Behavior — The Case of RV Communities." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/19380818859986306678.

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碩士<br>國立東華大學<br>企業管理學系<br>92<br>Most of the studies about community in recent years are about virtual community, but such communities have weaker effects than those communities that have real interactions. As we have known, there are few extant studies focused issues on such kind of community. This is the first research about communities in Taiwan. In recent years, recreational vehicle (RV) was a hot vehicle style on market. Its various accessories (inside and outside) give the owner a chance to add or re-equip accessories to personalize his RV or to improve its capability. However, RV i

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Li, Chia-lin, and 李佳霖. "The Relationships among Financial Consultants’ Physical Attractiveness, Professional Competency, Relationship Quality and Customers’ Purchase Behavior." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/83369299279762200349.

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碩士<br>朝陽科技大學<br>企業管理系碩士班<br>99<br>After the Financial Holding Company Act to promote the banking industry has forward towards fully functional service. Financial Consultant opportunity to increase contact with customers, its physical attractiveness, professional competency, relationship quality and burchase behavior, is less likely to be discussed in the past. Therefore, the Commissioner of Financial Planning studies physical attractiveness, professional competency, relationship quality (trust and satisfaction) and purchase behavior relevance. This study was the second stage of the study, the

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Wu, Yi-Ting, and 吳依亭. "The Relationship among Certification Label Cognition, Health Belief, Message Credibility, and Purchase Behavior toward Health Foods." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/36631988566540204987.

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碩士<br>中興大學<br>生物產業推廣暨經營學系所<br>95<br>Abstract It is important to encourage the use of certification label in health foods marketing because the certification label not only can ensure consumers'' rights and benefits but also can lead manufacturers to reinforce the competitiveness of the products. The purpose of this study makes two points. First, it aims to explore customers’ perception of certification label toward health foods. Second, this study attempts to investigate the relationships among customers’ health belief, message credibility, socio-demographic factors, and purchase behavior.

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Lee, Yu-Chien, and 李瑀謙. "The relationship among product attributes, product knowledge, purchase situation and purchase behavior toward agricultural speciality souvenir: An illustration of Chinese group tourists in Taiwan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/90156863009360051956.

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碩士<br>國立中興大學<br>生物產業管理研究所<br>105<br>In this study, the Chinese group tourists in Taiwan were targeted to explore the influential factors toward the purchase of agricultural speciality souvenir. The factors affecting purchase behavior are classified into "product attributes", "product knowledge" and "purchase situation". The product attributes encompasses convenience, practicality and uniqueness; product knowledge was divided into familiarity and professional degree ; whereas purchase situation includes physical situation and social situation. The differences caused by backgrounds of the Chines

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Fu, Li-Ya, and 傅莉雅. "Relationships among Brand Attachment, Brand Preference and Purchase Intention of Sport Goods using Theory of Planned Behavior." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/w6rty3.

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碩士<br>健行科技大學<br>國際企業經營系碩士班<br>103<br>Brands are the competitive advantages and important assets of entrepreneurs. In order to create brands with unique products, entrepreneurs must know personal preferences of customers and establish the relations between brand attachment and brand preferences to increase purchase intention by customers’ understanding brands. This study intended to investigate junior high school students’ preferences and further dependence on brands after they attach to certain brands. Former studies often investigated the relationships among brand attachment, brand preference

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KyleWebb and 黃和志. "Predicting the Intention to Purchase Hybrid Cars Among Taiwanese Consumers: An Application of the Theory of Planned Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/91038754416955264437.

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碩士<br>國立成功大學<br>國際管理碩士在職專班<br>98<br>The sales of hybrid-electric vehicles (hybrid cars) has seen tremendous growth since the first production Hybrid-electric vehicle, the Toyota Prius, hit the market in 1997. As consumers become more concerned with fuel prices and the state of the environment, hybrid cars have gained increasing acceptance among consumers. Although the adoption of hybrid cars in Taiwan is not nearly as high as countries such as the United States or Japan, the past few years have seen a strong increase in hybrid car sales, and more automakers are eager to introduce hybrid cars i

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Chuang, Yin-Ting, and 莊殷婷. "Research on Relationships of Lifestyles, Travelling Motivations, and Overseas Souvenir-purchase Behavior Among Junior High School Female Teachers." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/30427889735102954256.

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碩士<br>大葉大學<br>休閒事業管理學系碩士在職專班<br>94<br>The research is based on data from the female teachers in public junior high schools of Taipei, Taichung, and Kaohsiung who have travelled abroad. In order to realize the relationship of the female teachers， lifestyles, travelling motivations and souvenir- purchasing behavior, the research used questionnaires to investigate their travelling experiences, souvenir-purchasing behavior, travelling motivations, travelers life styles and their personal background The research indicates: Most of the female teachers who travel abroad are those who live in Taipei c

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Sun, Tsung Kun, and 孫宗坤. "A Study on the Relations among Brand Image , Purchase Intention , Conformity Behavior , and Brand Loyalty of CHUNGHWA TELECOM." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/73271135120211325111.

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碩士<br>康寧大學<br>資訊傳播研究所<br>103<br>The purpose of this study is to explore the influence from Brand Image, Purchase Intention, and Conformity Behavior on Brand Loyalty of the consumers in CHUNGHWA TELECOM. Through purposive sampling, 470 questionnaires were issued, and 451 questionnaires were responded, including 443 valid ones. The effective response rate is 94.2%. By ways of descriptive statistics, Pearson Correlation Analysis, Regression Analysis and Hierarchical Regression Analysis, this study tries to know the influence from Brand Image, Purchase Intention and Conformity Behavior on Brand Lo

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Cheng-Mao, Chiang, and 江政懋. "The Study of Relations Among Endorser, Brand Trust and Brand Loyalty - A case of Men's Care Purchase Behavior." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/70224369161755055848.

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碩士<br>義守大學<br>管理學院管理碩博士班<br>101<br>In recent years, the pursuit of beauty is no longer the prerogative of women. More and more modern men are willing to invest in pursuit of their beauty. Men's buying power is growing as well. The purpose of this study was to investigate the relationship among advertising endorser, brand trust, and brand loyalty of men’s care products. The subjects of this study were general consumers. Based on research objectives and previous literature, a questionnaire was developed and administered to consumers selected via convenience sampling. The sample excluding invalid

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Chiu, Chin-Hsiu, and 邱金秀. "The Research of the Relationships among Service Innovation, Experiential Marketing, Perceived Value and Post-Purchase Behavior on Telecommunication Industry." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/rsvepp.

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碩士<br>正修科技大學<br>經營管理研究所<br>104<br>Abstract The global telecommunication industry is moving towards digital convergence, constructing a new converging layout. Telecommunication carriers are currently facing unprecedented market battle where investments, and mergers and acquisition layouts are more flexible to adapt to changes in situations. The 21st century is the e-generation for internet information explosion.Faced with a fierce competitive environment, each industry try to grab this new generation of business opportunities to attract more consumers to improve their market shares. To obtain t

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Wang, Huei-Ping, and 王慧萍. "The Association among Customer Satisfaction, Repurchase Intention, and Purchase Behavior: Exploring the Effects of Switching Cost, and Relationship Bonding." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/25484818497882150369.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>94<br>Abstract Because of the intensive competition of wholesale industry in Taiwan, price cuts may lead to a negative effect on gross margins. The business strategy is composed of two purposes: the offense strategies for acquiring new customers and the defense strategies for protecting existing customers. For firms, however, the latter becomes more important than the former. The effective defensive strategies tend to build up switching barriers and increase customer satisfaction. The switching barrier can make it costly for the customers to switch to another su

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Su, Kuen-Ywh, and 蘇鯤育. "The Relationships among Store Image, Purchase Behavior,Satisfaction and Loyalty - A Study of theFast-Food Chain Stores in Tainan." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/72476388665832815643.

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碩士<br>國立成功大學<br>高階管理碩士在職專班<br>94<br>It is difficult for any marketing researcher or company to neglect on such an aspect of basic consumer needs, theoretically, that not only influences the consumer market but also determines the competitive strength of the corporation. This research was to find out about the consumers of the fast-food chain stores in Taiwan. The research was based on the relationships among store image, purchase behavior, satisfaction and loyalty, and further to compare with the differentiations among those sampling fast-food stores, including McDonalds, KFC Taiwan, Pizza Hut

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Chiu, Chun-Wei, and 邱俊偉. "The Interrelationship among Brand Imagination, Perceived Value, and Purchase intention for Whisky Customer- Herd Behavior as a Mediator and Moderator." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/6pu932.

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碩士<br>樹德科技大學<br>會展管理與貿易行銷碩士學位學程<br>104<br>Drinking products is growing up rapidly by comparing to other consumer goods especially for alcohol, tea, and coffee drinking. Alcohol drinking is the most remarkable product of these drinking products. Recently Coca-Cola co. and King-Car co. had involved into tea and alcohol market respectively, and it mentions that drinking industries have high potentials in this market. Due to the fact that the developing countries like China, India, and Brazil still have strong demands for alcohol drinking in the future, it is worthy to study how to improve our nat

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Tan, Chen-Chung, and 譚振中. "Applying the Theory of Planned Behavior Model to Investigate Purchase Intentions of Organic Food among Green-Collar Workers in Taiwan." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/30635604035128321281.

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碩士<br>國立中興大學<br>科技管理研究所<br>100<br>With the recent rise of concern in food safety and environmental protection issues, Taiwan has become a growing market for organic food; however, several predictions have claim that the growing pace is getting slower and slower. This research is to investigate determinants of green-collar workers’ purchase intention on organic food in Taiwan by applying the Theory of Planned Behavior (TPB) Model. The aim of this research is focus on the relationships among beliefs including health, sense of pride, social justice and appearance, along with beliefs about self-ef

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Liao, Yu-Yin, and 廖友吟. "Relationships Among Travel Risks, Destination Image, Travel Patterns, and Post-Purchase Behavior- A Case Study of Thailand Inclusive Package Tours." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/97702661860244120466.

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碩士<br>世新大學<br>觀光學研究所(含碩專班)<br>91<br>For those who travel for fun, joining the package tour is the most popular, which proves that if people want to go abroad for sightseeing, most inclusive package tours users will take inclusive package tours into first consideration. Mayo (1973) pointed that “image” is an important factor in the travel decision process. It is because the perception of risk and safety influence the image and selection of the destination. Hence, the research will pick inclusive package tours as the target of outbound travel products. The research will discuss the relationships

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Lin, Chieh-Hung, and 林緁紘. "The Study of the Relationships among Information Search, Consumption Situation, Conformity Behavior and Post-Purchase Cognitive Dissonance of Beauty Saloon." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/91532998974084717059.

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碩士<br>南華大學<br>企業管理學系管理科學碩博士班<br>104<br>As people’s requirement on the quality of service rise, the beauty industry must improve its service to deal with the phenomena. Hence, in order to consolidate the customer source, it is necessary to explore in depth the process of customer consumption behavior to understand the actual need and feel of a customer. The purpose of this study is to comprehend the customer consumption process which includes information search, impulse purchases, conformity behavior and post-purchase dissonance by using questionnaire survey. 　　This study uses the beauty salon

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Wang, Hsueh-Yu, and 王靖宇. "A Study on Relationship among Quality Perception, Price Perception, Customer Satisfaction and Repeated Purchase Intention for Online Group-Buying Behavior." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/65162435738159012075.

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碩士<br>義守大學<br>資訊管理學系碩士班<br>98<br>The most popular online auction of a recent online shopping behavior, manner by the major auction sites, eg: eBay, yahoo other sites to recruit many members, from members of the Internet to auction their goods, carried out by the large number of buyers to buy. This study of online shopping behavior is another recent major BBS and website can see the online group buying behavior. This is the main BBS or website purchase, initiated the purchase of various goods and seek the rest of the buyers want to buy these goods were bought together. This study will survey th

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Tsai, Chin-Hsing, and 蔡進興. "Research on relationships among Green Consuming Behavior, Product Attitude, and Purchase Intention – Take HOMEWORKING of APEXCRAFT company as an example." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/72153919949626388773.

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碩士<br>東海大學<br>企業管理學系碩士班<br>100<br>In twenty-first century, it brings us to Green Consuming Age and Green Consuming are becoming more emphasized. In the future, Product Design with Environmental Protection has to been considered. Green Product and its marketing will be further important trend to many corporations. The interaction between the business and consumers should be continuing to raise Green Product to higher qualities. Green Consuming has existed in the retail industries since 1971. The retail industries not only choose Green Products from industries to market but also can teach posit

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Yeh, Yi-Lin, and 葉依林. "A Research of Relationship among Culture Identify, Symbolic Consumption and New Luxury Purchase Behavior – A Case Study of Japanese Brand." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/68923836652897590378.

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碩士<br>國立臺灣大學<br>商學研究所<br>99<br>In recent years, the decision-making patterns for purchasing new luxury goods and the phenomenon of symbolization of commodity are gradually increasing in Taiwan. For manufacturers, they enhance the value-added commodity by creating the brand sign and giving the symbolic meaning; for consumers, they not only pay attention to the effective function of commodities, but also focus on psychological dimensions of experience and satisfaction. In this study, we use MUJI and UNIQLO as research subjects, and use the symbolic consumption theory, the new luxury, and the cul

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Huang, Hsin-Hao, and 黃信豪. "The research of paper items purchase behavior among domestic food industries-based on food industries at Yunlin and Chiayi areas.The Integrative." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/64747053568404770213.

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碩士<br>國立雲林科技大學<br>企業管理技術研究所<br>87<br>At the present keen competitive environment, if paper industries want to hold the development opportunity, it is necessary to explore the marketing strategy, since food industry uses paper packing the most among all industries. If it is possible to forecast the demand of the food industry and set up a corresponding marketing strategy, then it may increase the profit, lower the cost and promote the competitive status and advantage of the paper industry among other industries. The objective of this research is to investigate the behavior of paper

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Hsu, shunte, and 徐順得. "The Relationships among Marketing Mix Strategies, Consumers' Perceived Value and Post-Purchase Behavior - Take Xiaoliuqiu B&B Visitors for Example." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/83759380811209107082.

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碩士<br>國立屏東教育大學<br>生態休閒教育教學碩士學位學程<br>101<br>In this study, using Booms & Bitner (1981) proposed for the characteristics of the service industry 7P marketing mix strategies, research services at B & B visitors by marketing mix strategy perceived value to enhance the future of their post-purchase behavior intentions. Lodging of tourists go Xiaoliuqiu study sample, purposive sampling limits visitors need to be aged 18 years old, the survey ended August 21, 2012 to September 10,2012, issued more than 350 copies of the questionnaire recovered the 323 and the proceeds of the survey data using SPSS 19

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YI-HUNG, LIN, and 林邑鴻. "The Relationship among Sales Promotion, Purchase Intension and Impulse Buying Behavior of the TV Shopping Supplier – A Case of A Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/gsf42q.

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碩士<br>大葉大學<br>工業工程與管理學系<br>105<br>In recent years, more and more people have the habits about time management, and they often purchase the products they need from TV shopping channel. Therefore, the value of TV shopping industry is increasing. The main purpose of this study is to know the relationship among sales promotion, purchase intension and impulse buying behavior of the TV shopping supplier. The result shows that the consumers of the TV shopping supplier like the non-price promotion and also attach importance to the public praise. If their families or friends recommend this product, the

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Chiang, Chia-Jung, and 江佳蓉. "A Study of the Relations among Brand Extension, Brand Fit, Brand Attitude, Conformity Behavior, and Purchase Intention - A Case Study of SAMSUNG." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/4cky55.

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碩士<br>國立東華大學<br>企業管理學系<br>103<br>With the increasing use of consumer technology products, technology companies have devoted to developing new products so as to meet the constantly changing and growing needs of consumers as well as to raise their market share. In order to reduce the costs of a new product, enterprises usually attempt to have consumers’ brand attitude toward their original brands shift to the extended ones by taking advantage of the awareness, perceived quality, and impression of the original brands associated by potential consumers. However, in the fast-flowing information soci

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Jiang, Wei-Ting, and 姜威廷. "The Relationships among Green Perceived Value, Perceived Risk, Green Trust, and Purchase Intention: An Extended Research Framework of the Theory of Planned Behavior." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/7uu9w7.

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碩士<br>中國文化大學<br>國際企業管理學系<br>105<br>This study aims to explore whether the TPB can be expanded and become an integrated research model that is consisted with the trend of green consumption. Taking Y-generation as the target research group, this research investigates the relationships among health concern, food safety, and environmental protection concern towards purchasing organic food, attitude towards organic food, subjective norms, and perceived behavioral control, and purchase intention towards organic food. Second, try to understand the relationships among perceived value, perceived risk,

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Yang, Yu-feng, and 楊玉峯. "The Research among Service Quality and Post-purchase Behavior Intentions of WLAN－A Case Study of Subscribers in Taipei country and city Area." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/28333286071004896035.

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碩士<br>大葉大學<br>事業經營研究所碩士在職專班<br>93<br>The current Internet has obviously become the main platform for most business transactions. Information retrieval applications for these transactions must rely on wired terminal equipment with limited use range, which affects its performance and efficiency substantially. However, new advanced developments in Wireless Local Area Network (WLAN) during the last few years have greatly improved the speed and coverage in those Internet applications. Additionally, Taiwan government is actively pushing for “M-Taiwan Plan” with emphasis on “Mobile Services”, “Mobile

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Sampaio, Maria Inês Lopes. "Dos social media à compra final: uma análise ao processo comportamental da compra online junto da geração Y." Master's thesis, 2018. http://hdl.handle.net/1822/74561.

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Dissertação de mestrado integrado em Design de Comunicação de Moda<br>A participação das marcas na plataforma Instagram é uma realidade que tem obtido grande destaque nos últimos anos. Hoje em dia, os indivíduos da Geração Y tornaram o uso desta rede social um hábito diário, seguindo indivíduos do seu círculo de amigos, pessoas influentes com as quais se identificam e marcas que lhes entregam diariamente nova informação e conteúdo, manipulando o incentivo à compra. No entanto, nem todas as marcas conseguem captar a atenção dos utilizadores. Numa era em que o e-commerce tem grande destaque

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Chin, Chen Wen, and 陳玟親. "A Study on the Relationship among Health Concept, Health Behavior, Customer Trust and Customer Purchase Intention - An Example of New Business Model for Specialist Pharmacy." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/24231691789299965613.

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碩士<br>南台科技大學<br>高階主管企管碩士班<br>100<br>ABSTRACT The purpose of this study was to build a customer purchase intention model, and to examine the relationship among health concept, health behavior, customer trust and customer purchase intention. In order to achieve research objectives, we selected research subjects from community pharmacy customers in Tainan. 300 questionnaires were distributed and 287 questionnaires were returned, but 3 questionnaires were incomplete. Meanwhile, 285 questionnaires were valid and return rate was 95.67%. On the other hand, we applied SPSS 18.0 statistical analysis s

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Hsu, Shu-Ling, and 徐淑玲. "A study of the Relationship among the Physician Professionalization of Medical Cosmetology, Customer's Purchase Intent, and Their Consuming Behavior: The Perceived Value as a Moderating Variable." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/999sw5.

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碩士<br>長榮大學<br>高階管理碩士在職專班<br>101<br>Medical cosmetology is the trendiest business around the world. The market of medical cosmetology has become an important income for the self-paid medical industry in many countries. In Taiwan, the medical environment mostly depends on national health insurance. As the strict limitations of the national health insurance and the market demand increases, medical cosmetology has become a rising business choice for many hospitals. Since there is no law regulating the quality of medical cosmetology given to patients, and the selections of medical aesthetics are to

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Chen, Ching-Yu, and 陳慶瑜. "The Relationships among Taiwan High Speed Railway’s Service Quality, Customer Satisfaction, Corporate Image, and Repeat Purchase Behavior — From the Perspectives of THSR’s Customers in Taipei Area." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/xq579s.

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碩士<br>聖約翰科技大學<br>企業管理系碩士班<br>101<br>Although the Taiwan High Speed Railway (THSR) has been officially operating since 2006, it has provided fast and safe railway transportation services for the Taiwanese people, overcomed the urban-rural gap between northern and southern Taiwan, met Taiwanese people’s demand for one-day trips between north and south, and changed the competitive environment and ecology for Taiwanese transportation market; however, whether the THSR’s service quality as well as its corporate image meet the consumers’ expectation still remains further investigation. Therefore, thi

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Hsu, Shu-Ling, and 徐淑玲. "A study of the Relationship among the Physician Professionalization of Medical Cosmetology, Customer''s Purchase Intent, and Their Consuming Behavior: The Perceived Value as a Moderating Variable." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/6t9t46.

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碩士<br>長榮大學<br>高階管理碩士在職專班(EMBA)<br>101<br>Medical cosmetology is the trendiest business around the world. The market of medical cosmetology has become an important income for the self-paid medical industry in many countries. In Taiwan, the medical environment mostly depends on national health insurance. As the strict limitations of the national health insurance and the market demand increases, medical cosmetology has become a rising business choice for many hospitals. Since there is no law regulating the quality of medical cosmetology given to patients, and the selections of medical aesthetics

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Chuang, Cheng-wen, and 莊正汶. "A Study of the Relations among Brand Image, Brand Attitude, Brand Personality and Self-concept Consistence, Conformity Behavior, and Purchase Intention - In the Case of Apple Tablet Computer Products." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7x8cte.

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碩士<br>國立東華大學<br>企業管理學系<br>101<br>Under fierce enterprise competitions, it has definitely become a trend to differentiate competitors by brand. At the same time, consumers evaluate a certain product based on its brand image, and the match between self-personality and brand personality. Moreover, brand image may influence consumers’ brand attitude and purchasing intentions. In the era of fast information circulation, consumers are exposed to massive information when purchasing products, which may result from conformity behaviors. 　　This study explores the hot-sold tablet PCs in recent years with

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GI-YI, LEE, and 李祈逸. "A Research on the Relationship among Service Quality, Relationship Quality, Customer Satisfaction, and Post-Purchase Behavior Intentions for the Women’s Underwear Industry-An Example of Taiwan Wacoal’s Customers in Taipei Area." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/51432030171577075317.

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黃哲儀. "A Comparison on the Influence among Perceived Risk, Product Perception, Purchasing Involvement and Knowledge to Purchase Intention — An Empirical Study of Online Shopping Behavior Between Young Adults in Taiwan and Mainland China." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/18155553083542960103.

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