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Journal articles on the topic 'The millenials at purchase among behavior'

Author: Grafiati

Published: 3 June 2025

Last updated: 31 July 2025

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1

Dr., Dhananjoy Datta, and Bhaskar Sharma Mr. "IMPULSE PURCHASE BEHAVIOR AMONG THE MILLENNIALS AT AGARTALA,TRIPURA, INDIA." International Journal of Marketing & Financial Management Volume 5, Issue 6, Jun-2017 (2017): pp 01–17. https://doi.org/10.5281/zenodo.821848.

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Impulse purchase or impulse buying describes an unplanned decision to buy a product or service, made just before a purchase. This paper is an attempt to understand the consumer impulse buying behavior among the millennials at superstores in Agartala. The impact of various variables like discount offer, various scheme, promotional activities, retail store offer, display of product, behavior of sales person, popularity of product, influence of reference group, income level of customers and festival season, on consumer impulse buying behavior, have been analyzed. The study is based on the primary

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Solekah, Nihayatu Aslamatis, Gancar Premananto, and Sri Hartini. "Green Marketing Tools, Religiosity, Environmental Attitude And Green Purchase Behaviour Among Millenials Generation." Management and Economic Journal (MEC-J) 4, no. 3 (2020): 233–52. http://dx.doi.org/10.18860/mec-j.v4i3.8203.

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The purpose of the research isto examine relationship between Green Marketing Tools (GMT), Environmental Attitudes (EA), Religiosity and Green Purchase Behavior (GPB) and test Religiosity moderates between Environmental Attitudes (EA) and Green Purchase Behavior (GPB). This study employs samples using a questionnaire instrument. The result of the collected 268 questionnaires of respondents were processed using descriptive and quantitative analysis data using SEM (Strutural Equation Model) analysis techniques with Stata 13. The results showed that millennial generation in shaping their engageme

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Kurniawati, Salsabilla, Rosa Prafitri Juniarti, Azizah Omar, and Ahmad Ajib Ridlwan. "Revealing well-educated millenials' purchase intention on halal cosmetics: The role of knowledge, religiosity, and attitude." al-Uqud : Journal of Islamic Economics 7, no. 1 (2023): 95–109. http://dx.doi.org/10.26740/aluqud.v7n1.p95-109.

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This study aimed to analyze and discuss the influence of knowledge, religiosity, and attitude on well-educated Muslim women Millenials’ interests in buying halal cosmetics in a state with a Muslim majority. The judgemental sampling technique was applied to take samples using an online questionnaire. Two hundred twenty-three respondents were collected, yet, only 210 well-educated Muslim women with minimum ages of 21 years old could participate. Data is analyzed using path analysis to see the correlation among variables. The result found that well-educated Muslim women Millenials had a positive

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Hastuti, Hastuti. "Impact Of Social Media Marketing On Brand Image On Purchase Decisions Of Millenials Consumers." Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan 2, no. 3 (2021): 206–14. http://dx.doi.org/10.53697/emak.v2i3.65.

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Social media marketing has a substantial and beneficial influence on brand image. Cosmetics are becoming increasingly popular among the millennial age, particularly in major cities. Previous study has found that millennials are highly worried about how others view them. Consumption of goods via online or social media is one of the qualities that might aid in the development of their identity. The goal of this study was to determine the impact of social media marketing on brand image, cosmetic purchasing decisions among millennial consumers, and the relationship between emotional aspects (self-

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Lebedev, A. V., and S. A. Struchkova. "Factors influencing the purchase of green milk." Economics and Management, no. 6 (August 28, 2019): 69–80. http://dx.doi.org/10.35854/1998-1627-2019-6-69-80.

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The presented study explores the nature of factors that facilitate the purchase of “green milk”, which serves as the most appropriate term for defining environmental and organic milk of animal and vegetable origin.Aim. The study aims to identify factors that affect the indicators of disposition towards purchasing green milk.Tasks. By summarizing previous studies, the authors put together a set of factors influencing green consumer behavior, conduct an empirical assessment of the impact of these factors, and specify the criteria for facilitating an environmental perception of food products by t

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Novela, Selly, and Suhendi Suhendi. "Differences in Perception of Sustainability and Purchase Intention of The Fashion Industry." Business Review and Case Studies 6, no. 1 (2025): 144. https://doi.org/10.17358/brcs.6.1.144.

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Background: The fashion industry plays a crucial role in global GDP but faces significant environmental challenges, including CO2 emissions, microplastic pollution, and textile waste. Sustainability has emerged as a critical trend in addressing these issues.Purpose: This study investigates the differences in perceptions of sustainability and purchase intention in the fashion industry across genders and generations using a quantitative approach.Design/methodology/approach: Primary data were collected from 153 respondents from Generation Z and Millenials via a questionnaire, and hypotheses were

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Ningtyas, Mega Noerman, and Fadilla Cahyaningtyas. "Exploring The Muslim Millenials Perspective On Financial Well-Being." Maliki Islamic Economics Journal 4, no. 1 (2024): 1–15. http://dx.doi.org/10.18860/miec.v4i1.26990.

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This research explores the view of financial well-being from the unique perspective of the Muslim millennial generation, considering the economic transitions and technological advancements shaping their financial behaviors to become more consumptive. Through qualitative interviews, the research delves into the subjective perceptions, behavioral patterns, and socio-economic factors that influence the financial well-being of moslem millennials. Furthermore, this research also identifies the key determinants of their financial well-being, including financial literacy, financial behavior, and fina

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Leo, Gundur, Deiana Suherlan, Ira Novianti, Mochamad Edman Syarief, and Dwi Suhartanto. "Financial Distress Model Among Muslim Millenials : The Moderation Role of Gender." Business Innovation and Entrepreneurship Journal 5, no. 4 (2023): 284–90. https://doi.org/10.35899/biej.v5i4.673.

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Worries related to financial problems often cause sufferers to experience stress. Stress due to a series of financial problems has increased public awareness of the importance of avoiding personal financial distress. This creates opportunities for unique business development, which can contribute to understanding strategies for strengthening wise management of personal finances. This research aims to provide an understanding of the formation of factors that influence personal financial distress and examine the moderating role of gender. Data was collected through an online questionnaire from 3

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Driantama Djaelani, Dietta, Vincentia Paundri Negari, and Daniel Cuaca. "GREEN PURCHASE INTENTION AND BEHAVIOR AMONG MILLENNIAL COFFEE SHOP CUSTOMERS." Dinasti International Journal of Digital Business Management 1, no. 3 (2020): 409–22. http://dx.doi.org/10.31933/dijdbm.v1i3.244.

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The main purpose of this research is to identify the environmental concern, attitude towards the environment and attitude towards the green product to green purchase intention and green purchase intention and behavior of Millennial Coffee Shop customers in Jakarta and Tangerang. Data gathering is done by online questionnaire through google form and given to respondents that usually purchase coffee in coffee shops with ages 18-36 years old. This research is using SEM (Structural Equation Modeling) to analyze the model with Software SmartPLS 2.0 M3 for data processing. Results from this research

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Hou, Yan, Ratneswary Rasiah, Ziyan Yuan, and Wanxin Ma. "Antecedents of Green Purchasing Intentions among Higher Education Population in Malaysia." Environment-Behaviour Proceedings Journal 8, no. 26 (2023): 329–36. http://dx.doi.org/10.21834/e-bpj.v8i26.5180.

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This empirical study aims to operationalize the relationship between the direct and indirect influence of factors on green purchase behavior through the mediation of green purchase intention in the context of the Malaysian higher education population. It employed Structural Equation Modeling to assess the strength of relationships between the constructs. The research findings indicate that green purchase intention mediates the relationship between its antecedents and green purchase behavior. This indirect effect is more prominent in the factors of environmental knowledge and green trust. The s

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Malik, R. F., A. Hermawan, and Y. H. Asnawi. "THE EFFECT OF HALAL AWARENESS, HALAL CERTIFICATION AND HALAL MARKETING TOWARD HALAL PURCHASE INTENTION OF FAST FOOD AMONG MUSLIM MILLENIALS GENERATION." Russian Journal of Agricultural and Socio-Economic Sciences 90, no. 6 (2019): 76–83. http://dx.doi.org/10.18551/rjoas.2019-06.11.

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Ibrar, Hafsa, Anam Khan, Umm Eman Syed, and Neelam Bibi. "Role of Homophily in Purchase Intention and Customer Satisfaction Behavior among Online Buyers." Online Media and Society 6, no. 1 (2025): 45–54. https://doi.org/10.71016/oms/8kr7vj36.

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Aim of the Study: The present study was aimed to investigate the relationship between homophily, purchase intention and customer satisfaction behavior among online buyers. Methodology: The current study was consisted of online buyers (N=300) of age range 20-50 years from Punjab through purposive sampling technique. Homophily Questionnaire, (McCroskey, 1973), Purchase Intention Questionnaires, (Pavlov, 2003), Customer Satisfaction Behavior (Hill, 2003) were used respectively in the study. Findings: The results revealed that homophily has significant positive relationship with purchase intention

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Fadhilah, Nisrina Nur, Lale Mega Zahara, Iko Dharma Januar, and Dewi Tamara. "Factors Influencing Gen Z’s Green Product Purchase Behavior." Eduvest - Journal of Universal Studies 5, no. 6 (2025): 6683–95. https://doi.org/10.59188/eduvest.v5i6.51320.

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This research examines the increasing awareness and adoption of green products among Gen Z consumers in Indonesia, particularly in Jakarta. Understanding their purchasing behaviors towards green products is crucial in promoting environmentally friendly consumption in emerging markets. Despite the growing interest, it remains unclear whether Indonesian Gen Z is actively shifting their purchases toward green products. This study aims to address this gap by exploring the factors influencing their green purchase behavior. This research specifically investigates the influences on green purchasing d

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Gabriella, Sarah, and Kurniawati Kurniawati. "Anteseden Halal Purchase Behavior." Benefit: Jurnal Manajemen dan Bisnis 6, no. 2 (2021): 25–48. http://dx.doi.org/10.23917/benefit.v6i2.15492.

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There are several determining factors to analyze this research. Among others are religious factors, attitudes, purchase intentions, personal norms, and halal purchase behavior. Methodology – Using hypothesis testing carried out using the structural equation model (SEM) method with the help of AMOS software. This study used 237 respondents using the purposive random sampling method. The sample used in this study were customers who had purchased halal cosmetic products in the last 6 (six) months. Results - Variables that influence in this research are Personal Norm variable on Attitude, Personal

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Chung, Dong-Hwa, and Dae-Sun Ko. "Relationship among the Involvement, Purchase Decision Making, Purchase Behavior of Home Training Equipment." Korean Journal of Physical Education 60, no. 1 (2021): 317–30. http://dx.doi.org/10.23949/kjpe.2021.1.60.1.23.

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Herianto, Hasbi, and Muh Irnandas. "Determinan Niat dan Perilaku Berinfak: Sebuah Bukti Empiris dari Muslim Millenials." Jurnal Magister Ekonomi Syariah 1, no. 2 Desember (2023): 47–57. http://dx.doi.org/10.14421/jmes.2022.012-04.

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Infak as one of the Islamic financial instruments that also has a role in encouraging increased welfare and reducing social inequality. This study aims to analyze the determinants of the use of online platforms to pay infak among Indonesian millennial Muslims. This paper provides an enrichment of the determinants of intention to pay infak through a digital platform which of course is expected to be taken into consideration in policy formulation for stakeholders including philanthropic organizations. A quantitative approach with a structural equation model (SEM) was chosen in analyzing the data

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Shahbaz Van Ahsen, Mochamad, and Ratih Hendayani. "Consumer Behavior toward Halal Food Using Theory of Planned Behavior and Theory of Interpersonal Behaviors among Muslim Students in Tasikmalaya." Jurnal Ilmu Sosial Politik dan Humaniora 5, no. 2 (2022): 33–42. http://dx.doi.org/10.36624/jisora.v5i2.87.

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The share of halal products in Indonesia is enormous and grows yearly. With this rapid development, the City of Tasikmalaya plans to become the pioneer of the first halal tourism in West Java by prioritizing halal certification in food. However, the facts on the ground state that many Muslim students still do not understand and tend not to care about consuming halal food. This study aims to reveal the magnitude of the influence of attitudes, subjective norms, perceived behavioral control, religiosity, and habits that are formed on purchase intentions and actual purchases of halal food on Tasik

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Pratiwi, Dwi Dini. "Factors Affecting Green Purchase Behavior of Cosmetic Products Among Millennial Consumers in Indonesia." Relevance: Journal of Management and Business 3, no. 2 (2020): 126–35. http://dx.doi.org/10.22515/relevance.v3i2.2946.

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The industry development of green cosmetic products in Indonesia encourages the prominence of studies related to green purchase behavior. This study aimed to determine the factors encouraging consumers to make green purchase intention which then lead to green purchase behavior for cosmetic products among millennials in Indonesia. Millennials were chosen because nowadays they dominate the population in Indonesia and are the largest users of cosmetic products, so they are considered influential in the cosmetics industry. Besides, millennials are also considered to have the most awareness of envi

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Chaudhary, Richa. "Green buying behavior in India: an empirical analysis." Journal of Global Responsibility 9, no. 2 (2018): 179–92. http://dx.doi.org/10.1108/jgr-12-2017-0058.

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Purpose Using insights from theory of planned behavior (TPB), this study aims to examine the determinants and their relative importance in predicting green buying behavior among young educated consumers in India. Design/methodology/approach Data are collected from 202 young Indian consumers using online questionnaire survey. Confirmatory factor analysis is used to ensure the reliability and validity of study measures in the present context. Structural equation modeling is used to test the proposed research model. Findings Findings confirm perceived value and willingness to pay premium as signi

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Simanjuntak, Megawati, and Filza Nasiha. "Halal Food Purchase Behavior of Students from Three School Levels Using Theory of Planned Behavior Approach." GATR GLOBAL JOURNAL OF BUSINESS AND SOCIAL SCIENCE REVIEW 7, no. 3 (2019): 194–203. http://dx.doi.org/10.35609/gjbssr.2019.7.3(4).

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Objective - Food products are diverse in Indonesia. However, there are still numerous products have not certified as halal food. It becomes a challenge, especially for children who cannot adopt a decision with full consideration. This research aims to analyze knowledge, attitude, subjective norms, behavioral control, purchase intention, and purchase behavior differences among students from every level (elementary school, junior school, and senior high school). Furthermore, this research also aims to analyze the influence of knowledge, attitude, subjective norms, and behavioral control toward p

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Dzulkipli, Mohd Redhuan, Siti Noorsuriani Maon, and Annurizal Anuar. "The Integration of Knowledge and Theory of Planned Behavior towards Purchase Intention among Consumers." Information Management and Business Review 15, no. 3(SI) (2023): 259–66. http://dx.doi.org/10.22610/imbr.v15i3(si).3482.

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Considering the rising cost of medicine in Malaysia, it is crucial to investigate the behavioral factors that influence the intent of consumers when selecting medicines. Thus, the main objective of this paper is to examine the influence of the Theory of Planned Behavior (TPB) and respondents’ knowledge on their intentions to purchase either generic or brand-name medicines. A cross-sectional survey research design was used in this study, involving consumers in various community areas in Selangor. Using a convenience sampling approach, a total of 444 respondents participated in this study. More

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Zafar, Sohaib, Atif Aziz, and Muhammad Hainf. "Young Consumer Green Purchase Behavior." International Journal of Marketing Research Innovation 4, no. 1 (2020): 1–12. http://dx.doi.org/10.46281/ijmri.v4i1.493.

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Environmental pollution is increasing day by day which is causing serious threats to our planet. Global warming, increase in temperature, melting of glaciers are some of issues which the world is facing now. Due to ease of information sharing and technology business across the globe has become quite easier and businesses are operating in whole world. Multinationals are working in whole world. Business is one of the sources of pollution. The production process, supply chain process and many other processes from manufacturing to end product cause pollution. So, to prevent Earth from pollution co

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Gupta, Abhinav, and Upendra Singh. "Factors Affecting Environmentally Responsive Consumption Behavior in India: An Empirical Study." Jindal Journal of Business Research 8, no. 1 (2018): 16–35. http://dx.doi.org/10.1177/2278682118810274.

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Environmental marketing continues to be a heavily researched area, in part due to a heightened awareness and concern for the environment among consumers. An area that has received considerable research attention is the relationship of various environmental attitudes and intentions with environmental behavioral outcomes. The conventional approach has been to linearly relate environmental attitudes and intentions among themselves and with behavioral outcomes, even though no clear pattern has emerged. The objective of the study is to understand the impact of factors influencing environmentally re

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Zakaria, Anis binti, and Siti Aisyah binti Azlan. "Purchase Behavior of Halal Hair Dyes: Knowledge, Religious Understanding Level, and Attitudes among Cosmetology Students." International Journal of Research and Innovation in Social Science IX, no. XIX (2025): 30–43. https://doi.org/10.47772/ijriss.2025.901900004.

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Despite the increasing demand for halal products, consumers are still confused with regard to the halal status of hair dyes. This study aims to identify the relationship between knowledge, religious understanding level, and attitudes toward the purchase behavior of halal hair dyes among students with a background in cosmetology. This quantitative study was conducted using a survey method, questionnaires. The sample consisted of 365 students from the Faculty of Educational Studies, Universiti Putra Malaysia (UPM), selected through purposive sampling based on Krejcie and Morgan’s table (1970). P

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Kwon, Jaeyoon, and Taerin Chung. "Relationships Among Attitude, Corporate Image, and Purchase Behavior in Korean Running Event." International Journal of Marketing Studies 10, no. 1 (2018): 82. http://dx.doi.org/10.5539/ijms.v10n1p82.

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The purpose of this study was to verify the relationships among attitude, corporation image, and purchase behavior in Korean running event. Through this study, running event of Korea may attempt to develop sports event and sports industry infrastructure. To achieve the goal of this study, 432 surveys were collected form male and female adults who planned to participate in Korean running event in October 2016 to February 2017 were delineated as the study population. A convenient, non-random sampling method was used to select participants. After examining the correlation among attitude, corporat

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Shaari, Hasnizam, and Nurul Amanina Abdul Basir. "Integrating Environmental Involvement and Media Exposure on the Theory of Planned Behavior in Explaining Green Purchase Behavior." International Journal of Research and Scientific Innovation XI, no. V (2024): 369–78. http://dx.doi.org/10.51244/ijrsi.2024.1105023.

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Green purchase behavior has become a main agenda in most countries, especially after the introduction of the Sustainable Development Goals. Green purchase behavior is considered an act of protecting the environment for a better living. Green purchase behavior goes beyond self-benefits, it’s a commitment to the benefits of others and the environment. Hence, understanding what influences consumer green purchase behavior is considered of utmost importance and relevant in today’s sustainable development. This study aims to integrate environmental involvement and media exposure of environmental mes

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Nainggolan, Debora Anisus. "THE RELATIONSHIP BETWEEN CORPORATE GOVERNANCE AND ENVIRONMENTAL SUSTAINABILITY REPORTING GLOBAL REPORTING INITIATIVE." Eduvest - Journal of Universal Studies 5, no. 6 (2025): 8668–6881. https://doi.org/10.59188/eduvest.v5i6.51343.

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This paper examines the increasing awareness and adoption of green products among Gen Z consumers in Indonesia, particularly in Jakarta. Understanding their purchasing behaviors towards green products is crucial in promoting environmentally friendly consumption in emerging markets. Despite the growing interest, it remains unclear whether Indonesian Gen Z is actively shifting their purchases toward green products. This study aims to address this gap by exploring the factors influencing their green purchase behavior. This research specifically investigates the influences on green purchasing deci

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Muhamad Nor, Nor Shahrul Nizam, Azhan Rashid Senawi, Mohammad Zulfakhairi Mokhtar, and Shariff Harun. "Factors Affecting Green Purchase Behavior Among Undergraduate Students: A Conceptual Analysis." Information Management and Business Review 16, no. 3(I)S (2024): 651–56. http://dx.doi.org/10.22610/imbr.v16i3(i)s.4091.

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This study focuses on a literature review examining the factors affecting green purchase behavior among undergraduate students. In the modern world the latest technology adaptation, allows consumers to be exposed to such information about product quality and benefits to them and society before going to purchase and consume it. Therefore, many governments and manufacturers take proactive actions by producing more green and environmentally friendly products. With aggressive marketing strategies in targeting pro-environmental consumers, especially the younger generation. However, it could be one

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Anwari, Radinka Fathanayra. "Analysis of Tokopedia's Purchase Intention among Generation Z in Jakarta." International Student Conference on Business, Education, Economics, Accounting, and Management (ISC-BEAM) 2, no. 1 (2024): 2736–48. http://dx.doi.org/10.21009/isc-beam.012.208.

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The emergence of e-commerce platforms like Tokopedia has transformed shopping behavior, especially among younger generations. Understanding the factors that influence consumer purchase intention towards Tokopedia is crucial for the platform to develop effective marketing strategies. This study aims to examine the purchase intention of Generation Z consumers towards Tokopedia by analyzing the factors in the Theory of Planned Behavior (TPB), namely attitude, subjective norms, and perceived behavioral control. The study employs a quantitative method with data collection techniques through online

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Tengli, Anusha, and Srivatsa Hosur Srinivasan. "An Exploratory Study to Identify the Gender-Based Purchase Behavior of Consumers of Natural Cosmetics." Cosmetics 9, no. 5 (2022): 101. http://dx.doi.org/10.3390/cosmetics9050101.

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Consumers have become more open to the use of natural cosmetics. The production of natural cosmetics has grown in recent years because of demand from consumers who are concerned about skin health, product quality, and beauty. The presence of harmful chemicals in cosmetics has made consumers realize the importance of being “natural”. This paper focused on identifying the factors that influence Indian consumers’ purchase intentions and purchase behavior towards natural cosmetics. The theory of planned behavior (TPB) was used to study the purchase intentions and purchase behavior of male and fema

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Jusoh, Zuroni Md, and Thaneswary A/P Mahalingam. "Factors Influencing Green Product Purchase Behavior among University Putra Malaysia Students." Information Management and Business Review 15, no. 2(I)SI (2023): 81–90. http://dx.doi.org/10.22610/imbr.v15i2(i)si.3423.

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The issue of the environment such as increasing sea levels, air pollution, water pollution, and climate change, are affecting people all over. Since early times, human beings have been experiencing environmental degradation due to the development activities due to the rise of civilizations. A green product is designed to have as little environmental impact as possible over its entire life cycle, including after it is no longer being used. This study examines the factors influencing green product purchase behaviour among University Putra Malaysia (UPM) students. A total of 260 respondents were

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Pakpour, Amir H., Cheng-Kuan Lin, Mahdi Safdari, Chung-Ying Lin, Shun-Hua Chen, and Kyra Hamilton. "Using an Integrated Social Cognition Model to Explain Green Purchasing Behavior among Adolescents." International Journal of Environmental Research and Public Health 18, no. 23 (2021): 12663. http://dx.doi.org/10.3390/ijerph182312663.

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Strengthening pro-environmental behaviors such as green purchasing behavior is important for environmental sustainability. An integrated social cognition model which incorporates constructs from habit theory, health action process approach (HAPA), and theory of planned behavior (TPB) is adopted to understand Iranian adolescents’ green purchasing behavior. Using a correlational-prospective design, the study recruited Iranian adolescents aged between 14 and 19 years (N = 2374, n = 1362 (57.4%) females, n = 1012 (42.6%) males; Mean (SD) age = 15.56 (1.22)). At baseline (T1), participants self-rep

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Areola, Phd HSG, Eunice Mareth Querol, Irvin Perono, and Joan Camille Ilagan. "The Relationship of Sustainable Buying Behavior Dimensions Among the Gen Z: Modeling the Impact of Psychological Factors." Journal of Sustainable Community Development (JSCD) 4, no. 1 (2022): 30–39. http://dx.doi.org/10.32924/jscd.v4i1.66.

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Sustainable consumption has continuously become a trend in the behavior of consumers over the recent decades due to drastic changes in technological advancement, economic development, and population growth on a global scale. This research aimed to establish the relationship among the dimensions of sustainable purchase behavior of the Gen Z living in Metro Manila, Philippines. Multiple regression analysis was used to establish the psychological factors of Generation Z's overall sustainable purchase behavior. Findings revealed that the Perceived Knowledge About Sustainability Issues (PKSI), Atti

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Moazzam, Moazzam, Muhammad Ahmad, Abid Hussain, and Muhammad Azeem Akram. "Examining the Factors That Shape Green Purchase Behavior: The Role of Subjective Norms, Self-Efficacy, Attitude and Intention." Bulletin of Business and Economics (BBE) 12, no. 3 (2023): 221–32. http://dx.doi.org/10.61506/01.00027.

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This study main objective is to analyze the emerging phenomenon of eco-friendly green environments in the domain of marketing. It is essential to increasing the market penetration of ecological products to get consumers to adopt a positive attitude toward green purchasing. Specifically, the study examined the role of green self-efficacy, subjective norms, and green purchase attitude in predicting the effect of intention in green purchase on the association among these factors and actual green purchase behavior. Data from 224 consumers with prior experience buying eco-friendly products is used.

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P. Mohanraj. "Understanding Post Purchase Behaviour among the Consumers towards Organic Food Products – A View from Health Management." Journal of Information Systems Engineering and Management 10, no. 19s (2025): 379–87. https://doi.org/10.52783/jisem.v10i19s.3042.

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Introduction: Post-purchase behavior is actions and responses of consumers when they have purchased a good. This stage is important to understanding how the consumer perceives his or her purchase or whether it meets his expectations, which can affect decisions in future purchases and in brand loyalty. In the case of organic food products, post-purchase behavior encompasses various psychological, social, and behavioral factors that shape how consumers assess their experience with the product and determine whether they will continue purchasing organic food. Although organic food consumption deci

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Kamalanon, Piyanoot, Ja-Shen Chen, and Tran-Thien-Y. Le. "“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior." Sustainability 14, no. 2 (2022): 689. http://dx.doi.org/10.3390/su14020689.

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Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of green products are still not as high as expected. Therefore, marketers of green products may need to investigate the factors driving green purchase behaviors. In this study, we proposed an extended theory of planned behavior (TPB) model that links consumers’ environmental concerns, perceived image of the company, consumer innovativeness, and environmental knowledge with green product purchase behavior. We applied a quantitative approach to collect the data

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Anton Bawono, Yudi Saputra and Fauzi Annur, Anton Bawono, Yudi Saputra and Fauzi Annur. "Analysis of Gen Z Muslims' Interpersonal Behavior in Halal Food Purchasing in Indonesia." journal of king Abdulaziz University Islamic Economics 35, no. 1 (2022): 99–115. http://dx.doi.org/10.4197/islec.35-1.6.

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This study provides a new perspective for halal food suppliers to consider consumers' interpersonal influences to increase purchase intensity. The study, as far as the authors are aware of, will be one of the first to examine halal food purchase intention among Gen Z Muslims using the theory of interpersonal behavior, and it could serve as a reference for the authorities to encourage the provision and campaigning for halal-certified food. Previous research indicates that planned behavior has an influence, particularly on the intention to purchase halal food products among Muslim millennials.

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SARI, GOK HATICE. "Tourism Trends of Millennial Tourists." Economy and Contemporary Society 29, no. 1 (2024): 182–98. https://doi.org/10.59277/ecs.2024.29.10.

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Millennials are considered to cover individuals born between 1980-1996. This generation in literature is also described as the Internet Belt, Millennials, Echo Boomers, Generation Next, Nexters. The core values of this generation are innovation, independence, creativity, ambition and development. More egocentric than other generations, millennials are fond of brands, friends, entertainment and digital culture. Y-generation, a self-confident, educated generation, has a different perspective on business life, consumption style and social relations. In the next 10 years, millennials will make up

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Sebastian, Shinta, and Aleena Joshy. "Buying Behavior of Consumers towards Eco-Friendly Products." RESEARCH REVIEW International Journal of Multidisciplinary 9, no. 2 (2024): 139–43. http://dx.doi.org/10.31305/rrijm.2024.v09.n02.015.

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Consumer health and wellness are increasingly being threatened by the existing terrible conditions in the environment, both globally and nationally. As a result, customers are showing more environmental sensitivity in their attitudes, perceptions, preferences and purchases. The study mainly deals with the influence of the demographic profile of the consumers on their awareness towards eco-friendly products, what are factors influencing the consumers on purchase decision of eco-friendly products, the satisfaction level on consumers towards eco- friendly products and from which sector consumer m

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Fazal, Asma. "Attitude towards Green Consumption among College and University Students in Bahawalpur Pakistan." Sustainable Business and Society in Emerging Economies 1, no. 1 (2019): 15–28. http://dx.doi.org/10.26710/sbsee.v1i1.1004.

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Green consumption is using goods and services to fulfill needs, adopting a better lifestyle while decreasing the consumption of natural assets, unhealthy material and outflow of waste and impurities in daily lives to save the environment for future generations. The main objective was to identify the impact of Green Attitude on green purchase intention and green purchase behavior along with sub variables. The study was conducted in the area of South Punjab, Pakistan in which the students were taken as consumers to find out if the consumer attitude has any impact on green purchase intention and

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Sutardi, Didi, Fatrilia Rasyi Radita, Ahmad Fauji, Sri Wahyuni, and Masduki Asbari. "The Role of Halal Awareness in Purchase Behavior Management: Evidence from Indonesian Higher Education." Indonesian Journal of Management and Economic Research (IJOMER) 2, no. 01 (2025): 48–63. https://doi.org/10.70508/mfgm3y07.

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This research investigates the influence of attitude, subjective norms, and perceived behavioral control on the purchase behavior of working students in a private higher education institution in Tangerang. The study also examines the mediating role of purchase intention and the moderating effect of halal awareness. Using a simple random sampling technique, data were collected from a population of 410 working students, yielding 211 valid responses. Structural Equation Modeling (SEM) with SmartPLS 3.0 was employed for data analysis. Findings reveal that attitude, subjective norms, and perceived

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Yoon, Hyun-Joo, and Seung-Hee Bae. "The Effect of Theory of Planned Behavior (TPB) Factors on Purchasing Behavior Intention of Cosmetic Consumers: Mediating Effect of Information Seeking Behavior, Moderating effect of consumption tendency." Journal of the Korean Society of Cosmetology 30, no. 5 (2024): 1142–53. http://dx.doi.org/10.52660/jksc.2024.30.5.1142.

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This study applied the Theory of Planned Behavior (TPB) to identify the factors of TPB that influence the purchase behavior intention of cosmeceutical consumers and examined the mediating effect of information-seeking behavior in these relationships. The study was conducted over a three-week period, from the first to the third week of August 2024, targeting women aged 20 and above residing in the Seoul metropolitan area. A total of 325 respondents were used for statistical analysis. The summary of the results based on hypothesis testing is as follows. First, among the sub-factors of the Theory

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Sahir, Syafrida Hafni, Mochammad Fahlevi, Kasbuntoro Kasbuntoro, and Sabar Sutia. "Effect of halal food management system certification on buying interest of Indonesian consumer goods." Uncertain Supply Chain Management 9, no. 3 (2021): 731–38. http://dx.doi.org/10.5267/j.uscm.2021.4.005.

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The purpose of this research is to measure the effect of perceived behavior on purchasing behavior of halal food among consumers in Tangerang which is mediated by purchase intention and moderated by halal awareness. Data collection through online questionnaires was carried out by snowball sampling and the results of questionnaires were returned and valid as many as 300 respondents. Data processing using SEM method with SmartPLS 3.0 software. The results of this study indicate that attitudes, subjective norms and perceptions of behavior control have a significant effect on purchase intention. M

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Lee, Kwang-Yong. "Structural relationship between lesson trust, grit and purchasing behavior using golf simulator." Korean Society for Leisure Sciences 16, no. 2 (2025): 135–44. https://doi.org/10.37408/kjls.2025.16.2.135.

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This study aims to investigate the structural relationships among lesson trust, grit, and purchase behavior in the context of golf simulator-based lessons. A total of 260 survey responses were analyzed using frequency analysis, correlation analysis, reliability analysis, confirmatory factor analysis, and structural equation modeling. The findings of the study are as follows: First, trust in golf simulator-based lessons had a positive effect on grit (persistence of interest), but did not have a significant effect on grit (consistency of effort). Second, trust in golf simulator-based lessons pos

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Zheng, Guang-Wen, Nazma Akter, Abu Bakkar Siddik, and Mohammad Masukujjaman. "Organic Foods Purchase Behavior among Generation Y of Bangladesh: The Moderation Effect of Trust and Price Consciousness." Foods 10, no. 10 (2021): 2278. http://dx.doi.org/10.3390/foods10102278.

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This study aims to identify the factors influencing the purchase behavior of organic foods among young generation customers in Bangladesh. The study adopted the theory of planned behavior as a base and developed 11 hypotheses based on the extant empirical literature. Adopting the purposive sampling method, the primary data were obtained from a cross-sectional sample of 464 young Bangladeshi consumers using a survey method. In order to identify the key relationship among the study variables, the structural equation modeling (SEM) approach was employed using AMOS software, version 25. The study

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Hussain, Syed Asad, Mirza Amin Ul Haq, and Yasir Ali Soomro. "Factors Influencing Consumers’ Green Purchase Behavior: Green Advertising as Moderator." Marketing and Management of Innovations, no. 4 (2020): 144–53. http://dx.doi.org/10.21272/mmi.2020.4-11.

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Environmental sustainability importance increases, the environmental degradation problems attract the discussions around the world concerning many areas of life, consumption, and disposition of goods. Green marketing and advertisement have become a popular choice by companies to influence the consumer buying process. This study aimed to examine the moderated role of green advertisement among the influence of environmental concern, social impact, and self-image on green purchase behavior. The survey sample is 458 responses from various consumers. The methodological tools were quantitative resea

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Ok Park, Jong, and Sang-Hee Sohn. "The Role of Knowledge in Forming Attitudes and Behavior Toward Green Purchase." Social Behavior and Personality: an international journal 46, no. 12 (2018): 1937–53. http://dx.doi.org/10.2224/sbp.7329.

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We explored the factors affecting green purchase behavior among South Korean consumers, with a special focus on the role of knowledge. A structural equations model was tested with 533 respondents and the results indicated that knowledge was a powerful factor to facilitate Korean consumers' green purchase behavior and that the roles of objective and subjective knowledge were different in shaping green purchase behavior. Subjective knowledge had a direct effect on green purchase behavior and also an indirect effect via green attitude and perceived consumer effectiveness, whereas objective knowle

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Chandon, Pierre, Vicki G. Morwitz, and Werner J. Reinartz. "Do Intentions Really Predict Behavior? Self-Generated Validity Effects in Survey Research." Journal of Marketing 69, no. 2 (2005): 1–14. http://dx.doi.org/10.1509/jmkg.69.2.1.60755.

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Studies of the relationship between purchase intentions and purchase behavior have ignored the possibility that the very act of measurement may inflate the association between intentions and behavior, a phenomenon called “self-generated validity.” In this research, the authors develop a latent model of the reactive effects of measurement that is applicable to intentions, attitude, or satisfaction data, and they show that this model can be estimated with a two-stage procedure. In the first stage, the authors use data from surveyed consumers to predict the presurvey latent purchase intentions of

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Tan, Seng Huat, Sook Fern Yeo, Mei Ling Goh, Sin Woon Chong, and Chew Sze Cheah. "Factors that Influence Green Purchase Behaviour among Young Consumers." Advanced Materials Research 1051 (October 2014): 1035–39. http://dx.doi.org/10.4028/www.scientific.net/amr.1051.1035.

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The worsening environmental issues have called for more thoroughgoing technological, institutional and social transformations taking place in the world. Green industry is seen as one of them. Investments and research development in green technology and green products are remedial actions to reduce environmental deterioration. The objective of this paper is to examine the factors that influence green purchase behavior among young consumers. A total sample of 204 green product users was collected through self-administrative questionnaires in Melaka, Malaysia. The results show that environmental

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Wan Nawang, Wan Rasyidah, Syadiyah Abdul Shukor, Amalina Mursidi, and Anita Ismail. "Extending the Theory of Planned Behavior to Examine Factors Influencing Intention to Purchase Halal Chocolate Among Malaysian Muslims." Asian Journal of Business and Accounting 16, no. 6 (2023): 281–311. http://dx.doi.org/10.22452/ajba.vol16no2.10.

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Manuscript type: Research paper Research aims: The purpose of this study is to examine factors influencing intention to purchase halal chocolate among Muslim consumers in Malaysia by extending the classical Theory of Planned Behaviour (TPB). This study specifically investigates the influence of attitude, subjective norms, perceived behavioural control, halal knowledge, habit, and religiosity on the intention to purchase halal chocolate. Design/Methodology/Approach: A total of 252 valid responses were obtained through convenience sampling and analysed using SmartPLS 4.0. Research findings: The

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