Academic literature on the topic 'The motivation, opportunity, ability, behaviour (MOAB) framework'
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Journal articles on the topic "The motivation, opportunity, ability, behaviour (MOAB) framework"
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Parkinson, Joy, Lisa Schuster, and Rebekah Russell-Bennett. "Insights into the complexity of behaviours: the MOAB framework." Journal of Social Marketing 6, no. 4 (October 10, 2016): 412–27. http://dx.doi.org/10.1108/jsocm-10-2015-0071.
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Purpose This paper aims to integrate existing thinking and provide new insights into the complexity of behaviours to improve understanding of the nature of these behaviours. This paper expands social marketing theory by introducing the Motivation–Opportunity–Ability–Behaviour (MOAB) framework to assist in understanding the nature of social marketing behaviours by extending the Motivation–Opportunity–Ability (MOA) framework. Design/methodology/approach This is a conceptual paper that proposes the MOAB framework to understand the complexity of behaviours. Findings This new tool will provide social marketers with an improved understanding of the differences between behaviours targeted by social marketers. Specifically, it provides a definition and application of complexity in social marketing that will facilitate the development of consumer insights and subsequent social marketing programs that more sufficiently account for the complexity of target behaviours. Research limitations/implications This proposed MOAB framework offers a foundation for future research to expand upon. Further research is recommended to empirically test the proposed framework. Originality/value This paper seeks to advance the theoretical base of social marketing by providing new insights to understand the nature of the behaviour in social marketing to assist social marketers to move beyond attempts to treat all behaviours as if they are the same.
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Sahoo, Krushna Chandra, Rachna Soni, Madhanraj Kalyanasundaram, Surya Singh, Vivek Parashar, Ashish Pathak, Manju R. Purohit, et al. "Dynamics of Household Waste Segregation Behaviour in Urban Community in Ujjain, India: A Framework Analysis." International Journal of Environmental Research and Public Health 19, no. 12 (June 15, 2022): 7321. http://dx.doi.org/10.3390/ijerph19127321.
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Waste segregation practices must be socially acceptable, affordable, context-specific, and participatory, which is essential for promoting waste segregation. Therefore, this study explored the urban community members’ motivation, opportunity, and household waste segregation ability. We performed a qualitative study in Ujjain city, India. Ten focus group discussions and eight in-depth interviews were conducted with female and male household members in residential and slum areas. All interviews were digitally recorded, transcribed, and translated. We used the thematic framework technique using the Motivation-Opportunity-Ability-Behaviour theory for analysis. Three themes were constructed: motivation, where household members are motivated to sort waste yet fear the consequences of improper sorting; ability, where household waste segregation is rapidly gaining acceptance as a social norm; and opportunities, involving convenient facilities and a social support system for household members towards waste segregation. This study contributes to developing a knowledge base on waste segregation behaviour and a repertoire to facilitate evidence-based management and policymaking. There is a need for educational intervention and women’s self-help groups’ involvement to develop community orientation and waste segregation literacy. Finally, this study emphasizes the importance of all three behavioural change components, i.e., motivation, opportunity, and ability, in managing sustainable waste segregation practices.
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Ojo, Adedapo Oluwaseyi, Mazni Alias, Magiswary Dorasamy, Abdullah Sarwar, and Oluwayomi Toyin Ojo. "Moderating Effects of Opportunity on the Cognitive and Motivational Factors of Internet Engagement." International Journal of Technology and Human Interaction 18, no. 1 (January 2022): 1–17. http://dx.doi.org/10.4018/ijthi.299353.
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This study investigates usage behaviour as a variation in internet engagement by integrating the concept of access gaps with the ability-motivation-opportunity (AMO) framework. The research model was tested with data collected from 270 respondents in Klang Valley, which is the most urbanised metropolis in Malaysia. The result of path modelling analysis revealed that the cognitive factor of internet skill has the most significant effect on internet engagement. Besides, the significant effects of opportunity and extrinsic motivation on engagement were confirmed. Intrinsic motivation has no significant impact on engagement, but it has a significant interaction effect with opportunity. Thus, the lack of opportunity to access the internet does not limit the frequent engagement of the intrinsically motivated user. This study offers a systematic explanation of the underlying mechanism for the interaction among the access gaps and an alternative model in explaining the determinants of internet users’ behaviour.
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Kitunen, Rundle-Thiele, and Carins. "Segmenting Young Adult University Student’s Eating Behaviour: A Theory-Informed Approach." Nutrients 11, no. 11 (November 15, 2019): 2793. http://dx.doi.org/10.3390/nu11112793.
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The purpose of this paper is to extend behavioural theory and segmentation application. Specifically, this paper draws on three segmentation bases and behavioural theory that extends focus beyond individual psychological predispositions to form segments within the healthy eating context for young adult university students (20–35 years) in Queensland, Australia. Participants were invited to take part in an online survey via email and through face to face intercept to ensure a diverse cross section was obtained. Structural equation modelling revealed that the Motivation, Opportunity, and Ability (MOA) framework can be utilised to explain healthful eating behaviour and two-step cluster analysis uncovered two distinct segments with education, motivation to eat healthily and Turconi’s eating behaviour scores being the most important variables within the wider multivariate segment formation. This paper contributes to literature in the following ways. First, it confirms the importance of behavioural bases in segment formation and supports inclusion of other bases, namely demographics and psychographics. Next, it provides evidence of the value of including behavioural theory, which extends focus beyond what individuals think to understand how the environment may support them. Finally, this paper demonstrates that the MOA framework together with eating behaviour and demographic factors (education) can produce theoretically informed segments.
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Johnson, Richard R. "Using Expectancy Theory to Explain Officer Security Check Activity." International Journal of Police Science & Management 11, no. 3 (September 2009): 274–84. http://dx.doi.org/10.1350/ijps.2009.11.3.129.
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Expectancy motivation theory (Vroom, 1964) posits that employees will perform tasks if they are expected to do so, have the ability to do so, the opportunity to do so, and believe that their efforts will be rewarded. While this theoretical framework has been used successfully to explain differences in individual officer behaviour with regard to arrest productivity, it has yet to be tested with officer behaviours that are not easily verified. The present study used expectancy motivation theory to account for officer differences in the amount of time they spent on crime prevention security checks of businesses and residences. The findings suggest that while expectancy motivation theory explains a sizeable amount of variation in officer activities that are easily verified (such as arrests), it is not well suited to explain officer variation in work activities that are not easily verified.
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Bos-Nehles, Anna, Maarten Renkema, and Maike Janssen. "HRM and innovative work behaviour: a systematic literature review." Personnel Review 46, no. 7 (October 16, 2017): 1228–53. http://dx.doi.org/10.1108/pr-09-2016-0257.
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Purpose Although we know that HRM practices can have a huge impact on employees’ innovative work behaviour (IWB), we do not know exactly which practices make the difference and how they affect IWB. Thus, the purpose of this paper is to determine the best HRM practices for boosting IWB, to understand the theoretical reasons for this, and to discover mediators and moderators in the relationship between HRM practices and IWB. Design/methodology/approach Based on a systematic review of the literature, the authors carried out a content analysis on 27 peer-reviewed journal articles. Findings Working with the definitions and items provided in the articles, the authors were able to cluster HRM practices according to the ability-motivation-opportunity framework. The best HRM practices for enhancing IWB are training and development, reward, job security, autonomy, task composition, job demand, and feedback. Practical implications The results of this study provide practical information for HRM professionals aiming to develop an HRM system that generates innovative employee behaviours that might help build an innovative climate. Originality/value A framework is presented that aggregates the findings and clarifies which HRM practices influence IWB and how these relationships can be explained.
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Woolley, Katherine E., Suzanne E. Bartington, G. Neil Thomas, Francis D. Pope, Aldo Muhizi, Claude Mugabe, Omar Ahishakiye, Telesphore Kabera, and Sheila M. Greenfield. "Women’s Perceptions and Attitudes to Household Air Pollution Exposure and Capability to Change Cooking Behaviours in Urban Rwanda." Sustainability 14, no. 3 (January 29, 2022): 1608. http://dx.doi.org/10.3390/su14031608.
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Household air pollution (HAP) from cooking on biomass fuel presents significant health, environmental and socioeconomic consequences worldwide. However, there is a lack of understanding of the factors influencing cooking behaviours that affect HAP exposure in Rwanda (e.g., cooking location, removing children from the cooking area). Sixteen qualitative in-depth interviews were undertaken with women living in an underprivileged neighbourhood in Kigali, Rwanda. Deductive thematic analysis was carried out using the Behaviour Change Wheel (Capability—ability to engage with chosen activity, Opportunity—factors which are beyond the individual’s control and Motivation—brain processes which direct behaviour: COM-B) to determine the thoughts and perceptions around cooking location and removing children from the cooking area. Facilitators and barriers were subsequently identified within the COM-B framework for the following HAP mitigation interventions: outdoor cooking, removing children from the cooking area and Liquid Petroleum Gas (LPG) use. Of the 16 interviewed, 12 cooked outdoors (75%), two (12.5%) cooked indoors (in the main home) and two (12.5%) in a separate kitchen. Despite the majority cooking outdoors, this was reported not to be a favourable cooking location. Levels of awareness of HAP sources and knowledge of the health effects of air pollution were observed to be limited, reducing women’s capability to change, along with stated barriers of cost, housing constraints and safety. Factors out of the individuals’ control (opportunities) included weather, socio-economic and educational factors. Preconceived beliefs, experiencing smoke reduction and the briefly described short-term health effects, directed motivation. Furthermore, participants identified a need for community-based education as a facilitator to changing their behaviour. Despite a high level of observed motivation towards reducing HAP exposure, many women lacked the capability and opportunity to change their behaviour. There are research and policy implications concerning development of community-based interventions which involved end-users and relevant stakeholders in the development process.
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Chauhan, Harsh, Henrijs Kalkis, and Arnis Sauka. "Intra-Organisational Competition Between Employees Effecting Entrepreneurial Intention for Further Business Growth." Humanities and Social Sciences Latvia 30, no. 1, 2 (December 20, 2022): 38–51. http://dx.doi.org/10.22364/hssl.30.03.
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The rationale behind the chosen title reflects the importance of intra-organisational competition within an organisation between employees, it encourages entrepreneurs to perceive entrepreneurial intentions for further business expansion in relation to need, opportunity and motivation associated with continued entrepreneurship. The Entrepreneurial point of view recognises the contribution made by employees and the spirit of competitiveness ‘to outperform each other’ in terms of productivity and work behaviour. This article highlights the significance of intra-organisational competition on entrepreneurial intentions having a profound effect on the decision making for business growth. Entrepreneurial intentions has been viewed from the intra-organisational competition’s perspective. Previous researches concentrated more on defining entrepreneurship in terms of business feasibility and commercial resource availability. This article emphasises human capital and its behavioural aspect for supporting further business expansion. The Internal social comparison can affect organisational growth, by bridging the literatures of the intra-organisational competition and entrepreneurial intention a proposed framework has been developed. The topic establishes the co-relation between intra-organisational competition and entrepreneurial intentions for continued entrepreneurship. Systematic literature review has been carried out along with the identification of relevant methodology for collecting articles from recognised scientific databases. The conceptual framework is based on the model of entrepreneurship proposed by Davidson, 1991 with major emphasis on Baumann et al. 2018 intra-organisational competition moderated by size, age and experience followed by work behaviour and performance of employees within an organisation. The article found out the relativity between the key factors influencing continued entrepreneurship.
The intra-organisational competition between employees.
Perceived needs, opportunity and motivation for growth.
Overall impact of associated variables on entrepreneurial intentions.
Addressing the competitive spirit of behavioural aspect in consideration to the level and consistency of intra-organisational competition among employees in organisation have motivated entrepreneurs to strive for continued entrepreneurship. The potential factor such as work behaviour, individual contribution and performance can facilitate growth. However, the age and experience of employees plays a pivotal role in continued entrepreneurship. But for instance, in existing business the size of the organization might affect the continued process of entrepreneurial growth. The research is based on the proposed conceptual model and considered few variables associated with entrepreneurial intentions such as perceived need, motivation and opportunity. The theoretical framework considered intra-organisational competition among employees as an internal factor for organization’s growth. The research has excluded other factors of entrepreneurship such as entrepreneurial ability, competencies, mindset, skills, traits etc.
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Salas-Vallina, Andres, Susana Pasamar, and Mario J. Donate. "Well-being in times of ill-being: how AMO HRM practices improve organizational citizenship behaviour through work-related well-being and service leadership." Employee Relations: The International Journal 43, no. 4 (February 15, 2021): 911–35. http://dx.doi.org/10.1108/er-05-2020-0236.
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PurposeThe purpose of this research is to examine the effect of ability, motivation and opportunity (AMO) practices on organizational citizenship behaviour (OCB), in medical staff working in specialized units. In addition, we check the mediating role of work-related well-being, understood as engagement, trust and exhaustion, in the relationship between AMO practices and OCB. Furthermore, the moderating role of service leadership is analysed in the relationship between AMO practices and work-related well-being.Design/methodology/approachUsing the AMO framework under the job demands-resources (JD-R) model, and based on a sample of 214 employees from public healthcare, a time-lagged moderation-mediation model was performed.FindingsResults provide evidence that AMO practices have a positive effect on OCB. Further, work-related well-being mediated the effect of AMO practices on OCB. In addition, service leadership exerted a moderating role between AMO practices and work-related well-being.Originality/valueBuilding on recent research which has emphasized the knowledge gap regarding how human resource practices might positively affect both employees and organizations, this is the first study that indicates that said practices positively affect both employee well-being and OCBs in the public healthcare context.
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Memon, Salman Bashir, Amran Rasli, Abdul Samad Dahri, and Imelda Hermilinda Abas. "Importance of Top Management Commitment to Organizational Citizenship Behaviour towards the Environment, Green Training and Environmental Performance in Pakistani Industries." Sustainability 14, no. 17 (September 5, 2022): 11059. http://dx.doi.org/10.3390/su141711059.
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This research examines the interplay of green training, organisational citizenship behaviour toward the environment, top management commitment, and environmental performance in four different industrial units in Pakistan. These units have been implementing environmentally friendly policies and conforming their environmental activities to the regulatory framework of Pakistan’s National Environment Quality Standards in a sustainable manner. In particular, this research aims to ascertain how green training affects organisational citizenship behaviour toward the environment, and to evaluate the impact of top management commitment to environmental performance and green training. According to hypothesis testing results based on 222 key informants randomly recruited from the industry, green training positively relates to civic organisational behaviour toward the environment. In addition, top management commitment is entirely related to environmental performance. In contrast, green training is also positively associated with top management commitment. This study supports the ability motivation opportunity and resource-based view theories by demonstrating that top management commitment is a key factor in encouraging environmental performance and promoting green training that leads to organisational citizenship behaviour toward the environment. This study has several limitations, as the cross-sectional data were only from the manufacturing sector in Pakistan. The researchers strongly suggest that future studies use mixed-method research to understand the phenomenon better. Future researchers could conduct comparative research by using the current instrument in the service sector. Finally, future researchers could use multilevel modelling and potential moderators and mediators to constructively re-examine the model tested in this study by incorporating new variables accordingly.
Dissertations / Theses on the topic "The motivation, opportunity, ability, behaviour (MOAB) framework"
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Al-Mosa, Yara Abdullah S. "Extending Understanding of Middle Eastern Littering Behaviour Beyond the Individual: A Formative Research Study." Thesis, Griffith University, 2017. http://hdl.handle.net/10072/367907.
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The unprecedented scale and cumulative impact of individual behaviour on the natural environment threatens the balance of the world’s ecosystem (Milfont & Schultz, 2015; Veiga et al., 2016; Weaver, 2015). Over many centuries human practices have contributed to environmental degradation (Davis, 2011) potentially limiting future growth and wellbeing. While environmental issues and concerns have been understood since the 1970s, the destruction and overuse of environmental resources continues (Mehmetoglu, 2010). One common human behaviour that significantly contributes is littering (Chitotombe, 2014), which can be intentional or accidental, individual or a more complex multi-faceted social problem.
Social marketing seeks to motivate people to change their behaviour at the downstream level and/or it seeks to alter the systems and environment surrounding an individual to effect behavioural change for the good of society (Polonsky, Francis, & Renzaho, 2015). Social marketers seek to encourage the target audience to trial a social behaviour and then sustain or maintain that behaviour (Cavill & Bauman, 2004; Evans, Blitstein, Hersey, Renaud, & Yaroch, 2008; Parkinson, Russell-Bennett, & Previte, 2012; Walls, Peeters, Loff, & Crammond, 2009).Thesis (PhD Doctorate)
Doctor of Philosophy (PhD)
Griffith Business School
Griffith Business School
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Book chapters on the topic "The motivation, opportunity, ability, behaviour (MOAB) framework"
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Gibson-Miller, Jilly, Orestis Zavlis, Todd Hartman, Orla McBride, Kate Bennett, Sarah Butter, Liat Levita, et al. "Psychological Factors Influencing Protective Behaviours during the COVID-19 Pandemic: Capability, Opportunity and Motivation." In Anxiety, Uncertainty, and Resilience During the Pandemic Period - Anthropological and Psychological Perspectives [Working Title]. IntechOpen, 2021. http://dx.doi.org/10.5772/intechopen.98237.
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This chapter will explore psychological and demographic influences on citizens’ ability to enact protective health behaviours during the COVID-19 pandemic. Such behaviours include social distancing and hygienic practices that have been recommended across the globe to reduce the spread of infection from the coronavirus. Such behaviours represent a seismic change in usual social behaviour and have been particularly difficult to adopt under urgent circumstances. However, human behaviour is the essential driver of the rate and spread of infection. Using evidence from a large-scale longitudinal survey conducted throughout the pandemic in the UK, this chapter explores protective behaviours in relation to the Capability, Opportunity, Motivation-Behaviour (COM-B) model of behaviour change, which presents a framework for understanding the influences on behaviour. We will illustrate how the components of the COM-B model can inform behaviour change interventions and the importance of the role of anxiety in shaping behavioural responses to the pandemic.